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Tag: serum

  • 10 ‘Botox in a bottle’ skincare products derms swear by

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    This stabilised formula provides results more quickly than most other serums due to its potency. And, its combination of complexion-brightening ingredients makes it especially worthwhile to try if you have stubborn sun damage-related age spots and discolouration.

    READ MORE: The best vitamin C serums we’ve tested. After something else? Shop the Medik8 Black Friday sale.

    • Key ingredients: vitamin C, ferulic acid, vitamin E, turmeric root extract
    • Who it’s for: anyone who wants a concentrated dose of line- and discolouration-reducing antioxidants
    • Fragrance-free: yes

    6. Best Drugstore: Eau Thermale Avene RetrinAl 0.1 Intensive Cream

    RetrinAl 0.1 Intensive Cream

    Why it’s worth it: Nope, it’s not a typo — retinal and retinol may look almost identical on paper, but there’s a big difference in power. Retinal (a.k.a. retinaldehyde) is one step closer to prescription-strength retinoic acid, “with studies showing that it works ten times faster than retinol,” says Dr. Palmer.

    Avène’s RetrinAL 0.1 Intensive Cream uses a potent 0.1% retinal to tackle deep wrinkles, uneven texture, and loss of firmness. Hyaluronic acid adds plumping moisture, while the brand’s signature thermal spring water soothes sensitivity, giving you strong results without the harsh side effects. And despite the serious actives in the formula, “the cream has a lightweight feel and a smooth and non-greasy texture,” Dr. Palmer notes, making it an easy addition to your nighttime routine.

    • Key ingredients: 0.1% retinaldehyde, hyaluronic acid, thermal spring water
    • Who it’s for: people with deep-set wrinkles
    • Fragrance-free: yes

    7. Best for Body: Shani Darden Body Reform Treatment Serum

    Shani Darden Skin Care Body Reform Treatment Serum on a grey background

    Body Reform Treatment Serum

    Why it’s worth it: You might know the aesthetician-to-the-stars Shani Darden for her Best of Beauty Award-winning Retinol Reform serum, but this formula tackles the thicker, tougher skin below the neck. Body Reform Treatment Serum uses a potent 2% granactive retinoid (an advanced retinoid that delivers retinoic acid-level results with far less irritation) to smooth rough texture, firm crepey areas, and improve the look of dark spots.

    It’s paired with proprietary Hydronesis, which helps break down dry keratin buildup while boosting moisture to reduce keratosis pilaris, plus vitamin C to brighten and support collagen and amino acids to plump and strengthen the skin barrier. You’d never know how hardworking the formula is based on its feel — “it’s such a soothing and lightweight serum that moisturises like a richer cream,” says Angela Lamb, MD, a board-certified dermatologist based in New York City.

    • Key ingredients: 2% granactive retinoid, Hydronesis, vitamin C, amino acids
    • Who it’s for: people who want to retexturise, brighten, and firm all over
    • Fragrance-free: yes

    Frequently Asked Questions:

    Are topical creams as effective as Botox injections?

    Injectables reign supreme when it comes to getting rid of fine lines, smoothing texture, and plumping lax skin. However, certain products can yield results similar to those of the neuromodulator botulinum toxin — a.k.a. Botox, Xeomin, and Dysport, among others — which works by relaxing the muscle contractions responsible for creating expression lines and wrinkles.

    So, are there products that provide the near-immediate fine-smoothing effects of neuromodulator injections? No. At this time, at-home topicals aren’t advanced enough to act as swiftly and effectively as professional-grade treatments like Botox. Still, there are formulations with plumping and tightening ingredients that can reduce the appearance of fine lines and sagging skin.

    “Although there is no true ‘Botox in a bottle’ that is applied topically to the skin, there are great topical products that can give the appearance of softening expression lines and improving skin texture over time, particularly with neuropeptides,” confirms Kellie Reed, MD, a board-certified dermatologist based in Austin. You can even use them in tandem with professional Botox treatments (from a board-certified dermatologist, of course) to enhance and prolong its line-dissipating benefits.

    What are the key ingredients in “Botox in a bottle” products?

    “The best line-fighting creams are those that help build our skin’s own building blocks, namely collagen and elastin fibres,” explains Deanne Robinson, MD, a Connecticut-based board-certified dermatologist. She recommends topical retinoids, firming peptides, brightening vitamin C, and growth factors to help support skin cell turnover, increase collagen fibres, and hydrate the skin.

    Certain peptides, like neuropeptides, also serve as neurotransmitters in the skin. They work similarly to botulinum toxin by limiting muscle movement — although to a much lesser degree than that in injectables. With that, consider these skin-care products, including moisturisers, serums, and treatments, your best bet for products that work like Botox injections — just without the pinch.

    Meet the experts

    • Robert Finney, MD, a board-certified dermatologist, based in New York City
    • Gary Goldenberg, MD, a board-certified dermatologist and co-founder of Goldenberg Dermatology, based in New York City
    • Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
    • Angela Lamb, MD, a board-certified dermatologist based in New York City
    • Debbie Palmer, a board-certified dermatologist and co-founder of Dermatology Associates of New York, based in Harrison, New York
    • Heidi Prather, MD, a board-certified dermatologist, based in Austin
    • Kellie Reed, MD, a board-certified dermatologist, based in Austin
    • Deanne Robinson, MD, a board-certified dermatologist, based in Connecticut
    • Ryan Turner, MD, a board-certified dermatologist and founder of Turner Dermatology, based in New York City

    How we test and review products

    When Glamour tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinise brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of line-fighting skincare products, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors — along with special consideration from board-certified dermatologists.

    This story originally appeared on Allure.

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    Christa Joanna Lee

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  • Dua Lipa just launched a new skincare line and it’s all about next-level glow

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    Put simply, TFC5 includes biomimetic peptides, moisture-enhancing proteins and protective antioxidants to nourish the skin barrier, improve elasticity and kickstart renewal but at levels designed for a younger 18 to 35-year-old audience.

