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Tag: Real Estate Investing

  • How Wall Street’s REIT giants are reshaping U.S. real estate

    How Wall Street’s REIT giants are reshaping U.S. real estate

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    U.S real estate investment trusts today manage $4.5 trillion in real estate worldwide. Many groups on Wall Street offer these tax-friendly funds to retail investors. 

    KKR’s real estate business is one of the big players in the REIT game. The private equity firm manages multiple REIT funds. The KKR Real Estate Select Trust, which currently manages $1.5 billion in assets, paid a dividend of 5.4% to its investors in July 2023.

    But the benefits extend beyond returns.

    “When you look at the after tax equivalent of that yield, it is very compelling.” said Billy Butcher, CEO of KKR’s global real estate business. “The depreciation from our properties has covered 100% of the income generated by our properties, and there’s no tax on that dividend,” he said in an interview with CNBC.

    Larger funds sometimes contain a diversified pool of assets. Categories may include office, student housing, casino, timberlands, radio and cell towers, server farms, self-storage properties, billboards, and much more.

    “Back in the 1960s, there were three or four different types [of REITs], said Sher Hafeez, a managing director at Jones Lang LaSalle, a real estate services firm. “Now, I can count at least 20 different types.”

    Top performing REIT sub-sectors in recent years include data centers, self-storage properties, residential housing and tower REITs. Residential housing delivered a return of 16% from 2010 to 2020, according to a S&P Global Investments report.

    The investor-friendly tax rules can also increase the pace of large-scale development. 

    “Having REITs there as a potential exit helps the market, and helps the availability of financing,” said Michael Pestronk, CEO and co-founder of Post Brothers, a Philadelphia-based housing developer. 

    Some funds like Invitation Homes and American Homes 4 Rent were founded in the yearslong slowdown in U.S. home construction. At the time, REITs bought and managed commercial-scale properties, which could include products like master-planned communities or traditional apartment complexes.

    In recent years, publicly traded trusts have targeted single-family rental market, and today, these REITs have grown tremendously — enough to build new neighborhoods in their entirety. 

    Watch the video above to learn the fundamentals of real estate investment trusts.

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  • The Entrepreneur’s Guide to Building Wealth Through Real Estate | Entrepreneur

    The Entrepreneur’s Guide to Building Wealth Through Real Estate | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Real estate, as an asset class, has long been heralded as a critical pillar of wealth creation for entrepreneurs. It is a tangible investment avenue, and its potential for consistent appreciation and income generation makes it an excellent wealth-building tool.

    According to the U.S. Federal Reserve’s 2020 Survey of Consumer Finances, real estate comprises about 30% of American families’ total wealth, demonstrating its significant role in wealth accumulation. In essence, real estate investment represents an accessible pathway for entrepreneurs to achieve financial prosperity — and here are six ways to make money in the industry.

    Related: How to Start Investing in Real Estate With as Little as $5,000

    1. Investing in rental properties

    One of the most conventional ways to create wealth through real estate is by investing in rental properties. The potential for steady cash flow from tenants provides investors with a continuous income stream, which is a form of passive income. For example, consider a property purchased for $200,000. If this property is rented out for $1,500 per month, the entrepreneur can potentially yield an annual return of $18,000, resulting in a 9% cash-on-cash return.

    Successful real estate investor, Robert Shemin, started with a single property and has now built a portfolio of over 400 properties. His estimated net worth is reportedly over $18 million, thanks in large part to his investment in rental properties.

    2. Real estate appreciation

    Property appreciation is another way real estate builds wealth. Over time, properties tend to increase in value — and if an investor holds onto a property long enough, they can sell it for much more than the original purchase price.

    Statistics from the U.S. Census Bureau show that the average price of a home in the United States was about $30,600 in 1940 (after adjusting for inflation). In contrast, by 2020, the average price had escalated to over $300,000, a tenfold increase. The renowned business magnate, Donald Bren, capitalized on this by acquiring a wide array of properties. Today, with a net worth estimated at $15.3 billion, he is one of the wealthiest real estate investors in the world.

    3. Real Estate Investment Trusts (REITs)

    For entrepreneurs who prefer not to directly manage properties, REITs offer a way to invest in real estate without the burdens of property management. REITs, essentially, are companies that own and operate income-producing real estate. As per the National Association of REITs, the compound annual return for equity REITs from 1972 to 2020 was 9.72%, outperforming the S&P 500’s 7.42% return over the same period.

    Investing in REITs is as simple as purchasing shares of a publicly traded company. You can buy shares of a REIT through a broker, just as you would with any other publicly traded stock. There are also mutual funds and ETFs (Exchange-Traded Funds) focused on REITs that provide further diversification. By making real estate investing accessible to a broader audience, REITs open a pathway to real estate’s wealth-building opportunities without requiring extensive capital or expertise in property management.

    An example of an entrepreneur who achieved remarkable wealth through REITs is Sam Zell, founder of Equity Residential. Today, Zell boasts a net worth of approximately $5.5 billion, with a large portion derived from his REIT investments.

    Related: 5 Proven Steps to Become a Real Estate Millionaire, According to an Investor

    4. Flipping properties

    House flipping involves buying a property, renovating it and selling it at a profit. Although this requires expertise and hard work, the potential for high returns makes it an attractive option for entrepreneurs.

    For example, according to ATTOM Data Solutions, the average gross profit for a flipped house in 2020 was $62,300, demonstrating the lucrative potential of this real estate strategy. Christina Anstead and Tarek El Moussa, stars of HGTV’s “Flip or Flop,” exemplify this success. They have built a multimillion-dollar business through property flipping, further highlighting the wealth creation potential in this approach.

    5. Investing in commercial real estate

    Commercial real estate (CRE) includes shopping centers, offices, warehouses and apartments. Generally, these properties yield a higher return than residential real estate due to longer lease contracts and higher rental rates.

    Investing in CRE allows entrepreneurs to diversify their portfolios and minimize risks. A report by CBRE showed that the average annual return for CRE was 9.5% between 2000 and 2018. Though it requires a larger initial investment, the high yield can lead to substantial wealth accumulation.

    Take the case of entrepreneur Rick Caruso, founder of Caruso, a company specializing in creating extraordinary retail, dining and lifestyle experiences. Through strategic investments in CRE, particularly in high-end retail centers, Caruso has grown his net worth to an estimated $4 billion.

    6. Developing raw land

    Another viable way of wealth creation through real estate is land development. Entrepreneurs can purchase raw, undeveloped land, then increase its value by obtaining the necessary permits and building infrastructure like roads, sewage systems and utilities. Once the land is developed, it can be sold to homebuilders or commercial developers at a profit or it can be utilized to construct properties, thus adding another income stream.

    Land development can be highly profitable, but it requires a keen understanding of local zoning laws, planning regulations and market conditions. Entrepreneurs also need significant upfront capital and patience, as this process can be time-consuming.

    Related: Why Real Estate Investment is the Ultimate Adventure for Entrepreneurs

    Reaping the rewards of your investment choice

    The avenues to wealth creation through real estate are vast and varied. Whether an entrepreneur opts for rental properties, capitalizes on appreciation, invests in REITs or decides to flip houses, real estate offers incredible potential for wealth accumulation. While success demands research, financial acumen and sometimes patience, real estate investment remains a proven strategy for entrepreneurial wealth creation. As illustrated by the above examples, those willing to invest the time and effort can reap considerable financial rewards, ensuring their journey towards sustainable wealth.

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    Ari Chazanas

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  • What to Consider When Determining the Value of an Investment Property | Entrepreneur

    What to Consider When Determining the Value of an Investment Property | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When searching for an investment property, what should you pay attention to the most? There are several factors involved in every real estate deal, and it’s not always clear which are the most important.

    Understanding these factors is the key to answering questions like, “Is buying rental property worth it?” or “Will my investment be profitable?”

    In this article, we discuss six of the top factors affecting property value and what to know when buying rental property based on these factors.

    Related: Considering Buying Your First Rental Property in 2023? Here’s What You Need to Know to Succeed.

    1. Location

    If you’re familiar with the real estate industry, you may have heard the mantra: “Location, location, location.” Location continuously proves to be the number one factor in determining a property’s success in the rental marketplace.

    Not only do renters want properties in certain cities, but they also seek out homes near:

    Neighborhood desirability plays a substantial role in overall property value. Attractive neighborhoods are walkable, include convenient amenities and foster a strong sense of safety and community. Of course, a renter with three young children might have different priorities and expectations for a neighborhood than a retired couple. It’s about finding a property with the best balance of what the local community has to offer and then ensuring that location will retain its value over time.

    2. Investment plan/purpose

    Not every investor buys a rental property with the same plan in mind or purpose for it. Your plan could be to:

    • House hack: Live in one unit and rent out the other(s).

    • Buy and hold: Buy a property to keep as a long-term asset to a stable portfolio.

    • Fix and flip: Buy a property and sell it after making capital improvements to increase its value.

    • BRRRR: Buy a property at below-market rates, rehab it, rent it out, refinance the mortgage and repeat the whole process with your next property.

    Not every market is suitable for every investment plan. For instance, the BRRRR strategy only works where there is an abundance of properties at below-market rates. The quality of the match between your intended investment plan and your chosen market is a key factor in your overall success.

    Related: How to Effectively Assess Property Value for Investment

    3. Expected cash flow

    Positive cash flow is a priority for all investors who are planning to rent out their properties. You need to know that the money coming in regularly from your tenants is enough to compensate for your monthly expenses, such as mortgage payments, repairs and insurance.

    Before purchasing a property, calculate its expected ROI, or return on investment. ROI for rental property is calculated by dividing your annual return by your initial investment or purchase cost. An expected ROI around or above 10% is a good indicator that you’ll have enough cash flow to not only break even with your property but also generate a profit.

    4. Appreciation

    Appreciation is a broad category that encompasses several individual factors. In general, appreciation is the increase in value of a property over time. Properties appreciate naturally the longer you hold them, but you can also “force” appreciation by improving the property via capital investments (e.g., adding a bathroom, renovating the kitchen, replacing the roof, etc.).

    A property that appreciates well not only gains equity and sells for a much bigger profit later, but it also impacts your cash flow now. A property with higher value can be rented at a higher rate, leading to more capital to work with and reinvest in the short term.

