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Tag: online community

  • 12 Tips to Build a Thriving Community Around Your Business | Entrepreneur

    12 Tips to Build a Thriving Community Around Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Calling all entrepreneurs! Are you prepared for a transformative journey that sparks unprecedented success? Strap in, because we’re about to delve into the art of community building like never before. Get ready to uncover the tantalizing secrets from the playbooks of triumphant community builders.

    First things first, let’s shatter some illusions and set the record straight. Building a community isn’t just some trendy buzzword thrown around in entrepreneurial circles. It’s a strategic, powerful weapon that can catapult your business to unprecedented heights. Just ask the legendary community builders like Pat Flynn from Smart Passive Income and Rand Fishkin from Moz. They didn’t become titans of their industries by chance. They harnessed the immense potential of community building and rode it all the way to the top.

    With that said, here are a few insider tips to help you build a strong community and transform your business:

    Related: A Business Owner’s Guide to Building a Community

    1. Embrace your people: Identify and understand your ideal community

    Before community building begins, identify your people — the ones who align with your brand, share your values and hunger for the magic you offer. Get personal, and know your ideal community members inside out. What are their pain points? What keeps them awake at night? By understanding their needs and desires, you can craft a community that speaks directly to their souls.

    2. Create a sacred space: A hub for connection and magic

    Know your audience, and forge a sacred space where your community thrives — be it a lively online forum, a buzzing Facebook group or a cozy coffee shop where kindred spirits gather. The key is to foster an environment that encourages authentic connections and facilitates the exchange of ideas. Set ground rules, moderate discussions, and ensure that everyone feels safe and valued.

    3. Be the spark: Inspire and empower

    As the fearless leader of your community, it’s your responsibility to be the spark that ignites passion and inspiration. Share your knowledge, experiences and insights generously. Be a guiding light that illuminates the path to success for your community members. Take the stage, both online and offline, and show them what’s possible. Remember, your community is only as strong as the leader who fuels its flames.

    4. Engagement is king: Spark conversations, and foster collaboration

    To build a community that thrives, engagement must reign supreme. Spark lively discussions, provoke thought with engaging questions, and show genuine interest in your community’s opinions. Cultivate collaboration, connecting members to collaborate, support ventures and weave a powerful web of interconnectedness for a thriving, formidable community.

    5. Surprise and delight: Shower your community with love

    Don’t be a mere spectator in your own community. Go the extra mile to surprise and delight your members. Organize exclusive events, offer personalized experiences, and shower them with love and appreciation. Remember, your community chose to be a part of your journey, so make them feel like VIPs. In return, they’ll become your most vocal advocates, spreading the word about your business far and wide.

    Related: Community-Led Growth: How to Build a Community from Scratch

    6. Unveiling the curtain: Embrace the power of data analytics

    To truly understand the pulse of your community and drive growth, you must embrace the power of data analytics. Analyze the engagement metrics, track user behavior, and uncover valuable insights. Which initiatives are resonating with your community? What content sparks the most conversations? Leverage this information to optimize your strategies and focus on what works. Remember, data is the compass that guides you toward continued success.

    7. Cultivate brand ambassadors: Turn community members into advocates

    In a thriving community, there are bound to be individuals who are passionate advocates for your brand. These enthusiastic souls are your secret weapons, and it’s crucial to nurture and empower them. Identify your brand ambassadors, and provide them with exclusive opportunities to contribute, collaborate and shine. Celebrate their achievements, and let them take center stage. When community members see their peers becoming brand ambassadors, they’ll be inspired to step up their game and drive the community forward.

    8. Collaboration, not competition: Forge strategic partnerships

    Building a community isn’t a solitary endeavor. It’s about forging strategic partnerships that benefit both your community and your business. Seek out like-minded entrepreneurs and complementary brands that share your values. Collaborate on projects, co-create content, and cross-promote each other’s offerings. By combining forces, you’ll amplify your reach, tap into new audiences and strengthen the bonds within your community.

    9. Harness the power of events: Take your community to the next level

    Events breathe life into a vibrant community, whether virtual, in-person or at industry conferences. They create unmatched opportunities for connection and growth. Tailor events to cater to your community’s unique needs and interests. Bring in industry experts, facilitate networking sessions, and create unforgettable experiences. Remember, a well-executed event has the potential to leave a lasting impact on your community and fuel its growth for years to come.

