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Tag: sales

  • 5 Ways to Prepare for A Successful Holiday Email Marketing Campaign

    5 Ways to Prepare for A Successful Holiday Email Marketing Campaign

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    Opinions expressed by Entrepreneur contributors are their own.

    If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of pandemic restrictions will bring more people to stores, email remains an effective way to drive online revenue.

    How will you use email to boost holiday sales for your business this year? With inflation hitting the highest rate in 41 years, you must make sure your campaigns have the best chance of landing in the inbox — and convert.

    Here are five ways to prepare your email program for the busy shopping season ahead.

    1. Increase your sending rhythm

    Not all businesses send emails all year round. Some show up in their customers’ inboxes only when they run a promotional campaign. If that’s your case, you want to consider ramping up your sending frequency ahead of the holidays. The number of emails you send, and how often you send them, can influence your ability to reach the inbox.

    Mailbox providers consider sudden spikes in email traffic suspicious, as they can indicate spam. So, before launching your holiday email campaigns, begin nurturing your list with relevant, educational content. Keep a steady rhythm, and intensify it gradually before Black Friday to avoid landing in spam.

    2. Check the validity of your contacts

    The quality of your email list is vital to your email deliverability. Several studies show that email databases deteriorate by more than 22% every year. At ZeroBounce, we found that, due to the pandemic, 30% of our email data had gone bad in the past year.

    Removing obsolete email addresses, especially before an important campaign, is a must if you care to arrive in the inbox. Ignoring it can cause significant damage, as bounces and spam complaints can send your emails to spam. One of our customers was even blocked by his email service provider because of a high bounce rate. Only when our customer validated the company email list did the email provider agree to reinstate the account.

    You wouldn’t want to be blocked from sending emails during the holiday season, so check that your list is fresh and valid. Your bounce rate should never exceed 2%.

    Related: Email Validation: A Critical Success Factor in Email Marketing

    3. Use data to decide the best times to send

    A compelling offer that goes out to a healthy email list already puts you ahead of the pack. But to help your campaigns shine, keep past subscriber behavior in mind when scheduling your emails. Thus, you’ll know when your audience is most likely to open your emails.

    So, what are the best days to send emails during the holidays? The top performers are Black Friday, Cyber Monday, Small Business Saturday, Cyber Sunday and Thanksgiving, recent data from Oracle shows.

    The Oracle marketing research team also suggests sending campaigns on Thursdays to influence weekend spending. The study demonstrates that click-to-open rates are 54% higher than Fridays.

    Related: The Best Days and Times to Send Your Email (Infographic)

    4. Test your emails on mobile

    In 2021, more than 42% of Black Friday ecommerce revenue came through mobile, an Adobe study shows. Checking how your email renders on smartphones is always important. But during the holidays, it can make a dramatic difference in your revenue.

    Email testing tools allow you to test various aspects of your campaign and identify potential errors. For instance, an email can render correctly in Gmail, but not in Outlook, so pay attention to how your campaigns display with different providers.

    Also, consider running all your emails through a spell checker and make sure all your links are functional and relevant to your audience.

    5. Gather valuable social proof

    If you’re like most businesses, you’re probably going to send many emails in the last two months of the year. One way to avoid repeating your content is to use lots of customer testimonials.

    Ahead of your holiday email campaign, prepare by gathering social proof like stellar reviews, case studies, quotes, and awards worth mentioning. Third-party validation contributes dramatically to how people perceive your product. Oftentimes, it can seal the deal for an indecisive prospect.

    Final tips to make your holiday email campaign a success

    Running an email campaign during the holidays can be nerve-racking. It’s not as simple as scheduling a few emails, so anxiety is high for many business owners and marketers.

    To ease some of the tension, consider starting early. Have a clear plan and strategy in place weeks before you send your first email. Creating a checklist also helps. Include everything you and your team must do, from defining your offers to ensuring you have all the right tools.

    Proper planning will bring you calm and confidence so this holiday season will be successful for your business.

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    Liviu Tanase

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  • Salesforce To Integrate With TikTok And New NFT Platform

    Salesforce To Integrate With TikTok And New NFT Platform

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    Salesforce, the cloud-based software company that specializes in customer relationship management (CRM), is set to introduce new features to its offering including NFT Cloud and the social media platform TikTok.

    Salesforce NFT Cloud, a new non-fungible token marketplace, will allow users to mint, manage, and sell NFTs, whilst being a no-code platform.

    Also, in a pilot that began in July and had a September release, Commerce Cloud users will start to be able to sell through TikTok by actively switching on the site as a usable sales channel within Commerce Cloud’s social media channels which include Instagram and Snapchat. Users will also have features introduced that are associated with the platform, including measuring ad performance and segmenting audiences for ad retargeting.

    “We’re making it much easier for merchants to engage in channels on all social channels like Facebook, Instagram and Snapchat [and create] relevant offers for their customers through automated feeds and curation,” said Scot Gillespie, executive vice president and general manager of Salesforce Commerce Cloud. “Payments, speed and flexibility continue to be critical for our customers.”

    To support sustainability, Salesforce NFT Cloud will exclusively support transactions on more energy-efficient blockchains, this comes after a group letter signed by 400 Salesforce employees listed concerns about security, the unregulated nature of the concept, and the potentially unsustainable byproduct of using mass amounts of energy on – currently – less sustainable blockchain platforms like Ethereum
    ETH
    .

