ReportWire

Tag: Science

  • Powerful Ad Campaign Yields Over 50% Conversion Rate

    Powerful Ad Campaign Yields Over 50% Conversion Rate

    Press Release



    updated: Nov 17, 2020

    Amidst the potential of election fatigue, Cruelty Free International, the world’s leading organization to end animal experimentation, enlisted Kindvertising, a rising star in the advertising industry, to draw public attention to the issue of animal research and testing.

    The results of the campaign were remarkable: over a quarter of a million impressions, 10,000 landing page visits, and 5,400 pledges in less than four weeksa record 51% click conversion rate. By comparison, Facebook conversion rates typically range between 2.3% and 14.3%. “The campaign exceeded the highest industry benchmarks by nearly four times,” comments Ben Dutter, Media Strategist for the campaign.

    Kindvertising, who has represented the likes of UNICEF, The Nonhuman Rights Project, and Miyoko’s Creamery, launched the month-long campaign, called #MakeTheirVoiceCount, on Facebook and Instagram. Using a series of animal sounds which were translated to English via an interactive landing page, the campaign prompted viewers to recognize that while animals in laboratories may not speak a common human language, their voicesand by extension, their best interestsstill matter, and it’s up to compassionate humans to pledge to speak up for them over the next four years. The pledge is still available to view and sign here.

    “People are becoming increasingly aware of how animals are used in testing and awakened to the fact they deserve better lives. The campaign offered helpful information on how people can support alternatives to animal tests, retire dogs, cats, and rabbits from laboratories into loving homes, and the possibility of reallocating billions of laboratory testing tax dollars into more sustainable and humane options,” states Stefania Poletti, Kindvertising’s founder, on the campaign’s success.

    These results follow another successful partnership by Kindvertising and Cruelty Free Europe, which integrated billboards and a Tweetstorm to urge the EU Parliament to enact more meaningful reductions in animal testing. The campaign culminated with the first-ever European Day for Humane Science and generated significant awareness across Europe, as well as the enthusiastic participation of several Members of the European Parliament.

    Readers can learn more about how the animal-centric campaigns represent and improve lives by clicking here.

    About Kindvertising, LLC:

    Kindvertising is a woman-owned advertising agency whose mission is to promote kindness. The company specializes in promoting environmental protection, animal protection, and human rights. For more information, please visit: www.kindvertising.com. To stay up to date on Kindvertising’s initiatives, the organization can be followed on Facebook and Twitter @Kindvertising.

    Press Contact:
    Shanna Loveman, Head of Public Relations
    shanna@kindvertising.com
    805-738-3177

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    Source: Kindvertising, LLC

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  • Nuclear Science Week 2020 Goes Virtual

    Nuclear Science Week 2020 Goes Virtual

    Think Clean. Think Solutions. Think Nuclear.

    Press Release



    updated: Oct 19, 2020

    Recognizing the current state of the world due to COVID-19 and the need to create meaningful content for students who are learning on a variety of platforms in a variety of places, Nuclear Science Week 2020 will utilize a first-of-its-kind educational method. Creating a streaming platform called “Nuclear Network,” organizers worked with partners in government, academia and the private sector to write, shoot and edit three educational news magazine shows that will be available on-demand at nuclearscienceweek.org on October 20-22.

    Nuclear Science Week focuses on five major benefits of nuclear science: Carbon-Free Energy, Global Leadership, Transformative Healthcare, Innovation & Technology and Space Exploration. Working with the Smithsonian Affiliated National Museum of Nuclear Science and History, Palo Verde Generating Station and Southern Company served as the Co-Presenting Sponsors in 2020. These companies led an impressive team of sponsors, partners and key contributors coming from each other five nuclear science benefits and include MiT, NASA, the U.S. Navy, the Department of Energy, Idaho National Laboratories, Arizona Public Service, Entergy, Exelon, General Atomics, the Nuclear Energy Institute, NuScale Power, and Terrapower.

    “The quality of people and the caliber of partnerships we have working together on this year’s virtual platform is really unmatched in the 11 plus years we’ve been holding Nuclear Science Week as an international event,” said Jim Walther, Museum Director at the National Museum of Nuclear Science & History. “We are so excited to release this streaming broadcast content that features the best and brightest in all fields of nuclear science and technology in a way that will be both fun and engaging to students from ages five to 105.”  

    The streaming shows will be hosted by Ashley Chaney, a national host, voice-over actor and science enthusiast, and by two 6th-grade, science-loving kid anchors from Arizona, Gabriella Anderson and Mickey Raftery. The kid anchors have been interviewing experts from all of the benefits of nuclear science.

    Each year prior to 2020, an American city or geographical region was chosen to host Nuclear Science Week and educate the public on the values nuclear science brings to society. Prior to challenges with COVID-19, Atlanta, GA, was selected as the national host city for 2020. But in transitioning to a virtual event, the Nuclear Science Week team activated multiple social medial platforms and created streaming news segments, virtual plant tours, interviews with innovators in the nuclear industry and STEM projects/experiments to replace the in-person experience. Much more will be available for free to anyone around the world on nuclearscienceweek.org.

    Nuclear Science Week (NSW) is an international and national, broadly observed celebration to focus local, regional, national, and international interest on all aspects of nuclear science. This is the 11th annual celebration. More information can be found at NuclearScienceWeek.org. Please contact Jennifer Hayden at 505-245-2137, extension 102, with questions.

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    Source: Nuclear Science Week

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  • Kids Science Labs Announces New Introduction to Chemistry and Physics Series

    Kids Science Labs Announces New Introduction to Chemistry and Physics Series

    Award-winning Children’s Hands-on Science and Innovation Centers – Kids Science Labs

    Press Release



    updated: Aug 29, 2019

    ​Kids Science Labs today announced an exciting new hands-on science series “Introduction to Chemistry and Physics” for children 3-12 years old. 

    This all-new series takes students on an adventure into the core concepts of Chemistry and Physics and applies them to real world experiences – from why trees can grow so tall to the chemistry and physics required to design running shoes. “Kids want to mix, build, break and explore. Early experience with hands-on science opens doors to problem solving and creativity and also builds an early interest in STEM careers,” says Nina Tinucci, Director of Education. 

    This new series has been under development for two years. “We are very excited about our Introduction to Chemistry and Physics series, which provides kids an early advantage for understanding concepts they will see in high school and college,” says Keith Norsym, co-founder at Kids Science Labs. “There is something deeply satisfying about solving a problem and being able to apply that new knowledge to the world around us – as Chemistry and Physics are intertwined in our daily lives.”  

