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Tag: San Francisco 49ers

  • CHP plans San Francisco freeway exit closures in Mission District after Super Bowl LVIII

    CHP plans San Francisco freeway exit closures in Mission District after Super Bowl LVIII

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    Caltrans issued a traffic advisory Thursday, announcing that there would be multiple freeway offramp closures in San Francisco Sunday night after the end of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs.

    The Caltrans plan with the California Highway Patrol appears aimed at discouraging people from coming into San Francisco to celebrate in the event of a 49ers victory that would mark the team’s first Super Bowl win in almost three decades. Officials took similar action on the night of the NFC Championship Game almost two weeks ago.

    The closures are scheduled for multiple offramps along the U.S. 101 and I-280 corridor in San Francisco the evening of Sunday, Feb. 11.  Caltrans and CHP are assisting the San Francisco Police Department with the closures of off-ramps tentatively scheduled to start at 7 p.m. that will continue until midnight.

    The freeway exits scheduled to be closed are as follows:

    • US-101 Southbound, Cesar Chavez St.  off-ramp
    • US-101 Northbound, Cesar Chavez St. off-ramp
    • US-101 Northbound, Mission St./Duboce St. off-ramp
    • I-280 Northbound, San Jose Ave off-ramp
    • I-280 Northbound, Geneva Ave off-ramp
    • I-280 Southbound, Geneva Ave off-ramp

    “These ramp closures in San Francisco are necessary to enhance public safety due to an anticipated increase traffic and pedestrian congestion during the National Football League game scheduled for Sunday afternoon,” the statement said.

    Muni also issued an advisory regarding bus service in the the Mission during and after the game.

    Starting at 5 p.m., Muni bus service will avoid using Mission Street, 24th Street and 16th Street in the Mission District, the SFMTA said. That will continue until streets are clear.

    The following Muni routes will be re-routed:

    • 14 Mission, 14R Mission Rapid and 49 Van Ness/Mission will use Guerrero Street from 15th to Cesar Chavez streets.
    • 12 Folsom and 27 Bryant will use Potrero Street between 22nd and Cesar Chavez streets.
    • 22 Folsom, 33 Ashbury/18th Street and 55 Dogpatch will use 14th and 15th streets between Guerrero Street and South Van Ness Avenue.
    • 48 Quintara/24th Street and 67 Bernal Heights will use Cesar Chavez Street instead of 24th Street between Potrero and Valencia streets.

    On Friday, San Francisco police confirmed there would be “traffic closures in the Mission District” but did not specify which streets would be shut down or when the closures would take place. When the 49ers beat the Detroit Lions in NFC Championship Game on Jan. 28, bot Mission Street and 24th Street were closed for a period of time. 

    “Officers will have a visible presence throughout the city before, during, and after the game with safety as our priority,” police said in the released statement. “The SFPD will not tolerate violence, property destruction, or other criminal activity.”

    The statement also encouraged those participating in Super Bowl festivities “to do so respectfully and responsibly” and to avoid driving while intoxicated.

    Authorities used a similar tactic when the Golden State Warriors beat the Boston Celtics in the 2022 NBA finals, closing I-80 exits to keep Warriors fans from swarming the area around the Chase Center after the team’s Game 6 win.   

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    Dave Pehling

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  • Quest For 6: Daily updates on the Super Bowl LVIII experience in Las Vegas

    Quest For 6: Daily updates on the Super Bowl LVIII experience in Las Vegas

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    The 2024 Super Bowl is being played in Las Vegas for the first time on Sunday and KCRA 3 is there all week to capture the experience.A rematch between the Kansas City Chiefs and the San Francisco 49ers and Usher’s halftime performance are taking center stage, but sometimes the build-up to the main event can be nearly as exciting. Related Coverage| Super Bowl LVIII: A guide to the 49ers’ championship rematch against the Chiefs Michelle Dapper, Del Rodgers, Lisa Gonzales Mike Cherry and a team of KCRA 3 photographers have been going from event to event since Monday to cover as much ground as possible during Super Bowl week.This includes one-on-one interviews with celebrities and fans, attending player press conferences and everything in between. Check this story for more updates on what’s happening in Las Vegas and watch our 49ers Quest for Six specials each night this week at 7:30 p.m. on KCRA 3.7:16 a.m.: Get caught up on our recent Super Bowl 58 coverage. Christian McCaffrey named 2023 AP Offensive Player of the YearSuper Bowl 58 event provides women opportunity to experience ‘day in the life’ of NFL athletesUsher, Reba McEntire, Post Malone, Andra Day shared what to expect for their Super Bowl LVIII performances.Lamar Jackson is near-unanimous for his second AP NFL Most Valuable Player awardDonna Kelce doesn’t think she’ll be in a Super Bowl suite with Taylor Swift. Here’s whyPurdy Porsche: Fan gets luxury car decked out with design of 49ers QB ahead of Super BowlBrandon Aiyuk’s journey: From junior college in Rocklin to the Super BowlQ&A: KCRA and KMBC sports directors talk about strengths of the 49ers and ChiefsFriday 10:39 a.m.: California Gov. Gavin Newsom is Super Bowl-bound. 10:38 a.m.: Michelle Dapper asked NFL players their favorite Usher songs. 8:45 a.m.: Mike Cherry takes a look at the Super Bowl merch for sale on Super Bowl weekend in Las Vegas. See below. 10 p.m.: A San Francisco 49ers fan is going to be driving to Super Bowl LVIII in style. Adam Beeman had his Porsche decked out with designs of Niners quarterback Brock Purdy at Diamond Autosport in Sacramento. 9:30 p.m.: Del Rodgers gave an inside look at the Super Bowl fan experience. Watch below.8 p.m.: KCRA 3’s Lisa Gonzales participated in an event for women looking to experience the day in the life of NFL athletes. Coaches and former players taught participants how to read plays and run routes, among other things.7:10 p.m.: Christian McCaffrey has been named the 2023 NFL AP Offensive Player of the Year. 5:30 p.m.: The San Francisco 49ers released their practice report. Arik Armstead (knee, foot), George Kittle (toe), Ambry Thomas (ankle) and Oren Burks were limited in practice on Wednesday and Thursday. | MORE | 49ers’ Armstead receives high praise from his former Pleasant Grove coach3:55 p.m.: Sacramento Kings head coach Mike Brown is rooting for the 49ers on Sunday. His son, Cameron, is a defensive coach for San Francisco. Brown’s thoughts going into the game: “Go freakin’ Niners!”3:45 p.m.: Despite how his stage name is spelled, rap legend Tech N9ne is all in on the Kansas City Chiefs for Super Bowl LVIII. 3:20 p.m.: KCRA 3’s Michelle Dapper caught up with 49ers players and asked them what their favorite Taylor Swift song is. Most of them said they did not have one. 3:15 p.m.: We’ll be live streaming from the red carpet at the NFL Honors ceremony. 3 p.m.: KCRA 3 caught up with Niner fans arriving at the Las Vegas airport as early as Monday, ready to put on for the Red and Gold. On Thursday, the 49ers “Fan of the Year”was spotted departing from Sacramento International Airport to Vegas.

    The 2024 Super Bowl is being played in Las Vegas for the first time on Sunday and KCRA 3 is there all week to capture the experience.

    A rematch between the Kansas City Chiefs and the San Francisco 49ers and Usher’s halftime performance are taking center stage, but sometimes the build-up to the main event can be nearly as exciting.

    Michelle Dapper, Del Rodgers, Lisa Gonzales Mike Cherry and a team of KCRA 3 photographers have been going from event to event since Monday to cover as much ground as possible during Super Bowl week.

    This includes one-on-one interviews with celebrities and fans, attending player press conferences and everything in between.

    Check this story for more updates on what’s happening in Las Vegas and watch our 49ers Quest for Six specials each night this week at 7:30 p.m. on KCRA 3.

    7:16 a.m.: Get caught up on our recent Super Bowl 58 coverage.

    Friday

    10:39 a.m.: California Gov. Gavin Newsom is Super Bowl-bound.

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    10:38 a.m.: Michelle Dapper asked NFL players their favorite Usher songs.

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    8:45 a.m.: Mike Cherry takes a look at the Super Bowl merch for sale on Super Bowl weekend in Las Vegas. See below.

    10 p.m.: A San Francisco 49ers fan is going to be driving to Super Bowl LVIII in style.

    Adam Beeman had his Porsche decked out with designs of Niners quarterback Brock Purdy at Diamond Autosport in Sacramento.

    9:30 p.m.: Del Rodgers gave an inside look at the Super Bowl fan experience. Watch below.

    8 p.m.: KCRA 3’s Lisa Gonzales participated in an event for women looking to experience the day in the life of NFL athletes. Coaches and former players taught participants how to read plays and run routes, among other things.

    7:10 p.m.: Christian McCaffrey has been named the 2023 NFL AP Offensive Player of the Year.

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    5:30 p.m.: The San Francisco 49ers released their practice report. Arik Armstead (knee, foot), George Kittle (toe), Ambry Thomas (ankle) and Oren Burks were limited in practice on Wednesday and Thursday.

    | MORE | 49ers’ Armstead receives high praise from his former Pleasant Grove coach

    3:55 p.m.: Sacramento Kings head coach Mike Brown is rooting for the 49ers on Sunday. His son, Cameron, is a defensive coach for San Francisco. Brown’s thoughts going into the game: “Go freakin’ Niners!”

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    3:45 p.m.: Despite how his stage name is spelled, rap legend Tech N9ne is all in on the Kansas City Chiefs for Super Bowl LVIII.

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    3:20 p.m.: KCRA 3’s Michelle Dapper caught up with 49ers players and asked them what their favorite Taylor Swift song is. Most of them said they did not have one.

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    3:15 p.m.: We’ll be live streaming from the red carpet at the NFL Honors ceremony.

    3 p.m.: KCRA 3 caught up with Niner fans arriving at the Las Vegas airport as early as Monday, ready to put on for the Red and Gold.

    On Thursday, the 49ers “Fan of the Year”was spotted departing from Sacramento International Airport to Vegas.

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  • Kansas City, Bay Area breweries make friendly wager on Super Bowl to benefit charity

    Kansas City, Bay Area breweries make friendly wager on Super Bowl to benefit charity

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    SAN FRANCISCO — Las Vegas is the hub of sports betting but there’s a lot of friendly wagers being made for Super Bowl LVIII, including one in the Bay Area that combines football, beer and charity.

    21st Amendment Brewery is always game when it comes to making a friendly wager.

    Folks here remember the bitter 49ers’ Super Bowl loss four years ago and they hope to get some payback on Sunday.

    “We had to give them lots of beer and we had to wear Kansas City gear. I think that was the worst part of it all,” recalled 21st Amendment’s Vee Feyhling.

    In 2024, 21st Amendment was quick to respond when Boulevard Brewing Company of Kansas City suggested another bet.

    “Four years later, here we are again and they said they don’t want to bring this back up and I was like ‘oh yes we do!’” Feyhling said.

    “We like having fun with our fans. We like supporting other breweries and the Super Bowl just gives us another opportunity to do that in a really fun way,” said Adam Hall with Boulevard Brewing Company.

    While there will be beers, swag and bragging rights on the line, there really are no losers in this friendly wager. Each brewery has vowed to make a donation to a local charity.

    “We are supporting the 49ers Foundation. They are a great organization, one that helps youth and it’s a great opportunity to give back to them,” Feyhling said.

    Hall added, “We’re going to ask for a charitable donation for Win for KC. It’s a local nonprofit that supports and empowers women in sports.”

    21st Amendment is feeling confident that the 49ers can close the deal this time around but Chiefs Kingdom is certain KC will be coming home with another ring.

    “Did you watch the last game? Because that’s what everybody thought until the fourth quarter. I would say, even in Kansas City, no one’s going to turn their TVs off until the game is over,” Hall said.

    While there may be a debate on who will take home the Lombardi Trophy, the bet between the breweries is a win-win situation — not only for the charities but also for the breweries who will get to expose their brand to customers in a different region.

    “You know this rivalry with a friendly wager — it’s all about beer and helping out charity and just fun,” Feyhling said.

    “I think it’s just indicative of craft breweries at large. Just how well we get along and how we can root against each other in the game but, when all is said and done, we’re going to drink a beer whether it’s theirs or ours and we’ll cheer the champs,” Hall concluded.

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    Andrea Nakano

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  • 2/8: Prime Time with John Dickerson

    2/8: Prime Time with John Dickerson

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    2/8: Prime Time with John Dickerson – CBS News


    Watch CBS News



    John Dickerson reports on a Trump ballot eligibility case before the Supreme Court, the DOJ refusing to charge President Biden over his handling of classified documents, and how Las Vegas is preparing to welcome hundreds of thousands of Super Bowl fans.

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  • Super Bowl LVIII: A guide to the 49ers’ championship rematch against the Chiefs

    Super Bowl LVIII: A guide to the 49ers’ championship rematch against the Chiefs

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    The stage is set for a Super Bowl rematch between the Kansas City Chiefs and the San Francisco 49ers on Sunday, Feb. 11 in Las Vegas. Both teams overcame a season of peaks and valleys, nonstop headlines and the pressure to sustain the success they’ve enjoyed over the past several years. The Chiefs are looking to solidify a dynasty, while the 49ers have an opportunity to avenge their heartbreaking loss to Kansas City in Superbowl LIV. If the game itself doesn’t excite you, a highly anticipated Usher performance, wacky commercials and Taylor Swift-Travis Kelce schedule conflicts might. Super Bowl LVIII has just about everything. Here’s what to know. Details on kickoffSometimes, you can get so caught up in planning your Super Bowl that you can lose track of the time the game actually starts. Super Bowl LVIII is set to kick off at 3:30 p.m. and will be telecast on CBS. | SAVE MONEY | Score major deals on TVs in time for the Super BowlThere will be an alternate telecast airing at the same time on Nickelodeon. The telecast will open with an animated performance of the song “Sweet Victory” from “Spongebob Squarepants.”Spongebob or Tony Romo? The choice is yours.| MORE | Tom Brady speaks about the ‘respect’ he has for Patrick Mahomes, Brock Purdy ahead of Super Bowl LVIIIWhat colors are each team wearing?The Chiefs will wear their red jerseys, while the 49ers will wear white.Each season, the winners of the American Football Conference (AFC) and National Football Conference (NFC) alternate between which conference representative will be considered the home team in the Super Bowl. The home team gets the first pick over the away team of which color jersey they will wear.The Chiefs represent the AFC and are considered the home team this year.Kansas City also wore red while the Niners wore white when they met in Super Bowl LIV.| MORE | Cheer on Super Bowl-bound San Francisco 49ers at home with Niners-themed party itemsFree Usher concert!Usher was announced in September as the headlining performer for the Apple Music Super Bowl Halftime Show. The NFL released a series of ads promoting his performance that included a callback to his iconic “Confessions, Pt. II” music video. A Las Vegas performance makes all the sense in the world for Usher, who had a residency in the city from June 2022 to December 2023. Earlier in his superstar career, Usher said it was a goal of his to one day take over Las Vegas and put on an unforgettable show. He’s already been doing this, but now, the world will be watching. “It definitely has been a challenge to squeeze 30 years into 13 minutes,” he said when he addressed the media Thursday in advance of Sunday’s Super Bowl.He said he’s been asking himself, “What songs do people know me for, what songs have been a celebration of all of the journey?”| MORE | Making the trip to Super Bowl LVIII? Check out these things to do in VegasHow much does it cost to attend the game?Prices for a seat at Allegiant Stadium on Super Bowl Sunday start no lower than $5,000 across multiple ticket vendors. Below is a roundup of prices As of the morning of Feb. 5. Vivid Seats: Tickets are selling from $5,307 on Vivid SeatsStubHub: Tickets are selling from $5,394 on StubhubSeatGeek: Tickets are selling from $5,773 on SeatGeekTicketmaster: Tickets are selling from $5,800 on TicketmasterTickPick: Tickets are selling from $6,944 on TickPickTicket Network: Tickets are selling from $7,282 on Ticket NetworkKeep in mind these are the lowest ticket prices. The average price of a ticket ranges from $9,000-$12,000 across multiple vendor sites.KCRA 3’s Del Rodgers said that when he played in Super Bowl XXIII, ticket prices were $100. Both teams’ road back to the Super BowlOften in team sports, greatness can be taken for granted. Each season ends with just one champion, they’re celebrated for a few months, and then the pressure to do it again is immediately back on as if it never happened. No teams have won more playoff games than the Chiefs (13) and 49ers (8) since the 2019 postseason. The writing was probably always on the wall for them to meet in the Super Bowl again, but you wouldn’t know it based on the discourse around both teams since last spring. The Niners entered this season with a quarterback controversy on their hands. | MORE | What to know about 2 Niners players with Sacramento-area tiesBrock Purdy was thrown into the fire in 2022 as a rookie and helped San Francisco make a push to the NFC Championship Game, but he tore a ligament in his elbow in the first quarter and the team got blown out by the Philadelphia Eagles. Purdy, the last pick in his draft, went undefeated as a starter in the 2022 regular season and brought the team within one game of the Super Bowl, but ahead of the 2023 season, he was coming off an injury to his throwing arm and the 49ers still had to figure out what to do with Trey Lance, who they drafted in 2021. | MORE | Sacramento’s Bark Purdy makes Puppy Bowl finals for Most PupularPurdy and Lance competed for the starting quarterback spot in training camp. After months of media speculation, 49ers Head Coach Kyle Shanahan made it clear Purdy had won the starting spot, telling Sports Illustrated in August: “He would have to melt in practice to lose .”Trey Lance was traded to the Dallas Cowboys weeks before the season and the Niners came out the gates on a roll. The Niners won their first five games, lost the next three and then won eight straight to lock up the No. 1 seed in the NFC before losing to the Los Angeles Rams in Week 18 (when most of the Niners key players were resting for the playoffs). Despite a 13-4 season where San Francisco blew their opponents out more often than not, some still poked holes at their success.Purdy was named a finalist for the NFL’s Most Valuable Player award. Still, some argued he was being carried by his supporting cast, particularly Christian McCaffrey, who is also a finalist for MVP. The 49ers defense is loaded with talent, but they weren’t as statistically dominant as they have been in years past. In the NFC Championship Game against the Detroit Lions, the Niners trailed 24-7 at halftime and it looked like the team was going to fall a game short of reaching the Super Bowl for the third consecutive season. But in the second half, the script flipped. The Niner defense got stops, Purdy made plays and his supporting cast did too. Now all the doubters are going to have to wait a week. As for Kansas City, the reigning Super Bowl champs have been facing doubt since the first game of the season, a loss to the Detroit Lions at home. Much was made all year long of the Chiefs’ lack of reliable wide receivers. The offense in the regular season was the least dynamic it looked since Patrick Mahomes won league MVP in his first year as the starter in 2018. Mahomes still had a reliable security blanket in Travis Kelce and the guidance of one of the greatest NFL coaches ever: Andy Reid. But as the season progressed, narrow victories against weaker teams became memorable losses to playoff teams. The spotlight has been on the Chiefs since they beat the 49ers in Super Bowl 54, opening the door for them to be the next great NFL team after 20 years of dominance from Tom Brady and Bill Belichick’s Patriots. But this year, they were under the microscope like never before. Between Kelce’s headline-grabbing relationship with Taylor Swift and Mahomes’ increasing frustration with the offense’s struggles, the stage was seemingly set for the best team of the past five years to melt down. | MORE | Will Travis Kelce propose to Taylor Swift at the Super Bowl? There’s a gambling line for thatIt looked like this may not be the Chiefs’ season and they would crack under the pressure to keep their success going. It turns out, the playoffs removed all of that pressure. While much was said of the struggling Chiefs offense this season, the emergence of a truly dominant defense flew under the radar. That defense has held Kansas City’s playoff opponents to a combined 41 points in three games. Mahomes and Kelce returned to their typical playoff form and have willed the offense to victories, along with running back Isaiah Pacheco, who has had a rushing touchdown in all three games. | MORE | 49ers legend Jerry Rice had a hilarious response to Travis Kelce breaking his recordThe Niners’ quest for the sixth Super Bowl in franchise history has led them to the same destination it did four seasons ago: A matchup with a Chiefs team that keeps finding new ways to break their opponent’s hearts. But who’s to say this time won’t be different? We’re just going to have to watch and see. Daily Super Bowl Coverage The San Francisco 49ers are just one win away from securing the franchise’s sixth championship. KCRA 3 is going all in on Niners coverage live from Las Vegas every day this week leading up to the Super Bowl. Watch our specials at 7:30 p.m. from Monday through Saturday.

