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Tag: perplexity

  • India’s AI boom pushes firms to trade near-term revenue for users | TechCrunch

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    Tech giants’ efforts to ramp up AI adoption in India may be about to hit a turning point, as companies end free promotions with hopes to convert the world’s fourth-largest economy into a windfall of paid subscribers.

    India became the world’s largest market for generative AI app downloads in 2025, according to market intelligence firm Sensor Tower, widening its lead over the U.S. as installs jumped 207% year-over-year.

    Companies including OpenAI, Google, and Perplexity rolled out extended free premium offers to accelerate user growth in the price sensitive market. Leading AI firms have also backed India in its push to become a global artificial intelligence hub. A major AI summit in New Delhi last week was attended by leaders including OpenAI’s Sam Altman, Anthropic’s Dario Amodei, and Alphabet CEO Sundar Pichai — a sign of the country’s growing weight in the global AI race.

    Now, some of those early promotional pushes are winding down. Perplexity ended its bundled Pro offer with Indian telco Airtel in January, while OpenAI’s free ChatGPT Go access in India is no longer available, potentially setting the stage for a clearer test of how many newly acquired users convert to paying subscribers.

    Despite strong download growth, India still generates a disproportionately small share of AI app revenue, accounting for about 1% of in-app purchases even as it drives roughly 20% of global GenAI app downloads, according to the Sensor Tower data shared with TechCrunch, highlighting the monetization challenge in one of the industry’s fastest-growing markets.

    GenAI app adoption in India accelerated sharply through 2025, with downloads peaking in September and October at year-over-year growth rates of about 320% and 260%, respectively, according to the data. Yet the surge in usage did not fully translate into revenue gains. In November and December 2025, AI app in-app purchase revenue in India fell 22% and 18% month over month, respectively. ChatGPT’s revenue dropped even more sharply — down 33% and 32% over the same period following the November launch of free sub-$5 ChatGPT Go access — reflecting the near-term impact of aggressive promotional pushes.

    Image Credits:Sensor Tower

    ChatGPT still commands more than 60% of GenAI in-app revenue in India, meaning shifts in its pricing strategy can significantly influence overall market performance.

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    Alongside promotional pushes, Sensor Tower attributed the surge in GenAI app adoption in India last year to a mix of new product launches, including the debut of platforms such as DeepSeek, Grok, and Meta AI, as well as upgrades to major chatbots like ChatGPT, Gemini, Claude, and Perplexity. Viral interest in AI-generated content also helped fuel adoption, with content creation and editing tools accounting for seven of the 20 most downloaded GenAI apps in India in 2025.

    The user surge has been equally pronounced. India accounted for about 19% of the global user base of leading AI assistant apps in 2025, ahead of the U.S. at 10%, Sensor Tower said. ChatGPT continues to dominate the Indian market by monthly active users, though rivals including Google’s Gemini and Perplexity have also seen rapid growth following promotional offers. ChatGPT was the most downloaded GenAI app in India and globally in 2025, according to earlier Sensor Tower data. Earlier this month, OpenAI’s CEO said that the chatbot now has more than 100 million weekly active users in India.

    The promotional push in India reflects a broader strategy by AI firms to reduce pricing friction in a highly value-conscious market, betting that early user adoption and engagement will translate into stronger long-term retention once free access periods expire, said Sneha Pandey, insights analyst at Sensor Tower.

    India’s appeal lies in its massive digital base. The country has more than a billion internet users and around 700 million smartphone owners, making it one of the largest potential markets for AI services globally and a critical battleground for user growth.

    Nonetheless, user engagement in India still trails more mature markets. In 2025, users of leading AI chatbot apps in the U.S. spent about 21% more time per week on the apps than their counterparts in India and logged 17% more sessions on average, per Sensor Tower.

    “AI in-app revenues will likely see meaningful but gradual improvement as users become more deeply integrated into these platforms, making sustained engagement paramount,” Pandey told TechCrunch.

    She added that pricing pressure in India is likely to remain elevated given the country’s young and value-conscious user base, making lower-cost tiers, telecom bundles, and micro-transaction models important for long-term retention.

    ChatGPT remained the clear market leader in India entering 2026, with 180 million monthly active users in January, per Sensor Tower, followed by Google’s Gemini with 118 million, Perplexity with 19 million, and Meta AI with 12 million. The figures underline both the scale of India’s AI opportunity and the growing challenge for firms to convert rapid user adoption into sustained revenue.

    Google, OpenAI, and Perplexity did not respond to requests for comments.

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    Jagmeet Singh

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  • Samsung is adding Perplexity to Galaxy AI for its upcoming S26 series

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    Samsung’s next flagship devices will offer Perplexity as part of an expansion to support multiple AI agents in Galaxy AI. Perplexity’s AI agent will work with apps including Samsung Notes, Clock, Gallery, Reminder and Calendar, according to the announcement. And, some third-party apps will support it, though Samsung hasn’t yet said which. The news comes just a few days before Samsung’s Galaxy Unpacked event, so we can expect to find out more about that integration and how it fits in with Samsung’s revamped Bixby very soon.

    What we know so far is that the Perplexity agent will respond to the wake phrase, “Hey Plex” (not to be confused with the streaming service Plex). It can also be initiated by quick-access physical controls. In a statement, Samsung’s Won-Joon Choi, President, COO and Head of the R&D Office for Samsung’s Mobile eXperience Business, said the expansion of Galaxy AI is aimed at giving users more choice and flexibility in getting their tasks done. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience,” Choi said.

    Samsung previously announced a partnership with Perplexity last year to integrate the company’s AI search engine into Samsung TVs.  Perplexity has been in hot water though over alleged content scraping and copyright infringement, and was even sued in September by Merriam-Webster — yes, the dictionary — and Encyclopedia Britannica.

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    Cheyenne MacDonald

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  • The OpenAI mafia: 18 startups founded by alumni | TechCrunch

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    Move over, PayPal mafia: There’s a new tech mafia in Silicon Valley. As the startup behind ChatGPT, OpenAI is arguably the biggest AI player in town. The company is reportedly now in talks to finalize a $100 billion deal, valuing the company at more than $850 billion.  

    Many employees have come and gone since the company first launched a decade ago, and some have launched startups of their own. Among these, some have become top rivals (like Anthropic), while others, just on investor interest alone, have managed to raise billions without even launching a product (see, Thinking Machine Labs).  

    In January, Aliisa Rosenthal, OpenAI’s first sales leader, spoke a little bit about this growing network. She, like the other OpenAI alums who did not become founders, decided to become an investor and said she was going to tap into the ex-OpenAI founder network to look for deal flow. We know Peter Deng, OpenAI’s former head of consumer products (and now general partner at Felicis) already has.  

    Below is a roundup of the major startups founded by OpenAI alumni, in alphabetical order. And we are certain this list will grow over time. 

