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Tag: Running a Business

  • Entrepreneur | Free Webinar | March 8: Pivoting to Success: When and How to Pivot Your Business

    Entrepreneur | Free Webinar | March 8: Pivoting to Success: When and How to Pivot Your Business

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    Are you struggling to make sales?

    • Is your competition increasing?
    • Are you having cash flow issues?
    • Are you feeling defeated and not sure what to do next?

    These may be signs you may need to pivot your business. Don’t know where to start? In this informative webinar, award winning entrepreneur and prominent investor Kim Perell, will reveal why pivot is an essential part of building a successful business. As market conditions change and technology evolves, so must a company’s ability to adapt. Through her own riveting real-life examples, Kim will break down the reasons why pivoting is crucial for companies of any size and how you identify if it’s time to make a change.

    Register today to learn about topics including:

    • Why pivoting is crucial for companies of any size
    • Recognizing 3 signs of when it is time to pivot
    • The 5 pivots every leader faces
    • The one thing never to change in any company
    • Developing the winning mindset to adapt to change

    Join us for this free webinar on March 8th at 3:00 PM ET.

    About the Speaker:

    Kim Perell is an award-winning digital marketing technology CEO, top US female angel investor, and bestselling author with twenty years of experience taking companies from $0 to annual sales to $1 billion. She sold her last company for $235 million after going broke ten years earlier. She has been named one of AdAge’s Marketing Technology Trailblazers, Business Insider’s Most Powerful Women in Mobile Advertising, and Entrepreneur of the Year by the National Association of Female Executives. Perell has been profiled by The New York Times, Forbes, and more. She lives with her husband and two sets of twins in Miami. Connect with her at https://kimperell.com.

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    Entrepreneur Staff

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  • Money-Saving Tips Entrepreneurs Often Miss in Tax Filing Season

    Money-Saving Tips Entrepreneurs Often Miss in Tax Filing Season

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    Opinions expressed by Entrepreneur contributors are their own.

    There is one time a year that requires a detailed level of attention for a business owner, no matter the size of your business.

    When tax season comes around, entrepreneurs initiate survival mode sometime between January and April 15 and look for every way to get a few more deductions.

    Bookkeeping, tax filing, audits and deductions will assist in keeping a good relationship with the IRS, as well as supporting good habits for your business; however, because getting everything just right can be overwhelming, it is easy to miss important things and leave money on the table that would be better suited in your pocket.

    Tax season reaches beyond the immediate tax return and can have a lasting impact five or even 10 years down the road. While you can make certain deductions one year that will benefit you, as your business grows, having a different strategy is in your best interest.

    This requires experience, a little patience and a willingness to learn from the mistakes you made.

    There are three very important things every business owner should be paying attention to when you file your yearly taxes to ensure you are getting the most out of your return. These examples can also create strong business habits that will help you create a long-term operation.

    Related: 75 Items You May Be Able to Deduct from Your Taxes

    The home office deduction

    While it may be more convenient to work from home, as well as being fiscally cheaper, it may make you a target for audits.

    Since you can deduct items like the square footage of your home office or short trips to the office supply store, it is crucial that you have the documentation to verify everything you list as a deduction.

    With less obvious options like the Augusta Rule — in which you can rent your home out to business events and summit meetings — you have more options for write-offs and every purchase adds up. Nearly every purchase that you make for your business is considered tax-deductible as it relates to your business.

    Although not every person who works from home will be audited, if you were to go through a formal audit and you do not have proper documentation for your deduction claims, you can have those deductions revoked.

    If your business is growing quickly and producing high capital, you may want to consider moving your business into an office lease to keep your home and business separate.

    This will be to your advantage when you are looking for clear defining factors in listing deductions, but if that’s not your cup of tea as an entrepreneur and you like the home office as a center for operations, make sure you keep proper documentation of your home office to ensure your write-off isn’t arguable in the case of an audit.

