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  • Gen Z Is to Cady Heron as Millennials Are to Regina George, Or: Does Mean Girls 2024 Make Gen Z the New Queen Bee? Hardly.

    Gen Z Is to Cady Heron as Millennials Are to Regina George, Or: Does Mean Girls 2024 Make Gen Z the New Queen Bee? Hardly.

    For those who applaud it, any contempt expressed for the latest iteration of Mean Girls is likely to be met with the ageist rebuke of how it’s probably because you’re a millennial (granted, some millennials might be enough of a traitor to their own birth cohort to lap up this schlock). As in: “Sorry you don’t like it, bitch, but it’s Gen Z’s turn now. You’re just jealous.” The thing is, there’s not anything to be jealous of here, for nothing about this film does much to truly challenge or reinvent the status quo of the original. Which, theoretically, should be the entire point of redoing a film. Especially a film that has been so significant to pop culture. And not just millennial pop culture, but pop culture as a whole. Mean Girls, indeed, has contributed an entire vocabulary and manner of speaking to the collective lexicon. Of course, reinventing the wheel might be the expectation if this was a truly new version. Instead, it is merely a translation of the Broadway musical that kicked off in the fall of 2017, right as another cultural phenomenon was taking shape: the #MeToo movement. 

    This alignment with the repackaging of Mean Girls as something that a new generation could latch onto and relate with seemed timely for the heralding of a new era that not only abhorred flagrant sexual abuse against women, but also anything unpleasant whatsoever. It quickly became clear that a lot of things could be branded as “unpleasant.” Even some of the most formerly minute “linguistic nuances.” This would soon end up extending to any form of “slut-shaming” or “body-shaming.” Granted, Fey was already onto slut-shaming being “over” when she tells the junior class in the original movie,  “You all have got to stop calling each other sluts and whores. It just makes it okay for guys to call you sluts and whores.” (They still seem to think it’s okay, by the way.)

    Having had such “foresight,” Fey was also game to update and tweak a lot of other “problematic” things. From something as innocuous as having Karen say that Gretchen gets diarrhea on a Ferris wheel instead of at a Barnes & Noble (clearly, not relevant enough anymore to a generation that gets any reading advice from “BookTok”) to removing dialogue like, “I don’t hate you because you’re fat. You’re fat because I hate you” to doing away entirely with that plotline about Coach Carr (now played by Jon “Don Draper” Hamm) having sexual relationships with underage girls.

    What Fey has always been super comfortable with (as most people have been), however, is ageist humor (she has plenty of anti-Madonna lines to that effect throughout 30 Rock). For example, rather than Gretchen (Bebe Wood) telling her friends that “fetch” is British slang like she does in 2004, she muses that she thinks she saw it in an “old movie,” “maybe Juno.” Because yes, everything and everyone is currently “old” in Gen Z land, though 2007 (the year of Juno’s release) was seventeen years ago, not seventy. This little dig at “old movies” is tantamount to that moment in 2005’s Monster-in-Law when Viola Fields (Jane Fonda) has to interview a pop star (very clearly modeled after Britney Spears) named Tanya Murphy (Stephanie Turner) for her talk show, Public Intimacy. Finding it difficult to relate to Tanya, Viola briefly brightens when the Britney clone says, “I love watching really old movies. They’re my favorite.” Viola nudges, “Really? Which ones?” Tanya then pulls a “Mean Girls 2024 Gretchen” by replying, “Well, um, Grease and Grease II. Um, Benji, I love Benji. Free Willy, um, Legally Blonde…uh The Little Mermaid.” By the time Tanya says Legally Blonde (four years “old” at the time of Monster-in-Law’s release), that’s about as much as Viola can take before she’s set off (though Tanya blatantly showcasing her lack of knowledge about Roe v. Wade is what, at last, prompts Viola’s physical violence). Angourie Rice, who plays a millennial in Senior Year, ought to have said something in defense of Juno, but here she’s playing the inherently ageist Gen Zer she is. Albeit a “geriatric” one who isn’t quite passing for high school student age. Not the way Rachel McAdams did at twenty-five while filming Mean Girls

    To that point, Lindsay Lohan was seventeen years old during the production and theater release of Mean Girls, while Angourie Rice was twenty-two (now twenty-three upon the movie’s theater release). Those five years make all the difference in lending a bit more, shall we say, authenticity to being a teenager. Mainly because, duh, Lohan was an actual teenager. And yes, 2004 was inarguably the height of her career success. Which is why she clings on to Mean Girls at every opportunity (complete with the Mean Girls x Wal-Mart commercial). Thus, it was no surprise to see her “cameo” by the end of the film, where she takes on the oh so significant role of Mathlete State Championship moderator, given a few notable lines (e.g., “Honey, I don’t know your life”—something that would have landed better coming from Samantha Jones) but largely serving as a reminder of how much better the original Mean Girls was and that the viewer is currently watching a dual-layered helping of, “Oh how the mighty have fallen.”