    David Luan — Adept AI Labs 

    David Luan was OpenAI’s engineering VP until he left in 2020. After a stint at Google, in 2021 he co-founded Adept AI Labs, a startup that builds AI tools for employees. The startup last raised $350 million at a valuation north of $1 billion in 2023, but Luan left in late 2024 to oversee Amazon’s AI agents lab after Amazon hired Adept’s founders.

    Dario Amodei, Daniela Amodei, and John Schulman — Anthropic

    Siblings Dario and Daniela Amodei left OpenAI in 2021 to form their own startup, San Francisco-based Anthropic, that has long touted a focus on AI safety. OpenAI co-founder John Schulman joined Anthropic in 2024, pledging to build a “safe AGI.” The company has since become OpenAI’s biggest rival and just raised a $30 billion Series G, nabbing a $380 billion valuation in the process. IPO rumors are also swirling, as the company reportedly prepares for a public listing that could come sometime this year. (OpenAI is also allegedly preparing for an IPO this year and is maybe even trying to beat Anthropic to the public market.) 

    Rhythm Garg, Linden Li, and Yash Patil — Applied Compute  

    Three ex-OpenAI staffers (Rhythm Garg, Linden Li, and Yash Patil) have reportedly raised $20 million for a startup called Applied Compute, as reported by Upstart Media. All three of them worked as technical staff at OpenAI for more than a year before leaving last May to launch the startup, per their LinkedIns. The startup helps enterprises train and deploy custom AI agents. Benchmark led the round, valuing the 10-month-old company at $100 million, Upstart Media reported. 

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    Pieter Abbeel, Peter Chen, and Rocky Duan — Covariant

    The trio all worked at OpenAI in 2016 and 2017 as research scientists before founding Covariant, a Berkeley, California-based startup that builds foundation AI models for robots. In 2024, Amazon hired all three of the Covariant founders and about a quarter of its staff. The quasi-acquisition was viewed by some as part of a broader trend of Big Tech attempting to avoid antitrust scrutiny. 

    Tim Shi — Cresta 

    Tim Shi was an early member of OpenAI’s team, where he focused on building safe artificial general intelligence (AGI), according to his LinkedIn profile. He worked at OpenAI for a year in 2017 but left to found Cresta, a San Francisco-based AI contact center startup that has raised over $270 million from VCs like Sequoia Capital, Andreessen Horowitz, and others, according to a press release.

    Jonas Schneider — Daedalus

    Jonas Schneider led OpenAI’s software engineering for robotics team but left in 2019 to co-found Daedalus, which builds advanced factories for precision components. The San Francisco-based startup raised a $21 million Series A last year with backing from Khosla Ventures, among others.

    Andrej Karpathy — Eureka Labs

    Computer vision expert Andrej Karpathy was a founding member and research scientist at OpenAI, leaving the startup to join Tesla in 2017 to lead its autopilot program. Karpathy is also well-known for his YouTube videos explaining core AI concepts. He left Tesla in 2024 to found his own education technology startup, Eureka Labs, a San Francisco-based startup that is building AI teaching assistants.

    Margaret Jennings — Kindo

    Margaret Jennings worked at OpenAI in 2022 and 2023 until she left to co-found Kindo, which markets itself as an AI chatbot for enterprises. Kindo has raised over $27 million in funding, last raising a $20.6 million Series A in 2024. Jennings left Kindo in 2024 to head product and research at French AI startup Mistral, according to her LinkedIn profile.

    Maddie Hall — Living Carbon

    Maddie Hall worked on “special projects” at OpenAI but left in 2019 to co-found Living Carbon, a San Francisco-based startup that aims to create engineered plants that can suck more carbon out of the sky to fight climate change. Living Carbon raised a $21 million Series A round in 2023, bringing its total funding until then to $36 million, according to a press release.

    Liam Fedus — Periodic Labs  

    Liam Fedus, OpenAI’s VP of post-training research, left the company in March 2025 to team up with his former Google Brain colleague, Ekin Dogus Cubuk, and launch Periodic Labs. The startup seeks to use AI scientists to find new materials, particularly new superconducting materials. It came out of stealth mode in September 2025, armed with a massive $300 million in seed-round funding with backers that included Jezz Bezos, Eric Schmidt, Felicis and Andreessen Horowitz. 

    Aravind Srinivas — Perplexity

    Aravind Srinivas worked as a research scientist at OpenAI for a year until 2022, when he left the company to co-found AI search engine Perplexity. His startup has attracted a string of high-profile investors like Jeff Bezos and Nvidia, although it’s also caused controversy over alleged unethical web scraping. Perplexity, which is based in San Francisco, last reported a raise of $200 million at a $20 billion valuation. 

    Jeff Arnold — Pilot

    Jeff Arnold worked as OpenAI’s head of operations for five months in 2016 before co-founding San Francisco-based accounting startup Pilot in 2017. Pilot, which focused initially on doing accounting for startups, last raised a $100 million Series C in 2021 at a $1.2 billion valuation and has attracted investors like Jeff Bezos. Arnold worked as Pilot’s COO until leaving in 2024 to launch a VC fund.

    Shariq Hashme — Prosper Robotics

    Shariq Hashme worked for OpenAI for 9 months in 2017 on a bot that could play the popular video game Dota, per his LinkedIn profile. After a few years at data-labeling startup Scale AI, he co-founded London-based Prosper Robotics in 2021. The startup says it’s working on a robot butler for people’s homes, a hot trend in robotics that other players like Norway’s 1X and Texas-based Apptronik are also working on.

    Ilya Sutskever — Safe Superintelligence 

    OpenAI co-founder and chief scientist Ilya Sutskever left OpenAI in May 2024 after he was reportedly part of a failed effort to replace CEO Sam Altman. Shortly afterward, he co-founded Safe Superintelligence, or SSI, with “one goal and one product: a safe superintelligence,” he says. Details about what exactly the startup is up to are scant: It has no product and no revenue yet. But investors are clamoring for a piece anyway, and it’s been able to raise $2 billion, with its latest valuation reportedly rising to $32 billion this month. SSI is based in Palo Alto, California, and Tel Aviv, Israel.

    Emmett Shear — Stem AI

    Emmett Shear is the former CEO of Twitch who was OpenAI’s interim CEO in November 2023 for a few days before Sam Altman rejoined the company. Shear launched an AI company, StemAI, in 2024 (though it seems to have since rebranded as Softmax). The company, which appears to be a research company, has attracted funding from Andreessen Horowitz.

    Mira Murati — Thinking Machines Lab 

    Mira Murati, OpenAI’s CTO, left OpenAI to found her own company, Thinking Machines Lab, which emerged from stealth in February 2025. It said at the time (rather vaguely) that it will build AI that’s more “customizable” and “capable.” The San Francisco AI startup, now valued at $12 billion, announced its first product late last year: an API that fine-tunes language models. It recently made headlines when two of its co-founders announced earlier this year that they would return to OpenAI. 

