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Tag: passion

  • Your Recipe for a Perfect Valentine’s Date: The 3 Key Ingredients for Love and Passion

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    What do dandruff, taxes, and Valentines have in common?

    They are words that can make us cringe. 

    Let’s face it. Valentine’s Day often creates more pressure than passion. Whether you welcome this occasion as a reminder to create rituals of connection and design a romantic, sexy night, or you dread another year where no matter what you do your sweetheart ends up hurt and disappointed, February 14th is still coming. 

    I’m betting the majority of you long to drop-kick cupid out of your life and wake up in March.

    So let’s change that.

    In this video, I offer you a recipe for the Perfect Valentine’s Date. The good news is that it is easier than you think. All you need is three ingredients and a sprinkle of imagination.

    I challenge you to create a romantic experience based on the Three Keys to Passionintimacy, thrill, and sensuality—that great couples learn to develop over time.

    Intimacy: Focus on the romantic not the mundane

    Intimacy or marital friendship is the first ingredient for your perfect date. It includes talking about your inner worlds, sharing hopes, dreams, and more.

    I want you to have a conversation that is reminiscent of how you talked when you were falling in love. How? Well first, here’s what not to do. Don’t talk about the kids, the leaking roof, or any other daily details of your relationship life. Instead, focus on topics that connect you and reignite a sense of appreciation, gratitude, and hope. 

    Okay, that is easy to say, but harder to do. So, let me help. For the couples in my online couples immersion program, every Friday is Date Night. And here is what I teach them.

    Keep your conversation focused on the two of you in the present, the past, and the future. Focus on the direct experience of this moment, the touch of your hands, the taste of the chocolate mousse on your tongue, how you feel right here and now. Then talk about some past adventures, romantic experiences, and happy memories such as your first date, honeymoon, or the birth of your child. Next, talk about the future—perhaps plans for post-pandemic travel or a relationship goal or Friday Night Date nights—that you want to commit to for 2021. 

    Thrill: Recreate the excitement of falling in love

    Think back to an early date with your mate. Do you recall how fascinating they were? My first date with my now husband began with a quick omelet at a diner and ended four hours later after a walk along the ocean and a conversation that left us aching for more. 

    Now, here’s the thing. Many years later, my husband is still fascinating. But unless I remind myself to be fascinated with him here and now, familiarity can lead to boredom both in and out of the bedroom. I want to invite you to recreate the excitement, anticipation, and yes, sexual desire that came so easily when you soaked in the biochemistry and novelty of your early relationship—no matter how long it’s been. I call this the mind of thrill. 

    How do you create thrill on your perfect date? Choose to do something new and different. I know. I can hear your protests. “Cheryl, how the heck do we create a fun, exciting, romantic date when we are in a pandemic lockdown?” 

    By using your imagination. Just like Kent and Susan did. They designed one of the most romantic, erotic, and playful weekends I’ve ever heard about in their own condo during the lockdown.  If you want to get inspired, watch the video, and hear how they brought Thrill back after 32 years together. No excuses. With just a little imagination, heart, and humor, you can make your sweetheart feel like the most important person in the world.

    Sensuality: You can’t make chocolate cake without chocolate

    I define Sensuality as the entire spectrum of erotic exploration from holding hands to raw wild sexuality and everything in between.

    Let me be frank. The Sensuality spice is the single ingredient that, by definition, sets your romantic relationship apart from all the other relationships in your life. You can share Intimacy with friends and family and create Thrill with your skiing buddies or with your college girlfriends on a spa getaway. But you only ever get naked with your sweetheart. 

    So, make sure you include sensuality in your perfect Valentine’s date. Yes, I mean plan to make love.  The keyword in that piece of advice is plan. According to sexuality researcher Rosemary Basson, the majority of long-term couples start making love from a place of sexual neutrality. What does that mean? Quite simply, as I wrote about on the Gottman blog, if you’ve been together a long time, it is normal to have very little spontaneous sexual desire.  That’s why it is critical to plan for passion instead of waiting until you are “in the mood.” So, don’t leave the chocolate out of the chocolate cake recipe. Make your erotic life a priority and make sure it is a key ingredient of your Valentine’s date and all your dates this year and beyond.

    Want to know right now if you are strong and weak on these three key ingredients? Take the Passion quiz and find out!


    Share, show, and speak your love! Take your relationship off of auto-pilot and shift into loving out loud. In this series of exercises, activities, and videos, Drs. John and Julie Gottman can show you how to love your partner even better. Check out Loving Out Loud and upgrade your relationship today.

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    Cheryl Fraser

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  • Why Passion for Your Work Is Your Ultimate Competitive Advantage

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    Do you know which professionals always stand out in the crowd? It’s the fans, fanatics, and enthusiasts about their work. If you’re successful, chances are, you don’t only do what you love but you really enjoy doing it. When you talk about your products, services, or business, you have a light in your eyes that no advertising campaign can buy. 

    Find your professional North Star 

    However, what if you haven’t found the work that excites you? What if you are looking for what makes you enthusiastic and passionate? You may be working in a job for the money. Perhaps, you have not taken the time to discover what really motivates you. The good news is that you can work on it—just ask yourself the following questions: 

    • What do I really like to do at work? 
    • What am I good at doing? 
    • What impact do I want to generate? 
    • What do I understand about professional success? 

    Finding answers to these questions will make all the difference in your life. 

    The transformation process 

    The process usually begins with a crisis, loss, or frustration. It is common for this situation to occur after losing a job or getting passed up for a promotion. It usually leaves you more frustrated and without knowing what to do. However, this situation is also the one that can get you out of your comfort zone and can lead you to find your professional passion. If you’ve been laid off or passed over, you will have to accept and start moving forward again. 

    You must give yourself time to find work that has to do with something that you are not only good at, but you also like. Although there are people who have an innate passion for what they do, many of us must work on it a bit. 

    The most important thing 

    The most important thing at this point is to have the courage to be who you are and try to do what makes you resonate. It is a liberating and also a surprising process to discover and reconnect with what you are really passionate about. The result is a renewed professional image accompanied by something that was not there before: passion. When you put this passion and joy into your work, success is practically guaranteed. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Peter Economy

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  • KT Kink releases feral new synth-punk album ‘Passion’

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    KT Kink releases new album ‘Passion’ Credit: Matthew Moyer

    KT Kink is synonymous with raw. Her sound, her words, her execution — it’s all fueled by raw power. Ever since her arrival on the Orlando music scene a handful of years ago, her untamed anti-pop ways have brought much-needed bleed and edge to an electronic underground usually dominated by cold, sleek vibes. 

    After her relatively sedate previous album, 2024’s The Fog, Kink has returned to basic instinct on just-dropped new album Passion. “Musically, I tried to lean more into the synth-punk elements of my earlier releases,” she says. “Where The Fog was gentle, I wanted this to be abrasive.”

    KT Kink has always been most natural when she slashes. And Passion cuts close to bone and nerve. It’s a soundscape of industrial minimalism with feral vocals and mechanistic rhythms, not just a return but a distillation of her original essence. In moments like the punk throb of “The Boys Club” and the synth stomp of “The Devil,” this album kicks harder. Most crucially, in moments like the heaving lurch of “Passion” and the bewitching blood drain of “Space to Breathe,” Kink is back working the viscera again, where she began and where she’s best. 

