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  • How to read pet food labels | Animal Wellness Magazine

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    Confused by pet food labels? Find out how to interpret product names, nutrition facts and more — and what to expect from upcoming label changes.

    Pet food labels can be confusing. Ingredient names are unclear, package claims seem misleading, and important information can be hard to find. The good news is that changes are underway to make pet food labels easier to read and understand. However, it will take time for companies and regulators to fully implement them.

    While we wait, let’s review how to read pet food labels – and how the approved changes will make life simpler when you’re choosing a food for your dog or cat. 

    The Pet Food Label Modernization project

    In the US, the Association of American Feed Control Officials (AAFCO) is a non-regulatory group of state and federal officials responsible for writing the “model” rules and regulations for pet food. Each state adopts these regulations through its legislative process.

    In 2015, AAFCO launched the Pet Food Label Modernization (PFLM) project to clarify and update the existing regulations. The goal was to increase transparency, more closely align pet food labeling with human food labeling, and improve consumer understanding. 

    AAFCO approved the new PFLM labels in 2024. However, consumers may not consistently see them on store shelves for several years. 

    There are several reasons for the delay. Some changes require new laboratory testing, With limited facilities, companies may face long wait times. State legislatures may also need to update their laws. 

    Additionally, pet food companies may have a large back-stock of printed labels. They will need time to use up old labels and design and produce new ones. Some companies produce hundreds of brands, flavors, and sizes of pet foods, so it’s a big job.

    This all means it will take time for companies to make these changes. AAFCO has provided a six-year phase-in period for the new labels. On the plus side, some pet food companies are already using the new labels. Any new products also must sport the updated look.

    Reading pet food labels

    It’s important to note that despite these changes, basic pet food label information remains the same. Required elements include the intended species, package quantity (weight, volume, or count), feeding directions, calorie content, and the guarantor’s name and address (manufacturer or distributor).

    • The name of the food tells you its major ingredients – e.g. “beef dog food,” must contain 95% beef. 
    • If there is a qualifier, like “dinner,” “nuggets,” or “entrée,” the named ingredients must comprise 25% of the food. For example, “beef and rice formula” must contain 25% beef plus rice. There must be more beef than rice, since beef is listed first. 
    • Ingredients that follow the word “with” must be present in the food at 3% — for example, “beef dinner with giblets.”
    • A “flavor,” such as “beef flavor dinner,” may not actually contain beef meat, but rather beef digest or by-products that provide that taste.

     

    Manufacturers must list all pet food ingredients in descending order by weight. Water is heavy, so wet ingredients are listed first. For commercial dry foods, “meat” listed as the first ingredient may be a watery slurry made from that meat, and not necessarily actual meat. 

    The nutritional adequacy statement comes in two basic forms: complete and balanced; or for intermittent or supplemental feeding. 

    “Complete” means the product contains all required nutrients, and “balanced” means the nutrients are present in the correct ratios.

    Complete and balanced foods must be able to sustain the dog or cat without added supplements (other than fresh water). Manufacturers must prove this either through a feeding test…or more commonly, by chemical analysis. 

    Pet food formulators use software to analyze nutrients in each ingredient to ensure the formula meets AAFCO’s minimum nutritional requirements (nutrient profiles). 

    The nutritional adequacy statement must also specify the life stage the pet food is meant for: e.g. gestation/lactation, growth, adult maintenance, or all life stages. “All life stages” foods essentially meet the requirements for pregnancy/lactation and growth. 

    There is no life stage called “senior,” “mature,” or any similar term. Such foods need only meet the adult maintenance standard. 

    Before the PFLM project, regulators required labels to list crude protein, crude fat, crude fiber, and moisture percentages. This is no longer the case. These items must still be guaranteed, but they’re in a different place and format — e.g. fiber is now placed under carbohydrate. 

    Also, labels no longer use the term “crude” (although the tests for protein, fat, and fiber have not changed), and the format of the label is very different. 

    A look at the new pet food labels 

    In order to bring pet food labeling more in line with the familiar Nutrition Facts box on human food labels, AAFCO has created the Pet Nutrition Facts box (see image below). 

    As illustrated, the box now incorporates the guaranteed analysis and includes per quantity measurements as well as percentages. You’ll also find the calorie and nutritional adequacy statements inside this Pet Nutrition Facts box. 

    On the downside, the Pet Nutrition Facts box will become unreadable if it’s shrunk too much. On very small cans and packages, the label may not look very different at first glance. However, the order and location of information will be more consistent.

    Additional changes: expanded information

    Further changes should help clarify pet food label information. The calorie statement now shows total calories, as well as how many come from protein, fat, and carbohydrates. “Total carbohydrate” now separates out the amount of fiber (an indigestible carbohydrate). 

    Labels can now use familiar vitamin names and group them in parentheses, instead of listing only technical sources. Manufacturers can also use new safe handling instruction graphics to improve food safety.

    Understanding how to read pet food labels is essential for making informed decisions about your dog or cat’s nutrition. While it can be confusing, the PFLM project aims to improve clarity, consistency, and transparency with its new changes. 

    Ultimately, pet food labels should be easier to read and understand. This will help you choose the best products for your dog or cat’s health and well-bring. 

    Pet food labels: change takes time

    Believe it or not, pet food labels are one of the most highly regulated aspects of the whole pet food industry. Labels require certain information, and there are rules about everything, right down to font size and color. This means changing pet food labels is a major process.

    Defining pet food

    “Pet food” refers to any product that provides nutritional value to dogs or cats. This includes complete daily diets, veterinary prescription foods, treats, snacks, broths, milks, mixers, toppers, chews, and supplements. 

    Under the regulations, “pet food” is only for dogs and cats. Other animals, like gerbils, turtles, goldfish, and parrots, are known as “specialty pets.”


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    Jean Hofve, DVM, earned her Doctor of Veterinary Medicine at Colorado State University. In addition to conventional veterinary training, she studied veterinary homeopathy, homotoxicology, Reiki, and other holistic modalities. She has researched pet food and feline nutrition for nearly two decades, and is an expert on holistic pet health and the commercial pet food industry. She is an official advisor to AAFCO, the organization that sets pet food rules and standards in the U.S. and Canada. Dr. Hofve co-authored the book Holistic Cat Care.

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    Jean Hofve, DVM

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  • ZEAL Pet Food Reviews 2025: Ingredients, Pricing, Complaints, and is It Legit

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    NEW YORK, September 12, 2025 (Newswire.com)
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    Always consult with a qualified veterinarian before making changes to your pet’s diet. Pricing and availability are subject to change. Always check the official website for the most accurate details. This article contains affiliate links. If you purchase through these links, a commission may be earned at no additional cost to you.

    ZEAL Pet Food Reviews and Complaints (2025): Pros, Cons, Ingredients, Pricing, and Is It Legit?

    TL;DR Summary: ZEAL Pet Food reviews and complaints in 2025 highlight a focus on clean, ethical pet nutrition from New Zealand and Canada. Customers report strong positives in quality and sourcing, alongside some complaints about pricing and shipping.

    In This Article, You’ll Discover:

    • Why ZEAL Pet Food reviews and complaints dominate searches

    • Ingredient and recipe expectations for dogs and cats

    • The most common complaints from verified customers

    • Pros and cons mentioned across platforms

    • Pricing, refund policy, and buying options

    • Whether ZEAL Pet Food is considered legit or a scam

    Introduction: Honest ZEAL Pet Food Reviews and Complaints in 2025

    When it comes to our pets, nothing matters more than their health, happiness, and longevity. As we step into 2025, more pet owners than ever are rethinking the foods they serve their furry companions. The market has shifted from generic kibble toward premium, transparent, and sustainably sourced options. One brand that has quickly risen in popularity in this space is ZEAL Pet Food. If you’ve been searching for ZEAL Pet Food reviews and complaints in 2025, you’re not alone-thousands of pet parents want to know whether ZEAL’s air-dried and wet food recipes really live up to the buzz.

    Founded by Mr. Sidhu in New Zealand, ZEAL Pet Food presents itself as more than just a pet food company. The brand’s mission is rooted in the philosophy of nurturing a deeper connection between pets, people, and the planet. Their recipes emphasize clean proteins, natural superfoods, and ethical sourcing from New Zealand’s lush pastures and Canada’s sustainable farms. With growing awareness of pet health and the importance of nutrition, ZEAL aims to stand apart from mass-produced kibble brands that often rely on fillers and artificial additives.

    So why are so many people eager to learn about ZEAL Pet Food reviews? The answer lies in the evolving expectations of pet parents. Today’s consumers are better informed and more cautious. They read labels, seek transparency about ingredients, and want assurance that their pets’ meals are both nutritious and responsibly sourced. They also want to know what real customers are saying, not just what’s written in marketing copy. This combination of curiosity, caution, and care has made ZEAL Pet Food complaints and reviews a hot search topic.

    Transparency has become a defining factor in the pet food industry, particularly as more pet owners demand brands to disclose sourcing and production processes. With increasing awareness around the health implications of diet-both for humans and pets-pet owners are cautious about what they feed their dogs and cats. Many want to ensure that their choices are both nutritious and ethical. That’s why ZEAL Pet Food emphasizes its commitment to sourcing from sustainable farms in New Zealand and Canada, offering pet parents peace of mind along with convenience.

    At the same time, not all feedback has been positive. Some customers raise concerns about pricing, product availability, or even how their pets respond to certain recipes. That’s where a balanced look at both pros and cons becomes important. No product is perfect for every pet, and understanding the full spectrum of reviews and complaints is key to making an informed decision.

    This review is designed to provide exactly that-an unbiased, detailed, and SEO-optimized guide to ZEAL Pet Food in 2025. Whether you’re a first-time pet parent, a long-time dog or cat lover, or simply someone curious about alternative pet nutrition, you’ll find practical insights here.

    At the end of the day, the question on many minds is simple: Is ZEAL Pet Food legit? Can it deliver on its promise of natural, ethically sourced nourishment that pets love? In the sections ahead, we’ll explore its ingredient choices, review customer feedback (both positive and negative), examine pricing and refund policies, and weigh the overall pros and cons so you can decide if this brand is the right fit for your furry friend.

    Visit the Official ZEAL Pet Food Website

    What Is ZEAL Pet Food and What Makes It Better for Your Pets?

    ZEAL Pet Food positions itself as a premium brand dedicated to clean nutrition for dogs and cats. Unlike many commercial options filled with low-quality fillers, by-products, and artificial preservatives, ZEAL’s recipes highlight natural proteins, superfoods, and sustainable sourcing. The company was founded in New Zealand by Mr. Sidhu, who believed that pets deserve the same level of nutrition and care as humans. Guided by this philosophy, ZEAL focuses on creating meals that fuel vitality, support long-term health, and respect the bond between pets, their owners, and the planet.

    The product line includes both air-dried recipes and wet food meals for dogs and cats. Air-dried food appeals to pet parents who want the convenience of dry food with the nutritional density of raw ingredients. By slowly drying meats and superfoods, ZEAL locks in flavor and nutrients without relying on synthetic additives. Their wet food, meanwhile, is designed to mimic a pet’s instinctive cravings for high-moisture meals, providing rich protein content and clean hydration with every serving.