    5. Size and number of bedrooms/bathrooms

    A property with more livable space is almost always worth more than a home with less space in the same market. Livable space refers to space that is available for everyday use and is properly finished, heated and ventilated (for example, a closet is not livable space while a finished basement is).

    Additionally, the more of the following you have, the more your property can be worth:

    • Bedrooms

    • Bathrooms

    • Kitchens

    • Parking or garage spaces

    • Yard square footage

    6. Property age and condition

    Many people looking for a new home are on the hunt for a newer, modernized property in top condition so that frequent repairs are not a concern. This makes a home’s age and condition important factors that play into its value and overall success in the market.

    Renters and homebuyers want:

    • New, modern architecture (unless the home has historic value)

    • Modern plumbing, HVAC systems and roofing

    • Modern appliances

    • Curb appeal

    Related: How to Start Investing in Rental Properties — Your Step-by-Step Guide

    Many buyers are on the lookout for turnkey properties, or homes that are move-in ready without any major repairs or renovations necessary. While turnkey properties cost more upfront, they often pay back their higher investment with the higher rents you can charge. It may be helpful to write up a checklist for buying a rental property with the amenities and features you want in a property and the amount you’ll pay for them.

    Let’s return to our original question: Should you take the plunge and become an investor? It’s a question that massively depends on the specific property, market and real estate goals you’re dealing with. But no matter where and when you decide to invest, these six factors can guide your thinking and help you find a property that will add sustainable value to your portfolio.

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    Dave Spooner

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  • East Coast mayors call for more office-to-apartment conversions

    East Coast mayors call for more office-to-apartment conversions

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    Mayors in cities across the U.S. want to loosen rules that can slow the pace of office-to-residential conversions. In some instances, cities have offered generous tax abatements to developers who build new housing.

    “We have a great opportunity to change the uses in the downtown,” said Washington, DC, Mayor Muriel Bowser at a December 2022 news conference in support of her housing budget proposals.

    “It’s absolutely a budget gimmick” said Erica Williams, executive director at the DC Fiscal Policy Institute, referring to Bowser’s 2023 proposal to increase the downtown developer tax break. “We fully support the idea that some of these buildings could be turned into residential properties or into mixed-use properties, but that we don’t necessarily need to subsidize that.”

    In New York City, a task force of planners assembled by Mayor Eric Adams is studying the effects of zoning changes, and possible abatements for developers who include affordable units in conversions.

    Cities like Philadelphia have previously embraced these policies to revitalize their downtowns. In Philadelphia, homeowners and investors received more than $1 billion in tax breaks for their renovation projects.

    A small collective of developers have taken on this challenging slice of the real estate business. Since 2000, 498 buildings have been converted in the U.S., creating 49,390 new housing units through the final quarter of 2022, according to real estate services firm CBRE.

    Prominent investors Societe Generale and KKR have worked with developers like Philadelphia-based Post Brothers to finance institutional-scale office conversions in expensive central business districts.

    “Capital has gotten much more limited,” said Michael Pestronk, CEO of Post Brothers. “We’re able to get financing today. … It is a lot more expensive than it was a year ago.”

    Many experts believe local governments will alter zoning laws and building codes to make these conversions easier over the years.

    “Our rules are in the way, and we need to fix that,” said Dan Garodnick, director of New York City’s Department of City Planning.

    Watch the video above to learn how cities are getting developers to convert more offices into apartments.

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  • Real Estate Investing: How To Find A Partner For Your Business Plan

    Real Estate Investing: How To Find A Partner For Your Business Plan

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    If you know what type of asset class you want to invest in and have found an opportunity, you’ll want to put together a business plan. This can include where the property is located, how you plan to improve it, and details related to the project. Once you have formulated the business plan, you might consider bringing in a partner—especially if you don’t have experience in real estate investing.

    Since commercial properties typically have starting prices in the millions of dollars, new investors frequently struggle to gather the needed capital to make an acquisition. Rather than trying to figure it out alone, bringing on a great partner can help resolve these initial funding obstacles. If you connect with someone who has a track record of accomplishments and relationships with investors and lenders, it could be the perfect way to step into the game. Moreover, you’ll benefit from their experience and can pick up insight as you go through the investment process.

    Use these guidelines as you search for a partner who can help you break in and achieve more in the commercial real estate space.

    Research Noteworthy Players

    Look to see which investors, operators, and developers are actively carrying out projects that are similar to yours. Check online, read trade publications, and review what’s trading. Make a note of anyone you see who is already doing the type of project you want to emulate.

    Oftentimes an established professional who is doing a larger project might be interested in the idea of bringing on a junior partner to do the day-to-day business on smaller deals. Suppose you’re looking to convert mixed use properties in Brooklyn. Maybe you’re considering a 10-unit multifamily with a store. There could be a developer who is doing a project involving 100 units with five stores. You could ask if they would consider partnering with you for a smaller arrangement. Offer to take care of the daily tasks and help with what’s needed.

    Leverage Your Deal Team

    Reach out to professionals you’ve worked with, including your attorney, mortgage broker, and investment sales broker. Tell them you’re looking for a partner for a potential project. Check if they have other clients or know developers who might be interested in hearing about your business plan. Your deal team could provide the inner track to get you connected with the right person.

    Get Involved in Organizations

    Many cities have real estate associations—check your area to see what’s available at a local level. Look for national organizations and tap resources like Bisnow to see how you can connect. I helped found the Colgate Real Estate Council at my alma mater as a place where alumni, students, parents, faculty, and staff can connect with others in the real estate industry. Check alumni groups from your years of education, as they may open doors and lead to potential partners. Also review your social media channels and groups—sites like LinkedIn can be a powerful tool. Start following influencers who share information and updates on commercial real estate in your area; also reach out to others who share your same interests.

    Vet Real Estate Professionals

    As you evaluate a potential partner, follow up on references they provide. Then go a step further and research their background and transactions. Find the lenders and brokers they worked with in the past and ask questions to see what they were like when doing business. Keep in mind that not every transaction has optimal results. Sometimes it’s equally as important to see how someone acted when things didn’t go as planned. Integrity goes a long way in this space, and you’ll want to work with others who have a stellar reputation (which will help you as you build your own too!).

    Meet in Person

    While it’s easy to connect digitally today, there’s really no substitute for meeting someone in person and getting a feel for them. You’ll be able to identify what their values are and how they will act as a partner. You want to understand their traits and skills so you know exactly who you’ll be working with as you go into a deal. While expertise and a history of high-performing projects plays a role, the way they achieved their success is far more important.

    When I started in real estate, I built a couple of strong relationships that have lasted for decades. In fact, throughout my 25-year career I have relied on these personal connections, as they have led to some of the best long-term deals that have outperformed the market. As you move ahead, choose a partner wisely—if done well, you can create a working relationship that is maintained in deal after deal.

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    James Nelson, Contributor

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  • 4 Location Factors To Consider For Real Estate Investments

    4 Location Factors To Consider For Real Estate Investments

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    The southern and western regions of the U.S. hold the highest growth rates, per data from U.S. Census Bureau, with cities in Texas, Florida, and Arizona topping the list. Workers searching for an all-around great place to reside might find spots like Green Bay, Wisconsin, and Huntsville, Alabama, appealing, as these communities rank first and second in the U.S. News & World Report’s list of Best Places to Live. Raleigh and Durham, North Carolina, followed by Boulder, Colorado, come in close behind.

    When it comes to real estate investing, statistics like these can serve as a starting point—yet there’s much more legwork to carry out when choosing the best spot. The adage “location, location, location” still rings true today. It’s one of the most important aspects of the game, and the features surrounding the property you acquire will play a key role in its current and future values. As such, you’ll want to carefully note the landscape before making a bid. Use the following guidelines to help you begin your search on the right foot.

    Choose Familiar Territories

    If you’ve lived in the same neighborhood for the past decades, you’re likely in tune with its best features—along with areas that could be improved. Use this insight as a competitive edge. As you walk around, check for signs that indicate missing features. Is there room for another coffee shop on your block, or is the area saturated with cafes? Are residents having trouble finding housing close to downtown? The answers could help you spot opportunities to invest in a property or change an existing location to better suit the neighborhood’s needs.

    Learn The History

    Research how properties in the area you’re considering have been used in the past. Why were they first built? How have they changed over the years? Also review zoning codes or tap an expert who knows the local laws. The exercise will help you think about the possibilities for upgrades or renovations, along with understanding your limitations. There might be rent regulations in place, for instance, or codes that inhibit the way a structure can be modified.

    Meet The Locals

    When I started on the real estate scene 25 years ago, I was assigned a territory in the Chelsea neighborhood of New York City. I spent the following three months studying it and getting to know the people there. I talked to everyone from the small business owners to the building superintendents and the residents. I soon learned the spaces were set for a transformation: seemingly overnight, art galleries started popping up and replaced the flea markets that had been there. The new construction attracted additional amenities, including businesses and the nightlife scene, all of which presented incredible options for investors who were in the know and got in at the right time.

    Check For Trends

    Changing neighborhoods could present strong opportunities. In New York City, four new subway stations are opening in the Bronx. Think about the real estate potential around those stops. Retail values are set to increase, as shops and restaurants cater to the influx of foot traffic. The opposite can be true too: in areas where residents are leaving or offices sit empty, properties may not be considered as valuable.

    When considering drivers for an area, check for tenant relocations and expansions. Tesla
    TSLA
    moved its headquarters from California to Texas in 2021. Amazon
    AMZN
    opened its initial phase of HQ2 in Arlington, Virginia, in May 2023. The company predicts the investment will generate 25,000 direct jobs by 2030 and support thousands more indirect positions in the region. Shifts such as these will bring new employment opportunities to the market.

    Smart investors look not only at population growth, but also future jobs. Considering which cities have the most job postings can be an indicator of a growing market. Track new store openings too. Companies like Starbucks
    SBUX
    spent considerable time and resources to decide where to launch a new branch. Identify which co-tenants you’d like to have and follow them. As Wayne Gretsky famously said, “Skate to where the puck is going!”

