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  • Private Air Provider XO Introduces Corp. Program

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    Private aviation group Vista has introduced a corporate membership program for its XO subsidiary, the company announced Tuesday. 

    XO Corporate is “designed for corporations, executives and teams that require frequent, flexible private air travel,” according to Vista, also the parent company of Vistajet,

    A corporate membership requires a $500,000 deposit, and the account can be replenished as needed “without committing to a multi-year plan.” The membership never expires and is fully refundable.

    The membership provides access to more than 2,000 aircraft worldwide; real-time pricing and instant booking in the XO app, website or through a dedicated XO advisor; multi-user accounts and simultaneous flights; guaranteed recovery and departures; 24/7 customer service; and an enhanced loyalty program, wherein a corporation can receive up to a 4 percent loyalty credit, plus additional credits based on annual flying. Each flight contributes to rewards, with more flights generating higher benefits, according to the company.

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    dairoldi@thebtngroup.com (Donna M. Airoldi)

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  • Air New Zealand to Revamp Loyalty Program

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    Air New Zealand’s Airpoints loyalty program will be renamed as “Koru” beginning April 2026 and gain two new status tiers for a total of five, the carrier announced Tuesday. 

    Koru Bronze will be the new base tier for those without status, who will be able to earn Airpoints and Status Points, according to Air New Zealand. 

    Koru Silver, Gold and Platinum tiers will replace Airpoints Silver, Gold and Elite, and the qualifying Status Points will remain the same for each category—450, 900 and 1,500, respectively, according to Air New Zealand. Members will receive all current benefits, plus some new ones. 

    An additional benefit for Silver includes five bonus Status Points (currently called Frequent Flyer Status Boost) for every 10 qualifying flights with the carrier. Currently, only Gold and Elite members earn bonuses.

    Gold and Platinum members will have access to the new Status Points Top-Up, a feature that will offer members “just shy” of requalifying up to 30 Status Points for Gold and up to 50 Status Points for Platinum to retain their respective tiers. This benefit is available once every three years. 

    Platinum members also will have enhanced Status Rewards and access to the new Koru Premier Lounge at Auckland International Airport, when it opens.

    The new top tier will be Koru Black, which will require 3,200 Status Points, including 1,920 from qualifying flights in a year. Benefits will include all Platinum offerings, plus 40 Status Points per 10 qualifying flights and a top-up amount of up to 70 Status Points. They also will receive three recognition upgrades, two short-haul recognition upgrades per year and eight valet parking vouchers. Koru Black members also will have their points “upweighted” by 60 percent, versus 10 percent for Silver, 30 percent for Gold and 50 percent for Platinum.

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    dairoldi@thebtngroup.com (Donna M. Airoldi)

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  • Hilton Unveils New Top Loyalty Tier

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    Hilton Worldwide in January will introduce a new top tier to its Honors rewards program and will lower the number of room nights required to attain membership in some of its lower tiers, the company announced Tuesday.

    Beginning in January, travelers will attain Gold status in the Honors program after staying 25 nights per year, down from the current 40, and Diamond status after 50 nights, down from the current 60, according to Hilton. Benefits for both tiers will remain unchanged. 

    Requirements for Hilton’s Silver status will remain unchanged at 10 nights. 

    Travelers will attain the new top tier, Diamond Reserve, after staying 80 nights in a year and spending $18,000 with Hilton, according to the company. Members will receive perks including guaranteed 4 p.m. checkout, “exclusive” service support from “specially trained team members dedicated to delivering personalized assistance and priority care” and complimentary access to Hilton premium clubs. 

    They’ll also receive what Hilton calls a “Confirmable Upgrade Reward,” the ability on a stay of up to seven nights to confirm at the time of booking a premium room upgrade, up to a one-bedroom suite, according to Hilton. Once used, members can earn a second such reward after reaching the 120-night or 30,000-point milestones, Hilton said. The perk applies to either paid or reward stays at select Hilton properties. 

    “Diamond Reserve was created to recognize and reward those who entrust their travel to Hilton,” Hilton chief marketing officer and head of luxury brands Mark Weinstein said in a statement. “We know that enhancing the stay experience is the foundational building block to driving loyalty.”

