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Tag: novel proteins

  • Dogs and Cats Thrive on Lean Meats. Try These Two Today! | Animal Wellness Magazine

    Dogs and Cats Thrive on Lean Meats. Try These Two Today! | Animal Wellness Magazine

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    Lean meats for dogs and cats are good for their health, encourage picky eaters, support healthy digestion, and have many other benefits.

    Pet parents are always on the lookout for the best food and treats for their dogs and cats, and no matter what you choose, lean meats should be on the menu. With a lower fat content than other proteins, lean meats have myriad benefits for health, digestion, weight management, and more. And the best part is dogs and cats love them! If you’re on the hunt for a healthy, delicious, irresistible treat for your fur baby, here’s why you should try lean meats for dogs and cats.

    An Excellent Source of High-Quality Protein

    Protein is one of the most important components of your dog’s or cat’s diet. Lean meat is a wise choice because it’s rich in high-quality protein. Dogs and cats need protein to build and repair tissues, maintain muscle mass, and support overall growth and development.

    They’re Packed with Nutrients

    Lean meats include elk, venison, and other novel proteins, which all contain different nutrients and amino acids. By feeding a variety of lean meats, you can ensure a complete and balanced diet.

    Lean Meats for Dogs and Cats Can Help with Weight Management

    Lean meats are lower in fat than others, so they have fewer calories and a higher protein-to-fat ratio. This can help with weight management and is perfect for animals on a low-fat diet.

    High Digestibility Is Great for Animals with Sensitive Stomachs

    Fatty foods can cause digestive upset, especially in dogs and cats with sensitive stomachs. Lean meats tend to be more digestible, so they’re less likely to upset the stomach. They’re also easier to metabolize, so your dog or cat will absorb the nutrients more readily.

    Lean Meats Taste Great!

    Do you have trouble finding food your dog or cat will eat or treats they actually find enticing? Picky eaters can be a challenge, but lean meats are highly palatable and can encourage them to eat and maintain their appetite. What’s more, many lean meats are novel proteins, so your dog or cat will be more likely to chow down on the new flavors!

    Try Elk and Venison Treats from Shades of Gray

    Shades of Gray Indigenous Pet Treats specializes in premium lean meats and novel proteins, including humanely raised venison and elk, the cream of the crop of lean meats! Rich in vitamin B12, iron, zinc, and omega-3 fatty acids, their venison and elk rolls, toppers, strips, and treats are made with single ingredients and contain no corn, soy, wheat, antibiotics, additives, or preservatives. These superior treats are ideal for animals with allergies, dietary restrictions, and weight management needs, as well as any pet parent who wants to spoil their dog or cat with the highest-quality lean-meat treats available!


    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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  • Top Reasons to Feed Your Dog Novel Proteins | Animal Wellness Magazine

    Top Reasons to Feed Your Dog Novel Proteins | Animal Wellness Magazine

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    Gone are the days when dogs only had chicken or beef for every meal. These days, dog parents can opt for a variety of novel proteins. Here are the top reasons to choose them.

    Novel proteins are becoming more common in dog food recipes, and for good reason. Along with being great for dogs with allergies and sensitivities, they’re also better for the planet and ensure dogs get all the nutrients they need to be the happy, healthy goofballs we love. Here are some reasons to help guide you when considering adding novel proteins to your dog’s diet.

    Novel Proteins Are Hypoallergenic and Easy to Digest

    Allergies and food sensitivities are among the most common causes of skin problems in dogs. Effects on the dog can be seen in the form of itching, scabs, fur loss, infections, discomfort, and more. While there are conventional and alternative treatments for allergies, the best remedy is always avoiding the trigger(s). When it comes to food allergies and sensitivities, the most common triggers include beef, chicken, dairy, and wheat. Beef and chicken are among the most popular ingredients in many dog foods, so opting for foods made without these triggering proteins can be a start to helping dogs with allergies and sensitivities to these specific animal proteins.

    For example, a combination of plant-based proteins like lentils, quinoa, and sunflower seed can help manage, and sometimes prevent, allergic reactions, support healthier skin, lessen itching, lend to a shinier coat, and effectively meet your dog’s protein needs.

    Certain health conditions, such as inflammatory bowel disease or other gastrointestinal disorders, may benefit from novel protein diets. These proteins can be fed in an elimination diet to identify and manage food sensitivities or other underlying issues.

    They Can Be Better for the Planet

    Novel proteins come from many sources, some of which are better for the environment than others. Pet food production accounts for over 64 million tons of carbon dioxide emissions every year. Furthermore, producing protein from meat requires vast amounts of water and land. By contrast, plant and insect proteins are often more sustainable and better for the environment because they use less land and water, contribute to biodiversity, produce fewer emissions and less pollution, and help conserve natural resources.

    They Provide Dogs with Nutritional Variety

    Protein is the most important functional ingredient for dogs, and it’s made up of amino acids that dogs need for energy, immunity, hormone production, and more. However, not all proteins contain all the essential amino acids. With a rotational diet that regularly switches novel proteins, you ensure your dog eats a complete and balanced diet with all the nutrients and amino acids. And when you add plant-based proteins to your dog’s diet, you actively contribute to reducing your dog’s paw print on the environment while positively contributing to their digestion and overall health.

    Pro tip: Dogs, like humans, can also get bored with eating the same food every day. Rotating proteins can enhance the palatability of their meals, making feeding times more enjoyable and encouraging better eating habits.

    Earth Animal Leads the Pack for Novel Proteins

    Wisdom Air-Dried recipes from Earth Animal contain novel and conventional proteins that are great for allergies, the planet, and rotational feeding. Protein choices include:

    • Venison
    • Sardines
    • Bison
    • Turkey
    • Clams
    • Plant proteins
    • Black soldier fly larvae
    • Crickets

    Earth Animal’s plant-based From The Seed recipe contains 100% hypoallergenic proteins from lentil, alfalfa, quinoa, sunflower, and potato and provides all the essential amino acids. Their insect-based From The Soil recipe is made with cricket and black soldier fly larvae, and like From the Seed, it is also hypoallergenic while providing all 10 essential amino acids.

    Visit Earth Animal to learn more about novel proteins and Wisdom Air-Dried recipes.


    Animal Wellness is North America’s top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.

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