    To test drive the formulas, Dua took the lab samples on tour. “I was like, this is the perfect test if my skin can keep up with all the travelling and the dancing and the sweating and the makeup. When it [Dua’s skin] was showing up for me, even on the hardest days, I was like, OK, we’re onto a winner.” She added that she noticed her skin was calmer and felt stronger, too. “Sometimes I tend to get a little bit of redness. And it really kind of took a lot of that away.”

    In a very un-celeb move, she’s more excited about letting her skin “reset and recharge” rather than jump on a new, trending makeup look for the upcoming party season. “With my tour wrapping up towards the end of the year, I’m really just looking forward to giving my skin a bit of a break from makeup and leaning into more of a natural, less-is-more look,” she said.

    As for Dua’s top tip for reinvigorating dull, winter skin? Instead of highlighter, “I always use the Supercharged Glow Complex to help give my skin that glowy look and keep it hydrated at the same time. It’s like magic in a bottle and goes to work immediately after you put it on.” See you in the queue.

    My verdict on every product in the DUA collection:

    I was one of the first beauty editors to receive top-secret lab samples from the DUA skincare range. Here are my honest thoughts:

    DUA Balancing Cream Cleanser

    DUA Balancing Cream Cleanser

    One of my favourite types of cleanser is a cream-to-foam formula because it does the job of lifting away makeup and daily grime but is still gentle on the skin. I like how the DUA Balancing Cream Cleanser left my pores feeling squeaky clean without stripping my skin and that there’s even the hero TFC5 complex in this step, alongside prebiotics to help balance the skin, tsubaki oil to melt away makeup and lipids to hydrate.

    DUA Supercharged Glow Complex

    DUA Supercharged Glow Complex

    I’m actually obsessed with this product. For the past few weeks, the Glamour team has been asking what I’m using on my skin as it’s defying winter’s grey, dull, withered legacy. Well, team, here it is – a vitamin-packed serum designed to firm the skin and give it a mega-watt glow with TFC5, niacinamide and a non-irritating marine ingredient that mimics retinol.

    DUA Renewal Cream

    This gel-cream moisturiser is the dream consistency for me. It strikes the perfect balance between being deeply hydrating and not being heavy or pore-clogging. I love how it leaves my skin feeling bouncy, but it is also powered by some scientifically heavyweight ingredients, including TFC5 and a peptide to keep the skin barrier strong. Better still, I like how Dua has made this a very inclusive product. It plays nicely with sensitive and spot-prone skin, too, thanks to a blend of amino acids and pre- and postbiotics to calm any redness and balance the skin.

    For more from Fiona Embleton, GLAMOUR’s Associate Beauty Director, follow her on @fiembleton.

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    Fiona Embleton

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  • These Korean vitamin C serums plump & brighten without any irritation

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    “I’m a sucker for a formula that targets multiple concerns at once. Apart from its incredibly adorable packaging (signature to the Glow Recipe aesthetic), I was immediately drawn to its clever formulation that combines a trio of brightening and resurfacing ingredients. My skin felt instantly rejuvenated, and I was pleasantly surprised that it didn’t result in any inflammation or unwanted sensitivity whenever I was dealing with yet another PCOS-related breakout,” says Primbet.

    6. Best for Dark Spots: Haruharu Wonder 4% TXA Dark Spot Go Away Serum

    haruharu wonder 4% TXA Dark Spot Go Away Serum

    • Pros: Features centella asiatica, making it a great option for sensitive skin; a triple mix of tranexamic acid, niacinamide and vitamin C delivers impressive results
    • Cons: Not fragrance-free

    Korean skin care truly shines at being gentle yet effective, and this formula from Haruharu wonder is proof. Formulated with potent 4% tranexamic acid, this antioxidant-rich serum is a great option for most skin types, particularly acne-prone skin. This hardworking brightening hero helps fade away post-acne marks and prevents any further inflammation. Apart from tranexamic acid, this formula is also infused with vitamin C and niacinamide to help maximise the brightening benefits and promote a more even-looking skin tone. Complete with centella asiatica (also known as “cica”), this innovative face serum will also soothe the skin and help repair your damaged skin barrier, making it a natural fit for those of us with sensitive skin.

    7. Best Potent Formula: COSRX Pure Vitamin C 23% Serum with Vitamin E & Hyaluronic Acid

    Image may contain: Bottle, and Ink Bottle

    COSRX Pure Vitamin C 23% Serum

    • Pros: Features a potent 29% concentration of pure vitamin C; feels nourishing on the skin; reveals dewy glass-like skin
    • Cons: May not be suitable for sensitive skin types. The brand specifies that you will need a patch test prior to committing to using it regularly

    If you’re someone who’s looking for a stronger, more potent vitamin C serum, look no further than this formulation from Cosrx, a coveted Korean skin care brand that’s widely recognized for its simple yet effective ingredients. Offering a 23% concentration of pure vitamin C, this formula delivers some serious brightening benefits, resulting in a more even-looking complexion and faded hyperpigmentation. Plus, it’s also infused with vitamin E to slow down long-term skin damage as well as hyaluronic acid to ensure lasting hydration and an improvement to fine lines and wrinkles. That said, since it’s a strong formula, the brand does recommend performing a patch test prior to using it regularly as it could also result in irritation or sensitized skin. Use it as part of your morning routine alongside your trusty SPF and a moisturizer.

    8. Best for Mature Skin: TIRTIR Pure Vitamin C 24% Face Serum

    Image may contain: Bottle, Lotion, Cosmetics, and Perfume

    TIRTIR Pure Vitamin C 24% Face Serum

    • Pros: Powerful concentration of vitamin C; has a lightweight, nongreasy feel; packs impressive brightening properties
    • Cons: The higher concentration may not be suitable for ultra-sensitive skin

    Having gone viral all over social media, Tirtir turned into one of the most sought-after K-beauty brands, and deservedly so. Out of its extensive skin care lineup, the Pure Vitamin C serum is a solid choice for those with mature skin, thanks to a whole bunch of tightening and rejuvenating components such as alpha bisabolol and triple collagen. Featuring a 24% concentration of vitamin C, this quality vitamin C serum has been proven to deliver a firmer and brighter-looking complexion in just a few weeks. Not only does it aid in fading away pigmentation and dark spots, but it also helps plump up your complexion, enhance its natural elasticity, and give your skin that much-needed boost of hydration.

