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Tag: Perfume

  • Short-Lived Perfume Is the Worst, So We Found 26 That Will Last All Day

    Short-Lived Perfume Is the Worst, So We Found 26 That Will Last All Day

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    Anticipating the turn of the season always sparks a bit of fragrance restlessness for us beauty editors. Perhaps it’s because we’re constantly taking mental notes of the scents our favorite fashion people are wearing, or perhaps it’s just that our gigantic fragrance collections have us on an endless rotation through the chic tonics on our vanities.

    Whatever the case may be, long-lasting perfumes that can keep up with our busy schedules are of the utmost importance. With days that sometimes start with breakfast meetings, get punctuated with desksides, and end with happy hour, we need fragrances that will still be going strong for that second glass of pinot grigio.

    Luckily, long-lasting fragrances abound! From pretty florals to enveloping musks and earthy scents that conjure images of nature’s most divine creations, there are tons of elixirs to keep our olfactory interest piqued from morning to night. Ahead, check out the 26 long-lasting perfumes we love most.

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    Courtney Higgs

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  • This New Fragrance Is So Good, My Boyfriend and I Have Been Fighting Over It

    This New Fragrance Is So Good, My Boyfriend and I Have Been Fighting Over It

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    This is the house’s fourth fragrance in their Cologne Forte collection. Like the other Cologne Forte fragrances, Aqua Media’s top note is bergamot from Italy, which adds tons of freshness to the fragrance. The fragrance also has notes of verbena accord, sweet fennel, hedione, woody musks, matcha accord, and patchouli. These scent notes blend together for an aromatic citrus fragrance that reminds my boyfriend of the ocean and me of the Côte d’Azur. 

    “Aqua Media Cologne Forte smells like happiness and caring, vitality and energy, reassuring in its apparent simplicity,” Francis Kurkdjian shared in a press release. “It puts me in a good mood, that’s all. I have nothing else to add. Everything is already there, written in the formula.”

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    Katie Berohn

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  • You’re Welcome: Here’s Every Underrated Fragrance WWW Editors Are Gatekeeping

    You’re Welcome: Here’s Every Underrated Fragrance WWW Editors Are Gatekeeping

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    If you asked Who What Wear’s beauty editors if there’s a better feeling than discovering a new signature perfume that’s so low-key people won’t stop asking you what you’re wearing, the answer would likely be a resounding no. We all want to have that real-life “Sex and the City intro” Carrie Bradshaw moment, where we walk down the street drawing adoring eyes in our direction. If you put on the right fragrance, you can possess an entirely new identity. Don’t believe us? Check out nine fragrances WWW beauty editors have decided to reveal as their secret go-tos. That’s right—there’s no gatekeeping here. Here’s to hoping you’ll be just as obsessed with these brilliant perfumes as we are (but not enough to make them disappear entirely from shelves!).

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    Maya Thomas

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  • I Asked 3 French People for Their Favorite Fragrances—They Said, “Try This”

    I Asked 3 French People for Their Favorite Fragrances—They Said, “Try This”

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    Moving to Paris for a month as a New Yorker was the ultimate culture shock in the beauty department. New York women love their beauty routines. A fresh blowout and clean-girl makeup are practically required if you want to live in the West Village, but French women do it differently. Seeing people leave the house makeup-free with freshly washed hair grew to surprise me as I walked around the streets of the 7th arrondissement. One thing French women never neglect is a signature fragrance. A lot of my American friends dabble with many perfumes for different occasions, but French people rely on just one special scent to round out their collection. I had to learn more.

    I’m quite outgoing, but when it comes to starting a conversation with strangers, I can be a little bit shy. I overcame this character trait of mine by speaking up on multiple occasions during my trip and asking French women, “Now where did you get that perfume?” Many of them smelled so divine I just had to ask. They all convinced me to try the perfume that they considered a second skin, and I fell in love with what they showed me. Below, see the three perfumes that French people recommended to me. You’re sure to be impressed.

