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Tag: SEO Tools

  • Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals Why. | Entrepreneur

    Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals Why. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Have you ever wondered why some businesses consistently top search engine results? It’s often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

    As a technical SEO expert with over two decades of experience in website development and digital marketing, I’ve seen firsthand how AI is revolutionizing the SEO landscape, making it more efficient and targeted.

    AI in SEO is like a super-sleuth assistant, effortlessly analyzing mountains of data to uncover trends and insights, leading to smarter, more impactful SEO strategies.

    Transforming keyword research

    Gone are the days of manually sifting through keywords. AI transforms this process, delving deep into data to reveal not just popular keywords but also niche phrases and emerging trends. It goes beyond just picking keywords — it’s like getting into your audience’s heads and really understanding their needs and wants.

    Making AI work for you in keyword optimization

    Ever wonder how AI can work wonders for your SEO? It all starts with choosing the right AI tool—think of it as finding a savvy partner in your SEO journey.

    Choosing the right tool

    You need an AI-driven keyword tool that matches your business’s unique needs and brings a set of skills that can truly make a difference. Think of it as finding a tool that speaks your language and understands your goals.

    Look for a comprehensive data analysis tool. It should dive deep into the sea of data and surface with valuable insights. Consider SEO tools like Ahrefs or SEMrush, which are like the seasoned guides of the SEO world.

    They can predict trends and provide insights into what your audience is actually searching for. It’s not just about having a lot of data; it’s about having the right data that can tell you about user intent and future search trends.

    This way, you’re not just shooting arrows in the dark but strategically aiming based on informed predictions.

    Understand user intent

    Diving into the world of user intent is a bit like being a mind reader. It’s all about understanding why someone typed a query into a search engine.

    Is it to buy something? To learn? To find a specific website? Or to have a question answered? AI tools are here to help you crack this code. For example, when you use a tool like MarketMuse or Clearscope, it’s like having a conversation with your audience without them saying a word. These tools analyze search queries and give you insights into what your audience really wants from their search.

    Now, imagine you run an online gardening store. AI might reveal that a significant portion of your audience searches for “how to care for indoor plants.” This is a clear signal to focus on informational content, perhaps a blog post or a how-to guide, rather than just pushing product pages. Conversely, if you notice a high volume of searches like “buy indoor plant fertilizer,” that’s a transactional intent where your product pages should take center stage. But here’s a twist: not all traffic is beneficial.

    Suppose your AI tool shows a surge in queries like “free indoor plants.” This traffic might not be valuable if your goal is to boost sales, as these users are likely looking for giveaways or contests, not to make a purchase. In this scenario, understanding user intent helps you refine your SEO strategy to attract the right kind of traffic — the kind that aligns with your business goals and converts.

    Stay agile

    Embracing AI in your SEO strategy is a bit like surfing. You need to stay agile and ready to ride the waves of change as they come. AI tools are fantastic at providing real-time data, offering a snapshot of what’s happening right now. It’s like having a weather forecast for your SEO strategy. Just as a surfer would check the weather and wave conditions, using AI tools allows you to monitor current trends, search patterns and changes in user behavior.

    Let’s say you run a fitness website and notice a sudden spike in searches for “home workout routines” due to an unexpected event, like a lockdown. This real-time data is your cue to quickly pivot and focus on creating content that matches this emerging interest. Perhaps you could introduce a new blog series or video content around home workouts. But here’s where agility really counts: not every trend or surge in searches is worth pursuing.

    It’s about discerning which waves are worth riding. If a trending topic doesn’t align with your brand or offers little potential for conversion, it may not be beneficial to chase it. The agility afforded by AI isn’t just about quick reactions; it’s also about making smart, strategic decisions based on real-time insights.

    Merge AI insights with your content strategy

    Incorporating AI insights into your content strategy is like having a seasoned chef in your kitchen — one who knows exactly what your guests crave. It’s about blending the science of data with the art of content creation.