    10. Iterate and innovate: Stay ahead of the curve

    Community building is a dynamic journey. Yesterday’s successes may not guarantee tomorrow’s triumphs. Adapt, embrace change, and seek innovative strategies. Stay updated on emerging trends, industry shifts and technology advancements. Connect with your community, listen to their feedback, and continuously iterate and innovate. This ensures your community stays relevant, thrilling and ahead of the curve.

    Related: 3 Examples of How to Build a Strong Brand Community

    11. The power of authenticity: Be unapologetically you

    In a world filled with generic content and cookie-cutter approaches, authenticity is a breath of fresh air. Embrace your uniqueness, quirks and personality. Let your community see the real you. Share your successes and failures, be vulnerable, and show up as a human being, not just a business owner. Authenticity builds trust, fosters deeper connections and creates a magnetic pull that attracts like-minded individuals to your community.

    12. Spread your wings: Scale your community with care

    As your community flourishes, it’s natural to contemplate scaling it to new heights. But remember, growth must be approached with care. Maintain the core values and the intimate atmosphere that made your community special in the first place. As you expand, empower your trusted community members to take on leadership roles and maintain the spirit of authenticity and engagement. By scaling mindfully, you’ll create a sustainable community that continues to thrive even as it grows.

    Congratulations, my fellow entrepreneur, you’re now armed with the insights and strategies of community-building titans. It’s time to unleash your inner maverick and build a community that propels your business to extraordinary heights. Embrace your uniqueness, foster authentic connections, and let your passion be the driving force behind your community-building journey.

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    Chris Kille

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  • 4 Steps to Create a Online Community for Your Brand

    4 Steps to Create a Online Community for Your Brand

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    Opinions expressed by Entrepreneur contributors are their own.

    A can be formed in many ways. For example, it can be done through , offline events or by creating an online forum. In order to create a community on social media, you should post content that will attract people who have similar interests as you. You should also make sure that the content is interesting enough to keep them coming back for more. But basically, you have to execute four main things in order to get going in the right direction:

    1. Define the core values of yourself and your community.

    2. Go live on a regular basis (minimum once a week).

    3. Use the common language of your target audience (through qualitative studies and conversations, you identify and needs of your audience).

    4. Co-creation of content (integrating and tagging people you interviewed in your podcast and from Q&A sessions, for example).

    This is how I executed these four steps in order to build my community, and it will also work for your brand if you’re willing to execute and answer a couple of questions:

    Related: 3 Examples of How to Build a Strong Brand Community

    Define the core values of yourself and your community

    This first step already was tough for me, because I was not really sure about my core values. “What is a value at all?” I asked myself. I am from , and being on time is also, for many people, a value. I thought about my existing clients and how they think about artificial intelligence. They are all fascinated by AI and use it almost on a daily basis. A common thought that I heard in my live shows was that AI is a strong tool and is here to help human beings. So, I wrote that down: “AI is a tool and not a human replacement.”

    The other thing that I thought a lot about is that I am very focused on these tools, and I could do this all day long — testing new tools and giving feedback on a regular basis — but most people don’t like to test new tools. So, this is a big pain point for a lot of companies, and CEOs struggle to convince their teams because they are afraid of being replaced. So, I wrote down “People and training first. AI second.” It made sense for me to define this approach and make sure that our responsibility is to train people so that they can use AI in the right and ethical way.

    It is important to find your people and build a community with core values. It can be a blog, podcast or channel. The idea is that you are building an audience of people who are interested in the same things as you are. However, a community is not just a group of people who share the same interests. It’s more than that — it’s a group of people who share the same values and beliefs, which creates an emotional connection between them.

    Values can be a powerful tool for driving change in your business, but they have to be authentic. Values can be used to influence behavior, create meaning for employees and customers, attract talent, build trust with customers, set standards for quality of service or product and achieve business goals. A company’s values should align with its and create an emotional connection between the company and its customers. Core values should be a clear expression of who you are as a company or organization, as well as what you stand for.

    The more clear you are about your core values, the easier it is for you to build trust with customers. So, make sure to ask yourself these questions:

    • What do you want to stand for as a company?

    • What do you want to represent?

    • What are the beliefs that drive your decisions?

    Once you have the answers to these questions, make sure they are communicated internally and externally so that they guide every decision and action taken by everyone in the company.