    The stage is set for a Super Bowl rematch between the Kansas City Chiefs and the San Francisco 49ers on Sunday, Feb. 11 in Las Vegas.

    Both teams overcame a season of peaks and valleys, nonstop headlines and the pressure to sustain the success they’ve enjoyed over the past several years.

    The Chiefs are looking to solidify a dynasty, while the 49ers have an opportunity to avenge their heartbreaking loss to Kansas City in Superbowl LIV.

    If the game itself doesn’t excite you, a highly anticipated Usher performance, wacky commercials and Taylor Swift-Travis Kelce schedule conflicts might.

    Super Bowl LVIII has just about everything. Here’s what to know.

    Details on kickoff

    Sometimes, you can get so caught up in planning your Super Bowl that you can lose track of the time the game actually starts.

    Super Bowl LVIII is set to kick off at 3:30 p.m. and will be telecast on CBS.

    | SAVE MONEY | Score major deals on TVs in time for the Super Bowl

    There will be an alternate telecast airing at the same time on Nickelodeon. The telecast will open with an animated performance of the song “Sweet Victory” from “Spongebob Squarepants.”

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    Spongebob or Tony Romo? The choice is yours.

    | MORE | Tom Brady speaks about the ‘respect’ he has for Patrick Mahomes, Brock Purdy ahead of Super Bowl LVIII

    What colors are each team wearing?

    The Chiefs will wear their red jerseys, while the 49ers will wear white.

    Each season, the winners of the American Football Conference (AFC) and National Football Conference (NFC) alternate between which conference representative will be considered the home team in the Super Bowl. The home team gets the first pick over the away team of which color jersey they will wear.

    The Chiefs represent the AFC and are considered the home team this year.

    Kansas City also wore red while the Niners wore white when they met in Super Bowl LIV.

    | MORE | Cheer on Super Bowl-bound San Francisco 49ers at home with Niners-themed party items

    Free Usher concert!

    LAS VEGAS, NEVADA - MAY 15: Singer/songwriter Usher performs during the 2022 Lovers &amp&#x3B; Friends music festival at the Las Vegas Festival Grounds  on May 15, 2022 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images)

    Usher was announced in September as the headlining performer for the Apple Music Super Bowl Halftime Show.

    The NFL released a series of ads promoting his performance that included a callback to his iconic “Confessions, Pt. II” music video.

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    A Las Vegas performance makes all the sense in the world for Usher, who had a residency in the city from June 2022 to December 2023.

    Earlier in his superstar career, Usher said it was a goal of his to one day take over Las Vegas and put on an unforgettable show. He’s already been doing this, but now, the world will be watching.

    This content is imported from Twitter.
    You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    “It definitely has been a challenge to squeeze 30 years into 13 minutes,” he said when he addressed the media Thursday in advance of Sunday’s Super Bowl.

    He said he’s been asking himself, “What songs do people know me for, what songs have been a celebration of all of the journey?”

    | MORE | Making the trip to Super Bowl LVIII? Check out these things to do in Vegas

    How much does it cost to attend the game?

    Prices for a seat at Allegiant Stadium on Super Bowl Sunday start no lower than $5,000 across multiple ticket vendors.

    Below is a roundup of prices As of the morning of Feb. 5.

    Keep in mind these are the lowest ticket prices. The average price of a ticket ranges from $9,000-$12,000 across multiple vendor sites.

    KCRA 3’s Del Rodgers said that when he played in Super Bowl XXIII, ticket prices were $100.

    Both teams’ road back to the Super Bowl

    Often in team sports, greatness can be taken for granted.

    Each season ends with just one champion, they’re celebrated for a few months, and then the pressure to do it again is immediately back on as if it never happened.

    No teams have won more playoff games than the Chiefs (13) and 49ers (8) since the 2019 postseason. The writing was probably always on the wall for them to meet in the Super Bowl again, but you wouldn’t know it based on the discourse around both teams since last spring.

    The Niners entered this season with a quarterback controversy on their hands.

    | MORE | What to know about 2 Niners players with Sacramento-area ties

    Brock Purdy was thrown into the fire in 2022 as a rookie and helped San Francisco make a push to the NFC Championship Game, but he tore a ligament in his elbow in the first quarter and the team got blown out by the Philadelphia Eagles.

    Purdy, the last pick in his draft, went undefeated as a starter in the 2022 regular season and brought the team within one game of the Super Bowl, but ahead of the 2023 season, he was coming off an injury to his throwing arm and the 49ers still had to figure out what to do with Trey Lance, who they drafted in 2021.

    | MORE | Sacramento’s Bark Purdy makes Puppy Bowl finals for Most Pupular

    Purdy and Lance competed for the starting quarterback spot in training camp. After months of media speculation, 49ers Head Coach Kyle Shanahan made it clear Purdy had won the starting spot, telling Sports Illustrated in August: “He would have to melt in practice to lose [the job].”

    Trey Lance was traded to the Dallas Cowboys weeks before the season and the Niners came out the gates on a roll.

    The Niners won their first five games, lost the next three and then won eight straight to lock up the No. 1 seed in the NFC before losing to the Los Angeles Rams in Week 18 (when most of the Niners key players were resting for the playoffs).

    Despite a 13-4 season where San Francisco blew their opponents out more often than not, some still poked holes at their success.

    Purdy was named a finalist for the NFL’s Most Valuable Player award. Still, some argued he was being carried by his supporting cast, particularly Christian McCaffrey, who is also a finalist for MVP.

    The 49ers defense is loaded with talent, but they weren’t as statistically dominant as they have been in years past.

    In the NFC Championship Game against the Detroit Lions, the Niners trailed 24-7 at halftime and it looked like the team was going to fall a game short of reaching the Super Bowl for the third consecutive season.

    But in the second half, the script flipped.

    The Niner defense got stops, Purdy made plays and his supporting cast did too. Now all the doubters are going to have to wait a week.

    As for Kansas City, the reigning Super Bowl champs have been facing doubt since the first game of the season, a loss to the Detroit Lions at home.

    Much was made all year long of the Chiefs’ lack of reliable wide receivers. The offense in the regular season was the least dynamic it looked since Patrick Mahomes won league MVP in his first year as the starter in 2018.

    Mahomes still had a reliable security blanket in Travis Kelce and the guidance of one of the greatest NFL coaches ever: Andy Reid. But as the season progressed, narrow victories against weaker teams became memorable losses to playoff teams.

    The spotlight has been on the Chiefs since they beat the 49ers in Super Bowl 54, opening the door for them to be the next great NFL team after 20 years of dominance from Tom Brady and Bill Belichick’s Patriots.

    But this year, they were under the microscope like never before. Between Kelce’s headline-grabbing relationship with Taylor Swift and Mahomes’ increasing frustration with the offense’s struggles, the stage was seemingly set for the best team of the past five years to melt down.

    | MORE | Will Travis Kelce propose to Taylor Swift at the Super Bowl? There’s a gambling line for that

    It looked like this may not be the Chiefs’ season and they would crack under the pressure to keep their success going. It turns out, the playoffs removed all of that pressure.

    While much was said of the struggling Chiefs offense this season, the emergence of a truly dominant defense flew under the radar.

    That defense has held Kansas City’s playoff opponents to a combined 41 points in three games. Mahomes and Kelce returned to their typical playoff form and have willed the offense to victories, along with running back Isaiah Pacheco, who has had a rushing touchdown in all three games.

    | MORE | 49ers legend Jerry Rice had a hilarious response to Travis Kelce breaking his record

    The Niners’ quest for the sixth Super Bowl in franchise history has led them to the same destination it did four seasons ago: A matchup with a Chiefs team that keeps finding new ways to break their opponent’s hearts.

    But who’s to say this time won’t be different? We’re just going to have to watch and see.

    Daily Super Bowl Coverage

    The San Francisco 49ers are just one win away from securing the franchise’s sixth championship.

    KCRA 3 is going all in on Niners coverage live from Las Vegas every day this week leading up to the Super Bowl.

    Watch our specials at 7:30 p.m. from Monday through Saturday.

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  • 49ers’ Christian McCaffrey looks to follow his father’s Super Bowl-winning footsteps

    49ers’ Christian McCaffrey looks to follow his father’s Super Bowl-winning footsteps

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    LAS VEGAS — Lisa McCaffrey is nervous as Super Bowl LVIII approaches on Sunday.

    “I’m trying to stay calm,” she said over coffee Monday in a hotel lobby on The Strip. “I’m trying to stay busy. I’m trying not to think about it until opening kickoff.”

    It’s a familiar feeling for McCaffrey. Her husband, Ed McCaffrey, won three titles as a wide receiver for the San Francisco 49ers and Denver Broncos. And now her son, Christian McCaffrey, is set to play a central role when the 49ers take on the Kansas City Chiefs for all the marbles Sunday.

    “I’m probably even more nervous this time because it’s one of my kids,” she said. “But I definitely was stressed out back then, too.”

    That past was immortalized in magazine form 25 years ago, right after Ed McCaffrey won his final Super Bowl with the Broncos in January 1999.

    Denver had beaten the Atlanta Falcons. That’s when a 2 1/2-year-old Christian McCaffrey, wearing Ed’s No. 87 jersey that was far too big for him, sprinted across layers of confetti on the field in Miami to produce an image that Sports Illustrated would feature as one of its full-spread lead photos.

    Her husband had won another championship, so that stress was gone. But Lisa suddenly faced another worry as her young son was weaving in and out of traffic on a busy post-Super Bowl football field.

    “I think I lost Christian at one point,” she said. “I remember being exasperated.”


    Christian McCaffrey and his older brother Max run on the field in Miami after the Broncos’ Super Bowl win in 1999. (Robert Beck / Sports Illustrated via Getty Images)

    The future NFL star was already a prodigious runner then.

    “He started walking around seven months, which was unusually early,” Lisa McCaffrey said. “I know that sounds bizarre, you can not believe me — but I swear that’s the truth. Ask his pediatrician. He was doing things his mind was not ready to do. It was like, ‘Please, don’t hang on the chandelier.’

    “Christian’s brain was moving at a normal rate, but his body was moving faster.”

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    He was also ready to play tackle football at an exceptionally young age, and one such game featuring his older brother, Max McCaffrey, and several other players’ children broke out on the Super Bowl field in Miami that night.

    Christian McCaffrey says he was too young to recall that night, but Kyle Shanahan remembers the postgame scenes of that era. The 49ers coach was a college freshman at the time and his dad, Mike Shanahan, was the Broncos coach who had just helped Denver to back-to-back Super Bowl titles.

    “I always loved Ed and I knew that he had a bunch of crazy boys,” Kyle Shanahan said. “They all just played tackle football outside the games together and killed each other all the time.”

    Two decades later, Ed and Christian McCaffrey have a chance to become just the second father-son duo to win a Super Bowl as players with the same team, joining Steve and Zak DeOssie for the New York Giants. And the chance to do so has the younger McCaffrey astounded by all the 49ers’ links to the past.

    “It’s surreal, man,” he said. “Not just with Kyle and Mike Shanahan. My dad played with (49ers QB coach) Brian Griese. He played with (49ers co-running backs coach) Anthony Lynn. A lot of Kubiak connections. Bobby Turner was the running backs coach when my dad was in Denver.

    “Even though I didn’t grow up in San Francisco, it feels like home to me. All the names that are in our building are the same names that I remember my dad would say, and it’s just the next generation of them. It is really cool to be able to go to work with all of those guys, knowing that we’re cut from the same cloth.”

    Perhaps it’s not surprising, then, that the current 49ers vividly remind the McCaffreys of the 1994 team that won the franchise’s most recent Super Bowl title.

    After the New York Giants cut Ed McCaffrey in 1994, he signed with the star-studded 49ers.

    “That’s when I really learned what great culture was all about,” McCaffrey said in Las Vegas on Tuesday. “We were welcomed by everyone on the team.”

    McCaffrey was unsure about his chances of making the 49ers’ roster. Center Bart Oates and his wife, Michelle, welcomed Ed, Lisa and their newborn son Max — the first of four McCaffrey boys, born in May 1994 — into their home so that the young couple wouldn’t have to buy or rent a house amid all that uncertainty.

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    Max McCaffrey, oldest son of Colorado’s first family of football, is hoping to stick with the 49ers

    McCaffrey ended up making the roster. He and Lisa experienced the entire season’s journey, from the early blowout loss to the Philadelphia Eagles to the monumental NFC Championship Game win over the Dallas Cowboys to Super Bowl XXIX, a blowout victory for the 49ers over the San Diego Chargers.

    “I remember that team feeling like it was a family,” Lisa McCaffrey said. “Everyone liked each other. They were kind to each other. There were team dinners that included all the wives. Even us — Ed was low man on the totem pole behind Jerry Rice. He barely sniffed the field, but they treated everybody really, really well — like they do now. I had never been part of an NFL team that was as warm and kind and open.”

    That openness carried forward into the decades ahead. Harris Barton, a fixture on the 49ers offensive line of that era, hosted many of those 1994 team dinners. Twenty years later, when Christian McCaffrey enrolled at Stanford, Barton and his wife, Megan — who still live in Palo Alto — opened their doors to the next generation.

    “When Christian would get sick at Stanford, he’d go over there and they’d take care of him,” Lisa McCaffrey said. “They really took him under their wing.”

    Said Ed McCaffrey: “From Steve Young right on down to every guy on the team, they welcomed us with open arms. It was a completely unselfish team where guys competed against each other, but rooted for each other at the same time and pushed each other to be the best. There was such a high standard and expectation as a player to perform well and live up to their standard.

    “A lot of those players, even though I was only there for about seven months, are dear friends to this day. It felt like we were there 10 years.”

    McCaffrey would follow Mike Shanahan, the offensive coordinator of that 49ers team, to Denver after Shanahan signed on to be the head coach of the Broncos in 1995. The era that followed saw Christian McCaffrey enter the world. It also saw the most important developmental years of Kyle Shanahan’s career as a player.

    The future 49ers coach, a high school wide receiver at the time, began idolizing Ed McCaffrey.

    “(Christian’s) dad was my hero,” Shanahan said. “I cut my shoes like him. I wore my shoulder pads like him.”

    Shanahan said he even shook his head after making catches in a way that resembled McCaffrey. His jersey number in high school and at college in Texas, 87, was also an homage to Ed.

    “I didn’t know that until after he had grown up,” Ed McCaffrey said, laughing. “I’m honored and flattered. If I had known he was emulating me, I would have behaved a little better.”


    Ed McCaffrey won three Super Bowls as a player — and his No. 87 was later worn by Kyle Shanahan during his high school and college playing career. (Allen Kee / Getty Images)

    Both Ed and Lisa McCaffrey were thrilled when the 49ers traded with the Carolina Panthers for their son last season.

    “We knew he was going to an incredible organization,” Lisa said. “There was a winning atmosphere that we were familiar with all those years ago. And you don’t have that on every winning team. You just don’t.”

    Christian McCaffrey, meanwhile, isn’t shy about expressing how much he’d enjoy sharing the title of Super Bowl champion with his father. He’s one win away from that.

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    Brock Purdy welcomed Christian McCaffrey to the 49ers, and it’s still paying off

    “It would definitely would be cool,” he said. “We were fortunate enough to have a dad who won three Super Bowls, had a lot of success, played 13 years, but also did it the right way and was a great father. He taught all of us how to play the game and do it the right way. To be able to share that moment with him would be awesome.”

    It’s a moment that Kyle Shanahan would love to see, too. Like the McCaffreys, he’s been part of this 49ers fabric for a long time. And he therefore knows what a Super Bowl victory would mean, not just to the current team but also to the larger story of connection that underlies all of this.

    “It’s really special to think about it now and the history we have with all that stuff,” Shanahan said. “We’re back, and nothing’s really changed.”

    (Top photos: Cooper Neill / Getty Images and Robert Beck / Sports Illustrated via Getty Images)



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    The New York Times

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  • Super Bowl Sunday: The game, the parties, the teams—what’s America’s favorite part?

    Super Bowl Sunday: The game, the parties, the teams—what’s America’s favorite part?

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    History of the Super Bowl


    A look at the most pivotal moments in Super Bowl history

    05:28

    Super Bowl Sunday famously brings people together — and for a lot of different reasons. For many self-described football fans, their favorite part is watching the game itself. Among non-football fans, more say their favorite part is watching the commercials, along with partying with friends and seeing the halftime show. 

    Americans split over who they want to win the big game this year. In the West they tend to be rooting for the 49ers, in the Midwest more for the Chiefs.

    For just over half of the country, it doesn’t matter who wins the 2024 Super Bowl, and this group is more interested in the parties and the commercials than the game itself. Which team wins matters more to football fans. 

    who-want-to-win.png

    want-to-win-by-region.png

    And for some, a little betting is part of the fun. About one in five U.S. adults say they are at least somewhat likely to wager some money on this year’s Super Bowl. And football fans are more than four times as likely as non-fans to say they’ll do so.

    betting-by-fans.png

    After the game, the parties and the ads, some might want a day off. About a third of football fans — particularly younger fans — would like the day after the Super Bowl to be a federal holiday.

    holiday-by-fans.png

    holiday-fans-by-age.png


    This CBS News/YouGov survey was conducted with a nationally representative sample of 1,791 U.S. adult residents interviewed between January 29-February 2, 2024. The sample was weighted according to gender, age, race, and education based on the U.S. Census American Community Survey and Current Population Survey, as well as past vote. The margin of error is ±3.1 points.

