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Tag: product development

  • The Gray Area of Innovation Tests

    Walk into any big-box store on a Saturday afternoon and you’ll see what no virtual shelf test can simulate: Busy aisles, carts weaving, tons of promotional shelf noise, out of stock items, and shoppers making split-second choices.

    This chaotic environment is the reality of consumer packaged goods (CPG)—and it’s also where innovation meets its proving ground.

    At Mission Field, we’ve tested innovations using both sides of the spectrum, from virtual shelves and AI-driven simulations to actual “retail labs” in places like Walmart, Kroger, and Alberton’s.

    What have we learned?

    That conceptual shelf testing is good because it’s quick and affordable, but there’s a tradeoff because it often produces incorrect results. Our 425+ tests of in-store innovation have proven that.

    The rise of virtual testing

    There’s no denying that advanced virtual shelf testing platforms have reshaped early-stage innovation. They let you test language like “protein-rich” versus “high-protein” in hours to days. You can A/B test communications hierarchy, colors, or callouts before investing a dollar in the nuts and bolts of manufacturing.

    For large CPGs with access to an embarrassment of riches using multiple viable design approaches, that ability to quickly narrow down options matters. It keeps iteration lean, empowers brand teams to “fail faster,” and lets data drive creative decisions.

    But when you’re planning a brick-and-mortar launch, that virtual efficiency can only take you so far. Eventually you need to make it real.

    What the aisle teaches you that a screen can’t

    Nothing compares to putting your product on shelves in actual stores complete with competing SKUs, actual store lighting, and busy shopper traffic. We’ve learned things no digital heatmap could tell us: which claims disappeared under glare, which colors got lost in a crowded set, and which strategies literally stopped people in their tracks.

    We don’t see virtual and physical testing as competing approaches. They’re complementary.

    Go virtual when:

    • You need to narrow big swings in design, messaging, or claims.
    • You need to identify your top-performing options among many choices.
    • You’re early in development and still defining your brand language.

    Go physical when:

    • You need validation to mitigate the risk of a large organizational bet.
    • You require behavioral knowledge because past insight efforts didn’t deliver success.   
    • You seek to optimize the opportunity prior to a launch to maximize its potential.
    • You want one comprehensive model that can bundle seven studies into one.

    Even a DIY mockup—printed and taped or stickered onto a package—can reveal insights that save you time and money later. It doesn’t need to be perfect. It just needs to be real.

    Myth busting: What big brands are rethinking

    Let’s bust some testing myths.

    Myth 1: Physical testing is too expensive.

    Not anymore. You can get mockups made or just go to your local print shop and create labels with the right finish. Adhere them onto bottles/cartons and run rapid A/B tests in a retail set for a fraction of what a production round used to cost.

    Myth 2: It takes too long.

    The truth: Testing in the real world can accelerate learning. Instead of waiting weeks to create the virtual shelf for simulated feedback, you can see how shoppers react in stores within days. Teams come away with conviction—and that speeds up internal approvals.

    Myth 3: You need experts for every step.

    Expert partners help, of course. But you can do a lot more than you think on your own. Train your gut. Every time you walk the aisle, you sharpen your intuition about how products perform under pressure. That experience compounds.

    Virtual shelf testing is a gift to modern CPG teams. It’s fast, affordable, and incredibly useful, when used in the right stage of development. But innovation still lives and dies in the physical aisle.

    The best strategies use both: digital speed and real-world empathy.

    In the end, your main goal is to earn a shopper’s attention, and their trust.

    The final deadline for the 2026 Inc. Regionals Awards is Friday, December 12, at 11:59 p.m. PT. Apply now.

    Jonathan Tofel

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  • Exelixis Appoints Longtime Veteran Dana T. Aftab as Head of R&D

    Exelixis Inc. (NASDAQ:EXEL) is one of the best growth stocks to buy for the next 2 years. On August 29, Exelixis Inc. announced the appointment of Dana T. Aftab, Ph.D., as its new Executive Vice President, Research & Development. In this role, he will oversee all aspects of the company’s drug discovery, translational research, product development, and medical affairs.

    Exelixis Appoints Longtime Veteran Dana T. Aftab as Head of R&D

    Dr. Aftab has been with Exelixis for more than 25 years, having joined the company in 1998. Most recently, he served as Executive Vice President, Discovery & Translational Research & Chief Scientific Officer since December 2022. He has been a key figure in the discovery and development of the company’s flagship medicine, CABOMETYX (cabozantinib), which is a leading tyrosine kinase inhibitor in the US for treating advanced renal cell carcinoma and advanced neuroendocrine tumors.

    This appointment follows the departure of Amy Peterson, M.D., who had served as Executive Vice President, Product Development & Medical Affairs, and Chief Medical Officer since August 2023.

    Exelixis Inc. (NASDAQ:EXEL) is an oncology company that discovers, develops, and commercializes new medicines for difficult-to-treat cancers in the US.

    While we acknowledge the potential of EXEL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

    READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

    Disclosure: None. This article is originally published at Insider Monkey.

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  • How I’ve Mastered the Art of Watching Trends to Predict and Create Viral Products — and How You Can, Too | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    When our vertical series “Brace Face Betty” became the week’s top series by user engagement according to Social Peta, it wasn’t a big surprise for me. Our team has been working on content production for a long time, growing My Passion, the books platform, and My Drama, the short-form, vertical series platform. Over the years, we’ve identified the principles that make hits. These hacks apply to any creative niche, not just books or series.

    Until recently, I didn’t have any social media accounts, and now I’ve become the algorithm’s ideal target audience. Here’s the system I use to predict and create viral products. Whether you’re building apps, content, consumer products or services, these insights will help you understand what makes audiences stop, engage and share.

    70% of success happens before creation

    Here’s what most creators get wrong: They focus on production quality and hope for the best. But viral success is determined long before you start creating. It’s about understanding three critical elements: niche, audience and platform.

    Take the vertical short series, for example. This niche is growing like crazy now! According to iMedia Research, the vertical short drama market will be worth more than $13.8 billion by 2027, up from $5.2 billion in 2023. There are now over 200 apps dedicated to vertical series content, and the format is attracting talent from traditional TV and film who see an opportunity to create more efficiently and reach younger audiences directly. To be No. 1 in this niche in the EU and U.S. markets, we need to know it inside out. What hooks work? What pacing keeps attention? What elements make content shareable?

    The second is audience psychology. We explore the emotional triggers that engage people. Typically, the topics of bullying, forbidden love and age gaps resonate well. Seek what works in your niche. These are not necessarily the topics you are interested in. Conduct audience research, put yourself in their shoes and determine their typical behavior. Use this as a basis for product development and creatives.

    And the last element — platform mechanics. Each platform has different algorithms, user behaviors and content formats that favor specific approaches. We distribute content on all social platforms and prepare separate creatives for each.

    The remaining 30% is execution. But without the foundation, even perfect execution fails.

    Related: 5 Proven Tips to Better Understand Your Audience and Drive Sales

    How to scroll social media smartly

    Don’t confuse trend-watching with random TikTok scrolling and reposting funny Reels. The essence of trend-watching is not to mindlessly consume content, but to analyze what you see and spot opportunities.

    I spend 20 to 30 minutes each morning and evening on strategic scrolling. Previously, I trained algorithms to show me what I need to see. It’s not tricky: follow your competitors, like relevant posts, click on their ads and even leave comments. Done. Your feed is now a perfectly curated research tool.

    Then I apply my analysis framework, which looks like this. When I spot viral content, I dig deep. How many creative variations are they testing? Which geographic markets are they targeting? What engagement patterns am I seeing? Can this approach scale? I document everything, because patterns emerge over time that individual posts can’t reveal.

    Then I pass on the insights to the team. For instance, if competitors are launching 10-minute promotional videos while we’re using 1-minute clips, it means we’re at a disadvantage. So we need to catch up quickly. When I notice “I’m pregnant” hooks performing well across multiple verticals, I write to the team that we urgently need to use it too.

    Surely, my whole team is also engaged in trend-watching. We use tools like Airtable, Make, Asana and others to exchange information quickly. It’s really important in the creative niche, since trends don’t last long and you need to act ASAP.

    Viral product framework that works in each niche

    Analyzing hundreds of viral products, I’ve identified key characteristics that unite them across all creative industries. This framework works whether you’re building apps, creating content, designing products or launching services.

    Proven foundation. Instead of starting from scratch, try building on concepts that have already demonstrated success. For example, we use our content library of proven IPs and cast actors with track records from previous hits. The goal isn’t to copy, but to know what foundational elements work and build upon them smartly.

    Trend integration. Implement everything you discovered during trend-watching. Automate your creative process with AI tools to launch faster and catch the trend when it’s hot.

    High-level execution. Every element needs immediate engagement drivers that grab attention within seconds. In vertical series, this means compelling hooks, pacing that maintains interest and cliffhangers that create anticipation. For apps, it’s intuitive onboarding and instant value delivery. For physical products, it’s solving user problems elegantly from the first interaction.

    Related: This Is How Close AI Is to Coming Up With the Next Viral Product

    Your product is viral, what’s next

    The common mistake founders make is stopping after they have a hit. I often notice it even on Netflix. Just imagine how its metrics and profits would have grown if they had made a sequel to Wednesday.

    Every product should be designed to evolve and extend. So when you create a potential hit, think long-term about how you will develop it further and don’t aim for just a one-time success!

    When our vertical series “Brace Face Betty” became the week’s top series by user engagement according to Social Peta, it wasn’t a big surprise for me. Our team has been working on content production for a long time, growing My Passion, the books platform, and My Drama, the short-form, vertical series platform. Over the years, we’ve identified the principles that make hits. These hacks apply to any creative niche, not just books or series.

    Until recently, I didn’t have any social media accounts, and now I’ve become the algorithm’s ideal target audience. Here’s the system I use to predict and create viral products. Whether you’re building apps, content, consumer products or services, these insights will help you understand what makes audiences stop, engage and share.

    70% of success happens before creation

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Anatolii Kasianov

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  • Most Founders Start With the Product. I Started With These 3 Questions Instead. | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Too many founders start with the product. They get excited, build something, and then scramble to figure out if anyone actually wants it.

    I almost did the same. Technically, I started by generating silly AI images of my boss to make my coworkers laugh. But when I saw the potential of the tools I was playing with — and how accessible they were becoming — I realized I could turn it into something real.