    Choice Hotels International earlier this month also added a new top tier to its loyalty program.

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  • IHG, Delta Partner on SME Loyalty

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    IHG Hotels & Resorts will offer members of Delta Air Lines’ new loyalty program for business travelers an enhancement to join its own program for small and midsized enterprises, the company announced this week. 

    SME members of the Delta Business Traveler program, which the carrier launched last year and is available to all business travelers, are eligible for a “fast track” to Platinum Elite status in IHG’s One Rewards loyalty program is they also enroll in IHG Business Edge, the program it introduced in 2018 that offers discounts and perks to SMEs. 

    According to an IHG spokesperson, Delta Business Traveler members will receive a complimentary upgrade to Gold Elite status under their IHG One Rewards account after two qualifying night stays, and will receive Platinum Elite Status after a further three qualifying night stays at a participating property. Normally, members would need to stay 40 qualifying nights in a calendar year to reach Platinum Elite, the spokesperson said.

    “Our established presence in the SME travel space underscores IHG as a trusted partner, and this collaboration allows us to extend benefits to an even broader audience,” IHG SVP of global sales Mark Sergot said in a statement.

    IHG earlier this year announced a similar hotel-airline SME loyalty tie-up with Singapore Airlines.

    RELATED: Airline-Hotel Loyalty Partnerships to Expand Offerings

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    cdavis@thebtngroup.com (Chris Davis)

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  • ARC: August Corp. Air Trips Decline Again

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    The number of air trips in August sold by U.S. corporate agencies declined for the eighth month in a row, according to Airlines Reporting Corp., even as overall sales increased. 

    August trips sold by corporate agencies, those with at least 70 percent self-reported corporate and government business, and settled by ARC declined 6.4 percent year over year. 

    Total August U.S.-based air ticket sales settled by ARC exceeded $8.3 billion, according to the company. Sales were up nearly 2.5 percent year over year, and it is the second month in a row that the sales total set a monthly record.

    Passenger trips for August were up 1 percent year over year to nearly 24.6 million. Domestic trips held steady, increasing 0.2 percent to nearly 15.7 million, while international trips reached 8.9 million, an increase of 2.6 percent compared with August 2024. 

    “Air travel demand in August highlighted momentum seen throughout the summer as ARC-settled passenger trips were above 2024 levels in June, July and August,” ARC chief commercial officer Steve Solomon said in a statement. “This data reflects recent reports from multiple airlines of strong demand and encouraging outlooks.”

    Several U.S. carriers this month have pointed to recent increases in business travel demand.

    New Distribution Capability August transactions accounted for 20.8 percent of the total ARC-settled transactions, up from 18.8 percent a year prior. A total of 1,093 travel agencies reported NDC transactions.

    The August average price for a U.S. domestic roundtrip ticket was $532, up from the $515 reported in August 2024 and the $528 reported for July.  

    The average price in August of an economy-class ticket increased about 4 percent year over year to $485, while the average price of a premium-class ticket was up about 7 percent to $1,309 for the same period.

    RELATED: ARC: July U.S. Air Ticket Sales Set Record

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  • Benoit to Succeed Bridgeman as Advito Managing Director

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    Olivier Benoit
    April Bridgeman
    April Bridgeman

    Advito SVP and principal Olivier Benoit will become the managing director of the BCD Travel consulting arm at the end of the year as current managing director April Bridgeman steps down from the role, the travel management company announced.

    Benoit has been with Advito for 12 years, having led the consultancy’s global Air and Intelligence and Analytics practices. He will report to BCD EVP of customer success and corporate strategy Jennifer Townsend Walley, who on Jan. 1 also will extend her role to lead BCD’s sustainability teams, according to BCD.

    Bridgeman has been with BCD for more than 22 years and has been managing director of Advito since 2013. During that time, she launched Advito’s sustainability practice and the TMC’s workforce management function and TMC-integrated mobile app, according to BCD. She will be working alongside Benoit and Townsend Walley on the transition over the coming months.

