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Tag: OnlyFans

  • New Study: Men Spend $48.52 on OnlyFans Models, but Only 4.2% of Subscribers Pay

    Analysis of over 1 million subscribers reveals surprising economic insights into the popular platform

    A groundbreaking study conducted by OnlyGuider, with data support from OnlyTraffic, analyzed the behavior of 1,003,855 OnlyFans subscribers. The results showed that just 4.2% of subscribers spend money on the platform, averaging $48.52 per creator. Meanwhile, the top 0.1% of creators dominate, capturing 76% of all revenue and earning an average of $146,881 monthly.

    The study, based on 58,947,698 transactions totaling $2,045,944, highlights the critical role of engagement, with messages driving 69.74% of revenue.

    Key Findings from the Study

    Subscriber Spending: Only 4.2% of subscribers spend money, averaging $48.52 per creator. The majority (95.8%) pay nothing. For success, it’s crucial to find and retain those willing to pay.

    Distribution of Revenue Among Creators: The top 0.1% of creators take 76% of all earnings, averaging $146,881 per month. The remaining 99.9% share just 24%. Competition is fierce, and the top is the elite.

    Earnings per Subscriber: Models earn an average of $2.06 per subscriber. To stay profitable, acquisition costs must be below $2. Marketing efficiency is key.

    Impact of “Whales”: Only 0.01% of subscribers (“whales”) generate 20.2% of revenue. These generous users are gold for creators. They need to be found and retained.

    Sources of Income: Messages provide 69.74% of revenue, while subscriptions account for just 4.11%. Personal interaction with subscribers is far more profitable than mere subscriptions.

    Timing of Payments: 83.3% of payments come within the first 48 hours after subscription. Spending drops sharply afterward. It’s important to engage newcomers immediately with welcome content or offers.

    Weekend Revenue: Weekends account for 29.7% of revenue. Subscribers are more likely to spend on these days, making it the best time for promotions and content.

    Subscriber Activity: Only 17.19% of subscribers initiate communication with creators, while 82% remain silent.

    Complete Study Results: https://onlyguider.com/blog/onlyfans-statistics/

    OnlyGuider’s innovative search engine helps thousands of users discover OnlyFans creators that match their interests, providing a seamless connection between creators and their audience. Whether you’re looking for specific niches or new talent, OnlyGuider makes it easy to find the perfect fit.

    Meanwhile, OnlyTraffic, a leading CPA platform for OnlyFans, helps creators boost their audience and revenue through strategic partnerships with marketers, driving growth and maximizing earning potential.

    Source: Khvatov Team

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  • UFC star and Chivette, Paige VanZant goes from menace to model

    UFC star and Chivette, Paige VanZant goes from menace to model

    30-year-old Paige VanZant is leaning more lover than fighter these days, and there is nothing wrong with that. According to TMZ Sports, the 8-5-0 record holder is no longer focusing on combat sports full-time. VanZant has shifted focus to her lucrative modelling career, thanks to sites such as OnlyFans.

    She stated, “Fighting, I have to understand now, is just a hobby.”

    Zach

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  • Blac Chyna Says She's Going To Be Held Accountable For Encouraging Girls To Sign Up To OnlyFans

    Blac Chyna Says She's Going To Be Held Accountable For Encouraging Girls To Sign Up To OnlyFans

    Blac Chyna is opening up like never before as she candidly talks about her decision to step away from OnlyFans. In an exclusive interview with the Daily Mail, the 35-year-old told the publication that quitting the popular site came about when she decided to dedicate her life to God.

    RELATED: NOPE! Blac Chyna Says Tyga Refused To Settle Custody Battle Out Of Court: ‘We Could’ve Just Had A Conversation’

    Chyna, who now goes by her government name, Angela White, said that promoting her raunchy content and encouraging her followers to sign up for a monthly subscription had pushed her impressionable fans into making bad choices.With a combined following of 19 million followers on social media, the mother of two sensed that she was using her platform to encourage young girls to follow suit.