    “This LP was certainly all over the place in terms of theme,” she says. “But it all sort of ties into coming to terms with aspects of the self that maybe aren’t so great and putting a name to it. While some songs focus more on vice, others call for transformation: accepting that these things are a part of the self and letting them go as an act of self-love.”

    But it’s the pulse here that brings it all back. KT Kink’s music doesn’t play like the product of studio deliberation. With neither filter nor fluff, she lays out her guts and exorcises the demons right there in front of you. That’s her spark. Passion owns the mess and turns the process into its own epitaph.

    The album now streams everywhere and will see a special CD release on Orlando label Popnihil (disclosure: owned & operated by OW managing editor Matthew Moyer). You can see KT Kink live at Crux’s Halloween special (Oct. 25, Stardust Video & Coffee) and opening for Brood Faye (Nov. 4, Will’s Pub).

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    The actor, producer (and former rapper) is the newest celeb to call the Sunshine State home

    It goes without saying the band was ‘Ready To Go’

    Ahead of a criminal trial, prosecutors filed paperwork this week to abandon the case



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    Bao Le-Huu
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  • Bass cites Harris’ ‘passion’ and ‘fearlessness’ in helping children

    Bass cites Harris’ ‘passion’ and ‘fearlessness’ in helping children

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    Los Angeles Mayor Karen Bass was met with chants of “Karen! Karen!” after she described Vice President Kamala Harris as a role model who would fight to protect children at Monday’s opening night of the Democratic National Convention.

    Bass told the energized crowd in Chicago that she and Harris worked together on youth homelessness and fixing the child welfare system more than a decade ago when Bass headed the California Assembly and Harris was a state prosecutor.

    “Our bond was forged years ago, by a shared commitment to children,” said Bass, who has known Harris, 59, for nearly two decades. “A belief that it is everybody’s responsibility to care for every child, no matter where they come from or no matter who their parents are.”

    Bass, 70, a well-known advocate for children who created the bipartisan Congressional Caucus on Foster Youth while in Congress, also used her short speech Monday to describe Harris’ work as California attorney general to help youths in the juvenile justice system.

    “I know Kamala,” Bass said. “And she feels the importance of this work in her bones. When Kamala meets a young person, you can feel her passion. You can feel her heart. And you can feel her fearlessness.

    “That is what defines a commitment to children: being willing to fight fiercely for every child. And trust me, Kamala has done that her entire life.”

    Bass grinned at the crowd and appeared to relish her moment in the spotlight. She chuckled as she talked about how she and Harris made history and when Harris, the first female vice president, swore her in after Bass became the first woman to become L.A. mayor in 2022.

    Ahead of the swearing-in, “we knew we were sending a message to young girls everywhere: that they too can lead,” Bass said.

    Also, Harris and Bass have opened up to reporters about their respective families. Harris is a stepmother and refers to herself as “Momala,” while Bass has three adult stepchildren.

    Other Californians who spoke during the convention’s opening night included U.S. Sen. Laphonza Butler, Lt. Gov. Eleni Kounalakis, Reps. Maxine Waters and Robert Garcia, and Golden State Warriors coach Steve Kerr.

    Before Harris was chosen to be then-candidate Joe Biden’s running mate in 2020, Bass was also viewed as a possible pick for the ticket. But some assumed Harris’ political consultants were behind a perceived effort to knock Bass off the list of potential candidates.

    Still, the buzz around Bass being a possible vice president brought her national attention. A year later, Bass launched her campaign for mayor of Los Angeles.

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    Dakota Smith

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  • Trader vs. Hero Mindset: Why A Healthy Society Needs Both

    Trader vs. Hero Mindset: Why A Healthy Society Needs Both

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    Do you see yourself as more of a “trader” or a “hero?” Learn about these two distinct mindsets, and understand how balancing moral duty and economic ambition can lead to a more harmonious and sustainable future for humanity.


    The hero mindset vs. the trader mindset are two distinct ways people see their roles and responsibilities in a healthy society.

    Each one focuses on different values and priorities, but a balance of both is often needed for a society to function and flourish.

    Here’s an outline of what defines each mindset.

    Trader Mindset

    The trader mindset dominates our current culture. It places emphasis on individualism, material gain, and personal freedom. This mentality often asks, “What can life give me?” and is driven by the pursuit of happiness, pleasure, and profit.

    It’s especially characteristic of American life and contemporary Western thinking, where people tend to see their value only in terms of economic or material output: “What do you do for a living? How much money do you make? How big is your house?”

    Key attributes of the trader mindset include:

    • Rights-Oriented: The trader mindset focuses on personal rights and freedoms, operating on the principle of doing what one wants as long as it doesn’t harm others.
    • Materialism: The trader mindset is materialistic and money-driven, placing a high value on comfort, pleasure, and luxury.
    • Individualism: The trader mindset is competitive, individualistic, and often sees life as a series of transactions aimed at maximizing personal advantage rather than collective well-being.
    • Utilitarian Approach: They adopt a business-minded and utilitarian perspective, often focusing on what is pragmatic and realistic, rater than engaging in abstract and idealistic goals.
    • Status Climbing: Traders often strive for increased status, wealth, or power, engaging in frequent social comparison, and viewing most aspects of life as a social ladder to climb.

    The trader mindset is a product of liberal and Enlightenment philosophy, reflecting the values of individual rights and free market capitalism. It promotes a “mind your own business” attitude which emphasizes personal freedom and the pursuit of happiness, but can also lack a sense of social duty.

    In excess, the trader mindset can lead to negative behaviors such as excessive swindling, grifting, corruption, and fraudulent schemes. People become willing to seek material gain at any moral cost, believing that everyone is inherently greedy and selfish, thus creating a “dog eat dog” world.

    Hero Mindset

    The hero mindset is less common and in many ways it’s more needed in our current society.

    The heroic mindset is characterized by a focus on duty, sacrifice, and the greater good. Those with this mentality often ask, “What can I give to life?” rather than “What can life give me?” This approach emphasizes responsibilities over rights and prioritizes the well-being of others over personal gain.

    Key attributes of the hero mindset include:

    • Duties-Oriented: Heroes feel a strong sense of duty and responsibility toward others and society. They ask themselves how they can best serve their family, community, nation, or humanity as a whole.
    • Idealism: The hero mindset seeks higher ideals than just status or wealth, such as honor, loyalty, and devotion to a higher purpose, striving to do what is right at all costs, even if it means facing death.
    • Collectivism: The hero mindset is communitarian-minded, often emerging in contexts like the military, team sports, or tight-knit organizations where serving a greater whole is paramount.
    • Warrior Spirit: Heroes embrace challenges and are willing to sacrifice their comfort and security for the common good, embodying a warrior mindset that values moral and spiritual achievements over material ones. The hero isn’t afraid to ask, “What am I willing to die for?”
    • Leadership and Accountability: Heroes are willing to stand up and take charge when no one else will. This means assuming leadership roles and taking risks, as well as accepting blame and responsibility when things go wrong.

    In essence, the heroic mindset is about fighting for something greater than oneself.

    Heroes can take many different forms. It’s not only about sacrificing yourself on a battlefield or saving a child from a burning house. Being a hero can also mean dedicating your life to a social cause, being a leader in your local community, taking care of your family, or creating more beauty in the world through art or music.

