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Tag: Pet Care

  • Collagen for Your Canine | Animal Wellness Magazine

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    As a dog parent, you’ve probably heard about collagen supplements becoming popular for our furry friends. But what exactly is collagen, and should you consider it for your dog? 

    What Is Collagen?

    Collagen is a protein that acts like the “glue” holding your dog’s body together. It’s found in their skin, joints, bones, muscles, and connective tissues. Think of it as the scaffolding that keeps everything strong and flexible. As dogs age, their bodies naturally produce less collagen, which can lead to joint stiffness, skin issues, and other age-related problems.

    Potential Benefits of Collagen Supplements

    Many dog owners report seeing improvements in their pets after adding collagen to their diet. These may include:

    Joint Health: Collagen might help maintain cartilage, the tissue that cushions joints. This could be especially helpful for older dogs or breeds prone to joint problems.

    Skin and Coat: Since collagen supports skin structure, some dogs may develop shinier coats and healthier skin with supplementation.

    Muscle Support: Collagen contains amino acids that help maintain muscle mass, which is particularly important for senior dogs.

    Digestive Health: Some types of collagen may support gut lining health, though more research is needed in dogs.

    Types of Collagen Supplements

    Collagen supplements for dogs come in several forms:

    • Powder that can be mixed into food
    • Chews or treats
    • Liquid supplements
    • Capsules or tablets

    The most common sources are bovine (cow), marine (fish), or chicken collagen. Each type contains slightly different amino acid profiles.

    Safety Considerations

    Generally, collagen supplements are considered safe for most dogs. However, like any supplement, there can be risks:

    • Some dogs may have allergic reactions, especially to specific protein sources
    • Poor-quality supplements might contain harmful additives
    • Over-supplementation could potentially cause digestive upset

    What the Science Says

    While collagen supplementation shows promise, it’s important to know that research specifically on dogs is still limited. Much of what we know comes from human studies. The dog’s digestive system breaks down collagen into amino acids, which the body then uses to build its own collagen where needed.

    Making the Right Choice

    Before starting any collagen supplement, consider these factors:

    Age and Health: Older dogs or those with joint issues might benefit more than young, healthy dogs.

    Quality Matters: Look for supplements from reputable manufacturers that test their products for purity and potency.

    Diet First: A balanced, high-quality diet should be your first priority.

    While collagen supplements might offer benefits for some dogs, every dog is different, and what works for one may not work for another.

    Before adding any supplement to your dog’s routine, consult with your veterinarian. They can help determine if collagen supplementation is appropriate for your specific dog based on their age, health status, and individual needs.


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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Simple Solutions for Mild Digestive Issues in Dogs | Animal Wellness Magazine

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    When your dog shows signs of mild digestive upset like loose stools, slight nausea, or a temporary loss of appetite, you want to help them feel better quickly. The good news is that many mild stomach issues can be managed at home with simple, natural approaches.

    Mild Digestive Upsets

    Mild digestive problems in dogs are quite common and often resolve on their own within a day or two. These issues can happen for many reasons, including eating something they shouldn’t have, switching foods too quickly, stress, or even just having a sensitive stomach. The key word here is “mild” – we’re talking about temporary discomfort without serious symptoms like blood in stool, continuous vomiting, or lethargy.

    The Power of Bland Diets

    One of the most trusted approaches for mild stomach upset is a bland diet. Think of it as giving your dog’s digestive system a gentle reset. Plain, boiled chicken (without skin or seasoning) combined with white rice is the classic go-to option. You can also use lean, cooked hamburger or plain pasta as alternatives.

    These foods are easy to digest and give your dog’s gut a chance to calm down. Start by withholding food for 12-24 hours (but always keep fresh water available), then introduce the bland diet in small portions. Remember, this is only a temporary solution – bland diets aren’t nutritionally complete and shouldn’t be fed for more than a few days.

    Probiotics a.k.a The Helpful Bacteria

    Probiotics are beneficial bacteria that support healthy digestion. When your dog’s stomach is upset, the balance of good and bad bacteria in their gut might be off. Adding probiotics can help restore this balance and get things back to normal.

    Look for dog-specific probiotic supplements that contain billions of colony-forming units (CFUs). Some veterinarians recommend products like Fortiflora or Proviable, which have research backing their effectiveness. Probiotics are especially helpful during diet transitions or stressful events that might trigger digestive issues.

    Pumpkin is Nature’s Digestive Aid

    Plain, canned pumpkin (not pumpkin pie filling) can work wonders for mild digestive upset. Pumpkin is rich in fiber, which helps regulate digestion whether your dog has loose stools or mild constipation. It’s also packed with vitamins and is naturally gentle on the stomach.

    Start with small amounts – about a teaspoon for small dogs or a tablespoon for larger dogs – mixed into their regular food or bland diet. Most dogs love the taste, making it an easy addition to their meal.

    When to Call Your Veterinarian

    While these natural approaches can be very helpful, it’s important to know when professional help is needed. Contact your veterinarian if your dog’s symptoms last more than 2-3 days, if you see blood in their stool, if they’re vomiting repeatedly, or if they seem lethargic or refuse to eat.

    Your vet can determine if there’s an underlying cause that needs treatment and can recommend the best approach for your specific dog. They might suggest prescription probiotics, special therapeutic diets, or other treatments depending on your dog’s needs.

    Mild digestive upset doesn’t have to be a major worry when you have the right tools in your toolkit. Bland diets, probiotics, and pumpkin can all play important roles in helping your dog feel better naturally. However, these remedies work best as part of a plan developed with your veterinarian’s guidance. Every dog is different, and what works for one might not work for another.

    Remember, you know your dog best. Trust your instincts, and don’t hesitate to reach out to your veterinary team when you have concerns. With the right approach and professional support, most mild digestive issues resolve quickly, getting your four-legged family member back to their happy, healthy self.

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  • Managing Your Dog’s IBD Through Diet | Animal Wellness Magazine

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    When your furry friend receives a diagnosis of inflammatory bowel disease (IBD), it can feel overwhelming. IBD is a chronic condition that causes inflammation in your dog’s digestive system, leading to symptoms like vomiting, diarrhea, weight loss, and changes in appetite. While this diagnosis might seem scary, the good news is that many dogs with IBD can live comfortable lives with proper dietary management.

    Understanding IBD and Diet

    IBD affects middle-aged dogs of all breeds, though some breeds like Basenjis, Soft-coated Wheaten Terriers, and Boxers may be more prone to it. The exact cause isn’t fully understood, but it likely involves genetics, immune system responses to food, and changes in gut bacteria. This is why diet plays such a crucial role in managing the condition.

    The Step-by-Step Approach to Dietary Management

    Your veterinarian will typically recommend a systematic approach to finding the right diet for your dog:

    Step 1: Novel Protein Diets The first line of treatment often involves switching to a “novel protein” diet. This means feeding your dog a protein source they’ve never eaten before, paired with a new carbohydrate. The goal is to see if your dog’s IBD is actually a food sensitivity in disguise.