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  • How To Watch The Super Bowl Online & On TV: Livestream, Halftime Show, More

    How To Watch The Super Bowl Online & On TV: Livestream, Halftime Show, More

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    Deadline may receive commission from some products and services linked in this post.

    Super Bowl LVIII pitting defending NFL champions the Kansas City Chiefs and the San Francisco 49ers is set for Sunday, February 11, 2024 at Allegiant Stadium in Las Vegas.

    The game, scheduled to kick off at 6:30 p.m. ET/3:30 p.m. PT, will be broadcast live on CBS and stream on Paramount+, with a kid- and family-focused simulcast on Nickelodeon and a Spanish-language broadcast on Univision in the network’s first-ever national broadcast of an NFL game. It will also be available in Spanish on Vix.

    A livestream is also available on CBS through DirecTV Stream, which offers a five-day free trial. The game will also be available on mobile via NFL+.

    The game is a rematch of the 2020 Super Bowl won by the Chiefs, who will be playing in their fourth Super Bowl in five years; they lost in 2021 to Tom Brady’s Tampa Bay Buccaneers before beating the Philadelphia Eagles 38-35 last year.

    That matchup drew an average of 115.1 million viewers, making it the most-watched Super Bowl across platforms of all time.

    The 49ers are looking for their first Super Bowl win since 1994.

    Halftime Show + Singers

    https://www.youtube.com/watch?v=QcRLTbQxgcI

    This year, the famed Super Bowl Halftime Show will be headlined by eight-time Grammy winner Usher, coming a year after Rihanna’s showcase became the most-watched of all time with more than 121 million viewers. Usher is no stranger to Las Vegas, having just wrapped residency in December that began in July 2022.

    RELATED: Super Bowl Halftime Shows Through The Years – Photo Gallery

    Ahead of this year’s kickoff, Reba McEntire is set to sing the national anthem, Post Malone will sing “America the Beautiful” and Andra Day will sing “Lift Every Voice and Sing.” DJ Tiësto will perform during breaks in the game. Those performances will happed in the 3-3:30 p.m. PT hour.

    Announcing teams

    Jim Nance and Tony Romo will handle the call for the CBS broadcast and Paramount+ stream, joined by NFL on CBS sideline regulars Tracy Wolfson, Evan Washburn and Jay Feely and rules analyst Gene Steratore. (Armando Quintero and Benny Ricardo call CBS’ SAP coverage in Spanish.)

    The sure-to-be slime-heavy Nickelodeon broadcast returns with CBS Sports’ Noah Eagle and Nate Burleson calling the game joined by Nick personalities real (Young Dylan and Dylan Schefter) and 2-D (SpongeBob SquarePants, Patrick Star, Sandy Cheeks and Larry the Lobster, along with Dora and Boots from Dora the Explorer).

    On Univision and Vix, TUDN’s Rames Sandoval and Memo Schutz will call the game alongside Martín Gramática and Diana Flores.

    Programming lineup

    CBS SPORTS: CBS and Paramount+ will air more than seven hours of pre-game on its platforms and feeds from its Bellagio HQ, highlighted by a four-hour The NFL Today (the pregame, game, halftime and postgame coverage will all be in 1080p HDR and 4K HDR).

    Here is Sunday’s CBS/Paramount+ schedule:

    11:30 a.m. ET/8:30 a.m. PT
    NFL Slimetime (with Burleson and Young Dylan)

    Noon ET/9 a.m. PT
    Road to the Super Bowl

    1 p.m. ET/10 a.m. PT
    You Are Looking Live! (an original documentary about the origins of The NFL Today)

    2 p.m. ET/11 a.m. PT
    The NFL Today (James Brown with analysts Phil Simms, Bill Cowher, Nate Burleson, Boomer Esiason and JJ Watt, and lead NFL insider Jonathan Jones)

    6 p.m. ET/3 p.m. PT
    Super Bowl on CBS Kickoff Show

    6:30 p.m. ET/3:30 p.m. PT
    Super Bowl LVIII

    UNIVISION/VIX: The network’s main Super Bowl coverage begins at 5 p.m. ET/2 p.m. PT from its Caesars Palace HQ with Camino al Super Bowl, followed by La Previa at 3 p.m. PT ahead of kickoff. All will be available on Univision and Vix.

    Postgame programming

    CBS has given its coveted post-Super Bowl time slot to the series premiere of Tracker, the drama starring This Is Us alum Justin Hartley. Based on the bestselling Jeffrey Deaver novel The Never Game, the series follows a lone-wolf survivalist who roams the country as a “reward seeker,” using his tracking skills to help private citizens and law enforcement solve all manner of mysteries while contending with his own fractured family. Robin Weigert, Abby McEnany, Eric Graise and Fiona Rene also star.

    After the late local news, CBS and Paramount+ will air special editions of their late-night shows The Late Show with Stephen Colbert and After Midnight.

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  • Will the Super Bowl ever be behind a streaming paywall? Here’s what it’d take

    Will the Super Bowl ever be behind a streaming paywall? Here’s what it’d take

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    The year is 2045. Fourth week in February. After a grueling 21-week regular season and five rounds of playoffs, the Super Bowl matchup is set: Buffalo Bills versus London Jaguars. The NFL is anticipating 130 million viewers will stream the game on Netflix, which serves as the exclusive home of the Super Bowl following a multibillion-dollar deal the company signed with the league in 2040.

    Those who don’t have a subscription to the streaming service can pay $149 for a one-month trial that includes access to the game through one of Netflix’s 10 Megacast Super Bowl feeds. One popular Megacast option will be the Legends Room, where retired players Patrick Mahomes, Josh Allen and C.J. Stroud interact live with viewers while watching the game. Adam Amin, Greg Olsen and Laura Rutledge will call the game on Netflix’s main NFL channel.

    Sound far-fetched? Maybe it would have been 10 years ago. While a thought exercise on the NFL making the Super Bowl a pay-per-view event is nothing new, what is new is the era we are living in. Last month’s first-ever exclusive, live-streamed NFL playoff game on Peacock felt like a seismic moment.

    Peacock paid $110 million to air the Kansas City Chiefs’ 26-7 win over the Miami Dolphins in the AFC wild-card round, an attempt to add to its tally of 30 million subscribers. Antenna, a research firm that tracks streaming data, estimated that Peacock had 2.8 million sign-ups over a three-day window around the wild-card game, which averaged 23 million viewers. It was the single biggest subscriber acquisition moment ever measured by Antenna.

    Is the Super Bowl behind a paywall an inevitability in the next 40 years or so?

    “Given the rate of cord-cutting is over 7 percent, or five million homes gone every year, the odds are very good that the Super Bowl will be on a streaming platform in ‘our’ lifetime,” said Michael Nathanson, the co-founder and senior managing director of research firm MoffettNathanson, which provides trends in media, communications and technology to institutional investors.

    NFL officials have repeatedly stated that the league is committed to broadcast television and the broad distribution of games. Hans Schroeder, the NFL’s executive vice president of media distribution, told reporters last month, including The Athletic, that “you can’t reach 190 million people throughout the course of the year without having very broad distribution of your content, and that’s always been a bedrock for us. … Every one of our games is on broadcast television, at least in their market, and probably 90 percent of our games are on broadcast as their core platform. For us, it remains really important.”

    Sean McManus, the longtime chairman of CBS Sports, who is retiring from his post later this year, noted that such a conversation can’t happen until after this current set of NFL media rights expires. The league’s media rights agreements with CBS, NBC, Fox, ESPN and Amazon are worth about $110 billion and run through the 2033 season.

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    “There’s no immediate worry,” McManus said. “(NFL commissioner) Roger Goodell has been very upfront that broad distribution is part of the reason the NFL is successful as it is. Yes, the NFL expanded with some games on Peacock, including a playoff game. … But when you have 56 million people watching the AFC Championship Game (on CBS), that’s a great success story. I can’t speak for Netflix, Amazon or Apple whether it makes business sense for them to pay hundreds of millions for a playoff game, but I do know linear television is extremely important to the success of the NFL.”

    Along with McManus, David Levy, the former president of Turner Sports and now the co-CEO of Horizon Sports & Experiences, a sports marketing agency and consultancy, also believes that the Super Bowl will remain on broadcast, free-to-air television for years to come.

    “Broadcast and free-to-air is still the largest reach vehicle,” Levy said. “You’re always building your next generation of fans, and they want the place to get the largest reach. Thirty years from now? I can’t answer that because I don’t know who will be the commissioner of the NFL and who would be owning these teams.”

    Levy was very positive about the NFL product appearing on streaming services. But he noted an important point: Any streaming service airing the Super Bowl exclusively would need its own production capabilities and enough of a proof of concept with production elements where the NFL would feel confident to put its most important property in their hands. That’s not something Netflix or Apple have at the moment.

    “Everyone expects to turn on network television and see a Super Bowl,” said Tracy Wolfson, the NFL sideline reporter who is calling Sunday’s game for CBS. “I think you alienate those that cannot watch it. I wouldn’t be surprised if we see more playoff games there, but I think when it comes to the Super Bowl, it is how many eyeballs and making sure it is available for all to watch.”

    Kansas City Chiefs


    A Super Bowl behind a streaming paywall seems far-fetched. But 10 years ago, it was hard to imagine a Chiefs-Dolphins playoff game on something called Peacock. (Jamie Squire / Getty Images)

    William Mao, a senior vice president of global media rights at Octagon, a sports and entertainment agency, believes we are not likely in the next 20 to 25 years to see a Super Bowl airing exclusively on a streaming service in the U.S. if free-to-air TV penetration (remains larger than any single subscription video-on-demand base. He said his answer would change only when (or if) a paywall streamer has the subscriber reach capacity near to the free-to-air penetration of today.

    “So long as the Super Bowl continues to be the most-watched live TV broadcast by a wide margin, it will remain available on free-to-air in some shape or form,” Mao predicted. “The aggregation of 100 million-plus viewers on a single broadcast remains too big of an advertising draw to exclusively paywall, and all signs point to the continued upswing in Super Bowl ratings and ad rates via its current distribution.

    “Could there come a point in the future where something else knocks the Super Bowl off the top perch? Sure, never say never. But right now the gap between the first and second most-watched broadcasts in America is over 60 million viewers. So why would the NFL upset its own dominant and extremely lucrative standing?”

    Mao pointed out that the Super Bowl is unique because it draws in tons of casual viewers. People watch the game for a variety of reasons, including the commercials and halftime music acts. He wondered if top music performers would continue to perform the halftime show at little cost if the broadcast was behind a paywall and not guaranteed to reach the same-sized audience. There would also be some folks in Congress with an interest if the NFL headed down this road.

    This discussion feels much more relevant in 2024 because of the Peacock game. We don’t know how many new subscribers will stick with Peacock long-term, and the game was not 100 percent exclusively streaming because it appeared on free-to-air television in Kansas City and Miami. But the NFL placed one of its premium inventory games behind a paywall.

    “The Peacock number was solid, and the broadcast provided an informative reference point for future NFL games that get similarly distributed,” Mao said. “For example, will a 40 percent lesser ad load become the norm for streamer games? But there are still many moves between shifting one of many wild-card games to a streamer versus moving the biggest game of the year. In my view, the Super Bowl should be one of the last things to go exclusively behind a paywall in the NFL’s portfolio.”

    It’s not easy to come up with a price point for a Super Bowl behind a paywall. Is there a ceiling for what is far and away the most popular communal TV experience for Americans every year (as well as close to nine million Canadians)? Going back to the hypothetical lede of this article: Say Netflix got 30 million new signups for a Super Bowl experience at $149. That’s nearly $4.5 billion. That doesn’t include advertising revenue. There would be a ton of subscriber churn post-Super Bowl, for sure, but there would also be those who stay with the product and then pay for the annual subscription.

    “I don’t think the question is about a single-game price point,” Mao said. “If the Super Bowl were to have an exclusive streaming future, it would first more likely be as part of a set of broader rights.”

    When I posed the pricing point question to Nathanson, he said it was hard to figure out a definitive number.

    “That’s a good question,” Nathanson said. “How many people paid $6 for a wild-card game pay-per-view on Peacock? It would obviously be multiples (more than that).”

    We are unlikely to see the NFL head down this road in the short- or medium-term. But ask yourself if, back in 2014, you imagined that you would ever have to pay to watch an NFL playoff game.

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    GO DEEPER

    Behind the scenes with the NFL on CBS: How stats and graphics get to your TV


    • Major sports outlets always send a small army to the Super Bowl site. Las Vegas has amplified that. Here are the coverage plans for CBS Sports, DraftKings/VSiN, ESPN, NBC Sports and NFL Network.

    • The challenge for the CBS Sports production team for Super Bowl LVIII, if Taylor Swift makes it to the game to watch Travis Kelce and the Chiefs take on the San Francisco 49ers, is navigating how often you incorporate images of the singer into the broadcast. I talked to previous Super Bowl producers about it.

    • In case you missed it, here’s a deep dive on how Greg Olsen should approach the 2024 NFL season.

    • If interested in how a beat reporter approaches covering a team in the Super Bowl, I did a 40-minute podcast with Nate Taylor, who covers the Chiefs for The Athletic. Tim Kawakami, The Athletic’s Bay Area columnist who has written on the 49ers for years, will be the guest Tuesday.

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    Why the Chiefs are the NFL’s blueprint and the 49ers are an outlier: Sando’s Pick Six

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    As Super Bowl week begins for Chiefs and 49ers, 10 compelling stories to follow

    (Photo of a promotional display for Super Bowl LVIII on CBS outside of the Bellagio hotel in Las Vegas: Ethan Miller / Getty Images)



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    The New York Times

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  • San Francisco 49ers, Kansas City Chiefs To Face Off At Super Bowl LVIII

    San Francisco 49ers, Kansas City Chiefs To Face Off At Super Bowl LVIII

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    On Feb. 11, the San Francisco 49ers will face off against the Kansas City Chiefs, who have three Super Bowl wins since 2019 already under their belts. What do you think?

    “It’s a long shot, but if the Chargers win, the payout’s going to be huge.”

    Clinton Alwan, Infomercial Extra

    “I’ll take any reason to get drunk in my neighbor’s living room.”

    Anthony Asnani, Charcuterie Arranger

    “We’re doing another Super Bowl this year?”

    Kiki DiToma, Systems Analyst

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  • Brock Purdy managed up, managed down and saved the 49ers

    Brock Purdy managed up, managed down and saved the 49ers

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    SANTA CLARA, Calif. — The most important run of the night may not have been by Christian McCaffrey. Or Deebo Samuel. Or even by George Kittle on one of his epic catch-and-runs.

    Nope. It was probably by the game manager. The most momentum-seizing, back-breaking, Lions-taming runs, a case could be made, were by Brock Purdy, the conductor of a 17-point comeback in the San Francisco 49ers’ 34-31 win Sunday over Detroit in the NFC Championship Game.

    “I’m blocking my man, and next thing I know I hear screaming,” left guard Aaron Banks said from the party in the 49ers locker room at Levi’s Stadium after the game. “And Brock is 20 yards downfield.”

    One candidate was Purdy’s 21-yard scramble on second-and-11 in the third quarter. He took off up the middle and turned on his baby burners to get away from Lions defensive back Brian Branch. Two plays after the defense forced a turnover, Purdy had the 49ers first-and-goal at Detroit’s 4-yard line. McCaffrey finished the drive with a 1-yard score to tie the game at 24.

    Purdy’s scamper was symbolic of the 49ers’ aggressive mood. Red-zone issues wouldn’t get in the way this time. A field goal wasn’t an option.

    He might’ve scored himself if not for Samuel.

    “He ran right into me and bounced off,” Samuel said. “I feel like if I would’ve made that block, he probably would’ve scored.”

    Another candidate was Purdy’s breathtaking scramble on the first play of the next drive. McCaffrey missed the block on blitzing Detroit safety Ifeatu Melifonwu. But Purdy ducked beneath what would’ve been an 8-yard sack on first down, spun to his left and scooted towards the sidelines. Before getting tackled, he threw a laser along the sidelines to Kyle Juszczyk for a toe-tapping first down. It was the first play on the drive that produced the go-ahead field goal. It was the first sign Purdy was in his bag.

    Another option, maybe the best one, was his third-and-4 run on what amounted to the game-winning drive to send the 49ers to the Super Bowl against Kansas City. With just under five minutes left, and the 49ers just across midfield, Detroit was desperate for a stop. But Purdy stepped up in the pocket and took off again. He escaped the grasp of Lions sack specialist Aidan Hutchinson, slipped the diving clutches of linebacker Jack Campbell, and outran linebacker Alex Anzalone to the edge.

    After turning up the field, weaving into open space, Purdy didn’t slide. He dove head first. Because he wanted every yard. Because scared money don’t make money. Because championships aren’t won with passivity.

    Purdy has been typecast by many as the prototypical game manager. A passenger more than a driver. A beneficiary more than a benefactor. A loss preventer more than a victory retriever. The game manager label is basically a pejorative in modern quarterback discourse.

    But Sunday, the 49ers needed something more. Their season was on the line. Their championship hopes were slipping away.

    Purdy became who they needed him to be: a playmaker, a difference maker. In the second half, he was 13-for-16 passing for 174 yards and a touchdown. No interceptions. His 49 rushing yards was the best evidence he wasn’t merely a passenger in this historic comeback. He was driving.

    “I thought it was the difference between winning and losing,” head coach Kyle Shanahan said of Purdy’s scrambling. “He made some big plays with his legs, getting out of the pocket, moving the chains on some first downs, some explosives. He competed his ass off today. Wasn’t easy for any of us. He kept grinding. He was unbelievable there in the second half.”

    In the NFC divisional round, Purdy overcame his struggles to come up clutch on the final drive, marching the 49ers to the game-winning score. He one-upped himself for the NFC title, leading San Francisco from 17 points down.

    He orchestrated a run of 27 points over five consecutive drives, flipping the script on the Lions.

    “When I’m down 17 at half,” Purdy said, “honestly I’m thinking, ‘Alright God. You’ve taken me here. Win or lose, I’m gonna glorify you.’ That’s my peace. That’s the joy. That’s the steadfastness. That’s where I get it from. That’s the honest truth.”

    Detroit had a significant hand in its own demise. Dropping passes. Passing on field goals in favor of pride and pattern. Purdy made sure all their misdeeds were punished.

    It was more than enough to add some texture to the debate about Purdy. At least to give his detractors pause. At least to recognize the possibility his ceiling might be even higher than his halo. He may not be on the level of the probable MVP Lamar Jackson or uber-talented Josh Allen. Joe Burrow and Justin Herbert are more coveted talents.

    But Purdy isn’t home.


    Brock Purdy did it with his legs as well as arm Sunday, rushing for 49 key second-half yards to help spark the 49ers’ comeback over the Lions. (Thearon W. Henderson / Getty Images)

    “I don’t have enough good things to say about Brock,” McCaffrey said. “All he’s done since he’s been here is play at an elite level. And everything starts with him. We’re lucky he’s our quarterback. He takes a lot of heat for absolutely no reason. All he’s done is been a great leader and a great player.”