    Talking to TechTarget
    TTGT
    , John Hughes, an NFT technology consultant and CEO of NearMintNFT said, “I’ve heard them all, [but] if you have legitimate responses to calm the fears, people respond,”

    “Every artist I’ve approached has said the same thing to me: ‘Oh, these things are a rip-off, and they’re bad for the environment.’”

    “Once a company proves it’s an ethical NFT broker that takes security and sustainability into account — and makes that a team effort in conjunction with marketing staff — it’s possible to build success with an NFT program,” Hughes said.

    Talking about the new additions to the Salesforce structure, Matt Meyers, who has been working in the ecosystem for 15 years, runs cybersecurity company Adaptus – the owner of EzProtect that extends the capabilities of Salesforce and other SaaS platforms – and holds the highest certification of Certified Technical Architect said, “I have worked my way up in Salesforce over the years to now having the distinction of being a Certified Technical Architect, which only 400 people in the world hold. I’ve seen a lot.”

    “With security and trust being Salesforce’s core values, they have always focused on ensuring their customers’ information is secure. I think with the new additions that are being piloted, TikTok and NFT Cloud, they can overall of course be positive and allow new streams of capability. I think there has to be caution in regards to security however, it’s the one area where there could be vulnerabilities and it’s important Salesforce properly takes that in during the pilot.”

    “Coming from a middle-class family that was not wealthy it’s very upsetting to see people losing large swathes of money on crypto and NFTs. Sometimes being people’s retirement money or savings. The Federal Trade Commission indicated this recently with a detailed report, cybersecurity in crypto is paramount and a sector I am also honing in on.” He said.

    Through his company, Meyers is also writing a Salesforce security short-form book that is geared at helping to educate companies on how to avoid leaking data in their Salesforce Public Sites and Communities. He is also starting an Instagram channel to help those who are on their journey to grow their career.

    Meyers added, “I had dedicated my life and career to Salesforce and finally it had paid over. I continued to work my way up until finally I reached a director level and led all of Salesforce’s program architects in the public sector. It was at this time that I realized again that I wanted more. I decided that I wanted to be more independent and run my own company.”

    “So I left Salesforce and made a relationship with a major Salesforce consulting firm and while working independently for them partnered with someone and started to grow my own company.”

    He continued, “I found that I met many new and younger people wanting to join the journey just as I had years before. I saw their struggles so I decided to start to help them to succeed and taught them as I wished I was taught.”

    “Even as I grew my company I still wanted to help others on their journey as well. So I realized that the best way to do this was to look to social media as that is the best way to connect with people.”

    Meyers insisted that Salesforce will continue to introduce new – and perhaps daunting – features as time goes on but it’s key for the company to remain at the forefront of technology and user experience, otherwise it could lose its spot as arguably the most renowned SaaS platform in the world.

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    Josh Wilson, Contributor

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  • The Problem With Salespeople Calling Themselves Partners

    The Problem With Salespeople Calling Themselves Partners

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    Opinions expressed by Entrepreneur contributors are their own.

    In a typical commercial transaction, the buyer controls the money, which means they own the power in the relationship. Salespeople have tried to improve their leverage by using the word “partner” instead of customer or client. In doing so, some reps have forgotten they still have the weaker hand in the exchanges between buyers and sellers.

    Here’s a simple fact: If you’re not a partner in the firm and haven’t signed an official partnership agreement, you’re not a partner. And if you don’t ACT like a partner, it’s insulting to the buyer to call yourself one.

    Related: 3 Crushing Mistakes Most Salespeople Make

    The problem with calling yourself a partner

    Exaggerating your importance as a “partner” suggests you have equal skin in the game or you’re on equal footing with the buyer — and it can lead to disastrous results.

    For example, complacency can easily set in with existing clients. Year after year, your clients continue to pay you. As part of your customer service protocols, you might send a holiday greeting, thanking them for another year of a great “partnership.” Eventually, you begin to assume they’ll continue placing orders with little effort on your part.

    You’re not a partner, you’re a provider — and if you’re operating on autopilot, you are not a very good one.

    Recently, a seller I’ve been doing business with for several years seemed to forget their role. Out of the blue, they wanted a sizeable financial commitment from me with very little detail. The brand-new product they were pitching was not budgeted for. When I asked them to provide more information to a senior member of my staff, they acted affronted.

    They clearly expected to do business only with me personally, and they repeatedly ignored my urging to talk to the person on my team who actually has to say “yes.” Perhaps this is because they view me as the “ultimate” decision-maker? The reality is I might eventually sign off on the expense, but if the leader of that department doesn’t want it, I’m not going to force it on her. She’s the one who has to justify it and generate ROI.

    Since I’ve been in sales my entire adult life, I’m admittedly more sympathetic to the pressures of their job than most buyers. So, I politely informed them of several concerns we had about the prospectus and waited for them to overcome our objections. Instead, my contact at the selling organization (who, by the way, was the owner of the company) went on a tirade, claiming that “partnering with my company had become increasingly difficult,” accusing us of being disrespectful and adding a few other choice words. The seller announced, “They also control who they sell to,” and in the future, it wasn’t going to be us.

    As a seller, they seriously damaged their credibility going forward. They made assumptions, based on our past business relationship, that nothing had changed in my organization or with me personally. In fact, things had changed, but they hadn’t bothered to spend any time assessing my situation before pushing so hard to close a deal. They also assumed we would jump at the chance to buy something similar to what we had purchased in the past. In this case, the timing was wrong for a number of reasons.