    Step 2: Hydrolyzed Diets If novel proteins don’t work, your vet might suggest a hydrolyzed diet. These special foods contain proteins that have been broken down into tiny pieces that shouldn’t trigger immune responses. Studies show that over half of dogs respond well to these diets.

    Step 3: Home-Prepared Diets For dogs who don’t respond to commercial options, carefully planned home-cooked meals might be the answer. These diets are typically low in fat and use ingredients your dog has never eaten before. However, it’s essential to work with your veterinarian to ensure these meals are nutritionally complete.

    Making the Transition

    Any diet change should be gradual to avoid upsetting your dog’s already sensitive stomach. Start by mixing small amounts of the new food with their current diet, slowly increasing the new food over 7-10 days. During a diet trial, avoid giving any treats or table scraps that could interfere with results.

    What to Expect

    Most dogs will show improvement within 2-3 weeks if they’re going to respond to dietary changes. If your dog’s symptoms improve significantly, you’ve found success! However, if there’s little to no improvement after giving the diet a fair trial, the IBD might not be food-related and will require other treatments.

    Important Reminders

    Remember that managing IBD often requires patience and persistence. Some dogs respond beautifully to diet changes alone, while others need additional medications to control inflammation. Regular check-ups with your veterinarian are essential to monitor your dog’s progress and adjust treatment as needed.

    Never attempt to manage your dog’s IBD without professional guidance. While dietary changes can be incredibly effective, they need to be done correctly to ensure your dog receives proper nutrition while their digestive system heals.

    With the right approach and your veterinarian’s expertise, many dogs with IBD go on to live happy, healthy lives with their symptoms well-controlled through proper dietary management.

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  • Sensory Processing Sensitivity in Dogs | Animal Wellness Magazine

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    Just like humans, dogs can experience sensory processing sensitivity. These highly sensitive dogs often react strongly to everyday sounds, sights, and experiences that other dogs handle easily. If your furry friend seems overwhelmed by thunderstorms, vacuum cleaners, or busy environments, they might be dealing with sensory sensitivity. Understanding and supporting your sensitive dog can make a huge difference in their quality of life.

    Recognizing the Signs

    Highly sensitive dogs often show clear warning signs. They may bark excessively at normal household sounds, hide during thunderstorms, or become anxious around new people or places. You might notice trembling, panting, pacing, or attempts to escape when faced with overwhelming stimuli. These dogs aren’t being difficult – their nervous systems simply process sensory information more intensely than others.

    Creating a Predictable Environment

    One of the most helpful approaches is building consistency into your dog’s daily routine. Highly sensitive dogs thrive when they know what to expect. Feed meals at the same time each day, establish regular walk schedules, and create predictable bedtime routines. This structure helps reduce anxiety because your dog learns to anticipate what comes next, making them feel more secure.

    Set up a designated safe space where your dog can retreat when feeling overwhelmed. A quiet room with comfortable bedding, away from household noise, gives them somewhere to decompress. Consider using a crate if your dog finds it comforting – many sensitive dogs appreciate having their own “den.”

    Managing Environmental Triggers

    Identify what specifically triggers your dog’s sensitivity. Common culprits include loud noises, bright lights, crowded spaces, or sudden movements. Once you know their triggers, you can work to minimize exposure while gradually helping them build tolerance.

    For noise sensitivity, try playing calming music or white noise to mask sudden sounds. Close curtains during fireworks or storms, and consider staying home to provide comfort during stressful events. Never force your dog to face their fears head-on, as this often makes sensitivity worse.

    Building Confidence Through Training

    Positive reinforcement training works wonders for sensitive dogs. Teach basic commands and fun tricks using treats, praise, and patience. This builds their confidence while giving you tools to redirect their attention during stressful moments. If your dog starts getting anxious, asking them to perform a familiar trick can help refocus their mind on something positive.

    Practice “counter-conditioning” by pairing scary stimuli with good things. For example, if your dog fears the vacuum, give them special treats every time it appears (while turned off initially). Gradually, they may start associating the vacuum with positive experiences rather than fear.

    When to Seek Professional Help

    If your dog’s sensitivity severely impacts their daily life or your relationship with them, consult your veterinarian. Sometimes anti-anxiety medications can provide relief while you work on behavioral strategies. A veterinary behaviorist or certified dog trainer experienced with fearful dogs can also create customized training plans.

    Remember, helping a highly sensitive dog requires patience and understanding. With consistent support and the right approach, many sensitive dogs can learn to navigate the world more confidently. Always work with your veterinarian to rule out underlying medical issues and develop the best treatment plan for your unique companion.


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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Merits of Canine DNA Testing: A Guide for Dog Parents | Animal Wellness Magazine

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    As a dog parent, you want to give your furry friend the best care possible. One helpful tool that’s becoming more popular is canine DNA testing. This simple test can provide valuable information about your dog’s health, breed makeup, and behavior traits.

    What is Canine DNA Testing?

    Canine DNA testing involves taking a cheek swab from your dog and sending it to a laboratory. Scientists then analyze your dog’s genetic material to learn about their background and health risks. Think of it as a family tree test for your pup, but with important health information included.

    Key Benefits of DNA Testing

    Health Screening: The most important benefit is learning about potential health problems your dog might develop. Many diseases have genetic markers that show if your dog could get sick later in life. For example, some dogs carry the MDR1 gene, which makes them sensitive to certain medications. Knowing this information helps your vet choose safer treatments.

    Breed Information: If you have a mixed-breed dog, DNA testing can reveal what breeds make up your pet’s background. This isn’t just fun trivia – it can help predict your dog’s behavior and exercise needs. A dog that’s mostly Border Collie will likely be very energetic and show herding instincts.

    Better Veterinary Care: When you know your dog’s genetic risks, your veterinarian can create a more personalized care plan. They might recommend specific screenings or suggest lifestyle changes to prevent certain conditions.

    Supporting Research: Your dog’s DNA sample may be used in research studies that help improve treatments for future generations of dogs.

    Should You Test Your Purebred Dog?

    Even if you know your dog’s breed, genetic testing is still valuable. Purebred dogs can be tested for health conditions common in their breed. Many responsible breeders already do this testing, but if yours didn’t, it’s worth considering.

    Types of Testing Available

    You can choose between breed-specific tests that look for problems common in certain breeds, or comprehensive panels that screen for many different conditions. Experts often recommend full genetic panels because they’re usually cost-effective and catch problems you might not expect.

    Where to Get Testing Done

    Several companies offer canine DNA testing. You can ask your veterinarian for recommendations on which company and test type would be best for your dog.

    Important Reminders

    Remember that genetic testing shows potential risks, not certainties. If your dog tests positive for a disease gene, it doesn’t mean they will definitely get sick. Many factors influence whether a genetic condition actually develops. Always discuss your dog’s test results with your veterinarian before making any decisions about their care.

