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  • Noom Ranks as Top Trending Diet in 2018, According to Google – Year in Search

    Noom Ranks as Top Trending Diet in 2018, According to Google – Year in Search

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    updated: Dec 12, 2018

    An analysis of Google Trends shows the weight loss program, Noom, is one of the “Top Trending Diets” in 2018 based on an aggregation of trillions of search queries.

    Every year, Google conducts a “Year in Search” analysis, looking for the “top trending” searches that showed the highest spike in traffic year-over-year. The annual campaign identifies what people around the globe are most curious about in 2018 relative to 2017.

    This year was our biggest year ever when it came to signups for our healthy weight loss program. Everyone from People Magazine to Men’s Health to 39-year-old Matt Moore-Waitkus of Grove City, Ohio has raved about the weight loss results they experienced with Noom.

    Saeju Jeong, CEO and Co-Founder of Noom

    In 2018, Millennials helped Noom become one of the fastest growing healthy weight loss programs on Google.

    Noom is a mobile behavior change program that combines technology with the empathy of real human coaches to help consumers get healthier and lose weight. Members receive access to a proprietary weight loss curriculum, log personal health information, like their weight, height, diet, exercise habits and their overall lifestyle routines on a mobile app and then receive guidance from a personal health coach about specific behaviors they should change to lead a healthier life.

    The CEO and Co-founder of Noom, Saeju Jeong, says the 2018 #YearInSearch results don’t surprise him based on the feedback they continually hear from customers. He says consumers are looking for a better weight management service that works over the long-term.

    “This year was our biggest year ever when it came to signups for our healthy weight loss program,” said Jeong. “Everyone from People Magazine to Men’s Health to 39-year-old Matt Moore-Waitkus of Grove City, Ohio has raved about the weight loss results they experienced with Noom.”

    How Noom Works

    Noom users work with dedicated health coaches who guide and motivate them throughout their weight loss journey, while also teaching new habits to promote long-term behavior change.

    The coaches, aided by Noom’s patented AI technology, help users stick to their weight loss plan. 47 million people around the globe have logged more than 4 billion behavioral data points using Noom.

    Dr. Andreas Michaelides, Noom’s Chief of Psychology, said Noom is not a weight loss diet, but a healthy behavior change program that focuses on changing the way the mind looks at food.

    “Diets don’t work over the long-term,” said Michaelides. “Research and peer-reviewed studies on Noom, show consumers who change their approach and behaviors to food lose the most weight and have the best long-term results.”

    About Noom, Inc.

    Noom, Inc., a leader in mobile health coaching, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. With the largest number of health coaches nationwide, Noom’s direct-to-consumer weight loss and fitness mobile behavior change programs have reached more than 47 million users across the globe. Noom also treats chronic and pre-chronic conditions, including the CDC’s Diabetes Prevention Program (DPP). Noom’s fully mobile diabetes prevention program was the first of its kind to be recognized by the CDC and the only mobile program clinically proven in a peer-reviewed journal. Noom offers curricula across the acuity spectrum and now features programs for pre-hypertension, hypertension and diabetes management in addition to its flagship weight loss and diabetes prevention programs. Noom has offices in New York City, Seoul and Tokyo.

    Press Contact: Mark Macias

    Email: mmm@maciaspr.com

    Phone: 646-770-0541

    Source: Noom Inc

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  • Noom Coach Announces Technology Upgrade With New Customized Features

    Noom Coach Announces Technology Upgrade With New Customized Features

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    Press Release



    updated: Jan 3, 2018

    The world’s leading weight loss program, Noom Coach, has announced a new technology upgrade that can predict who will succeed with their weight loss goals before they even start.

    Dr. Andreas Michaelides, Noom’s Chief of Psychology, says this latest upgrade will use state-of-the-art technological and psychological technology to help consumers change their behavior, and improve their future chance of success.

    By understanding the past behaviors and attitudes of all types of users, we know the best way to meet our users where they are in their journey to help them maximize their chance of long-term weight loss success.

    Dr. Andreas Michaelides, Noom’s Chief of Psychology

    “At Noom, we pair artificial intelligence with human coaches to help us predict the future,” said Dr. Michaelides. “By understanding the past behaviors and attitudes of all types of users, we know the best way to meet our users where they are in their journey to help them maximize their chance of long-term weight loss success.”

    As one of the most popular weight loss programs in the world, Noom Coach leverages more than 4 billion data points of behavior patterns from more than 45 million people.

    Lifestyle, exercise and diet data is entered by consumers as part of their daily routines, providing Noom Coach with real insight into what works and doesn’t work in regard to healthy living and behavior change.

    Noom Coach updated its mobile weight loss program on Dec. 26, 2017 to integrate learnings from the most successful behavior patterns and attitudes found among their user base.

    Noom Coach V6 includes all new course content designed to help consumers use the most powerful psychological topics faster. It also contains a new coaching protocol that is more motivating based on customized and personalized lifestyle factors.

    Other additions include:

    • An “SOS Plan” to help consumers navigate difficult scenarios before they occur. The emergency plan better prepares consumers with roles they must play as challenging situations arise.
    • A “Super Goal” to keep consumers focused on the long-term. Statistically, a Super Goal doubles a consumer’s chances for success.
    • Barcode additions to its proprietary food database to make food logging even easier

    Published Peer-Reviewed Studies on Noom Coach

    In 2017, Scientific Reports and the Journal of Human Hypertension published peer-reviewed studies on the effectiveness of Noom Coach for long-term weight loss. The Journal of Human Hypertension found adults with high blood pressure lowered their risk of hypertension by using Noom’s mobile Hypertension Reduction and Prevention Program (HRPP).

    Scientific Reports, a research journal from the publisher of Nature, found that 80 percent of Noom Coach users lost significant weight using the mobile health application. It was the first study to analyze data on a global scale, looking at how climate impacts weight loss success.

    Additionally, the British Medical Journal Open Diabetes Research & Care published a study that found 64 percent of participants who completed Noom’s program lost over 5 percent of their body weight.

    About Noom, Inc.

    Noom, Inc., a leader in mobile health coaching, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. Noom’s direct-to-consumer weight loss and fitness mobile applications have reached more than 45 million users worldwide. Leveraging the success of their groundbreaking health and fitness programs, Noom developed a behavior change platform to treat chronic and pre-chronic conditions, beginning with the CDC’s Diabetes Prevention Program (DPP). Noom is the first fully mobile diabetes prevention program to be recognized by the CDC and the only mobile program clinically proven in a peer-reviewed journal. Noom offers curricula across the acuity spectrum and now features programs for pre-hypertension, hypertension and diabetes management in addition to its flagship weight loss and diabetes prevention programs. Noom has offices in New York City, Seoul and Tokyo.

    Press Contact: Mark Macias
    Email: mmm@maciaspr.com
    Phone: 646-770-0541

    Source: Noom

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