    Related: A Successful Online Community Needs These Key Elements

    Go live on a regular basis (once a week at minimum)

    Going live on a regular basis is one of the core components of community-building. You just have to make sure that it is not only about your products and services. It should go deeper than that and have real value for the people you want in your community — which creates trust. This is a very iterative process! When I first started, I spoke with my interview guests about broader topics like content marketing and sales. Then I was introduced to the world of AI-generated content and thought, “That is really cool! I want to get more knowledge about all these tools and the founders,” so I launched a new concept and started interviewing CEOs of software companies.

    Going live and interviewing those people helped me to build strong relationships with them, and I also started to work with them more closely. Some became clients, some became cooperation partners, and we support each other. The main point here is that going live and creating content together is a very strong approach to building trust online.

    Use the common language of your target audience

    This sounds like a big step, but this is really easy to do with a survey that you organize. I did a simple Survey and sent it to all my interview guests within the AI niche. They responded with quotes, concerns and struggles they have in their head. One common thing was that they didn’t have time to create content for themselves. Even when they are CEO of an AI-generating software, they couldn’t sit down for 60 minutes to go live or write a blog article. This was fascinating for me because I didn’t have that on the radar, but through this survey, I was stepping into the conversation in their heads and using their own words for my own content campaigns.

    Related: How to Build an Online Community People Will Love

    Co-creation of content

    This is really where the magic happens. Co-creation of content is still under the radar for many entrepreneurs. The idea is simple: People support what they create. This means if you have questions from the chat or live interaction, for example, you can create additional content from their questions. You’re repurposing the content they produce. Always mention these people and tag those who appeared in your show. You can upload your live show and create micro-content pieces out of the larger video. People who are tagged are very likely to share it and like it because their name appears in this content. When you do this all the time, people feel appreciated for asking questions and showing up — that’s how you build a strong community.

    The important thing to remember is that this is an iterative process. A good starting point is getting in touch with potential clients or cooperation partners and speaking with them. As marketers, we should stop being too much in our own heads and start being empathic and getting into the heads of our clients and partners. In order to start your own community, take these steps. and execute them. The journey may not be easy, but it will be worth it.

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    Yakup Özkardes-Cheung

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  • The Glory of Feeling Fine

    The Glory of Feeling Fine

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    A few months ago, I got food poisoning. The sequence of events that led to my downfall began with a carton of discounted grocery-store sushi purchased and consumed on a Thursday, which led to me waking up a little queasy on a Friday, which devolved into a 12-hour stretch of me vomiting and holding myself in a fetal position, until my legs ached from dehydration. On Saturday the smell of my partner cooking breakfast still made me gag; I sipped water, napped fitfully, and nibbled little golf balls of white rice.

    But Sunday, glorious Sunday, I awoke to a marvelous lack of pain and fatigue. The brain fog was gone. My skin felt plump with fluids. Enthralled by recovery, I found myself behaving with uncharacteristic serenity. When I dropped and broke a ceramic bowl while unloading the dishwasher, I didn’t curse and freak out. Instead, I swept up the shards with cheer. I wouldn’t sweat the small stuff. I was my normal self again, and it felt sublime.

    Yet as I relished in my newfound bliss, a foreboding thought gnawed at me: I knew that as the hours passed and the specter of illness retreated, my fresh perspective, too, would fade. So much of my exuberance was defined by absence, the lifting of the burden of aches and puking. It would only be a matter of time until normal felt normal again, and I’d be back to worrying about all the petty minutiae I always worry about.

    People have different baselines of health, and some might be more or less appreciative of whatever condition they’re in. Even so, humans have long lamented the ephemeral joy of relief. The feeling manifests in all kinds of circumstances: meeting a deadline, passing a test, finishing a marathon. And it can be especially acute in matters of wellness. “Health is not valued, till sickness comes,” wrote the 17th-century British scholar Thomas Fuller. Or as the 19th-century German philosopher Arthur Schopenhauer bemoaned: “Just as we do not feel the health of our entire body but only the small place where the shoe pinches, so too we do not think of the totality of our well-functioning affairs, but of some insignificant trifle that annoys us.”

    So many of us, in other words, are very bad at appreciating good health when we’re fortunate enough to have it. And anyone experiencing this transcendent gratitude is unlikely to hold on to it for long. Indeed, by Monday morning, the afterglow of recovery had worn off; I was engrossed in emails and work again, unaware that just 60 hours prior I could barely sit upright in bed, let alone at my desk. This troubled me. Am I cursed to be like this forever? Or is there anything I can do to change?