    Canine DNA testing is a valuable tool that can help you be a more informed dog parent and provide better care for your beloved pet.

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  • Understanding Feline Acne: What Cat Parents Need to Know | Animal Wellness Magazine

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    If you’ve noticed small, black spots on your cat’s chin that look like tiny blackheads, your feline friend might have feline acne. While this condition might sound concerning, it’s actually quite common and usually manageable with proper care.

    What Is Feline Acne?

    Feline acne is a skin condition that affects cats of all ages and breeds. It appears as small, dark spots or bumps, usually on the chin and sometimes around the lips. These spots look similar to blackheads that humans get. The medical term for these spots is “comedones.”

    What Causes Feline Acne?

    Several factors can lead to feline acne:

    • Poor grooming habits – Some cats don’t clean their chins thoroughly after eating
    • Stress – Anxious or stressed cats may develop skin problems
    • Plastic food bowls – Bacteria can build up in scratches on plastic surfaces
    • Hormonal changes – Young cats going through puberty often get acne
    • Allergies – Food or environmental allergies can trigger skin issues
    • Overactive oil glands – Just like in humans, some cats produce too much oil

    Signs to Watch For

    The most common signs of feline acne include:

    • Small, dark spots on the chin (blackheads)
    • Red, swollen bumps around the mouth area
    • Crusty or scaly skin on the chin
    • Your cat scratching or pawing at their face more than usual
    • Hair loss around the affected area

    In mild cases, you might only see a few small black spots. However, if left untreated, the condition can worsen and become painful for your cat.

    Prevention Tips

    You can help prevent feline acne with these simple steps:

    1. Switch to stainless steel or ceramic food bowls – These materials don’t harbor bacteria like plastic can
    2. Keep food bowls clean – Wash them daily with hot, soapy water
    3. Reduce stress – Provide a calm environment with hiding spots and regular routines
    4. Monitor your cat’s grooming – Some cats may need help cleaning their chin area

    When to See Your Veterinarian

    While mild feline acne often improves with better hygiene, you should contact your veterinarian if:

    • The spots become red, swollen, or painful
    • Your cat develops open sores or infections
    • The condition spreads beyond the chin area
    • Your cat seems uncomfortable or keeps scratching the area
    • Home care doesn’t improve the condition after a few weeks
    • Feline acne can also be the cause of bacterial pyoderma, which needs veterinary intervention.

    Treatment Options

    Your veterinarian may recommend various treatments depending on how severe the acne is. These might include special shampoos, topical medications, or changes to your cat’s environment and diet.

    Remember, every cat is different, and what works for one may not work for another. Always consult with your veterinarian for a proper diagnosis and treatment plan tailored to your cat’s specific needs. With the right care, most cats with feline acne can live comfortably and happily.


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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Your Cat’s Not Obese—It’s Called Primordial Pouch | Animal Wellness Magazine

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    Have you ever noticed your cat has what looks like a saggy belly that swings when they walk? Don’t worry – your feline friend hasn’t gained weight overnight! What you’re seeing is called a primordial pouch, and it’s completely normal.

    What Exactly is a Primordial Pouch?

    The primordial pouch is a flap of loose skin and fat that hangs along your cat’s belly, typically between their hind legs. This natural feature appears in both male and female cats, regardless of whether they’ve been spayed or neutered. Even wild cats like lions, tigers, and leopards have this characteristic belly flap.

    You might notice this pouch more clearly when your cat walks or runs, as it tends to sway back and forth. Some cats have more prominent pouches than others, and certain breeds like Egyptian Maus and Bengal cats are known for having particularly noticeable ones.

    Why Do Cats Have This Feature?

    Scientists believe the primordial pouch serves several important purposes:

    Protection: The loose skin acts as armor during fights with other cats or predators. It protects vital organs in the abdomen from claws and teeth during belly-directed attacks.

    Flexibility: The extra skin allows cats to stretch their bodies fully when running, jumping, and climbing. This gives them the incredible flexibility they’re famous for.

    Food Storage: In the wild, cats don’t know when their next meal will come. The pouch can expand to accommodate larger meals when food is available.

    How to Tell the Difference: Pouch vs. Weight Gain

    Many cat parents worry that their pet’s primordial pouch means they’re overweight. Here’s how to tell the difference:

    A healthy primordial pouch feels soft and loose, with minimal fat. An overweight belly feels firmer and rounder. You should still be able to feel your cat’s ribs easily when you gently press along their sides. Their waist should be visible when viewed from above.

    If you’re concerned about your cat’s weight, look at their overall body shape rather than just focusing on the belly area.

    When to Consult Your Veterinarian

    While the primordial pouch is normal, sudden changes in your cat’s belly size or shape warrant attention. Contact your veterinarian if you notice:

    • Rapid enlargement of the belly area
    • Hard, distended abdomen
    • Signs of pain when touching the belly
    • Changes in eating or bathroom habits
    • Lethargy or behavioral changes

    Remember, every cat is unique, and pouch size varies significantly between individuals. What matters most is maintaining your cat’s overall health through proper diet, exercise, and regular veterinary checkups.

    The primordial pouch is just another fascinating aspect of feline anatomy that makes our cats the amazing creatures they are!

    Always consult with your veterinarian if you have concerns about your cat’s health or body condition.

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  • Helping Dogs and Cats Adjust to Vision Loss | Animal Wellness Magazine

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    Vision loss presents unique challenges for dogs and cats. Understanding the signs and managing the transition can greatly enhance their quality of life. This guide offers practical strategies to support furry friends experiencing vision changes.

    Recognizing Signs of Vision Loss

    Many animals adapt remarkably well to gradual vision loss. Subtle signs are often overlooked. Look for behaviors like hesitation during walks, difficulty catching treats, or confusion in familiar spaces. Sudden changes often manifest as disorientation or fear. If a companion struggles to navigate their environment, it’s crucial to consult a veterinarian. Early detection leads to better management options.

    Creating a Safe Environment

    Making the home environment safe is essential. Maintain a consistent layout; avoid moving furniture frequently. Use tactile aids like carpet runners near stairs. These help create familiar pathways. Introduce scent cues in different rooms. This guides furry friends and enhances their confidence. Ensure any new scents do not cause adverse reactions; discontinue if necessary.

    Supporting Daily Activities

    Blind animals can still enjoy their favorite activities. Engage them in playtime using sound-based toys. Keep routines consistent to provide a sense of security. Make noise when approaching, especially if they are resting. This helps them feel secure and aware of surroundings. With patience and support, they can continue to thrive despite vision challenges.

    Consulting a Veterinarian

    Regular veterinary check-ups are vital. A veterinarian can identify underlying causes of vision loss. Treatment options may include medications or surgery, depending on the condition. Discussing these options ensures companions receive the best care possible. Staying informed about health changes allows for proactive management.

