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Tag: periods

  • I’ve not used a tampon in years — here are the period pants I recommend to all my pals

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    I’m a glass-half-empty kind of gal, and so reading that only 19% of women purchased period pants in the past year left me a little, well, bummed. Why are we so reluctant to try the more sustainable option when it comes to sanitary products?

    Disclaimer: I was a little hesitant at first, too, unsure of how absorbent and odourless they could actually be. However, I am now a convert — and even more so after reading that one tampon may contain the same amount of plastic as five shopping bags. Over a lifetime, that’s the equivalent of 57,000 supermarket shoppers.

    Not entirely sold? “Period pants offer a range of benefits,” shares Susanna Unsworth, an NHS and private doctor specialising in menopause, women’s health and breast cancer. “Environmentally, they are far more sustainable since disposable products contain plastics and contribute significantly to landfill waste. Although the initial cost is higher, period pants are generally more cost-effective in the long run, lasting for years if cared for properly.

    “They also provide longer-lasting protection, so you don’t need to change products as frequently. Once women find the right style and fit, many report that they are more comfortable and less irritating than pads, which can shift, bunch, or feel bulky.”

    So, considering I have seen every cycle as an opportunity to test a variety of period pant styles — from full briefs to bikinis for your heaviest days and even light flow-friendly thongs — I feel qualified to declare which are the best period pants — including the best period pants for teens and period swimwear — for women and those with vulvas in 2025.

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    How we test the best period pants:

    At GLAMOUR, it is of utmost importance that we provide our readers with independent, honest and trustworthy reviews. We’re committed to bringing our readers unbiased and accurate information, recommending not only the best period pants overall but also the best for your needs.

    GLAMOUR team members Sophie Cockett and Sophie Donovan – along with others – trialled each pair of bestseller period pants over several months at various points in our cycles. Some have even been tested for well over a year.

    We worked out in them, went to actual work in them, and lounged in them. From midi briefs to thongs, we scored each pair based on functionality and period protection: factors like comfort, absorbency during heavy periods, what they’re made from (organic cotton or elastane for extra sustainability creds), how well they washed, whether they keep that clean feeling and how they felt under normal clothes. We’re confident this edit of the best period pants will serve you. Fill your boots.

    What are period pants?

    “Period pants are just like your day-to-day underwear but with the added benefit of being able to absorb your period blood, so you can be free to get on with your day,” Raut said. Period underwear often has an absorbent, moisture-wicking and odour-eliminating gusset and is available in a plethora of styles to suit your flow. You can bleed freely in them for up to 12 hours, whether you’re going to work, to the gym — or even for a swim, thanks to the development of period swimwear.

    “A common misconception is that period pants leak more easily than pads,” adds Unsworth. “In reality, if you choose the right absorbency for your flow, they are highly reliable, and unlike pads, they don’t slip out of place.

    “Another myth is that they are unhygienic. In fact, the moisture-wicking layers keep skin dry and help prevent irritation, while modern fabrics are breathable and designed to resist bacterial growth. After rinsing in cold water, they can be machine-washed like other clothing, making them both safe and easy to care for.”

    Ahead, the best period pants for women and people who menstruate in 2025:

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    Sophie Donovan

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  • England’s Niamh Charles: ‘I was on my period during the Euros final’

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    For many of us, playing sport while on our period sounds like fresh hell. But for England Lioness and Chelsea full-back Niamh Charles, it can be “empowering”.

    As part of Here We Flo and Chelsea Women FC’s ‘We Don’t Bleed Blue. We Bleed. Period.’, campaign – shared exclusively with GLAMOUR – Niamh opened up about starting her period on the day of England’s historic Euro final against Spain in July earlier this year. “I came on my period the day of the Euro final that morning,” she says. “Day one [of her period] was actually the Euro final, so it was an unbelievable day.”

    And if you avidly followed the Euros, we have good news: the Women’s Super League [WSL] starts again tonight with Manchester City Women taking on Chelsea Women at Stamford Bridge. The twist? Chelsea WFC will take to the pitch wearing shorts deliberately marked with period blood stains to tackle the stigma around periods in sport.

    While times have certainly changed, a 2025 survey conducted by Here We Flo found that 82% of female respondents have hidden a tampon or pad up their sleeve, 80% say they’d feel ashamed if they leaked in public, and 90% don’t believe periods are shown realistically in ads or entertainment.

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    On the day of the European final, the Lionesses beat Spain 3-1 on penalties, with Niamh Charles coming off the bench to replace Lucy Bronze and scoring England’s third penalty. She joined Chelsea Women FC in 2020, going on to help the club win its first domestic treble – the WSL title, the FA Cup, and the League Cup – in her first season.

    Niamh’s approach to periods is partly informed by Chelsea Women FC’s female health lead, Dr Georgie Bruinvels, who she texts for advice about her menstrual cycle. “When I’m on my period, I still have maybe that little instinct of like, ‘Oh, I’m on my period, it’s not a good thing,’” Niamh explains. “But actually, then falling back on all the tools that I have […] Georgie really helps us not only when we’re on our period, but during it, so that you can always text and say, ‘I’m feeling this, what do you think?’

    “And I think when I am on my period now, it’s not a bad thing. It’s an empowering thing for sure.”

    This attitude extends to the rest of the Chelsea Women’s team, as Niamh explains, “I’m not ashamed as a female to say, ‘Has anyone got a tampon?’ It literally happened to me the other day in the changing room just before one of our preseason games. I came on my period, and I just texted in the group chat, ‘Has anyone got a tampon?’ And girls came rushing to me, and it’s just something that’s just so normal, and we all have them, and you just sort of help each other out.”

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    Lucy Morgan

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  • Why We Need to Talk About the Menopause in Our 20s – POPSUGAR Australia

    Why We Need to Talk About the Menopause in Our 20s – POPSUGAR Australia

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    There’s been a buzz around the menopause of late. Celebrities such as Davina McCall and Lisa Snowdon are discussing it more, there are panel shows on TV and social media campaigns surrounding “the change” are raising awareness. October has even been branded Menopause Awareness Month. While you’re likely to have seen conversations happening, it’s the last thing on your mind, right? It happens to women in their 40s or 50s, so you don’t have to think about it for years, do you? Well, no actually.

    Whether you like it or not, the menopause will affect you at some point in your life so it’s important to be armed with knowledge, not only for yourself but so you are more compassionate to those around you. It’s only recently that the menopause has really come to the forefront of conversations, with many historically being left to deal with it themselves. According to a survey for the British Menopause Society, one in two women in the UK go through the menopause without consulting a medical professional, with research by TENA identifying that a quarter of women find it difficult to open up about the menopause, perceiving the topic to be taboo.

