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Tag: shopping guides

  • I Can’t (and Won’t) Shut Up About the 31 Quiet-Luxury Ref Items I Just Unearthed

    I Can’t (and Won’t) Shut Up About the 31 Quiet-Luxury Ref Items I Just Unearthed

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    As someone with high standards for all things fashion related, it’s a rare occurrence when I scroll through a retailer’s selection and am met with only aces. Usually, I’m digging through hundreds, even thousands of items, searching for just a few winners. But that was light years away from what I had to do when I logged onto Reformation’s website this week to check out the brand’s latest summer pieces. 

    Immediately upon entering the site, I was met with countless timeless and expensive-looking pieces, from halter dresses to linen trousers to elevated tees. As overused as the phrase has become, I can only accurately describe my discoveries as quiet luxury. Clean, luxe, and deserving of a few extra zeroes (though I’m not complaining that they were left off), the selection I’ve put together below from Reformation gives wealth to an absolute T. Scroll down to see what I mean. 

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    Eliza Huber

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  • 6 Cult Summer Designer Accessories I Tried That Are Worth the Investment

    6 Cult Summer Designer Accessories I Tried That Are Worth the Investment

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    Summer means a few things. Mood-boosting weather, vacations on the horizon, and the arrival of some of the best accessories of the year. While the fall and winter months are all about great outerwear and layering pieces to carry you through the season, summer, in turn, is all about the cool sandals, sunglasses, bags, and jewelry that add personality to easy looks and compliment outfits for a calendar filled with weddings and events. 

    As an editor, I constantly have my eye out for the best new accessories and test-drove some of the cult designer items that are already defining summer 2023. From reimagined takes on iconic bags and the earring trend every celebrity and fashion person is wearing right now to the sunglasses taking over my Instagram feed and the viral sandals that are almost impossible to track down, ahead, see the summer designer accessories I’m recommending this season and how I’m styling them.

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    Kristen Nichols

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  • 31 Epic Swimsuits From Nordstrom I Already Know Will Sell Out

    31 Epic Swimsuits From Nordstrom I Already Know Will Sell Out

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    With summer upon us, we have a fresh new season to shop for and I have swimsuits top of mind. If you’re similarly thinking about the fresh swimwear you’ll add to your wardrobe this season, you will find plenty of options at Nordstrom to add to your cart. While there are thousands of pieces to choose from, I’ve rounded up some of my favorite finds.

    To bring you the best swimsuits from Nordstrom, I went on a deep dive to uncover the coolest pieces that align with the big summer fashion trends. I’m talking about everything from elegant silhouettes to crinkled ’80s-inspired pieces to iconic designer prints. Take a look at the 29 cool Nordstrom swimsuits to add to your shopping cart—whether you’re planning looks for the local pool or you’re mapping out what to add to your suitcase.

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    Kristen Nichols

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  • I’ve Been Scouring J.Crew’s Sale All Day—These Chic Finds Made It All Worth It

    I’ve Been Scouring J.Crew’s Sale All Day—These Chic Finds Made It All Worth It

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    Find me a store that’s not putting on some type of sale right now—I’ll wait. Newsflash, you’re not going to find one, making navigating all of the thousands of different deals a task that’s not for the faint of heart. But, as a self-proclaimed sale expert, I know a thing or two about finding the best markdowns. And after spending all of my Friday scrolling through bargains, I’ve narrowed down the list to just one, the most elite sale of them all, which just so happens to be going on this weekend over at J.Crew.

    As we speak, J.Crew’s sale section is overflowing with summer-ready pieces that should still be full price (though I’m certainly not complaining), with slip dresses, white denim, minimalist sandals, and elevated basics all making the cut. And no, I’m not talking about leftover items with next to no sizes available in loud colors and patterns. This selection is utterly timeless, not to mention just a few clicks away. Even better, some of its contents are getting additional markdowns when you enter the code FOURTH at checkout, including an extra 60% off select sale items and 50% off select summer must-haves. 

    Since I know you have long-weekend plans to get to, I went ahead and did all of the work for you, rounding up 26 of the chicest finds below. Let’s get into it. 