    AI tools do more than gather data; they offer insights that can shape your content strategy, ensuring it’s not only rich with the right keywords but also resonates deeply with your audience. For instance, imagine you’re running a travel blog. AI might reveal that your audience is increasingly searching for “sustainable travel tips.” This insight is a goldmine.

    It guides you to create content focused on eco-friendly travel, perhaps a series of articles or an in-depth guide on the topic. This targeted approach ensures your content is not just relevant but also highly engaging and likely to attract the right kind of traffic — people genuinely interested in sustainable travel.

    However, it’s important to remember that AI is a tool, not a magic wand. It provides the map, but you need to embark on the journey. While AI can suggest topics and keywords based on trends and user intent, the creativity in how you present this content — the unique voice, the compelling storytelling is up to you. This is where your understanding of your audience’s preferences, combined with your brand’s unique perspective, comes into play.

    Related: How Does AI Writing Impact Your SEO? Here’s What You Need to Know.

    Merging AI insights with your content strategy enables you to create content that’s not only optimized for search engines but also genuinely valuable and engaging for your audience. It’s about striking that perfect balance between data-driven precision and creative flair.

    Conclusion

    Integrating AI into your SEO strategy, particularly for keyword optimization, isn’t just a nice to have; it’s becoming essential in a digital world where staying ahead of the curve means understanding and leveraging the latest technologies. By embracing AI, you’re not just optimizing your SEO efforts — you’re setting your business up for smarter, more successful online engagement.

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    Ludwig Makhyan

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  • Help Optimize Your Content for SEO with a Lifetime Subscription to WordLift SEO, on Sale for $69.97 | Entrepreneur

    Help Optimize Your Content for SEO with a Lifetime Subscription to WordLift SEO, on Sale for $69.97 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    AI has been the talk of the internet this past year and will continue to change and improve the way people across all industries work. If you’re looking for an interesting, helpful, and affordable last-minute holiday gift for a working professional on your gift list or even for yourself, then you might want to check out this deal. This lifetime subscription to WordLift SEO Tool for Google Sheets (Premium) is on sale for just $69.97 (reg. $900) through December 25th.

    WordLift is a Google Sheets plug-in that uses AI technology to analyze the content of a user’s spreadsheets to identify custom SEO opportunities and keyword recommendations. The platform’s clean design and high accuracy attained by deep learning technology make it a viable tool for anyone trying to rank for a specific search or looking to optimize the rankings of their content.

    WordLift has maintained an impressive 4.8/5 star average rating on Capterra and GetApp. With a Premium subscription, you can analyze up to 2,000 monthly queries. And this is all to say that this deal has elements of both quality and quantity that are attractive.

    Don’t miss your chance to grab a lifetime subscription to this powerful AI-driven SEO tool.

    This lifetime subscription to WordLift SEO Tool for Google Sheets (Premium) is on sale for the best-of-web price of $69.97 (reg. $900) through December 25th at 11:59 p.m. PT.

    Prices subject to change.

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    Entrepreneur Store

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  • 5 SEO Tips for Lawyers | Entrepreneur

    5 SEO Tips for Lawyers | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The legal space can be ultra-competitive. It would help if you had an innovative and unified marketing effort to build organic, consistent traffic that can convert to quality leads. One of the most tried and true ways to find those quality leads that every firm needs is through optimizing your site’s search engine optimization (SEO).

    SEO should be thought of as a long-term investment in your business. It may take time to move the needle, but if done right, it can provide a lasting pipeline of high-quality leads and help build brand recognition in your community. But the question is, how do you go about doing this?

    Related: How AI is Changing Marketing in the Legal Industry

    1. Start with the basics

    When beginning a thorough SEO review, you’ll want to start by auditing existing content.
    Your content strategy will primarily be based on specific keywords you aim to rank for. Understanding how your content is written and optimized for specific key terms is crucial in improving your digital footprint.

    You must start your content analysis by focusing on your priority key terms by conducting market research. Google is a fantastic resource in helping with this.