    If they would have cared enough to ask a simple question of concern about my well-being, the seller in this true story would have learned the biggest reason we didn’t buy. We were short-staffed because of two things: complications from Covid and the need for one of my key employees to take time away from work to assist a family member with a recent cancer diagnosis. As it stands, the seller left me with the feeling they didn’t care about us or our well-being. Maybe they never did?

    The customer is not always right, but they should always be treated respectfully. Exchanges between a seller and buyer should never devolve to this level. The seller clearly entered into this potential transaction with the wrong mindset. Despite never calling or emailing me except when they had something to sell, they believed themselves to be an equal partner with my organization.

    Related: Why Your Salespeople Need to Spend Time in Customer Service

    The power of the provider mindset

    None of my healthcare providers call themselves my partner. That’s my spouse’s role. That doesn’t mean they’re not extremely helpful or important to me, however.

    To improve the buyer’s perception of you, change your mindset to think of yourself as a provider instead of assuming you’re their partner. You’re a provider of solutions, ideas, information, expertise, understanding, help, opportunities and money. The term “provider” makes buyers feel like they’re the focal point of the conversation. Every customer wants to feel that way! But when sellers position themselves as partners, it can feel like an attempt to manipulate buyers into considering the sellers’ interests when they spend their money.

    No matter how successful you become at sales, you cannot forget the basic truths of the buyer-seller relationship:

    • Salespeople are not entitled to receive return calls or emails simply because they reached out.

    • A lack of an immediate response from a buyer to your unsolicited sales pitch does not give you the right to talk down to them in a snarky email. No, your email didn’t get buried. And they’re probably not ghosting you.

    • The buyer’s silence could be an indication that they’re overwhelmed — or they haven’t seen the value in your pitch.

    • Maybe they’re trying to figure out how to implement it, pay for it or get buy-in, but they don’t feel obligated to disclose their internal conversations.

    • If you’ve sent them a boilerplate proposal because you’ve done business with them before, the buyer may feel you’re taking them for granted. Our proprietary research consistently shows that buyers want to do business with sellers who will go the extra mile to deliver problem-solving solutions.

    • How you respond to a lost sale greatly influences whether you will have a chance to sell to the buyer in the future (this is something I wish my 22-year-old self would have read).

    • You may be furious about the loss because you’ve been counting on a big commission. That’s not the buyer’s fault. Don’t unleash your temper, make the buyer feel stupid or engage in other behavior that threatens your likeability.

    • Your level of credibility and professionalism is revealed by your ability to express disappointment in a way that builds bridges, instead of burning them to the ground.

    Likewise, assuming negative intent when you don’t have the buyer’s whole story is a big mistake. You may have lost the sale because you made assumptions about the client, instead of being curious.

    Related: 7 Assumptions Salespeople Should Never Make

    If sellers forget their place in the buying process, they can easily lose their place in the buyer’s budget. Resolve to have a mindset that will ensure your actions truly serve the buyer, not yourself. Don’t be a partner in name only. Be one of their most valued providers — every time, in every way.

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    C. Lee Smith

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  • J.Crew’s Olympia Gayot on the Items That Have Achieved Cult Status

    J.Crew’s Olympia Gayot on the Items That Have Achieved Cult Status

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    Olympia Gayot, J.Crew’s head of women’s and kids design, knows a thing or two about color. Prior to joining J.Crew in 2010, Gayot attended the School of Visual Arts in New York City, where she studied fine art and painting. After graduating, Gayot painted commissions and simultaneously designed and styled for brands on the side. 

    Gayot brings her love of art and color composition into designing bold trousers, coats, and everything in between at J.Crew. “I’m always going to gallery openings or shows to keep myself interested in what’s going on and aware of what’s happening in the contemporary world,” Gayot said.

    Not only does Gayot bring her artistic eye to design, but she’s also always thinking ahead when it comes to what’s going to inspire the next season’s collection. “I wish I could say it was one or two things that inspire me, but it’s really just so many different things, ” Gayot said. “It’s about connecting those dots together and creating a story.” In the latest episode of Who What Wear With Hillary Kerr, Gayot shares how she landed at J.Crew, the pieces that were her favorite to design, and more.

    For excerpts from the interview, scroll below.

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    Madeline Hill

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  • This Internet-Favorite Desk Treadmill Is On Sale Right Now

    This Internet-Favorite Desk Treadmill Is On Sale Right Now

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    FYI: Deals move quickly during the Prime Early Access sale. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back now through October 12 to see our latest updates as the deals change.

    There are three things I simply cannot survive without when it comes to my workday: coffee, my standing desk and my foldable desk treadmill, which I first discovered thanks to numerous TikTok videos.

    Since purchasing this Walking Pad folding treadmill from Amazon a few months ago, my entire workday has changed. Gone are the 3 p.m. energy slumps and the aches that come with hunching over a keyboard. Instead, I get anywhere from 5,000 to 12,000 steps in while I power through my to-do list. (One day I walked an actual half marathon’s-worth of steps without even thinking about it!)

    The slim treadmill folds in half and comes with wheels, making storage easy; it’s great for anyone who lacks the space to have a bulky machine in their office space. It comes with a remote control, and you can also connect it to an app. The walking pad goes up to about 3.7 miles per hour and has two modes: automatic, which allows you to control how fast the belt goes using your own steps and walking speed, or manual, through which you can set your pace using the remote.

    If you’ve been contemplating upgrading your work setup by getting a treadmill, now is certainly the time to do it. The Walking Pad is on sale now during the Amazon Prime Early Access sale event at a great price (I paid almost $100 more than it’s going for right now!). Step up your office and get your steps in. You’ll be glad you did ― trust me.

