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Tag: Salesforce

  • The laid-off masses have a message for Mark Zuckerberg and Marc Benioff: We’ll never come back

    The laid-off masses have a message for Mark Zuckerberg and Marc Benioff: We’ll never come back

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    For some workers, it doesn’t matter how grim the economy is, how dismal the job market, or how thankless their current job. If they were laid off—especially during the pandemic—many workers would never dream of returning to the place that dropped them. 

    Tech companies have laid off nearly 245,000 workers this year alone, per tracker Layoffs.fyi, and Silicon Valley heavyweights like Meta and Salesforce have led the pack, each culling thousands of jobs apiece.

    But workers weren’t losers for long. Now, as the job market shifts once again, companies are scrambling for talent, and some are angling for the very kinds of workers they just cut. The real question is what will happen when those workers decide they don’t want them back? 

    Over half (58%) of 6,000 professionals who responded to a recent Glassdoor poll said they’d never return to a company who laid them off. In the tech sector specifically, just 46% of workers said they’d boomerang. Men were slightly more likely to consider boomeranging than women, and older workers were more open-minded than younger ones.  

    “As the labor market has softened over the past year….some regrets are inevitable,” Aaron Terrazas, chief economist at Glassdoor, tells Fortune. A few sectors have begun “cautiously” ramping up their hiring as their fears of a recession recede, but “corporate reputation casts a long shadow.” 

    The legacy of layoffs—and how they were carried out—could “come back to haunt companies when the pendulum of the labor market inevitably swings back,” Terrazas adds. “Former employees can be a company’s most loyal advocates, or they can be the most piercing critics.” The result depends on the nature of the company. 

    Salesforce laid off about 10% of its workforce earlier this year, but now CEO Marc Benioff is encouraging those people to apply to fill its 3,000-plus open roles. “Our job is to grow the company and to continue to achieve great margins,” Benioff said in September. “We know we have to hire thousands of people.” He’s hoping a good portion of those people will be boomerangs. Benioff admitted to attempting to lure workers back in with an “alumni event for people who are employed in other companies to say—it’s okay, come back.”

    As for Meta, after laying off about a quarter of its workforce, jobs are open again, and the company has even constructed a specialty “alumni portal” for boomerangs looking to cut the line. 

    Why boomeranging makes workers cringe

    Leaving a job is fraught, especially when it’s the worker’s call. Eighty percent of employees who left their jobs during the so-called Great Resignation came to regret it. That would make boomeranging, for them, a bit less conflicted—and explains why boomeranging is on the rise across the board. But for workers who had no say in the matter, it’s no doubt a rocky call to make, with minimal precedent.

    On Blind, an anonymous employee forum, one Stripe worker recently asked whether layoff boomerangs are common. “I know if you get PIPed out or fired you are basically added to a ‘do not hire’ list but what happens with a layoff?” the poster wrote, referring to performance improvement plans. “Has anyone ever returned back after being laid off? I’ve surprisingly never seen it happen in my career.”

    A Microsoft employee said they’d seen it with “multiple engineers,” particularly those who were laid off during the Great Recession, only to rejoin a year or so later. Some were re-interviewed, but it was a “mere formality.”

    Granted, boomeranging—if an employee can withstand the early awkwardness—could be a strong move. A worker likely already knows the ropes, can skip the interview process entirely, and won’t need to prove themselves or forge new relationships with managers. 

    Naturally, it would help the company too. “Re-hiring employees means saving on recruitment costs, onboarding and training, and they bring the benefit of newfound knowledge from their most recent employment experience,” Ryan Wong, CEO of software firm Visier, wrote on LinkedIn last year. But, after a year, workers are significantly less likely to consider boomeranging. And if they do come back, they’re likely expecting an average pay bump of 25%, Wong added. That leaves employers with the question: How much are your boomerangs worth?

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    Jane Thier

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  • Brian Millham Sells 1,745 Shares of Salesforce, Inc. (NYSE:CRM) Stock

    Brian Millham Sells 1,745 Shares of Salesforce, Inc. (NYSE:CRM) Stock

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    Salesforce, Inc. (NYSE:CRMGet Free Report) COO Brian Millham sold 1,745 shares of the firm’s stock in a transaction dated Friday, September 22nd. The shares were sold at an average price of $209.50, for a total value of $365,577.50. Following the transaction, the chief operating officer now owns 3,342 shares of the company’s stock, valued at approximately $700,149. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link.

    Brian Millham also recently made the following trade(s):

    • On Monday, September 25th, Brian Millham sold 1,679 shares of Salesforce stock. The shares were sold at an average price of $205.22, for a total value of $344,564.38.
    • On Tuesday, August 22nd, Brian Millham sold 1,746 shares of Salesforce stock. The stock was sold at an average price of $209.85, for a total value of $366,398.10.
    • On Monday, July 24th, Brian Millham sold 330 shares of Salesforce stock. The shares were sold at an average price of $225.05, for a total transaction of $74,266.50.

    Salesforce Trading Down 0.0 %

    CRM opened at $206.34 on Tuesday. Salesforce, Inc. has a 12 month low of $126.34 and a 12 month high of $238.22. The stock has a fifty day moving average price of $216.57 and a 200-day moving average price of $207.83. The firm has a market cap of $200.77 billion, a price-to-earnings ratio of 129.77, a PEG ratio of 1.56 and a beta of 1.19. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 0.15.

    Salesforce (NYSE:CRMGet Free Report) last released its quarterly earnings results on Wednesday, August 30th. The CRM provider reported $2.12 EPS for the quarter, beating the consensus estimate of $1.90 by $0.22. Salesforce had a net margin of 4.77% and a return on equity of 7.67%. The business had revenue of $8.60 billion during the quarter, compared to analyst estimates of $8.53 billion. During the same period in the prior year, the firm posted $0.52 earnings per share. The company’s quarterly revenue was up 11.4% on a year-over-year basis. As a group, equities research analysts anticipate that Salesforce, Inc. will post 5.86 earnings per share for the current fiscal year.

    Hedge Funds Weigh In On Salesforce

    Several institutional investors and hedge funds have recently bought and sold shares of CRM. CGC Financial Services LLC acquired a new stake in shares of Salesforce in the 2nd quarter worth $47,000. Farther Finance Advisors LLC grew its stake in shares of Salesforce by 9.0% during the second quarter. Farther Finance Advisors LLC now owns 3,905 shares of the CRM provider’s stock worth $825,000 after acquiring an additional 324 shares during the last quarter. Prosperity Financial Group Inc. purchased a new position in shares of Salesforce in the 2nd quarter valued at approximately $265,000. Davidson Kempner Capital Management LP acquired a new stake in Salesforce in the 2nd quarter worth approximately $36,125,000. Finally, Jag Capital Management LLC grew its position in Salesforce by 32.1% during the 2nd quarter. Jag Capital Management LLC now owns 87,700 shares of the CRM provider’s stock worth $18,528,000 after purchasing an additional 21,288 shares during the last quarter. 77.52% of the stock is owned by hedge funds and other institutional investors.