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    Sierra Mayhew

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  • This French Staple Is Hailey Bieber’s All-Time Favorite Perfume

    This French Staple Is Hailey Bieber’s All-Time Favorite Perfume

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    When it comes to beauty routines and favorite products, Hailey Bieber has the world in a chokehold. Thanks to her skincare line Rhode, everyone has had the chance to chase Bieber’s famed “glazed donut” skin. We also know the exact polish potion her nail tech uses to achieve the chromatic nails by the same name, and thanks to her slew of GRWM TikTok videos, we know her favorite makeup products. However, Bieber doesn’t often talk about her favorite perfumes.

    Bieber is just one of those people that looks like she would smell good. And it turns out that assessment is pretty on the nose. In a recently surfaced interview on TikTok, she explained that while she likes to play around with scents, there’s one fragrance she always comes back to: Ex Nihilo Fleur Narcotique. 

    The subtle, ultra-seductive scent is an olfactory experience from the Parisian fragrance house. It’s the perfect mix of bright florals and woodsy notes, thanks to peony, bergamot, and wood. It’s exactly what you might expect Bieber to smell like—and we plan to buy a bottle ASAP. 

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    Katie Berohn

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  • The World’s Most-Wanted Designer Beauty Brands, and the Items to Buy From Each

    The World’s Most-Wanted Designer Beauty Brands, and the Items to Buy From Each

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    As beauty editors, we’re deeply familiar with luxury beauty products. In fact, some of our most well-used items come from high-end design houses like Chanel, Dior, and Valentino. Yes, they’re pricey, but if you’re purchasing the right products, you’ll quickly see they’re staples.

    New research from the shopping platform Ubuy has identified the most popular designer brands in the world. By analyzing different metrics such as global searches, website visits, social media following, and more, the platform was able to rank the most popular brands out of the 100 most renowned. The insights were interesting, and we decided to use them to shop for the best beauty products from each brand. Ahead, see the 18 best beauty products to shop from the highest-ranking designer brands. 

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    Kaitlyn McLintock

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  • The Best Summer Perfume to Try Based on the Cult Classic You Love the Most

    The Best Summer Perfume to Try Based on the Cult Classic You Love the Most

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    As a beauty lover, I wish I could say I loved all of my editorial beats (hair, makeup, skincare, nails, wellness, etc.) equally. Alas, I do not. I could wax poetic about my favorite skincare and makeup products for far longer than anyone would ever want to pay attention to, but other topics like hair or fragrance feel trickier.

    For example, I have an unapologetically straightforward and boring hair product routine and styling repertoire, and I’ve just never been a huge perfume lover. Perfume is a personal part of one’s beauty routine, and historically, I’ve found recommending fragrances (let alone trying to describe them) to be extremely difficult and, at times, a tad forced. However, in my opinion, the past couple of years have been uncharacteristically wonderful in terms of obsession-forming perfume launches. As someone who used to turn my nose up at most new fragrances I’d sniff, I’ve been stunned by the number of fresh scents to strike my fancy recently. The turn of the season is also a prolific opportunity to identify a new favorite scent, and this spring and summer have been no different.

    I’m sharing 10 of the best summer perfumes in anticipation of the season so you can find a new favorite. As I’ve been spritzing and testing away the past few weeks, the sparkly summer selects below have provided a comforting mood boost. And because I know choosing a new perfume can be incredibly difficult (like finding a needle in a haystack), I’m comparing these perfumes with some of the best cult favorites from seasons past. Hopefully, this will provide some context as far as notes, fragrance family, and the like. Keep scrolling! The 10 best perfumes for summer (and the popular formulas they’re similar to) await your perusal below. 

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    Erin Jahns

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  • 15 Italian Perfumes That Make You Smell Expensive Instantly for Less Than $195

    15 Italian Perfumes That Make You Smell Expensive Instantly for Less Than $195

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    Despite my lifelong connection to the lush, green, and incredibly picturesque mountains and forests of the Pacific Northwest, I’ve always been drawn to the sun- and sand-covered visuals of Italy. Now don’t get me wrong—I loved my childhood exploring the rocky shorelines of the Pacific in the company of the towering evergreen trees, but a part of me has always dreamt of having my very own Eat, Pray, Love adventure. While I’ve yet to experience the bright Italian coastline firsthand, my love for Italian heritage brands with extensive fragrance lines has been more than enough to sustain me until I can travel there myself.