    While the internet subscription service isn’t solely centered around X-rated content, the site is said to be predominantly used by sex workers. Which has seen some of its most popular content creators make upwards of $100k per month.

    While Chyna’s earnings on OnlyFans were initially believed to have been around $20 million, she later denounced those claims. Instead, she had made “more like $2 million” in two years.

    Still, she believes that those numbers, along with her many posts endorsing the site, were enough to lead her fans into thinking that showing suggestive and erotic content of themselves was the way to success, which Chyna says was far from the case.

    Blac Chyna No Longer Wanted To Promote A Platform That Allegedly Exploits People

    “It was just exploiting myself to get obviously money, but it wasn’t showing my authentic self,” she said.”Blac Chyna, because of my past, it was like ‘she’s a super exotic dancer turned this.’”

    The former reality star had joined the site back in 2020. A time people were looking for ways to generate a steady income because of the pandemic.

    Looking back, Chyna felt guilt over how she was presenting herself over the years. In particular, with girls that looked up to her.

    “Do you know how many other women are gonna go and run and do OnlyFans because they see that I’m making this money? That’s a negative thing,” she expressed.

    But after experiencing what she called a religious awakening as a born-again Christian, Chyna doesn’t want to be held accountable for it on Judgement Day.

    “I’m gonna have to reckon with that […] The fact it is empowering people on a business aspect instead of being exploited, such as OnlyFans.”

    Moving forward, Chyna hopes to be more of a positive example. She continues to rebrand her image in hopes that her legacy won’t be associated with her OnlyFans.

    Maurice Cassidy

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  • Rep. George Santos Faces Expulsion From Congress

    Rep. George Santos Faces Expulsion From Congress

    Rep. George Santos (R-NY) faces a another motion to expel him from Congress this week following a House Ethics Committee report that found “substantial evidence” that he broke federal laws, including deceiving his donors, filing false campaign finance statements, and using campaign funds for personal expenses including travel, Botox, and OnlyFans. What do you think?

    “I wish him luck in whatever identity he assumes next.”

    Phyllis Sadler, Bell Toller

    “I pray the people of New York’s third district will find an equally entertaining replacement.”

    Lamar Eriquez, Microfiche Archivist

    “It’s only his first term—if we give him a chance, I’m sure he can get better at crime.”

    Conrad Campos, Systems Analyst

     

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  • Missouri Teacher Who Performed On OnlyFans Has Resigned, Official Says

    Missouri Teacher Who Performed On OnlyFans Has Resigned, Official Says

    ST. CLAIR, Mo. (AP) — A Missouri high school teacher who was suspended after officials discovered that she had performed on a subscription-based website known for sexually explicit content has resigned, a school district official said.

    St. Clair High School English teacher Brianna Coppage was placed on leave last month after school officials discovered her page on the OnlyFans website, which she said she joined to supplement her teaching salary. She recently tendered her resignation, Superintendent Kyle Kruse told the St. Louis Post-Dispatch.

    The 28-year-old teacher was not asked to resign, and district officials took “all possible steps to ensure confidentiality” after Coppage’s page was discovered through social media posts, Kruse said. Last month when she was placed on leave, Kruse said in a statement that “an employee may have posted inappropriate media on one or more internet sites.”

    When she was suspended, Coppage told the newspaper she had joined the site over the summer to supplement her second-year teaching salary of about $42,000. Missouri has among the nation’s lowest starting salaries for teachers in the nation, according to the National Education Association.

    Coppage said she earned up to $10,000 a month on the OnlyFans website — before the story of her suspension made international news.

    In the days that followed, her account gained more than 100 new subscribers and she more than doubled her subscription price. She said at the time of her suspension that she would continue posting on the site.

    “I do not regret joining OnlyFans. I know it can be taboo, or some people may believe that it is shameful, but I don’t think sex work has to be shameful,” Coppage told the newspaper in September. “I do just wish things just happened in a different way.”

    A publicly listed phone number for Coppage could not be found Wednesday.