    Yet as we’ve come to understand more and more, opening up and talking can be the most important thing you can do. “Discussing menopause symptoms head-on allows women to be empowered with the knowledge to make informed choices. When women impart information through the generations, a more dynamic community is created,” Dr Marva Williams, founder of Shh…Menopause Wellness tells PS UK.

    Experts Featured in This Article

    Dr Marva Williams is the founder of Shh…Menopause Wellness.
    Karen Arthuris the host of the Menopause Whilst Black podcast.
    Dr Haitham Hamoda is a consultant gynaecologist and spokesperson for the Royal College of Obstetricians and Gynaecologists (RCOG).

    “When women impart information through the generations, a more dynamic community is created”

    The more conversations we have surrounding women’s health, the more we can encourage better understanding, care, and solutions to help alleviate symptoms. For many of us, the first point of call for menopause chat would be our own mothers, of course depending on your personal relationship or situation. As a result, TENA previously launched the #LastLonelyMenopause campaign which aims to encourage intergenerational conversations about the menopause. “The menopause happens at work, in your relationship, when you walk down the street and when you meet friends, so it’s important that we talk about it openly and without shame,” a representative for the brand imparts.

    Furthermore, Menopause Whilst Black host Karen Arthur tells us: “Asking your mother about when she saw her last cycle or what her experience with the menopause was like can help prepare you for what’s to come.”

    It’s important to remember the menopause is different for everyone, much like each individual’s experience with periods. While some barely acknowledge that monthly friend, others suffer with pains, mood swings, and skin issues. As hormone levels change, our periods ease up and eventually stop. You officially reach menopause when you have not had a period for 12 months, most commonly between the ages of 45 and 55, yet it can also occur earlier than this naturally, or due to surgery such as a hysterectomy or cancer treatments like chemotherapy. Perimenopause is the time before your periods have stopped, yet symptoms are occurring.

    “There are 48 menopause symptoms and each experience comes with its own surprising cocktail. Some breeze through the symptoms while others can experience them for years,” a Tena representative says. Common symptoms of the menopause include hot flushes, low mood, anxiety, and difficulty sleeping. “Everyone will experience the menopause differently so it’s important that women feel empowered to speak about their symptoms with healthcare professionals so that they can receive care which is tailored to their needs,” consultant gynaecologist Dr Haitham Hamoda tells PS UK.

    While public awareness of the menopause is growing, the RCOG believes that the extent it can impact everyday life is still far from understood, which is why it is calling on the government to introduce mandatory workplace policies. “The signs and symptoms of menopause can be debilitating and affect every area of women’s lives,” Arthur highlights. Earlier this year, researchers warned that one million women experiencing menopause could quit their jobs due to a lack of support and understanding. “The mental and physical impact menopause can have on a woman must be recognised within businesses and organisations,” Dr Williams says.

    It’s imperative we start having these conversations, even in our 20s. Encourage those close to you who might be silently struggling to talk. Listen and be a compassionate ear or gently suggest seeking medical advice to discuss options such as Hormone Replacement Therapy (HRT), diet, or lifestyle changes for those women who are having a tough time.

    “We must be the generation to make menopause matter”

    Not only are open discussions necessary, but when did you first learn about the menopause? It’s unlikely you were taught any of it at school, with most biology lessons stopping after reproduction. “I would like the menopause to be the most natural topic to chat about. Education is also needed within the curriculum right up to workplace practice and policies. We must be the generation to make menopause matter,” Arthur says.

    Women who are going through the menopause need to feel seen and heard. “Misinformation about the menopause can lead to many women not receiving the treatment or help that would be available to them. It’s essential that women have access to unbiased and evidence based information to help them make informed decisions about their care,” Dr Hamoda explains.

    Menopause is no longer a one woman problem. If anything, it serves as a reminder that we need to be a lot more vocal about what’s happening with our bodies. By supporting other women who are going through the menopause, we will be helping to lift the taboo and ensure that the topic is never swept under the rug.

    Kelle Salle is a London-based freelance writer and blogger who has contributed to PS, Byrdie, Stylist, Brown Beauty Talk and Freelancer Club.

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    Kelle salle

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  • What Does a ‘Normal’ Period Even Look Like? 

    What Does a ‘Normal’ Period Even Look Like? 

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    We’ve all been there: You’re in the middle of your period, and it feels like it’ll never end. Maybe you’re experiencing cramps, or clots, or heavy bleeding, or anxiety. But—is it normal? How do you know if your cramps are run of the mill or over-the-top? How can you tell if your clots are regular or extreme? What about that overflowing menstrual cup: Normal or not? 

    To get to the bottom of this, we tapped Kylie Fowler, MD, MS, FACOG, a pediatric gynecologist and adjunct professor at the University of Minnesota Department of Women’s Health, who set the record straight. 

    WTF is a normal period? 

    Of course there’s no one-size-fits-all, but we kicked things off by finding out how a pro would define a “normal” period. 

    “There are actually guidelines for what is normal and abnormal,” says Fowler. “Once you have had a period for more than two years, each menstrual cycle should occur every 21 to 35 days.” 

    In terms of length, a normal period should last between two and seven days, Fowler says. “Bleeding for longer than seven days is not normal and could indicate a bleeding problem,” she says. “Bleeding for less than two days may indicate anovulatory bleeding, or bleeding without releasing an egg.” 

    Periods that fall within these ranges, with no or mild pain, “indicate a lot of things are going right with your body, such as thyroid function, adrenal function, and adequate nutrition,” Fowler says. But don’t worry: “It’s also normal to not be like clockwork,” she adds. “If your cycle is 28 days one month, 32 the next, and 26 the third, that’s normal—not everyone has strict cycles of the same length every time.” 

    Red flag: Skipping a period

    Skipping periods is definitely a sign of an issue, Fowler says. “You should never go more than two months without a period,” she says. “This includes athletes. It’s never normal for athletes of any age to be skipping periods.”

    There might be some exceptions. “For example, if you’re breastfeeding or using hormonal contraception,” Fowler adds. “But you should always discuss irregular or absent menses with your doctor.”

    Bleeding too frequently could also be a cause for concern. One rule of thumb: If you have periods that are “too frequent, too infrequent, too heavy, too painful,” it’s time to pay a visit to your doc. 

    Green flag: Cramps that are relieved by OTC meds

    “Normal cramps should be alleviated by common over-the-counter medications,” Fowler says. She lists the best options as ibuprofen or naproxen, or acetaminophen for those who can’t take ibuprofen or naproxen. 

    Red flag: Extreme cramps 

    If you’ve popped over-the-counter meds and you’re still doubled over in pain, schedule a visit to your gynecologist. Fowler advises that if ibuprofen, naproxen, or acetaminophen don’t provide enough relief, you should speak to your doctor. “Periods should not routinely require you to miss school, work, or activities that you enjoy due to pain,” she says. 

