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Tag: recess

  • Recess Just Raised $30 Million. Could It Be the Next Poppi?

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    Recess is making big moves in the beverage aisle. The New York-based packaged drink brand just announced a $30 million series B funding round led by Cavu Consumer Partners, a private equity firm with a track record of scaling brands like Once Upon a Farm, Beyond Meat, and Oatly 

    The deal could set the stage for a major expansion: The last beverage brand Cavu invested in and incubated was Poppi, the Austin-based soda startup that in May sold to Pepsi for $1.95 billion. 

    Recess also named Kyle Thomas as its new president and co-CEO. Thomas, who was previously the head of emerging brands at Coca-Cola, oversaw the acquisition of Topo Chico and its expansion into hard seltzer. After that, he moved to Nutrabolt, where he increased its sales from $10 million to a projected $1 billion this year, and helped it acquire a controlling stake in greens powder and beverage brand Bloom in September

    Taken together, the moves suggest Recess may be eyeing a Poppi-style blockbuster exit. “We definitely want to have that option,” Recess’s founder and co-CEO Ben Witte tells Inc. “But my view is I want to build a business plan that allows us to control our own destiny.”  

    To that end, the new round of funding will allow Recess to expand its marketing efforts and increase its retail presence. Cavu partners Brett Thomas and Jared Jacobs also joined Recess’s board.  

    If you’ve strolled down the beverage aisle at your local grocery or convenience store, you may have noticed that the offerings have become increasingly unhinged: drinks made from seaweed and obscure mushrooms next to cannabis drinks that sit in a legal gray area and an array of beverages loosely known as “functional beverages” that promise everything from better gut health to improved memory. There’s no set definition for the category or its market size, but energy drinks alone are an estimated $25 billion market in the U.S. 

    With the tagline “calm cool collected,” Recess focuses on the corner of the market Witte calls “relaxation beverages,” and many of its bestsellers include the trending drink additive magnesium and adaptogens the company says can help people unwind. 

    Witte conceived of Recess in 2016, during the chaotic presidential election between Hillary Clinton and Donald Trump. “The thesis was, we were entering this new period in history driven by technology, and it was going to leave everyone stressed out and anxious,” says Witte. “As a result, people would be looking for healthy ways to relax and reduce stress and chill in a crazy world.” 

    Recess launched its first products in 2018, canned beverages made with CBD, or cannabidiol, then a trendy ingredient being added to everything from ice cream to body lotion. Like THC, CBD is derived from cannabis plants, but while CBD does not have psychoactive components, it’s sometimes caught between conflicting state and national regulations, similar to other cannabis products.  

    “I saw the writing on the wall, which was that full regulatory clarity was going to take a lot longer than everyone thought,” says Witte. “We were in this position where we had a product that was clearly resonating with consumers, but we couldn’t scale into the national retailers because they wanted additional regulatory clarity for the ingredient of CBD.” 

    Realizing the challenging road ahead, he began developing drinks that did not include CBD—a move he insists was not a pivot, but a natural extension of his vision to create “the Red Bull for relaxation.” “I actually quibble with the term ‘pivot,’” says Witte. “To me it was actually an acceleration.” 

    He never intended for Recess to be tied to a single hero ingredient, he says. In fact, from the start, he saw the brand as carving out a “fundamentally new space of products that all have the overarching proposition of relaxation,” he says. “I took a pretty expansive view of the space that was going to emerge and architected the Recess brand to ultimately be a platform brand.” 

    In 2021, Recess launched canned drinks called Recess Mood, which are made with magnesium and adaptogens. “That became this incredible bet that not just saved the company, but it also set us on this path to becoming a platform brand,” he says. 

    Later that year, it introduced powdered electrolyte beverages, and in 2023, Recess rolled out canned mocktails, in what turned out to be another savvy bet on the future of the beverage industry. At the time, zero-proof beers were ascendant, and Witte thought there might be a market for a non-alcoholic counterpart to canned cocktails like High Noon and White Claw

    Today, Recess is available in 15,000 stores nationwide, including Target, Albertsons, and Safeway.  Its products also sell well on Amazon, which accounts for half of its sales. Meanwhile, the original CBD drinks that launched the brand now account for less than 5 percent of its sales. 