    Google’s Trends tool is a fantastic way to check search data for key terms you may be interested in while showing you historical and demographic data about the term. For example, if you are a personal injury firm, it may be critical to know the trends in search data between car accidents and car crashes. Although similar, your local clientele will likely favor one term over another. To capture your local audience, you need to think like them, not necessarily as a lawyer.

    In addition to this, are adjacent vital terms to your focused term. If a potential client is doing searches for a car accident lawyer, they’ll also likely include terms like “near me” or will consist of the local city name before or following the focused key term. Identifying these relevant key terms is essential in creating your digital marketing plan.

    Optimizing your site for specific local terms will help rank on page one. Aim to use these keywords throughout your title, subheadings and content. Be very careful, though not negatively impacting your content.

    Overusing specific keywords may have a negative effect, known as “keyword stuffing.” When drafting content, be careful to avoid this easy problem to fall into. Generally, aim for your keyword to account for 1-2% of the content.

    Local service pages are a strong example of how to avoid keyword stuffing. Attorneys will want to feature the name of the city and likely a mix of keywords specific to their branch of law. Many law firms do this successfully and can feature a range of content on the page.

    2. Look at your competitors

    For every key term, a competitor in your space currently ranks number 1 on Google. If you still need to conduct a competitive analysis, this should be done with your content audit.

    If your competitor is already ranking for a key term you want, it’s likely because they’re doing something right. Learning from them is an excellent step in competing in the space you’re aiming for.

    If you are being outranked consistently by another firm, you’ll need to know why in your effort to draft content and edit your webpage.

    Using tools like Ahrefs or SEMRush can be highly beneficial in your competitive analysis, helping you to decipher what content or backlinks are an asset to your current SEO strategy and what needs to be retooled.

    3. Don’t ignore reviews, Google My Business and Apple Maps

    If you still need to activate your Google My Business (GMB) account and get verified on both GMB and Apple Maps, you should do so immediately. Getting your business listing is crucial in growing the authority needed with Google to rank on page one.

    You need more than just creating your profile; you’ll need to update it regularly with posts. Ensure all the information is consistent between your GMB listing and Apple Map profile. Your business’s name, phone number, address and description should match.

    In addition to your listings, you should encourage as many clients as possible to leave you a positive review. Your number of positive reviews for your business is connected to your ranking on Google and the local map rankings. The more, the better is the name of the game here.

    Related: Struggling in Local Search? Here’s What Your Local SEO Strategy Needs to Compete in 2022

    4. Target niche-relevant links

    As mentioned above, concerning your GMB listings or Apple Maps, your off-site SEO efforts are essential to establishing authority with Google. For lawyers, highly niche sites with high authority with Google are an excellent option for improving your chances of ranking on page one.

    FindLaw, Super Lawyers, and Avvo are just a few examples of highly authoritative websites. They display not only your information and act as a way to advertise your business but are potent backlinks for your site.

    Again, like with your GMB profile or Apple Maps listing, ensure your legal listing is consistent with all your other online profiles. Uniformity is key across your many platforms/listings to gain authority with Google or other search engines.

    5. Use Google’s available tools

    Expanding on the idea previously presented with Google Trends, the search engine giant offers a variety of invaluable developer/marketing tools to help you make informed decisions. This web application allows users to check page health statistics across mobile and desktop. It also will show you suggestions for improving your site’s health.

    This data is precious in your efforts to optimize your website. A better user experience on your site will likely lead to a higher conversion rate. Google offers extensive guides and classes on understanding the more technical aspects of what goes into web design and maintaining a healthy website.

    With these efforts, digital marketers can help drive your firm into an aggressive SEO strategy. Innovative firms will continue to challenge themselves with new campaigns to continue backlink growth and publish fresh content regularly.

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    Hank Stout

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  • 5 Critical Marketing Tools for Fast-Growing Companies | Entrepreneur

    5 Critical Marketing Tools for Fast-Growing Companies | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their current roles to grow professionally. At the same time, setbacks are inevitable for any business — but for fast-growing companies in particular, scaling and resources can be some of the biggest challenges, which is why choosing the right marketing tools is crucial for long-term success.

    Here are the five most indispensable marketing tools that will take your business to the next level.

