Nothing, the hardware company backed by Tiger Global, is opening its first retail store in India, its biggest market. The store is located in Bengaluru, where a large chunk of Nothing’s userbase in India is concentrated, the company said.
The new, two-storied location will show off Nothing’s products and other projects. Customers will also be able to buy hardware products and other merchandise from the store and have select items customized.
“We wanted to create a fun space. It is kind of inspired by all the parts that are related to the brand. For instance, the factory: if you buy a product, there’s like a production line where the product comes out. We also show machines where phones go through testing, like USB port testing or water resistance testing. So we just wanted to bring that world together,” the company’s co-founder and CEO Carl Pei said.
The store will feature products from both Nothing and CMF, its budget brand, which it spun off last year. Notably, CMF is headquartered in India and has a joint venture with local Indian ODM (original design manufacturer), Optiemus.
Pei mentioned that both brands are differentiated in terms of the products they offer, which fall in different price ranges, as well as the audience they target.
“Nothing is more niche with a higher price. CMF is more [targeted towards] mass. You know it’s mass, but it’s not like just off-the-shelf rebrand products that usually what occurs in this price point. They are also products that we put a lot of care into,” he said.
India has been Nothing’s strongest market, with over 2% market share in smartphones, analyst firm IDC told TechCrunch last year. It also noted that Nothing was the fastest-growing brand in the country in Q2 2025, with 85% growth in shipments year-over-year.
Other hardware makers are building aspirational retail stores in India, too. Apple is set to open its sixth store in the country this month, situated in Borivali, Mumbai, for instance.
This is the first Nothing store outside of London, where the company is headquartered. The startup said that it plans to open two more stores in Tokyo and New York, but didn’t provide timelines for openings.
Voice AI startup Subtle, which creates voice isolation models to have computers understand you better in loud environments, today launched a new pair of wireless earbuds that help users sound clear in calls and get clear transcription for notes.
The company unveiled these earbuds ahead of the Consumer Electronics Show (CES) in Las Vegas and said that it plans to ship them in the U.S. in the next few months. The buds cost $199 and will come with a year-long subscription to the iOS and Mac app. The app will let users take voice notes or chat with AI without pressing any keys. The company said it is using a chip that allows it to wake the iPhone while it is locked.
The startup is also trying to compete with AI-powered voice dictation apps such as Wispr Flow, Willow, Monolouge, and Superwhisper by allowing users to dictate in any app using the voice buds. The company claimed that buds would deliver five times fewer errors than AirPods Pro 3 combined with OpenAI’s transcription model.
In a demo seen by TechCrunch, the voice buds were able to capture audio in a noisy background. The buds also managed to capture the text for a voice note when Subtle’s co-founder and CEO, Tyler Chen, was speaking in a whispering tone.
“We are seeing that there is a huge move towards voice as a new interface that a lot of folks are adopting. You can do much more with voice in a natural way than with a keyboard. However, we saw that voice is rarely an interface people use when others are around. So that using our noise isolation model, we will give consumers a way to experience a voice interface in the form of our earbuds,” Chen told TechCrunch over a call.
Last year, companies like Sandbar and Pebble launched rings for note-taking. Chen said that with its buds combined with app, it wants to provide functionalities of different tools like dictation, AI chat, and voice notes in one package.
Users can place a pre-order of these buds using the startup’s site. The Voicebuds are available in black and white colorways.
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Subtle has raised $6 million in funding to date, and has been working with consumer companies like Qualcomm and Nothing to deploy their models for noise isolation.
Hardware startup Nothing said Thursday that it plans to make its affordable device brand, CMF, into an independent subsidiary with India serving as its headquarters for manufacturing and R&D.
The company first launched CMF in 2023 with a pair of earbuds and a smartwatch. Since then, it has introduced smartphones under the brand as well.
Nothing said that it is partnering with Indian ODM (Original Design Manufacturer) Optiemus to create a joint venture for manufacturing. While the startup didn’t reveal the ownership structure of this venture, it said that it aims to invest more than $100 million over the next three years, while creating over 1,800 jobs.
Nothing’s decision to choose India as CMF’s operational headquarters makes sense for a few reasons. CMF’s smartphones have been priced under $200, and that is the dominant category in India, with over 42% of phones shipped in Q2 2025 being in the $100-$200 price range, according to IDC.
India has also been Nothing’s strongest market with over 2% market share in smartphones. IDC told TechCrunch via email that Nothing was the fastest-growing brand in the country in Q2 2025, with 85% growth in shipments year over year.
“India will play a key role in shaping the future of the global smartphone industry. CMF has been well-received by the market since we launched it two years ago. With our end-to-end capabilities, we are uniquely positioned to now build it into India’s first truly global smartphone brand. Our joint venture with Optiemus is a key milestone toward making that vision a reality,” Nothing’s CEO Carl Pei said in a statement.
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The company’s move comes after it poached Himanshu Tondon from Xiaomi’s spin-off brand POCO last month to be VP of Business for CMF.
From the start, Nothing was designed to be an antidote to Apple and its omnipresent AirPods. While Apple focused on a sort of all-purpose minimalism, Nothing adopted a hallmark transparent look that, if not altogether disparate (both pairs of wireless earbuds have a similar stem design), at least gave its Ear products a unique design language. That quest for being different extended into features, too. In 2023, Nothing introduced personalized EQ, giving it a visual and technological difference over Apple’s AirPods and eventually a ChatGPT integration, which was a first in the category.