    Kyle Kosic — xAI

    Kyle Kosic left OpenAI in 2023 to become a co-founder and infrastructure lead of xAI, Elon Musk’s AI startup that offers a rival chatbot, Grok. In 2024, however, he hopped back to OpenAI, where he remains. Meanwhile, xAI (which acquired Musk’s social media site X) was purchased by Musk’s SpaceX, giving the coalesce company a valuation of $1.25 trillion. It is looking to go public sometime in June for what could be a historic listing. 

    Angela Jiang — Worktrace AI

    Angela Jiang left OpenAI in 2024, after working as a product manager and on the public policy team. In April 2025, she quietly launched Worktrace, which uses AI to help enterprises make business operations more efficient. It observes employee work patterns and automates workflow, according to the company’s website. The business is backed by Mura Murati, OpenAI’s former CTO, who went on to launch Thinking Labs. It is also backed by OpenAI’s startup fund, in addition to a slew of other OpenAI names, like its chief strategy officer, Jason Kwon. 

    Stealth Startups

    In addition to these startups, a number of other former OpenAI employees have founded startups that are still in stealth mode, according to various updates TechCrunch found on LinkedIn. For instance, it seems that former OpenAI researcher Danilo Hellermark has been working on a generative AI stealth startup for the past few years. He officially left OpenAI at the beginning of 2023. There’s also one apparently in the works from Lucas Negritto, who worked on OpenAI’s technical team and left the company in 2023 after three years. Since then, he’s founded one startup and has been working on another since August 2025, according to his LinkedIn. 

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    Charles Rollet, Dominic-Madori Davis

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  • AWS revenue continues to soar as cloud demand remains high | TechCrunch

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    Amazon Web Services ended 2025 with its strongest quarterly growth rate in more than three years.

    The company reported Thursday that its cloud service business recorded $35.6 billion in revenue in the fourth quarter of 2025. This figure marks a 24% year-on-year increase and the business segment’s largest growth rate in 13 quarters. Annual revenue run rate for the business segment is $142 billion, according to Amazon. The cloud service also saw an increase in its operating income from $12.5 billion in the fourth quarter compared to $10.6 billion in the same period in 2024.

    “It’s very different having 24% year-over-year growth on $142 billion annualized run rate than to have a higher percentage growth on a meaningfully smaller base, which is the case with our competitors,” Amazon CEO Andy Jassy said during the company’s fourth-quarter earnings call. “We continue to add more incremental revenue and capacity than others, and extend our leadership position.”

    That fourth-quarter growth was fueled by new agreements with Salesforce, BlackRock, Perplexity, and the U.S. Air Force, among other companies and government entities.

    “More of the top 500 U.S. startups use AWS as their primary cloud provider than the next two providers combined,” Jassy said. “We’re adding significant easy to core computing capacity each day.”

    AWS also added more than a gigawatt of power to its data center network in the fourth quarter.

    Jassy said AWS still sees a fair amount of its business coming from enterprises that want to move infrastructure from on-premise to the cloud. AWS is, of course, also seeing a boost from the AI boom, and Jassy credited AWS’s top-to-bottom AI stack functionality.

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    “We consistently see customers wanting to run their AI workloads where the rest of their applications and data are,” Jassy said. “We’re also seeing that as customers run large AI workloads on AWS, they’re adding to their core AWS footprint as well.”

    AWS made up 16.6% of Amazon’s overall $213.4 billion revenue in the fourth quarter.

    AWS’s success wasn’t enough to appease Amazon investors, however. Amazon shares fell 10% in after-hours trading after investors reacted to the company’s plan to boost capital expenditures and missed Wall Street’s expectations on earnings per share.

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    Rebecca Szkutak

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  • How to Use ChatGPT, Gemini, Grok in Private Mode (No Training Mode)

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    • Apart from this, you can also use the keyboard shortcut, ‘Ctrl + ;’ to switch back to a normal chat again or to the incognito mode.
    • However, it does state that the chat won’t appear in the history or would be used to train the model.
    • Similar to ChatGPT, you would be informed that your chats would not appear in your history and would not be used to train the model.

    The core reason LLMs, or large language models such as ChatGPT and Gemini, work the way they do is the amount of data they are trained on. Every conversation you have with it or the data you feed into it is used to further train it. This also instils a fear of privacy concerns among users. As one would not like a record of sensitive or personal information in particular. For this, almost every platform offers a private mode. Let’s explore how you can access them and how it really works.

    Using Private Mode on LLM Platforms

    Using an LLM platform is much like using a search engine, albeit with a lot more capabilities. You must have noticed that when you do a normal Google search, it adds to your browsing history. The links you have already visited would appear purple. Similarly, these platforms not only keep a record of your chats with them but also use that data to train themselves further. Like all browsers, these platforms also offer private or incognito chat. This is how you can access these modes in ChatGPT, Gemini, Grok, Perplexity, and Claude AI.

    1. ChatGPT

    Once you open ChatGPT, you will see “Turn on temporary chat” in the top-right corner.

    temporary chat in chatgpt

    Here, you will clearly see a disclaimer saying, “This chat won’t appear in your chat history and won’t be used to train our models”. But you have to keep in mind that the chat won’t be instantly deleted from the servers. As stated by the platform, a copy of the chat may be kept for up to 30 days for safety concerns.

    chatgpt

    2. Gemini

    After opening Gemini, on the left of your screen, click on the ‘Temporary chat’ icon beside the ‘New chat’ icon. If you don’t see it, you can expand the sidebar menu to make it visible.

    temporary chat in gemini

    Similar to ChatGPT, you would be informed that your chats would not appear in your history and would not be used to train the model. You will also see that it is clearly stated that the record will be kept for only 72 hours or 3 days for safety reasons.

    gemini policy

    3. Grok

    Open Grok, then click “Private” in the top-right corner.

    grok private mode

    You can have a private chat now. Unlike the platforms above, Grok does not explicitly state whether chat will be stored, and if so, for how long. However, it does state that the chat won’t appear in the history or would be used to train the model.

    grok policy

    4. Perplexity

    Once you open Perplexity, click on your account in the bottom left corner. A menu will pop up where, at the bottom, you will see the ‘Incognito’ option. Click that. Apart from this, you can also use the keyboard shortcut, ‘Ctrl + ;’ to switch back to a normal chat again or to the incognito mode.

    incognito mode in perplexity

    In this too the chats would not appear in the history and data will be deleted within 24 hours, as mentioned by Perplexity.

    perplexity policy

    5. Claude AI

    After opening Claude AI, you will find the incognito option in the top-right corner. Or, you can simply use the ‘Ctrl + Shift + I’ keyboard shortcut.

    incognito mode in claude

    Although Claude doesn’t mention how long, the chats will be retained, apart from not appearing in the history. I looked for it in Claude Support and found the following.

    claude policy

    FAQs

    Q. Can I use the private mode without logging in?

    Private modes are not needed and thus not accessible when not logged in. Your chat will not be saved anywhere once you close the window but they might be utilised later to train the model.