    So how does ZEAL Pet Food “work” in practical terms? The idea is to bridge the gap between raw feeding and convenience. Many owners know raw diets can be healthier, but they’re also time-consuming, messy, and expensive. ZEAL solves this by preparing air-dried meals that retain raw-like benefits-high protein, nutrient density, and minimal processing-while still being easy to scoop and serve. For cats, who often struggle with hydration, ZEAL’s wet food supports better water intake while satisfying their carnivorous instincts.

    Beyond nutrition, ZEAL emphasizes ethical and sustainable sourcing. New Zealand’s grass-fed pastures and Canada’s sustainable farms supply the clean proteins used in their formulas. This appeals to eco-conscious consumers who want assurance that their purchases align with responsible practices. ZEAL markets itself not only as a provider of pet food but as a steward of environmental responsibility and animal welfare.

    Customer reviews often note the difference in how pets respond when switching to ZEAL. Reports include shinier coats, improved digestion, and higher energy levels. While these outcomes vary from pet to pet, they illustrate the brand’s positioning as a step above mainstream kibble brands. For many owners, ZEAL represents peace of mind-they know what’s in the food, where it comes from, and how it was made.

    At the same time, ZEAL acknowledges that no one formula works for every pet. Dogs and cats have unique needs depending on breed, age, and health status. The company frames its recipes as thoughtfully designed for broad nutritional support, but it encourages owners to consult with veterinarians when making dietary changes. This responsible framing helps position ZEAL as a brand aware of the nuances of pet nutrition.

    In short, ZEAL Pet Food works by combining transparency, nutrition, and convenience. It offers an instinct-driven approach to pet feeding without forcing owners to compromise between quality and practicality. For pet parents searching for reviews and complaints in 2025, the appeal is clear: ZEAL aims to deliver trustworthy meals that align with modern values of health, sustainability, and love for our animals.

    Explore How ZEAL Pet Food Works

    Ingredient Breakdown

    One of the main reasons pet parents search for ZEAL Pet Food reviews and complaints is to understand what goes into each recipe. Ingredient transparency is critical in 2025. More owners read labels, research sourcing, and look for signs of ethical practices before feeding their pets a new diet. ZEAL addresses this by highlighting its use of clean proteins, nutrient-rich superfoods, and sustainable farming sources. While full ingredient panels differ by recipe, several key themes define the brand’s approach.

    First, ZEAL places emphasis on real animal proteins. Their air-dried and wet food options often feature beef, chicken, or other meats as the primary ingredient. This aligns with the natural carnivorous needs of dogs and cats, ensuring protein makes up the foundation of their diets. By sourcing meats from New Zealand’s grass-fed pastures and Canada’s farms, ZEAL underscores its commitment to quality and traceability.

    Second, ZEAL incorporates natural superfoods to provide added nutrition. While formulas vary, common inclusions may feature vegetables, fruits, or herbal additions designed to supply fiber, antioxidants, and vitamins. These ingredients aim to support overall wellness, including digestion, immune strength, and coat health. Unlike some mainstream brands, ZEAL avoids artificial fillers or by-products that dilute nutritional value.

    Third, the company stresses its air-drying process as a nutritional safeguard. Instead of relying on high-heat extrusion, which strips nutrients from food, ZEAL uses slow air-drying methods to retain more of the raw benefits. This process also enhances shelf stability without the need for harsh preservatives. For wet food recipes, moisture-rich cooking methods preserve flavor and ensure cats and dogs receive the hydration benefits that mimic instinctual diets.

    For many consumers, the absence of artificial additives and fillers is one of ZEAL’s strongest selling points. According to customer feedback, pet owners appreciate that the brand avoids common problem ingredients such as wheat, soy, corn, or synthetic coloring. This “clean label” approach resonates with health-conscious owners seeking diets closer to what nature intended.

    That said, it’s important to note a disclaimer: ingredient lists can vary depending on recipe and region. Always read the packaging carefully before purchasing. While ZEAL markets itself as clean and ethical, pet parents should verify the exact formula that suits their dog or cat. For pets with allergies or sensitivities, a veterinarian should review the label to ensure compatibility.

    From a compliance standpoint, ZEAL emphasizes traceability and sustainability. Pet owners are increasingly aware that what goes into their animals’ bowls affects not only health but also the planet. ZEAL taps into this awareness by sourcing meats responsibly and marketing its supply chain as both ethical and transparent.

    In conclusion, ZEAL’s ingredient philosophy centers on simplicity, quality, and responsibility. While each recipe differs, the guiding principles remain consistent: clean proteins, nutrient-rich additions, and minimal processing. For pet parents comparing options in 2025, this positions ZEAL as a premium choice in a crowded market.

    See ZEAL Ingredients and Recipes Here

    Pros and Cons of ZEAL Pet Food

    When evaluating ZEAL Pet Food reviews and complaints, the most balanced approach is to look at both the positives and negatives mentioned by real customers. Every product in the pet food market carries strengths and weaknesses, and ZEAL is no exception. Understanding these details helps pet parents make informed decisions about whether the brand is a good fit for their dogs or cats.

    Pros of ZEAL Pet Food

    One of the most significant advantages is the quality of ingredients. ZEAL highlights clean proteins sourced from New Zealand and Canada, paired with natural superfoods. This appeals to owners who are wary of artificial fillers, by-products, or synthetic preservatives. Many customers report that their pets experience healthier coats, improved digestion, and steady energy levels after switching to ZEAL.

    Another positive is nutritional transparency. The brand frames its products as responsibly sourced and carefully air-dried to retain more of the natural nutrient profile. For pet parents seeking diets that mimic raw feeding without the challenges of handling raw meat, ZEAL offers a convenient middle ground. The air-drying process locks in flavor while avoiding the nutrient losses common in heavily processed kibble.

    The company also earns praise for its sustainability philosophy. ZEAL emphasizes ethical sourcing, which resonates with eco-conscious consumers who want reassurance that their purchase supports responsible farming practices. With a growing cultural focus on traceability in food production, this aspect strengthens the brand’s legitimacy.

    Lastly, customer feedback often highlights palatability. Dogs and cats seem to enjoy both the air-dried and wet food options, which is critical for owners who struggle with picky eaters. The moisture-rich wet food, in particular, supports hydration for cats while offering flavors that align with their natural instincts.

    Cons of ZEAL Pet Food

    On the downside, one recurring complaint is pricing. As a premium pet food brand, ZEAL is priced higher than many mainstream alternatives. While the cost reflects ingredient quality and sourcing standards, it may not be practical for every household budget. Some pet parents mention that feeding larger dogs exclusively with ZEAL becomes costly over time.

    Another issue noted in reviews is availability. Certain recipes sell out quickly, especially limited-run wet food packs. This creates frustration for loyal customers who want consistency in their pets’ diets. In some regions, shipping delays have also been reported, adding to the complaints.

    Adjustment challenges are another area of concern. Not every pet adapts to ZEAL immediately. Some owners report mild digestive upset during the transition phase. This is a common occurrence when switching foods, but it highlights the importance of gradual introduction and consultation with veterinarians.

    Finally, while ZEAL emphasizes transparency, some customers feel the brand could provide even more detailed ingredient breakdowns and nutritional analysis per recipe. For highly health-conscious pet parents, full clarity on vitamins, minerals, and calorie counts matters as much as protein sourcing.

    Balanced Takeaway

    The pros of ZEAL Pet Food-quality ingredients, sustainability, transparency, and strong palatability-position the brand as a premium option in 2025. The cons, primarily related to pricing, availability, and adjustment periods, reflect common trade-offs found in the premium pet food category.

    See If ZEAL Pet Food Is Right for You

    The Biggest Complaints About ZEAL Pet Food

    When researching ZEAL Pet Food reviews and complaints in 2025, it’s important to note that no brand, even one with strong ethical values, is immune to customer concerns. While many pet parents highlight the premium quality and nutritional benefits of ZEAL’s dog food and cat food, there are recurring issues that prospective buyers often mention. Below, we’ll break down the most common complaints-covering shipping delays, refund challenges, product cost, and pet preferences-so you can see a realistic picture before making a purchase decision.

    Shipping Delays and Availability Issues

    One of the most common ZEAL Pet Food complaints involves shipping times. Some customers report that orders take longer than expected to arrive, especially during peak seasons or promotional sales such as the 20% OFF WELCOME2O discount. Additionally, certain items-particularly the popular Wet Food Variety Pack and the Beef Recipe Air-Dried Food for Dogs-sell out quickly, leaving pet owners frustrated when they try to reorder. While this can be seen as a sign of high demand, it also means some pets must adjust to different recipes when their favorites are temporarily unavailable.

    Higher Price Point Compared to Mass-Market Brands

    Pricing is another frequent discussion point in ZEAL Pet Food reviews. Because the brand emphasizes ethically sourced proteins and natural superfoods from New Zealand and Canada, the price per serving can be higher than mainstream grocery store kibble. For small pets or occasional feeding, many owners find the cost manageable, but households with multiple large dogs often mention that feeding ZEAL exclusively can become expensive. Some reviewers recommend using ZEAL as a supplement to other diets rather than as the sole source of nutrition, while others are willing to pay the premium for peace of mind.

    Adjustment Period for Pets

    Transitioning to a new food can be tricky, and some pet parents have noted that their dogs or cats experienced temporary digestive upset-such as softer stools or pickiness-during the switch to ZEAL Pet Food. This is a common issue across many premium pet food brands when switching from lower-quality kibble, as pets’ digestive systems adjust to richer, less processed ingredients. ZEAL typically recommends a gradual transition period, blending a small portion of ZEAL with the current food and increasing the amount over a week or more.

    Customer Service and Communication Concerns

    A smaller but noteworthy portion of ZEAL Pet Food complaints relates to customer service responsiveness. Some customers report that getting timely updates on order status or resolving issues can take longer than expected. Others note that response times have improved but still leave room for growth, especially when handling refund policy requests or questions about shipments.

    Key Takeaways

    While ZEAL Pet Food reviews in 2025 highlight strong positives such as natural ingredients and sustainable sourcing, potential buyers should also be aware of the main challenges. Complaints about ZEAL Pet Food tend to center on delayed shipping, premium pricing, and pet adaptation periods. Transparency and proactive communication remain areas where customers would like to see more progress.

    See Why Some Customers Complain About ZEAL Pet Food

    Positive Reviews: Why Customers Like ZEAL Pet Food

    While ZEAL Pet Food complaints exist, a large share of feedback from real customers leans positive. In 2025, many pet owners are turning to premium brands that provide more than basic nutrition, and ZEAL has carved out a strong reputation for quality, sustainability, and visible pet health results. Across online platforms like TikTok, Reddit threads, pet owner blogs, and Facebook groups, customers share why they continue to purchase ZEAL for their dogs and cats.

    Quality Ingredients and Visible Health Benefits

    One of the most repeated praises in ZEAL Pet Food reviews is the noticeable difference in pet health. Owners report shinier coats, better digestion, and higher energy levels after switching to ZEAL’s air-dried or wet food recipes. For dogs, improved stool quality and reduced allergies are commonly cited benefits. Cat owners often note stronger appetites and more hydration support when feeding the wet recipes. These visible changes give pet parents confidence that they are investing in their pets’ long-term well-being.