    READ MORE: An honest TirTir foundation review – does it live up to the hype?

    Your Korean Vitamin C serum FAQs, answered:

    What are the benefits of using vitamin C?

    “Vitamin C (or ascorbic acid) is a powerful antioxidant that is proven to not only protect against skin damage but also reverse some of the existing damage that has already been caused by oxidative stress—the process that damages cells, proteins, and DNA, resulting in premature skin aging, loss of collagen, pigmentation, and the formation of lines and wrinkles,” says Dr. Hall.

    Some of its many benefits also include “its ability to brighten skin, even out hyperpigmentation, and stimulate collagen production,” says Cho.

    According to Cho, “Vitamin C has been growing in popularity in Korean skin care, but the approach is different from Western formulation. K-beauty has introduced many L-ascorbic (pure vitamin C) acid formulations that are more potent and effective but difficult to stabilise with exposure to light and oxygen. That said, they have made progress on making L-asborbic vitamin C formulations to be more shelf stable in recent years.”

    “In terms of formulation, Korean vitamin C serums will be lighter and more hydrating. K-beauty places its biggest focus on the skin barrier—restoring, maintaining, and repairing it—so formulations tend to be gentler. This is achieved through the use of milder, more stable forms of vitamin C,” says Dr. Hall.

    How should I use a Korean vitamin C serum?

    “Vitamin C is best used in the morning because of its antioxidant properties, which help protect the skin from environmental stressors like UV rays and pollution,” says Cho.

    As far as application goes, Dr. Hall recommends using it on freshly cleansed skin or after applying toner (or Korean toner): “Allow a few minutes for it to soak in before applying your other skin care ingredients. Once soaked, vitamin C has been shown to remain active in the skin for between 8 and 24 hours post-application.”

    Is there a difference between ampoules and serums in Korean skin care?

    “Ampoules are known as boosters and are more concentrated versions of serums: i.e. the amount of active ingredient in the product will be higher. While most serums are designed to be used once (if not twice) a day, ampoule-style products are designed for using once or twice a week, which is why the packaging size will be smaller,” says Dr. Hall.

    Cho also points out that “some Korean brands blur the lines between the two,” so it’s important to pay attention to how the product is labeled and take note of the recommended directions in order to avoid overwhelming your skin.

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    Denise Primbet

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  • What does today’s new law on retinol mean for your beauty products?

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    Reports about a new EU law on retinol, one of skincare‘s most popular ingredients, have rocked the beauty world since they were announced last year. On 1 November 2025 they go into effect, prompting people on social media to ask, ‘Is retinol going to be banned in Europe?’

    The short answer is no. You will still be able to buy products containing retinol, but there will be new rules in place.

    Under an amendment to the EU Cosmetics Regulation, there will be a clamp down on the percentage of retinol – a vitamin A derivative – found in over-the-counter products, including retinol serums and moisturisers.

    Face and hand products will now be limited to an equivalent of 0.3% pure retinol, with body lotions allowed to contain 0.05%. Any new retinol products that don’t comply with these restrictions can no longer enter the EU market.

    Retinol can transform your skin – here’s your simple guide to finding the right one, according to experts

    Is skincare with high concentrations of retinol unsafe?

    According to consultant dermatologist and surgeon, Dr Magnus Lynch, these new restrictions are not implying that products with higher concentrations of retinol are unsafe. Instead, the new restrictions aim to limit overexposure to vitamin A.

    “The vast majority of vitamin A is consumed through diet, either in the form of vitamin supplements or via foods such as fish oils, liver, milk, eggs and carrots and is essential for vision, immune function and skin health,” Dr Lynch says. “Excessive dietary consumption, however, can cause ‘hypervitaminosis ’, which can lead to liver damage and other health problems.”

    That said, it’s also important to remember that, in reality, the quantity of retinol absorbed through the skin is low. In its report, the EU’s Scientific Committee on Consumer Safety said: “Compared to food, the contribution of vitamin A from cosmetics is lower. However, it will add to the overall consumer exposure, and this may be of concern for consumers with the highest exposure (5% of the total population) to vitamin A from food and food supplements.”

    Dr Lynch adds that the EU is likely more concerned “about the theoretical risks of birth malformations should a woman fall pregnant while using retinol and the risks of skin irritation and inflammation from topical application.”

    Do these retinol restrictions affect the UK market?

    The UK is no longer in the EU so these new retinol restrictions aren’t legally binding in this country. However, it’s likely that they will still affect us, says dermatologist Professor Firas Al-Niaimi. “The UK has continued to closely align with EU cosmetic regulations, so it is reasonable to expect similar changes to be adopted,” he notes.

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    Fiona Embleton

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  • Lactic acid for skin: benefits, side effects and how to use it to boost your glow

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    2. Helps with breakouts and acne scars

    Lactic acid accelerates skin turnover, promoting renewal. “This process not only reveals fresher and more youthful-looking skin but also helps to unclog pores, which can be beneficial for treating whiteheads, blackheads and acne pimples,” Dr Phillips notes.

    3. Boosts hydration

    Lactic acid is also a powerful humectant, meaning it helps to attract and draw moisture into the skin to keep it hydrated.

    4. Supports the skin barrier

    “Lactic acid has been shown to enhance the skin barrier function by increasing the production of ceramides, which help to maintain a waterproof skin barrier, reducing loss of moisture from the skin,” says Dr Phillips.

    5. Stimulates the production of collagen

    “Additionally, lactic acid can stimulate the production of collagen and structural molecules called glycosaminoglycans (GAGS), resulting in firmer and plumper skin with fewer fine lines and wrinkles,” he adds.

    6. Fade signs of discolouration

    Dark spots and patches of uneven skin tone are the result of your skin cells producing excess pigment. Triggers include sun exposure, hormonal changes, inflammation and acne scars. According to Paula Begoun, founder of Paula’s Choice, concentrations of 5-12% lactic acid help to fade signs of discolouration by speeding up the shedding and renewal of these cells on the skin’s surface.

    Can you use lactic acid every day?