    Green flag: Low-key PMS

    Though no one likes PMS, the truth is that mild PMS symptoms are, sadly, par for the course. “PMS symptoms that are typically more mild and do not generally require more than supportive care” are normal, Fowler says. 

    These care measures include “rest or exercise—depending on the person—as well as stress relief measures, good hydration and a balanced diet, and over-the-counter pain relievers,” according to Fowler. If these provide relief, your PMS symptoms are likely normal (though, yes, they still suck). 

    Red flag: Premenstrual dysphoric disorder (PMDD)

    “PMDD is a mood disorder,” Fowler says. “It’s classified with other mood disorders, such as anxiety and depression.” Though it may occur monthly, around the same time PMS symptoms would normally pop up, it’s an entirely different beast. 

    With PMDD, “the drop in hormones associated with the week before and early days of menses causes a drop in mood-regulating hormones like serotonin,” Fowler says. “PMDD can cause severe mood changes, including panic attacks, problems with focus or concentration, and even suicidal thoughts.” 

    If you’re experiencing any of these, don’t leave it untreated—make an appointment with your doctor. “PMDD can be difficult to talk about, but should never be ignored,” Fowler notes. The good news? There’s a solution. “What many people don’t know is that use of antidepressants—specifically a class of medications called SSRIs—are first-line treatment for PMDD,” she says. “Hormonal medications, such as the traditional birth control pill, are used if antidepressants are not providing adequate improvement in symptoms.” 

    Fowler also notes that there are many good resources for people with PMDD out there. “IAPMO is my favorite,” she says. 

    Green flag: Small clots

    If you’re looking for a rule of thumb when it comes to blood clots, think of loose change. “In general, clots that are smaller than a quarter in diameter are normal,” Fowler says. 

    Red flag: Quarter-sized clots

    On the other hand, big clots necessitate a convo with your GYN, though they can also be A-OK. “If clots are larger than a quarter, this can be normal—but should be reported to your doctor,” Fowler says. 

    Red flag: Super heavy bleeding

    “You should never soak a tampon or pad in less than two hours,” Fowler says. “This is equivalent to about 10 milliliters of blood accumulation in a menstrual disc within two hours, or overflowing it within six hours,” she says, assuming you’re using an average disc or cup, which usually hold about 25 to 30 milliliters. Call your doctor immediately if you’re experiencing this type of bleeding. “If your bleeding is this heavy, you may need urgent attention,” she says. 

    You can also measure your bleeding over the course of your entire period. “Bleeding over 80 milliliters over the course of an entire period is considered heavy menstrual bleeding and is abnormal,” Fowler says. “This can be hard to track and quantify, although with a menstrual disc or cup—I recommend Flex—you can record menstrual blood loss daily based on the volume your disc holds and how full it is.”

    If you use pads or tampons, “there’s a tool called the pictorial blood loss assessment chart, available through Google search, that can help quantify how much bleeding you are having,” she says. 

    If you use period underwear, you may have a harder time figuring out just how much you’re bleeding. “Measures of bleeding with period underwear depend on the expected absorbency of the individual product and can be more difficult to quantify,” Fowler adds.  

    Heavy bleeding can lead to other issues. “There’s a worldwide epidemic of low iron and anemia in menstruating people around the world,” Fowler says. “Sometimes periods are normal, but iron intake is too low. Sometimes it is a mix of menses that are too heavy and iron input that is too low. Sometimes iron intake is fine, but there are problems with clotting or stopping bleeding.” 

    Whatever the case may be, there’s no need to suffer silently. “There are hormonal medications that can help, but there are other medications, like tranexamic acid, that are non-hormonal and can reduce menstrual blood loss,” Fowler says. The bottom line? “If you feel your bleeding is too heavy, don’t ignore it,” she says. 

    The same goes for any red flag. If you’re experiencing any signs of an “abnormal” period, you should absolutely talk to your doctor about it.

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    Lindsey Lanquist

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  • How Much Do Menstrual Cycle Phases Really Rule Our Wellbeing? – POPSUGAR Australia

    How Much Do Menstrual Cycle Phases Really Rule Our Wellbeing? – POPSUGAR Australia

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    Editor’s Note: We at POPSUGAR recognize that people of many genders and identities have menstrual cycles. This particular story includes language from experts who generally refer to people with menstrual cycles as women.

    Online, anyone can sound like a professional. Of course, not everyone is – and that means a lot of bad information circulates on platforms like TikTok and Instagram. And one subject that the wellness influencer set loves to talk about is menstrual cycle phases. You may have scrolled passed videos that discuss what it feels like to be on your luteal phase, for instance, or how to optimize your follicular phase, or how to cycle-sync your workouts. But is any of that information really legit?

    One thing that’s true is that the menstrual cycle is a vital sign of overall health. “Knowing where you are in the menstrual cycle can help with fertility planning, menstrual planning, and recognizing symptoms,” says Felice Gersh, MD, ob-gyn and author of “PCOS SOS: A Gynecologist’s Lifeline to Naturally Restore Your Rhythms, Hormones and Happiness.” What’s more, trouble with your menstrual cycle and menstrual cycle phases typically mean you’re dealing with an underlying health issue, and is a sign to see a doctor.

    Understanding the events of the menstrual cycle – including the different menstrual cycle phases – can help you feel more prepared for it, says Chimsom “Dr. Chimmy” T. Oleka, MD, a pediatric, teen, and sports gynecologist. “The more knowledge one has about their body and the ways in which it changes, develops, and grows, the better they are at understanding, being patient with, being proud of, and appreciating their body,” she says.

    And for some people, understanding the different menstrual cycle phases and the symptoms associated with them can help them feel more connected to their bodies, allowing them to better support their wellbeing.

    Here, experts explain what the phases of the menstrual cycle are and how menstrual cycle phases impact health – so you can better separate fact from fiction the next time a so-called period influencer pops up on your feed.

    Experts Featured in This Article

    Felice Gersh, MD, ob-gyn and author of “PCOS SOS: A Gynecologist’s Lifeline to Naturally Restore Your Rhythms, Hormones and Happiness.”

    Chimsom “Dr. Chimmy” T. Oleka, MD, a pediatric, teen, and sports gynecologist.

    Dorette Noorhasan, MD, endocrinologist and infertility specialist.

    Erin Flynn, DNP/FNP, a family nurse practitioner and the director of clinical informatics & quality at Midi Health.

    What Are the Phases of the Menstrual Cycle?

    According to Dr. Chimmy, there are two different cycles within the menstrual cycle that take place at the same time. The ovulatory cycle happens in the ovaries, and the endometrial cycle takes place in the lining of the uterus. These cycles have different phases that pair up with each other as well.

    Within the ovaries, Dr. Chimmy says there are the follicular phase, ovulation, and the luteal phase. In the uterus, there are the proliferative phase, the secretory phase, and menstruation.