    I didn’t have a background in AI or deep learning. But with open-source tools like Stable Diffusion suddenly available, people like me could build things that felt like magic.

    And like most entrepreneurs, I wanted to move fast. But instead of rushing to build, I gave myself a reality check. I asked three hard questions before writing a line of code. That checklist became the foundation of my business — and helped me avoid wasting months (and money) on a product no one wanted.

    These same questions apply whether you’re launching a SaaS company, a consumer product, a service-based business, or, yes, an AI tool.

    Related: AI Isn’t Plug-and-Play — You Need a Strategy. Here’s Your Guide to Building One.

    1. Is there real demand?

    Before investing anything in product development, I set up a test. I opened an Etsy store selling AI-generated pet portraits during the holidays. It was clunky. Every order meant I was manually training models and fulfilling them by hand.

    But people paid. They loved the results. It wasn’t scalable — yet — but that didn’t matter. It gave me proof:

    • I could deliver something people genuinely valued
    • They were willing to pay for it

    This kind of early signal is more important than a sleek prototype or a detailed roadmap. For you, it might mean selling a simplified version of your offer, pre-selling a service, or running a paid pilot. The goal is the same: confirm there’s real demand before you build at scale.

    2. Will people pay me — and how?

    After validating interest, I started experimenting with pricing. We tested $15, then $25. We ran ads on Reddit. Some worked, most didn’t. I tried subscriptions — but quickly realized that running custom-trained models on demand was too expensive to support recurring plans at an early stage.

    So I switched to a one-time payment model. Simple, low-friction, no complicated onboarding. We started at $9.99, and conversions were strong. Over time, we added higher-tier pricing — but from day one, the business had to make financial sense.

    Many people advised offering a freemium version. I considered it, but GPU costs made that unrealistic. Instead, I built a free tool that looked like our main offering (an AI headshot generator) but was actually a low-cost background remover. It gave users a taste of the experience and warmed them up to buy. And it converted.

    The takeaway? Revenue models aren’t just about pricing — they’re about sustainability. Founders often over-index on what’s ideal for the user and forget what’s viable for the business.

    3. Can I actually reach people?

    I didn’t have an audience. I didn’t have connections or media buzz. But I had Reddit.

    I started joining threads where people were talking about AI headshots. I added value, offered comparisons, answered questions — and eventually, shared my own product. That got us our first 100 customers. We used Google Ads to scale to 1,000.

    It wasn’t viral. It wasn’t pretty. But it worked. Why? Because I focused on solving the hardest part of distribution first: attention and trust.

    When people think about go-to-market, they think channels. But it’s better to think in terms of risk:

    • Can you find the right people?
    • Can you earn their attention?
    • Can you convert them — without overspending?

    If the answer is no, it doesn’t matter how good the product is.

    Related: AI Will Define Your Brand If You Don’t — Here’s How to Take Control

    Don’t build until you can answer these three questions

    Every founder wants to build something great. But building too early — or on shaky assumptions — can kill even the best ideas.

    A rough product built on real answers will always beat a polished one built on hope.

    So before you start building or investing heavily in a new product or service, ask yourself:

    • Who wants this right now?
    • Will they pay?
    • Can I reach them profitably?

    Everything else can wait.

    Too many founders start with the product. They get excited, build something, and then scramble to figure out if anyone actually wants it.

    I almost did the same. Technically, I started by generating silly AI images of my boss to make my coworkers laugh. But when I saw the potential of the tools I was playing with — and how accessible they were becoming — I realized I could turn it into something real.

    I didn’t have a background in AI or deep learning. But with open-source tools like Stable Diffusion suddenly available, people like me could build things that felt like magic.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Jeremy Gustine

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  • Bank of America takes measured approach to product launches

    Bank of America takes measured approach to product launches

    Bank of America depends on client feedback when approaching innovation.  “We’re always gathering feedback from our clients to understand what their emerging needs are, and if there is a solution that we need to develop to help address those needs,” Mary Hines Droesch, head of product for consumer, business and wealth management banking and lending […]

    Whitney McDonald

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  • GM self-driving car subsidiary withheld video of a crash, California DMV says | CNN Business

    GM self-driving car subsidiary withheld video of a crash, California DMV says | CNN Business



    CNN
     — 

    The California Department of Motor Vehicles Tuesday revoked Cruise’s permits to test and operate fully driverless vehicles on the state’s roads. The California DMV said, in part, it was because Cruise, which is GM’s self-driving vehicle technology subsidiary, withheld video and information about a crash involving a pedestrian.

    The suspension applies only to vehicles with no “safety driver,” meaning there is no one in the driver’s seat ready to take over the controls if needed.

    The agency also indicated that Cruise had “misrepresented… information related to safety of the autonomous technology of its vehicles.”

    For those reasons, the California DMV wrote, it was necessary to revoke the company’s permits. The DMV notice did not specify exactly what incidents or communications from Cruise led to the suspensions.

    About three weeks ago, a Cruise vehicle hit a pedestrian in downtown San Francisco who had first been hit by another vehicle then and was propelled by this collision into the path of the Cruise driverless car. After striking the pedestrian a second time, the Cruise vehicle, attempting to pull off the road and out of the way of traffic, dragged the pedestrian along the road for 20 feet at a speed at about seven miles an hour, according to the DMV’s report.

    “Our thoughts continue to be with the victim as we hope for a rapid and complete recovery,” Cruise wrote in an emailed statement. A San Francisco Fire Department spokesperson said at the time that victim had multiple serious injuries.

    Cruise claims that it proactively reached out both state and federal safety regulators following that incident. Regulators at the National Highway Traffic Safety Administration opened an investigation into the safety of Cruise autonomous vehicles around pedestrians.

    The DMV alleges that Cruise did not tell regulators that the car dragged the pedestrian across the roadway while attempting to pull over following the impact. Also, the DMV’s order of suspensions indicates that the video Cruise provided of the incident, taken by the self-driving car’s on-board cameras, stopped shortly after the car hit the pedestrian and did not show the dragging. Cruise did not provide a longer video showing the entire incident until 10 days later, after DMV had learned of the pedestrian being dragged “from another government agency.”

    A video of the incident shown to a CNN reporter shortly after it occurred also did not show the pedestrian being dragged.

    In a statement shared with CNN on Wednesday, Cruise denied that it had withheld any video from the DMV and said that it shared a full video with the agency when the incident was first reported.

    “The DMV has provided Cruise with the steps needed to apply to reinstate its suspended permits, which the DMV will not approve until the company has fulfilled the requirements to the department’s satisfaction,” the agency sad in the notice posted to its web site.

    This summer, Cruise and Waymo, the driverless car arm of Google-parent Alphabet received permission from San Francisco regulators to begin regular paid driverless taxi services in that city.

    Cruise will continue operations of its driverless fleets in Phoenix, Arizona and Austin, Texas.

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  • The Importance of Connecting Your Company to Your Product and Users | Entrepreneur

    The Importance of Connecting Your Company to Your Product and Users | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    When you first launch a startup, you, along with your small initial team, are able to build something incredible from the ground up — and that’s because everyone is intimately connected to the company vision. As your company grows to 100 employees, 500 employees, and beyond, maintaining that connectivity gets a little harder. But I believe that when all employees are aligned with the company vision and culture, and they truly understand the value of the product they’re building, that’s when you get an amazing impact.

    This is how it’s done:

    Related: A Step-by-Step Guide to Achieving Organizational Alignment

    Connecting to your company, connecting to your product

    Your company and your product are entirely codependent — one cannot exist without the other.

    A product’s development and evolution is hugely influenced by the company’s culture, vision and core values. When teams within a company feel connected to its primary goals, they’re more motivated, engaged and creative.

    A positive company culture is one of the most important things you can create. Understanding the company’s culture fosters a sense of purpose and drive among employees. It gives your workforce a roadmap to help direct their actions, aligning them towards one common goal. This alignment not only improves the product development process but also creates a positive and empowering work environment where creativity thrives.

    This is important from day one. That’s why I personally make the time to meet with all our new hires as part of their onboarding process to discuss the company values and mindset.

    Understanding the competition

    To create a product that stands out in the market, experience has shown me how crucial it is to fully understand the competition. Getting a sense of the visions and cultures of similar companies can offer valuable insights into their strategies and areas of focus. By doing so, you can then identify your company’s unique edge and really zero in on the areas where improvements can be made to better serve your users. It’s important to not only meet industry standards, but understanding your competitors allows you to go beyond them as well.

    Using competitive analyses to map industry standards, help set benchmarks and strategize the unique selling proposition — this understanding also positions your business to develop the best possible product for the user. When launching a new product, subscription tier or feature, I work with my teams to first do a competitive analysis and deep dive into the value proposition.

    Related: 8 Effective Ways to Connect With Your Customer

    Understanding the user

    There’s not a day that goes by that I don’t look at user feedback. Having a close understanding of your users is one of the best ways to be connected to your product. It’s important to look at the user and their experience from all angles: needs, pain points, workflow and skill level. By doing so, you can tailor your products to provide real solutions and even exceed customer expectations.

    To further help understand the user, I’ve found that diving into the voice of the customer is one of the most valuable and insightful ways to guide product development. User surveys and sentiment analysis allow businesses to collect feedback directly from their customers, enabling them to gauge customer satisfaction and identify areas for improvement.

    Customer support interactions are also an invaluable source of information. Analyzing customer support data can reveal recurring issues and pain points experienced by users. This information empowers you to proactively address problems and foster increased customer loyalty.

    Lastly, A/B testing is a powerful tool that helps compare different versions of a product to determine which resonates best with users. Through A/B tests, you can make data-driven decisions and continuously enhance your products based on user preferences.

    Directly engaging with users and gathering real-time feedback ensures that the user, and delivering the best possible product, is at the center of all decisions. A customer-driven approach creates trust and loyalty.

    Becoming your own customer

    Every single person who joins our company has to complete a task where they use our product to create some content. This is because to fully grasp every last detail of your product, employees need to not only think like customers but become them.

    By using the product as their clients do, teams gain first-hand insights into its functionalities, flow and user experience. This exercise allows employees to identify potential bottlenecks, fine-tune the product to enhance the user experience, understand which features are most useful, how best to market the product and so on. There’s no end to the valuable insights that can come from becoming your own customer.