    “Lactic acid can be used daily; however, if you are experiencing dryness, redness or irritation, you will need to use smaller quantities or use it less frequently,” says consultant dermatologist Dr Magnus Lynch.

    Also, take note of what other ingredients you’re using and “avoid using multiple exfoliating acids [such as salicylic acid and glycolic acid] in the same routine as lactic acid unless they have been formulated to work together,” says Dr Phillips.

    11 best ceramide serums to boost your delicate skin barrier

    What’s the best way to use lactic acid for skin?

    Available in cleansers, exfoliators, serums and creams, lactic acid can easily be incorporated into your daily skincare routine. For lactic acid first-timers, seek out a product with a low strength (around 5% – 10%) and slowly work your way up. Start by using it one to three times a week to build tolerance and increase frequency only if there is zero redness or irritation.

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    Fiona Embleton

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  • I’ve tried dozens of face serums – these ones impressed me the most

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    What is a face serum and why do I need it?

    Think about face serums as products that will supercharge your skincare routine and customise it to your exact skin type and skin concerns. Unlike your typical moisturiser, a face serum is lighter in consistency and comes in a higher concentration of active ingredients to penetrate deeper into the skin.

    Whether you’re after a boost of hydration, minimising the appearance of fine lines and wrinkles, smoothing out skin texture or brightening up your complexion – each formula is infused with a number of powerhouse components such as hyaluronic acid, retinol, vitamin C, and niacinamide.

    In which order should I apply a face serum?

    You should apply your face serum after cleansing, exfoliating and the best toners and before your moisturiser or facial oil, eye cream and SPF. A facial serum can be used alone, but since they tend to be so lightweight, they’re easy to layer. Pro tip: invest in one of the best silk pillowcases to ensure everything soaks into your skin properly.

    Can I use face serum daily?

    Absolutely. It’s recommended that you use your facial serum twice daily, depending on the ingredients. Some serums contain key ingredients like retinol or acids such as lactic acid, glycolic acid, salicylic acid (also known as AHAs and BHAs) and ferulic acid. Some have been especially formulated for resurfacing so as to remove dead skin cells, while other formulas also shield from external aggressors such as pollution and further UV damage.

    How to choose the best face serum according to your skin type

    It’s important to keep in mind that everyone’s skin is different – if you suffer from dehydrated skin and you’re hoping to get a boost of hydration, look for a serum containing humectants such as hyaluronic acid, aloe vera extract or vitamin E. If it’s a youth-boosting serum you’re after, retinol is the gold standard, and to brighten your complexion, anything with vitamin C that can help boost collagen production and help maintain your skin’s elasticity is bound to be a sure-fire hit. And if you want to treat sun damage or have more sensitive, acne-prone skin, you might want to go for a gentler fragrance-free option.

    Dr Anjali Mahto, Consultant Dermatologist at Skin 55, discussed when it’s best to introduce or amp up active ingredients such as peptides in our routines: “In your 20s, your skin is still youthful, but after mid-20s collagen levels start to fall so incorporating vitamin A [or retinoid/retinol] serums at night to help with cell turnover can be beneficial in reducing early development of fine lines especially in fair skin.”

    “Signs of ageing of the skin start to develop for most people in their 30s, such as fine and deeper lines and wrinkles as well as uneven skin tone or pigmentation. Adding in a vitamin C serum under sunscreen can help with skin brightening as well as additional benefits of acting as an antioxidant.”

    “As we proceed through our 40s, oestrogen levels start to decline which can result in dryness. Incorporating a hyaluronic acid serum under a moisturiser and layering the products can help prevent dryness and create the appearance of more supple looming skin.”

    Feeling inspired to upgrade your skincare routine? Check out our guides for the best moisturisers, night creams, retinol serums and eye serums.

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    Denise Primbet, Shani Cohen

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  • I’m a beauty writer and I swear by these hydrating serums

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    What are the most effective hydrating ingredients for skin?

    Dermatologists agree that components like hyaluronic acid, glycerin, and ceramides are considered highly effective for lasting hydration. “Popular hydrating serums encompass a variety of ingredients,” shared Dr Yulia.

    “Hyaluronic acid is a potent humectant, capable of holding water molecules and providing intense hydration. Glycerin is also a humectant that attracts and retains moisture, helping to keep the skin hydrated,” said Dr Mahsa.

    And if your skin calls for a more intense hydrating serum, make sure to consider formulas containing beta glucan. “Beta glucan is 20% more hydrating than hyaluronic acid. Beta glucans are derived from bacteria, fungi, seaweed, and grains – like oats.  It is a humectant that also has antioxidant and anti-inflammatory properties, meaning that it will help to restore and repair skin barrier,” shared Dr Christine Hall

    Dr Christine also recommends opting for a serum that’s formulated with ceramides: “Produced by our sebaceous glands, ceramides are lipids, molecules or fats that ensure that our skin barrier remains strong and prevents transepidermal water loss; simply put water loss through the skin barrier.”

    Dr Yulia also shared that “aloe vera is great for soothing and hydrating, niacinamide improves the skin’s barrier function, and panthenol attracts and holds moisture.”

    How to choose the right hydrating serum for your exact skin type

    “It’s crucial to consider individual skin concerns and preferences when selecting a hydrating serum. Hyaluronic acid serums are generally suitable for all skin types as they provide hydration without being heavy,” shared Dr Mahsa.

    “Niacinamide serums are beneficial for oily or acne-prone skin, as they can help regulate sebum production. Dry or sensitive skin may benefit from serums containing ceramides, glycerin which offer deep moisturising and soothing properties,” she added.

    Dr Yulia also pointed out that sensitive skin types can also benefit from ingredients like aloe vera and chamomile to calm irritated skin. “When selecting a hydrating serum, individuals should avoid products with potentially irritating ingredients, such as artificial fragrances, alcohol, or high concentrations of certain acids,” Dr Mahsa commented.

    According to Dr Mahsa, it’s important to keep in mind that such ingredients may “exacerbate sensitivity and counteract the hydrating effects”. Plus, it’s also essential to check for comedogenic ingredients, especially if you happen to have oily or acne-prone skin, in order to prevent pore clogging.

