Tag: quiet luxury

Tashi Duncan Is Our Style Icon Of The Summer

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If there’s one thing the internet loves, it’s a film with a love triangle. We’ve tirelessly argued over Team Edward versus Team Jacob, Team Conrad or Team Jeremiah, Team Stefan or Team Damon, Team (insert attractive young male star) or Team (insert second attractive young male star).

So, when Luca Guadagnino’s latest homoerotic cinematic masterpiece —
Challengers — debuted, you knew the world would be hooked. Not only does Challengers offer up steamy scenes, but it includes a recipe for instant success: Zendaya as the female lead, and two rapidly rising young leading men — Josh O’Connor (Patrick Zweig) and Mike Faist (Art Donaldson) — for the world to fawn over.

Yes, it’s Zendaya’s time to be the
villain as Tashi Duncan — although the internet’s still debating whether she’s a feminist icon or just plain evil. Already receiving high praise as one of the best movies of 2024 so far — our review was pretty glowing, too.

But I couldn’t help but notice that
Challengers solidifies a major shift in the fashion trendscape. Zendaya and her stylist — Law Roach — are known for their emblematic looks that set trends for the following year — and years to come. The verdict is in…luxury athleisure has never been more popular.

Similar to
Quiet Luxury made popular by shows like SuccessionSuccessionand It-Girls like Sofia Richie, luxury athleisure gives a money vibe…without the display of labels. Challengers is all about looking like an old-money tennis pro.

Zendaya’s been delivering some killer serves (get it?) in the name of
Challengers and Tashi Duncan lately…so she’s our resident style icon for building your luxury athleisure closet.

What Is Luxury Athleisure?

The ultimate goal in fashion of late is to look effortlessly sophisticated and filthy rich, without screaming that you’re trying too hard. That means an emphasis on quality and durability as well as an absence of logo and branding. Black and white color blocking is back in a big way, as are neutrals.

You must don luxury athleisure as if you’re an off-duty professional athlete. But only an athlete in an elite sport like tennis, horseback riding, or something posh like croquet.

It’s about that sweater tied over your shoulders and the wide headband pushing back your blowout. The polo shirt and the pleated skort. Tube socks and crisp whites. Getting the picture?

You see luxury athleisure outfits throughout Zendaya’s
Challengers press tour, with clean girl tennis skirt sets and bouncy ponytails. You can perfectly picture her as Tashi Duncan but also catch a glimpse of how to achieve the luxury athleisure trend yourself.

Zendaya’s Challengers Style

The
Barbie movie emphasized how fun it can be — and good for ratings — when the lead actress cosplays her character — Tashi Duncan — for press shoots. Margot Robbie constantly churned out Barbie look after Barbie look for every premiere, press opportunity, and awards show.

So when Zendaya followed suit and debuted Tashi Duncan-esque fits…we
knew we had a hit on our hands. Some of the style is a literal homage to the sport — tennis ball Loewe heels paired with a custom Loewe V-neck bedazzled dress…or a Thom Browne gown with racquet appliques.

But her other appearances alongside Tom Holland at the BNP Paribas Open at Indian Wells or the Monte Carlo Masters give us insight on the ultimate Tennis-Core closet.

Many of her looks are reminiscent of the 50s and 60s fashion that’s growing ever-popular this
spring. Hoop skirts and Jackie O inspired skirt suits have been stellar on the press tour. And then there’s the power jumpsuits that are the epitome of office chic.

And it’s not just Zendaya who has leaned into Tennis Core…it’s one of
Taylor Swift’s go-to style moments. TheTortured Poets Department singer loves a good pleated skort…and she’s well known for her cardigans.

In short, Tennis-Core is a mix of Taylor Swift, Zendaya — esp. in
Challengers — and Sofia Richie’s style all-in-one. It’s about looking luxurious while being comfy. It’s to convey a highly active lifestyle that pays well. It’s to convey an air of money.

What You Need To Dress Like Tashi Duncan

So now that we want to dress — and live? — like Tashi Duncan, it’s important to emphasize elevated basics that will last you a few years. Luxury athleisure isn’t about fast fashion, it’s about high-quality, luxe materials.

If you want to embody the baller that is Tashi, here are the items you simply
must have in your closet.

Cable Knit Sweaters

Zendaya BACKGRID

If there’s one staple item you need to complete the #TennisCore trend, it’s an oversized cable knit sweater. Nothing says old money quite like a collared cable knit. It’s giving “I know how to sail my father’s yacht…and I weekend in the Hamptons.”