    While the heroic mindset can lead to noble actions, in excess it can also result in zealotry, self-destructive martyrdom, or an inflexible approach to moral issues. Extreme idealism might push individuals to pursue their goals without considering practical consequences, potentially leading to conflict and alienation.

    Balancing the Mindsets

    Ultimately, both the hero and trader mindsets offer valuable insights into different motivations behind our behaviors and life choices. While the heroic mindset emphasizes sacrifice, duty, and the greater good, the trader mindset focuses on personal gain, freedom, and material success.

    A healthy and sustainable society needs both traders and heroes. A society run solely by traders may prioritize profit over moral values, leading to widespread corruption and a lack of social responsibility. On the other hand, a society with only a heroic mindset might struggle with practicality and flexibility, leading to social conflicts and unrest.

    Striking a balance between these mindsets can help us achieve a harmonious approach to personal fulfillment and social responsibility, creating a society that values both individual rights and communal well-being.


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    Steven Handel

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  • Make Money Doing What You Love — How to Monetize Your Passion | Entrepreneur

    Make Money Doing What You Love — How to Monetize Your Passion | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In a world where the pursuit of passion has become synonymous with living a fulfilling life, many find themselves at a crossroads, unsure of what truly ignites their inner fire. Finding your passion isn’t just about discovering a hobby or a career path; it’s about uncovering what makes you feel alive, gives your life purpose and aligns with your authentic self.

    This journey of discovery can be transformative, leading not only to personal fulfillment but also to potential career satisfaction and happiness. Here’s how you can embark on this journey and find your passion in life.

    Related: 5 Leaders Share 5 Ways to Find Your Passion

    Discovering your true passion

    Reflect on what you love:

    Start by reflecting on activities, topics or causes that you love or have always been drawn to. Think about the times you’ve felt most alive or lost track of time because you were so engrossed in an activity. These moments can offer clues to your passions. Don’t limit yourself to conventional ideas of what a passion should be. Your passion could be anything from painting to solving complex mathematical problems.

    Explore new interests:

    Exploration is key to uncovering your passion. Try new activities, enroll in different classes, read books outside your usual interests, and step outside your comfort zone. This process of exploration can help you discover hidden talents or interests you never knew you had. Remember, it’s okay to try something and decide it’s not for you; each experience brings you closer to finding what truly excites you.

    Identify your values:

    Your passion is often closely tied to your core values and what you find meaningful in life. Identifying these values can help you pinpoint areas that are likely to hold your passion. For example, if you value helping others, you might find passion in teaching, counseling or volunteering. Make a list of your top values, and consider activities that align with them.

    Seek feedback:

    Sometimes, others can see our strengths and interests more clearly than we can. Ask friends, family and colleagues what they think you’re good at or what they could see you doing. Their observations can provide valuable insights and help you see patterns or interests you might have overlooked.

    Look for patterns:

    Reflect on your past experiences, and look for patterns in the activities you’ve enjoyed or excelled at. These patterns can be indicators of your passion. For example, if you’ve always enjoyed organizing events and bringing people together, your passion might lie in community building or event planning.

    Embrace the journey:

    Finding your passion is a journey, not a destination. It requires patience, curiosity and an open mind. Be willing to experiment, fail and learn from your experiences. Each step on this journey is an opportunity for growth and self-discovery.

    Consider professional help:

    If you’re struggling to find your passion, consider seeking the help of a career counselor or life coach. These professionals can offer guidance, tools and strategies to help you identify your interests, values and potential career paths.

    Combine your skills and interests:

    Your passion might not be a single activity or field. Many people find their passion at the intersection of various interests and skills. Think about how you can combine different aspects of your interests and skills to create a unique niche or career path for yourself.

    Set realistic goals:

    Once you have an idea of what your passion might be, set small, achievable goals to pursue it further. Whether it’s taking a course, starting a side project or dedicating time each week to practice, these goals can help you make steady progress towards integrating your passion into your life.

    Stay flexible:

    Your passion can evolve over time, and what excites you today might change in the future. Stay open to this evolution and be willing to adapt. The key is to remain true to yourself and pursue what makes you feel fulfilled at any given time.

    Finding your passion is a deeply personal and rewarding journey that can enhance your sense of purpose and joy in life. By exploring your interests, values and experiences, you can uncover what truly makes you tick and find ways to incorporate that passion into your daily life.

    Remember, the pursuit of passion is not a one-size-fits-all path but a unique adventure that is yours to explore. Embrace the journey with an open heart and mind, and let your passion lead you to a more fulfilling and meaningful life.

    Related: How to Realistically Make Money From Your Passion

    Unlocking wealth: 10 tips on monetizing your passion

    In today’s dynamic world, pursuing your passion is no longer just a lofty dream; it’s a viable path to financial success. With the advent of the digital age, opportunities to monetize what you love doing have multiplied, enabling many to turn their hobbies into profitable ventures. Here are ten strategic tips to help you navigate the journey of making money from your passion.

    1. Identify your niche

    The first step in monetizing your passion is to clearly identify your niche. A niche is a specific segment of a market that you can serve better than others. The more specific your niche, the less competition you will face, and the more likely you are to stand out to a dedicated customer base. For instance, instead of just “cooking,” you could specialize in “gluten-free baking for busy parents.” This specificity can make your offering more attractive.

    2. Build a strong brand

    Your brand is not just your logo or your website; it’s the total experience customers have with your business. It includes your story, your values and the emotions people associate with your work. Building a strong, authentic brand around your passion can create a loyal community of customers and advocates. Share your journey, challenges and successes to connect with your audience on a personal level.

    3. Create a business plan

    Even the most passionate pursuits need a solid business plan. Your plan should outline your business model, market analysis, financial projections and marketing strategies. It doesn’t have to be overly complicated, but it should give you a clear roadmap of how you intend to make money from your passion. This step can also help you identify potential challenges and opportunities for growth.

    4. Leverage social media

    Social media is a powerful tool for reaching and engaging with your target audience. Platforms like Instagram, YouTube and Pinterest are particularly effective for visual and creative fields, while LinkedIn and X can be great for more professional and service-oriented passions. Share valuable content that showcases your expertise, tells your story and builds your community.

    5. Diversify your income streams

    Relying on a single income stream can be risky, especially in the early stages of your business. Look for ways to diversify your income. This could mean selling products, offering services, creating online courses or even affiliate marketing. For example, if you’re passionate about photography, you could sell prints, offer photography workshops and create a photography course.

    6. Offer exceptional value

    To stand out in a crowded market, you need to offer exceptional value to your customers. This could be through the quality of your products, the uniqueness of your services or the depth of your knowledge. Always aim to exceed expectations and provide something that people can’t get anywhere else.

    7. Network and collaborate

    Networking and collaboration can open up new opportunities to monetize your passion. Attend industry events, join online communities, and connect with other professionals in your field. Collaborations can also help you reach a wider audience, whether it’s through guest blogging, social media takeovers or co-creating products.

    8. Learn and adapt

    The path to monetizing your passion is rarely a straight line. Be prepared to learn from your experiences, listen to feedback and adapt your strategies as needed. Stay updated with the latest trends in your industry, and don’t be afraid to pivot your business model if necessary.

    9. Focus on quality customer service

    Excellent customer service can differentiate your business and turn customers into repeat buyers and brand advocates. Be responsive, solve problems quickly, and always strive to provide a positive experience. Personal touches, such as handwritten thank-you notes or personalized recommendations, can make a big difference.