    Analyst Upgrades and Downgrades

    A number of research firms recently issued reports on CRM. Evercore ISI increased their price objective on shares of Salesforce from $240.00 to $275.00 and gave the company an “outperform” rating in a research report on Thursday, August 31st. Truist Financial reissued a “buy” rating and set a $275.00 price objective on shares of Salesforce in a research note on Wednesday, September 13th. TD Cowen raised their price objective on Salesforce from $210.00 to $230.00 and gave the company a “market perform” rating in a research note on Thursday, August 31st. Northland Securities increased their price target on Salesforce from $210.00 to $220.00 and gave the company a “market perform” rating in a report on Friday, September 1st. Finally, Robert W. Baird lifted their price objective on shares of Salesforce from $210.00 to $220.00 and gave the stock a “neutral” rating in a research note on Thursday, August 31st. One analyst has rated the stock with a sell rating, thirteen have given a hold rating, twenty-five have issued a buy rating and two have given a strong buy rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $242.28.

    Get Our Latest Analysis on CRM

    About Salesforce

    (Get Free Report)

    Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company’s service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer service and support at scale.

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    Insider Buying and Selling by Quarter for Salesforce (NYSE:CRM)

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    ABMN Staff

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  • Salesforce, Inc. (NYSE:CRM) CEO Marc Benioff Sells 15,000 Shares

    Salesforce, Inc. (NYSE:CRM) CEO Marc Benioff Sells 15,000 Shares

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    Salesforce, Inc. (NYSE:CRMGet Free Report) CEO Marc Benioff sold 15,000 shares of the company’s stock in a transaction on Wednesday, August 30th. The stock was sold at an average price of $213.73, for a total value of $3,205,950.00. Following the transaction, the chief executive officer now directly owns 15,951,166 shares in the company, valued at $3,409,242,709.18. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link.

    Marc Benioff also recently made the following trade(s):

    • On Monday, August 28th, Marc Benioff sold 15,000 shares of Salesforce stock. The stock was sold at an average price of $211.11, for a total value of $3,166,650.00.
    • On Thursday, August 24th, Marc Benioff sold 15,000 shares of Salesforce stock. The stock was sold at an average price of $207.29, for a total value of $3,109,350.00.
    • On Tuesday, August 22nd, Marc Benioff sold 15,000 shares of Salesforce stock. The stock was sold at an average price of $207.65, for a total value of $3,114,750.00.
    • On Thursday, August 17th, Marc Benioff sold 15,000 shares of Salesforce stock. The shares were sold at an average price of $205.12, for a total value of $3,076,800.00.
    • On Monday, August 14th, Marc Benioff sold 15,000 shares of Salesforce stock. The shares were sold at an average price of $210.43, for a total value of $3,156,450.00.
    • On Friday, August 11th, Marc Benioff sold 15,000 shares of Salesforce stock. The shares were sold at an average price of $208.33, for a total value of $3,124,950.00.
    • On Wednesday, August 9th, Marc Benioff sold 15,000 shares of Salesforce stock. The shares were sold at an average price of $207.42, for a total value of $3,111,300.00.
    • On Monday, August 7th, Marc Benioff sold 15,000 shares of Salesforce stock. The shares were sold at an average price of $215.68, for a total value of $3,235,200.00.
    • On Friday, August 4th, Marc Benioff sold 15,000 shares of Salesforce stock. The shares were sold at an average price of $215.15, for a total value of $3,227,250.00.
    • On Wednesday, August 2nd, Marc Benioff sold 15,000 shares of Salesforce stock. The shares were sold at an average price of $220.73, for a total value of $3,310,950.00.

    Salesforce Stock Down 0.0 %

    CRM stock opened at $221.39 on Friday. The company has a market cap of $215.63 billion, a price-to-earnings ratio of 582.62, a PEG ratio of 2.09 and a beta of 1.20. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 0.16. Salesforce, Inc. has a 12 month low of $126.34 and a 12 month high of $238.22. The firm has a 50-day moving average of $216.21 and a two-hundred day moving average of $202.26.

    Salesforce (NYSE:CRMGet Free Report) last released its quarterly earnings data on Wednesday, August 30th. The CRM provider reported $2.12 EPS for the quarter, beating analysts’ consensus estimates of $1.90 by $0.22. The company had revenue of $8.60 billion during the quarter, compared to the consensus estimate of $8.53 billion. Salesforce had a net margin of 1.18% and a return on equity of 5.75%. Salesforce’s quarterly revenue was up 11.4% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.52 EPS. As a group, analysts forecast that Salesforce, Inc. will post 5.27 earnings per share for the current fiscal year.

    Hedge Funds Weigh In On Salesforce

    Hedge funds have recently made changes to their positions in the stock. Farmers & Merchants Trust Co of Chambersburg PA boosted its position in Salesforce by 374.1% in the 2nd quarter. Farmers & Merchants Trust Co of Chambersburg PA now owns 128 shares of the CRM provider’s stock valued at $27,000 after buying an additional 101 shares during the period. Union Savings Bank purchased a new position in Salesforce in the 2nd quarter valued at approximately $27,000. NewSquare Capital LLC boosted its position in Salesforce by 132.8% in the 1st quarter. NewSquare Capital LLC now owns 149 shares of the CRM provider’s stock valued at $30,000 after buying an additional 85 shares during the period. GHP Investment Advisors Inc. boosted its position in Salesforce by 30.4% in the 4th quarter. GHP Investment Advisors Inc. now owns 270 shares of the CRM provider’s stock valued at $36,000 after buying an additional 63 shares during the period. Finally, Live Oak Investment Partners purchased a new position in Salesforce in the 4th quarter valued at approximately $36,000. Hedge funds and other institutional investors own 77.52% of the company’s stock.

    Analyst Upgrades and Downgrades

    Several equities research analysts have weighed in on CRM shares. StockNews.com raised Salesforce from a “buy” rating to a “strong-buy” rating in a research report on Thursday. Stifel Nicolaus increased their price target on Salesforce from $250.00 to $275.00 and gave the stock a “buy” rating in a research report on Thursday. Mizuho increased their price target on Salesforce from $250.00 to $255.00 and gave the stock a “buy” rating in a research report on Thursday. Sanford C. Bernstein increased their price target on Salesforce from $145.00 to $153.00 in a research report on Thursday, June 1st. Finally, Loop Capital increased their price target on Salesforce from $215.00 to $230.00 and gave the stock a “hold” rating in a research report on Thursday. One analyst has rated the stock with a sell rating, fourteen have assigned a hold rating, twenty-four have assigned a buy rating and two have assigned a strong buy rating to the stock. According to MarketBeat, Salesforce presently has a consensus rating of “Moderate Buy” and an average price target of $237.43.