    Consider nutritional supplements rich in antioxidants. These support overall health and may slow degeneration. Omega-3 fatty acids promote eye health and reduce inflammation. Regular exercise maintains physical and mental fitness, fostering a positive outlook.

    Supporting vision-impaired companions requires understanding and action. Recognizing signs early, making environmental adjustments, and maintaining routines foster confidence and security. With veterinary guidance and holistic care, furry friends can live fulfilling lives despite vision challenges.


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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Why Is My Dog Sneezing? | Animal Wellness Magazine

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    Sneezing in dogs is a phenomenon that needs attention. While those cute occasional sneezes are benign, persistent sneezing can be a sign of underlying issues. Understanding the reasons behind this behavior helps ensure your furry friend stays healthy.

    The Causes Behind the Sneeze

    Many factors trigger sneezing. Environmental irritants like dust or pollen can cause brief episodes. Some breeds, such as French bulldogs and pugs, are more susceptible due to their unique facial structures. This predisposition can lead to more frequent sneezing as they struggle to breathe comfortably.

    When sneezing becomes recurrent, it often points to more serious conditions. Sinus infections, foreign bodies lodged in the nasal passages, or even tumors can result in distressing sneezing fits. Observing your dog’s behavior is crucial. Pay attention to any accompanying symptoms like nasal discharge or changes in appetite.

    Allergies and Their Impact

    Allergies are a common culprit behind sneezing. Seasonal allergens, such as pollen, often trigger sneezing fits. Year-round irritants like dust mites can also cause allergic reactions. The nasal discharge associated with allergies tends to be clear and copious.

    The Role of Nasal Mites

    Nasal mites are another potential cause of sneezing. These tiny pests thrive in the nasal cavity, leading to discomfort and sneezing. Symptoms can include nasal discharge, often bloody. Seeking veterinary assistance is essential for diagnosis and treatment.

    If nasal mites are suspected, holistic treatments like herbal infusions can support your dog’s immune system. Regular cleaning of the living environment reduces the chance of reinfestation.

    Recognizing Serious Symptoms

    It’s vital to know when to seek help. Symptoms such as persistent sneezing, severe nasal discharge, or difficulty breathing warrant immediate veterinary attention. Early intervention can prevent complications and ensure effective treatment.

    Holistic Approaches for Relief

    If your dog seems to be sneezing due to allergies, consider a holistic approach. Herbs like quercetin can provide natural relief. Such herbal remedies possess antihistamine properties, which can alleviate symptoms without harmful side effects. Other herbal remedies like marshmallow root soothe irritated nasal membranes. However, always consults your veterinarian because introducing any herbs to your dog because your vet can better assess the individual condition of your canine companion.

    Antioxidants like vitamins A and C support overall respiratory health. Implementing a healthy diet rich in omega-3 fatty acids can also reduce inflammation. Foods such as fish, flaxseed, and leafy greens enhance your dog’s immune system.

    Understanding the reasons behind sneezing in dogs empowers caregivers. Recognizing symptoms and exploring holistic treatments lets you enhance your dog’s quality of life. Regular check-ups with a veterinarian ensure that any underlying issues are addressed promptly. Keep your furry friend happy and healthy!

    The post Why Is My Dog Sneezing? appeared first on Animal Wellness Magazine.

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  • Can an Apple a Day Keep Vet Bills Away | Animal Wellness Magazine

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    For dog parents wondering if “an apple a day keeps the vet away” is true for their canine companions, the answer is: well, yeah actually kind of. However, while apples are safe and beneficial for dogs when fed properly, they are not a magic shield against medical visits. But incorporating apple slices into a dog’s diet as a treat can offer several health perks that contribute to overall wellness.

    Nutritional Benefits

    Apples are nutritional powerhouses packed with vitamin C, vitamin A, potassium, and antioxidants like quercetin — an antioxidant with natural antihistamine properties that may help reduce allergy symptoms such as itching and inflammation. The fiber, particularly in the peel, aids digestion and supports healthy weight management by promoting a feeling of fullness. This fiber content also acts as a prebiotic, nurturing beneficial gut bacteria that further enhance digestive health.

    Role in Oral Hygiene

    Besides internal health benefits, apples can have positive effects on oral hygiene. Chewing apple slices helps mechanically clean teeth by scraping away food particles and plaque buildup. Apples contain malic acid, which is linked with fresher breath and cleaner teeth. Nonetheless, apples should never replace regular dental care like tooth brushing or professional cleanings.

    Despite these benefits of apples for dogs’ health, they are best given in moderation since they contain natural sugars (about 19 grams per whole apple) that can lead to weight gain or digestive upset if overfed. Small slices or chunks as occasional treats are ideal, keeping in mind that treats should make up no more than 10% of a dog’s daily caloric intake. Always remove the core and seeds. And always consult your veterinarian before introducing any new food to your dog.

    Conclusion

    In summary, although an apple a day is not a guaranteed way to avoid vet visits, apples for dogs’ health can be a good low-calorie treat choice that complements a balanced diet and supports aspects of canine health, including digestion, dental hygiene, and allergy management. As with any new food addition, it’s important to introduce apples gradually and monitor for any adverse reactions. When incorporated thoughtfully, apples can be a tasty and nutritious part of a dog’s lifestyle, contributing to vitality and happiness.


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    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Spay/Neuter Surgery Recovery for Dogs: Post-Op Care Guide | Animal Wellness Magazine

    Spay/Neuter Surgery Recovery for Dogs: Post-Op Care Guide | Animal Wellness Magazine

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    Spay/neuter surgery recovery for dogs can be stressful and uncomfortable, so proper post-op care is essential for a smooth and speedy recovery.

     

    Like most things, spaying or neutering our dogs has its pros and cons. While it can reduce the risk of certain cancers and behavioral issues, it can also increase the chances of other cancers and health problems down the road. Either way, the surgery itself can be stressful and uncomfortable for your four-legged friend. If you choose to spay or neuter your dog, knowing how to support their recovery is essential. This care will ensure your dog’s comfort and well-being.

     

    Preparing for surgery

    Here are some general guidelines to help prepare your dog for the procedure:

     

    1. Consult with your vet: Schedule a pre-surgery consultation to discuss the procedure, potential risks, and post-operative care instructions. Be sure you’re having the surgery done at the ideal age for your dog. For example, if you have a large breed, it’s best to wait until they’re at least a year old to avoid the possible future development of musculoskeletal problems, such as hip dysplasia or cranial cruciate ligament disease. 
    2. Follow fasting instructions: Your veterinarian will likely advise you to withhold food and water for a specific period before the surgery to prevent complications during anesthesia. Be sure to follow these instructions, even if your dog is hard to resist!

     

    Caring for your dog after surgery

    After spay-neuter surgery, your dog will need extra care and attention to ensure a smooth recovery. Here are some tips to help them recuperate:

     

    Create a recovery area

    Prepare a comfortable and quiet recovery area for your dog, with soft bedding and familiar toys to help them feel secure. 