    Palatability and Picky Eaters

    A common struggle for pet owners is finding food their pets will consistently eat. Positive feedback for ZEAL often mentions how much dogs and cats enjoy the taste of both the air-dried and wet food lines. On TikTok, videos show pets eagerly waiting at mealtime for ZEAL products, while Reddit posts highlight success stories from owners who struggled with picky eaters in the past. Palatability is a major advantage for a brand positioning itself in the premium segment.

    Ethical and Sustainable Sourcing

    In today’s market, consumers value more than taste and nutrition-they want assurance about where ingredients come from. ZEAL earns praise for sourcing meats from New Zealand’s grass-fed pastures and Canada’s sustainable farms. Many reviews emphasize that this transparency and sustainability make them feel better about spending more on premium food. Pet owners often highlight that they see ZEAL as not just a food purchase but an ethical lifestyle choice.

    Convenience Without Compromise

    Pet parents also like that ZEAL bridges the gap between raw feeding and everyday convenience. Raw diets are popular but difficult to manage, and many reviewers appreciate that ZEAL’s air-dried recipes deliver raw-like benefits without the hassle. Convenience matters for busy families, and the ability to scoop, store, and serve high-quality meals is a strong selling point.

    Community and Brand Philosophy

    Another reason customers recommend ZEAL is its brand identity. The company positions itself as more than a pet food business-it emphasizes the bond between pets, owners, and the natural world. This resonates with modern consumers who prefer supporting brands with a mission. On Instagram and other platforms, ZEAL encourages pet owners to share photos of their pets enjoying meals, which builds a sense of community.

    Takeaway From Positive Reviews

    From quality ingredients to ethical sourcing, ZEAL Pet Food reviews show why many owners remain loyal. While the brand’s price point is higher, satisfied customers view it as an investment in pet health and sustainability. The combination of transparency, visible results, and strong palatability keeps ZEAL at the forefront of premium pet food choices in 2025.

    See Why Customers Recommend ZEAL Pet Food

    Is ZEAL Pet Food Legit or a Scam?

    When researching ZEAL Pet Food reviews and complaints in 2025, one of the most common questions pet parents ask is: Is ZEAL Pet Food legit or a scam? With so many new pet food companies entering the market, it’s natural for consumers to be cautious. Pet owners want to know whether ZEAL lives up to its promises of high-quality, ethically sourced nutrition-or if it’s just another brand with flashy marketing.

    Signs That ZEAL Pet Food Is Legit

    Several aspects of ZEAL Pet Food’s business model reinforce its legitimacy. First, the company is transparent about its origins in New Zealand and its partnership with sustainable Canadian farms, giving buyers clear information about where key ingredients are sourced. This is important in a pet food industry where opaque sourcing often leads to consumer skepticism.

    Second, ZEAL emphasizes that its air-dried and wet food recipes contain no artificial fillers, additives, or low-quality by-products. While ingredient lists vary by product (always check the official website for the most up-to-date details), many customers report that the food aligns with the clean-label promises. The emphasis on real meat proteins and nutrient-rich superfoods further strengthens its positioning as a premium pet food brand.

    Third, ZEAL offers a refund policy through its official site, which is often cited in positive reviews. A money-back option, when available, gives pet parents reassurance that the company stands behind its products. The website also highlights free shipping on orders over $50 and promotions such as the 20% OFF first order with code WELCOME2O, signaling transparency around costs and incentives.

    Concerns and Complaints to Consider

    On the flip side, some consumers have shared concerns that contribute to the search for ZEAL Pet Food complaints. The most frequent issue mentioned is pricing. As a premium brand that relies on ethical sourcing and air-dried preparation methods, ZEAL tends to cost more than conventional kibble options. While some pet parents feel the benefits justify the expense, others find it difficult to sustain long term-particularly for households with multiple or large pets.

    Another concern involves availability and shipping reliability. Popular products like the Beef Recipe Air-Dried Food for Dogs and the Wet Food Variety Pack have occasionally sold out, causing frustration for owners who need consistent access to a formula their pets enjoy. A handful of reviews also mention longer shipping times than expected during peak ordering periods, though experiences vary by location.

    Finally, there are scattered reports of digestive adjustments during the initial switch to ZEAL, particularly for sensitive pets. This is not unique to this brand-any dietary change can result in temporary stomach upset. Many veterinarians recommend gradually transitioning pets over 7-10 days to reduce these issues.

    Verdict on Legitimacy

    After reviewing both the positive feedback and the most common concerns, it is reasonable to conclude that ZEAL Pet Food is a legitimate pet food brand in 2025. It is not a scam; rather, it is a premium option that emphasizes quality ingredients, sustainability, and pet wellness. However, potential buyers should carefully review the ingredient labels, consult their veterinarians, and weigh the higher price point against the potential benefits for their pets.

    Learn the Facts About ZEAL Pet Food

    Expert Insights and Industry Research

    When analyzing ZEAL Pet Food reviews and complaints in 2025, it’s helpful to step back and look at the bigger picture. The pet nutrition industry has changed dramatically over the last decade, driven by consumer demand for clean ingredients, sustainability, and transparency. Experts, veterinarians, and industry analysts all point to the same trend: pet owners are treating their animals more like family members, and that mindset extends to what goes into their bowls.

    The Rise of Premium Pet Nutrition

    According to industry reports, premium and natural pet food categories continue to grow faster than traditional kibble segments. This growth is fueled by owners who want diets free from artificial fillers, by-products, and excessive processing. Brands like ZEAL Pet Food fit directly into this trend, offering air-dried and wet recipes that provide more natural nutrition without the complexity of raw feeding.

    Experts highlight that this shift reflects a broader cultural movement. Pet parents are now more likely to research brands online, compare ingredient sourcing, and even share feedback on platforms like TikTok, Reddit, and consumer watchdog sites. This transparency has reshaped the market, forcing brands to adapt or risk being left behind. ZEAL’s emphasis on traceable ingredients from New Zealand and Canada aligns with the values driving this demand.

    Affordability and Accessibility Challenges

    While premium nutrition is on the rise, experts caution that affordability remains a barrier for many households. Veterinary professionals often note that high-quality diets like ZEAL can deliver measurable benefits-such as improved digestion, shinier coats, and fewer allergy symptoms-but they are priced higher than mass-market options. For some families, this means using ZEAL as a supplemental food rather than a full-time diet. Industry research suggests this hybrid approach will continue gaining traction in 2025, as owners balance quality and cost.

    Consumer Sentiment and Trust

    Research from pet owner surveys shows that trust is one of the most important factors when choosing a pet food brand. In the wake of recalls and controversies within the industry, consumers are skeptical of brands that lack transparency. ZEAL attempts to address this with its clean label promises, sustainability messaging, and absence of artificial additives. While complaints about pricing and shipping persist, the brand’s focus on ethical sourcing contributes to stronger trust among its core customers.

    Veterinary Perspectives

    Many veterinarians advise caution when switching diets but acknowledge that higher-quality foods like ZEAL can be beneficial. The key, experts say, is monitoring each pet’s response, since no single formula is perfect for all animals. Veterinary insights stress the importance of gradual transition, hydration support (especially for cats), and matching the food to a pet’s age, size, and health needs.

    Industry Outlook for 2025 and Beyond

    Looking ahead, analysts predict that pet food brands emphasizing sustainability, transparency, and ethical sourcing will continue to capture market share. ZEAL fits squarely into this category. While it is not without its drawbacks, the brand aligns with consumer trends shaping the industry: informed decision-making, premium positioning, and values-driven purchasing.

    For buyers comparing ZEAL Pet Food reviews and complaints, expert insights confirm that the brand reflects where the market is headed. It is part of a larger movement toward nutrition that prioritizes both pets and the planet.

    Comparing ZEAL Pet Food vs Alternatives in 2025

    When exploring ZEAL Pet Food reviews and complaints, many pet parents naturally want to know how it stacks up against other popular options in 2025. With an ever-growing number of premium dog food and cat food brands, it can be challenging to determine which one offers the best balance of nutrition, quality, sustainability, and affordability. Below is a breakdown of how ZEAL Pet Food compares to common alternatives across several key categories.

    Ingredients and Nutritional Transparency

    One of the standout features in ZEAL Pet Food reviews is the brand’s use of ethically sourced proteins such as grass-fed beef from New Zealand and responsibly raised meats from Canada. Many mainstream kibble brands still rely on fillers like corn, wheat, or artificial preservatives, which some pet parents are actively trying to avoid. Competitors in the premium space may also use high-quality proteins, but reviewers often note that ZEAL provides clear communication about sourcing, which builds consumer trust.

    Air-Dried vs. Traditional Kibble

    Standard kibble is convenient and affordable, but it’s often processed at high heat, which can reduce nutrient density. ZEAL differentiates itself with its air-dried recipes, a method that helps preserve vitamins, minerals, and flavor while maintaining shelf stability. This approach positions ZEAL as a convenient alternative to raw feeding-appealing to owners who want the benefits of less processed food without the mess or storage challenges of raw diets. Competing brands such as conventional dry kibble producers may not offer the same air-dried option, though some freeze-dried brands compete in a similar category.

    Pet Palatability and Digestive Health

    Many positive ZEAL Pet Food reviews come from owners of picky eaters. Dogs and cats that previously turned their noses up at meals are often reported to eat ZEAL eagerly, especially the Beef Recipe Air-Dried Food for Dogs and the Wet Food for Cats. On the other hand, some owners report mild digestive adjustments when first switching, which is not unusual when introducing a new food. Competing brands may use flavor enhancers to encourage eating, but some customers appreciate ZEAL’s reliance on natural flavors and superfoods.

    Pricing and Value for Money

    Pricing remains a major point of contention in ZEAL Pet Food complaints. Compared to big-box kibble brands, ZEAL is more expensive per serving. Some competitors also offer premium natural diets, but ZEAL’s reliance on responsible farming practices often places it at a higher price point. While some pet owners are happy to pay more for the assurance of clean, high-quality ingredients, others feel the cost limits their ability to feed ZEAL exclusively, especially for larger pets with higher caloric needs.

    Brand Trust and Reputation

    In a market where consumers are wary of hidden fillers, ZEAL’s commitment to transparency and sustainability resonates strongly. Reviews frequently highlight the brand’s mission of providing nature-inspired nutrition and its connection to New Zealand and Canadian farms. Compared to some mass-market alternatives, ZEAL benefits from a reputation for authenticity, but as with any brand, customer experiences vary-some negative feedback centers on shipping delays and limited product availability.

    Final Thoughts on Alternatives

    When compared to other dog and cat food options in 2025, ZEAL Pet Food stands out for its premium ingredients, ethical sourcing, and natural approach to pet nutrition. While cost and availability remain concerns, the majority of positive reviews suggest that many pet parents find the investment worthwhile.

    Compare ZEAL Pet Food With Alternatives Today

    Pricing, Refund Policy, and Where to Buy

    For pet parents searching ZEAL Pet Food reviews and complaints in 2025, cost and availability often rank among the most important factors. While ZEAL positions itself as a premium option in the pet food market, prospective buyers want to know what they’ll pay, how refunds work, and where they can safely purchase authentic products.