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    Eliza Huber

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  • Nordstrom and Reformation’s New Summer Arrivals Are *It*—29 Unmissable Finds

    Nordstrom and Reformation’s New Summer Arrivals Are *It*—29 Unmissable Finds

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    As a fashion editor, I’m constantly hunting for the best new arrivals and right now, many of those are sitting at Nordstrom and Reformation. At the onset of summer, Reformation is delivering on all of the pretty summer dresses and tops the brand is well known for, while Nordstrom has an incredible edit of the hot new accessories and other fashion finds to own this season. If you’re a big shopper from either of the stores, I’ve curated an edit of my favorite pieces to add to your cart for the season.

    So, which pieces are worthy of a spot in your closet? My shortlist includes floral printed satin slip skirts that are destined for a date night, soft tailored shorts that bring an elevated spin to weekend looks, colorful sandals with nostalgic design codes, and the next key designer shoes to know. Ahead, shop the best shopping finds from Nordstrom and Reformation.

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    Kristen Nichols

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  • IYKYK: 9 Understated Brands That Are Defining the Anti-Trend Aesthetic

    IYKYK: 9 Understated Brands That Are Defining the Anti-Trend Aesthetic

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    When I’m getting dressed, I tend to gravitate to clean lines and modern tailoring—aka minimalist clothing. While I don’t always dress in minimal pieces, they definitely make up a big part of my closet. That being said, I always have my eye out for cool minimalist clothing brands to add to my wardrobe and have a short list of favorites that are standing out to me right now.

    These pieces range from affordable on-the-rise brands that have gained cult status on the street style scene to heritage brands with investment pieces that are worth every penny. Ahead, I’m sharing the 9 minimalist clothing brands I always wear and simply can’t get enough of. If you similarly like to line your closet with versatile neutrals and sleek staples, I guarantee you’ll find some items here to add to your shopping cart for the season ahead.

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    Anna LaPlaca

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  • I’m Kind Of a Zara Expert—Every Item I’m Buying From Its Epic Annual Sale

    I’m Kind Of a Zara Expert—Every Item I’m Buying From Its Epic Annual Sale

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    The Zara sale isn’t like other sales. The brand doesn’t just toss around discounts every few months like its competitors do. Instead, it waits until the very beginning of summer—after tons of covetable warm-weather pieces have dropped—and announces one big markdown that lasts for weeks and turns Zara lovers like me into animals as we all fight to get the best deals. There’s a reason why the lines during its sale loop halfway around the store every year. It’s epic—and it’s all happening right now. 

    Since practically everything on Zara.com is marked down right now, I thought I’d save you all the time and effort of scrolling through hundreds and hundreds of sale items and do the hard part of finding the very best ones for you. Decoding Zara’s sale is, after all, my favorite pastime. In fact, it’s the highlight of my year. So, before I go off on a tangent about my years-long love affair with the Spanish retailer, scroll down to shop my highlight reel from the just-launched Zara sale. And don’t wait. Items are already selling out. 

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    Eliza Huber

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  • From Prada to The Row: 10 Designer Slides Every Cool Fashion Person Is Wearing

    From Prada to The Row: 10 Designer Slides Every Cool Fashion Person Is Wearing

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    One of the dominant shoe shapes for summer? Slide sandals. The easy, slip-on-and-go shoes are the perfect pairing for everything from dresses and tailoring to swimsuits and beachwear, meaning they have as much of a place in day-to-day summer looks as they do in a vacation wardrobe. Taking a look at the styles fashion insiders are wearing right now, there are some cool designer slides that are clear front-runners and earning a spot in their wardrobes.

    Hermès continues to be one of the most in-demand brands in the category. In recent seasons, the Chypre and Oran sandals have been top sellers, while the Giulia sandals—finished with a signature Kelly clasp—are already carving themselves out as the shoes to buy for summer 2023. Other cult styles from brands including The Row, Prada, Loewe, and more are climbing to the top of the must-buy list. Ahead, the best designer slides to add to your cart.

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    Kristen Nichols

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  • It’s Going to Be a Minidress Summer—29 That Are So Chic

    It’s Going to Be a Minidress Summer—29 That Are So Chic

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    Micro hemlines are already trending hard in 2023, and I’m predicting that it will be a minidress summer. It was a major piece on the S/S 23 runways, and we’re already seeing fashion insiders lean into it heavily. Right now, knee-high boots are a piece the fashion set is pairing with short dresses, which I expect we’ll see more of as we head into the new season. Heels and flats will also be in the mix as we enter summer.

