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Tag: Self-Publishing

  • Legendary Industry Veterans Get Candid On Ageism In Gaming

    Legendary Industry Veterans Get Candid On Ageism In Gaming


    Video game publisher Activision Blizzard has been embroiled in controversy within the last few years, from allegations that a culture of sexual harassment was allowed to thrive to reports of union-busting by management. But in January 2024, when a new lawsuit was filed against the Call of Duty and Overwatch publisher, many were shocked to read what it was in reference to: A 57-year-old former ActiBlizz exec alleged that he left the company because of ageism. According to the lawsuit, then-CEO Bobby Kotick said that the company’s problem was that there were “too many old white guys” working there.

    Though race and gender traditionally get more attention in calls for a more diverse game industry—one where whiteness and maleness remain the norm—age discrimination is a hot-button issue as well. According to a 2019 survey from the International Game Developers Association, only 9% of game developers are 50 years old or older. As the people behind iconic, genre-defining games approach and surpass middle age, how do their peers treat them? Have they noticed a shift in the way developers work, or how games are made?

    I sat down with Gears of War designer Cliff Bleszinksi on one call and Ultima Underworld creator Warren Spector, Apogee Software founder Scott Miller, and Nightdive Studios head of business development Larry Kuperman on another, to chat about navigating the game world after spending decades in it.

    Photo: Mark Davis (Getty Images)

    The demands of game development

    “I’m gonna go on record saying I think I’m the oldest person who isn’t running stuff or on the business side,” Spector, who is 68, proclaims early on in the conversation. He’s referencing the phenomenon by which former developers transition to the business side of game dev, which many chalk up to the intense demands of video game development cycles.

    Spector started in the board game world before moving to digital games in 1989, Miller (who pioneered gaming’s episodic release format) shipped his first in ‘85, Kuperman has been involved in games since 2001, and Bleszinski joined Epic Games in ‘92. Of the four, Spector is the only one solely working on the development side, while the rest are now mostly focused on the business end or, in Bleszinski’s case, out of games almost entirely.

    I ask if the volatility and demands of the industry, which has seen more than 6,000 layoffs in the first month of 2024 alone, are why companies can’t or won’t retain older talent. “Some people find an ever-changing environment invigorating,” Spector suggests. “That’s one of the reasons I’ve lasted this long…things change so rapidly that you’re constantly acquiring not only new knowledge but new skills.”

    But he acknowledges how competitive and tough the games industry can be. “The difficulty of the work, the low pay, drives even young developers away,” he points out while suggesting that, in his experience, the average “lifespan” of a programmer is about five to seven years due to the intense nature of their work.

    “There’s a certain type of developer that’s a kind of self-flagellating monk that lives for that [intense] work ethic,” Bleszinski says during our conversation. “And then there’s a certain amount of peer pressure where you have deadlines and then someone goes home at six o’clock at night to their family, and then the other people are still at their desks—they don’t say it, but deep down they’re thinking, ‘I’m gonna be here until midnight, fuck that guy.’ A lot of that comes from the top…my producer on Gears, Rod Ferguson, I believe is one of the best in the business, but he lives for the work. He’s just an absolute workaholic.”

    With crunch becoming an increasingly popular issue within the industry, and workers campaigning for union protections and a better work/life balance, can studios expect their developers to work the way they once did?

    “The industry thrives on hungry game developers that are just happy to get an okay salary and free Mountain Dew and Doritos,” Bleszinski says. “If crunch is enforced, they’ll do it, but they’re gonna be very resentful towards the company…plus you get to a certain age where you hit the point where you’re like, ‘fuck you, pay me’.”

    A neon-lit screenshot from Turbo Overkill.

    Image: Apogee Entertainment

    The promise of indies, the problem of layoffs

    Though Spector, Miller, and Kuperman don’t hesitate to disagree on the topics we cover (they playfully throw barbs about the validity of the games-as-a-service business model), they wholeheartedly agree on one thing: The nuts and bolts of game development have dramatically shifted since they started their careers, and much of that shift can be attributed to the availability and approachability of today’s game engines.

    “We used to have to create engines from scratch, and that limited access,” Spector points out. “Now, youngsters right out of school, in their garage, can actually make games without learning Assembly, like Richard Garriot [the creator of the Ultima series] had to. So I think that’s a large reason why you don’t see as many older developers, because the youngsters are using those available tools.”