    The company declined to share revenue but said that it has doubled revenue every year for the past few years and expects to double its revenue again next year. Witte says its retail velocity—the rate at which products sell in stores—is comparable to that of Poppi. Witte won’t say where the company might venture next, but he has his eye on the supplement space: Think “chill gummies, chill powders.” 

    Today, Witte calls the early challenges of entering the CBD space “the best thing that ever happened to us” because it forced him to get creative about new product lines. “A lot of people wrote us off for a very long time,” says Witte. “They were like, they raised too much money and they can’t sell anywhere.” Critics suggested it was unrealistic to move into different product categories.  

    “I think we were able to navigate that situation extremely well in the way I’m very proud of,” he adds. “It was very challenging, but I believed that if I was able to kind of stay in the game and get these new ideas off the ground, that it would ultimately allow us to create something very big and valuable.” 

    The final deadline for the 2026 Inc. Regionals Awards is Friday, December 12, at 11:59 p.m. PT. Apply now.

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    Jennifer Conrad

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  • The 8 Best Baby Jumpers to Keep Your Kid Entertained For a Hot Second – POPSUGAR Australia

    The 8 Best Baby Jumpers to Keep Your Kid Entertained For a Hot Second – POPSUGAR Australia

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    There’s nothing quite like the infectious giggle of a baby who’s just learned they can launch themselves repeatedly off the ground in a frenzy of jumps and bounces (with the help of a baby jumper or activity center, of course). Even better? Baby jumpers can pull double duty as a means of self-entertainment, allowing parents to make lunch or wipe down a counter while their child happily jumps away.

    That said, medical experts generally recommend babies engage in free play on the floor over baby jumpers most of the time. “We encourage children to move naturally and parents to provide children with the opportunity to move their bodies naturally,” says Blaise Nemeth, MD, a pediatrician who specializes in orthopedics in Madison, WI, and spokesperson for the American Academy of Pediatrics. “We want to let children develop their jumping skills on their own without the use of assistive devices.”

    Part of the reason for this is that babies’ bodies may not be developmentally ready for jumping, says Kelsey Baas, PT, DPT, founder of and a pediatric physical therapist at Compleo Physical Therapy & Wellness in Waco, TX, as the muscles and movements needed for jumping are learned through the process of standing and walking independently.

    However, Baas notes that many parents look to baby jumpers to provide a much-needed break – and that’s OK! But it’s important to follow a few rules of safety and consider a number of features to find the best baby jumper for your family.

    Tips to Use a Baby Jumper Safely

    If you’re going to invest in a baby jumper, you’ll want to follow these safety precautions, says Sumera Solaiman, MD, assistant professor of clinical pediatrics at Children’s Hospital of Philadelphia.

    • Make sure the baby has good head control: To avoid injury, you’ll want to wait to use a jumper until your baby has good head and neck control, which is usually around 6 months of age, Dr. Solaiman says.
    • Limit their time in the jumper: Only put your baby in the jumper for about 15 minutes, once or twice a day, Dr. Solaiman says. “Excessive time in a jumper means less floor time for your baby, and floor time is crucial for gross motor development, like learning how to crawl and walk,” she says.
    • Always monitor your baby: A baby jumper can provide a break for parents, but that doesn’t mean they should be unsupervised. You’ll always want to be in view of your baby in the jumper.
    • Never allow them to sleep or feed in the jumper: Jumpers do not provide a safe environment for sleep or feeding your baby. If you see the telltale signs of drowsiness, swiftly remove them from the jumper.
    • Properly install the jumper: Carefully follow the manufacturer’s instructions to ensure your baby’s safety, Dr. Solaiman says. “Improperly installed baby jumpers can cause injury to your baby,” she adds.
    • Check weight limits: Once your baby exceeds the maximum weight limit for the jumper, it’s time to put it away. This decreases the risk for the baby being able to tip the jumper over, Dr. Solaiman says.

    The Best Baby Jumpers You Can Buy

    Now that it’s clear how to safely use a baby jumper, it’s time to consider baby jumper features that will work for your particular baby and home.

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    Allison tsai

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  • Your Favorite School Pastime Is In Jeopardy. Can Recess Be Saved?