Zendaya pairs the cable knit with a white maxi skirt…but these seriously go with anything. I like to combine the classic chunky sweater with a pair of wide-leg linen trousers.

Try these:

Scads of Collared Tops

ZendayaBackgrid

While you don’t necessarily need a notch neck collar in your cable knit sweater…it’s essential for a luxe athleisure look. And luckily, a lot of athleisure brands are throwing collars on dresses, crop tops, and more.

I’m a fan of the oversized collared shirts that you can pull on at any moment.

Try these tops for a Tashi Duncan look:

Pleated Skorts and Dresses

Zendaya Backgrid

If you’re a Swiftie, you know that a pleated skort is Taylor’s go-to. For someone with long legs, nothing shows them off better than a skort with some detailing.
Everyone is on the pleated skort trend lately, so you better not miss out.

Skorts also solve the problem of accidental indecent exposure that skirts pose. With comfy shorts — and often a handy pocket — underneath, you’ll never wear a real skirt again.

Preppy Touches

This is all about accessorizing. Thick, sporty headbands are in — hello
Gossip Girl’s Blair Waldorf. And, yes, I think the headband is a marvelous alternative to pulling your hair back with damaging elastics or claw clips.

But the headband isn’t the be-all and end-all. Mules and Mary Jane flats have come back to add a preppy flare…what’s next? Sperry’s?

If you want a few preppy accessories, here are my picks:

Uniqlo vs. Loewe

Let’s be honest. These two brands dominated the court in
Challengers. If it wasn’t a Loewe look, the actors were sporting Uniqlo. And the good news is that Uniqlo is super affordable.

If you need some UNIQLO moments, here are the best luxury athleisure pieces:

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Jai Phillips

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May 2, 2024
An Affordable 20-Piece Old Money Capsule Wardrobe
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This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here.
This post will show you how to assemble an Old Money capsule wardrobe with the essential pieces for achieving the aesthetic.

If you’ve been reading CF lately, you know about the viral Old Money fashion aesthetic, also known as Quiet Luxury or Stealth Wealth: outfits that look classic, refined, and, well, rich.

With style icons like Princess Diana and Sofia Richie Grainge as inspiration, we’re talking about outfits you’d imagine fitting in at country clubs, fancy restaurants, or luxe vacation spots like the Hamptons or the English countryside.

Though the Old Money aesthetic is a current “trend,” it’s really all about timeless clothing rather than trendy clothing; think quality over quantity.

Because of this, the Old Money aesthetic is ideal for building a capsule wardrobe around since its signature elements are pieces that won’t ever go out of style. By investing in a few classic, quality pieces, you’ll be amazed at how many different looks you’ll be able to create and how easy this will make getting dressed every day!

When curating your Old Money capsule wardrobe, consider the following:
- Neutral colors like cream, beige, taupe, navy blue, black, and white
- Classic silhouettes and clean lines
- Elevated materials like silk, wool, tweed, and leather
- Refined prints like houndstooth or subtle plaid, stripes, and polka dots
- Elegant, minimal accessories, including delicate jewelry and sunglasses in classic shapes
- Avoid loud logos, prints, colors, and overly-revealing silhouettes
What are the essential pieces for an Old Money capsule wardrobe?

Ready to build your own Old Money capsule wardrobe?

Let’s break down the essentials that you’ll need to cultivate the perfect capsule wardrobe.

Tops

As with most capsule wardrobes, tops are usually going to be the largest category, especially since they are seasonal (more on that later).

You’ll want to start with a crisp white button-down shirt like this one, which is arguably one of the most classic items anyone could own. It can be styled in a ton of different ways, works in multiple seasons, is a great layering piece, and won’t ever go out of fashion. Satin blouses and striped button-downs are good options, as well.

Speaking of stripes, consider adding a striped sweater or cardigan to your collection for a pop of print; this striped pullover sweater from Lulus has a prep school feel thanks to its collared design.

During chillier seasons, you’ll want to have a slim-fitting turtleneck sweater or bodysuit in a neutral color (we love this taupe sweater bodysuit from Abercrombie), which you’ll easily be able to dress up or down.

No capsule wardrobe would be complete without a basic white t-shirt, but since we are talking Quiet Luxury, opt for a slim-fitting t-shirt like this double-layered one made from a thick, luxe, contour fabric.

Bottoms

When it comes to bottoms, you’ll find that you don’t need as many tops to create an array of looks — so long as you pick the right pieces.