    But when someone mentions menstrual cycle phases, they’re typically referring to menstruation, the follicular phase, ovulation, and the luteal phase. Here, a quick guide to what each of these terms means.

    Menstruation

    The first day of full-flow period blood (not just spotting) marks the first day of your menstrual cycle, says Dorette Noorhasan, MD, endocrinologist and infertility specialist. It’s considered normal to bleed between two and seven days during menstruation, according to the Cleveland Clinic. During this time, the lining of the uterus – called the endometrium – is shed. This occurs if the implantation of a fertilized egg (a pregnancy) doesn’t occur.

    Follicular Phase

    The follicular phase is the first part of the menstrual cycle, Dr. Noorhasan says. It lasts from day one of your period until you ovulate (which typically occurs around day 14). “In the follicular phase, FSH [follicle stimulating hormone] is secreted by the pituitary gland, which tells the ovaries to produce a mature follicle. As the mature follicle grows in size, it will secrete estrogen, and the estrogen levels will rise,” Dr. Noorhasan says. Higher estrogen levels signal to the pituitary to secrete more luteinizing hormone (LH), which tells the follicle to rupture and release the egg, Dr. Noorhasan adds.

    Dr. Chimmy explains that the follicular phase pairs with the proliferative phase (of the endometrial cycle), and during this time, “in response to the estrogen, the endometrium regrows after shedding during the previous period.”

    Ovulation

    Ovulation happens when the mature dominant egg releases from the ovarian follicle, Dr. Chimmy says. As for what day this takes place, it depends on the person and the length of their individual menstrual cycle.

    “If you have a regular 28-day cycle, ovulation will often happen day 14 [of the menstrual cycle]. But many women have cycles that are shorter or longer, and the ovulation day will be different for these women. If you have other underlying conditions like PCOS, this will also change your cycle length and ovulation date,” Dr. Shirazian says.

    After the egg is released, it then travels through the fallopian tube to the uterus.

    Luteal Phase

    The luteal phase is the last phase of the menstrual cycle. It begins after ovulation (roughly day 15 of a 28-day cycle) and ends with the start of your period. It pairs with the secretory phase in the uterus. “Once the egg is released, the follicle now shrivels up and is called a corpus luteum,” Dr. Noorhasan says. The corpus luteum then secretes a hormone called progesterone. This hormone peaks about seven days after ovulation, she adds.

    If a pregnancy does not occur, the corpus luteum continues to shrivel up, so it becomes no longer functional and stops secreting progesterone. Without this progesterone, the endometrium will shed, Dr. Noorhasan explains. Once menstruation occurs, the menstrual cycle starts over again.

    However, if pregnancy does occur, Dr. Noorhasan says that hormones sustain the corpus luteum, which then secretes more progesterone to support the pregnancy and prevent the endometrium from shedding.

    Worth noting: hormonal birth control changes your menstrual cycle phases and suppresses ovulation. Instead of follicular and luteal phases, you’ll have an active phase (when you’re taking the hormones) and a placebo phase (when you stop, triggering a “period” or withdrawal bleeding).

    Can the Phases of the Menstrual Cycle Impact How You Feel?

    There are many benefits to knowing what your hormones are up to and when. “One of the main benefits is being able to predict when you are going to experience menstrual symptoms like mood swings, cramps, or headaches,” says Erin Flynn, DNP/FNP, a family nurse practitioner with Favor. “We all react differently to the hormone changes that come with our menstrual cycle, so being in tune with our bodies and understanding our cycle can help us understand whether we’re moody because of yesterday’s workday, or if it’s just our regularly scheduled hormonal shift.”

    If you have ever experienced menstrual cramps, you know first-hand there is a link between your period and how you feel physically. So what are some other possible physical markers of the menstrual-cycle phases?

    “During the follicular phase of the menstrual cycle, higher levels of estrogen can make you feel more energetic,” Dr. Shirazian says. Some menstrual-cycle-inspired exercise plans actually suggest more intense workouts during this time, but you should always listen to your body to ensure you don’t injure yourself.

    In the luteal phase, some people who menstruate may feel bloated or lethargic, she adds. During menstruation, you may experience some period symptoms like cramps or a change in vaginal discharge. Then during ovulation, Dr. Shirazian notes that some may experience a change in vaginal discharge and spotting.

    Another physical symptom that some experience during ovulation is ovulation pain, or “mittelschmerz.” According to the Cleveland Clinic, ovulation pain is typically felt in the lower abdomen and pelvis on one side or in the middle, and it may feel like mild twinges or severe discomfort.

    Ultimately, though every individual is different. There’s some research around how the luteal phase and follicular phase affect people’s mood or health, but not enough to draw a ton of conclusions, as this article from open-access journal publisher MDPI states. So be wary when people online make sweeping statements about how everyone feels a certain way during a certain phase of their menstrual cycle – the reality isn’t quite so straightforward. And of course, if you have any questions or concerns about menstrual-cycle symptoms or your menstrual cycle in general, reach out to your healthcare provider for advice.

    – Additional reporting by Melanie Whyte and Mirel Zaman

    Victoria Moorhouse is a beauty content director for Vox Media, where she oversees content for L’Oréal’s Makeup.com and Skincare.com. She was previously a senior editor for PS, where she worked with partners to cover health, fitness, and wellness. She’s also contributed many beauty articles to the site.

    Melanie Whyte was a contributing staff writer for PS. Based in NYC, she writes about LGBTQ identity, sex and relationships, pop culture hot takes, mental health, and home improvement. Her work has been featured by Refinery29, Real Simple, Apartment Therapy, Southern Living, Coveteur, NPR, and more.

    Mirel Zaman is the health and fitness director at PS. She has nearly 15 years of experience working in the health and wellness space, writing and editing articles about fitness, general health, mental health, relationships and sex, food and nutrition, astrology, spirituality, family and parenting, culture, and news.

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    Victoria moorhouse

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  • I hacked my menstrual cycle to benefit my career, and it worked wonders

    I hacked my menstrual cycle to benefit my career, and it worked wonders

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    I have a manic life, so when I feel myself naturally withdrawing from certain situations, I know it’s time to just take a step back. Unfortunately, you can’t just stop working – so instead I try to take things at my own pace. I feel myself wanting to work more independently, experimenting with new creative designs at work. Instead of my usual chatty lunch break, I try doing a gentle yoga class, for some more quality ‘me’ time. I try not to isolate myself too much though, because equally I know that won’t help me either – so on another day, I go on a hot girl walk with my friend and have a proper catch up.

    Spring (late follicular phase)

    Oh hello, my absolute favourite time of the month. After your period, you approach ovulation and oestrogen levels are rising. I feel confident, I feel sexy – goodbye overthinking! “You’re naturally able to push ourselves harder during this time, so now is the best time to put your headphones on, go to the gym and practice weightlifting, or go for that run; it’s known women can get their personal bests during this time,” says Sabrina.