    With that in mind, I’ve taken it upon myself to round up 15 of my favorite Italian perfume from these brands, ranging from Bulgari’s powdery-fresh Eau Parfumée au Thé fragrances to Gucci’s iconic florals (in equally aesthetic, vintage-inspired bottles) and Prada’s modern amber and gourmand scents for the high-fashion minimalist in all of us. Each fragrance will make you feel rich in more ways than one, all falling under $200. Ready to embark on an olfactory journey through Italy’s biggest fashion houses? Keep reading.

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    Maya Thomas

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  • Everyone Deserves at Least One Chanel Perfume—These Are the 5 Best

    Everyone Deserves at Least One Chanel Perfume—These Are the 5 Best

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    Growing up, my mom had the most enchanting collection of beauty products that took residence in her bathroom. (My dad’s electric shaver, bare bar soap, and a lone bottle of 2-in-1 shampoo and conditioner didn’t stand a chance and were banished to a different bathroom downstairs.)

    Atop my mom’s porcelain vanity sat her jars of creams and powders, and along the wall, deep drawers were lined with rows of sophisticated lipstick bullets. Atop gleaming glass shelves sat her collection of Chanel perfumes. Even at a super-young age (and knowing nothing of Chanel’s iconic name), I understood with an inherent knowledge there was something supremely special about the gilded bottle stoppers and black lacquer detail. The name “Chanel” was effortlessly etched into my subconscious as the epitome of glamour and covetousness.

    Nearly 20 years later (and now me being a beauty director), that etching hasn’t faded. Of course, Chanel makes loads of holy grail beauty products that anyone with an affinity for nail polish, lipstick, or glowing skin would want to hoard, but it’s the brand’s collection of iconic fragrances that will always represent the upper echelon of anything and everything pertaining to beauty.

    So because everyone should own at least one Chanel perfume in their life, we’re paying homage to the brand by featuring its five best fragrances ever, followed by additional (similar) perfumes from other brands you definitely need on your shopping radar as well.

    Keep scrolling to see the five best-ever Chanel perfumes and their similar addicting counterparts.

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    Erin Jahns

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  • I Wore Rihanna’s Favorite Perfume for a Week, and My Life Will Never Be the Same

    I Wore Rihanna’s Favorite Perfume for a Week, and My Life Will Never Be the Same

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    For as long as I can remember, I’ve always been into woody fragrances. Like a true L.A. woman, I was committed to Le Labo’s Santal 33 ($97) for years and have only veered ever so slightly to experiment with similarly spicy scents laced with notes of sandalwood, bergamot, vetiver, and other decidedly savory aromas. Fragrances categorized as sweet or gourmand—the fancy name given to perfumes that smell almost edible with notes of honey, caramel, vanilla, and the like—just never called to me. (A brief stint with one of Paris Hilton’s body sprays back in middle school was the first and last time I gravitated toward something that made me smell like I was dipped in sugar.) Too unsophisticated, I scoffed from atop my Le Labo–scented high horse. But that all changed when I finally got my hands on a bottle of Rihanna’s favorite perfume, Kilian’s Love, Don’t Be Shy ($275). (Or, at least, it was her favorite perfume before she launched her very own scent back in 2021.)

    It wasn’t until very recently that I started seriously considering leaning into sweet perfumes, but a years-long love affair with Frédéric Malle’s Portrait of a Lady ($90) and a more recent rendezvous with Tom Ford’s Bitter Peach ($395) got me thinking that maybe, just maybe, I’m more into warmer, more syrupy notes than I’d let myself believe. Then, a viral TikTok video reminded me that my queen Rihanna is widely known as one of the best-smelling humans in Hollywood and that her signature scent is the key to this reputation. The candied notes of orange blossom, vanilla, and marshmallow I would have normally turned up my nose at were suddenly so intriguing to me. It’s not that I’m naïve enough to believe that a price tag is always an accurate indicator of quality, but at $275 for a single bottle, I had a hunch that this fragrance would be something special. Spoiler alert: It is.