But a lot happens in a few years, especially in a space as saturated as wireless earbuds, and while Nothing’s Ear are still a solid pair of earbuds, they feel… a little less of an earful. Apple now has its AirPods Pro 3 with high-tech features like real-time translation and heart rate monitoring, while non-Apple competitors in the same price range, like OnePlus and Google, aren’t pulling any punches with their own entrants into the space that offer personalized EQ, AI features, and noise-canceling that compete with pro-level gadgets.
Nothing Ear 3
The Nothing Ear 3 have solid sound, but flub the one thing that makes them unique.
Pros
Great sound
Solid ANC
They look very cool
Case feels premium
Cons
Super Mic is a super letdown
May not be worth the premium over last gen
But just in the nick of time, as Nothing’s flagship wireless earbuds seem to be falling behind, the company is back with its $180 Ear 3 that offer a new look and one truly unique feature for improving voice calls. As usual, Nothing is taking some chances, and not just in the visual department. For me, some of those risks are really paying off, but others… well, they’re not so super.
So much of Nothing is about looks. That’s not a knock on the company. This is technology that you wear, and because of that, appearance can be make-or-break. Chances are, if you’ve bought Nothing products in the past, you agree, which also means, if you saw Nothing teasing its Ear 3 wireless earbuds before its release, your eyebrows may have been raised.
I’m going to get straight to the point: the Ear 3 look great. I was worried at first that the Ear 3 may scale back on the transparent part of its wireless earbuds, but that’s not the case here at all. Sorry for the alarm bells, anyone who reads my blogs. Instead of a homogeneous black look on the outside of the stems, the Ear 3 goes with a metallic silver that really makes them look like a capital “G” Gadget. As Gizmodo’s Senior Editor, Consumer Tech, Raymond Wong, noted to me, this thing has big Talkboy vibes (shout out to Macaulay Culkin). There’s still a transparent shell that lets you see the internal components through the sides and back of the earbud stems.
The case also adopts the same metallic look, shedding the white version (there’s also still black) for an aluminum that both looks and feels genuinely different. The “Talk” button (more on that later) is also nice and shiny, inviting you to push it. This case now has some weight in your hand, and I really love that. No one wants to carry around heavy gadgets, but Nothing did a good job here of balancing the weight to make the case and buds feel premium without making it feel chunky.
The design language also feels more aligned across flagship audio products now, bringing together the Ear 3 and the Headphone 1, which have an aluminum finish. If you’re a fan of the Headphone 1, or prior Nothing buds, you’ll love the look of the Ear 3. Another thing you’ll love? The sound.
A much-needed audio upgrade
I thought the Ear were nice wireless earbuds when I first listened to them in 2024, but I’ve tested a lot of newer earbuds since then, and in that testing, my opinion has shifted. The Ear still hold it down, but the sound and ANC aren’t quite as premium as I’d like them to be, especially with a slight cost premium over brand new buds like the OnePlus Buds 4. In short, it was time for an upgrade.
According to Nothing, the Ear 3 now has a redesigned 12mm dynamic driver and “patterned diaphragm surface” that is meant to “lower total harmonic distortion from 0.6% to 0.2% versus the previous in-ear generation.” Nothing also says that the redesigned architecture increases bass response and delivers a wider soundstage. That’s all rhetoric, though, and at the end of the day, what you really want to know is, “Do these sound better than the last generation?” and in my anecdotal testing, they definitely do.
I tested the Ear 3 back to back with the Ear (which is actually newer than the Ear 2) and found that there was a lot less distortion when listening to C.W. Stoneking’s “Desert Isle”. There’s more spatiality in the Ear 3 than the Ear, making guitars and vocals sound like they’re in their own place instead of muddled together competing. Vocals in particular sound clear and natural, which is great if you’re like me and tend to listen to a lot of rock music. One vast improvement over the Ear is in the bass department. As I’ve said many times, I don’t particularly care about having a ton of bass in wireless earbuds, but I do appreciate a pair that can still provide low end without sounding over-compressed or super simulated. I’d say the Ear 3 do just that, especially after testing bassier music by listening to Daft Punk’s “Da Funk”.
As usual, I also dove into the Nothing X app and used Nothing’s personalized audio test to tune the Ear 3 to my specific hearing. I can’t overstate this enough: stop sleeping on your wireless earbuds’ companion app. There’s a big difference in the sound before using the personalized EQ and after, and while this won’t be the case with everyone, I’m 33 years old and a couple of decades of going to shows and listening to loud music means I could probably use a little assistance in the hearing department. The Ear 3 sound great out of the box, but personalized EQ really sends the audio over the top. In short, Nothing is still holding it down with its flagship-level sound, and the Ear 3 is an even bigger improvement generation-to-generation than its jump from Ear 2 to Ear.
Active noise cancellation (ANC), however, I found a little less improved generation-to-generation. Though to be fair, Nothing isn’t touting better noise canceling this time around. I gave the Ear 3 the obligatory subway test, and while they passed, they weren’t quite as formidable as my favorite noise-canceling wireless earbuds, Bose’s Quiet Comfort Ultra Earbuds (2nd Gen). They’re still much better than the similarly priced Galaxy Buds 3 FE from Samsung that I recently tested. I do think they’re slightly more noise-canceling than the last generation, though that could be due to Nothing’s redesign of the buds, which are meant to provide a better and more comfortable fit in your ears—that could create better passive noise cancellation and the illusion of stronger ANC.