    10. Stay passionate and persistent

    Finally, the most important tip is to stay passionate and persistent. Turning your passion into a profitable venture requires hard work, dedication and resilience. There will be challenges and setbacks, but it’s your passion that will keep you going. Remember why you started, and don’t lose sight of your love for what you do.

    Related: How to Turn Your Passion Into Your Dream Job

    Monetizing your passion is not just about making money; it’s about creating a fulfilling life where work doesn’t feel like work. By following these ten tips, you can take practical steps toward turning your passion into a sustainable income source. Remember, the journey of monetizing your passion is as rewarding as the destination. Embrace the process, learn from every experience, and celebrate your progress. Do not chase the money. Instead, chase your passion and the side effect will be money in your bank account because it only appears as the direct result of an energy exchange. Here’s to turning your passion into your paycheck!

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    Billy Carson

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  • My Biggest Goal of the Year

    My Biggest Goal of the Year

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    Staking my claim on 2024. First new podcast episode!


    My biggest goal of the year is to get my friend’s book published.

    Listen to learn more about my motivations, strategy, gameplan, and potential future.


    I’ll keep you guys updated on the progress of this goal as we get further into the year.

    If all goes well, I’ll be announcing our big accomplishment in a future episode. If we don’t succeed, then none of this ever happened…

    Related Links

    • My Timeline – My goal timeline for the year, including a breakdown of the goals mentioned in the podcast (plus other ambitions).
    • Goals Timeline (PDF) – Create your own goal timeline for the next day, week, month, year, and decade. This is the most important exercise you’ll ever do.
    • Self-Improvement Coaching – Reach out to me for motivation. I’m especially interested in helping other creative types to finish any projects they’ve been procrastinating on.


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    Steven Handel

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  • 4 Japanese Concepts That Will Improve Your Well-Being

    4 Japanese Concepts That Will Improve Your Well-Being

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    Embark on a journey to well-being with these four profound Japanese concepts: Ikigai for purpose, Moai for community, Hara Hachi Bu for mindful eating, and Kintsugi for resilience. Discover insights to a healthier and happier life in the modern world by embracing the ancient wisdom of Japanese culture.


    Culture is a powerful force that influences the type of person we become. In the pursuit of well-being, different cultures can often teach us different lessons on what it means to live a good life.

    First, what is culture? The American anthropologist Edward T. Hall created the “Cultural Iceberg” framework to help us analyze the many factors that determine what a culture is. The theory illustrates that only 10% of culture is what we see (language, diet, music, fashion), while 90% of culture is hidden from us (beliefs, values, norms, and expectations).

    Here’s what the “Cultural Iceberg” looks like:

    cultural iceberg

    Generally we see the culture we grew up in as the default mode of being. This includes how people dress, what people eat, and what music they listen to, but also deeper aspects of life such as beliefs, values, morality, and how people approach life from a broader perspective.

    Culture, tradition, and social norms shape our map of reality, the choices we make, and how we navigate our world. If you’re raised in a society that only values materialistic goals like money, fame, or popularity, you’re naturally going to live a life in accordance with those values, especially if they go unquestioned.

    When we explore new cultures through traveling, reading, or meeting new people, we learn that there are many different ways we can approach life and the way we were raised isn’t necessarily the only way to live.

    One simplified but general way we can categorize different types of culture is Western vs. Eastern ways of thinking. Western cultures tend to be more individualistic, rational, and materialistic, while Eastern cultures tend to be more collectivist, holistic, and spiritual.

    Keep in mind, these are broad categorizations. Every country and culture is different. This also isn’t a judgment of “right” or “wrong” ways of thinking, but rather observing different personality types on a cultural scale.

    My experience from a Western perspective is that learning about various aspects of Eastern culture and philosophy (such as Buddhism, Taoism, or Confucianism) gave me a taste for different ways to look at the world and different perspectives on life that I otherwise wouldn’t have been exposed to.

    One popular country to look at is Japan which has a rich history, deep cultural roots, and long-held traditions that have been passed down over multiple generations. In this article, we’re going to cover four powerful Japanese concepts that provide universal lessons on how to live a healthier and happier life. Each concept reveals core values and beliefs that shape the way many Japanese people live.

    These powerful ideas include: Ikigai (“a reason for being”), Moai (“meeting for a common purpose”), Hara Hachi Bu (“belly 80% full”), and Kintsugi (“golden repair”). Now let’s dive deeper into each one!

    Ikigai

    a reason for being

    The Japanese concept of “Ikigai” is about finding a purpose in life. It directly translates to “a reason for being,” and it’s often described as the intersection between what you love, what you are good at, and what the world needs.

    Ikigai is a combination between intrinsic motivation (an activity you enjoy doing) and extrinsic rewards (an activity that creates value in the world and improves people’s lives). Psychology research has shown that ikigai is associated with elevated feelings of dedication, accomplishment, meaning, and fulfillment.

    This is in contrast to a lot of other cultures that just see work as a means to a paycheck or higher income, rather than reframing work as something that serves a higher purpose, both to yourself and society as a whole.

    Ikigai has been shown to benefit both physical and mental health. It can reduce stress and anxiety, which contributes to longer lives and less risk of cardiovascular disease and other ailments. In addition, ikigai is associated with greater resilience in the face of negative events. One interesting study found that ikigai helped people better cope with stress after an earthquake or natural disaster.

    Here’s a visual of what constitutes ikigai:

    ikigai

    If you can find activities that meet all of these requirements, then you’ve found your ikigai.

    Discovering your ikigai can take time and patience though. It involves careful introspection, understanding your strengths, passions, and talents, and finding ways to use those powers to fulfill the needs of the world.

    Once you find your ikigai, it’s important to align your daily activities with it if you want to build a more purposeful and meaningful life.

    Moai

    meeting for a common purpose

    Human connection is vital for our well-being, and the Japanese practice of “Moai” emphasizes the strength of communal bonds.

    Moai refers to a group of people who come together for a shared purpose, providing emotional, social, and even financial support. Often a moai includes family, friends, and neighbors within a local community. They will see each other frequently, talk and catch up on each other’s lives, and organize group activities such as game nights, fitness groups, music performances, or dance parties.

    This tight sense of community provides an important sense of belonging. It also comes with physical benefits like healthier lifestyles, exercise, social connection, and financial support if someone finds themselves in a tough situation.

    In today’s world, many people are suffering from loneliness and depression. One major cause of this is hyper individualism and atomistic lifestyles that no longer promote community values. Many Americans report having zero close friends and only 38% say they have “5 friends or more.” This is in stark contrast to the moai way of life which can often include 10-12+ lifelong friends.

    While there’s plenty of research showing the physical and mental benefits of social support, one of the most common examples of moai can be found in Okinawa, Japan, which has been identified as a “blue zone.”

    Blue zones are places around the world that are associated with better health and longevity. Often there are high numbers of centenarians in them (or people who have lived over 100). The recent Netflix documentary Live to 100: Secrets of the Blue Zones by public health researcher Dan Buettner has a great episode dedicated to Okinawa that shows how the moais work there.

    Many health professionals and experts are now claiming we are in a “loneliness epidemic,” with over 1 in 4 adults saying they feel socially isolated. This can have serious health consequences such as increased risk of anxiety, depression, heart disease, stroke, dementia, and overall shorter lifespans. The negative effects of loneliness have been compared to the effects of daily cigarette smoking.