    Features and benefits include:

    • Children and parents have been requesting a fun and engaging introduction to real chemistry and physics to help prepare for school.  
    • Studies have shown that early and regular exposure to science and problem-solving leads to long-term out-performance.
    • On average children receive 45 minutes of science instruction a week; classes at KSL are 75 minutes a week.  
    • A STEM degree is just about the most valuable asset a young person can have in the modern economy.

    The “Introduction to Chemistry & Physics” series will be available starting September 10 at all of their learning centers. For more information, visit www.kidssciencelabs.com.

    About Kids Science Labs

    What began as a single location in 2011 has grown into a nationally recognized brand that is teaching kids problem-solving, creativity and innovation. Started by two dads and engineers, Shegan Campbell and Keith Norsym, the science-learning centers run classes, camps, and events for children that enable them to explore their world through hands-on experiments all year round. 

    With computer programming and STEM fields expanding at rapid rates, parents and kids are searching for opportunities to gain an early advantage, even before preschool. 

    Since opening the first center in 2011, Kids Science Labs has taught over 100,000 students a year at their centers located in Chicago and Seattle. As the company continues to expand nationally, kids ages 2-14 years old are becoming better problem solvers and critical thinkers through hands-on science experiments. Parents see their children gain confidence and learn core science concepts all while having fun and exploring questions they are interested in.  

    Kids Science Labs is on a mission to enable the next generation of creative thinkers. Find out more.

    www.kidssciencelabs.com

    Source: Kids Science Labs

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  • World’s Youngest Future Astronaut, Zainab Azim, Continues to Inspire the World

    World’s Youngest Future Astronaut, Zainab Azim, Continues to Inspire the World

    Press Release



    updated: Jul 17, 2019

    16-year-old Zainab Azim, the World’s Youngest Future Astronaut, has become a sought-after inspirational speaker at International Conferences in Europe and North America.

    Zainab was recently invited by the Technological Aerospace Cluster (DTA) to attend two international events in Puglia, Italy. During her inspirational speeches on May 29-30, Zainab passionately spoke about the importance of investing in the next generation to encourage interest in STEM fields among youth. As an outspoken advocate, she elaborated on why both education and space exploration are essential to addressing some of the earth’s challenges. Zainab also candidly shared that her knowledge of space was obtained through personal research. “In order to get more young people interested in STEM and astronomy fields, in general, we need to educate,” said Zainab. “There are still 52 million children around the world that still don’t have an education.” She emphasized the importance of education, mentorship and access to opportunity for all. Zainab reiterated how essential it is to work together with women, people of color and youth to secure a future for the next generation to thrive and not just survive.

    Zainab’s passion for space exploration started when she was just 6 years old as she began learning about the solar system. In addition to her natural curiosity, Zainab’s parents and teachers helped to foster a love of space by providing access to quality resources. Zainab says she is inspired by female astronauts and their groundbreaking achievements, such as: Roberta Bondar, Sally Ride and Anousheh Ansari (the first female private space explorer), who has personally encouraged the teen in her endeavors.

    In 2015, Zainab was featured as part of, as well as invited to, speak at the inaugural International Space Girls Space Women Exhibition in Paris, France. This organization supports girls with space exploration dreams by connecting them with women in the industry. Through this, as well as her other initiatives, Zainab endeavored to inspire the equal opportunity for all projects globally, with special focus on diversity and inclusion. Zainab’s accomplishments have been featured in the media both nationally and internationally including: Time Magazine, CBC, CTV, CHCH and CityNews.

    Zainab is the youngest future astronaut to fly with Virgin Galactic, which will allow her to fulfill her dreams of exploring space in the near future. As the 50th anniversary of the first person on the moon approaches on July 20, Zainab remains focused on inspiring other girls to get an education and dream big: “Shoot for the moon, even if you miss, you’ll land amongst the stars.”

    Zainab continues to be a highly sought-after inspirational speaker with various International engagements. In particular, Zainab is looking forward to speaking at one of the most important International events in September in the presence of the host country’s Prime Minister.

    For Interview Requests, Press Conference Bookings or Speaking Engagements with Zainab Azim, Please Contact:

    Dr. Rabiya Azim, azim@minmaxx.com, +1-647-889-1444

    Source: Zainab Azim Inspirational Talks

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  • Thought For Food Onboards a New Cohort of TFF Ambassadors to Activate Food System Transformation Globally

    Thought For Food Onboards a New Cohort of TFF Ambassadors to Activate Food System Transformation Globally

    Four Hundred Next-Gen Leaders Selected to Carry Forward TFF’s Mission in 200 Cities Around the World

    Press Release



    updated: Jun 14, 2019

    ​​​​​The Thought For Food (TFF) Foundation is expanding its global footprint with the addition of 400 Ambassadors who are tasked with multiplying the organization’s mission and impact in more than 200 cities across the globe. 

    The new cohort of TFF Ambassadors represents 65 countries around the world and will work closely with TFF’s Regional Coordinators as committed “boots on the ground” – helping to identify and develop strong relationships with promising talents and startups that can benefit from TFF’s entrepreneurial training and acceleration programs.

    The TFF Ambassadors were chosen from a pool of nearly 2,000 applicants after going through a rigorous pre-selection process that included a four-week trial period focused on testing their practical skills, collaborative spirit and commitment to join TFF’s global community. As part of the trial period, the pre-selected TFF Ambassadors carried out over 500 grassroots activities to raise awareness about food and agriculture issues in their local communities, including farm tours, documentary screenings, discussion sessions, sustainable dinners, recording of podcasts and TV interviews. 

    “Becoming a TFF Ambassador is a great opportunity to create positive impact,” says Fernando Salerno, a TFF Ambassador selected from the Venezuelan capital Caracas and co-founder of Níspero, an organization which connects isolated small-scale farmers in rural areas, helps them to reach markets and supports them in regenerating depleted soils. “This role gives me the resources to expose the Venezuelan crisis and the opportunities connected to it, to work with the innovation community around me and to raise awareness about the pressing food and agricultural challenges we face here in my country.”

    Despite facing severe gas, electricity and water issues in his country, Fernando and his team of TFF Ambassadors found creative and impactful ways to share the TFF story, including conducting interviews on one of the most-viewed national TV programs, as well as on a radio show focused on entrepreneurship. They also ran several workshops for small-scale produce farmers and business peers focused on community-based sustainable farming practices. 