    Miller, who is still “deeply involved” in making games, concurs: “We’re in the era now where two people can do what 20 people did back in the ‘90s.” He brings up last year’s action game, Turbo Overkill, which Apogee published. “95% of that game was made by one guy. We helped him up with the music and voiceover, but this is a game that would’ve taken 25 to 30 people back in the ‘90s. It’s just a remarkable piece of work.”

    And for them, in today’s game economy, innovation like that can only be found at indie studios. “I like being at the indie level,” Miller says. “I think we can all agree on that,” Kuperman chimes in. “There’s just so much innovation going on at the indie level that you’re not seeing at the big boy level because it’s too costly to take a risk,” Miller suggests.

    What about those “big boy” studios, and the thousands of layoffs they’ve doled out in the last month alone? How do industry mainstays feel about the layoffs, and the future of the industry? For Spector, there’s no fear in gaming’s future, just apprehension towards those leading it: “It sounds like [companies] just over-hired during the early days of the pandemic, and it’s bad management that’s resulting in overstaffing. That doesn’t mean there’s a fundamental flaw. It means we have some bad managers at the top of companies.”

    Kuperman steps in, pointing out that “Scott [Miller] has been kinda leading the way in hiring back up people from kindred companies.” Miller reiterated Spector’s talking points, suggesting that “games suddenly were selling 30 to 50% better than normal” during covid, and studios went on a hiring spree.

    The conversation circles back around, once again, to the promise and allure of indie studios in the modern financial climate. “I don’t have 150 or 200 employees to lay off…but the layoffs are coming at Mega Corp,” Kuperman says. “And in the meantime, there are lots of indie developers that are not only thriving, but are looking to scale up.”

    Variety

    Ageism and diversity in the video game industry

    Though we laugh a bit about how we all came together—thanks to Bobby Kotick (himself a 61-year-old man) allegedly partaking in ageism—the tone does get somewhat serious when discussing the issue of age discrimination. Miller and Spector deny facing any sort of ageism during their decades in the industry, but Kuperman has a personal anecdote that’s stayed with him for years.

    After working remotely for GameStop for two years as a business development manager, he was let go at 57 years old. “There I was, with a great resume, you know, successful in games, I had worked with every major company, my client list went from Activision to Zenimax…I sent out my resume, my applications to all of these companies that I had worked with—they all knew what I could do and my capabilities. And they all turned me down,” Kuperman recalls. “And the one that was the most offensive—I won’t say who it was—but they took the time to explain to me that I was not a ‘cultural fit.’ I got this explanation that I was not a cultural fit while I was working from home wearing a Ramones T-shirt. I knew what they meant, right? That I was not gonna fit in with their twenty- and thirty-somethings.”

    Bleszinski believes older members of the industry are still in it either because they didn’t get “fuck you” money or because they genuinely love what they do—from our convo, it’s clear that his time churning out AAA games left him somewhat jaded. “Talking about ageism—once a person gets married and has kids and whatnot, you know, they’re going to put in their eight hours and they’re gonna go the fuck home,” Bleszinski says. “I tell people, get ‘fuck you’ money, and then get the fuck out.”

    Spector, Miller, and Kuperman are all now indie darlings, so their experience is vastly different from Bleszinski’s, who had to be the face of a massive AAA franchise while still actively working on it. But all of them still agree that game development can often feel like a young person’s, well, game. Part of that has to do with the demands of the work, sure, but there’s an accessibility problem, as well.

    “My twitch skills are not what they used to be,” Spector points out. “People don’t believe me that there are physical changes in your body as you get older. But there are, and I am physically not able to work the kinds of hours I used to. I am physically not able to keep up with 12-year-olds, 34-year-olds [referencing my age] playing games anymore. So I need to find a somewhat different role in development, and I’m lucky enough that I’ve been able to carve out a different role. But a lot of people might just say, ‘I don’t want to do that anymore’ and self-select out.”

    The Last of Us accessibility mode turns characters red and blue to denote who is an enemy and who isn't.

    Image: Naughty Dog

    “The thing is, for me, my vision,” Kuperman says. He struggles with contrast in games, and can get frustrated when he can’t see important features like doors. “But I’m lucky because [my studio] NightDive is now part of Atari, so I now have support mechanisms that I didn’t have before.”

    But how does the industry, as a whole, do when it comes to accessibility and diversity?