    As communities continue to decline and feelings of social alienation increase, the moai mentality is needed now more than ever.

    Hara Hachi Bu

    belly 80% full

    In a culture often associated with healthy living and longevity, the Japanese concept of “Hara Hachi Bu” teaches us the art of mindful eating. Translated as “belly 80% full,” this practice encourages moderation in our meals.

    Obesity is a growing problem around the entire world. Recent reports show that 39% of the global population in 2023 is obese or overweight, and this is a sharp increase from 23.9% in 2008. If this trend continues, researchers predict that over half of the global population will have obesity by 2035.

    One factor in this rise in obesity is having abundant access to ultraprocessed foods, including the convenience of fast food and junk food. The modern diet is filled with supernormal foods that hijack our natural instincts for sugar, salts, and rich flavor, which is why many people end up over-eating during meals or late night binging.

    The lesson of Hara Hachi Bu is more relevant now than ever. By reminding ourselves to only eat until we are 80% full, we encourage slower and more mindful eating. This lets you enjoy your meal more by paying attention to each bite and savoring it, rather than quickly moving from one bite to the next without fully appreciating it.

    Many people eat unconsciously. Often it’s eating while watching TV/movies, checking their phones, scrolling social media, or socializing with friends. Their main focus is on one thing, while eating is just something happening in the background. These distractions can lead you to eat more than you otherwise would.

    Slowing down your eating will lead to less consumption, better digestion, and improved body awareness of how you respond to certain foods, the best times of the day to eat (or not), and what it feels like to be “50% full” → “80% full” → “100% full” → “110% full.”

    Adopting Hara Hachi Bu not only contributes to physical well-being by maintaining a healthy weight but also cultivates a mindful approach to eating that can lead to a stronger connection with the food we consume.

    Kintsugi

    golden repair

    Derived from the Japanese words “kin” (golden) and “tsugi” (repair), Kintsugi is the art of repairing broken pottery with lacquer mixed with powdered gold, silver, or platinum.

    Here’s what it looks like:

    kintsugi

    Instead of hiding the cracks and flaws, the practice of kintsugi embraces the broken parts by highlighting them in gold. It celebrates its imperfections, while at the same time making them stronger and more beautiful.

    Many find inspiration when applying this concept to their personal lives. It helps them to accept the challenges and obstacles they’ve had to face over the years – the physical, mental, and emotional battle scars – and see them as jumping points for growth and improvement.

    No one’s life is perfect. We all suffer from weaknesses, flaws, insecurities, and vulnerabilities. Our instinct is to hide them, ignore them, or deny them, but the paradox is that when we accept them is when we actually become stronger.

    Kintsugi promotes resilience, growth, and grit. It shows that no matter how many times you get broken, you can always repair yourself in gold.

    Conclusion

    Each of these Japanese concepts – Ikigai, Moai, Hara Hachi Bu, and Kintsugi – offers a kernel of wisdom that we can all apply to our daily lives.

    While these ideas are ancient, they are more relevant to modern living than ever before. Ikigai teaches us meaning and purpose, Moai teaches us social connection, Hara Hachi Bu teaches us mindful eating, and Kintsugi teaches us growth and resilience.

    Which concept do you need to embrace the most right now?


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    Steven Handel

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  • 3 Insights I’ve Learned From Turning My Passion Into a Nonprofit | Entrepreneur

    3 Insights I’ve Learned From Turning My Passion Into a Nonprofit | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    About five years ago, I found myself back at Harvard with some of my fellow MBA grads, engaging in discussions with a very different lens than my 24-year-old self would have had.

    The exercise was part of a program a fellow grad and I co-created, in partnership with the university, to bring together alumni seeking to have greater impact and purpose in the second half of their careers.

    Research shows 70% of employees say their personal sense of purpose is defined by their work — with Gen Xers holding 61% of leadership roles globally, many seasoned leaders are contemplating how to find deeper meaning within the framework of longer careers and lifespans.

    While I can attest that purpose can be found in a corporate job, there are also ways to expand your impact outside of work, such as starting a nonprofit or supporting a social venture. Here are three insights I’ve gained from starting a nonprofit side hustle in the second half of my career.

    Related: 5 Compelling Reasons Why Every Entrepreneur Should Consider Starting a Nonprofit Organization

    1. Focus on what most speaks to your heart

    Back on campus, I was struck by something Thomas DeLong, a renowned Harvard professor, said to our group: “If you don’t know what to do with the back half of your life, run towards the thing that most breaks your heart.”

    As fulfilling as our corporate ventures can be, they won’t always solve the societal problems we feel compelled to fix after life has kicked us around a little. If you’re thinking of starting or joining a purpose-led venture, the first step is to identify the cause that most speaks to your heart — for me that was youth mental health.

    Getting clear on what fulfills you personally also helps align you professionally with the people who share your passion and drive. Shortly after heeding DeLong’s advice, a fellow grad and I co-founded The Goodness Web together with our spouses. The nonprofit focuses on activating leaders to invest in solutions for youth mental health.

    Having senior leaders with varying backgrounds aligned on supporting youth mental health has been a powerful combination that has also brought perspective to my corporate career. The more senior you become at an organization, the more distant you often are from the front lines of action. From editing newsletters to putting together PowerPoint presentations, joining a social venture can be a humble reminder of how much work it takes to complete tasks when you’re not in a position to outsource them.

    Considering a staggering 79% of employees report quitting due to inadequate appreciation from their managers, this perspective shift can benefit both your career and your social venture.

    Related: Purpose-Driven Companies Grow 3 Times Faster — So Here’s How to Become One Without Sacrificing Profit.

    2. Leverage strengths from your ‘second curve’

    We often hear about Gen Z and millennials starting values-based ventures, but in many ways, older generations are uniquely positioned to have a social impact. In his book, Strength to Strength: Finding Success, Happiness and Deep Purpose in the Second Half of Life, Arthur Brooks talks about how the technical skills and functional knowledge we develop to create success in the first half of our careers, change as leaders approach the “second curve.”

    While research has shown some skill sets decline as we age, aptitudes such as wisdom, teaching and sharing ideas tend to increase. Leaders wanting to start a social venture in the second half of their careers, should look to leverage these evolved strengths, along with the networks they’ve established over time.

    The experience I’ve gained over decades of working in a multi-billion-dollar corporation, for instance, has allowed me the vantage point to see where our nonprofit can strategically invest, scale systems and change initiatives across the youth mental health landscape.

    Likewise, the vast network my co-founders and I have built over the years proved critical in establishing our first 100 founding families. The collective power of that network allowed us to grant $6.1 million to youth mental health organizations in our launch year alone. By leveraging our robust life experiences, we can often offer a unique lens into the best way to solve problems, which can accelerate progress at scale.

    Related: When It Makes Sense to Turn a Passion Project Into a Nonprofit

    3. Be open to expanding your connections

    It’s not uncommon for our worlds to get smaller as we age — mobility and travel can become restricted, as can our ability to participate in our communities. A meta-analysis of 277 studies on age-related social changes found friendship networks expand during adolescence and shrink during later adulthood.

    When you’re looking to create social impact later in life, however, it’s important to be open to expanding your connections. Reaching out to others who are passionate about your cause is not only the best way to raise necessary funds, but it’s foundational for building a sense of community and a shared vision for your organization.