    While the musical angle is meant to at least faintly set the 2024 film edition apart from the original, it’s clear that Tina Fey, from her schizophrenic viewpoint as a Gen Xer, has trouble toeing the line between post-2017 “sensitivity” and maintaining the stinging tone of what was allowed by 2004 standards. Although Gen Z is known for being “bitchy” and speaking in a manner that echoes the internet-speak amalgam of gay men meets AAVE, any attempt at “biting cuntery” is in no way present at the same level it was in 2004’s Mean Girls. And a large part of that isn’t just because “you can’t say shit anymore,” but also because the meanness of the original Regina George is completely washed out and muted. This compounded by the fact that Reneé Rapp is emblematic of a more “body positive” Regina. In other words, she’s more zaftig than the expected Barbie shape of millennial Regina. Perhaps this is why any acerbic comments on Regina’s part about other people’s looks are noticeably lacking. For example, in the original, Regina tells Cady over the phone, in reference to Gretchen (Lacey Chabert), “Cady, she’s not pretty. I mean, that sounds bad, but whatever.” Regina might say the same of the downgraded looks of the Mean Girls cast as a whole… Let’s just say, gone are the days of the polish and glamor once present in teen movies. And yet, there is still nothing “real” about what’s presented here in Mean Girls 2024. Because, again, it struggles too much with the balancing act of trying to be au courant with the fact that it was created during a time when people (read: millennials) could withstand such patent “meanness.”

    In the climate of now, where bullying is all but a criminal offense resulting in severe punishment, Mean Girls no longer fits in the high school narrative of the present. This is something that the aforementioned Senior Year gets right when Stephanie (Rebel Wilson) returns to high school as thirty-seven-year-old and finds that Gen Z seems to care little about the rules of social hierarchy she knew so well as a teenage millennial. And the rules Regina George’s mom likely knew as well. Alas, Mrs. George becomes a pale imitation of Amy Poehler’s rendering, with Busy Philipps trying her best to make the role “frothy,” even when she warns Regina and co. to enjoy their youth because it will never get any better than it is right now for them (something Gen Z clearly believes based on an obsession with people being “old” that has never been seen to this extent before). The absence of her formerly blatant boob job also seems to be an arbitrary “fix” to the previous standards of beauty that were applauded and upheld in the Mean Girls of 2004 (hell, even the “fat girl” who sees Regina has gained some extra padding on her backside is the first to mock her by shouting in front of everyone, “Watch where you’re going, fat ass!”). 

    To boot, the curse of having to “update” things automatically entails the presence of previously unavailable technology. This, of course, takes away from the bombastic effect of Regina scattering photocopies of the Burn Book pages throughout the entire school, instead placing the book in the entry hallway to be “discovered.” And yes, the fact that the Gen Z Plastics would be using a tactile object such as this is given a one-line explanation by Regina when she asks if they made the book during the week their phones were taken away. Again proving how this “translation” doesn’t hold the same weight (no fat-shaming pun intended) or impact as before. 

    More vexingly still, without the indelible voiceovers from Cady, the movie becomes a hollow shell of itself, and not just because it’s now a musical lacking the punch of, at the very least, some particularly memorable lyrics (and no, “Not My Fault” playing in the credits isn’t much of a prime example of that either). And so, those who remember the gold standard of the original movie will have to settle for conjuring up the voiceovers themselves while watching (e.g., “I know it may look like I’d become a bitch, but that was only because I was acting like a bitch” and “I could hear people getting bored with me. But I couldn’t stop. It just kept coming up like word vomit”). But perhaps Fey felt that the “storytelling device” of  Janis ʻImi’ike (Auliʻi Cravalho)—formerly Janis Ian—and Damian Hubbard (Jaquel Spivey)—formerly just Damian—telling it through what is presumed to be a TikTok video (this, like Senior Year, mirroring a trope established by Easy A) would be enough to both “modernize” the movie (along with Cady being raised by a single mom instead of two married parents) and compensate for its current lack of signature voiceovers.

    Some might point out that there’s simply no room for voiceovers in a musical without making the whole thing too clunky. Which brings one to the question of why a musical version instead of a more legitimate reboot had to be made. Well, obviously, the answer is: money. Knowing that the same financial success of the musical would be secured by an effortless transition to film. One that ageistly promises in the trailer: “Not your mother’s Mean Girls.” Apart from the fact that it doesn’t deliver at all on any form of “raunch” that might be entailed by that tagline, as Zing Tsjeng of The Guardian pointed out, “Your mother’s? Tina Fey’s teen comedy was released nineteen years ago. Unless my mother was a child bride, I’m not sure the marketing department thought this one through.” 

    But of course they did. And what they thought was, “Let’s throw millennials under the bus like Regina and focus our money-making endeavors on a fresher audience.” That fresh audience being totally unschooled in the ways in which Mean Girls is a product of its time. And so, is it really supposed to be “woke” to change the indelible “fugly slut” line to “fugly cow”? As though fat-shaming is more acceptable than slut-shaming (which also occurs when Karen [Avantika] is derided by both Regina and Gretchen for having sex with eleven different “partners”—the implication perhaps being that maybe some of them weren’t boys). And obviously, Regina saying, “I know what homeschool is, I’m not retarded” had to go. The phrase “social suicide” is also apparently out (even though Olivia Rodrigo is happy to reference it in “diary of a homeschooled girl”). In general, all “strong” language has been eradicated. Something that becomes particularly notable in the “standoff” scene between Janis and Cady after the former catches her having a party despite saying she would be out of town. In this manifestation of the fight, gone are the harshly-delivered lines, “You’re a mean girl, Cady. You’re a bitch!”