    Ultimately, your product and organization are mutually inclusive — to have the best product on the market, your company has to have the clearest understanding of why they do what they do, who it’s for, and feel personally connected. I believe that by stressing the importance of aligning goals and making customer-driven decisions, both your organization and product will feed off one another and thrive.

    Related: How to Increase User Empathy and Build Better Products

    Itzik Elbaz

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  • How to Design and Produce Products from Scratch | Entrepreneur

    How to Design and Produce Products from Scratch | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Creating a successful product from scratch is the stuff that entrepreneurial dreams are made of, but it’s a journey that’s equal parts challenging and thrilling. From identifying a consumer pain point to delivering a refined product onto the market, the process requires dedication, innovation and meticulous planning.

    I’ve traveled this road time and time again with my cat brand tuft + paw, creating everything from an award-winning litter box to a mid-century modern cat tree. In this article, I’ll take you through the steps I’ve followed to bring our designs to life and build a thriving ecommerce company.

    Related: A 3-Step Process for Creating Great Products Every Time

    1. Identify a need/problem

    The foundation of any successful product lies in addressing a specific customer need or solving a problem. Start by conducting market research in your industry to identify gaps and common issues with existing products or services. Talk to potential customers, conduct surveys, and analyze industry trends to understand the pain points of your target audience. The more clearly you define the problem, the more focused your product development process will be.

    2. Conceptualize your idea

    Once you’ve identified a need, it’s time to unleash your creativity. Brainstorm designs, materials and features that can fulfill the identified need effectively. Don’t be shy at this stage — innovation always looks crazy at first. If an idea is good, it will survive to the later stages of the development process. Pay special attention to the uniqueness of your product and how it will stand out from the competition.

    Once you’ve settled on a concept, find an industrial designer to create mockups that visualize your ideas and transform them into tangible designs. I’ve had success using online platforms like Upwork which provide access to a pool of talented industrial designers. It often takes time to find the right person, but once you do, they’ll be able to help you refine the design and meet your aesthetic and functional requirements.

    3. Validate your product concept

    Before diving deep into the production process, it’s absolutely essential to validate your product concept. As long as your product doesn’t involve some sacred intellectual property, share your idea with potential customers. Consider offering pre-sales, even if it’s to friends and family, as this can serve as a strong indicator of demand. If there is a positive response and interest from potential customers, you can proceed with confidence. It’s understandable that some entrepreneurs may be hesitant to reveal their ideas, but receiving feedback and gauging interest early on can save you valuable time and resources in the long run.

    Related: How to Take Your Product From Idea to Reality

    4. Find a manufacturer

    After validating your concept, the next critical step in the production journey is finding the right manufacturer. Websites like Alibaba offer a vast array of manufacturers, but you’ll have to exercise due diligence to separate the strong contenders from the weak. Start by tracking down manufacturers who make a product similar to your design, then narrow the field based on their track records, customer reviews and pricing.

    Order samples from potential manufacturers to verify the quality of their products. Evaluate the samples carefully, considering aspects like materials, workmanship and functionality. Once you have chosen a suitable manufacturer, clearly communicate your modifications and specifications to customize the product according to your vision.

    5. Exercise patience and expect multiple iterations

    Producing a high-quality product always requires several iterations and adjustments. Be patient throughout the process because, barring a miracle, it almost always takes considerable time to achieve the desired outcome. Expect at least three months for each new product iteration, from refining the design to receiving the final sample. Maintain open communication with the manufacturer, sharing photos, drawings and detailed explanations of the desired changes. Clear communication will help minimize misunderstandings and ensure the manufacturer accurately implements your vision.

    6. Put your product into the wild and solicit feedback

    Before finalizing the product for mass production, put it out into the wild to gather valuable feedback from potential customers. Offer prototypes or limited editions to selected individuals or groups, and encourage them to provide honest feedback. This step allows you to gain insights into how customers perceive your product, identify any shortcomings and make final improvements. Even the most thoroughly conceived product may have unexpected flaws or specific use cases where it doesn’t perform as expected. There’s simply no substitute for in situ testing.

    Related: 3 Simple Product Development Lessons All Entrepreneurs Should Remember

    I know from experience that designing and producing products from scratch can be an incredibly rewarding experience as an entrepreneur. It’s no cakewalk, but if you follow the general steps outlined here, you’ll be well-equipped to take any product from dream to reality.

    It all starts with identifying a need, but every step along the way requires your utmost attention — from conceptualizing the idea to finding the right manufacturer to gathering feedback from prototype testers. As long as the pain point you’ve identified is true and solvable, your persistence will pay off. Stay dedicated to your goal, be open to learning, and embrace the evolution of your product as it takes shape.

    Jackson Cunningham

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  • GM’s Cruise slashed fleet of robotaxis by 50% in San Francisco after collisions | CNN Business

    GM’s Cruise slashed fleet of robotaxis by 50% in San Francisco after collisions | CNN Business



    CNN
     — 

    California authorities have asked General Motors to “immediately” take some of its Cruse robotaxis off the road after autonomous vehicles were involved in two collisions – including one with an active fire truck – last week in San Francisco.

    California’s Department of Motor Vehicles confirmed to CNN that it is investigating “recent concerning incidents involving Cruise vehicles in San Francisco.”

    “The DMV is in contact with Cruise and law enforcement officials to determine the facts and requested Cruise to immediately reduce its active fleet of operating vehicles by 50% until the investigation is complete and Cruise takes appropriate corrective actions to improve road safety,” the department said in a statement.

    That means Cruise, which is the self-driving subsidiary of General Motors, can have no more than 50 driverless cars in operation during the day, and 150 in operation at night, according to the department.

    The California DMV said that Cruise has agreed to the request, and a spokesperson from Cruise told CNN that the company is investigating the firetruck crash as well.

    The accidents come less than two weeks after California regulators officially gave the green light for Cruise and competitor Waymo to charge money for robotaxi trips around San Francisco at any time of day. Prior to the approval, Cruise was only authorized to offer fared passenger service from driverless cars overnight from 10 pm to 6 am, when there are fewer pedestrians or traffic that could confuse the autonomous vehicle’s software.

    The collisions, which both occurred on Thursday, reveal potential risks of driverless technology.

    In a blog post, Cruise’s general manager for San Francisco said the firetruck crash occurred when an emergency vehicle that appeared to be en route to an emergency scene moved into an oncoming lane of traffic to bypass a red light. Cruise’s driverless car identified the risk, the blog post said, but it “was ultimately unable to avoid the collision.”

    That crash resulted in one passenger being taken to the hospital via ambulance for seemingly minor injuries, according to the company.

    Cruise told CNN the other crash on Thursday took place when another car ran a red light “at a high rate of speed.”

    “The AV detected the vehicle and braked but the other vehicle made contact with our AV. There were no passengers in our AV and the driver of the other vehicle was treated and released at the scene,” Hannah Lindow, a Cruise spokesperson, told CNN.

    It is unclear whether the two accidents would have been avoided had there been a human driver rather than an autonomous vehicle (AV) involved – but the crashes were not the only two incidents involving Cruise’s driverless cars in San Francisco last week.

    On Tuesday, Cruise confirmed on X, formerly known as Twitter, that one of its driverless taxis drove into a construction area and stopped in wet concrete.

    “This vehicle has already been recovered and we’re in communication with the city about this,” the company said.

    The recent events underscore the challenges of creating safe, fully driverless passenger vehicles.

    General Motors acquired Cruise Automation in 2016 for $1 billion, solidifying its place in the autonomous vehicles race, but many companies have since scaled back, or abandoned their driverless car ambitions. The endeavor has proven costly, and mastering all situations that humans might face behind the wheel is difficult and time-consuming.

    Ridesharing giants Uber and Lyft have both sold autonomous vehicle units in recent years. Even Tesla CEO Elon Musk, who has been optimistic about autonomous vehicle technology, has yet to fully deliver on his promise.

    Tesla vehicles now come with the option to add a “full self-driving” feature in beta-testing for $15,000, but drivers must agree to “stay alert, keep your hands on the steering wheel at all times and maintain control of your car.”

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  • Bill Gates, Elon Musk and Mark Zuckerberg meeting in Washington to discuss future AI regulations | CNN Business

    Bill Gates, Elon Musk and Mark Zuckerberg meeting in Washington to discuss future AI regulations | CNN Business


    Washington
    CNN
     — 

    Coming out of a three-hour Senate hearing on artificial intelligence, Elon Musk, the head of a handful of tech companies, summarized the grave risks of AI.

    “There’s some chance – above zero – that AI will kill us all. I think it’s low but there’s some chance,” Musk told reporters. “The consequences of getting AI wrong are severe.”

    But he also said the meeting “may go down in history as being very important for the future of civilization.”

    The session organized by Senate Majority Leader Chuck Schumer brought high-profile tech CEOs, civil society leaders and more than 60 senators together. The first of nine sessions aims to develop consensus as the Senate prepares to draft legislation to regulate the fast-moving artificial intelligence industry. The group included CEOs of Meta, Google, OpenAI, Nvidia and IBM.

    All the attendees raised their hands — indicating “yes” — when asked whether the federal government should oversee AI, Schumer told reporters Wednesday afternoon. But consensus on what that role should be and specifics on legislation remained elusive, according to attendees. 

    Benefits and risks

    Bill Gates spoke of AI’s potential to feed the hungry and one unnamed attendee called for spending tens of billions on “transformational innovation” that could unlock AI’s benefits, Schumer said.

    The challenge for Congress is to promote those benefits while mitigating the societal risks of AI, which include the potential for technology-based discrimination, threats to national security and even, as X owner Musk said, “civilizational risk.”

    “You want to be able to maximize the benefits and minimize the harm,” said Schumer, who organized the first of nine sessions. “And that will be our difficult job.”

    Senators emerging from the meeting said they heard a broad range of perspectives, with representatives from labor unions raising the issue of job displacement and civil rights leaders highlighting the need for an inclusive legislative process that provides the least powerful in society a voice.

    Most agreed that AI could not be left to its own devices, said Washington Democratic Sen. Maria Cantwell.

    “I thought Satya Nadella from Microsoft said it best: ‘When it comes to AI, we shouldn’t be thinking about autopilot. You need to have copilots.’ So who’s going to be watching this activity and making sure that it’s done correctly?”

    Other areas of agreement reflected traditional tech industry priorities, such as increasing federal investment in research and development as well as promoting skilled immigration and education, Cantwell added.