    ZEAL Pet Food Pricing

    ZEAL offers a range of air-dried and wet food recipes for both dogs and cats, with pricing that reflects its premium sourcing and production methods.

    As of 2025, listed examples include:

    • Beef Recipe Air-Dried Food for Dogs – around $29.46

    • Beef Recipe Wet Food for Dogs – around $54.45

    • Beef Recipe Wet Food for Cats – around $54.45

    • Chicken Recipe Air-Dried Food for Dogs – around $29.46

    The brand also promotes seasonal and introductory deals, such as 20% OFF your first order with code WELCOME2O and free shipping on orders over $50. These offers help offset costs, though long-term feeding with ZEAL remains more expensive than conventional kibble brands.

    Pricing Disclaimer: Always check the official website for the most current pricing. Product costs, availability, and promotional codes can change at any time.

    Refund Policy

    Another area customers search for in ZEAL Pet Food complaints involves refunds. ZEAL offers a refund policy through its official website. If a customer is not satisfied with their order, they can typically reach out to or call +1 (805) 331-5308 for assistance. While refund terms vary by situation, the presence of a money-back option gives buyers confidence that ZEAL stands behind its products. Reviews suggest that while most refund requests are processed, customers occasionally experience slower-than-expected response times-highlighting an area where service improvements would be welcomed.

    Where to Buy ZEAL Pet Food

    For authenticity and eligibility for promotions or refunds, ZEAL recommends purchasing directly through its official website:

    Check Current Pricing for ZEAL Pet Food

    Buying from third-party resellers carries the risk of counterfeit or expired products, which can be harmful to pets. This is especially important in 2025, as fraudulent sellers continue to target popular premium brands. Reviews show that customers who purchased from unofficial sources often faced challenges with product quality or refund eligibility.

    Counterfeit Warning

    To avoid disappointment, always order ZEAL Pet Food through the official site or trusted retail partners listed by the company. This ensures your pet receives fresh, authentic products and protects you from scams.

    Bottom Line on Pricing and Refunds

    ZEAL is a premium-priced option compared to mass-market kibble, but its emphasis on clean proteins, natural superfoods, and ethical sourcing is the main reason customers justify the investment. The refund policy adds another layer of reassurance, though some reviews suggest room for faster communication during the process. For pet parents comparing options, the official ZEAL store remains the safest and most reliable place to buy.

    Safety, Risks, and Responsible Use

    For anyone researching ZEAL Pet Food reviews and complaints in 2025, safety is one of the most important topics. Pet parents want assurance that what they’re feeding their dogs or cats is not only nutritious but also safe. ZEAL positions itself as a brand built on clean, natural ingredients, but like all foods, there are considerations and best practices to keep in mind.

    General Safety of ZEAL Pet Food

    ZEAL highlights its use of ethically sourced proteins and natural superfoods, with no artificial fillers, preservatives, or synthetic coloring. This aligns with consumer expectations for a “clean label” diet. Many reviewers note improvements in pet health when switching, reporting benefits like shinier coats, improved digestion, and more energy. From a safety standpoint, the brand’s reliance on air-drying processes instead of high-heat extrusion also helps preserve nutrient integrity without relying on harsh additives.

    Potential Risks to Consider

    Despite these positives, it’s important to acknowledge potential risks mentioned in ZEAL Pet Food complaints.

    The most common include:

    • Digestive Upset During Transition: Switching a pet’s diet too quickly can cause stomach sensitivity, diarrhea, or loss of appetite. Gradual introduction over 7-10 days is recommended.

    • Allergies or Sensitivities: Even high-quality proteins like beef or chicken can trigger allergies in some pets. Owners of sensitive pets should carefully review labels and consult with veterinarians before making changes.

    • Pricing Limitations: While not a health risk, some reviewers highlight that the cost of feeding ZEAL exclusively can strain budgets. Cutting corners by mixing premium food with cheaper alternatives may lead to inconsistent nutrition if not done thoughtfully.

    Responsible Feeding Practices

    Veterinarians stress that no single diet is universally perfect.

    Responsible use of ZEAL Pet Food includes:

    • Reading ingredient labels carefully for each recipe

    • Consulting a vet before introducing ZEAL to pets with existing health conditions

    • Monitoring pets closely during the first weeks of feeding

    • Ensuring portion sizes align with a pet’s age, size, and activity level

    • Providing plenty of fresh water alongside meals, especially with air-dried formulas

    For cats, hydration is particularly important. While ZEAL’s wet food helps support moisture intake, owners should still encourage water drinking to maintain kidney and urinary health.

    Regulatory and Compliance Notes

    ZEAL markets its products as compliant with quality and sourcing standards, though customers should always double-check for recalls or regional regulations. As with any premium pet food, buyers should also ensure they purchase directly from the official website or authorized sellers to avoid counterfeit risks.

    Bottom Line on Safety and Risks

    Based on available feedback, expert perspectives, and consumer reports, ZEAL Pet Food is generally safe when used responsibly. Most risks come not from the product itself but from improper transitioning, pre-existing sensitivities, or counterfeit products purchased outside official channels. Responsible feeding and vet consultation help minimize these issues and ensure pets benefit from ZEAL’s natural, ethically sourced recipes.

    Learn Safe Feeding Practices With ZEAL Pet Food

    User Testimonials and Case Studies

    To fully understand ZEAL Pet Food reviews and complaints in 2025, it helps to hear directly from the people who have fed it to their pets. While no two pets are alike, testimonials and case studies provide valuable context about how ZEAL performs in real households. Feedback comes from a wide spectrum of owners, including everyday pet parents, health-conscious families, and even niche groups such as biohackers and preparedness communities.

    Everyday Pet Parents

    Many testimonials highlight how ZEAL helped solve common mealtime struggles. One dog owner reported that her Labrador, previously uninterested in mealtime, began eating enthusiastically once switched to ZEAL’s air-dried recipes. A cat owner shared that her senior tabby showed renewed energy and better hydration when fed the Beef Recipe Wet Food for Cats. These personal accounts reinforce ZEAL’s reputation for palatability and quality nutrition.

    Health-Conscious Families

    Some households compare ZEAL to their own shift toward clean eating. Parents who avoid fillers and artificial additives in their own diets often extend the same expectations to their pets. In these case studies, ZEAL’s traceable sourcing and natural ingredient lists make owners feel confident they’re providing meals aligned with their family’s health values. Owners in this group frequently report improvements in coat shine, digestion, and long-term vitality.

    Preparedness Communities

    Interestingly, ZEAL has also gained traction among preparedness and sustainability-focused groups. Members highlight the air-dried recipes as shelf-stable, convenient, and easy to store. One testimonial from a preparedness enthusiast described keeping ZEAL as part of a household rotation strategy, noting that it offered peace of mind in case of emergencies where raw food or fresh meat wasn’t available.

    Biohackers and Alternative Wellness Circles

    Pet owners who are active in wellness and biohacking communities often share testimonials about experimenting with their pets’ diets. ZEAL’s emphasis on natural proteins and low-processing techniques resonates with these groups, who tend to analyze ingredient quality with the same scrutiny they apply to human supplements. Reviews from these circles often highlight specific benefits like better digestion or energy regulation.

    Balanced Case Studies

    Not all stories are entirely positive, and these add balance to the conversation. One case involved a German Shepherd with a sensitive stomach that struggled during the first two weeks of transitioning to ZEAL. The owner later adjusted by mixing ZEAL with the previous kibble during the transition, which resolved the issue. Another case study involved a household with three large dogs, where cost became the main challenge. Although the dogs thrived on the recipes, the owner ultimately used ZEAL as a supplemental food rather than a full replacement.

    Takeaway From Testimonials

    The variety of testimonials shows that ZEAL Pet Food reviews are not one-size-fits-all. Positive feedback centers on taste, ingredient quality, and visible health improvements. Challenges most often involve pricing, shipping, or adjustment periods. These real-life stories confirm that ZEAL delivers on its promises for many families, but potential buyers should weigh their own pet’s needs and budget carefully.

    Read Verified Experiences With ZEAL Pet Food

    Frequently Asked Questions About ZEAL Pet Food Reviews and Complaints

    1. Is ZEAL Pet Food safe for my pet?

    Yes, ZEAL Pet Food is made with natural proteins and superfoods, with no artificial fillers or preservatives. As with any diet change, consult your veterinarian before switching.

    2. Where is ZEAL Pet Food made?

    ZEAL sources its proteins from New Zealand grass-fed pastures and Canada’s sustainable farms, ensuring traceability and quality.

    3. What types of products does ZEAL offer?

    ZEAL provides air-dried recipes and wet food options for both dogs and cats. These aim to balance convenience, nutrition, and instinctual palatability.

    4. Why is ZEAL Pet Food more expensive than regular kibble?

    The higher price reflects premium ingredients, ethical sourcing, and air-drying methods. While it costs more, many customers see it as an investment in long-term pet health.

    5. What are the most common complaints about ZEAL?

    The biggest complaints involve pricing, shipping delays, and adjustment periods for pets with sensitive stomachs. These are common issues across premium brands.

    6. How should I transition my pet to ZEAL Pet Food?

    Experts recommend mixing ZEAL with your current food over 7-10 days, gradually increasing the ZEAL portion to avoid digestive upset.

    7. Can picky eaters enjoy ZEAL Pet Food?

    Yes, many reviews highlight that picky dogs and cats respond well to ZEAL’s flavors, particularly the Beef Recipe Air-Dried Food and wet cat food varieties.

    8. Is ZEAL Pet Food available in stores or only online?

    The safest option is to order directly from the official ZEAL Pet Food website. This ensures authenticity and eligibility for discounts or refunds.

    9. What is the ZEAL refund policy?

    ZEAL offers a refund option through its official site. Customers can contact shop@zealpetfood.com or call +1 (805) 331-5308 for assistance. Response times may vary.

    10. Are there risks of counterfeit ZEAL products?

    Yes. Buying from unauthorized resellers increases the risk of expired or fake products. To avoid this, purchase only from ZEAL’s official site or approved partners.

    11. Does ZEAL Pet Food help with allergies?

    Some owners report reduced allergy symptoms after switching, but results vary. Always consult a veterinarian if your pet has known allergies.

    12. How do I know if ZEAL Pet Food is legit or a scam?

    ZEAL is considered a legitimate premium pet food brand. Its sourcing, refund policies, and customer testimonials confirm its legitimacy, though buyers should be aware of the higher price point and availability challenges.

    Find Answers to More ZEAL Questions Here

    Bonus Tips: How to Avoid ZEAL Pet Food Complaints

    One of the best ways to make sure your experience with ZEAL Pet Food is positive is to learn from the challenges others have faced. Many ZEAL Pet Food complaints in 2025 revolve around issues that can often be avoided with simple preparation. Below are practical tips that can help you prevent common frustrations and get the most value from your purchase.

    1. Order Direct From the Official Website

    The majority of counterfeit or expired product complaints come from purchases made through unauthorized resellers. To avoid this risk, always buy directly from the official ZEAL Pet Food website. This ensures you receive authentic products, eligible discounts, and access to the refund policy if needed.