    Purdy doesn’t have a big arm. Or the blazing athleticism. His inexperience shows up at times. His accuracy can abandon him. He’s had enough interceptions dropped to convince you he must be living right. He put up some astounding statistics, throwing his name into the MVP conversations, but he’s also had some moments to make the thought of him winning the league’s highest honors a bit ridiculous.

    All of that was evident in the first half on Sunday. It was the version of Purdy so easy to question, to scoff at when mentioned with the elite. He completed just 47 percent of his passes the first two quarters — including an interception that set up a Detroit touchdown — and missed several other throws. The potent 49ers offense, against a vulnerable defense, mustered just seven first-half points.

    The entire Bay Area was asking to speak to the manager.

    That’s when Purdy emerged. The young man with a wholesome smile, responsible attire and at-your-service humility.

    “My faith never wavered,” 49ers safety Tashaun Gipson Sr. said of his quarterback. “I’ve been saying it all year. You’ve got a guy like that who can control the game, who knows where to go and when to go with the ball. I’m happy he’s on my team. I’ll tell y’all that. I never worry. When Purdy needs to put up points, that’s when he’s at his best.”

    What pulled the 49ers through was the immeasurables of Purdy. The gunslinger mentality. The mid-major resolve. The Mr. Irrelevant chip on his shoulder. The little guy toughness.

    Like that heart-stopping throw to Jauan Jennings on third-and-4 with the 49ers down 17. Purdy scrambled, stopped short of the line of scrimmage and threw a pass across his body to the middle. It was more like an alley-oop, and Jennings needed all of his 6-foot-3 frame and 6-foot-4 wingspan to snag the one-handed catch and keep the drive alive. It was Patrick Mahomesian.

    But most of all, the heart. Purdy isn’t afraid of the pressure. He can look rattled sometimes, but not enough to shake him into a shell. His will to win took over Sunday.

    The play of the game, his deep chuck to Brandon Aiyuk, was him being the opposite of a game manager. With the 49ers down two touchdowns, and after the defense had just come up with a massive turnover on downs, Purdy wasn’t looking to play it safe.

    He was trying to make a play. He sensed they needed something big and he went for it.

    “In that moment,” Purdy said, “I’m looking at it like we need a play. I’m not going to be stupid and just throw the ball up. But B.A. is one-on-one. I’ma take that opp. Especially in this kind of game. We needed that kind of play. So people can say what they want, but I was giving my guy a shot.”

    The Lions had a single safety who was hovering in the middle of the field. When Samuel cut on a crossing route, the safety went with him. That left Aiyuk one-on-one with Detroit cornerback Kindle Vildor.

    “I seen it live,” Samuel said. “I seen the guy cut the high cross that I was running and I just looked up and Brock cut it loose.”

    Purdy is here, and not Jimmy Garoppolo, because the 49ers can’t win the Super Bowl without a quarterback capable and willing to hit the deep ball. For all his success, Garoppolo’s hesitancy to throw downfield, even if created by Shanahan’s hesitancy to call for longer throws, put a ceiling on the 49ers’ offense. They drafted Trey Lance looking to get more dynamic.

    They ended up with Purdy, who can scramble and push the ball downfield.

    The 49ers lost the last Super Bowl they reached because they couldn’t score in the fourth quarter. While Patrick Mahomes was fashioning himself into a legend, the 49ers offense stifled under Garoppolo’s predictable slant passes and pocket confinement.

    Purdy may not outduel Mahomes, either. But it’s not off the table. It was said he couldn’t come from behind and he has. It was said he couldn’t carry the team and he did. It was said he wasn’t the reason the 49ers won and he was. He is, indeed, surrounded by talent. And he might get outclassed. He might come up short. But Sunday was more evidence of the gamer in him. He can manage up. He can manage down.

    Purdy isn’t afraid. Not to run for it, or sling it, or take the top off the defense.

    His pass to Aiyuk wound up a bit too deep — or pass interference might have prevented Aiyuk from getting to the ball — and Vildor had an interception chance. His job is to stay on top of the receiver, and he did. But the pass bounced off his helmet and into the arms of Aiyuk.

    Lucky? Absolutely. But fortune favors the bold.

    “I saw the replay,” Kittle said, “and I was like, ‘Just how we wanted it to look. Off the guy’s facemask right to B.A.’ Dang. Brock’s good at football isn’t he?”

    If he’s a game manager, he must be the premium version.

    go-deeper

    GO DEEPER

    49ers win the NFC Championship Game and justify an entire era

    (Top photo of Brock Purdy celebrating a touchdown in Sunday’s NFC Championship Game: Cooper Neill / Getty Images)



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  • How to watch today’s AFC and NFC Championship games for free even if you don’t have cable

    How to watch today’s AFC and NFC Championship games for free even if you don’t have cable

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    patrick-mahomes.jpg
    Patrick Mahomes #15 of the Kansas City Chiefs reacts after an intentional grounding call during the fourth quarter against the Miami Dolphins in the AFC Wild Card Playoffs at GEHA Field at Arrowhead Stadium on January 13, 2024 in Kansas City, Missouri. 

    Jamie Squire/Getty Images


    Many NFL fans have already cut the cord with their cable company in favor of lowering monthly bills and ridding their home of that ugly cable box. But since some streaming services carry certain NFL games, but not others, figuring out how to get access to every NFL game without paying an arm and a leg can be time consuming, confusing and downright frustrating.

    Today’s NFL Championship Weekend schedule features two can’t miss games from four teams all vying for a trip to Super Bowl LVIII. Despite airing on two different networks, you can still watch both games this weekend, even if you don’t have cable. The best part? You can watch for free. Really.


    What teams are scheduled to play today?

    As of Sunday morning, there were four teams left in contention for this year’s Super Bowl. On Monday morning, only two teams will remain. Here are the teams playing this weekend.


    How to stream today’s NFL Championship games for free

    This weekend’s playoff games will air on CBS and Fox. Most cable subscriptions carry these network channels, but if your cable subscription doesn’t include them, or you’ve cut the cord with your cable company, you can still stream the Chiefs vs. Ravens game and Lions vs. 49ers game online. (Streaming options will require an internet provider.)  

    Stream the Chiefs vs. Ravens game for free on Paramount+ 

    If you don’t have a cable TV package that includes CBS, you can stream the Kansas City Chiefs vs. Baltimore Ravens game through a subscription to Paramount+. Because Paramount+ offers a one-week free trial, you can sign up now enjoy today’s game for free.

    Not only can you watch the 2024 AFC Championship Game and the 2024 Super Bowl with a Paramount+ subscription, the streamer also offers access to top-tier soccer like the Champions League live and SEC college football games as well. And, of course, you also get on-demand access to popular shows such as “Survivor” and “NCIS.” 

    A subscription to Paramount + is $5.99 per month. Bundle Paramount+ and Showtime for just $11.99 per month. Live NFL games are available to stream on all Paramount+ tiers.


    Get Paramount+ as part of Walmart+ and watch NFL football

    The Walmart+ shopping subscription service includes access to the Paramount+ Essentials tier, a $60 per year value. Walmart+ subscribers also get discounts on gasoline at Mobil and Exxon stations, access to special members-only deals, same-day home delivery from your local store and more. 

    Walmart+ costs $98 per year. Tap the button below to learn all the benefits of Walmart+, and to start your 30-day free trial.

    Why we like Walmart+:

    • Walmart+ members get access to CBS-aired NFL games through the Paramount+ streaming service, including the 2024 Super Bowl.
    • You can get groceries delivered to your home quickly — sometimes same day —  without paying Instacart-like markups.
    • Walmart+ members get early access to Walmart’s deals during Black Friday and members-only sale events.
    • You can make returns from home — Walmart will pick them up for you. (Restrictions apply; must be present for pickup.)

    Watch the AFC and NFC Championship games free with FuboTV

    New subscribers can catch the AFC Championship Game and NFC Championship game for free on FuboTV. FuboTV is a sports-centric streaming service that offers access to almost every NFL game of the season. Packages include CBS, Fox Sunday NFC games via “NFL on Fox”, NBC (Sunday Night Football), ESPN (Monday Night Football), NFL Network and more, so you’ll be able to watch more than just today’s games, all without a cable subscription.

    To watch today’s games without cable, start a seven-day free trial of Fubo. You can begin watching immediately on your TV, phone, tablet or computer. In addition to the NFL playoffs, FuboTV offers MLB, NBA, NHL, MLS and international soccer games. FuboTV Pro Tier is priced at $80 per month after your free seven-day trial.

    Top features of FuboTV Pro Tier:

    • There are no contracts with FuboTV — you can cancel at any time.
    • The Pro tier includes 169 channels, including NFL Network. (You’ll need to upgrade to Ultimate for NFL RedZone.)
    • FuboTV includes all the channels you’ll need to watch college and pro football, including CBS (not available through Sling TV).
    • All tiers come with 1,000 hours of cloud-based DVR recording.
    • Stream on your TV, phone, and other devices.

    Watch the AFC and NFC Championship games on Hulu + Live TV

    You can also watch the AFC and NFC Championship games with Hulu + Live TV. The bundle features access to 90 channels, including both CBS and Fox. Unlimited DVR storage is also included. Watch every game this weekend (except for the Dolphins vs. Chiefs game) airing on every network with Hulu + Live TV. Nest season, you’ll be able to catch live NFL preseason games, exclusive live regular season games, popular studio shows (including NFL Total Access and the Emmy-nominated show Good Morning Football) and lots more.

    Hulu + Live TV comes bundled with ESPN+ and Disney+ for $77 per month.


    Stream the Detroit Lions vs. San Francisco 49ers game on Sling TV for half price

    If you don’t have cable TV that includes Fox, one of the most cost-effective ways to stream the Lions vs. Niners game is through a subscription to Sling TV. The streamer offers access to the NFL Network, local NBC, Fox and ABC affiliates (where available) and ESPN with its Orange + Blue Tier plan. Also worth noting: Sling TV comes with 50 hours of cloud-based DVR recording space included, perfect for recording all the season’s top NFL matchups.

    Note that Sling TV does not include CBS, so you won’t be able to watch CBS-aired games, including today’s Chiefs vs. Ravens game, via the streaming service.

    That plan normally costs $60 per month, but the streamer is currently offering a 50% off promotion for your first month, so you’ll pay just $30. You can learn more by tapping the button below.

    Top features of Sling TV Orange + Blue tier:

    • There are 46 channels to watch in total, including local NBC, Fox and ABC affiliates (where available).
    • You get access to most local NFL games and nationally broadcast games at the lowest price.
    • All subscription tiers include 50 hours of cloud-based DVR storage.

    Watch the AFC and NFC Championship games live with a digital HDTV antenna

    tv-antenna-1.png

    Amazon


    If you cut the cord with your cable company, you can still watch the NFL on TV with an affordable indoor antenna, which pulls in local over-the-air HDYC channels such as CBS, NBC, ABC, Fox, PBS, Univision and more. Here’s the kicker: Unlike with cable TV, there’s no monthly charge.

    Those who live in a partially blocked-off area (those near mountains or in first-floor apartments), a digital TV antenna may not pick up a good signal — or any signal at all. But for many homes, a digital TV antenna is an inexpensive way to watch live sports without paying a monthly fee to a cable company. Indoor TV antennas can also provide some much-needed TV backup if a storm knocks out your cable or satellite dish.

    This amplified digital antenna can receive hundreds of HD TV channels, including ABC, CBS, NBC, PBS, Fox and Univision. And it can filter out cellular and FM signals. It receives signals in 360 degrees and delivers a high-quality picture in 4K, UHD and 1080 HDTV. A 16-foot digital coax cable is included. This bestselling Amazon antenna is regularly priced around $23, but we’ve seen it for sale as low as $15.


    Watch the AFC and NFC Championship games on your phone with NFL+

    If you want to catch the AFC and NFC Championship games on your phone or tablet, check out NFL+. The premium streaming service is $7 per month, but NFL+ is currently offering annual subscriptions at 60% off the regular rate. You’ll pay just $20 for a yearly subscription.

    NFL+ offers access to the NFL Network. And yes, that includes games being broadcast out-of-market. To boost your NFL experience even further, you can upgrade to NFL+ Premium with NFL RedZone ($15 per month; $40 per year) and watch up to eight NFL games simultaneously. You can also rewatch previously aired games with NFL+ Premium. A seven-day, free trial is available.

    Top features of NFL+:

    • You get access to all NFL preseason games, including those that are out of market.
    • NFL+ lets you watch stream local and primetime regular season games on your phone or tablet, but not your TV.
    • Includes the NFL Network (and NFL RedZone with NFL+ Premium), so it’s a good option for those who are looking to stream football on the go.

    If you’re waiting for today’s games to begin, now is a great time to check out Amazon’s new NFL fan shop. The Amazon NFL fan shop is filled to the brim with officially licensed fan gear: You’ll find jerseys, team flags, T-shirts, hoodies and more. There are plenty of deals awaiting you at Amazon, too, including some must-see deals on TVs for watching football.

    Tap the button below to head directly to the NFL fan shop page on Amazon and select your favorite team.


    What to know about the 2024 NFL conference championships

    jake-mcquaid.jpg
    No. 43 Detroit Lions Jake McQuaide

    Getty Images


    Expect two stellar games of Sunday football starting with the Kansas City Chiefs vs. Baltimore Ravens AFC Championship Game on CBS. It will be followed by the Detroit Lions vs. San Francisco 49ers NFC Championship Game on Fox.

    The defending Super Bowl champion Kansas City Chiefs hope to win back-to-back Super Bowl victories, but they’ll have to get past Lamar Jackson and the Baltimore Ravens this weekend first. The last football franchise to win back-to-back Super Bowl championships was the New England Patriots, who won the Super Bowl in the 2003 and 2004 seasons.

    This is the Chiefs sixth straight year appearing in the AFC Championship Game. Sunday’s game will be the first-ever AFC Championship Game played at M&T Bank Stadium.

    Later on Sunday, the Detroit Lions face the San Francisco 49ers in the NFC Championship Game. Sunday’s game marks the Lions’ first appearance in the NFC Championships since 1992. Levi’s Stadium will play host to Sunday’s showdown.

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  • Super Bowl odds: 49ers still favorite with Ravens close behind entering championship games

    Super Bowl odds: 49ers still favorite with Ravens close behind entering championship games

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    The NFL is down to its final four teams, and the San Francisco 49ers (+145) remain favorites to win Super Bowl 58 in Las Vegas.

    After narrowly escaping with a win against the Green Bay Packers in the divisional round, the 49ers host the Detroit Lions in the NFC Championship game next week. The 49ers are favored by a touchdown.

    Baltimore has the second-best odds after cruising to a 34-10 win over Houston in the divisional round. Lamar Jackson should win the MVP trophy this season, and he showed why in a second-half domination that saw the Ravens outscore the Texans 24-0 after halftime. Baltimore is favored by a field goal against Kansas City next week.

    If you aren’t a Ravens, Chiefs or 49ers fan, you’re likely now rooting for the lovable underdogs: the Detroit Lions.

    Detroit has the longest odds of winning the Super Bowl at +700 entering next week’s NFC Championship. The Lions are big underdogs next week and — using betting power rankings — the Lions would be underdogs to both the Ravens and Chiefs in the Super Bowl if they were to upset the 49ers in the NFC Championship game.

    Kansas City will play in its sixth straight AFC Championship game. Patrick Mahomes has advanced to the AFC title game in each of his six years starting for the Chiefs and he’s 3-2 in the previous five trips. The Chiefs beat the Bills 27-24 in the divisional round after a missed field goal by Tyler Bass in the last two minutes of regulation.

    The Chiefs opened as the betting favorites (+600) for this year’s Super Bowl after winning Super Bowl LVII last year against Philadelphia. San Fransisco opened at +900, Baltimore opened at +1800 and Detroit opened at +2500. The Lions had early betting support as they opened the season at +2200 to win the Super Bowl at BetMGM.

    Super Bowl MVP odds

    The Super Bowl MVP markets are up and Jackson is the favorite to win that award. It’s interesting because typically the starting quarterback on the favored team is the front-runner to win the MVP award, as it seems to always default to a quarterback. Cooper Kupp did win the MVP for the Rams in Super Bowl LVI.

    (Photo of Brock Purdy: Michael Owens / Getty Images)

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  • How a Stanford professor helped lay the foundation for this 49ers era

    How a Stanford professor helped lay the foundation for this 49ers era

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    For his first few frenetic months as the San Francisco 49ers’ general manager in 2017, John Lynch left his family behind in San Diego. His temporary home at the Santa Clara Marriott became a brainstorming center for reversing the fortunes of a moribund franchise.

    The 49ers, coming off a 2-14 season, had perhaps the NFL’s worst roster. Lynch had no NFL front office experience. He’d have to learn on the fly with coach Kyle Shanahan, his new partner at the top of the 49ers’ power structure.

    Tony Dungy, a coach under whom Lynch starred as a Hall of Fame safety with the Tampa Bay Buccaneers, recommended that he and Shanahan build an organic bond by watching as much film together as possible. So the duo immediately began watching hours of game tape. As the film rolled, they talked. They philosophized. They connected.

    As the 49ers begin another playoff run, one can trace their current success — they’ve played in three of the past four NFC Championship Games — to the stream of football consciousness that flowed from Lynch and Shanahan during those marathon film sessions.

    “I’m over here at the Marriott and I’m like, ‘God, we’ve got to capture these beliefs,’” Lynch said recently in his office.

    The GM would remain restless until the 49ers could harness his and Shanahan’s confluence of knowledge in an efficient, usable way.

    Then, the light came on. Lynch remembered Burke Robinson, a lecturer at nearby Stanford who’d been his instructor in a spring 2014 course called “The Art and Science of Decision Making.”

    “I’m trying to think of how, and boom, I remember in Burke’s class on decision analysis, we did this deal on vision statements,” Lynch said. “I knew this is what we’ve got to do. Because that’s how you capture it all.

    “Who better to go to than Burke?”


    Over two-plus decades at Stanford, Robinson has taught his graduate-level course and advised students on significant life decisions. Lynch, who starred in football and baseball at Stanford from 1989 to 1992, returned to campus to resume his studies in 2014. He enrolled in Robinson’s class and worked on writing a vision statement for his immediate family.

    “I think it’s the most valuable class that I took at Stanford or anywhere else,” Lynch said. “Burke’s a brilliant man, he really is. The basic fundamentals of just putting a framework to decisions is really invaluable because you can do it with anything in life.”

    Robinson took the same principles he’s used to guide Silicon Valley businesses to his meeting with the 49ers. He joined Lynch and Shanahan in April 2017 at the team facility in the John McVay Draft Room, named after the GM who had worked with coach Bill Walsh to build the dynasty teams of the 1980s and 1990s.

    The new regime’s first NFL Draft was coming up. It was time to solidify their sense of direction.

    “I’ve advised some of these startups and they don’t have a vision of what they want to do,” Robinson said over lunch in Palo Alto near Stanford’s campus last month. “It’s like, ‘Hold on, you’re not just tech geeks designing features on some tech product. These have to add benefit to a customer somewhere. Where is the unmet market need that you’re going to satisfy? Where’s your vision for developing a product that meets the minimum set of needs and then advances from there?’