    Manage pain

    Your veterinarian may prescribe pain medication or alternative remedies to keep your dog comfortable during the recovery period. Follow the dosage instructions carefully and monitor for any signs of discomfort.

    Restrict activity

    Limit your dog’s physical activity for the first few days to prevent complications and allow proper healing. Avoid activities such as running, jumping, or rough play. Strenuous activity increases your dog’s risk of developing swelling around the incision site that could result in the sutures prematurely dissolving, or the incision opening. 

    Monitor the incision site

    Keep a close eye on the incision site for any signs of infection, such as redness, swelling, or discharge. Contact your vet immediately if you notice any concerning symptoms. Be sure to keep the incision dry; moisture creates an environment where bacteria can thrive, leading to complications such as infection or delayed healing. 

    Prevent licking or chewing

    Excessive licking or chewing can also cause infection or slow the healing process. To prevent your dog from irritating the surgical site, use an Elizabethan collar (cone) or a medical pet shirt to restrict access to the area. The collar or shirt should be worn for ten to 15 days following surgery. 

    Provide proper nutrition and hydration

    Offer your dog healthy, easy-to-digest meals in small portions, along with plenty of fresh water, to support their recovery. Keep in mind they may feel nauseated at first, and that it can take up to 48 hours for their appetite to return to normal. Follow any dietary recommendations provided by your veterinarian.

    Be diligent about follow-up care

    Attend any follow-up appointments scheduled by your veterinarian to ensure your dog is healing properly. They may need to remove stitches or assess your dog’s recovery progress. Also be sure to consult your vet if you have any concerns or questions about your dog’s post-operative care.

     

    Helping your dog through spay/neuter surgery recovery requires patience, diligence, and a lot of love. By following these guidelines and providing the necessary care and support, you can help ensure your best friend experiences a smooth and comfortable recovery process. With proper attention and affection, your dog will be back to their happy, healthy self before you know it!

     

    Emotional Support During Spay/Neuter Surgery Recovery

    In addition to physical care, emotional support is crucial to spay/neuter surgery recovery for dogs. Here are some ways to help them feel safe and loved:

     

    1. Comfort and reassurance: Spend quality time with your dog, offering gentle cuddles and reassuring words to alleviate any anxiety or stress they may be experiencing.
    2. Routine and familiarity: Stick to your dog’s regular routine as much as possible to provide a sense of stability and familiarity during this period of change.
    3. Positive reinforcement: Use positive reinforcement techniques, such as healthy treats and praise, to encourage good behavior and reinforce the bond between you and your dog.
    4. Patience and understanding: Know that your dog may be feeling sore and tired after surgery, so be understanding. if they seem less active or responsive than usual.

     

    Behavioral changes after spay-neuter

    After spaying or neutering, you may notice some behavioral changes in your dog, such as a decrease in roaming and marking behaviors, reduced aggression, and a lower likelihood of mating-related behaviors like mounting. However, each dog is unique, so the extent of behavioral changes can vary from animal to animal. It’s always a good idea to talk to your veterinarian for personalized advice about your dog’s specific circumstances.


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    Okusaga Omoleye

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  • Why cats benefit from a regular routine | Animal Wellness Magazine

    Why cats benefit from a regular routine | Animal Wellness Magazine

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    If something in your household has changed recently, you may notice your cat behaving oddly. Cats are very sensitive to their surroundings, and any disruptions to their routines or environments can lead to stress. These changes can range from a family member moving out to renovations in the home. Affected cats might exhibit physical and behavioral signs, such as hiding, anxiety, aggression, or eliminating outside the litter box. Let’s explore why the benefits of a routine for cats are crucial and how you can support your feline during times of transition.

    Why Do Cats Need Routine?

    Cats understand time, and perceive it through episodic memory, according to a 2018 study from Northwestern University. A routine translates to predictability, control over their environment, and a sense of safety. When cats feel secure, they don’t have to remain in “fight or flight” mode, allowing their immune systems to function properly.

    “The need for control is a biological imperative for survival,” state Dr. Tony Buffington and Melissa Bain, professors from UC Davis School of Veterinary Medicine. Their 2020 study found three levels of stressful events for cats, including changes in routine, and the following corresponding stress responses:

    1. Mild Stress Response: This brief, moderate stress allows cats to develop coping skills but requires a stable, predictable environment with supportive relationships.
    2. Moderate Stress Response: This arises from significant perceived threats, such as instability at home or illness. The manageability of stress depends on the cat’s perception of control.
    3. Severe Stress Response: Prolonged exposure to events like chronic abuse or illness results in severe stress that can have lasting effects.

    Cats can show a wide range of symptoms from stress, which may impact various organs and systems, including their gastrointestinal tract, skin, and even cardiovascular health. Recent findings point to the significance of “central sensitivity syndrome”, which results in a certain unpredictability of individual outcomes. Your veterinarian’s expertise can help predict symptoms based on your cat’s individual health issues, especially during transitions. Understanding the benefits of a routine for cats can help mitigate these stress responses.

    How to Support Your Cat Through a Difficult Transition

    Research suggests several strategies to help your cat adapt to a change in routine. While these tips are framed around moving to a new location, they can apply to various changes:

    • Prepare Your Kitty: Set expectations before the change occurs. For instance, when preparing to move, get your cat used to her carrier by associating it with positive experiences.
    • Provide Environmental Enrichment: Cats thrive on curiosity. Introduce new, safe areas for exploration to distract them from stress. In a new house, for example, introduce a vertical safe space first so your cat knows they can climb up to safety.
    • Utilize Olfactory Stimulation: A 2022 study demonstrated the connection between the olfactory system and stress response. Placing familiar scents, like toys or cat grass, in new spaces can help calm your cat.
    • Incorporate Natural Calming Strategies: Use soothing music specifically composed for cats, as their auditory systems are highly responsive.
    • Focus on Positive Reinforcement: Avoid punishment for unwanted behaviors, as this only heightens stress. Positive reinforcement fosters a sense of security.

    Change is an inevitable part of life, but by recognizing and taking steps to alleviate them, you can help your cat navigate through transitions. Understanding the benefits of a routine for cats during these times is essential.

    Research Into Feline Behavior

    Despite being domesticated for about 10,000 years, serious research into feline behavior and welfare has only gained traction in recent decades. Our understanding of how cats interact with their environment and each other continues to evolve.

    Studies indicate that a consistent routine is vital for feline well-being. This includes regular feeding schedules and stable interaction patterns with caregivers. Research from Ohio State University has linked changes in routine to sickness behaviors in cats, including decreased food intake, vomiting and inappropriate elimination.

    A 2013 study revealed additional stress-induced symptoms like fever, lethargy, and decreased activity levels. Stressors such as multiple unfamiliar caretakers or disrupted social interactions can exacerbate these issues.

    Natural Remedies for Routine Changes

    To help your cat manage routine changes, consider natural remedies like:

    By acknowledging your cat’s need for routine and taking proactive measures, you can help her feel secure and content, even amidst life’s inevitable changes. Recognizing the benefits of a routine for cats is key to ensuring their well-being.


