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Tag: Outsourcing

  • Running an Online Business Is Tough — But Doing These 4 Things Will Make It Easier | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Becoming an ecommerce entrepreneur is not for the faint of heart. The technological hurdles can be substantial. And there is ample competition within the space.

    The good news is that the technology has created opportunities, and the competition is there because there is substantial opportunity. Technology and the acclimation of society to buying online have created a perfect storm of opportunity that shows no signs of abating.

    So what has to happen to be a successful participant as an ecommerce entrepreneur? Here are four initiatives one must embrace.

    Related: 5 Things I Wish I Knew Before Launching an Ecommerce Business

    1. Experiment, experiment, experiment

    This is a mentality. As we all know, failure can be your friend. And failure, inevitably, arises from experimentation. Some of my experiments early in my ecommerce career that didn’t pan out were: Starting my own private label brand early on without doing enough market research, specifically checking for demand of the item, and relying too heavily on one supplier or fulfillment channel.

    This being said, if I had not taken the chance, I would not be where I am today.

    One of the best ways to cultivate this habit is to embrace mentors. They can think about things analytically, without the baggage of the business being “their baby.” Take inventory of what they suggest, and step out into the unknown. It is your best chance of success.

    2. Track the competition

    Ten years ago, I was just starting my first store on the Amazon marketplace and opened several niche Shopify stores around the same time. I focused on the competition, often trying to learn how they might approach a similar challenge to what I was facing.

    For example, I noticed some people were creating funnels for their ecommerce stores. I took note of that. Some of them were testing out different types of landing pages. Others were testing out YouTube ads for ecommerce products back in the 2010s, specifically trendy gadgets with the potential to go viral. It was something I had never experimented with before, and it was a really creative, niche-specific way of marketing. I went on to build out product funnels of my own, learned about upsell strategies, what goes into making a strong product landing page and so much more.

    3. Embrace financial literacy

    When I started my ecommerce business, I knew quite a bit about online marketing — I had a small locally based marketing agency in Northern California in my early 20s and I created a social media influencer business. Both of these ventures taught me important things about running an ecommerce business.

    Creating and analyzing financial metrics wasn’t exactly my strong suit in the beginning. I started by learning how to read basic reports like profit and loss statements, and quickly realized how crucial it is to know which numbers actually matter. As an ecommerce seller, you have to keep a close eye on metrics like your average order value (AOV), cost per acquisition (CPA), cost of goods sold (COGS), gross revenue, net profit, overall profit margin and more.

    At first, I didn’t fully understand how all these pieces fit together, so I had to learn as I went. That experience is a big part of why we prioritize financial education for our clients. Even though we break the numbers down into clear, actionable insights, we also want to empower them. Whether they eventually want to run their own operation or branch out into a related ecommerce business, perhaps on Amazon, understanding the financial side is essential.

    Related: How to Build, Grow and Make Money With Ecommerce

    4. Delegate

    Successful people buy their time back. If you can afford to, outsource at the outset. Generally, if you do that, you can grow faster. You can’t do everything at once. You can’t wear an expert hat in every area. I tried in my early and mid-20s to do so much on my own, only to be faced with major symptoms of burnout.

    Outsource it. For example, even if you’re just starting out with a modest budget, consider hiring a virtual assistant. You can train them to support your operations, or they may already bring expertise in areas where you lack experience, such as customer service or product research. A skilled assistant can help manage customer communications and keep buyers satisfied while orders are being fulfilled. Alternatively, a product researcher can take on the time-consuming task of identifying opportunities, whether you guide their efforts or delegate it entirely, freeing you up to focus on higher-level strategy. Either way, you’re buying your time back.

    Reclaiming your time by delegating is one of the most strategic investments you can make. It shifts you from an operator to a true owner.

    At the end of the day, ecommerce success isn’t about doing everything perfectly from the start but it is about taking action, learning quickly and making adjustments along the way. The entrepreneurs who thrive are the ones who stay curious, keep testing and aren’t afraid to “fail forward.” Every mistake you make is simply another step closer to understanding what works and building the foundation for long-term success.

    If you’re willing to experiment, study your competitors, get a handle on your numbers and learn to delegate, you’ll put yourself miles ahead of most people who give up too early. The road won’t always be smooth, but the opportunities are very real. Ecommerce is still growing, and the best time to build something meaningful is right now.

    Becoming an ecommerce entrepreneur is not for the faint of heart. The technological hurdles can be substantial. And there is ample competition within the space.

    The good news is that the technology has created opportunities, and the competition is there because there is substantial opportunity. Technology and the acclimation of society to buying online have created a perfect storm of opportunity that shows no signs of abating.

    So what has to happen to be a successful participant as an ecommerce entrepreneur? Here are four initiatives one must embrace.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Katie Melissa

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  • 5 Benefits of Scaling Your Startup With Offshore Employees | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    I’ve built companies like SetSchedule and Rentastic across proptech, fintech, AI and insurance. I’ve sold businesses that generated billions in financial products and tens of millions in recurring revenue. I’ve hired wrong, I’ve hired right. I’ve scaled too fast, and I’ve scaled smart. And I’ll tell you this from firsthand experience: Hiring offshore isn’t controversial — it’s intelligent. It’s practical. It’s how real businesses scale in the real world.

    It’s not wrong to have your customer service rep in the Philippines. It’s not unethical to have your dev team in Poland or your marketing analyst in Bogotá. In fact, if you care about sustainability, profitability and actually building something that lasts, offshore hiring isn’t just the right move — it might be the only move.

    And yet, people still hesitate. They still whisper like it’s a dirty secret. They still think “outsourcing” is a code word for corner-cutting. But if you’re serious about building a company that competes and wins — globally — you need to reframe the entire conversation.

    So let’s talk about the reality. Here are five brutal truths — and serious advantages — you need to accept if you want to stop playing business and start building it:

    Related: Your Most Pressing Offshoring Questions, Answered

    1. You gain 24-hour productivity without burning out your team

    Your California team clocks out. Your team in Manila clocks in. That’s not outsourcing. That’s continuous operation. It’s a machine that runs while you sleep. Offshore teams allow you to build seamless, round-the-clock workflows that don’t rely on heroics or 14-hour workdays. Your customers don’t care what time zone your team is in; they care that they’re getting what they need, when they need it.