    Despite its thud-landing delivery, the messaging of Mean Girls remains the same. Or, to quote the original Cady (evidently an honorary Gen Zer with this zen anti-bullying stance), “Making fun of Caroline Krafft wouldn’t stop her from beating me in this contest. Calling somebody else fat won’t make you any skinnier, calling someone stupid doesn’t make you any smarter. And ruining Regina George’s life definitely didn’t make me any happier. All you can do in life is try to solve the problem in front of you.” Alas, Fey doesn’t solve the problem of bridging millennial pop culture into what little there is of Gen Z’s. At the end of Mean Girls 2024, the gist of Cady’s third-act message becomes (as said by Janis): “Even if you don’t like someone, chances are they still want to just coexist. So get off their dick.”

    The thing is, Mean Girls 2024 can’t coexist (at least not on the same level) with Mean Girls. It’s almost like Cady Heron trying to be the new Regina George. That is to say, it just doesn’t work, and ends up backfiring spectacularly (though not from a financial standpoint, which is all that ultimately matters to most). Unfortunately, when Cady tells Damian at the end of 2004’s Mean Girls, “Hey, check it out. Junior Plastics” and then gives the voiceover, “And if any freshmen tried to disturb that peace…well, let’s just say we knew how to take care of it [cue the fantasy of the school bus running them over],” she added, “Just kidding.” And she was. Otherwise the so-called junior Plastics of Mean Girls 2024 wouldn’t be here, disturbing the millennial peace.

    Genna Rivieccio

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  • Reneé Rapp and Megan Thee Stallion’s “Not My Fault” Seeks to Vindicate Regina George For Being a Bitch

    Reneé Rapp and Megan Thee Stallion’s “Not My Fault” Seeks to Vindicate Regina George For Being a Bitch

    Just as Regina George likely would have been praised for her burgeoning badonkadonk had the original been made in the present, so, too, would she have also been praised for being a bitch. Or what Latrice Royale calls, “Being In Total Control of Herself.” In fact, that’s exactly what Reneé Rapp (who plays Regina in both the musical version and latest film edition of Mean Girls) and Megan Thee Stallion seek to achieve with their single, “Not My Fault.” A line, of course, taken directly from Lindsay Lohan as Cady Heron’s mouth when she tells Janis Ian (Lizzy Caplan), “It’s not my fault you’re, like, in love with me or something.” This narcissistic dig itself borrowed from Regina (Rachel McAdams) when she told Cady that Janis was, like, “obsessed” with her when they were friends back in junior high. Proving that, in the art of “mean girl’ing,” the student surpassed the teacher as Cady came up with a better way to phrase it.

    Alas, back in 2004, it was frowned upon to be an outright bitch. To be sure, it was really only the gays—ahead of the curve on trends as usual—who revered the cunty women of this world (see: that scene in Truth or Dare when one of Madonna’s dancers gushes, “I love it when she’s mean”). As time has gone on, and views/attitudes about how a girl should “be” have evolved, it’s now actually become more frowned upon to be “nice” as a woman than it is to be a so-called bitch (a.k.a. acting the way men do without consequence all the time). To that point, when a woman is “nice”—better known as “meek”—she’s presently more likely to be accused of perpetuating the vicious cycle of (white) silence that has allowed patriarchy to thrive unchecked for so long. 

    So it is that with the “upgrade” of Mean Girls into the later twenty-first century (which hardly means that it can ever compare to the original), an according soundtrack upgrade has come with it. Thus, aligning the “woke” messaging of the “new” movie with the new music. Enter Megan Thee Stallion (no stranger to Mean Girls homages after her 2021 Coach ad campaign) to assist the “new queen bee” (but, honestly, there is no replacement for Rachel McAdams), Reneé Rapp, on the rather flaccid “Not My Fault.” Indeed, it sounds like something from the Meghan Trainor reject pile, and far beneath Megan Thee Stallion’s usual collaborations. And, speaking of far beneath someone, the recent appalling Mean Girls x Wal-Mart commercial featuring the original cast was noticeably missing the presence of McAdams as Regina (because, really, what sensible person would want to be part of such grim fan fiction?). Soon after the release of the none too subtle Trojan horse for capitalism via millennial nostalgia, McAdams had no problem explaining her absence by remarking, “I guess I wasn’t that excited about doing a commercial if I’m being totally honest. A movie sounded awesome, but I’ve never done commercials, and it just didn’t feel like my bag.” Translation: “that’s the ugliest f-ing commercial concept I’ve ever seen.” 

    The same goes for the first single to represent the latest Mean Girls Soundtrack, with Rapp seeming to have taken overt inspiration from Britney Spears’ anachronistic “Mind Your Business.” While Britney sing-chants, “Where she at? Where she at? Where she at? Where she at? Where she at?/There she go, there she go, there she go, there she go, there she go/What she do? What she do? What she do?” Rapp simplifies it down to, “Where she at? (where she at?)/What she doin’? (what she doin’?)/Who she with and where she from?” Just another vexing manner in which Gen Z feels obliged to copy millennials (despite constantly branding them as cringe) while seeming to genuinely believe they’ve come up with something “unique.” However, the accompanying video, directed by Mia Barnes, doesn’t bother pretending to be anything innovative, mostly stealing its costuming from the Barbie-meets-Pam-Anderson-in-the-90s playbook. 