    How to apply a hydrating serum for best results

    When it comes to application, the good news is that it’s far less complicated than you’d think. Dr Mahsa advises the following: “After cleansing and toning, apply the hydrating serum before heavier products like moisturisers or creams. This allows the serum’s active ingredients to be absorbed into the skin more effectively.”

    “The recommended order is cleanser, toner (if used), hydrating serum, treatment serums (if used), moisturiser and sunscreen during the day,” shared Dr Yulia.

    That said, if you’re planning on using more than one serum, Dr Mahsa recommends applying them in order of consistency, so from thinnest to thickest. “The frequency of application depends on the product and individual skin needs; however, using a hydrating serum once or twice daily is common for optimal results. Adjust the frequency based on how your skin responds.”

    Looking to take your skincare routine to the next level? Be sure to check out our guides for the best retinol serums, best hyaluronic acid serums, best vitamin C serums, best face cleansers and the best sunscreens for face.

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    Denise Primbet, Shani Cohen

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  • The 9 Best Vitamin C Serums for Brighter Skin, According to Dermatologists

    The 9 Best Vitamin C Serums for Brighter Skin, According to Dermatologists

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    The 9 Best Vitamin C Serums of 2024, According to Dermatologists


























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    Katie Decker-Jacoby

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  • What’s with beauty’s obsession with matcha?

    What’s with beauty’s obsession with matcha?

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    When is matcha not a Kermit-coloured drink consumed by 6am yoga lovers? When it becomes a trending ingredient in skincare, stealing the spotlight away from hyaluronic acid for a hot second.

    The global market value for matcha is set to surpass £6billion by 2030, such is our love affair with whisking this finely ground powder made from green tea leaves into TikTok-worthy lattes. Lauded for its energy and metabolism-boosting benefits, ingesting matcha has become fashionable in the wellness space, but a highlight reel of spring 2024’s most popular skincare ingredients would suggest the antioxidants in matcha tea are entering the skin barrier conversation, too.

    Matcha isn’t exactly a new ingredient in skincare. Rewind six years, and superfoods were booming, which meant it sidled up to kombucha in Milk Makeup’s groundbreaking, but now discontinued, Matcha Toner and Origins RitualiTea Matcha Madness Revitalising Powder Face Mask.

    Then, last autumn, Huda Beauty launched its GloWish Super Jenny Lip Balm in Matcha. Powered by the lurid green superfood, it transforms into a more palatable pink shade when it hits your lips and now we’re seeing echoes of this ingredient everywhere.

    In the last month alone, no fewer than three matcha-laced cleansers have hit the market. Tatcha’s The Matcha Cleanse is designed for oily skin and leans on Japanese Kyo-Matcha to calm redness. Likewise, K Beauty brand KraveBeauty has just landed in the UK with its Matcha Hemp Hydrating Cleanser to sooth and protect against environmental aggressors. And Hello Klean’s new body cleanser, the Nourishing Micronutrient Wash, has infused a chelating complex with matcha green tea, which founder Karlee Ozener, says “prevents mineral residue from settling on the skin while reducing dryness and inflammation caused by impurities in tap water.”

    Tatcha The Matcha Cleanse

    Krave Beauty Matcha Hemp Hydrating Cleanser

    Hello Klean Nourishing Micronutrient Wash

    When asked about the reason for matcha’s current boom, GP and aesthetic doctor Dr Sonia Khorana says, “Green tea has long been included in skincare products and now we are focusing on matcha as a newer ingredient. Matcha is thought to be super high in antioxidants (epigallocatechin gallate – EGCG), which have protective effects to fight free-radical damage, anti-inflammatory properties and possibly reduce the effects of sun damage.”

    Cosmetic formulator Ginger King also hails its “strong antioxidant and anti-inflammatory soothing effect.” However, despite matcha having high amounts of chlorophyll, she warns against reading too much into the ‘detox’ benefits popularised on TikTok. “There is no data I know of to support chlorophyll used topically for detox,” she adds.

    So is it worth giving matcha skincare a go? Dr Khorana believes so, although more studies are needed on its topical benefits. “Matcha can be safe for a wide range of skin types,” she says. “There is some research to show that matcha might be beneficial for people with sensitive skin types or those exposed to free radicals and pollution, so it might be able to reach its peak potential when delivered through serums and masks, which stay on your skin longer.”

    So you may want to consider topping off your matcha cleansing routine with the Elemis Superfood Matcha Eye Dew. Although not new, it’s brilliant at supporting the microbiome on delicate under-eye skin, while combatting puffiness and dryness. Zelens Tea Shot, another tried-and-true favourite, is a serum supercharged with five different types of tea, including matcha to counter the effects of pollution and to stimulate collagen production.

    Huda Beauty GloWish Super Jenny Lip Balm in Matcha

    If you fancy a total matcha odyssey, it’s worth noting that aside from the skincare aisle, you’ll also find perfumes laced with its grassy, vegetal scent.

    Le Labo’s cult Thé Matcha 26 is infused with creamy fig, earthy vetiver, cedar wood and bitter orange that softly hug the skin. Also nice: Maison Margiela Replica Matcha Meditation, which captures the heat from a cup of matcha tea and the coolness of a bright, clear day in Tokyo with fresh green tea and bergamot and a dry down of sweet white chocolate and woods.

    Proof if you needed it, that hot-drink inspired beauty trends are going nowhere.

    Le Labo Thé Matcha 26, 100ml EDP

    Maison Margiela Replica Matcha Meditation, 100ml EDT

    For more from Fiona Embleton, GLAMOUR’s Associate Beauty Director, follow her on @fiembleton.

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    Fiona Embleton

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  • This $14 Hydrating Hyaluronic Acid Serum ‘Turns Back The Clock’ For Youthful-Looking Skin

    This $14 Hydrating Hyaluronic Acid Serum ‘Turns Back The Clock’ For Youthful-Looking Skin

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    All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

    We don’t know about you, but going online and combing through endless pages of the best skincare products gets exhausting, even for the most dedicated shoppers. And when it comes to fighting dry and tired-looking skin when chillier temps hit, there are so many options to choose from. But thanks to Asterwood’s hyaluronic serum, you can finally kiss irritated skin goodbye.