Battery life is also only slightly improved. Nothing says the Ear 3 will get 5.5 hours of listening with ANC on, while the Nothing Ear was rated for 5.2 hours. This is nowhere near the best battery of wireless earbuds in this class; in fact, it’s a little under. Six hours is generally the standard nowadays. In my testing, I went from 100% to 80% battery in a little over 1 hour of listening at 70% volume with ANC on high.
So, that’s the good, pretty good, and just okay news about the Ear 3. But there are some things I really don’t like, so let’s talk about them.
Super Mic? More like soupy mic.
There’s one aspect of the Ear 3 that can’t be compared, since Nothing is the only company really trying it. I’m talking about the “Super Mic,” a new exclusive feature in the Ear 3 that lets you use microphones in the case for clearer calling and voice recording. By pressing the “Talk” button on the case, you can activate the feature and get recording or calling—one push activates the feature until you release the button, while a double-tap will turn the feature on until you turn it off.
According to Nothing, there are two Micro-Electro-Mechanical Systems (MEMS) mics inside the case that use beamforming to zero in on your voice and cancel out environmental noise at the same time. The Ear 3 also take advantage of bone-conducting capabilities that detect “microvibrations” in your jaw that are meant to detect speech. The process of relaying the results of your Super Mic voice is a bit convoluted. Nothing says your voice is “sent to the case antenna, relayed to the earbud antenna over Bluetooth, then passed to the phone.”
Per Nothing, Super Mic “focuses on your voice, cutting through surrounding noise (up to 95 dB) for clearer calls and voicenotes.” In theory, I love the idea. Wired earbuds are a big thing again, and a major part of that (outside the superior audio quality) is that they usually come with an on-cable mic for clearer calls. This theoretically makes the Ear 3 a best of both worlds situation, giving you wired earbud-level mics for calling (or better) while not having to deal with annoying wires.
The only problem is… the Super Mic doesn’t work as advertised. I ran the feature through a few different tests, and the results were varying degrees of muddy. At first, I played background music while using Super Mic to record my voice through my iPhone’s Voice Memo app. Instead of canceling out the background music (lo-fi beats playing at 75% volume from a Chromebook about a foot away from me), it mixed my voice and the beats together, creating a kind of muddled amalgam that wasn’t very pleasant to listen back to.
Similarly, I simulated subway noise (something more “environmental”) on YouTube at the same volume and distance, and the results were similar. My voice was still mixed in with the ambient sound that I hoped it would filter out. Super Mic did seem to work better out on the street near my office (a fairly busy part of downtown Manhattan), though I still wouldn’t describe the results as “super” in any way. Even when Super Mic effectively filters out environmental noise, I find the fidelity to be choppy and compressed-sounding at times. It’s nowhere near as pleasing to listen to as recording through the native mic on my iPhone 13.
Super Mic did filter out noise effectively while walking on the street next to ongoing construction and in a fast casual restaurant that was playing music, but it still picked up other people’s voices in settings where people were talking nearby, which would make using the feature in an environment with other people potentially problematic.
There’s also the issue of compatibility. Nothing says Super Mic is designed for voice calling in apps like Zoom, Teams, Google Meet, WhatsApp, WeChat, and is also supported in native voice memo apps on iOS and Android. However, Nothing makes it clear that the feature “isn’t optimized” for in-app voice messaging through third-party apps like Snapchat or native voice features in iOS Messages and the like. This is a long way of saying that your mileage may vary when it comes to Super Mic, and while compatibility can’t be blamed on Nothing—it’s up to Apple and Android to allow third-party mic access, and in what apps—it still limits the Super Mic feature, making its use a lot more restricted than it ought to be.
I reached out to Nothing about the issue I had with Super Mic, but haven’t yet determined if there’s an issue with the wireless earbuds or a problem with the feature. (Yes, I was using the right firmware and Nothing X build). Other reviewers have reported their own issues with Super Mic, too.
Good buds, but a little (ear)itating
When you make a big bet, you might lose a little money—no risk, no reward. No matter your rote idiom of choice, that sentiment tends to be true. Super Mic could be a cool feature if it’s refined, but for now, I would file it firmly in the “undwhelming” folder. Maybe it will improve with future software, but I can’t really guarantee that, so all I have to work with is what we have right now, which is to say a Super Mic that seems to be plagued by a serious case of Kryptonite.
The annoying part is that everything else about the Ear 3 is pretty solid. They look great, they sound great, and ANC is sturdy. The battery life leaves something to be desired, but it’s not so bad that it’s disqualifying. But this is what happens when you try to do something different sometimes, you gotta take the hits with the misses. Alright, I’m done with the corny euphemisms now, I swear.
The Ear 3 might falter out of the gate with a shoddy Super Mic feature, but if you like the way Nothing wireless earbuds look and you want solid sound and ANC, the Ear 3 are still worth a look. Just don’t expect to be taking any Zoom calls from a construction site with these things just yet.
Buttons are in right now—at least if you’re a designer at Nothing, they are. On its Headphone 1 (the first pair of Nothing-made over-ear headphones), there are all sorts of doodads. A paddle for track selection; a tic-tac-shaped wheel/button for volume and ANC; a pairing button (okay, this one is boring, but still, it’s a button). Even on its recently released Phone 3, there’s a button on the back of the phone for doing really useful stuff with its “Glyph Matrix,” like… playing spin the bottle. No matter what the use case is, Nothing is clearly intent on bringing back tactile input, and it looks like the upcoming Ear 3 wireless earbuds are in on that trend, too.