Some tailored trousers are a definite must-have, like this beige pleated straight-leg pair made from a luxe wool blend. They have a timeless, sophisticated look that can be worn day or night, both in professional and social settings.

Next up, a mini skirt featuring a refined plaid print will add a feminine element to the mix. This one from Mango is super affordable. Plus, it will pair perfectly with both pumps and chunky loafers, making it surprisingly versatile.

Jeans are a key piece in every wardrobe, but for an Old Money vibe, opt for a pair in a dark blue or black wash with an elevated fit (this pair features an A-line, wide-leg silhouette). Choose a darker wash to make them appear more polished, and be sure to avoid rips, holes, or exaggerated distressing.

Outerwear

In addition to keeping you warm, the right outerwear can really bring your outfits together and give them extra polish.

It doesn’t get more classic than a beige trench coat — trends come and go, but trench coats are forever! This chic one from H&M is ideal for the spring and fall seasons and makes just about any outfit look instantly chic.

For chillier weather, opt for a long wool-blend coat in a neutral hue like taupe brown, gray, or black. The length and structure of this Zara coat make it look high-end, so it works with both casual and dressy looks.

Tweed is a material that screams “Old Money,” so a collarless tweed jacket with gold buttons will give your outfits a Chanel-inspired look. The same goes for a sweater jacket like this striped one, which looks more refined than your average cardigan.

Dresses

Let’s not forget about dresses! You can’t go wrong with classic silhouettes like A-line, shift, shirt, and wrap dresses.

Like the classic button-down shirt, a shirt dress with the same button front and collar detail looks polished. I love this Abercrombie one for its timeless blue and white striped pattern.

Since the Old Money aesthetic centers around neutral colors and refined pieces, your dresses should be classic rather than overly trendy, colorful, or boldly printed.

A simple crewneck rib knit midi dress in a subdued hue like gray is a good option for your capsule wardrobe. This one from Dynamite can be dressed up with pumps and a long coat or worn casually with white low-top sneakers.

And, of course, everyone needs a trusty LBD in their closet, so opt for a black dress with an A-line silhouette that is universally flattering and won’t go out of style. This chic one from Anthropologie is under $150.

Shoes & Accessories

Accessories are a major key to elevating your ensembles and making them look more luxe, and luckily, you don’t have to break the bank to do so.

While this brown structured bag with gold metal detailing looks designer, it’s actually under $50 and will complement almost all of the pieces within the capsule wardrobe.

Another way to look luxe? Try some statement stud earrings like these vintage-inspired gold ridge earrings. (Heirloom jewelry is a keystone of the Old Money aesthetic.)

And forget the designer monogram belts: a simple, sleek belt in brown or black (this affordable one comes in both colors) totally embodies Stealth Wealth.

No shoe is more versatile than these simple white low-top sneakers, so they are the best casual option for an Old Money wardrobe.

For a slightly more polished shoe, add in some loafers; this patent brown pair features a classy gold buckle detail and plaid interior lining, with chunky lug soles for a modern upgrade.

Don’t forget some chic sunglasses in a neutral hue and rectangular or oval shape. These affordable H&M ones will add a glam touch to any look.

Optional Investment Pieces

Obviously, Old Money and Quiet Luxury sound like they involve expensive items, but as I’ve demonstrated in this post, that doesn’t have to be the case — everything so far has been under $200!

However, if you’re ready to invest in some higher-quality pieces, here are my recommendations for what to splurge on.

A well-tailored blazer (or a full suit) is a solid investment, as it’s something you’ll be able to wear for years to come. This double-breasted blazer is expertly tailored with a nipped-in waist and features an upscale wool-blend material and gold crest buttons for a luxe look. Whether you wear it to the office or casually with jeans and sneakers, it’s a forever piece.

Leather shoes and accessories are another area to invest in, like a quality leather tote bag or structured handbag, which you’ll be able to use on a daily basis. This stunning leather tote from Madewell is durable and will go with everything in your closet for years to come.

Plus, leather just looks elevated, which is why some nude leather pumps in a classic shape are a key item for upgrading your looks, as well. These Sam Edelman pumps are beloved for their comfort, and their pointy-toe design is timeless.

Investing in sophisticated jewelry that you’ll be able to wear for decades is also a good idea. Options include an elegant pearl necklace or studs, a gold chain necklace, or a signet ring.

Putting It All Together

Now for the fun part: creating wearable Old Money outfits!