    “It has been inspiring to watch the TFF Ambassadors demonstrate such passion and commitment to our cause throughout the trial period. These are a diverse group of talented leaders who are joining our global community, ready to share their experiences, expertise and local networks in supporting TFF’s mission,” stated Sujala Balaji, TFF Regional Coordinator for North America and founder of Kosha Foods, a Canadian startup for plant-based protein alternatives. “I am very excited and look forward to working with them in building stronger regional communities and collectively working towards the global challenges facing food and sustainability.”

    The TFF Ambassadors will play an important role in recruiting innovative food and agriculture projects from every part of the world to join the next edition of the annual TFF Challenge on Oct. 16 (World Food Day). This year, TFF Challenge participants will gain access to the all-new TFF Digital Labs, the world’s first 21st-century learning and startup accelerator program optimized for next-gen entrepreneurs in the food and agriculture sector. 

    Interested to learn more about TFF’s work as the world’s next-generation innovation engine in food and agriculture? Want to get involved in TFF’s global community of purpose-driven entrepreneurs or explore partnership opportunities and other ways to support our mission? Follow our activities on Facebook, LinkedIn and Twitter or directly reach out to us via email.

    About Thought For Food:

    Thought For Food is the leading global organization to engage, empower and support the next generation to solve food and agriculture’s biggest challenges. To date, we have worked with over 15,000 next-gen talents in 160 countries, helped to catalyse thousands of ideas and have launched 50 startups on all continents and across all parts of the value chain. Our comprehensive suite of industry-shaping programs includes the TFF Challenge, the TFF Digital Labs, the TFF Academy and the TFF Summit. We help build talent, develop new innovations and raise the reputation of the industry as a whole. Thought For Food is a 501(c)(3) non-profit entity. Find out more about Thought For Food at https://thoughtforfood.org.

    Source: Thought For Food Foundation

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  • Kids Science Labs Accelerates Growth

    Kids Science Labs Accelerates Growth

    Press Release



    updated: May 23, 2019

    ​​Kids Science Labs, the country’s leading hands-on science (STEAM) retail brand for kids, is opening two new state-of-the-art learning centers this June.  

    What began as a single location in 2011 has grown into a nationally recognized brand that is teaching kids problem-solving, creativity and innovation. Started by two dads and engineers, Shegan Campbell and Keith Norsym, the science-learning centers run classes, camps and events for children that enable them to explore their world through hands-on experiments all year round. 

    With computer programming and STEM fields expanding at rapid rates, parents and kids are searching for opportunities to gain an early advantage, even before pre-school. With its passionate teachers, innovative learning spaces and dynamic LIFE’S Curriculum, Kids Science Labs enables kids to truly outperform in all academic fields. “Our children’s success is no longer defined by knowing facts. The ability to solve new, unique and challenging problems will enable our children’s future success no matter their chosen career,”  said Keith Norsym, co-founder of Kids Science Labs.  As they discover how a bicycle works, why a car slides on ice or why fruits have different types of skin, “kids practice courageous and creative critical thinking to develop new solutions,” he added.

    To celebrate the expansion, the two new locations will offer Grand Opening events on June 1 at their Roscoe Village and Vernon Hills locations.  

    About Kids Science Labs
    Kids Science Labs, based in Chicago, was founded by two dads and engineers who wanted to solve a problem. The problem was “kids love science before they can speak; they love mixing, building, figuring out how to unlock cabinets, and what happens to shaving cream when you smear it on the floor. So why is it that kids love science until 5th grade and then treat science as if it were boring, too difficult or just not cool?”

    Since opening the first center in 2011, Kids Science Labs has taught over 100,000 students at their centers located in Chicago and Seattle. As the company continues to expand nationally, kids ages 2-14 years old are becoming better problem solvers and critical thinkers through hands-on science experiments. Parents see their children gain confidence and learn core science concepts, all while having fun and exploring questions they are interested in. 

    Kids Science Labs is on a mission to enable the next generation of creative thinkers by using science and questions that kids ask every day to discover how the world works.  

    www.kidssciencelabs.com
    ​info@kidssciencelabs.com
    (312) 846-1426

    Source: Kids Science Labs

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  • ‘Sid the Science Kid’ Visits Discovery Children’s Museum

    ‘Sid the Science Kid’ Visits Discovery Children’s Museum

    “Sid the Science Kid: The Super-Duper Exhibit!” Opens Sept. 22

    Press Release



    updated: Sep 19, 2018

    Beginning Saturday, September 22, kids can join Sid the Science Kid on an amazing scientific adventure when “Sid the Science Kid: The Super-Duper Exhibit!” opens at DISCOVERY Children’s Museum. This exciting new traveling exhibit brings the award-winning PBS KIDS TV series “Sid the Science Kid” to life.

    For the first time ever, kids will be able to step into Sid’s world and become “science kids” themselves as they discover and investigate everyday science questions around Sid’s home, at school in the Super Fab Lab and on the playground. Through fun, hands-on activities, kids will use scientific tools and thinking to learn about simple machines, the laws of motion, magnetism, air power, and the five senses. It’s sure to be a super-duper-ooper-schmooper good time!

    “We are thrilled to welcome Sid the Science Kid to Las Vegas and share this exhibit with families visiting the museum,” said DISCOVERY Children’s Museum President and CEO Melissa Kaiser. “We are confident that Sid’s friendly face and familiar environment will spark guests’ curiosity to explore the world around them and encourage them to become science kids just like Sid.”

    “Sid the Science Kid: The Super-Duper Exhibit!” will be at DISCOVERY Children’s Museum Sept. 22, 2018 – Jan. 21, 2019 and is free with museum admission. Created by The Magic House, St. Louis Children’s Museum® in collaboration with The Jim Henson Company, the exhibit is generously made possible by The Boeing Company, the Employees Community Fund of Boeing St. Louis, Sally and Bill Canfield, the Crawford Taylor Foundation, Judy and Jerry Kent, Monsanto Company and Sigma-Aldrich. Local sponsorship is provided by pediped®.

    “pediped is so excited to be a Presenting Sponsor of “Sid the Science Kid: Super-Duper Exhibit!” At Discovery Children’s Museum. Supporting important local organizations committed to educating and inspiring children to reach their full potential is a core value at pediped. We especially love promoting scientific exploration in a fun, hands-on learning environment for children and their families.” Angela Edgeworth, Founder and CEO of pediped Footwear.  

    To learn more about DISCOVERY Children’s Museum, visit www.discoverykidslv.org.