Offbeat looks. Stronger signal. Material difference.
There’s a lot to unpack in this picture of Nothing’s Ear 3, but the main thing that jumps out is a big, obvious “Talk” button on the side of the charging case. It begs some obvious questions, such as, what the hell does that mean? I wish I knew, but I do enjoy the mystery right now. Maybe it’s a way to activate a voice assistant on your phone? Maybe it initiates a call? Maybe there’s a little bug in there that really needs some 1-on-1 convo right now, and only you can help? Hard to say, but obviously, Nothing has some plans for its next pair of wireless earbuds, and it’s not all about just listening to tunes.
There are more buttons on the side of the case, too, in case you weren’t already in full-on tactile overload. What those buttons do is also anyone’s guess, but I do hope they’re at least a little more fine-tuned than those on the Headphone 1. No shade to more buttons (I like buttons), but I’d prefer the execution to be a little more precise.
Outside of the button-fest, there’s also a big design shift gen-over-gen, which I wrote about when Nothing dropped its first teaser. Now that we’ve got the full picture, I’m willing to say this: it looks pretty cool! I do think it definitely strays away from Nothing’s transparent aesthetic, but I’m fine with that as long as the buds still have a distinct vibe. Instead of a clean white aesthetic, it looks like Nothing is going for a smooth, metallic silver plastic on the charging case and also a dash of that same silver stuff on the earbuds. I won’t really know how I feel until I lay eyes on them in person, but the shift looks promising and also unifies the design of the Ear 3 and Headphone 1.
Despite having no clue what any of these buttons do, I’m just glad that Nothing has been in the lab figuring new stuff out. The Ear and the Ear A were nice wireless earbuds, but outside of looks, they didn’t move the needle much (okay, they were the first with a ChatGPT integration, but that’s about it). Maybe a “Talk” button won’t either, but I always give Nothing credit for trying. Get weird with it; why not!
Carl Pei led electronics manufacturer OnePlus from being a scrappy brand for tech enthusiasts offering affordable phones to one that produces multiple lines of devices, including flagship phones that challenge Samsung and Apple. He is running a similar playbook with Nothing, a 5-year-old, venture-backed hardware startup that just launched its most ambitious device, the Phone (3), earlier this month. The phone, priced at $799, is intended to compete with devices from Samsung and Apple.
While OnePlus focused on providing value-for-money specifications and experience in its early days, Nothing focused on design and software as a differentiator to stand out from other phones. The startup produces eye-catching devices with a transparent design that draws attention.
The phone has a lot of asymmetric elements on the back, including the strangely arranged camera module. If you look at the reactions on the internet, some people liked it because it is not like other phones, while some hated it. If you can get over the asymmetrical arrangement, you might like the device.
Nothing also took away the glyph LED arrangement that was prominent in previous Nothing phones. This arrangement made devices stand out even more when they illuminated to indicate an incoming call or a message. Over the years, the company made it more customizable, allowing you to assign different patterns for different contacts. It even created an SDK for developers, which didn’t take off.
Image Credits:TechCrunch/Brian Heater
With Phone (3), the LED arrangement is substituted with Glyph Matrix, a circle-shaped second screen in the top right-hand corner to display more information. It can display basic stats such as time and battery level when you press the button on the back.
The company has also included mini apps such as spin the bottle, a stopwatch, and rock, paper, and scissors. This is more of a fun gimmick that you might use to show off your phone.
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Image Credits:Ivan Mehta
A second screen on a device is not a new concept, and it doesn’t solve the problem of having to turn the phone to read the message. You can assign an emoji to a contact, but it just tells you that you got a message from that contact, but doesn’t tell you what it is. So you have to turn your phone on anyway. Is the matrix cool? Kind of. Is it useful? Not by much yet.
The company is inviting developers to build tools for it, which could improve things if there’s adoption.
Hardware and camera
The company is using a Snapdragon 8s Gen 4 processor, built on a 4-nanometer architecture, which is a step below the Snapdragon 8 Elite used in the Galaxy S25, OnePlus 13, and Xiaomi 15 Ultra. However, in your day-to-day usage, that wouldn’t matter a lot.
The device also includes a 6.67-inch AMOLED screen with 1.5K resolution, which is protected by Gorilla Glass 7i instead of a stronger Gorilla Glass Victus. The screen is bright and has punchy colors. While it supports HDR for YouTube, Nothing said that Netflix hasn’t whitelisted its devices to run HDR content.
The Phone (3) features three 50-megapixel cameras for different purposes. The main camera has a 1/1.3-inch sensor, which is 20% bigger than Phone (2), at a f/1.68 aperture; the periscope telephoto lens offers 3x optical zoom, 6x in-sensor, and 60x digital zoom with AI Super Res Zoom; and the ultra-wide lens provides a 114-degree field of view. There’s also a 50-megapixel selfie camera with an f/2.2 aperture.
While Nothing claims that this phone is its “true flagship,” top-tier devices such as iPhones and Samsung Galaxy phones have achieved distinct camera quality with years of work. Nothing Phone (3) takes good photos, but color accuracy needs work to match other flagship phones. Plus, if the lighting was not ideal, the phone produced crushed shadows and overblown highlights in dark or bright areas of images.