    This isn’t about wringing more hours from fewer people. It’s about creating balance and momentum. Offshore hiring means your U.S. team doesn’t have to burn out trying to do everything. That’s how you scale with sanity.

    2. You slash burn rate — without slashing talent

    Let’s get real: Payroll will eat you alive if you let it. At SetSchedule, I watched our domestic payroll balloon inside one zip code. At our insurance brokerage, we rewired the model and went global, and guess what? We didn’t sacrifice quality. We found more of it.

    A strong U.S.-based engineer might cost $180K per year. That same level of capability and output in Eastern Europe or South Asia? Closer to $40K. That’s not a knock on American talent. That’s just math. If you’re a startup or growth-stage company and you’re spending like a public one, good luck making it past Series A.

    By going offshore, you’re not choosing lesser talent — you’re just choosing smarter economics.

    Related: This Strategy is the Key to Scaling Your Business — and Reducing Costs Along the Way

    3. You access a global talent pool hungry for opportunity

    Here’s something few founders will say out loud: Some of the best talent in the world doesn’t live anywhere near Palo Alto or SoHo. It lives in Lagos. In Cebu. In Kraków. In Medellín.

    I’ve worked with marketers in Colombia who bring more hustle and creativity than their LA peers. I’ve hired devs in India who write cleaner code, ship faster and solve problems with more urgency than Bay Area engineers making triple their salary. And no, that’s not a fluke. It’s a wake-up call.

    Talent isn’t defined by proximity. It’s defined by grit, hunger and execution. And if you’re only hiring within a 20-mile radius, you’re not just limiting your headcount — you’re capping your potential.

    4. You build cultural resilience into your DNA

    Want to get better at leading? Try managing a team across five time zones. Try aligning deliverables across three languages and cultural expectations. Offshore hiring forces you to get tight with communication. It demands documentation. It levels up your leadership skills — fast.

    And if your long game involves selling your product or service internationally, then you need that cultural fluency now, not later. Building globally from day one hardens your operations and future-proofs your company.

    It’s not just a hiring strategy. It’s an organizational workout. And if you do it right, you’ll come out stronger.

    5. You de-risk scaling

    Let’s be honest: Not every hire works out. But when your entire team is local and expensive, every bad hire hits harder. Offshore teams give you flexibility. You can test a new role, explore a new market or pilot a new initiative without betting the house.

    You don’t need a bloated org chart. You need agility. Offshore hiring gives you the ability to pivot fast, adjust cost structure on demand and keep experimenting until you find what works. And in today’s climate, agility is survival.

    Related: 7 Ways to Make Outsourcing a Success Time After Time

    If you’re still romanticizing the all-in-house, all-local, in-office team model — wake up. That version of company-building is outdated. It’s inefficient. It’s blind to reality.

    Offshoring isn’t betrayal. It’s evolution.

    I’ve done this across industries. I’ve won big. I’ve failed loudly. And I’ve learned this: Smart founders don’t build local companies in a global world. They go where the talent is. They go where the economics work. And most importantly, they go now.

    So if you’re still debating whether to hire offshore, let me save you the time:

    Don’t debate. Deploy.

    I’ve built companies like SetSchedule and Rentastic across proptech, fintech, AI and insurance. I’ve sold businesses that generated billions in financial products and tens of millions in recurring revenue. I’ve hired wrong, I’ve hired right. I’ve scaled too fast, and I’ve scaled smart. And I’ll tell you this from firsthand experience: Hiring offshore isn’t controversial — it’s intelligent. It’s practical. It’s how real businesses scale in the real world.

    It’s not wrong to have your customer service rep in the Philippines. It’s not unethical to have your dev team in Poland or your marketing analyst in Bogotá. In fact, if you care about sustainability, profitability and actually building something that lasts, offshore hiring isn’t just the right move — it might be the only move.

    And yet, people still hesitate. They still whisper like it’s a dirty secret. They still think “outsourcing” is a code word for corner-cutting. But if you’re serious about building a company that competes and wins — globally — you need to reframe the entire conversation.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Roy Dekel

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  • Black Book Finds Tariff Pressures Driving Reshoring of U.S. Healthcare Manufacturing

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    Survey shows executives turning to automation, AI, and domestic production amid geopolitical and regulatory shifts

    A Q1 2025 ad hoc survey conducted by Black Book Research of 60 pharmaceutical and biotech manufacturing executives – half based in the U.S. and half operating offshore – reveals mounting momentum for reshoring U.S. healthcare manufacturing. The findings point to tariff-driven incentives, automation adoption, and supply chain vulnerabilities as central catalysts prompting a strategic shift in sourcing strategies across pharmaceuticals, diagnostics, and medical supplies.

    The data highlights the economic and regulatory realities of rebuilding domestic production capacity in a highly automated, post-pandemic landscape.

    Prompted by actual and anticipated tariffs, federal incentives, and ongoing geopolitical uncertainty, U.S. industry leaders are accelerating efforts to reshore key manufacturing sectors, including pharmaceuticals, diagnostic instruments, biomedical equipment, and medical devices. A resounding 96% of U.S.-based executives and 94% of offshore respondents expect new or expanded U.S. facilities to operate on highly automated platforms, integrating robotics, artificial intelligence, and predictive analytics across production, logistics, and quality control functions.

    In 2024, approximately 350,000 jobs were announced in reshoring and foreign direct investment (FDI) initiatives, with medical and pharmaceutical manufacturing comprising 14% of that total. However, 90% of the surveyed healthcare industry executives anticipate that job creation from these efforts will be “limited” or “highly specialized,” due to increased reliance on automation and digital manufacturing.

    This reflects a broader trend, as robotics and AI adoption in U.S. healthcare manufacturing has surged 70% since 2020 according to respondents. “Reshoring doesn’t mean reversing automation – it means rethinking workforce needs,” said Doug Brown, Founder of Black Book Research. “We’re witnessing a pivot away from traditional factory-line labor toward highly skilled, compliance-driven roles in digital pharma, biotech, and medical supply manufacturing.”

    Regulatory complexity also emerged as a defining factor in reshoring strategy. All respondents expect significantly increased oversight for domestic facilities, with FDA, EPA, and OSHA standards creating a more rigorous compliance environment than many offshore locations. While 97% of U.S. executives cite regulatory complexity as one of their top three reshoring challenges, the majority acknowledged that this oversight results in higher product quality and public trust.