    Not unless it’s something flagged by the system. As mentioned above, these chats are not immediately wiped off. Each platform has policies aligned with the laws of the respective nations that direct them to grant authorities access to these chats in the event of an issue.

    Wrapping Up

    Unlike normal mode on LLM platforms, private mode lets you chat without creating a history or training the model. While this is a useful feature when multiple users use a single account, it should be used with caution. Users should avoid sharing sensitive information such as passwords, addresses, or contact details. Additionally, this mode should be used considering that any information which may potentially be related to illegal activities can call for the involvement of legal authorities if needed. There is a system in place to flag any such conversation within all platforms.

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    Mitash Arora

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  • Perplexity announces its own take on an AI shopping assistant

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    Perplexity is rolling out a new shopping feature to make buying things through its AI assistant easier and more personalized. The company’s new feature is free for all Perplexity users in the US and builds on Perplexity’s existing relationship with payment provider Paypal.

    The new shopping experience lets Perplexity users conduct more personalized product searches, like asking “What’s the best winter jacket if I live in San Francisco and take a ferry to work?” Perplexity says its assistant can keep the context of your chat in mind as it searches for products, and incorporate details it’s learned about your life and preferences to tailor results. Once the assistant has found products it wants to show you, it can then present them in nicely formatted product cards, with pros and cons about each jacket, for example, and other relevant details pulled from reviews and guides.

    If one of the products Perplexity finds seems like the right fit, you can also purchase the product directly through the company’s assistant, and pay with payment details stored in a PayPal account. This “Instant Buy” experience provided by Perplexity and PayPal extends to all merchants who offer PayPal as a payment method. While that sounds like it could make a key element of the shopping experience obsolete for these online stores (you never actually visit their website), Perplexity claims merchants still own the most important parts. “They have full visibility into who their customer is, can process returns, build loyalty, and own the post-purchase relationship, just as they would on their own sites,” the AI company says.

    Perplexity’s push into online shopping is similar to the “shopping research” feature OpenAI recently added to ChatGPT, and new product recommendation features Google’s added to AI Mode in Google Search. While all these tools are pitched as a more personalized alternative to the shopping guides you’ll find on Engadget and other editorial sites, they often work under the same logic. By referring someone to a product, AI companies hope to receive a payment or a fee from the transaction if the person makes a purchase.

    Ultimately, Perplexity is equally interested in offering an end-to-end solution, where it finds and purchases products without a human needing to step in. The company received a cease-and-desist from Amazon at the beginning of November for letting the agent in its Comet browser complete Amazon purchases on users’ behalf.

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    Ian Carlos Campbell

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  • OpenAI and Perplexity are launching AI shopping assistants, but competing startups aren’t sweating it | TechCrunch

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    With holiday shopping on the horizon, OpenAI and Perplexity both announced AI shopping features this week, which integrate into their existing chatbots to help users research potential purchases.

    The tools are markedly similar to one another. OpenAI suggests that users could ask ChatGPT for help finding a “new laptop suitable for gaming under $1000 with a screen that’s over 15 inches,” or that they can share photos of a high-end garment and ask for something similar at a lower price point.

    Perplexity, meanwhile, is playing up how its chatbot’s memory can augment shopping-related searches for its users, suggesting that someone could ask for recommendations tailored to what the chatbot already knows about them, like where they live or what they do for work.

    Adobe predicted that AI-assisted online shopping will grow by 520% this holiday season, which could be a boon for AI shopping startups like Phia, Cherry, or Deft — but with OpenAI and Perplexity pushing further into AI shopping experiences, are these startups in danger?

    Zach Hudson, CEO of the interior design shopping tool Onton, thinks that AI shopping startups with a specialized niche will still provide a better experience to users than general-purpose tools like ChatGPT and Perplexity.

    “Any model or knowledge graph is only as good as its data sources,” Hudson told TechCrunch. “Right now, ChatGPT and LLM-based tools like Perplexity piggyback off existing search indexes like Bing or Google. That makes them really only as good as the first few results that come back from those indexes.”

    Daydream CEO and longtime e-commerce executive Julie Bornstein agrees — she remarked to TechCrunch over the summer that she always viewed search as “the forgotten child” of the fashion industry, since it never worked particularly well.

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    “Fashion […] is uniquely nuanced and emotional — finding a dress you love is not the same as finding a television,” Bornstein told TechCrunch on Tuesday. “That level of understanding for fashion shopping comes from domain-specific data and merchandising logic that grasps silhouettes, fabrics, occasions, and how people build outfits over time.”

    AI shopping startups develop their own datasets so that their tools are trained on higher-quality data — something that’s easier to achieve when you’re attempting to catalog fashion or furniture, rather than the sum of all human knowledge.

    In Hudson’s case, Onton developed a data pipeline to catalog hundreds of thousands of interior design products in a cleaner manner, helping to train its internal models with better data. But if AI shopping startups don’t pursue that level of specialization, Hudson thinks they’re bound to be overshadowed.

    “If you’re using only off-the-shelf LLMs and a conversational interface, it’s very hard to see how a startup can compete with the larger companies,” Hudson said.

    The advantage for OpenAI and Perplexity, however, is that their customers are already using their tools — plus, their large presence lets them ink deals with major retailers from the get-go. While Daydream and Phia redirect customers to retailers’ websites to complete their purchases — sometimes earning affiliate revenue — OpenAI and Perplexity have partnerships with Shopify and PayPal, respectively, allowing users to check out within the conversational interface.

    These companies, which depend on mammoth amounts of expensive compute power to operate, are still trying to figure out a path to profitability. If they take inspiration from Google and Amazon, then it makes sense to look toward e-commerce as an option — retailers could pay them to advertise their products within search results.

    But eventually, that could just exacerbate the existing issues that customers have with search.

    “Vertical models — whether in fashion, travel, or home goods — will outperform because they’re tuned to real consumer decision-making,” Bornstein said.

    Additional reporting by Ivan Mehta.

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    Amanda Silberling

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  • Amazon and Perplexity are fighting over the future of AI shopping

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    Amazon has sent a cease-and-desist letter to Perplexity that demands that the AI startup prevents its Comet browser from making purchases on Amazon, Bloomberg reports. In a blog post responding to Amazon’s letter, Perplexity claims Amazon is “bullying” the company and that its demands pose “a threat to all internet users.”

    In Amazon’s eyes, Comet’s agent violates its terms of service, degrades the Amazon shopping experience and introduces privacy vulnerabilities, Bloomberg writes. Amazon’s “Conditions of Use” for Amazon.com specifically prohibit “any downloading, copying, or other use of account information for the benefit of any third party” and “any use of data mining, robots, or similar data gathering and extraction tools.” Depending on your definition, the agentic capabilities Perplexity offers through Comet could violate both clauses. The browser securely stores log-in credentials for websites locally, and uses them to make purchases for customers on Amazon with a simple command.