    “We’re deeply grateful for April’s visionary leadership and commitment to pushing beyond the status quo to drive growth for BCD, Advito, our talented people and trusted customers,” BCD global chief commercial officer Mike Janssen said in a statement. “Her legacy of growth and innovation will endure.”

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  • Booking.com for Business Gets Meetings Boost from Bizly

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    Bizly and Booking.com announced on Thursday the availability
    of Bizly’s event booking platform through Booking.com for Business’ partner
    marketplace.

    The partnership gives Booking.com for Business customers
    access to Bizly’s global venue network of hotels, conference centers, private
    dining, co-working spaces and experiential venues for efficient group, meetings
    and event bookings. It also enables them with Bizly’s AI-powered venue sourcing
    tools, concierge support and event management features.

    “Meetings and events are often ‘the why’ for business
    travel,” said Booking.com for Business lead Joshua Wood in a statement. “Through
    our partnership with Bizly, we are able to offer the hundreds of thousands of
    companies who use Booking.com for Business a way to not only manage their
    business travel, but now also their meetings and events.”

    Bizly joins the likes of Expensify, International SOS and
    Traxo within Booking.com for Business’ partner marketplace—a collection of business
    travel-adjacent providers that Booking.com for Business users can tap into as
    part of a well-rounded business travel and expense ecosystem. With the addition
    of Bizly, Booking customers gain another key pillar for managing travel and
    related spending.

    “We’ve had the same mission since day one: Make it as
    easy to book an event as it is to book a flight or hotel,” said Bizly
    founder and CEO Ron Shah. “Partnering with Booking.com for Business gives
    us the opportunity to bring our vision of seamless event bookings to an even
    broader audience while establishing a new category standard.”

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    EWest@thebtngroup.com (Elizabeth West)

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  • Oneworld, Breakthrough Launch SAF Investment Fund

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    The Oneworld airline alliance has partnered with Breakthrough Energy Ventures to launch a new investment fund to “accelerate the global development of long-term aviation fuel solutions that are cost effective, scalable, and have lower emissions than conventional fuels,” the alliance announced Wednesday.

    The initial fund close was $150 million, led by cornerstone investors Alaska Airlines and American Airlines, with Oneworld members International Airlines Group, Cathay Pacific and Japan Airlines also contributing, as well as non-alliance member Singapore Airlines. 

    The BEV fund aims to invest in “novel, next-generation sustainable aviation fuel technologies, support the growth of alternative fuel markets to meet the long-term needs of the global aviation industry, create economic value for investors and regions around the world, drive technology innovation and develop a diverse and resilient SAF supply chain to meet future demand,” according to Oneworld. 

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    dairoldi@thebtngroup.com (Donna M. Airoldi)

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  • CTM Pushes Results Announcement to November

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    Corporate Travel Management has pushed back further the release of its 2025 fiscal year results as it continues to address an auditing issue with its financial reporting, the company announced.

    CTM last month said it had been informed by its auditors that it needed to adjust the timing of when certain revenues and costs were recognized in Europe between the 2025 fiscal year and previous comparative reporting periods. The travel management company said KPMG is conducting a “detailed review” of financial statements for the 2023, 2024 and 2025 fiscal years, and that the “significant amount of work” and “subsequent audit work” would not be completed by its previously set deadline of Sept. 25. CTM now expects to provide an update in November.

    CTM voluntarily suspended trading of its securities on the Australia Securities Exchange amid the audit, and that suspension will remain in place until its 2025 fiscal year accounts are released, the company said.

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  • J.D. Power: Satisfaction with N. American Airports Up

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    Despite record numbers of travelers passing through U.S. Transportation Security Administration checkpoints during the past year, coupled with widespread flight delays in recent months, overall passenger satisfaction with North America airports on average has increased year over year, according to the J.D. Power 2025 North America Airport Satisfaction Study, released Wednesday.

    This year’s increase, featured in each of J.D. Power’s three sizes of airports—mega, large and medium—largely were driven by improvements in the food, beverage and retail programs category, which increased 14 points year over year across all airport segments. Ease of travel through the airport also contributed to the increases, according to the survey.