    “It’s not just age and it’s not just physical—divergent thinking is not very well-supported,” Spector says. “Every way you can think about diversity, we do a bad job…we don’t get a lot of resumes from older developers or people who think differently or people of color…that’s an area where I think younger developers are going to have to lead the charge.”

    He continues. “I’m only speaking for myself but, I like the past when I was able to work until three in the morning and sleep under my desk and drive home and have no idea how I got home. I kind of miss those days of comradery in the foxhole. Younger developers don’t wanna do that, and it’s a good thing ‘cause I can’t do it anymore. So it’s good that they’re thinking that way…the world has changed for the better.”



    Alyssa Mercante

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  • How Entrepreneurs Can Use Books to Attract High-Value Clients | Entrepreneur

    How Entrepreneurs Can Use Books to Attract High-Value Clients | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    In a rapidly evolving business environment, competitive differentiation is no longer a luxury but a necessity. Entrepreneurs must continually innovate and leverage strategies that set them apart from the crowd. The task isn’t simple, but it’s indispensable. Among the arsenal of strategies that can be used to attract high-value clients and position oneself as a leader in the industry, authoring a book has emerged as a powerful tool. Yet, this technique remains underutilized, with many entrepreneurs not realizing the profound impact a book can have on their professional image and clientele.

    Establishing authority and dedication through authorship

    The process of writing and publishing a book is arduous, requiring intensive research, a deep understanding of the subject matter and the ability to articulate complex ideas clearly and engagingly. The rigor and diligence involved in this process inherently project the author’s authority on the subject, portraying them as experts in their field. This projection of expertise serves as a compelling magnet, drawing high-value clients seeking specialists, not generalists, to solve their challenges.

    Moreover, the commitment and dedication inherent in authoring a book serve as testimonials to the entrepreneur’s resilience and perseverance. These traits, highly sought after in the business world, resonate with high-value clients. When an entrepreneur takes the time and makes the effort to write a book, it demonstrates that they are willing to tackle significant challenges, follow through on their commitments and produce valuable results. This resilience cultivates trust and confidence in potential clients, making the author an attractive choice.

    Related: 4 Ways Writing a Book Accelerated My Professional Career

    Sharing unique insights and innovative solutions

    In addition to establishing authority, a book provides an unmatched platform for entrepreneurs to share their unique insights and innovative solutions. It allows them to delve deep into the industry’s challenges and present their groundbreaking approaches to solving them. This visible display of creativity and problem-solving aptitude attracts high-value clients looking for unique, cutting-edge solutions.

    Additionally, a book allows entrepreneurs to discuss and predict emerging trends in their field, thereby positioning themselves as forward-thinking and proactive leaders. By showcasing their foresight, they further appeal to high-value clients who value being on the cutting edge of their respective industries.

    Sharing personal experiences and narratives is another crucial aspect. Entrepreneurs humanize themselves and their brands by weaving their journeys, challenges and triumphs into the narrative. This authenticity and relatability create an emotional connection with potential clients, making the author and their services/products more appealing.

    Related: How Entrepreneurs Can Make Money Writing a Book

    Building credibility and fostering connections

    Publishing a book can significantly enhance an entrepreneur’s credibility. The author’s commitment to their field and ability to articulate and share their knowledge is spotlighted in a tangible form, contributing to their perceived credibility. When it comes to attracting high-value clients, credibility is a key factor; these clients are often looking for proven professionals with a track record of expertise.

    Furthermore, books can serve as powerful tools for building relationships. A book that offers tangible value in the form of actionable advice, valuable insights, or fresh perspectives can serve as a magnet for potential clients. By engaging readers and encouraging them to think differently, a book opens the door to further discussions, networking opportunities, and, ultimately, the establishment of meaningful connections with potential high-value clients.

    The long-term impacts of book publishing

    Unlike many other forms of content marketing, a book provides long-lasting benefits. Its impact extends far beyond its initial release, providing a long-term return on investment. The content of a book remains relevant for years, continuing to draw new readers and potential high-value clients long after its publication.

    A book is a timeless asset that keeps giving back. Its longevity means the benefits of publishing a book extend far into the future, unlike a blog post or social media update that might quickly fade from memory. The published book keeps the author’s name and expertise circulating, continually attracting potential high-value clients.

    In essence, a book is like a business card that doesn’t get discarded — it sits on bookshelves, gets shared among peers and remains available online, continuously making an impression. This continual client attraction is another compelling reason for entrepreneurs to consider writing a book.