    When it comes to choosing a location, there’s little that tops getting out and walking the neighborhood. Use the intel you gather along the way to build your business plan. You can then share your idea with your partners or team and take the next steps forward. If you time it right, you could get a great deal in a prime location that provides long-term returns.

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    James Nelson, Contributor

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  • 5 Ways Real Estate Investors Can Thrive in the Current Economy | Entrepreneur

    5 Ways Real Estate Investors Can Thrive in the Current Economy | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In only six months, the average interest rate on a 30-year fixed mortgage has surged significantly, climbing from 2.65% to 3.17%. This substantial increase of 0.52% has undoubtedly caused concern for real estate investors. However, amidst the changing landscape, it is important to remain optimistic as there are still viable opportunities within the market waiting to be explored.

    The sudden spike in interest rates has undoubtedly created a challenging environment for those involved in real estate investment. Nevertheless, it is crucial not to succumb to worry as the market presents avenues for potential gains. Despite the rising borrowing costs, strategic and astute investors can adapt to these changes and uncover untapped prospects that align with their investment goals.

    Related: How to Invest In Real Estate Amid High Interest Rates and Inflation

    1. Keep your eye on the long-term prize

    The rising interest rates may make it more difficult to purchase property in the short term, but remember the long game. Real estate is an investment that can appreciate over time, and the key is to make smart purchases that will hold their value.

    Instead of buying a fixer-upper that may require expensive repairs, consider investing in a property already in good condition and with growth potential.

    2. Consider alternative financing options

    With the rise in interest rates, traditional mortgages seem less appealing to some. However, it is worthwhile to consider alternative financing options. One such option is hard money loans, short-term loans secured by the purchased property. While these loans usually have higher interest rates, they offer greater flexibility and are often easier to obtain.

    Hard money loans can benefit those looking to make a quick purchase or who need help meeting traditional lending requirements. By using the property as collateral, the lender takes on less risk, making the loan easier to obtain. Additionally, hard money loans can allow for more flexibility in purchasing, making them a valuable tool for real estate investors looking to act quickly on a good opportunity. Though they come with a higher price tag, hard money loans can be an attractive financing option in certain situations.

    Related: How Does Inflation Affect Real Estate? Here’s What You Need to Know.

    3. Focus on up-and-coming neighborhoods

    The adage “location, location, location” still holds regarding real estate. Although some parts might be unaffordable due to increasing interest rates, several good neighborhoods still need to be explored. As a prospective homebuyer, focusing on areas experiencing renovation projects with excellent educational institutions conveniently located near public transportation is crucial.

    When searching for a neighborhood, keep in mind that revitalization efforts can have a significant impact on property values. These areas often attract new businesses, increased foot traffic and community events. Furthermore, families with children should prioritize areas with reputable schools, as education quality can affect property prices. Lastly, being close to public transportation is ideal for those who rely on it for work or leisure activities. This not only saves time and money but can also increase the accessibility of the area to potential buyers.

    4. Diversify your portfolio

    Diversification is a vital aspect of achieving success in real estate investing. Although investing in a single property can be alluring, spreading investments across various properties and neighborhoods can help reduce the risk of loss. It’s crucial to explore different types of real estate investments, such as commercial or multifamily properties, and not limit oneself to only one variety.

    Investors should be bold in taking risks in exploring alternative types of real estate investments. Rather than relying on a single property, investors should consider diversifying their portfolio to include a range of assets. Commercial or multifamily properties, for instance, are excellent options for those looking to diversify their investments.

    Related: The Real-Estate Game Is Changing Fast. Are You Ready to Win?

    5. Take advantage of low inventory

    Rising interest rates can affect confident prospective homebuyers, leading to a decline in the number of available properties. However, this situation can present an advantage for real estate investors. With decreased market competition, investors may uncover valuable opportunities to acquire previously acquired properties beyond their financial reach. The reduced buyer demand creates a favorable environment for investors to find lucrative deals and expand their portfolios.

    The increase in interest rates has the potential to deter potential homebuyers, resulting in a limited supply of homes for sale. Nonetheless, this circumstance can benefit those involved in real estate investment. The decreased market competition opens avenues for investors to secure properties at favorable prices, which were previously unattainable. As buyers become scarce, investors

    In conclusion, while rising interest rates may pose challenges for real estate investors, there are still opportunities in the market. You can adapt and thrive in a changing market by keeping a long-term perspective, exploring alternative financing options, focusing on up-and-coming neighborhoods, diversifying your portfolio, taking advantage of low inventory and maintaining a sense of humor. Remember, real estate investing is a journey, and with the right strategies and mindset, you can navigate the challenges and continue to find success. So stay proactive, stay informed and keep investing with confidence.

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    Chris D. Bentley

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  • ‘Hurricane has landed:’ Activist investor Jonathan Litt doubles down on office space short

    ‘Hurricane has landed:’ Activist investor Jonathan Litt doubles down on office space short

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    A major activist investor is betting stalled return-to-office plans will stir up more trouble in commercial real estate.

    Land and Buildings’ Jonathan Litt has been shorting REITs with high office space exposure for three years, and he has no plans to shift gears.

    “If you have no rent growth and your vacancies are going up and you have giant operating expenses to run an office building, you’re going backwards fast,” the firm’s chief investment officer told CNBC’s “Fast Money” on Tuesday.

    Litt first warned Wall Street an “existential hurricane” was about to hit the sector in May 2020. Now, he’s saying the “hurricane has landed.”

    He’s doubling down on the call — citing spiking interest rates and high inflation. Litt calls them two factors he didn’t anticipate when he first started shorting these companies in May 2020.

    DC-based JBG Smith Properties is one of Litt’s major shorts. It’s down 58% since the World Health Organization declared Covid-19 as a pandemic on March 11, 2020. So far this year, JBG Smith is off 20%.

    “Washington, DC is one of the toughest markets in the country today,” noted Litt. “They have a substantial office portfolio.”

    He adds the crackdown on lending is compounding the problems.

    “This isn’t a work from home story anymore. This is a financing story. It’s kind of like them mall business went from the mall problem to the financing problem,” Litt said. “Now, it’s a financing problem. And as these debts come due, there’s really nowhere to go because lenders aren’t lending to the space.”

    JBG Smith did not immediately respond to a request for comment.

    Disclaimer

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  • Public and private commercial real estate markets have ‘drastically different valuations’: Strategist

    Public and private commercial real estate markets have ‘drastically different valuations’: Strategist

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    Share

    Uma Moriarity of CenterSquare Investment Management says public and commercial REITs are like a “tale of two cities.”

    02:23

    Thu, May 4 20231:18 AM EDT

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  • 3 Common Myths About Real Estate Investing Debunked | Entrepreneur

    3 Common Myths About Real Estate Investing Debunked | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Successful people know the value of investments. There are several ways to become extremely wealthy in life, but few carry the same track record as investing in real estate. Real estate investing is one of the best wealth generators in the world. There are arguably more millionaires in the field of real estate, than any other category of business. So what is a “real estate investor” and how can you become one?

    The term “real estate investor” often refers to individuals and businesses that buy, sell and renovate houses. However, you don’t have to be a professional house flipper to hold the title of real estate investor. Anyone in any industry that actively chooses real estate as an investment option is a real estate investor. Some individuals choose real estate as an alternative to stocks, bonds and mutual funds and others choose to add real estate to their existing portfolio of investments. The question often asked: Is it obtainable to everyone?

    Here are three of the most common misconceptions about investing in real estate.

    Related: 10 Reasons Why Every Entrepreneur Should Invest in Real Estate

    You have to be wealthy in order to invest in real estate

    When most people think of real estate investing, they think of mega-rich celebrities and their massive real estate portfolios. Just because you don’t drive a Lamborghini or draw a salary from a multi-million dollar trust fund doesn’t mean that you can’t invest in real estate. There are numerous ways to start investing that require very little out-of-pocket expenses.

    Traditional wholesaling and joint ventures are just a few methods that require little to no capital. Hard work and dedication are really all that is required to become a very successful real estate investor. With the right methods, you can flip your first property with very little money and possibly without ever spending a dime.

    You need good credit in order to finance real estate deals

    If you’re applying for a traditional bank loan, then you’ll need an adequate credit score for the approval process. However, there are a variety of other ways to secure financing for your real estate investments. Let’s take a look at two of the most common financing options that require little to no credit approval.

    Transactional funding aka flash funding

    Transactional funding is a short-term loan that is borrowed and paid back within 24 hours in most cases. This type of financing is common during a double closing that occurs back-to-back. It allows an investor to secure the A to B side of a real estate transaction. Then, once the investment is secured, the investor can sell the property on the B to C side. After they collect the funds from that closing, they immediately pay back the initial flash fund loan. In most cases these loans are secured by the asset being purchased and not the investor.

    Hard money financing

    Hard money financing is another popular strategy that real estate investors use to acquire investments. This type of loan is known as a bridge loan. It’s a short-term loan that allows the investor to purchase a property without a lengthy application or approval process like the ones required from traditional banks. Hard money loans are asset-based, which means they are not contingent on the investor’s creditworthiness. They are normally used in rehabbing projects where the investor purchases a property at a discount, then remodels the home and resells it at a profit, at which point they repay the loan. These loans rarely exceed a 24-month period.

    Related: 3 Ways Entrepreneurs Can Save on Real-Estate Costs

    You need experience to invest in real estate

    The fact that you’ve never invested in real estate, should not stop you from investing. A little research can go a long way. Experience is gained by actions. After all, to become an experienced driver, you have to drive. That doesn’t mean you should get into a sports car and hit the race track. It means you begin with driving around your neighborhood, your town, city, highways and eventually interstates, etc. It’s no different with real estate investing. Your first attempt at investing shouldn’t be a 500-room condominium with a 60-page purchase agreement. It should be an affordable single-family home in areas that you’re familiar with.

    There’s no question that you can begin investing with little to no previous knowledge or experience. However, if you are looking to fast-track your learning curve, you may want to seek out the assistance of a seasoned professional as a mentor. A successful investor can not only teach you what to do but more importantly what not to do. Being able to bypass costly rookie mistakes is a huge benefit and will increase your chances of success. Many successful business professionals have mentors and real estate is no different. Just make sure you do your research to ensure that you’re seeking counsel from a qualified advisor with years of real estate investing experience.