    St. Clair is about 55 miles (88 kilometers) southwest of St. Louis. The high school has about 750 students.

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  • Carmen Electra Still Baffled By Her Biggest Request On OnlyFans

    Carmen Electra Still Baffled By Her Biggest Request On OnlyFans

    Carmen Electra gets a real kick out of her fans’ favorite thing to request on OnlyFans.

    The “Baywatch” star didn’t tiptoe around what her followers like while telling People about her time on the adult-focused subscription site in an interview published on Tuesday.

    “I get so many foot requests which is the funniest thing to me,” Electra revealed. “I’m always like, ‘What would you want to see me do with my feet? Should I stomp grapes? Put whipped cream on them?’”

    Fawning over the “Scary Movie” star’s feet is not a new fad.

    “Back in the day on the Internet, there were pages dedicated to my feet in high heels,” she remembered. “I accidentally stumbled upon it once so I’ve always known that existed.”

    Despite some strange asks, Electra said she loves the independence OnlyFans offers her.

    Carmen Electra at the 2022 People’s Choice Awards in Santa Monica, California.

    Michael Buckner via Getty Images

    “I’m so happy because I decided to be my own boss when it comes to the content,” she explained. “I get to feel the freedom and creativity of doing whatever I want to do, bouncing back and forth with the fans and their requests.”

    Electra, a four-time Playboy pinup, also talked about fans’ “wild obsession” with her feet in a July interview with Fox News.

    “Of course,” she said, seemingly unbothered by the requests. “Yes, OK, great; do you want to see my feet? I’ll just grab my phone. That’s what I like.’”

    Dishing on how she prefers to connect with subscribers, Electra said, “I use my phone. I don’t think anyone wants to see that super professional photos. They want to see you.”

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  • TikTok Influencer Reveals She Makes $350,000 a Month on OnlyFans | Entrepreneur

    TikTok Influencer Reveals She Makes $350,000 a Month on OnlyFans | Entrepreneur

    When Tara Lynn promoted her OnlyFans page on TikTok, she saw her income more than double.

    Jonathan Small

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  • OnlyFans Star Opens Up About Being Part of an MLM Cult

    OnlyFans Star Opens Up About Being Part of an MLM Cult

    Cami Strella is among OnlyFans‘ biggest stars, earning six figures a month and donating a portion to clinical research on PTSD.

    Cami Strella

    But nearly five years ago, Strella was $25,000 in debt and barely surviving under the tutelage of a bizarre MLM (multilevel marketing) scheme that she describes as running like a strict religious cult.

    At one point, Strella was required to become celibate, labeled a sex addict, and encouraged to see a trauma counselor to cure her.

    Strella opened up about her harrowing experience in an exclusive interview with Entrepreneur in hopes of helping others avoid her missteps.

    “This wasn’t like being a Mary Kay lady,” she says. “There was a much deeper immersion of experience that many people in multilevel marketing companies have never had. This was deeply personal. It was about restructuring and reshaping you as an individual.”

    Related: OnlyFans Mom Sues School District After Being Banned From Volunteering At Her Childrens’ School

    How the recruiting worked

    Strella was finishing her college undergraduate degree when her brother approached her to make some money on the side, recruiting people to sell products for Amway, which makes health and beauty products.

    She agreed, partly because she needed the money but also because she saw it as a way to reconnect with her estranged brother. But what she (and her brother) had no way of knowing was that she was about to give her life away to a manipulative MLM scheme.

    MLM, or network marketing, is a sometimes controversial but legal way of selling products or services directly to consumers using independent sales representatives. In this case, Strella would be trained by a third-party consultancy, in what they dubbed “the process,” to recruit other sales representatives.

    “Every day, I would approach five people and do what’s called ‘dropping the message,’ which is basically vetting someone to see if they’re happy with their life or work,” Strella says. “I was trained to seek out the most desperate and vulnerable with the goal of retiring early by recruiting enough people to support myself financially.”