    2. Track Shipments Proactively

    Shipping delays are one of the most frequent ZEAL Pet Food complaints. After placing an order, track your shipment closely using the confirmation email or carrier updates. Planning ahead by ordering before your current supply runs out also reduces stress if delays occur.

    3. Transition Pets Slowly to Avoid Digestive Issues

    Digestive upset is a common problem when switching foods too quickly. To prevent this, introduce ZEAL gradually over 7-10 days, starting with small portions mixed into your pet’s current food. This gives their digestive system time to adapt to the richer, more nutrient-dense formulas.

    4. Review Refund and Return Policies Before Purchase

    Knowing the refund process in advance helps avoid frustration if you need to return or exchange an order. Save ZEAL’s support contact information: shop@zealpetfood.com and +1 (805) 331-5308. If issues arise, reach out quickly with order details to speed up resolution.

    5. Consult Your Veterinarian for Allergies and Sensitivities

    Even premium foods can trigger sensitivities in some pets. If your dog or cat has a history of allergies, share the ZEAL ingredient list with your vet before transitioning. This ensures you avoid unnecessary health issues and reduces the chance of wasting money on a formula that isn’t suitable.

    6. Set Realistic Expectations About Pricing

    ZEAL is a premium brand, and its cost reflects the sourcing and air-drying methods used. To manage expectations, budget accordingly or consider using ZEAL as a supplement rather than a full-time diet for larger pets. This helps balance cost while still providing high-quality nutrition.

    7. Avoid Anonymous Reviews and Rely on Verified Sources

    When reading ZEAL Pet Food reviews, focus on verified buyers and trusted platforms. Anonymous or unverified reviews may exaggerate problems or promote biased opinions. Verified testimonials provide a more accurate view of the product’s strengths and weaknesses.

    Final Takeaway

    Most ZEAL Pet Food complaints can be avoided with proactive steps. Ordering from the official website, planning for shipping, transitioning pets gradually, and consulting with veterinarians all help ensure a smoother experience. By setting realistic expectations about pricing and relying on trustworthy feedback, pet parents can maximize the value of their purchase.

    Shop ZEAL Pet Food With Confidence Here

    Final Verdict: Should You Try ZEAL Pet Food in 2025?

    After examining ZEAL Pet Food reviews and complaints in 2025, the big question remains: should you give it a try for your dog or cat? Like all premium brands, ZEAL has its strengths and drawbacks, and whether it’s the right choice depends on your pet’s needs, your values, and your budget.

    Why ZEAL Stands Out

    ZEAL earns strong praise for its ingredient quality, ethical sourcing, and transparent philosophy. The use of New Zealand and Canadian proteins, combined with air-drying techniques, makes the food more nutrient-dense than mass-produced kibble. Many pet owners highlight noticeable improvements in digestion, coat shine, hydration, and energy levels. The brand also resonates with eco-conscious families who want to align their purchases with sustainability.

    What to Keep in Mind

    At the same time, no brand is without trade-offs. ZEAL Pet Food complaints most often focus on pricing, shipping delays, and initial digestive adjustment. For households with multiple large dogs, the higher price point can be a challenge. While promotions like 20% OFF first orders help, long-term budgeting is necessary. Shipping delays and product sellouts are another recurring concern, especially for popular items such as the Beef Recipe Air-Dried Food for Dogs or Wet Food Variety Pack. Pet parents who plan ahead and track orders closely tend to manage this better.

    Who ZEAL Is Best Suited For

    Based on reviews and case studies, ZEAL is best suited for:

    • Pet owners seeking clean, filler-free diets

    • Families that prioritize ethical and sustainable sourcing

    • Owners of picky eaters who respond to palatable recipes

    • Pet parents willing to budget for premium nutrition

    On the other hand, ZEAL may not be ideal for those seeking the lowest-cost option, or for pets with very specific dietary restrictions that require specialized veterinary diets.

    Verdict on Legitimacy

    ZEAL is not a scam. It is a legitimate premium pet food brand backed by transparent sourcing, sustainable practices, and customer testimonials. The brand’s legitimacy is further supported by its refund policy and emphasis on consumer trust. While the company still faces challenges with pricing and availability, its commitment to quality and sustainability sets it apart in a crowded pet food market.

    Final Word for 2025

    If you’re considering ZEAL Pet Food, the decision comes down to priorities. For pet parents who value natural ingredients, sustainability, and visible health benefits, ZEAL is worth the investment. For those primarily focused on affordability or instant availability, it may not be the best fit.

    Overall, ZEAL stands as a strong example of where the pet food industry is headed in 2025: cleaner, more responsible, and more transparent nutrition for dogs and cats.

    Decide If ZEAL Pet Food Works for Your Pet

    Contact Information

    For questions about orders, shipping, or refunds, reach out directly to ZEAL Pet Food’s support team. To ensure fast and accurate assistance, contact the company through these official details:

    • Company: ZEAL Pet Food

    • Email: shop@zealpetfood.com

    • Phone (US): +1 (805) 331-5308

    • Address: 2400 E Francis St, Ontario, CA 91761-7728

    Disclaimers

    Publisher Responsibility Disclaimer: The publisher of this article has made every effort to ensure accuracy at the time of publication. We do not accept responsibility for errors, omissions, or outcomes resulting from the use of the information provided. Readers are encouraged to verify all details directly with the official source before making a purchase decision.

    FTC Affiliate Disclosure: This article contains affiliate links. If you purchase through these links, a commission may be earned at no additional cost to you.

    Pet Health Disclaimer: The information in this article is for educational purposes only and should not replace professional veterinary advice. Always consult your veterinarian before making changes to your dog or cat’s diet, especially if they have pre-existing health conditions or sensitivities.

    Results May Vary: Individual results will vary depending on your pet’s age, breed, health status, and current diet. While many customers report positive outcomes such as improved digestion, coat health, and energy levels, these results are not guaranteed.

    Pricing Disclaimer: Pricing, promotions, and product availability for ZEAL Pet Food are subject to change at any time. Always check the official ZEAL Pet Food website for the most current details before purchasing.

    Contact Information

    ZEAL Pet Food Customer Support
    shop@zealpetfood.com
    +1(805)331-5308

    Source: ZEAL

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  • Pet Diets Are Quietly Contributing to Climate Change – but There’s a Simple Fix

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    London, United Kingdom, May 21, 2025 (Newswire.com)
    –
    Feeding your dog or cat might be doing more damage to the planet than you think.

    A new study has revealed that conventional meat-based pet food carries a largely unrecognized environmental cost – contributing significantly to land use, greenhouse gas (GHG) emissions, and climate breakdown. The review, just published, found that pet food production is closely tied to the livestock industry, which is responsible for at least one-fifth of annual global GHG emissions.

    With the world’s pet population now approaching one billion animals, the impacts are no longer minor. In the United States alone, dog and cat diets account for 25-30% of the environmental toll of livestock farming. One analysis even found that a single medium-sized dog’s diet in Japan had a greater environmental footprint than the average Japanese person’s diet.

    But experts say there’s a powerful – and practical – solution. Stated Billy Nicholles, the lead author, “Switching pets to nutritionally sound vegan diets significantly mitigates our dogs and cats’ environmental ‘paw prints.’ It’s a huge opportunity to reduce the environmental burden of our food system.”

    The study examined 21 existing analyses of pet food sustainability and concluded that diet was the single largest factor driving environmental impacts. Protein choice was key: pet foods rich in animal ingredients were consistently linked to much larger environmental impacts.

    By contrast, vegan pet diets – where formulated to be nutritionally sound – offered major reductions across all impact categories. If all pet dogs worldwide were fed a vegan diet, the resulting food energy savings could feed 450 million people, according to the study. Greenhouse gas savings would exceed the UK’s annual emissions.

    “This offers huge potential,” said Professor Andrew Knight, co-author and veterinary expert. “Modern vegan pet foods are not only safe, but often healthier. And they’re vastly more sustainable.”

    The report also pointed to emerging innovations like cultivated meat and precision-fermented proteins, which are beginning to enter the pet food market. These alternatives promise the taste and nutrition of meat without the massive environmental burden.

    With consumer demand growing, the authors urge governments, brands, and the public to rethink what goes into pet food bowls. “Sustainable pet food isn’t just a niche trend,” said Nicholles. “It’s a climate solution hiding in plain sight.”

    Contact Information

    Billy Nicholles
    Pet food researcher
    billy@bryantresearch.co.uk
    +44 7921461778

    Andrew Knight
    Veterinary Professor of Animal Welfare
    andrew.knight@murdoch.edu.au

    Source: Sustainable Pet Food Foundation

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  • Feeding your dog or cat a raw diet | Animal Wellness Magazine

    Feeding your dog or cat a raw diet | Animal Wellness Magazine

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    Explore the benefits of raw diets for pets and debunk common myths. Learn how to transition your dog or cat to a healthier, balanced diet.

    Raw diets offer many nutritional benefits to our dogs and cats. Unfortunately, there are also a lot of myths surrounding this type of feeding. Recognizing the misinformation and confronting it is often the first step. The next is learning how to safely and successfully switch your dog or cat to a raw diet. 

     

    Top 6 myths about raw food for dogs and cats

    1. “Raw meat diets are not balanced.”

    False! A raw diet can provide balance over time by including the proportions of meat, bone, organs, and vegetation found in prey animals. It is not necessary that every single meal be scientifically manipulated; in fact, it can even be detrimental. 

    Most commercial raw diet analyses meet currently accepted standards, while recipes for home preparation can be formulated using nutritional calculators, or with the guidance of a boarded nutritionist or holistic veterinarian. Balancing your dog or cat’s diet using fresh, whole foods is preferable to balancing it with synthetic ingredients.  

     

    2. “Raw meat diets are unsafe due to bacteria like Salmonella or E. coli.” 

    False! There are three reasons why raw meat diets are typically safer than commercial diets when it comes to bacterial contamination:

    • The high-pressure pasteurization utilized by many raw diet manufacturers destroys pathogenic bacteria in the products while leaving nutrition intact. 
    • The fermentation of raw food crowds out bad bacteria while highly desirable bacteria flourish. 
    • Livestock raised in reduced stress environments shed less pathogenic bacteria. Small raw diet manufacturers are a conscientious group who try to provide happily-raised and fresh-slaughtered meat sources in their products. You will not see the term “meal” on raw food labels, because it refers to rendered rather than fresh-slaughtered meat. 

     

    3. “Carnivores need grains to prevent heart disease.”

    False! Cats in particular are strict carnivores. They thrive best on meat which, when uncooked, contains taurine, a vital amino acid needed to prevent heart disease. Cooking meat destroys taurine. Interestingly, the heart muscle of a mouse contains among the highest levels of taurine. 

    In the same way, dogs will receive an abundance of taurine by eating uncooked meat, although they can also manufacture their own taurine by consuming methionine and cysteine. which is present in a variety of plants. 

     

    4. “Sick animals must eat veterinary prescription diets to recover and maintain health.”

    False! Holistic veterinarians counsel their clients to provide a fresh species-appropriate diet, with alterations, to assist with disease management. In my practice, I teach how to implement a “nitrogen trap” consisting of cooked, blended, dark leafy greens and probiotics. This “grabs” the nitrogenous waste in the gut and removes it via the stool so it does not build up in the blood stream and cause distress to the liver or kidneys. 