    It can also be helpful to connect with other startup founders and organizations. One of the first things I did when I co-founded my nonprofit was join YPO, a global leadership community, made up of entrepreneurial thinkers who are inspired to make a difference. The sheer force of being around a group of creative and experienced professionals who are driven to have a positive impact has become a great resource and source of inspiration.

    Not only can expanding our connections benefit our ventures, but they can also benefit us as we age: Research has shown people who participate in community activities and have a strong sense of social connection have a lower risk of developing mental health issues such as anxiety and depression.

    As we become more seasoned in our lives and careers, we have a unique opportunity to share our learnings and leverage our experiences in the service of others. When we do, we not only accelerate the pace of change, but also evolve into better leaders and more fulfilled people.

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    Jan Swartz

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  • Why Your Favorite Hobby Shouldn’t Be Your Next Business Idea | Entrepreneur

    Why Your Favorite Hobby Shouldn’t Be Your Next Business Idea | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    If you’re interested in franchise or business ownership and you’re in the beginning stages of researching what kind of business matches your entrepreneurial goals, the options available can be overwhelming. After all, 20% of new businesses fail in the first two years of being open, 45% during the first five years and 65% during the first 10 years, according to the U.S. Bureau of Labor Statistics. Additionally, franchises exist in nearly every service industry, and there are more than 3,000 registered franchise brands across the United States.

    Because franchise and business ownership can run the gamut in terms of products and services sold, it isn’t uncommon for candidates to consider hobbies that already interest them when producing ideas for a future company. However, it’s important to understand that sometimes, hobbies and businesses don’t mix well.

    For example, let’s consider a hypothetical business owner candidate. Let’s call him “Phil.” One of Phil’s favorite pastimes is to hit the green for a round of golf. Since golf is already a longstanding interest, Phil is inclined to consider a franchise that sells a variety of golfing products: clubs, balls, tees, clothing, etc. However, before long, Phil’s working hours are consumed with all things golf, and his work days are filled with balance sheets, sales reports and expenses for golf products. Suddenly, escaping to play a few holes on the weekend isn’t the break away from work it once was.

    When a favorite hobby becomes synonymous with work, you find yourself in a lose-lose situation. To avoid this overlap, examine the following three tips below for considering possible options.

    Related: Mark Cuban Says “Follow Your Passion” Is the Worst Career Advice You Can Get. Here’s Why.

    1. Separate your personal hobbies from your business

    Rarely can a person spend their leisure time and work time focused on the same thing. It’s basic Business 101 to diversify your investments, and a business is a large investment of your time, energy and money — so why would you keep all your eggs in one basket? Best practice: Separate your personal hobbies from your business.

    Like Phil, you probably have a hobby or interest that helps you unwind after a long week. However, for a business to maintain longevity, sustainability is the name of the game. So take a moment to consider your hobbies, and rather than focusing on the hobby itself, take a look at the services that support that hobby.

    If we take our friend Phil, rather than a golf store, maybe he selects a franchise of dry cleaning stores, hair salons or group fitness studios that service a community with fellow golf lovers. Another option might be a B2B franchise in which Phil doesn’t perform the services himself but is client-facing and responsible for relationship-building by taking prospective clients out to the green for an afternoon. Either of these options supports his entrepreneurial goals while maintaining his favorite pastime.

    2. Be passionate about owning your business, not passionate about the widget

    Being a business owner means having more control over your life in so many ways. The top motivators for an individual to become a business owner are autonomy, more flexibility, more purpose/meaning and financial security.

    These benefits of business ownership and their ability to support yourself, your family or other financial and non-financial obligations outweigh the appeal of selling a specific product or service.

    Building on the previous tip, a way to avoid misalignment between the product or service you are selling and the overall vision of the business is to focus on bird’s eye metrics of success. For example, owning a chain of cleaning stores might not be your dinner party small talk highlight that “golfing” might be, but who’s hosting the dinner?

    Prioritize long-term goals over what sounds cool to sell — a.k.a. be passionate about owning a business and all the benefits that come from that, rather than being passionate about a specific widget you sell.

    Related: Why You Should Stop Trying to ‘Find Your Passion’

    3. Your business should match a lasting market

    A common misconception about franchises in particular is that they are all centered around the fast-food industry. This makes sense: Everyone eats multiple times per day, hence a stable and recurring consumer base. However, any company that can benefit from proper branding, repeatable processes and continuing product or service evolvement is a candidate to be franchised. While it’s true that there are a number of successful restaurant-style franchises, there are so many other options that fall into the “service-based” franchise bucket.

    In today’s business world, particularly with a younger generation of consumers, experiences are valued over material items. To support these experiences, a number of non-flashy but necessary service industry tasks are essential. What is a service that you use on a recurring basis that is not centered around food? Clean clothes perhaps? Monthly haircuts? Consistent trips to the gym? Phil would agree.

    If there is a recurring customer need, then there is likely a franchise that is seeking to capitalize on that customer need.

    At the end of the day, hobbies are a great place to start for brainstorming purposes, but think outside the box and ask yourself: What tangential services support your hobby or other hobbies that are similar in nature? Before long, you’ll have a list of services, and, to bury the lead, I guarantee there will be multiple franchises for you to consider associated with those services.

    So remember these three key takeaways when considering business ownership: First, hobbies and business are best kept separate. Second, owning a successful business is the goal (not selling a specific product/service). Third, set yourself up for success by selecting a business that has a strong base of perpetually recurring customers.

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    David Busker

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  • Kristin Cavallari and Emma Grede Share Vital Secrets to Success | Entrepreneur

    Kristin Cavallari and Emma Grede Share Vital Secrets to Success | Entrepreneur

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    How do you ensure your brand stands out, especially in a saturated market?

    It’s a question that several founders explored last month at an event hosted by Chase Ink Business Premier at New York City-based co-working space NeueHouse Madison Square.

    Skims and Good American co-founder Emma Grede moderated the panel with Kristin Cavallari, veteran reality TV star and founder of lifestyle brand Uncommon James; Pernell Cezar, co-founder and CEO of BLK & Bold Speciality Beverages; and Wombi Rose, co-founder and CEO of greeting card company Lovepop.

    In a wide-ranging discussion that delved into first-time founder mistakes, scaling speedbumps, hiring challenges and more, a common strategy emerged — and it’s one critical for any entrepreneur who strives to overcome the obstacles sure to come their way.

    The secret? Leaning into your brand’s authenticity.

    Related: Why Authenticity Is a Key Ingredient to Entrepreneurial Success

    “Selfishly, I’m designing what I want because I feel like I am the customer.”

    Both Grede’s and Cavallari’s brands have no doubt benefited from celebrity culture and the spotlight that comes with it.

    Grede co-founded Skims with Kim Kardashian and Good American with Khloé Kardashian. Cavallari first rose to fame on the reality TV show Laguna Beach: The Real Orange County and went on to star in Very Cavallari while opening Uncommon James’ flagship store in Nashville, Tennessee.

    Grede admits that she thought having Kardashian-famous co-founders meant people would be more interested in them and less interested in her, but that couldn’t be further from the truth. People want to know all of the faces behind a brand — and if what they bring to the table is authentic.

    For Grede, authenticity was there from the start with Good American. She recalls designing for a customer who would want from a pair of jeans what she’d always searched for herself: quality that lasts, holding up without a wash long enough to keep up with a busy lifestyle.