By sticking to one general, neutral color palette, you’ll be able to mix and match nearly everything to create a ton of different looks.

Whether you’re going for a casual yet refined look with jeans and a cardigan or a polished, office-friendly look, you’ll be able to put together an outfit for every occasion while sticking to the Old Money aesthetic.

And since a capsule wardrobe features a limited number of items, you won’t be faced with decision fatigue from having to choose from too many clothing options; fewer choices actually make getting dressed easier, believe it or not!

The graphic above features a few of my ideas but the options are truly endless!

Layering & Versatility

Don’t forget about layering your capsule wardrobe items to create all-new looks!

For example, you could layer the shift dress over your white button-down shirt to make it more suitable for the fall and winter, as shown above.

When it’s a bit warmer outside, you can also drape a cardigan sweater over your shoulders when wearing a simple t-shirt to add a pop of print or color to your outfit — there’s something about tying a cardigan around your shoulders that gives off a preppy country club vibe, making it oh-so Old Money.

Seasonal Considerations

Products: Hat, Sunglasses, Sandals, Scarf, Boots

So what happens when a new season rolls around? Well, you can easily adapt your capsule wardrobe to any with the addition of a few seasonal items.

For example, in the summer, you’ll want to swap out your knitwear for lighter fabric tops like linen and cotton and add in some stylish flat leather square-toe sandals in a neutral brown shade. These brown sandals will give you the Hermes look on a budget.

This straw wide-brim hat with a grosgrain band will keep you shielded from the sun, while these $15 oval sunglasses have a classic look to them.

In the wintertime, trade your sandals in for these chic knee-high dress boots, and bundle up with this neutral-colored scarf to complement your outerwear.

Personalization & Care

Want to add a personal touch to your capsule wardrobe?

Try adding in some heirloom pieces or vintage finds — this is *Old* Money we are talking about, after all!

A vintage handbag or a necklace passed onto you by a family member will add personality to your outfits.

And though we discussed investment pieces, I’d argue that tailoring is one of the best investments of all. By having a tailor customize your clothing to ensure a perfect fit, you’ll feel extra confident in your individualized pieces.

Also, be sure to follow care labels accordingly to ensure that you properly care for your clothing to make it last longer; high-end fabrics like cashmere, wool, and leather can require a bit more attention, but they are worth it in the long run!

What do you think of our Old Money capsule wardrobe guide?

What do you think of the Old Money fashion aesthetic? Would you wear these Quiet Luxury clothing items? Leave a comment and let us know!
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Demi – University of Maryland

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February 26, 2024
How to Dress Like Sofia Richie

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Sofia Richie-Grainge is the biggest style star of the year. After her internet-breaking wedding, she single-handedly put #OldMoney, #QuietLuxury style on the map — never mind that, as our favorite nepo baby, her wealth only goes back one generation to her father, Lionel Richie.

What makes Sofia Richie’s style so compelling is that it’s timeless. Her outfits aren’t ruled by what everyone else is wearing. In a sea of identical-looking influencers, Sofia’s looks transcend trends. She creates trends.

Her looks also feel accessible. Sure, not her full Chanel couture outfits, but many of her outfits revolve around simple formulas and tailored silhouettes with good materials. Like any of us, she likes a good designer brand. But she’s grown out of her logomania phases (we all had one) and favors looks that are more understated.

The combination of all of this makes her the perfect aspirational fashion inspiration. Take it from me — someone who has been following Sofia’s style journey since her Tumblr 2013 era which was marked by Doc Martens and high-waisted shorts. Oh, how far we’ve all come.

Now, a decade later, Sofia’s style has been making waves at New York Fashion Week. After hosting a private dinner to celebrate David Yurman’s new collection to open her Fashion Week schedule, she has been seen all around the city and on front rows making headlines.

Of course, Fashion Week provides a wealth of sartorial inspiration. But Sofia’s consistent bangers are putting her head and shoulders above everyone else.

Even if you can’t replicate the exact brands Sofia wears, here’s how to recreate some of her best transitional outfits to close out summer and ring in the fall.

All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.

White Tee, Big Pants

They say there are four outfit combos: tiny top with tiny pants; tiny top with big pants; big top with tiny pants; and big top with big pants. In this look, Sofia is making a case for the latter. With an oversized silhouette and a classic black and white palette, Sofia makes a classic look feel fresh and polished. Plus, I can’t get enough of that studded bag (hers is from Khaite).