    Conclusion

    There’s a reason so many people turn to real estate as a vehicle to generate wealth. Simply put, it works. Don’t get discouraged by false information and myths about what is required to get started. The only thing stopping you from becoming a real estate investor is you. One of the world’s most famous investors Warren Buffett once said, “Be certain of your success, even when no one else is“. Don’t procrastinate, do your research and begin your journey.

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    Michael Ligon

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  • Rent or buy? Here’s how to make that decision in the current real estate market

    Rent or buy? Here’s how to make that decision in the current real estate market

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    Choosing whether to rent or buy has never been a simple decision — and this ever-changing housing market isn’t making it any easier. With surging mortgage rates, record rents and home prices, a potential economic downturn and other lifestyle considerations, there’s so much to factor in.

    “This is an extraordinarily unique market because of the pandemic and because there was such a run on housing so you have home prices very high, you also have rent prices very high,” said Diana Olick, senior climate and real estate correspondent for CNBC.

    By the numbers, renting is often cheaper. On average across the 50 largest metro areas in the U.S., a typical renter pays about 40% less per month than a first-time homeowner, based on asking rents and monthly mortgage payments, according to Realtor.com.

    In December 2022, it was more cost-effective to rent than buy in 45 of those metros, the real estate site found. That’s up from 30 markets the prior year.

    How does that work out in terms of monthly costs? In the top 10 metro regions that favored renting, monthly starter homeownership costs were an average of $1,920 higher than rents.

    But that has not proven to be the case for everyone.

    Leland and Stephanie Jernigan recently purchased their first home in Cleveland for $285,000 — or about $100 per square foot. The family of seven will also have Leland’s mother, who has been fighting breast cancer, moving in with them.

    By their calculations, this move — which expands their space threefold and allowing them to take care of Leland’s mother — will be saving them more than $700 per month.

    ‘You don’t buy a house based on the price of the house’

    “You don’t buy a house based on the price of the house,” Olick said. “You buy it based on the monthly payment that’s going to be principal and interest and insurance and property taxes. If that calculation works for you and it’s not that much of your income, perhaps a third of your income, then it’s probably a good bet for you, especially if you expect to stay in that home for more than 10 years. You will build equity in the home over the long term, and renting a house is really just throwing money out.”

    Mortgage rates dropped slightly in early March, due to the stress on the banking system from the recent bank failures. They are moving up again, although they are currently not as high as they were last fall. The average rate on a 30-year fixed-rate mortgage is 6.59% as of April — up from 3.3% around the same time in 2021.

    But that hasn’t significantly dampened demand.

    “As the markets kind of bubbled in certain parts of the country and other parts of the country priced out, we’ve seen a lot of investors coming in looking for affordable homes that they can buy and rent,” said Michael Azzam, a real estate agent and founder of The Azzam Group in Cleveland.

    “We’re still seeing relatively high demand” he added. “Prices have still continued to appreciate even with interest rates where they’re at. And so we’re still seeing a pretty active market here.”

    Buying a home is part of the American Dream

    The Jernigans are achieving a big part of the American Dream. Buying a home is a life event that 74% of respondents in a 2022 Bankrate survey ranked as the highest gauge of prosperity — eclipsing even having a career, children or a college degree.

    The purchase is also a full-circle moment for Leland, who grew up in East Cleveland, where his family was on government assistance.

    “I came from a single-mother home who struggled to put food on the table and always wanted better for her children … it was more criminals than there were police … It is not the type of neighborhood that I wanted my children to grow up in,” said Jernigan.

    The new homeowner also has his eye on building a brighter future for more children than just his own. Jernigan plans to purchase homes in his old neighborhood, renovate them and create a safe space for those growing up like he did.

    “I’m here because someone saw me and saw the potential in me and gave me advice that helped me. … and I just want to pay it forward to someone else” Jernigan said.

    Watch the video above to learn more.

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  • The Pros and Cons of Hosting on Airbnb, VRBO and The Landing | Entrepreneur

    The Pros and Cons of Hosting on Airbnb, VRBO and The Landing | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Investing in real estate is a great way to create passive income, but it also comes with a number of challenges. One of the biggest challenges I have faced as a rental property owner is finding the right hosting platform for my Palms Springs rental property.

    There are many options available — from traditional leasing to Airbnb-style short-term rentals — and more have become increasingly popular among real estate investors, like VRBO and The Landing. Each of these options offers different benefits and drawbacks, so it’s important to carefully consider each one before making a decision. Let’s take a look at the pros and cons of these options.

    Related: Tips for Making Real Money on Airbnb

    Pros of hosting on Airbnb

    The most obvious pro of hosting a property on Airbnb is that it provides an opportunity to make money quickly and easily. Airbnb offers a variety of services, from basic rental units to more luxurious accommodations like resorts and private villas. Additionally, the platform provides a simple way for hosts to get their properties listed, and Airbnb even has an automated system for handling payments.

    By renting out your property using these short-term tenants, you can profit more from your rental property as you’re not tied down to long-term leases, which can often be difficult to fill.

    Cons of hosting on Airbnb

    The main downside of using Airbnb for short-term rentals is that the platform charges its hosts a commission for each booking. This can eat into your profits, depending on the length and scale of your rental offerings. Many hosts, including myself, have tried to counter the fees by charging more and adding higher fees for cleaning.

    Additionally, Airbnb is known to attract younger travelers who may not be as respectful of the property or its amenities as traditional tenants — hence the launch of Airbnb Cover.

    The lack of proper filtering and background checks can leave you vulnerable to seasoned scammers on the platform. I’ve personally experienced this and have had to complain and make a claim with Airbnb Cover. In the end, I was taken care of, learned a great lesson and was invited to the Airbnb community.

    In conclusion, while hosting through Airbnb has many advantages such as being able to make money and meeting new people from around the world, there are also some drawbacks such as high commissions and liability risks associated with damages caused by guests during their stay at your property.

    Related: 15 Property Management Tips for Entrepreneurs Seeking Passive Income From Real Estate

    Is VRBO the right choice for real estate investors?

    Vacation Rental By Owner (VRBO) is a popular way for real estate investors to generate income from their properties.

    One of the biggest advantages of hosting on VRBO like Airbnb is that it offers a lot of flexibility in terms of when and how often you rent your property. This means that you can take advantage of peak tourism seasons or special events like music festivals to maximize your earnings potential.

    Another benefit of hosting on VRBO is that it can be lucrative because many travelers prefer to use VRBO rather than traditional hotels. This provides an opportunity for savvy investors to capitalize on this trend.

    VRBO cons: Protection offer and fees

    While there are plenty of benefits associated with hosting on VRBO, there are some drawbacks as well. For one thing, since you have limited control over who rents your property and when they stay there, this can make it difficult to predict how much money you will make each month — which is a problem if you rely heavily on rental income to cover your mortgage payments or other expenses related to the property.

    Additionally, since renters only stay for short periods of time (usually 1-2 weeks), this means that turnover costs like cleaning fees can quickly add up if not managed properly.

    VRBO also has set fees, and there is also a fee for protection starting at $59. This is a separate charge that you can add to a guest booking. While the booking fees are typically less than those charged by Airbnb, you may find that they still take a significant chunk out of your earnings.

    While you can encounter scammers on any site, I personally noticed an increase in people wanting to speak outside of the site as well as inboxes filled with more inquiries than people ready to book. Most of my inbox has questions about the fees and how to get around them.

    Related: 10 Hosting Options Besides Airbnb #TravelHosting

    Pros of hosting on The Landing

    The main benefit of hosting on The Landing is its flexibility as well as being able to charge for utilities separately. Unlike traditional leases, guests can choose how long they want to stay with the option to extend their stay using The Landing APP. This makes it ideal for investors who want to test different rental strategies without being locked into a single approach. Additionally, The Landings offers access to an array of features such as automated payments and tenant screening services that make managing your property easier than ever before.

    Another advantage of hosting on The Landings is its convenience and attention to quality. They have a standard that must be met for each listing such as high-quality photos, designated work spaces, reliable appliances and other things like white linens. Their standards lean more towards corporate housing. They target digital nomads, travel nurses and young professionals.

    Cons of hosting on The Landing

    One potential downside of hosting on The Landing is its application process. Unlike the other platforms, you go through an approval process. The platform is also membership based and offers housing that could potentially compete with the individual investment property owner.

    As a current membership holder, I love the platform — but as a rental property owner, I would not rely on that site alone. I would suggest using all sites while being aware and prepared for issues that may arise mentioned in the cons for each platform.

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    Saba Tekle

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  • 5 Proven Steps to Get Rich by Investing in Real Estate | Entrepreneur

    5 Proven Steps to Get Rich by Investing in Real Estate | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Instead of spending all of your time to earn money, you have to start making your money work for you. If you don’t start making strategic investments, you will never generate passive income. Passive income means that you can invest your money from savings into assets that will generate a risk adjusted return, without spending your time to earn it.

    Real estate is one of the best investments you can make because you can earn double-digit returns with the right deal. Once you find the right deal, you’ll have a superior asset compared to stocks and other alternative investments. There are many segments of real estate you can invest in, but one popular segment that has seen a massive shift in popularity is multifamily real estate.

    Times have changed with fewer people wanting to purchase homes and take care of maintenance, especially with the rising interest rates. Seniors are also opting for apartments and senior housing to have less to worry about.

    I took advantage of real estate investing by strategically finding deals that I could purchase below market value. This enabled me to make money on day one of purchasing the property. When I look for real estate deals, I search for apartment buildings and vacant land for development. These assets are low-risk investments that can be recession resistant if you choose the right locations.

    Your investment goal in real estate should be to replace all of your earned income from the job that you work with passive income from your real estate investments. Real estate is a powerful tool to multiply your money.

    Related: 5 Reasons Every Entrepreneur Should Invest in Real Estate

    1. Finding assets below market value

    When I look at new real estate deals, I focus on purchasing them below market value. This means you should find deals off-market with less competition bidding on the property, or it could mean that the current owner of the property is charging lower rents than the market. You can achieve this by reaching out to property owners and real estate brokers within your market.

