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Tag: Science & Technology

  • AI Has The Potential to Destroy Humanity in 5 to 10 Years. Here’s What We Know. | Entrepreneur

    AI Has The Potential to Destroy Humanity in 5 to 10 Years. Here’s What We Know. | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    At a CEO summit in the hallowed halls of Yale University, 42% of the CEOs indicated that artificial intelligence (AI) could spell the end of humanity within the next decade. These aren’t the leaders of small business: this is 119 CEOs from a cross-section of top companies, including Walmart CEO Doug McMillion, Coca-Cola CEO James Quincy, the leaders of IT companies like Xerox and Zoom as well as CEOs from pharmaceutical, media and manufacturing.

    This isn’t a plot from a dystopian novel or a Hollywood blockbuster. It’s a stark warning from the titans of industry who are shaping our future.

    The AI extinction risk: A laughing matter?

    It’s easy to dismiss these concerns as the stuff of science fiction. After all, AI is just a tool, right? It’s like a hammer. It can build a house or it can smash a window. It all depends on who’s wielding it. But what if the hammer starts swinging itself?

    The findings come just weeks after dozens of AI industry leaders, academics, and even some celebrities signed a statement warning of an “extinction” risk from AI. That statement, signed by OpenAI CEO Sam Altman, Geoffrey Hinton, the “godfather of AI,” and top executives from Google and Microsoft, called for society to take steps to guard against the dangers of AI.

    “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war,” the statement said. This isn’t a call to arms. It’s a call to awareness. It’s a call to responsibility.

    It’s time to take AI risk seriously

    The AI revolution is here, and it’s transforming everything from how we shop to how we work. But as we embrace the convenience and efficiency that AI brings, we must also grapple with its potential dangers. We must ask ourselves: Are we ready for a world where AI has the potential to outthink, outperform, and outlast us?

    Business leaders have a responsibility to not only drive profits but also safeguard the future. The risk of AI extinction isn’t just a tech issue. It’s a business issue. It’s a human issue. And it’s an issue that requires our immediate attention.

    The CEOs who participated in the Yale survey are not alarmists. They are realists. They understand that AI, like any powerful tool, can be both a boon and a bane. And they are calling for a balanced approach to AI — one that embraces its potential while mitigating its risks.

    Related: Read This Terrifying One-Sentence Statement About AI’s Threat to Humanity Issued by Global Tech Leaders

    The tipping point: AI’s existential threat

    The existential threat of AI isn’t a distant possibility. It’s a present reality. Every day, AI is becoming more sophisticated, more powerful and more autonomous. It’s not just about robots taking our jobs. It’s about AI systems making decisions that could have far-reaching implications for our society, our economy and our planet.

    Consider the potential of autonomous weapons, for example. These are AI systems designed to kill without human intervention. What happens if they fall into the wrong hands? Or what about AI systems that control our critical infrastructure? A single malfunction or cyberattack could have catastrophic consequences.

    AI represents a paradox. On one hand, it promises unprecedented progress. It could revolutionize healthcare, education, transportation and countless other sectors. It could solve some of our most pressing problems, from climate change to poverty.

    On the other hand, AI poses a peril like no other. It could lead to mass unemployment, social unrest and even global conflict. And in the worst-case scenario, it could lead to human extinction.

    This is the paradox we must confront. We must harness the power of AI while avoiding its pitfalls. We must ensure that AI serves us, not the other way around.

    The AI alignment problem: Bridging the gap between machine and human values

    The AI alignment problem, the challenge of ensuring AI systems behave in ways that align with human values, is not just a philosophical conundrum. It’s a potential existential threat. If not addressed properly, it could set us on a path toward self-destruction.

    Consider an AI system designed to optimize a certain goal, such as maximizing the production of a particular resource. If this AI is not perfectly aligned with human values, it might pursue its goal at all costs, disregarding any potential negative impacts on humanity. For instance, it might over-exploit resources, leading to environmental devastation, or it might decide that humans themselves are obstacles to its goal and act against us.

    This is known as the “instrumental convergence” thesis. Essentially, it suggests that most AI systems, unless explicitly programmed otherwise, will converge on similar strategies to achieve their goals, such as self-preservation, resource acquisition and resistance to being shut down. If an AI becomes superintelligent, these strategies could pose a serious threat to humanity.

    The alignment problem becomes even more concerning when we consider the possibility of an “intelligence explosion” — a scenario in which an AI becomes capable of recursive self-improvement, rapidly surpassing human intelligence. In this case, even a small misalignment between the AI’s values and ours could have catastrophic consequences. If we lose control of such an AI, it could result in human extinction.

    Furthermore, the alignment problem is complicated by the diversity and dynamism of human values. Values vary greatly among different individuals, cultures and societies, and they can change over time. Programming an AI to respect these diverse and evolving values is a monumental challenge.

    Addressing the AI alignment problem is therefore crucial for our survival. It requires a multidisciplinary approach, combining insights from computer science, ethics, psychology, sociology, and other fields. It also requires the involvement of diverse stakeholders, including AI developers, policymakers, ethicists and the public.

    As we stand on the brink of the AI revolution, the alignment problem presents us with a stark choice. If we get it right, AI could usher in a new era of prosperity and progress. If we get it wrong, it could lead to our downfall. The stakes couldn’t be higher. Let’s make sure we choose wisely.

    Related: As Machines Take Over — What Will It Mean to Be Human? Here’s What We Know.

    The way forward: Responsible AI

    So, what’s the way forward? How do we navigate this brave new world of AI?

    First, we need to foster a culture of responsible AI. This means developing AI in a way that respects our values, our laws, and our safety. It means ensuring that AI systems are transparent, accountable and fair.

    Second, we need to invest in AI safety research. We need to understand the risks of AI and how to mitigate them. We need to develop techniques for controlling AI and for aligning it with our interests.

    Third, we need to engage in a global dialogue on AI. We need to involve all stakeholders — governments, businesses, civil society and the public — in the decision-making process. We need to build a global consensus on the rules and norms for AI.

    The choice is ours

    In the end, the question isn’t whether AI will destroy humanity. The question is: Will we let it?

    The time to act is now. Let’s take the risk of AI extinction seriously — as do nearly half of the top business leaders. Because the future of our businesses — and our very existence — may depend on it. We have the power to shape the future of AI. We have the power to turn the tide. But we must act with wisdom, with courage, and with urgency. Because the stakes couldn’t be higher. The AI revolution is upon us. The choice is ours. Let’s make the right one.

    Gleb Tsipursky

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  • Rescuers Searching for Lost Titanic Submarine Detect Sounds | Entrepreneur

    Rescuers Searching for Lost Titanic Submarine Detect Sounds | Entrepreneur

    As rescuers frantically search a swath of the Atlantic Ocean the size of Connecticut for the missing OceanGate submarine, a Canadian plane with sonar capabilities “detected underwater noises in the search area,” the US Coast Guard announced via Twitter.

    The Coast Guard provided no further information about the detected sounds or how they were picked up.

    Earlier today, Richard Garriott de Cayeux, president of the Explorers Club, tweeted: “We understand that likely signs of life have been detected at the site. “We await hopefully good news.”

    Aircraft from the U.S. and Canada have been scanning the surface for the submarine while sonar buoys have been pinging the bottom of the ocean.

    The Titan submersible carrying five high-profile tourists began its journey to the Titanic wreckage on Sunday morning. But it lost contact with a chartered Canadian research vessel about an hour and 45 minutes into the dive. International rescue teams are racing to locate the vessel before the air runs out.

    Read more about the story here: Two Billionaires Among the Missing on Tourist Submarine Exploring the Titanic

    Jonathan Small

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  • Why Software Developers Are Choosing Small Businesses Over Big Tech | Entrepreneur

    Why Software Developers Are Choosing Small Businesses Over Big Tech | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Over the past few years, there has been a growing recognition of the vital role that small and medium-sized businesses (SMBs) and startups play in driving both innovation and economic growth. In the midst of the pandemic downturn, many new businesses were started, and the majority of them are online or digital in nature. So, as more and more businesses shifted to or started their operations online, the demand for skilled developers has only increased, making software developers ever more critical to the success of SMBs and startups around the world.

    Despite the shortage of talent in the industry, there has been a growing trend toward software developers joining SMBs and startups rather than the big tech logos that have traditionally been the most coveted. According to recent reports, the global demand for developers is outstripping supply, with the technology sector being particularly hard-hit. More and more companies are looking to build out their digital infrastructure and stay competitive in an increasingly online world, resulting in fierce competition among companies to attract top talent.

    Related: Being a Small Business Can Be a Big Recruiting Advantage

    Ditching the logos

    While logo recognition may appeal to some, more and more software developers are choosing to join SMBs and startups over behemoths. One of the main drivers is the chance for developers to work on a wider range of projects and with a wider range of technologies, providing a more diverse and engaging experience than the narrow focus they may be tasked with at big tech companies. As small businesses increasingly invest in their digital infrastructure and operations, they have created a wealth of opportunities for developers looking to work with cutting-edge technologies and be a part of an exciting world of innovation and emerging applications and solutions.

    Smaller businesses and startups also tend to offer greater flexibility and work-life balance, with many companies embracing remote work and flexible schedules to draw and retain talent. This flexibility can be a significant factor in attracting developers who prioritize a healthy work-life balance and greater autonomy in their work. Last year, DigitalOcean research showed that finding remote work was a top consideration for leaving existing jobs or taking new ones among developers.

    Another key factor driving the trend towards SMBs is the chance for individual developers to have a greater impact on the business. In a smaller, leaner organization, developers often have a more direct line of communication with key stakeholders, allowing them to understand the business context of their work and make a tangible impact on the success and future of the business.

    Related: Recruiting on a Budget? Here Are 7 Ways You Can Beat the Big Companies to Top Talent

    The future needs of and for developers

    Looking to the future, the demand for software developers in SMBs and startups is expected to increase. In DigitalOcean’s latest Currents report, which analyzes trends among digital small businesses, 51% of businesses who say they plan on hiring in the next year say they will be hiring for software development roles.

    To stay competitive in attracting and retaining top talent, SMBs must take proactive steps. This includes offering competitive salaries and comprehensive benefits packages to attract skilled developers. Additionally, embracing flexible work arrangements and fostering an engaging and rewarding work environment can make a significant difference.

    But it’s not just perks and benefits that SMBs should be paying attention to. Developers want to be on the cutting edge of technology as well. Therefore, smaller digital businesses should also pay close attention to broader changes on the horizon that are likely going to impact them in the future.

    For example, the rise of artificial intelligence and machine learning is set to revolutionize many industries, creating new opportunities for innovative businesses and developers alike. Small businesses should be aware of these opportunities, as well as potential threats they may cause, so as not to be caught off guard in the future.

    And on top of future tech, SMBs should be paying attention to their everyday infrastructure. Developers particularly crave simplicity, documentation and ease — that’s why SMBs should pay close attention to their cloud and tech providers early on in the process to ensure an easy, scalable process in the future.