    With the majority of the “narrative” flashing to scenes from the movie in between Rapp and Thee Stallion parading around in their aforementioned Barbie/Pamela pink stylings (complete with furry hats), there’s also a long scene of Rapp getting “Regina George” tattooed in various fonts on various parts of her body. Another moment shows Megan and Reneé standing between two rows of Regina-inspired mannequins before taking baseball bats to them. Almost as if, in some faux “poetic” way, they’re trying to tell us that they’re destroying the “old” Regina George (“Sorry, the old Regina can’t come to the phone right now. Why? Because she’s dead”). The one who was lambasted for being a “bitch” and then decided to amend her ways at the end of the film by channeling her rage into lacrosse. 

    Rapp confirms this “rebranding” with the lyrics, “I’m not on the same shit from before/I can’t take this pettiness, now I’m bored, uh-huh/We can share, babe, there’s enough for us all [an obvious nod to Cady sharing the pieces of her seemingly endless tiara]/Told you who I am and what it is, that’s not my fault.” In other words, she won’t be apologizing for simply being her undiluted self. Then again, no one is much interested in that self when she’s standing next to Megan Thee Stallion, who viewers have to wait a full one minute and forty-four seconds to hear deliver her verse (making it somewhat awkward to see her dance and prance around next to Rapp for that entire time). Rising to the occasion of embodying her “Black Regina George” status, she appears in a tank top with holes cut out at the nipples to reveal a purple bra à la 2004 Regina after Janis, Damian (Daniel Franzese) and Cady fail to sabotage her outfit because she ends up “making it fashion.”

    Megan then carries the song out of the bowels it began in by rapping, “I’m a mood, borin’ whores gotta Pinterest me.” This being the crux of the song’s statement about how “bitches” are really just women who express themselves without fear of reprisal (including the usual “comeuppance” of being called a bitch, especially by men). So it is that Thee Stallion also adds, “It’s funny how the mean girl open all the doors” and “I got influence, they do anything I endorse/I run shit, to be a bad bitch is a sport.” And an art. One that, to Tina Fey’s chagrin, cannot be topped by the original gangster of mean girl’ing that is Rachel McAdams’ Regina. Who Megan and Reneé once again pay tribute to at the end of the video by sipping from matching teacups, with Megan’s reading, “Boo You” and Rapp’s reading, of course, “Whore.” 

    But, like “bitch,” “whore” now has a much more positive connotation than it did in 2004. That wasn’t the case when Regina was using it in a more “SWERF”-sounding than sex-positive manner when directing it at Karen (Amanda Seyfried). But then, this is also the girl who didn’t want to invite a potential lesbian to her birthday party. So yeah, it’s much harder for Regina to be mean in the same way in the present as she was in the past. Which, in the end, invites the question: how much of a bitch can she really be amid post-woke culture?

    Genna Rivieccio

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  • The Grim Fan Fiction Presented by the Mean Girls x Wal-Mart Commercial

    The Grim Fan Fiction Presented by the Mean Girls x Wal-Mart Commercial

    In 2023, Wal-Mart has so “generously” allowed us to catch a glimpse into the lives of where the mean girls from 2004 are now. Not only that, but this version of 2023 ostensibly exists in an alternate realm where the name Karen (and Karen Smith, no less) isn’t something worthy of calling attention to. Not at any point during the extremely lengthy commercial (almost a full two minutes [an “epic” in the realm of advertising], which means Wal-Mart really shelled out for it). Though there were plenty of other “plot points” that attention was called to in terms of assessing where some of the Mean Girls characters have ended up. And, let’s just say it, the assumptions to be made are rather grim. 

    For a start, Cady Heron (Lindsay Lohan) is still hanging out with Gretchen (Lacey Chabert) and Karen (Amanda Seyfried). Are we really to believe that Cady would have remained friends with anyone from The Plastics (particularly since she informs viewers at the end of the movie, “In case you’re wondering, The Plastics broke up”)? And if one person was worth remaining friends with, wouldn’t it have been Regina? If for no other reason than she had a mind of her own. Or, as Damian (Daniel Franzese) said, “She’s the queen bee, the star. Those other two are just her little workers.” Later on in Mean Girls, Cady marvels, “Was I the new queen bee?” It seems that, for the purposes of this Wal-Mart commercial, yes, she is. Even if she’s now a guidance counselor. Arguably one of the bleakest aspects about this flash forward to the mean girls’ future. That, and it seems that Janis Ian (Lizzy Caplan) isn’t friends with her or Damian anymore, having likely moved on to bigger and better things outside of the Chicago area. 

    Perhaps this is why Cady has resorted to a continued friendship with Gretchen and Karen. The latter of whom appears to be doing a “weather report” for no one’s benefit but her own—and yeah, it’s a bit sad that she’s still skulking around the high school to do it. They should have at least shown her doing “weather” for a local channel, and maybe even alluding to the climate change factors that have become unignorable in the years since 2004. Though, somehow, the next scene transition occurs by showing Karen on the big screen of Kevin Gnapoor’s (Rajiv Surendra) living room, even though it would make no sense for Karen to broadcast from North Shore High School if she was a legitimate “weather girl.”

    But that’s not supposed to be the viewer’s focus as the camera whip-pans to Kevin’s son holding a twenty-five-dollar (because of course the price flashes on the screen) Teenage Mutant Ninja Turtles RC in his hands (with a Hot Wheels and Barbie box in the background, to boot). After all, it’s so important that Generation Alpha understands the importance of material goods, too. That job has already been done on Gen Z, who, although positioned as “climate-conscious” and “embracing of all sexual and ethnic identifications,” ain’t really none of that based on what one actually sees outside of think pieces concerning said birth cohort. Kevin then half-heartedly tells his son, “Don’t let the haters stop you from doing your thang, Kevin Jr.,” as though he has little will left to believe that himself. And clearly, if Janis isn’t in this scene, it means she dumped his ass along with Cady and Damian’s, too. 