    I’m told this is the time to be proactive, so I write everything I want to achieve, have a catch up with my boss and discuss future steps. Equally, this is the time to apply for that new job or try to negotiate a higher salary. I feel more sociable and have a clear plan in my head about what I want – but I’m mindful not to burn the candle at both ends.

    Summer (ovulation and early luteal phase)

    “Typically within days 10-17 days (based on a 28 day cycle), you’re at your maximum energy level now with oestrogen at its peak – and progesterone levels low,” says Sabrina. Now I think about it, I have so much energy and ideas during this time each month. I make a point of organising a meeting to discuss an idea I’ve been hoping to try, and set about finishing a presentation I’d previously been putting off. And it feels so productive.

    Outside of work, I make some inspiring boards on Pinterest – (my favourite app) and manifesting what I want my dream house to look like and any places I’d love to visit. Anything is possible. My advice? Do your Cardio and HIIT workouts during this time, try boxing, and put yourself out there and go on that date – it is the week of endorphins, after all.

    Autumn (late luteal and premenstrual phase)

    Finally comes Autumn, the time in the menstrual cycle where your progesterone levels rise. Many associate this time with PMS and low mood, but Sabrina helped me to reframe this idea. My body finally gets to relax! This month, I learnt to love that feeling of slowing down, having a hot bath, watching countless episodes of Friends on repeat, and doing a bit of gentle life admin.

    I look at my diary – hoping ‘Summer’ Néamh wasn’t too ambitious and hadn’t booked a full week of socialising – and I journal, writing out my thoughts and not being hard on myself. When you start to check in with your cycle, you can notice the difference – I am certainly more quiet and can sometimes feel a bit withdrawn during this time. But, to put my newfound awareness to the test, I had a big creative meeting slap bang in the middle of my Autumn phase, which might have usually made me quite stressed but as mentioned, I woke up earlier, knew I was prepared and wrote down any stresses I had before leaving for work. Everything went well, and I felt much better having actually checked in with myself.

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    Néamh Randall

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  • Has your period been weird this month? The solar eclipse could be to blame.

    Has your period been weird this month? The solar eclipse could be to blame.

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    Today’s solar eclipse is all kinds of special since it’s super rare – not to mention the astrological significance it represents – but had you ever thought it may impact your periods, too? Many people believe that the moon can impact our menstrual cycle, so if you’re wondering if this year’s celestial event could be playing havoc with you, you’re not alone.

    Has your period payed you an unexpected early visit this month? Have you had menstrual cramps out of the blue? Have you been moody or overly sensitive like when you’re PMSing (even though you’re definitely not)? Well sista, it’s not only you.

    Turns out, loads of women have noticed what may be a strange side effect of today’s solar eclipse. And although it seems hard to believe this is actually a thing, a quick chat to your closest friends will tell you different – just by bringing this subject up in our office, we’ve heard a resounding “saaaame”.

    Plus, plenty of people on TikTok are claiming that their periods are acting up this month, with some believing that the energy of the eclipse is bringing about an early or heavy bleed, or stronger emotions and PMS:

    TikTok content

    This content can also be viewed on the site it originates from.

    “I’m two weeks early… no cramps and I feel so peaceful and optimistic which normally the opposite,” one commenter writes, with another adding: “Mine started yesterday all of sudden!”

    Before you call this nonsense and close this tab, let us serve you some facts. Weird, non-scientific facts BUT STILL… facts.

    For starters, menstrual and lunar cycles have more in common then you think. They both take approximately 28 days and they both involve tides. Throughout history these cycles were believed to be connected, so when the full moon would strike, women would gather into a “moon lodge” to sit and bleed together. Yep, you’ve read that right.

    Getty Images

    The solar eclipse is also (simply putting) the beginning of a new moon cycle, which [in metaphysical tradition] is believed to be the perfect time to begin menstruation. Now imagine the force of a new moon cycle during a solar eclipse.

    GP Dr Giuseppe Aragona previously told GLAMOUR: “Most often it is coincidence if the moon and menstrual cycles align or sync up, rather than any actual science or biological reasons behind it. However, many spiritual people may like to believe that there are reasons behind this, and in most cases, it is harmless if not a good way of promoting a healthy relationship and connection to our bodies to believe in such things.”

    So if you spent two hours on Google searching for ‘reasons why I got my period early’, ‘why am I so angry all the time?’, ‘I can’t stop stuffing my face with chocolate’, or ‘WHY? WHY ARE YOU DOING THIS TO ME, UTERUS?’, you’re not alone.

    Bear in mind that there hasn’t been any scientific research confirming that moon cycles or eclipses can affect your menstrual cycle. So if you feel something is truly off, contact your GP.

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    Carolina Nicolao

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  • All the contraception and birth control options women need to know

    All the contraception and birth control options women need to know

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    THE COMBINED PILL

    What is the combined contraceptive pill?

    A combination of artificial versions of the female hormones oestrogen and progesterone. Together, these hormones prevent you from releasing an egg, thickens the mucus in the neck of the womb, making it harder for sperm to penetrate and thins the lining of the womb to reduce the risk of a fertilised egg implanting.

    How effective is the combined pill?

    A triple whammy of protection that, when taken correctly, is over 99% effective. The problem is, the pill is a user dependent form of contraception, meaning it depends on you taking it properly to be effective, so in reality and when considering human error, it’s far less effective.

    To take it correctly, you must take it at the same time every day. If you have diarrhoea or vomiting, it can be less effective and you will need to use other methods of contraception for one week.

    Plus points of the combined pill

    The combination pill can make your periods more regular and lighter as well as alleviate premenstrual syndrome, so it is a great choice if you suffer from heavy bleeding.

    There are many types of contraceptive pill, some better than others at addressing different concerns (for example, the pill Yasmin can help treat acne) and you may react differently to different types, so it’s well worth going back to your doctor to try a different one if you’re experiencing side effects.

    The combined pill may reduce the risk of fibroids, ovarian cysts and ovarian and colon cancer.

    Negatives of the combined pill

    As with most medications, there are some potential side effects like nausea, breast tenderness and mood swings but there are also other more specific concerns.

    If you experience high blood pressure, migraines or if you smoke, you might want to opt for a different form of contraception as this pill can increase your risk of thrombosis and stroke.

    There is also evidence of a slightly heightened risk of breast cancer.

    It doesn’t protect you from STDS, so you’ll still need to use condoms with a new sexual partner or if you and your partner haven’t had a recent sexual health check up.

    On top of this, there are more recent concerns over the levels of synthetic hormones women are exposing themselves to and the potential risk of mental health issues. One study conducted by the University of Copenhagen of more than one million women over the course of 13 years confirmed a significant link between hormonal contraceptives and depression. Women taking combined oral contraceptives were 23 per cent more likely to be treated for the mental health condition.

