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  • Ant and Dec’s Saturday Night Takeaway fans distracted by ads for Celebrity Big Brother as ITV branded ‘desperate for viewers’

    Ant and Dec’s Saturday Night Takeaway fans distracted by ads for Celebrity Big Brother as ITV branded ‘desperate for viewers’

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    Ant and Dec were back on the box with Saturday Night Takeaway tonight (March 2) – but viewers were more than a little distracted by the ads that kept popping up during the show.

    Complaints about ad breaks aren’t unusual on a Twitter hashtag, as anyone who’s watched along when Dancing On Ice is on the telly will know. However, the complaints levelled at the show – hosted by Ant McPartlin and Declan Donnelly – tonight weren’t about the volume of ads.

    Instead, viewers complained about the “desperate” ads that kept popping up for the upcoming series of Celebrity Big Brother. It starts on ITV1 on Monday night (March 4) – a fact viewers of Saturday Night Takeaway admitted they couldn’t fail to notice.

    Sadly not all the viewers were as happy as Ant and Dec about the CBB ads during Saturday Night Takeaway (Credit: ITV)

    Complaints pour in over tonight’s Saturday Night Takeaway

    It seems not all Saturday Night Takeaway fans are planning on watching Celebrity Big Brother. Either that or they’re sick and tired of seeing reminders for the new series flashing up on screen during their weekly Ant and Dec fix.

    In amongst the fun and games on screen, viewers also spotted numerous plugs for Celebrity Big Brother.

    For example, one flashed up during the segment where the boys took over the ticket booth in a London cinema. A clip of CBB hosts Aj Odudu and Will Best also featured as the show went into its ad breaks.

    And the comments soon came flooding in.

    ‘Desperate’

    “Is Big Brother starting on Monday by any chance?” one viewer tweeted sarcastically.

    You can’t think that ITV may be a bit desperate for viewers for Celebrity Big Brother?

    “ITV is going hard on the advertising of #CBB on #SaturdayNightTakeaway,” said a second. “Lots of promotion for CBB tonight,” said another.

    Another, meanwhile, branded ITV “desperate for viewers” over the ad campaign.

    “You can’t think that ITV may be a bit desperate for viewers for Celebrity Big Brother?” they tweeted.

    So what do you think? Did you notice the ads – and will you be watching CBB on Monday?

    Read more: Inside Declan Donnelly’s private life with wife Ali – ‘lovely’ proposal, celeb-packed wedding and two kids

    Join the debate on our Facebook page @EntertainmentDailyFix.

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  • Ant and Dec spill when Saturday Night Takeaway is back as they prepare for final series

    Ant and Dec spill when Saturday Night Takeaway is back as they prepare for final series

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    Ant and Dec have revealed when Saturday Night Takeaway will return for its final series.

    The Geordie duo previously explained that they would be taking a break from their hit ITV show, which has aired since 2002. Last year, they said that after the 20th series in 2024, they’ll be taking a break.

    Now, Ant and Dec have spilled details on when the 20th series will air.

    Ant and Dec have teased the return of Saturday Night Takeaway (Credit: ITV)

    When will Ant and Dec’s Saturday Night Takeaway return?

    At the weekend, Ant and Dec teased the show’s return at the end of their Limitless Win series.

    Closing the show, Ant told viewers: “We’ll see you very soon for the return of Saturday Night Takeaway.”

    Dec exclaimed: “Yes!”

    An exact start date hasn’t yet been confirmed. In December 2023, ITV announced that applications to be on the new series were open.

    Ant and Dec smiling at the NTAs
    Ant and Dec will take a break after the 20th series of SNT (Credit Photo /SplashNews.com)

    However, the application process closes in April. Could the series begin airing around that time?

    Last May, Ant and Dec announced the gutting news that they would be taking a break. The boys are always busy with their variety of shows from Britain’s Got Talent to I’m A Celebrity.

    In a statement, Ant said: “We love making Saturday Night Takeaway, but reaching the milestone of 20 series seemed like the perfect time to pause for a little while and catch our breath.”

    Dec added: “We still have a momentous 20th series to look forward to first so we will do our best to go out (for now) with a bang in 2024.”

    Explaining their reasoning, Dec said: “We’ve decided that our 20th series next year will be our last for a little while. The show takes up such a lot of our year and we just feel we need a little breather and the show is going to take a little bit of a rest.”

    Read more: How Ant McPartlin ‘repaired’ friendship with ‘angry’ Dec Donnelly after scandal

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    Are you looking forward to the new series of Saturday Night Takeaway? You can leave us a comment on our Facebook page @EntertainmentDailyFix and let us know.



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    Rebecca Carter

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