    HuffPost may receive a share from purchases made via links on this page. Every item is independently selected by the HuffPost Shopping team. Prices and availability are subject to change.

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  • U.S. Polo Assn. Delivers Record Results, Reaching Nearly $2 Billion in Retail Sales

    U.S. Polo Assn. Delivers Record Results, Reaching Nearly $2 Billion in Retail Sales

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    Global Brand’s Footprint Expands to 1,200 Retail Stores and Sales Across 190 Countries


    WEST PALM BEACH, Fla., June 29, 2022 (Newswire.com)
    –
    USPA Global Licensing Inc. (USPAGL) has announced that U.S. Polo Assn., the official brand of the United States Polo Association, delivered a record year on all fronts for 2021 with aggressive expansion planned for 2022 and beyond. U.S. Polo Assn. reached $1.8 billion in global retail sales in 2021. The global, sport-inspired brand’s footprint also expanded into 190 countries and approximately 1,200 retail stores globally as U.S. Polo Assn. continues to climb the ranks as one of the largest global licensed brands in the world. 

    USPAGL, the company that manages and oversees the U.S. Polo Assn. brand, was able to build on the strategies it has implemented throughout the pandemic to generate record growth for U.S. Polo Assn. in online shopping with 40 some brand sites in 18 languages. Fast-tracking digital resulted in the doubling of sales online in several regions. U.S. Polo Assn. continues to build global momentum on social media, exceeding 7 million followers worldwide. 

    “Our global team and strategic partners around the world have worked hard through the most challenging of times to deliver a record financial performance while also achieving several major milestones in 2021,” notes J. Michael Prince, President & CEO of USPAGL. “We continue to execute on our aggressive digital strategy and our international growth strategy to continue expanding our global retail fleet of U.S. Polo Assn. stores in key cities and markets worldwide.” 

    U.S. Polo Assn.’s ambitious growth has come as the result of expanding its already sizeable footprint in emerging markets, such as India, China, and the Middle East, while continuing to gain market share with strong partnerships in more mature regions such as North America, Western Europe, and Latin America. 

    “One of the key drivers to U.S. Polo Assn.’s growth has been its aggressive worldwide expansion of branded retail stores in an environment where many other brands have closed doors,” added Prince. 

    Some highlights of the worldwide U.S. Polo Assn. store expansion being the remodel of the brand’s global flagship locations in both New York’s Times Square and the five-story location on Istiklal Street in Istanbul, Turkey, and new store openings in strategic worldwide locations such as the Express Avenue Mall in Chennai, India, the Cheshire Oaks Designer Outlets in the United Kingdom, and the Morumbi Mall in São Paulo, Brazil.

    In late 2021, U.S. Polo Assn. was awarded the prestigious Retail and Leisure International (RLI) Global Retailer of the Year Award, as well as a place in Digital Commerce 360, the industry’s trade bible, which recently included U.S. Polo Assn.’s e-commerce business as a TOP 500 Retailer for the first time ever.

    In early 2022, U.S. Polo Assn. officially announced USPA Life, featuring the evolution of the U.S. Polo Assn. brand using eco-processes and green innovations for specific products, while providing the brand’s global licensees with the messaging and materials needed to be consistent and successful in the long-term sustainability initiatives. A partnership with 4ocean was also announced, with the goal to pull 60,000 pounds of trash from the world’s oceans throughout the coming year. At this stage, U.S. Polo Assn. has met the halfway goal of 30,000 pounds pulled from global waterways.

    True to the heritage of the brand, U.S. Polo Assn. maintains a strong foothold in the sport of polo by signing a landmark global deal with ESPN, bringing multiple championship games to millions of viewers worldwide.

    The United States Polo Association (USPA) and U.S. Polo Assn. were instrumental in bringing the XII FIP World Polo Championship to Palm Beach County, and back to the United States for 2022, for only the second time in the tournament’s history. The Federation of International Polo (FIP) is the international federation representing the sport of polo, officially recognized by the International Olympic Committee (IOC).

    Despite another challenging year for global retail, U.S. Polo Assn. has maintained its leadership position.

    “We continue to look for avenues and partnerships to expand into new global markets. We are also working on some projects that will bring awareness into new areas of our business. I’m optimistic about the U.S. Polo Assn. business with our goal to grow by more than 100 stores annually, and double revenue in the coming years,” concludes Prince.

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and beIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world.  For more polo content visit globalpolo.com.

    ###

    For Additional Information, Contact: 

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Kaela Drake – PR & Communications Coordinator

    Phone +001.561.461.8596 – Email: kdrake@uspagl.com

    Source: USPA Global Licensing Inc.

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  • Spuncksides Promotion Production is Building Something Great With SFI

    Spuncksides Promotion Production is Building Something Great With SFI

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    Current Marketing Executive Alvin Johnson makes a long awaited return to the online arena with a keen focus on promoting merchandise and building stronger sales teams for Strong Future International, formerly Six Figure Income, (SFI).

    Press Release
    –

    Jan 17, 2022


    BATTLE CREEK, Mich., January 17, 2022 (Newswire.com)
    –
    A previous press release; “The Story Behind The Online Marketing Connection” dated (2003) opened the debut entry among the Google search engine stimulating recognition among competitive company owners and small businesses on a global scale. Mr. Alvin Johnson recalls the competition as he shared his online presence with his then very small online audience. The company is initiating online marketing search engine listings to keep abreast of changing marketing strategies as this is the true purpose for creating the word phrase; “online marketing connection”.

