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Tag: ouai

  • I’m Planning On Snapping Up These Amazon Beauty Finds *Before* the Holidays Hit

    I’m Planning On Snapping Up These Amazon Beauty Finds *Before* the Holidays Hit

    We’ve finally reached that time of the year when beauty lovers everywhere can finally get their hands on the products that have long-standing residencies on their beauty wish lists. In case you missed it, Amazon’s Black Friday sales event is just around the corner, with the potential for mind-boggling deals on all your favorite beauty brands, including Laneige, Olaplex, Ouai, and so many more. It’s never too early to get a jump on your holiday shopping.

    If you’re in the mood to see which ones this Who What Wear beauty editor will be shopping during the sale, keep reading. Prepare to screenshot or bookmark your favorites for access when the day rolls around. Trust me—you’ll want to move fast in order to catch these deals before they’re gone for good (or at least until next year).

    Maya Thomas

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  • How I Turned My Regular Bangs Into Effortless French-Girl Bangs

    How I Turned My Regular Bangs Into Effortless French-Girl Bangs

    Like many other things we Americans romanticize about the French, I’ve always been in awe of how these ladies seem to keep their fringe bangs looking effortless and fresh. My personal experience with bangs is that they look effortless and fresh for all of 10 minutes, and then they end up stuck to my face, swept to the side mixed in with the rest of my hair, or just generally unruly. 

    After many, many trials and errors, I came to the conclusion the trick is in the styling itself. It’s not like French women don’t experience the same wind, heat, and humidity that we do, so it must be something they’re doing differently from the start that keeps their hair intact. With this in mind, I reached out to one of L.A.’s top hairstylists Linet K. to find out where I’m going wrong—and how to turn my regular fringe bangs into effortless French-girl bangs. 

    Linet walked me through a step-by-step tutorial on how to achieve said fringe bangs, so today I’m sharing the same routine with you below—and it’s actually much easier than I imagined. The key is all in the blow-dry technique, and being as uncoordinated as I am, if I can do this, so can you. Promise. Keep scrolling to learn the easiest way to style fringe bangs, plus see the recommended products you’ll need to ensure they stay put all day.

     

    Caitlin Burnett

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  • My Wishlist Is Absolutely Brimming With These Quiet Luxury-Inspired Beauty Finds

    My Wishlist Is Absolutely Brimming With These Quiet Luxury-Inspired Beauty Finds

    We have finally made it to my favorite time of year and I couldn’t be happier. Fall gives me an opportunity to lean in to get cozy and prioritize all the things that make me feel good. One the biggest ways I do this is by switching up my fragrance picks, skincare, makeup routine, and haircare to reflect my lifestyle. This year, it’s all about luxury. That’s right, we’re talking paying little to no attention to the price tags and going all out for myself. 

    The best part? I’m not the type to gate keep my favorites. Below you’ll find every single luxurious product across the previously mentioned categories that I’m planning to invest in for the autumn/winter season. If you’re finally ready to embrace your inner Jasmine Tookes or Sofia Richie, you’ll want to keep reading with your credit card at the ready! They scream quiet luxury in the best way.

    Maya Thomas

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  • You’re Welcome: Here’s Every Underrated Fragrance WWW Editors Are Gatekeeping

    You’re Welcome: Here’s Every Underrated Fragrance WWW Editors Are Gatekeeping

    If you asked Who What Wear’s beauty editors if there’s a better feeling than discovering a new signature perfume that’s so low-key people won’t stop asking you what you’re wearing, the answer would likely be a resounding no. We all want to have that real-life “Sex and the City intro” Carrie Bradshaw moment, where we walk down the street drawing adoring eyes in our direction. If you put on the right fragrance, you can possess an entirely new identity. Don’t believe us? Check out nine fragrances WWW beauty editors have decided to reveal as their secret go-tos. That’s right—there’s no gatekeeping here. Here’s to hoping you’ll be just as obsessed with these brilliant perfumes as we are (but not enough to make them disappear entirely from shelves!).