    Related: 10 Marketing Strategies to Fuel Your Business Growth

    1. Marketing automation software

    What if you had a tool that could help you stay in front of your prospects and customers with content that is both timely and relevant? That is the power of marketing automation, making marketers more efficient and their communications more personalized. A recent survey we conducted found that email marketing was the most common area where B2B marketing leaders utilize marketing automation, though more are beginning to use it in other channels.

    The same survey also found that 87% of respondents now have some or all of their customer journeys fully automated, with many respondents reporting plans to continue to optimize this piece of their marketing strategy. This isn’t surprising due to the host of benefits that can accompany the use of marketing automation — notably, it can help to eliminate mundane, time-consuming tasks for your marketing team, which in turn allows them to focus on the larger strategic initiatives to drive business growth.

    As a fast-growing company, you likely don’t have the time or the resources to get it all done. Marketing automation is essentially an extra hand (or two) that can be a tremendous help. Plus, customers have no idea if something is automated or not because you can still personalize your content as though it was sent especially for them based on their preferences and behaviors.

    2. SEO intelligence applications

    You could be writing amazing blog posts and webpages, but if you’re not hitting on the right keywords, you’re missing the mark. Effective, optimized content continues to be the most long-term, high-value strategy that companies rely on. Without an SEO tool, your team is merely guessing and possibly flying blind. There are many choices available and some have ultra-low and even free entry points, so the message is clear: Pick one and act on it. These tools will help you choose the right keywords and phrases to use and help you monitor the competition to see where you can improve.

    Related: 3 Marketing Tactics Entrepreneurs Should Implement to Improve Their Return on Investment

    3. Middleware/app connectors

    This is about leveraging the application programming interface (API) economy to connect and optimize all of your software tools. In 2022, organizations worldwide reported that they were using an average of 130 SaaS applications. That is a lot of software! It also means that integration is one of the keys to success for fast-growing companies, especially when it comes to applications. If your platforms aren’t “talking to each other,” your customer relationships will likely suffer as a result.

    If you have a sales software program and a separate billing app and they aren’t synced, your customer isn’t going to be too happy when you reach out about a new feature if they were overcharged for something. But you won’t know this if your sales and billing software don’t integrate. By utilizing an app connector, you can create workflows across IT, marketing, HR, finance, sales and customer support to leverage your tech stack to its fullest potential. When the process is seamless, your growing customer relationships and profits will flourish as a result.

    4. A project and task management tool

    Your marketing team is an interconnected group of experts who rely on each other to achieve their goals. For example, when your digital marketers run an ad, they need the content team to write copy, the graphics team to design ads and the marketing operations team to schedule follow-up emails when people engage with ads. These things must happen in a sequence so that everyone meets their deadlines; e.g. the design team can’t design the ad without the copy coming first.

    In short, communication and hand-offs among these team members are vital, and therefore a project management tool is a must. If your team is two or three people, perhaps a spreadsheet and a Slack channel will do. Any more than that, and you’ve got to up your game.

    Related: 3 Marketing Trends to Adopt in 2023

    5. A CRM that scales as you grow

    Customer relationship management (CRM) is one of the most important tools that all companies, especially fast-growing ones, need to invest in. That’s because CRM enables a heightened customer experience by showcasing the status of each relationship in real time, which is critical. When utilized, you have a 360-degree view of each customer at all times across all of your internal teams. One important factor that fast-growing companies need to factor in when choosing a CRM is that it must be able to scale with you as you grow. Legacy CRMs can be limited in their scope as your business grows, but a modern CRM tool will do the opposite — they were built for businesses of all sizes, and the platform is flexible and scalable, which is key.

    Being part of a fast-growing company is exciting and terrifying at the same time, but if you implement these strategic marketing tools into your plan (and budget), you can scale successfully to grow and flourish with the right marketing systems in place.