    “While the annual growth rate in passenger volume seems to be leveling off, we’re still seeing record number of travelers pass through the nation’s airports, and, for the most part, they are enjoying the experience,” J.D. Power managing director of travel, hospitality and retail Michael Taylor said in a statement. 

    Taylor called out completed improvements in several airport facilities as well as those underway as a big part of the recent increase in satisfaction. In addition, “a decades-long trend of bringing unique, local flavor to the passenger experience has positively impacted the airport experience,” he said.

    Still, passengers in mega airports experienced more crowding and longer wait times, according to the survey. On average, 56 percent of passengers traveling through medium airports and 50 percent of those traveling through large airports spent 10 minutes or less getting through security. These passengers are also more likely to characterize the airport as “mildly crowded” or “not at all crowded.” Among mega airports, however, 23 percent spent 21 minutes or more getting through security, and 57 percent described the airport as “moderately crowded.”

    Airport Rankings

    This year’s report measured seven criteria, in order of importance: ease of travel through airport; level of trust with airport; terminal facilities; airport staff; departure/to airport experience; food, beverage and retail; and arrival/from airport experience. 

    Mega airports are defined as those with at least 33 million passengers per year, large airports with 10 million to 32.9 million passengers per year, and medium airports with 4.5 million to 9.9 million passengers per year.

    The top three mega airports were a repeat from last year: Minneapolis-Saint Paul International Airport in first with an average score of 660 out of 1,000 points (down from 671 in 2024), Detroit Metropolitan Wayne County Airport was second at 649 (up from 643 a year prior), and Phoenix Sky Harbor International Airport was third at 634 (up from 633 in 2024). The average score for the mega category was 603, up from 595 a year ago. Newark Liberty International Airport once again was in last place for this category, but its score improved to 565 from 552.

    Among large airports, which had an average score of 644, up from 629 in 2024, John Wayne Airport in Orange County and Tampa International Airport repeated their first and second place rankings from last year. John Wayne’s score was up significantly to 730 from 687 a year prior. Tampa’s score was 709, up from 683. In third place was Dallas Love Field with a score of 705 compared with its fourth-place score in 2024 of 675. Philadelphia International Airport also was last once again for large airports, but its score also improved this year, to 570 from 541 in 2024.

    Indianapolis International Airport repeated its first-place ranking for medium airports with an average score of 713, up from 687 last year. Ontario International Airport in California was second with a score of 709, up from 672 and last year’s fourth place. Buffalo Niagara International Airport rounded out the top three with a score of 698, up from 670 and fifth place in 2024. The medium category average was 656, up from 646 a year prior.

    RELATED: J.D. Power 2024 North America Airport Satisfaction Study

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    dairoldi@thebtngroup.com (Donna M. Airoldi)

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  • Bolt Business Promotes Hackett to Operations Director

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    Ride-hailing app Bolt has promoted Bolt Business regional director for Europe Amy Hackett to global operations director for the division, the company announced Tuesday. 

    Hackett’s new remit includes “driving operational excellence by maximizing the strategic impact of Bolt Business teams, technology and processes.” Sales, partnerships, enablement and customer support now report directly to her. She also is responsible for planning and hiring, according to Bolt.

    While leading Bolt Business in Europe, Hackett grew the team from three people to 100 and launched the service in more than 200 cities, according to Bolt. 

    Bolt Business launched in 2018. It currently is available in more than 50 countries in Europe and Africa, according to the company.

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  • ATPCO Broadens Airline Routehappy Visual Access

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    ATPCO effective Jan. 1, 2026, will expand its Routehappy Visuals tool to all carriers in its Community Participation program, enabling them to include images and videos of their onboard offerings in booking channels, ATPCO announced Tuesday.

    Community Participation is ATPCO’s airline membership program, in which it said 448 airlines worldwide have joined. 

    Using Routehappy Visuals, which ATPCO has been offering to carriers as a separate product, airlines can show images, videos and virtual tours of seats and other amenities in direct and indirect channels. 

    “Airlines have spent years and hundreds of millions of dollars enhancing their onboard product, but many shopping displays still focus only on price and schedule,” ATPCO chief strategy officer Tom Gregorson said in a statement. “With the full Routehappy suite now part of Community Participation, airlines can easily bring their products to life for every shopper, in every channel.”