    As for Gretchen, she’s apparently been a young mom since roughly 2007 (if we’re to believe her daughter is sixteen, and Mean Girls came out in 2004, when Gretchen would have been sixteen herself). Not only does she have a high school-age daughter named Amber who seems more Regina than Gretchen, she also has two younger kids as well. All of whom are Asian, though there’s no sign of the Asian husband she presumably married as a result of immersing herself in an Asian clique at the end of Mean Girls (this being a hyper-specific detail for the Wal-Mart commercial to include). 

    Cady’s life also appears rather empty based on her purchases of “Apple AirPods and Legos,” though that doesn’t seem to stop one stalker-y student from wanting to imitate that purchase the way Bethany Byrd (Stefanie Drummond) did with Regina George’s Army pants and flip flops. It’s never really made clear if Cady does have kids of her own (hence, the reason for buying Legos?), but it is clear that she has no compunction about displaying a pathetic mug on her desk that reads, “Best Guidance Counselor Ever.” Perhaps this level of patheticness is her karma for calling Ms. Norbury (Tina Fey) a “sad old drug pusher” back when she was a student instead of a “teacher.” And maybe her additional karma for all that high school fuckery was not ending up with Aaron Samuels (Jonathan Bennett), who is nowhere to be found…perhaps because the real-life Aaron Samuels turned out to be gay (which is why he was more willing to appear as that character in Ariana Grande’s “thank u, next” video). 

    Nonetheless, Cady does her best to maintain “plucky” narrations as she remarks, “Even as the guidance counselor, I was still getting schooled.” Yes, by the Gen Z tits who are even more asshole-ish than millennials were (this despite the former’s reputation for “tolerance”). So while Gretchen appears to have an absentee Asian husband as she lives out her tragic lawnmower mom life, Cady is working for a middling wage at the same high school she attended twenty years ago. Maybe the only person with a more depressing fate is Damian, who, for whatever reason, is working the projector for the Winter Talent Show. 

    Possibly the one thing that could be more heinous is if Karen ended up marrying her “first cousin,” Seth Mosakowski, and having inbred, even dumber children with him. In any case, there’s obviously a reason why Regina George is no longer consorting with any of these “losers.” Because, evidently, she didn’t peak in high school as expected…the way all the others appear to have done just that. One would instead like to believe that she and Janis have finally consummated their long overdue lesbian relationship and are proud owners of a kinky sex shop that also sells lacrosse gear (which itself can double as sex toys) somewhere in L.A.

    Genna Rivieccio

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  • Gen Zers Think Millennials Are Cringe, But Still Want to Emulate Them in the Mean Girls Commercial

    Gen Zers Think Millennials Are Cringe, But Still Want to Emulate Them in the Mean Girls Commercial

    Apart from being one of the most overt pieces of capitalist propaganda to wield pop culture in recent memory, the Mean Girls x Wal-Mart commercial is a stark reminder not just of Gen Z contempt for millennials, but for their simultaneous desire to emulate them. After all, there’s a fine line between hate and love, as it is said. And, to quote Cady Heron (Lindsay Lohan), it’s not millennials’ fault that Gen Z “is like in love with them or something.” At least, if one is to go by the obsession with their era (even when trying to deride it through an over-the-top condemnation of skinny jeans and side parts). 

    Within the absurd universe of 2023-era Mean Girls, Gen Z is somehow the spawn of Gretchen Wieners (Lacey Chabert), while Cady (Lindsay Lohan) and Karen (Amanda Seyfried) don’t seem to have any clear claim on children of their own (unless it’s the other two members of Amber Wieners’ Gen Z clique). And maybe Cady is too busy “nurturing” youths in her role as a guidance counselor anyway to bother with children of her own. Which brings us to a scene designed to make her look out of touch in an “old” way rather than a “cute” one (as she did in 2004 whilst talking to Aaron Samuels [Jonathan Bennett]). Since everything is “cute” when you’re young enough…as society has drummed into our collective minds by now. This occurs when, sitting behind her desk dispensing “guidance” to a duo of mean girls, she once again says, “Grool.”

    The duo looks at her like she’s a “Martian” (as Regina called her) after she utters, apropos of nothing, “Grool.” At least when she said it in the actual movie, it was a conflated response to Aaron declaring of his Halloween party invite, “That flier admits one person only, so…don’t bring some other guy with you.” She started to say “great,” then “cool”—ergo, “Grool.” But how would these Gen Z putas living their far more “glamorous” life be expected to know anything about that “lore.” So naturally, they look up from their phones long enough to respond with disgust, “Huh?” and “What’s ‘grool’?” Cady assures, “It’s nothing.” 