    Read Our Latest Stock Analysis on Salesforce

    About Salesforce

    (Get Free Report)

    Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company’s service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer service and support at scale.

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    Insider Buying and Selling by Quarter for Salesforce (NYSE:CRM)

    Receive News & Ratings for Salesforce Daily – Enter your email address below to receive a concise daily summary of the latest news and analysts’ ratings for Salesforce and related companies with MarketBeat.com’s FREE daily email newsletter.

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    ABMN Staff

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  • BNY taps Salesforce for productivity | Bank Automation News

    BNY taps Salesforce for productivity | Bank Automation News

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    BNY Mellon technology arm Pershing X is collaborating with cloud-based software provider Salesforce to automate data exchange for a unified platform for wealth management firms.   Combining the Salesforce Financial Services Cloud with Pershing X’s Wove platform will help advisers increase productivity and “reduce administrative tasks through automated bi-directional data exchange,” Michelle Feinstein, vice president […]

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    Vaidik Trivedi

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  • RBC invests in tech, employees in Q3 | Bank Automation News

    RBC invests in tech, employees in Q3 | Bank Automation News

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    Royal Bank of Canada’s discretionary and technology-related spending accounted for 23% of the bank’s non-interest expenses in the third quarter.  In Q3 2023, the $1.4 trillion bank’s non-interest expenses increased 22% year over year to $5.8 million, which included equipment and amortization costs, professional fees and marketing, travel and training expenses, according to the bank’s […]

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    Whitney McDonald

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  • RBC to Use New Salesforce Platform| Bank Automation News

    RBC to Use New Salesforce Platform| Bank Automation News

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    Financial institutions can see the terms of a loan being offered by a competitor with a new platform launched Thursday by Salesforce.  The San Francisco-based Salesforce’s Data Cloud combines data across systems to give banks a more complete picture of consumer activities, according to Salesforce. The integration gives financial institutions access to data ranging from […]

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    Victor Swezey

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  • Salesforce Stock Falls Despite Strong Earnings

    Salesforce Stock Falls Despite Strong Earnings

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    Salesforce Stock Falls Despite Strong Earnings Report

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  • Professional messaging platform Slack to adopt ChatGPT app technology

    Professional messaging platform Slack to adopt ChatGPT app technology

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    The artificial intelligence chatbot ChatGPT could soon be coming to your workplace.

    The OpenAI technology, which has grown extremely popular since its release in November, will be rolled out in the professional messaging platform Slack, its parent company, SalesForce, announced Tuesday. 

    The ChatGPT app for Slack is currently in beta testing, and companies can join a waitlist to sign up for the beta version when it becomes available. 

    SalesForce said that ChatGPT “provides a conversational interface powered by OpenAI’s large language models to get instant conversation summaries to stay informed, research tools to learn about any topic, and provide writing assistance to quickly draft messages.” 

    SalesForce described the different skill sets the ChatGPT app for Slack will have, all intended to improve employee productivity. It will create AI-powered summaries of conversations in channels and threads. Employees will also be able to use ChatGPT to do research within Slack on any project or topic, SalesForce disclosed.

    Slack users will also be able to use ChatGPT to draft up message replies, status updates and meeting notes.

    OpenAI is itself a customer of Slack, and has been testing the ChatGPT app for the messaging platform, using it to “engage with their customers directly across sales, service, and engineering teams.”  

    “There couldn’t be a more natural fit,” said Noah Desai Weiss, Slack’s chief product officer, in a statement. “This will give customers new superpowers by helping them tap the collective knowledge of their organization’s channel archives.”

    Slack becomes the latest in a series of companies to employ the OpenAI technology, including Snap, Quizlet, Instacart and Shopify.

    Other tech companies have also launched artificial intelligence bots recently, including Microsoft’s Bing-powered AI platform and Google’s Bard.

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  • Silicon Valley Confronts the End of Growth. It’s a New Era for Tech Stocks.

    Silicon Valley Confronts the End of Growth. It’s a New Era for Tech Stocks.

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    Silicon Valley could use a reboot. The biggest players aren’t growing, and more than a few are seeing sharp revenue declines. Regulators seem opposed to every proposed merger, while legislators push for new rules to crack down on the internet giants. The Justice Department just can’t stop filing antitrust suits against Google. The initial public offering market is closed. Venture-capital investments are plunging, along with valuations of prepublic companies. Maybe they should try turning the whole thing on and off.

    The only strategy that seems to be working is to lay people off. Tech CEOs suddenly are channeling Marie Kondo, tidying up and keeping only the people and projects that “spark joy,” or at least support decent operating margins. Layoffs.fyi reports that tech companies have laid off more than 122,000 people already this year.

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  • Here are the latest tech layoffs as the industry shudders

    Here are the latest tech layoffs as the industry shudders

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    The high-flying tech industry is facing a reckoning as the economy slows and customers pull back on spending.

    In the past month alone, tech companies have cut nearly 60,000 jobs, reversing a hiring spree that surged during the pandemic as millions of Americans moved their lives online. IBM was one of the latest to slash its headcount, announcing 3,900 layoffs in January, or less than 2% of its global workforce. 

    Even with the surge in layoffs, most tech companies are still vastly larger than they were three years ago. But industry analysts expect further industry cuts in 2023 as the Federal Reserve continues to increase interest rates as it hits the brakes on economic growth. 

    This year, “a major theme will be tech layoffs as Silicon Valley, after a decade of hyper growth, now comes to the reality of cost-cutting mode,” analysts at Wedbush said in a research note Friday.

    As for what that means for tech workers, it’s too soon to tell, experts say. Despite the cascade of layoff announcements, employment in the information sector rose through most of last year, dropping only in December. That suggests demand for talent remains strong enough that many laid-off tech employees will likely be able to find new jobs.

    “While layoffs from high-profile firms make the headlines, plenty of firms are desperate for more workers, especially tech workers. Those workers are in high demand from the auto industry to the Department of Veterans Affairs to not-for-profits,” said Robert Frick, corporate economist at Navy Federal Credit Union.

    “The labor market is still so tight that many tech workers, and workers with other skills, are snapped up well before they need to collect an unemployment check. And they are more likely to be snapped up by smaller firms, which have a much greater demand for workers than major corporations.

    The tech downturn is an anomaly amid a job market that remains the tightest in decades and has allowed many workers to command higher pay. Across the economy, announced layoffs last year fell to their second-lowest in 30 years of tracking by outplacement firm Challenger, Gray & Christmas, second only to 2021.