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    Chip House

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  • How to Improve Link Building to Rank Higher on Google | Entrepreneur

    How to Improve Link Building to Rank Higher on Google | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When it comes to getting your business to succeed online, SEO (search engine optimization) is everything — but link building can often fall through the cracks when it comes to website optimization. Adding hyperlinks to your website is one of the many ways to improve your Google rankings and ensure potential customers see your offerings.

    However, it’s not just about the quantity of the links on your website, but the quality — i.e., the source you’re linking to, the link’s position on the page and more. Understanding the reasoning behind Google’s link ranking will help you optimize your website for increased traffic and awareness.

    Luckily, Google just released an updated guide on its best practices for link building. As a marketing expert and business leader, I’ve sorted through these new guidelines and shared my expertise on optimizing content and link-building best practices, so your online business can thrive.

    Related: 7 Ways to Use Google Trends for SEO

    Google’s latest release

    The Google Search best practices documentation has existed for several years, with tips and tricks on improving your SEO for Google Search. It gives straightforward advice on optimization for numerous categories, from SEO fundamentals to monitoring and debugging.

    In February 2023, Google updated the online document to reflect new best practices pertaining to link building. Whereas before, the information about links was only about how to build crawlable links, it now includes several essential tips on creating links that will help your website perform well in Google Search results.

    Related: 7 SEO Copywriting Tips to Get Your Business Ranking on Google

    Making your links crawlable

    Creating crawlable links was a vital component of the earlier version of this Google Search best practices document. It remains a crucial tip for ensuring that links on your website are top quality. Essentially, for Google’s algorithm to be able to crawl (automatically comb through your site), the links need to be written in readable code.

    Google gives specific examples of what types of code are crawlable and what types are not. Look at the examples and code recommendations and ensure that your website coding follows these suggestions so that Google can understand your links and rank your page.

    Related: Learning Google SEO Can Help You Grow Your Business on a Budget

    Placing anchor text correctly…

    What is anchor text? Anchor text is the visible text of a link or what you, as a user, would click on. Google provides several tips about anchor text (most importantly, make sure you use it!). It’s also good to note that in the case of images used as links, Google suggests adding descriptive alt text because this will be attributed as anchor text.

    Related: Five Red Flags That Can Destroy Your Google Ranking

    …and writing better anchor text

    Besides knowing where and how to place your anchor text, writing clear and descriptive anchor text is essential. Strong writing will help Google categorize the relevancy of your links and will also, of course, help users better understand what they’re about to click on.

    For instance, if you’re hyperlinking to another page on your site and use the anchor text “Learn More,” Google (and users!) won’t find this satisfactory. Where does this link lead? If you were to read just the anchor text out of context, it would not make much sense.

    Instead, write anchor text that would still make sense out of context from the rest of the sentence — without being too long. Updating the anchor text to “our company’s mission statement” would better serve your purpose and meet Google’s requirements.

    Google also reminds users not to overdo it. Adding too many keywords can be considered spam, and adding too many different links right next to each other can confuse readers. In short: Space out your links, make your anchor text clear and descriptive, and don’t keyword stuff.

    Related: 6 Elements Your Link-Building Campaign Must Include

    The correct ways to use internal and external links

    The final section of the best practices for SEO links pertains to internal and external links. What’s the difference? Internal links refer to links that drive to a page within the same web domain (i.e., you’re pointing the user to another part of your website). External links take the user to an entirely new domain.

    Google recommends paying particular attention to internal links, as this is an often-overlooked area. The search giant also recommends including at least one internal link on every page of your website, primarily to provide clarity to any given section. Unsure how to incorporate more internal links? Imagine a user’s journey on your site and how other pages on your domain could be useful to a specific section.

    When it comes to external links, don’t be afraid! Just ensure that you’re linking to valid, trustworthy sources. Established news sources can be a great way to provide context and statistics to your website and prove to Google that your website can also be trusted.

    Finally, Google provides code-specific advice for sponsored and user-generated content and a way to ensure Google doesn’t crawl certain external links. Read up on these tips as well since they pertain to specific situations you may encounter.