    There isn’t one particular silhouette to invest in but rather a range of cool minidress styles that are popping up right now. From trend-forward pieces with cutouts and in bold colors to more classic styles like minimal ’90s-inspired silhouettes and simple strapless styles, there is sure to be one you’ll love. Ahead, I’m rounding up the cute minidresses I’d recommend adding to your shopping cart.

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    Kristen Nichols

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  • And Now, the 8 Luxury Swimwear Brands Everyone Is Talking About

    And Now, the 8 Luxury Swimwear Brands Everyone Is Talking About

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    With summer quickly approaching, swimsuits are on my mind. From the biggest swim trends of 2022 to the cool swimsuits sitting in my cart right now, I’m ready to discuss all things beach attire. That also includes the key designer swimsuit brands to have on your radar. Looking at the fashion set, there are some that are in heavy rotation and feel particularly suitcase-worthy if you’re looking to make a summer splurge.

    From buzzy new designers like Nensi Dojaka to heritage brands like Chanel, a range of brands have landed on the designer-swimsuit shortlist. Ahead, see the eight designer swimsuit brands you’ll spot on the fashion set this summer. The styles range from vibrant prints and cool cutouts to bikini pieces with satin finishes and classic lines, so you’re sure to find something to add to your cart. 

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    Kristen Nichols

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  • I’ve Never Been a J.Crew or Madewell Girl—These 33 Summer Finds Changed My Mind

    I’ve Never Been a J.Crew or Madewell Girl—These 33 Summer Finds Changed My Mind

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    Everyone has brands that they go to and have gone to for decades to furnish their wardrobe. Through dozens of style evolutions and new, exciting trends, those brands have remained, proving that loyalty reigns supreme, even in 2023. Forever intrigued by this phenomenon, I regularly ask people to name-drop their tried-and-true labels, and when I say that their responses almost always feature one of the following two brands, I’m not exaggerating one bit. If you guessed Madewell and J.Crew, you’re on the money.

    Classic, elevated, and timeless, both J.Crew and Madewell have built cult-like followings unlike any others. Until recently, though, I never fully understood the hype. Sure, I shopped at both over the years, picking up a sweater or a great pair of jeans. But when it comes to brands that I’ve frequented for much of my life, neither was ever one of them. The last few months have, however, seen a significant shift in my shopping behavior, resulting in me finding myself thinking about and buying items from both J.Crew and Madewell not only more than ever before but also more than any other retailer. Apparently, you can teach an old dog new tricks. All it takes is a shockingly pretty sundress and plenty of linen. 

    Below, check out the 33 summer items that are continuing to change my mind about J.Crew and Madewell.

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    Eliza Huber

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  • Who What Wear Editors Told Me Their 25 Best Fashion Finds This Month

    Who What Wear Editors Told Me Their 25 Best Fashion Finds This Month

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    Who What Wear editors are true shopping experts. When reading their stories, I’m always inspired by the cool finds our team has uncovered, so I made it a habit to tap them to find out which items are on their radar at any given moment. You’ll find plenty of chats about the latest fashion discoveries in my Slack messages. Curious about what my fellow editors found so far this month? I’m sharing their top finds below. 

    With our various personal styles, these picks range from minimal and trendy basics to bold and bright prints, meaning you’re sure to find at least a few items that fit your sense of style. These pieces are all worth checking out, and I don’t think they’ll be in stock for long. Here are the best fashion finds this month, starting with my picks.

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    Kristen Nichols

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  • If You’re a Brock Collection Fan, You Need to Shop Reformation’s Luxe New Collab

    If You’re a Brock Collection Fan, You Need to Shop Reformation’s Luxe New Collab

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    Fans of Brock Collection’s beautiful pieces will want to tune in because fashion designer Laura Vassar just teamed up with Reformation for her latest collaboration: The Collection. The summer capsule brings Brock Collection’s distinct point of view to Reformation, infusing the designer’s sharp eye, signature floral prints, and romantic silhouettes through the lens of sustainable luxury. “My overarching goal was to make sexy, beautiful clothing that is sustainable and luxurious, yet still attainable,” Vassar tells Who What Wear. “This is a highly edited collection of timeless staples that customers will hold onto and wear in their day-to-day life for decades to come. Every piece has a sense of versatility and simplicity while still feeling special enough to make the wearer feel elevated and confident.”