    “It’s the same in companies and a football team. If you’re on a sailboat, you have to know which port you’re heading for.”

    Robinson began by individually interviewing Lynch, Shanahan, 49ers CEO Jed York and executive vice president of football operations Paraag Marathe. He gauged the temperature of a franchise that was on its fourth head coach in four seasons and starved for organizational unity, which many within the franchise felt had been lacking under former general manager Trent Baalke.


    When Jed York, far right, hired John Lynch and Kyle Shanahan in 2017, the 49ers were on their fourth coach in four years. (Michael Zagaris / San Francisco 49ers / Getty Images)

    Lynch and Shanahan were then joined by 49ers vice president of player personnel Adam Peters and senior personnel executive Martin Mayhew, all meeting with Robinson in the draft room. (Peters was hired last week as the Washington Commanders general manager; Mayhew was hired by the Commanders as their GM in 2021.)

    This was the main event, where the 49ers would craft the vision statement that would set a tone of cohesion in the front office for years to come.

    Robinson began by asking all four men to write down and share their top three proposed inclusions. Desired traits in players soon cluttered the whiteboard. Some ideas, like “speed,” pertained to the physical nuts and bolts of playing football. These naturally formed a grouping titled “49er Talent” on the left side. Others like “football passion — loves the game” and “contagious enthusiasm” were functions of player demeanor, so a grouping titled “49er Spirit” popped up on the right.

    Shanahan, according to Robinson, was initially ambivalent about the whole exercise. He just wanted to continue watching film with Lynch.

    “I get it,” Lynch remembers telling Shanahan, “but we have a bunch of scouts that we’ll be working with for the first time, so everybody in this building has got to know (what exactly we want in players). We’ve got to be able to articulate that. It’s got to be crystal clear.”

    For about three hours, the four men brainstormed, discussed verbiage and voted on orders of importance for their inclusions. An early draft of their work looked like this.

    Courtesy Burke Robinson.

    After a recess, Robinson narrowed the exercise to just Lynch and Shanahan, who have made it a point to meet immediately after every 49ers game since their hirings.

    “The conversations we had after Adam and Martin left were about how they’re going to work together,” Robinson said. “It’s easy to work together when you agree. But you’re going to have times when you don’t agree. You’re going to have to have a consistent message going up to the draft room, to the media, to the players. You can’t be telling the players one thing and the media another.”

    Said Lynch: “Kyle came alive, which was cool. And then it got real, then it got good. We hit our stride. Burke started challenging us. And Kyle likes to be challenged. The last two hours were money, and this is what we walked out with.”

    That more refined version of the vision statement listed “contagious competitiveness” as one of its primary player traits on the right side, and it’s probably the most distinct example of a marriage between separate thoughts from Shanahan and Lynch.

    Shanahan wanted “competitiveness” to be a key trait, but he envisioned it falling in the talent column. Lynch was also insistent on including that trait, but — in keeping with his emphasis on culture — he wanted a juicier term that would fit in the spirit column.

    “We want guys who compete every day, but everybody has that,” Lynch said. “We want it to permeate the whole team.

    “Burke was great at leading us. He’s probably like, ‘These simpletons.’ But he wouldn’t say it for us. He’d say, ‘Come on, how do we capture it?’ And I’m like — ‘Oh, contagiously competitive.’”

    Robinson noted that the entire foursome — plus York and Marathe in their interviews — emphasized the importance of the 49ers returning to their winning processes of the 1980s and 1990s. This tie to the franchise’s illustrious history became the North Star of the vision statement.

    Our nucleus of dedicated players will reestablish The 49er Way and lead our organization back to the top of the NFL,” the top reads. “These players will represent our core values and beliefs in both their talent and spirit.”

    Then there’s the closing sentence, which is underlined by silhouettes of the 49ers’ five Lombardi Trophies: “We firmly believe that players who embody these core values will change the culture and reestablish the 49er Way — a Brotherhood that will lead us back to competing for championships year after year.

    The 49ers emblazoned the final version on a large wall chart, which they hung up in the McVay Room for the 2017 draft.

    “We sat down looking to make something just for that first draft,” Lynch said. “Then we liked it so much, we said ‘Let’s make it the guiding light for our organization.’”

    Said Robinson: “They wanted to be the role model for the NFL. They said, ‘We’re rebuilding what we used to have.’”


    “Things like this aren’t just a piece of paper,” Lynch said, waving a laminated copy of an updated 49ers’ vision statement. “You start to see it come to life. And that’s when it’s really cool.”

    The 49ers have made much of their vision statement a reality. They haven’t yet won a Super Bowl, but the barren roster Lynch and Shanahan inherited in 2017 is now one of the most talented outfits in the league. This season, the 49ers have nine Pro Bowlers and five first-team All-Pro selections, the most of any team in the NFL. The “49er Talent” column is thriving.

    There’s also plentiful evidence of realized success on the “49er Spirit” side. Stories of the locker room’s cohesiveness have helped position the team for their best odds yet to win a Super Bowl under the current leadership.

    go-deeper

    GO DEEPER

    Postgame locker room summits with Trent Williams and Nick Bosa: A 49ers fixture

    It started with unity upstairs. A collaborative process between the coaching staff and scouting department has enabled the 49ers to target and land enough of the right players to make their system work, even as they’ve walked a tightrope around the salary cap with a formula that’s put pressure on hitting mid-to-late-round draft picks. The team has been exceptionally productive in the fifth round (tight end George Kittle and safety Talanoa Hufanga are two All-Pros selected there) and the seventh round (quarterback Brock Purdy was famously the last pick of the 2022 draft).

    “Our scouts know they’ve been heard out — they know they’ve been listened to,” Lynch said. “That’s culture to me. And Kyle said it well when we first started the interview process: ‘Culture is the people you surround yourself with. We’ve got to bring quality people to have a great culture, and it will happen naturally once we start to do that.’”

    When Lynch began his tenure as the 49ers’ GM, he didn’t have any executive experience. But he did have a wealth of observational knowledge collected from his time as a Fox broadcaster.

    “People in football have this very focused, insular view,” Lynch said. “When I was a player, I knew how they did things in Tampa and Denver — but you don’t really get a global outlook on the league the way you think you would. As a broadcaster, I started being a curious person about football. I asked, ‘What are the common threads?’

    “I could be in John Schneider and Pete Carroll’s office (with the Seattle Seahawks) and they were saying the same thing, and then I’d go to bad organizations and the GM would say: ‘Man we’ve got all the talent, John, but the coach can’t get it out of them’ — and the coach would say, ‘We don’t have the talent, look how bad it is.’ … They weren’t connected. But there were things about the organizations that were perennially successful. It was like, ‘Gosh, it’s not that hard.’ You just have to have a good relationship.”

    Though the 49ers have been unified under Lynch and Shanahan, they certainly haven’t been perfect.

    A handful of early picks never came close to meeting expectations for them, including the two first-rounders — defensive lineman Solomon Thomas (a Stanford product who was a classmate of Lynch in Robinson’s decision analysis class in 2014) and linebacker Reuben Foster — the team selected in that 2017 draft. The blockbuster trade-up to select quarterback Trey Lance in 2021 wasn’t fruitful, either. And despite substantial on-field success, frustrating injuries and gut-wrenching losses have, at least so far, prevented the 49ers from reaching their ultimate goal.

    go-deeper

    GO DEEPER

    One lesson from 49ers’ Trey Lance saga: 2021 was a bad year to gamble on a QB

    But many of these setbacks have helped highlight another 49ers’ strong suit: adaptability.

    “We haven’t been afraid to tweak the vision statement a little bit when things have changed,” Lynch said. “We’re all a product of our experiences.”

    The first changes came after 2017 and 2018, when they began emphasizing a desire for “finishers” after blowing several late leads. After a 2020 season that saw the team put a record amount of salary on injured reserve, “availability” became a stated priority.

    The evolution of the vision statement has tangibly affected the on-field product. Lynch said their 2019 draft selection of bruising receiver Deebo Samuel was a direct response to a league-wide resurgence of physicality at the line of scrimmage from defensive backs. To improve perimeter run defense, the prototype for the team’s speed-rushing “Leo” defensive end position has morphed from a lighter edge rusher to a much larger and more physical run stopper.


    The 49ers’ defined vision statement has helped lead them to players like George Kittle, Deebo Samuel and Fred Warner. (Ryan Kang / Getty Images)

    At this point, the 49ers’ success in talent acquisition speaks for itself. So does the annual league-wide popularity of the organization’s coaches and executives. Teams have hired away three Shanahan assistants to be their head coaches (Robert Saleh, Mike McDaniel and DeMeco Ryans) and two of the four participants in that original vision statement meeting — Mayhew and Peters — have landed GM jobs elsewhere. It’s clear the rest of the NFL is interested in adapting key parts of the 49ers’ formula.

    Lynch hopes that it continues to be self-sustaining. He believes a precise sense of direction creates an ideal environment for internal development, which can organically replenish the 49ers’ brain trust even when key figures leave for promotions elsewhere.

    “That’s the lifeblood,” Lynch said. “You want to grow from within so you have people indoctrinated in what we do.”

    It all circles back to the foundational pillars the 49ers established before that 2017 draft.

    “We didn’t want it to be just a cheesy slogan that we talk about every now and then,” Lynch said. “We wanted it to be about who we really are. It’s our beacon that reminds us who we are and what we’re trying to be.”

    (Top illustration: Sean Reilly / The Athletic; photos: Stacy Revere / Getty Images and  Michael Zagaris / San Francisco 49ers / Getty Images) 

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  • Taylor Swift’s jacket brings star boost to Kristin Juszczyk, wife of 49ers’ All-Pro fullback

    Taylor Swift’s jacket brings star boost to Kristin Juszczyk, wife of 49ers’ All-Pro fullback

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    SANTA CLARA, Calif. — The San Francisco 49ers had a bye during the opening round of the playoffs, but that didn’t mean Kyle Juszczyk had the weekend off.

    The team’s fullback went into action after his wife, Kristin, managed to meld three massive newsmakers — Taylor Swift, the NFL and the winter storms that were walloping the nation — when Swift confidently strode into Kansas City’s frozen Arrowhead Stadium wearing a jacket Kristin had made.

    Swift and her legion of followers wield tremendous influence and can make social media sites convulse. And her long, red puffer — adorned with the No. 87 of her boyfriend, Kansas City Chiefs tight end Travis Kelce — did just that.

    For the Juszczyks, it was the equivalent of a five-touchdown day. They’d learned the singer-songwriter planned to wear the jacket but they weren’t sure. Kyle said they were watching on television from their San Jose home on Saturday afternoon when cameras caught Swift, protected by the jacket and a white beanie, getting out of a golf cart before the Chiefs’ wild-card playoff game against the Miami Dolphins got underway.

    “Happiness, appreciation,” he said of their reaction. “Just so stoked for (Kristin) because I know how hard she worked, how hard she grinded. To see Taylor wearing it — and it looked incredible — it was awesome. We were so happy in our house.”

    After that, Kyle became part hype man, part PR representative, part internet watchdog. He fielded calls and texts from media members eager for the puffer scoop. And he scoured social media, making sure Kristin got credit for the instantly famous jacket. At one point, the NBC announcers quipped that Swift is so famous she could merely call up Nike and have them whip up a custom-made jacket.

    “It was like, ‘Argh, come on!’ We’ve got to let these people know it was all Kristin,” said Kyle, who noted that the network later corrected the error.

    Since Swift’s stroll into the stadium, Kristin has gained more than 450,000 followers on Instagram. Kyle also described a tidal wave of media attention, so much that Kristin opted not to do any interviews this week. They’ve heard from every outlet from Vogue, which struck Kristin, to ESPN, which was important to Kyle.

    “Adam Schefter doesn’t ring any huge bells with her,” he said. “I had to explain: This is a big deal in the football world. And that was one of the cooler things to come of this — it merged two different worlds. The football world was interested in it, the fashion world, the Swifties. They all came together and 99.9 percent of it was really positive. So I was really happy to see that.”

    The wind chill temperature was minus-27 degrees in Kansas City on Saturday, and yet Swift managed to radiate when she arrived at the stadium, thanks in part to her bespoke puffer.

    It’s why Kristin began designing game-day attire. When she and Kyle first started dating 10 years ago, she realized that supporting your football-player boyfriend meant dressing like everyone else in the stadium. The standard fan uniform was, well, uniform. So she began cutting up Kyle’s No. 44 jerseys and fashioning them into something more stylish — a corset top or miniskirt for an early September game, a puffer coat for the playoffs. The theme: red zone meets the red carpet.


    Kristin Juszczyk joined her husband, 49ers fullback Kyle Juszczyk, at the Pro Bowl in Las Vegas last year. (Kirby Lee / USA Today)

    Her designs got a boost in November when she sent a pair of white, Patrick Mahomes-themed pants to Brittany Mahomes, the wife of the Chiefs quarterback. That’s who passed along the coat that Swift wore on Sunday.

    In December, gymnast Simone Biles wore a green vest that Kristin refashioned from the jersey of Biles’ husband, Green Bay Packers safety Jonathan Owens. No word on whether the vest will reappear at Levi’s Stadium on Saturday when Owens and the Packers take on the 49ers.

    Kristin also approached 49ers receiver Deebo Samuel, one of Kyle’s more fashion-forward teammates, about wearing one of her designs. According to Samuel, her initial idea was to make Samuel a jacket with his own number on it, which he declined.

    “I said, ‘If you make me a (Brock) Purdy one, I’ll wear that,’” he said.

    So she did, fashioning a vest that not only included Purdy’s No. 13 but also had “MVP” emblazoned in several spots. Samuel said he got the vest earlier in the season but he chose to wear it the week after Purdy’s four-interception outing against the Baltimore Ravens, a show of confidence in his quarterback.

    The past weekend, meanwhile, turned out to be a double-Taylor-whammy for Kristin. While she was in the process of making puffers for Swift and Brittany Mahomes, actor and Michigan native Taylor Lautner reached out and asked for a Detroit Lions-themed jacket he could wear at Detroit’s playoff opener.

    Her creations usually are accompanied by a short video she posts to her Instagram or TikTok accounts. They feature a few snips of her shears, some stitching and — voila! — the garment is complete. The clips last a few seconds and often end with the celebrity rocking the outfit. The one about Lautner’s jacket ends with him excitedly opening the package like a kid tearing into a Nintendo box on Christmas morning.

    The breezy videos don’t capture the toil involved. Kyle said he’ll awaken at 3 or 4  a.m. some mornings to find that his wife isn’t in bed but is downstairs working on one of her projects. Getting Lautner his jacket, which incorporates the jersey of Lions pass rusher Aidan Hutchinson, also was an adventure.

    Kristin overnighted the jacket via FedEx, but the package got delayed in Memphis, Tenn., due to the same storms that had blasted Kansas City. Kyle said Kristin managed to get a hold of someone high in the chain at FedEx, who told them “it was their mission to get that package to (Lautner).”

    (In another merging of worlds, FedEx founder and chairman Fred Smith is the father of former Atlanta Falcons head coach Arthur Smith, and FedEx’s president and CEO is Arthur’s older brother, Richard. Kyle confirmed they spoke with a member of the Smith family.)

    “They sent a truck to go pick it up in Memphis,” Kyle continued. “The truck broke down. They sent another truck. And then they literally delivered to (Lautner) on the sideline.”

    All of which begs the question: Who will be the next celebrity to rock one of Kristin’s jersey designs? Kyle wouldn’t say if there were any other surprises in store during the playoffs, although his backfield mate, Christian McCaffrey, revealed that a design for his fiancee, Olivia Culpo, is in the works. That would be another terrific boost — Culpo, after all, is a model and former Miss Universe winner with 5.3 million Instagram followers.

    Still, it’ll be hard to top Swift, who has 279 million Instagram followers and the sway of a queen.

    “It’s crazy,” Kyle said. “Crazy how powerful one person is.”

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    (Top photo of Taylor Swift: Ed Zurga / Associated Press)

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  • Projecting each NFL playoff team's odds to win Super Bowl, with divisional matchup analysis

    Projecting each NFL playoff team's odds to win Super Bowl, with divisional matchup analysis

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    Thirty-two teams embarked on a mission this season to win Super Bowl LVIII. Eight teams remain.

    Jeff Howe breaks down each of the four divisional-round matchups this weekend before The Athletic’s projection model, created by Austin Mock, reveals each team’s odds of winning the Super Bowl.

    AFC

    No. 1 Baltimore Ravens vs. No. 4 Houston Texans, 4:30 p.m. ET, Saturday

    Texans rookie quarterback C.J. Stroud dazzled in his playoff debut by completing 16 of 21 passes for 274 yards and three touchdowns. Stroud’s poise has been remarkable at this early juncture of his career. He has completed at least 75 percent of his passes in three consecutive games and hasn’t thrown an interception in six straight.

    Perhaps no one strengthened their head-coaching candidacy more over wild-card weekend than Texans offensive coordinator Bobby Slowik, and teams with vacancies will be monitoring his chess match against Ravens defensive coordinator Mike Macdonald. The Ravens have allowed an average of 15.5 points over their last four games against quality competition (the Jacksonville Jaguars, San Francisco 49ers, Miami Dolphins and Pittsburgh Steelers).

    GO DEEPER

    What C.J. Stroud and his parents saw early, the world is seeing now

    Ravens quarterback Lamar Jackson has a strong chance to claim his second MVP Award next month, but there’s pressure on him to perform in the playoffs, where he has lost three of his four career starts and completed less than 60 percent of his passes in each loss.

    The Ravens won these franchises’ only playoff meeting 12 years ago.

    No. 2 Buffalo Bills vs. No. 3 Kansas City Chiefs, 6:30 p.m. ET, Sunday

    The weekend’s marquee matchup will mark Chiefs quarterback Patrick Mahomes’ postseason road debut. The Chiefs have been spottier than usual this season, but their defense doesn’t slump; it hasn’t allowed more than 20 points in six consecutive games.

    The Bills’ six-game winning streak began in Kansas City in Week 14, and they’ve been knocking off quality opponents along the way. Four of those six wins came against playoff teams, including Monday’s victory against the Steelers.

    Of course, the biggest story here is the rematch between two of the AFC’s most prominent powers in recent years. Mahomes has knocked off quarterback Josh Allen’s Bills twice in the playoffs since the 2020 season, and both games were entertaining offensive affairs.

    The Chiefs are trying to reach their sixth consecutive conference championship game, and the Bills are hoping to avoid their third straight loss in the divisional round.

    NFC

    No. 1 San Francisco 49ers vs. No. 7 Green Bay Packers, 8 p.m. ET, Saturday

    The Packers, who now have as many playoff wins at AT&T Stadium as the Dallas Cowboys (three), delivered the biggest upset of the wild-card round behind big-time performances from quarterback Jordan Love and running back Aaron Jones. They had an incredibly disciplined game plan to control the game on the ground, take their shots when necessary and prevent big plays on defense, and they executed it to perfection. The combination of great coaching and high-level production should make the 49ers nervous because those traits can carry over in the playoffs.