    If one of her targets expressed dissatisfaction with their life, she would follow up with them a few days later to set up a coffee date. There, she explains, “I would give them a very well-scripted story about my life that was easy to sympathize with or relate to. Everyone’s been depressed, so if I revealed my past trauma, people would be like, ‘Wow, she’s so vulnerable, I gotta trust her.”

    Eventually, her recruits were encouraged to go to a meeting where they would meet with another impressive salesperson who’d arrive in a fancy car and promise them that they, too, could be rich and self-sufficient.

    Going off the deep end

    Soon, Strella began to meet with other successful MLM coaches. She was so impressed that she dropped out of school to recruit full-time.

    “Being around entrepreneurs with so much money really dazzled me,” she says. “I gave up absolutely everything to pursue this, as I was inspired by all the cars, private jets, and travel my mentors participated in.”

    She was encouraged to set up an online store, dropping $25,000 of her own money to get it started.

    Her training landed her in Seattle, where she lived with a deeply religious couple who preached that yoga was demonic and unmarried sex was sinful.

    “I was forced into celibacy,” Strella recalls. “I just went with it because I’m like, these people are rich, and they know people who are very rich, so I guess this is the way.”

    After eight months, she hooked up with a guy and told her mentors, who accused her of being a sex addict. They asked her to go to a Christian sexual trauma counselor, which Strella calls “slut conversion therapy.”

    She was given a required list of books to read and CDs to listen to, which always told the same rags-to-riches stories of other adherents to the MLM’s philosophy.

    Escaping the MLM

    Strella gradually became aware that she was being brainwashed. “It took me a year to really admit and gain the self-awareness that this was, in fact, a cult,” she says.

    She moved to the east coast and re-enrolled in school to earn a degree as a neuroscientist. In 2020, Strella created her OnlyFans channel to pay her tuition. The channel became so popular she pursued it full-time, using some of the sales techniques she learned in the MLM — only this time for good.

    Strella now donates 10% of her monthly earnings to raise awareness and funds for causes around mental health, PTSD, and traumatic brain injuries (TBIs), particularly for military veterans.

    “My whole goal of getting into sex work was to support myself while I pursued something to help other people. Now I can help hundreds a day by funding research,” she says.

    .

    Jonathan Small

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  • Meet the 37-Year-Old CEO of OnlyFans, Amrapali Gan

    Meet the 37-Year-Old CEO of OnlyFans, Amrapali Gan

    Opinions expressed by Entrepreneur contributors are their own.

    • Amrapali Gan is the Indian-born CEO of adult subscription platform OnlyFans.
    • The 37-year-old had stints at Red Bull, Loewell Herb, and Cannabis Cafe before taking the top job at OnlyFans.
    • Gan sees OnlyFans as a social media platform for everyone, not just sex workers.

    This article originally appeared on Business Insider.

    Amrapali Gan is the CEO of OnlyFans, the online subscription platform known for hosting adult content.

    Amrapali Gan at the Time100 Next at Second on October 25, 2022 in New York City. Jamie McCarthy/Getty Images

    Before taking over the role of CEO at OnlyFans in December 2021, Gan had been with the company for less than two years. She began working for the London-based social platform as the chief marketing and communications officer in September 2020.

    Gan, 37, stepped into the top role after founder Tim Stokely left the company in December 2021, Insider previously reported. In August 2021, OnlyFans announced it would ban sexually explicit material, only to reverse the decision several weeks later. Stokely’s departure came just a few months after the reversal.

    Gan was a surprise choice as CEO, having been at OnlyFans for such a short time. But Gan said that her relatability sets her apart from other tech CEOs.

    “You have business leaders that went to fancy Ivy League schools; they’re not approachable. I’m the exact opposite,” Gan told Time in a July 2022 interview.

    Gan did not respond to Insider’s request for comment.

    Gan is one of the dozens of Indian-born CEOs helming tech companies.

    CEO of OnlyFans Amrapali Gan speaks about

    CEO of OnlyFans Amrapali Gan speaks about “Who we are and where we are going” on the second day of 2022 Web Summit in Lisbon. Horacio Villalobos/Corbis/Getty Images

    Gan was born in Mumbai and grew up as an only child in Virginia, per Fortune.