    Maya Thomas

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  • 20 Easy-to-Copy Chignon Hairstyles the Chicest Fashion Girls Wear on Repeat

    20 Easy-to-Copy Chignon Hairstyles the Chicest Fashion Girls Wear on Repeat

    If you’re anything like me, you are always looking for ways to cut down your time getting ready in the morning without sacrificing style. Beyond makeup, my hair is usually what takes me the longest to do. It’s for that very reason that I like to keep a great rotation of easy-to-copy hairstyles in my repertoire (think ponytail hairstyles and bun hairstyles like these messy bun ideas). One of my main go-tos in particular is the forever chic chignon.

    Not only does the updo hairstyle look and feel effortless, but also it’s pretty much appropriate for any occasion. I wear a low slicked-back bun hair look to work out, to lunch with friends, to school dropoff and pickup, and was even this close to wearing one to my wedding. In essence, when it comes to no-fuss hair, my motto is a chic chignon can do no wrong.

    I know I am not alone in this, as evidenced by the runways, red carpets, and my Instagram feed. Keep scrolling to see 20 easy chignon hairstyles from the most stylish of celebrities and influencers (even a princess!), but first I breakdown the true difference between a chignon and a bun.

    Jennifer Camp Forbes

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  • The Ultimate Gift Guide For The Girl Who Loves TikTok Trends

    The Ultimate Gift Guide For The Girl Who Loves TikTok Trends

    One thing the internet isn’t short of during the holiday season is gift guides. Gifts for your boyfriend, your dad, your sister, your best friend, your cat…there’s a list out there just waiting to be read.

    However, there is one fatal flaw in ultimate gift-giving lists on the internet: you become basic. Somehow, every website catches on to the trendiest gift of the year and everyone buys it for everyone.

    Scrolling through social media can be equally as taxing because you may get the same recommendation four times in a row. Plus, who even knows what influencer is being paid to say they love a product when in reality it sucks?

    @steffieinthecity Dior really be out here spoiling us for the holiday season 🥹🥰 If you want to get all of this for yourself, just use the code HOLMOON22 ❤️ Tag me in ur unboxings if u post them 😍#dior #unboxing #giftideas #diormakeup #diorunboxing #beauty #luxury #luxurylifestyle #makeup #giftideasforher #holidayseason @steffieinthecity @steffieinthecity @steffieinthecity ♬ original sound – Steffie✨Luxury Fashion Beauty


    I’m recently feeling a bit scorned by TikTokers who convinced me to buy a few products from Haus Labs that lacked in all areas. But I can’t just blame the TikTokers–the five star rating on Sephora also fooled me. So, I’m feeling a bit wary about what to buy and who to trust.

    @jenikkafn GIFT GUIDE 🕺🏾 don’t know what to get the beauty obsessed person in your life? i got you 🫡 #greenscreen #sephorafavorites #giftideas #giftguide #holidaycountdown #gifthaul #makeupobsessed #makeupgifts #makeupgiftset ♬ Funny Song – Cavendish Music

    Luckily, because I buy into so many trends, I’m no stranger to disappointment from social media recs. Some call me silly, I call it a necessary experiment. Why wouldn’t I try products that make others feel beautiful? I want a share of their elation.

    If you’re looking to get someone in your life a gift that is social media approved, you’ve come to the right place. I am an unashamed consumer who has bought into many TikTok trending products. And now look, you’ll have a great gift as a result. Dare I say you’re welcome?

    Without further ado, here are my favorite social media-inspired gifts for the TikToker in all of us:

    Makeup

    Essentially anything from Sephora has gone viral at this rate. Makeup brands are actively competing to release the newest product that will be featured on any influencer’s TikTok.

    There are quite a few brands that truly live up to the hype from TikTok. Look for these brands and viral products when you go to the store next:

    Charlotte Tilbury

    Kosas

    Makeup By Mario

    Hourglass

    Hair 

    I love haircare products for gifts because no one talks about how expensive healthy hair can be. For the HairTok lover, try out these brands that make a serious difference.

    Color Wow

    Kerastase

    amika

    OUAI

    Fragrance

    PerfumeTok has blown up recently. I’m constantly seeing dupes and reviews on my FYP which has made me put more of an emphasis on what perfume I’m wearing. A scent is a great gift for everyone, so why not one of these viral ones?

    You can never go wrong with a trendy gift inspired by TikTok That is, if you know where to look. Don’t waste your time sifting through influencer advertisements and just come straight to me–the self-proclaimed professional. go straight to me…the self-proclaimed professional.

    All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.

    Jai Phillips

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