    But there was a noticeable lack of engagement on some of the harder questions, she said, particularly on whether a new federal agency is needed to regulate AI.

    “There was no discussion of that,” she said, though several in the meeting raised the possibility of assigning some greater oversight responsibilities to the National Institute of Standards and Technology, a Commerce Department agency.

    Musk told journalists after the event that he thinks a standalone agency to regulate AI is likely at some point.

    “With AI we can’t be like ostriches sticking our heads in the sand,” Schumer said, according to prepared remarks acquired by CNN. He also noted this is “a conversation never before seen in Congress.”

    The push reflects policymakers’ growing awareness of how artificial intelligence, and particularly the type of generative AI popularized by tools such as ChatGPT, could potentially disrupt business and everyday life in numerous ways — ranging from increasing commercial productivity to threatening jobs, national security and intellectual property.

    The high-profile guests trickled in shortly before 10 a.m., with Meta CEO Mark Zuckerberg pausing to chat with Nvidia CEO Jensen Huang outside the Senate Russell office building’s Kennedy Caucus Room. Google CEO Sundar Pichai was seen huddling with Delaware Democratic Sen. Chris Coons, while X owner Musk quickly swept by a mass of cameras with a quick wave to the crowd. Inside, Musk was seated at the opposite end of the room from Zuckerberg, in what is likely the first time that the two men have shared a room since they began challenging each other to a cage fight months ago.

    Elon Musk, CEO of X, the company formerly known as Twitter, left, and Alex Karp, CEO of the software firm Palantir Technologies, take their seats as Senate Majority Leader Chuck Schumer, D, N.Y., convenes a closed-door gathering of leading tech CEOs to discuss the priorities and risks surrounding artificial intelligence and how it should be regulated, at the Capitol in Washington, Wednesday, Sept. 13, 2023.

    The session at the US Capitol in Washington also gave the tech industry its most significant opportunity yet to influence how lawmakers design the rules that could govern AI.

    Some companies, including Google, IBM, Microsoft and OpenAI, have already offered their own in-depth proposals in white papers and blog posts that describe layers of oversight, testing and transparency.

    IBM’s CEO, Arvind Krishna, argued in the meeting that US policy should regulate risky uses of AI, as opposed to just the algorithms themselves.

    “Regulation must account for the context in which AI is deployed,” he said, according to his prepared remarks.

    Executives such as OpenAI CEO Sam Altman previously wowed some senators by publicly calling for new rules early in the industry’s lifecycle, which some lawmakers see as a welcome contrast to the social media industry that has resisted regulation.

    Clement Delangue, co-founder and CEO of the AI company Hugging Face, tweeted last month that Schumer’s guest list “might not be the most representative and inclusive,” but that he would try “to share insights from a broad range of community members, especially on topics of openness, transparency, inclusiveness and distribution of power.”

    Civil society groups have voiced concerns about AI’s possible dangers, such as the risk that poorly trained algorithms may inadvertently discriminate against minorities, or that they could ingest the copyrighted works of writers and artists without compensation or permission. Some authors have sued OpenAI over those claims, while others have asked in an open letter to be paid by AI companies.

    News publishers such as CNN, The New York Times and Disney are some of the content producers who have blocked ChatGPT from using their content. (OpenAI has said exemptions such as fair use apply to its training of large language models.)

    “We will push hard to make sure it’s a truly democratic process with full voice and transparency and accountability and balance,” said Maya Wiley, president and CEO of the Leadership Conference on Civil and Human Rights, “and that we get to something that actually supports democracy; supports economic mobility; supports education; and innovates in all the best ways and ensures that this protects consumers and people at the front end — and just not try to fix it after they’ve been harmed.”

    The concerns reflect what Wiley described as “a fundamental disagreement” with tech companies over how social media platforms handle misinformation, disinformation and speech that is either hateful or incites violence.

    American Federation of Teachers President Randi Weingarten said America can’t make the same mistake with AI that it did with social media. “We failed to act after social media’s damaging impact on kids’ mental health became clear,” she said in a statement. “AI needs to supplement, not supplant, educators, and special care must be taken to prevent harm to students.”

    Navigating those diverse interests will be Schumer, who along with three other senators — South Dakota Republican Sen. Mike Rounds, New Mexico Democratic Sen. Martin Heinrich and Indiana Republican Sen. Todd Young — is leading the Senate’s approach to AI. Earlier this summer, Schumer held three informational sessions for senators to get up to speed on the technology, including one classified briefing featuring presentations by US national security officials.

    Wednesday’s meeting with tech executives and nonprofits marked the next stage of lawmakers’ education on the issue before they get to work developing policy proposals. In announcing the series in June, Schumer emphasized the need for a careful, deliberate approach and acknowledged that “in many ways, we’re starting from scratch.”

    “AI is unlike anything Congress has dealt with before,” he said, noting the topic is different from labor, healthcare or defense. “Experts aren’t even sure which questions policymakers should be asking.”

    Rounds said hammering out the specific scope of regulations will fall to Senate committees. Schumer added that the goal — after hosting more sessions — is to craft legislation over “months, not years.”

    “We’re not ready to write the regs today. We’re not there,” Rounds said. “That’s what this is all about.”

    A smattering of AI bills have already emerged on Capitol Hill and seek to rein in the industry in various ways, but Schumer’s push represents a higher-level effort to coordinate Congress’s legislative agenda on the issue.

    New AI legislation could also serve as a potential backstop to voluntary commitments that some AI companies made to the Biden administration earlier this year to ensure their AI models undergo outside testing before they are released to the public.

    But even as US lawmakers prepare to legislate by meeting with industry and civil society groups, they are already months if not years behind the European Union, which is expected to finalize a sweeping AI law by year’s end that could ban the use of AI for predictive policing and restrict how it can be used in other contexts.

    A bipartisan pair of US senators sharply criticized the meeting, saying the process is unlikely to produce results and does not do enough to address the societal risks of AI.

    Connecticut Democratic Sen. Richard Blumenthal and Missouri Republican Sen. Josh Hawley each spoke to reporters on the sidelines of the meeting. The two lawmakers recently introduced a legislative framework for artificial intelligence that they said represents a concrete effort to regulate AI — in contrast to what was happening steps away behind closed doors.

    “This forum is not designed to produce legislation,” Blumenthal said. “Our subcommittee will produce legislation.”

    Blumenthal added that the proposed framework — which calls for setting up a new independent AI oversight body, as well as a licensing regime for AI development and the ability for people to sue companies over AI-driven harms — could lead to a draft bill by the end of the year.

    “We need to do what has been done for airline safety, car safety, drug safety, medical device safety,” Blumenthal said. “AI safety is no different — in fact, potentially even more dangerous.”

    Hawley called Wednesday’s sessions “a giant cocktail party” for the tech industry and slammed the fact that it was private.

    “I don’t know why we would invite all the biggest monopolists in the world to come and give Congress tips on how to help them make more money, and then close it to the public,” Hawley said. “I mean, that’s a terrible idea. These are the same people who have ruined social media.”

    Despite talking tough on tech, Schumer has moved extremely slowly on tech legislation, Hawley said, pointing to several major tech bills from the last Congress that never made it to a Senate floor vote.

    “It’s a little bit like antitrust the last two years,” Hawley said. “He talks about it constantly and does nothing about it. My sense is … this is a lot of song and dance that covers the fact that actually nothing is advancing. I hope I’m wrong about that.”

    Hawley is also a co-sponsor of a bill introduced Tuesday led by Minnesota Democratic Sen. Amy Klobuchar that would prohibit generative AI from being used to create deceptive political ads. Klobuchar and Hawley, along with fellow co-sponsors Coons and Maine Republican Sen. Susan Collins, said the measure is needed to keep AI from manipulating voters.

    Massachusetts Democratic Sen. Elizabeth Warren said the broad nature of the summit limited its potential.

    “They’re sitting at a big, round table all by themselves,” Warren said of the executives and civil society leaders, while all the senators sat, listened and didn’t ask questions. “Let’s put something real on the table instead of everybody agree[ing] that we need safety and innovation.”

    Schumer said that making the meeting confidential was intended to give lawmakers the chance to hear from the outside in an “unvarnished way.”

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  • Dubai to start robotaxi trials next month in major autonomous push | CNN Business

    Dubai to start robotaxi trials next month in major autonomous push | CNN Business

    Editor’s Note: A version of this story appears in CNN’s Meanwhile in the Middle East newsletter, a three-times-a-week look inside the region’s biggest stories. Sign up here.


    Abu Dhabi, UAE
    CNN
     — 

    Dubai is rolling out its first round of robotaxis next month, as a part of a plan to alleviate congestion and accidents.

    Five fully autonomous electric taxis, operated by a General Motors subsidiary called Cruise, will begin test driving on an 8km (5 mile) stretch in the upscale Jumeirah district of the United Arab Emirates city, according to Ahmed Bahrozyan, the CEO of Dubai’s Roads and Transport Authority (RTA).

    Dubai hopes to become the first Middle Eastern city to introduce driverless taxis, Bahrozyan said. Autonomous taxis currently operate in several cities around the world, mostly in the US and China.

    Cruise operates commercial robotaxis in US cities like San Francisco, but Dubai would be the first launch of the cars outside the US, Bahrozyan said.

    “We are doing our own set of tests and trials in Dubai… every city has its own characteristics,” Bahrozyan said in an interview with CNN. “We have weather conditions that are certainly different than the US.”

    RTA plans to roll out 4,000 self-driving taxis by 2030, adding to the fleet of 12,000 traditional taxis in the city. Rides are expected to be slightly more expensive than an ordinary taxi but in the same price range as a private car like Uber.

    Cruise entered a contract with the RTA for 15 years, and after this period the taxi market may open up to competitors. Bahroyzyan said he foresees autonomous vehicles eventually making up the majority of the Middle East tourist hub’s taxi fleet.

    A year after GM’s Cruise robotaxis were launched in California, the company was forced to cut its fleet in half in the state following a series of collisions. The collisions outlined the potential challenges of driverless cars.

    Bahroyzyan said there will be “zero compromise on safety.”

    Dubai issued a law in April to regulate autonomous vehicles, setting benchmarks for technical, operational and safety aspects of cars. Selling and buying autonomous cars was also regulated.

    WeRide, a Chinese autonomous car technology company began trialing robotaxis in the UAE’s capital, Abu Dhabi, in 2022.