    Cavallari shares that desire to put out products that truly reflect a customer’s wants; it’s how she’s approached Uncommon James from the start.

    “Selfishly, I’m designing what I want because I feel like I am the customer,” Cavallari explains. “I am the girl. In that sense, it’s been really enjoyable — and I don’t want to say easy, but it’s been almost effortless for me.”

    Related: A Guide to Turning Your Customers Into Your Product Designers

    Entrepreneur sat down with Cavallari to learn more about how authenticity has always powered Uncommon James — and where she’s excited to see it go next.

    “I had this fire and this passion in me to show people that I knew what I was doing.”

    Cavallari had an entrepreneurial spirit early on and knew she “needed to lean into the branding world” when she joined The Hills to make the most of her growing exposure. But she was young, and many of the celebrity deals she saw involved stars partnering with other companies, so that’s what she did, teaming up on a shoe line with Chinese Laundry.

    The partnership lasted five years, and Cavallari says she “learned a lot” from the experience. But she couldn’t help but wonder: Why can’t I do this on my own? “I had this fire and this passion in me to show people that I knew what I was doing in the branding world,” Cavallari recalls, “so I decided to launch Uncommon James.”

    In just four months, Cavallari took Uncommon James from idea to launch. During those initial days, the founder admits there was no distinction between herself, her personal brand and her company. But that’s changed over the years — by design.

    “We’re still very much like, the girls on the girl’s trip in Nashville that are out at Broadway — that’s our girl,” Cavallari says. “She’s not afraid to be a little edgy. She likes to have fun, which is still very much me. But I’ve grown up a little bit from that. So we’re also transitioning away from using me so heavily within the brand.”

    Although Cavallari’s move away from being the brand’s face has been gradual, it was part of the plan from the start, hence why she named it “Uncommon James” instead of after herself — to make sure it could “stand on its own.”

    Related: 5 Common Challenges Entrepreneurs Face When Creating a Brand

    “It doesn’t matter if you have a TV show or not…it is all-encompassing.”

    And in a move reminiscent of her early career, the founder harnessed the power of reality TV to generate buzz for the brand in 2018. Very Cavallari documented the opening of Uncommon James’ flagship store — a season of life Cavallari calls “so insane” as she balanced raising three young kids and growing her business.

    But Cavallari’s also “really thankful for that time,” and considers it another learning experience. And once again, it’s one that highlighted just how important it is to keep that original passion alive — that authentic drive — regardless of celebrity status.

    “It doesn’t matter if you have a TV show or not,” Cavallari says. “When you explode overnight, and you’re trying to continue to scale [your company] at that rapid rate, it is all-encompassing. It is stressful. It’s a lot, but it’s really important to buckle down and put your all into it because that’s what creates the success of your company. And then you eventually do get to the other side where you can coast a little bit more.”

    When Uncommon James’ growth reached the point where it wasn’t sustainable for Cavallari to navigate it all on her own, she knew it was time to “hire good people with a lot of experience.”

    And it’s a strategy that’s paid off big time: Cavallari says her marketing team’s “doing better than [she] ever even could have imagined.”

    Now, Cavallari plans to continue scaling the brand that’s stayed true to herself and her customers over the years — and is especially excited about its new skincare line, Uncommon Beauty. Uncommon James will also expand its brick-and-mortar presence, starting with an additional store in Charleston, South Carolina opening this fall.

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    Amanda Breen

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  • ‘Lobster Lady,’ Age 103, Embarks on 95th Hauling Season | Entrepreneur

    ‘Lobster Lady,’ Age 103, Embarks on 95th Hauling Season | Entrepreneur

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    Virginia Oliver, who turned 103 on June 6, has been lobster hauling since she was 8 years old. Growing up in Maine, Oliver joined her older brother and father, who was a lobster dealer, on the family boat.

    Almost a century later, Oliver is still committed to the fisherman lifestyle, revving up for her 95th lobster hauling season in a few weeks, The Washington Post reported.

    Lobstering isn’t exactly the easiest of professions, even for the most young and agile. The National Institute for Occupational Safety and Health labels lobster fishing as a “hazardous occupation” due to the risks of being pulled overboard and entanglement trap lines. Still, Oliver has committed her life to the work and doesn’t intend to slow down anytime soon.

    “You have to keep moving,” Oliver told the outlet. “I intend to do this until I die.”

    Oliver has four children (three of whom followed her career path of lobstering) and two grandchildren. When she’s not lobstering, she enjoys baking and cooking for her family, who come over every Saturday for dinner.

    For 61 years, Oliver worked alongside her husband and fellow fisherman, Max Oliver, until his passing in 2006. Since then, Oliver’s son, Max Jr., 80, works by her side as her lobster hauling partner.

    Related: 3 Lessons I Learned About Work Ethic From Milking Cows With My Father Every Evening

    During the peak lobster season (typically June to September), Oliver and her son hit the Maine waters three days a week — mornings that start around 3 a.m.

    “I don’t want to go five days, because that’s a regular job, and I don’t need that,” Oliver says in the 2021 short documentary, Conversations with The Lobster Lady.

    Oliver’s youthful spirit and commitment to lobstering has garnered media attention over the years, and even inspired a children’s book titled The Lobster Lady: Maine’s 102-Year-Old Legend, published last year.

    In the 2021 documentary, Oliver laughs about needing stitches after getting bitten by a crab during one of her excursions.

    “[The doctor said], ‘What are you doing out there, anyway?’ and I said, Well that’s because I want to go.’ He really made me mad,” she said in the film while laughing, “I’m pretty independent.”

    Related: 4 Reasons Following Your Passion Leads to Success

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    Madeline Garfinkle

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  • Austin Pets Alive! | Celebrating Eight Years of Share the Love

    Austin Pets Alive! | Celebrating Eight Years of Share the Love

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    May 04, 2023

    For the eighth year in a row, Austin Pets Alive! has been selected as a recipient of funds raised during Austin Subaru’s Share the Love campaign. The annual fundraiser, which ran from November 2022 to January 2023, pledges to donate $250 when a new vehicle is purchased or leased. The 2022 Share the Love campaign has been the most successful to date for our organization, bringing in a tail-wagging $125,000! This awe-inspiring donation can contribute to our organization in many ways! With a contribution like this we we are can do any of the following:

    • treat 416 parvo puppies.

    • vaccinate 2,500 litters of puppies.

    • perform 62 life-saving surgeries.

    • purchase a vehicle for our transport team and support its maintenance.

    Our friends at Austin Subaru support APA! throughout the year and we’re honored to see the hard work and passion they gave to finish the most recent Share the Love campaign on such a high note! The success of the campaign is due to a fundraising concept that easily engages the public and is partnered with the passion that each employee puts behind their effort to share the fundraiser with their customers. And as if raising over $100k doesn’t showcase this company’s passion enough, this generous company makes sure to mark the check celebration by coming on site to put in some sweat equity by participating in a volunteer project!

    In celebration of this donation, the dealership team rolled up their sleeves and “dug” in to help us beautify a piece of our shelter! The team got to work laying out the frame for a memorial garden, shoveling fresh dirt into wheelbarrows, then smoothing it into the garden area. With 12 people contributing a couple of hours, we were able to make huge progress and are now ready for the next phase in this project!