    But even as overall layoffs fell, tech layoffs rose, with a record 1 in 4 layoffs last year taking place in the tech sector.

    Here are the largest tech companies to announce cuts since 2022.

    Alphabet   

    The Google parent said on January 20 that it would let go of 12,000 workers, or about 6% of its 186,000-strong global workforce. The cuts apply “across Alphabet — product areas, functions, levels and regions,” CEO Sundar Pichai said.

    Pichai told employees that the Silicon Valley company simply hired too fast during the pandemic. 

    “Over the past two years we’ve seen periods of dramatic growth,” Pichai wrote in an email that was also posted on Alphabet’s corporate blog. “To match and fuel that growth, we hired for a different economic reality than the one we face today.”

    Amazon

    The e-commerce company is moving to cut about 18,000 positions, a downshift that began in November and that will continue into this year. That’s just a fraction of its 1.5 million-strong global workforce. 

    While the vast majority of the company’s employees work in its vast warehouse and logistics operation — which doubled in size during the pandemic — the cuts mostly affect white-collar employees in some of the company’s less profitable sectors, including the division responsible for its voice assistant, Alexa.

    Carvana

    The online car seller cut about 2,500 workers in May 2022, or 12% of its workforce. The company was widely criticized for its handling of the layoffs, many of which were done via Zoom and email. 

    The Phoenix-based company, which delivers new and used cars to buyers, blamed the cuts on an “automotive recession.”

    Coinbase

    The cryptocurrency trading platform cut roughly 20% of its workforce, or about 950 jobs, in January. It’s the second round of layoffs in less than a year, with 1,100 workers losing their jobs in June.

    Dell

    The computer company in February announced it would slash 5% of its workforce due to a “challenging global economic environment.” The Texas-based company has about 133,000 employees, according to its most recent annual report, putting the layoffs on track to eliminate about 6,600 jobs.

    eBay

    The online marketplace said in February it would cut 500 jobs, or about 4% of its global workforce, according to an internal email included with a securities filing.

    The layoffs allow the company “to invest and create new roles in high-potential areas,” CEO Jamie Iannone said in the message. The will also “[simplify] our structure to make decisions more effectively and with more speed,” he said.

    IBM

    The company plans to cut about 3,900 workers, its chief financial officer told Bloomberg in January. The cuts amount to about 1.5% of the company’s global workforce, and come even as IBM posted better-than-expected revenue for the most recent quarter.

    The Armonk, New York-based firm will continue hiring in what its financial officer called “higher-growth areas.” IBM last year said it would invest tens of billions of dollars across New York’s Hudson Valley to spur semiconductor manufacturing.

    Lyft

    The ride-hailing service said in November it was cutting 13% of its workforce, almost 700 employees. The layoffs affect its corporate employees, since Lyft’s army of drivers are considered independent businesses, not employees of the transportation company. 

    Meta

    The parent company of Facebook in November laid off 11,000 people, about 13% of its workforce. Meta has struggled more than many tech companies this year; its user base has shrunk, while CEO Mark Zuckerberg has put billions of dollars into building what he calls the “metaverse,” to the consternation of its investors. The company’s stock has lost two-thirds of its value since peaking in August 2021.

    Microsoft

    The software company in January said it would cut about 10,000 jobs, almost 5% of its workforce, as it refocuses its strategy on artificial intelligence and away from hardware. In the two years ending in June 2022, Microsoft had expanded from 163,000 workers to 221,000.

    PayPal

    The digital payments company said in January it was cutting 2,000 jobs, or about 7% of its workforce, as it contends with what it called “the challenging macro-economic environment.”

    The San Jose, California-based company is the parent of PayPal is the parent of payment apps Venmo and Xoom and the coupon service Honey, among other brands. PayPal said the cuts would affect different brands unequally, although it did not specify further.

    Robinhood

    The company, whose app helped attract a new generation of investors to the market, announced in August that it would reduce its headcount by 23%, or approximately 780 people. That’s the second round of recent layoffs for the company, which last year cut 9% of its workforce.

    Salesforce

    The company cut 10% of its workforce, or about 7,300 employees, in January. It also said it was closing some offices, citing a “challenging” environment and lower customer spending. 

    Snap

    The parent company of social media platform Snapchat said in August that it was letting go of 20% of its staff. Snap’s staff has grown to more than 5,600 employees in recent years, meaning that, even after laying off more than 1,000 people, Snap’s staff would be larger than it was a year earlier.

    Spotify

    The music streaming service said in January it was cutting 6% of its workforce, or roughly 580 jobs, as part of a push to make the company more efficient. In 2022, Spotify’s operating costs grew twice as fast as its revenue, CEO Daniel Ek said, a pace he called “unsustainable.”

    “We still spend far too much time syncing on slightly different strategies, which slows us down,” CEO Daniel Elk said in a January 23 letter to employees posted on the company’s site. “And in a challenging economic environment, efficiency takes on greater importance.”

    Stripe

    The payment processor announced layoffs of roughly 1,000 workers in November,  amounting to 14% of its workforce. In an email to employees posted on Stripe’s website, CEO Patrick Collison said the company expected “leaner times” amid worsening economic conditions.

    Twitter

    About half of the social media platform’s staff of 7,500 was let go after the billionaire CEO of Tesla, Elon Musk, acquired the service in October. An unknown number have left, with some objecting to the new ownership and Musk’s demand for an “extremely hardcore” attitude.

    Wayfair

    The online shopping company announced in January that it would cut 1,750 workers, or about 10% of its global employees, as it adjusts to falling consumer demand after the home-renovation boom of the pandemic. It’s the second round of layoffs for the Boston-based company, which cut 870 employees in August.

    CEO Niraj Shah said the company “simply grew too big.”

    “In hindsight, similar to our technology peers, we scaled our spend too quickly over the last few years,” Shah said in a statement.

    Zoom

    The video-conferencing company that surged early in the pandemic said it would lay off 1,300 “talented, hardworking colleagues” in early February. The cuts represent about 15% of Zoom’s workforce, according to a company blog.

    The company tripled in size in 2020 as white-collar workers shifted to remote environments, but its user growth then slowed dramatically.

    “We didn’t take as much time as we should have to thoroughly analyze our teams or assess if we were growing sustainably,” CEO Eric Yuan said in a post. “[T]he uncertainty of the global economy, and its effect on our customers, means we need to take a hard – yet important – look inward to reset ourselves so we can weather the economic environment, deliver for our customers and achieve Zoom’s long-term vision,” he added.

    Yuan said he would forgo his entire salary and bonus for the current fiscal year, and that the executive team would see 20% salary cuts and no bonus. Yuan made $320,000 in compensation last year, and also holds about $3.3 million worth of Zoom stock, according to securities filings.