Nightgown as Outerwear

I always say 90% of my wardrobe is literal boy’s clothes — hoodies and vintage jeans from the men’s section — and the other 10% is vintage sleepwear I wear as outerwear. From slip dresses to silk camis, I am always down for wearing nightwear outside. And now, in this Prada nightgown, the look is Sofia Richie-approved. She’s also making a case for the red accessories trend we’ve been seeing all fall.

Tailored Suiting

While I’m not advocating for us to bring back business casual in the club, I love adding a little bit of polish to a casual look. From oversized blazers to trousers, suiting is back in a big way.

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LKC

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September 15, 2023
Sofia Richie Summer Outfit Inspo: Sporty & Rich X Hotel du Cap-Eden-Roc

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Even if you haven’t heard of the brand Sporty & Rich, you’ve probably seen their clothes all over Instagram. With an aesthetic inspired by vintage editorial branding and streetwear-turned-athleisure, the brand was ripe for social media success. But it’s her keen eye for catching trends right before they take off that led founder Emily Oberg to create a brand with a cult following, celebrity co-signs, and some of the biggest collabs in fashion.

Toeing the line between athleisure and luxury fashion, Sporty & Rich curates a vibe that’s both casual and aspirational. And their illustrious list of collaborations is proof.

They were ahead of the tennis-core trend with their collaboration with Prince. They recently launched their second collaboration with Adidas, including their own line of sambas — aka the shoe of the summer. And now they’re just in time for the Quiet Luxury trend, launching a collection with Hotel du Cap-Eden-Roc in Antibes, France — which you might recognize as Sofia Richie’s wedding venue.

“I have always been fascinated with the photos of the Hotel du Cap-Eden-Roc from the 70s,” said Oberg on Instagram. They represent a level of elegance and chic that is simply unmatched. These photos from Slim Aarons at the Hotel du Cap have become a moodboard for my life and for our brand. We are so proud to collaborate with this iconic establishment on a collection of luxury and hotel-inspired pieces: from terry cloth sets to classic cotton fleece pieces and the mandatory pyjama sets, everything you would need for a stylish stay in the best hotel.”

Aas Oberg alluded to, Hotel du Cap-Eden-Roc has always been an aspirational source of inspiration. The Slim Aarons photos solidified it as one of the ultimate status symbols for the ultra-wealthy. And as the venue for Sofia Richie-Grainge’s wedding of the decade, Hotel du Cap-Eden-Roc is experiencing a whole new level of fame amongst younger demographics.

Sofia Richie has become the face of the Quiet Luxury trend and places like Hotel du Cap-Eden-Roc are now at the top of everyone’s bucket list. But what makes Sofia so relatable is the same thing that draws fans to Sporty & Rich — the appeal of effortlessness and well-curated simplicity. Everything they do feels intentional, but not inaccessible.

Even if you can’t afford to splash out thousands of dollars for just one night at the hotel, Sporty & Rich’s elevated athleisure and loungewear essentials are making luxury accessible. Don the Hotel du Cap-Eden-Roc pajama set to walk around your apartment and romanticize your nighttime routine. Lounge around in the breezy short shorts. Run errands in the dad cap.

Whatever you do, take a little bit of that Sofia Richie-inspired effortlessness and Eden-Roc luxury wherever you go.

The collection launches on July 13. Shop it online HERE

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LKC

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July 12, 2023
Top Quiet Luxury Handbags – Where Did U Get That

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We have talked about it before but allow me to discuss the topic a little further: this time – quiet luxury handbags. The art of making investment clothes, but applied to handbags instead: understated and timeless elegance, simple yet luxurious, impeccable detailing, neutral color palette, quality, and craftsmanship. These are the main attributes.

If you’ve been looking for an elegant grab-and-go bag (the kind that does it all) to add to your collection, look no further because I have done the research for you. Scroll down for the ultimate quiet luxury handbags edit.

When in doubt, choose a classic

Quiet luxury handbags feature classic silhouettes, and most importantly, luxe designs that are free of any prominent logos. However, for the fashion set “in the know,” these bags have recognizable elements such as brand-defining details, signature clasps, and unique silhouettes that serve as subtle hints to the brand. These investment pieces will make sure to elevate your wardrobe for years to come!

Quiet Doesn’t Mean Boring

Look for interesting shapes and details. Will you love said bag in years to come? Upon first glance, do you want to hold onto and cherish it, then pass it on? The right bag goes beyond trends and becomes a versatile staple in your wardrobe (hello Bottega Veneta) that you can mix-and-match with almost everything.