    Conclusion

    In a business world where differentiation is the key to standing out from the crowd, a book can provide that unique edge. By establishing authority, showcasing unique insights, building credibility and fostering connections, a book becomes more than just a product; it’s a tool for personal branding and client attraction.

    The impact of publishing a book goes far beyond the immediate short-term benefits. Its influence continues long after the initial release, providing an enduring testimony to the author’s expertise and a persistent attraction for high-value clients. In a competitive business environment, entrepreneurs who leverage the power of a book can position themselves for greater success and a more robust professional presence.

    In closing, a book is more than just an aggregation of pages filled with words. For entrepreneurs, it’s a platform to demonstrate their expertise, share their unique perspective, connect with high-value clients, and differentiate themselves from the competition. With these long-term benefits, it’s clear that a book can be a potent tool in an entrepreneur’s arsenal for attracting high-value clients.

    Vikrant Shaurya

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  • How Entrepreneurs Turned Authors Make Money | Entrepreneur

    How Entrepreneurs Turned Authors Make Money | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The average reader in the United States is a college-educated female, with a household income over $75,000 U.S. dollars, with a strong preference for non-fiction and self-help books, with their male counterparts not far behind. It makes sense that businesses would use books to reach their ideal clients.

    In addition, authors get instant credibility, authority and opportunities such as speaking engagements, meet-the-author events, guest blogging, spots on expert panels and more. So, it’s no wonder that savvy entrepreneurs are using books today to build their personal and professional brands and to grow their businesses overall.

    I will explain to you how this works and what you need to know before diving into the deep end of book writing and publishing.

    Why should entrepreneurs write non-fiction books?

    Since self-publishing has made becoming an author much more accessible for the general population, more and more entrepreneurs are using books to promote their brands and businesses. They are having great success using this strategy because people buy from people they like. But for them to like you, they have to get to know you. And that is the hard part.

    Think about it. When you are online — on social media or checking your email — you are probably doing several things at once, aren’t you? And if you are like me, you might have a small child or two competing for your attention as well. As we speak, my daughter is making a house out of recently delivered Amazon boxes and popping the bubbles in the wrap that came along…not exactly the quiet, distraction-free environment needed to be able to soak up the information in front of me, is it?

    But think about when you read a book. What do you do? Where do you go? I wouldn’t try to read a book right now in this environment. I know that just opening a book would be like a Bat signal to my 7-year-old to show me something… anything, … right away!

    I know that if I want to read a book, I need to find a quiet place and a block of time, all for myself. This is what readers naturally do when they sit down to read a book. And there is no other medium today that elicits the undivided attention of someone more than a simple book. Preferably paperback.

    Related: After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here’s How She Did It.

    How much does it cost to publish a book?

    To be honest… a lot of money. Books are just one of those things that costs a lot to produce, especially if you want to produce a high-quality, successful one.

    If you are considering self-publishing, you will have to do all the hiring when it comes to building the team to produce your book. How much you spend will depend on your current skill set and how many people you need to hire to fill in the blanks.

    This may or may not include a:

    • Book/writing coach
    • Cover designer (for both electronic and print versions)
    • Developmental editor
    • Beta readers
    • Line editor
    • Proofreader
    • Formatter
    • SEO researcher
    • Amazon category researcher
    • Copywriter
    • Website designer
    • Publisher
    • Book marketer
    • Social media marketer
    • Public relations team

    And more. There are a lot of moving pieces that go into a successful book.

    Related: 10 Truths About Self-Publishing for Entrepreneurs With a Book Idea

    Even someone who is experienced in writing and technologically advanced can expect to spend several thousand dollars on their book project in editing and cover design alone. More if they want it to be successful, which requires hiring public relations experts and marketers long-term or putting in all of the hours yourself.

    Looking at the previous list might be intimidating, but I promise you that there is a light at the end of the tunnel. Remember that becoming an author in your niche puts you in front of your ideal client, who has given you their unlimited attention.

    Related: The Entrepreneur’s Guide to Writing a Book

    How do authors make money?

    The way that authors make money isn’t through book royalties. If you publish traditionally, the publisher will keep 80-90% of your royalties anyway. If you opt for the smarter option, self-publishing, you will keep 100% of your royalties AFTER you split them with the platform you upload our book to. Either way, your royalty will be pennies compared to other opportunities to grow your brand and business.