    In this rapidly changing and difficult economic landscape, it is clear that software developers will continue to play a critical role in the success of digital SMBs and startups. But by embracing new technologies and creating engaging and rewarding work environments, SMBs can and are already competitively positioning themselves to draw the talent they need to scale and grow.

    Related: 4 Strategies for Businesses to Attract and Retain Software Developers

    Yancey Spruill

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  • Shootz Restaurant CEO Harold Walters on Connecting with a Large, Organic Audience | Entrepreneur

    Shootz Restaurant CEO Harold Walters on Connecting with a Large, Organic Audience | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Harold Walters, CEO of Shootz Restaurant, understands the transformative power of social media storytelling. A crucial mindset shift occurred when he embraced the notion that the opinions of others aren’t his concern. He recognized his purpose is to inspire and bring value to others.

    By embracing his purpose and focusing on telling the unique story of the Shootz Restaurant, Harold Walters found the freedom to authentically and intentionally walk his path. The CEO believes that storytelling is paramount in differentiating a brand from the competitors.

    “Telling your story, especially if you have information that can be valuable to others and can save people’s lives. Like, you got to go out there and do it.” says Harold Walters to host Shawn Walchef of CaliBBQ Media during a conversation at the Spark LA event presented by Toast.

    “And I think the story is so, so important because without a story, at the end of the day, your brand really is just a commodity.”

    Shootz also leverages technology, such as Ovation, an innovative guest feedback platform, to receive real-time responses and enhance the business. This enables staff to identify areas for improvement, engage with guests, and increase positive reviews while limiting negative ones.

    “They leave feedback, it goes directly to us, which allows us to, one, identify if we need to make any changes if we need to, and then also be able to communicate with the guests. And then also it increases our reviews, mitigates our bad reviews.” explains Walters.

    Recognizing the significance of a well-rounded restaurant tech stack, Harold Walters made the switch to the Toast point of sale (POS) and restaurant management system as his preferred technology partner. He found that Toast offered comprehensive features and valuable data insights that were lacking in other systems like Clover which they had used before switching.

    With Toast, Shootz gains access to essential features such as Toast Guestbook, which allows him to analyze customer spending patterns, lifetime value, and segment the customer base. Additionally, Toast seamlessly integrates with other restaurant software solutions in Shootz Restaurant’s tech stack, including Ovation, creating a central and efficient system for the business.

    Harold Walters, through his utilization of technology and storytelling, has transformed Shootz Restaurant into a customer-centric, e-commerce establishment and the epitome of Digital Hospitality. Walters’ shift in mindset, focusing on purpose and storytelling, has allowed Shootz to stand out, transcending the boundaries of a typical dining establishment.

    “At the end of the day, I have to live out my purpose in building and in bringing value to others.” says Walters.

    ***

    ABOUT RESTAURANT INFLUENCERS:

    Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

    Toast — Powering Successful Restaurants. Learn more about Toast.

    Shawn P. Walchef

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  • Tourist Submarine Exploring the Titanic Goes Missing | Entrepreneur

    Tourist Submarine Exploring the Titanic Goes Missing | Entrepreneur

    British billionaire Hamish Harding is one of five people on board a missing submarine that takes people to the depths of the Atlantic Ocean to see the wrecks of the Titanic.

    According to Sky News, other passengers on board the Titan submersible are French submarine pilot Paul-Henry Nargeolet and chief executive and founder of OceanGate Expeditions, Stockton Rush.

    The exclusive tour is run by OceanGate Expeditions, a private company that charges as much $250,000 a person for the chance to see the Titanic wreckage off the coast of Newfoundland.

    Lost communication

    According to the US Coast Guard, the small submarine carrying five passengers began its journey on Sunday morning. About an hour and 45 minutes into the dive, the Canadian research vessel, Polar Prince, that it was working with lost contact with the crew.

    The Coast Guard warned that the search had been a “challenge” due to the remote location. They also noted that they are racing against the clock as the oxygen onboard diminishes.

    “We’re doing everything we can do to locate the submersible and rescue those on board,” Rear Admiral John Mauger told reporters. “In terms of the hours, we understood that was 96 hours of emergency capability from the operator, and so we anticipate that there’s somewhere between 70 to the full 96 hours available at this point.”

    Mauger said the Canadian Coast Guard also sent out sonar buoys capable of detecting the submarine even at the bottom of the ocean.

    In a statement, OceanGate said it was “exploring and mobilizing all options” to bring the crew back safely.

    Because of the submarine’s remote location, the USCG must rely on Elon Musk’s Starlink satellites to communicate at sea.

    Not Harding’s first adventure

    The Dubai-based Harding is chairman of Action Aviation. He is no stranger to expensive, death-defying adventures. Last year, he paid to be a passenger aboard Jeff Bezos’s Blue Origin rocket. He has also dived the Challenger Deep to a depth of 36,000 feet.

    On Saturday, Harding shared a photo of himself on Instagram just before OceanGate’s voyage to the Titanic, writing, “Due to the worst winter in Newfoundland in 40 years, this mission is likely to be the first and only manned mission to the Titanic in 2023. A weather window has just opened up and we are going to attempt a dive tomorrow.”

    His stepson, Brian Szasz, wrote on Facebook earlier today: “Thoughts and prayers for my stepfather Hamish Harding as his Submarine has gone missing exploring Titanic. Search and rescue mission is underway.”

    About OceanGate

    OceanGate made its first successful manned submarine tour of the Titanic’s wreckage in 2021. On its website, the company boats that the 5-passenger Titan submarine can dive over 13,000 feet with the push of one button.

    “Titan is lighter in weight and more cost-efficient to mobilize than any other deep diving submersible. A combination of ground-breaking engineering and off-the-shelf technology gives Titan a unique advantage over other deep-diving subs.”

    The inside of the 22-foot-long submersible is about the size of a minivan. There is one porthole through which passengers can view the wreckage.

    Jonathan Small

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  • 3 Success Tips for a Career in Esports | Entrepreneur

    3 Success Tips for a Career in Esports | Entrepreneur

    This week on How Success Happens, I spoke with Craig Levine, co-CEO of ESL FACEIT Group. He’s had a two-decade-long career in esports, and I was curious to find out about his path into competitive gaming, lessons learned from helping to build a nascent industry into a global phenomenon, the challenges of capturing the attention of young fans and where he thinks esports is headed. You can listen to the full conversation below, and I’ve pulled out three key takeaways. I hope you’re as inspired as I am by Levine and his career advice.

    1. Make your passions work for you

    Levine’s life is rooted in video games, from playing Nintendo as a kid in Long Island, New York, to playing games competitively and, today, running one of the world’s leading esports and video game entertainment companies. His interests set the stage for his career, even at a time when the esports business didn’t exist in the U.S.

    The lesson? Find ways to bring your passions into your business. This allows you to target like-minded employees and bring enthusiasm to the workplace — and will inspire you to always search for ways to improve your industry and your company.

    Timestamp — :30-4:55

    2. “Revenue follows relevancy”

    Levine wasn’t just starting a company; he was pioneering an industry. However, he and his team saw the beginnings of fandom around competitive gaming and a market opportunity as the audience grew.

    Levine and colleagues at ESL coined a phrase that would remain their North Star: “Revenue follows relevancy.” To turn the corner, both in esports and traditional industries, you need to establish your brand as a first-mover and a market leader. That brand awareness drives growth and, eventually, success.

    Timestamp — 14:55-16:00

    3. Play the long game

    Levine admittedly didn’t have much of a plan when he stepped into entrepreneurship as the owner of Team 3D in his freshman year of college. As time went on, though, his ambitions grew, and in 2013, ESL filled a sports arena for the first time during a tournament in Katowice, Poland.

    Vision and a commitment to what the industry could look like allowed him, about 11 years after founding Team 3D, to cement his place in the pantheon of game-changers in esports. Conceptualizing your business’ future is just as important as in-the-moment decision-making and reflection on success and mistakes.

    Timestamps — 16:12-25:12, 31:49-33:57

    Robert Tuchman

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  • What Is an IP Address: Everything You Need To Know | Entrepreneur

    What Is an IP Address: Everything You Need To Know | Entrepreneur

    The modern world primarily runs on technology. Everything is connected to the internet, from computers and modems to smartphones and the navigational systems in vehicles.

    But what exactly is an IP address, and what is it used for?

    Continue reading for everything you need to know about IP addresses, including what they are and how they work.

    What is an IP address?

    An IP address, which stands for internet protocol address, is a unique identifier for every internet-connected device on a computer network required to access the Internet.

    Essentially, it’s a list of numbers assigned by the Internet Assigned Numbers Authority (IANA) to each Internet-connected device.

    A good way to think of how your IP address works is it’s like your mailing address.

    Your computer then uses this IP address to communicate with other computers and websites.

    Related: A Short Primer on How the Web Works | Entrepreneur

    How do I get an IP address?

    Your internet service provider (ISP) assigns an IP address to your networked devices connected to your home network.

    Every IP address is unique to each device, and any device that has an internet connection is a member of the World Wide Web.

    Some of these internet-connected devices include:

    • Computers.
    • Laptops.
    • Tablets.
    • Mobile phones.
    • Routers.

    Related: Why Your IP Address May Soon Be Antique | Entrepreneur

    What are the types of IP addresses available?

    There are two types of IP addresses available. Continue reading for what you need to know about how the internet works regarding dynamic and static IP addresses.

    What is a dynamic IP address?

    The most common type of IP address is a dynamic IP address.

    A dynamic IP address is a temporary address that constantly changes over time and is the default address type provided by internet service providers.

    This type of IP address is the perfect choice for the average homeowner as they are easy to manage and don’t require the user to go through any extra set-up or network configurations.

    Dynamic IP addresses are free and easy to use. They also can provide more security as they change regularly.

    Related: 6 Easy Tips to Speed Up Your Internet Connection | Entrepreneur

    What are the benefits of dynamic IP addresses?

    There are a few reasons why choosing a dynamic IP address might be the right choice for you.

    Some of these benefits include:

    • There is no extra cost associated with a dynamic IP address.
    • They are easy to use and reliable.
    • It is your internet service provider’s most efficient use of an IP address.

    What are the drawbacks of dynamic IP addresses?

    While they have benefits, dynamic IP addresses also have drawbacks.

    These drawbacks may include:

    • Slower upload and download speeds than with a static IP address.
    • You aren’t able to set up a reliable server with a changeable IP address.

    Related: Slow Wi-Fi? 5 Easy Ways to Boost Your Signal Now. | Entrepreneur

    What are static IP addresses?

    Another type of IP address is a static IP address. This type of address doesn’t change but does require extra steps to set it up.

    Unlike dynamic IP addresses, there is also an additional fee for static IP addresses which can make them less appealing to the general public.

    Do you want to know what type of IP address you have but are struggling to find it on your Windows or Mac device?

    Simply go to www.whatismyipaddress.com, click on “Show Complete IP Details” and find not only your own IP address but whether or not it is dynamic or static.