    “The combined oral contraceptive pill isn’t suitable for all women,” said Dr Elizabeth Kershaw-Yates, GP and one of the medical team at The Online Clinic. “If you are over 50, have a high BMI, smoke or have a family history of deep venous thrombosis, then it is likely your GP or family planning clinic will suggest a different option for you.

    “If you still want to take something every day, the progesterone pill, previously described as the mini pill, is suitable for most people. The most important thing to remember is that it must be taken every day to ensure its effectiveness. This pill can also be used when you are breast feeding and is often a good option. The main side effect is that bleeding can be erratic. Although it is often light, the lack of predictability can be irritating. However, a lot of women find themselves without a period at all whilst taking it! As with the combined oral contraceptive pill, if you suffer side effects, speak to your health professional as there are various types of this pill you can try.”

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    Lottie Winter, Emilie Lavinia

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  • Idaho Republicans Call Free Tampons In Schools Too ‘Woke’ — And Block Them

    Idaho Republicans Call Free Tampons In Schools Too ‘Woke’ — And Block Them

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    An Idaho bill aimed at providing students with free feminine hygiene products in school failed on Monday after Republicans slammed the prospect as “woke” and “liberal.”

    The one-page House Bill 313, introduced on March 13, would have required that public and public charter schools provide students with free tampons, sanitary napkins and other menstrual products.

    Dissenting Republicans decried the bill as “woke” and overly generous.

    “This bill is a very liberal policy, and it’s really turning Idaho into a bigger nanny state than ever,” said state Rep. Heather Scott, according to The Daily Beast. “It’s embarrassing not only because of the topic but because of the actual policy itself. So you don’t have to be a woman to understand the absurdity of this policy. And you don’t have to feel that you’re insensitive to not address this.”

    The cost of the bill would have been $735,400 — $435,000 allocated toward product dispensers and the remainder for the actual menstrual products, according to the fiscal note.

    The cost of the products was calculated at about $3.50 per student for 85,825 female students.

    “It’s not a lot of money in the state’s budget,” Republican state Rep. Rod Furniss said on March 16 to the House Education Committee before the bill failed, according to the Idaho Statesman. “Today is a step to preserve womanhood, to give it a chance to start right, to not be embarrassed or feel alienated or ashamed, or to feel like they need to stay home from school due to period poverty.”

    Still, the House vote was split down the middle, with 35 in favor and 35 against. Ten of the nay votes came from conservative women on the floor.

    “What’s gonna be next?” Scott asked. “We can’t help but sweat. So are the schools now going to be providing deodorant for these kids?”

    Another conservative lawmaker, state Rep. Barbara Ehardt, said the phrases “period poverty” and “menstrual equity” used to discuss the bill were “woke terms.”

    “Period poverty” refers to the idea that some people, particularly low-income students and students of color, can have trouble accessing the menstrual products they need because they can’t afford them. Factors like sales taxes can make it even harder to obtain these necessary products, the American Civil Liberties Union notes.

    “Menstrual equity,” meanwhile, refers to the goal of making sure that anyone who needs access to menstrual products can access them.

    Reproductive rights are being denied, restricted and reconsidered across the country. Last year, the Supreme Court overturned Roe v. Wade, the landmark decision recognizing the right to have an abortion. More recently, Wyoming restricted abortion pill access, and Florida is considering banning period-related discussions in schools until sixth grade.

    Twenty-three percent of U.S. students have limited access to menstrual products, according to a 2021 survey by Thinx and PERIOD. Yet, as of last October, just 15 states and Washington, D.C., had passed legislation securing students’ free access to menstrual products in schools, according to the Alliance for Period Supplies.

    “It’s so shocking,” Avrey Hendrix, the founder of the Idaho Period Project, told The Daily Beast of female lawmakers denying free menstrual products to others, “because they know what it’s like to go into the bathroom and not have a tampon.”

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  • COVID-19 Vaccine May Change, Lengthen Menstrual Cycles

    COVID-19 Vaccine May Change, Lengthen Menstrual Cycles

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    Oct. 6, 2022 – Pamela Jock has always had regular periods, even as she rounded 50 and knew perimenopause was on the horizon. But shortly after receiving the second of a two-series COVID-19 vaccine in June 2020, her cycle began to change. At 52, it could indeed be perimenopause, but Jock had to wonder if the vaccine might have played a role. It turns out, the answer to her speculation is “maybe.” 

    A new study, recently published in The BMJ,  did a deep dive into the possible link between the COVID vaccine and irregular periods. The investigation, led by Alison Edelman, MD, a professor of obstetrics and gynecology at Oregon Health & Science University, was prompted by more than 30,000 reports of cycle changes to the United Kingdom’s Medicines and Healthcare Products Regulatory Agency (MHRA). 

    Using data from a period-tracking app called Natural Cycles, the study pulled in numbers from more than 20,000 women from around the world. The researchers considered the three menstrual cycles prior to vaccination, and at least one cycle after. They compared this to four menstrual cycles in a group that had not received the vaccine. 

    The results revealed that on average, the vaccinated women got their periods 0.71 days late after the first shot. Those who received two vaccines within one cycle saw an increased cycle length of 4 days, on average. This tracks with Jock’s experience. “My cycle elongated to 30 days, versus my normal 26 days,” she says. “Then I had a gap between cycles of a few months.”

    This is where the vaccine-cycle link gets murkier. Given Jock’s age, her big gap between cycles could very well be perimenopause, especially since the study only examined women between the ages of 18 and 45, who already had regular cycles. But Jock still wonders. “After I got my first booster in the fall of 2021, my periods flipped back to normal, showing up every 26 days,” she says. “But they were extremely heavy and I was tired and drained.” 

    Follow-up bloodwork revealed anemia, potentially as a result. When she asked about a potential vaccine-irregular cycle link, says Jock, “The doctor didn’t think there was a connection, and that it was probably perimenopause.”

    What’s Going On 

    Whether in the age range of the people in the study or beyond, like Jock, the relationship between the COVID vaccine and menstrual cycle changes can stem from several things, says Esther Goldsmith, an exercise physiologist with bio-analytics company Orreco. 

    “It may be influenced by when in your cycle you have your vaccination,” she says. “We know that changes in estrogen and progesterone in the menstrual cycle can affect the immune system and our immune responses. That’s why I think it’s really interesting that the study shows that those who had two doses in the same cycle were most affected.” 

    Orreco’s data collection – which often focuses on female athletes – has shown the vaccine can have other impacts, as well, that may play a role. 

    “We’ve also seen that the vaccine can affect oxidative stress and inflammation, things we measure through point-of-care blood analysis,” Goldsmith says. “Inflammation can influence symptoms, so using inference, the vaccine may also illicit a change in menstrual cycle symptoms.” 