    Realistically, you might only sell 250 copies of your book, like the average non-fiction book published today. So, you need to make those sales count. You need to give the best to the readers in your writing and offer them the best options to work with you if they decide. Basically, your non-fiction book is your sales funnel.

    Entrepreneurs turned authors who have figured this out are using their non-fiction books to sell or market their:

    • Coaching services
    • Consultations
    • High-end, online courses
    • Done-for-you services
    • Group programs
    • Subscriptions
    • Memberships
    • Affiliate products/programs
    • New businesses or products
    • Events, summits, conferences, etc.
    • Masterclasses/live online classes
    • Speeches
    • Workshops
    • In-person retreats
    • Evergreen webinars
    • MLM opportunities
    • Charity/non-profit/cause, etc.

    And many more creative monetization strategies.

    Related: 12 Ways That Writers, Speakers and Experts Can Make Money as Key People of Influence

    Conclusion

    It makes complete sense. Why worry about a few cents in book royalties — that you are splitting with a platform like Amazon — when you can sell premium products and services for thousands of dollars per sale?

    If you have an offer that includes even one of the sales strategies listed above, then publishing a book in your niche featuring your business is an easy decision.

    Sara Tyler

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  • 3 Paths to Publishing a Book — and the Pros and Cons of Each | Entrepreneur

    3 Paths to Publishing a Book — and the Pros and Cons of Each | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    As a lifelong book publisher who coaches entrepreneurs and business executives who want to write and publish a book, I’m often asked which is the best path to getting published. Getting published and finding readers is certainly an impressive way to expand your reach as an entrepreneur. It gives you added credibility and authority as an expert in your field. But before you get published, you should carefully consider the best and most appropriate publishing model. —

    In this article, we will explore the three most commonly used ways to publish a book. There are traditional routes to taking a book to market, DIY approaches, and hybrid publishing models. While there’s no single best way to publish your book, there are certainly advantages and disadvantages to each strategy. Depending on your unique situation, and with a little due diligence, you can effectively reach readers and expand your influence.

    Related: Top 7 Questions About Publishing a Book That Every Entrepreneur Needs to Know

    Traditional publishing models

    Traditional publishers offer book contracts that cost nothing to the author. In fact, the publisher pays the author for the rights to license their words and publish their book. Examples of traditional publishers include Random House, Harper Collins and Simon and Schuster. A traditional publishing contract can be lucrative for the author. When you show people that you’ve been published by a large, traditional publishing house, that can be quite impressive.

    There are, however, several disadvantages. First, it’s exceedingly difficult to get an offer from a traditional publisher, and it usually involves a years-long process. Second, while you will get paid, it’s usually not much money. The average royalty paid to authors by traditional publishers is less than 20%, which means you may earn quarters per sale, not even dollars. Finally, you will lose control over your words and book. Traditional publishing contracts are inflexible in this way. As an entrepreneur, you may not like to be contractually boxed in.

    Self-publishing models

    Self-publishing, also referred to as DIY publishing, has fast become a credible alternate path to getting published. When you self-publish a book, you manage the entire process from writing and editorial to design to print production to distribution by yourself. Many self-published authors find help from individual contractors who specialize in publishing or from self-publishing companies. The primary benefit to self-publishing is that the author controls the process and retains all rights and ownership of their book. There are many self-publishing pitfalls, however, which often derail a DIY self-publishing project. Book publishing is a complex, time-consuming and ever-changing industry. If you don’t thoroughly understand what you’re doing, you’ll waste resources and never find readers.

    As a busy entrepreneur, you may not want to spend the time needed to manage editors, designers, printers and distributors. You certainly don’t want to be embarrassed by your book, if indeed it doesn’t look professional or read well. So, while self-publishing might be an attractive alternative, it might be wise to find publishing professionals to make you shine. Still, you may find success by self-publishing.

    Related: 10 Steps to Self-Publish Your Book Like a Bestseller

    Hybrid publishing models

    A third path to getting published is commonly referred to as the hybrid model, which combines the best of traditional publishing and DIY self-publishing. Hybrid publishing companies behave like traditional publishing companies in all respects, except that they publish books using an author-subsidized business model, as opposed to financing all costs themselves and, in exchange, return a higher-than-industry-standard share of sales proceeds to the author. A hybrid publisher makes income from a combination of publishing services and book sales.