    To some extent, I’m sad to report, the answer might well be no. While certainly some people can have experiences of major illness or injury that change their entire outlook on life, the tendency to revert to forgetfulness seems to run pretty deep in the human psyche. We have limited attentional resources, the UC Davis psychology professor Robert Emmons told me, so in the interest of survival, our brain tends not to waste them focusing on systems that are working well. Instead, our mind evolved to identify threats and problems. Psychologists call this negativity bias: We direct our attention more to what’s wrong than what’s right. If your body’s in check, your brain seems to reason, better to stress about the project that’s overdue or the conflict with your friend than sit around feeling like everything’s fine.

    A second psychological phenomenon that might work against any enduring joy in recovery from illness is hedonic adaptation, the notion that after positive or negative life events we, basically, get used to our new circumstances and return to a baseline level of subjective well-being. Hedonic adaptation has been used to explain why, in the long term, people who won the lottery were no happier than those who didn’t; and why romantic partners lose passion, excitement, and appreciation for each other over time.

    Arguably, adaptation need not be seen as any great tragedy. For health, in particular, there’s an element of practicality in the human capacity to exist without fussy attentiveness. This is how we’re supposed to operate. “If our body isn’t causing us problems, it doesn’t actually pay to walk around being grateful all the time. You should be using your mental energy on other things,” Amie Gordon, an assistant professor of psychology at the University of Michigan, told me. If we had to sense our clothes on our bodies all day, for example, we’d constantly be distracted, she said. (This is actually a symptom of certain chronic disorders, like fibromyalgia—Lauren Zalewski, a writer who was diagnosed with both fibromyalgia and lupus 22 years ago, told me that it makes her skin sensitive to the touch, as if she constantly has the flu.)

    All that said, there are real costs to taking health for granted. For one, it can make you less healthy, if as a result you don’t take care of yourself. For another, maintaining some level of appreciation is a good way to avoid becoming an entitled jerk. Throughout the pandemic, for instance, there has been “this language around how the ‘only’ people dying are ‘old people’ or people with pre-existing conditions,” as if these deaths were more acceptable, Emily Taylor, a vice president for the Long-COVID Alliance, a group that advocates for research into post-viral illnesses, told me. Acknowledging that our own health is tenuous—and that certainly, many of us are going to get old—could counter this kind of callousness and encourage people to treat the elderly and those with chronic conditions or disabilities with more respect and kindness, Taylor argued.

    In my view, there’s something to be gained on an individual level, too. In recent years I’ve seen friends and loved ones deal with life-altering injuries and diagnoses. I know that one’s circumstances can turn on a phone call or a moment of inattention. To be healthy, to have basic needs met—to have life be so “normal” that it’s even a little boring—is a luxury. While I am living in those blessedly unremarkable times, I don’t want my fortune to escape my notice. When things are good, I want to know how good I’ve got it.

    What I want, really, is to hold on to a sense of gratitude. In the field of psychology, gratitude can be something of a loaded term. Over the past decade or so, articles, podcast episodes, self-help books, research papers, celebrities, and wellness influencers alike have all extolled the benefits of being thankful. (Oprah famously kept a gratitude journal for more than a decade.) At times, gratitude’s popularity has been to its own detriment: The modern-day gratitude movement has been criticized for overstating its potential benefits and pushing a Western, wealthy, and privileged perspective that can seem to ignore the realities of extreme suffering or systemic injustices. It’s also annoying to constantly be told that you should really be more thankful for stuff.

    But part of the reason gratitude has become such a popular concept is due to bountiful research that does point to genuine emotional upsides. Feeling grateful has been associated with better life satisfaction, an increased sense of well-being, and a greater ability to form and maintain relationships, among other benefits. (The research on gratitude’s effects on physical health is inconclusive.) For me, though, the pull is less scientific and more commonsense anyway: Learning to genuinely appreciate day-to-day boons like having good health, or food in the fridge, seems like being able to tap into a renewable source of contentment. It’s always so easy to find stress in life. Let me remember the things to smile about, too.

    One way to make the most of gratitude may be to reframe how people tend to think of it. A popular misconception, Emmons told me over email, is that gratitude is a positive emotion that results from something good happening to us. (This might also be part of the reason it can be hard to appreciate conditions like health that for many people remain stable day after day.) Gratitude is an emotion, but it can also be a disposition, something researchers call “trait gratitude.” Some people are more predisposed to feeling thankful than others, by virtue of factors like genetics and personality. But Emmons says this kind of “undentable thankfulness” can also be learned, by developing habits that contribute to more of a persistent, ambient awareness, rather than a conditional reaction to ever-changing circumstances.