    The concept was to create a space that provided information where the user could keep current with technological advancements. At that time he sat at his desk contemplating how he could not only promote his business without spamming or being spammed, he also wanted to share the discovery with his affiliates. Facing this dilemma, he decided to take a break and research more information from the search engine listing he created himself: Online Marketing Connection, which rose from seven search results in 2003 to almost 40,000 listings in 2005.

    Search results rose from about 8,380,000,000 to 11,420,000,000 results overnight on Jan. 10, 2022.

    Remaining much more relevant today as technology exerts a forward motion ahead and competition remains actively stronger as the search results reveal, Mr. Johnson, founder of Spuncksides, envisions a targeted audience of online shoppers due to the many disruptions in the workplace caused by the pandemic. 

    COVID-19 has changed specifically how to do business. Masks, social distancing, and Zoom meetings; human involvement will be placed farther in the closet as high tech Smart actions replace many online digital commands and demands. Online marketing connects IoT to smart cloud computing. 

    “The Internet of Things is not a concept; it is a network, the true technology-enabled Network of all networks.” – – Edewede Oriwoh

    Reshared From Gartner; “Gartner’s Emerging Technologies and Trends Impact Radar for 2022 and in the healthcare and health insurance space, these technologies are already changing the world!”

    Everything smart from laptops, tablets, smartphones, household appliances, traffic signals to scheduling takes on a remote demand. These search results will aid us in predicting our changing digital environment. We want to know where to go to find what is relevant to our mission and remain abreast with these ever-changing demands seeking those ventures which are in demand and give us the best ROI.

    Emerging digital technology – Dell Technologies, is the driving force behind company mergers such as banks as we observe the swallowing up of smaller business ventures. The independent marketing executive must select and rely on larger companies to do their bidding.

    BUILD SOMETHING GREAT!

    Alvin Johnson
    Marketing Executive
    Spuncksides Promotion Production
    caresrepaljohnson@gmail.com
    44 Clark Rd. N, Battle Creek, MI 49037

    Source: Spuncksides Promotion Production

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  • Travefy Academy Hosts Successful Second Annual Virtual Sales Workshop With Over 3,000 Registrants

    Travefy Academy Hosts Successful Second Annual Virtual Sales Workshop With Over 3,000 Registrants

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    Travefy Academy’s multi-day Sales Workshop provided travel advisors with innovative strategies and inspiration to grow sales in 2022 and beyond.

    Press Release
    –

    Oct 18, 2021


    LINCOLN, Neb., October 18, 2021 (Newswire.com)
    –
    Travefy Academy successfully hosted its second annual Sales Workshop starting on October 4. The virtual event provided innovative strategies to grow sales and capture more business in 2022. 

    This three-day workshop featured industry experts across seven interactive webinar sessions. Each live session highlighted distinct areas of travel sales to provide actionable insights and blueprints for all types of travel advisors to grow their business. 

    Key presenters included:

    • Heidi DeCoux, Owner of Marketing for Travel Agents 
    • Lisa Fey, Global Speaker, Author, and Travel Advisor 
    • Margie Jordan, Founder and CEO of Jordan Executive Travel Service
    • Tammy Levent, CEO and Founder of Travel Agent Success Kit (TASK)
    • Dave Pope, Head of Franchise Development, Not Just Travel
    • Geraldine Ree, Industry Veteran, Business Coach, Mentor, and Author
    • Cyndi Williams, CEO of Careers on Vacation

    “Travefy’s mission is to power the success of travel professionals,” notes Stephanie Gries, Travefy’s Marketing and Education Coordinator. “Following the challenges of the past 18 months, the upcoming year can potentially be the highest sales of a Travel Advisor’s career. We want to make sure their business is ready to maximize their potential.” 

    In line with Travefy Academy’s mission, Travefy Academy’s second annual Sales Workshop was a free event that saw an increase in response from 2020 with over 3,000 event registrations. 

    “As a veteran advisor, I always appreciate nuggets to improve business and processes and am delighted to now be a part of the Travefy community,” shares Denise Shorthouse, a Luxury Travel Advisor with First Class Destinations in Vancouver, Washington. 

    “One of the highlights of my year was attending this year’s Sales Workshop as both a participant and a speaker. Travefy understands how important it is for Advisors to come back strong and grow their businesses,” notes Geraldine Ree, a travel industry veteran, business coach, mentor, and author located in Vancouver, Canada. 

    “After listening to all seven presenters, it would be difficult not to be excited about starting a Travel Business,” shares Michel Ferrell, a student and Travel Content Strategist in San Ramon, California. 

    “What a gift! The Sales Workshop provided valuable insights to agents that they can begin implementing now. They said they wanted to deliver value-added content without the ‘sales pitch’ embedded everywhere – and they did! Thanks, Travefy!” shares Lisa Fey, a Travel Advisor with Valerie Wilson Travel and global speaker based in Atlanta, Georgia. 

    ABOUT TRAVEFY ACADEMY

    Travefy Academy is a free education resource for today’s community of Travel Advisors and travel professionals. 

    Travefy Academy launched in 2018 as a part of Travefy’s commitment to power the success of travel professionals. Travefy Academy brings together travel industry experts and thought leaders to provide powerful content and educational webinars to help Travel Advisors grow their travel business.

    For more information, please see https://academy.travefy.com.

    ABOUT TRAVEFY

    Travefy’s mission is to power the success of travel professionals. Our award-winning suite of itinerary, proposal, marketing, and client management tools help Travel Advisors and professionals save time, impress clients, and sell more. 