    In July, the UAE granted WeRide a license to trial all its vehicles, from robobuses to robosweepers, but the company began testing certain routes a year prior.

    The Middle East is a “key focus area” for driverless cars and WeRide said it hopes to deepen its presence in the region. WeRide also has a collaboration with the Saudi Artificial Intelligence Company to develop a robobus route.

    Saudi’s Transport General Authority introduced self-driving buses during the 2023 Hajj season in July, shuttling pilgrims in Mecca, according to local media.

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  • Regulators give green light to driverless taxis in San Francisco | CNN Business

    Regulators give green light to driverless taxis in San Francisco | CNN Business



    CNN
     — 

    California regulators gave approval Thursday to two rival robotaxi companies, Cruise and Waymo, to operate their driverless cars 24/7 across all of San Francisco and charge passengers for their services.

    The much-anticipated vote, which followed roughly six hours of public comment both for and against driverless taxis, came amid clashes between the robotaxi companies and some residents of the hilly city. San Francisco first responders, city transportation leaders and local activists are among those who shared concerns about the technology.

    The California Public Utilities Commission regulates self-driving cars in the state and voted 3-to-1 in favor of Waymo and Cruise expanding their operations.

    That means residents and visitors to San Francisco will be able to pay a fare to ride in a driverless taxi, ushering in new automated competition to cab and ridehail drivers.

    “Today’s permit marks the true beginning of our commercial operations in San Francisco,” said Tekedra Mawakana, co-CEO of Waymo, in a press release.

    Cruise spokesperson Drew Pusateri said in a statement to CNN that the 24/7 driverless service is a “historic industry milestone” that puts Cruise “in a position to compete with traditional ridehail, and challenge an unsafe, inaccessible transportation status quo.”

    Until Thursday’s vote, Cruise and Waymo could offer only limited service to San Francisco residents.

    Cruise – a subsidiary of General Motors – could charge a fare only for overnight rides occurring between 10 p.m. and 6 a.m. in select parts of the city. Waymo, owned by Google’s parent company Alphabet, could charge a fare only for rides with a human driver in the vehicle.

    Now, Cruise and Waymo can charge a fare for their driverless rides and 24/7 access to San Francisco streets as they do so.

    Cruise officials told state commissioners at a recent public hearing that it deploys about 300 vehicles at night and 100 during the day, while Waymo officials said that around 100 of its 250 vehicles are on the road at any given time.

    The autonomous ride-hailing service offered by Cruise and Waymo allows users to request a ride similar to Uber or Lyft. There is a difference, of course: The car has no driver.

    Members of the public packed the commission’s San Francisco headquarters to share their thoughts with state commissioners in one-minute increments during the meeting. Critics pointed to driverless cars freezing in traffic and blocking first responders, while advocates said they felt the cars drove more defensively than human drivers.

    Although the decision ultimately laid in the hands of state regulators, who delayed the vote twice, local officials also expressed their dissent.

    The San Francisco Police Officers Association, San Francisco Deputy Sheriffs’ Association and the San Francisco Fire Fighters Local 798 all wrote letters to the CPUC in the week leading up to the originally scheduled vote on June 29. Each expressed concerns that autonomous vehicles could impede emergency responders.

    “The time that it takes for an officer or any other public safety employee to try and interact with an autonomous vehicle is frustrating in the best-case scenario, but when they can not comprehend our demands to move to the side of the roadway and are stopped in the middle of the roadway blocking emergency response units, then it rises to another level of danger,” wrote Tracy McCray, president of the San Francisco Police Officers Association in June, “and that is unacceptable.”

    The San Francisco Fire Department has recorded 55 incidents of driverless vehicles interfering with their emergency responses in 2023 as of Wednesday, the department confirmed to CNN.

    In one incident reported by the department on Saturday, a Waymo car pulled up between a car on fire and the fire truck aiming to put it out.

    Other instances include robotaxis driving through yellow tape into the scene of a shooting, blocking firehouse driveways such that a fire truck farther away had to respond to the scene, and requiring firefighters to reroute, according to Fire Chief Jeanine Nicholson.

    “It should not be up to my people to have to move their vehicle out of the way when we’re responding to one of our 160,000 calls,” Nicholson told CNN in June.

    Robotaxi companies have often touted their safety records. Out of 3 million driverless miles, a Cruise car has not been involved in a single fatality or life-threatening injury, according to the company. In a February review of its first million driverless miles, Waymo said their cars caused no reported injuries and that 55% of all contact events were the result of a human driver hitting a stationary Waymo vehicle.

    2022 was the worst year on record for traffic fatalities in San Francisco since 2014, according to city data. Cruise said that when benchmarked against human drivers in comparable driving environments, its vehicles were involved in 54% fewer collisions overall.

    The San Francisco Municipal Transportation Agency said in a California Public Utilities Commission meeting on Monday that it had logged almost 600 incidents involving autonomous vehicles since the technology first launched in San Francisco. The agency said they believe this is “a fraction” of actual incidents due to what they allege is a lack of data transparency.

    Genevieve Shiroma, the dissenting commissioner in the 3-1 vote, recommended the commission delay the vote until they received a “better understanding of the safety impacts” of the vehicles.

    “First responders should not be prevented from doing their job. The fact that an injury or fatality has not occurred yet is not the end of the inquiry,” Shiroma said. “The commission needs a better explanation regarding why these events occur.”

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  • ‘It gave us some way to fight back’: New tools aim to protect art and images from AI’s grasp | CNN Business

    ‘It gave us some way to fight back’: New tools aim to protect art and images from AI’s grasp | CNN Business



    CNN
     — 

    For months, Eveline Fröhlich, a visual artist based in Stuttgart, Germany, has been feeling “helpless” as she watched the rise of new artificial intelligence tools that threaten to put human artists out of work.

    Adding insult to injury is the fact that many of these AI models have been trained off of the work of human artists by quietly scraping images of their artwork from the internet without consent or compensation.

    “It all felt very doom and gloomy for me,” said Fröhlich, who makes a living selling prints and illustrating book and album covers.

    “We’ve never been asked if we’re okay with our pictures being used, ever,” she added. “It was just like, ‘This is mine now, it’s on the internet, I’m going to get to use it.’ Which is ridiculous.”

    Recently, however, she learned about a tool dubbed Glaze that was developed by computer scientists at the University of Chicago and thwarts the attempts of AI models to perceive a work of art via pixel-level tweaks that are largely imperceptible to the human eye.

    “It gave us some way to fight back,” Fröhlich told CNN of Glaze’s public release. “Up until that point, many of us felt so helpless with this situation, because there wasn’t really a good way to keep ourselves safe from it, so that was really the first thing that made me personally aware that: Yes, there is a point in pushing back.”

    Fröhlich is one of a growing number of artists that is fighting back against AI’s overreach and trying to find ways to protect her images online as a new spate of tools has made it easier than ever for people to manipulate images in ways that can sow chaos or upend the livelihoods of artists.

    These powerful new tools allow users to create convincing images in just seconds by inputting simple prompts and letting generative AI do the rest. A user, for example, can ask an AI tool to create a photo of the Pope dripped out in a Balenciaga jacket — and go on to fool the internet before the truth comes out that the image is fake. Generative AI technology has also wowed users with its ability to spit out works of art in the style of a specific artist. You can, for example, create a portrait of your cat that looks like it was done with the bold brushstrokes of Vincent Van Gogh.

    But these tools also make it very easy for bad actors to steal images from your social media accounts and turn them into something they’re not (in the worst cases, this could manifest as deepfake porn that uses your likeness without your consent). And for visual artists, these tools threaten to put them out of work as AI models learn how to mimic their unique styles and generate works of art without them.

    Some researchers, however, are now fighting back and developing new ways to protect people’s photos and images from AI’s grasp.

    Ben Zhao, a professor of computer science at University of Chicago and one of the lead researchers on the Glaze project, told CNN that the tool aims to protect artists from having their unique works used to train AI models.

    Glaze uses machine-learning algorithms to essentially put an invisible cloak on artworks that will thwart AI models’ attempts to understand the images. For example, an artist can upload an image of their own oil painting that has been run through Glaze. AI models might read that painting as something like a charcoal drawing — even if humans can clearly tell that it is an oil painting.

    Artists can now take a digital image of their artwork, run it through Glaze, “and afterwards be confident that this piece of artwork will now look dramatically different to an AI model than it does to a human,” Zhao told CNN.

    Zhao’s team released the first prototype of Glaze in March and has already surpassed a million downloads of the tool, he told CNN. Just last week, his team released a free online version of the tool as well.

    Jon Lam, an artist based in California, told CNN that he now uses Glaze for all of the images of his artwork that he shares online.

    Lam said that artists like himself have for years posted the highest resolution of their works on the internet as a point of pride. “We want everyone to see how awesome it is and see all the details,” he said. But they had no idea that their works could be gobbled up by AI models that then copy their styles and put them out of work.

    Jon Lam is a visual artist from California who uses the Glaze tool to help protect his artwork online from being used to train AI models.

    “We know that people are taking our high-resolution work and they are feeding it into machines that are competing in the same space that we are working in,” he told CNN. “So now we have to be a little bit more cautious and start thinking about ways to protect ourselves.”

    While Glaze can help ameliorate some of the issues artists are facing for now, Lam says it’s not enough and there needs to be regulation set regarding how tech companies can take data from the internet for AI training.

    “Right now, we’re seeing artists kind of being the canary in the coal mine,” Lam said. “But it’s really going to affect every industry.”

    And Zhao, the computer scientist, agrees.

    Since releasing Glaze, the amount of outreach his team has received from artists in other disciplines has been “overwhelming,” he said. Voice actors, fiction writers, musicians, journalists and beyond have all reached out to his team, Zhao said, inquiring about a version of Glaze for their field.

    “Entire, multiple, human creative industries are under threat to be replaced by automated machines,” he said.

    While the rise of AI images are threatening the jobs of artists around the world, everyday internet users are also at risk of their photos being manipulated by AI in other ways.

    “We are in the era of deepfakes,” Hadi Salman, a researcher at the Massachusetts Institute of Technology, told CNN amid the proliferation of AI tools. “Anyone can now manipulate images and videos to make people actually do something that they are not doing.”

    Salman and his team at MIT released a research paper last week that unveiled another tool aimed at protecting images from AI. The prototype, dubbed PhotoGuard, puts an invisible “immunization” over images that stops AI models from being able to manipulate the picture.