    Perplexity and Amazon agreed to pause agentic shopping on Amazon in November 2024, according to the report, but when Comet was released, Perplexity allowed it again. By representing the Comet agent as a Chrome browser user rather than a bot, the company allegedly tried to get around the agreement, until Amazon found out and sent its cease-and-desist letter.

    Amazon posted the statement below on its blog, openly acknowledging the issues it has with Perplexity:

    We think it’s fairly straightforward that third-party applications that offer to make purchases on behalf of customers from other businesses should operate openly and respect service provider decisions whether or not to participate. This helps ensure a positive customer experience and it is how others operate, including food delivery apps and the restaurants they take orders for, delivery service apps and the stores they shop from, and online travel agencies and the airlines they book tickets with for customers. Agentic third-party applications such as Perplexity’s Comet have the same obligations, and we’ve repeatedly requested that Perplexity remove Amazon from the Comet experience, particularly in light of the significantly degraded shopping and customer service experience it provides.

    Complicating Amazon’s claims, Perplexity might be a future shopping rival. Amazon demoed its own AI shopping agent called “Buy for Me” in April 2025. But Perplexity also disagrees with the fundamentals of Amazon’s argument. “User agents are exactly that: agents of the user,” Perplexity says. “They’re distinct from crawlers, scrapers, or bots.” Perplexity believes the Comet agent shouldn’t run afoul of Amazon’s terms and conditions then because it acts on the users’ behalf, with the users’ permission.

    This isn’t the first time Perplexity has been accused of misrepresenting its AI tools to access content. In August, Cloudflare claimed that the company’s bots were accessing blocked websites by pretending to be a normal Chrome browser user on macOS. Reddit also sued Perplexity and three other companies earlier this month for accessing Reddit posts without paying for a license.

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  • Reddit Sued Perplexity for Data Scraping—and Compared the Startup to a ‘North Korean Hacker’

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    On Wednesday, Reddit filed a lawsuit against AI company Perplexity and three other companies alleging the AI company illegally scraped Reddit data through the use of data scraping companies based in Europe and Texas. 

    “AI companies are locked in an arms race for quality human content—and that pressure has fueled an industrial-scale ‘data laundering’ economy,” said Ben Lee, Reddit’s Chief Legal Officer, in a statement to Inc and other publications. “Reddit is a prime target because it’s one of the largest and most dynamic collections of human conversation ever created.”    

    Reddit accused three data scraping companies Oxylabs UAB, AWM Proxy, and SerpApi of illegally scraping Reddit data and that Perplexity is a “willing customer of at least one of  its co-defendants.” The lawsuit also accused Perplexity of operating “akin to a “North Korean hacker.” It also alleged that AWM Proxy was a “former Russian botnet.”

    Perplexity responded to Reddit’s lawsuit with a Reddit post on Wednesday night. In the post, Perplexity denied the allegations and said the suit was “a show of force in Reddit’s training data negotiations with Google and OpenAI.”  Reddit is currently renegotiating licensing deals with Google and OpenAI, and exploring a dynamic pricing model for licensing its content. OpenAI CEO Sam Altman owns an 8.7% stake in Reddit.

    Perplexity also said that the company cannot sign a content licensing agreement because they “don’t train their AI models on content” and that it is already “lawfully accessing Reddit data.” 

     “We strongly disagree with Reddit’s allegations and intend to vigorously defend ourselves in court,” says Alex Barron, a spokesperson for SerpApi. “SerpApi stands firmly behind its business model and conduct.”

    Denas Grybauskas, Oxylabs’ Chief Governance and Strategy Officer, says Reddit made no attempt to contact them before the lawsuit was filed. “Oxylabs’ position is that no company should claim ownership of public data that does not belong to them,” Grybauskas says. “It is possible that it is just an attempt to sell the same public data at an inflated price.”

    AWM Proxy could not be reached for comment.

    In June, Reddit sued Anthropic, another major AI company, over allegations that Anthropic stole data from Reddit to train its AI model.

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    Ben Butler

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  • Reddit sues Perplexity and three other companies for allegedly using its content without paying

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    Reddit is suing companies SerApi, OxyLabs, AWMProxy and Perplexity for allegedly scraping its data from search results and using it without a license, The New York Times reports. The new lawsuit follows legal action against AI startup Anthropic, who allegedly used Reddit content to train its Claude chatbot.

    As of 2023, Reddit charges companies looking access to posts and other content in the hopes of making money on data that could be used for AI training. The company has also signed licensing deals with companies like Google and OpenAI, and even built an AI answer machine of its own to leverage the knowledge in users’ posts. Scraping search results for Reddit content avoids those payments, which is why the company is seeking financial damages and a permanent injunction that prevents companies from selling previously scraped Reddit material.

    Some of the companies Reddit is focused on, like SerApi, OxyLabs and AWMProxy, are not exactly household names, but they’ve all made collecting data from search results and selling it a key part of their business. Perplexity’s inclusion in the lawsuit might be more obvious. The AI company needs data to train its models, and has already been caught seemingly copying and regurgitating material it hasn’t paid to license. That also includes reportedly ignoring the robots.txt protocol, a way for websites to communicate that they don’t want their material scraped.

    Per a copy of the lawsuit provided to Engadget, Reddit had already sent a cease-and-desist to Perplexity asking it to stop scraping posts without a license. The company claimed it didn’t use Reddit data, but it also continued to cite the platform in answers from its chatbot. Reddit says it was able to prove Perplexity was using scraped Reddit content by creating a “test post” that “could only be crawled by Google’s search engine and was not otherwise accessible anywhere on the internet.” Within a few hours, queries made to Perplexity’s answer engine were able to reproduce the content of the post.

    “The only way that Perplexity could have obtained that Reddit content and then used it in its ‘answer engine’ is if it and/or its co-defendants scraped Google [search results] for that Reddit content and Perplexity then quickly incorporated that data into its answer engine,” the lawsuit claims.

    When asked to comment, Perplexity provided the following statement:

    Perplexity has not yet received the lawsuit, but we will always fight vigorously for users’ rights to freely and fairly access public knowledge. Our approach remains principled and responsible as we provide factual answers with accurate AI, and we will not tolerate threats against openness and the public interest.

    This new lawsuit fits with the aggressive stance Reddit has taken towards protecting its data, including rate-limiting unknown bots and web crawlers in 2024, and even limiting what access the Internet Archive’s Wayback Machine has to its site in August 2025. The company has also sought to define new terms around how websites are crawled by adopting the Really Simple Licensing standard, which adds licensing terms to robots.txt.

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  • OpenAI’s Atlas is more about ChatGPT than the web | TechCrunch

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    OpenAI unveiled its AI browser, ChatGPT Atlas, during a livestream on Tuesday. There are other AI browsers such as The Browser Company’s Dia, Opera’s Neon, Perplexity’s Comet, and General Catalyst-backed Strawberry. OpenAI’s launch is notable because of the sheer scale of reaching potentially 800 million of its weekly ChatGPT users. For the company, the browser is much more about keeping ChatGPT central than about making web browsing better.