    All thirty U.S.-based executives surveyed anticipate increased production costs stemming from compliance burdens, smart factory infrastructure, and rising labor rates. Nevertheless, 67% of respondents support reshoring as a national strategic imperative.

    Black Book’s consumer sentiment analysis reinforces this stance: 98% of the 100 surveyed Americans favor reshoring critical industries to improve national security, reduce foreign dependency, and stimulate specialized employment.

    The urgency is further underscored by supply chain dependency data: the U.S. currently imports more than 80% of its active pharmaceutical ingredients (APIs) from China and India. The COVID-19 pandemic exposed major vulnerabilities, with most domestic manufacturers reporting severe disruptions and initiating reshoring evaluations in its aftermath.

    “For healthcare providers and systems, reshoring brings dual outcomes – greater product quality assurance and availability, but also higher procurement costs in the near term,” Brown said. “These shifts will ripple across payer-provider negotiations, government purchasing, and long-term public health budgets.”

    With U.S. healthcare spending projected to reach $6.8 trillion by 2030 – 10% of which will be pharmaceutical-related – the cost implications of domestic manufacturing are poised to become a critical issue in US healthcare economics.

    Reshoring is also part of a broader global trend. According to Black Book’s manufacturing insights, 80% of surveyed global manufacturers are currently evaluating reshoring or nearshoring strategies to strengthen operational resilience.

    About Black Book Research
    Black Book is an independent, unbiased, and vendor-agnostic healthcare research firm dedicated to improving patient care and provider staff experiences through data-driven insights. Founded by Doug Brown, author of the best-selling The Black Book of Outsourcing (Wiley & Sons), the firm was originally known for guiding global organizations through the pros and cons of offshore sourcing during the height of the outsourcing boom. Now, two decades later, Black Book applies its expertise to assess the evolving impact of automation, robotics, and AI-particularly as new U.S. tariffs and policy shifts fuel a renewed reshoring movement. The firm brings decades of experience tracking global sourcing, labor, and automation trends.

    Today, Black Book applies this expertise to critical issues shaping the future of healthcare manufacturing and technology policy.

    Source: Black Book Research

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  • 4 Changes New Companies Should Adopt in 2023 to Set Yourself Up for Success | Entrepreneur

    4 Changes New Companies Should Adopt in 2023 to Set Yourself Up for Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Any startup or newer business needs a strong focus on building an effective and productive team of employees. However, this remains somewhat difficult, as a job market favoriting candidates makes hiring new employees a costly and risk prone process. This is especially the case when considering the technology talent many new businesses need to execute the ideas at the core of their business hopes.

    With many startups suffering from a lack of capital, taking a different approach to finding talent serves to optimize their staffing spend. It helps these new businesses affect the organizational changes they need to achieve for a real chance of success. A mix of staff augmentation and strategic outsourcing ensures emerging businesses have access to the necessary talent in a cost-effective fashion.

    So let’s look more closely at these and other organizational changes new businesses need to consider for a better chance of success in 2023 and beyond. These ideas allow your emerging organization to stay nimble to take advantage of any new opportunities arriving on your doorstep. Leverage these insights to position your startup squarely on the path to success, providing a quick exit opportunity for your investors.

    Related: 4 Ways Leaders Can Navigate Change and Find the Hidden Opportunities

    Leveraging staff augmentation to maintain a startup’s talent pipeline

    Any new business needs a robust talent pipeline providing the flexibility to thrive in its earliest stages. We already mentioned the expensive and risk-prone aspects of sourcing permanent employees in the current job market. A startup might spend an inordinate amount of time and resources trying to hire a permanent candidate, only to fail, with all those sunk expenses as a result.

    However, adopting a staff augmentation approach provides talent from a development agency to quickly meet an acute skills gap or other talent shortage. It also remains a great way for startups to access the critical technology professionals they need to complete the technical product or service central to their growth potential. When considering this strategy, find a digital agency or staffing services firm able to provide a full team. It helps foster collaboration with your organization compared to contracting individuals.

    Add outsourced expertise to your organization

    Somewhat related to that point, in addition to using staff augmentation as a talent strategy, you might also consider outsourcing certain leadership and other managerial expertise to your organization. Many high-level consultants with experience in the same industry sector as your startup are willing to work with new businesses. It offers the critical know-how to help any new business devise a strategy to achieve its short-term and long-term goals.

    Once again, this type of “on-demand” staffing lets businesses add expertise at significant cost savings compared to making permanent hires. A startup conserves its limited capital by not having to pay benefits and salaries to a host of new employees. When the current project finishes, those contract workers simply move on to their next gig, while a startup’s staffing spend returns to normal.

    Data-driven decision-making helps startups gain a measure of wisdom

    Any startup benefits when focusing on tangible insights derived from data for their decision-making processes. It makes a difference in a variety of functional areas but holds special importance when considering market research when vetting a potential target market for a new business’s first product or service. Developing any digital product — typically a software app or similar platform — without any market insights results in a startup flying blind.

    Of course, data beyond market research also matters throughout the process of developing any software product. Any thorough testing process generates a massive amount of valuable data offering insights into the user experience — this helps inform the project team on what features to include and modify before the app goes live. Beyond that, never skimp on data analysis throughout a business’s history. Data remains the lifeblood of any successful company, after all.

    Related: What Stops Organizational Change From Sticking, And How to Change That

    Ensure your software projects follow an iterative approach

    One important organizational change relates to the methodology new businesses use for their software projects. Following an iterative software methodology, like agile or lean startup, provides many benefits to startups and emerging organizations. This approach ensures any bugs or design mistakes are caught early in the development process when more inexpensive to fix. Finding a critical bug right before going live might result in the failure of the startup.

    Lean Startup leverages a concept known as the minimum viable product (MVP). It’s essentially a prototype developed in short cycles that include sharply defined stages for testing, analyzing the data from those test results as highlighted above, and applying the lessons learned to a new version of the app. It keeps business stakeholders and the project team in close communication throughout the initiative, ensuring nothing gets lost in the fray.

    In the end, improve your chances of a successful startup by adopting these organizational changes. Leveraging staff augmentation at startup launch provides the critical talent it needs in the most cost-effective manner. Additionally, adopting an iterative data-driven software development approach reduces expenses while resulting in an app with a better chance of making an impact on the market.