    The aim of PhotoGuard is to protect photos that people upload online from “malicious manipulation by AI models,” Salman said.

    Salman explained that PhotoGuard works by adjusting an image’s pixels in a way that is imperceptible to humans.

    In this demonstration released by MIT, a researcher shows a selfie (left) he took with comedian Trevor Noah. The middle photo, an AI-generated fake image, shows how the image looks after he used an AI model to generate a realistic edit of the pair wearing suits. The right image depicts how the researchers' tool, PhotoGuard, would prevent an attempt by AI models from editing the photo.

    “But this imperceptible change is strong enough and it’s carefully crafted such that it actually breaks any attempts to manipulate this image by these AI models,” he added.

    This means that if someone tries to edit the photo with AI models after it’s been immunized by PhotoGuard, the results will be “not realistic at all,” according to Salman.

    In an example he shared with CNN, Salman showed a selfie he took with comedian Trevor Noah. Using an AI tool, Salman was able to edit the photo to convincingly make it look like he and Noah were actually wearing suits and ties in the picture. But when he tries to make the same edits to a photo that has been immunized by PhotoGuard, the resulting image depicts Salman and Noah’s floating heads on an array of gray pixels.

    PhotoGuard is still a prototype, Salman notes, and there are ways people can try to work around the immunization via various tricks. But he said he hopes that with more engineering efforts, the prototype can be turned into a larger product that can be used to protect images.

    While generative AI tools “allow us to do amazing stuff, it comes with huge risks,” Salman said. It’s good people are becoming more aware of these risks, he added, but it’s also important to take action to address them.

    Not doing anything, “Might actually lead to much more serious things than we imagine right now,” he said.

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  • How to Gain 10x Productivity By Utilizing These 2 Time-Saving Tools | Entrepreneur

    How to Gain 10x Productivity By Utilizing These 2 Time-Saving Tools | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Research shows developers focus less on learning and mastery and more on productivity five years into their careers. And low-code tools can help them accomplish that.

    According to IDC, low-code tools can increase productivity by 123%. Furthermore, companies that utilize low-code platforms can speed up their dev lifecycle for new applications and features by 62% and 72%, respectively.

    However, traditional low-code (and no-code) platforms introduce proprietary languages, requiring developers to learn a new language from scratch. This can take 6 to 12 months, depending on its complexity, desired level of proficiency and the developer’s prior experience.

    Related: I Left Google to Pursue No-Code — Here’s How It Changed My Perspective on Bringing Products to Life

    A StackOverflow survey recently found that over 60% of developers utilize JavaScript. This makes the case for more low-code platforms that empower JavaScript developers. Doing so could set the stage for a significant boost in their productivity and efficiency.

    The benefits of a low-code platform that incorporates JavaScript include the following:

    1. Reduced learning curve

    JavaScript eliminates the need for developers to learn new languages. Leveraging their existing knowledge of JavaScript and its framework constructs, these platforms offer a familiar environment, allowing developers to adapt quickly and spend time on more critical tasks.

    Considering that Forrester’s Total Economic Impact study revealed that low-code platforms increase developer efficiency by 62% over three years, just imagine the impact a JavaScript-centric platform could have.

    Related: Why Entrepreneurs Use No-Code To Launch MVPs

    2. Access to a larger talent pool

    As the world’s most popular programming language, JavaScript has a community of more than 17 million developers worldwide. A low-code platform designed for JavaScript can help businesses tap into a massive talent pool while streamlining recruitment efforts.

    Companies will not only improve their agility but can also significantly reduce their costs. An Edelman Assembly study confirms that 87% of CIOs and IT pros say low code cuts their costs. JavaScript-compatible platforms can help teams do more, even in difficult hiring markets. 45% of IT pros told Forrester they first adopted low-code platforms to compensate for staff shortages.

    3. The elimination of redundant work

    JavaScript streamlines the development process, eliminating repetitive tasks and improving overall efficiency. These actions save valuable time and accelerate the development process.

    UI components: Developers can assemble applications quickly using pre-built, customizable elements, saving time on front-end development.

    Application infrastructure: Developers can leverage pre-built, configurable application services such as authentication, role-based access controls, notifications and more to accelerate and improve development processes.

    Simplified backend integration: Built-in APIs and connectors allow developers to easily integrate applications with existing systems and databases, eliminating the need to write complex backend code from scratch.

    These features jibe with a survey conducted by TechRepublic that illuminates how developers plan to use low-code and no-code tools. 15% want to speed up development time, 14% want to automate data collection and reporting, and 17% want to automate workflows.

    Related: Automation Is Becoming a Business Imperative: Don’t Wait Until It’s Too Late

    4. Reduced errors with pre-packaged, fully integrated components

    Stable, reliable and secure components — whether UI or application infrastructure — let developers build applications confidently. By reducing errors and promoting code quality, developers can concentrate on their core tasks and drive innovation.

    5. Less maintenance

    Combining low-code tools and JavaScript reduces the code needed, resulting in easier maintenance. With fewer bugs, streamlined debugging and faster updates, maintenance costs decrease and development cycles become more efficient. This gain is critically important as a Harris Poll/Stripe survey found developers spend at least 42% of their time maintaining and debugging code.

    Related: 4 Reasons Low-Code Tools Will Never Replace Software Developers

    6. A focus on the development that matters most

    With no need for specialized skills, developers can refine their JavaScript expertise, produce higher-quality code and drive innovation — creating more value for their organizations. Low code eliminates unnecessary distractions, repetitive tasks and time spent on developing non-unique elements of a project.

    7. An entire ecosystem to leverage

    Developers can use abundant libraries and tools to rapidly build and enhance their applications, boost productivity and accelerate innovation by leveraging familiar technologies instead of proprietary solutions.

    Related: 5 Things Your Agency Must Know Before Establishing a Low-Code Practice

    8. Future-proofed applications

    Low-code platforms with JavaScript at their core ensure applications remain adaptable to future technological changes. JavaScript’s wide usage and continuous evolution make it a future-proof choice. Adopting a platform that embraces this language offers long-term viability and resilience as the underlying computing architecture is continuously enhanced and improving, giving developers the confidence their applications will remain relevant.

    9. Built-in security and compliance

    A JavaScript-centric low-code platform has built-in security and compliance features, enabling developers to build secure applications that meet industry standards and regulations. By saving time and effort, these platforms can offer peace of mind for both developers and organizations.

    By choosing a low-code platform compatible with the world’s 17-million-plus JavaScript developers, businesses can unlock a 10X productivity boost — and solve the problem of a global developer shortage.

    In addition, a JavaScript-based low-code platform fosters a strong sense of community and collaboration, enabling developers to learn from one another and share best practices. This collaborative environment improves code quality, accelerates problem-solving and provides a more enjoyable development experience.

    Ultimately, utilizing a low-code platform designed exclusively for JavaScript developers will empower them to be more productive and drive innovation rapidly. By adopting this approach, organizations can maximize their investment in their development teams, delivering cutting-edge applications and solutions that set them apart in the market.

    Albert Santalo

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  • 5 Strategies to Make Your Next Product Launch a Success | Entrepreneur

    5 Strategies to Make Your Next Product Launch a Success | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Product launches are exhilarating and challenging endeavors that can define the trajectory of a brand. As a co-founder of an intimate apparel brand, I have had the privilege of navigating this intricate landscape. Through countless product releases, I have learned that launching a new offering is not just a one-time event but a continuous cycle of growth and evolution.

    A successful product launch goes beyond mere features and specifications. It is about establishing meaningful connections with your audience and addressing their needs and desires. And this is true no matter the industry you’re in.

    To have a successful product launch, it’s imperative to follow five key strategies. These strategies have been instrumental in our journey, and these principles can build meaningful connections, refine your offerings and propel your brand toward sustained growth and success.

    Related: 8 Steps for the Perfect Product Launch

    1. Solve your customer’s problem

    In sales, there’s an adage that states you’re not selling a product but a solution. This philosophy has always guided my company, EBY. We aim to solve problems, such as discomfort caused by underwire bras, rather than simply touting feature-packed products. The key lies in clear and concise communication about the issue and how our product provides the solution. A product’s success lies in its ability to address real, pressing problems for its users rather than relying solely on an endless list of features and functions.

    2. Read your customer reviews

    Product launches aren’t isolated incidents, but part of a continuous cycle, and customer feedback plays a crucial role in shaping the future of your products. Those opinions matter to us, whether it’s a loyal customer or someone new to your brand. Be sure to value that feedback, as it provides invaluable insights that guide you toward creating products your customers truly desire.

    When you receive positive reviews, it reinforces the features that resonate with your consumers the most. It’s like finding a hidden treasure that affirms your efforts and encourages your company to double down on those aspects that bring the customer joy and satisfaction. The positive feedback will fuel your motivation to keep delivering exceptional experiences.

    On the other hand, negative feedback is equally important. It highlights areas where you can improve and fine-tune your products. We see it as an opportunity for growth and innovation. Those honest critiques are like signposts pointing toward the specific features that need your attention. By approaching reviews with an analytical and discerning eye, you can extract valuable lessons and turn them into actionable steps for refinement.

    So, whether you have positive or negative feedback, I encourage you to embrace it. Those opinions are the compass that steers you in the right direction.

    3. Fuel your mission — always return to your purpose

    Amidst the fast-paced world of product launches, it’s crucial to remember your “why.”

    At my company, our mission is to empower women through their everyday choices, including underwear. We facilitate this empowerment by supporting other women’s businesses. We strive to remind our consumers that their purchasing power has a global impact, and every product they buy aligns with their values and supports a broader cause.

    The same applies to every business in every industry. Your purpose is your North Star. In an era where consumers seek brands with heart, returning to your “why” becomes a powerful tool for resonating with your audience.

    Related: Will Your Product Launch Be a Success? 4 Signs It Won’t Be.

    4. Reimagine the influencer relationship

    In today’s digital age, business owners must recognize the immense power and potential of the influencer channel. You can establish a strong and mutually beneficial relationship by collaborating with influencers. Don’t treat these collaborations as mere transactions; strive to create meaningful connections beyond financial exchanges.

    When launching new products, involve your top influencers in the prototyping phase, and seek their valuable feedback. You can infuse your product launches with genuine enthusiasm and expert guidance by valuing their contributions and insights. This strategic approach engages a valuable demographic and leverages the influencer’s targeted audience, credibility and innovative perspectives to elevate your brand’s awareness and drive success in the digital realm.