The phone has a 5150 mAh battery for international versions, which is good enough to last you a day of moderate to heavy usage. You can charge the device through 65W wired charging and 15W wireless charging.
AI features
Nothing debuted a customizable hardware key called the Essential Key with the Nothing Phone 3a and 3a Pro. This key ports over to the new flagship and opens up the Essential Space app, which lets you save screenshots with notes. But strangely, you can’t save just notes.
The Shiny Key is the essential key. Image Credits:Ivan Mehta
The company is also debuting Essential search, which doubles up as an internet and web search using AI.
You can search for files and events by typing in keywords, or you can also ask a query like “Who won Wimbledon in 2024?” and then tap on the AI button to surface web results using Google’s Gemini models. This is akin to Apple integrating ChatGPT with Siri to search the web for certain queries.
What Essential Search Looks Like.Image Credits:TechCrunch (screenshot)
The phone also gets a meeting note transcriber, which records your meeting and summarizes key points. You can trigger this by holding the Essential key and flipping the phone. You can double-press the Essential key to record a voice snippet with transcription. However, users don’t have a way to access these recordings and transcripts outside the Nothing phone, unless they explicitly export them.
In a chat with TechCrunch, CEO Pei said the smartphone is the best medium to distribute AI and the company wants to make AI features useful for users.
“We have to be really focused on building things [AI features] that are useful [for end users] and not just call our phones ‘Nothing AI phones’ with some having some image generation and call it a day,” he said. “[We are thinking about] how we can really leverage this new technology to help people. The idea is not to compete with people or to take their jobs away. How do we help people become better and also more creative?”
While this ambition is a good one to have, Nothing’s feature set, which also includes an AI-powered wallpaper-generation tool, is in step with other phone makers.
At $799, the device directly competes with the Samsung Galaxy S25, Google Pixel 9, and the iPhone 16. Since it is not being offered through wireless carrier bundles, the phone is still aimed at people buying unlocked phones and looking for alternatives to Samsung, Apple, and Google.
In India, the company’s biggest market, it is a different story since the phone starts at ₹79,999. Although the company offers discounts and exchanges, the prices are on par with or above the iPhone 16 and the Galaxy 25, depending on the seller. Initial reactions on social media suggested that the customers found the price high, which could impact the company’s sales.
Nothing has taken it upon itself to challenge Samsung and Apple, but at the moment, rather than direct competition, the phone is a good, cheaper alternative to those devices.
London-based smartphone maker Nothing has launched its first over-the-ear headphones, the Headphone (1). The new device follows Nothing’s first step into audio hardware with last year’s debut of the Ear 2 open-ear headphones.
The new Headphone (1) headphones were designed in collaboration with British audio brand KEF and feature the sleek, transparent design that Nothing has become known for. The device itself is a bit bulky, even for an over-the-ear headphone, but it provides adequate adaptive noise cancelling and transparent modes.
This model also offers adaptive bass enhancement, which came across when listening to a variety of music genres.
In addition, the headphones offer immersive spatial audio. This creates a 3-D listening experience that, paired with the dynamic head tracking, creates a more lifelike audio experience.
A highlight is the tactile buttons. Nothing stepped away from sensors in favor of a simple button to trigger your AI assistant or ChatGPT, if you have the Nothing X app, and a volume roller that can also be pressed to play, pause, and turn on and off noise canceling.
Plus, the roller has a very satisfying click when you turn it up or down.
The headphones were a bit heavy and tended to slide around while wearing them to do some household chores, but were otherwise perfectly comfortable for a long wear time.
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The company claims a long battery life with up to 80 hours of listening, 35 hours if you have noise cancelling turned on, and a quick charge time.
The Headphone (1) will be available for preorder in the U.S., U.K., and elsewhere starting on July 4, 2025, for $299.
Nothing on Tuesday launched its newest flagship phone after a two-year gap. At an event in London, the company unveiled the Phone (3), which starts at $799 and aims to take on bigwigs like Samsung and Apple with its differentiated design and features targeting tech enthusiasts.
Since releasing Phone (1) in 2022, the GV-backed startup has relied on a transparent design to make its phone stand out from others.
The Phone (3) follows that same design language, but it introduces a stranger camera arrangement that forgoes the typical square or circular alignment found on other smartphone devices. (If you are someone who gets triggered by unaligned elements on websites or apps, this camera arrangement might make you mad!)
Image Credits:Nothing
Nothing has also favored arranging LEDs on its back — a feature that it calls Glyph. This was always somewhat gimmicky, but the company made use of this to show you different alerts and notifications using the LED lights.
Old Glyph interface on Phone (2)Image Credits:TechCrunch/Brian Heater
Now, the company is replacing Glyph with a small circular mini LED screen, called Glyph Matrix, on the back of the device at the top right.
This addition displays 16-bit styled patterns, which can offer more information than the earlier Glyph arrangement.
The company is also releasing mini-apps for this interface, such as spin the bottle and rock, paper, scissors.
The new Glyph Matrix interface is on the top rightImage Credits:Nothing
It is 2025, so the phone has to include some AI-powered features, too. At launch this includes two features called Essential Space and Essential Search.
The company first debuted Essential Space, an app to save screenshots and take notes, on the Nothing Phone (3a) Pro. Now, Nothing is upgrading this app to let you record meetings and view an AI transcription and summary.