    Related: These 6 Tax Tips Will Help Make Tax Season Easy for Your Business

    Utilize deductions in the ways that benefit you the most

    Being honest with your deductions is a good practice to have, making sure that you are not putting forth false information to save a few bucks.

    One thing that many people do not consider is overusing deductions that are available. It can be quite easy to get into a rhythm of using the same tactics every year, but this can cost you in the long run.

    Let’s say you were to buy a new vehicle every year or two for your business. It could be a worthwhile plan for the first couple of filings that will help ease some of the financial pressure on a young business.

    However, this can turn into abuse — not from a legal standpoint, but in the metric that vehicles depreciating over time will cost you more than the deduction would save.

    Working with a professional accountant to have a good roadmap to how your deductions will affect you not only this year, but in future filings, is a good thing to consider. This will help with the guidance of what you should be used as a deduction and what would be better to leave behind.

    Map your deductions out accordingly because they can save you a lot of headaches and money 10 years from now.

    Related: The IRS Hates Telling Entrepreneurs Anything About Taxes. Here’s How You Can Find Out What They’re Thinking.

    Categorize your business properly

    It is a necessary task to “list” your business regardless of where you operate. That being said, there are four options upfront as to how you list your business by definition and how your business is classified can save you or cost you money.

    The four business classifications are:

    • LLC: A limited liability company.

    • S corp: S corporations are corporations that elect to pass corporate income, losses, deductions, and credits through to their shareholders for federal tax purposes.

    • C corp: A C corporation is a legal structure for a corporation in which the owners, or shareholders, are taxed separately from the entity.

    • Sole proprietor: A person who is the exclusive owner of a business, entitled to keep all profits after tax has been paid but liable for all losses.

    With all of these options, it is imperative to either know what you are doing or work with someone who does to register your business accordingly in the state you own a business.

    Related: 14 Tax Deductions Your Small Business Might Be Overlooking

    It can be misleading as to which definition will be the best to suit your needs; however, if you do it correctly, it can create a good foundation that will benefit you.

    There can be many options to choose from when you are looking for deductions within your business, whether you are working from home or in an office space, under an LLC, sole proprietor or S corp. If you are unfamiliar with how to navigate this information, it is best to hire an accountant/bookkeeper to help guide you through.

    While there are many “deductions” you can apply to your business, being aware of the things that will benefit you now and in the long run can relieve stress when you need it most.

    Utilize every deduction you can to bring the cost of running your business down like materials, office supplies, office space, vehicles, advertising, etc., then consider what you will still be able to use in the big picture by measuring your growth against what you are saving this year.

    Documentation is one of the most important things you can do, so if you don’t have the time to be on top of it, hire a competent bookkeeper.

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    Kale Goodman

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  • Free Webinar | February 15: How to Build and Elevate A Black-Owned Brand

    Free Webinar | February 15: How to Build and Elevate A Black-Owned Brand

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    Opinions expressed by Entrepreneur contributors are their own.

    While business operations are generally black and white (hello, spreadsheets,) there are often unique cultural and environmental nuances that drive how a Black-owned brand is developed and launched, ultimately shaping how it is received and grows in the marketplace. Learn from global executive leader in public relations and brand elevation, Zakiya Larry, how to shape and grow a Black-owned brand that stands out and lasts. Also, discover how to go beyond checking a DEI box, to enhancing any company’s operations with Black-owned brands.

    Secure your spot today!

    Register now >>

    About the Speaker:

    Zakiya Larry, immediate past Chief Communications Officer for Constellation, a group within Stagwell, elevates brands and awareness through visibility strategy, media coaching, speaking and PR training, crisis mitigation and strategic public relations.

    Zakiya’s media features as an expert include: The New York Times, O, The Oprah Magazine (.com,) FOX News Radio Network, BlackEnterprise.com, The Washington Post, ESSENCE, Ebony, and many others.

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