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    Anna Killinger is a former university professor and researcher in the field of Sustainability and Human Attitudes Toward Animals. Being an Adoption Counselor at a local Humane Society enabled her to see how feline behavior changes in various environments. She currently takes care of four cats.

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    Anna Killinger

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  • A local dog was rescued after he was shot and on the run for five months

    A local dog was rescued after he was shot and on the run for five months

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    A dog that evaded authorities for at least five months was finally captured and taken to the city’s animal shelter on Aug. 24, 2024. Here he is in custody.

    Courtesy: Denver Animal Protection

    A stray dog that’s evaded officials for at least five months, who’s been described as a “ninja,” and who was allegedly shot in the face, has finally been rescued.

    Late last week, Denver Animal Protection issued a notice that a white dog, probably an Australian Shepherd, had been seen in Athmar Park. They’d been after it since April, lead officer Jenna Humphreys told us, and they got word last Thursday that it had been injured.

    “We got a call through 911 dispatch that one of the neighbors over here in the Athmar Park neighborhood had heard what sounded like a gunshot and a dog whimpering,” she said on Saturday. “Now, it’s our concern of, how long can he survive with this injury? Can he still eat? Is he still able to get the nutrients he needs off the streets? It’s crucial more than ever, because an injured dog is way more likely to bite somebody, hurt somebody or die on its own, and we certainly don’t want that to happen.”

    The dog actually was in custody earlier this year, but escaped, she said. Reported sightings came in from all over south Denver, from Yale Avenue to Harvard Gulch.

    “This dog is very smart. He’s fast,” she added. “We do know that he’s able to jump really high fences.”

    Denver Animal Protection’s message to residents this weekend was not to chase the dog, but maybe try to trap him in a garage if he ended up in someone’s yard. Neighbors were rapt with the story when it hit local Facebook groups. We were knocking doors nearby for another story on Saturday, and met people who’d heard all about it.

    Karlee Arguello (left to right), Sarah Luv-Garcia and Denver Animal Protection officer Jenna Humphreys pose with a dog that’s been rescued after months on the run. Aug. 24, 2024.
    Courtesy: Sarah Luv-Garcia

    Enter a couple of “good Samaritans.”

    Sarah Luv-Garcia is a longtime pet advocate in the city. She usually works with feral cats, catching them for veterinary care, then re-releasing them — there’s a whole community of people who do this in Denver.

    When officials sent out word about the dog last week, she started getting messages from strangers who knew about her expertise. She called a friend, Karlee Arguello, and got to work.

    They started by canvassing the neighborhood.

    “We ended up connecting with a neighbor right at the corner of Nevada and Raritan. The dog frequented her front yard and backyard,” Luv-Garcia said. “She could never really grab them.”

    So she and Arguello set up a base of operations near the house, and got permission to build a “yard-sized trap” behind the woman’s house. They used 20 panels of grating to make an enclosure in the yard, based on designs created especially for capturing skittish dogs.

    “It was quite a massive trap,” she said. “It was just like he was walking into the backyard.”

    The “Missy Trap” that Sarah Luv-Garcia built to capture an elusive dog (left), and Luv-Garcia and Karlee Arguello with the dog after the trap worked. Aug. 24, 2024.
    Courtesy: Sarah Luv-Garcia

    Then, they baited their contraption with rotisserie chicken, squeeze cheese and wet cat food, and set up cameras in the yard that they monitored from a vehicle parked nearby.

    “We created a smorgasbord for him,” Luv-Garcia said.

    They needed something elaborate, she said, since they knew the dog could “scale a six- and an eight-foot fence like a ninja cat.” For a while, they were calling him MacGyver.

    The poor boy couldn’t eat, but he could smell.

    They saw him a few times that evening, and hoped he’d be drawn in by their succulent offerings. Around 8:30 p.m. on Saturday, the clever canine finally appeared.

    They sprung the trap, then took their time to approach the dog. As they did, they could see that his mouth had been pierced by something.

    “He did appear to have what looked like a gunshot wound,” Luv-Garcia said. “I am not an expert by any means, but it was a perfectly round hole.”

    This image provided by Denver Animal Protection shows a wound on the face of a dog that they’d been chasing for months, possibly the result of a gunshot.
    Courtesy: Denver Animal Protection

    Meeting the dog, and seeing the injury up close, hit her hard.

    “I cried. It’s very emotional, when you do something to help an animal that’s just been let down by another human,” she told us, choking up. “I saw how sweet he was. He was such a gentle dog that absolutely didn’t deserve that, and now he’s really safe.”

    Once they’d secured him, Luv-Garcia and Arguello called Denver Animal Protection, who took the dog to the city’s shelter.

    We’ve asked the city if they’ll investigate the alleged shooting; we’ll update this story when we hear more.

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  • Veterinarian shares tips on picking the right boarding facility, protecting your pet while there – WTOP News

    Veterinarian shares tips on picking the right boarding facility, protecting your pet while there – WTOP News

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    A recent dog death at a boarding facility at a Northern Virginia PetSmart has raised serious concerns over boarding your furry friends. One veterinarian shares tips.

    The death of dog is tough, but it can be even harder when it happens in the care of someone else.

    A recent dog death at a boarding facility at a Northern Virginian PetSmart has raised serious concerns over boarding your furry friends.

    Andrew Noles, who spoke with WTOP’s partner 7News, lost his 3-year-old Aussiedoodle, Clark, after boarding him at the “Petshotel” inside the PetSmart in Potomac Yard for three days. A veterinarian called him unexpectedly on the second day with the heartbreaking news.

    Other local veterinarians are reminding owners to make sure they’re protected by planning ahead.

    “Ask the boarding facility, ‘What vaccinations do you require?’ And if they say, ‘We don’t require any vaccinations,’ then that’s a red flag. You don’t want to go there,” said Dr. Peter Eeg, owner of Poolesville Veterinary Clinic in Maryland.

    After receiving a vaccine, it takes pets seven to 14 days to become fully immune, according to Eeg.

    “We highly recommend that they are fully vaccinated with their Bordetella vaccine, their influenza vaccine … at least 10 days before they go to a boarding facility,” he added.

    Eeg said it’s not clear what led up to the death of the dog at PetSmart, but that there has been an outbreak of a significant upper respiratory disease in dogs that spreads through direct contact with other dogs.

    He added that your pet should have routine evaluations to make sure there’s no preexisting conditions that “may be exacerbated when the pet is staying at a boarding facility,” since pets are often afraid and much more nervous.

    He recommended bringing your own food and water for the pet and checking out the facility before dropping it off.

    “Nowadays, you can go on the web and look over the entire facility. You can watch live videos of the facility. You can see where the animals will be housed,” Eeg said.

    Get breaking news and daily headlines delivered to your email inbox by signing up here.