    What are the benefits of static IP addresses?

    A few of the main benefits of a static IP address include:

    • They provide extra reliability and fixed geolocation.
    • They are a great option when you are connecting via a VPN (Virtual Private Network)
    • They are ideal for creating or hosting computer servers.

    Related: ‘Downright Creepy’: Internet Entrepreneurs Weigh in on Repeal of Internet Privacy Rules

    What are the drawbacks of static IP addresses?

    There are a few drawbacks of a static IP address as well.

    The main drawbacks to this type of IP address include :

    • There is an additional cost for this type of IP address.
    • They are harder to get as they are by request only.
    • There is more set-up than with a dynamic address which isn’t ideal for the average homeowner.

    Can I hide my IP address?

    Your internet service provider provides your IP address, but you can control who sees it.

    The best way to hide your IP address and your online activities is to use a Virtual Private Network (VPN).

    This is especially true if you log in to a public Wi-Fi network, such as at a coffee shop, and want to protect yourself against cybercriminals and hackers.

    A VPN can hide your IP address as you can choose from several servers, including ones outside the U.S.

    There are numerous different VPNs to choose from, but they all encrypt your data which provides you with extra security.

    Another way you can hide your IP address is with a proxy server.

    This reroutes your search request, so it isn’t going directly from your computer to your internet service provider and then to the website. This means that website cannot see the IP address where you are located.

    Related: Concerned About Privacy on the Internet? Here’s How to Avoid a Digital Trail | Entrepreneur

    What are IPv4 and IPv6 addresses?

    Now that you know the difference between a dynamic and static IP address and what you can do to hide yours, what are IPv4 and IPv6 addresses?

    The standard IP version used a 32-bit number IPv4 format, but they have completely run out of options. That’s where a new format called IPv6 comes into play.

    The IPv6 produces unique IP addresses significantly longer than its predecessor, including hexadecimal numbering.

    This creates many more IP addresses, so an infinite number should be available.

    As IPV6 addresses can be significantly longer if there is a string of zeros in the code, you can replace them with a double colon, but that can only be done once per IP address.

    Related: Why the Internet’s Infrastructure Is About to Be Disrupted | Entrepreneur

    What is a domain name?

    An IP address and a domain name are two different things.

    While an IP address is a string of numbers that communicate the device’s precise location, a domain name acts as a link to that IP address.

    An excellent way to think of this is the IP address is the code, and the domain name is simply a nickname for that code.

    A domain name uses the domain name system (DNS) and acts similarly to a physical address in the real world.

    Every part of the domain name includes specific information that helps web browsers locate the correct web page.

    Related: How to Choose and Purchase a Domain Name | Entrepreneur

    What are the differences between a public IP address and a private IP address?

    So, we’ve covered the basics of IP addresses — now, let’s get into the differences between public and private IP addresses, and how each can be used.

    What is a public IP address?

    A public IP address is a unique IP address provided by your internet service provider and assigned to the router.

    Other devices and websites use public IP addresses to properly communicate with the devices connected to a local area network.

    A public IP address is a gateway to the internet and helps websites, emails and other online information reach you properly.

    Added security measures such as using a firewall are recommended when using a public IP address.

    Related: You’re Probably Being Tracked Online Right Now | Here’s How to Protect Yourself | Entrepreneur

    What is a private IP address?

    A private IP address, on the other hand, isn’t routed on the internet as they never leave the local network.

    There isn’t the option to access the internet directly from a private IP address and users must route their connection through NAT, which then replaces the private address with a public one.

    Related: 5 Best Practices for Remaining Malware-Free | Entrepreneur

    A doorway to unlimited information

    IP Addresses are a doorway that allows you to access the amazing world of the world wide web.

    Whether working off a dynamic or static IP address or on a private or public network, the wealth of information the internet offers you is astounding.

    By knowing your IP address and the safety precautions available, surfing the internet can provide you with a never-ending source of information.

    Check out Entrepreneur’s other guides and resources for more information about this topic.

    Entrepreneur Staff

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  • Why In-Office Work Is The Real Threat to Cybersecurity | Entrepreneur

    Why In-Office Work Is The Real Threat to Cybersecurity | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Imagine a home filled with sophisticated locks, CCTV cameras, and a state-of-the-art security system. Yet, the owner leaves the back door wide open. This is precisely what’s happening in the world of corporate cybersecurity. As organizations fret over the potential risks of remote work, new research suggests the real dangers lurk within the office itself. That finding from a groundbreaking study from the Farmer School of Business at Miami University is definitely a surprise to me and my clients who I help transition to hybrid and remote work, and it will inform some valuable conversations going forward.

    The unexpected benefits of remote work on cybersecurity

    The Farmer School of Business researchers discovered that remote workers exhibit a higher level of cybersecurity awareness and take more security-related precautions than their in-office counterparts (forthcoming in the July issue of Computers & Security). That’s right — working from home might actually make employees more vigilant when it comes to cybersecurity. In my emailed interview with the author Joseph K. Nwankpa, he told me “When we surveyed remote workers, we expected the results to reveal cybersecurity complacency, but surprisingly, the survey revealed remote cyber vigilance.”

    This surprising outcome can be attributed to the so-called “Peltzman Effect” and the complacency framework, which the study draws upon to explore how remote working may trigger a moral hazard regarding employee cybersecurity awareness and security-based precaution-taking. Remote employees tend to feel a heightened sense of responsibility for their own cybersecurity, while office workers often become complacent, trusting their companies to handle cyber threats on their behalf.

    Related: Employers: Hybrid Work is Not The Problem — Your Guidelines Are. Here’s Why and How to Fix Them.

    Complacency: The Achilles’ heel of office workers

    Imagine being on a cruise ship with an impeccable safety record. You might feel so secure that you skip the safety drill and neglect to learn the location of the lifeboats. This is the complacency effect in action. Office workers, surrounded by the perceived safety of their company’s cybersecurity measures, may be less likely to follow best practices and take necessary precautions.

    The study cites prior research that reveals how employees working within the corporate office and boundaries trust their firms to develop, maintain and update security countermeasures to mitigate cybersecurity threats and risks. As a result, these employees are not apt or mindful of security threats and concerns, leading to constrained cybersecurity awareness.

    On the other hand, remote workers, like sailors navigating stormy seas, understand that they must be constantly vigilant. This heightened awareness leads them to take more security-based precautions, ultimately keeping their company’s digital assets safer.

    Indeed, the human element of security is enhanced through a switch to remote work. Thus, Nwankpa stated “Our study found that working from the office within corporate firewalls and security boundaries induced employees to exhibit risky cybersecurity behavior, such as diminished cybersecurity awareness and precaution-taking. However, switching to remote work made employees feel insecure, leading to heightened cybersecurity awareness and cybersecurity precautionary measures.”

    The pivotal role of information security policy compliance

    The study also found that information security policy compliance played a significant role in remote workers’ heightened cybersecurity awareness. This suggests that companies must prioritize and enforce their security policies to ensure that all employees, whether in the office or at home, are adequately prepared to handle cyber threats.

    The research model used in the study examined the impact of remote working on security-based precaution-taking and the role of cybersecurity awareness in the relationship between remote working and security-based precaution-taking. The data collected from 203 remote workers across the U.S. provided strong support for the research model, indicating that remote working is positively associated with cybersecurity awareness and security-based precaution-taking.

    Furthermore, the study reveals that as remote workers gain cybersecurity awareness, they are more likely to apply security-based precaution measures. This reinforces the idea that fostering cybersecurity awareness among remote workers can lead to better protection of organizational information assets against threats.

    Related: Why Cybersecurity Needs to be Prioritised as Small Businesses Face the Cost-of-Living Crisis

    Remote Work: A potential solution to cybersecurity woes

    Contrary to popular belief, the findings of this study demonstrate that remote work can actually improve cybersecurity. Companies can leverage this knowledge to their advantage, promoting remote work arrangements and fostering a culture of vigilance and cybersecurity responsibility among their employees.

    One way to achieve this is by understanding the relationship between cybersecurity awareness and security-based precaution-taking. By focusing on this relationship, organizations can clarify how and when remote working can create positive cybersecurity behavior among end-users, as suggested by the study.

    Organizations should not shy away from embracing remote work arrangements, as the study reveals that these can lead to better cybersecurity outcomes. By fostering a culture of trust, personal responsibility, and cybersecurity awareness among remote employees, companies can empower their workforce to take the necessary precautions and maintain a high level of vigilance, ultimately leading to a more secure digital environment.

    The importance of training and employee engagement

    To further enhance cybersecurity in a remote work setting, organizations should invest in comprehensive training programs that cover both technical and behavioral aspects of cybersecurity. By making employees aware of the potential threats and risks, as well as providing them with the tools and knowledge needed to protect themselves and the company, businesses can significantly reduce their vulnerability to cyberattacks.

    In addition, organizations should actively engage their remote employees and encourage open communication about cybersecurity issues. By involving employees in the decision-making process and addressing their concerns, companies can create a sense of ownership and shared responsibility for the organization’s cybersecurity.

    Reevaluating Cybersecurity Strategies for a Hybrid Workforce

    As the business world moves towards a more hybrid workforce, with a mix of office-based and remote employees, it is crucial for organizations to reevaluate their cybersecurity strategies. Companies must consider the unique challenges and opportunities presented by remote work and adapt their policies and practices accordingly.

    This may involve updating security protocols, implementing new technologies, and rethinking the traditional office-centric approach to cybersecurity. By embracing the unexpected benefits of remote work and adapting to the evolving digital landscape, organizations can create a more secure and resilient future.

    The groundbreaking study from the Farmer School of Business at Miami University opens the door for further research into the distinctions between remote and office work and their implications on cybersecurity. Future research could explore how different remote work arrangements, such as hybrid models or fully remote workforces, may impact cybersecurity awareness and precaution-taking behavior among employees.

    Moreover, researchers could investigate the role of various factors, such as organizational culture, leadership, and technology, in shaping employees’ cybersecurity behavior in both remote and office environments. This would provide valuable insights to help organizations develop more effective strategies for managing cybersecurity in an increasingly connected and remote world.

    Related: Cybersecurity Practices That Protect Your Small Business

    Cognitive Biases and their Impact on Cybersecurity

    Cognitive biases can significantly influence how employees perceive and respond to cybersecurity threats, both in remote and office settings. By understanding the impact of these biases, organizations can tailor their cybersecurity strategies to address these psychological factors and promote more effective security behaviors among their workforce. Let’s explore two specific cognitive biases that may impact cybersecurity in the context of remote work and office environments: the status quo bias and the optimism bias.

    The status quo bias refers to the tendency for people to prefer maintaining their current state or situation, even when change could potentially bring about benefits or improvements. In the context of cybersecurity, employees working in a corporate office environment may be more prone to the status quo bias, as they might assume that their organization’s existing security measures are sufficient to protect them from cyberthreats.