    While Atlas is currently available only on the Mac, the company is already working on bringing it to Windows, iOS, and Android — all the surfaces where ChatGPT already exists. OpenAI has also made the browser available to all users instead of opting for an invite system like its rivals. The core proposition of the browser is for you to think of ChatGPT as the first interaction surface for search and answers instead of Google.

    All the AI browsers share a similar idea about search and Q&A. Instead of performing a search query, you would type something in your address bar to get answers from an AI chatbot, instead of looking at pages of links.

    And OpenAI, just like other browser makers, thinks that Atlas will change the way you browse the web, as Sam Altman made clear at the launch. “We think AI represents once in a decade opportunity to rethink what a browser can be, how to use one, and how to most productively use the web. Tabs were great but there hasn’t been a lot of innovation since then,” Altman said in his opening speech.

    Tech leaders, including Sundar Pichai and Satya Nadella, have talked about AI as a platform shift. However, for consumers, phones and desktop operating systems are still the primary way to get to their AI tools. OpenAI wants to own the pipes of distribution of ChatGPT as much as it can. Last week, Meta shut its doors to third-party chatbots, including ChatGPT and Perplexity on WhatsApp, which has over 3 billion monthly users. This essentially means that the platform owners could put the brakes on distribution at any point in time.

    For OpenAI, Atlas will also present an opportunity to deeply integrate ChatGPT and other products better than other platforms can. Users can directly reference multiple websites instead of posting links to ChatGPT. The company already uses a headless browser for its agent. With Atlas, it might have more control over the feature. It has already integrated a hovering writing assistant that shows up in text fields.

    Image Credits: Screenshot from Techcrunch

    What’s more, the company is working on integrating its App SDK, which lets you call other apps within ChatGPT, to improve discoverability.

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    The memory feature is also key for ChatGPT’s power users. The feature takes into account the browsing history, along with your ChatGPT history, to provide answers with that context in mind. You can ask, “What was the work document I had my presentation plan on?” and ChatGPT will fetch that link for you. This also means that ChatGPT gets more context about you as you spend more time in the browser. OpenAI can use this context and provide it to other apps when it starts rolling out Sign in with ChatGPT widely.

    Both features — making ChatGPT the default search option and enabling memory — are designed to gather more user data, giving OpenAI greater insight into user behavior and enabling better product development. The browser doesn’t have an ad-blocker, a VPN, a reading mode, or a translate feature to make the browsing experience better for a site. Rather, users have to ask ChatGPT to summarize content or find something on a page — as if opening a page is designed to give ChatGPT more context rather than to help users consume the content on the page.

    In contrast, The Browser Company’s Arc has some useful ideas around revamping the browser experience, like using AI to rename downloaded files or customize a web page by letting you remove elements.

    Image Credits: OpenAI

    The result is more than a browser; it’s a broader canvas for ChatGPT itself. OpenAI’s CEO of applications, Fidji Simo, laid out this idea in her blog outlining the Atlas launch.

    “When we first released ChatGPT, we weren’t sure how people would use it. Now that we have feedback and signals from hundreds of millions of people around the world, it’s clear ChatGPT needs to become so much more than the simple chatbot it started as. Over time, we see ChatGPT evolving to become the operating system for your life: a fully connected hub that helps you manage your day and achieve your long-term goals,” Simo said.

    The big question for OpenAI is how to make people, whose default browser is Chrome, Safari or Edge, switch to its own browser and get some market share out of Google, Apple, and Microsoft’s hands. OpenAI is seeing steady growth in the number of people using ChatGPT. But it is not clear whether an average user would want to mix their browser and chatbot experience just yet. Chrome succeeded because it was fast, and people wanted to use Google queries as the default starting experience of the internet. ChatGPT Atlas is perfect for users who have replaced Google with ChatGPT, but to replace Chrome, OpenAI needs to make sure that billions of users fall into that habit.

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    Ivan Mehta

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  • Move Over Chrome: OpenAI Launches Atlas Browser

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    OpenAI said Tuesday it is introducing its own web browser, Atlas, putting the ChatGPT maker in direct competition with Google as more internet users rely on artificial intelligence to answer their questions.

    Making itself a gateway to online searches could allow OpenAI, the world’s most valuable startup, to pull in more internet traffic and the revenue that comes from digital advertising.

    OpenAI has said ChatGPT already has more than 800 million users but many of them get it for free. The San Francisco-based company is losing more money than it makes and has been looking for ways to turn a profit.

    OpenAI said Atlas launches Tuesday on Apple laptops running macOS and will later come to Microsoft’s Windows, Apple’s iOS phone operating system and Google’s Android phone system.

    OpenAI’s browser is coming out just a few months after one of its executives testified that the company would be interested in buying Google’s industry-leading Chrome browser if a federal judge had required it to be sold to prevent the abuses that resulted in Google’s ubiquitous search engine being declared an illegal monopoly.

    But U.S. District Judge Amit Mehta last month issued a decision that rejected the Chrome sale sought by the U.S. Justice Department in the monopoly case, partly because he believed advances in the AI industry already are reshaping the competitive landscape.

    OpenAI’s browser will face a daunting challenge against Chrome, which has amassed about 3 billion worldwide users and has been adding some AI features from Google’s Gemini technology.

    Chrome’s immense success could provide a blueprint for OpenAI as it enters the browser market. When Google released Chrome in 2008, Microsoft’s Internet Explorer was so dominant that few observers believed a new browser could mount a formidable threat.

    But Chrome quickly won over legions of admirers by loading webpages more quickly than Internet Explorer while offering other advantages that enabled it to upend the market. Microsoft ended up abandoning Explorer and introducing its Edge browser, which operates similarly to Chrome.

    Perplexity, another smaller AI startup, rolled out its own Comet browser earlier this year. It also expressed interest in buying Chrome and eventually submitted an unsolicited $34.5 billion offer for the browser that hit a dead end when Mehta decided against a Google breakup.

     Copyright 2025. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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  • Perplexity’s Comet AI browser is now free for everyone

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    Perplexity’s Comet AI browser is now free for everyone worldwide. The browser had previously only been available to Perplexity Max users .

    The company says that it has “become the most sought-after browser on the internet with millions signed up to the waitlist.” Now that waitlist is gone and everyone can get to downloading. Perplexity went on to note that this isn’t a limited-time promotion as Comet “will always be free.”

    For the uninitiated, Comet is a browser that uses Perplexity AI as the default search engine. A chatbot accompanies each search in the sidebar and users can ask it to answer questions, summarize text and, in some cases, take actions like sending emails or looking up directions. Comet pulls information from the web and correlates that data into AI-generated responses, so make sure to double-check the important stuff.