    Travefy powers thousands of travel businesses across the globe ranging from small, independent travel advisors to the largest travel agencies, consortia, and organizations. Travefy has been featured in The New York Times, The Wall Street Journal, and Forbes, among other publications, and has won numerous industry honors including the ASTA Entrepreneur of the Year Award.
    For more information, please see: https://travefy.com

    Source: Travefy

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  • Elite Alliance Introduces New Residence Club in Downtown San Miguel De Allende, Voted the #1 City in the World by Travel + Leisure

    Elite Alliance Introduces New Residence Club in Downtown San Miguel De Allende, Voted the #1 City in the World by Travel + Leisure

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    Press Release
    –


    updated: Sep 23, 2021


    ROCHESTER, N.Y., September 23, 2021 (Newswire.com)
    –
    Elite Alliance®, the leader in luxury fractional real estate consulting and sales, vacation home exchange, resort hospitality management, and vacation rental, announced Quinta Tenerías residence club in downtown San Miguel de Allende, Mexico, as its newest partnership. Quinta Tenerías owners enjoy an enviable array of amenities, services, and privileges, along with easy access to all the attractions that made San Miguel the #1 city in the world for two consecutive years among Travel + Leisure readers. Quinta Tenerías is an intimate and elegant private residence club located in the heart of one of the most desirable, beautiful, and iconic cities in Mexico. Owners select from two categories of luxurious two-bedroom residences, either the 1,450-square-foot Luxe Residences or the 1,980-square-foot Grand Residences, all of which come fully furnished in distinctively different but equally appealing designs.

    There are eight like-minded owners per residence, and each enjoys frequent and flexible access to their elegant home throughout the year. Unlike traditional vacation homes, the club staff ensures worry-free ownership and hassle-free vacations. The Quinta Tenerías residences seamlessly blend contemporary interior design with the traditional San Miguel de Allende architecture style. The Luxe Residences are single-story with terraces overlooking interior gardens. The Grand Residences are two-story residences with an outdoor terrace offering Cathedral views.

    “Elite Alliance Real Estate was retained by Quinta Tenerías to create the fractional ownership structure and supervise the sales and marketing efforts,” said Rob Goodyear, President of Elite Alliance. “We are also providing our expertise in management and rental services, including membership into our vacation exchange program.”

    Goodyear noted that club owners can relax in their San Miguel home with friends and family while enjoying resort services, send unaccompanied guests, rent some of their vacation time through Elite Alliance Hospitality, and exchange vacations with owners of other luxury homes and residence clubs in more than 120 international locations through Elite Alliance Exchange.

    Quinta Tenerías offers more than beautiful residences. Owners and their guests also enjoy a rooftop terrace with cocktail lounge, jacuzzi, and fire pits, club courtyard, barbecue, and outdoor kitchen area, as well as access to fitness and yoga classes, pre-arrival grocery service, housekeeping, and full concierge. The club is in close proximity to colorful festivals of the region and some of the most acclaimed tourist attractions in Mexico. The captivating history and culture of San Miguel allows visitors to take part in diverse activities, cultural experiences, and intense excursions like nowhere else in the world. Declared a World Heritage Site by UNESCO, with its unique, attractive charm that reflects all that is best about Mexico, Quinta Tenerías Residence Club provides a desirable lifestyle in one of the globe’s top urban destinations.

    About Elite Alliance

    Thirty years ago, Elite Alliance® Founder Steve Dering, created the world’s first residence club at top-rated Deer Valley Resort in Park City, Utah. This innovative, fractional ownership model, which increased accessibility for buyers and market size for developers, became the fastest-growing segment of the vacation home market. As Elite Alliance’s portfolio of luxury residence clubs expanded, it introduced Elite Alliance Exchange, a program that allows owners to explore other coveted destinations at nominal expense. Elite Alliance Exchange quickly earned a reputation for first-class customer service in facilitating and coordinating exchange vacations. As a result, Elite Alliance Hospitality was created to provide robust hospitality and rental management services for residence clubs, hotels, and resorts that improve operational performance and client satisfaction.

    Today, Elite Alliance continues to set the standard for excellence in fractional real estate consulting, vacation exchange, and hospitality management – always guided by a commitment to integrity and innovation.

    For more information on Elite Alliance Real Estate, Hospitality and Exchange services, please visit www.elitealliance.com, or contact Rob Goodyear at rgoodyear@elitealliance.com or 214.393.2842.

    About Quinta Tenerías Residence Club

    Quinta Tenerías is an equity Residence Club providing fractional real estate ownership in the heart of San Miguel de Allende. Each Club Residence boasts modern architecture and is fully furnished and accessorized. Club Residences feature all five elements of Feng Shui such as wood and stone floors to interconnect outdoor spaces with interior areas, water fountains to promote positive energy (CH’I), fireplaces to represent the fire element for success, and metal elements associated with the qualities of pleasure and creativity. Every aspect is intended to provide comfort, safety, and harmony throughout the Club. Rogelio Villanueva, CEO and Founder, had the vision of creating a space where Mexican architecture and culture could merge in a place surrounded by luxury and comfort. He opted for San Miguel de Allende as the best place to introduce his concept to the world.

    For more information on Quinta Tenerías, please visit www.quintatenerias.com.

    ###

    Source: Elite Alliance, LLC

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  • 4tiitoo Launches NUIA Full Focus – a Smart Software for Natural Eye Contact in Video Calls

    4tiitoo Launches NUIA Full Focus – a Smart Software for Natural Eye Contact in Video Calls

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    MUNICH, October 30, 2020 (Newswire.com)
    –
    The Munich-based startup 4tiitoo (forty two), which specializes in gaze control of computers, launches NUIA Full Focus, a software that creates natural eye contact with conversation partners in video calls intelligently and without artificial image adjustments. This builds trust, makes content more memorable and simply helps the speaker to come across as more engaging.