    Relationships are a massive key to achieving success in real estate. Research what companies own real estate in your market, drive around the areas in your hometown with the most traffic and see what opportunities are available. There are dozens of opportunities available to place your money into real estate.

    The assets you purchase should be well located. The location of the property will determine the value. If you go under contract to acquire a building, make sure you do a thorough due diligence. Make sure the property’s capital expenditures (sidewalks, roofs, exterior) have not been neglected or delayed in replacement.

    2. Increase the value of the property

    Once you acquire the property, the first thing you need to do is implement your investment strategy. If you purchased a piece of land, determine how you will add value to it. Will you rezone it, construct a building on it, flip it or all three? Maybe you’re purchasing an existing building and your goal should be to increase rents or spend money on the property to increase its value.

    Before you purchase a property you have to see an opportunity and have a gut instinct on what you’re going to do very quickly. Search for ways to add value to your investment that will return your money with a profit. Determine how much money you have to spend to improve the value and what the return on investment looks like.

    Related: 5 Amazing Tips on Turning Real Estate Into a Real Fortune

    3. Optimize expenses to increase profit

    One trick to quickly increasing the value of your property is reviewing third-party contracts for vendors that service the property. Depending on who the prior owner used, you could find a better-priced vendor that produces the same value for your property. When you take over a property quote other people so you can compare pricing.

    Find other options that can do the work for a better price. If you can shave down your expenses and make them more efficient, while still achieving the same value, you will increase your return on investment.

    Look at your maintenance costs and determine what the largest repair costs are. When you have the right information, you can use it to your advantage and improve the performance of your investments. Find out what is costing the most money to maintain the property and try to value-engineer it.

    4. Review the upside potential

    This is my favorite part about investing in real estate. After you purchase an asset, you have to put together an investment plan for how much money you will spend to improve it. You have to carefully review the costs and compare them to the upside.

    Say, for example, you are renovating an apartment complex. Your renovation plan can include new kitchen cabinets, granite countertops, modern paint colors, new appliances and new flooring. This may cost you anywhere between $10,000 to $20,000 per unit, but you could potentially increase rent by $400 per month. If you can do this at scale, you will generate massive returns.

    Before you start this process, you should develop a budget to determine how much your improvements will cost. Your rent or increase in property value should pay back your costs within a three- to four-year timeline or generate at least $80,000 if you spent $20,000.

    Related: How to Start Investing in Rental Properties — Your Step-by-Step Guide

    5. Maintain the property

    Once you have assets under management, make sure you take care of your tenants to increase your retention rates. After you create an attractive place to rent, keeping your tenants happy is your final priority for long-term success. The less turnover you have the fewer new tenants you have to find to occupy your property each year.

    Make sure capital improvements are kept up to date including roofs, sidewalks, parking lots and common areas. Property maintenance is often an overlooked aspect of investing. If you don’t keep up with the maintenance, you may take a price cut when you decide to sell in the future.

    Conclusion

    Maximizing your earning potential by investing in real estate is one of the best paths to take. Your money will be useless if you spend it on things that don’t generate a return or if you don’t let it work for you. When you focus on these five steps I’ve outlined and stay on track, it will only be a matter of time until you see success!

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    Matt Green

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  • This 26-year-old pays $0 to live in a ‘luxury tiny home’ she built for $35,000 in her backyard—take a look inside

    This 26-year-old pays $0 to live in a ‘luxury tiny home’ she built for $35,000 in her backyard—take a look inside

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    In 2019, I bought a three-bedroom, 1,400-square-feet house in Atlanta, Georgia for $196,000. I figured I could earn extra income by renting out the spare rooms on Airbnb, especially since I traveled a lot for work and was rarely home.

    Unfortunately, the bookings dried up in 2020. No one wanted to share a house with a stranger in the early days of the pandemic. My work travels also stopped, so I was living alone in a house that felt too big.

    But that May, as I stared out the kitchen window into my huge backyard, something clicked: I could use that space to build a tiny home to live in, and fully rent out the main house.

    How I built my luxury tiny home

    Before getting started, I had to submit building, electrical and plumbing permits to the city planning office.

    Then I purchased a shed from Liberty Storage Solutions and hired a local contracting team to pour a concrete slab foundation. They got to work in October 2020.

    Overall, it cost me around $35,000 to build the home, which includes the prefabricated shed structure, labor and material costs.

    Instead of taking out a bank loan, I cashed out $8,500 in stocks and put about $20,000 on my credit cards to pay for everything. I was able to pay off this debt last year.

    While the house was being built, I rented out my primary home and rented a room from my neighbor for $300 a month.

    Precious’ tiny home sits in the back corner of her 7,280 sq. ft. backyard.

    Jeffrey Beard for CNBC Make It

    After we finished building the 296-square-foot tiny home in March 2021, I immediately rented it out on Airbnb for a few months to recoup costs.

    By charging between $89 and $129 per night and $1,300 for monthly leases, I was able to bring in almost $32,000 in gross rental income. And this January, I moved into the tiny home to save on living expenses.

    Here are the monthly associated costs for both homes:

    • Mortgage and property taxes: $1,200
    • Electricity: $190
    • Water: $110
    • Internet: $80

    Total: $1,580

    All of this is covered by the $2,725 I make from renting out the main house, which means I’m able to live in my tiny home for free.

    A look inside my loft-style backyard home

    To give the place a light and airy feel, I painted the walls a coastal blue shade and added some rustic touches like a wooden ladder leading to the loft’s queen-sized mattress.

    Nestled under the sleeping loft is a small desk, which she uses to check emails and catch up on work.

    Jeffrey Beard for CNBC Make It

    In addition to the daybed that doubles as a couch on the main floor, there’s a full bathroom, kitchen and breakfast nook.

    The rustic barn sliding doors provide easy privacy.

    Jeffrey Beard for CNBC Make It

    The bathroom features a shelf for extra storage and a glass shower door, which makes the room feel bigger.

    Jeffrey Beard for CNBC Make It

    My favorite area is the kitchen. Most people are surprised to see that it has a full-sized fridge and extra large sink.

    The kitchen has an induction cooktop and a small breakfast nook.

    Jeffrey Beard for CNBC Make It

    The eight separate windows, wall mirrors and glass shower door all make the space feel bigger. I sometimes forget I’m living in a shed.

    Small details like this mirror make the space feel larger and more homey. “I sometimes forget I’m living in a shed,” says Precious.

    Jeffrey Beard for CNBC Make It

    The “tiny house” lifestyle

    I’ve had to downsize my wardrobe and shoe collection. But rather than getting rid of clothes I still want to keep, I store some at a friend’s house. Every few weeks, we do a wardrobe swap.

    Precious’ dog Sachia also lives in the tiny home with her. She plans to entertain friends in the backyard when the weather gets warmer.

    Jeffrey Beard for CNBC Make It

    When it’s nice outside, the spacious porch is a great place to enjoy the fresh air with some coffee.

    Jeffrey Beard for CNBC Make It

    In 2021, after realizing effects of vacation rentals on the real estate market in Atlanta, I stopped listing my properties for short-term rental on sites like Airbnb. Renting out more and more space for vacations means less space for folks who need long-term homes.

    I’ve since decreased my portfolio and am renting to local students and low-income workers. My plan is to add an attached guest suite to the main home and provide even more stable housing.

    Precious’ least favorite part of her home is the loft area, which doesn’t have much clearance for anything but sleeping.

    Jeffrey Beard for CNBC Make It

    This year, I’m excited to fully experience the tiny home lifestyle for myself. It’s amazing what you can do with a bit of backyard space.

    Precious Price is a TEDx speaker, marketing strategist and social entrepreneur. In 2021, she founded LANDRIFT, a digital real estate marketplace, amidst the conversation around the impact of short-term rentals on housing affordability and availability. She holds a master’s degree in management information systems from Indiana University. Follow her on Instagram, Twitter and YouTube.

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  • A self-made millionaire shares 8 money secrets rich people know that ‘most of us don’t’

    A self-made millionaire shares 8 money secrets rich people know that ‘most of us don’t’

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    It took me 20 years of trial and error before I achieved a multimillion-dollar net worth. Now, at 64, I draw income from the 18 companies I started and the 12,000 apartment units I own.

    But I wish I had known sooner how ultra wealthy people think about money. I’ve built relationships with many millionaires over the course of my investing career, and have spent years observing their habits.

    Here are eight money secrets they know that most of us don’t:

    1. They don’t diversify their investments right away.

    2. They know that debt is for businesses, not people.

    As I built my net worth, I did not accumulate debt on non-essential purchases like designer clothes or luxurious homes.

    Even if I could afford the bills, I didn’t want to waste money paying interest. Instead, I wanted to put everything I was earning into generating more money. For me, that putting my income into my business.

    I also paid cash for my homes, and I have never accumulated interest on a credit card.

    In some cases, if you’re trying to build a business, debt can help you earn money by giving you access to income-generating assets sooner rather than later.

    3. Homeownership isn’t always their first investment.

    You might think that buying a primary residence is The American Dream, but it is rarely what you see the wealthy go for first.

    In my opinion, homeownership doesn’t always see the same return on investment as other places you can put your money. I own three homes, but I didn’t purchase them until I was able to buy them in cash.

    4. Instead, cash-flow real estate is the place to protect and grow money.

    On the flip side, cash-flow real estate — commercial real estate where you are making a monthly profit off of rent after your mortgage payments, property taxes and maintenance — is a great way to grow your money.

    You can make passive income off ownership of these properties, and it is often easier to sell them than a primary residence. When you sell a primary residence, you have to find a buyer who can envision themselves living there. When you sell a profitable rental property, you only have to find a buyer who wants to make a profit.

    5. They always buy in bulk.

    The wealthy are willing to spend more on each purchase in order to get a better price per unit and save time spent on repeating useless activities. 

    This can apply to a business — the rich may contract to buy bulk supplies or equipment — or to you personal life. When I can, I buy everything without an expiration date in bulk.

    6. They invest in their network.

    I have never had someone invest in me that didn’t know me. And most of the real estate I own today was purchased from sellers who picked me over other qualified buyers because we had existing relationships, and they had confidence in my ability to close.