    Although hybrid publishing companies are author-subsidized, they are different from self-publishing models in that hybrid publishers adhere — without exception — to certain criteria, including (and most importantly) a high-quality book with worldwide distribution. Hybrid publishers are different than self-publishers in that they aim to publish books that sell well in the marketplace.

    Which is the best publishing model for entrepreneurs?

    Writing and publishing a book is a lot like starting your own business. You have to do your own discovery and due diligence before you decide how to take your book to market. There’s not necessarily a best book publishing model for any author, including entrepreneurs. You may want to wait and pursue a big publishing contract from a respected publishing house, you may want to work fast and furiously on a self-published book, or you may want to find a quality hybrid book publisher that can take your book to market in a high-quality and professional manner.

    Whichever way you ultimately publish your book, you can be assured there is probably no better way to build a platform and increase your influence. People place authors on pedestals, and even the media often seeks out authors for interviews and as authorities to comment on topics relating to business and entrepreneurship. It’s a surefire way to market yourself and your business — and since books will never go out of style, once you publish a book, you can enjoy the benefits for many years to come.

    Related: Self-Publishing or Traditional Publishing: Which Is Best for You?

    Tom Freiling

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  • Why Writing a Book Is the Ultimate Way to Showcase Your Authority | Entrepreneur

    Why Writing a Book Is the Ultimate Way to Showcase Your Authority | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    With distrust around social media growing and de-influencing all the rage, it’s getting harder to determine who to believe and who to blow off.

    But one activity still provides credibility, and it’s far from new — it originated in the 14th century.

    Writing a book.

    A book, you say. Wouldn’t publishing social media content be much easier and more effective?

    Not really. A few years ago, prioritizing social media made sense. But as time passes, business owners are better off focusing on showcasing their authority.

    “Social media fame can create so-called experts who aren’t actually experts,” says business strategist Maresa Friedman. “I went viral for not wanting to give up my seat on a plane. I am hardly an expert on plane seating, yet now that’s something I’m known for.” She adds, “A book gives you the opportunity to show that your knowledge exceeds a 90 second video made by a guru who two years ago wasn’t even in the industry.”

    Look at it this way: Would you be more likely to trust James Clear (#1 New York Times bestselling author of Atomic Habits, with over 5 million copies sold) or Tai Lopez (someone with 2.8 million Instagram followers who became known for raving about how everyone should read while standing in front of a Lamborghini)?

    In a day and age when someone can take a summer class at Harvard and then list on LinkedIn that they’re Harvard alumni, even the sort of credibility that institutions used to provide has been leveled.

    Related: 5 Reasons Why Writing a Book Is a Smart Move for Entrepreneurs

    Lack of trust makes us feel less safe

    Influencers have been caught doing everything from making racial slurs to shilling mascara while actually wearing fake lashes. And yet entrepreneurs spend hundreds of thousands of dollars on social media marketing.

    Given what we’ve experienced in the past few years, it makes sense that we’re primed to prioritize actual authorities over fake authorities. “When you live in a society that considers people who aren’t always educated about a topic ‘experts,’ it makes us feel unsafe,” says dual board-certified psychiatrist Dr. Josh Lichtman. “After surviving a pandemic, people are tired of feeling unsafe, and so they’re turning back to actual authorities for guidance.”

    Books are the ultimate authority builders

    “A book is like the world’s best’s best business card. It gives you that topical authority,” said Nick Loper recently on the Write About Now podcast. “It signals this is what I know about because I wrote a book on the topic.”

    Using a book to establish authority is nothing new. Even before the time of the seven-second attention span, how-to books were the sort of currency that bestowed immediate legitimacy on the author. After all, Robert Kiyosaki went from struggling entrepreneur to expert in real estate investment when he released Rich Dad Poor Dad in 1997.

    Tim Ferriss, meanwhile, transformed from a behind-the-scenes entrepreneur to someone who would probably pass the “Does my mom know who he is” level of fame after releasing The 4 Hour Workweek in 2007. Even though he appears to work at least 400 hours a week, the book made him an expert in spending four hours doing anything (including cooking and working out).

    What a book gets you

    Most business owners aren’t going to skyrocket into top podcasts, TV shows, and the most widely read blog on the internet.

    But any founder or CEO who creates a book that demonstrates how they were able to build their business will, with a high-quality book, be able to enter the public discourse.

    “Every single time, event bookers will pick a published author over someone who hasn’t written a book,” says speaking coach and author Topher Morrison, “even if the other person is a better speaker and has a better demo reel and is more entertaining.”