    She is currently based in Miami, but was previously living in Los Angeles. After attending California State University, she graduated with a bachelor’s degree in public relations and organizational communication.

    Gan later obtained a certificate in entrepreneurship from Harvard Business School Online.

    Prior to becoming CEO of OnlyFans, Gan marketed a cannabis cafe and energy bars.

    Prior to joining OnlyFans, Gan was the vice president of marketing and publicity at Cannabis Cafe in West Hollywood. Her earlier career included communications roles at Lowell Herb, Red Bull, and protein bar company Quest Nutrition.

    “To the outside world it was this unknown woman coming in to run one of the biggest tech businesses,” Gan said at the 2022 GQ Heroes convention.

    Gan’s résumé is different from most tech CEOs, but she said her assertiveness makes her well suited for the top job.

    “I’m someone with a non-traditional background, but someone who also has a very strong point of view,” she told Time.

    Gan has an active OnlyFans page, where she posts her favorite artists on Spotify and snippets from her daily life.

    Screenshot of Amrapali Gan’s OnlyFans page. OnlyFans

    Gan’s feed is filled with posts about her rescue dog Foxx, her interviews at conferences, and what she likes to do for fun. In a post on January 1, Gan said she prioritizes fitness and enjoys climbing, pilates, and running. A video she posted showed her rock climbing and attending a Formula 1 race.

    But she also uses her account to connect with the users of what she describes as an “18-and-over creator platform.”

    Gan said she opened her own OnlyFans page so everyone would be able to send her a message.

    “I’ve been very outspoken about embracing our adult creators,” Gan told Time, adding that she uses the account to “see what the community is doing, follow creators, and most importantly, be able to connect directly with them and send them messages.”

    Gan wants to rebrand OnlyFans into a platform where personal trainers and chefs can post content — alongside adult creators and sex workers, according to the Fortune interview.

    Instagram screenshot of Amrapali Gan's page.

    Instagram screenshot of Amrapali Gan’s page. Instagram

    Gan said she wants OnlyFans to be known for more than just its adult content, and transition into a mainstream social platform akin to Instagram and Twitter, per Fortune. OnlyFans currently earns almost $1 billion in annual revenue, but Gan still wants to expand the platform as the gig economy continues to get bigger.

    “Ultimately people want to have jobs and do things that they’re passionate about, whether that’s cooking, or cooking naked, which is a real account you can follow,” Gan told GQ Magazine in a 2022 interview.

    “It’s truly a place where someone’s biggest fans are going to make that extra effort to subscribe,” she added.

    Marielle Descalsota

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  • OnlyFans Mom Banned From School Sues School District

    OnlyFans Mom Banned From School Sues School District

    Things are heating up in one Florida school district after a new lawsuit alleges that a mom was banned from volunteering opportunities at a school because she had an OnlyFans account.

    Victoria Triece is suing the Orange County, Florida district for allegedly banning her from volunteer opportunities at her children’s school. She also alleges that staffers passed around explicit photos of her from the subscription-based website to administrators and staff within the school.

    Related: Teacher Who Quit Job For OnlyFans Says She’s Made $1 Million

    “I don’t think any mom, any dad, anybody in the position that I’m in should be going through this,” Triece told local news outlet Fox 35 Orlando. “[To] be told what you do in your private life will affect you seeing your children in any realm at all. It’s just a, morally it’s just wrong.”

    Triece is a mother of two children, both of which attend Sand Lake Elementary School in Orlando, Florida.

    The 31-year-old said that she began creating adult content as another source of income without a typical 9-5 schedule so that, ironically, she would have more time to be involved in her child’s school life.

    Related: Teacher Resigns After Filming OnlyFans Videos at School

    The lawsuit alleges that in October 2021, she was told that she could no longer participate in Orange County Public School’s ADDition program (where she would help organize classroom parties and assist in lab assignments) after five years of working for the school. She claims she is now only permitted to participate in volunteering opportunities virtually.