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    Courtney Higgs

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  • This New Perfume Brand Is Giving My Byredo Favorites a Run for Their Money

    This New Perfume Brand Is Giving My Byredo Favorites a Run for Their Money

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    I am a total sucker for perfume. I know it, everyone who knows me knows it, and everyone who reads my reviews knows it, too. While this might sound like a totally normal statement for a beauty editor to make, things are particularly severe in my case. I own nearly 100 bottles of the stuff. And while I don’t (and wouldn’t) wear all of them, I couldn’t possibly bring myself to part with a single one. You see, I surround myself with fragrances all day long, so I appreciate great perfumes so much that, even when they don’t appeal to my personal tastes, I like to keep them and smell them from time to time.

    To me, a great perfume (whether it’s citrusy, woody, or sweet) evokes emotion. It might make you want to scrunch your face up in a tight ball, but if a perfume gets an overwhelming response from you, I think it’s doing the right job. The very best perfumes make you feel something. And it’s for this reason that I don’t give time to scents that champion specific notes—I want my perfume to swaddle me up in a blanket of nostalgia and sentiment. So when I first heard about Phlur, the new kid on the perfume block, I was intrigued.

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    Shannon Lawlor

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  • Love It or Hate It, These 10 Perfumes Are Sly Dupes for Tom Ford’s Lost Cherry

    Love It or Hate It, These 10 Perfumes Are Sly Dupes for Tom Ford’s Lost Cherry

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    If you’ve been in the presence of this famous Tom Ford fragrance, there’s a good chance you’d recognize it right off the bat. From its undeniably full-body notes of juicy black cherries to the more subtle notes of sweet almond, Turkish rose, and sambac, this fragrance offers an adult version of the fruity perfumes of our youth. Housed in a pale-pink bottle that’s reminiscent of cherry blossoms, the popularity of this Tom Ford scent has given way to two other beloved cherry fragrances, including the bright and playful Electric Cherry and mysterious Cherry Smoke. 

    Developed by perfumer Louis Turner and released in 2018, Tom Ford’s Lost Cherry has only grown in popularity since its debut. Now, however, there’s no denying that it has become a polarizing fragrance among perfume lovers. Standing against the thousands of banner reviews for the fragrance are almost as many negative reviews. Many critics claim the fragrance’s candy-like finish is sickly sweet. The heavy price tag also remains a popular topic of contention, with the 0.3-ounce bottle priced at $80 and the 3.4-ounce bottle clocking in at $570. 

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    Maya Thomas

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  • Women Across the Globe Adore This Iconic Perfume Brand—Here Are the Favorites

    Women Across the Globe Adore This Iconic Perfume Brand—Here Are the Favorites

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    Above any other designer perfume brand, House Dior has always had a special place in my heart. After years of hoarding every kind of cotton candy– or fake cucumber–scented body spray atop my junior high dresser, Miss Dior Eau de Toilette was my first-ever “big girl” perfume. It was a Christmas gift from my parents, and I was so besotted with the beautiful glass bottle and sparkling floral scent that I was honestly scared to wear it. Eventually, I started spritzing it on before school every day, and it was like a superpower. I selfishly loved that all the boys in seventh grade told me how good I smelled (what can I say, I was 12), and I loved the way it wore off my gym clothes every other day and permeated my locker. I even went so far as to create a secret stash of those itsy-bitsy sample tubes in my pencil bag so I could surreptitiously reapply before language arts class with my big crush. Over the top? For sure. But it’s a really special set of memories for me and, not surprisingly, seeded my eventual obsession with perfume years later. (Another fun fact: I still have the now-empty bottle of Miss Dior, and I keep it at my parents’ house for nostalgia’s sake.)

    I’m pretty sure lots of people have a vivid memory surrounding their first experience with scent, and I know lots of people I love and talk to have equally fond memories of all things Dior—be it Joy, Poison, J’adore, or Miss Dior, the French brand is known for having created some of the most notable and well-loved perfumes in history. And while the holy-grail status of those aforementioned OGs remains strong, the brand continues to roll out yummy new launches season after season.