    This is just the latest step for the company. Perplexity is currently working on a mobile version of the browser and an integrative AI assistant. It’s also far from the only company stuffing AI into a web browser. Comet joins and in this effort.

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    Lawrence Bonk

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  • How I Used Perplexity to Buy ‘Out of Stock’ Products

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    • Once you have created a Perplexity Task, it does not require an internet connection as the actions happen at a server level, and not on your local machine.
    • Consider it as your personal assistant, where the chatbot can perform any duty, even something as simple as checking if a product is in stock on any e-commerce website.
    • We will use Perplexity to create a task to see if a product is available in stock.

    Trying to buy something in a flash sale always reminds me of the ‘Fastest Finger First’ round in Kaun Banega Crorepati (Who Becomes a Millionaire) TV show. If you are not fast enough, you are kicked out of the race. After getting frustrated multiple times while buying high-demand products like rare collectible sneakers and Amul protein shakes, I realised that there needs to be a better way to do this.

    That’s when I came across Perplexity’s new Tasks feature, where you can automate almost any task. Consider it as your personal assistant, where the chatbot can perform any duty, even something as simple as checking if a product is in stock on any e-commerce website. Here’s how I used Perplexity to buy products that go out of stock frequently.

    Get Product Stock Alerts Using Perplexity

    The Tasks feature in Perplexity is available to both free and Pro subscribers, but paid users have access to better deep web research AI models, which are faster. If you are an Airtel user, you can claim 1-year free Perplexity Pro subscription within a minute. The free version is also good enough for this purpose.

    We will use Perplexity to create a task to see if a product is available in stock. The chatbot will keep checking on a regular basis and provide you with real-time updates of the same on your phone number, email, and in-app notifications. However, it can only notify you and cannot place the order on your behalf. Considering that this process uses AI, you are already holding a speed advantage compared to other people performing this check manually. Follow these steps.

    1. Open the Perplexity app or website and go to Tasks.

    go to perplexity tasks

    2. Enter a prompt describing your needs. In this example, we are setting up a stock alert, so use something like: Alert me when this product comes in stock, followed by the link to the item.

    create prompt for perplexity task

    3. Set the frequency of the check, and select how you want to be notified. Click on Save.

    set perplexity task details

    4. Based on your settings, Perplexity will perform an automated check on the stock of the product and notify you in real time.

    perplexity tasks
    perplexity tasks email alerts

    Also Read: Change These 5 Settings To Use Perplexity Like A Pro

    Endless Applications of Perplexity Tasks

    Perplexity Tasks is a powerful automation feature that can be used way beyond simple actions like checking the stock of a product. Many people are using it to set up alerts in investing, to get alerted when the share price of a specific company hits a specific target. This makes it easy for investors to track multiple shares across different exchanges and countries, compared to manually keeping an eye on them. In simple words, Perplexity can keep an eye on almost any publicly available data on the web and notify you of any change.

    Paid subscribers of Perplexity can also use it to automate replies to specific emails. It serves as a true digital assistant. The company has also implemented safety features to prevent the misuse of this feature. Hence, it may not work for certain tasks. But for most cases, Perplexity Tasks is a unique feature, and the limited availability for free users makes it even more special.

    FAQs

    Q. Are Perplexity Tasks available to free users?

    Yes, the Perplexity Tasks feature is available to free users. However, it has a smaller limit compared to paid subscribers.

    Q. Does Perplexity Tasks require an internet connection?

    Once you have created a Perplexity Task, it does not require an internet connection as the actions happen at a server level, and not on your local machine.

    Q. How to use Perplexity on Amazon?

    You can use the Perplexity Tasks to create stock alerts for any product on Amazon by pasting the link of the product. It works for almost all e-commerce websites.

    Wrapping Up

    From creating alerts to see if a product is in stock, to checking if the share price of a specific company hits your target, the Perpelxity Tasks feature can automate them all. Since the tool uses advanced AI models, it also has higher accuracy compared to normal extensions and tools that run manually on your system. You can also upgrade your tier to enjoy higher limits.

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    Chinmay Dhumal

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  • Perplexity launches an AI email assistant for Max subscribers

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    Perplexity has introduced a new feature dubbed Email Assistant. With this resource, users can direct an AI chatbot to execute basic email tasks such as scheduling meetings, organizing and prioritizing emails, and drafting replies. At launch, Gmail and Outlook are the only supported email clients. 

    Email assistant is only available to members of the company’s pricey Max plan, which costs $200 a month. Perplexity added this upscale subscription option in July. Once an Max user has signed up for the feature, they can write to Perplexity’s assistant email address to access its capabilities. Although the company emphasized that the AI assistant does not train on a user’s emails, it does adopt their writing style when drafting replies. The feature is available starting today.

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  • Perplexity’s definition of copyright gets it sued by the dictionary

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    Merriam-Webster and its parent company Encyclopedia Britannica are the latest to take on AI in court. The plaintiffs have sued Perplexity, claiming that AI company’s “answer engine” product unlawfully copies their copyrighted materials. They are also alleging copyright infringement for instances where Perplexity’s AI creates false or inaccurate hallucinations that it then wrongly attributes to Britannica or Merriam-Webster. The , filed in New York federal court, is seeking unspecified monetary damages and an order that blocks Perplexity from misusing their content.

    “Perplexity’s so-called “answer engine” eliminates users’ clicks on Plaintiffs’ and other web publishers’ websites—and, in turn, starves web publishers of revenue—by generating responses to users’ queries that substitute the content from other information websites,” the filing reads. “To build its substitute product, Perplexity engages in massive copying of Plaintiffs’ and other web publishers’ protected content without authorization or remuneration.”

    This isn’t Perplexity’s first time facing allegations that it has unlawfully taken another website’s content. , the AI company was accused of copyright infringement by the Wall Street Journal and the New York Post. Just a pair of Japanese media companies, Nikkei and the Asahi Shimbun, sued it on similar claims.

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    Anna Washenko

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  • Get Free 12 Months of Perplexity Pro AI with PayPal

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    Free 12 Months of Perplexity Pro

    Free 12 Months of Perplexity Pro

    Perplexity is offering its Pro AI service for free for 12 months for PayPal users.

    You can get a full year of Perplexity Pro completely free when you connect your PayPal account and choose a valid billing method. Check out the promotion page to get started.

    But you need to keep in mind that the subscription will renew at $20/month after 12 months, unless you cancel.

    The good thing is that you can cancel right away and you can keep Perplexity Pro for 12 months.

    HT: DoC

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    DDG

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  • How to Create AI News Videos Using Perplexity for Free

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    • I recently witnessed a video in which a reporter was covering a forest fire, and he was too close to the fire.
    • Now, you can not even tell if the person you see on your screen is a real person or an AI avatar.
    • As a curious mind, I started to test our different tools that can make me a similar video.