    This complacency can lead to a lack of personal responsibility and a decreased likelihood of adopting new security behaviors or updating existing practices. The Farmer School of Business study highlights this issue, revealing that employees working in corporate offices often trust their organizations to handle cybersecurity threats and, as a result, may neglect their own role in safeguarding company data and assets.

    To counteract the status quo bias, organizations should continuously emphasize the evolving nature of cyber threats and the importance of individual responsibility in maintaining security. Encouraging employees to stay updated on the latest security best practices and providing regular training on new threats can help keep cybersecurity at the forefront of their minds and reduce the impact of the status quo bias.

    The optimism bias refers to the inclination of individuals to underestimate the likelihood of negative events occurring, while overestimating the probability of positive outcomes. In the context of remote work and cybersecurity, the optimism bias may manifest as office-based employees believing that they are less likely to fall victim to cyberattacks than their remote counterparts.

    This overconfidence may lead office-based workers to overlook potential security risks and neglect precautionary measures, such as adhering to company security policies. The Farmer School of Business study supports this assumption by showing that remote workers are more likely to have a higher level of cybersecurity awareness and take more security-related precautions than those working in an office.

    To mitigate the effects of optimism bias, organizations should provide remote employees with clear and realistic information about the cybersecurity risks associated with remote work. Sharing real-life examples of cyberattacks targeting office-based as well as remote workers and emphasizing the importance of personal responsibility can help raise awareness and encourage employees to be more vigilant.

    Conclusion

    The study from the Farmer School of Business at Miami University serves as a wake-up call for organizations to rethink their approach to cybersecurity in the age of remote work. By embracing the benefits of remote work, fostering a culture of cybersecurity awareness, and adapting their strategies to the evolving digital landscape, companies can ensure the protection of their valuable digital assets and navigate the treacherous waters of the cyber world with confidence.

    Gleb Tsipursky

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  • A New Study Shows the Milky Way Could Have Alien Life | Entrepreneur

    A New Study Shows the Milky Way Could Have Alien Life | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The University of Florida has just released new research demonstrating that one-third of planets in the Milky Way could be hosting some form of life.

    Sarah Ballard, an astronomy professor from the University of Florida, and Sheila Sagear, a doctoral student at the university, released their findings last week in the Proceedings of the National Academy of Sciences.

    Based on data collected from NASA‘s Kepler and Gaia telescopes, one in three planets in the galaxy could be in the “Goldilocks” zone, where liquid water could exist, and life could potentially exist.

    Related: Hubble Space Telescope Discovers Supermassive Black Hole in Space

    Out of the millions of dwarf planets to host life, the researchers found that it all came down to the number of planets a star has in its orbit.

    “Sagear and Ballard found that stars with multiple planets were the most likely to have the kind of circular orbits that allow them to retain liquid water. Stars with only one planet were the most likely to see tidal extremes that would sterilize the surface,” explains Proceedings of the National Academy of Sciences.

    “Since one-third of the planets in this small sample had gentle enough orbits to potentially host liquid water, that likely means that the Milky Way has hundreds of millions of promising targets to probe for signs of life outside our solar system.”

    Adrian Falk

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  • How to Harness Data for the Underserved Market | Entrepreneur

    How to Harness Data for the Underserved Market | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Simply knowing who’s included in our most underserved populations can be a challenge that makes public sector outreach nearly impossible. To overcome these obstacles and better serve consumers, we must first identify the underserved and their needs. Public agencies can use two powerful tools to help reach the most vulnerable: credit and alternative data.

    Defining underserved populations

    The first thing agencies must do is understand what an underserved population is. The Department of Health and Human Services (HHS) has a good definition specific to healthcare: individuals who have experienced healthcare disparities. Healthcare disparities can manifest due to a lack of available services, difficulty accessing care and limited knowledge about navigating the healthcare system or finding providers. Agencies looking to define underserved populations can adapt this definition to their specific fields.

    The Federal Reserve also has a good working definition: people who don’t have access to a bank. This lens is handy because a lack of access to essential banking functions is a significant barrier to receiving other public services. Without a bank account, options to cash checks are limited and often come with additional hurdles like stricter controls, timing requirements, increased fees and more. Those without a bank account also can’t receive direct-deposit benefits or savings interest rates that could help them get ahead. Identifying the unbanked or underbanked first is an excellent way to use data to find and reach more individuals likely underserved by public benefits.

    Research shows underserved populations regularly fit into specific demographic groups. These groups include the unemployed and elderly, veterans, disabled persons, those living below the poverty line and those residing in rural areas. Through a combination of factors, these groups are at the highest risk of needing government benefits while often participating in assistance programs at lower rates.

    Related: Leverage the Power of Data to Boost Your Sales — and Your Customer Connections

    Out-of-reach insights

    As it stands, government agencies could better understand who uses their services. A lack of comprehensive understanding is partly due to outdated privacy laws and red tape; until recently, government websites weren’t allowed to collect cookies on their visitors. Of course, there’s a fine line between privacy protection practices and using data to reach underserved populations better. Still, many government agencies can be more effective in using the data they have at their disposal. Crucial insights may remain out of reach for agencies that struggle to analyze the reams of data that can exist across systems.

    Public sector executives must meet this pervading problem with a viable solution. Veterans are one significantly underserved group — often because states don’t have access to a robust database covering their veteran populations. However, they’re only one of the groups often overlooked by public agencies. And while many agencies are getting better at using digital tools and data analytics, there’s still work to be done. Improving outreach is one way to close this gap, and we can do so through the judicious use of good data.

    Related: Using Data Analytics Will Transform Your Business. Here’s How.

    Data unlocks doors

    The private sector is good at leveraging data to identify and reach its customers. Most brands and companies know the demographic data of their typical consumers — and they’re experts at turning that knowledge into profits. Data can reveal where a company’s target market lives, how it responds to advertising and other key behaviors that better enable retailer outreach. Public sector agencies can operate in the same way.

    For example, take the bus system in Montgomery County, Maryland. The county’s Department of Transportation redesigned its bus system to introduce the Flash. That redesign happened because the agency looked at its proprietary data behind its typical user. Before the redesign, bus riders often had to make multiple transfers, adding inconvenience to their lives.

    The Montgomery County Department of Transportation (MCDOT) reviewed whom this problem impacted, the peak times it affected them, and how the city utilized the busing system. Then, it created new routes, resulting in significantly improved and efficient customer experiences. Innovations like these are precisely what other public sector agencies need to embrace to serve constituents more effectively.

    Related: Redefining Customer Engagement in a World Where Data Privacy Reigns

    Taking action

    Good data is essential to determine the best way to connect with consumers. But how exactly do busy public sector leaders begin implementing a more robust data analytics strategy? External data is readily available through many public sources. Companies like credit reporting agencies have access to a plethora of information on underserved populations. They can help pinpoint the most vulnerable audiences — who they are and what they need — to maximize the good a new outreach program can do.

    Internal usage data may also be key to determining the highest area of need. Public transit is an excellent example: Adding a bus route in an affluent suburb may not be as important as expanding or optimizing routes in a high-density metropolitan area because most suburban people have cars. Agencies will only discover information like this by leveraging data.

    Analytics are particularly valuable when they inform the best strategy to reach those in need. Not all methods work for all audiences; one group may be best reached via email, another may be more open to television ads, and yet another may be most receptive to telephonic outreach. Analytics can provide valuable insights that keep agencies from wasting resources on dead-ends or unnecessary services.

    Quality service begins with informed outreach

    Public services are intended to help the people who need them most. But to meet the mark, we must first know their needs. Improving the customer experience begins with a solid outreach strategy guided by both external and internal data and analytics.

    Modern tools can help us close the gap in need, enhancing the quality of life for the most vulnerable and elevating our society. Data is the engine powering the train toward that goal.

    Scott Straub

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  • Is the Future of Work a Utopia or a Dystopia? | Entrepreneur

    Is the Future of Work a Utopia or a Dystopia? | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Distributed team management is increasingly relying on data-driven decision-making, automation and much more granular performance tracking. What will be the eventual result of this trend in the future of work?

    Will employees be treated as replaceable numbers as their every waking moment is monitored? Or will the ability to track and quantify more soft skills allow for a more fair and objective way to recognize and develop global talent?

    Let’s take a look at the recent trends in managing distributed teams and predict how these trends could lead in both good and bad directions.

    Related: What Is the Real Future of Work?

    The elephant in the room

    The technological, cultural and workplace changes driving the future of work promise a better world. Automation and digital manufacturing technologies offer the promise of shorter working hours and more time for leisure — but those promises haven’t been directly delivered.

    Still, a titanic, nerve-wracking question mark provokes utopian and dystopian future visions.

    Utopians see a future where technology enables and facilitates a global workforce that is able to interact seamlessly — where opportunity is no longer bound by borders, and anyone has access to highly skilled work. Without this future, innovation ability at a global level will stall and put humanity at risk of extinction. If, or when, our planet is ever faced with an existential crisis, being able to leverage the entire human race efficiently to solve it is our only hope.

    Dystopians see automation and global talent access as a way for money-hungry leaders to further cut costs while maximizing profits at the expense of their workers. The profit maximization theory introduced by Milton Friedman in the ’70s saw the death of the stable middle class and has caused the income gap to rise exponentially ever since. Unless mediated and executed responsibly, AI and distributed workforce could cause further separation as fortunes are concentrated at the top of the pyramid. The rise of contract workers will create a race to the bottom as employees are forced to underbid each other for the limited “human work” available.

    The elephant in the room then is predicting which reality will unfold.

    Trends in managing distributed teams

    Most of us have used products and services from companies like Stack Overflow, Zapier, Stripe, Automattic, InVision, Gigster and GitHub that successfully operate distributed teams. These enterprises have succeeded at remote management minus physical face-to-face communication. Among the trending approaches used in managing co-located workers that can yield results when applied to distributed teams include:

    • Data-driven decision-making: This involves using facts, insights and metrics to make strategic business decisions that align with a company’s goals, strategies and initiatives. Instead of making assumptions, the technique leverages accurate, verified data to understand a business’s needs. The process comprises collecting and analyzing data through research and drawing insights that benefit the company.

    • Automation: Companies are future-proofing by building cross-platform automation infrastructure that facilitates asynchronous work and reduces human capital expenses and latency while enhancing productivity and team experiences. This helps to address the most significant challenges facing remote teams, like loneliness, unplugging after work and communication/collaboration across teams.

    • Performance tracking: Companies are accurately monitoring productivity and performance levels among remote teams by implementing data-driven performance evaluations to assess each staffer’s progress within their role. The assessments that are performed using various tools like Asana, Jira, 15five and Impraise, etc., also allow the employer to align the company’s objectives with daily tasks and actions.

    • Collaboration tools: During the pandemic, we saw massive spikes in use and stock prices of remote tooling such as Zoom, Atlassian and others. While there are a few tools (Microsoft Teams, GSuite) that own a large portion of market share, we are seeing insurgents move into the space that “unbundle” these platforms. These new tools offer hyper-focused capabilities that often outperform the incumbents. Using remote work-first tools is imperative to success. Trying to shoehorn tools made for IRL work for distributed teams will fail.