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    Andrew Amann

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  • What Tech Companies Must Do Weather Downturns and Layoffs | Entrepreneur

    What Tech Companies Must Do Weather Downturns and Layoffs | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Economic downturns persist in recent times in the face of the Russian-Ukrainian war, rising inflation and unpredictable markets. In the U.S. technology sector, giants such as Amazon, Apple, Microsoft and Google are laying off thousands of workers. As of the end of March, there are around 131,000 tech workers in the U.S. who have been laid off so far in 2023.

    Despite these short-term measures to strengthen organizations against the global economic slowdown, companies still need to find ways to manage existing technical debt and innovate at the same time. We’ve seen skillful companies leverage managed development to not only enhance existing systems but also tap into niche skill sets they otherwise would not have access to.

    Related: 3 Things to Do When Layoffs Are Looming

    Keeping up with the workplace evolution

    Economic distress, marked by massive layoffs and fears of a recession, has both workers and companies wary of what’s to come. The economic slowdowns that could turn into a full-blown crisis could further accelerate not only changes in the industry but the ongoing evolution of the workforce itself.

    Since the Covid-19 pandemic, there has been a cultural shift in how we work. Alternative work modes such as the fully remote distributed teams setups and hybrid work schemes are continually being embraced by companies in various industries and are here to stay.

    A March 2023 report by Pew Research Center showed that working from home still has a steady hold on U.S. workers. About 35% of workers are staying home full-time, 41% have settled into hybrid work, and those who rarely work at home or never are at 12% each. The majority of the surveyed hybrid workers noted that their setup had helped their ability to balance work and personal life, a notable positive lifestyle change for many.

    Embracing the evolution with “managed networks”

    Accepting, embracing and adapting this evolution of the workplace will be essential for companies to weather the coming storms. The transition might be daunting for some companies, but with the right strategic investments in innovation, it can be more of a seamless process and a positive experience for both management and workers.

    There has been rapid growth and shift in the gig economy due to strong demand for outsourced services from professional service firms and large enterprises. Gig workers increased by 34% in 2021 alone.

    One alternative work mode that is gaining traction is “managed networks,” which combine different outsourcing types to ensure a pool of individual talents or teams that are tailor fit for the project. Managed talent networks enable companies to assemble on-demand teams with specific competencies, ensuring that they can immediately produce output that is in line with the company’s goals. These competencies can consist of core skills such as engineering-focused, design-focused, project management-focused or a multitude of combinations based on needs.

    Tech companies can turn to managed networks to get managed software development talent and teams with project managers that can provide flexibility and agility. These talent networks can keep up with tech demands much like non-full-time equivalent (non-FTE) workers, without necessarily expanding their existing in-house workforce.

    Even as U.S. markets are down, globalizing the workforce can enable companies to enjoy the perks of hiring innovative-thinking workers from different backgrounds and creative methods — a massive pool of expertise from wherever in the world.

    Companies can utilize the flexibility that comes with a workforce from different parts of the world with a more digital and remote mindset. Because of the differences in time zones and work methods, global talents can ensure that their services are more efficient and optimized.

    Other advantages of managed networks for development teams include round-the-clock work, efficiency, faster delivery of quality projects and flexibility for teams and the organization.

    Adapting new technological advancements in managing remote working teams — such as communication and collaboration tools — can improve individual capabilities, increase individual productivity and performance, as well as augment the efficiency of the team. According to Constellation Research, tech projects made by and assisted by outsourced talents and teams are staffed 30% more efficiently on average and reduce customer dissatisfaction by half compared to traditional industry projects.

    Related: How I Overcame My Fear of Hiring Outsourced Developers

    Tech advancements and innovation are critical for outsourced development teams

    Technology advancements such as video conferencing/meeting platforms, collaboration tools and artificial intelligence (AI) can now accommodate different types of remote workforces and are already reshaping entire industries.

    These advancements in communication technology have made the modern workforce more agile, collaborative and dynamic as exhibited by outsourced tech workers, especially for managed networks. With outsourced teams using these digital tools, operations are conducted smoothly, team members are on the same page, and leaders can efficiently manage and delegate tasks for faster delivery of quality projects.

    Strategic investments in innovation during crises could help companies take the edge against their competitors. Modern business models that utilize a more open approach to hiring not only have access to the best talent but are also enjoying other benefits such as affordability due to flexibility that enables the company to scale up without heavily adding to your bottom line.

    Riding the digital acceleration

    What some would see as a dire condition actually presents an opportunity for companies to adapt and future-proof their businesses and services. A Mckinsey & Company survey showed that more than three-quarters of organizations agreed that the then-emerging Covid-19 crisis will create new opportunities for growth back in 2020.

    Post-pandemic, this is truer than ever as the World Economic Forum sees a “transition point” for the entire tech industry, with investors looking toward companies that have solid fundamentals while creating meaningful change toward future growth and profitability. This situation shows how essential innovation is — not only getting the work done but also remaining competitive and at the top of the pack.

    Companies must lean into the modern ways of working and tap the unmatched potential of the remote workforce. By investing in innovation and integrating new platforms, companies can be at the forefront of the era of workplace revolution, one that emphasizes flexibility and agility in the face of adversity.

    Digital acceleration that takes a step-by-step approach to innovation is the new playbook for companies to drive tangible results while also de-risking and increasing the speed-to-value of investments, according to the WEF.

    This digital acceleration has overridden the industry’s digital transformation drive, especially with changes not only within the industry but the entire workforce due to the economic situation the world finds itself in. It is up to companies to decide if they want to invest and innovate and be ahead of their competitors.

    Related: Is Outsourcing the Right Decision for My Business?

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    Cory Hymel

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  • Entrepreneur | Outsourcing, Offshoring or Nearshoring — Which is Best for My Company?

    Entrepreneur | Outsourcing, Offshoring or Nearshoring — Which is Best for My Company?

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    Opinions expressed by Entrepreneur contributors are their own.

    Large corporations have been using offshoring to gain a competitive advantage by lowering their manufacturing costs since companies like General Electric pioneered the practice in the 1960s. Outsourcing started in the 1950s and became an attractive business strategy in the late 1980s as businesses began focusing more on their core competencies (NCST). Initially, these business strategies were mainly reserved for big corporations. However, as remote work technologies have developed and offshoring has gone from a strategy for lowering manufacturing costs to recruiting talent from around the world, companies of all sizes have turned to offshoring or nearshoring as a business strategy.