    ATPCO said it notified carriers in June of the pending change to allow them to create visual content before Jan. 1, and since “more Routehappy Visuals were created and submitted than in the previous two years combined, clearly indicating that airlines see value in modern merchandising content.”

    [Correction, Sept. 16] An earlier version of this report incorrectly identified ATPCO’s Community Participation program.

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    cdavis@thebtngroup.com (Chris Davis)

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  • Flight Centre Survey: Few Clients Plan to Cut Travel Budgets

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    More than eight in 10 companies expect their business travel spending to increase or remain steady from now until next summer, according to a Flight Centre Travel Group survey of more than 1,200 of its corporate clients.

    The State of the Market survey, conducted among FCM Travel and Corporate Traveler clients in June and July, showed 45 percent planned to increase their travel budgets year over year for the 2026 fiscal year, which runs from July 2025 through June 2026. For 9 percent of total respondents, those increases are expected to be more than 20 percent, according to Flight Centre.

    Thirty-seven percent of respondents said their travel spending would remain steady year over year in the fiscal year, and 8 percent said they planned to reduce spending year over year for the fiscal year. The remaining 9 percent were not certain of their spending trends for the fiscal year.

    The results were slightly more bullish than Flight Centre’s client survey this time last year, when 42 percent of surveyed clients expected a year-over-year increase in travel spending for the fiscal year.

    The trend for respondents in the Americas was similar to the overall trendlines in the survey. Among clients in the region, 47 percent expect travel spending in the fiscal year to be up year over year—9 percent of total respondents saying the increase would be more than 20 percent—and 38 percent expect it to stay the same, while 10 percent expect a spending reduction. Only 5 percent of the Americas respondents were not certain of their spending for the fiscal year.

    “With macroeconomic challenges beginning to ease globally, the survey shows that customers have a more optimistic outlook for the year ahead,” Flight Centre Travel Group Americas president Charlene Leiss said in a statement. “Corporate travel is increasingly seen as a non-discretionary spend—a critical component of business success.”

    About a third of total respondents said more than half of their travel spend in the 2026 fiscal year will go toward meetings, events and conferences, an increase from 28 percent who said the same last year. In the Americas, a slightly higher 36 percent of respondents said meetings, events and conferences will make up more than half of their travel budget for the fiscal year.

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  • Globespan Acquires U.S. Division of Key Travel

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    Globespan Travel Management has acquired the U.S. division of U.K.-based Key Travel Group, the travel management companies announced.

    With the transaction, the financial terms of which were not disclosed, Los Angeles-based Globespan said it will provide “uninterrupted service” for Key Travel’s U.S. clients as it moves them into its ecosystem. Key Travel focuses on the non-profit, academic and humanitarian travel sectors, while Globespan also serves clients in the non-profit sector as well as the finance, media, legal and professional services sectors.

    The acquisition “is a natural progression for our U.S. business,” Key Travel U.S. managing director Mike Schields said in a statement. “Their leadership, technology and service philosophy align closely with our own.”

    China-based Trip.com Group has acquired Key Travel’s U.K. and Europe, the Middle East and Africa operations and is integrating those operations into Trip.Biz, the full-service TMC powered by Trip.com.

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  • Archer, Joby to Join FAA Initiative to Speed eVTOL Development

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    Electric vertical takeoff and landing aircraft manufacturers Archer Aviation and Joby Aviation will join a new U.S. Federal Aviation Administration initiative to hasten the development and deployment of the aircraft, the companies said Friday.

    FAA on Friday announced it was developing a pilot program designed to pair private-sector eVTOL manufacturers with state and local governments to deploy the aircraft. The pilots are scheduled to run for three years once operational.

    “By safely testing the deployment of these futuristic air taxis and other [advanced air mobility] vehicles, we can fundamentally improve how the traveling public and products move,” U.S. Department of Transportation Secretary Sean Duffy said in a statement.

    The move follows an executive order issued by President Donald Trump in June directing FAA to establish the eVTOL program to “accelerate the deployment of safe and lawful eVTOL operations in the United States.”