    Since everyone across the globe adores Dior, I reached out to Dior HQ to see if I could get a top-secret list of its ranked best-selling fragrances. And luckily, they agreed! Below, we’re sharing the top 10 best-selling Dior fragrances that are supremely special and our all-time favorite Dior beauty products. (Can you tell we’re obsessed?) Keep scrolling! 

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    Erin Jahns

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  • Plot Twist: This “Grandma” Scent Is Gaining Momentum—Here’s Your Starter Pack

    Plot Twist: This “Grandma” Scent Is Gaining Momentum—Here’s Your Starter Pack

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    Well, I’m here to tell you that maybe you should rethink that notion because there are a lot of so-called “grandma” fragrances out there that are worth spritzing on. And if everyone is gravitating towards the trendy fragrances that are woodsy, fresh florals, or bright citrus, don’t you want to stand out with another type of perfume?

    One scent that I don’t think you should write off just yet is a powdery one. I know, the term “powdery” might make you think of something that’s musty or too stale, but trust me. There are a lot of great-smelling options that don’t feel dated and actually feel so modern and of the moment. These are light and delicate. They’re fragrances that people will compliment you on and then beg you, “Tell me what you wearing!” Take a look at some options below.

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    Sarah Yang

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  • I Just Created My “Dream” Perfume Cabinet—Here’s Every Single Scent I Put Inside

    I Just Created My “Dream” Perfume Cabinet—Here’s Every Single Scent I Put Inside

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    Years later, you could say I’ve definitely been around the block when it comes to perfume and am familiar with practically every fragrance from every brand. You could also say I’ve become infinitely more particular when it comes to choosing my own wardrobe of scents, and while it might seem superficial, I pride myself on getting complimented by strangers on my smell. Essentially, I want to smell as intoxicating as possible, and I choose my perfumes accordingly. Below, I’m sharing the contents of what my “dream” perfume cabinet would look like, and really, it’s not dissimilar to what my actual perfume collection is comprised of. Keep scrolling for 16 collection-worthy icons I think every single person should own. 

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    Erin Jahns

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  • 9 Le Labo Scents That Are Low-Key Better Than Santal 33 (There, I Said It)

    9 Le Labo Scents That Are Low-Key Better Than Santal 33 (There, I Said It)

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    Look, I’ll be the first to admit that Le Labo’s iconic Santal 33 scent smells really good. In addition to owning a bottle myself, the fragrance has become so wildly popular over the years that it’s basically a calling card for in-the-know millennials. Basically, if you know, you know. But the Brooklyn-based perfume brand has so much more to offer in the way of its oil-based unisex scents beyond just its best seller, and I’m here to walk you through where to even begin.

    It’s easy to see why the brand has become so popular. Each of the fragrances is layered with an intoxicating medley of notes, and since they’re oil based, one spritz can last you all day. I know they can be pricey, but in my opinion, the cost per wear makes it well worth the spend. For my own fragrance mission (and yours too), I asked Le Labo to send me samples of its best-selling scents, and the brand kindly shared its Discovery Kit filled with 17 sample-size spritzes. Over the past few weeks, I’ve been switching up my scent on a daily basis, mostly because I like putting on perfume even if I don’t leave the house just to feel something, but also because I wanted to give you my honest reviews of the best Le Labo perfumes.

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    Anna LaPlaca

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  • Here’s What I Think Every Succession Character Would Smell Like

    Here’s What I Think Every Succession Character Would Smell Like

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    Every Sunday at exactly 8:59 EST, you can find me in the exact same place: parked in front of my TV, finger hovering over the play button on my remote, and waiting for the newest episode of Succession to drop. I live for the quippy dialogue, the minute details, and, of course, the window into the opulent world of the über-rich. My favorite character changes every week, but I also kind of hate all of them—which only makes me love the show even more. 

    I’m a major fragrance person, and I think the scents people choose to wear say a lot about who they are. Recently, I’ve found myself wondering what fragrances the Succession characters might wear in real life. Some are easy to imagine—Gerri obviously wears Chanel No. 5—but others are tougher to nail down. After careful consideration, I think I figured out a scent to match everyone’s favorite Succession characters. Warning: Spoilers ahead, and in the words of Logan Roy himself, “Guess the scent; win a buck.” 