    5. Most important love? Team love

    Lastly, it’s essential to involve your team in the success of your product launch. Ensure they use it, love it and believe in it as much as you do. A passionate team that feels part of the company’s success will naturally translate this enthusiasm to the consumer. It is not viewed as the company’s product launch, but their product launch. When your team wholeheartedly supports the product, their genuine excitement and dedication become contagious, driving the launch’s success.

    Navigating the world of product launches can be challenging, but with these five principles, you can set yourself up for greater success. Stay committed to listening to your customers, reimagining relationships, solving customer problems, fueling your mission and ensuring team alignment. Remember, a product launch is as much about the people behind it as it is about the product itself. Following these strategies can create impactful launches that resonate with your audience, foster brand loyalty and drive sustained growth.

    Related: How to Nail a Successful Product Launch

    Renata Black

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  • The Importance of Package Testing (and How to Do It Effectively) | Entrepreneur

    The Importance of Package Testing (and How to Do It Effectively) | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these products to reach them safely, without damage. A broken product, spill or contamination can lead to disappointment, motivating customers to purchase from a competing brand instead.

    In an uber-competitive market, ensuring product quality and customer satisfaction is the cornerstone of business success and growth. And package testing does just that.

    Package testing is an important determinant of product quality and customer satisfaction, covering critical aspects of packaging, like product protection, compliance and regulations, customer experience, brand image and differentiation, cost optimization and new product development.

    In this article, we will explore the significance of package testing, its various types, key steps involved, benefits and tips to help harness your business’s potential for sustainable growth.

    Related: 3 Ways to Optimize Packaging to Protect Your Products

    What is package testing, and why is it important?

    Package testing is the process of evaluating the performance, durability and safety of product packaging. It plays a vital role in ensuring products reach consumers in optimal condition.

    By conducting rigorous package testing, businesses can minimize product damage, enhance customer satisfaction and protect their brand reputation.

    For instance, Amazon is known for its rigorous package testing procedures to ensure products are delivered safely to customers. They conduct drop tests, vibration tests, compression tests and environmental tests to evaluate the durability and protective capabilities of their packaging.


    Types of package testing

    Several types of package testing are conducted to evaluate the performance, durability and functionality of packaging materials and designs. These tests help ensure that packages can protect products during transportation, storage and handling.

    The main types of package testing include:

    • Physical testing: This involves assessing the durability, strength and protective capabilities of packaging materials to withstand handling, transportation and storage conditions.

    • Compatibility testing: Evaluating the interaction between the product and its packaging to ensure suitability, stability and preservation of product quality.

    • Environmental testing: Testing the package’s performance under various environmental conditions, such as temperature, humidity and pressure, to ensure product integrity.

    • Labeling and regulatory compliance testing: Verifying that packaging adheres to legal and industry requirements regarding labeling, warning signs and other necessary information.

    Related: All You Need to Know About Packaging

    Key steps in package testing

    A systematic approach is necessary to comprehensively evaluate and validate packaging materials and designs.

    Here are the key steps to effectively conduct package testing:

    • Define testing objectives and criteria: Establish the goals and criteria for package testing, such as durability, protection and compliance.

    • Select appropriate testing methods and equipment: Choose the most suitable testing methods, equipment and protocols based on the specific requirements of the product and packaging materials.

    • Conduct controlled experiments and simulations: Create controlled environments, and simulate real-world scenarios to accurately assess the package’s performance under different conditions.

    • Collect and analyze test data: Systematically collect data during package testing, ensuring accurate measurements and observations.

    • Interpret results and make necessary improvements: Analyze the test data, identify any issues or weaknesses, and make informed decisions to improve packaging design and performance.

    Benefits of package testing

    Robust package testing offers several benefits for businesses and customers alike. Some of the key benefits include:

    • Ensuring product integrity during storage and transportation: By testing packaging materials and design, businesses can safeguard their products from damage or spoilage during transit or storage.

    • Minimizing product damage and loss: Robust package testing helps reduce product damage, leading to lower costs associated with returns, replacements and customer dissatisfaction.

    • Enhancing customer experience and satisfaction: Well-designed packaging that protects products and enhances usability contributes to positive customer experiences, fostering loyalty and repeat purchases.

    • Strengthening brand image and reputation: High-quality packaging demonstrates a commitment to product excellence and can positively influence customers’ perception of the brand.

    • Mitigating risks and reducing potential liabilities: Thorough package testing ensures compliance with regulatory requirements, reducing the risk of legal issues and liabilities related to inadequate packaging.

    Related: These 5 Clever Packaging Ideas Will Inspire You

    Pro tips!

    Follow these actionable tips to boost your package testing initiatives:

    • Develop a comprehensive package testing strategy aligned with business objectives.

    • Implement robust quality control processes and maintain detailed documentation for traceability.

    • Provide training and education to staff on package testing protocols and best practices.

    • Seek valuable customer feedback to understand their needs and incorporate it into package design, improving user experience and satisfaction.

    • Utilize appropriate testing equipment and technologies to ensure accurate and reliable results.

    Embracing effective package testing strategies can help businesses proactively enhance their ability to deliver exceptional products, foster customer loyalty and achieve sustainable growth in a competitive market.

    Following the key steps and actionable tips outlined above, brands can efficiently test their packages, proactively identify potential issues and enhance key aspects such as product integrity, customer experience and brand reputation.

    Prioritizing package testing throughout the product development lifecycle and implementing the right technologies will enable businesses to stay compliant with regulations, adapt to market changes and position themselves for long-term success.

    Sriya Srinivasan

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  • Are Employees Truly More Ethical in the Office? A Behavioral Economist Debunks This Deeply Rooted Belief. | Entrepreneur

    Are Employees Truly More Ethical in the Office? A Behavioral Economist Debunks This Deeply Rooted Belief. | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    When it comes to conventional wisdom, most business professionals harbor a deeply-rooted belief: in-office work is where honesty and ethical behavior flourish and work from home is the den of iniquity. We imagine offices as sanctuaries of corporate integrity, bustling with industrious individuals diligently toeing the line of right conduct and work from home as allowing flouting of business ethics and norms. But what if this picture-perfect vision of the office is more of a mirage and less of an oasis?

    Let’s briefly escape the buzz of the open-plan office and delve into an alternative perspective. Are offices truly the guardians of morality they’re often made out to be? Or do they perhaps resemble a wild office holiday party— complete with raucous laughter, liberally shared secrets and ethically questionable behavior — that thrives under the stark glare of fluorescent lights?

    A recent peer-reviewed study forthcoming in the European Financial Management journal serves as the needle poised to puncture this inflated balloon of traditional belief. Here’s a twist in the tale: bankers working from home, while brewing their morning coffees in pajamas, have been setting a higher ethical standard than their well-heeled office counterparts.

    That certainly puts a different twist on the demands by JP Morgan and Goldman Sachs demanding that their bankers work from the office five days a week! They are — perhaps unwittingly — opening the door for greater financial misconduct by forcing in-office work.

    Related: How to Maintain Your Integrity While Keeping Up With a Rapidly Changing Environment

    Busting the myth: Financial conduct in a remote world

    Imagine a trader, comfortably ensconced in a cozy home office, engaging in remarkably fewer instances of financial misconduct than their counterparts on the tumultuous trading floor. It’s a plot twist that could give a Hollywood scriptwriter a run for their money.

    This dramatic revelation was born from the meticulous analysis of data from one of the top five UK banks. During the year-long period of lockdown, researchers scrutinized misconduct reports relating to 162 traders. The resulting data unveiled a startling truth: traders working from home had a modest 7.3% chance of sparking a misconduct alert, while their office-going brethren had a spine-chilling 37.6% probability.

    In other words, the hallowed office often hailed as a paragon of professionalism and integrity, was home to over five times more instances of misconduct than the remote workplace.

    The catch: Unethical behavior is contagious

    Unethical conduct, it seems, is as contagious as a yawn during a monotonous Monday morning office meeting. Like a bad typo turning a crucial report into a laugh riot, one wayward trader can lead to an avalanche of similar behavior.

    This trend is not dissimilar to a classic high school scenario where the temptation to “fit in” can lead to a spiral of poor choices. Even within the hallowed halls of finance, no one is immune to the infectious nature of unethical behavior.

    The researchers assert that removing a trader from an office environment riddled with unprofessional conduct significantly reduces their likelihood of engaging in similar indiscretions. The analogy is akin to moving a box of doughnuts away from a group of dieting colleagues — when temptation is out of sight, it’s also out of mind.

    The surprising strengths of remote work

    The phenomenon of remote work, once considered a novelty limited to Silicon Valley and independent freelancers, has revealed itself to be a mighty fortress against unethical behavior.

    One key reason lies in the diminished access to inside information and market rumors — both potent catalysts for financial misconduct. Office environments often provide ample opportunities for such information to be exchanged, like over a clandestine chat during a smoke break or a whispered conversation in the corner of the canteen. In contrast, a home office makes such under-the-table information exchange as elusive as a parking space during the holiday shopping frenzy.

    Related: The Importance Of Honesty And Integrity In Business

    The hidden enemies: Cognitive biases at work

    Before we go any further, let’s pause and consider the silent saboteurs of ethical behavior: cognitive biases. These deeply ingrained mental shortcuts often shape our behavior in ways we don’t recognize. Like invisible puppeteers, they subtly pull our strings, guiding our actions, often leading us astray in thinking about hybrid work, as I tell my clients.

    In this case, let’s focus on two specific cognitive biases that provide valuable insight into our discussion: the confirmation bias and the status quo bias.

    Confirmation bias, a classic villain in the plot of rational thinking, involves favoring information that confirms our pre-existing beliefs or values. Picture this: a trader firmly believes that bending the rules is a norm (albeit unspoken) in the high-stakes financial industry. When they hear snippets of chatter about a colleague who manipulated market rumors for gain without facing consequences, this reinforces their belief. This reinforcement might nudge them further down the unethical path.

    In an office environment, where information (and misinformation) flows freely, the confirmation bias has a ripe playground to reinforce harmful beliefs. On the contrary, the isolation of remote work might shield traders from such damaging confirmations, leading to a decrease in misconduct.

    Status quo bias, another deceptive mastermind, is our preference for keeping things the same, especially when faced with change or uncertainty. Imagine a trader who’s grown accustomed to the cutthroat office culture, where bending rules is sometimes deemed a necessary evil to stay ahead.