    The strategy has grown since 2020 due to five main factors:

    • global competition and the search for the best talent
    • COVID-19 forcing businesses of all sizes to work remotely
    • employees voluntarily resigning from their jobs en masse, compelling businesses to find talent abroad
    • high inflation rates and fear of a recession prompting businesses to examine strategies for cutting costs and maximizing their budgets
    • companies applying these strategies to almost all positions and not only IT.

    Related: Your Most Pressing Offshoring Questions, Answered

    What are the differences between these concepts?

    We must first understand the difference between outsourcing and nearshoring/offshoring. Outsourcing is when one company hires another to be responsible for a complete activity, losing control of the work done; the former pays for deliverables. For example, when a company outsources its designs to a design company, it relinquishes control of the activity, and the hired company takes responsibility for the designs. It will manage the team and deliver the designs.

    Nearshoring or offshoring is when a company hires staff abroad through a firm. The company controls the team, which reports directly to the company. The firm oversees legal compliance, payroll and HR — it might also provide office space and other value-added services. Let’s say a company wants to retain control of its design team and design activities; instead of outsourcing the work to a design company, it would hire designers from Mexico through a nearshore staffing firm. That firm would be the employee and be in charge of everything related to staffing, but the staff would report directly to the first company, ensuring they share the same culture and values.

    Nearshoring/offshoring is sometimes referred to as staff outsourcing because a company is outsourcing everything to do with staffing in a given country to a firm. Another term used for these practices is virtual staffing, where a company hires, for example, virtual designers. However, virtual staffing is a misnomer because the staff would not be virtual; they would report directly to the hiring company and would be an extension of its team in another country.

    The difference between nearshoring and offshoring is that, in the former, staff is in a neighboring country rather than an overseas country, as with offshoring.

    Related: 10 Strategies for Hiring and Retaining New Employees

    Which one is better for my company, outsourcing or nearshoring/offshoring?

    Deciding which strategy is better for your company requires first understanding your needs.

    From my experience, you should outsource when an activity:

    • is not your company’s core competency
    • does not affect your clients directly
    • does not involve support for your clients
    • does not strictly have to be controlled by you
    • cannot be handled by someone hired in-house, and economies of scale are available (for example, needing designs but not many scenarios would justify hiring a designer via outsourcing, whereas nearshoring/offshoring will be cheaper when you need to hire and manage a designer)
    • is one you do not know how and do not want to oversee (for example, outsourcing your accounting and taxes to a CPA firm makes sense when you prefer not to invest time and energy in an accounting and tax department).

    You can always use nearshoring or offshoring to cut costs or stretch your budget while getting talent from around the world. For example, if you have the budget to hire one digital designer but require a team, you might be able to hire three digital designers in another country. Based on my experience, I recommend analyzing which positions can be performed remotely by:

    • ascertaining if you are having trouble filling a position;
    • reviewing for each position how much you would save if you were to nearshore/offshore it; and
    • identifying any department, such as customer service, that could be completely nearshored or offshored.

    These analyses will guide you in developing a plan for building your remote team through a staffing company.

    Related: How to Prepare Your Employees for Outsourced Hires

    Should I go nearshore or offshore?

    Companies initially recruited from developing countries primarily to save money. They, therefore, turned to counties like India and the Philippines and began offshoring low-level positions.

    Companies are now using offshoring and nearshoring to save money and tap into global talent. They are offshoring positions of all levels. Companies are not looking for the cheapest solutions but for workers in the same time zone, countries with cultures similar to that in their country, and firms that share their values. Companies thus often look in neighboring countries, which is why nearshoring has been growing.

    Whether nearshoring or offshoring is better depends on what you are looking for. If you are looking only for savings, I recommend offshoring. Offshoring’s likely drawbacks are differences in time zones, culture and distance. If you are looking to save but willing to save a little less to have your team in the same time zone as you, in a country with a similar culture, and one flight away from your offices, then nearshoring is the best strategy for you.

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    Pedro A. Barboglio Murra

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  • What is Staff Augmentation? 3 Reasons It is Vital For Your Business

    What is Staff Augmentation? 3 Reasons It is Vital For Your Business

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    Opinions expressed by Entrepreneur contributors are their own.

    Recruiting and retaining exceptional talent is challenging and takes a lot of time, especially when companies in the tech space demand experienced developers and engineers.

    Moreover, filling in the gaps due to a lack of resources or specialists can be challenging and time-consuming at the same time, especially for high-tech roles like iOS developers or machine learning engineers, for which the demands have been escalating since the great resignation.

    This is where the model of staff augmentation comes into play! In this article, we will discuss the concept of staff augmentation, its increasing demand and why enterprises need to focus on in-house team expansion for quick hiring.

    Related: 10 Strategies for Hiring and Retaining New Employees

    Staff augmentation

    Staff augmentation is a type of cooperation model where businesses, from startups to corporate enterprises, source talent via staffing agencies to work with them temporarily to fill the talent gaps promptly.

    Today, staff augmentation has turned mainstream, with nearly $500 billion annual spending on global IT staffing services alone.

    Businesses now prefer partnering with staff augmentation service providers to boost the competency of their internal teams and accelerate the development process rather than spending weeks prospecting ideal candidates, conducting interviews and shortlisting candidates to fill an immediate talent gap.

    Related: 6 Ways to Effectively Navigate Market Turbulence in the IT World

    Why is staff augmentation surging in popularity?

    The staff augmentation model has been successful over recent years due to the following three reasons:

    1. It is suited for a hybrid work environment

    People willing to switch to low-paying remote jobs rather than continuing on-prem work in their previous settings indicate that the future of work is remote. Remote work is the new normal, especially in the technology and digital transformation sectors.

    Staff augmentation services are suited to cater to the needs of a remote-first global economy that still needs to prepare to let go of all the advantages of on-prem work. With this setting, businesses can extend support to their internal teams by partnering with staff augmentation service providers to cater to bridge talent gaps and meet deadlines faster.

    2. It is low risk compared to other outsourcing models

    The staff augmentation model triumphs over all the outsourcing models regarding flexibility, affordability and quality. Compared to other outsourcing models, the risks involved with staff augmentation services are zero to none due to constant collaboration with the internal teams.

    The augmented team or resource operates either as mere extensions of the internal teams or under the supervision of the in-house managers. Uninterrupted collaboration and seamless integrations of both teams eliminate any possibility of errors.