    About DISCOVERY Children’s Museum
    Considered Nevada’s most popular museum, DISCOVERY Children’s Museum at the Donald W. Reynolds Discovery Center has seen more than one million visitors since opening its doors in March 2013 as a private, nonprofit educational institution. Las Vegas’ only children’s museum addresses its core educational areas of science and nature, art and culture and early childhood development with 26,000 square feet of interactive, hands-on exhibits. The 3-story museum is complete with nine interactive exhibition galleries featuring traveling exhibitions, daily programs, demonstrations and activities and collaborative cultural programming for all occasions.

    For more information about DISCOVERY Children’s Museum, visit https://www.discoverykidslv.org, or follow on Facebook, Twitter, and Instagram.

    About The Jim Henson Company

    The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy® nominated Sid the Science Kid, Dinosaur Train, Wilson & Ditch: Digging American, Pajanimals and Doozers. Features include The Dark Crystal, Labyrinth, MirrorMask, and Unstable Fables and television productions include Fraggle Rock and the sci-fi cult series Farscape. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson’s Creature ShopTM, a preeminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of-the-art and vintage equipment.

    www.henson.com

    About pediped®

    Exceptional quality, unsurpassed comfort, and distinctive styling have made the award-winning company the fastest growing children’s footwear brand in the United States. pediped® footwear has been awarded the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development, and preeminent orthopedic medical professionals, Dr. Mininder S. Kocher and Dr. Thomas W. Vorderer, deem pediped® shoes an excellent choice for parents/caregivers who want their children’s feet to develop naturally and healthily. pediped® has received numerous industry awards and accolades including recognition from Earnshaw’s, the premier media resource serving the children’s market. In 2015 pediped® was recognized by the Footwear Industry Awards as the Children’s Footwear Brand of the Year and earned a 2016 Earnie Award from Earnshaw’s magazine as the Footwear Brand of the Year.

    pediped® is sold in over 750 stores in the United States and 40 countries worldwide with an offering of more than 130 designs for boys and girls between its three lines, Originals®, Grip ‘n’ Go™ and Flex®. The award-winning footwear is available in EU sizes 17 to 38 (US newborn to 6 Youth). For more information, visit www.pediped.com or call 1-702-567-0311. LIKE on Facebook at /pedipedfootwear and follow on Twitter and Instagram @pedipedfootwear.

    Source: pediped® Footwear

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  • Orbital Station Developer Launches Kickstarter Campaign

    Orbital Station Developer Launches Kickstarter Campaign

    Press Release



    updated: Mar 1, 2018

    The Gateway Foundation is working to build a permanent orbiting space station and wants to enlist an army of drones to repair and maintain space stations and other equipment in the harsh environment of space. And they want the public to help.

    “To best develop human habitats in space, on the Moon and Mars we need fleets of advanced drones that can build structures and repair and maintain equipment,” said Dr. Thomas Spilker, Chief Architect of the Gateway Foundation. “There are few technical advances that could do more to accelerate the development of space than autonomous and remote piloted construction, maintenance, repair and survey drones,” he said.

    The Gateway Foundation aims to build a permanent orbiting station (with artificial ‘gravity’) as a gateway to our solar system and has launched the Orbital Assembly company with the goal of becoming Earth’s first turn-key space construction company. To advance the concept of drones working in space and attract needed investors the Foundation is launching a Kickstarter campaign to produce a high-quality video that describes why drones are necessary to our future in space. See:  www.kickstarter.com/projects/522593384

    Work is already underway at Orbital Assembly to develop such drones. “What is most needed now is widespread understanding that purpose-designed robotic helpers are the pivotal element needed to re-purpose space junk, create large structures and maintain and repair both vehicles and structures in space. Drones are the technological accelerant that, together with lower cost launch vehicles, can finally make the development of space not only possible but practical,” said John Blincow, President of the Gateway Foundation.

    Contact: John Blincow
    ​Phone: 1-800-987-0238  X101
    ​Email: johnblincow@gatewayspaceport.com

    Other Resources:

    Orbital Assembly website:
    ​www.orbitalassembly.com
    ​www.gatewayspaceport.com

    Source: Gateway Foundation

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  • ‘Paddy’s Forest Trek’ Creates a New Era for Elementary Education

    ‘Paddy’s Forest Trek’ Creates a New Era for Elementary Education

    Brand New Children’s Book Series to Promote Educational Value and Implement Joy in Young Readers

    Press Release



    updated: Feb 18, 2018

    Looking for a book to read to your child or students for Earth Day? “Paddy’s Forest Trek” written by Patti Gill is an engaging and informative narrative nonfiction story about a young porcupine and his friend who spend a fun-filled day on a forest adventure, learning fascinating information about trees. The characters develop a genuine friendship as they pursue their quest. 

    This book is targeted for ages 5-8 or children in pre-kindergarten to second grade. This book creatively introduces scientific concepts about plants and plant growth. The question and answer format along with specific kid-friendly vocabulary is seamless to allow essential information to be delivered in a concise manner to enhance comprehension.

    Author Patti Gill strategically formulated this book around the current academic status among elementary schools in both urban and suburban districts. She said, “Due to testing pressures, schools rarely have time to go in-depth at the elementary level with necessary science and history content critical for helping students to become proficient readers. I wanted to provide parents and teachers with a creative solution on how to build background core knowledge, while exposing children to domain-specific language.”

    “Paddy’s Forest Trek” is the first book in the new upcoming narrative nonfictional series where Paddy will take adventures around the globe and throughout time learning about different informational topics. The new book, released on Aug. 31, 2017, can be purchased on Amazon, Litfire.com and online at Barnes & Noble.

    For more information about the book as well as the upcoming series, check out Patti Gill’s website at www.pattigill.com.

    About Patti Gill: With more than 25 years of experience in the teaching field, Patti Gill started out as an elementary school teacher. She expanded her field of expertise as a literacy consultant to confidently help schools achieve their literacy goals. She has been an educator for all levels of schooling, including elementary, middle, high, undergraduate and graduate. Patti Gill founded Personalized Lesson Plans, which provides comprehensive professional development services for grades K-12.  

    Contact: Kali Gill
    Email: kalisgill25@gmail.com
    Telephone: (610) 731-4179

    Source: Patti Gill

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  • Westside Christian Academy Announces the Launch of the SME Westside High School Membership Program

    Westside Christian Academy Announces the Launch of the SME Westside High School Membership Program

    Henry Wells, III, Campus Principal and Head of Westside Christian Academy recently announced the formation of the Westside SME (Society of Manufacturing Engineers) Membership Program, to further educate students on the value of manufacturing and the career possibilities available to them.