    Almost as “nothing” as Gen Z claims millennials are to them despite constantly turning to Mean Girls as a behavioral bible and/or source of 00s yearning/“aesthetic” inspiration. And in the Wal-Mart commercial, that emulation comes both behaviorally and sartorially as Gretchen’s daughter and her friends wear the same pastels and plaids as the original Plastics did. Even though Cady was sure to tell us at the end of Mean Girls (after Damian [Daniel Franzese] delightedly warns of a freshman trio of girls, “Check it out, Junior Plastics”), “And if any freshmen tried to disturb that peace…well, let’s just say we knew how to take care of it.” Cue Cady imagining a school bus running the trio over and then assuring, “Just kidding.” But, of course, there are surely many millennials by now who have had such violent and hostile fantasies about cartoonishly ageist Gen Z. Particularly since, as we see exhibited by the Gen Z Plastics of the Wal-Mart commercial, they’re essentially grafting what millennials did while simultaneously critiquing them. Mainly for being “old” and for having never experienced the horrors of modern-day smartphone/social media life in their teens the way Gen Z is now. 

    To that point, Gretchen has happily taken on a Mrs. George-esque (Amy Poehler) persona by becoming not like a regular mom, but a cool mom as she sets up the ring light and camera to film Amber and her bitch friends doing limply-executed dances, presumably for TikTok. Amber then snaps at her mother when she says, “This is gonna be so fetch.” Amber’s response? “Stop trying to make fetch happen, Mom. It’s still not gonna happen.” Gretchen looks deeply wounded by this, for surely it’s gotta sting more coming from her daughter than Regina George. Her daughter, mind you, who knows nothing about millennial culture because not only did she not live through it, but everything about it has been diluted and bastardized by TikTok. Including Mean Girls itself. 

    This usually extends to the oft-referenced Winter Talent Show scene, which is recreated here as well (albeit with “smart” flat-heeled boots in lieu of stiletto-heeled ones). Even though Gretchen (and Cady/Karen, for that matter) would have needed to get pregnant right after high school, circa 2007-2009, to have a high school-age daughter. The probability of this seems rather unlikely (unless you’re Lorelai Gilmore), considering her Type A personality and “good” college/“respectable” career path. Even if having kids and marrying a “similar-minded/pedigreed” man was also at the forefront of her mind, that wouldn’t have been until, realistically, at least her mid-twenties. But, for the sake of capitalist propaganda, we must suspend our disbelief as Gretchen (joined by two more children who also appear to be Asian, which means she definitely didn’t marry Jason [Daniel DeSanto]), Cady and Karen watch a “less hot version” of themselves perform the same song and dance that they did “back in the day.” To far greater ennui…even though Gretchen takes over for Mrs. George on the filming front. 

    By the end of the commercial, the movie has been so perverted from its original self that the Burn Book pages plastered all over the school have been transformed into ads for Wal-Mart Black Friday deals instead of salacious pieces of gossip (many of which wouldn’t fly in the Gen Z climate of the present, where jokes about people being fat, or slutty, or statutory rapists would probably be deemed too insensitive).

    And yet, while millennial messaging has been “massaged” to suit a Gen Z demographic in this commercial (not just with the Burn Book being nothing but a “coupon book,” but also Gretchen having her son play with a Barbie), it is still Gen Z trying to be “analog” in the end by engaging with printouts. This being just one of the many ways, throughout the commercial, in which they’ve surrendered to their worst, most “cringe” fear: “being millennial.”

    Genna Rivieccio

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  • Mean Girls x Wal-Mart Commercial: A None Too Subtle Trojan Horse for Capitalism Via Millennial Nostalgia

    Mean Girls x Wal-Mart Commercial: A None Too Subtle Trojan Horse for Capitalism Via Millennial Nostalgia

    As the “reunion” that everyone’s been waiting for, it was practically inevitable that the Mean Girls “assembly” (high school pun intended) would disappoint. Mainly because, yes, the so-called reunion is a fucking Wal-Mart commercial. That said, it actually seems as though, rather than people being disappointed by it, they’re somehow delighted. Dare one say…“tickled.” But the reason behind that appears to be less about content and more about an increasing fiendishness for nostalgia, especially among millennials. And no, it’s not because they’re, as Gen Z would falsely bill them, “old,” but because it’s glaringly apparent that times in 2004 were far more bearable—fun, even (remember fun?)—than times in 2023. 

    Of course, naysayers and “pro-progressive” types would argue that life was so much worse back then (see: the media manipulation and vilification of women like Britney Spears). That we’ve come “such a long way” (or “such a long way,” as Gretchen Wieners [Lacey Chabert] would utter it) in our perception of things (“thing” being the word that still describes how men see women) and our “tolerance for others” (read: white people in print and media making flaccid attempts at “inclusivity”). But the truth is, psychologically, society has gone further back into the Dark Ages with its mentality—particularly toward women and minorities (who are only viewed as minorities by the white people who only make up about eight percent of the world’s population). So yeah, a throwback to 2004 is bound to feel pretty fucking great right now. Like sweet candy compared to the tasteless gruel (a riff on “grool,” obviously) being served up on a daily basis in this part of the century. 

    What’s more, 2004 was still within a prime era for the U.S. in terms of continuing to hold up capitalism as what George W. Bush would later call “the best system ever devised.” To that end, one would like to believe the Mean Girls x Wal-Mart commercial is a wink-wink nod to the Bush years’ unironic exaltation of capitalism, but no, that’s clearly not the case. In fact, this capitalistic propaganda posing as “Mean Girls nostalgia” at its worst treats the viewers as though they themselves still live in 2004, when it was easier to pretend “deal shopping” for Black Friday isn’t the very thing that’s helped to make 2023 even more of a dystopia compared to 2004. Or that the presence of Missy Elliott (whose song, “Pass That Dutch,” plays repeatedly throughout the original Mean Girls, therefore this commercial) spelling out “D-E-A-L-S”  instead of “K-L-A” (that’s how Coach Carr [Dwayne Hill] spells “chlamydia”) somehow makes the human predilection for consumerism more “kosher.” As does, according to the commercial creators, Gretchen Wieners replacing Regina George (Rachel McAdams) in the silver Lexus convertible. Except it’s now a brandless convertible of a nondescript tone.