    Your Favorite School Pastime Is In Jeopardy. Can Recess Be Saved?

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    When schools shut their doors in March 2020 for what was initially thought to be a brief interlude, the shock and the novelty of the pandemic situation quickly wore off. Kids settled into the unbearable grind of sitting and staring at screens, wishing more than anything that they could be back at school among their peers. Math problems and reading assignments could be “delivered” to some extent virtually, but the social interactions and the fun were gone.

    After two decades of heavy focus on test scores ushered in by the No Child Left Behind (NCLB) legislation, the coronavirus pandemic forced us all to reflect on what school is actually for and why time there has value. With standardized tests suddenly out of the picture — at least temporarily — the new buzzword was “social-emotional learning,” which essentially covers all the non-academic things that children learn at school: How to make friends, how to negotiate conflict, how to recognize and talk about feelings.

    Some lessons in social-emotional learning happen in the classroom or even via Zoom, but the great arena where kids practice these skills is the playground.

    Recess is most kids’ favorite part of the school day, and increasingly politicians are taking action to make sure that all children get their daily dose of free time.

    Fifteen states already have laws in place that require schools to provide children with recess, usually only at the elementary school level and most commonly for 20 minutes. A proposed bill in the New York Senate would mandate 30 minutes of recess daily for elementary students. The bill is currently in committee.

    Most of these laws predate the pandemic and were designed to fulfill the Centers for Disease Control and Prevention’s recommendation that children ages 6 to 17 get 60 minutes of physical activity each day. They were also sometimes conceived in reaction to the practice of taking recess away from kids for behavioral or academic reasons.

    Legislating kids’ right to recess requires schools, and parents, to classify it as essential to their well-being, just like books to read or food to eat at lunch. Advocates of these measures say that it absolutely is and that the unstructured play opportunities are vital to children’s physical, social and emotional development.

    Recess In Jeopardy

    In 1998, Benjamin O. Canada, then superintendent of Atlanta’s schools, explained his city’s lack of recess and playgrounds to The New York Times: “We are intent on improving academic performance …. You don’t do that by having kids hanging on the monkey bars.”

    Canada wasn’t the only school leader who trumpeted such reasoning, and his logic appeared sound to many educators and parents. If kids aren’t reading at grade level, then they should be spending more time reading — at the expense of other activities. Recess, along with gym, art and music, was often the first thing on the chopping block.

    Atlanta wasn’t alone. Other cities allowed schools to ax recess, too, and in urban areas like New York City, it’s not at all uncommon for an elementary school to have no playground or outdoor space at all. Some schools may offer nothing more than a flat blacktop, ill-suited to the seasons.

    “I’ve seen children and adults huddled in a sliver of shade on one side of a treeless cement yard to escape the beating sun,” said Abbe Futterman, a retired New York City principal and current director of Leadership Programs at Bank Street Graduate School of Education.

    Administrators also face staffing issues when it comes to recess.

    Futterman explained that recess is often scheduled during the teacher lunch period at elementary schools, meaning administrators and school aides must supervise all of the students.

    “The ratio of students to adults is generally much higher than during other parts of the school day. When conflicts or injuries occur, the number of staff is often inadequate,” she said.

    There is also the issue of using recess to manage student behavior, a practice that some of the laws address. In a 2010 Gallup survey of principals, more than 75% reported that students in their schools lose recess as a form of punishment in spite of evidence that recess prevents such behavior problems in the first place.

    Canceling Recess Is An American Phenomenon

    Minimizing the importance of recess was right in line with the NCLB era’s focus on academics, but it’s not representative of the way other countries’ schools operate.

    Finland, for example, which boasts some of the world’s highest-performing schools (and its happiest people), takes a very different approach to recess.

    Finnish students “receive recess every hour,” said Brad Johnson, an education leader, author and speaker. “Most schedules there have [a] 45-minute session and then a 15-minute break.”

    While the Finns’ academic achievements can be attributed to multiple factors, “giving students time to be children is no small piece of that success,” Johnson added.