    “This is a wonderful opportunity for our students to learn the many opportunities for a career in manufacturing including skilled trades, engineering, designing and programming,” said Wells.

    There are currently more than 600,000 jobs available in manufacturing in the US, with the expectation that number could grow to 2 million by 2025 because of an aging workforce and new technologies creating more jobs.

    “This is a wonderful opportunity for our students to learn the many opportunities for a career in manufacturing including skilled trades, engineering, designing and programming.”

    Henry Wells, III, Principal and Head of Westside Christian Academy

    “Our students will envision a more positive future when they learn about the manufacturing resurgence in Detroit and realize that they can be a part of it and begin to work toward that goal,” said Wells. 

    The SME high school student membership program provides a wealth of knowledge for the student members including access to programs and activities that provide them with both hands-on and virtual access to resources and information related to manufacturing including a mentorship program and scholarships.

    “Our students are discovering that manufacturing is undergoing a renaissance in their own community with high paying manufacturing jobs and successful careers opening up to them,” said Wells.  “They need to learn what opportunities are out there for them, and becoming involved in the SME High School Membership Program will give them access to that information.”

    About SME

    SME is a nonprofit organization has served practitioners, companies, educators, government and communities across the manufacturing spectrum for more than 80 years.  Through its strategic areas of events, media, membership, training and development and the SME Education Foundation, SME is uniquely dedicated to the advancement of manufacturing by addressing both knowledge and skills needed for the industry.

    About Westside

    Westside Christian Academy is a beacon of hope providing children a holistic, Christ-centered education in a loving community. Founded in 1994, Westside Christian Academy is located at 9540 Bramell Street on the western edge of Detroit.  Westside Christian Academy is led by Mr. Henry Wells, Campus Principal and Head, and is supported by a board of directors dedicated to excellence. Graduates of Westside can be found in colleges and universities, the military and various careers such as business, education, ministry and law enforcement. 313-255-5760, www.westsideca.org

    Source: Westside Christian Academy

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  • Kids to Interview Apollo Astronaut

    Kids to Interview Apollo Astronaut

    For the 50th anniversary of Apollo 7, children will send questions to Walter Cunningham, the only surviving astronaut from the mission

    Press Release



    updated: Jan 11, 2018

    Fifty years ago, the race to the moon was in full swing. Scientists and engineers were making huge leaps in technology to make good on President Kennedy’s promise of reaching the moon. As News-O-Matic covers the current events of 2018, it is also looking back at the news of 1968 that changed the world. And it’s inviting young readers to participate by conducting an interview with Apollo 7 astronaut Walter Cunningham!

    Throughout January, students can submit questions to Cunningham through News-O-Matic. The Q&A with the American hero will then be featured in early February. It’s an example of how the Daily News Just for Kids is transforming the news experience — by involving children with the editorial process and letting them ask the big questions.

    This is how we make history come alive.

    Russell Kahn, Editor in Chief

    “This is how we make history come alive,” said News-O-Matic Editor-in-Chief Russell Kahn. “We are getting first-person accounts from 1968 to create powerful connections to our past for the next generation,” he added. “As a result, our users come back to read the news day after day and develop the regular routine of daily reading.” Kahn also said that kids who grow up reading the news on a daily basis become “better-informed global citizens and critical thinkers.”

    This feature is part of an ongoing series of 1968 anniversaries, each with rich opportunities for students to gain context to their world. There will be articles on the Mexico City Olympic Games, with its parallels to the recent protests in the NFL. There will also be features on America’s strained relationship with North Korea from 1968.

    Students will do more than just learn about the lasting impacts of Robert Kennedy and Martin Luther King Jr. They will participate in a writing contest to honor the legacy of Dr. King, 50 years after his death. It’s all part of the newspaper’s efforts to engage even the most reluctant readers. 

    About News-O-Matic

    News-O-Matic is the Digital Daily News Platform for Kids. More than 4 million children have downloaded the reading app (iOS and Android) from 140+ countries. Thousands of U.S. schools use the resource as part of their nonfiction literacy curriculum. Interactive technology features engage young readers with breaking news. All texts include multiple readability levels from grades K–8 with audio recordings. The articles are available in English, Spanish and French (text and audio).

    Contact:

    Russell Kahn
    Editor in Chief
    646-226-0241
    russ@press4kids.com

    Source: News-O-Matic

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  • The Xeric Trappist-1 Moonphase Watch – Bending Time & Space

    The Xeric Trappist-1 Moonphase Watch – Bending Time & Space

    NASA’s recent groundbreaking discovery of the Trappist-1 solar system inspired the team at Xeric to design this otherworldly timepiece.

    Press Release



    updated: Oct 28, 2017

    ​NASA’s recent groundbreaking discovery of the Trappist-1 solar system inspired the team at Xeric to imagine what a journey to these newly found planets might be like. The Xeric Trappist-1 Moonphase watch pays tribute to this new planetary system of seven planets resembling our own, located 12 parsecs (39 light years) away from us and orbiting a red dwarf star slightly larger than Jupiter.

    Several key features of the Xeric Trappist-1 Moonphase watch set it apart from other traditional watch designs. The large Cupola grille floating over the dial provides a window into the depths of space and time as distant planets slowly come into view amongst the star-riddled void. Two Super-LumiNova™ planets indicate hours and minutes on the dial, and the center viewing window shows the current moon phase. The watch features a domed crystal made from Hesalite, a material that was initially developed for NASA. Hesalite is still used for watch crystals on all space missions due to its rigidity and durability even in the harshest environments of space. Additionally, the straps are made from U.S. Horween leather and the ridges are modeled after texturized space gloves. Each colorway will be limited to 2017 pieces and each watch will be individually numbered.

    “We can not look out into space without looking back into time.”

    Carl Sagan, American astronomer, cosmologist, astrophysicist, astrobiologist, author, science popularizer, and science communicator in astronomy and other natural sciences.

    During observation of the Trappist-1 planetary system, researchers found that these new worlds were within a habitable zone where liquid water and even plant life may be present. Traveling to these planets may still be a long way off, but that doesn’t prevent us from dreaming up the perfect watch about the journey: the Xeric Trappist-1 Moonphase. 

    Xeric was started from a passion to push the boundaries of design and create unique, yet affordable time machines —  watches like you’ve never seen before. Xeric is one of the most successful watch brands on Kickstarter. We started out as watch collectors, and it’s our passion to create unexpected timepieces.