    Over 900 million business trips are expected to be replaced by remote communication this year. In this new normal, the ability to build trust in video calls is a key success factor. This is especially important for sales. Studies show that eye contact is the key to trust. This applies to video-supported communication just as much as to face-to-face meetings. Eye contact in video calls is provided to the conversation partner when the user looks at the monitor area near the camera (the “sweet spot”). Currently, however, a lot of relevant information – often even the image of the other person in the call – is displayed far away from this sweet spot. As a result, many callers seem to look away from the camera and the person they are talking to – even when they are actually concentrating on the video image of the person they are talking to.

    With NUIA Full Focus and an Eye Tracker installed, a quick glance at relevant screen content is enough to automatically duplicate it into the sweet spot. The user can then look in the direction of the camera again and signals full attention to the conversation partner through eye contact.

    In addition to intuitive eye contact, NUIA Full Focus contains a number of other useful functions: Important commands within the video call software, such as Mute and Hang Up, can be controlled by gaze without this software being actively in the foreground. If you move from the ideal camera angle, Full Focus’s Posture Coach functionality gives a brief warning, helping you optimize your conversational position and showing your attention.

    NUIA Full Focus works seamlessly with all video communication solutions such as Microsoft Teams, Zoom, Google Hangouts, Webex or Skype. When used in sales, NUIA Full Focus also integrates with content from SalesForce, Hubspot and other CRM systems. Whether in sales calls, webinars, trainings, job application situations or in daily meetings with colleagues – with NUIA Full Focus you give your business partners the attention they deserve.

    4tiitoo co-founder and Managing Director Tore Meyer: “In our own video calls we noticed over and over again that the participants gazed in all possible directions, just not at our eyes. We wanted to do this better, especially in our sales and investor calls, so we started by positioning relevant windows on the screen with the mouse near the camera. That was an improvement, but at the same time distracted us in highly concentrated call situation. After a big investor pitch via video conference, we came up with the idea: Why not solve this more elegantly with our Eye-Control platform? NUIA Full Focus is the result.”

    Those who make eye contact will be noticed. This is something Tore Meyer has learned from personal experience: “During our financing round, we got to know all new investors via video call using this technique” – with success. A financing round for 3.1 million euros was signed in mid-October. In view of the continuing interest, a second closing is in preparation.

    For more information: https://4tiitoo.com/GoFullFocus

    NUIA Full Focus product video
    https://youtu.be/_Yoon5vcQ2k

    About 4tiitoo

    4tiitoo GmbH is a market leader in the area of enterprise SaaS companies for AI-based solutions for easy gaze control of computers. The software NUIA Productivity+, used by numerous large companies across various industries, improves efficiency and ergonomics when using standard office software. The new product NUIA Full Focus provides natural eye contact and trust in video conferences – fully automatic and with all video conferencing platforms – optimizing sales and all video communication.

    4tiitoo was founded in 2013 by Tore Meyer and Stephan Odoerfer.

    Press Contact

    Dr. Hans Jürgen Croissant
    Telephone: +49 89 2000 128 – 24
    Email: hansjuergen.croissant@4tiitoo.com

    Source: 4tiitoo GmbH

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  • Matthew Pollard Announces Second Book in Introvert’s Edge Series During National Introverts Week, Naturally

    Matthew Pollard Announces Second Book in Introvert’s Edge Series During National Introverts Week, Naturally

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    Press Release
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    updated: Mar 22, 2019


    CHAPEL HILL, N.C., March 22, 2019 (Newswire.com)
    –
    ​​​​​​This week recognizes introverts. Annually, the third week in March marks National Introverts Week, launched nationwide by author and coach Matthew Pollard — an introvert himself — to dispel the stigma of introversion and instead celebrate its strengths. Pollard’s first book The Introvert’s Edge showed introverts how to embrace their authentic selves when selling, instead of trying to mimic their extroverted colleagues. Known as “The Rapid Growth Guy,” he works with both small businesses and large organizations to transform their struggles into multimillion-dollar successes. The Introvert’s Edge was a bestseller on both Amazon.com and Audible, as well as being named one of the best books of the year by Top Sales World Magazine. HarperCollins Leadership has just announced Pollard’s follow-up The Introvert’s Edge to Networking, a guide that shows readers there’s more to networking than just showing up to an event.

    “As an introvert myself, I’m excited we have experts like Matthew Pollard empowering introverts and helping others understand us. Matthew’s insights have already equipped thousands of introverts to become more effective at sales and now many more will be ready to more effectively network through The Introvert’s Edge to Networking,” said Jeff James, vice president and publisher of HarperCollins Leadership.

    Pollard writes, “Asking a hardcore introvert to get excited about working the room is like hiring a performing artist to get excited about accounting: it’s just not in their nature.” This week, and year-round, Pollard aims to attack the misconception that “the gift of gab” is required for sales results and business success. Rather than focusing on limitations of introversion, his work focuses on harnessing people’s unique abilities into an edge for success. And next, networking.