Do you have a favorite? Drop it in the comments and follow me on TikTok for daily style tips!

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Karen Blanchard

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June 18, 2023
Succession-core? Sofia Richie Style? “Stealth Wealth” and the Lie of “Looking Rich”

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Rich people can dress badly too

When the new season of HBO’s Succession aired, of course, there was all the usual commentary and speculation — who would take over the Roy’s empire? What awful thing would this family do to each other next? What the hell did all that business stuff mean?

But this season more than ever, people were talking about the clothes.

But why? In Succession, the attire is mostly business suits and the conservative attire of the super-rich. It’s not the riveting vacation wear of White Lotus — despite its plethora of ritzy and glamorous settings. No, whether they’re in the boardroom or boating between Greek Islands, the Succession cast keeps it buttoned up. And this was exactly what got everyone so intrigued.

Instead of the ostentatious clothing of the nouveau riche, fashion commentators argued, the Roy’s outfit choices revealed a type of style preferred by old money. Reserved, quality-focused clothes with nary a label in sight are chosen from big-name brands and peacocking.

While this has always been the case in Succession’s costume choices, it was brought to the forefront of conversation after Tom’s speech about the “ludicrously capacious bag” that Greg’s guest brought to Logan’s party in Episode 1.

While the oohing and ahhing at fictional billionaires on television was an interesting thought experiment, it wasn’t until Sofia Richie’s wedding that “Quiet Luxury” became the ruling trend of the moment.

Think about it: the Met Gala, the Coronation — none of them infiltrated the public consciousness the way Sofia Richie’s wedding did. For a mid-tier nepo baby, mostly known for being the former girlfriend of Scott Disick and the daughter of Lionel Richie, there was no real reason for this wedding to be so momentous.

But with the unending press coverage of the Gen-Z brides’ mastery of social media, people are still calling this the wedding of the year — maybe even the decade. Even Hailey and Justin Bieber’s wedding got this much constant attention on social media. It was a Pinterest dream. The American royal wedding, some are calling it. A fantasy grounded not in over-the-top spectacle or Dolce and Gabbana gimmicky clothes (we’re looking at you, Travis and Kourtney) — but in its simplicity.

Sofia’s subdued, classic-inspired outfits for the whole weekend contained minimal labels, modest silhouettes, and a more mature, put-together style than the zeitgeist has been used to.

Many compared her pinned-up, classic style to Hailey Bieber’s more laid-back, casual style. I mean, Hailey famously wore a custom pair of Air Force 1s to her wedding. Sofia spent the whole weekend in a parade of Chanel slingbacks.

So, with the wedding that launched a thousand Pinterest boards, the it-girl crown was passed from Hailey and her cool girl, #CleanLook glory, to Sofia, whose aspirational “stealth wealth” set a new tone for emerging trends.

But here’s the question: is “Quiet Luxury” really that quiet?

In the past month, searches for brands like Chanel, The Row, and Loro Piana have skyrocketed with people trying to emulate this more subdued, old-money look. However, if we all recognize pieces from The Row, for example, aren’t they also status symbols … just without the logos? No one would claim that carrying a Birkin is “Quiet Luxury” or “Stealth Wealth” anymore since we all recognize the signature bag. Yet, it follows all the rules of those monikers — quality-focused, exclusive, minimal logo.

And, when you think about it, what makes Sofia Richie’s wedding Quiet Luxury? The girl had three dresses custom-made by Chanel, with the famous Chanel rosette prominently featured in place of logos. Her looks would have been at home at the Met Gala. Not to mention the multiple Vogue videos showcasing her fittings at Chanel —that doesn’t sound so stealthy to me.

Her wedding was also held at Cap Du Eden Roc, one of the most famous luxury hotels in the world. Every girl with generational wealth has a photo of its monumental steps on her Instagram, trust me. And for the cherry on top, Joel Madden sang the Good Charlotte song “Lifestyles of the Rich and Famous” at her bachelorette party.

None of this is bad. In fact, it’s all pretty iconic. But the media has misappropriately turned this wedding into emblematic of “Quiet Luxury” when in fact … it’s just luxury.

Another term for this aesthetic of affluence is “Old Money.” Though this term is not new, it more aptly encapsulates what’s really capturing the public’s attention. The allure of — and desire for — generational wealth is a tension that sits at the heart of Americana.