    The 49ers allowed the third-fewest rushing yards in the regular season, but that’s because their opponents were forced to play from behind so frequently that the Niners faced the least amount of rushing attempts in the league. They allowed 4.1 yards per carry, which ranked 14th and was just marginally better than Dallas (4.2).

    go-deeper

    GO DEEPER

    Cracks in the 49ers’ playoff machine? Yes, but you have to squint to find them

    The Niners are the well-earned No. 1 seed and have legitimate Super Bowl aspirations, but there’s cause for concern as they prepare for a hot and confident Green Bay team that has won four in a row and seven of nine. The Niners sat several of their starters in the regular-season finale, so they’re about to find out if they’re rested or rusty after many of their stars haven’t played since New Year’s Eve.

    The 49ers have won four consecutive playoff meetings against the Packers.

    No. 3 Detroit Lions vs. No. 4 Tampa Bay Buccaneers, 3 p.m. ET, Sunday

    Nobody threw a bigger party over the weekend than the Lions, who won their first playoff game in 32 years and captured just their second postseason victory since 1957. They’ll host multiple games in one postseason for the first time in the franchise’s 94-year history.

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    Lions’ first playoff win in 32 years was pure grit, followed by tears of joy

    This will be a rematch between two tough teams, as the Lions won in Tampa 20-6 in Week 6. The Buccaneers just beat up the Philadelphia Eagles on Monday night and won’t back down against the favored Lions in a hostile environment. It’s also a matchup between quarterbacks Jared Goff and Baker Mayfield, each of whom was taken with the No. 1 pick but has since found success with new organizations.

    These teams have met once before in the playoffs, with the Buccaneers winning 20-10 in 1997.

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    Does offense or defense win Super Bowls? How the best teams perform in the NFL playoffs

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    NFL playoffs: Key matchups to watch in each AFC divisional round game

    (Photo of Patrick Mahomes and Josh Allen: David Eulitt / Getty Images)


    “The Football 100,” the definitive ranking of the NFL’s best 100 players of all time, is on sale now. Order it here.

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  • NFL Power Rankings Week 18: Browns and Packers move up, plus a lesson from every team

    NFL Power Rankings Week 18: Browns and Packers move up, plus a lesson from every team

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    Like the rest of you, the Power Rankings are trying to make some sense of this NFL year as we head into the final week of the regular season. Nine playoff spots are spoken for — by the Ravens, Dolphins, Chiefs and Browns in the AFC and 49ers, Cowboys, Lions, Eagles and Rams in the NFC. That leaves five more to be decided by the results of Week 18.

    Before all that, though, we’re going to try to take a lesson from each team’s season, even those seasons that are basically over.

    1. Baltimore Ravens (13-3)

    (Last week: 1)

    Sunday: Beat Miami Dolphins 56-19

    The lesson: Hire great assistants

    John Harbaugh hit back-to-back home runs by hiring defensive coordinator Mike Macdonald in 2022 and offensive coordinator Todd Monken in 2023. As a result, his Ravens clinched the AFC’s top seed by thumping the Dolphins on Sunday. Well, that, and having Lamar Jackson, who was 18-for-21 for 321 yards and five touchdowns against Miami. Jackson’s plus-28.2 passing EPA was the best single-game performance since Joe Burrow against the Ravens in 2021 (plus-34.1), according to NextGenStats, and probably clinched the MVP award.

    Up next: vs. Pittsburgh Steelers, Saturday, 4:30 p.m. ET

    2. San Francisco 49ers (12-4)

    (Last week: 2)

    Sunday: Beat Washington Commanders 27-10

    The lesson: Star power matters

    The 49ers have made a quarterback nobody else in the league wanted look like a superstar by surrounding him with stars. On Sunday, San Francisco became the first team in league history to have a running back (Christian McCaffrey), two wide receivers (Deebo Samuel and Brandon Aiyuk) and a tight end (George Kittle) all surpass 1,000 yards in a single season. The 49ers also clinched the top seed in the NFC, meaning teams that love playing at home on turf (looking at you Dallas and Detroit) probably will have to win in the elements to get to the Super Bowl.

    Up next: vs. Los Angeles Rams, Sunday, 4:25 p.m. ET

    3. Cleveland Browns (11-5)

    (Last week: 8)

    Thursday: Beat New York Jets 37-20

    The lesson: They didn’t even need Deshaun Watson

    The Browns would be one of the feel-good stories in the league this year if not for the fact that they still have a scar from their pursuit of Watson, and it looks like it was a misguided self-inflicted wound. Cleveland has won seven of its last nine games, the last five of which have come with 38-year-old Joe Flacco at quarterback. Flacco has topped 300 yards passing in each of the last four games. He had 309 and three touchdowns against the Jets on Thursday. Why did they do all they did to get Watson again?

    Up next: at Cincinnati Bengals, Sunday, 1 p.m. ET

    GO DEEPER

    What we learned in NFL Week 17: Ravens, Niners clinch top seeds, Bears get first pick in draft

    4. Detroit Lions (11-5)

    (Last week: 5)

    Saturday: Lost to Dallas Cowboys 20-19

    The lesson: NFL Draft maxims are flawed

    Remember all the grief Detroit got for taking running back Jahmyr Gibbs at No. 12 and inside linebacker Jack Campbell at No. 18? Since Week 14, Gibbs is ninth in the league in rushing (72.25 yards per game). Campbell is second on the team in tackles for the season (77). Tight end Sam LaPorta, the No. 34 pick, hasn’t been bad either, catching 81 passes for 860 yards and nine touchdowns. (Sorry about the ref thing guys. We hope leaving you ahead of the Cowboys in these rankings makes it all better.)

    Up next: vs. Minnesota Vikings, Sunday, 1 p.m. ET

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    GO DEEPER

    Reporting eligible: What to know about the under-the-radar task and why it cost the Lions

    5. Dallas Cowboys (11-5)

    (Last week: 6)

    Saturday: Beat Detroit Lions 20-19

    The lesson: Throw the ball to your best players

    Dallas has lost only once this season when CeeDee Lamb gets more than 10 targets in a game. Lamb averaged seven targets and 5.7 catches per game through Week 6, and the Cowboys were 4-2. Since then, he has averaged 12.6 targets and 8.8 catches per game, and Dallas is 7-3 in that span. Saturday night, he had a career-high 227 yards on 13 catches against the Lions.

    Up next: at Washington Commanders, Sunday, 4:25 p.m. ET

    6. Miami Dolphins (11-5)

    (Last week: 3)

    Sunday: Lost to Baltimore Ravens 56-19

    The lesson: Speed kills

    Six of the top 10 speeds achieved by ball carriers in the NFL this year have been by Dolphins — Tyreek Hill three times, Devone Achane twice and Raheem Mostert once. They have enough speed that they’ve been able to survive injuries to all three of those players at some point this season and still get to 11 wins. It didn’t help much Sunday, but Achane did have 107 yards on just 14 carries against one of the NFL’s best defenses.

    Up next: vs. Buffalo Bills, Sunday, 8:20 p.m. ET

    (Last week: 4)

    Sunday: Beat New England Patriots 27-21

    The lesson: Josh Allen is the MVP runner-up

    All the hand-wringing after Allen’s four-turnover start to the season is long gone as the second-most unique player in the league behind Lamar Jackson has the Bills sitting at No. 6 in the AFC playoff race after their fourth straight win Sunday, and Buffalo can win the AFC East by beating Miami on Sunday. Despite a pedestrian statistical performance against the Patriots, Allen is seventh in the NFL in passing yards (3,947) and second in scramble EPA per game (3.47), according to TruMedia.

    Up next: at Miami Dolphins, Sunday, 8:20 p.m. ET

    8. Kansas City Chiefs (10-6)

    (Last week: 9)

    Sunday: Beat Cincinnati Bengals 25-17

    The lesson: There are no sure things

    The Chiefs may win another Super Bowl, but it’s going to be an uphill climb. All of Patrick Mahomes’ magic could only generate one touchdown against the Bengals on Sunday. Kansas City got the win thanks to six Harrison Butker field goals, and Rashee Rice, who had five catches for 127 yards, remains the only reliable wide receiver. That’s a problem that is made worse by the fact that Travis Kelce had only three catches for 16 yards against the Bengals and hasn’t topped 45 yards in any of the last three games.

    Up next: at Los Angeles Chargers, Sunday, 4:25 p.m. ET

    go-deeper

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    NFL Week 17 takeaways: What ails the Eagles? What should Bears do with draft’s No. 1 pick?

    9. Los Angeles Rams (9-7)

    (Last week: 10)

    Sunday: Beat New York Giants 26-25

    The lesson: Sean McVay shouldn’t do TV

    After flirting with retirement and a high-paying television job, McVay has proved he’s still really good at his current high-paying job. Los Angeles has won six of its last seven after holding off the Giants on Sunday, and the Rams will be a tough out in the playoffs as long as Matthew Stafford is playing like this. Stafford had another 317 yards Sunday and is eighth in the league in passing yards per game (264.3).

    Up next: at San Francisco 49ers, Sunday, 4:25 p.m. ET

    (Last week: 13)

    Sunday: Beat Tennessee Titans 26-3

    The lesson: The right quarterback fixes everything

    This was supposed to be a throwaway year in Houston. Instead, rookie C.J. Stroud, the No. 2 pick, is fourth in the NFL with 274.57 passing yards per game, and Houston is in the eighth spot in the AFC, still very much alive in the playoff race. After missing two games because of a concussion, Stroud returned Sunday to complete 24 of 32 passes for 213 yards and a touchdown against the Titans. Defensive end Will Anderson set the Texans’ rookie sack record with his seventh.

    Up next: at Indianapolis Colts, Saturday, 8:15 p.m. ET

    11. Philadelphia Eagles (11-5)

    (Last week: 7)

    Sunday: Lost to Arizona Cardinals 35-31

    The lesson: Matt Patricia is never the answer

    The Eagles have won 11 games this season and still can’t seem to help but panic. Their most recent abrupt move was to elevate Patricia to defensive play caller. On Sunday, the Eagles’ defensive success rate (40.8 percent) was their worst in a game since 2006, according to TruMedia. The Cardinals finished with 449 yards and marched 70 yards on their fourth-quarter, game-winning drive. The Eagles have lost four of their last five. (More lessons learned about former Patriots assistants below.)

    Up next: at New York Giants, Sunday, 4:25 p.m. ET

    (Last week: 14)

    Sunday: Beat Las Vegas Raiders 23-20

    The lesson: Shane Steichen has been as good as any new hire

    Steichen didn’t get the headlines among this offseason’s hires, but he’s playing Sunday for a spot in the playoffs despite losing starting quarterback Anthony Richardson for the season and not having Jonathan Taylor for seven games. Indianapolis is 10th in the league in scoring (23.56) with the former Eagles offensive coordinator in charge.

    Up next: vs. Houston Texans, Saturday, 8:15 p.m. ET


    Quarterback Jordan Love has the Packers on the verge of the playoffs. (Nick Wosika / Icon Sportswire via Getty Images)

    (Last week: 20)

    Sunday: Beat Minnesota Vikings 33-10

    The lesson: Draft quarterbacks early

    Jordan Love is third in the NFL in touchdown passes (30) and ninth in EPA per attempt (.19) in his first season as the full-time starter. That’s after spending two seasons on the bench before replacing Aaron Rodgers, who spent three seasons on the bench before replacing Brett Favre. The Packers look like they’re going to end up having three good to very good, long-term quarterbacks, and there’s no secret to why. They draft the quarterbacks they like when that player is available and are patient enough to let him sit until the right time.

    Up next: vs. Chicago Bears, Sunday, 4:25 p.m. ET

    (Last week: 15)

    Sunday: Beat Seattle Seahawks 30-23

    The lesson: Mike Tomlin is historically steady

    After Sunday’s win, Tomlin is guaranteed his 17th straight season with a .500 or better record. Only Tom Landry (21) and Bill Belichick (19) have more. Steelers fans will point out that Tomlin has missed the playoffs in the last two seasons and in four of the last six. Even after Sunday’s win, in which George Pickens had 131 yards, Pittsburgh is only ninth in the AFC.

    Up next: at Baltimore Ravens, Saturday, 4:30 p.m. ET

    (Last week: 11)

    Sunday: Lost to New Orleans Saints 23-13

    The lesson: The right timing and situation matter

    Baker Mayfield didn’t play his best game Sunday, finishing 22-for-33 for 309 yards, two touchdowns and two interceptions, but he’s been a season-saver for Tampa Bay. Playing on a one-year, $4 million contract, Mayfield is tied for fourth in the NFL in touchdown passes (28) and eighth in EPA per attempt (.19). If he can lead the Buccaneers past Bryce Young and the Panthers, he will take Tampa Bay to the playoffs.

    Up next: at Carolina Panthers, Sunday, 1 p.m. ET

    (Last week: 12)

    Sunday: Lost to Pittsburgh Steelers 30-23

    The lesson: Pete Carroll can really coach

    Seattle still has a 23.8 percent chance of making the playoffs, according to The Athletic’s projections, despite Sunday’s loss. If the Seahawks can get there, it will be Carroll’s 10th trip in his last 13 seasons as head coach. There’s a lot of angst in Seattle right now because the Seahawks gave up 468 yards to Mason Rudolph and the Steelers on Sunday, but Seattle could do a lot worse than being in the mix every year under Carroll.

    Up next: at Arizona Cardinals, Sunday, 4:25 p.m. ET


    Jaguars linebacker Josh Allen padded his sacks total Sunday against Bryce Young and the Panthers. (Morgan Tencza / USA Today)

    (Last week: 16)

    Sunday: Beat Carolina Panthers 26-0

    The lesson: There are two star Josh Allens

    The Jaguars linebacker sacked Bryce Young three times on Sunday and now has the team’s single-season record with 16 1/2, which ranks third in the NFL. Allen is second in the league in quarterback hits (33) and eighth in hurries (53), according to TruMedia. He led a defensive effort Sunday that held the Panthers to 124 yards and also had six tackles, and probably should be getting more attention in the defensive player of the year conversation.

    Up next: at Tennessee Titans, Sunday, 1 p.m. ET

    (Last week: 19)

    Sunday: Beat Los Angeles Chargers 16-9

    The lesson: Sean Payton is the dictator

    This was mostly known when Payton took the job in the offseason, but the head coach made it official this week when he benched Russell Wilson in favor of Jarrett Stidham. Payton insisted it was a move made for football reasons only, and the Broncos did snap a two-game losing streak Sunday, but the move really was Payton officially winning the power play. Denver general manager George Paton, who gave Wilson his huge contract extension last year, may be next.

    Up next: at Las Vegas Raiders, Sunday, 4:25 p.m. ET

    go-deeper

    GO DEEPER

    Broncos’ silence after Russell Wilson’s benching is deafening: Sando’s Pick Six

    (Last week: 24)

    Sunday: Beat Atlanta Falcons 37-17

    The lesson: Justin Fields isn’t a quitter

    The Bears might still fire Fields, but he’s going to make it as difficult a decision as he can. On Sunday, he made plays with his arms and legs and led Chicago to its fourth win in five games. Falcons defensive end Calais Campbell, a 16-year NFL veteran, said “give him his respect. I think he flashed a lot today. Obviously, it’s a what-have-you-done-for-me-lately business, so he could have a bad game next week and nobody cares, but today he was a premier NFL quarterback.”

    Up next: at Green Bay Packers, Sunday, 4:25 p.m. ET

    20. Cincinnati Bengals (8-8)

    (Last week: 17)

    Sunday: Lost to Kansas City Chiefs 25-17

    The lesson: Magical runs eventually end

    It took a lot longer than we all thought, but Cincinnati was eliminated from the playoff race Sunday. Everyone assumed that had happened in Week 11 when Joe Burrow was lost for the season with a wrist injury. Instead, backup Jake Browning went on a tear. On Sunday, though, Browning had his lowest-output game since replacing Burrow, completing 57.6 percent of his passes for 197 yards. That came on the heels of a three-interception game. Burrow will be back next season and so will the Bengals.

    Up next: vs. Cleveland Browns, Sunday, 1 p.m. ET

    (Last week: 21)

    Sunday: Beat Tampa Bay Buccaneers 23-13

    The lesson: The NFC South is a wreck

    There’s just nothing else to be taken from this Saints’ season. They have gotten up-and-(mostly)-down play from free-agent quarterback Derek Carr. Alvin Kamara is averaging 3.7 yards per carry and still is New Orleans’ leading rusher. And yet, New Orleans will head to the playoffs if it beats Atlanta and Carolina beats Tampa Bay on Sunday.

    Up next: vs. Atlanta Falcons, Sunday, 1 p.m. ET

    (Last week: 18)

    Sunday: Lost to Green Bay Packers 33-10

    The lesson: Kirk Cousins is going to get paid

    Viking coach Kevin O’Connell is 17-9 with Cousins as his starting quarterback. He is 3-5 without Cousins and is now very aware of what life is like in the NFL when you’re in quarterback limbo. Minnesota has cycled through Jaren Hall, Joshua Dobbs and Nick Mullens since Cousins tore his Achilles. That memory is going to loom large when Cousins, who will be a free agent, asks for his next deal.

    Up next: at Detroit Lions, Sunday, 1 p.m. ET

    (Last week: 22)

    Sunday: Lost to Indianapolis Colts 23-20

    The lesson: Hiring Josh McDaniels is a bad idea

    The Raiders hired McDaniels after his 11-17 run in Denver, and he went 9-16 in Las Vegas before being fired. The Raiders fell to 4-4 under interim coach Antonio Pierce with Sunday’s loss, but that’s still a better career winning percentage than McDaniels has. Davante Adams was targeted 21 times Sunday against the Colts, catching 13 passes for 126 yards. His 21 targets are the most by any player this season. Second most were Adams’ 20 targets in Week 3.

    Up next: vs. Denver Broncos, Sunday, 4:25 p.m. ET

    24. Atlanta Falcons (7-9)

    (Last week: 23)

    Sunday: Lost to Chicago Bears 37-17

    The lesson: Quarterback still counts the most

    The Falcons paid their offensive line, improved their defense and spent three straight top-10 picks on offensive skill players and still are 26th in the league in scoring (19 points per game). The reason is their quarterbacks — Desmond Ridder and Taylor Heinicke — have turned the ball over 21 times. Coach Arthur Smith, hired for his offensive acumen, is on the hot seat after Sunday’s stinker.

    Up next: at New Orleans Saints, Sunday, 1 p.m. ET

    25. New York Jets (6-10)

    (Last week: 25)

    Thursday: Lost to Cleveland Browns 37-20

    The lesson: Don’t be stubborn

    The Jets tried so hard to prove they could make Zach Wilson work that they ruined their season. Aaron Rodgers’ injury was bad luck. Keeping Wilson as the backstop for a Rodgers injury was just hard-headed. Wilson was 34th in the league in EPA per attempt (.04) and 37th in passer rating (77.2) in 12 games before finally being benched. Remember, Joe Flacco was on the Jets’ roster last year and was available with just a phone call until six weeks ago.