    Related: Will Artificial Intelligence Lead Us to a Utopian Future? Elon Musk & Jack Ma Discuss Its Prospects

    The future of work’s potential dystopian outcome

    What can we expect in the event of a dystopian outcome? Most jobs we reckon as “safe” will become candidates for AI takeover, with displacements only comparable to the industrial revolution. “Data-driven decision-making” will cause the increasingly rare human employee to be seen as just another cog in the machine — easily expended and replaced. “Low-skill” work that cannot be automated will be outsourced to low-cost regions, effectively building a Mariana Trench in the U.S. class gap.

    Amazon has been criticized for ceding tasks like human-resource operations to bots that use software to manage and oversee contract workers. A contract driver recently lamented after being terminated by an algorithm that tracked him and decided “he wasn’t doing his job properly.”

    The gig economy, where workers don’t receive statutory benefits, will become the order of the day and probably plant the seeds of radicalism as workers become a permanent underclass with no prospect of advancement. Companies will turn to cost-cutting arrangements that favor them regarding salaries and only pay as and when they need work done.

    The book Machine, Platform, Crowd: Harnessing Our Digital Future draws the most vivid picture:

    “There’s an old joke that the factory of the future will have two employees: a human and a dog. The human’s job will be to feed the dog, and the dog’s job will be to keep the human from touching any of the machines. Is that actually what the company of tomorrow will look like?”

    The future of work’s potential utopian outcome

    On the other hand, there’s great potential for a utopian outcome as AI and data seamlessly integrate into all aspects of life to deliver greater efficiency. The wave of automation will increase efficiency as machines perform repetitive tasks cheaper and better than humans. The emerging AI-powered distributed teams will decimate the traditional 9-to-5 jobs, and companies will repackage the existing work into part-time and contract jobs or outsource on a need basis.

    We see the future workforce taking a “portfolio” approach in which they’re able to pick and choose what work they want to do and when they want to do it. This ability to opt-in will create a workforce that feels more fulfilled and stable than what we have today.

    By leveraging the wealth of democratization of business intelligence software and available digital insights, managers will make data-driven decisions based on accurate trends and tangible visualizations. This will remove many of the biases and prejudices that cause many good employees to go undervalued. We have seen from internal studies that distributed workers are supportive of algorithmic performance tracking if they know how they are being measured. However, when not told how they are being measured, we saw immediate backlash.

    The result will be a proper work-life balance that will eliminate stress and burnout while boosting clarity of mind and creativity.

    Related: 3 Elements at the Forefront of Global Team Success

    What is the future of work?

    What’s important to understand is that when we think about a “utopian” or “dystopian” future, we’re looking 30 to 50 years down the road. You have to imagine how differently future generations will perceive “work.” Millennials have a drastically different work philosophy than Baby Boomers, which only represents an 18-year difference. It is our job to see this future and lay the groundwork to enable it.

    The trends in managing distributed teams we mentioned aren’t based on future predictions, though. They are happening right now. How will your company use them to build and manage successful teams that help lead us toward the utopian side of things?

    Cory Hymel

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  • 5 Simple Tweaks for Better Email Deliverability | Entrepreneur

    5 Simple Tweaks for Better Email Deliverability | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    More than 4.6 billion people will be using email by 2025. For businesses like yours, email remains a critical communication channel. Not only is it most reliable for transactional messages, but it also allows you to boost revenue through newsletters and marketing campaigns.

    So many pieces make up the puzzle of effective email marketing. Compelling copy and beautiful design help you stand out. But first, you have to make sure your emails are going to the inbox. Email deliverability isn’t guaranteed — your campaigns can easily go to spam.

    Related: 8 Simple Email Marketing Tips to Improve Your Open and Click-Through Rates

    To boost email deliverability, improve your sender reputation

    So, why do certain emails land in the inbox while others go to spam? It boils down to your sender reputation, a score that allows Internet service providers (ISPs) to determine whether you’re a legitimate sender. From the types of emails you send to the engagement they get, your entire behavior as a sender influences your score.

    Here are five simple tweaks to consider for your email marketing strategy to give your score — and inbox reach — a quick boost.

    1. Prune your email database

    Outdated and unengaged contacts hurt your email deliverability. When you email fake or non-existent addresses, you’re very much acting like a spammer, so don’t be surprised if your emails land in spam.

    A good rule of thumb is to pay close attention to your metrics, especially your bounce rate. When more than 2% of your emails bounce back, it’s a sign that your database needs pruning. Another good practice is to run your contacts through an email verifier every quarter. Keep in mind that about 23% of the average email list deteriorates yearly. Email decay is natural, but it isn’t something you can ignore if you want your emails to arrive in the inbox.

    Related: 3 Simple Things You Can Do to Build A Healthy, Thriving Email List

    2. Segment your audience

    As your engagement plays such an important role in your sender score, increasing your metrics is essential to your email deliverability. Email list segmentation will help you do just that, allowing you to target subscribers with campaigns that matter to them.

    Many business owners are intimidated by list segmentation. It entails going through your system and splitting your customers and prospects into specific groups. Using filters such as location, gender, interests or past purchases, segmentation allows you to see where each person is in their buyer’s journey – and send them content that pushes them forward.

    Although email list segmentation can take a lot of work to set up, it pays off. On average, open rates are 14.31% higher for segmented, personalized campaigns. This key metric, along with better click rates, fosters healthy email deliverability.

    3. Ask questions

    Marketers ask questions in their emails because they want to strengthen their relationship with their audience. But asking questions and getting people to reply to your messages also helps your email deliverability. Inbox providers see it as a sign of trust. If someone writes you back, they’re encouraging further communication. Hence, your emails should be in that person’s inbox — and in other inboxes — in the future.

    So, in your next email, how can you spark conversations with your subscribers? The best questions come from genuine curiosity, so think about a topic both you and your audience care about. Ask a question and don’t forget to tell people to hit reply and answer it.

    4. Get on a schedule

    Having a set email-sending schedule is another simple change you can make that has multiple benefits. First, being present in your prospects’ inboxes builds awareness and familiarity for your brand. When they need your product, those prospects will be more likely to buy it from you, simply because they’ve been hearing from you regularly.

    On top of that, sending emails on a schedule helps your reputation. Unlike spammers, who send emails erratically, you have ongoing communication with your audience. While your marketing approach can be surprising in order to stand out, your schedule should be predictable.

    Establishing a sending schedule doesn’t have to entail writing more emails. However, if you send a weekly or monthly newsletter, try to send it on the same day and even at the same time. You’ll be helping both your engagement and email deliverability.

    Related: 4 Ways to Stop Your Emails From Going to Spam

    5. Scan every email for potential spam triggers

    A spammy word in your subject line, too many images and too little text, link shorteners or broken links can result in your email landing in your recipient’s spam folder. So, before you hit send, scan your email to make sure it doesn’t look like spam. Ask your team to take a look, too.

    You can go a step further and test your email deliverability with the help of an inbox tester. Reliable inbox testers pinpoint potential deliverability issues so you can fix them before it’s too late. It takes only minutes to test your email and get access to these insights. Sometimes, a simple tweak will pull your campaign out of spam and ensure it lands in the inbox.

    Liviu Tanase

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  • A Father’s Nonprofit Helps Former Prisoners Land 6-Figure Jobs | Entrepreneur

    A Father’s Nonprofit Helps Former Prisoners Land 6-Figure Jobs | Entrepreneur

    Sean Hosman, founder of the nonprofit Persevere, says he had a “pretty great” early life. By 2012, he was married with three children and had founded Vant4ge, a human services and predictive analytics technology company with a focus on transforming correctional care and case management.

    But stress and loss got in the way. Not knowing how to cope, Hosman turned to alcohol and drugs and was arrested a dozen times over two years.

    Hosman realized he had to change when he found himself in prison on his youngest son’s birthday. “I wanted to be out and with my family,” Hosman tells Entrepreneur. “I don’t know why one particular birthday and one particular event sort of struck me more profoundly, but it did.”

    Hosman initiated the long process of getting clean and sober and focused on building up his dignity and self-respect along the way. Part of that meant lending other people in recovery a hand: helping them detox, find a place to live, get their job back or start their own company.

    “As I was surrounding myself with more and more of these people and trying to help them on a one-on-one basis, I realized that the challenges everybody faced were almost the same set of challenges,” Hosman says. “So I [had] this idea that almost anybody could get back on top if they just had this recipe of help. And if they would accept that help, and it was given really well, anybody could be successful.”

    That belief would give rise to Persevere, a Memphis-based organization serving hundreds of justice-involved and at-risk individuals in community and correctional settings in six states across the U.S. Persevere offers a one-year programming course for people in prison so they can work as full-stack developers upon their release.

    Related: She Made Personalized Cards for Her Husband in Prison. Then She Realized Thousands of Prison Wives Would Buy Them.

    “If you can code, people don’t care a whole lot else about you.”

    To date, Persevere has given more than 400 prisoners the opportunity to learn how to code and then helped many of them secure employment after their release at companies including Amazon, Indeed and Forbes, where some of them earn upwards of $125,000 per year.

    “We have a lot of full-time staff that are recruiters — their only focus is preparing our candidates for jobs,” Hosman says, “and then building the relationships with corporate America and technology companies — or now any company because every company has technology needs — for fair chance hiring [of] our candidates.”

    Persevere has an approximate ratio of one recruiter for every 20 of its students, Hosman says.

    Additionally, Hosman founded tech company Banyan Labs to give Persevere graduates access to mentorship from experienced technology partners and the chance to work on cross-functional development teams.

    From the start, Hosman saw the immense value in creating a tech-oriented program for incarcerated people. Not only was he well-versed in the sector himself and confident he could help teach people how to navigate it, but he also sees technology as “the great equalizer.”

    “If you can code, people don’t care a whole lot else about you,” Hosman explains. “You can work in your underwear, you can work at home, you can work remotely. You might have a bad background, [but] if you can code, you can get a job.”

    Hosman also views coding as an excellent “metaphor for people recoding their life.”

    “Coding is nothing but problem-solving,” Hosman says. “If you can learn how to problem-solve, it translates to everything else that’s a problem for you. And learning how to problem-solve is the key to everything. “

    Related: Here’s How Prison Taught Me How to ‘Lead From the Front’

    “It’s not just a job; it’s not a Band-Aid. It’s truly transforming who they are.”

    Hosman is dedicated to giving incarcerated people, including the many fathers like himself, the tools they need to succeed after release — a key factor in lowering the high recidivism rate nationwide: Within three years of their release, two out of three former prisoners will be arrested again, and more than 50% will return to prison, per Harvard Political Review.

    According to Hosman, former prisoners who graduate from Persevere have a recidivism rate of just 1.8%. “That is a shockingly low number,” he says. “It’s amazing. It’s not just a job; it’s not a Band-Aid. It’s truly transforming who they are.”