    Hyaluronic acid is a powerful humectant that locks in moisture to the skin and holds 1,000 times its weight in water. The moisturizing ingredient alleviates dry skin naturally without leaving it irritated and inflamed. Meaning, the acid seriously helps hydrate and plump your face. What’s more, hyaluronic acid also possesses anti-aging benefits because it improves the skin’s elasticity, leading to a youthful and dewy appearance. It’s also an ingredient that pairs well with the other ingredients in your skincare routine. So, if you’re using a retinol or even a vitamin C, the acid won’t counteract any of those products’ benefits. Bonus: you can use it in your morning or evening routine too.

    Asterwood Naturals Pure Hyaluronic Acid Serum
    Courtesy of Asterwood Naturals.

    If you’re not using a hyaluronic acid serum in your routine, meet Asterwood Natural’s hydrating serum. It plumps the skin and locks in moisture for all-day hydration. The serum also promises to smooth lines, wrinkles and dark spots, while leaving the skin dewy and bright.

    One shopper called the serum a “godsend” and added that it’s “probably the best hyaluronic acid serum
    I’ve ever purchased. My skin had been dry in spots, oily in others and breaking out in cystic acne around my chin. From the first time using this, my skin has been so happy! I seriously felt my face just slurp up and absorb the serum right away. My skin is now so soft, and the acne is healing up beautifully and not leaving angry marks.”

    Even those with signs of aging love the transforming serum and its visible benefits.

    “I’ve been using this for a couple of weeks just to see if it really works! My mind is blown! Fine lines are faded, skin is hydrated and younger-looking. People have asked what I use, I’m 34, and people think I’m at least 10 years younger!”

    Another said that the hyaluronic acid serum
    “turns back the clock.” Then added, “within a few days, I noticed my skin looked like it had a few years ago.”

    Other shoppers report that the serum fades acne scars and dark spots with consistent use.

    “It’s magic in a bottle!” another reviewer said. “Nothing really worked for my dark spots until now! I bought this for anti-aging, however, it did wonders for my acne scars.”

    And, if you’re concerned with how the serum looks alongside your other skincare products for your next shelfie, rest assured that the bottle is stunning. “The serum just arrived last night. I haven’t used it, so I can’t review how well it works yet, but the packaging is adorable. Very simplistic [and] clean-looking. [It] kind of looks like a vintage bottle. That can easily be left out because it is aesthetically pleasing,” said a shopper.

    To use the hyaluronic acid serum
    , apply two to four drops and massage it into your face and neck area—after cleaning your skin. For the best (and     fastest) results, use the serum in your AM and PM routines.

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    Summer Cartwright

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  • This Vitamin C Serum Made a Shopper’s Skin ‘Bright & Clear Again’

    This Vitamin C Serum Made a Shopper’s Skin ‘Bright & Clear Again’

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    All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

    In case you haven’t heard it enough already, vitamin C is a major game-changer when it comes to fading dark spots, evening skin tone, and adding a glow to your complexion. I’ve tried a couple of vitamin C serums before, and things didn’t always go as planned. I learned that it can take time to find a formula that suits your skin type and needs, but one you shouldn’t overlook is The INKEY List’s 15% Vitamin C + EGF Serum.

    For one, the brand touts it as a powerful yet gentle face serum, and considering vitamin C can sometimes be too potent (and therefore cause irritation), this is music to our ears. It’s made with 15 percent ascorbyl glucoside, which works to brighten and protect skin. Additionally, plant-based peptide Epidermal Growth Factor (EGF) helps get rid of any dullness in your complexion and makes skin appear firmer, per the brand.

    Not to mention, this vitamin C serum doesn’t sit on top of your skin or leave behind a sticky residue (a.k.a. the worst). The formula is lightweight and absorbs fast, creating the perfect canvas for the remainder of your skincare routine. 

    Can you believe a serum with all these powers only costs $16? Correction: It’s down to $12 as part of The INKEY List’s post-Cyber Monday sale. Take 25 percent off of the entire site while you can.

    The INKEY List 15% Vitamin C + EGF Serum

    The INKEY List.

    The INKEY List 15% Vitamin C + EGF Serum

    On Sale 25% off

    If you’re dealing with hyperpigmentation, dull skin, or uneven skin tone, you’re going to want The INKEY List’s 15% Vitamin C + EGF Serum on hand. The ingredient list speaks for itself, but you likely also want to hear what reviewers have to say about their experience using the product.

    “It makes your skin so glowy! My skin was kind [of] dull before but now, it glow[s] even with no products on. Gives you that natural lit-from-within glow. It’s a fave,” one five-star shopper raved.

    “This is super light and hydrating, a little goes a long way. My skin is bright and clear again,” another one wrote.

    “I’ve tried a few Vitamin C serums, trying to find that wonder product that works but doesn’t inflame my very sensitive skin. This is the one! I’ve been using it for a week and already starting to see improvements in my skin tone,” another reviewer commented.

    For application, you’re going to want to pay special attention to this part. Vitamin C is a skincare MVP, but that doesn’t mean it doesn’t have some rules to follow. Make sure to apply this product in the morning to reap all of its antioxidant benefits. This serum should come after your cleanser and before your moisturizer. As usual, top everything off with a sunscreen.

    Vitamin C is an amazing ingredient, but The INKEY List does not recommend mixing it with other skincare products that contain retinol, alpha hydroxy acids (glycolic acid, lactic acid, mandelic acid, or apple cider vinegar), or beta hydroxy acids. If you don’t want to have to completely alter your regimen, try using this vitamin C serum in the morning and everything else in the evening.

    A shopper-approved vitamin C serum that doesn’t cost a fortune? Stock up now to get glowing. And don’t forget everything else on The INKEY List’s site is also marked down during its post-Cyber Monday sale. Keep scrolling for some of the brand’s other best-sellers.

    The INKEY List Hyaluronic Acid Serum
    The INKEY List.
    The INKEY List Retinol Serum
    The INKEY List.The INKEY List.
    The INKEY List Caffeine Eye Cream
    Photo: The INKEY List.