To use the feature, you’ll have to press the Essential key and place the phone with the screen side down to start the recording. While this sounds potentially useful, Nothing doesn’t have a web interface to access these transcriptions and summaries at this time.
Nothing is also debuting Essential Search — a feature like the iPhone’s Spotlight search — and infusing it with AI.
This search feature allows you to search for settings, files, or photos on your phone by typing in keywords.
Plus, you can type in natural language queries to get web results by pressing a button next to the search bar. This is similar to iPhone’s upgraded Siri interface, which is integrated with ChatGPT.
Specifications and availability
The new smartphone has comparable specifications to other companies’ Android flagships.
This includes a 6.67-inch AMOLED screen with 1.5K resolution, which is protected by Gorilla Glass 7i. The device is powered by a Snapdragon 8 Gen 4 processor, built on a 4-nanometer architecture.
The trio of cameras all have a 50-megapixel resolution, but play different roles. The main camera has a 1.3-inch sensor, which is 20% bigger than Phone (2), at a f/1.68 aperture; the periscope telephoto lens offers 3x optical zoom, and 60x digital zoom with AI Super Res Zoom; and the ultra-wide lens provides a 114-degree field of view.
Nothing is also upgrading the selfie camera from 32 megapixels to 50 megapixels.
The Phone (3) has a 5,150 mAh battery (5,500 mAh in its India variant) with support for 65W wired charging and 15W wireless charging.
The company said the phone will ship with Nothing OS 3.5, which is based on Android 15, and will be updated to Nothing OS 4.0, based on Android 16, later this year. It noted that the flagship device will get five years of software updates and seven years of security updates.
The company will sell the 256GB model of the Phone (3) for $799 and the 512GB model for $899. At this price, the phone directly competes with the Samsung Galaxy S25, which was released at a base price of $799 earlier this year.
Preorders for the device begin on July 4 with general availability on July 15.
Midway through the fifth season of Game of Thrones, Aemon Targaryen, the centenarian maester at Castle Black, advises Jon Snow to mature in his new role as Lord Commander of the Night’s Watch.
“Kill the boy, Jon Snow,” Maester Aemon says. “Winter is almost upon us. Kill the boy and let the man be born.” This speech gives the episode its title and sets in motion the series of events that will lead Jon to Hardhome, the site of Thrones’ most spectacular fight scene.
Sunday’s Season 2 premiere of Thrones prequel House of the Dragon twists that stirring sentiment and, in so doing, transforms both its message and the entire story of which it is a part. Queen Helaena Targaryen’s shocked “They killed the boy” is a scarring statement of fact rather than a confident command, the aftermath of trauma rather than the prelude to a glorious battle. It serves as the last line of the episode, fittingly named “A Son for a Son”—leaving viewers to marinate in the nauseating horror they just witnessed for a full week before House of the Dragon’s next episode airs.
Dragon’s Season 2 premiere functions much like Thrones’ pilot episode all the way back in 2011, which mostly introduced viewers to this fictional world and set the scene for further action—only to end with stunning, appalling violence against a child. The difference is that in Thrones, Bran Stark survived his fall out a window and ultimately became king; in Dragon, little Jaehaerys Targaryen, disputed heir to the Iron Throne, most certainly did not survive his beheading at the hands of two hired assassins, which makes this moment—the sort of showstopping scene for which Thrones was revered—even more grotesque.
But first, before the child carnage, Dragon invites viewers back to Westeros with a new intro decked out with Targaryen-themed tapestries and an opening scene set in the familiar, snowy clime of Winterfell and the Wall. As is typical of a season premiere in this franchise, “A Son for a Son” surveys the important players in the realm after the dramatic conclusion of Season 1, when King Viserys died, Aegon II and Rhaenyra received dueling crowns, and the mighty dragon Vhagar, ridden by Aemond One-Eye, killed Lucerys Velaryon and his dragon.
The new season opens with Rhaenyra’s son Jace at the Wall, recruiting military aid—in the form of 2,000 grizzled Northerners—from the Starks. It then zooms through the other key members of Team Black: Rhaenys with her dragon, Meleys the Red Queen; vengeful, fiery Daemon; Corlys with his ships; and Rhaenyra, who’s searching for her dead son’s corpse. The opposing greens are all in King’s Landing, for now: Aegon has taken to sitting the Iron Throne, while Alicent and sworn-to-celibacy Criston Cole have taken to, well, a different sort of sitting.
Civil war is imminent but ostensibly has not yet begun, even though first blood has been drawn. Rhaenyra “needs an army. War is coming,” Jace tells Cregan Stark in the opening scene. Meanwhile, in King’s Landing, Otto Hightower forecasts “eventual fighting,” and Alicent still speaks in conditionals: “If we loose the dragons to war, there will be no calling them back.”
That “if” will surely change to a “when” once all the characters learn what transpired in the darkness of the Red Keep at the end of the episode. Earlier, Rhaenys notes approvingly that Rhaenyra has “not acted on the vengeful impulse that others might have.” But finding Luke’s mangled body on the beach removes that caution; when Rhaenyra returns to Dragonstone, vengeance is the only motive on her mind.