    About Matthew Pollard: By age 30, Pollard was responsible for five multimillion-dollar business success stories across a diverse range of industries, earning him the nickname “The Rapid Growth Guy.” Once terrified of selling, today he teaches thousands how to do it and has so far transformed over 3,500 struggling businesses. Called “the real deal” by Forbes, Matthew is an internationally award-winning sales blogger and the founder and executive director of Small Business Festival, ranked among the top five business conferences in the nation by Inc. Pollard coaches one-on-one and through his online Rapid Growth Academy. He also hosts The Introvert’s Edge podcast and inspires people worldwide as a best-selling author and speaker. For more information, visit www.theintrovertsedge.com.

    ​Media Contact:
    Katie Breen
    Phone: 919.819.4408
    Email: katie@matthewpollard.com

    Source: Matthew Pollard

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  • Arvigor Trading & Co. GmbH is Incorporated in a Global USD 20.88 Tn. Export Market.

    Arvigor Trading & Co. GmbH is Incorporated in a Global USD 20.88 Tn. Export Market.

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    The launch of Arvigor Trading & Co. GmbH paves the way to synergize its trading, advisory and tech businesses.

    Press Release
    –


    updated: Oct 11, 2017


    BERLIN, October 11, 2017 (Newswire.com)
    –
     Arvigor Trading & Co. announces its incorporation as Arvigor Trading & Co. GmbH on Sept. 27, 2017, a multipurpose trading company based in Berlin, Germany. 

    Business and Trade

    The technological advancements in the last two decades, especially in global telecommunication, have created more fluid mechanisms for international trade. International diversification for businesses has become a standard instrument in this global economy. However, the global flow of information and business data also means that modern trade for businesses underscores the relevance of systematic and technical solutions.

    Duc Anh Do, Chief Executive Officer

    Today’s global and growing market for exports has changed the ways how traders, investors, small and medium-sized enterprises (SMEs) compete for and do business. The build-up of internal trade departments absorbs resources and stretches organizational capacities.

    Arvigor Trading & Co. concentrates the operational workflow of SMEs with regard to their international business through its trade advisory & business consulting, ecommerce, public relations & trade marketing platform. Its use of algorithmic solutions and mathematical models to interconnected problems of international trade such as business-to-business matching, supply chain optimization or global sourcing boosts the structural efficiency and allocation of their investments.

    Communication and Diversification

    Arvigor Trading & Co. GmbH CEO, Mr. Duc Anh Do, reflected on the incorporation: “The technological advancements in the last two decades, especially in global telecommunication, have created more fluid mechanisms for international trade. International diversification for businesses has become a standard instrument in this global economy. However, the global flow of information and business data also means that modern trade for businesses underscores the relevance of systematic and technical solutions.”  

    Opportunities and Challenges

    Merchandise exports and the exports of commercial services by WTO members were valued at USD 20.88 tn in 2015, which represented roughly twice that value in 2005. Legal and political challenges such as the withdrawal from the European Union by the United Kingdom, however, have created uncertainty in global trade. By quantifying those types of risks, international businesses can enact suitable measures in advance and enhance their corporate decision-making processes.  

    About Arvigor Trading & Co. GmbH

    Arvigor Trading & Co. GmbH based in Berlin, Germany, is a private multipurpose trading company with a hybrid business model involved in international trade. It centralizes, structures and optimizes the trade operations of small and medium-sized enterprises through a multichannel platform to generate long-term value for its clients. Its trade advisory and business consulting solutions are built to enhance their competitive outlook and strategic perspective. Contact via: arvigortrading.com.

    # # #

    Media Contact:

    Email: media@arvigortrading.com
    Twitter: @arvigortrading
    Phone: +49 30 28867307
    Fax: +49 32 226412907

    Source: Arvigor Trading & Co.

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  • Beach Ford Prepares Website for Cyber Monday Traffic!

    Beach Ford Prepares Website for Cyber Monday Traffic!

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    Myrtle Beach, SC, November 17, 2016 (Newswire.com)
    –
    Beach Ford is ready to give their customers one heck of a holiday shopping experience! In a recent blog post on their website, Beach Ford gave their customers some pretty remarkable information about Cyber Monday. Last year, they were taken by surprise by the demand for car sales via their website on the Monday after the Thanksgiving holiday.

    This year, they want everyone to know that after updating their website earlier this year, they are ready and prepared to help all of their customers take advantage of all their website has to offer. They also want everyone to know that they have a whole department simply devoted to internet sales. Beach Ford has knowledgeable staff online just waiting to help car buyers navigate the Beach Ford website, answer customer questions and help the customer through the online car buying process. The dealership really wants to make online car buying simple and efficient for their shoppers. You can read the original blog post here:

    Cyber Monday: Beach Ford is ready to help you!

    It looks like the folks at Beach Ford are really getting ready for the holidays! Beach Ford knows how easy their website is to use and how much information it provides. They have purposely developed it to be the most helpful car buying website on the internet.

    Beach Automotive Group is the largest Ford, Lincoln, Mazda and Volvo dealership in Myrtle Beach, SC. Not only do they sell and service those brands, they also have a large variety of pre-owned and Certified Pre-Owned vehicles, all in one central location. Beach Automotive Group also offers a wide range of services to help more people in more ways. Their financing team will use all their resources to get drivers approved for more money at better rates.

    For more information about Beach Automotive Group, Beach Ford or BeachFord.net, please contact Nick Domino at (843) 626-3666 or email at ndomino@beachautomotive.com.

    Beach Automotive Group was established in 1995 in order to help car buyers in Myrtle Beach, SC and surrounding areas find and purchase their perfect vehicle. BeachFord.net was updated and enhanced in 2016, in the hope of making the car buying process easy and as uncomplicated as possible for the car-buying consumer.

    Source: Beach Ford

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