    Thank you Austin Subaru for your continuous support year after year — support that has helped save the lives of hundreds of animals! This generous support furthers APA!’s mission to provide innovative life-saving medical care and support so that more pets can be saved each year.

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  • Austin Pets Alive! | Airstream Makeover for the Pups!

    Austin Pets Alive! | Airstream Makeover for the Pups!

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    Sep 03, 2021

    These happy pups got to break in our newly renovated Airstream!

    The Airstream is a safe haven for our dogs and is designed to give them a nice AC break and a comfy couch to relax on when they need a little break from the shelter. It’s especially useful in the summer months, with a pool perfect for keeping everyone cool!

    The Airstream is near and dear to a lot of hearts at APA! because of its history. Back in the day, you could find the Airstream filled with adoptable pets parked on South Congress before we had our brick and mortar building at Town Lake Animal Center. The Airstream is also where our Neonatal Kitten Nursery began. It’s hard to imagine the program fitting in a space as small as the Airstream, but in true APA! fashion, we made it work! We’ve done a lot of growing since then and our Neonatal program now has a sterile building of its own. The Airstream has stayed with us throughout the years parked at our Town Lake Shelter and has always provided a much-needed AC break to our pups, as well as a home-like setting for them to decompress. It’s seen a lot of wear and tear over the many months it has been used by our pups, so when we were approached by Lincoln Ventures about giving the Airstream a makeover, we couldn’t have been more excited.

    Lincoln Ventures felt compelled to do this project for many reasons. “We as a company have a huge passion for dogs so what better way to best use our skills than to develop a better environment for the deserving dogs at APA! We knew we had the relationships with amazing vendors in town to help us pull off the makeover and our passion for design would really shine in this endeavor. We wanted to embrace the classic nature of the Airstream and create a destination on the APA! grounds that was cheerful and a departure from the somewhat stressful surroundings. A bit of a stay-cation for the pooches! The Palm Springs vibe seemed like the perfect direction with its nostalgia and playful roots in both design and travel culture.

    Renovating this space for our dogs was no small project, and we had a lot of help and support from the following companies: Led by Lincoln Ventures and TBG teaming with Blue Sky Design and Build, US Lumber Brokers, Clean Scapes, Clay Imports, and Forever Lawn. These companies donated their time, talent, labor, and materials to improve the lives of the dogs in our shelter and we couldn’t be more grateful. They refreshed the interior of the Airstream trailer and even added an outdoor relaxing space, complete with a patio deck. A huge thank you to them all!

    When asked what they hope the makeover will offer the people and pets of APA!, Krista from Lincoln Ventures explained that their “hope is that this indoor/outdoor retreat allows the volunteers to introduce the dogs to a safe place to escape the chaos of the shelter life and start dipping a toe into what life will be like when they land their forever home.” The Airstream gives our shelter dogs the opportunity to receive some “in-home” training before they reach their foster or forever home. Krista also hopes that “seeing these resilient animals in beautiful spaces may resonate with families looking to adopt. Not everyone can handle seeing photos of a dog in a cage, but by seeing them in a space that looks like home, they may be able to visualize adopting and incorporating these dogs into their lives.

    Our staff and volunteers couldn’t be more excited to break in our new Airstream space with every pup this fall. The dogs of APA! are ready for a pool party! Check out the photos of our dogs living the good life in their new space while they await their forever homes!

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  • It’s Smart, Sexy and It Streams Romance All Day – Passionflix Launches

    It’s Smart, Sexy and It Streams Romance All Day – Passionflix Launches

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    Romance is now available – on demand with the newly launched, premium streaming service PASSIONFLIX.

    Press Release



    updated: Oct 18, 2017

    PASSIONFLIX, a new premium streaming service focused on the romance genre, launched Sept. 1. The service, which caters to the multi-billion dollar romance novel community has forged relationships with the top romance authors in the world to create feature film adaptations of best-selling romance novels.

    NY Times Best Seller, Alessandra Torre’s, Hollywood Dirt, kicks off a series of sought-after feature film adaptations, exclusively available on PASSIONFLIX. Hollywood Dirt, starring Emma Rigby and Johann Urb, is available alongside a multitude of romantic classics such as Roman Holiday, Somewhere in Time, Pride & Prejudice and Wuthering Heights; to modern classics The Thomas Crown Affair, Moonstruck, and Sabrina to name a few. Using the platform’s “Barometer of Naughtiness” a subscriber can select from 1 to 5, promising something for every mood.

    I think woman have a unique way of looking at the world, and we have an opportunity with PASSIONFLIX to focus on the female gaze as filmmakers. Most movies and series are made with the male gaze in mind (intentional or not). These stories and this platform seek to undo or change that. We want you to look at love from our perspective: Connection, sensuality, and communication to start.

    Tosca Musk, PASSIONFLIX Founder

    Global romance icon, Sylvia Day’s fan-favorite Afterburn/Aftershock is scheduled to release this November, with Jill Shalvis’ NY Times Best Seller, The Trouble with Mistletoe releasing in December. Rachel Van Dyken’s The Matchmakers Playbook and Brenda Jackson’s widely read A Brother’s Honor is set for early 2018.

    In addition to the four movies already set to release, PASSIONFLIX has optioned the rights to popular novels, including Jodi Ellen Malpas’ This Man series, Jennifer L. Armentrout’s young adult fantasy series Wicked, The Driven series by K. Bromberg, Dark Pleasures series by Julie Kenner, Kristen Ashley’s The Will, Maya Rodale’s Billionaire Bad Boy series as well as works from Melissa Foster, J. Kenner, CD Reiss, Carly Phillips & Erika Wilde, and Emma Chase.

    Passionflix has created a 360 community; the website features interviews with authors whose books have been adapted highlighted in the Wine & Cheese Lounge category where subscribers have an opportunity to look behind the scenes at the making of the films.

    PASSIONFLIX is a female-centric concept developed by three visionary women: Tosca Musk, Jina Panebianco and Joany Kane.

    “I think woman have a unique way of looking at the world,” says PASSIONFLIX Founder Tosca Musk, “and we have an opportunity with PASSIONFLIX to focus on the female gaze as filmmakers. Most movies and series are made with the male gaze in mind (intentional or not). These stories and this platform seek to undo or change that. We want you to look at love from our perspective: Connection, sensuality, and communication to start.”

    Jina Panebianco, PASSIONFLIX Founder, adds, “Our stories are love stories… Love is a common thread. Everyone is looking for love, has been in love and we want to connect with our audience in all of these ways.”

    “We launched with Alessandra Torre’s Hollywood Dirt,” said Joany Kane, Founder of PASSIONFLIX, adaption writer of Hollywood Dirt, “Her book is the absolute representation of Passionflix. It’s smart, sexy, fun, quotable and every single character has irresistible charm. A movie that you can watch over and over again, and newly fall in love with it every single time. Passionflix is about passion, and we will be a source of it for viewers around the world, 24/7.”

    PASSIONFLIX is available now for $5.99 a month. SIGN UP today

    About PASSIONFLIX:
    PASSIONFLIX is a premium streaming entertainment service for romance fans, creating original movies and series from bestselling books while licensing an impressive library of all-time favorite romantic movies. PASSIONFLIX is available online and through an app for mobile, digital entertainment systems, and Smart TVs.

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    EDITORIAL NOTES: We are excited to present HOLLYWOOD DIRT for review, and editorial inclusion. Review links are available on request.

    Source: PASSIONFLIX

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