Would you panic if nearly one in five of your team members were on parental leave? At Healthy Horizons, 22 percent of our employees expect to take parent leave this year.
Many business owners see that as detrimental to operations or revenue but companies like Healthy Horizons prove that when you plan for it, parental leave becomes part of a future-forward and resilient company culture. Our policy includes family care leaves for the birth, adoption, or foster care placement of a child. In the event both parents are employed by the company, each parent is entitled to separate leave. The more you plan and integrate maternity and paternity leave into your culture and policies, the more equipped your company will be to support employees as they grow their families.
Parental leave is steadily increasing in the U.S., according to the Bureau of Labor Statistics. Millennial and Gen Z employees are entering the workforce at peak parenting years. The question for small- and medium-sized business owners is: Are you building a business that supports your team members’ life stages? If you aren’t, the cost of avoidance could be steep: You risk sudden staffing shortages, burnout among remaining team members, and poor morale.
Some businesses avoid hiring women of childbearing age, which can be a breach of the law. Managers often worry that an employee won’t return to work after having a child. Replacing an employee can cost three to four times the position’s salary, which results in financial costs and potential operational consequences for the business.
Instead of avoiding hiring employees who might take parental leave, the goal should be to build a team that feels supported and thrives.
Here are four steps for building parental leave into your company culture without disrupting operations or overwhelming your team.
Talk about parental leave during onboarding, at meetings, even on social channels as part of your company’s regular conversations just as you would discuss time off or sick leave. Whether you are a birth parent, adoptive parent or other caregiver, talking about your leave experience will not only normalize taking parental leave, but it will also deepen your relationship with your employees.
- Share the work strategically
To avoid overburdening your team, encourage role flexibility and cross-training year-round, regardless of whether a team member is expecting a child or planning to adopt. You can use workshares and divide tasks among more team members instead of designating just one employee to take over. In addition to helping with workload during parental leave, this approach builds resilience in case of an unforeseen medical leave or other emergencies.
Encourage everyone to document their processes regardless of whether they plan to take leave. Don’t wait until an employee’s last day in the office to discuss what will need to be done while they are out. Spend the month before their planned leave date learning their role.
- Stay connected, but respectful
Questions will come up while employees are out on leave but respect their need to disconnect. No matter how tempting it is, do not contact them about work. This is a good test of your company’s knowledge management and business continuity planning, which is needed beyond maternity leave.
Show you care and keep them engaged with company benefits by offering lactation benefits and baby gifts, and if the parent is excited to share updates, keep the team connected during their leave by sharing mom and baby updates or post baby photos internally with permission.
Final thoughts
At Healthy Horizons, we’ve seen the ROI of planning for parental leave. Eighty-three percent of parents return to work at Healthy Horizons, well above the nationwide average of about 50 percent.
Parents are more likely to return and perform better when they feel supported, which sends a positive message to all your employees. Companies that support working parents are more attractive to top performers, especially millennial and Gen Z employees, who value family care and flexibility.
Parental leave is predictable. Treat it like any business cycle—with preparation. When you plan for parents, and not just positions, you future-proof your business.
Cassi Janakos
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