    Shaghayegh DeNoble, MD, with Advanced Gynecology and Laparoscopy of North Jersey, says she hears from many patients that their periods came later than expected, and/or that they were having heavier than normal periods after the vaccine – as well as after a COVID infection. 

    “I remind them that many things can change our cycles, including travel, the change of seasons, and stress,” she says. “This happens all the time, and there are no long-term effects. I reassure them their cycles will return to normal.”

    The research found that in most cases, normal occurred within one to two cycles after the vaccine, which aligns with what DeNoble’s patients reported, too. 

    Putting Minds at Ease 

    While the research may have established a probable connection between the vaccine and abnormal menstrual cycles, Goldsmith and DeNoble both emphasize the shots do not impact fertility. 

    “I receive so many phone calls from women worrying that because their periods were off, their fertility may be at risk, too,” DeNoble says. “But fertility is not diminished due to the vaccine.” 

    Jock says she is thankful fertility is not something that matters to her, anymore. “I would probably be worried if it were,” she admits. 

    Goldsmith says such fears are unwarranted and wants women to put any alarm aside. “An abnormal period is a very natural response to something that is physiologically a big event for your body to deal with,” she says. “Menstrual cycles can be incredibly sensitive to change of all sorts, whether nutrition, lifestyle, stress, or the immune system. We shouldn’t be surprised, therefore, that it will respond to things like vaccines. This probably isn’t a new phenomenon, but it may not have been documented in the past.” 

    Now armed with the research results, DeNoble says it will be easier to educate patients about what to expect with boosters. 

    “It’s so important for us to be able to warn patients about potential side effects,” she says, “and it’s also important that we can put their minds at ease.” 

    Goldsmith recommends that women track their cycles, documenting any changes – vaccine or not. 

    “We should all pay attention to our cycles and make sure we’re looking after ourselves in these times in order to reduce the stress the body is under,” she says. 

    While Jock will never know for certain if her irregular cycles were the result of the vaccine or perimenopause, she’s watching what happens when she soon receives the bivalent COVID vaccine. “I’m curious to see if this carries me along the same trajectory,” she says. 

    Regardless of the inconvenience of an abnormal cycle, Jock has no regrets about getting the vaccine, she says: “I’d much rather stay healthy and avoid COVID.” 

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  • The Fibroid Foundation Announces Fibroid Awareness Month 2022

    The Fibroid Foundation Announces Fibroid Awareness Month 2022

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    Press Release
    –

    Jul 6, 2022


    WASHINGTON, July 6, 2022 (Newswire.com)
    –
    The Fibroid Foundation announces the Fibroid Awareness Month event schedule for July 2022. This Year’s Fibroid Awareness Month Theme is ‘Real Solutions.’

    Featured events are:

    July 7, 2022 at 7:00 PM ET – Fibroids and Fertility

    Featuring: 

    Dr. Ray Anchan, Reproductive Endocrinology & Infertility Specialist at Brigham and Women’s Hospital

    Dr. Sony Singh, Gynecologic Surgeon, Professor in Gynecology at the University of Ottawa & The Ottawa Hospital

    Dr. Elizabeth (Ebbie) Stewart, MD, Chair of Reproductive Endocrinology & Infertility at Mayo Clinic

    July 14, 2022 at 7:00 PM ET – From First Flow to Last Flow

    Featuring: 

    Dr. Linda Bradley, Obstetrics & Gynecology Specialist at Cleveland Clinic

    Melissa Berton, Founder & Executive Director at The Pad Project

    Jennifer Gularson, Board Certified Physician Assistant, Functional Medicine Certified Practitioner

    Le’Nise Brothers, Author and Registered Nutritionist Specializing in Hormones & the Menstrual Cycle

    July 21, 2022 at 7:00 PM ET – The State of Women’s Health Equity 

    Featuring: 

    Dr. Sarah Temkin, Associate Director for Clinical Research at the National Institutes of Health –  Office of Research on Women’s Health

    Michela Bedard, Executive Director at PERIOD – The Menstrual Movement

    July 28, 2022 at 7:00 PM ET – Conversations on Capitol Hill 

    Featuring legislators who are leading the way to raise awareness and seek funding for fibroid research and education. 

    Sateria Venable, Founder & CEO of The Fibroid Foundation, will moderate the panels.

    Registration for all events can be found here.

    Fibroid Awareness Month programming will focus on tangible solutions that support better outcomes and less invasive treatments. Dr. James Segars, Director, Division of Reproductive Science and Women’s Health Research, Professor of Gynecology and Obstetrics at Johns Hopkins University, authored a 2020 paper which concluded that, “In the subsets of bodily pain, vitality, and social functioning, fibroids were consistently a larger burden than heart disease, diabetes mellitus, and breast cancer.”1

    “In the subsets of bodily pain, vitality, and social functioning, fibroids were consistently a larger burden than heart disease, diabetes mellitus, and breast cancer.” – A systematic review of the psychosocial impact of fibroids before and after treatment

    Go, Thomas, et al.

    In the United States, an estimated 26,000,000 women between the ages of 15 and 50 have uterine fibroids.2  Uterine fibroids are the most common gynecologic condition in women3, however treatment options and medical research funding have yet to match the enormity of the affected community. 

    The Fibroid Foundation continues to advocate for the passage of The Stephanie Tubbs Jones Fibroid Research and Education Act – H.R. 2007 introduced in The House of Representatives by Representative Yvette D. Clarke (NY-9) Continued community support is requested by residents in each state to achieve the House and Congressional support required in order for H.R. 2007 to be passed into law. 

    According to The Fibroid Foundation, patients are suffering in silence. Community members express concerns about limited treatment options, the high cost of treatment, insurance coverage, and difficulty finding minimally invasive gynecologic surgeons (MIGS). The organization recognizes the significant health disparities that impact its community, and provide support to address the disparities from a unique patient perspective. 

    The Fibroid Foundation mission:

    • Normalize conversations about menstruation.
    • Foster a movement for everyone with a uterus to thrive.
    • Eliminate treatment disparities with layered patient support.
    • Engage family and community in the menstrual health mission
    • Enable those diagnosed with uterine fibroids to experience a smooth path to treatment with fulfilling outcomes
    • Spark joy through advocacy.
    • Understand how and why fibroids develop, and ultimately finding a cure.

    About The Fibroid Foundation
    The Fibroid Foundation is an organization founded by fibroid patient Sateria Venable in 2013. The Fibroid Foundation is published in eleven medical journals.

    ‘One woman at a time, we are showing the world that we are empowered, and that we are driven to change our story!’