“I want Aemond Targaryen,” Rhaenyra declares, and the episode emphasizes this singular focus by making these her only words across the hour. The rest of Emma D’Arcy’s performance as a grieving mother is delivered through facial expressions and tears, most poignantly in Rhaenyra’s reunion with her eldest son, Jace, who breaks down while imparting news of his successful alliances in the Vale and North.
The ensuing sequence is the most beautiful one of the episode, as director Alan Taylor cuts between Luke’s wordless, emotional funeral and Alicent’s prayers at a sept in King’s Landing. (Not that sept; this prequel takes place before the construction of Cersei Lannister’s future wildfire target.) Alicent lights a candle for her dead mother (presumably; she’s gone unnamed until now), for Viserys, and then—after a contemplative pause—for Luke. Alicent even names him “Lucerys Velaryon,” despite her prominent Season 1 role in fostering doubts about Laenor Velaryon’s legitimacy as Luke’s father.
Alicent still hopes to avoid “wanton” violence, she says. But what comes next, as Aegon carouses with friends in the throne room and Alicent and Criston continue their tryst in her chambers, can’t help but plunge the realm into full-blown war. It’s the manifestation of Rhaenyra’s desire for vengeance—and the on-screen depiction of the most heinous event George R.R. Martin has devised in the whole A Song of Ice and Fire corpus.
Daemon sneaks into King’s Landing, where he enlists a City Watchman and a Red Keep ratcatcher—called Blood and Cheese in the source text—to sneak into the castle to fulfill Rhaenyra’s command. When Cheese asks, “What if we can’t find him?” Daemon grins, and the camera cuts away, but his next instructions seem clear. Once the duo enters the castle, Blood reminds his assassin partner, “‘A son for a son,’ he said.”
Their search for a green son is shot like a horror film, with flickering candlelight; shadowy, abandoned rooms; and the clangor of a thunderstorm echoing from the stones outside. Eventually, Blood and Cheese stumble upon Helaena and her two royal children. The last the camera shows of the assassins is a large hand descending over the tiny face of 6-year-old Jaehaerys Targaryen—“He’ll be king one day,” a proud Aegon declares earlier in the episode—before it pivots to Helaena as she scoops up her daughter, flees the murder scene, and runs downstairs to find Alicent.
“They killed the boy,” Helaena says, and the episode ends, dangling over a cliff.
Thrones never shied away from depravity and in fact often took steps to amplify Martin’s most violent scenes on the screen. The first victim of the show’s Red Wedding is Robb Stark’s pregnant wife, who’s stabbed in the belly, whereas in the book, Robb’s wife doesn’t attend the wedding trap at the Twins. (In fact, Martin said a decade ago that book Robb’s wife would appear, still alive, in the Winds of Winter prologue.)
But Dragon actually tones down the horror of this vengeful murder. In Fire & Blood, the source text for Dragon, Blood and Cheese sneak into the castle and kill a maid and a guard; tie up Alicent, who witnesses the atrocity; and corner Helaena and the queen’s children. Crucially, in the book, Aegon II and Helaena have a third child, 2-year-old Maelor, in addition to the twins who appear in the show. Then Cheese asks Helaena which son—Jaehaerys or Maelor—she wants to lose:
“Pick,” [Cheese] said, “or we kill them all.” On her knees, weeping, Helaena named her youngest, Maelor. Perhaps she thought the boy was too young to understand, or perhaps it was because the older boy, Jaehaerys, was King Aegon’s firstborn son and heir, next in line to the Iron Throne. “You hear that, little boy?” Cheese whispered to Maelor. “Your momma wants you dead.” Then he gave Blood a grin, and the hulking swordsman slew Prince Jaehaerys, striking off the boy’s head with a single blow. The queen began to scream.
Dragon didn’t show the killing blow (though the sawing sound and motion were gruesome enough). It also excised the second son and the haunting “Your momma wants you dead” line, replacing it with a confusing aside in which Blood and Cheese can’t determine which of the two sleeping children is the “son” and which is the royal daughter, and they ask Helaena to point out the boy. (Why can’t they check themselves? One even says they could inspect the children’s anatomy before trusting Helaena instead.)
But the sequence is still supremely sickening, even in this tamer form. The meta-storytelling result is a prime example of how Dragon, in its second season, will more closely imitate Thrones at its monocultural peak. And the in-universe narrative result will likely be a stronger push toward war, as the greens seek vengeance for Jaehaerys, just as the blacks sought vengeance for Luke. The wheel of violence spins on, crushing ever more victims.
After Jaehaerys’s death, it’s clearer than ever that Dragon’s showrunners are trying to emphasize how avoidable the disastrous Dance of the Dragons was. This civil war stems from mistakes and misunderstandings, from Alicent’s “too many Aegons” interpretation of Viserys’s dying words to Vhagar’s unsanctioned chomping of Luke—with Aemond shouting in vain, “No, Vhagar, no!”—to, now, the murder of a son that Rhaenyra didn’t want killed.
“If we loose the dragons to war, there will be no calling them back,” Alicent says, hours before learning from her traumatized daughter that her grandson has been killed. But as the Targaryens’ feuding factions commit increasingly abhorrent acts of violence against each other, that warning can encompass more than just the dragons. Once the massive machinery of war starts rumbling, it will be all but impossible to shut down.
Have HotD questions? To appear in Zach’s weekly mailbag, message him @zachkram on Twitter/X or email him at zach.kram@theringer.com.
