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Tag: Noom coach

  • Noom Ranks as Top Trending Diet in 2018, According to Google – Year in Search

    Noom Ranks as Top Trending Diet in 2018, According to Google – Year in Search

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    Press Release
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    updated: Dec 12, 2018


    NEW YORK, December 12, 2018 (Newswire.com)
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     An analysis of Google Trends shows the weight loss program, Noom, is one of the “Top Trending Diets” in 2018 based on an aggregation of trillions of search queries.

    Every year, Google conducts a “Year in Search” analysis, looking for the “top trending” searches that showed the highest spike in traffic year-over-year. The annual campaign identifies what people around the globe are most curious about in 2018 relative to 2017.

    This year was our biggest year ever when it came to signups for our healthy weight loss program. Everyone from People Magazine to Men’s Health to 39-year-old Matt Moore-Waitkus of Grove City, Ohio has raved about the weight loss results they experienced with Noom.

    Saeju Jeong, CEO and Co-Founder of Noom

    In 2018, Millennials helped Noom become one of the fastest growing healthy weight loss programs on Google.

    Noom is a mobile behavior change program that combines technology with the empathy of real human coaches to help consumers get healthier and lose weight. Members receive access to a proprietary weight loss curriculum, log personal health information, like their weight, height, diet, exercise habits and their overall lifestyle routines on a mobile app and then receive guidance from a personal health coach about specific behaviors they should change to lead a healthier life.

    The CEO and Co-founder of Noom, Saeju Jeong, says the 2018 #YearInSearch results don’t surprise him based on the feedback they continually hear from customers. He says consumers are looking for a better weight management service that works over the long-term.

    “This year was our biggest year ever when it came to signups for our healthy weight loss program,” said Jeong. “Everyone from People Magazine to Men’s Health to 39-year-old Matt Moore-Waitkus of Grove City, Ohio has raved about the weight loss results they experienced with Noom.”

    How Noom Works

    Noom users work with dedicated health coaches who guide and motivate them throughout their weight loss journey, while also teaching new habits to promote long-term behavior change.

    The coaches, aided by Noom’s patented AI technology, help users stick to their weight loss plan. 47 million people around the globe have logged more than 4 billion behavioral data points using Noom.

    Dr. Andreas Michaelides, Noom’s Chief of Psychology, said Noom is not a weight loss diet, but a healthy behavior change program that focuses on changing the way the mind looks at food.

    “Diets don’t work over the long-term,” said Michaelides. “Research and peer-reviewed studies on Noom, show consumers who change their approach and behaviors to food lose the most weight and have the best long-term results.”

    About Noom, Inc.

    Noom, Inc., a leader in mobile health coaching, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. With the largest number of health coaches nationwide, Noom’s direct-to-consumer weight loss and fitness mobile behavior change programs have reached more than 47 million users across the globe. Noom also treats chronic and pre-chronic conditions, including the CDC’s Diabetes Prevention Program (DPP). Noom’s fully mobile diabetes prevention program was the first of its kind to be recognized by the CDC and the only mobile program clinically proven in a peer-reviewed journal. Noom offers curricula across the acuity spectrum and now features programs for pre-hypertension, hypertension and diabetes management in addition to its flagship weight loss and diabetes prevention programs. Noom has offices in New York City, Seoul and Tokyo.

    Press Contact: Mark Macias

    Email: mmm@maciaspr.com

    Phone: 646-770-0541

    Source: Noom Inc

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  • Noom Reveals Behavior Patterns of Consumers Who Succeed With Weight Loss Resolutions

    Noom Reveals Behavior Patterns of Consumers Who Succeed With Weight Loss Resolutions

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    Press Release
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    updated: Jan 2, 2018


    NEW YORK, January 2, 2018 (Newswire.com)
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    For the first time, artificial intelligence and human coaches have quantified the behavior patterns and attitudes of people who complete their weight loss goals, providing new guidance for consumers on how to succeed with their New Year’s resolution.

    The analysis was conducted by Noom, the leader in mobile health coaching, involving more than 20 million people across the U.S. and more than 4 billion data points of behavior patterns logged on the platform. Consumers enter their lifestyle, exercise and diet data with Noom Coach, giving the behavior change company a unique view on Americans’ health habits.