    As Hosman eyes the future, he’s excited for Persevere to evolve into “a movement — not just a nonprofit.” In addition to extending the program’s reach into more states across the country, Hosman wants to focus not only on people who are already caught up in the criminal justice system but also on those who are most at-risk of entering it.

    “So a lot of communities of color,” Hosman says, “as well as those that are called disconnected youth or opportunity youth — they’re between the ages of 16 and 24. They’re not in school; they’re not employed. And they’re the most at-risk for going into the system. So if we want to fix the system, we have to stop people from going into it, as well as stop people who were in it from coming back.”

    [Technology is] the future — it’ll always be the future.

    Ultimately, Hosman hopes to see Persevere establish thousands of local community offices, where disadvantaged and marginalized people can learn to code and acquire any other technology-based skills necessary to build a successful career.

    “Technology now is advancing like it always has at a rate that none of us can even keep up with,” Hosman says, “especially right now with AI. It’s the future — it’ll always be the future. All of the people that have not had the opportunity should know that and be trained to take advantage of it.”

    And as for Hosman’s plans this Father’s Day? The serial entrepreneur intends to spend it with his children.

    “I’m very, very, very fortunate,” Hosman says. “My children work with me in my various companies. So that’s a life transformation right there. The love, respect, confidence and adoration that we have is pretty amazing.”

    Related: In Prison I Found Freedom Through My Personal Discipline

    Amanda Breen

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  • How These Robots Are Bringing 24/7 Automated Convenience Stores to Your Neighborhood | Entrepreneur

    How These Robots Are Bringing 24/7 Automated Convenience Stores to Your Neighborhood | Entrepreneur

    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    There are more than 150,000 convenience stores in the U.S., making over $258 billion in combined sales every year. But what if there was a way to make these stores even more profitable?

    That’s the question one founder is answering with a new company called VenHub.

    Shahan Ohanessian — a logistics and technology innovator — founded VenHub to automate retail stores using state-of-the-art robotics. VenHub’s automation unlocks a new world of potential for the industry, including:

    • Potentially 5X higher profit margins
    • Seamless 24/7 operation
    • Can be set up in just seven days

    With this sort of potential, it’s no surprise they’ve secured nearly 70 pre-orders representing more than $23M in potential revenue. And that’s just the start. VenHub plans to scale its automation across multiple industries, from pharmacies to storage lockers.

    The best part? Anyone can invest in VenHub right now and join them on the ground floor. Here’s why you don’t want to miss this opportunity.

    3 ways VenHub can make money.

    The way VenHub works is simple: A customer orders through an app or at the touch screen, robotic arms inside the store grab the items, bag them, and the customer picks them up at a secure window. The stores can run 24/7, utilize solar power, and fit nearly anywhere.

    Plus, the business model creates multiple revenue streams. VenHub earns money in three ways:

    1. Store sales
    2. Software subscription fees
    3. Licensing the technology to other brands

    Not only will VenHub be able to sell its stores directly to entrepreneurs, but retail brands can pay to use VenHub’s technology to automate their stores.

    It’s a winning idea, but the challenge is taking it from an idea to reality. And Ohanessian and his team are uniquely suited to doing just that.

    Ohanessian previously served as the CEO of a successful logistics and technology company that delivered more than 100 million shipments with companies like Amazon, Uber Eats, UPS, and GrubHub. Under his leadership, the company generated $300+ million in revenue.

    Now Ohanessian and the team are hitting the ground running with their first market opportunity.

    VenHub is solving the biggest problems in the $258B convenience store industry.

    Convenience stores are big businesses, but they are ripe for technological innovation. Customers want faster, quicker, and cheaper solutions, while business owners face headwinds from high real estate costs, staffing problems, and theft.

    VenHub’s tech aims to checks every box.

    Customers no longer have to hunt through aisles looking for products they want, only to find they’re out of stock. They can order ahead and pick up their products in under 2 minutes. Even better, customers skip crowds, don’t have to wait in lines, and enjoy an entirely touchless process.

    Business owners certainly like the idea of happier customers who will seek out their stores, but VenHub offers even more benefits for store owners.

    How VenHub compares to brick-and-mortar retailers.

    Retail businesses lose $100 billion each year to theft and loss. A fully automated store eliminates the theft risk, so store owners no longer have to budget for loss.

    Plus, VenHub can slash costs across the board. With a small footprint and the flexibility to fit nearly anywhere, store owners can fight back against the rising cost of real estate.

    Even better, with 24/7 automation, store owners no longer need to worry about staffing problems, like worker shortages or finding reliable night shift employees.

    Here’s how VenHub stacks up against a traditional brick-and-mortar store:

    • Costs 76% less to build
    • Can fit 1.5X more inventory
    • Takes up 1/10th the space

    In today’s climate — where real estate costs are soaring and businesses are looking for more flexibility — VenHub delivers. In fact, VenHub’s technology has the potential to 5X profit margins for business owners.

    VenHub can automate anything from pharmacies to live event vendors.

    VenHub’s flexibility and mobility unlock even more expansion opportunities. Businesses and entrepreneurs can put a VenHub store in a parking lot, near EV charging stations, and quickly move the location based on demand.

    And while VenHub is targeting convenience stores first, the potential to expand into more verticals creates an even bigger opportunity for their investors.

    Essentially any brick-and-mortar retail business can benefit from the cost savings and flexibility VenHub’s automation offers. That includes businesses like pharmacies, hardware stores, pet supply stores, and even mall retailers.

    Plus, VenHub’s technology isn’t limited to retail. VenHub’s mobility means it can be used for live events, from concerts to weddings. And the technology can also be used for other verticals, like storage lockers.

    The best part? Investors like you can help VenHub scale up to meet demand across these industries.

    How to invest In VenHub.

    Startup investing can be a great opportunity on its own. Until recently, this market has been closed to everyday investors and limited to institutional investors or venture capitalists. But for a limited time, VenHub is opening up the opportunity to invest for our readers.

    Whether you’re looking to diversify your portfolio or trying to invest in new technologies, this is your opportunity to invest in a company led by an experienced team using robotic automation to disrupt a massive market. And you’ll be joining them on the ground floor.

    Learn more about the limited-time opportunity to invest in VenHub here.

    StackCommerce

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  • 7 Strategies to Conquer Mergers and Acquisitions | Entrepreneur

    7 Strategies to Conquer Mergers and Acquisitions | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Mergers and acquisitions (M&A) are complex transactions that require careful negotiation and due diligence. Negotiating for M&A involves a variety of considerations, including valuation, deal structure, financing, legal and regulatory compliance and post-merger integration.

    Let’s explore some key strategies and best practices for negotiating successful M&A deals.

    1. Conduct thorough due diligence

    Before entering into any negotiation, conducting thorough due diligence on the target company is essential. Due diligence helps to identify potential risks and opportunities associated with the acquisition, including financial and operational risks, legal and regulatory compliance issues, intellectual property rights and customer and supplier relationships. This information is critical to determining the target company’s value and identifying any deal breakers.

    For example:

    • You’ll want to clearly understand and have documentation substantiating the capitalization of the target. The last thing you want is for an unknown stockholder to come out of the woodwork after the deal closes.
    • You want to ensure the target owns all of its intellectual property (or has sufficient license rights, as applicable) and there are no major risks of infringement claims against the target.
    • Has the target been involved in litigation? Or is someone threatening litigation?

    2. Determine the deal structure

    The deal structure refers to how the acquisition will be financed and structured. The most common types of deal structures include stock purchases, asset purchases and mergers. Each structure has different legal and tax implications, and it is important to consult with legal and financial advisors to determine the most advantageous structure for the deal.

    Related: We Can’t Rely on Venture Capital Funding to Build a Just and Thriving Entrepreneurial Economy. Here’s What to Do Instead

    3. Set realistic valuation expectations

    One of the most challenging aspects of negotiating an M&A deal is determining the value of the target company. Both the buyer and the seller will have different valuation expectations based on their respective financial models and industry market conditions.

    To reach a successful negotiation, both parties must be willing to compromise and adjust their valuation expectations. Having a thorough understanding of the target company’s financials, market position and growth potential is essential to developing a realistic valuation.

    4. Establish clear goals and objectives

    Successful negotiations require clear goals and objectives. Both parties should identify their respective priorities and interests as well as their areas of flexibility and non-negotiables. The parties should work together to develop a mutually beneficial agreement that satisfies their respective goals and objectives.

    For example:

    • Both the buyer and target need to decide how important risk mitigation is to them. A risk-averse buyer will want tight indemnification rights for future liabilities arising from issues with the target. A risk-averse target will want less onerous indemnification obligations and low caps on such obligations. If the target is more willing to take risks, they may agree to buyer-friendly indemnification terms in favor of some other ask on other terms.
    • Some deals are a mix of cash and stock — which gets more complicated if the buyer is a private company. In such deals, as the target, you need to decide what you care about more — cash or stock. If you value one more than the other, where certain consideration is contingent, you will want the consideration you value more not to be subject to as many contingencies.
    • If the deal has earnouts, as a target, you will want to negotiate protections. For example, if the earnout requires specific revenue goals post-acquisition, what if the buyer stops selling your product/service? Or stops putting resources into it? There are deal terms that would protect you in such events. As a buyer, on the other hand, how much do you want your hands tied to help the target receive earnouts? You want as much freedom as possible.

    Related: 7 Deadly Sins of Merger and Acquisition Negotiations

    5. Develop a negotiation strategy

    Developing a negotiation strategy is critical to achieving a successful M&A deal. The parties should identify their respective bargaining strengths and weaknesses, as well as the potential risks and opportunities associated with the deal. As discussed in our last article on negotiations, it’s paramount to identify an alternative to the agreement if it cannot be reached.

    The parties should also consider the timing and sequencing of negotiations, the use of concessions and trade-offs and the importance of maintaining good working relationships throughout the negotiation process. From a timing perspective, it often makes sense to get big-ticket items out of the way early so that no one wastes their time on details when no deal is possible.

    In addition, using advisors like lawyers and bankers to do a lot of the negotiating can help preserve relationships. Let your lawyer play bad cop for a while, and you can swoop in at the end. This mitigates the harm from you as the principal having fights over the entire process.

    6. Focus on post-merger integration

    The success of post-merger integration often determines the success of an M&A deal. A comprehensive integration plan developed by both parties should address key issues such as culture, leadership, communication, technology and operations. The parties should also consider successfully retaining key employees, maintaining customer relationships and ensuring a smooth transition for all stakeholders.

    From an employee perspective, this can take different forms. Sometimes you can negotiate re-vesting of deal consideration for some key employees, which requires them to stay employed for some time post-acquisition. Also, non-compete agreements, common in M&A, can incentivize key employees to remain employed with the buyer post-acquisition.

    Those, of course, are “stick” approaches rather than “carrot” approaches. Buyers are often much more well-resourced than their targets. So, higher salaries and bonuses and post-acquisition equity issuances can provide positive incentives to retain employees.