American culture loves the “rags to riches” story of the self-made person (Kylie Jenner being the exception). However, the “refined” appeal of the old money set still has a hold on us as a culture. Hence, the reign of nepo babies — even fictional ones, like those in Succession.

But before you go risking it all for a Loro Piana t-shirt, ask yourself — is this an aesthetic you even like? Most of the fits flashing across TikTok are just … boring? Not to mention, so much of the aesthetic is rooted in European standards of beauty — read: whiteness and thinness are the prerequisites of this aesthetic.

@mark_boutilier

#duet with @jemcityusa Nah this is WILD… #oldmoney #oldmoneyaesthetic

The “Old Money” aesthetic is, by definition, not new. The current iteration of it is defined by cashmere, pleated pans, and J Crew tote bags. But every recession period makes fashion turn back to more subdued styles.

Some are even calling a version of this trend “recession-core.” Recession core frowns on overly prominent declarations of wealth. No labels, of course, but also no big jewelry and no bold colors or fabrics.

While this might be appealing to some, it’s young people on TikTok who are enamored by this trend. While bold colors and Y2K style ruled the first few post-pandemic years, this next phase of fashion seems to prioritize “looking rich.”

While the economy is on a downturn, of course, the allure of generational wealth is more potent than ever. But the thing about dressing rich? It won’t make you look rich.

Just because the veil has been lifted on some aspects of the lifestyles of the uber-wealthy — Eden Roc: in; capacious bags; out — there is so much about that world that is purposely concealed from us mere mortals.

Even if you study the clothes, Instagram geotags, and hobbies of the super-rich, they’ll never confuse you for one of them. With purposely tight inner circles and generations of gatekeeping on their side, trying too hard to seem rich is a fruitless effort. Even Anna Delvy could only keep up the charade for so long — and she did it by convincing a bunch of new money try-hards that she was an heiress, not people with generational money.

Attempting to “look rich” is gauche, whether you’re doing it with big brands or whatever Zara collection they’re rolling out to catch the stealth wealth trend. And moralizing an aesthetic just because it reflects the exorbitantly wealthy is problematic for a number of reasons.

But beyond that, I think we can do better. I think fashion can be more interesting. If the “Quiet luxury” trend speaks to you, be my guest and pour your life savings into The Row. But don’t capitulate to the idea that just because rich people have something, the rest of us should want it.

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LKC

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May 17, 2023
Meet TikTok’s New Tastemakers: The Impeccably Dressed Women of New York’s Upper East Side

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Trends move quickly on TikTok, and fashion has always been cyclical. What’s old or uncool is almost always new and “in” again. Case in point: the video app’s newest tastemakers: the impeccably dressed, coiffed women of New York City’s Upper East Side. Accounts like @LadiesofMadisonAve, @ThePurseBlog, and @NYCFashionGal showcase daily looks from the sartorial set whose elevated street style is currently racking up thousands of likes, comments, and followers who praise their sartorial elegance, discreet designer baubles, and styling constraint. From outerwear to footwear choices, their aesthetic remains refined, prioritizing substance over fleeting trends and innate personal style over influence.

While a fascination with the aspirational aesthetic of the upper echelons of society is hardly new, the sudden interest from younger generations can be credited to fast fashion fatigue and the “quiet luxury” trend currently dominating social media feeds.

The look stems from haute-minimalist fall 2023 collections and impactful pop culture references that romanticize status, privilege, and inherent wealth. Think: timeless wardrobe essentials, subtle signature detailing, a muted palette, and investment pieces that serve as status symbols to those in the know—as evidenced in the buzz surrounding Gwyneth Paltrow’s simple-yet-covetable court wardrobe, or the understated, stealth-wealth uniform worn by the powerful Roy clan on Succession.

While the previous examples exhibit the “less is more” approach, for the sophisticated uptown set, luxury doesn’t necessarily equate to minimalism. While their style is hardly considered muted, it speaks to the essence of the trend: functionality and quality. Their wardrobe choices are an authentic reflection of their glamorous existence that serve as the blueprint for escapism shows like Gossip Girl. They don’t have to prove their immense wealth; they simply embody it. Therefore, the approach to fashion is more expressive—prioritizing wearability, premium fabrics and fit, and mixing in distinct add-ons like family heirlooms, designer vintage finds, unexpected hues or textures, and modern touches from contemporary brands.