    Joby in a statement said the executive order would “ensure that mature eVTOL aircraft can begin operations in select markets ahead of full FAA certification, a critical step in preparing for scaled commercial service.”

    “We’ve spent more than 15 years building the aircraft technology and operational capabilities that are defining advanced aerial mobility, and we’re ready to bring our services to communities,” Joby chief policy officer Greg Bowles said in a statement.

    Several airlines in recent years have invested in the development of eVTOL, which are designed to operate on electricity and take off and land vertically. United Airlines, for example, has invested in Archer while Delta Air Lines has invested in Joby

    Archer founder and CEO Adam Goldstein in a statement called the FAA pilot plan “a landmark moment for our industry and our country,” and Archer said it was “exploring pathways” to work with carriers including United.

    “The trials are expected to focus on demonstrating that eVTOL operations are safe, quiet and scalable—key factors in building community trust and support for adoption of this new technology,” according to Archer.

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  • U.S. Carriers Tout Business Travel Demand Rebound

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    Despite some economic indicators that suggest a sluggish economic outlook, U.S. business travel demand in the latter half of the third quarter has bounced back from the lows of the spring and early summer, executives from the largest U.S. carriers said Thursday at a Morgan Stanley conference.

    After a chaotic spring featuring the introduction and subsequent postponement of some tariffs and major stock market swings helped dampen demand for corporate travel, and though U.S. job growth has been slow and inflation persistent, Delta Air Lines president Glen Hauenstein told attendees of Morgan Stanley’s 13th annual Laguna conference that “we’re seeing very strong domestic corporate demand into the fall, which we’re very excited about.”

    Hauenstein added the carrier recently “actually had our highest post-pandemic corporate sales number for any day and any week in September.”

    Hauenstein suggested the corporate growth was more predominant on domestic U.S. routes than international routes, and Delta EVP and CFO Dan Janki said sectors including “banking, financial service technology” were “leading the way.” 

    “It’s still choppy in areas like industrials, manufacturing and those areas, but there’s real momentum and strength there,” Janki said.

    Delta on Thursday filed with the U.S. Securities and Exchange Commission notice that it had revised its third-quarter revenue projection to a year-over-year increase of 2 percent to 4 percent, compared with the projected flat revenue to a 4 percent increase issued in July. Delta was the only presenting carrier to file an updated outlook with the SEC.

    Other presenting carriers agreed corporate demand was looking up. United Airlines EVP and CFO Mike Leskinen, for example, said the “corporate recovery is leading really good.”

    Leskinen said overall United bookings since Labor Day for travel at least two months out had increased year over year by double-digit percentages. “That’s a short trend, but I mean, the bookings are really strong, particularly corporate going into the fourth quarter,” he said.

    American: Demand Developing ‘Nicely’

    American Airlines chief strategy officer and vice chairman Stephen Johnson at the conference said “our business traffic has continued, I think, to develop nicely,” but noted that some of the rebound was due to the carrier’s continuing recovery from the ending last year of its controversial sales and distribution strategy that alienated some corporate clients.

    “We do have a little bit of a tailwind because we are winning back corporate share as part of our sales and distribution strategy,” Johnson said. But nevertheless, you can see that business traffic is staying pretty firm, particularly as you come out of August, which is a slow business travel month.”

    In July, American president and CEO Robert Isom during an earnings call said the carrier remained “on track to get back to our historical share of indirect channel revenue as we exit 2025.” Johnson on Thursday said that American was “on track to beat the objective that we’ve set out in our earnings calls to restore our performance by the end of this year to where it was in 2023 before we actually started the new strategy.”

    Johnson noted that American hasn’t had “to make any sort of crazy investments in winning back or buying back that business. … It’s coming back deliberately and incrementally over time,” but noted that returning to Q1 2023 levels of indirect share wasn’t the carrier’s goal.

    “The opportunity is bigger than just returning to where we were by the end of this year,” Johnson said. “In first-quarter 2023, we weren’t in a great place. That was one of the reasons why we considered an alternative strategy. And so we’re looking not just to finishing the year strong but also to opportunities to grow our corporate share in 2026 and 2027.”