    In such a scenario, the status quo bias might make the trader reluctant to alter their behavior, even in the face of clear ethical guidelines. They might perceive a change in ethical conduct as a risky shift, threatening their standing or success. In a home setting, away from the immediate pressures and ingrained norms of the office, this bias loses much of its persuasive power.

    When cognitive biases are at play, achieving a culture of integrity can be akin to climbing a greased pole. However, recognizing these biases is the first step in combating them. In a remote work setup, confirmation bias and status quo bias have fewer chances to interfere, which could explain the surprising upswing in ethical behavior observed among remote workers.

    The future of ethics is hybrid

    If the future of work is, indeed, a hybrid model, we find ourselves on the cusp of a unique opportunity to reshape the norms of ethical conduct. It’s a strange yet thrilling thought that a domestic environment — often punctuated with errant kids, barking dogs and overflowing laundry baskets — could be the secret weapon in the battle against financial misconduct.

    So, as we embark on the journey to redefine work, it’s high time we discarded the antiquated, office-centric playbook. The next time you think of honesty and ethics, don’t visualize gleaming office towers filled with well-dressed professionals. Instead, imagine the humble home office — unpretentious yet powerful, an unassuming beacon of financial integrity. In the end, let’s remember: Good behavior isn’t dictated by where you sit, but by the ethical stand you take. No matter where we choose to log in from, let’s make sure integrity is always on our agenda.

    Gleb Tsipursky

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  • The world’s biggest ad agency is going all in on AI with Nvidia’s help | CNN Business

    The world’s biggest ad agency is going all in on AI with Nvidia’s help | CNN Business


    London
    CNN
     — 

    WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence.

    The companies announced the partnership Monday, with Nvidia

    (NVDA)
    CEO Jensen Huang unveiling WPP’s new content engine during a demo at Computex Taipei.

    “Generative AI is changing the world of marketing at incredible speed. This new technology will transform the way that brands create content for commercial use,” WPP CEO Mark Read said in a statement.

    The platform will enable WPP

    (WPP)
    ’s creative teams to integrate content from organizations such as Adobe and Getty Images with generative AI to produce advertising campaigns “more efficiently and at scale,” according to WPP

    (WPP)
    . This would enable companies to make large volumes of advertising content, such as images or videos, “more tailored and immersive,” the company added.

    In the demo screened by Huang, WPP had created realistic footage of a car driving through a desert.

    The new AI-powered content engine means that same car could be placed on a street in London or pictured in Rio de Janeiro to target the Brazilian market — all without the need for costly on location production.

    Just as advertising campaigns can be rapidly adapted for different countries or cities, they can also be customized for different digital channels, such as Facebook or TikTok, and their users.

    “You can build very finely tuned campaigns to resonate with an audience… On the other hand, you could make up imaginary scenarios that never existed in real life,” Greg Estes, vice president of developer programs at Nvidia told CNN.

    The platform is the latest example of how AI is being rapidly deployed by major companies to enhance productivity and deliver new products to customers. Many in the advertising and media industries are concerned about threats to their jobs because of the way that AI is able to aggregate information and create visual content indistinguishable from photography.

    WPP said its new platform “outperforms current methods” of having people “manually create hundreds of thousands of pieces of content using disparate data coming from disconnected tools and systems.” In other words, the new technology could mean that much smaller creative teams are ultimately able to do the same amount of work.

    “It’s much easier to identify the jobs that AI will disrupt than it is to identify the jobs that AI will create,” Read told the Financial Times Monday. “We’ve applied AI a lot to our media business, but very little to the creative parts of our business.”

    Nvidia’s Huang said: “The world’s industries, including the $700 billion digital advertising industry, are racing to realize the benefits of AI,” adding that WPP would now enable brands to “deploy product experiences and compelling content at a level of realism and scale never possible before.”

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  • How to Find the Right Product to Sell | Entrepreneur

    How to Find the Right Product to Sell | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    As an entrepreneur, finding the right product to sell can be a daunting task. It’s arguably the most important step towards building a successful business, and choosing the wrong product could seriously limit your company’s potential. Over the last ten years, I’ve successfully started three different brands, ranging from cat furniture to masquerade masks to suspenders (diverse, I know). In that time, I’ve made my fair share of mistakes, but I’ve also dialed in on a process for choosing the right product to sell that I believe can work for anyone starting an ecommerce business.

    Before we get into the steps themselves, here are the four criteria I look for when identifying a potential product to sell:

    1. The product is hard to find on Amazon and in the USA in general: When diving into the choppy waters of ecommerce, you want to give your business a fighting chance and avoid competing with the biggest fish in the pond.

    2. It’s easy to ship: As your company scales up, shipping efficiency can make or break your business. Do yourself a favor at the beginning and focus on products that can be shipped and stored at a reasonable cost.

    3. It has a retail value of $100 or greater: Higher priced items will help you generate more revenue as a small business compared to small-ticket low-margin items that require massive scale to be profitable.

    4. It has something distinct or unique about it: Pretty self-explanatory! Your product needs to catch the eyes of potential customers online. If it photographs well, you’re already ahead of the pack.

    A personal example is my DTC cat brand tuft + paw. When I adopted my cat in 2016, I was disappointed by the lack of quality cat furniture on the market. The offerings on Amazon and big box stores were ugly, poor quality and just generally lacking in inspiration. I sensed an opportunity and got down to researching. Here are the steps I followed:

    Related: How to Choose Your First E-Commerce Product

    Step 1: Brainstorm

    The first step towards finding the right product is to brainstorm ideas. Take some time to jot down all of the ideas that come to mind, no matter how wild or crazy they may seem. There are no consequences at this stage, so it’s the time to get as creative as possible. This process can be done alone or with a group of friends or colleagues, as bouncing ideas off of others can often lead to new and exciting concepts. Feel free to use conversational AI tools like ChatGPT to get the ball rolling.

    One of my favorite (and frankly underrated) brainstorming techniques is to search Reddit for souvenirs from a specific country or region. For example, if you search “Japan souvenir ideas Reddit,” you may come across some unique products that are highly valued but hard to find in the U.S., such as high-quality kimonos. Just remember that you’re looking for high-quality souvenirs (i.e., products that retail for $100+), not tchotchkes or novelty items.

    Once you have a list of potential products, start a new Google Sheet to track all of your ideas. At first, this document should include the name of the product and a brief description, but as you get deeper into your research you can add details like estimated production costs, potential retail price and any other relevant information.

    Step 2: Narrow it down

    Once you’ve got a list of possible products, it’s time to weed out the weak ideas and identify the promising ones. At this stage, SEO tools like Ahrefs and Semrush become invaluable. By typing in a product keyword, you can see other related keywords that people are searching for. This can help you identify potential niches or products that have a high demand but low competition.

    Before settling on a product to sell, make sure that there’s enough variety and volume of searches around the general category. Instead of focusing on a single keyword, look for broader categories that have a high demand. This will help ensure that there’s a market for your first product and you can continue to generate new sales as you expand your product range.

    Let’s say you start in a niche (e.g., kimonos) but then expand to a broader category (e.g. Japanese-inspired clothing) as your business grows. This will allow you to establish yourself in a specific market before branching out to other areas. Think of it like growing a tree — the initial planting spot needs to be good, but there also needs to be room for the tree to grow as it matures.

    Related: 6 Key Things to Consider When Bringing a Product to Market

    Step 3: Connect your ideas with your passion

    Finally, it’s essential to choose a product category that you find interesting. Building a successful business takes time, and it’s important to enjoy the work that you’re doing. If you’re passionate about the product you’re selling, you will be more motivated to put in the time and effort to grow your business. Sure, the U.S. kimono market might have lots of potential, but if fashion bores you, you’re setting yourself up for failure.

    The opportunities are out there!

    The ecommerce world is competitive and absolutely gigantic. Every day, thousands of new products hit the market, and I can guarantee the vast majority of them are nothing special. That’s because identifying the right product to sell and targeting the right audience are really difficult things to do — but by starting with these three steps, you can at least give your fledgling business the best possible chance of surviving.

    Don’t forget, this is 2023, and we’ve got so many immensely powerful tools to help us, whether that’s ChatGPT for brainstorming or using Ahrefs for keyword research. Leverage these tools, identify your niche, and you’re well on your way to building a successful business.

    Related: Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

    Jackson Cunningham

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  • Ohio GOP businessman Moreno files for Senate bid | CNN Politics

    Ohio GOP businessman Moreno files for Senate bid | CNN Politics



    CNN
     — 

    Bernie Moreno, a wealthy Ohio businessman, has filed paperwork to run for Senate in 2024 and challenge Democratic Sen. Sherrod Brown in what’s likely to be one of the most competitive races of the upcoming cycle.

    Moreno is now the second Republican to officially jump into the race after state Sen. Matt Dolan announced his candidacy in January.

    Moreno mounted an unsuccessful campaign for Senate in 2022, loaning his campaign millions from his personal fortune before dropping out of the race ahead of the primary. His decision to drop out came after a meeting with former President Donald Trump, who would go on to endorse one of his rivals, J.D. Vance.

    The Cleveland businessman’s entry into the 2024 race sets up another potentially expensive and contentious primary in the state after the 2022 contest, which was driven by several self-funding candidates, was one of the costliest that year.

    Other potential candidates who have expressed interest include 8th district Rep. Warren Davidson and Secretary of State Frank La Rose.

    Brown is one of several vulnerable Democrats who the party is defending as it seeks to hold its slim majority in the upper chamber. Trump carried the state in 2016 and 2020, and Vance won the 2022 race by nearly 7 points despite a spirited challenge by Democratic Rep. Tim Ryan.

    Still, Brown, seeking his fourth term, won his last race in 2018 by nearly 7 points, bolstering Democratic hopes that they can hang on in a state that has trended increasingly Republican over the last several election cycles. And Brown had more than $3.4 million stockpiled in Senate campaign account as of the end of last year.

    Democrats, though, will be pressed to defend Brown amid a challenging map that includes other incumbents in similarly vulnerable positions, such as Sen. Joe Manchin in West Virginia and Sen. Jon Tester in Montana, along with an unpredictable three-way race in Arizona.

    CORRECTION: This story has been updated to reflect that former President Donald Trump endorsed JD Vance in the 2022 Ohio Senate race after a meeting with Bernie Moreno.

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