    That’s right, since Rachel McAdams announced simply that she “didn’t want to” be part of the little puff piece for capitalism, they got Chabert to fill in for one of McAdams’ key moments from the film. So in lieu of Regina pulling up to the soccer field and shouting, “Get in loser, we’re going shopping,” Gretchen does. And no, it’s not to pick up Cady (Lindsay Lohan) and Karen (Amanda Seyfried), but rather, her own high school-age daughter (which doesn’t quite mathematically track), Amber Wieners. Amber stands on the field with her clique comprised of the next generation mean girls, and is absolutely mortified (could it be because Gen Z is supposed to be more environmentally concerned? No, it’s because, no matter what era you’re in, parents are always humiliating) when Gretchen cries out, “Get in sweetie, we’re going deals shopping!” Even though the back of her car is already piled high with plenty of shit from Wal-Mart. Because what it the American message if not, even to this day: excess! 

    So it is that the Mean Girls x Wal-Mart “partnership” wields nostalgia like a seductive and deadly weapon to keep encouraging the very capitalistic behavior that will be humanity’s undoing. Behavior that millennials once got to relish in the 00s without half as much guilt about it as there is now (and mainly only because of Greta Thunberg). Yet that’s the the thing, isn’ it? There’s still clearly not enough guilt or compunction about it if a commercial like this can exist…and continue to be so gleefully embraced. The same goes for the abominable Menulog commercial starring Latto and Christina Aguilera. Both employ the same method of assaulting the audience with “eye candy” and familiar 00s nostalgia (via Christina Aguilera) to distract from the obvious point: we want you to keep engaging in the same buying patterns as the very generation you and Gen Z are constantly railing against—baby boomers. And in this scenario, it makes all the sense in the world that millennials are also known as echo boomers. Just look at the way Cady, Gretchen and Karen are living. That is to say, in the exact same way as their own parents. 

    The warm reception toward this commercial (and its tainting of the original movie) is, accordingly, a sign of how desperately so many people want to deny the reality of now. One in which the idea of Cady, Gretchen and Karen (though, pointedly, not Regina) continuing to carry out the same toxic consumerist cycle of the generation before them is a comfort rather than a horror show. After all, millennials were supposed to be differentthey were supposed to want something more (besides more material goods). And yet, like the yippies of the 1960s who became yuppies in the 1980s (see: Jerry Rubin), millennials, if we’re to go by this commercial, have gladly sold out in the same way to keep the very system that has failed them (perhaps more than anyone) going. 

    It does seem fitting, in this regard that McAdams, the lone Gen Xer of the group (a.k.a. the “eldest” of the quartet at forty-four) opted to opt out. Perhaps old enough to know she doesn’t really want to be part of this schlock under the pretense of it being something “for the fans” when, obviously, it’s for nobody’s benefit other than the capitalist agenda’s, which has been using pop culture for decades upon decades to promote its purpose. This brings us to the fact that a “Mean Girls” commercial has already been recently used to promote a brand: Coach. Yes, back in 2021, Megan Thee Stallion stepped into the role of Regina George (because McAdams so patently doesn’t want to) to help recreate the introduction scene to the leader of The Plastics and, of course, sell some overpriced handbags. 

    Then there was a 2022 Allbirds commercial wherein Lohan, as usual, capitalized on Mean Girls (one of her only viable movies) to sell some shoes by peppering in “subtle” references to the movie. Like how she was a mathlete in high school. She then goes to pick out a pair of pink running shoes and says, “Well, it is Wednesday.” More “hardy-har-har” allusions arrive when she adds, “These don’t just look cute. They’re made with natural materials…always avoid the plastics,” followed by, “Bouncy. Perfect for a queen bee like Lindsay Lohan.” The point being, it’s fairly evident that, for whatever reason, Mean Girls has become a go-to for bolstering consumer faith in capitalism. And again, that’s arguably because 2004 was such a peak time for worshiping it. But what’s past doesn’t have to be present…so long as you’re not seduced by it. Therein lies the catch.

    Genna Rivieccio

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  • Charli XCX’s “Speed Drive” Is Her Most Anti-Environmental Music Video Yet

    Charli XCX’s “Speed Drive” Is Her Most Anti-Environmental Music Video Yet

    Becoming something of a “soundtrack queen” (to rival Lana Del Rey), the chart success of “Speed Drive” from Barbie: The Album has prompted Charli XCX to make a music video for it. And, although Charli has had her fair share of anti-environmental music videos (see also: “2099”), “Speed Drive” might be her most no-fucks-given-about-Gaia one yet. Particularly at a time when any signs of flagrant abuse of Mother Earth have become more political than ever before. Nonetheless, what can anybody really expect from a song that, like Olivia Rodrigo’s “bad idea right?,” favors a bratty 00s-era feel to it? The 00s being one of the best times to exist for anyone who loved a gas-guzzling vehicle (whether Hummers or Bentleys).