    The team behind Xeric is also responsible for Watches.com (formerly Watchismo). Xeric was founded by brothers Mitch & Andrew Greenblatt who are modern horological enthusiasts with a passion for unique timepieces. They’ve been scouring the globe since 1999 discovering obscure, unusual brands that you’ve probably never heard of as well as carefully curating the brands you love. A watch is a unique form of art, design and personal expression. They have a long-standing mission of providing exceptional and affordable timepieces to adventurous enthusiasts.

    Press release: http://bit.ly/xeric-trappist-1-watch-press-release
    Campaign link: http://kck.st/2hgCPkE

    Press Contact
    Danny Hunsaker
    4155 Blackhawk Plaza Circle Suite 101 Danville, CA 94526 USA                                                                 

    Phone: +1 925 385 8849
    Email: press@xeric.com 

    From Xeric Co-founder & Designer Mitch Greenblatt:

    Earlier this year, NASA announced the discovery of a new solar system with multiple planets orbiting the ‘Goldilocks Zone,’ the distance from a star that is neither too hot or too cold to support liquid water like here on Earth.

    A rush of adrenaline hit me with the first real evidence of a (relatively) close solar system with not just one, but up to seven planets capable of supporting life as we know it (or possibly, NOT as we know it).

    My interests in design, astronomy, and timekeeping have led me to design the Trappist-1 collection of Xeric watches. My first watch design that touches upon the questions, ‘What exactly is Time?’ and ‘What is in our future?’ Will Elon Musk really colonize Mars in the next seven years as promised? If so, how many generations away are we from colonizing other planetary system like the Trappist-1? I feel it will be a lot sooner than we expect. Just look at the dizzying pace of technology in the past 50 or 100 years, both merely a blip of time. Travel to the Trappist-1 planets or another even closer, yet undiscovered solar system might only be decades away.

    Accentuating the watch design, I looked to Optical Art pioneer Victor Vasarely and his iconic paintings that transform two-dimensional canvases into mesmerizing illusions personifying the space-age aesthetic of the time-defining 1960s. A print of his Vega series has hung on my cork idea wall for years now, and the image finally spoke to me and how it could bridge the myriad of interpretations in a watch like the Trappist-1.

    The spatial depths Vasarely created also reference Einstein’s theory of relativity which can help visualize space and time as a fabric that wraps around massive planets and stars. I wanted to use this forced perspective into a fully dimensional convex, easily translated to a 12-hour display. Time is revealed simply with planetary spheres and stars in glowing colors of Super-LumiNova beneath the Cupola style windows of the grille. This observatory display simultaneously gives you the feeling of looking out while also looking in.

    The centrally mounted moon display glows with the current lunar phase ranging from new moon to full moon. This moon phase is surrounded by an alternative time display of traditional Roman numerals highlighted by an orbiting North Star indicator. A magnifying porthole lens shows the date amidst the deepest depth of the ombré colored dial.

    Carl Sagan summed it up best when he said “space & time are intertwined. We cannot look out into space without looking back into time.”

    Source: Xeric Watches

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  • MEDCURE Whole Body Donation Program Working to Support Local Crisis Intervention Team

    MEDCURE Whole Body Donation Program Working to Support Local Crisis Intervention Team

    Press Release



    updated: Oct 4, 2017

    MEDCURE has announced that it will support the local Portland/Vancouver Oregon chapter of Trauma Intervention Program (TIP) with education and training seminars.

    TIP is a group of specially trained citizen volunteers who provide emotional aid and practical support and resources to victims of traumatic events and their families in the first few hours following a tragedy.

    TIP serves the public in a special way. We are looking forward to supporting this unique program.

    Dale Fowler, Marketing Manager

    TIP Volunteers are available 24 hours a day, 365 days a year. They are called by the emergency response system (police officers, firefighters, paramedics, hospital personnel and medical examiners) to assist family members and friends following a natural or unexpected death; victims of violent crime; victims of fire; disoriented or lonely elderly persons; people involved in motor vehicle accidents; people who are distraught and seeking immediate support; and survivors of suicide — just to name a few. No call is too small for the TIP Volunteer.

    http://www.tipnw.org

    ###

    MedCure is a non-transplant, anatomical tissue bank devoted to compassionate, ethical services that connect the gift of whole body donors to medical researchers and educators worldwide; also providing state-of-the-art surgical training laboratories for physicians to learn advanced surgical procedures through lecture and hands-on practice.

    MedCure’s program contributes to advanced physician training, development of assistive medical devices, study of disease pathology, emergency medical training, improving medicines and more effective, less invasive treatments for patients — benefiting the medical community and society as a whole.

    Contact: Dale Fowler
    dale.fowler@medcure.org
    http://medcure.org/donor

    Source: MEDCURE Whole Body Donation

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  • The Science Platform Capeia Introduces a Novel Scoring Algorithm for Monitoring the Impact of Articles

    The Science Platform Capeia Introduces a Novel Scoring Algorithm for Monitoring the Impact of Articles

    Press Release



    updated: May 25, 2017

    The newly launched science platform Capeia not only seeks to stimulate discussion but is also committed to spreading the information and ideas that are expressed on this website into the depths of the World Wide Web. So much so that it provides an extra crowdfunding scheme to collect funds with which to provide a reward on a monthly basis for the scientist whose contribution attracts the most attention.

    For accurately determining an article’s attention, Capeia has conceived an algorithm that not only covers conventional parameters such as views and shares but also measures whether an article is read entirely or dropped halfway through. Furthermore, significant weight is put onto whether visitors’ comments or inquiries are addressed by the author in due time. Capeia, therefore, does not define impact merely through the response an article draws by the community but explicitly observes the attention it gets by its author following publication.

    Rüdiger Schweigreiter, Editor: “Capeia does not support a ‘Fire and Forget’ publishing policy. Impact is not a one-way street. We do not limit the definition of impact to the attention an article receives from the audience but extend it to the post-publication attention it gets from its author. Taking into account both the audience and the author for metric analysis lives up to Capeia’s mission to strengthening the relationship between scientists and the interested public.”

    Capeia is proud to put this scoring algorithm into use with an article on exoplanets by SETI scientist Franck Marchis. In this essay, Dr. Marchis expounds the state of the art of exoplanet detection and outlines future technological possibilities. A simulation, which is shown here for the first time, illustrates what exoplanets might look like when viewed through the next generation of telescopes that are currently under construction.

