Updated Oct 06, 2023, 2:51 am EDT / Original Oct 06, 2023, 1:15 am EDT
Consumer-staples stocks have gotten hit hard in recent weeks, and hasn’t escaped the carnage. With the steady-Eddie beverage and snack giant set to report earnings on Oct. 10, its stock could be ready to pop.
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Peloton Interactive’s stock jumped after hours Wednesday after the connected-exercise-bike maker and yoga-wear giant Lululemon Athletica announced a five-year partnership that will combine digital fitness with workout and athleisure gear starting next month.
The move comes as the fitness industry recalibrates after a boom and bust in at-home workouts due to the pandemic, and after Peloton
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and Lululemon
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tried to compete with each other directly on connected fitness. But as part of the deal, Lululemon will stop selling its Lululemon Studio Mirror — its answer to Peloton’s pairing of exercise equipment and exercise videos — before the end of the year.
Shares of Peloton climbed 13.3% after hours Wednesday. Lululemon’s stock was up 0.3% after hours.
Under the partnership, Peloton will become the “exclusive digital fitness content provider” for Lululemon. Lululemon, meanwhile, will become Peloton’s “primary athletic-apparel partner.” Some Peloton instructors will also promote Lululemon’s clothing as part of the arrangement.
The partnership will target customers across North America, the U.K., Germany and Australia. Starting Oct. 11, co-branded clothing across Lululemon’s products will be available at Peloton stores and online in the United States, the U.K. and Canada, and in Peloton’s markets by March. Beginning Nov. 1, Lululemon Studio All-Access Members will have access to Peloton classes.
“Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible,” Celeste Burgoyne, Lululemon’s president for the Americas and global guest innovation, said in a statement.
Lululemon bought Mirror — an interactive fitness company that displayed workout videos and fitness data on an actual mirror — for $500 million in 2020, when much of the world still faced pandemic-related restrictions.
Then, lockdowns eased and pre-pandemic habits returned. Gyms reopened. Peloton started getting into trouble. It has cut jobs, shaken up leadership and announced a recall of 2 million exercise bikes due to injury risks. Shares of the company have fallen more than 90% since late 2020.
Lululemon stock, however, has run higher since that time. Some analysts last year said that clothing made by the company was less prone to a broader apparel discounting frenzy. During its most recent round of earnings, Lululemon raised its full-year outlook despite what it called a “dynamic operating environment.”
What is it about CEOs and their intense — and often oddball — workout routines?
These days, some top corporate honchos take their exercise rituals to extremes. Consider Damola Adamolekun, chief executive officer of restaurant chain P.F. Chang’s, who recently told Fortune magazine that he wakes up each day at 4:30 a.m. and runs seven to eight miles. He explained that the routine stimulates his nervous system and sets the tone for the day ahead. “You’ll feel better the whole day; you’ll be smarter, you’ll be sharper, you’ll be more energetic,” he said.
Adamolekun is in good company when it comes to training hard. Here are how five other executives work up a sweat and aim to stay healthy.
AFP via Getty Images
The Twitter co-founder, who now heads the tech conglomerate Block
SQ,
does it all: two-hour meditations, fasting — he has said he eats only once a day during the week and has almost no food on the weekends — and alternating saunas and ice baths. But he’s no gym rat: Dorsey gets his primary exercise by walking an hour and 15 minutes every day. “I might look a little bit more like I’m jogging than I’m walking. It’s refreshing … It’s just this one of those take-back moments where you’re like, ‘Wow, I’m alive!’” he once observed.
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The Meta Platforms
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chief isn’t one to get up at the crack of dawn, according to GQ, but he still runs three mornings a week. “I also try to take my dog running whenever I can, which has the added bonus of being hilarious because that’s basically like seeing a mop run,” he told GQ. As for diet, he once was said to experiment with an eating plan that involved only devouring animals he had killed himself — including chickens, goats and pigs. But he also apparently skips meals — or at least he said as much in a 2021 Facebook post. “Do you ever get so excited about what you’re working on that you forget to eat meals?” he asked.
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Kite surfing, anyone? The founder of the Virgin Group swears by it as one of his favorite ways to stay fit, according to Men’s Health. He once even kite surfed across the English Channel. His other activities include tennis and biking. He’ll work with a trainer if he’s on the road, but otherwise he likes to exercise outdoors on his private island in the British Virgin Islands. “I just want to be sure that when I’m 150, my body still looks as good as it is today,” said Branson, who is now 72.
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The head of software company Palantir Technologies takes advantage of the fact that he lives near the White Mountains of New Hampshire to have a regular cross-country skiing routine. Key to his approach, he told Axios, is taking it slow on the snow. “To run like a deer, you have to spend 90% of your time running like a snail,” he explained, adding that his unhurried pace “builds a cardio base.” He also includes tai chi and stretching to his routine. But he isn’t too fussy about his diet. “If I’m traveling and someone has a really nice Danish, I enjoy every minute of eating it,” he said.
Sports Illustrated
The 81-year-old lifestyle entrepreneur and founder of Martha Stewart Living Omnimedia has been in the spotlight for her recent cover appearance on Sports Illustrated’s swimsuit issue. So what does she do to stay in shape for beach season? Stewart swears by Pilates, according to various media reports. And she rides horses. She has also said she doesn’t smoke, eats very well and every morning drinks a glass of “green juice” made with pears, cucumbers, celery stalks, parsley, fresh ginger and two oranges (complete with peels), a recipe she calls “so spectacular.”
Cheesecake Factory appears to be “running the same play,” wrote J.P. Morgan analyst John Ivankoe in a recent restaurant industry outlook. I don’t think he meant it as a compliment—the stock, he noted, trades where it did in 2004, adjusted for splits.
Why the long stall-out? My first thought was that maybe hitting the mall for a hypercaloric sit-down meal off a menu the size of a Gutenberg Bible has fallen out of favor over the years. But no: Sales have bounced back and then some from the Covid pandemic, with plenty of takeout business and dessert orders. The average
Cheesecake Factory
(ticker: CAKE) restaurant does more than $10 million in yearly sales, or twice as much as an Olive Garden.