Nothing isn’t one to be quiet about new releases. The London-based phone company’s media push largely relies on trickling out information about devices bit by bit. It’s been a solid strategy thus far (if a bit annoying as someone who covers this world), as so many of its announcements have been first-gen products, each generating a buzz beyond the company’s loyal fanbase.
Nothing Phone (2a) certainly fits the bill. While it’s actually the company’s third handset, it’s the aimed squarely at a different demographic than the flagship Phone (1) and Phone (2). The “a” bit, as you’ve likely gathered from previous handsets, implies a budget focus. In recent years, that’s mostly been a game of deciding which flagship features can sacrificed to reduce the price, while keeping is close to a premium feel as possible.
After various teases and a handful of official image releases, the Phone (2a) finally saw the light of day (well, the warm glow of a Barcelona night) at MWC 2024. More specifically, it was a guest of honor at last night’s Nothing after show party, glowing up in all of its low-priced glory inside a glass box. Otherwise, Nothing has otherwise been lying low at the big mobile trade show, opting out of a floor presence.
To quote Operation Ivy paraphrasing Plato’s account of Socrates, “all I know is that I don’t know Nothing.” Details are few and far between at the moment. That said, the design does tell us a good amount about the product. For starters, Nothing has unsurprisingly retained some of the transparent aesthetic of the rest of the line. The light up Glyphs are back, as well – though they cover a lot less surface area than the other models, relegated to a trio of bands up top.
Phone (2a) keeps the Phone (2)’s dual-camera set up, though it’s been moved to the center. I’m curious to hear whether that’s primarily a pragmatic decision or an aesthetic one. With Nothing being so focused on design, I wouldn’t be surprised if it was moved simply to distinguish the device from its flagships. Whatever the case, this is a good looking and (it appears) solidly built budget phone. The rear may be a bit busy for some, but – as ever – I appreciate what Nothing has done to break away the samey design most manufacturers have settled into.
We don’t know specifics on the camera set up beyond number and orientation, but I wouldn’t be surprised if it’s a step down from the Phone (2), as camera configurations certainly contribute to manufacturing price. We do know, however that the phone will be powered by a MediaTek Dimensity 7200 Pro chip – a variant built specifically for the device.
Price is very much still an open question – and an important one at that.
Smartphone sales will mount a comeback starting in 2024, defying growing warnings of a prolonged slump across the mobile sector, according to separate projections by Goldman Sachs and Morgan Stanley reviewed by TechCrunch.
Morgan Stanley’s report predicts global smartphone shipments will rebound by nearly 4% in 2024 and by 4.4% in 2025, shrugging off comparisons to the PC industry’s multi-year downdrafts.
Driving the smartphone turnaround will be new on-device AI capabilities unlocking fresh demand, Morgan Stanley says. The investment bank raised its projections for 2025 worldwide phone volumes, citing the sizable potential of so-called edge AI to enable advances from enhanced photography to speech recognition while protecting user privacy.
Smartphone makers including Apple, Vivo, Xiaomi and Samsung have already started to express their bullishness on AI. Vivo’s new X100 with on-device AI saw explosive sales, while Xiaomi touted 6x usual volume for its AI-packed flagship. Samsung plans built-in generative AI for 2024 models, aiming to offer ChatGPT-style features processed directly on phones, not the cloud.
“The largest pushback is that there is no visibility on when the ‘killer app’ will be developed. If we take desktop internet and mobile internet as examples, the emergence of a new killer app usually comes 1-2 years after the initial breakthrough,” Morgan Stanley wrote in a report this week.
“While there is no guarantee that the killer app in Edge AI will follow the same timetable, the emergence of Microsoft’s CoPilot as the potential PC AI killer app could set the early foundation for popularizing AI at the edge (implying AI features/function on the device, not relying on cloud), and help to give investors confidence that a similar, but different, killer app for the smartphone will also emerge.”
Smartphone projection by Morgan Stanley. India is the only market slated for a double digit growth. (Chart and data: Morgan Stanley)
Goldman Sachs estimates that global smartphone volumes in 2023 will end at a 5% y-o-y dip to 1.148 billion units, down from an estimated 1.206 billion phones shipped last year. The 2023 decline would mark a second straight annual drop following much steeper falls in 2022.
But Goldman said momentum will rebuild in 2024 and 2025, fueled by new product launches. It forecasts worldwide smartphone shipments rising 3% to 1.186 billion in 2024, then climbing another 5% to 1.209 billion in 2025.
“With the holiday season and continuous restocking, along with better guidance from the supply chain on a market recovery, we revised up 2023-25E smartphone shipments; however, we continue to expect low single digit growth in 2024-25E, and global smartphone shipment to gradually get back to the 2022A level by 2025E,” Goldman Sachs analysts wrote.
The brightening mobile outlook diverges from consensus views that maturing smartphones face similar inertia and substitution threats as personal computers over the last decade. But Morgan Stanley said replacement cycles and use cases still favor mobile phones.
“Tablets and smartphones have been taking share from PCs since 2011. In other words, PC shipment declines have been caused by the emergence of new devices, not the disappearance of demand in general. We do not see smartphones facing a similar substitution risk from technologies like AR/VR anytime soon. Smartphone replacement cycles are shorter because they are used more frequently and have smaller batteries. Use cases for smartphones are still expanding, with Edge AI set to unlock a new wave of innovation.”
Goldman Sachs’ projections for top smartphone vendors. (Chart and data: Goldman Sachs)