    We already know past behaviors and attitudes are strong indicators of what will happen in the future. Using big data, we are now able to quantify the past in novel ways and help users change patterns to avoid the unique pitfalls that have prevented them from finding success.

    Dr. Andreas Michaelides, Noom’s Chief of Psychology

    Dr. Andreas Michaelides, Noom’s Chief of Psychology, predicts artificial intelligence and human coaches will increasingly work together to help more consumers succeed with their New Year’s resolutions in 2018.

    “By analyzing all types of user attitudes and behavior patterns, we help consumers embark on a weight loss journey that maximizes their chances for finding weight loss resolution success,” said Dr. Michaelides. “We already know past behaviors and attitudes are strong indicators of what will happen in the future. Using big data, we are now able to quantify the past in novel ways and help users change patterns to avoid the unique pitfalls that have prevented them from finding success.”

    Behavior Patterns of Consumers Who Succeed With Their Weight Loss Goals

    Noom’s analysis specifically looked for behavior patterns and attitudes shared by people who achieve their weight loss goals. The analysis uncovered some common themes that include common habits, including:

    1) Creating an “SOS Plan” to navigate past future failures. The “emergency” plan provides these consumers with role-playing scenarios when failure feels imminent.

    2) Choosing an accountability partner to assist with the journey. Consumers who succeed never try alone.

    3) Physically writing out the actions that didn’t work in the past.

    4) Identifying and understanding their own psychological triggers.

    5) Setting realistic goals that are more achievable and set a “super goal,” which maximizes success rate.

    6) Weighing themselves daily. Consumers who weigh themselves once in the first week have a 13 percent chance of finishing their weight loss resolution, while consumers who weigh themselves daily, have a 64 percent chance of success.

    Noom updated its mobile weight loss program in December 2017, integrating psychological tricks surrounding the most successful behavior patterns and attitudes found among consumers who achieve their long-term weight loss goals.

    The co-founder and President of Noom, Artem Petakov, says this latest launch makes Noom the first mobile program to curate successful behavior patterns and attitudes from around the globe, using consumer data from over 45 million people.

    “Noom Coach is not a quick fix or a diet. Our behavioral program ignites long-term changes that help consumers get healthier and stay healthier over time,” said Petakov. “Together, our human coaches and artificial intelligence platform are changing the way consumers get healthy in the next generation.”

    Published Peer-Reviewed Studies on Noom Coach

    In 2017, Scientific Reports and the Journal of Human Hypertension published peer-reviewed studies on the effectiveness of Noom Coach for long-term weight loss. The Journal of Human Hypertension found adults with high blood pressure lowered their risk of hypertension by using Noom’s mobile Hypertension Reduction and Prevention Program (HRPP).

    Scientific Reports, a research journal from the publisher of Nature, found that 80 percent of Noom Coach users lost significant weight using the mobile health application. It was the first study to analyze data on a global scale, looking at how climate impacts weight loss success.

    Additionally, the British Medical Journal Open Diabetes Research & Care published a study that found 64 percent of participants who completed Noom’s program lost over 5 percent of their body weight.

    About Noom, Inc.

    Noom, Inc., a leader in mobile health coaching, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. Noom’s direct-to-consumer weight loss and fitness mobile applications have reached more than 45 million users worldwide. Leveraging the success of their groundbreaking health and fitness programs, Noom developed a behavior change platform to treat chronic and pre-chronic conditions, beginning with the CDC’s Diabetes Prevention Program (DPP). Noom is the first fully mobile diabetes prevention program to be recognized by the CDC and the only mobile program clinically proven in a peer-reviewed journal. Noom offers curricula across the acuity spectrum and now features programs for pre-hypertension, hypertension and diabetes management in addition to its flagship weight loss and diabetes prevention programs. Noom has offices in New York City, Seoul and Tokyo.

    Press Contact: Mark Macias
    ​Email: mmm@maciaspr.com
    ​Phone: 646-770-0541

    Source: Noom

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