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  • Here are the latest tech layoffs as the industry shudders

    Here are the latest tech layoffs as the industry shudders

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    The high-flying tech industry is facing a reckoning as the economy slows and customers pull back on spending.

    In the past month alone, tech companies have cut nearly 60,000 jobs, reversing a hiring spree that surged during the pandemic as millions of Americans moved their lives online. IBM was one of the latest to slash its headcount, announcing 3,900 layoffs in January, or less than 2% of its global workforce. 

    Even with the surge in layoffs, most tech companies are still vastly larger than they were three years ago. But industry analysts expect further industry cuts in 2023 as the Federal Reserve continues to increase interest rates as it hits the brakes on economic growth. 

    This year, “a major theme will be tech layoffs as Silicon Valley, after a decade of hyper growth, now comes to the reality of cost-cutting mode,” analysts at Wedbush said in a research note Friday.

    As for what that means for tech workers, it’s too soon to tell, experts say. Despite the cascade of layoff announcements, employment in the information sector rose through most of last year, dropping only in December. That suggests demand for talent remains strong enough that many laid-off tech employees will likely be able to find new jobs.

    “While layoffs from high-profile firms make the headlines, plenty of firms are desperate for more workers, especially tech workers. Those workers are in high demand from the auto industry to the Department of Veterans Affairs to not-for-profits,” said Robert Frick, corporate economist at Navy Federal Credit Union.

    “The labor market is still so tight that many tech workers, and workers with other skills, are snapped up well before they need to collect an unemployment check. And they are more likely to be snapped up by smaller firms, which have a much greater demand for workers than major corporations.

    The tech downturn is an anomaly amid a job market that remains the tightest in decades and has allowed many workers to command higher pay. Across the economy, announced layoffs last year fell to their second-lowest in 30 years of tracking by outplacement firm Challenger, Gray & Christmas, second only to 2021.

    But even as overall layoffs fell, tech layoffs rose, with a record 1 in 4 layoffs last year taking place in the tech sector.

    Here are the largest tech companies to announce cuts since 2022.

    Alphabet   

    The Google parent said on January 20 that it would let go of 12,000 workers, or about 6% of its 186,000-strong global workforce. The cuts apply “across Alphabet — product areas, functions, levels and regions,” CEO Sundar Pichai said.

    Pichai told employees that the Silicon Valley company simply hired too fast during the pandemic. 

    “Over the past two years we’ve seen periods of dramatic growth,” Pichai wrote in an email that was also posted on Alphabet’s corporate blog. “To match and fuel that growth, we hired for a different economic reality than the one we face today.”

    Amazon

    The e-commerce company is moving to cut about 18,000 positions, a downshift that began in November and that will continue into this year. That’s just a fraction of its 1.5 million-strong global workforce. 

    While the vast majority of the company’s employees work in its vast warehouse and logistics operation — which doubled in size during the pandemic — the cuts mostly affect white-collar employees in some of the company’s less profitable sectors, including the division responsible for its voice assistant, Alexa.

    Carvana

    The online car seller cut about 2,500 workers in May 2022, or 12% of its workforce. The company was widely criticized for its handling of the layoffs, many of which were done via Zoom and email. 

    The Phoenix-based company, which delivers new and used cars to buyers, blamed the cuts on an “automotive recession.”

    Coinbase

    The cryptocurrency trading platform cut roughly 20% of its workforce, or about 950 jobs, in January. It’s the second round of layoffs in less than a year, with 1,100 workers losing their jobs in June.

    IBM

    The company plans to cut about 3,900 workers, its chief financial officer told Bloomberg in January. The cuts amount to about 1.5% of the company’s global workforce, and come even as IBM posted better-than-expected revenue for the most recent quarter.

    The Armonk, New York-based firm will continue hiring in what its financial officer called “higher-growth areas.” IBM last year said it would invest tens of billions of dollars across New York’s Hudson Valley to spur semiconductor manufacturing.

    Lyft

    The ride-hailing service said in November it was cutting 13% of its workforce, almost 700 employees. The layoffs affect its corporate employees, since Lyft’s army of drivers are considered independent businesses, not employees of the transportation company. 

    Meta

    The parent company of Facebook in November laid off 11,000 people, about 13% of its workforce. Meta has struggled more than many tech companies this year; its user base has shrunk, while CEO Mark Zuckerberg has put billions of dollars into building what he calls the “metaverse,” to the consternation of its investors. The company’s stock has lost two-thirds of its value since peaking in August 2021.

    Microsoft

    The software company in January said it would cut about 10,000 jobs, almost 5% of its workforce, as it refocuses its strategy on artificial intelligence and away from hardware. In the two years ending in June 2022, Microsoft had expanded from 163,000 workers to 221,000.

    PayPal

    The digital payments company said in January it was cutting 2,000 jobs, or about 7% of its workforce, as it contends with what it called “the challenging macro-economic environment.”

    The San Jose, California-based company is the parent of PayPal is the parent of payment apps Venmo and Xoom and the coupon service Honey, among other brands. PayPal said the cuts would affect different brands unequally, although it did not specify further.

    Robinhood

    The company, whose app helped attract a new generation of investors to the market, announced in August that it would reduce its headcount by 23%, or approximately 780 people. That’s the second round of recent layoffs for the company, which last year cut 9% of its workforce.

    Salesforce

    The company cut 10% of its workforce, or about 7,300 employees, in January. It also said it was closing some offices, citing a “challenging” environment and lower customer spending. 

    Snap

    The parent company of social media platform Snapchat said in August that it was letting go of 20% of its staff. Snap’s staff has grown to more than 5,600 employees in recent years, meaning that, even after laying off more than 1,000 people, Snap’s staff would be larger than it was a year earlier.

    Spotify

    The music streaming service said in January it was cutting 6% of its workforce, or roughly 580 jobs, as part of a push to make the company more efficient. In 2022, Spotify’s operating costs grew twice as fast as its revenue, CEO Daniel Ek said, a pace he called “unsustainable.”

    “We still spend far too much time syncing on slightly different strategies, which slows us down,” CEO Daniel Elk said in a January 23 letter to employees posted on the company’s site. “And in a challenging economic environment, efficiency takes on greater importance.”

    Stripe

    The payment processor announced layoffs of roughly 1,000 workers in November,  amounting to 14% of its workforce. In an email to employees posted on Stripe’s website, CEO Patrick Collison said the company expected “leaner times” amid worsening economic conditions.

    Twitter

    About half of the social media platform’s staff of 7,500 was let go after the billionaire CEO of Tesla, Elon Musk, acquired the service in October. An unknown number have left, with some objecting to the new ownership and Musk’s demand for an “extremely hardcore” attitude.

    Wayfair

    The online shopping company announced in January that it would cut 1,750 workers, or about 10% of its global employees, as it adjusts to falling consumer demand after the home-renovation boom of the pandemic. It’s the second round of layoffs for the Boston-based company, which cut 870 employees in August.