    The more someone gets to know you, the more they will trust you and believe in your talents and skills. This leads to better opportunities, speedier decision-making and higher margins.

    So invest time and resources into making and maintaining the right connections.  

    7. They are never content.

    One of my friends, a serial CEO, has worked with some of the wealthiest people in the world.

    I once asked him what they had in common, and he said: “None of them were ever satisfied with what they had already accomplished, but instead focused on the next thing that could be accomplished.”

    The wealthy are never satisfied with their previous achievements. They believe they can always achieve more. This helps them think big about future business ideas, inventions, investments and other wealth multipliers.

    8. They don’t waste time trying to do everything themselves.

    The wealthy know that time is the only truly scarce resource. You can’t buy more of it.

    So they maximize their time by letting go of the need for control every small detail of their business or portfolio, and learn to effectively outsource and delegate to good, smart people who will trade their time for money.

    Grant Cardone is the CEO of Cardone Capital, bestselling author of “The 10X Rule” and founder of The 10X Movement and The 10X Growth Conference. He owns and operates seven privately held companies and an over $4 billion portfolio of multifamily projects. Follow him on Twitter @GrantCardone.

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  • Mashvisor Helps You Make Better Real Estate Decisions

    Mashvisor Helps You Make Better Real Estate Decisions

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    Opinions expressed by Entrepreneur contributors are their own.

    Over the past few years, the real estate market has been capricious and intimidating even for professional investors. But if you’re interested in getting into real estate in 2023, you can do so with a little help from Mashvisor, a one-stop shop to help you find traditional or Airbnb properties to invest in.


    StackCommerce

    Whether you’re looking to diversify your portfolio, start a side hustle, or completely change your career, you can get a lifetime subscription to this useful platform for just $29 as long as your order before 11:59 p.m. Pacific on January 9.

    While the pros use vast amounts of data and spreadsheets to crunch the numbers and find diamonds in the rough all over the country, Mashvisor combines months of research into 15 minutes. Using all the available real estate data, Mashvisor gives you instant analysis of a property’s potential returns and what you’ll need to do to outperform the rental market. The interactive and automated features allow you to type in any city of interest and immediately get an overview of the investment opportunities in the area. Using interactive filters, you can find the perfect investment property for your situation, with all listing information sourced from reliable places.

    REtipster writes, “The real strength of Mashvisor is that it saves time (A LOT of time) when looking for and analyzing properties.” Who doesn’t want to save time?

    If you’re interested in amplifying your investment portfolio in 2023, you can trust Mashvisor to give you the data you need to make informed decisions about the U.S. market. Get a huge discount on a lifetime of a handy real estate tool thanks to this New Year’s offer dropping the price to just $29.

    Prices subject to change.

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    Entrepreneur Store

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  • Step-by-Step Guide on How To Buy a House in 2023

    Step-by-Step Guide on How To Buy a House in 2023

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    Buying a home is an integral part of the American dream. There’s something special — almost sacred — about the idea of owning your own property where you can raise kids and grow old with your spouse before passing on that property to your descendants.

    The trouble is, buying a house is fairly complicated, particularly in the modern market. Let’s break down how to buy a house in 2023 step-by-step.

    Related: Forget Everything You’ve Read: Buying a House is NOT For Suckers

    Step 1: Do tons of research and figure out your financials

    As a first-time homebuyer in 2023, your first priority should be to do a lot of research. Buying a home may be the most expensive purchase you’ll ever make in your life, so it will be in your best interest (both personally and financially) to pick the perfect home and area and to consider your financials carefully before pulling the proverbial trigger.

    Specifically, you should determine:

    • What kind of home do you want in terms of its square footage, features, inclusions, etc.
    • Where do you want to buy a home. Generally, homes in suburban areas or metropolitan areas are more expensive. Prices can also increase given factors like proximity to good schools, whether or not the home is in a good neighborhood, etc.

    Figure out the kind of home you want to buy and where you want to purchase a property before going any further. Don’t start home shopping without establishing your non-negotiables.

    Related: 5 Tips for First-Time Home Buyers

    When is a good time to buy a home?

    The best time to buy a home is during a “buyer’s market.” Put simply, this means that there is more favorable market pressure toward homebuyers compared to sellers. Generally, this means there is a surplus of available homes, meaning homebuyers have more choices. Since there is high supply and high demand, sellers have to meet buyers more in the middle and negotiate more to close deals.

    All of these factors combined mean that home prices should be lower than average (or at least lower than they have been in recent months).

    In contrast, a seller’s market means that home prices are higher given a high demand and low supply. You may have fewer options for available houses, and you’ll have to pay more because sellers have more bargaining power.

    Try to time your home purchase so it’s during a buyer’s market. If you aren’t sure when that is, ask a realtor or real estate agent. They may be able to advise you on whether to purchase a home now or wait down the line.

    So, will 2023 be a good time to buy a home? To get a clear answer, you have to look at the current data, trends and predictions for the coming year.

    Recently, home prices across the U.S. have increased to astronomical levels. Data from Zillow, the leading online marketplace for real estate by user volume, shows that average U.S. home prices have risen by 29% since the beginning of the Covid-19 pandemic in 2020.

    In 2022 alone, mortgage rates skyrocketed from 3.22% in January to 7.08% by the end of October. While it’s impossible to know for sure how mortgage rates will move next year, many are making predictions. On the low-end Fannie Mae predicts an average range of 6.2% and 6.6%, while others, such as the Economy Forecast Agency (EFA), predict rates to hit 7% in the first quarter of 2023 and top out above 11% by the fourth quarter. However, increasing home inventory and fewer recent home purchases in major markets could indicate an incoming market correction.

    In other words, you might consider waiting for a few months or until the middle part of 2023 before buying a home to see if prices decrease.

    Related: This Is Why You Should Be Investing in Real Estate Right Now

    How much money do you need to buy a house in 2023?

    Take a hard look at your budget and figure out how much you can spend on a property. To get a mortgage, you need at least 3% of a home’s asking price for a down payment. Think of this as a lump sum good faith payment to show a home seller that you are serious about paying off your mortgage over time.

    If you’re a veteran, you may be able to access special mortgage loans that don’t require a down payment. These loans are the exception rather than the rule. In addition, it’s wise to make as much of a down payment as possible toward the home’s value because it will lower your interest rate and how much you have to pay each month on your mortgage.

    Your monthly mortgage payment is largely tied to your initial mortgage agreement (at least for conventional loans). If you want your monthly payments and mortgage rates for homeownership to be low, put down as much cash as you can toward the purchase price, even if you use credit cards. However, it’s important to do a cost-benefit analysis to see if you’re gaining (or losing) by paying with a credit card. There are certainly risks, but there can be benefits as well.

    This is also true for property taxes, PMI or private mortgage insurance, and other costs.

    Related: Mortgage Rates Hit a 16-Year High of 6.75%. Here’s What That Means for the Industry.

    Don’t forget to consider closing costs, either. Closing costs usually equal 3% to 6% of a property’s total, and they cover various fees to close a real estate deal, like attorney fees, title insurance costs, etc.

    For example, say that you want to purchase a home worth $350,000. In most cases, you’ll need a down payment of at least 3% of $350,000, which is $10,500. After the down payment, you’ll have to account for closing costs. To split the probably costs down the middle, plan for 4.5%. 4.5% of $350,000 is $15,750. In total, this means you’ll need around $26,250 to purchase that $350,000 house.

    You can try negotiating closing costs and securing a loan for a smaller down payment. However, it may be wiser to save more than you need so that you can comfortably outbid other interested parties and purchase the home quickly.

    Related: 10 Ways to Prepare Yourself for a Big Purchase

    Step 2: Talk to a real estate agent

    The best way to buy a house in 2023 and beyond is to contact a knowledgeable real estate agent. Real estate agents are homebuying experts who know the local market and can take you to houses that meet your needs in your target area.

    Say that you want to find a home with three bedrooms and two bathrooms, and a big yard for your dog. Rather than looking through online listings and driving around yourself in search of a stellar property, you can speak to a real estate agent and explain this, plus tell them all your other necessities or desires.

    The real estate agent will then look on the market and multiple listing services (MLS) for your area to find appropriate homes. They’ll draw up a list, contact the sellers and invite you to tour those homes so you can pick the best one.

    In short, real estate agents make finding the perfect home much easier and faster.

    Do you always need a real estate agent?

    No, and skipping a real estate agent could save you some money in terms of closing costs (real estate agents usually take a commission, which is a percentage of the home’s asking price). However, cutting the middle man means you’ll have to do much more research and find appropriate homes for your needs.

    Generally, it’s only advisable to skip hiring a real estate agent if you already have a property in mind and know the homeowners personally.

    Related: 11 Things You Need to Know About Real Estate Negotiations

    Step 3: Contact lenders for preapproval for your mortgage

    Mortgage pre-approval is an important part of the home-buying process that you shouldn’t skip in 2023. If you are preapproved for a mortgage, your lender — such as a bank or credit union — says they’ll most likely underwrite a loan for you based on your credit history, financial profile or history with their branch.

    Getting preapproval also accelerates the mortgage lending process. If you find a home you love and need a loan quickly to purchase it before another prospective homebuyer, being preapproved will let you get your funding faster to secure the purchase.

    Note, however, that preapproval only counts toward mortgages up to a certain amount. A bank might preapprove you for a loan for $400,000, but not $500,000.

    Regardless, a preapproval letter shows you have earnest money to put toward a property and will help you in your house hunting in any real estate market.

    What if you can’t get preapproval?

    You may not be able to qualify for home loan preapproval based on factors like low credit score, no financial history with a given institution, etc.

    If that’s the case, don’t lose hope. You can always boost your credit by waiting a few months and making your utility payments on time. You can also contact other lending institutions for preapproval.

    If you don’t have much of a credit history but have other beneficial attributes, like veteran status, you can try to qualify for federal loans from the U.S. Federal Housing Administration or FHA. FHA loans and VA loans are good means for borrowers who have low debt-to-income ratios but less than stellar results in their credit reports.

    Step 4: Begin looking for and touring homes

    At this stage, you should start looking for and touring homes that are on the market, usually with the help of your real estate agent.