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    Adam Petrilli

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  • 5 Simple SEO Strategies to Improve Your Rankings

    5 Simple SEO Strategies to Improve Your Rankings

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    Opinions expressed by Entrepreneur contributors are their own.

    Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic and higher chances of selling your products and services to a broader audience. No matter how great your products are or how well-designed your website is, without an SEO strategy, your chances of ranking on Google or any other search engine are slim.

    How important is SEO?

    Sure, you’re already making other marketing efforts to lead your audience to your website. You’re spending on ads and perhaps partnering with content creators to post links to your page. But that’s not enough.

    If you’re getting traffic from other sources, that’s great! But did you know that organic search is five times more valuable than Google ads? This is because over 90% of website traffic comes from search engines.

    Users who land on your page from a search engine have higher chances of converting because they specifically searched for your brand, products, or services. On the flip side, someone who ended up on your page after coming across your ad may not have had any prior intentions to check out your website.

    Unlike organic search, that’s intentional, paid marketing efforts may disrupt someone’s experience. Besides, any website that’s too deep into the Google search page may lose its credibility.

    Related: 7 Reasons Why SEO Matters for Every Startup

    What is an SEO strategy?

    An SEO strategy improves your website’s search engine ranking to improve your organic traffic. A complete SEO strategy should tackle three types of SEO:

    • On-page SEO: Focuses on content that’s on your website and ensures that it addresses your specific search query. Some critical factors that affect on-site SEO are content quality and uniqueness.
    • Off-page SEO: Focuses on strategies done outside your website to improve its credibility and ranking. Link-building is the backbone of off-page SEO strategies.
    • Technical SEO: Technical SEO deals with the backend aspects of your website to help increase your ranking. Good technical SEO means your page load time is fast, all your pages work, and it has structured data.

    Related: This Is What Makes SEO Important For Every Business

    Easy SEO strategies to improve your ranking:

    1. Content is everything

    While Google has made significant changes in its algorithm in the past year, content has long been a priority. Consistent publication of engaging content is the number one factor that affects your ranking. This means your website shouldn’t just have a bunch of keywords, but you should also produce high-quality content that’s unique and provides value to your readers.

    Google looks at the quality of your copy — beyond any SEO technique. You have to go beyond regular calls to action and stand out from other similar pages.

    If you have an e-commerce business, creating a blog to supplement your main page can answer your audience’s questions and help you rank higher on search engines.

    One of the factors that Google looks at is whether your content is up to date. Updating your website with fresh content with a blog will be much simpler. Plus, a blog can help you reach a broader range of search queries and increase the average visit duration.

    There has been debate on the ideal length of a blog, but according to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words.

    2. Make a list of keywords

    Keywords are no longer the essence of an SEO strategy but are still essential in optimizing your page. Use a keyword search tool to help you find a list of keywords related to your niche.

    If you’re a new business, targeting low-competition keywords would be a good idea for a higher chance of ranking, and getting more organic traffic to your website would be a good idea. Of course, these keywords have to make sense for the type of content on your page.

    3. Know what your audience is searching for

    Many will make the mistake of creating content to increase page rankings — this technique will backfire. Ultimately, you’ll have a page filled with keywords that aren’t relevant to your business. Consider creating an accurate buyer persona to understand what your audience wants. After that, you’ll know what motivates your audience and what content can address their needs.

    4. Build high-quality links

    A backlink is when another website links to yours. It is one of the most significant factors that affect your ranking and is a great way to get organic page visits. This means you can’t rank with on-page efforts alone.

    Top websites may get backlinks organically, and building connections with reputable websites is essential. One of the best ways to get backlinks is by sending a genuine outreach email to websites you have linked to.

    Email blasts do work but are becoming less effective as many marketers have overused them. That said, there are plenty of resources on the web to get your creative juices flowing and develop creative ideas to set up an outreach campaign. Make sure that if you do conduct an outreach campaign, you are polite and genuine and always try to provide value first.

    5. Don’t upload large files to your page

    Images and videos undoubtedly add value to your content and can help attract more visitors to your page. However, these files can be large and, as a result, affect your page’s load time.