    CEO Niraj Shah said the company “simply grew too big.”

    “In hindsight, similar to our technology peers, we scaled our spend too quickly over the last few years,” Shah said in a statement.

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  • Activist Shareholders Threaten Salesforce Board

    Activist Shareholders Threaten Salesforce Board

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    In recent months, activist investors Starboard Value — and, more recently, Elliott Management — have taken over significant stakes in leading customer relationship management (CRM) software provider Salesforce. The company’s employees are concerned the new investors could make moves resulting in additional layoffs beyond those already announced by the company.


    Bloomberg | Getty Images

    Business Insider reports that more than just rank-and-file employees could receive walking papers:

    It’s a very real possibility that these investors could oust most, if not all, of Salesforce’s board of directors in one go. And if that wasn’t enough, some analysts believe that these activist firms could push Benioff to at least explore the possibility of divesting mega-acquisitions like Slack, MuleSoft, and Tableau. It could even result in Salesforce ending its remote-work policies and mandating at least some employees to come back into the office, analysts speculate.

    Speaking to Insider, JMP Securities analyst Pat Walravens said replacing board members might be a good move. Five members, including co-CEO Marc Benioff, have been on the board for fifteen years. According to Insider, Walravens thinks losing entrenched old board members might be a necessary injection of “fresh blood with new ideas” for Salesforce. “I think there’s pretty broad agreement that the board of directors needs to be refreshed,” he said.

    Executives could feel the crunch, Insider reports. Salesforce could reduce real estate investments to save money, and it could also rework the way execs are paid.

    The pressure from Elliott Management and Starboard Value comes when Salesforce is already facing a challenging economic environment due to the ongoing COVID-19 pandemic. Insider reports many believe the company will overcome these challenges thanks to its strong financial position and solid customer base.

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    Steve Huff

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  • Silicon Valley layoffs go from bad to worse | CNN Business

    Silicon Valley layoffs go from bad to worse | CNN Business

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    CNN
     — 

    Shortly before Thanksgiving, Amazon CEO Andy Jassy confirmed rumors that layoffs had begun in multiple departments at the e-commerce giant and said it would review staffing needs into the new year.

    On Wednesday, Jassy provided a sobering update on that review: Amazon is cutting more than 18,000 jobs, nearly double the 10,000 that had previously been reported and marking the highest absolute number of layoffs of any tech company in the recent downturn.

    At Amazon and other tech companies, the second half of last year was marked by hiring freezes, layoffs and other cost-cutting measures at a number of household names in Silicon Valley. But if 2022 was the year the good times ended for these tech companies, 2023 is already shaping up to be a year when people at those companies brace for how much worse things can get.

    On the same day Amazon announced layoffs, cloud-computing company Salesforce said it was axing about 10% of its staff – a figure that easily amounts to thousands of workers – and video-sharing outlet Vimeo said it was cutting 11% of its workforce. The following day, digital fashion platform Stitch Fix said it planned to cut 20% of its salaried staff, after having cut 15% of its salaried staff last year.

    The continued fallout in the industry comes as tech firms grapple with a seemingly perfect storm of factors. After initially seeing a boom in demand for digital services amid the onset of the pandemic, many companies aggressively hired. Then came a whiplash in demand as Covid-19 restrictions receded and people returned to their offline lives. Rising interest rates also dried up the easy money tech companies relied on to fuel big bets on future innovations, and cut into their sky-high valuations.

    Heading into 2023, recession fears and economic uncertainties are still weighing heavily on consumers and policymakers’ minds, and interest rate hikes are expected to continue. Beyond that, the growing number of layoffs may also give certain tech companies some cover to take more severe steps to trim costs now than they may have otherwise done.

    While there have been some layoffs recently in the consumer goods sector and hints of more to come elsewhere, the situation in Silicon Valley remains in stark contrast to the economy as a whole.

    The Labor Department’s latest employment report on Friday pointed to a year of extraordinary job growth in 2022, marking the second-best year for the labor market in records that go back to 1939. Meanwhile, a separate report from outplacement firm Challenger, Gray & Christmas found tech layoffs were up 649% in 2022 compared to the previous year, versus just a 13% uptick in job cuts in the overall economy during the same period.

    In his note to employees this month, Jassy chalked up the need for significant cost cutting at Amazon to “the uncertain economy and that we’ve hired rapidly over the last several years.” Others across the industry have echoed those points, with varying degrees of atonement.

    In a series of apologies that are beginning to sound the same, Silicon Valley business leaders from Meta’s Mark Zuckerberg to Salesforce’ Marc Benioff have blamed the wave of job cuts on their own misreading of how pandemic-fueled demand for tech products would play out.

    Benioff began a memo to the employees of Salesforce last week by invoking, as he so often does, the Hawaiian word for family. “As one ‘Ohana,” he wrote, “we have never been more mission-critical to our customers.” But the economic environment was “challenging,” Benioff wrote. “With this in mind, we’ve made the very difficult decision to reduce our workforce by about 10 percent, mostly over the coming weeks.”

    “As our revenue accelerated through the pandemic, we hired too many people leading into this economic downturn we’re now facing, and I take responsibility for that,” Benioff went on to say. Like other tech leaders, however, it’s unclear if Benioff will face any repercussions to his title or compensation.

    Patricia Campos-Medina, the executive director of the Worker Institute at Cornell University’s School of Industrial and Labor Relations, slammed this spate of mea culpas as “empty apologies” to the workers now paying for their miscalculations.

    While there will be a lot of near-term uncertainty for these tech workers, as well “a big economic hit on their lives,” Campos-Medina added, “I do think that this is a very skilled workforce that will find a way to engage back in the economy.” She predicts many of the laid-off tech workers will likely be able to find jobs and “we will see more stability in the mid-to-long term.”

    But the end may still not be in sight. Dan Ives, an analyst at Wedbush Securities said last week that the Salesforce and Amazon layoffs “add to the trend we expect to continue in 2023 as the tech sector adjusts to a softer demand environment.” The industry is now being forced to cut costs after “spending money like 1980’s Rock Stars to keep up with demand,” he added.

    And despite the robust overall labor market, there are growing concerns that tech layoffs could spread elsewhere.

    “I think we’re seeing an inflection point; the rate of jobs growth is slowing and a lot of these tech layoffs that we’re hearing about, I think are going to start materializing across the broader economy by the end of the first quarter,” John Leer, chief economist at Morning Consult told CNN’s Chief Business Correspondent Christine Romans in an interview Friday.

    In that sense, at least, Silicon Valley may once again be ahead of the curve, but not in the way it wants.