    “Many other parents of children in Orange County Schools are also participants in OnlyFans as well as other adult-oriented professions, such as topless dancing, adult-themed acting, online sexting, among others,” Triece’s lawyers said in a news release. “To paint Ms. Triece with the modern-day equivalent of a ‘Scarlet Letter’ has left Ms. Triece with no other option other than filing suit.”

    The lawsuit also alleges that Triece is seeking justice for the “ridicule she has suffered and will suffer because of being banned for no reason other than offending the moral sensitivities of another for what she does privately.”

    Orange County Public Schools has not made a statement due to their policy of not commenting on pending litigation.

    Emily Rella

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  • Onlyfans to Offer Ability to Sell Merchandise Through Partnership With Spring

    Onlyfans to Offer Ability to Sell Merchandise Through Partnership With Spring

    Opinions expressed by Entrepreneur contributors are their own.

    You’ll soon be able to buy merch on OnlyFans (OF). The platform has partnered with Spring — the retail platform formerly known as TeeSpring — to let OF creators sell products to fans.


    Phillip Faraone / Stringer | Getty Images

    Creators who choose to activate the store function will display available products and link to the connected Spring page. This way, OnlyFans creators will be able to sell physical (and digital) products.

    OnlyFans achieved widespread notoriety through adult content, but creators using the platform run the gamut from adult entertainers to professional athletes. They can already sell videos, images and messages to subscribers paying from $5 to $50 monthly subscription fees, taking a 20% commission in the process.

    In a press release, OF chief executive Ami Gans said the partnership came about in part thanks to a “creator community … looking for merchandise options to be able to share another side of their business with fans.”

    According to the Financial Times:

    OnlyFans counts 220 [million] overall users, with more than 3 [million] of them creating content in 2022. In September, the British company reported revenues for 2021 of $932 [million], with pre-tax profits of $433 [million].

    Spring integration will give creators the same rates as any other shop connected to the retail platform. Income is directly connected to production costs. Shop owners profit from the difference between an item’s base cost and creator markups.

    Creators will be able to choose from a wide variety of products, including hoodies, t-shirts, mugs, pillows, and iPhone cases.

    Steve Huff

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  • Teacher Resigns After Filming OnlyFans Videos at School

    Teacher Resigns After Filming OnlyFans Videos at School

    A middle school teacher, who says she made OnlyFans videos as a side hustle to supplement her meager income, has resigned from her position after feeling “pressure.”

    Samantha Peer taught science for five years at Thunderbolt Middle School in Lake Havasu, Arizona. Her husband, Dillon Peer, is also a teacher.

    Related: Teacher Turned OnlyFans Model Says She Made $1 Million in 3 Years

    In a recent Facebook video, she claims she started an OnlyFans account with Dillon when they couldn’t pay the bills.

    “I created content at the beginning of the summer in order to earn extra money on the side to help pay for our basic necessities that our salaries were no longer meeting,” Peer said. “I chose an anonymous name as well as blocking the entire state of Arizona on my OnlyFans so that it wasn’t accessible to anyone living in the state.”

    Using the alias “Khloe Karter,” Peer and her husband filmed X-rated videos—some allegedly on school grounds during off hours.

    Somehow, students at the school caught wind of the extracurricular activities and started sharing images amongst themselves, according to Today’s News-Herald. A member of the community eventually contacted the police.

    “The teacher was later identified to be Samantha Peer,” the police said in a statement. “Additionally, it was reported that some of the pornographic image(s) of Mrs. Peer depicted her in a classroom-type setting, presumably on Thunderbolt School Property. The superintendent of schools was advised of the report, and it was learned at that time that they had also received the same information that was initially forwarded to the police department.”

    The police are still investigating if any laws were broken.

    Pressured to resign

    Peer insists she wasn’t fired but placed on paid administrative leave and probation by Lake Havasu Unified School District pending an investigation. She decided to resign after receiving unwanted attention from the public.