    Page load time is one of the factors that affect your page’s ranking, and it also affects your mobile friendliness. Look at these factors and what managers can do to stay on top of them.

    Many plugins and tools can help you reduce your file size without losing quality. Never upload high-resolution images. As a best practice, stay within 500 KB.

    Related: 10 Essential SEO Strategies For Entrepreneurs to Increase Their Traffic

    Summing up

    Like any business strategy, it will take time to see results. And instead of reaching for the stars, always make your SEO goals more specific to address your business needs. This way, it will be easier to track and measure your progress.

    Since the algorithm is constantly changing, you also have to stay up to date with the latest changes to ensure that you’re familiar with the best practices.

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    Nick Brogden

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  • Get More Organic Traffic for Your Business With This AI SEO Tool

    Get More Organic Traffic for Your Business With This AI SEO Tool

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    Opinions expressed by Entrepreneur contributors are their own.

    You may have seen the ads at the top of every Google search, but 94% of users ignore them in favor of organic results. If you want to increase your business or side hustle’s organic traffic online, then you may need to start creating SEO optimized content.


    StackCommerce

    If you want to start generating content that ranks highly on Google searches, then you may want to try a content creation tool. You could hire a specialist or start writing your own web content, but a high-quality AI content creation tool like Juice.ai may give you a better return on your investment. Juice’s AI lets you create up to 25 full-length SEO articles at once, and a lifetime subscription is only $39.

    Improve your business’s web presence.

    A BrightEdge report found that up to 40% of online revenue comes from organic traffic. Capture that revenue by using Juice.ai to generate SEO optimized content. Start by using the keyword explorer to find relevant SEO keywords with low competition. Once you’ve picked your keywords, you can start generating up to 25 full-length articles at the push of a button.

    https://www.youtube.com/watch?v=OOUNrs280I4

    Edit each article yourself or regenerate individual sections if they need revision. All content is unique and plagiarism-free, but you may want to edit to add your own unique voice. Articles come with relevant media built in, and you can also use the Pexels integration to find more images to catch your reader’s attention. When your articles are ready to publish, you can post them directly from Juice if you’re working with a WordPress or Shopify site.

    Generate SEO content with AI.

    Bolster your business’s web presence with ease. For a limited time, get a lifetime subscription to Juice.ai Pilot for $39 (reg. $2,000).

    Prices subject to change.

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    Entrepreneur Store

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  • Scale Your SEO Content with This Top-Rated Tool

    Scale Your SEO Content with This Top-Rated Tool

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Running an online business is all about competition. You have to stand out from competitors with your prices, with your branding, and, most of all, with your search engine optimization (SEO). A great SEO strategy is how you’ll rein in organic traffic to view your products and services without having to pay bundles for paid advertising.


    Shopia

    While SEO is effectively free, it’s far from easy, which is why it’s worth investing in an SEO writing tool like Shopia. This clever app has earned perfect 5-star ratings from Trustpilot, Capterra, and GetApp because it’s intuitive, yet powerful.

    With Shopia, you can develop unique content in more than 25 languages with a built-in plagiarism checker and SEO tools to help you rank for the keywords you’re most interested in. You can get help writing on any topic of interest, and get articles in simple formats like blog posts, FAQs, case studies, or white papers to help you work off of templates. It includes a blog article writer, copywriting tools, e-commerce content, email copy, and more. Shopia also offers 24/7 customer support so you can troubleshoot your app in real-time with live chat and support.

    With a Shopia Standard Plan, you’ll get support for 15,000 words per month, as well as 80 AI writers to assist you in content production. You’ll also get guidance for five topic clusters and ten article SEO lookups to help you research competitors and guide your long-term SEO strategies.

    Building an SEO plan isn’t always easy, but with Shopia, you’ll get the help you need to scale content quantity and quality. Right now, you can get a Standard Plan in a few variants. Get a one-year plan for 48 percent off $192 at just $99, a three-year plan for 65 percent off $576 at just $199, or a lifetime plan for 77 percent off $1,344 at just $299.

    Prices subject to change.

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