    Thus, the risk involved in this model is considerably lower than the other project outsourcing models like offshoring or managed services.

    3. Staff augmentation is flexible to scale without compromising sustainability

    As the global recession started knocking on the doors, the results of aggressive hiring and fierce spending started becoming more evident. Consequently, most businesses either stopped or at least cut-down spending on scaling by considerable margins.

    This phenomenon has kept thousands of global entrepreneurs from putting all the stakes in and investing aggressively in scaling their businesses. However, things have started to take quite an exciting turn as IT staffing, and resource augmentation services became mainstream.

    With IT staff augmentation, businesses no longer remain prone to compromising sustainability, as they can end contracts with external teams if things start going south.

    This model enables entrepreneurs to fuel their desires to achieve exponential growth and scalability without worrying about laying off permanent employees or (in the worst case scenario) signing up for bankruptcy.

    Related: 6 Ways to Effectively Navigate Market Turbulence in the IT World

    Why you need to start implementing the staff augmentation model

    The following facts and figures are clear evidence that the staff augmentation model is here to stay:

    1. The great resignation and the wake-up call

    The quiet quitting culture has been disturbing the workflow of organizations since the epidemic. Even amidst the global recession session, where companies like Meta and Amazon are forced to lay off a considerable part of their workforce, the culture of quiet quitting has not stopped.

    People silently leave their well-paying jobs due to a lack of serenity, toxic work environments, pay disparity or other reasons. As an entrepreneur, you should be prepared to deal with such cases within your organization.

    Although you must prioritize fostering a culture of collaboration and encouragement, you should also be prepared to fill in talent gaps in case a team member resigns on short notice rather than compromising on the resource quality to fill the gaps.

    2. Going above and beyond to fill talent gaps

    The onshore, offshore and nearshore markets could provide more diversity in IT skills and expertise your company needs, depending on your location. With staff augmentation services, you can access a broader universal talent pool, including from regions acknowledged for having the finest IT talents, such as Europe and Asia.

    Building external teams to bridge the talent gap using staff augmentation services can also help you save the time and cost of setting up dedicated workspaces and recruiting highly-skilled teams.

    3. Increasing cyber attacks

    As businesses switch to fully remote and hybrid working models, they become prone to cyber-attacks and data breaches. According to Statista, the data breaches in the third quarter of 2022 were at the all-time highest, with businesses reporting approximately 15 million data breaches.

    Although businesses are now setting up dedicated networking teams to safeguard confidential information from hackers and intruders, not all of them can afford it. Thus, they eventually recruit network engineers via an augmented staffing model to stay protected from potential cyber threats and data breaches.

    Related: 4 Best Practices When Choosing a Staffing Agency

    Final thoughts

    Using staff augmentation to address the talent gaps instead of outsourcing or managed services models let business owners keep the charge of the project. As a business owner, you get to choose the talent you deem fit for the role and maintain authority over the project to get things done your way.

    With staffing services, you not only eliminate the recruitment time and cost but also access a global talent of highly-skilled developers and engineers to work alongside your in-house teams to optimize overall competencies and boost productivity.

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    Asim Rais Siddiqui

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  • Banks must ensure their core activities are not outsourced: RBI ED

    Banks must ensure their core activities are not outsourced: RBI ED

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    Banks have to ensure that none of their core banking activities are outsourced at any point in time, according to Ajay Kumar Choudhary, Executive Director, Reserve Bank of India. This will ensure stability of the banking system.

    “As the technology and systems are evolving, we are observing an increase in the outsourcing of services in the banking and financial sector. With the advent of fintech coupled with easier access to mobile phones, internet, higher speed, higher bandwidth, reduced cost of tech products, the industry is witnessing immense growth in terms of expansion as well as customer acquisition,” Choudhary said at the IBA Banking Technology Conference.

    He observed that fintech is transforming the way financial services are delivered (how credit is extended, how payments are made or the way wealth management/ invesment advice is provided, insurance is priced, etc).

    “Many of the industry participants are focussing on collaborating with fintechs, partnering with them for efficient delivery of financial services,” the RBI ED said.

    He noted that the role of fintechs can also been seen in enhanced customer facing applications, efficient data analytics, alternate credit models, etc.

    Need for safeguards

    “While outsourcing any such roles to third parties, it is very important that adequate safeguards are established to seal the institution as well as the financial stability of the banking system.

    “In line with our outsourcing guidelines, the Board and senior management must ensure that at no point of time the core activities of banks are outsourced and as it is said “put not all thy eggs in one basket”. The industry must ensure that there is no concentration risk which may risk the stability of the entire system,” Choudhary said, adding that banks need to diversify.

    Given the velocity with which the tech industry is evolving, it gets demanding on the industry, requiring participants to keep pace with it, he said. “This, in turn, leads them to collaborate with limited tech providers. This may result in concentration, which may prove to be severe when it comes to a mishap,” Choudhary said.

    Diversification is, perhaps, the easiest way to mitigate such risk. Participants should explore more options when it comes to technology, he added.

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    BL Mumbai Bureau

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  • How to Outsource Product Development

    How to Outsource Product Development

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    Opinions expressed by Entrepreneur contributors are their own.

    According to Statista, around 74% of businesses outsource IT services, and 87% have stated their desire to maintain or increase their IT spending.

    The trend of working with remote development teams, which companies often use to outsource their , is prospering and will continue to do so in the future.

    Let’s discuss the significance of outsourcing your enterprise product development, compare it with an in-house team and discuss the considerations to understand the outsourcing model.

    How does outsourced product development help?

    When companies opt to outsource their product development, they’re looking for opportunities for various tech solutions and speeding up development at a lesser cost.

    Moreover, companies get access to modern tools and tech stacks, new resources, and top talent, optimize their IT processes, reduce costs, and make reliable forecasting regarding their short- and long-term IT objectives.

    Related: 3 Strategies to Optimize Innovative Product Development

    Outsourced product development vs. an in-house team

    In-house

    In-house teams are created from the ground up. You’ll fill the positions based on the talent and expertise needed for product development. Building an in-house team is comparable to hiring permanent employees for your business. You’ll shortlist candidates, conduct interviews, and onboard them through typical on-prem proceedings.

    The benefits of hiring an in-house team are that they’re in direct with the team, offer immediate support and, most importantly, are aligned with the company’s goals and vision.