    In a 2019 position paper, “A Research-Based Case for Recess,” the U.S. Play Coalition mentions similar practices in other nations. Turkish students get breaks similar to Finns, as do Japanese students, who get 10-to-20-minute breaks after every 45 minutes of instruction, or 5-minute breaks followed by a longer lunch. In Britain, children get breaks in both the morning and afternoon, in addition to a longer break for lunch. Children in Uganda get 30 minutes in the morning, an hour for lunch and play, and then 90 minutes of “free choice playtime” in the afternoon.

    The amount of time that elementary school students in the U.S. spend playing in an unstructured way outdoors is far less than children elsewhere, and we rank near the bottom when our test scores are compared with those of other countries.

    Recess Benefits Academic Performance

    While, as Johnson noted, we can’t quantify the relationship between minutes spent playing and points on standardized tests, we know that there is some positive academic effect from recess time — and this is in addition to other social and emotional benefits.

    “What principals fail to realize is less is more,” Michael J. Hynes, superintendent of schools in Port Washington, New York, told HuffPost. “More time in the classroom does not equal higher test scores or more learning.”

    Johnson told HuffPost: “The research is clear that when students have [recess] incorporated into their day, they are more focused, on task and actually better able to regulate their emotions.”

    In other words, kids get more benefit from the minutes they do spend on academic tasks when recess is part of their day.

    “Recess helps all students increase their level of physical activity; improves their memory, attention and concentration; helps them stay on-task in the classroom; reduces disruptive behavior in the classroom; and improves their social and emotional development,” Francesca Zavacky, a physical education specialist who helped write the CDC’s 2017 recess recommendations, told HuffPost.

    Recess’s Virtues Extend Beyond Academics

    The social learning kids do at recess isn’t the same as the academic learning they do at their desks, but it, too, has value.

    It’s not accurate to portray recess as a break from learning, Johnson said, as “students learn through play. This is the time where the building blocks of relationships happen. This is a place where children learn how to socialize with others that are around them.”

    He added, “Research studies have shown that children who actively take part in recess have better self-esteem …. They begin to understand
    which behaviors result in approval or disapproval from their peers.”

    Though most of the laws mandating recess that have passed in U.S., including the one proposed in New York, are limited to the elementary school level, middle and high school students also need breaks and time outside.

    “All ages, including adults, need a break to refocus and recharge,” Johnson said.

    Recess of some kind “should be available to all students, grades kindergarten through 12,” Zavacky said.

    On top of the social and emotional learning that happens during recess, it provides kids with a necessary release. “Physical activity has tremendous emotional benefits, as well. As children run, jump and rest, emotions are released, and the ability to self-regulate is recharged,” Futterman said.

    That’s also why withholding recess as a form of discipline often backfires. If a child misbehaves, Zavacky said, “that same child still needs the mental and physical break that recess provides, since there is evidence that recess improves behavior.”

    Note, however, that it’s easy to criticize teachers who implement these punishments as overly strict or even cruel, but they are often alone in a room with 20 or more children to keep on task, and the consequences they’re able to implement in real time may be few. It can feel like the recess card is the only one left in their hand.

    A bulletin from the Center for Science in the Public Interest suggests the following as alternative punishments: after-school detention, cleanup of any mess made in the classroom, writing a letter of apology, a phone call home to parents, community service or missing a school event or class trip.

    Is There An Ideal Recess Length To Reap These Benefits?

    The proposed New York bill specifies that lunchtime cannot be counted as recess. A 30-minute period to both eat and play would not fulfill the required 30 minutes of recess.

    Zavacky and other experts explain that it is best practice to schedule recess before lunch (i.e., 30 minutes on the playground followed by 20 minutes in the cafeteria).

    Futterman believes that 30 minutes of recess a day is a reasonable minimum. “Lineup, transitions in and out of the play area should not subtract from that time,” she added. Her former school offered two recess periods each day for their pre-kindergarten through second-grade students.

    “We observed that children were more focused and comfortable in their bodies after exercise, so time back in the classroom was more productive,” she said.

    Hynes advocates for schools fulfilling the entire CDC recommendation of 60 minutes, reasoning that “federal prisoners are able to receive one hour each day; why can’t children?”

    Noting the myriad challenges facing today’s kids, many of whom are struggling with their mental health, Hynes said, “I don’t believe in quick fixes… but if there is one quick fix that comes at no cost to a school district, mandating extra recess is a no-brainer and in the best interest of all children.”

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