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  • For Longer and Healthier Lashes, Reach For These Eyelash Serums

    For Longer and Healthier Lashes, Reach For These Eyelash Serums

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    For me, the words “You really don’t know what you got until it’s gone” ring true when I think about my eyelashes. You see, I used to have full, thick, and long lashes for a short moment in time. They were so good that I would get stopped mid-conversation sometimes and asked how I got my eyelashes looking so good.

    My secret? Well, ironically and unfortunately, it was my eye drop medication for my glaucoma. The drops I was on for a few years were made with the same ingredients as Latisse, hence the amazing growth. Eventually, my ophthalmologist took me off them in favor of other drops, so my lashes turned back into a “pumpkin,” meaning I was stuck with the sparse, thin, and short ones I was born with.

    Needless to say, I’m always looking for products that can give my lashes a boost. I’m talking about volume-pumping mascaras and falsies, and lately, I’ve been considering a serum. It’s taken me a while to find one to actually buy—not because there aren’t enough to choose from (there are so many), but because I don’t really want to spend a ton of money on something that won’t quite work for me. Most importantly, I want to make sure I’m using the serums safely, so I decided to ask some experts for their best application tips and recs. Read along to see what I learned.

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    Sarah Yang

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  • Are these Drunk Elephant B-Goldi Bright Drops the skincare-makeup hybrid we’ve been waiting for?

    Are these Drunk Elephant B-Goldi Bright Drops the skincare-makeup hybrid we’ve been waiting for?

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    Applying directly on my cheekbones and other areas like I would with a highlighter, I blended in the drops until they created a subtle hydrated shine. The product gives an understated gold tint rather than the bronze of their D-Bronzi drops which I think I’d favour. Overall, I could definitely see this being a great glowy primer for those wanting a more shimmery finish and equally a more subtle alternative to highlighter. Though these are definitely multipurpose drops, the key with them really seems to be to create a cocktail situation with your other products, so I’ll be mixing it directly with my moisturiser next in hopes of an effortless natural glow!

    Rating: 7/10

    Elle, GLAMOURs Beauty Editor

    I’m a dry-skinned gal, so anything that can boost glow, I’m on board with. This offers up radiant halo skin without being super glittery which looks a lot more natural. I tried it straight onto bare skin and loved how juicy my complexion looked, but in the future, I’ll be adding a couple of drops into my foundation to give me some extra coverage as well.

    I love that while it’s on your skin making it look gorgeous it also gets down to business with some hard-working skincare ingredients. Niacinamide boosts skin hydration and balances excess oil, while diglucosyl gallic acid targets inflammation and hyperpigmentation.

    Rating: 8/10

    Fiona, GLAMOUR’s Acting Associate Beauty Director

    In some ways this product is a hard one to explain. If you’re expecting to get a strobe-like highlight, then the B-Goldi Bright Drops isn’t for you. Instead, it’s more of a complexion enhancer with good-for-skin ingredients such as niacinamide. I mixed the B-Goldi Bright Drops into my normal face serum to make my skin look more luminous and alive on a day when I felt I looked particularly tired.

    I also dabbed a little on the tops of my cheekbones. Having used the D-Bronzi Drops before, I was expecting a more noticeable difference to my skin. I liked the fact that the Bright Drops imparted a subtle glisten rather than a wet-look finish and it looked really pretty by day. But for a going out look I think I’d like a little more sheen on my skin

    Rating: 8/10

    Drunk Elephant B-Goldi Bright Drops

    Save when you shop with these Cult Beauty discount codes.

    For more from Glamour UK Beauty Writer Shei Mamona, follow her on Instagram @sheimamona

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    Sheilla Mamona

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  • 3 Things Every Effective Face Serum Needs, According to Derms

    3 Things Every Effective Face Serum Needs, According to Derms

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    Since there are so many different variations of serums out there, you might be wondering how to actually shop for one. “Choose your face serum based on the concern that you wish to address,” recommends Imahiyerobo-Ip. “Serums are generally pricier than the average over-the-counter skincare cream. How do you know if the serum is worth purchasing? Look at the ingredient list. The active ingredient should be at the top of the ingredient list. If it’s not, then you’ll know that the serum isn’t going to deliver the results you desire.”

    When it comes to choosing an effective face serum, Hartman says to keep three things in mind:

    1. Active Ingredients: “Choose active ingredients that target your skin concerns and dermatologic conditions,” Hartman says. That might mean vitamin C to brighten and even skin tone, or hyaluronic acid for hydration.

    2. Your Skin Type: For oily skin, consider a lighter and more aqueous serum. For dry skin, try an oil serum. “Those with sensitive skin must avoid serums that contain too many acids,” Imahiyerobo-Ip says. “Acids such as glycolic acid, salicylic acid, citric acid, or retinoic acid all exfoliate the skin. If your serum contains acids and you have sensitive skin, you may experience skin irritation and redness.”

    3. Consistency of the Serum: Again, go with a lighter formula if you have oily skin and an oil-based formula for drier skin.

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    Sarah Yang

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  • We Have Celeb Facialists on Speed Dial—These Are the Retinol Serums They Love

    We Have Celeb Facialists on Speed Dial—These Are the Retinol Serums They Love

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    “Retinol serums should be used at night after you cleanse and before you moisturize,” confirms celebrity esthetician Shani Darden. Since our skin is in repair mode overnight, that’s the most beneficial time to use a retinol serum. Plus, retinol can make your skin more sensitive to the sun, so it’s best to leave it for nighttime only and make sure you’re wearing sunscreen during the day.

    If you have extra-sensitive skin, however, heed Lee’s advice and apply your retinol OVER your moisturizer of choice. “I usually educate patients on putting on treatment serums directly after washing the face, but vitamin A is a strong ingredient, and it can actually penetrate through your moisturizer,” she tells us. “If you’re extra sensitive, you can also use your favorite facial oil a few minutes after you place your retinol on.”

    That said, Lee also points out that women who are pregnant or breastfeeding are advised to skip retinol, since what we put on our skin can enter our bloodstream and, in turn, baby’s. But for the most part (and as long as you tread carefully with high-quality formulas!), anyone can use retinol serums.

