ReportWire

Tag: Search Party

  • Ring could be planning to expand Search Party feature beyond dogs

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    Ring CEO Jamie Siminoff has indicated that the company’s controversial Search Party feature might not always be just for lost dogs, . A creepy surveillance tool being used to surveil. Who could ?

    “I believe that the foundation we created with Search Party, first for finding dogs, will end up becoming one of the most important pieces of tech and innovation to truly unlock the impact of our mission,” Siminoff wrote in an email to staffers. “You can now see a future where we are able to zero out crime in neighborhoods. So many things to do to get there but for the first time ever we have the chance to fully complete what we started.”

    The words “zero out crime in neighborhoods” are particularly troubling. It is, however, worth noting that this is just an email and doesn’t necessarily indicate a plan by the company. Siminoff wrote the email back in October when , which was months . He did end the thread by noting he couldn’t “wait to show everyone else all the exciting things we are building over the years to come.”

    One of those things could be the recently-launched “Familiar Faces” tool, which uses facial recognition to identify people that wander into the frame of a Ring camera. It seems to me that a combination of the Search Party tech, which uses the combined might of connected Ring cameras, with the Familiar Faces tech could make for a very powerful surveillance tool that excels at finding specific individuals.

    Siminoff also suggested in an earlier email to staffers that Ring technology could have been used to catch Charlie Kirk’s killer by leveraging the company’s Community Requests feature. This is a tool that allows cops to ask camera owners for footage, thanks to a partnership with the police tech company Axon.

    Ring had via a partnership with a surveillance company called Flock Safety. The companies after a Super Bowl ad spotlighting the Search Party tool triggered public outcry. Ring didn’t cite public sentiment for this decision, rather saying the integration would require “significantly more time and resources than anticipated.”

    Ring has responded to 404 Media’s reporting, saying in an email that Search Party “does not process human biometrics or track people” and that “sharing has always been the camera owner’s choice.” This response did not provide any information as to what the future will hold for the company’s toolset.

    The organization has been . “Our mission to reduce crime in neighborhoods has been at the core of everything we do at Ring,” founding chief Jamie Siminoff said when Amazon back in 2018.

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    Lawrence Bonk

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  • Ring calls off partnership with police surveillance provider Flock Safety

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    Ring has canceled its partnership with Flock Safety, after receiving backlash for running a Super Bowl ad touting its Search Party feature. If you’ll recall, Ring revealed back in October 2025 that it was entering a partnership with the surveillance company, which would make it possible for law enforcement to ask smart doorbell owners for videos captured by their devices. In its announcement, the company said that the “planned Flock Safety integration would require significantly more time and resources than anticipated.” The decision to call off the partnership was mutual, Ring added, and Flock Safety’s integration was never launched. Apparently, no Ring customer footage was ever sent to Flock.

    Under the partnership, law enforcement agencies using Flock’s Nova platform or FlockOS would have been able to use Ring’s Community Requests to ask for doorbell videos from users. They would have been asked to specify the location and timeframe of the incident, as well as provide a unique investigation code and the details about what is being investigated. Their requests would then be forwarded to relevant users, who could choose to share footage from their doorbell. Ring said the whole process would have been anonymous and optional.

    Ring was known to have shared security cam videos to law enforcement without a court order or the device owner’s consent at least 11 times in the past. In 2024, however, it seemed to have walked back its police-friendly stance and said that it would stop sharing videos with the police without a warrant. This alliance with Flock would have marked a return to police collaboration after the company distanced itself from law enforcement. Flock is known for its automatic license plate readers and for centralizing the information it collects into a database that police can search without a warrant. While law enforcement says the system can help them solve crimes like kidnapping. 404Media reported last year that ICE has been using the database, citing immigration-related reasons.

    While Ring’s official reason was that the Flock partnership would need more resources than expected, it’s worth noting that the company recently got flak for its Super Bowl Search Party ad. Ring touted it as a way to find lost dogs by using its cameras’ AI to identify pets running across their field of vision and then pooling feeds together to identify missing pets. While Search Party isn’t new and was announced last year, the ad sparked concerns about surveillance and how the tech could be misused, leading users to disable the feature for their cameras altogether.

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    Mariella Moon

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