    Clear and unified messaging is important for customer and vendor relationships. Providing prompt notice and assurances of continuing dedication to the relationship is often enough. Of course, individual outreach is often recommended for particularly sensitive situations or priority partners/customers.

    Related: How to Avoid Post-Merger Identity Crisis

    7. Consider alternative dispute resolution mechanisms

    In some cases, disputes may arise during the negotiation or implementation of an M&A deal. To avoid costly and time-consuming litigation, the parties should consider alternative dispute resolution mechanisms such as mediation or arbitration. These mechanisms can help to resolve disputes in a timely and cost-effective manner while preserving the relationship between the parties.

    Negotiating for M&A requires a strategic approach, which involves complex legal and financial issues requiring specialized expertise. It is essential to seek the advice of experienced legal and financial advisors to navigate these complexities and ensure the deal is structured and executed properly. However, by following these best practices, parties can increase the likelihood of reaching a successful M&A deal that benefits all stakeholders.

    Mital Makadia

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  • How AI Is Transforming the Accounting Industry | Entrepreneur

    How AI Is Transforming the Accounting Industry | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    You can’t survive in a fast-paced environment without financial management — there is no argument with that. Bookkeeping is the key to surviving that environment. Historically, bookkeeping has been a labor-intensive and time-consuming process.

    We are going to see a sweeping shift in how our early adopters in this industry leveraged AI effectively: increased specialized roles, brand distinction across the board and a shift for the better in employee sentiment, to name a few.

    All of our repetitive tasks and automation will now serve as an intuitive function for the business. With a clear head and focused direction, you will be able to easily mitigate any common human errors.

    Addressing the elephant in the room: No, robots are not taking our jobs, but new technology may help us do them better! AI is going to be like QuickBooks on steroids.

    It is still too early to consider AI a replacement, however, we can look to it for assistance in different ways.

    Related: 3 Ways Artificial Intelligence Will Transform The World in 2023

    Data entry

    In this industry, you know how monotonous data entry can be, no exaggeration. Thankfully, AI-powered systems can handle the mind-numbing work of data entry and reduce manual effort, time and the risk of human error.

    Optical character recognition (OCR) technology allows AI algorithms to accurately extract relevant information from invoices, receipts and other financial documents, which then eliminates the need for manual input.

    We save time, assure accuracy down to the smallest number, and we bookkeepers can outsource our efforts to more important matters.

    Real-time data processing

    This can be the most time-consuming because you have to interpret financial data in a broad context and consider external factors, market trends and business strategies. So, we can say the time can range from hours to days.

    AI-powered bookkeeping systems can now integrate with various data sources, such as bank feeds and payment gateways, enabling real-time processing and analysis of financial data in a matter of seconds.

    What this means is businesses will get instant access to up-to-date insights into their financial health, allowing them to make informed decisions promptly.

    Immediate access to financial information means businesses can monitor cash flow, identify potential risks and respond swiftly to market changes.

    Intelligent financial analysis

    Intelligent financial analysis is a key strength of AI in the bookkeeping field. We can’t make the decisions we do without analyzing day-to-day trends.

    AI algorithms can analyze large volumes of financial data, identify patterns, trends, and anomalies, and provide valuable insights.

    These insights enable businesses to gain a deeper understanding of their financial performance, make data-driven decisions and optimize their financial strategies.

    These systems can assist in cash flow forecasting, profitability analysis, budget optimization and trend identification, empowering organizations to maximize profitability and identify areas for improvement, completely error-free and in the snap of your fingers.

    Related: Smart Money: How Artificial Intelligence Will Transform Wealth Management

    Enhanced security and compliance

    Merging AI into bookkeeping processes also enhances security and compliance measures.

    These systems can detect irregularities, anomalies and potentially fraudulent activities within financial data. By continuously monitoring transactions and patterns, AI algorithms can identify potential risks and alert businesses in real-time.

    As a result, we see strengthened security measures and reduced risks of financial fraud. This AI-powered bookkeeping simultaneously also helps ensure compliance with accounting regulations and standards, reducing the likelihood of errors and penalties.

    Scalability and cost-efficiency

    Scalability and cost-efficiency are one of the most pioneering steps in this growing integration. As businesses grow, the volume and complexity of financial data increases.

    AI automation allows businesses to handle more significant amounts of data without compromising accuracy or efficiency. This scalability enables organizations to streamline their bookkeeping processes, reducing costs and improving operational efficiency.

    The best part is that there are no restrictions. AI-powered bookkeeping systems are accessible to businesses of all sizes, leveling the playing field and democratizing financial management capabilities.

    Personalized financial guidance

    This was a surprise to me, but AI can also bring personalized insights and guidance to the table.

    By analyzing historical data, industry benchmarks and market trends, AI-powered systems can offer tailored recommendations and insights based on a business’s specific goals and objectives.

    This personalized guidance empowers businesses to optimize their financial performance, identify growth opportunities and navigate challenges more effectively.

    However, this is all the more reason that AI should be viewed as a tool that complements and enhances the capabilities of human bookkeepers rather than replacing them. Human professionals bring critical judgment, interpret complex financial situations and provide context for decision-making, ensuring ethical considerations and strategic perspectives are taken into account.

    Related: Can Computers Replace Human Accountants? We Doubt They Can

    What’s the future looking like?

    The big question in all our minds is: Will AI replace human bookkeepers entirely?

    As I mentioned earlier, it’s too early to say.

    What we need to do is recognize that AI is a powerful tool but not a substitute for human expertise.

    Yes, it can automate repetitive tasks and provide valuable insights, but human bookkeepers bring a unique set of skills and expertise that go beyond the capabilities of AI. Human bookkeepers also possess a deep understanding of financial principles, industry nuances and the ability to exercise judgment in complex situations that AI can’t replicate.

    Moreover, human bookkeepers can interpret financial data in a broader context, considering the impact of external factors, market trends and business strategies. We provide personalized advice, taking into account the specific needs and goals of the organization.

    Humans are essential in maintaining the ethical integrity of financial practices, ensuring compliance with regulations and making decisions with a human touch.

    We need to look at AI not as a replacement but as a transformer.

    AI-powered bookkeeping systems enable professionals to streamline their workflows, freeing up time for more strategic tasks that require human judgment and creativity. What we are on the path to is, literally, more time for us, more sophisticated applications and innovation.

    We do need to remember that there are always risks. Data privacy and security are critical aspects that need to be addressed. Businesses must ensure that AI-powered systems comply with data protection regulations and employ robust security measures to safeguard sensitive financial information.

    What we are witnessing is a transformation in financial management practices. AI is going to serve as a collaborative asset, leveraging the strengths of both AI and human professionals to drive financial success and organizational growth.

    The way I see it, we are controlling the robots, not the other way around.

    Matt Bontrager

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  • What You Need to Know About Apple’s New Vision Pro Headset | Entrepreneur

    What You Need to Know About Apple’s New Vision Pro Headset | Entrepreneur

    Apple CEO Tim Cook took to the stage on Monday at the Apple developer conference to announce the company’s long-awaited virtual reality headset.

    Called Apple Vision Pro, the VR headset is the tech giant’s biggest release since launching AirPods back in 2016. It’s also Apple’s first-ever augmented reality headset.

    Here are some key takeaways from the announcement.

    Related: Is Apple About to Save Virtual Reality? It Depends on These 3 Factors

    The headset looks like ski goggles

    Donning the Vision Pro makes you look like you’re about to hit the slopes. Unlike otherVR headsets from companies like Oculus, the Vision Pro displays the eyes of its users on the outside.

    “You’re never isolated from the people around you, you can see them, and they can see you,” said Alan Dye, Apple’s vice president of human interface.

    Cook added that the device is “the first product you look through, not at.”

    It allows for ‘spatial computing’

    Once a user puts on the device, they see a bunch of apps that interact with the outside world. You control how much of the 3D interface is visible with your eyes, hands, and voice.

    Apple envisions a future where apps and digital experiences are seamlessly integrated with the physical world. Cook calls this “spatial computing.”

    Apps such as video players, photos, and FaceTime, are some of the customizable, virtual parts of your reality when you wear the Vision Pro.

    Vision Pro runs on something called visionOS, the world’s first spatial operating system.

    You can augment your physical environment

    A twist of the Digital Crown on the top of the device let’s users control how immersed they are in an environment. For example, you can add “dynamic, beautiful landscapes” to your physical world.

    The device is not cheap

    The device is priced at $3,499 and mainly targets video game developers and app makers rather than the general public.

    This won’t be this year’s hot Christmas present

    Don’t put this on your holiday list. Cook said the Vision Pro won’t be available until early next year. Consumers will be able to buy it on Apple.com and at Apple Stories across the U.S.

    There will be a Disney integration

    Bob Iger, CEO of Disney, joined Cook to announce Disney’s integration with Vision Pro. At launch, Disney+ will be available for Vision Pro. This means users can watch “The Mandalorian” on a virtual display placed in the virtual world of Star Wars or watch a basketball game in 3D from an isometric perspective.

    Jonathan Small

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  • 5 Ways to Spot and Avoid Deepfake Phone Scams | Entrepreneur

    5 Ways to Spot and Avoid Deepfake Phone Scams | Entrepreneur

    As AI technology advances, the rise of deepfakes poses an ever-evolving threat. These manipulated images, videos, and audios use artificial intelligence to create convincing but false representations of people and events.

    Of particular concern is voice spoofing, also known as voice cloning, which uses AI to create a realistic-sounding recording of someone’s voice. Fraudsters have used voice deepfakes to replicate familiar voices, such as a relative or a bank representative, tricking consumers into parting with money or providing sensitive information.

    In one recent incident, scammers tricked a couple of grandparents into thinking their grandson was locked in prison and needed money for bail, using a replica of his voice to plead for help.

    “We were sucked in,” the poor grandma told The Washington Post. “We were convinced that we were talking to Brandon.”

    How do you protect yourself against such sophisticated trickery?

    “Consumers should be cautious of unsolicited calls saying a loved one is in harm or messages asking for personal information, particularly if they involve financial transactions,” says Vijay Balasubramaniyan, co-founder and CEO of Pindrop, a voice authentication and security company that uses artificial intelligence to protect businesses and consumers from fraud and abuse.

    He offers these five signs that the voice on the other end may be AI.

    Related: How Deepfake Tech Could Affect the Journalism Industry

    Look for long pauses and signs of a distorted voice

    Deepfakes still require the attacker to type sentences that are converted into the target’s voice. This often takes time and results in long pauses. These pauses are unsettling to the consumer especially if the request on the other end is urgent and has a lot of emotional manipulation.

    “But these long pauses are tell-tale signs of a deepfake system being used to synthesize speech,” says Balasubramaniyan.

    Consumers should also listen carefully to the voice on the other end of the call. If the voice sounds artificial or distorted in any way, it could be a sign of a deepfake. They should also be on the lookout for any unusual speech patterns or unfamiliar accents.

