Tag: PUPRBOT

DZMC – Young Communicators’ Guild welcomed approximately 500 participants nationwide with the recently concluded PUP Radio Conference 2024, “R-BOT: Decoding Media’s Fate in the Age of A.I.” last Friday, March 8, at the Tanghalang PUP.

The program started with opening remarks by DZMC-YCG’s adviser Dir. Krupskaya T. Valila, followed by the opening message of TV Patrol Express anchor and the conference’s resource speaker, Denice Dinsay. 

In her speech, Dinsay asserted that journalists must know the current trends and the discussion about artificial intelligence in radio and media, noting that it is a timely topic that could ‘make or break the industry.’

In his talk, Danilo Arao delved into the current state of A.I. in the newsroom and shared that the technology has been around in the industry for years. Still, he emphasized that A.I.’s role should only complement the work of the journalists and not replace them.

Meanwhile, DJ Renzmark Jairuz Ricafrente popularly known as Papa Dudut, highlighted that despite A.I. ‘s resurgence in the field of radio, it still lacks the human touch as DJs like him connect and empathize with their listeners, “May mga nagsasabing natatalo na ng A.I. ang traditional DJs na napapakinggan sa radio, pero hindi po, sapagkat radio is free.” 

Along with this, Karl Vinfred Dela Cruz, a Humanities and Social Sciences (HUMSS)  student from Jose Abad Santos High School, expressed his joy and takeaways from the said event, “Napakasaya po [and] sabi nga po ng second speaker kanina, kailangan po nating magkaroon ng collaboration. Huwag po natin isipin na threat po ang A.I.” 

Further, Paul Alexander Magalong, an instructor from Pangasinan State University – Bayambang Campus, shared that he has been motivated to take a six-hour trip to attend the event, “One of the learnings today, gaya nga ng sinabi ng speakers natin, hindi malabong mapalitan tayo, but the opportunity for us to work with A.I. is, it would make life better. With the proper use, of course.“ 

Moreover, James Losaria, president of DZMC-YCG commented that this year’s conference was “extra challenging” as the organization is also gearing up to compete for Campus Hour Season 11. At the end of his speech, he wished for the participants to uphold the learnings they acquired from the symposium and take action for the media’s progression and freedom.

To formally close the event, Gefriene Manabat, the Project Head of PUP RCon 2024 recognized the representation of RCon as DZMC-YCG’s commitment to the radio and media industry, “This radio conference is not just a symposium for us, it is a celebration of the radio industry.” 

Participants are encouraged to complete the evaluation forms sent to their registered emails on or before March 14 to receive their post-symposium certificates.

This year’s PUP RCon is co-presented by FranchiseManila.com, Midoko, Hello Quickfx, Red Images Photography, Outside The Box Co-Working and Study Lounge, Motivo, EON Group, and Caronia PH.

Words by: Princes Hazel Maceda

Related

For the 11th edition of PUP Radio Conference, DZMC – Young Communicators’ Guild, the host organization has revealed that Danilo Arao and DJ Renzmark Ricafrente or “Papa Dudut” are the resource speakers for the forthcoming symposium.

On March 8, Arao, Associate Editor at Bulatlat Multimedia and Associate Professor from the Department of Journalism at the University of the Philippines – Diliman, will tackle the current state of artificial intelligence in the newsroom, followed by Papa Dudut of GMA’s Barangay Love Story 97.1 FM, who will discuss the state of radio amid A.I. applications.

Alongside the roster of speakers, the conference will also feature Denice Dinsay, a news anchor from ABS-CBN as its keynote speaker.

PUP Radio Conference is an annual symposium with this year’s theme, R-BOT: Decoding Media’s Fate in the Age of A.I., which centers on the effects of artificial intelligence on the radio industry. Moreover, this is the 11th edition of the conference in its 10th year since 2014.

Hannah Grace Tamayo, Project Co-Head for Externals, shared that the preparation for RCon started three months ago in early December of last year, 

“Indeed, the experience comes with great responsibility as every action and decision requires careful analysis because all that we wish and root for is the collective success of this conference,” Tamayo said.

Furthermore, Denisse Ann Orda, Project Co-Head for Internals, stated that the conference serves as an avenue to discuss the challenges in media,

“It is very important for aspiring media practitioners like us to know the right formula of artificial intelligence’s usage in media without replacing human broadcasters with A.I. anchors, hence the goal of this year’s RCon is to decode that formula for the better future of media with A.I.,” she said.

With more than 600 participants nationwide, RCon attendees must arrive at the Tanghalang PUP on or before 11 AM on March 8, and present their identification cards or IDs for verification purposes.

Registrants may contact [email protected] for queries or message the event’s Facebook page through this link.

This year’s PUP RCon is co-presented by FranchiseManila.com, Midoko, Hello Quickfx, Red Images Photography, Outside The Box Co-Working and Study Lounge, Motivo, EON Group, and Caronia PH.

Words by Piper Legaspi

Related

DZMC-Young Communicators’ Guild, the official radio and news arm of the Polytechnic University of the Philippines-College of Communication, proudly announces the tenth-year milestone of its flagship event, the PUP Radio Conference, with this year’s theme, “R-BOT: Decoding Media’s Fate in the Age of A.I.” 

The conference is set to commence at 11 AM on March 8, 2024, at the Tanghalang PUP, College of Communication building.  With over 600 expected attendees from various senior high schools and universities across the country, this year’s conference aims to be a transformative exploration into the future of media amidst the presence of artificial intelligence.  

Through the symposium, the organization intends to ascertain if these technological advancements could help solidify the radio sector in the industry, as renowned media personalities who will serve as speakers offer valuable insights on AI’s presence and its repercussions. 

Gefriene Manabat, the project head of PUP Radio Conference 2024, expresses her enthusiasm for the event stating, “As future radio practitioners and members of the PUP-COC’s official radio organization, it is only right and just that we use this event to give our participants an insightful learning experience about the future of the media in AI applications with the help of our guest speakers from the radio industry.” 

Manabat also imparted that this year’s symposium shall offer an array of entertaining and interactive activities both around the venue and throughout the event proper, enhancing the participants’ experience. 

Interested attendees can still register for PUP RCon 2024 through this link until March 6, 2024. 

Additionally, the PUP Radio Festival, a sub-event of PUP RCon, is still open for entries until March 12, 2024. Categories for both High School and College Division this year are Radio News Production, Podcasting, and Radio Jingle Making. Participants can register through this link.   

For inquiries on event registration, you may contact [email protected] via email or send a message on the event’s Facebook page for the latest news and announcements.

Words by Czarina Piscasio

Related