    Southwest: ‘Good Inflection’

    Southwest Airlines president and CEO Bob Jordan at the conference agreed that “we are seeing a good inflection back in corporate right now,” with “no reason to believe that won’t be sustained.”

    Jordan said the uptick in corporate demand “feels like it is broad-based but then also specific to certain sectors. … We’re seeing a steady improvement month-to-month in areas like health care, technology and professional services.” He added there were some regional variations to the trend with strength in the Midwest and Southeast, particularly Nashville, Tenn.

    Jordan, meanwhile, reiterated executives’ statements from the carrier’s July earnings call that the revenue generated by its first fees for checked bags had overperformed expectations and would total more than $350 million of earnings before interest and taxes for full-year 2025.

    “We just aren’t seeing a lot of customer pushback,” Jordan said. “We’re not seeing any evidence of book-away.”

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  • Travelport Introduces TAP Air Portugal NDC Content

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    TAP Air Portugal’s New Distribution Capability (NDC) content is now available to agencies connected to the Travelport Plus platform.

    The distribution agreement, first announced last November, includes all of TAP’s NDC fares, routes, services and ancillaries.

    The content can be accessed by Travelport Plus users in 29 countries, including Portugal, the U.K., U.S. and :the majority” of countries in the European Union, the companies said.

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  • Alaska Air Exec Named Hawaiian CEO

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    Diana Birkett Rakow

    Alaska Air Group has named Alaska Airlines senior vice president of public affairs and sustainability Diana Birkett Rakow the new CEO of Hawaiian Airlines, effective Oct. 29, the company announced late Wednesday.

    Birkett Rakow will succeed Joe Sprague, who plans to retire, according to the company. Sprague was Alaska Airlines’ regional president of Hawaii and the Pacific when he was named CEO of Hawaiian in September 2024, upon the completion of Alaska’s acquisition of Hawaiian.

    Birkett Rakow, who will be based in Honolulu and report to Alaska Air Group CEO Ben Minicucci, has spent eight years at the company leading its sustainability and government affairs efforts. Her new role will “continue to include oversight of company-wide sustainability and venture investment strategies,” the company said in a statement.

    Minicucci said in a statement that Birkett Rakow “has proven herself over an established career as a leader who builds strong teams, delivers results and cares deeply about people and culture.” 

    Alaska continues to integrate Hawaiian operations into its platforms, launching a combined loyalty offering last month and preparing to transition Hawaiian to Alaska’s Sabre-provided passenger services system next year. Next up is securing a single operating certificate from the U.S. Federal Aviation Administration, which Sprague in a statement said was “imminent,” making this “a natural transition point” for a leadership change.

    Sprague “will remain engaged through the transition to ensure continuity and support for employees and guests” and will remain a member Hawaiian’s board of directors, according to the company.

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  • United, ITA Codesharing to Begin Sept. 15

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    United Airlines and Italian carrier ITA Airways have begun selling tickets for a codesharing agreement that takes effect on Sept. 15, the carriers announced.

    With the codesharing agreement, United passengers can purchase a single ticket and earn miles on travel beyond United’s service to Rome and Milan to ITA’s domestic connections as well as elsewhere in Europe. For ITA, the agreement opens up bookings to several U.S. airports including Dallas-Fort Worth, Denver, Honolulu, Houston and Newark, according to the carriers.

    ITA said the agreement aligns with its plan to strengthen its offering in North America. “This initiative is part of a broader growth plan in international markets, which is expected to progress with ITA Airways joining Star Alliance in 2026, following continued integration into the Lufthansa Group,” ITA CEO and general manager Joerg Eberhart said in a statement.

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  • Airlines Set Ancillary Fee Records, Lean Into New Revenue Streams

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    Total global ancillary revenue for airlines broke records in
    2024, surpassing $148 billion, and carriers continued to grow through the
    addition of these revenue streams.

    IdeaWorksCompany published these findings in its 2025
    edition of the “Yearbook
    of Ancillary Revenue,” which revealed traditional airlines were “under
    pressure with more traffic but lower fares” in 2024. However, these airlines
    also saw a 5.3 percent passenger ancillary revenue increase that offset
    losses from discounted fares.