    Remember that you don’t have to accept the homes your real estate agent has prepared or outlined for you. If none of the homes fit your needs, ask them to find another property. Real estate agents won’t do this forever, but many are genuinely interested in getting you the best deal and finding the perfect property for you and your family.

    Related: 7 Secrets Luxury Home Buyers Need to Know

    As you look at homes in 2023, listen to your real estate agent’s advice. They might tell you whether a certain feature or amenity is difficult to find and may offer advice regarding when you should purchase.

    If, for instance, your real estate agent says you should make an offer on a given house quickly because it is highly competitive, listen to them. Otherwise, you might miss out on an attractive property because you were too hesitant.

    Step 5: Choose a house and make an offer

    Your next step is to decide on the house you want to purchase and make a competitive offer to the seller. Of course, what constitutes a competitive offer in 2023 can vary heavily from place to place and market to market.

    What’s a good offer?

    Generally, you should try to make a competitive offer based on the prices of surrounding homes or the listing price stated by the seller. But there are exceptions to this unspoken rule.

    In many cases, you can make a slightly lower or cheaper offer for a house if you offer to pay most or much of the cost in cash. This is advantageous for the seller because they get access to the money immediately. Paying in cash isn’t an option for many Americans, however.

    Speak to your real estate agent about what they think a good offer would be. They may be able to offer insight into the market competition, whether other buyers might be able to offer more money than you, etc.

    U.S. News & World Report predicts existing home prices will decrease by about 5% nationally and up to 10% or more in high-priced areas; however, not everyone expects prices to fall everywhere. Lawrence Yun, the senior vice president of research at the National Association of Realtors, believes “there’s a chance that half of the country may witness price increases, while the other half will see price drops.”

    If other buyers are interested in the same house, you may have no choice but to “highball” your offer to sway the seller to your side.

    Related: Report: It’s Getting Harder and Harder to Become a Homeowner

    Step 6: Negotiate with the seller

    Purchasing any house in 2023 requires some haggling and negotiating. Don’t be afraid of this, as it’s a necessary part of the process! Most negotiations revolve around who will pay for most of the closing costs.

    Closing costs

    As noted earlier, closing costs include various fees, insurance payments, and commission fees for involved realtors. Generally, closing costs are paid for by the party that benefits most from them – for instance, you’ll pay for your real estate agent’s commission, while the home seller will pay for the inspection (see more below).

    You can negotiate with the home seller to cover some or all of your closing costs, however, if you have other benefits to bring to the table, such as buying the house with cash, being able to close the deal quickly, and so on.

    Related: 5 Steps to Master the Art of Negotiation

    Step 7: Schedule an inspection and appraisal

    No matter how much money you offer, it’s a good idea to schedule a home inspection and home appraisal at the earliest opportunity. In 2023, ensure you schedule the inspection first.

    A home inspection involves a licensed inspector coming out to the property and making sure that it is in good condition, that its foundations are secure, and that there aren’t any major problems that the home seller failed to disclose to you beforehand (and that might cause you to rethink your offer or offer less money).

    Once an inspector has finished their work, they will create an inspection report for you to review. Make sure the inspection doesn’t reveal any major issues before moving on.

    Next, schedule an appraisal. This process is also carried out by a licensed professional. The appraiser essentially checks the prices and values of similar homes in the area, called “comps,” to make sure that the seller has listed their home for a competitive, fair price.

    If the appraisal report says the home should be worth much less than it is listed for, go back to the bargaining table and try to get the seller to lower the price. The seller may try to push back against this.

    If the seller isn’t willing to sell their property for a reasonable, fair price, walk away from the bargaining table and look for a different property. Even in a seller’s market, there’s almost certainly another house that will be perfect for you and your family that you don’t have to overpay for.

    Are these steps really necessary?

    Yes. You should never buy a home if the seller wants you to skip the inspection and appraisal steps. It could be a sign that they are trying to trick you into purchasing a bad property or a home with a lot of things wrong with it that will require you to sink even more money into it in the future.

    On top of that, most mortgage lenders require you to complete an inspection and appraisal and include that paperwork with your loan application. No mortgage lender wants to finance the purchasing of a home that has a lot of problems, which may make it difficult for the mortgagor to pay back their loan.

    Step 8: Apply for a loan

    If everything looks good so far, it’s time to apply for a loan from a bank, credit union, or other financial institution. Applying for your loan should be quick and simple if you have already gotten preapproval. Still, be sure to complete the paperwork carefully and comprehensively so you don’t miss anything.

    If all goes well, you’ll get your loan approved in a matter of days, allowing you to finalize the offer with a home seller and move to the final steps of the process.

    Once more, if you don’t qualify for any mortgage loans, try to improve your credit in the meantime or seek out alternative means of financing.

    Related: 10 Questions to Ask Before Applying for a Bank Loan

    Step 9: Contact other necessary professionals

    At this stage, you need to contact other key professionals in the real estate industry. In prior years and in 2023, the process involves a few major parties.

    Real estate attorney

    You’ll want a real estate attorney to look over the closing documents and ensure there aren’t any loopholes for any party to exploit. Real estate attorneys can work with flat fees or commissions, so investigate how much you’ll have to pay for this particular closing cost.

    Title insurance company

    You’ll also need to contact a title insurance company. The title insurance company ensures your purchase (specifically, the title for the property) so that you’re protected if you discover or are made aware of a problem with the title later.

    For example, if you purchase a property from an apparent owner, only to discover that they didn’t have the true title to the property when you made a purchase, your title insurance will protect you from financial fallout.

    Homeowners insurance company

    Don’t forget to contact a homeowners insurance company as well. Homeowners insurance is usually necessary if you want to be financially covered from losses or damages to your home, especially from disasters like fires or floods.

    Architect/contractor

    If you plan to renovate or change the property in any way before moving in, now’s the time to contact your preferred architect or contractor.

    Step 10: Check the property one last time

    You’re almost done. Now it’s time to do a last walk-through and check out the property before finalizing the purchase.

    Don’t skip this step in 2023! Always check your property one last time before buying it just to make sure that the seller has not tried to hoodwink you in some way. Make sure that all the appliances and electrical outlets work, and ensure that there aren’t any issues with the yard, doors or windows.

    If you notice something wrong with your dream home during the final walkthrough, ask the seller to fix it before the closing date.

    Step 11: Close the deal

    In contrast to the rest of this process, closing the deal when purchasing a house is pretty straightforward. Your real estate attorney will bring the paperwork to the final meeting with the home seller, and you and the seller can sign the documents that note the transfer of ownership.

    Your attorney will also usually be happy to take these documents down to your local county clerk’s office so they can be filed properly. They may or may not charge an extra fee in addition to their commission for this labor, however.

    Now you should receive the keys to your new home and be the official owner!

    What about financing in 2023? Because there are large sums of money involved in buying a house, that money is held in a third-party escrow account, usually selected by your mortgage lender. As soon as the deal goes through, the money is transferred from the escrow account into the home seller’s bank account or other intended destination.

    Related: 5 Tips for Millennial Home Buyers

    Step 12: Move in

    You shook hands with the home seller, signed all the paperwork and finalized the transaction. Once you get your keys from your real estate agent or the home seller, congratulations – you’re ready to move into your new house!

    Summary

    If you’re interested in buying a house in 2023, you have a lot to consider. Buying a house might seem like a lot of work, and it requires plenty of preparation beforehand. But in the end, you can buy a house so long as you have the right financing and a plan in mind. Follow the steps above, and your home purchase in 2023 will go smoothly.

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    Entrepreneur Staff

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  • Home Price Expectations For 2023

    Home Price Expectations For 2023

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    Home prices go up and down according to supply and demand. Very simple. But because homes aren’t commodities like wheat and corn it’s much harder to predict how much supply and demand there actually is.

    I’ve been following home prices for 40 years but the sharp rise during the pandemic caught me by surprise. None of the usual economic forces were in play.

    Typically, home prices rise faster in a local market because of an economic boom that spurs demand; the oil boom in Houston in the 1970s, the financial boom in New York in the 1980s, the tech boom in Seattle in the 1990s, and more recently the tech surge in San Francisco and the shale-oil boom in Bismarck.

    These booms were easy to understand and only affected a few markets. The sub-prime mortgage boom of the mid-2000s was different. A LOT of markets were affected, a lot of private and government actions were involved, and it wasn’t clear exactly WHY home prices were going up so much.

    The boom that started in 2021 is again different from anything we’ve seen before. This time ALL local markets in the US are affected; prices rose much faster than they ever have; and the cause was not a surge in demand but a shrinking of supply.

    I had thought that during a dangerous pandemic nobody would want to buy or sell a home. I was half right, nobody wanted to sell; but some people desperately wanted to buy.

    So here we are. Prices in all local markets are up at least 20 percent and in many markets more than 60 percent. The boom is over now – finally killed by high mortgage rates – but will these higher prices stick?

    Expect Falling Prices in 2023

    My forecast model, built on the behavior of previous booms, predicts that home prices in 2023 will be up another 7 percent; but I don’t believe it, nor should you. Because the cause of higher prices has disappeared – a lot of people are now willing to sell – because interest rates will stay high, and because the threat of a new recession looms ahead, there are now more sellers than buyers. Nationally, prices are already down from a peak in May-June and will continue to fall.

    And because prices rose so quickly in what turned out to be a thin market, they also will come down quickly, maybe VERY quickly if that recession happens. The readjustment of home prices after the 2000s boom took four years or so. Not this time; I expect prices to readjust over a couple of years, at most.

    How far can they fall? If a serious recession happens all bets are off, but the normal guideline is local income. Prices will fall back to the level that local income supports. Table A shows how much that would be for ten big markets and ten smaller ones.

    In markets with good economic growth the adjustment may not be dramatic. People always want to move to Florida and Texas – and lately Utah and Idaho – so in some markets prices may just go sideways until income catches up. But I think prices will be lower even in these markets.

    What does all this mean for real estate participants?

    Bankers should tighten loan-to-value ratios for mortgages and should avoid more home equity loans; fortunately for them, high interest rates already limited cash-out refinancing. The rapidity of the boom means there’s not been enough time for banks to get in trouble financing new construction, but some recent home buyers will have problems with their mortgage.