    Up next: at New England Patriots, Sunday, 1 p.m. ET


    Quarterback Tyrod Taylor gave the Giants a chance against the Rams on Sunday. (Brad Penner / USA Today)

    26. New York Giants (5-11)

    (Last week: 26)

    Sunday: Lost to Los Angeles Rams 26-25

    The lesson: Don’t pay big money for average QB play

    Tyrod Taylor and Tommy DeVito both have a better EPA per attempt than Daniel Jones’ minus-.12 this season, according to TruMedia. Jones’ number ranks 44th among quarterbacks who had more than 100 pass attempts this season. Not many people thought it was a good idea for the Giants to give Jones a four-year, $160 million contract in the offseason. New York proved all those people right by playing just as well using players it picked up for next to nothing.

    Up next: vs. Philadelphia Eagles, Sunday, 4:25 p.m. ET

    (Last week: 31)

    Sunday: Beat Philadelphia Eagles 35-31

    The lesson: We’ll see

    The Cardinals are getting a pat on the back for beating a playoff team, but they also moved themselves from the No. 2 pick in the draft to the No. 4 pick for now. If that holds, it could be a costly turn of events even if the Cardinals want to hold on to Kyler Murray. A top-two pick in this draft means being able to take Caleb Williams or Drake Maye or shop the pick to someone who wants to do that. That might be worth more in the long run than feeling good on the last Monday of the regular season.

    Up next: vs. Seattle Seahawks, Sunday, 4:25 p.m. ET

    go-deeper

    GO DEEPER

    Mueller: Have the Cardinals seen enough — on and off the field — from Kyler Murray?

    28. Tennessee Titans (5-11)

    (Last week: 27)

    Sunday: Lost to Houston Texans 26-3

    The lesson: Competitive rebuilds are hard

    After three straight trips to the playoffs, Tennessee is 12-21 in the last two seasons. The Titans went back to Ryan Tannehill on Sunday, but it didn’t bring back the good ol’ days. Tennessee had 187 yards of offense, was 1-for-12 on third down and didn’t manage a touchdown against the division-rival Texans, who swept Tennessee this season.

    Up next: vs. Jacksonville Jaguars, Sunday, 1 p.m. ET

    29. Los Angeles Chargers (5-11)

    (Last week: 28)

    Sunday: Lost to Denver Broncos 16-9

    The lesson: Coaching hires are a crap shoot

    This is not a new lesson. The Chargers are just the most recent team to highlight it. They hired Brandon Staley in 2021 because he was the hot defensive name. They fired him after 14 games this year because he was 5-9 and his defense stunk. The coaching change hasn’t changed the team’s luck. The Chargers have lost four straight and seven of their last eight heading into the season finale against the Chiefs.

    Up next: vs. Kansas City Chiefs, Sunday, 4:25 p.m. ET

    30. New England Patriots (4-12)

    (Last week: 29)

    Sunday: Lost to Buffalo Bills 27-21

    The lesson: Bill Belichick shouldn’t get another GM job

    Taking Mac Jones with the No. 15 pick of the 2021 draft is what got the Patriots into this mess, but Belichick’s drafting miscues don’t stop there. New England used a fourth-round pick on kicker Chad Ryland and he’s 15-for-24 after missing again Sunday. Belichick’s future hasn’t been discussed much of late. Is it possible he stays as head coach in New England but gives up personnel responsibilities?

    Up next: vs. New York Jets, Sunday, 1 p.m. ET

    go-deeper

    GO DEEPER

    Why the Patriots’ Bill Belichick-Robert Kraft partnership is on the verge of a breakup

    (Last week: 30)

    Sunday: Lost to San Francisco 49ers 27-10

    The lesson: The Sam Howell talk was a smokescreen

    It seems pretty clear that Ron Rivera was hoping that convincing everyone Howell was the long-term answer at quarterback would buy him some more time in Washington. Howell isn’t and it won’t. After Jacoby Brissett played well in Weeks 15 and 16, Howell was forced back into the lineup Sunday because of Brissett’s hamstring injury. The result was a 17-for-28 day with 169 yards, two interceptions and a touchdown. The Commanders will have a new coach and a new quarterback next season.

    Up next: vs. Dallas Cowboys, Sunday, 4:25 p.m. ET

    32. Carolina Panthers (2-14)

    (Last week: 32)

    Sunday: Lost to Jacksonville Jaguars 26-0

    The lesson: The coach and QB are not the problem

    Owner David Tepper appears to have been busted tossing a drink on a fan late in Sunday’s loss. The NFL is expected to respond with some sort of rebuke for the owner, but the biggest penalty for Tepper is that the incident confirms what everyone had expected — he’s the problem in Carolina. Hiring a coach just got harder and more expensive for the NFL’s heir apparent to Daniel Snyder.

    Up next: vs. Tampa Bay Buccaneers, Sunday, 1 p.m. ET

    (Top photo of Joe Flacco: Cooper Neill / Getty Images)


    “The Football 100,” the definitive ranking of the NFL’s best 100 players of all time, is on sale now. Order it here.

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  • Highlighting the NFL's best touchdown celebrations of the 2023 season

    Highlighting the NFL's best touchdown celebrations of the 2023 season

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    Scoring touchdowns during each offensive possession is the unspoken goal for every NFL team. For decades, celebrations have been the norm in accompanying touchdowns. It goes back all the way to the 1960s with Homer Jones and his touchdown spike.

    Touchdown celebrations have become a choreographed production for some teams. Think back to the 1980s when Washington’s “Fun Bunch” made enemies after its group of players participated in a jumping high-five after a score. And think recently when the Seattle Seahawks did their best New Edition and *NSYNC impersonations, or when the Minnesota Vikings decided to play a game of Duck, Duck, Goose in the end zone.

    GO DEEPER

    The NFL’s most memorable TD celebrations: Deion Sanders’ high-step, the Ickey Shuffle, more

    The 2023 NFL season has had its share of memorable touchdown celebrations. Each team has had its moment. Some moments, however, have been bigger than others. The Athletic’s team of Jason Jones, Matt Barrows and Vic Tafur got together to reminisce over the season and discuss the best touchdown celebration for each team.


    AFC East

    Buffalo Bills

    “Stone Cold” Steve Austin would be proud of Stefon Diggs’ beer celebration during Week 4 as the Bills faced Miami.

    After scoring against the Dolphins, Diggs ran to the fans, grabbed a couple of beers and smashed them together. It was an act similar to what the legendary pro wrestler did in the WWE.


    Stefon Diggs celebrates in WWE “Stone Cold” Steve Austin fashion against the Miami Dolphins. (Timothy T Ludwig / Getty Images)

    Miami Dolphins

    The Dolphins could be the subject of a celebration piece by themselves. Tyreek Hill, Jaylen Waddle, Raheem Mostert and the crew have provided several memorable celebrations.

    During a Week 6 game against Carolina, Hill’s 41-yard touchdown reception, coupled with the use of a photographer’s phone, resulted in a backflip, as well as a unique selfie. It also ended up with the photographer being disciplined.

    New England Patriots

    The Patriots haven’t had a lot of opportunities to celebrate on offense this season. After one of their biggest touchdowns of 2023 — Mike Gesicki’s game-winning touchdown catch late to beat Buffalo in Week 7 — multiple players did the Griddy.

    While some executed the dance, others still are unsure exactly what Mac Jones was doing. On top of that, former Patriot Rob Gronkowski, a fun-loving player in his day, criticized the team for being so happy about a regular-season win.

    New York Jets

    The end zone and the Jets haven’t been acquainted most of the season, but their most dramatic touchdown celebration might have come Week 1 against Buffalo.

    Xavier Gipson used a 65-yard punt return to beat the Bills in overtime. He was mobbed by teammates and overcome with emotion for the win on the same night Aaron Rodgers left the game with an Achilles injury.

    AFC West

    Denver Broncos

    This team does a lot of ball spinning and chest bumping. Two years ago, Jerry Jeudy was even fined for his bow-and-arrow celebration against Washington and thought about doing it again but had second thoughts in a game against Dallas.

    Now, he just rides his horse around every time he scores.

    Kansas City Chiefs

    There hasn’t been a potato sack race like the one in 2017 or anything that cool this season. And no, we aren’t picking Taylor Swift’s touchdown dance with Patrick Mahomes’ wife, Brittany, from the Week 7 win over the Chargers.

    Jerick McKinnon got a lift in after a touchdown during Week 14 against Buffalo. The bench-press celebration capped what was McKinnon’s first rushing touchdown of the season.

    Las Vegas Raiders

    It took the Christmas spirit — or, maybe, the Grinch spirit — to overtake the Raiders after a season of boring touchdown celebrations. Jack Jones picked off Patrick Mahomes on Christmas morning, and after staring down the Kansas City quarterback while running in for a touchdown, he offered the ball to a young Chiefs fan in the front row of the stands. When the excited fan reached for the ball, Jones pulled it back and merrily scampered off.

    Los Angeles Chargers

    There haven’t been a lot of reasons to choreograph for a Chargers team sitting at the bottom of the AFC West. Gerald Everett, however, did find a time to do his best Ray Lewis impersonation during Week 12 — against Baltimore, of all teams.

    Austin Ekeler actually celebrated a first down with his team trailing Las Vegas by 42 points. But that doesn’t count.

    AFC North

    Baltimore Ravens

    The Ravens do a lot because they’re actually throwing talented receivers the ball this season.

    There was Odell Beckham Jr.’s Michael Jackson tribute, but top honors should go to Zay Flowers — who did two in one game. We didn’t hate the bouquet throw, but we definitely liked the penalty kick more.

    Cincinnati Bengals

    Joe Mixon proved that there are some Dillon Brooks fans out there.

    Against Jacksonville in Week 13, Mixon scored on a 6-yard run to tie the game 7-7. That score — and Mixon’s dance, made popular by Brooks, the Houston Rockets small forward brought with him from his time with the Memphis Grizzlies — was important, as the Bengals needed overtime to beat the Jaguars 34-31.

    Cleveland Browns

    It’s always fun when the big fellas up front get to celebrate. It’s even better when a player comes home to celebrate.

    Browns offensive tackle Dawand Jones sustained a season-ending knee injury early in December, but during an October road matchup against the Indianapolis Colts, Jones had the chance to deliver his own celebration after a Kareem Hunt touchdown run. Jones, who attended Ben Davis High School in Indianapolis, was handed the ball, and the 6-foot-8, 374-pound lineman gave the Lucas Oil Stadium crowd a show with a spike and a dance.

    Pittsburgh Steelers

    It’s been a tough year for the Steelers wide receivers. And yet, they’re the ones on the team going out of their way to celebrate touchdowns.

    We have to give George Pickens some love for his Week 2 performance against the Browns. Pickens took a pass from Kenny Pickett and raced 71 yards for a touchdown. He then celebrated with the Acrisure Stadium crowd by taking a victory lap.

    AFC South

    Houston Texans

    C.J. Stroud was more than three months from being born when the film “Baby Boy” was released. Clearly someone had him watch the movie as he acted out one of the best scenes when Jody (played by Tyrese Gibson) and his friend Sweet Pea (Omar Gooding) tried to find out who stole Jody’s bicycle.

    Stroud lined up his teammates and pretended to punch George Fant, who fell out as part of the revenge scene reenactment.

    Indianapolis Colts

    Fans were denied seeing what Colts tight end Kylen Granson would have done to celebrate his first career touchdown during Week 2, as his 4-yard, second-quarter catch needed an official review before being ruled a score.

    But because Gardner Minshew dancing or Zack Moss dunking aren’t exactly unique reactions, Granson gets the nod for thinking outside of the box. He took to Instagram to celebrate his first score, treating the football like a newborn child for a photo shoot.

    Jacksonville Jaguars

    Christian Kirk gets props for pretending to be an Amazon delivery man in Week 7. But during Week 4, the defense got to have fun with the celebration.

    After cornerback Darious Williams’ pick six against Atlanta, the defense reenacted the movie “Toy Story.” The defenders were the toys who were active but fell to the ground once Andy (Williams) walked into the room. Wide receiver Zay Jones said the celebration was his idea.

    Tennessee Titans

    With all respect to the Titans’ touchdowns this year, the team’s best celebration of the season wasn’t even after a score.

    It happened in a Week 4 game after the Titans defense forced a turnover against Cincinnati. The defense had a sack fumble and a recovery, then lined up for its version of a drumline — similar to a scene from the film “Drumline,” starring Nick Cannon.

    NFC East

    Dallas Cowboys

    Let’s be clear: Salvation Army kettles are for coins and bills, not food items. But we’re fans of the Cowboys’ move to stash a few turkey legs in one of the oversized end zone kettles late in a Thanksgiving romp over the Washington Commanders.

    After Dak Prescott hooked up with KaVontae Turpin on a 34-yard touchdown, Turpin hopped into one of the kettles to retrieve the prizes. Then he, Prescott and Jake Ferguson got a head start on their Thanksgiving meals.

    New York Giants

    No one is quite sure what you call it — maybe not even Tommy DeVito — but the Giants quarterback has MetLife Stadium, Northern New Jersey and the entire tri-state area doing his touchdown celebration.

    DeVito started his old-school hand gesture — pinching his fingers together and shaking the wrist — in Week 11, and it’s caught fire since. “I kind of thought it was just the old Italians,” DeVito said. “When they talk, they start doing (the hand gesture). It’s just a little credit to them.” Could there be a more perfect gesture for the DeVito-led G-men?

    Philadelphia Eagles

    A.J. Brown and DeVonta Smith are taking their talents to South Philly. That was the message after Brown scored a 4-yard touchdown against the Cowboys in Week 9. The two receivers took on the roles of former Miami Heat teammates Dwyane Wade and LeBron James with Smith tossing the ball in the air for the bigger Brown to slam.


    A.J. Brown celebrates with a post-touchdown dunk with DeVonta Smith (6) against the Dallas Cowboys. (Mitchell Leff / Getty Images)

    Note: No crossbars were harmed in the making of this celebration. Brown stopped short of doing a LeBron-like dunk over the bar, an act that was banned in 2014.

    Washington Commanders

    After running back Brian Robinson scored a 15-yard touchdown in Week 4 against Philadelphia, he hopped to his feet and flapped his arms in wobbly fashion, a dig at Philly’s “Fly Eagles Fly” chant.

    Or maybe it was a comment on the Eagles’ rickety defense, which had eight missed tackles that day — including one on Robinson’s touchdown run.

    NFC West

    Arizona Cardinals

    You’d expect a guy nicknamed “Hollywood” to be a bit of a showman. Marquise Brown didn’t disappoint after catching a 25-yard touchdown pass from Josh Dobbs against the Bengals in Week 5.

    After the score, he leaped into the first row of seats and celebrated with fans.

    Los Angeles Rams

    It might not win an Oscar for Most Original Score, but there seemed to be something behind Puka Nacua’s and Cooper Kupp’s leaping chest bump following Nacua’s 70-yard touchdown against the Browns in Week 13.

    It was very similar to the celebrations Kupp used to have with a former teammate — current Houston Texan receiver Robert Woods. Nacua happens to wear the same No. 17 Woods once had in L.A., and the celebration was tantamount to a proclamation that there’s a new receiver duo in town.

    San Francisco 49ers

    Christian McCaffrey was in the midst of what would become a 17-game scoring streak when he took a shovel pass into the end zone from 13 yards out in Week 6 against Cleveland, then spun the ball in the corner of the end zone. The 49ers tailback was on such a hot streak that George Kittle bent over at the waist and pretended to warm his hands over the spinning football.

    Kittle also retrieved the ball, something he usually does after anyone scores, though he said at some point he stopped doing it for McCaffrey. “He scores way too much,” Kittle said.

    Seattle Seahawks

    Maybe there are better trash talkers in the NFL, but no one is a better trash signer than DK Metcalf.

    The Seahawks wideout, who is learning American Sign Language, dissed longtime rival Ahkello Witherspoon by signing “44 is my son” following a Week 11 touchdown against the Rams. After a 31-yard score against the 49ers, he signed, “I’m a dog: w-o-o-f,” which are lyrics from a 2016 Migos song.

    go-deeper

    GO DEEPER

    ‘He has the swag with it’: DK Metcalf’s sign language a ‘hot topic’ in Deaf community

    NFC North

    Chicago Bears

    The Bears have had their share of fun this season. Jaylon Johnson brought back Randy Moss’ controversial fake mooning against Moss’ old team, Minnesota, in Week 12. D’Onta Foreman and Khari Blasingame re-enacted a viral video from a slapboxing match during a win over the Raiders.

    But their best celebration came from tight end Cole Kmet during Week 4 against Denver. He scored a touchdown, and then had a fan in the end zone pretend to throw him a pitch, which Kmet hit for a home run that another fan tried to catch at the wall behind the end zone.

    Detroit Lions

    Amon-Ra St. Brown nearly brought a “Key & Peele” skit to life Week 1 with his hip thrust celebration. Detroit’s safe-for-work celebration of the season, however, came against the Raiders during Week 8 on Monday night.

    Running back Jahmyr Gibbs scored and took his leap into the stands to a new level. He actually got all the way into the stands and celebrated. He also had to be very careful climbing out the stands, as the wall was not a short climb like Green Bay’s Lambeau Field.

    Green Bay Packers

    The celebration that followed Malik Heath’s first-ever touchdown stands out because it was so spontaneous, so pure.

    After Heath made a late-game catch at the pylon against the Giants in Week 14, he crashed into down judge Tom Stephan, taking him to the ground. That led to a couple of uncertain seconds while Stephan got to his feet. The Packers trailed 21-16 at the time, and everyone was waiting on whether it was ruled a touchdown — including Heath, an undrafted rookie whose helmet was knocked off after crashing into the official.

    When Stephan finally signaled touchdown, Heath and the Packers went bonkers, and Heath ran the length of the end zone toward the Green Bay sideline.


    Malik Heath (18) scored his first NFL touchdown against the New York Giants on Dec. 11. (Jim McIsaac / Getty Images)

    Minnesota Vikings

    The Vikings might take first prize for their keg stand celebration that followed Mekhi Blackmon’s fumble recovery late in a Week 14 game against the Raiders. His teammates hoisted Blackmon upside down into the air, and defensive lineman Harrison Phillips even pantomimed pumping the keg.

    No, it technically wasn’t a touchdown celebration, but there were no touchdowns in that game. The score was 0-0 at the time, and Minnesota ultimately won 3-0, the lowest-scoring game since 2007.

    NFC South

    Atlanta Falcons

    Jonnu Smith ran a long way, 60 yards, for a touchdown in Week 9 against Minnesota. When the tight end finally got to the end zone and tried to stop, he slipped on his back.

    No worries, Smith played it off with his first-ever snow angel in Atlanta.

    Carolina Panthers

    The Panthers don’t score much, but when their No. 1 draft pick got his first touchdown, they … threw the ball in the stands?