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  • Salesforce’s ‘Ohana’ mantra questioned after CEO Marc Benioff dodges questions about layoffs in all-hands meeting

    Salesforce’s ‘Ohana’ mantra questioned after CEO Marc Benioff dodges questions about layoffs in all-hands meeting

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    Billionaire Salesforce CEO Marc Benioff often conjures the Hawaiian concept of “Ohana” with regards to his company culture. It conveys the idea of family bonds that encourage people to be responsible for each other.

    After an all-hands call at Salesforce on Thursday in which Benioff reportedly dodged questions about recently announced layoffs in a rambling, two-hour speech, the appropriateness of that concept came into question. 

    A day earlier, the software giant said it would cut about 10% of its workforce, noting customers were “taking a more measured approach to their purchasing decision” in a “challenging” environment.

    In an email to staff about the thousands of layoffs on Wednesday, Benioff again evoked “Ohana” and the idea of family bonds:

    “The employees being affected aren’t just colleagues,” he wrote. “They’re friends. They’re family. Please reach out to them. Offer the compassion and love they and their families deserve and need now more than ever. And most of all, please lean on your leadership, including me, as we work through this difficult time together.”

    ‘Avoiding the topic at hand’

    But judging by reactions to his speech and the unanswered questions, employees were not feeling the “Ohana.” On an internal Slack channel intended for questions during the meeting, according to Insider, one employee asked: 

    “Given how little of this call has addressed the layoffs, the questions asked in this channel, and the ‘family’ who were laid off, should we consider retiring the phrase ‘Ohana?’”

    Other posts in the Slack channel reportedly included, “Is Marc filibustering 47,600+ employees right now by talking in circles and avoiding the topic at hand?” and “I’m sure many of the 10s of thousands of people on this call could be getting things done rather than listening to an unstructured conversation about the business when most people came with very specific questions they hoped would be addressed.”

    Benioff did seem to briefly refer to the layoffs in his speech, but in a way that likened them to deaths, according to Insider: 

    “At the kickoff every year, you know, we, um, have a moment where we always say goodbye to everyone who’s died during the year,” he said. “And, um, loss is really difficult, and losing folks, and especially losing our trusted colleagues and our managers or employees, it’s very similar, uh, in a lot of ways for me. We need to kind of acknowledge that and give ourselves time to mourn and kind of be able to move forward.” 

    A company blog post from 2017 entitled “The Real Meaning Behind ‘Salesforce Community’” states: “In Hawaiian culture, Ohana represents the idea that families—blood-related, adopted, or intentional—are bound together, and that family members are responsible for one another. When [Beniofff] created Salesforce in 1999, he made sure that ‘Ohana’ was in the company’s foundations.”

    Salesforce did not immediately respond to Fortune’s request for comments.

    Our new weekly Impact Report newsletter examines how ESG news and trends are shaping the roles and responsibilities of today’s executives. Subscribe here.

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    Steve Mollman

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  • Rambling 2-Hour Salesforce Meeting Angered Employees

    Rambling 2-Hour Salesforce Meeting Angered Employees

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    In an all-hands Salesforce meeting described as rambling, co-CEO Marc Benioff sidestepped employee questions regarding plans for layoffs, leading to vocal discontent in the company’s Slack channels.


    Jerod Harris | Getty Images

    CEO of Salesforce.com Marc Benioff in 2014.

    Business Insider reports that the meeting, which happened Thursday, resulted in angry internal discussions among employees who felt dismissed and ignored. Insider viewed screengrabs of the chats and has more:

    Staff took to a Slack channel intended for questions during the all-hands to point out that many questions had been left unaddressed, according to screenshots viewed by Insider. Benioff first announced the plan for layoffs in an email on Wednesday, saying the cuts will happen “mostly over the coming weeks.”

    Insider quotes one employee who asked if Benioff was “filibustering 47,600+ employees right now by talking in circles and avoiding the topic at hand.” Others wrote messages like, “ANSWER OUR QUESTIONS,” or “what are we even talking about?”

    Employee sentiment was perhaps best captured by a Slack user who suggested that for “future all-hands calls, it would be nice to know what the intent of the call is.”

    “I’m sure many of the 10s of thousands of people on this call could be getting things done,” the commenter continued, “rather than listening to an unstructured conversation about the business…”

    Anger over the nature of the Salesforce call didn’t escape executive notice. According to Insider, “one executive apologized in a subsequent meeting.” The exec told anyone who hadn’t seen the meeting “to not bother watching, according to one person present.”

    The incident may highlight a lack of transparency and communication within the company, which Business Insider reports has already notified up to 1,000 employees of pending cuts — a move Insider notes “blindsided many managers.”

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    Steve Huff

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  • Salesforce Cutting Employees, Closing Some Offices

    Salesforce Cutting Employees, Closing Some Offices

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    According to Salesforce co-CEO Marc Benioff, the company is cutting up to 10% of its current staff. In an email noted by Business Insider, Benioff blames mid-pandemic hiring practices.


    Bloomberg | Getty Images

    The business “environment remains challenging,” Benioff wrote in the email sent January 4, “and our customers are taking a more measured approach to their purchasing decisions. With this in mind, we’ve made the very difficult decision to reduce our workforce by about 10 percent, mostly over the coming weeks.

    “I’ve been thinking a lot about how we came to this moment,” Benioff continued, “as our revenue accelerated through the pandemic, we hired too many people leading into this economic downturn we’re now facing, and I take responsibility for that.”

    Employees of the cloud-based software company who are let go will receive nearly five months of pay, insurance, and other resources. Salesforce indicated in a regulatory filing noted by Business Insider that its budget for all the costs in making cuts will spend $1 billion and $1.4 billion on employee transitions in addition to as much as $650 million on reducing office spaces.

    Salesforce‘s cuts are part of a trend that has seen other tech giants like Facebook and Amazon take similar measures in anticipation of a looming recession. We’ll likely continue to see job cuts and restructuring efforts elsewhere in the coming months. Though tough on employees and their families, such measures are often necessary for companies to remain financially viable when facing economic uncertainty.

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    Steve Huff

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  • Marc Benioff Tell Salesforce Employees in Slack Message That New Hires Are Less Productive

    Marc Benioff Tell Salesforce Employees in Slack Message That New Hires Are Less Productive

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    Opinions expressed by Entrepreneur contributors are their own.

    In a Slack message sent to employees on Friday, co-CEO of Salesforce Marc Benioff declared the company’s new hires weren’t productive enough and asked what the cause might be.


    Bloomberg | Getty Images

    Benioff asked, “Are we not building tribal knowledge with new employees without an office culture?” in a message first reported by CNBC. Benioff reportedly followed up by attempting to soften the question’s intensity with a joking “asking for a friend” smiley angel emoji.