    On the downside, in-house teams:

    • Are costly prospects with high turnover rates
    • They lack versatile expertise and problem-solving depth
    • Are not easily scalable for team upskilling

    Outsourcing

    Outsourced teams offer many benefits for businesses by providing a vast talent pool and no technology limitations, allowing businesses to exercise more control over budgeting and acquire better expertise.

    The only cons are the communication barrier and trust issues in the team. Moreover, legal issues regarding the hiring process, regulatory compliance issues, information exchange before and after the project completion, cultural intricacies and time-zone differences can cause a problem.

    The following are four things to consider when outsourcing product development.

    1. Analyze your problems and requirements

    Start by analyzing your problems, requests and requirements.

    Without a clear understanding of your requirements, you gain nothing from the contractor’s team.

    Create a to-do list of items and activities you need to be done, state your budget, and set approximate deadlines for all the milestones, for example, UI/UX design delivery, development, app testing, etc.

    Related: What Not to Do When Outsourcing

    2. Select the suitable cooperation model

    The most popular cooperation models are the fixed price and time and material models. Each has its characteristics and requirements; select the one that best fits your project.

    – Fixed price model

    As the name suggests, the fixed price model works through the fixed budget, timelines, and scope of work and is mainly preferred for small projects with highly limited functionality. Furthermore, the model doesn’t allow for catering to additional changes and iterations, is expensive, and there is a probability of possible tradeoffs concerning product quality.

    – Time & material model

    The time and material model is a flexible counterpart that infuses nicely with the agile principles. Unlike the fixed model, the T&M model allows teams to start development quickly. The flexible developer hourly rate allows teams to manage tasks and set deadlines and budgets. The agile approach benefits teams in determining the result or progress at each development stage.

    3. Select an agency or freelancer

    Deciding whether you need an agency or a freelancer isn’t as simple as people often think—if it’s a small project, hire a freelancer; if it’s a large, complex project, hire an agency. In my experience, there is always more to the story in most cases. You need to clarify you need specialists for which particular processes. Business owners often struggle with the prospect of how and from where to land the right contractor for their outsourced product development.

    Here are some of the best sources to find a reliable contractor:

    Social channels. Use social channels like LinkedIn to hunt full-fledged development companies or freelancers for your next project. Check out their social posts, read reviews from previous customers, see team ratings, and more to check their business and trustworthiness.

    Business review websites. See platforms like Clutch, Trustpilot, GoodFirms, etc., to inspect agencies and freelancers and review their ratings, customer reviews, and other metrics to understand better their credibility and what their clients say about them.

    4. Create a design and software specification document

    Write a design and software specification document that describes your product (at least an MVP), how it will perform, and how you want the end users to interact with it.

    Despite being a laborious job, it is one of the essential things you’ll do in product design and development.

    The design and software document will contain the following elements—a comprehensive project overview, problem statement, project goals, target audience, functional requirements, intended features, aesthetic details, non-functional parts, suggestions and restrictions, and questions.

    Mistakes to avoid when outsourcing development

    1. Selecting a misfit contractor

    Business owners often mistake hiring the first contractor or agency they come across in their search. Hence, they hire a contractor whose location, experience, expertise and skills aren’t suited for their particular project. Take your time when organizing your search and starting the hiring process. The more detailed your analysis is, the better the chances for you to hire the right company and a responsible partner.

    2. Not familiar with the cost of your product development

    One of the most common mistakes businesses make is not examining the cost of outsourcing product development. The estimate might look reasonable on paper, but several underlying essentials might not have been included in the quote. Request the development agency to create and send a complete quote. Ask the right questions from the development team alongside the timelines that should help you analyze the actual project cost.

    3. Lack of a strategic action plan

    Having a sound strategic action plan is crucial when outsourcing your project. The inability to clearly outline your requirements and state deadlines of your deliverables isn’t something you want to experience.

    Ask yourself the following questions:

    • What are your project’s core goals?
    • When do you expect to complete your product development?
    • What are the developers’ working hours?
    • How many remote developers do you want to work with you?
    • Is your hired team experienced enough to cater to your custom project?

    Related: 3 Mistakes (Nearly) Every Tech Startup Makes — and How to Avoid Them

    Final thoughts

    No matter your requirements and project specifications, there are always pros and cons of working with an in-house team and outsourcing your product development. However, take your time to weigh the considerations by analyzing your problem and requirements, selecting a suitable cooperation model, choosing an agency or freelancer, and creating a design and software requirement document. Last, avoid mistakes when outsourcing product development, including selecting a misfit contractor, inadequate cost estimation, and lack of a strategic action plan.

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    Asim Rais Siddiqui

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  • 3 Ways to Keep Your Outsourced Teams Engaged and Motivated

    3 Ways to Keep Your Outsourced Teams Engaged and Motivated

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    Opinions expressed by Entrepreneur contributors are their own.

    As your organization grows, you’ll have to make decisions about building different types of teams around the world. You might consider options like opening new offices, hiring remote teams or bringing on agencies.

    Given the current economic climate, outsourcing teams might seem like the most appealing option. Many people think it saves money and time and allows managers to offload the hiring, and managing processes to a third party. This strategy has a range of benefits, especially for customer success, which can require around-the-clock availability.

    However, it actually takes a surprising amount of effort and investment to make this strategic decision pay off in the long run. Plus, outsourced teams are not as different from your in-house as you might think. Here are a few tips on how to successfully manage outsourced teams in a way that truly pays off in the long run:

    Related: What Not to Do When Outsourcing

    1. Keep them engaged

    Just because your outsourced teams are out of sight doesn’t mean that they can be out of mind. Similar to your in-house team, disengaged employees will have a higher turnover rate, which will require you to spend even more time and effort on hiring and building strong teams.

    For this reason, the in-house manager still needs to oversee the hiring, onboarding and process to make sure the outsourced teams share similar culture and values. Here are a few ways to keep your outsourced teams engaged:

    • Hiring: It might be tempting to fully pass off hiring responsibilities since you won’t have to do the heavy lifting. But it’s important to stay involved by onboarding the people responsible for hiring so they fully understand your company culture and expectations.

    • Setting structures: Put the right structures into place that will support training and . This means implementing training and knowledge programs that mirror your in-house programs and could even include sending over your in-house educator to implement their high-quality, engaging learning plan.

    • Planning events: Run employee engagement activities similar to the ones you run for your in-house teams. Deck the events out in the company branding to make the outsourced teams feel like an equal part of the company.