    Media Contact: Rüdiger Schweigreiter, PhD; rschwei@capeia.com; +43-650-6441971

    Source: Capeia

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  • IEEE-USA TX Delegation Call on Congress to Support Investments in Research and Development

    IEEE-USA TX Delegation Call on Congress to Support Investments in Research and Development

    Press Release



    updated: May 8, 2017

    ​​​​An IEEE-USA delegation from Texas traveled to Washington, D.C. to express the importance of research and development activities to the nation’s economic growth, competitiveness and national security.

    The IEEE-USA TX delegation which included the current president of IEEE-USA Karen Pederson, president-elect Sandra Robinson, and current chair of the R&D policy committee Brendan Godfrey, joined with more than 150 scientists, engineers and business leaders who made visits on Capitol Hill as part of the Twentieth “Congressional Visits Day”, an annual event by the Science-Engineering-Technology Work Group on April 25 and 26.

    “It’s demonstrably true that the United States owes a great deal of its remarkable economic success, to its people’s audacious spirit of innovation and entrepreneurship, as well as basic scientific research, which stood as a key enabler for the American industrial might and its lead in technological innovation.”

    Mina J Hanna, Senior Application Consultant, Synopsys Inc.

    The visit came only a week before Congress released the FY17 spending bill which includes funding levels for key federal science agencies, including the National Science Foundation, the Department of Defense Office of Science and Technology, the National Institutes of Health and NASA. All of which received increased funding above the FY16 level.

    While visiting congressional offices, the IEEE-USA TX delegation discussed the importance of the nation’s broad portfolio of federal investments in science, engineering and technology to promoting our country’s prosperity and innovation. Most importantly, they provided a constituent perspective on the local and national impact of these programs and their significance to the Austin, Houston and Dallas metropolitan areas. Moreover, they spoke about the IEEE-USA legislative priorities that include taking active measures to strengthen America’s K-12 STEM education programs and improving America’s patenting and copyright system to keep it accessible to entrepreneurs and small businesses in the U.S.

    More than 50 percent of all industrial innovation and growth in the United States since World War II can be attributed to advances pioneered through scientific research, with publicly funded R&D constituting the vital foundation for today’s scientific and technological progress. Achievements from federally funded science, engineering and technology include global environmental monitoring, lasers, liquid crystal displays, the Internet, among many other scientific and technical advances.

    The federal government supports a unique research and education enterprise that fuels the American economy. This enterprise provides the underpinning of high-technology industries and expands the frontiers of knowledge in every field of science. Much of this research is carried out at academic institutions in Texas including The University of Texas system, Texas A&M, Rice University and The University of Houston and many other institutions across the country, ensuring knowledge transfer to future generations of scientists, engineers, mathematicians, physicians and teachers. Additionally, technology transfer from academic research adds billions of dollars to the economy each year and supports tens of thousands of jobs.

    Supporting the innovative scientific enterprise of the United States has consistently enjoyed bipartisan support. CVD was a valuable opportunity for the IEEE-USA delegation to reiterate the paramount importance of our lawmakers continuing their support for federally funded fundamental research despite tight fiscal constraints and the current tumultuous political climate. “It’s demonstrably true that the United States owes a great deal of its remarkable economic success, to its people’s audacious spirit of innovation and entrepreneurship, as well as basic scientific research which stood as a key enabler for the American industrial might and its lead in technological innovation.” said Mina J Hanna, a member of the delegation. He added “I am very pleased to see Congress making science a priority in the FY17 appropriations bill and I look forward for a similar prioritization in the FY18 bill.”

    During the visit, U.S. Senators Cory Gardner (CO) and Gary Peters (MI) were awarded the George E. Brown Award for outstanding leadership in support of Federal R&D. They were recognized for their outstanding efforts to advance and promote science, engineering and technology on Capitol Hill.

    The Science-Engineering-Technology Work Group is an information network comprising professional, scientific and engineering societies, institutions of higher learning, and trade associations. The sponsors represent more than one million researchers and professions in science and engineering. The Work Group is concerned about the future vitality of the U.S. science, mathematics, and engineering enterprise.

    This article does not reflect the official views, opinions or positions of IEEE-USA

    Media Contact: 
    Mina J Hanna
    Phone: 713.906.7295
    Email: minajean.stanford@gmail.com

    Source: Author

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  • Stemtree Education Center Voted Best Summer Camp

    Stemtree Education Center Voted Best Summer Camp

    Press Release



    updated: Feb 3, 2017

    ​Stemtree Education Center has been named one of the Best Summer Camps in Northern Virginia Magazine’s March 2017 Best Summer Camps edition. Stemtree was chosen by readers and vetted by staff in the magazine’s search for the best-of-the-best local summer camp program.

    This award comes on the heels of Stemtree’s recent selection as Best STEM Program in Washington FAMILY Magazine’s 2016 Best for Families survey. 

    We are thrilled to be recognized once again for the exceptional experience we provide our students. I’m particularly proud of our camp program because it is no small feat to make summertime learning both productive and fun. But we have done it here at Stemtree, and that’s generating a lot of enthusiasm in the community.

    Abdelghani Bellaachia, Founder and CEO

    “We are thrilled to be recognized once again for the exceptional experience we provide our students,” says Stemtree founder and Curriculum Director Dr. Abdelghani “Bell” Bellaachia. “I’m particularly proud of our camp program because it is no small feat to make summertime learning both productive and fun.  But we have done it here at Stemtree, and that’s generating a lot of enthusiasm in the community.”

    Building on the momentum of another successful school year, plans for an exciting 2017 summer program are well underway. Stemtree campers will spend the dog days of summer exploring science, technology, and engineering through fun, hands-on activities and one-on-one instruction. Returning students will continue with their curriculum, while new attendees will be given an initial assessment from which a customized lesson plan will be developed.

    Campers will delve into science experiments, computer programming and game design, and robotics and electrical engineering, all while having fun with their peers. “Stemtree’s summer camp is a win-win proposition,” explains Dr. Bell. “The children are happy because they are having a blast, and the parents are happy because not only are their kids engaged, safe, and happy, they are getting an edge for the upcoming school year.”

    September through June, Stemtree offers after-school programs at its Vienna location for elementary, middle, and high school students, with optional pick up at local elementary schools. Students enjoy snack time, playtime, and workouts in science, engineering and technology, plus support for homework, test preparation, and exam support (SOL, AP, IB) as needed.

    Stemtree also coordinates with local elementary school PTA/PTOs to offer school-based after-school programs to supplement or enhance the core science curriculum. Tutoring services in the fields of science, technology, and engineering are also available. Fun, science-related birthday parties can be hosted on request.