    These same greens and probiotics are beneficial to the gut as antioxidants and immune system enhancement, and benefit patients compromised with autoimmune disease or cancer. Appropriate added vegetation also manipulates urinary pH and treats dogs and cats prone to crystalluria. 

     

    5. “Veterinarians know best what to feed your dog or cat, and do not recommend raw food.”

    False! Conventional academia continues to provide veterinarians with limited short-sighted nutrition education. Allopathic doctors are unfamiliar with the benefits of feeding fresh food and continue to promote processed foods that contribute to health problems such as inflammatory bowel disease and urinary tract disease. 

    Holistic veterinarians seek nutritional education beyond what school offers. They travel the world to learn from experienced mentors and unconventional resources about why and how to implement raw feeding. These veterinarians do recommend fresh food diets, including frozen, freeze-dried, or balanced home-prepared diets. We can cite case after case of miraculous improvement in our patients when we changed a dog or cat’s diet from processed to raw. 

     

    6. “Feeding raw food causes diarrhea.”

    False! Whenever new nutrients enter the digestive system, one can experience a “cleanse.” Indeed, health-minded people cleanse or detox on purpose. A dog or cat cleansing on your carpet can be objectionable, however, which is why we change diets slowly. I warn clients that a cleanse could occur when transitioning a dog or cat to any new diet. 

    Once you transition successfully, however, your companion will produce small, firm stools. That’s because there is little to no waste and often significant amounts of ground bone in raw diets. This is normal and desirable. If the stool is too firm and difficult to expel, you can add fiber such as pumpkin or green beans to each meal.

     

    How to safely and effectively implement a raw diet 

    • Select several brands of high quality frozen or freeze-dried raw foods, or learn how to home-prepare. If you’re going the latter route, make sure to seek the guidance of someone who is experienced with implementing balanced, home-prepared diet for dogs and cats. The most common home-prep error is creating a recipe that’s devoid of calcium and organs and repeating it over and over.
    • Do not cook the food — cooking meat creates heterocyclic amines that behave as carcinogens. It also destroys nutrients and causes a loss of balance from the initial prey-concept diet. 
    • Add a probiotic/enzyme supplement to your dog or cat’s current food to aid with the transition. My favorite is a sprouted seed supplement that provides an amazing array of whole food-sourced vitamins, minerals, enzymes, Omega fatty acids, and millions of probiotics. Read ingredient labels to avoid synthetic additions such as mineral proteinates. These are hidden sources of soy protein, which is typically GMO and contains glyphosate, a potential carcinogen and antibiotic.
    • Clean bowls, work surfaces, and your hands after every meal. This is good common-sense practice.
    • To start, repeat a particular protein to assess for sensitivity, then include plenty of variety in your dog or cat’s meals. Variety helps avoid the unintentional repetition of an excess or deficiency of any particular nutritent/s. Keep in mind that no food is perfect unless a carnivore has access to its natural prey and is foraging in the wild. Do your research and choose a couple of trusted companies. Then choose two to four different proteins from each company, test each on your dog or cat, and then rotate frequently!
    • Add fiber as needed. An appropriate amount of pumpkin, green beans or other green blend can balance stool production and create a stool that is firm yet comfortable to pass, aids with proper anal gland expression, and is easy to pick up.
    • If your dog or cat has an existing illness, as discussed earlier, add warmed, blended greens and probiotics to create a “nitrogen trap” to replace vet-recommended prescription diets, especially for animals with liver or kidney issues, or cancer. Use added veggies to manipulate urinary pH as needed for animals prone to urinary crystal formation. Work with a holistic veterinarian who has experience using balanced, fresh, species-appropriate diets to manage disease.

     

    The final step is to watch your dog or cat enjoy his or her food! Be prepared for energy levels to rise, and coat quality to improve. Have fun experimenting with different whole foods as treats to see what your animal loves the most — offer veggies, fruits, or freeze-dried organs, and learn how to incorporate raw bones. Just remember to avoid grapes, raisins, onions, macadamia nuts and chocolate, which are all toxic to dogs and cats. Also avoid starchy biscuits – the sugar in these products contributes to inflammation, poor oral health, obesity, diabetes, and cancer cell replication. 

    Once you’ve successfully transitioned your dog or cat to a raw diet, you can congratulate yourself for being an initiative-taking animal parent, and helping your best friend live a long, quality, natural life!

     

    Making the switch to raw food

    The time it takes to transition your dog or cat to a raw diet depends on their response to the new food.

    • If your dog or cat loves the food and there is no vomiting or diarrhea, the transition may occur in three to seven days. 
    • If your companion is “addicted” to the carbohydrates in the existing processed food, suspicious of dietary change, or sensitive to a particular new protein, the transition may be more difficult. Finicky animals, especially cats, can take 21 days to convert. Be patient and persistent.
    • Monitor your dog or cat’s appetite and stool production.
    • Assure that adequate calories are consumed daily, especially by cats, who are prone to fatty liver disease. 
    • Use nutritional “tools” to help with the switch, such as foods you know your animal likes. These may include toppers, mix-ins, or “people food” such as canned sardines, bone broth (with no onions), etc. 
    • Add something hot to cold thawed food — freshly-caught prey animals are warm, not cold. Repetitive feeding of cold food damages “stomach Yin” from an Asian food therapy perspective.
    • Don’t make the food soupy as too much water can dilute stomach acids and impede proper digestion.
    • Do not feed too much at a time and prevent your dog or cat from eating too fast.


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    Veterinarian Dr. Jodie Gruenstern graduated from UW-Madison in 1987. She is a veterinary acupuncturist and food therapist certified by the Chi Institute; vice president of the Veterinary Medical Aromatherapy Association; and a member of the AHVMA. Dr. Jodie owns the Animal Doctor Holistic Veterinary Complex, is a nationally renowned speaker, author, TV and radio personality, and authored the book Live with Your Pet in Mind (DrJodiesNaturalPets.com, AnimalDoctorHolistic.com, iPAWaid.com).

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    Jodie Gruenstern, DVM, CVA

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  • How Much Do Vegan Diets Improve the Health of Dogs?

    How Much Do Vegan Diets Improve the Health of Dogs?

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    WINCHESTER, England, September 5, 2024 (Newswire.com)
    –
    Pet food consumes at least 9% of all livestock globally, rising to 20% in nations such as the US with high pet ownership. The environmental benefits of vegan pet diets were recently found to be game-changingly large. Most of these relate to dog food. But, can dogs be healthy without consuming meat?

    Dogs are biologically omnivores, and many companies now produce vegan dog food using plant, mineral and synthetic ingredients to supply all necessary nutrients. By 2024, 10 scientific studies had demonstrated good health outcomes in dogs fed vegan or vegetarian diets, and the British Veterinary Association had endorsed nutritionally-sound vegan dog diets. Yet no studies had calculated the size of the health benefits that might occur for average dogs, after controlling for age, sex, neutering status, breed size and exercise level – all factors that can affect dog health.

    In 2024 veterinary Professor Andrew Knight and two colleagues published the first study to control for all of these factors. After analysing health outcomes for 2,536 dogs, including 336 fed a vegan diet for at least one year, they found decreases in the occurrences of seven general indicators of illness. Dogs fed vegan diets were less likely to need medication, medical diets or unusually high numbers of veterinary visits, were more likely to be assessed as healthy by dog owners and their veterinarians, had lower rates of illness, and fewer cases of health disorders when they were unwell. Reductions ranged from 14% – 51% for average dogs, compared to dogs fed conventional meat-based diets. All of these differences were statistically significant, meaning they almost certainly reflected true differences rather than random variation.

    Additionally, the odds of suffering from six specific health disorders fell by 50%–61% compared to dogs fed conventional meat. These included some of the most common health disorders in dogs: problems with body weight, ears, and the musculoskeletal and gastrointestinal system ­– which can cause conditions such as lameness and diarrhoea. 

    Among the 22 most common health disorders found in a 2022 study of the same dogs, 11 were most common in dogs fed conventional meat, eight in dogs fed raw meat, and three most common in dogs fed vegan diets. 49% of dogs fed conventional meat were unwell, compared to 43% fed raw meat, and 36% fed vegan diets.

    Stated Prof. Knight, “Dogs fed vegan diets clearly had the best health outcomes in this very large-scale study, and these results are consistent with prior studies in this field. Nutritionally-sound vegan diets offer extremely large environmental benefits, so this is very good news for dog owners who want to protect the environment whilst also maximising their dogs’ health. However, care should always be taken to ensure diets are nutritionally-sound, by checking package labelling and purchasing from reputable pet food companies.”

    Source: Prof. Andrew Knight

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  • British Veterinary Association Ends Opposition to Vegan Diets for Dogs

    British Veterinary Association Ends Opposition to Vegan Diets for Dogs

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    SOUTHAMPTON, England, July 25, 2024 (Newswire.com)
    –
    The British Veterinary Association (BVA) has ended its opposition to (nutritionally-sound) vegan diets for dogs. Until recently, its opposition was regularly reported. However, the BVA also has a corporate partnership with Mars Petcare, which makes large sums from selling meat-based pet foods. Stated Andrew Knight, veterinary Professor of Animal Welfare: “The Mars-BVA partnership represents a significant conflict of interest. Veterinary associations have a responsibility to ensure their positions are evidence-based, up-to-date and not influenced by conflicts of interest.”

    Following such critique, in 2023 the BVA ceased its public statements opposing vegan pet food and established a working group to review its position on companion animal diets, including vegan diets.

    And on 24th July 2024, the BVA ended its opposition to (nutritionally-sound) vegan dog diets, publishing an article and policy position on pet diet choices. The new policy confirmed that: “It is possible to feed dogs a plant-based diet…”. It did not attempt to determine the ‘best’ diet for individual pets but rather, “focuses on supporting pet owners to ensure they are meeting their pets’ nutritional needs as well as meeting their own lifestyle choices.” 

    Pet guardians have been keen to adopt vegan pet diets. The BVA noted that 42% of companion animal vets reported they had clients who feed meat-free diets. The switch to such diets is being driven by concerns about the health, environmental, and food animal welfare impacts of meat-based diets. Considering pet health, by mid 2024, 10 studies in dogs and three in cats had demonstrated equivalent or superior health outcomes using (nutritionally-sound) vegan or vegetarian diets. These included large-scale studies, studies using veterinary clinical examinations, diagnostic tests and laboratory data, and studies reporting veterinary health assessments, as well as owner opinions (which were recently found to be uninfluenced by diet choice, also increasing confidence in their reliability). 

    When considering environmental benefits, the key study in this field recently found that a global transition toward nutritionally-sound vegan diets for the 471 million pet dogs and 373 million pet cats owned worldwide in 2018, would provide major environmental benefits. If all pet dogs were transitioned, it would save more greenhouse gases than produced by the entire UK. If all pet cats were transitioned, sufficient food energy could be saved to feed 70 million people – more the entire UK population. Transitioning pet dogs would allow 450 million people to be fed – greater than the entire EU population. And around seven billion farmed land animals would be spared from slaughter annually, or 9% of the global total, with significantly higher proportions in countries with high pet ownership, such as the UK or US.