    • Creating a flight plan: Create a flight plan to strengthen relationships and create a unified team. Send your in-house teams and outsourced teams to visit one another’s offices.

    • Survey: Distribute surveys about employee satisfaction so you can continually improve the ways you engage with the outsourced teams and make them feel valued.

    Related: Pros and Cons of Outsourcing and Hiring In-house Staff

    2. Help them grow

    Again, similar to your in-house team, without room for growth, your outsourced teams will lose motivation quickly, which will create high turnover and low retention. To attract and retain the best talent, you need to treat them as such.

    Consider creating a growth path in which exceptional work results in opportunities for upward mobility, expanding or deepening industry knowledge. While it might seem more costly up front, it will be more cost-effective to retain your talent than constantly hiring and training new talent.

    Offer a high level of visibility into your organization’s work, progress and plans. This will help them understand their contribution to short- and long-term goals. Compounding on that, celebrate milestones and achievements for the teams and the organization on-site. Then elevate these successes in larger forums so everyone gets the recognition they deserve, despite the distance.

    Related: 7 Ways to Make Outsourcing a Success Time After Time

    3. Set high standards

    The final piece of the puzzle is setting the right KPIs for your outsourced teams. Unfortunately, outsourced teams are sometimes thought of as a trade-off: a cheaper solution with mediocre results, but this should not be the case.

    Your outsourced teams should have similar KPIs to your in-house teams. Lowering your KPIs for outsourced teams means you’re inherently sacrificing quality for cost, which lowers your organization’s overall efficiency. Outsourced teams are equally as professional and talented as your in-house teams — they’re simply located in another region.

    There’s no doubt that outsourcing has plenty of benefits and can seem like a simple and attractive solution for scaling. But don’t lose sight of your goal: building a team that will produce high-quality work to better the organization. Invest time and resources to support every team member, and the value will be undeniable for everyone.

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    Hila Levy-Loya

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  • 4 Tips for Choosing a Staffing Agency

    4 Tips for Choosing a Staffing Agency

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    Opinions expressed by Entrepreneur contributors are their own.

    The current health crisis, combined with the labor shortage, has caused companies worldwide to rethink how and where to source their talent and establish their teams, with many turning to staffing agencies. This article addresses what you need to know before choosing a staffing agency to ensure it is the correct agency for your business.

    Offshoring as a is nothing new; it has been used for decades. What has changed, however, is the what, why, and who of offshoring . At the beginning of the offshoring trend, the answer to the “what” question was the manufacturing process; the answer to “why” was to reduce cost by taking advantage of a cheap labor force; and the answer to “who” was big companies that could open their manufacturing facility overseas.

    Today, with all the technological advances that have been made to provide alongside the current situation, the answers to these questions have favorably shifted. Businesses are offshoring all sorts of functions and jobs: from administrative, virtual assistant, customer service and finance to digital design and Information Technology. Lower costs are less relevant as gaining access to a global talent pool has become the priority and is no longer exclusive to big companies.

    Related: Need to Hire? The Benefits of Using a Staffing Agency.

    Outsourcing versus offshoring

    Before itemizing the key practices to implement when choosing a staffing agency, it is essential to clarify the distinction between outsourcing and offshoring to avoid misconceptions.

    Outsourcing or business process outsourcing (BPO): Outsourcing occurs when a company outsources its entire process, giving control of the employees and the outsourced process to a third party. In short, the company is paying for a process to be completed.

    Offshore and nearshore staffing: Offshoring occurs when a company turns to another country to recruit staff. In this case, the company is paying for an agency to hire and manage every aspect of staffing (employee records, law compliance, payroll), but the staff reports directly to the company; the process is not outsourced. The difference between offshore and nearshore staffing is that the former involves an overseas company, whereas the latter involves a neighboring country.

    Design, for example, is an important function that can be outsourced, assuming your company does not specialize in the design and does not have enough workload to justify hiring a full-time employee. However, if you are a design or marketing company, you would do better to use a staffing firm to build and run a remote team of designers working directly under your supervision by company guidelines, training and policies. In this situation, outsourcing design is not an advisable option.

    What to consider when looking for the right nearshore or offshore staffing agency

    As you can see, there are multiple ways to grow your team. In our company, Remote Team Solutions, we have seen many success stories: from a business that started with a single employee and grew into more than ten team members in less than two years to a business that was initially outsourcing its call center and now has its entire call center in working remotely. Our company has identified four practices that are game changers when choosing the right nearshore or offshore staffing agency. These practices are listed below.

    1. Be ready and prepared

    Working remotely is not the same as having your employees in the office. When employing a staffing agency, you need to be prepared, have tools, processes and job descriptions in place, and know precisely what you expect from your employees abroad. Be clear on what is better for the company: offshoring or . Do you need your employees to work in your time zone? Do you need them close so you can go to where they are and train them in person or fly one of the leaders to your headquarters?

    2. Look at the staffing agency as a partner

    You need to choose the staffing agency the same way you would a business partner. As you grow, you will need more staff and support from your staffing agency. Their work culture and values should match those of your company. Make sure they can provide the positions and staff you will require as you grow. I always suggest asking for references and looking at an agency’s employee turnover rate.

    Related: How to Recruit Talent That Has the ‘Agency Bug’

    3. Never delegate employee selection

    The team determines the company’s success. The staffing agency may be the expert in hiring and filtering, but no one knows your business and culture better than you; therefore, ensure you can interview all the candidates and have the last word on who to hire.

    4. Communicate with your team

    This is critical in ensuring the success of your remote team. You must see your nearshore team as an extension of your company, make them feel part of it and gain their loyalty. A sense of belonging is vital. Make sure you have direct communication with your team, ensure the team knows exactly what you expect from them and have daily meetings and remote events to integrate everyone within the team.

    Conclusion

    I encourage entrepreneurs and businesses everywhere to observe the changes that have taken place in remote working and consider how they can benefit the most from them. Non-core functions, such as bookkeeping and legal procedures, can be outsourced, leaving you to focus on the tasks and processes that bring value to your company and clients. You can obtain the full benefit of a staffing company for these functions, which should not be outsourced. In my personal experience, I have seen many companies grow, using the strategies identified here but remember, like everything in business, you must do it right. Put in the time required and choose the right agency for your business.

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    Pedro A. Barboglio Murra

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