    AI-generated videos have progressed a lot in the last couple of years. Now, you can not even tell if the person you see on your screen is a real person or an AI avatar. I recently witnessed a video in which a reporter was covering a forest fire, and he was too close to the fire. This got me concerned, but to my surprise, I got to know that that person is not real; it is actually an AI-generated video. The news and headlines were all true, but the person was AI-generated. As a curious mind, I started to test our different tools that can make me a similar video. So, in this article, I will share with you how you can create news videos using Perplexity.

    Generate Videos Using Perplexity

    Perplexity gets the job done with minimal prompting, since it is a research-oriented model. Meaning, with minimal prompting, it can understand the context better and generate a proper video according to that context. Perplexity does allow you to create videos from scratch, or you can upload your own images and use them to create your videos. You can also add audio to your videos if you prompt it right, though the final results are a bit rough. If you are not a pro user, then you can switch to using the Airtel-Perplexity pro offer. Here is how you can generate your own news videos using Perplexity.

    Also Read: Change These 5 Settings To Use Perplexity Like A Pro

    How to Create News Videos in Perplexity

    Once you have logged in to your Perplexity Pro account, follow the steps mentioned below.

    1. Simply prompt what kind of video you want generated.

    Prompt Added

    2. Once you have entered the prompt, Perplexity will enhance it and start on the video.

    Enhanced Prompt

    3. If you are not happy with the generated result, you can ask it to redo the video.

    Regenerate Button

    4. Finally, to download the video, click on the Download option or icon on the video.

    Download button

    Note: You can only generate five videos per month, which is a very harsh limit, even in the Pro plan. This, according to me, is a big letdown for all the Perplexity users.

    FAQs

    Q. Can I generate videos with English audio as well in Perplexity?

    Yes, since Perplexity is a multimodal AI, you can have your videos generated in all the languages supported by Perplexity.

    Q. Is Veo-3 better than Perplexity when it comes to video generation?

    Veo-3 is a dedicated AI whose sole purpose is to generate high-quality videos, whereas Perplexity is a research tool.

    Wrapping Up

    This article talks about how you can create hyperrealistic news videos using Perplexity. Once you have created a video, you can download it. The results are great, but the audio part is not perfect. The only downside is the limitations on the number of videos you can generate.

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    Dev Chaudhary

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  • Perplexity has cooked up a new way to pay publishers for their content

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    Perplexity is launching a new revenue-sharing plan for publishers that will pay them every time its AI assistants use an article to answer a question, The Wall Street Journal reports. Perplexity is launching the plan (and partially paying for it) with a new Comet Plus subscription that gives subscribers access “to premium content from a group of trusted publishers and journalists.”

    Comet Plus costs $5 per month, and based on Perplexity’s description, it’s primarily designed to account for the actions its Comet Agent (included in the Comet browser) takes on websites, which aren’t considered in existing publisher deals. “When you ask Perplexity to synthesize recent coverage of an industry trend, that’s indexed traffic,” the company writes. “When Comet Assistant scans your calendar and suggests articles relevant to your day’s meetings, that’s agent traffic.”

    The company’s existing Publisher Program, which counts publications like TIME and Fortune as participants, shares ad revenue based on the traffic a Perplexity search is stealing away by providing a summary of an article. The money shared through Comet Plus will presumably account for what’s lost when an AI agent visits a webpage on your behalf, zooming past ads you’d normally see or hear.

    Publishers will get 80 percent of the revenue of Comet Plus, according to Perplexity, with the remaining 20 percent allocated to “compute.” The Wall Street Journal writes that Perplexity will initially pay participating publishers out of a “$42.5 million revenue pool” that will expand over time, presumably as sign-ups grow for Comet Plus, and the Comet web browser becomes available to more people. That starting sum likely takes into account Perplexity’s existing Pro and Max subscribers, who will receive Comet Plus as part of their subscriptions and are paying into the revenue-sharing scheme by default.

    It sounds generous on its face, and maybe with a large enough volume of subscribers it will be, but 80 percent of $5 is $4. That’s $4 that will presumably unlock unlimited access to a publication’s entire library of content. Most newspapers charge anywhere from $20 to $30 per month to access all of their articles. Why would they settle for less?

    It’s not clear if this plan replaces Perplexity’s existing Publisher Program, or will exist alongside it. It’s also hard to say if not paying for Comet Plus will change the quality of responses you receive in Comet or Perplexity. Engadget has contacted Perplexity for more information and will update this article if we hear back.

    Perplexity likely wouldn’t be exploring new revenue-sharing plans if it hadn’t already been caught plagiarizing articles in the first place. The company wants its agentic browser to be a success, and that ideally requires a certain amount of participation from the people who create the articles, images, and videos agents browse. It remains to be seen if Comet Plus is the kind of arrangement that will make publishers play ball.

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  • You can’t set default LLM model on Perplexity Pro or Basic: Here is Why

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    • You can use it to have your research done in a few clicks, all the while using your favorite AI model.
    • No, you can not set a default AI model for your search, even in the pro subscription, you can not.
    • In this article, we have talked about the feature where Perplexity automatically switches to the best AI model according to your query.

    Perplexity has earned its place in the AI roadmap; it is perceived as one of the best research tools out there. You can use it to have your research done in a few clicks, all the while using your favorite AI model. Perplexity gained more popularity recently due to thier collab with Airtel. They issued a one-year free subscription to all Airtel users, which worked well to bring in new subscribers on Perplexity. The biggest advantage of Perplexity is that you can switch between different AI models. However, there is no option to set a default AI model as your preferred choice. Is this by choice or just a simple error?

    Optimized for Smooth Operation?

    This particular feature is not much talked about, and not a lot of people actually care. However, some people actually care and they want to use a specific AI model for thier queries. I personally prefer to use ChatGPT for all my queries, but some might prefer Sonnet or Claude. In overall operation, Perplexity automatically switches the AI model based on the query you have asked. So we do save a lot of time using this particular feature, but do you need it?

    Why this Feature can be Intentional

    There are a couple of reasons why I believe that this feature is a production choice.

    1. Since there are a lot of LLM choices, the default settings for them will make the UI more complex. In the current settings of Perplexity, it is faster and unified.

    Choose the best Model

    2.  As Perplexity periodically updates the models powering its system, tying individual threads to a fixed default could introduce versioning conflicts or confusion.

    3. Since the user needs to select thier preferred AI model every time, they became more aware of their queries and the models that can help them properly.

    Search Icon in App

    FAQs

    Q. Can I select an AI model as my default in Perplexity Pro?

    No, you can not set a default AI model for your search, even in the pro subscription, you can not. The speed mode automatically switches to the best AI model according to your query.

    Q. When is the last day to avail the one-year free subscription of Perplexity Pro from Airtel?

    You can avail this offer before 17th January 2026. After this, you will not be able to claim this great offer.

    Wrapping Up

    In this article, we have talked about the feature where Perplexity automatically switches to the best AI model according to your query. There is no option to select a default model for all of your searches. You always have to select the AI model you want each time you log in.

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    Dev Chaudhary

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