    © 2024 WTOP. All Rights Reserved. This website is not intended for users located within the European Economic Area.

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    Sandra Jones

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  • Pets Really Can Be Like Human Family

    Pets Really Can Be Like Human Family

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    For the 10 years they were together, Kristen de Marco and her terrier Gracie were inseparable. De Marco brought her dog to work each day, and routinely left dinners and parties early to rush home to her; she skipped her 20th high-school reunion because Gracie was sick and none of the available hotels could accommodate a dog. De Marco’s dedication sometimes struck friends, family, and colleagues as odd. When they heard that de Marco would pay to bring Gracie on every single plane ride she took, “people were like, It’s just a dog, put her in the boarding facility,” de Marco told me. “But she was so attached to me, and I to her.” To her, Gracie was family—“my first child.”

    De Marco’s feelings about Gracie put her on one side of a split in the American mind. In many ways, people have never been more openly obsessed with their pets. Companion animals now get their own home-cooked foods, their own strollers, their own memory-foam mattresses (if they don’t prefer ours); they have their own clothing lines, wellness centers, and trusts. They are trained to use toilets and driven to day cares; they feature in weddings and are written into wills. When they fall sick, they’re offered acupuncture, surgeries, chemotherapy, even organ transplants. In 2022, Americans shelled out some $136.8 billion for pet care. A recent Pew survey found that almost every pet-owning American—all 200 million of them—describes their animals as family, and more than half of pet owners say their pet is “as much a part of their family as a human member.”

    At the same time, many Americans are uneasy about treating pets as bona fide family. In the very same Pew survey, the majority of respondents—including a good number of pet owners—said there is already enough emphasis on pets’ well-being in this country, even too much. The sentiment de Marco encountered—it’s just an animal—is common, and it informs both policies and attitudes. Pet restrictions on rental properties remain common; pet insurance is a rarity among employee benefits; and although most people might be sympathetic to a pet’s death, mentions of animal bereavement leave can be laughed off as a joke. When Jackie Geer Murphy, of Massachusetts, had to explain to a co-worker that she was playing sad music in her office because she’d just lost her cat to cancer, her colleague’s only response was “Whoa, okay then,” she told me.

    Pets are stuck in an uncanny valley of love. We can purchase and own them, yet they are so much more to us than a material belonging: They can change us, hurt us, even compel us to put another’s needs before our own. And no rule delineates what counts in these relationships as a necessary act of love and what as a frivolous indulgence. With my own two cats, Calvin and Hobbes, I see how wildly opinions can differ. My spouse and I would both declaw ourselves before we ever stuck either cat in a wedding tux. Still, most of our friends and family think we go too far for our cats—like when I shush houseguests so that anxious Hobbes can eat in peace, or when my spouse canceled a long-awaited trip because Calvin fell ill.

    The question isn’t how people feel about their pets, or how they should. Psychologically, scientifically, that answer is fairly clear: The bonds humans forge with animals can feel as strong as the ones we make with each other—even those with family, even with our kids. The question is how much validation those relationships should get.


    When scientists focus on the emotional caliber of human-animal bonds, they see more similarities than differences with human-human bonds. People attach deeply to their pets, whom they may spend more time with than they do with most of the humans in their life; our animals latch tightly back onto us, learning our schedules, habits, and facial expressions, and scrunching up their own in response. My cats greet my spouse each day he returns home from work, their tails lifting with delight at his voice; when I take them to the vet, they seek comfort by pressing their face against my fingertips. “It’s similar to the way a baby forms an attachment to their mother,” says Kerri Rodriguez, a human-animal interaction researcher at the University of Arizona. Studies have also shown that, even though the effects aren’t universal, pets can be a comfort, a mood booster, a soothing social balm. “It’s this remarkable potential intervention,” with animals playing similar roles to some of the most important people in our life, Page Buck, a veterinary social worker at West Chester University, told me.

    The depth of these bonds has almost certainly been magnified by human breeding choices. Once adapted to survive in the wild, under our domesticating influence the animals in our homes now survive primarily because they appeal to us. Modern dogs have stubby snouts and ultra-expressive eyes; their ears flop, their tails wag. They are, in effect, frozen in a guise of puppydom, riling our inborn drive to protect. Evolutionarily, they “are our dependents,” Janet Hoy-Gerlach, a veterinary social worker at OneHealth People-Animal Wellness Services, told me. It’s what we made them to be.

    Our relationships with pets even have molecular analogs to those with people: Studies have found that the same hormones, including oxytocin, soar in many people when they connect both with other humans and with animals; some of the same brain regions light up, too, when caregivers gaze at their infants and their pets. “From a psychological perspective, there is no difference in the experience of attachment,” says Jessica Oliva, a social-cognition researcher at James Cook University, in Australia.

    Analogs can also be found, Oliva told me, in grief over pet loss—which numerous studies have shown can be just as severe, prolonged, and debilitating as when a close human companion dies. People feel shock, numbness, anger; sadness inundates them in waves for many months. Paul Wong, a human-animal bond researcher at the University of Hong Kong, told me that, through roughly a decade of companionship, his dog Lily “really became like my daughter,” to the point where his teenage (human) son sometimes good-naturedly groaned that his parents were putting the dog’s needs first. When Lily died after being suddenly diagnosed with lymphoma, Wong grieved the loss as deeply as he had another recent death in his family, he told me: “It was as painful as losing my grandpa.”


    Few people would say to a recently bereaved widow, Are you going to get another spouse? But “when your dog dies, the first thing people say is, Are you gonna get another dog?” Marjie Alonso, an animal-behavior expert based in Massachusetts, told me. Grief over any loss can be difficult to confront, but when grieving a pet, people can find themselves that much more caught between expressing the full range of their feelings and managing them to be more socially acceptable. After Gracie, de Marco’s terrier, died, de Marco noticed just how much less sympathy her colleagues offered than when her father had died the year before. “I felt compelled to keep the truth of my grief measured,” she told me. Experiences like this are so common that many scientists consider pet loss to be a form of disenfranchised grief, which leaves people riddled with shame, confusion, and guilt. De Marco even began to question herself—“like I had almost loved her too much.”

    Julie Wiest, a sociologist at West Chester University, has seen in her own life how plenty of people will “look at you like you’re crazy” any time you treat an animal like a human family member. Because her black lab Alice was terrified of the kitchen, the sounds of heaters, and going outside, Wiest and her husband fed their dog in the living room, shivered through the cold of winter, and carried her out the door when her bladder got full. Eventually, the list of Alice’s quibbles with their townhouse grew so long that they broke their lease and moved. These choices were good for Alice, so they were good for Wiest and her husband. But even Wiest’s own mother once told her she could never live in a home that so intensely revolved around a dog’s needs.

    Sometimes, people’s devotion to their pets starts to pantomime human parenthood—reading them stories, building them custom car seats, or rocking them to sleep for months, all examples Laurent-Simpson has documented in her research. Self-identifying as a “dog mom” or declaring, This cat is my baby, can also come off as “a little gross,” Alonso told me—maybe because it threatens to trivialize the very real trials of human parenthood.