    “Even clients with sensitive skin can benefit from retinol if used less frequently and in lower doses,” she explains. “You have the control, so it’s all about getting started slowly, and graduating in frequency and/or strength as you continue. I recommend my patients to start using a gentle retinol serum once to twice a week for a few weeks, and using it up to three to four times a week as tolerated.”

    For best results, it’s also imperative to keep an eye on your skin and how it’s reacting to your retinol application. They’re designed to be exfoliating (that’s where the glowy magic comes from!), so if you get slightly dry or irritated while the dead skin cells are being shed from the retinol use, make sure to use a soothing serum or moisturizer, or even hydrocortisone 1% as a spot treatment.

    Lee assures us that this is all par for the course when using retinol—with the right T.L.C., you’ll still be able to reap all the amazing benefits. Oh, and make sure to wear a good sunscreen every single day! That’s non-negotiable.

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    Erin Jahns

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  • Amazon Reviewers Say These $28-and-Under Serums Seriously Improved Their Skin

    Amazon Reviewers Say These $28-and-Under Serums Seriously Improved Their Skin

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    When it comes to the bandwidth of our Amazon shopping carts, the limit (as Cady Heron would say) simply does not exist. From affordable skin-saving elixirs to highly sought-after hair tools to nail-enhancing supplements to lash-extending mascaras, Amazon is our oyster when it comes to beauty shopping. But of course, this can be both a blessing and a curse.

    On one hand, we love to have options, and with more options comes the increased probability we’ll find the perfect product to add to our regimen. But when you’re faced with literally thousands of beckoning beauty choices, the process of finding said perfect product can feel daunting and practically impossible. To complicate matters further, shopping for beauty products online—versus in person—is significantly more difficult. I avoid online returns at all costs, and because of that, I heavily rely on ratings and reviews while shopping online retailers like Amazon, especially when it comes to finding specific skincare products, such as the best serum. Of course, everyone has unique skin needs and concerns, but if a product is highly rated among customers of all ages, skin types, and skin tones, I know it’s probably a winner.

    If you search “serums” on Amazon, you’ll be met with—wait for it—161 pages of options. So I went ahead and streamlined the serum-shopping process for you and found 10 of the best, top-rated serums on Amazon that thousands of reviewers have gifted with solid five-star ratings and glowing, detailed reviews to match. Keep scrolling for 10 customer favorites reviewers say truly improved their skin.

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    Erin Jahns

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  • Kate Middleton’s Favorite Line-Reducing Serum is $65 on Amazon, So I Tried It

    Kate Middleton’s Favorite Line-Reducing Serum is $65 on Amazon, So I Tried It

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    This is the serum that Kate Middleton reportedly uses. Produced in Germany, it’s touted as a natural alternative to Botox, which is…bold to say the least. What’s more, it promises a skin-smoothing and firming effect after only 60 minutes. From there, it promises to last up to 24 hours. Like I said, these are bold claims, and I was suspicious. 

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    Kaitlyn McLintock

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  • “It’s Botox in a Bottle”: 19 Serums That Make a Huge Difference

    “It’s Botox in a Bottle”: 19 Serums That Make a Huge Difference

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    There are a couple of things you can do to combat saggy skin if it’s bugging you. According to the American Academy of Dermatology, there are nonsurgical procedures you can get at the dermatologist’s office like ultrasounds, radiofrequency, laser treatments, and laser resurfacing. And of course, there are surgical procedures, too.

    But if you want to try an at-home remedy first, you can opt for a skin-tightening serum. These formulas contain ingredients that can boost the production of collagen and elastin, like retinol, peptides, and vitamin C.

    Take a look at some options below both for the face and body, which have rave reviews.

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    Sarah Yang

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  • If You’re Breaking Out, Switch to a Serum With This Acne-Fighting Ingredient

    If You’re Breaking Out, Switch to a Serum With This Acne-Fighting Ingredient

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    Believe me when I say that I know what it’s like to be wading through breakout city on the regular—it’s not exactly a fun time. I’m sure my acne-prone folks can relate, especially if your skin tends to get even more sensitive and dry with the changing of the seasons. That’s when you know it’s time to stock up on your skin-saving allies—especially a good serum or acne-banishing cleanser. According to derms, there’s one particular skincare ingredient that will really keep the blemishes at bay. Yep, surprise, it’s salicylic acid.

    Salicylic acid is a powerful BHA (beta hydroxy acid) that’s by no means a new acne-fighting ingredient, but it does tend to get overlooked when choosing a facial serum. Some may argue that it’s too drying, but I’m here to tell you it can be incorporated in a way that will really enhance your overall glow.

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    Shawna Hudson

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  • Here’s What Derms Wants You to Know About Acne Before You Buy Your Next Serum

    Here’s What Derms Wants You to Know About Acne Before You Buy Your Next Serum

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    If you’re also dealing with acne scars, skin experts want you to know a bit more information on them first. “There’s no magic wand for acne scars, typically we recommend a combination approach to remodeling textural acne scars, says celebrity esthetician Candace Marino. “Scars are the loss of collagen in the skin,. In order to rebuild the skin, we recommend a combination of lasers, peels, micro-needling, and radio frequency alongside skincare that includes growth factors.”

    “Post inflammatory hyperpigmentation or erythema are often times called acne scars, however these are not scars, they are pigment or lingering redness caused by the inflammation or injury to the skin (if you pick). These are treated as pigmentation, and acids, retinols, and pigment inhibitors are the standard combination  for treating these. While sunscreen is always recommended, with pigmented skin, it’s absolutely imperative, as the sun will only deepen the discoloration.” 

    Garshick also has a running list of ingredients that can help hyperpigmentation. “Other ingredients used to help hyperpigmentation that may also be helpful for those with acne-prone skin include azelaic acid, alpha hydroxy acids like glycolic or lactic acid, licorice root extract, and vitamin C. Azelaic acid is also particularly good for those who are dealing with acne while pregnant as it is considered pregnancy-safe.”

    Take a peak below for each skin expert’s picks for acne.

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    Shawna Hudson

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