    ~Sateria, Founder

    1. A systematic review of the psychosocial impact of fibroids before and after treatment

    2. Epidemiology of Uterine Fibroids – From Menarche to Menopause

    3. Uterine Fibroids: Burden and Unmet Medical Need

    For Media Inquiries: 

    Emma Jasper

    Phone: 844.484.7698 (IT-IS-MY-U)
    info@fibroidfoundation.org 

    Source: The Fibroid Foundation

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  • Periods Are Normal. Showing Them Should Be Too

    Periods Are Normal. Showing Them Should Be Too

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    New Libresse Global Feminine Care campaign #bloodnormal tackles period stigma head-on.


    LONDON, October 17, 2017 (Newswire.com)
    –
     Leading global feminine care brand Libresse continues its mission to break down period taboos with the launch of #bloodnormal. In a world-first, Libresse launches a global film which features the experience of periods, and period blood, openly and honestly in an attempt to normalise periods in mainstream culture. Libresse identified that periods are largely absent from mainstream culture and is leading the way to add positive period representation to the cultural map.

    The #bloodnormal film, created by AMV BBDO, follows a series of young women in real life scenarios, going about their daily lives whilst having their period. The film sensitively portrays the everyday journey whilst women menstruate; demonstrating that periods — in all their forms — are normal and that showing them should be too.

    Libresse worked with a selection of female and male collaborators, as well as members of the public, to depict periods in a true to life way. We see French actress Victoire Dauxerre ask a friend for a pad across a dinner party table, we see 12-year-old stand-up comedian Saffron Herndon deliver the punchline “I pulled out a pad and it was like I had my own hall pass” and fashion blogger Julian Hernandez casually buys pads in a convenience store. No big deal. The film ends with a young woman changing her pad in a bathroom; a scene depicting what so many girls and women go through and see every month. It should be such a normal thing. And nothing to be ashamed of. It’s just a little blood. Sadly, while the film seeks to project a “normal reality”, this world doesn’t quite exist yet, which is demonstrated by the restrictions placed on the film.

    In a first for a feminine care brand, the typical blue used to denote blood is replaced with a more realistic red to demonstrate a pad’s absorbency and crucially blood is shown on women’s pads. Shot in a truthful, real style the film beautifully reveals scenarios which aim to educate rather than shock. Each scene provides an insight into how periods are a normal part of everyday life, to convince the audience that showing them should be too.

    Tanja Grubner, Global Marketing & Communications Director at Essity, comments: “Periods are a normal part of life, but are largely ignored by mainstream media. They simply don’t feature in the representation of female characters that we see every day. As a leader in feminine hygiene, we want to challenge the stigma around periods. We believe that like any other taboo, the more people see it, the more normal the subject becomes. We want to lead the way with a campaign that tackles the taboo head-on by positively showing periods in action in everyday life truthfully and honestly – because we feel it’s the right thing to do for society.”

    The film builds on Libresse’s 2016 campaign, Red.fit, which tackled the taboo around the menstrual cycle and exercise. From ballet dancers to boxers, rugby players to runners, the campaign captured the passion, dedication and determination of women who participate in sport all over the world. The film showed how they were not held back by their periods and celebrated blood by portraying it as a symbol of women’s strength.

    The 2017 #bloodnormal campaign film was shot by award-winning director Daniel Wolfe, who passionately believed in the importance of addressing the topic. He comments, “Periods are still clearly taboo; the more women I chatted to of every age, the more I saw the taboo from a varied demographic. In the weeks running up to the shoot there was a number of interesting articles in the mainstream press challenging the status quo, and numerous pithy social media posts calling for change. ‘Can’t wait for the day when women no longer pass tampons to a friend like they are a Class A drug’ – was a quote which offered particular inspiration. We wanted to create something that provided a platform for discussion rather than trying to tell people what to think. And we hopefully made a film which isn’t defined by the gender of its director. A film which both women and men will take something from, hopefully helping instill the idea of a new normal.”

    A recent survey of 10,000 people found that half of people believed there is a stigma attached to periods, with 9 in 10 women attempting to hide their periods. In a society that is becoming increasingly tolerant, the survey found that over a third of respondents thought periods as taboo over and above mental health problems and the gender pay gap.

    Tanja Grubner, continues: “Our ambition is to continue to break down category taboos. Even creating this film has faced period stigmas head on. Currently, we are not able to broadcast this film on television without pixelating an everyday bathroom scene of a woman changing her pad as we have been told by broadcasters that the sight of period blood is deemed unacceptable. We find this shocking given that we are normalized to seeing blood in scenes of violence, yet we are not able to show blood in one of its most natural forms. One day we hope that we live in a society that accepts periods and allows them to be seen in a natural and positive way. We look forward to tackling this important issue for years to come and welcome everyone’s opinion using the hashtag #bloodnormal.”

    French actress Victoire Dauxerre who starred in the #bloodnormal film comments, “I am so passionate about this topic and proud to be part of this campaign; it is speaking to people in an open-minded and true to life way. It shouldn’t shock anyone. Periods come every month. They are a part of our life”.

    12-year-old comedian Saffron Herndon who also appears in the film adds, “I think there’s a taboo surrounding periods because there’s blood involved and it bloody hurts sometimes. I want people to be able to speak about periods without hesitating. Mainstream culture doesn’t reference periods as much as I would like it to. If periods are mentioned, it is usually in a negative way. I’d like to see that changed to a normal way.”

    Fashion blogger Julian Hernandez says, “When I first heard of the campaign, it sounded like a really unique project raising awareness around an important message. I immediately wanted to get on-board to give a male point of view.”

    To continue the normalisation of periods in global culture, Libresse will be funding the creation of three short films openly referencing periods. Working with global commissioning platform Flare Studio, who support aspiring creative talent, three emerging filmmakers will each receive a bursary to make their films, each inspired by #bloodnormal.

    – Ends –

    Notes to Editors:

    For more information on #bloodnormal, the survey, the collaborators who appeared in the film Essity please contact charlotte.wood@ketchum.com or alexandra.marsh@ketchum.com +44 207 755 6400.

    YouTube link: https://www.youtube.com/watch?v=lm8vCCBaeQw&feature=youtu.be

    The campaign will launch in Sweden, Norway, Denmark, Finland, Netherlands & UK.

    libresse.se/bloodnormal

    libresse.fi/bloodnormal

    libresse.dk/bloodnormal

    libresse.no/bloodnormal

    Libresse.nl/bloodnormal

    bodyform.co.uk/bloodnormal

    Survey methodology:

    Essity commissioned an online survey among 10,017 men and women aged 13 to 50 living in the UK, France, Netherlands, Sweden, Russia, Mexico, Argentina, South Africa, China, and Malaysia. Survey interviews took place between 18 April and 9 May 2017. The margin of error for this study is +/- 0.98%. The survey was administered by Bilendi, a global research and survey company.

    About Essity

    Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at www.essity.com.

    Source: Libresse

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