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The producers of Outside Lands are giving music fans a really good reason to spend another full day in Golden Gate Park.
Actually, they are giving them two good reasons:
System of a Down and Deftones.
Those two popular hard rock acts are set to headline a one-night-only concert at the historic park in San Francisco on Aug. 17.
The show — which runs 3 to 10 p.m. that day — also features a solid list of opening acts in The Mars Volta, Viagra Boys and VOWWS.
Tickets cost $169-$399 and go on sale to the general public at 10 a.m. April 12 via GoldenGateParkConcerts.com and Ticketmaster.com. Artist presales begin at 10 a.m. April 10, while there is a presale from Outside Lands promotor Another Planet Presents (apeconcerts.com) kicking off at 10 a.m. April 11.
“We are excited to be bringing such an iconic lineup to the city and what better venue than Golden Gate Park,” says Allen Scott, president of concerts and festivals at Another Planet Entertainment, which also books shows at the Greek Theatre in Berkeley, Bill Graham Civic Auditorium in San Francisco and many other venues.
The concert takes place the weekend following the three-day Outside Lands music festival, which will host dozens of acts on multiple stages Aug. 9-11. System of a Down, Deftones and the other acts will perform in Golden Gate Park’s Polo Field, which is where the biggest of Outside Lands’ stages — the Lands End Stage — is located. (The Outside Lands lineup has not yet been announced.)
The Aug. 17 show will make use of much of the same infrastructure that will have been erected for Outside Lands — such as the staging, production elements, bathrooms, etc. Yet, it will be a one-stage event and be contained to a smaller area than what one gets with the overall Outside Lands footprint.
Tacking on a second music event to a pre-existing festival is a cost-saving/synergy strategy that is employed by a number of music promoters. The best-known and most-successful example would be Southern California’s massive Coachella, which went from one to two weekends in 2012. Prior to that, it added the country music festival Stagecoach in 2007, taking advantage of the infrastructure that was already in place for Coachella at the festival site at the Empire Polo Club in Indio.
More recently, BottleRock Napa Valley announced that it would follow up its regular Memorial Day weekend festival with a two-day Latin music offering June 1-2 at the same site in 2024.
For this inaugural post-OSL Golden Gate Park concert, Another Planet is offering fans the rare chance to see System of a Down. These Grammy-winning SoCal rockers — who have sold more than 40 millions albums during a career that stretches back to the ’90s — are currently only set to make one other performance in 2024, during their own sold-out Sick New World Festival in Las Vegas.
Deftones are also a sizable draw — and a local one at that. Formed in Sacramento in 1988, the Grammy-winning alt-rock act has released nine studio album, the most recent of which being “Ohms” in 2020.
“We are expecting fans from not just the Bay Area but from across the US and internationally to travel to the city injecting money into the local economy,” Scott says. “From hotels to local restaurants and everything in between, this will be a great night of music and a great economic boost for the city.”
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Jim Harrington
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