    2017 Camp registration is now open online at https://www.stemtree.com/camps. Spots available for Student Holiday Camp (March 24 and April 17), Spring Break Camp (April 10-14), and Summer Camp (sessions available from June 26 – August 25). Space is limited.

    Franchise opportunities are available at www.stemtreefranchise.com. Stemtree Education Center is located at 220 Maple Ave West, in Vienna, Virginia.  To learn more, visit www.stemtree.com.

    Source: Stemtree Education Center

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  • Hot box detectors didn’t stop the East Palestine derailment. Research shows another technology might have | CNN

    Hot box detectors didn’t stop the East Palestine derailment. Research shows another technology might have | CNN



    CNN
     — 

    A failing, flaming wheel bearing doomed the rail car that derailed and created a catastrophe in East Palestine earlier this month, but researchers have offered a solution to the faulty detectors that experts say could have averted the disaster unfolding in the small Ohio town.

    These wayside hot box detectors, stationed on rail tracks every 20 miles or so, use infrared sensors to record the temperatures of railroad bearings as trains pass by. If they sense an overheated bearing, the detectors trigger an alarm, which notifies the train crew they should stop and inspect the rail car for a potential failure.

    So why did these detectors miss a bearing failure before the catastrophe?

    An investigation into hot box detectors published in 2019 and funded by the Department of Transportation found that one “major shortcoming” of these detectors is that they can’t distinguish between healthy and defective bearings, and temperature alone is not a good indicator of bearing health.

    “Temperature is reactive in nature, meaning by the time you’re sensing a high temperature in a bearing, it’s too late, the bearing is already in its final stages of failure,” Constantine Tarawneh, director of the University Transportation Center for Railways Safety (UTCRS) and lead investigator of the study, told CNN.

    As part of the investigation, the UTCRS researchers developed a new system to better detect a bearing issue long before a catastrophic failure. The key: measuring the bearing’s vibration in addition to its temperature and load.

    The vibration of a failing bearing, Tarawneh says, often begins intensifying thousands of miles before a catastrophic failure. So his team created sensors that can be placed on board each rail car, near the bearing, to continuously monitor its vibration throughout its travels.

    “If you put an accelerometer on a bearing and you’re monitoring the vibration levels, the minute a defect happens in the bearing, the accelerometer will sense an increase in vibration, and that could be, in many cases, up to 100,000 miles before the bearing actually fails,” he said.

    Tarawneh, who argues the technology should be federally mandated, says had it been on board Norfolk Southern’s line it would have prevented the derailment in East Palestine.

    “It would have detected the problem months before this happened,” he said. “There wouldn’t have been a derailment.”

    A preliminary report from the East Palestine derailment, released Thursday by the National Transportation Safety Board, found hot box sensors detected that a wheel bearing was heating up miles before it eventually failed and caused the train to derail. But the detectors didn’t alert the crew until it was too late.

    The bearing, according to the report, was 38 degrees above ambient temperature when it passed through a hot box 30 miles outside East Palestine. No alert went out, the NTSB said.

    Ten miles later, the next hot box detected that the bearing had reached 103 degrees above ambient. Video of the train recorded in that area shows sparks and flames around the rail car. Still, no alert went to the crew.

    It wasn’t until a further 20 miles down the tracks, as the train reached East Palestine, that a hot box detector recorded the bearing’s temperature at 253 degrees above ambient and sent an alarm message instructing the crew to slow and stop the train to inspect a hot axle, the report said.

    The crew slowed the train, the report added, leading to an automatic emergency brake application. After the train stopped, the crew observed the derailment.

    The reason those first two hot box readings didn’t trigger an alert, the report said, is because Norfolk Southern’s policy is to only stop and inspect a bearing after it has reached 170 degrees above ambient temperature. The NTSB is planning to review Norfolk Southern’s use of wayside hot box detectors, including spacing and the temperature threshold that determines when crews are alerted.

    “Had there been a detector earlier, that derailment may not have occurred,” said NTSB Chair Jennifer Homendy at a Thursday press conference.

    In a statement responding to the NTSB report, Norfolk Southern stressed that its hot box detectors were operating as designed, and that those detectors trigger an alarm at a temperature threshold that is “among the lowest in the rail industry.” CNN has reached out to Norfolk Southern for comment on vibration sensor technology.

    Hot box detectors are unregulated, so companies like Norfolk Southern can turn them on and off at their own discretion and choose the temperature threshold at which crews receive an alert.

    There are several causes for overheated roller bearings, including fatigue cracking, water damage, mechanical damaging, a loose bearing or a wheel defect, according to the NTSB, and the agency says they’re investigating what caused the failure in East Palestine.

    “Roller bearings fail, but it is absolutely critical for problems to be identified and addressed early so these aren’t run until failure,” Homendy said. “You cannot wait until they’ve failed. Problems need to be identified early, so something catastrophic like this does not occur again.”

    Hum Industrial Technology, a rail car telematics company, has licensed the vibration sensor technology created by Tarawneh and his team. And it has launched pilot programs with several rail companies. But at this point, those sensors are on very few trains operating in the United States, which Tarawneh largely blames on the cost of retrofitting and monitoring cars and what he sees as companies prioritizing profit.

    It’s not clear exactly what it would cost to retrofit every train car in operation with sensors today, but Hum Industrial Technology stressed that it would cost less to put a sensor on a bearing than to replace a bearing.

    “They see it as, well, why should we do it if it’s not mandated?” Tarawneh said. “It’s like a lot of people are saying, ‘well, I’m willing to take the risk. It’s not that many derailments per year.’”

    But Steve Ditmeyer, a former Federal Railroad Administration official, says equipping every rail car with on board sensors may not be financially feasible.

    “What they’re proposing will work, but it’s very, very expensive,” Ditmeyer told CNN. “And one does have to take cost into consideration.”

    It would take more than 12 million on board sensors, according to Tarawneh, to fully equip the roughly 1.6 million rail cars in service across North America.

    Ditmeyer says railroads should invest more heavily in wayside acoustic bearing detectors, which sit along the tracks – much like hot box detectors – and monitor the sound of passing trains. They listen for noise that indicates a bearing failure well before a potential catastrophe.

    As of 2019, only 39 acoustic bearing detectors were in use across North America compared to more than 6,000 hot box detectors, according to a 2019 DOT report.

    “They are the only way that I can think of that would have prevented the accident by having caught a failing bearing earlier,” Ditmeyer said.

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