    Stated Prof. Knight: “It is commendable that the BVA has finally ended its unscientific opposition to (nutritionally-sound) vegan dog diets and has noted the environmental benefits that plant-based ingredients may provide. It is now up to international veterinary associations to follow suit.” Further information is provided at Prof. Knight’s website.

    Source: Prof. Andrew Knight

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  • New Research Increases Confidence in the Benefits of Vegan Diets for Dogs

    New Research Increases Confidence in the Benefits of Vegan Diets for Dogs

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    SOUTHAMPTON, England, May 15, 2024 (Newswire.com)
    –
    A new study has increased confidence in the apparent benefits of vegan diets for dogs. The study reanalysed data within a key 2022 study of 2,536 dogs – the largest published study within this field. That study concluded that the healthiest and least hazardous dog foods were nutritionally-sound vegan diets. However, owner opinions of health were included, which may not always be reliable. For example, owners committed to feeding vegan or meat-based diets might sometimes fail to recognise or report subsequent health problems. 

    The new study used additional statistical methods, including machine learning, to analyse owner opinions of health. It found these were minimally affected when vegan diets were fed. Stated Prof. Andrew Knight – lead author of the original study, “I was relieved to see confirmation that feeding vegan diets had minimal impact on owner opinions about health. This increases my confidence in the reliability of the owner opinions we used.”

    The new study focused specifically on subjective owner opinions of health, in contrast to the original study which examined seven general indicators of illness, including more objective data such as the frequency of medication use, therapeutic diet use, and veterinary visits. The original study also analysed the reported assessments of veterinarians concerning dog health, as well the prevalence of 22 of the most common health disorders in dogs. Stated Knight, “The large number of health parameters we studied, and the very large number of dogs included, provide a high degree of confidence in the results.”

    By May 2024 there were 10 studies in dogs, and three in cats, demonstrating equivalent or superior health outcomes when vegan diets are fed, as well as one systematic review covering both species. In April 2024, the longest, most comprehensive peer-reviewed study demonstrated that dogs fed nutritionally-sound vegan diets maintained health outcomes as well as those fed meat. The study comprehensively analysed blood cells and biochemistry, blood nutrient levels, urine, veterinary clinical parameters, and monthly pet owner questionnaires. It studied 15 dogs fed solely vegan diets for an entire year – just under one tenth of an average dog lifespan, or around seven human years. Another 2022 study demonstrated that 1,052 dogs fed vegan diets lived 1.5 years longer, on average, than dogs fed meat. Stated Prof. Knight, “This equates to around an extra decade of life for a human. Additionally, dogs fed vegan diets appear less impacted by certain health problems that impair quality of life. However, it is essential that any diets fed be nutritionally-sound.”

    Prof. Knight also analysed the environmental benefits of vegan pet diets in a major recent study. This demonstrated that if all the world’s pet dogs went vegan, more greenhouse gases than those emitted by the UK would be saved. Knight stated that “Climate change is becoming a major threat to life on Earth. With the livestock sector a leading cause, substantial dietary change is now essential, and that includes pet diets.”

    Source: Prof. Andrew Knight

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  • Dogs Thrive on Vegan Diets, Demonstrates the Most Comprehensive Study So Far

    Dogs Thrive on Vegan Diets, Demonstrates the Most Comprehensive Study So Far

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    WINCHESTER, England, April 23, 2024 (Newswire.com)
    –
    The longest, most comprehensive peer-reviewed study so far has demonstrated that dogs fed nutritionally-sound vegan diets maintain health outcomes as well as dogs fed meat. The study, published in leading scientific journal PLOS ONE, comprehensively assessed the health of 15 dogs by analysing blood cells and biochemistry, blood nutrient levels, urine, veterinary clinical parameters, and monthly pet owner questionnaires. The dogs were fed solely vegan diets based on pea protein for an entire year – just under one tenth of an average dog lifespan, or around seven human years.

    Overweight or obese dogs lost weight, whilst the remainder maintained normal weight. No clinically significant changes occurred within blood and urine. Blood levels of amino acids and vitamins were all generally maintained. 

    In a few cases, previous deficiencies following a meat-based diet either improved or disappeared, including L-taurine and L-carnitine (important for cardiac health), vitamin D (indispensable for immunity and bone health), and folate (required to produce red blood cells).

    The study was particularly interesting, given recent suggestions that peas might contribute to heart disease in dogs in the US. Although no credible evidence has been found, such concerns have persisted in some quarters. In the current study, dogs were fed pea-based vegan pet food, for one year. Blood markers of cardiac health were assessed, with no signs of heart disease found. Indeed, in some cases indicators of cardiac health improved.

    Stated lead researcher, veterinarian Dr. Annika Linde from the Western University of Health Sciences near Los Angeles, “Evolutionary adaptations have resulted in a digestive system that enables dogs to maintain health on nutritionally complete omnivorous diets, including those free of animal ingredients. Our study offers new evidence on outcomes in clinically healthy dogs who thrive without consumption of animal-derived ingredients. Notably, foods produced independent of factory farming are also more sustainable and ethical.”

    Study co-author Dr. Melgarejo highlighted the potential environmental benefits of such diets, “If dogs and cats in the U.S. were their own nation, they would rank fifth in global meat consumption, surpassed only by Russia, Brazil, USA, and China, according to the UCLA Institute of the Environment and Sustainability.”

    Veterinary Professor Andrew Knight has published several of the key studies in this field, including very large-scale studies showing that both dogs and cats normally achieve equivalent or superior health outcomes, when fed nutritionally-sound vegan diets. He also analysed the environmental benefits of vegan pet diets in a major recent study. He stated that “If all the world’s dogs went vegan, it would save more greenhouse gases than those emitted by the UK, land larger than Mexico, and 450 million additional people could be fed with food energy savings – more than the entire EU population. With 13 studies now demonstrating good health outcomes achieved by nutritionally-sound vegan pet diets, and several others demonstrating major environmental benefits, a compelling case now exists for environmentally-friendly vegan pet diets.”

    Source: Prof. Andrew Knight

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  • Bering Select Announces Pet Food Solution for the Salmon Oil Shortage

    Bering Select Announces Pet Food Solution for the Salmon Oil Shortage

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    Press Release
    •

    Apr 11, 2024

    Healthy, Sustainable Alaskan Cod Liver Oil for Pet Food

    • Cod liver oil contains healthy omega-3 fats for dogs and cats
    • Alaskan cod liver oil is abundant and sustainable
    • Salmon oil supply is unstable and ingredients are often inauthentic 


    DUTCH HARBOR, Alaska, April 11, 2024 (Newswire.com)
    –
    Bering Select, manufacturers of wild-caught Alaskan cod liver and salmon-derived omega-3 ingredients, have announced the launch of cod liver oil designed to optimize the health benefits for dogs, cats and horses. This premium cod liver oil is Marine Stewardship Council Certified sustainable and Non-GMO Project Verified.

    In recent years, the supply of wild-caught Alaskan salmon has been very erratic. Company president Joel Watson stated, “I have been fishing the Bering Sea for many years, and the supply and price of salmon oil has become very unstable. Cod liver oil offers a much more reliable and sustainable option for pet products.”

    Bering Select has a direct relationship with the fishing operations that harvest cod in the Bering Sea. Cod liver oil manufacturing is conducted at their custom-built processing facility in Dutch Harbor, Alaska. According to Watson, “We have catch to product control of our supply chain, so we know exactly where our raw material comes from and how it is processed. Our omegas are also Orivo Species Certified; this is important because there is a significant amount of ingredients being sold that are of suspect origin.”

    Bering Select Alaskan cod liver oil is available as finished products or in bulk drums.

    Press Contact: Todd Parker

    Phone: 949-278-7733

    Email: tparker@beringselect.com 

    For additional information about Bering Select, please visit beringselect.com/BeringPET 

    Source: Bering Select

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  • Next Level Super Premium Pet Food—A Rising Star in the Pet Industry

    Next Level Super Premium Pet Food—A Rising Star in the Pet Industry

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    PITTSBURG, Texas, March 19, 2024 (Newswire.com)
    –
    Antoine Albin and Scott Glover, the industry veteran co-founders behind rising star Next Level pet food, are redefining pet nutrition again with their unique blend of expertise, hands-on leadership, and relentless commitment to quality and transparency.

    After decades of co-leading another pet food brand to nationwide success, the duo’s decision to found Next Level was fueled by a belief that they still had opportunities to improve pet nutrition. Their new brand would leverage their comprehensive understanding of nutrition science and efficient manufacturing processes.

    “Antoine and I have put our lives’ work into understanding what pets need to thrive and what goes into making a high-quality, consistent product,” says Glover. “With Next Level, we’ve created a brand that puts everything we’ve learned about creating high-quality pet nutrition in each formula and every bag.”

    Even as the brand grows, Glover and Albin aren’t shying away from the nitty-gritty of the business. The two are involved in every facet of their operation, from designing the newly built plant and overseeing manufacturing to engaging with customers on social media. This attention to detail ensures the company’s uncompromising commitment to quality is realized in every scientifically formulated product.

    Glover, Albin and their team aren’t the only people privy to the details of their process. Through transparent online videos, social media posts and tours, they’ve opened their custom-built facility and manufacturing processes to the masses. “One of the biggest things setting us apart is our dedication to being upfront about what goes into our food and how it’s made,” explains Albin. “We think trust is earned; part of that is seeing first-hand the quality of what they’re putting in their pet’s bowl.”

    The brand’s unique approach has been recognized by retailers and consumers alike. Since its inception in August 2023, the company has gone from no presence to shelves in retailers across the country. The company has seen consistent double-digit monthly growth in retail partnerships and online sales. 

    With Albin and Glover’s experience and unparalleled standards for quality and transparency, Next Level is one of the fastest-growing pet food brands and an industry contender to watch.

    About Next Level Super Premium Pet Food

    The moment ingredients enter the Texas-based Next Level pet food manufacturing facility to loading bags on the distribution trucks, Next Level prides itself on controlling quality. This independently-owned business built their entire company—from the science-backed formulas to the manufacturing plant itself—from the ground up, leveraging expertise gained from decades of pet nutrition experience and leadership. The founders knew they could create better nutrition at a better price point. Now, Next Level pet food is fueling whole body health and longevity of pets around the country with science-formulated super premium pet foods and supplements. Learn more: www.nextlevelpetfood.com and Facebook.com/NextLevelSuperPremiumPetFood, and find Next Level on Instagram @NextLevelSuperPremiumPetFood.

    ###

    Source: Next Level Super Premium Pet Food

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  • The Game-Changing Storage Container That Helps Me Pack 15 Pounds of Dog Food into a Tiny Space

    The Game-Changing Storage Container That Helps Me Pack 15 Pounds of Dog Food into a Tiny Space

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    I’ve moved on to smaller and better things.
    READ MORE…

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    Britt Franklin

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  • Could Vegan Pet Food Help Save the Planet?

    Could Vegan Pet Food Help Save the Planet?