    The same is true when it comes to traditional media. When I published a humorous novel about my recovery from addiction in 2007, I immediately found myself on the Today Show and CNN as an expert.

    I don’t see trust in influencers increasing any time soon. And given that books have been building authority for almost 600 years, I don’t see that decreasing anytime soon.

    Anna David

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  • 3 Tips to Get Your Self-Published Book Into Bookstores | Entrepreneur

    3 Tips to Get Your Self-Published Book Into Bookstores | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Seeing your book on bookstore shelves is one of the greatest rewards that any author could have. Not too long ago, opportunities in the publishing world seemed almost nonexistent. However, as the feasibility, affordability and acceptability of self-publishing grew, so did the ability to see that dream of having your book on bookstore shelves come true.

    One of the best ways to make this happen is to start with your local bookstores and then leverage each one to build your way up to larger chains. As a publisher for over eight years, here are some of my best tips for how to self-publish a book in a way that will increase your chances of having bookstores sell your book:

    Related: 7 Ways Self-Publishing Can Make You 6 Figures

    1. Your book(s) should meet industry standards

    For a long time, self-published books were not as highly regarded as books published traditionally. Now, if done correctly, the playing field is much more even. While having great marketing and publicity does come into play in the publishing world, so does the attention to the physical details of the book. Aesthetics is one of the things that matter most to bookstores. Starting with the fonts you use, but also including having an eye-catching cover and using high-quality materials, meeting industry standards is a must if you want to have a shot at getting your self-published book onto bookstore shelves. Learning what industry standards look like is as simple as visiting a bookstore and studying the books that they carry.

    As a self-published author and publisher, here are a few of my best tips:

    • Font: Garmond

    • Size: 12 – 12.5

    • Spacing: 1.15 0 1.5

    • Justify alignment with hyphens (words stretch from page to page with a hyphen at the end to reduce gaps between words)

    • I also choose book sizes that are industry standard, such as 5 x 8, 5.5 x 8.5 and 6 x 9 for non-fiction books.

    • For children’s books: 8 x 8 or 8.5 x 8.5.

    I suggest you properly do your research for your genre and find what fits best for your word count.

    2. Your book should target a specific audience

    Your cover and title must match the audience you intend to target. Industry standards may also come into play when it comes to the types of fonts, sizes of fonts and the use of subtitles, if applicable. Images and keywords are also important.

    Before working with someone on creating the cover, study the covers and titles of the books on the best-sellers list. Have an idea of what you want it to look like while including the formula typically found on most best-selling books. One trend you may notice is the use of large fonts that spread across the book with a title and book description that targets the audience they intend to reach.

    You have to ask yourself, “In what section of the bookstore would my book be found?” Then make sure your book reflects those books on the shelves, but in a way that models instead of mimics.

    Lastly, the easier that the reader you intend to target can identify with the book’s content, the easier it will be for the bookstore to see it as marketable, which will make them want to consider carrying it on their limited shelving space.

    Related: 5 Things to Do After You Publish Your Book

    3. You should use the right distributor

    Amazon is a great start for a self-published author, but most bookstores will turn down a KDP (Kindle direct publishing) book. Aside from the quality of the printers, there are risks of not selling the books involved with purchasing books to be sold in stores.

    Ingram Sparks is by far the best option for authors who want their books sold in bookstores, because not only does Ingram offer quality covers, but they also allow bookstores the ability to purchase and return books directly.

    With Amazon, technically, you are the distributor, so you will have to sell to bookstores directly. If they agree to carry it, you will invoice them and ship to them, versus using Ingram, which will do it all for you.

    While both provide P.O.D. (print on demand), Amazon follows a more direct-to-consumer model, while Ingram has a long-established relationship with bookstores and is more of a direct-to-business model.

    There is more than one way to sell your books to bookstores:

    1. Consignment: Once the book is sold, then you are paid.

    2. Wholesale with a return option: They will buy your book at wholesale at 33%-55% but with the ability to return it.

    3. Wholesale upfront: They will buy your book at wholesale outright, usually at 60% off of the price of the book.

    A good place to start is with your local bookstore — and then build from there. Barnes and Noble allows local authors to host events whether they carry the book or not.

    As a local bookstore owner of over 20 years in Los Angeles told me: “A good book is promotion in itself if it is written and done right. I’ve seen this kind of success work firsthand; one of the highest sellers in our bookstore is a self-published book.”