    Be skeptical of unexpected or out-of-character requests

    If you receive a phone call or message that seems out of character for the person you know or the organization contacting you, it could be a sign of a deepfake attack. Especially if you are subjected to emotional manipulation and high-pressure tactics that are trying to compel you to help the caller, hang up and independently call back the contact using a known phone number.

    Verify the identity of the caller

    Consumers should ask the caller to provide personal information or to verify their identity using a separate channel or method, such as an official website or an email. This can help to confirm that the caller is who they claim to be and reduce the risk of fraud.

    Stay informed about the latest deepfake technology

    Consumers should keep up-to-date with the latest developments in voice deepfake technology and how fraudsters use it to commit scams. By staying informed, you can better protect yourself against potential threats. The FTC lists the most common phone scams on their website.

    Invest in liveness detection

    Liveness detection is a technique used to detect a spoof attempt by determining whether the source of a biometric sample is a live human being or a fake. This technology is offered by companies such as Pindrop and others to help companies detect whether employees are speaking to a real human or a machine pretending to be one.

    “Consumers also need to ensure they do business with companies that are aware of this risk and have taken steps to protect their assets with these countermeasures,” says Balasubramaniyan.

    Entrepreneur Staff

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  • How Data Analytics Can Transform Your Business | Entrepreneur

    How Data Analytics Can Transform Your Business | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The digital age has ushered in a new era where data reigns supreme, providing businesses with valuable insights into customer behavior, market trends and overall business performance. In order to thrive in today’s highly competitive landscape, entrepreneurs must not only recognize the significance of data analytics but also leverage its power to drive their organizations forward.

    At its core, data analytics involves the systematic examination of raw data with the purpose of drawing meaningful conclusions. By embracing this approach, businesses gain the ability to understand their operations at a granular level, make data-driven decisions, accurately predict future trends and ultimately foster growth and profitability. Let us delve deeper into the ways in which data analytics can revolutionize your business.

    Related: Eight Ways Data Analytics Can Revolutionize Your Business

    How data analytics can transform your business

    Enhancing customer experience:

    One of the greatest benefits of data analytics lies in its capacity to help businesses better comprehend their customers. By analyzing various data points, such as purchasing habits, social media interactions and website visits, organizations can create comprehensive profiles that encompass customers’ preferences and behaviors. Armed with this knowledge, businesses can tailor their product offerings, personalize marketing messages and ultimately enhance the overall customer experience. Consequently, this leads to increased customer satisfaction, loyalty and a competitive edge in the market.

    Streamlining operations:

    Data analytics serves as a powerful tool for uncovering inefficiencies within a business’s operations. By examining production data, for example, businesses can identify bottlenecks within their manufacturing processes. Similarly, studying sales data may shed light on underperforming products or regions. Armed with these insights, businesses can take the necessary steps to streamline their operations, reducing waste and enhancing overall efficiency. Ultimately, this results in cost savings and improved productivity, thereby giving businesses a competitive advantage.

    Mitigating risks:

    Inherent to any business endeavor is an element of risk. However, data analytics empowers businesses to anticipate and mitigate potential risks effectively. By closely analyzing data, businesses can identify patterns and trends that may indicate forthcoming issues. This allows organizations to take proactive measures, ranging from real-time detection of fraudulent transactions to predicting future market volatility. By staying one step ahead, businesses can better protect their interests, reduce financial losses and ensure long-term stability.

    Guiding strategic decision-making:

    Data analytics eliminates much of the guesswork associated with decision-making processes. By providing factual insights, it serves as a reliable guide when it comes to making strategic choices. Whether it involves entering new markets, launching innovative products or investing in cutting-edge technology, businesses can rely on data-driven decision-making to reduce uncertainty and increase the likelihood of success. Armed with accurate information, entrepreneurs can make informed choices that align with their long-term objectives.

    Related: Leverage the Power of Data to Boost Your Sales — and Your Customer Connections

    How can you effectively harness the power of data analytics within your business?

    Embrace a data-driven culture:

    To embark on a successful data analytics journey, it is crucial to foster a data-driven culture within your organization. This entails training employees to understand and utilize data in their day-to-day work, encouraging them to base their decisions on concrete data rather than relying solely on intuition.

    Invest in the right tools:

    The market offers a wide array of data analytics tools, catering to various business sizes, industries and specific needs. From robust business intelligence platforms, such as Tableau and Power BI, to advanced machine learning tools, it is essential to carefully select the tools that align with your organization’s unique requirements.

    Hire or outsource expertise:

    Interpreting data and extracting meaningful insights necessitates specific skills. If your organization lacks in-house expertise, consider hiring data analysts or data scientists to fulfill these roles. Alternatively, you may choose to outsource your data analytics needs to specialized firms that possess the necessary knowledge and experience.

    Prioritize data privacy:

    In an era marked by frequent data breaches and privacy scandals, handling data responsibly is of paramount importance. It is crucial for businesses to ensure that their data practices comply with relevant regulations and industry standards. This includes implementing robust data privacy measures to protect sensitive information and maintaining transparency in how customer data is collected, stored and used. By prioritizing data privacy, businesses can build trust with their customers and safeguard their reputations.

    In conclusion, data analytics has the potential to be a game-changer for businesses in today’s information-driven landscape. By harnessing the power of data, organizations can gain valuable insights into customer behavior, optimize their operations, mitigate risks and make informed strategic decisions. However, reaping the benefits of data analytics requires a deliberate and strategic approach.

    It begins with embracing a data-driven culture within the organization, where employees are empowered to utilize data in their decision-making processes. Investing in the right data analytics tools is crucial, as it enables businesses to effectively collect, analyze and interpret data. Depending on the organization’s resources and expertise, hiring data analysts or outsourcing data analytics services may be necessary to extract meaningful insights from the data.

    Furthermore, businesses must prioritize data privacy and ensure compliance with relevant regulations. Protecting customer data and maintaining their trust is essential in the age of increasing privacy concerns. By adopting these practices, businesses can unlock the full potential of data analytics and drive growth, efficiency and innovation.

    Related: Using Data Analytics Will Transform Your Business. Here’s How.

    In today’s digital landscape, data is no longer just a byproduct of business operations. It has evolved into a valuable asset that holds the key to unlocking opportunities and staying ahead of the competition. Embracing data analytics is no longer an option but a necessity for businesses that aim to thrive in this dynamic and data-centric environment.

    So, seize the power of data analytics, and embark on a journey to transform your business. Embrace the insights that data can offer, streamline operations, enhance customer experiences, mitigate risks, and make informed decisions that propel your organization toward success. Remember, in the age of data, the possibilities are endless, and the businesses that effectively leverage data analytics will gain a significant competitive advantage in the marketplace.

    Aidan Sowa

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  • 7 Tips to Stay Ahead of the Curve in Your Industry | Entrepreneur

    7 Tips to Stay Ahead of the Curve in Your Industry | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    There is nothing that compares to staying ahead of the curve in your industry as an entrepreneur. For many years, trendspotting has worked for me as an entrepreneur, and this is a key strategy when it comes to staying ahead of the curve in any industry.

    In this article, we will take a dive into trendspotting, techniques for trendspotting and other strategies. So, let’s dive right in.

    Related: 4 Strategies to Help Your Company Stay Ahead of the Competition

    What is trendspotting?

    Trendspotting is the identification of emerging patterns, changes in the market and shifts even before they occur in a particular industry. It is more of a proactive approach that allows businesses to anticipate future trends and stay way ahead of their competition in the market.

    The main goal of trendspotting is to gain a competitive advantage within your industry, and it has been proven to increase competitive advantage with big data by 83% for businesses that capitalize on it.

    To effectively implement trendspotting as an entrepreneur, here are some practical tips to help you stay on top of your industry:

    1. Analyze past trends

    Analyzing past trends is the first step in understanding the evolution and trajectory of your industry. This could actually shape your entire business’s future. By taking a telescopic look into past successes and failures, entrepreneurs can learn from their experiences and the experiences of those before them. This is where you gain insight and inspiration for solutions that your consumers are looking for. I, for one, take a week in every quarter to do a thorough analysis of past trends. This can be different for you, but do what works for you.

    2. Stay on top of industry news always

    If anything, never miss crucial news about your industry. It could mean gaining or missing insight into a critical trend or opportunity. To do this effectively, you must monitor various news outlets and sources to stay up-to-date with the latest developments. There are three ways I go about this; reading industry publications, following experts in my industry on social media and attending events in my industry. Look for the best sources that would work for you and your business, but ensure that these sources are reliable.

    3. Utilize social media

    This is one of my favorites when it comes to trendspotting — I like to see it as the top arrow in my quiver when looking to stay ahead (Top Secret unleashed). Social media remains one of the most powerful tools to identify trends and monitor what customers are talking about in your space. Entrepreneurs need to utilize social media to the fullest to track customer sentiment, identify emerging influencers and keep an eye on top competitors. Tools like Hootsuite and BuzzSumo can help in managing trendspotting on social media.

    Related: Making Your Presence Felt In The Current Digital Landscape: Stay Ahead Of The Game With These Five Key Trends

    4. Industry events should be on your list

    You can stay up-to-date on industry trends by attending events in your industry. It is also a great opportunity to meet and connect with other professionals in your industry. Attend conferences, networking events and trade shows to build relationships and stay informed on the latest developments in the industry.

    5. Conduct market research

    Another tip for trendspotting to stay ahead in your industry is to conduct proper market research. This is where some people miss it — they don’t conduct proper market research. You have to analyze customer behavior thoroughly, monitor industry reports and survey customers when necessary. One tool that has been of immense help to me and many industry experts is Google Analytics, which has made market research more accessible for many years and remains one of my best market research tools.

    6. Experiment and take risks

    Experimenting once in a while and taking risks are essential for staying ahead of the curve in any industry. It can be beneficial to try out new things, test new ideas and tread new waters. This can be as simple as introducing new features, launching new products or services, using new market strategies or testing new business models.

    Related: Business Trends Entrepreneurs Must Know

    7. Embrace new technologies and innovations

    To stay ahead of the curve, another strategy is to embrace new technologies and be open to innovations that can help you gain the upper hand in your industry. This can be anything from investing in new software or hardware, embracing cloud technology, investing in or incorporating blockchain technology and embracing AI technology.

    Trendspotting is an essential skill every business must develop to stay ahead of the curve in their industry. But keep in mind that this is not a one-time activity that must be done and dumped. It must be done continuously. So, here are my takeaways if you really want to put trendspotting into practice:

    • Create a working system to stay organized and help you in tracking your findings.

    • Focus only on the most important trends that are related to your business.

    • Don’t be afraid to try new things and take risks.

    • Always evaluate your strategies, and adjust them if needed.

    • Embrace innovation, and remain open to change.

    Put your best foot out in terms of trendspotting. This will help you stay on top of the latest trends in the industry and stay ahead of the curve. Happy trendspotting.

    Candice Georgiadis

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