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    WINCHESTER, England, October 4, 2023 (Newswire.com)
    –
    Studies show plant-based diets lower greenhouse gas emissions (GHGs), and use less land and water. Food energy savings mean more people can be fed. This has triggered calls for vegan diets – but not for our pets. Yet a new major study published in leading scientific journal PLOS ONE has demonstrated very large environmental benefits associated with nutritionally-sound vegan diets – for dogs and cats, as well as people.

    After analysing pet food ingredients in detail, Veterinary Professor Andrew Knight calculated that the world’s dogs and cats consume seven billion land animals annually, as well as billions of fish. If all the world’s dogs went vegan, it would save more GHGs than those emitted by the UK, land larger than Mexico, and could feed 450 million additional people – more than the entire EU. If all the world’s cats went vegan, it could feed 70 million additional people – more than the entire UK. And if all the world’s people went vegan, it would save more GHGs than all those emitted by the entire EU, land larger than Russia – the world’s largest country, combined with India, and would feed around 5.3 billion additional people – two thirds of the Earth’s current population.

    Until recently, vegan diets were not seriously considered for dogs and cats – who are biologically omnivores and carnivores respectively. In the last two years however, many new vegan pet foods have been developed by companies using plant-based ingredients supplemented with vitamins, amino acids and minerals, to ensure all necessary nutrients are included. New studies have shown good health and behavioural outcomes for dogs and cats using such diets. There are now 9 such studies in dogs, and 3 in cats. The most recent very large-scale study showed positive health outcomes in vegan cats, following a similar canine study in 2022. These have driven rapid growth with the vegan dog food market valued at USD 14 billion by 2023, and expected to reach USD 26 billion by 2033.

    Said Professor Knight, “This is game-changing. We’ve long known that plant-based diets are better for the planet, but have not seriously considered pet food. However, pet food clearly has profound environmental impacts. Conversely, very large environmental benefits can be achieved by nutritionally-sound vegan pet food. Large-scale studies have also shown that health outcomes for both dogs and cats are as good or better. And studies of feeding behaviour have demonstrated that average dogs and cats enjoy vegan pet foods as much as those made from meat.”

    He concluded: “Pet owners who care about the environment or their animals’ health should consider nutritionally-sound vegan pet food. However, to safeguard health, it is important that people feed only commercial diets labelled as nutritionally complete, produced by reputable companies with good standards.”

    Source: Prof. Andrew Knight

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  • Price hikes are double whammy for pet owners who are crushed by inflation | CNN Business

    Price hikes are double whammy for pet owners who are crushed by inflation | CNN Business

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    Minneapolis
    CNN
     — 

    As head of PAWS Atlanta, Joe Labriola can get a good sense of the region’s economic well-being from the day-to-day activity of the city’s oldest no-kill animal shelter.

    Through the course of the past year, it’s become increasingly clear to him that people in the area are struggling under the weight of inflation and economic uncertainty.

    Practically the entirety of the daily call volume consists of requests to rehome pets. The shelter’s “surrender queue” is full, awaiting adoptions to free up space in the main shelter. And the shelves at PAWS Atlanta’s Pet Food Pantry quickly go bare.

    But perhaps the most heartbreaking indicator is something this particular shelter never had to track before 2022. Last year, 166 pets were found abandoned at the shelter’s front gate.

    “A number of animals are being abandoned that have serious medical issues,” Labriola told CNN. “The only thing we can guess is that people just can’t afford those expenses, and they’re hoping by dropping off [their pets] at our facility that we’re going to be able to pick up the slack. And we do as best we can, but it’s really putting a strain on our resources.”

    Overall inflation remains high across the United States, but has slowly and methodically stepped down since setting a fresh 40-year record of 9.1% in June 2022, as measured by the Consumer Price Index. However, during the past eight months, inflation in pet-related products and services has only worsened, rising in some cases to record-setting levels.

    In February, when annual CPI declined to 6%, the catch-all “pets, pet products and services” index rose to 10.9%, veterinary services jumped nearly 2 percentage points to 10.3% and pet food increased to 15.2%, according to Bureau of Labor Statistics data.

    Those price increases are a double whammy for pet owners whose household finances have been weakened by persistently high inflation and for those who fear for rising instances of “economic euthanasia,” when animals are humanely put to death for financial reasons.

    The recent pet-specific price spikes also are compounding pressures facing organizations tasked with providing a safety net for animals in need.

    Nationwide, shelters are not seeing increases in pets being surrendered, said Kitty Block, chief executive officer and president of the Humane Society of the United States. However, when there are certain communities seeing spikes in abandoned or surrendered pets, that’s a sign of broader societal hardship, she said.

    “When people are having to surrender their animals for economic reasons or because they’re in the middle of a horrible disaster or war zone area, that’s a people problem; this is not some issue that is not relevant to people,” Block said. “This is bigger than dogs or cats in shelters. It’s about the people who love them.”

    At the store level, many pet products saw double-digit average unit price increases during the past year, with several items — including pet food, non-clumping cat litter and bird grooming items — seeing year-over-year price hikes north of 20%, according to Nielsen IQ data for the 52-week period ended January 28, 2023.

    “Throughout 2022, price increases were pretty extensive — all the way up to 20% and almost 30% price hikes versus the year prior — across the pet department,” said Andrea Binder, vice president of NielsenIQ North America. “In early 2023, we have started to see those start to taper off a little bit. Prices are still increasing but at a lower rate than they were in 2022.”

    The price hikes have been attributed to rising input and ingredient costs, she added.

    “The cost of chicken, the cost of beef, the cost of aluminum to make a wet cat food can … a lot of those commodity prices have been rising pretty dramatically throughout 2021 and 2022, which has caused manufacturers to increase their costs, and then therefore a lot of retailers follow suit,” she said.

    Linda Harding's dogs, Lola and Phoebe.

    Pet products, services and food have become “exponentially” more expensive, said Linda Harding, who lives in San Diego with two dogs. She said her pet food costs for Lola, her Australian Shepherd mix, and for Phoebe, her Golden Retriever, have doubled to $250 per month.

    Harding has cut back on her own expenses. She hasn’t turned on the heat much all winter, she’s limited electricity use and she has stopped buying items like clothes and eggs.

    “When you take on a pet, you take on a big responsibility,” she said. “It’s almost like when you buy a car, you’re going to have a lot of responsibility with that car. That car is going to break down, that car’s going to need repairs. It’s an investment.”

    She added: “And they’re our furbabies. We love them to pieces. So it’s not really even a question. I need to find the money to keep them as healthy as possible so we can love them as long as possible.”

    Mary Avila, a disabled veteran who lives on a fixed income, keeps things simple.

    She doesn’t go clothes shopping anymore, she buys cheaper cuts of meat, and she does try to sock away money in case her pets need a small medical procedure.

    “They always give,” said Avila, who lives in Bakersfield, California, with her cat, Jack, and two dogs, Domino and Squirt. “The cat doesn’t give as much, because cats. But the dogs, they always give, they’re always happy, they always want you around. They always are there for you.”

    Patricia Kelvin of Poland, Ohio, said her Social Security benefits and pension can only go so far, so when the cost of utilities, food or trash collection go up, she has to cut back.

    But not for her cat, Jesse.

    Patricia Kelvin's cat, Jesse.

    “If he had some major medical concern, there are a lot of things I would give up so he would get care,” she said. “There’s just no question in my mind. If my diet was going to be more beans than something else, I wouldn’t hesitate. If I had to sell my sterling silver, which I’ve had for 60 years, that would go before my little ‘Whiskers’ would be deprived.”

    The Animal Rescue League of Iowa is the largest nonprofit rescue organization in the Hawkeye State and adopted out 8,400 dogs, cats and small farm animals throughout last year.

    As pet support services manager, Josh Fiala’s role at ARL is to help keep animals out of the shelter by offering programs — such as a pet food pantry, vaccine clinics, veterinary assistance and crisis care — to help keep pets with their people.

    “We definitely, without question, have seen a dramatic increase in pretty much every one of those services,” he said, noting that the pet food pantry in particular has seen spikes in demand.

    Josh Fiala, Animal Rescue League of Iowa's Pet Support Services Manager, helps load pet food into a vehicle during a Pet Food Pantry in January 2022.

    ARL gave out about 40,000 pounds of pet food in both 2020 and 2021. Last year, it distributed 146,000 pounds of food.

    Waggle, a pet-dedicated crowdfunding platform for medical expenses and emergencies, has seen recent spikes in the volume of postings on its website — with some of the biggest increases coming from pet owners in rural communities and areas with high costs of living, said Steven Mornelli, chief executive officer and founder. Additionally, Waggle has also seen a 30% increase in posting for help with medical bills $250 and under, he told CNN.

    “We have taken that as a correlation with the stresses of inflation,” he said.

    In 2022, 4% more animals entered shelters than left, according to Shelter Animals Count, a national database of animal shelter statistics launched by some of the largest animal welfare organizations in the United States.

    That’s the largest gap seen in the past four years and is the result of fewer pets leaving shelters, not increases in surrenders, said Christa Chadwick, vice president of shelter services at the American Society for the Prevention of Cruelty to Animals.

    Adoption levels have remained essentially flat, but there has been a large decline in animals being transferred to other shelters because of staffing and driver shortages, she added.

    Joey, a shelter dog at Baypath Humane Society in Hopkinton, Massachusetts, on April 9, 2021.

    But she also highlighted the economic pressures affecting current and prospective pet owners.

    “It’s heartbreaking to know that there are situations where pet owners are being put in a position where they are making a decision about their pet, whether it’s to surrender that pet to an animal shelter or they have to make a decision about euthanasia because they can’t afford care, she said.

    “People tend to get angry at the pet owner when they [abandon or surrender their pet] but our experience has shown that when pet owners get to that point, it’s the only option they see available to them,” Chadwick. “And that’s real, and that’s hard for everybody involved, and that’s really hard for the animal who’s at the center of that.”

    Chadwick sees a role for shelters and other organizations to provide a safe and welcoming place for owners who may feel like they have no other option.

    Despite the broader economic challenges occurring within the US, PAWS Atlanta’s Labriola has had its share of feel-good success stories this year.

    PAWS Atlanta's staff members take care of pets during a public vaccine clinic on February 23.

    Donations have remained strong as has the volunteer program, he said. The low-cost public vaccination and spay and neuter clinics are sold out, indicating that people are taking advantage of inexpensive ways to care for their pets, he added.

    And just recently, the shelter’s focus of working with dogs who have been there for more than a year, or “long-term guests,” is starting to pay off, he said.

    “We’ve been able to place three long-termers into forever homes recently, freeing up space to rescue more homeless dogs,” he said.

    • Shelters, veterinarians and local rescue groups can serve as first points of contact.
    • The Humane Society of the United States’ website has a variety of resources for people facing financial challenges and need vet care, food, boarding, supplies and information to help keep pets with their families. The website has a list of national, state and local organizations.
    • Inquire if veterinarians accept Care Credit, ScratchPay or a similar service but be sure to carefully review the terms of repayment and how interest rates would be applied.
    • Ask if your veterinarian has a client-driven donation fund to help other clients in need; consider fundraising platforms such as Waggle and GoFundMe
    • Consider purchasing pet health insurance.

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