    For Reformation, Vassar was the perfect partner to design a curated capsule for their growing base of luxury-minder shoppers. “We knew we needed a stellar designer to bring a line like this to life and found a kindred spirit in Laura,” says Reformation CEO, Hali Borenstein. “She built an incredible following through Brock Collection, really understands what this customer wants product-wise, and shares our deep love of vintage.” The elegant, elevated capsule is poised to be in the wardrobes of the best-dressed fashion insiders this season. Ahead, shop the summer capsule and read more about The Collection by Reformation from Laura Vassar and Hali Borenstein.

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    Kristen Nichols

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  • PSA: Sofia Richie’s Viral Affordable Wedding Weekend Skirt Set Just Restocked

    PSA: Sofia Richie’s Viral Affordable Wedding Weekend Skirt Set Just Restocked

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    Sofia Richie Grainge’s wedding weekend looks have, without a doubt, set the tone for the style of summer 2023. Not only has Richie’s style steered fashion toward elegant and elevated pieces this season, but her outfits have sold out at record speeds the moment she wears them. And the matching white linen vest and maxi skirt from Australian brand Posse that she wore leading up to her wedding day is no exception. 

    While the pieces may have been impossible to get your hands on, the beautiful skirt set was just restocked in white. Whether you’re planning an upcoming vacation or merely mapping out your looks for the coming months, I guarantee this is one of the best finds to add to your wardrobe. I predict it will sell out quickly, so I recommend adding it to your cart sooner rather than later. Ahead, shop the viral affordable skirt set and more pieces inspired by Richie’s style.

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    Kristen Nichols

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  • 14 Androgynous Brands That Are Bound to Blow Up in 2023

    14 Androgynous Brands That Are Bound to Blow Up in 2023

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    If you speak with any fashion historian, you’d know that androgynous clothing is not a trend that’s emerged these past few years. Though, the uptick in nonbinary dressing by celebrity couples and men donning jewels doesn’t hurt. Some of the most prolific designers (Coco Chanel, Yohji Yamamoto, and Phoebe Philo) built their reputations on challenging the gender binary through crisply tailored clothing. Of course, any designer can create clothing that challenges the rules of gendered fashion—suiting has stayed trending on the runway for a few seasons now, and unisex clothing can be, well, anything. But what makes nonbinary clothing great moves beyond just labeling it as such. It requires true skills. 

    Any brand can drop a collection of “androgynous” sweatpants and say it’s inclusive, but that doesn’t mean it’s stylish. I’m not trying to be gauche or bash anyone’s love for sweatpants (you do you), but the point is that dressing in a nonbinary way doesn’t mean you don’t want crisp tailoring, luxurious fabrics, or sultry pieces. And luckily for us, there is a wave of contemporary fashion brands that understand just that. These 14 androgynous fashion brands continue to move beyond the boundaries, one garment at a time.

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    Jasmine Fox-Suliaman

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  • I Audibly Gasped When I Saw These 31 Mango, H&M, and Zara New Arrivals

    I Audibly Gasped When I Saw These 31 Mango, H&M, and Zara New Arrivals

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    I always have the most fun when shopping for summer clothes. I love wearing shorter hemlines and brighter hues and embracing new trends for the season like under-the-sea-inspired jewelry and quiet-luxury sandals. There are so many great things on the market right now, and I turn to three of my go-to retailers when I’m in need of a shopping trip (which is more often than not). This summer, my social calendar is packed with fun events, weekend trips to the Hamptons, nights out in the city, and a vacation to California, and I’m still holding out hope for a few more spontaneous getaways in my future. Mango, H&M, and Zara have been high up on my list of chic but affordable retailers for years now, and season after season, they come through with exactly what my wardrobe is in need of. After a deep dive on all three sites, these 31 chic yet affordable items were everything I was looking for and more. Some items are so good I honestly wanted to keep them to myself, but I’d never gatekeep chic summer finds, especially ones at this price point.

    Keep scrolling to see which H&M, Zara, and Mango items I can’t wait to wear this summer.

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    Grace O’Connell Joshua

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  • Someone Stop Me Before I Buy These 40 Zara, H&M, and Nordstrom Finds

    Someone Stop Me Before I Buy These 40 Zara, H&M, and Nordstrom Finds

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    Though it’s now a part of my job, I was aggressively checking the new arrivals at all my favorite retailers long before I was a fashion editor. Since I could shop, I’ve been enthralled by the rows and rows of never-before-seen items that arrive in droves every season at stores like Zara, H&M, and Nordstrom. That fascination came in handy this morning when I set off to round up the best summer pieces that dropped this week at all three retailers above. 