    And, talking of the 00s, no one was queen of the “sweet ride” like Regina George (Rachel McAdams) in Mean Girls. With her 2002 Lexus SC 430, Regina couldn’t have given less of a fuck about emitting fossil fuels (ergo, popular girls should be deemed losers for promoting rampant fossil fuel usage). Same as Barbie wouldn’t (and doesn’t) in her pink Corvette. The very one we see being driven by Devon Lee Carlson (who also gets name-checked in the song) as the video, co-directed by XCX and Ramez Silyan, opens on her and Charli speeding down the backroads overlooked by Los Angeles’ Fourth Street Bridge. 

    If the overall aesthetic seems familiar, complete with “industrial L.A. backdrop,” it’s because Charli has managed to continue her Crash era from early 2022 into the present. After all, as she’s admitted herself, “I’ve always really liked singing about cars. For me, there is this intrinsic link between driving and music and feeling like you’re a star when you’re in a car.” But, for as “brightly burning” as one might feel in that “star-y” moment they get from what Missy Elliott would describe as, “Top down, loud sound/See my peeps,” it’s not going to be even half as brightly burning as this Earth amid going up into flames thanks to unremitting CO2 emissions. Which makes one not merely “wonder” (so much as despise) why Charli (and many pop stars/other types of famous people) are so content to keep plugging the notion of how driving is “freedom” when, in fact, it will be the death of everyone. And while, sure, some say death is the ultimate liberation, there are others still who would prefer to last as long as possible without the effects of air pollution/climate change taking years off their lives. This being precisely what continued car usage (and the glamorization of car usage) will do. 

    XCX might have talked about the “intrinsic link” between driving and music, but she glossed right past the intrinsic link between driving and capitalism. As Metric says in the chorus of “Handshakes,” “Buy this car to drive to work/Drive to work to pay for this car.” The vicious cycle that arises when a shoddy economic system creates a need that isn’t actually a need, but a frivolous, detrimental want caused by a made-up life purpose (i.e., working a job you hate [or at least resent] so as to be paid). And yet, because of the expert conditioning we’re all given from day one thanks to advertising and, correlatively, the celebrity-industrial complex, we tell ourselves that selfish desires are needs. Including the desire to superfluously drive around in our cars doing donuts and slamming the brakes arbitrarily after stepping on the gas and letting out another massive, senseless CO2 fart into the world. Which is what both Carlson and Charli seem to enjoy doing with their status as: rich and influential. 

    Before we can get the full, uninterrupted effect of Charli letting her gasses loose, she steps out of the front seat in a white onesie (that seems the best word for it) complemented by a pink and white feather boa. As she starts to get into her “I’m a hot girl, pop girl, rich girl/I’m a bitch girl” type of dance, the world of the music video is shattered by the meta sound of her “Vroom Vroom” ringtone. Indeed, this entire portion is supposed to be meta, what with Sam Smith also being present on Barbie: The Album. Answering her oh so specifically zoomed in on Samsung Galaxy Z Flip5, the screen is opened to reveal Smith demanding, “Did you have a chance to listen to the new mix, babe? What’d you think?” She tells Smith, “I’m actually on the set of a music video right now.” Smith replies, “Okay, okay, sorry. I just, we gotta submit it so we can get it out.” Promising to call them afterward, she snaps the phone closed and cuts right back to the gear shift of the pink Corvette as Carlson hits the gas, showing us the “thrill” of the needle on the odometer rising while she does donuts around a dancing Charli. This in between close-ups on the car’s version of fuzzy dice hanging on the rearview mirror: an Android mini collectible. Because what is this video if not an aggrandizement of capitalistic synergy (mostly pertaining to Samsung)?

    While XCX happily mugs for the camera, Carlson’s driving skills cause a huge blast of smoke to trail behind her in the Corvette’s wake. This is appropriately timed to coincide with XCX cockily singing, “Got the top down, tires on fire (on fire).” Followed by a classic “I’m an asshole but there’s nothing wrong with that” defense as Charli flexes, “Who are you? I’m livin’ my life/See you lookin’ with that side eye/Wow, you’re so jealous ’cause I’m one of a kind/What you think about me, I don’t care.” Really? Even if one tends to think Charli is a one-woman promotion parade for using and touting all manner of vehicles that contribute to our collective quietus? It seems like something one should care about, reputation-wise. But, as she’s made clear, she’s too “hot, ridin’ through the streets” and “on a different frequency”—at least from the environmentally-minded who would prefer to stop seeing the deification (and sexualization, à la J. G. Ballard’s Crash) of cars. Those metal monsters who will spell human extinction if AI doesn’t first. 

    To add insult to injury, rubber tires are set ablaze for the purpose of the video, emitting more smoke into the air so that the aerosols can contribute to affecting climate change as well. Even before this moment, it was long ago apparent that Charli is strictly among the camp that views environmental-friendliness not only as a hindrance to “economic growth,” but also, evidently, to her “art.” And as the credits to the video show the “tag” of Charli standing in the middle of the road while a freight train slowly crawls past her and a flaming wheel rolls by, to boot, she confirms that no one actually gives a shit about mitigating environmental damage as much as possible, whenever possible. Not when it makes them look so “hot” to do otherwise. Alas, everyone will be Satan-level hot on a more literal level soon enough. 

    Genna Rivieccio

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