    The report analyzed ancillary revenue activity and results
    from 61 airlines in 2024. When compared with the 58 airlines included in its
    2023 carrier results, IdeaWorksCompany cited a 2.5% increase in total
    ancillary revenue per passenger and a 3.8% decrease in all other revenue. The
    latter is primarily comprised of passenger fares but also includes revenue from
    cargo and services sold to other airlines.

    While perhaps unsurprising, data revealed that low-cost
    carriers clearly capitalize on ancillaries by giving passengers the ability to
    pick and choose from multiple amenities.

    These carriers came in highest on a list ranking airlines by
    ancillary revenue as a percentage of their total revenue.

    Frontier claimed the top spot at 62 percent, breaking the 60
    percent ancillary revenue threshold in 2024 for the first time. The carrier was
    followed by Spirit at 58.7 percent, Volaris at 55.3 percent, Breeze at 54
    percent and Allegiant at 52.9 percent. All five airlines saw an increase in
    these percentages compared to 2023, now generating more from ancillaries than
    passenger fares.

    Wizz Air, Viva Aerobus, Volotea, EasyJet and Pegasus rounded
    out the top 10, with ancillary revenue percentages ranging from nearly 45
    percent down to 34 percent.

    “Joining the top 10 list requires maximum effort to generate
    big cashflow from two crucial categories: baggage and assigned seats. These
    airlines focus on limiting larger carry-on bags through policies and fees,”
    said report author Jay Sorensen, president of IdeaWorksCompany.

    “Best-performing carriers are also keen to adopt revenue
    management methods for pricing assigned seats to increase or lower fees based
    upon consumer demand.”

    Norse Atlantic Airways, another LCC, also reported an
    industry-first as its ancillary revenue totaled over $100 per passenger for a
    full year. 

    Legacy Carriers Expand Basic Economy

    Basic economy is another area that expanded last year, as
    both traditional carriers and LCCs embraced the option. 

    “’You get what you pay for’ is an ancient pearl of wisdom
    for both customers and airline managers,” Sorensen said.

    “The à la carte choices presented by the ancillary revenue
    movement have encouraged travelers to upgrade to more comfort and convenience.
    Basic economy fares are designed to mimic low-cost carriers. While this
    provides a fast revenue boost, it also makes traditional airlines more
    like LCCs, which is the metamorphosis that is not without peril.”

    Customer loyalty, for example, isn’t as big of a factor for
    LCCs, even if they offer a frequent flyer program. This differs for more
    traditional airlines.

    The report found that the five largest U.S. airlines—Alaska,
    American, Delta, Southwest and United—accounted for approximately $28 billion
    in loyalty revenue in 2024, largely due to co-branded credit cards. By
    IdeaWorksCompany’s estimates, this equates to $35.48 per passenger last
    year.  

    Turnabout Is ‘Fare’ Play?

    Southwest, however, may be gaining in its share of ancillary
    revenue by next year. The carrier, which for more than a decade had resisted charging
    fees both for baggage and assigned seats, changed its strategy this year. Amid
    falling revenues, an activist investor takeover of the board and a the challenge
    of legacy carriers introducing basic economy fares, Southwest began charging
    for first and second checked bags in late May and began booking and charging
    for assigned
    seating in late July
    , for flights departing on or after Jan. 27, 2026. The
    carrier is differentiating into a two-cabin configuration, with “premium”
    extra-leg-room seating in the first five rows. It will also have “preferred” seating
    as opposed to “standard,” giving the carrier more opportunity to flex ancillary
    fee muscle.

    Southwest isn’t the only LCC getting into the premium cabin
    game. Frontier, which created a new business fare type Bizfare that includes baggage,
    “premium” seat assignment, no cancellation or change fees and allows same-day
    changes, is also set to introduce a two-row first-class cabin later this year.
    What impact that might have on Frontier’s escalating ancillaries remains to be
    seen.

    __________________________________________________________

    A version of this article originally ran in BTN portfolio-mate publication PhocusWire. BTN performed additional reporting.

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    Abby Crotty & Elizabeth West

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