    Anyone who spends a substantial share of their love on an animal can trigger these complaints. But women who don’t have children—who are among the demographics who have been documented bonding most strongly to their pets—often bear the brunt of this sort of scrutiny, Andrea Laurent-Simpson, a sociologist at Southern Methodist University who studies animal-human bonds, told me. (Consider every tired “crazy cat lady” joke, and how much pressure to have kids, spoken and unspoken, women still face.) Some people—including the pope—have argued that caring for a pet can distract from human parenthood. Every one of these objections has the same undertone: Don’t you know your animal is not an actual kid?

    But by and large, people who describe themselves as parents to their pets don’t seem to be asserting that their animals are kid equivalents. Caring for a pet is far less work than caring for a child, and much cheaper; nurturing an animal doesn’t involve the pain of watching a kid grow up and leave, or the pressure of teaching them moral wrong from right. Pet owners will even cite those sorts of differences as reasons that they opted not to have children. And they’ll note that their animals have a distinct value, too. Their loyalty feels unconditional; we can seek comfort from them in times of stress and suffering in ways that “we would not put on a child,” Hoy-Gerlach, the veterinary social worker, told me.

    At the same time, caring for a pet does closely mirror the fundamentals of loving a child. “Are they different? Yes,” Shelly Volsche, a biocultural anthropologist at the University of Wisconsin at River Falls, told me. “But, as a broader concept, they are the same: I still want to care for something.” Pets, like children, demand and dole out care. Pets, like children, can be taught and nurtured and disciplined—in ways that also help their guardians grow. Humans are among many social species whose capacity for nurturing evolved to be flexible—beyond the creatures most directly related to us. Extending this impulse, which scientists call “alloparenting,” to the creatures whom we’ve invited into our homes and lives, Volsche told me, is quite natural.


    I used to scoff at the idea of anyone calling themselves a parent to their pet. But in the seven years I’ve been with Calvin and Hobbes, my feelings have slowly changed. I’ve felt pride in teaching them and introducing them to family; I’ve cared for them when they’re in pain. Because of them, I have come to know what it means to earn a little creature’s trust. I’ll still never use the term fur babies. (As Alonso put it to me: “I don’t call my human children ‘skin babies.’”) But I’m now far more open to the idea that, in trying to capture my feelings for my cats, parent may represent the best available shorthand.

    Embracing this term doesn’t need to turn into a call for more pet spas or doggie bakeries. Pet parenting simply validates this type of relationship for what it is—its own deeply meaningful form of caregiving. Plenty of people do less for their cats than I do, of course, or for their dogs than Wiest has done for hers. Some people do more and, in extreme situations, put their pet’s well-being before their own, just as they might for a kid. But any typical life with an animal will include some trials—the sleep-deprived nights of potty training a puppy, the parade of veterinary visits for a sick cat, and eventually, perhaps, a death.

    What would make dealing with these challenges easier is more room for pets in the same support systems that help people care for any loved ones—more paid time off, more flexible leave policies. Several pet owners told me that a bit more grace would be nice, too: fewer eye rolls or snide comments, fewer jokes about dying alone. A little less judgment about how we spend not our money, but our love.

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    Katherine J. Wu

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  • 4 Ways Pet Care Industry Must Transform Its Marketing

    4 Ways Pet Care Industry Must Transform Its Marketing

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    Opinions expressed by Entrepreneur contributors are their own.

    The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone stops by the shelter or pet store and comes home with a cute puppy. It’s far more complex than that, so it stands to reason that marketers should approach pet parents intricately.

    A common marketing trend in the pet care industry is to throw all and sundry at the market and see what sticks. But, as with any other industry, understanding your customer and their needs is everything. You will miss the big catch if you’re casting your net too broadly.

    Sharpen your focus with four specific strategies, and you’ll soon see your pet care company grow:

    1. Personalization

    Understanding the customer persona each of your products serves and crafting your brand to fit those customer profiles is key to reaching the right pet parents. Your customer may be a cat person, but is their feline friend a kitten or a senior? Do they have long fur that needs grooming or an easy-to-manage short coat? Indoor only, or do they have access to a garden? Drilling down to the depths of your customers’ needs is undoubtedly the best start to transforming your marketing strategy.

    Related: Are You Giving Your Customers Personalized Experiences? Here’s Why You Can’t Afford to Ignore It Any Longer.

    2. Understand the pet life cycle

    Puppies and kittens are wonderful, but that time makes up a very short period of the entire life cycle of our pets. If your pet care company markets only to this stage, you’re missing an entire segment of the market.

    As pets grow, their needs change. Their food requirements are different and they interact with different toys. Dogs may attend training classes and teenage cats may need scratch posts when they start to flex those claws. Senior pets, especially, have very specific needs. Older pets have no use for toys or training clickers; the focus is on keeping this pet pain-free and relaxed in their old age. If need be, consult a veterinarian to understand the life cycle of the various types of pets you’re marketing to. Especially if you’re focused on exotic animals who may have a far shorter or longer life cycle than an average dog or cat.

    3. Track like a hound

    The pet care industry is quite unique, but one thing it has in common with all other industries is the need for accurate attribution. It is vital to understand how each pet parent came to be your customer, what channels they used and what marketing action causes them to move through the sales funnel.

    It’s also important to avoid making any assumptions about your customers based on their last known interactions with your business. Monitor their movements and reactions to your campaigns carefully to understand what drives them.

    If there is one aspect of attribution that is almost always forgotten, it is telephone calls. Pet parents have questions. They want to be 100% sure that what they’re buying for Tiger or Fido is the right fit. And you can be guaranteed that a vast majority of these customers will want to speak with a human being to assure them of this. Telephone calls are a vital part of the sales process, regardless of whether the person on the line is inquiring or complaining. If you aren’t tracking phone calls, you’re missing an entire leg of your customer’s journey.

    Related: Man’s Best Friend — And Investment: The Thriving Industry of Pet-Related Franchising

    4. Get creative

    There are no one-size-fits-all marketing campaigns in the pet care industry. What resonates deeply with one pet parent may mean nothing to another, so getting creative with your campaigns is vital.

    Just like human parenting, parts of the pet parent journey often don’t get discussed. You might be surprised how many customers will resonate with a campaign around less-discussed issues like separation anxiety or bladder weakness.

    The tail end

    Although these marketing strategies are particularly helpful to the pet care industry, they apply to most industries with a few slight tweaks.

    By implementing these marketing strategies, you can increase your ROI dramatically and put your marketing dollars to good use.

    Pet care is an exciting and fulfilling industry to work in. If you learn to focus on your customers as individuals and understand their needs, you’ll build lifelong brand relationships with them and their furry companions.

    Related: 4 Reasons the Pandemic Is a Boon for the Pet Industry

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    Sergio Alvarez

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