    Home builders also have not had enough time to start many projects that depend on higher home prices, but they should sell existing projects sooner rather than later.

    Investors and home buyers can now take their time to find the market and property they want and should drive a hard bargain on prices. The whole process of listing a property for sale, then waiting for offers, then cutting the price, then waiting some more, then cutting the price some more takes months – which is why home prices don’t come down very fast; but that also means possible buyers can start looking early in the year without committing themselves until much later. And don’t worry if the first property you like goes for a higher price than you bid, there will be more later and at lower cost.

    Expect Modest Rent Increases in 2023

    Outrageous rent hikes make the news but the reality for landlords is that rents can only rise as much as tenants can afford. The increase varies from year to year, but over the course of several years average rents only rise as much as average income.

    Average rent increased five percent in 2021. The increase was probably more in 2022 as some landlords made up for flat rents during the pandemic, but is likely to be less in 2023 because landlords will otherwise see tenants leave and nobody wants to sit with an empty property very long.

    If inflation becomes entrenched this forecast is out the window. But I think inflation, and above all the cost of energy, will continue to moderate in 2023 as the global economy slows, so rent increases will be low.

    The importance of modest rent increases in 2023 is that while rental investors will be able to buy properties at lower prices, they still have to balance what they pay against the rents they can expect. Rents don’t automatically rise to match home prices, it’s the other way around; in real estate the tail wags the dog. How much you should pay for a property depends on how much rent you can expect to get; don’t expect too much.

    Investors who already bought at high prices will have to change their strategy. Either accept a lower return for a few years or invest more to upgrade to a different rent bracket. There aren’t many renters at the upper end, however, so subdividing into several units may be a better (although more expensive) plan.

    Be Cautious in 2023

    The turning point in every boom creates both difficulties and opportunities. More than anything, it creates uncertainty. I’m pretty sure home prices will come down, I’m pretty sure interest rates will stay high, I’m pretty sure whatever recession we have will be mild. But every economic time is different, so 2023 is a good time to be cautious.

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    Ingo Winzer, Contributor

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  • 8 Real Estate Questions To Ask Potential Franchisors

    8 Real Estate Questions To Ask Potential Franchisors

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    Opinions expressed by Entrepreneur contributors are their own.

    There are many reasons why entrepreneurs may want to buy a franchise. Making a brand successful is a tremendous amount of work in today’s world. Competition for consumer dollars is fierce. It can be challenging to elevate a brand and achieve profits. These profits will stem from a well-thought-out and strategic business plan.

    The beauty of buying into a franchise is that the brand is already proven. Also, franchisees can benefit from the franchisor’s assistance in navigating the business’s challenges. As for specific profits, each franchisor should disclose sales and estimated earnings in their Franchisor Disclosure Document, often referred to as an FDD.

    Before buying a franchise, here are eight essential questions to ask.

    Related: Thinking of Buying a Franchise? These Four Industries Are Flaming Hot Right Now

    Does the franchisor have a dedicated in-house real estate department?

    If a franchisor has paid corporate staff whose sole purpose is to assist their franchisees with the real estate process, then the franchisor gets a star in my book. The franchisee will typically have a real estate broker represent them in selecting a site and negotiating the deal. However, the in-house real estate manager is vital to assisting the franchisee’s broker. The in-house real estate manager will provide the franchisee’s broker with detailed site criteria tailored to the franchised branding requirements.

    How do the real estate department and support staff size compare to the franchise sales department?

    Of course, franchisors need a sales department to sell franchises and grow their brand. Nevertheless, it is a good idea for a potential franchisee to know the size of the franchisor’s sales department. It might be a red flag if a company has an extensive sales department and little support staff for the franchisees.

    Related: Looking to Buy a Franchise? Here’s How to Start

    Does the franchisor have a real estate approval process?

    The majority of franchisors will need to approve a franchisee’s location. The approval process always needs to happen before a franchisee signs a lease. If the franchisor does not have a method of approving the site where the franchisee’s business will be, then the franchisee should be concerned. Not having an approval process could mean that the franchisor is in a hurry to open locations and does not have the quality of the sites as a top priority.

    Does the franchisor have a letter of intent template?

    The letter of intent is the framework for the lease. Most of the main deal points for the lease are in the letter of intent. These include base rent, additional charges, rent increases, lease length, options, tenant improvement allowance, landlord delivery, free rent and the rent commencement date. Additionally, in the letter of intent are the tenant’s use clause and the franchisor’s recommendation on necessary exclusives. The tenant must let the landlord know what use they will lease the space for, and the franchisor should provide this use language. The franchisor should also spell out exactly what they want regarding an exclusive. Exclusives protect the tenant from a landlord leasing to a competing tenant of the same use.

    Does the franchisor have a landlord’s work letter?

    The landlord’s work letter defines the conditions for delivery of the premises. Specifics to utility requirements (electric, water, & gas), heating, ventilation, and air conditioning (HVAC ), number of restrooms, flooring, and ceiling are just a few of the items covered in the landlord’s work letter. If the franchisor provides their franchisee with a landlord’s work letter, it will show experience.

    Related: The 5 Types of People You Need To Start a Business

    Could the franchisor provide a map outlining the franchisee’s territory?

    When buying a franchise territory, the franchisee will want to know specifics of where they will be able to open their business. If the franchisor does not provide a map showing this exact area, I recommend asking for one.

    Additionally, ask the franchisor how many other franchisees have purchased territories in the area. It would help if the franchisee also asked the franchisor what protection is offered to prevent another franchisee from opening adjacent to their territory. Finally, ask specifically how close another franchisee can open to an existing store. Sometimes I see franchises expand too quickly, which can hurt profitability.

    Once a franchise agreement is signed, how long does the franchisee have to find a location?

    There are two viewpoints to this question. The franchisor wants people to refrain from buying up territories and not opening stores. The franchisee only wants to open a store if the desired real estate is available in their territory. The franchisee needs to understand if there are consequences and what those consequences are if they purchase a region and do not open the store(s) they agreed to in their franchise agreement.

    Related: 5 Major Deal Points to Know Before Signing a Lease

    After purchasing a territory, can a franchisee trade territory?

    This one depends on how many franchisees the franchisor has. Most of the time, I see franchisors work with their franchisees if the franchise wants to trade territories. For example, the franchisee could wish to change territories due to a lack of quality real estate, or they may need to move their residence. It is advantageous for a franchisee to find out before signing a franchisee agreement about the possibility of changing territories.

    Purchasing a franchise is a decision that should require much thought. I also recommend potential franchisees speak to many existing and ex-franchise owners of the brand in question. The more questions asked in advance, the better-equipped one will be to run a successful business.

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    Roxanne Klein

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  • How to Use Virtual Tours To Elevate Real Estate Sales

    How to Use Virtual Tours To Elevate Real Estate Sales

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    Opinions expressed by Entrepreneur contributors are their own.

    We’re in the last month of 2022, and not only are we entering a new year, but we’re entering a recession that’s hurting real estate sales across the country. As many other authors and I discussed in previous articles, virtual tours help real estate agents sell more properties, but that’s not up for debate.

    But we’ve found a neat little hack you can do with your real estate content to get free exposure and more eyeballs on your listings to get more sales. It’s all through a process called “geotagging.”

    Never heard of this term before? Don’t worry; let’s learn about how to implement it into your content.

    What is geotagging?

    Geotagging is a technical search engine optimization term used to help rank local content higher on search engines through the exact coordinates of a real estate listing and the type of real estate property. Many business owners implement this strategy to get them to rank higher on local searches; let’s walk through an example.

    John Smith owns a bakery in Philadelphia, and while he has a great virtual tour, video and photos, he’s looking for that extra edge against his competition. He finds the process of geotagging, goes to a free site such as geoimgr.com, finds the coordinates (longitude and latitude) of Philadelphia, adds it to Geo Imgr and then adds in his niche keyphrase for what people search for his type of business, such as “bakeries near me” or “bakeries in Philadelphia.”

    So you’re essentially telling Google what you do “niche” in your area’s coordinates, so Google positions you as such because you’ve organized your content and tagged it as such; it’s a brilliant way to get higher rankings on local searches. In 2023, you’ll need to think outside the box — this is a great example of doing just that.

    Related: How Real Estate Investors Can Prepare for 2023 in 4 Easy Steps

    How does this apply to real estate listings?

    What do brick-and-mortar businesses and real estate listings have in common? They’re both pieces of real estate, so this process works just as well with real estate listings, just like how it does with small businesses such as John Smith’s bakery.

    No one is doing this as a real estate agent. They’re only focused on having great content, although essential to get to the next level; they also need to geotag all of their photos and videos! This is what hotshot realtors do to increase exposure on their listings.

    So how do I optimize my content as a real estate agent?

    It’s easier than you think, so don’t overthink it! Here’s a quick step-by-step guide on how to geotag your real estate content.

    1. Go to Geoimgr.com
    2. Take your current listing content (photos, videos, renderings, 360 tours) and plug them into the groomer.
    3. Google your location coordinates, ex: Philadelphia’s coordinates are (39.9526° N and 75.1652° W).
    4. Enter the coordinates into Geoimgr.
    5. Enter your type of real estate into Geoimgr “single-family home in Rittenhouse (insert your neighborhood)” or “multifamily home south Philadelphia.”
    6. Hit the “EXIF Tag” button, and you’ve optimized your real estate listing content!

    Related: How Virtual Reality is Impacting Real Estate?

    Where do I post my optimized content once I have it?

    Like you would normally do, you’ll post to the multiple listing service, which posts to all the big-name listings such as Zillow, Realtor, Loopnet, Redfin, etc. Since most people search on Google anyway, Google will still give you the benefits of geotagging. The best part about using geoimgr is that you can upgrade your account to get more content optimized for more listings as you become more successful as time goes on.

    Don’t have the time? Fortunately, this process takes less than 10-15 minutes to complete. Learn how to do this process first, then give it to one of your teammates or interns to geotag your content for the foreseeable future.

    Virtual tours are the best marketing tool for your listing, but geotagging is the secret sauce that allows your listings to sell faster and for more money.

    Use this strategy to kickstart your 2023 and find success in your real estate endeavors.

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    Sean Boyle

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