    So, having a successful self-published book is possible, and might even be easier than you think.

    Related: 10 Steps to Self-Publish Your Book Like a Bestseller

    Saba Tekle

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  • 11th Annual National Indie Excellence® Awards Announced

    11th Annual National Indie Excellence® Awards Announced

    The 11th Annual National Indie Excellence® Awards recognize winners and finalists from this year’s competition

    Press Release



    updated: May 31, 2017

    The National Indie Excellence® Awards (NIEA) are a prestigious national award contest open to recent English language books in print from small, medium, university, self and independent publishers. The 11th annual judging is complete and the results celebrate a spectacular range of titles. 

    The National Indie Excellence® Awards helps establish independent publishing as a strong and proud facet of the publishing industry. Recognizing authors that put their heart and soul into their work, NIEA is a champion of self-publishers and the small, independent presses that go the extra mile to produce books of excellence in every aspect. Established in 2007, the NIEA competition is judged by experts from all aspects of the book industry, including publishers, writers, editors, book cover designers and professional copywriters.

    “We are proud to announce the winners and finalists whose books truly embody the excellence that this award was created to celebrate, and we salute you all for your fine work.”

    Ellen Reid, Founder NIEA

    Winners and finalists are determined based on “overall excellence of presentation — a synergy of form and content” in a wide range of genres. Sponsorships and monetary prizes are selected by the jury from the overall group of Winners and Finalists.

    To view the 11th Annual NIEA Winners and Finalists, click here: https://www.indieexcellence.com/11th-annual-winners 

    For more information, please visit: www.indieexcellence.com or contact support@indieexcellence.com

    Source: The National Indie Excellence® Awards

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  • Growing Up Rock and Roll and Off the Rails

    Growing Up Rock and Roll and Off the Rails

    Press Release



    updated: Mar 31, 2017

    “Dear Reflection: I Never Meant to be a Rebel”, a memoir by Jessica Bell published 6th June 2017

     Growing up Rock and Roll and Off the Rails

    “A dangerous coming-of-age story with a heart full of punk love”

    Joni Rodgers, New York Times Best Selling Author

    • Jessica Bell is the singer in the ambient pop band Keep Shelly in Athens, a writer and designer. Her parents were the founders of two iconic ‘80s Australian bands, Ape the Cry and Hard Candy
       
    • A full-blown confessional about growing up in an unconventional family, filled with sex, drugs, rock n’ roll and a longing to live a creative life
       
    • An engrossing read, Bell has lived a lot in a relatively short amount of time
       
    • Jessica Bell is available for interview

     Jessica Bell never meant to be a rebel. But growing up with two gothic rockers as parents seemed to make it inevitable.

    In 1980s Australia, Erika Bach and Demetri Vlass founded Ape the Cry and Hard Candy, two of Melbourne’s iconic indie bands. They encouraged Jessica with unreserved love to pick up the guitar and write her own songs. But Erika’s back problem became a nightmare of pill popping, alcohol abuse, and anxiety attacks. Demetri retreated into silence for fear of triggering Erika’s drug-induced psychosis. And Jessica turned inwards, to her own reflection.

    But her mirror self was a fiend, not a friend. All it took was one secret drink at fifteen, and Jessica dove headlong into depression and self-destruction to escape the madness at home.

    Experimenting with bisexuality in a high school rife with bullies? Not a problem; she had alcohol. Losing her virginity to rape? Not a problem; she had alcohol. Trying to supplement absent love with unprotected one-night stands? Not a problem; she had alcohol… Until one day alcohol nearly drove Jessica off a cliff.

    About the Author

    Jessica Bell is an Australian award-winning author, graphic designer and the singer of the ambient pop band Keep Shelly in Athens. She is also the Co-Founder and Publisher of Vine Leaves Press. Jessica’s previous books include White Lady, Twisted Velvet Chains and Bitter Like Orange Peel and she currently lives in Greece.

    Contact:

    Ben Cameron
    Cameron Publicity and Marketing Ltd
    180 Piccadilly, London W1J 9HF
    Tel: +44 (0)20 7917 9812
    Mob: +44 (0)7903 951957 
    www.cameronpm.co.uk
    Twitter: @CameronPMtweets
    Facebook: www.facebook.com/CameronPublicity

    Source: Vine Leaves Press

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