    Her husband was fired from his school a few days later.

    Many Thunderbolt parents are upset about what they say their kids see online.

    “That was my friend’s daughter’s desk. And she is mortified over the situation,” Kristina Minor, a student’s mother, told WSAZ News. “She [Peer] doesn’t care knowing students have seen her everything and on students’ desks.”

    “I am absolutely outraged,” said Alea Bilski, another student’s mother. “Our kids shouldn’t have been exposed to this.”

    Peer says angry parents and kids have harassed her and even pressured her gym to cancel her membership.

    But she insists she only created the OnlyFans as a harmless way to make ends meet.

    “It got to the point where our family was not able to survive on our two teacher incomes,” she said.

    Teachers in Arizona are among the lowest-paid in the U.S.

    Jonathan Small

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  • Nick Clegg, Meta Execs Outed As ‘John Doe’ in OnlyFans Lawsuit

    Nick Clegg, Meta Execs Outed As ‘John Doe’ in OnlyFans Lawsuit

    In a motion ‘inadvertently’ filed on Tuesday, it was revealed that Nick Clegg — Meta’s president of global affairs and former deputy prime minister of the UK — is one of the executives named in an ongoing lawsuit that contends Meta and OnlyFans were conspiring to de-platform competing creators.


    PATRICK T. FALLON I Getty Images

    Nick Clegg speaking in Los Angeles, California in June 2022.

    Lawyers for OnlyFan’s parent company, Fenix International, were the ones who had filed the motion by accident in California’s Northern District Court. Gizmodo first reported the news.

    Previously “names of certain third parties who have legitimate privacy interests” were accidentally not redacted, Fenix’s attorneys said.

    They quickly moved to file a (successful) motion to re-seal it, according to Law360.

    Fenix’s motion was to dismiss an ongoing lawsuit between three adult content creators against Meta and OnlyFans.

    Three women, Dawn Dangaard, Kelly Gilbert, and Jennifer Allbaugh, claim the companies conspired to make their content less visible — as well as a heap of other online creators who work with paid platforms besides OnlyFans.

    The women claimed people “with high positions at Meta” took bribes from OnlyFans to lower engagement on posts from creators using platforms of OnlyFans competitors.

    The accidentally-filed motion revealed those people to be: Clegg, Nicola Mendelsohn, the VP of Global Business Group at Meta, and Cristian Perrella. Perrella appears to be “Cristian P,” a safety director for Meta based in London on LinkedIn, per Law360.

    Previously, the named Meta executives had been referred to as John Doe.

    Instagram, Facebook, Meta, Fenix, and Fenix’s owner are named as defendants in the suit, but Clegg, Mendelsohn, and Perrella are not.

    Often, adult entertainers and content creators of all stripes garner large audiences through mainstream social media platforms like TikTok or Instagram. Then, they funnel as many fans as they can into platforms that pay creators directly (and more lucratively), like Patreon or OnlyFans.

    The women have claimed the companies flagged their accounts as containing terrorist-related content, resulting in a decline in engagement, also known as “shadowbanning,” a concept people claim happens when a social media company doesn’t outright ban or suspend your account but makes your content less visible.

    The women have cited anonymous sources as evidence for this claim.

    They first sued in February but had to re-file in September after the judge said the lawsuit was not detailed enough, per Law360.

    Last week, attorneys for the women introduced new evidence, claiming an anonymous tip showed the Meta employees received payments via wire transfer from a representative of OnlyFans, according to Gizmodo. Those documents are still sealed.

    Meta told Gizmodo the accusations are “baseless” and “lack facts, merit, or anything that would make them plausible.”

    In an exchange on September 8, Judge on the case William Alsup asked an OnlyFans lawyer to deny the women’s allegations, which he did not.

    Currently, OnlyFans and Meta are trying to get the complaint dismissed.

    Lawyers for Meta have also argued that even if they were true, the company would not be liable because the employees were not acting on behalf of the company, Gizmodo noted.

    Gabrielle Bienasz

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