    According to CNBC, Benioff emphasized that it was “an issue that he said was affecting employees who joined Salesforce this year and last.” It was clear that the productivity problem might be partly related to the nature of widespread remote work, which has become much more common due to the COVID-19 pandemic.

    In a statement to CNBC, a company spokesperson said that Salesforce has “a hybrid work environment that empowers leaders and teams to work together with purpose. They can decide when and where they come together to collaborate, innovate, and drive customer success.”

    Salesforce, like many companies, has been contending with a weakening economy, CNBC notes, as well as departures by C-Suite execs such as the imminent departure of Slack CEO Stewart Butterfield.

    Benioff’s message reportedly prompted numerous responses, many positive. Still, he was unhappy it became public, saying in part that he hoped employees would “agree it is also disappointing that our private conversations here were almost immediately given to the public media.”

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  • Salesforce Co-CEO Bret Taylor steps down, leaving Marc Benioff alone at the top | CNN Business

    Salesforce Co-CEO Bret Taylor steps down, leaving Marc Benioff alone at the top | CNN Business

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    New York
    CNN Business
     — 

    Enterprise tech giant Salesforce said Wednesday that its co-CEO and Vice Chair Bret Taylor will step down from his roles. Salesforce co-founder Marc Benioff, who had been co-CEO alongside Taylor, will continue running the company and serving as board chair, the company said in a news release.

    Taylor had worked at Salesforce

    (CRM)
    for six years, most recently as president and COO before being elevated to co-CEO last November. He will officially exit his position on January 31, 2023. Benioff, in a statement, called Taylor’s decision to step down “bittersweet.”

    “After a lot of reflection, I’ve decided to return to my entrepreneurial roots,” Taylor said in a statement. “Salesforce has never been more relevant to customers, and with its best-in-class management team and the company executing on all cylinders, now is the right time for me to step away.”

    Prior to Salesforce, Taylor founded and led collaboration platform Quip, which Salesforce acquired for $750 million in 2016. Taylor also worked as chief technology officer at Facebook during the company’s IPO.

    Taylor’s move comes at a rocky time for Salesforce, whose shares have fallen around 40% since the start of this year amid the economic downturn. The announcement coincided with Salesforce’s third quarter earnings report, in which the company said it expected fourth quarter revenue at the low-end of analysts’ expectations.

    Salesforce’s stock fell more than 6% in after-hours trading following the earnings and leadership change announcements.

    Taylor also had a busy year outside Salesforce. As the former chair of Twitter’s board of directors, he was in charge of leading the company through Elon Musk’s tumultuous takeover deal and litigation. Musk officially closed his $44-billion deal to buy the company last month and quickly dissolved the board of directors.

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  • Salesforce To Integrate With TikTok And New NFT Platform

    Salesforce To Integrate With TikTok And New NFT Platform

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    Salesforce, the cloud-based software company that specializes in customer relationship management (CRM), is set to introduce new features to its offering including NFT Cloud and the social media platform TikTok.

    Salesforce NFT Cloud, a new non-fungible token marketplace, will allow users to mint, manage, and sell NFTs, whilst being a no-code platform.

    Also, in a pilot that began in July and had a September release, Commerce Cloud users will start to be able to sell through TikTok by actively switching on the site as a usable sales channel within Commerce Cloud’s social media channels which include Instagram and Snapchat. Users will also have features introduced that are associated with the platform, including measuring ad performance and segmenting audiences for ad retargeting.

    “We’re making it much easier for merchants to engage in channels on all social channels like Facebook, Instagram and Snapchat [and create] relevant offers for their customers through automated feeds and curation,” said Scot Gillespie, executive vice president and general manager of Salesforce Commerce Cloud. “Payments, speed and flexibility continue to be critical for our customers.”

    To support sustainability, Salesforce NFT Cloud will exclusively support transactions on more energy-efficient blockchains, this comes after a group letter signed by 400 Salesforce employees listed concerns about security, the unregulated nature of the concept, and the potentially unsustainable byproduct of using mass amounts of energy on – currently – less sustainable blockchain platforms like Ethereum
    ETH
    .

    Talking to TechTarget
    TTGT
    , John Hughes, an NFT technology consultant and CEO of NearMintNFT said, “I’ve heard them all, [but] if you have legitimate responses to calm the fears, people respond,”

    “Every artist I’ve approached has said the same thing to me: ‘Oh, these things are a rip-off, and they’re bad for the environment.’”

    “Once a company proves it’s an ethical NFT broker that takes security and sustainability into account — and makes that a team effort in conjunction with marketing staff — it’s possible to build success with an NFT program,” Hughes said.

    Talking about the new additions to the Salesforce structure, Matt Meyers, who has been working in the ecosystem for 15 years, runs cybersecurity company Adaptus – the owner of EzProtect that extends the capabilities of Salesforce and other SaaS platforms – and holds the highest certification of Certified Technical Architect said, “I have worked my way up in Salesforce over the years to now having the distinction of being a Certified Technical Architect, which only 400 people in the world hold. I’ve seen a lot.”

    With security and trust being Salesforce’s core values, they have always focused on ensuring their customers’ information is secure. I think with the new additions that are being piloted, TikTok and NFT Cloud, they can overall of course be positive and allow new streams of capability. I think there has to be caution in regards to security however, it’s the one area where there could be vulnerabilities and it’s important Salesforce properly takes that in during the pilot.”

    “Coming from a middle-class family that was not wealthy it’s very upsetting to see people losing large swathes of money on crypto and NFTs. Sometimes being people’s retirement money or savings. The Federal Trade Commission indicated this recently with a detailed report, cybersecurity in crypto is paramount and a sector I am also honing in on.” He said.

    Through his company, Meyers is also writing a Salesforce security short-form book that is geared at helping to educate companies on how to avoid leaking data in their Salesforce Public Sites and Communities. He is also starting an Instagram channel to help those who are on their journey to grow their career.

    Meyers added, “I had dedicated my life and career to Salesforce and finally it had paid over. I continued to work my way up until finally I reached a director level and led all of Salesforce’s program architects in the public sector. It was at this time that I realized again that I wanted more. I decided that I wanted to be more independent and run my own company.”

    “So I left Salesforce and made a relationship with a major Salesforce consulting firm and while working independently for them partnered with someone and started to grow my own company.”

    He continued, “I found that I met many new and younger people wanting to join the journey just as I had years before. I saw their struggles so I decided to start to help them to succeed and taught them as I wished I was taught.”

    “Even as I grew my company I still wanted to help others on their journey as well. So I realized that the best way to do this was to look to social media as that is the best way to connect with people.”

    Meyers insisted that Salesforce will continue to introduce new – and perhaps daunting – features as time goes on but it’s key for the company to remain at the forefront of technology and user experience, otherwise it could lose its spot as arguably the most renowned SaaS platform in the world.

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    Josh Wilson, Contributor

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