    Given that I’ve practically trained my entire life for this type of task, you can rest easy knowing the list of 40 just-debuted pieces from H&M, Zara, and Nordstrom that I meticulously curated below includes only items worth saying “yes” to. But don’t take my word for it. Keep scrolling, and you’ll soon see proof. 

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    Eliza Huber

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  • Swimsuits! Sandals! Bags! These Are the 30 Major Vacation Finds Worth Shopping

    Swimsuits! Sandals! Bags! These Are the 30 Major Vacation Finds Worth Shopping

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    Summer is upon us! At this time of the year, we start shifting our thoughts about shopping to upcoming vacations and everything that deserves a place on a summer holiday. Whether you have a flight booked or are planning to remain closer to home for a staycation, there are many notable finds worthy of your wardrobe for the coming months.

    This season, there are cool collaborations of note, including the much-talked-about Simon Miller x Mango collection and the just-dropped Rosie Huntington-Whiteley x Hunza G swimsuits. Plus, many of our favorite designers have takes on the season’s biggest trends to have your eye on, including everything from raffia bags to pieces finished with beaded details to the specific shade of red that is taking over. Ahead, I’ve included an edit of the best vacation shopping finds and all of the pieces that would land in my personal suitcase. 

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    Kristen Nichols

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  • And Now, a Roundup of Fabulous Finds From LGBTQ+ Brands

    And Now, a Roundup of Fabulous Finds From LGBTQ+ Brands

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    Visibility has always been a double-edged sword. On one side, it’s been incredible to witness how the world, and by extension, the fashion industry, has begun to advocate for change. From the call to action to support LGBTQ+ brands to ensuring the next generation of talent has a chance to get in the door, the industry has made immense strides in the right direction over the past few years. But on the flip side, there’s the boom of often inauthentic marketing tactics for Pride Month. Every brand wants to stay relevant, so they’re willing to drop rainbow-adorned pieces to be a part of the conversation without making regular contributions to organizations such as The Trevor Project and ACLU or supporting legislation that protects our civil liberties.  

    Don’t get me wrong. I love a color moment just as much as the next person and will always be an ally waving that flag. Still, I’ve found that most brands’ special Pride Month collections teeter into that cheesy territory and don’t always benefit the communities they’re targeting. So what’s the best way to actually support the community? In my mind, there’s no chicer way to do so than by first making regular donations to organizations and then supporting LGBTQ+ fashion designers. You don’t have to buy another cliché T-shirt (unless you want to); there are so many fabulous designers creating great pieces that can be worn and shopped year-round. 

    So in that vein, I’ve rounded up the chicest finds from 30 LGBTQ-founded fashion brands. From campy-inspired cocktail dresses to androgynous button-downs, these pieces remind us that supporting the LGBTQ+ community isn’t just about wearing a rainbow for one month of the year; it’s about putting your money where your values are. And what’s more stylish than that?

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    Jasmine Fox-Suliaman

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  • If Nordstrom Existed In Italy, These 29 Items Would Be the First to Sell Out

    If Nordstrom Existed In Italy, These 29 Items Would Be the First to Sell Out

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    Though I don’t have an ounce of Italian blood in my body, I’ve always been allured by the country, from its architecture and food to, of course, its signature fashion. For all of these reasons and more, I try to visit the country as often as I possibly can (I just traveled to both Milan and the Emilia Romagna region last week) and stay up to date with its residents’ current tastes via the street-style Instagram account @milanesiamilano, giving me a fair understanding of what the chicest people who live there are eyeing, buying, and wearing in 2023. 

    Because I spend so much time studying Italian style (not to mention cars—I’m personally a Ferrari fan though I wouldn’t say no to an adorable Fiat—coffee, recipes, and more), I often find myself noticing pieces during my everyday scrolls that I think would feel right at home in the country, be it a billowy, cotton midi skirt or a superbly tailored blazer. And since much of my market research is done at Nordstrom, a store that sadly hasn’t broken into the Italian market, I decided that I’d spend my day scouring the entirety of the retailer and picking out items that I believe an Italian woman would buy if it were to open up shop on Milan, Rome, or Florence. See which pieces fit the bill below. 

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    Eliza Huber

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