    What does this look like, practically speaking? “I don’t know that we can, with every breath we have every moment, feel grateful that we’re breathing. That’s a pretty tall order,” says Gordon. “But that’s not to say that you don’t build in a moment for it at some point in your day.” If you’re recovering from a cold, for example, you can practice pausing whenever you’re walking out the door to appreciate that your nose isn’t stuffy before just barreling on with life. Another tactic, from Emmons, is to reflect upon your worst moments, such as times you’ve been ill. “Our minds think in terms of counterfactuals,” he said, which are comparisons between the way things are and how they might have been. “When we remember how difficult life used to be and how far we have come, we set up an explicit contrast in our mind, and this contrast is fertile ground for gratefulness.”

    You can also think of gratitude as an action, Emmons has written. This hews closer to the historical notion of gratitude, which as far back as the Roman days was associated with ideas like duty and reciprocity—when someone does something kind for us, we’re expected to return the favor, whether that’s thanking them, paying them back, or paying it forward. In that sense, being grateful for your body probably means doing your best to care for it (and, probably, refraining from risky behaviors like rolling the dice on discounted grocery-store sushi).

    In 2015, Lauren Zalewski, the writer with fibromyalgia, founded an online community that supports people living with chronic pain by helping them to cultivate a grateful mindset. She tells me that before her diagnosis, she took her health for granted and “beat her body up.” Now, she eats vegan, takes supplements, does yoga, stretches, sleeps more, and gets sun regularly—these are the small things she has personally found helpful for managing her constant pain. “So while I am a chronically ill person,” she muses, “I consider myself pretty healthy.”

    Looking back on my food-poisoning incident, I think I was primed to ruminate more deeply than usual on the topics of sickness and health. In the past two and a half years, I’ve watched COVID-19 show that anyone can get ill, perhaps seriously so. Now, as the head of the World Health Organization tells us that “the end is in sight” for the pandemic  (and President Joe Biden controversially declares the pandemic over), it’s tempting to imagine that humanity is on the brink of waking up the morning after a hellish sickness.

    It’s probably delusional to hope that even a global pandemic could prompt some kind of long-term collective mental shift about the impermanence of health, and of life. I didn’t become a radically different person after recovering from puking my guts out a few months ago either. But maybe the simple act of remembering the health we still have in the pandemic’s wake can make a small difference in how we go forward—if not as a society, then at least as individuals. I’m sure I’ll never fully override my tendency to take my body for granted until it’s too late. But for now, each day, I still get the golden opportunity to try. And I’d like to take it.

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    Gloria Liu

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  • Lovers of Body Art Get a Dating Website to Call Their Own

    Lovers of Body Art Get a Dating Website to Call Their Own

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    Inkluvin.com celebrates launch with free memberships for new users.

    Press Release



    updated: Jun 28, 2017

    Connecting hearts through art just got a lot easier for people living the tattooed lifestyle. Inkluvin.com, a new dating site, brings the best of online social connections to body art enthusiasts without the big hassles.

    Creating a new user profile on Inkluvin.com takes mere minutes, instead of the standard 20 to 30. The site also lets people decide for themselves who they want to interact with, rather than having a soulless computer algorithm decide for them.

    “The promise of Inkluvin.com is huge. Real people, real connections, stemming from a love of body art. It’s a great site—come be a part of it. Create a profile and watch your community grow!”

    Justin Cabanas, Co-Founder

    Probably the biggest plus is that this site is ready and eager to accommodate real people, with no seeded fake profiles or stale members from a years-old, recycled dating site. It’s simply for live human beings, passionate about the art of body decoration who are looking to connect.

    Without the bogus seed members, how does a dating site build its membership from scratch? Inkluvin.com co-founder Justin Cabanas puts it like this: “The promise of Inkluvin.com is huge. Real people, real connections, stemming from a love of body art. This works when people see our vision and take just a few minutes to set up their profiles.”

    “We’re ready to make matches, and that’s why it’s free right now for new members,” Cabanas said. “It’s a great site — come be a part of it. Create a profile and watch your community grow!”

    New users can redeem their free membership offer through www.trendant.com/inkluvin. An ink-filled world of love and connection awaits.

    Contact:

    Jerry Allen
    Marketing Director
    Inkluvin.com
    801-999-0786
    jerry_allen@trendant.com
    www.trendant.com/inkluvin
    www.inkluvin.com

    ###

    Source: Inkluvin.com

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