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Tag: personetics

  • AI-driven personalization ‘no longer optional’

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    AI-driven personalized banking services are becoming table stakes for customer growth and retention.  “We’re seeing strong demand from banks and credit unions for deeper personalization, and it goes beyond only retaining clients,” Udi Ziv, chief executive at behavioral banking service provider Personetics, told FinAi News. “Today, financial institutions aren’t just competing with each other, they’re competing with the digital experience consumers get from every other app on […]

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    Vaidik Trivedi

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  • How AI and ‘behavioral banking’ boosts FI revenue

    How AI and ‘behavioral banking’ boosts FI revenue

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    Financial institutions can couple AI with “behavioral banking” to grow revenue, industry experts say.  Behavioral banking is a strategy that banks are exploring to analyze consumer data as a way to present timely products to customers to increase loyalty alongside bank revenue. Banks usually sell the same financial products at about the same price, Dorel […]

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  • Real-time data drives consumer decisions post rate cut

    Real-time data drives consumer decisions post rate cut

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    Financial institutions are looking to real-time, data-driven insights to suggest actions clients can take to benefit from last week’s interest rate cut by the Federal Reserve.   Banks have already been strengthening their client relationships by leaning on data and analytics to offer clients specific products that help them save for retirement or home purchases.  Now […]

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  • Central Bank builds 60 insight tools | Bank Automation News

    Central Bank builds 60 insight tools | Bank Automation News

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    Jefferson City, Mo.-based Central Bank is looking to data analytics and AI to provide customers with insights about their financial health and increase overall engagement.  “We have 7 million mobile banking logins a month on our platform, but the average time on the app is less than a minute,” Daniel Westhues, executive vice president of […]

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  • BNY appoints Gerdeman as global head of data and analytics | Bank Automation News

    BNY appoints Gerdeman as global head of data and analytics | Bank Automation News

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    BNY Mellon has appointed Julie Gerdeman as its global head of data and analytics.  Gerdeman will be responsible for managing software and data for nearly $47 trillion of assets managed by BNY, according to a Feb. 20 release. Prior to joining the $30 billion bank, Gerdeman was chief executive at Everstream Analytics, a supply chain […]

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