While their lifestyles (and closets) may be unattainable, their ability to fuse luxury and individualism is undeniable. This is probably what makes Upper East Siders so charismatic and approachable, explains Joshua Kamei, creator of the TikTok account @LadiesOfMadisonAvenue, which currently boasts nearly 60k followers. Kamei, who often interviews his subjects, typically ranging from their 40s to 80s, about their polished look of the day, notes, “These ladies understand a good investment and value practicality over price.” Their typical looks could be described as a mix of “elegance, confidence, color sensibility, proportion, glamour…and a deep-rooted relationship with their hair stylist.”

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In a recent video with over 300 comments, Kamei chats with the statuesque Elizabeth during her midday stroll. She’s returning home, after lunching with a friend at the upscale Armani Ristorante on 5th Avenue, wearing a red wool hat she purchased 40 years ago from Bergdorf Goodman, a silk Versace neck scarf, a structured fur coat, and classic Bottega Venetta woven leather gloves. Describing her sartorial choices, she explains, “I always dress for myself…[never] to please anyone else [or] worry about coordinating because I have enough things that I’ve collected in my lifetime…I always find the right thing.”

Ferragamo Floral-Print Silk-Twill Scarf

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Tory Burch Metallic Leather Coat

DeMellier London Nano Montreal

This self-assured style ethos is common among the women Kamei interviews. He explains, “They share a sense of pride in putting themselves together in the way they want to be viewed and to show respect to the places and people they patron.” When it comes to getting dressed, the goal is “paying attention to detail that appears effortless and accessorizing masterfully.”

There is also a common theme of chic sensibility. In one of Kamei’s most popular videos, he spots one of his most popular subjects, Nadine, running errands in a sleek, reversible Prada raincoat. The black jacket is layered over a grey crewneck, cargo trousers, and chunky leather ankle boots by The Row. To personalize the utilitarian look, Nadine layered on vintage Yves Saint Laurent necklaces from her personal archive, a dainty Chanel pearl AirPods chain, and a slim Hermès Collier de Chien bracelet while carrying a hefty tan Birkin.

Valentino Garavani VLOGO leather bracelet

Theory Oaklane Trench Coat in Admiral Crepe

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Other than the subtle Prada triangle and tiny Chanel Cs, there isn’t a flashy logo in sight. Whether viewers can afford her look or not, her modern ensemble prioritizes comfort while staying true to her personal taste, which is universally appealing. Comments on the video include, “She is my favorite! So personable and stylish”, “AirPods on a Chanel chain…I LOVE her”, “The confidence on her is inspiring!”, and “I want to be Nadine when I grow up.”

For Brooklyn-based photographer Olivia Joan Galli, who has shot editorials for Architectural Digest and Vogue, wearing designer vintage pieces is a source of pride and connection to family. In the past two years, she has amassed a following of over 150k on TikTok, with fans who are enchanted by her closet of heirlooms she inherited from her grandmother, the late Joan Johnson, who co-founded the successful cosmetics company Johnson Products in 1954, which then became the first Black-owned business to be listed on the American Stock Exchange.

As an international businesswoman, Johnson boasted an impressive couture collection thanks to her penchant for timeless silhouettes, high-end fabrics, and logo-free details from her favorite labels including Chanel, Manolo Blahnik, Gucci, and Givenchy. Her keen eye for versatility, range, and craftsmanship is truly a lesson in power dressing. Galli notes, “If we think about what it must have been like to be a successful Black woman in business in that era, her style reflected her stature, and she used it to portray her tone. When I wear her clothes, I try and channel that energy.”

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On TikTok, Galli documents the process of incorporating the vintage pieces into her everyday looks, and it’s evident that she shares her grandmother’s creativity and instinct for fashion. On one occasion, she layered an oversized, sequined Bob Mackie blazer over a cropped tank and jeans. On low-key days, she’ll wear her grandmother’s Chanel leather loafers and sweaters with a distressed moto jacket or a pleated Burberry skirt with an oversized Tom Ford knit and leather platform ankle boots. The pairings are unexpected, but they feel relevant and edgy—and always luxurious. Her fresh take on styling and ability to make vintage feel current has helped her rack up nearly three million likes (and counting) thus far.

Reformation Agathea Chunky Loafer

Aritzia Agency Linen Blazer

Kate Spade New York Adventure Stripe Sequin Bucket Hat

This content is imported from Tiktok. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Tiktok. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Regardless of the borough, the new crop of street style stars represents a welcome reprieve from overconsumption, the importance of preserving the past, and a celebrated return to the classics—at a certain price tag, of course.

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May 16, 2023