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    Katie Berohn

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  • This New Scent Smells Like Falling in Love, Bottled—Here’s Why It’s Magic

    This New Scent Smells Like Falling in Love, Bottled—Here’s Why It’s Magic

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    As a child in Morocco, Benaïm expressed an early interest in the composition and extraction of essential oils. Ralph Lauren’s Polo, Calvin Klein’s Euphoria, and Viktor&Rolf’s best-selling Flowerbomb can all be traced back to him. However, the intrigue doesn’t stop there. Maison Margiela has taken the creation of its charming eau de toilettes one step further with deliciously fragrant scented candles. The On a Date candle echoes its eau de toilette partner, creating a seductive ambiance from mineral wax and a single wick that has a seven-hour burn time. Crafted in the South of France, Maison Margiela’s scented candles possess a high volume of perfume concentrate, rivaling that of its eau de toilettes.

    Pair the two together, and you’ve got an olfactory experience like no other. Since receiving this fragrance, I’ve worn it every day. I love how it shifts and transforms with time, beginning with bold florals and ending with a whisper of sun-drenched fruit. The candle has also quickly become a new favorite of mine. I love beginning my morning by lighting it to make my cozy one-bedroom apartment smell warm and inviting. I may not be Meg Ryan living in the heart of a bustling city with dial-up internet, but I sure know how to bring on the romance.

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    Maya Thomas

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  • This $325 Perfume Has a Cult Following, But These 10 Dupes Smell Just as Good

    This $325 Perfume Has a Cult Following, But These 10 Dupes Smell Just as Good

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    Born from the relationship between Maison Francis Kurkdjian and Baccarat to celebrate the crystal manufacturer’s 250th birthday, Baccarat Rouge 540 is a very special perfume, carefully crafted with very special ingredients. And let me tell ya it will cost you a pretty penny—325 big ones, if we’re being exact.

    “The woody scent releases a poetic alchemy, a highly condensed and graphic olfactory signature,” the brand muses on its website. “Breezy jasmine facets, radiant saffron boost the ambergris mineral notes and the woody tones of freshly-cut cedar. Bright and sleek, Baccarat Rouge 540 Eau de Parfum caresses the skin like an amber and woody floral whisper.”

    I mean, who doesn’t want to be caressed by an amber and woody floral whisper? Even though I highly recommend MFK Baccarat Rouge 540 as a very worthy investment at some point in your life, $325 just isn’t a realistic price point to foist on you like it’s nothing. (If I weren’t a beauty editor, I never would have had access to such a treasure.) So if your budget doesn’t allow that kind of splurge at the moment, I’ve gone ahead and done the good deed of finding 10 very similar contenders—dupes, if you will—that give off the same expensive and wonderfully poetic vibes, sans sticker shock. In fact, not one clocks in at more than $165. You’re welcome! Keep scrolling for the best Maison Francis Kurkdjian Baccarat Rouge 540 dupes money can buy without sacrificing an inch of luxury. 

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    Erin Jahns

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  • This Iconic Brand Is What Grace Kelly Smelled Like—Its Newest Scent Is Unreal

    This Iconic Brand Is What Grace Kelly Smelled Like—Its Newest Scent Is Unreal

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    If you’ve never been to the French Riviera before, allow me to transport you. The ocean is a staggering cerulean, placid and all but wave-free. Houses are stacked like Legos on top of each other, nestled in the coastal peaks. The vegetation is nothing short of sublime—palm trees and flowers in every color—and like an earthbound Eden, heaps of fresh, aromatic fruit can be found in every nook. 

    Lemon, the national fruit of Monaco, is a symbolic fruit in the Riviera. Citrus, in general, reigns supreme. Every year, Menton holds the Fête du Citron, a carnival celebrating the fruit. All throughout France, peaches are also ubiquitous. 

    “Louis the 14th was a big fan of peaches, and he had peach trees in his garden in Versailles,” says Ben Krigler, a fifth-generation perfumer for the iconic Krigler luxury fragrances. “That was a big trend in France, to have a peach tree, because it was the fruit of the king.”

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    Katie Berohn

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