    In Carolina’s season opener against Atlanta, quarterback Bryce Young threw a 4-yard touchdown pass to tight end Hayden Hurst, who hurled the ball toward the Mercedes-Benz Stadium crowd after scoring. Important note: The Panthers later got the ball back for Young.

    New Orleans Saints

    Is the best Saints celebration of the year a Jimmy Graham pump fake?

    We mentioned earlier the banning of the crossbar dunking celebration in 2014. Graham was the first person to get penalized for that back in August 2014, as the league fined him $30,000 for dunking twice in a preseason game against the Titans.

    Tampa Bay Buccaneers

    The Buccaneers don’t get points for originality, but if it’s not broke, don’t fix it.

    The Buccaneers broke out their annual row-the-boat celebration last month against the Titans. Ironically, the first time they did it was in 2018 — against their current quarterback, Baker Mayfield, when they stopped him at the 1-yard line to beat the Browns.


    This series is part of a partnership with Las Vegas.

    The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.

    (Top photos of DK Metcalf, Stefon Diggs and Tyreek Hill: Michael Owens, Peter Nicholls and Megan Briggs / Getty Images)

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  • NFL playoff picture after Week 16: Ravens close in on AFC's top seed; NFC up for grabs

    NFL playoff picture after Week 16: Ravens close in on AFC's top seed; NFC up for grabs

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    The Baltimore Ravens scored their most impressive victory of the season Monday night, defeating the San Francisco 49ers 33-19. Along with making them look like worthy Super Bowl contenders, the victory puts them in a fantastic position in the AFC. At 12-3, they’re a game ahead of Miami and have a chance to clinch the top spot next week in a game against those very Dolphins.

    Meanwhile, the 49ers’ loss sends them to 11-4 and a three-way tie atop the NFC with the Philadelphia Eagles and Detroit Lions. The 49ers own the tiebreaker over both, but with two games to go, there’s still time for the Eagles or Lions to make a move.

    As for the rest of the NFL, Week 16 saw plenty of movement in the playoff picture. Let’s take a look at where things stand as we enter Week 17.

    Listed odds to make the playoffs, secure the No. 1 seed and win the Super Bowl are all via The Athletic’s NFL betting model, created by Austin Mock.

    AFC playoff picture

    Seed Team Record Week 16 result

    x–1

    12-3

    W vs. SF

    x–2

    11-4

    W vs. DAL

    3

    9-6

    L vs. LV

    4

    8-7

    L vs. TB

    5

    10-5

    W vs. HOU

    6

    9-6

    W vs. LAC

    7

    8-7

    L vs. ATL

    x — Clinched playoff berth | z — Clinched division title

    Baltimore Ravens

    The Ravens delivered a message in San Francisco, not just on the scoreboard with their blowout of the 49ers but with the way they initiated the physicality throughout the night. Defensive coordinator Mike Macdonald might have worked his way onto some short lists for teams with head coaching vacancies.

    Remaining schedule: vs. Miami Dolphins, vs. Pittsburgh Steelers

    Odds: To make playoffs: 100 percent | To earn bye: 69.5 percent | To win Super Bowl: 17.2 percent

    Miami Dolphins

    The Dolphins just earned their first marquee victory of the season Sunday against the Cowboys, and they got it with a clutch, game-winning drive just before the buzzer. That’s huge, not just for a team angling for seeding but as the Dolphins work to build confidence before the playoffs. Now they’re in a position to take hold of the No. 1 seed if they can win Sunday in Baltimore.

    Remaining schedule: at Ravens, vs. Buffalo Bills

    Odds: To make playoffs: 100 percent | To earn bye: 28.9 percent | To win Super Bowl: 13.2 percent

    The Chiefs have lost five of eight, and they’re 2-3 this season against teams that currently have winning records. While it may feel reckless to write off quarterback Patrick Mahomes, the Chiefs’ resume isn’t representative of a team that’s ready to win four consecutive playoff games.

    Remaining schedule: vs. Cincinnati Bengals, at Los Angeles Chargers

    Odds: To make playoffs: 98.1 percent | To earn bye: 0 percent | To win Super Bowl: 9.1 percent

    The Jags are reeling with four consecutive losses, and quarterback Trevor Lawrence’s injuries are mounting by the week. Their offensive issues over the past two weeks can be explained by injuries and Lawrence’s shortage of practice time, but the defense is also leaking by surrendering 29.5 points per game during the skid. Then again, the Bucs scored three touchdowns off turnovers, so it’s become a widespread meltdown.

    Remaining schedule: vs. Carolina Panthers, at Tennessee Titans

    Odds: To make playoffs: 65.9 percent | To earn bye: 0 percent | To win Super Bowl: 1.2 percent

    GO DEEPER

    NFL Week 16 takeaways: Browns, Joe Flacco do it again; time to consider Lions contenders?

    Quarterback Joe Flacco, who was sitting on his couch watching football five Sundays ago, has three consecutive 300-yard games for the first time in his career. He hasn’t had a trio of 300-yard games throughout an entire season since 2016. Just a remarkable run.

    Remaining schedule: vs. New York Jets, at Bengals

    Odds: To make playoffs: 100 percent | To earn bye: 1.6 percent | To win Super Bowl: 2.9 percent

    Buffalo Bills

    The Bills started their three-game winning streak in Kansas City, and they’re shaping up to be as dangerous as any team in the AFC. There’s also a possibility we see the next chapter of the Bills-Chiefs mini-rivalry in the wild-card round.

    Remaining schedule: at New England Patriots, at Dolphins

    Odds: To make playoffs: 90.3 percent | To earn bye: 0 percent | To win Super Bowl: 4.7 percent

    The Colts laid an egg with a 29-10 loss in Atlanta, and now they’re in a four-way tie with the Texans, Steelers and Bengals. The Colts will almost certainly have to win out and hope the tiebreakers work in their favor to reach the playoffs for the first time since 2020.

    Remaining schedule: vs. Raiders, vs. Houston Texans

    Odds: To make playoffs: 66.4 percent | To earn bye: 0 percent | To win Super Bowl: 0.9 percent

    In the hunt

    • Houston Texans (8-7)
    • Pittsburgh Steelers (8-7)
    • Cincinnati Bengals (8-7)
    Denver Broncos (7-8)
    • Las Vegas Raiders (7-8)

    Eliminated

    • New York Jets (6-9)
    • Tennessee Titans (5-10)
    • Los Angeles Chargers (5-10)
    • New England Patriots (4-11)


    NFC playoff picture

    Seed Team Record Week 16 result

    z–1

    11-4

    L vs. BAL

    x–2

    11-4

    W vs. NYG

    z–3

    11-4

    W vs. MIN

    4

    8-7

    W vs. JAX

    x–5

    10-5

    L vs. MIA

    6

    8-7

    W vs. NO

    7

    8-7

    W vs. TEN

    x — Clinched playoff berth | z — Clinched division title

    San Francisco 49ers

    Quarterback Brock Purdy’s four interceptions will dominate the spotlight in the wake of the 49ers’ one-sided defeat to the Ravens, but don’t ignore another key aspect. After falling behind 23-12 with 12:07 remaining in the third quarter, Purdy was just 8-of-14 passing for 107 yards and one interception over four scoreless possessions before leaving with an injury. The 49ers’ concern has been their inability to erase late deficits, and they didn’t make much of a dent when they fell behind Monday night.

    Remaining schedule: at Washington Commanders, vs. Los Angeles Rams

    Odds: To make playoffs: 100 percent | To earn bye: 74.3 percent | To win Super Bowl: 25.5 percent

    Philadelphia Eagles

    It’s well-established by now very little will come easy for the Eagles, who haven’t won a game by more than 8 points since Week 7. While their final two regular-season tilts are against non-playoff foes, they will be personal against former defensive coordinator Jonathan Gannon and the Arizona Cardinals before a rematch with the Giants. The quality of the opponent won’t be elite, but they’ll be tough games that will serve as good playoff tuneups.

    Remaining schedule: vs. Cardinals, at Giants

    Odds: To make playoffs: 100 percent | To earn bye: 22.4 percent | To win Super Bowl: 7.8 percent

    go-deeper

    GO DEEPER

    Eagles hold off Giants to snap skid as DeVito benched

    Detroit Lions

    The Lions have finally won the NFC North and will host a playoff game for the first time in 30 years. They’ll also be searching for their first postseason victory in 32 years — and just their second in the Super Bowl era. And in a sadistically fitting way, they may have to go through fan favorite Matthew Stafford to get it done.

    Remaining schedule: at Dallas Cowboys, vs. Minnesota Vikings

    Odds: To make playoffs: 100 percent | To earn bye: 2.9 percent | To win Super Bowl: 5.2 percent

    The Bucs have won four in a row but hadn’t necessarily beaten a quality opponent until delivering a statement with a blowout against the Jaguars. There won’t be high expectations for the Buccaneers — or whoever wins the NFC South — against the NFC East runner-up, but a playoff berth in a rebuilding year after a 4-7 start should be viewed as a huge success in Tampa.

    Remaining schedule: vs. New Orleans Saints, at Panthers

    Odds: To make playoffs: 89.1 percent | To earn bye: 0 percent | To win Super Bowl: 1.7 percent

    Dallas Cowboys

    With the loss Sunday in Miami, the Cowboys fell to 2-2 this season in one-possession games, and they’ve only won a single time (Week 13 against the Seahawks) when they’ve trailed after the first quarter. Their lack of success in tightly contested games will again be a concern in the playoffs.

    Remaining schedule: vs. Lions, at Commanders

    Odds: To make playoffs: 100 percent | To earn bye: 0.5 percent | To win Super Bowl: 7.8 percent

    go-deeper

    GO DEEPER

    Cowboys insist confidence is high after second consecutive loss — both on the road

    Los Angeles Rams

    There was little reason to believe the Rams would be in this position when they were 3-6, but they’ve won five of six since their bye week and have a shot to play the role of spoilers if they can continue this march into the playoffs.

    Remaining schedule: at Giants, at 49ers

    Odds: To make playoffs: 68.2 percent | To earn bye: 0 percent | To win Super Bowl: 1.1 percent

    go-deeper

    GO DEEPER

    Puka Nacua shows why he’s in Offensive ROY conversation in prime time as Rams keep rolling

    Seattle Seahawks

    The Seahawks don’t rack up many style points, but they’ve proven their ability to win close games, including game-winning drives from quarterbacks Geno Smith and Drew Lock in the last two outings. If they can get healthier for the playoffs, this physical team that just endured a stretch of tough opponents is going to be an unenviable opponent.

    Remaining schedule: vs. Steelers, at Cardinals

    Odds: To make playoffs: 70 percent | To earn bye: 0 percent | To win Super Bowl: 0.9 percent

    In the hunt

    • Minnesota Vikings (7-8)
    Atlanta Falcons (7-8)
    Green Bay Packers (7-8)
    • New Orleans Saints (7-8)
    Chicago Bears (6-9)

    Eliminated

    • New York Giants (5-10)
    • Washington Commanders (4-11)
    • Arizona Cardinals (3-12)
    • Carolina Panthers (2-13)

     

    (Top photo of Lamar Jackson:  Thearon W. Henderson / Getty Images)


    “The Football 100,” the definitive ranking of the NFL’s best 100 players of all time, is on sale now. Order it here.

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  • What Brock Purdy's worst night and blunt self-assessment mean for the 49ers

    What Brock Purdy's worst night and blunt self-assessment mean for the 49ers

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    SANTA CLARA, Calif. — Nobody wanted to say that Brock Purdy was due for a night like this, but honestly, he probably was. Nobody in the 49ers organization wanted to watch him throw four interceptions against the Ravens. Nobody in red and gold wanted Purdy to go from MVP frontrunner to the main reason they got crushed on national TV.

    Nobody in a 49ers uniform wanted Purdy to hit this bump in the road at full speed and full-tilt splatter.

    But yes, everybody knew something like this was destined to happen at some point, and better now than in the playoffs. Subconsciously or not, the 49ers were braced for it. Purdy’s storybook season had been going on and on, but it couldn’t and wouldn’t go on perfectly forever. Nobody can avoid a clunker. Nobody is above this. The 49ers understood it. And in the minutes and hours after the 49ers’ 33-19 loss at Levi’s Stadium on Monday night, it was quite clear that Purdy absolutely understood this, too.

    He talked quietly with teammates in the locker room. He walked to the shower room. He got dressed. He nodded at people he knew. He walked to the podium. All the same as he’d done after his best games. No sigh, bite or glower. Just the same. Except, of course, on this day, Purdy had just come off the worst game of his NFL career, by far, and had to try to explain the performance. And most importantly: What happens now?

    “For me, it’s like I’ve gotta ask myself, ‘All right, who are you, what do you stand for? Who are you when things are good? Who are you when things don’t go your way?’” Purdy said when asked what was going through his mind as the interceptions piled up. “It’s easy to be riding high and thinking you’re the man when things are going well, winning games and all that kind of stuff. And you don’t really see a whole lot of adversity in some games and whatnot. And this is the reality of the NFL. …

    “I have to look myself in the mirror, watch the plays, get better, make some cleaner decisions, help my team put up points and score and protect the ball. And when things don’t go my way, it’s understanding I can’t be acting out. I have to be real with myself and be better. But I want to be the same guy every day, be consistent in what I do, how I do things, whether things are going well or not. I know who I am, and I’m not going to waver in that. I’ve said that before, I’ll continue to hang my hat on that.”

    Is that the right answer? There’s no guarantee that Purdy will immediately bounce back from this outing, especially after having to exit a game in the fourth quarter on Monday after suffering from a shoulder stinger for the second consecutive week. There’s no guarantee of anything for an NFL quarterback, going up against defenses that are filled with fast and large people.

    Maybe Purdy’s MVP candidacy is toast now, which, I’d guess, probably doesn’t bother him much at all. The conversation, quite frankly, was always overbaked. You want to win games and championships, and the awards come from that. It’s not the other way around, and everybody on the 49ers appreciates that Purdy fully embraces that ethos.

    His answers on Monday night, after the demolition, were simply extensions of that mindset.

    Brock Purdy’s worst games by QB rating

    Date Opponent Week COMP-ATT YDS TD INT Rating Result

    12-25-2023

    vs. Ravens

    16

    18-32

    255

    0

    4

    42.6

    L, 33-19

    10-15-2023

    at Browns

    6

    12-27

    125

    1

    1

    55.3

    L, 19-17

    10-23-2023

    at Vikings

    7

    21-30

    272

    1

    2

    81.5

    L, 22-17

    11-23-2023

    at Seahawks

    12

    21-30

    209

    1

    1

    86.7

    W, 31-13

    1-22-2023

    vs. Cowboys

    DIV

    19-29

    214

    0

    0

    87.4

    W, 19-12

    And you can guess that his teammates wanted to hear and see exactly this from Purdy, because it’s the same thing they’ve heard and seen from him before he was anybody, while he was playing brilliantly and, finally, during and after this game on Monday. They didn’t want to see the bad read that led to an interception after a good drive on the 49ers’ opening series. They didn’t want to see the poor decisions and hurried throws that were tipped up for three other picks. They didn’t want to lose this game, which means they need to win their final two regular-season games to ensure winning the No. 1 seed in the NFC playoffs.

    They didn’t want to see any of this, but the 49ers’ leaders also didn’t want to see Purdy look demoralized by this or seem diminished. Didn’t want that at all. And I don’t know if every single one of the 49ers’ leaders checked in with Purdy during or after the onslaught, but the detail of their answers when I asked them about Purdy sort of indicated that they had.

    That they’ve seen everything they need to see from their QB. And that this night was the exception that proves how much they still believe in him.

    “I think it’s unbelievable how he’s played for the past two years,” Nick Bosa said of Purdy. “Just being a young guy, rookie last year, and it seems like he’s immortal out there. But nobody’s immortal. He’s responded from not his best performances before, and I think he’ll do that again.”

    Said Brandon Aiyuk: “I think he’ll be good. This is his first time really getting the other side of it. So I’m excited to see how he’ll bounce back. He’ll be good.”

    How did this happen to somebody who’d only thrown seven interceptions in the first 14 games of the season? Purdy was definitely not at his best. But also, the Ravens are the No. 1 defense in the league and played like it on Monday. Several of their players also suggested to The Athletic’s Ted Nguyen that they knew they’d keep the 49ers’ offense off-balance if they slowed down their running game and also figured out that Purdy wanted to throw to certain spots on certain routes. So they made sure that they got to those spots.

    Is that the kryptonite for the 49ers’ offense with Purdy? Maybe if you’ve got the Ravens’ personnel, which almost nobody has. And maybe if Purdy is having a particularly awful day, which is totally out of character for about 90 percent of his NFL career to date. His only other bad performance as the 49ers’ starter came in the Oct. 15 loss in Cleveland, and that came with the caveat that Deebo Samuel, Trent Williams and Christian McCaffrey were all injured in that game, and even then Purdy only threw one interception.

    So Monday’s stats, 18 for 32 for 255 yards, the four interceptions and zero touchdowns, for a 42.6 passer rating, were easily Purdy’s worst. The whole game was his worst. By far.

    “I just think the fact that he’s played this long and never had a game like this is pretty unusual,” Kyle Shanahan said. “That’s the reality of the NFL. I’m not saying it was bound to happen — wish we didn’t have as many picks today. But … I think one of them was one he’d really like to have back, the other three were, I think, unfortunate.”

    On the first one, Purdy tried to hit Samuel coming across the middle in the end zone but didn’t see safety Kyle Hamilton sliding in from the other side. The 49ers had moved right down the field after holding the Ravens to a game-opening three-and-out. It was first-and-10 at the Ravens’ 15-yard line. It was set up to put the 49ers’ stamp on this game right away.

    And then …

    “That starts it off,” Purdy said. “Obviously, we were rolling, we had the momentum. We had some really big plays in that drive. And then I throw the ball like that to end the momentum that we had.”

    Purdy said the commonality is that he was trying to make too much happen. That he should take the easier throws. That, if need be, he should be comfortable with a throw-away and punt rather than risk a turnover.

    That’s exactly what happened on his third interception, in the middle of the second quarter, when he was flushed out of the pocket on third-and-5, saw flags fly and still forced a pass across his body intended for George Kittle that was tipped away by Marlon Humphrey and picked off by Hamilton, again.

    “I saw some flags thrown as I was scrambling and stuff,” Purdy said. “Not exactly what or who it was on, so my mind was, ‘Try to make a play.’ Honestly, I can’t make a bad play worse. I have to know that that’s on us, in terms of the flag, just by some body language of our O-line and things like that. I did see that. So for me to throw across my body back in the middle of the field with a guy on George, it’s very dumb of me.”

    Yes, Purdy is tough on himself. Yes, it was merited on Monday. Yes, he still made some plays, but they were all wiped away by his mistakes. Yes, Purdy will grit his teeth and go over every millisecond of the tape. Yes, he’ll be better. Yes, he might have some nightmares about this game. And yes, it’s the surest sign that this was an aberration of a fluke of an oddity of a night that was overdue and now done.

    (Photo of Brock Purdy scrambling during Monday’s game against the Ravens: Loren Elliott / Getty Images)

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    The New York Times

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