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Tag: Non-alcoholic beverages

  • Big Geyser to host 2026 spring and summer beverage trade show | Long Island Business News

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    THE BLUEPRINT:

    • hosts annual spring and summer trade show on April 16 at Long Island Marriot in Uniondale.

    • Event showcases trending non-alcoholic and low-sugar beverages for business operators.

    • Features brands like , , Celsius, Poppi Soda and Super Coffee.

    • Opportunity for networking, brand connections, and learning industry trends to boost sales.

    Big Geyser, a 40-year-old beverage and snack distributor with a Long Island facility on Willshire Boulevard in Brentwood, is hosting its annual spring and summer trade show on Thursday, April 16, from 1-7 p.m. at the Long Island Marriot in Uniondale.

    The event draws food-and-beverage business operators from across a wide variety of sectors. Attendees will have opportunity to network and discover the newest and trending products distributed by Big Geyser to help them increase profitability through spring and summer. In addition to learning about the distributor’s service, attendees will also have to connect with brands and Big Geyser team members as they prepare for the upcoming season.

    Family-owned and operated, the company represents such brands as C4 Energy, Calypso, Celsius, Electrolit, Essentia, Hal’s New York, Poppi Soda, Sparkling Ice, Super Coffee and more.

    While other distributors represent both alcoholic beverages, Jerry Reda, Big Geyser’s president and chief operating officer, described his company as “the largest non-alcoholic in New York.”

    And, he said, “we focus on ‘healthier for you’ lower sugar or zero sugar beverages.”

    Over the past five years, consumers have increasingly turned to their diets to improve overall , turning to functional beverages – drinks designed to provide specific health benefits, such as boosting nutrition, mental focus, or physical performance –  as a convenient option, according to Innova Market Insights, which tracks trends and data in the food and beverage industry.

    Big Geyser, which, Reda said, prides itself on being “customer service obsessed,” helps clients understand the latest trends.

    “To most of the customers that we service we are their number-one source for the most popular beverages that they sell,” he said.

    The company, he said, hosts the trade show to “present the latest beverage offerings to our customers for the upcoming prime spring and summer selling season.”


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    Adina Genn

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  • How Starbucks Lost the Top Spot in China’s Coffee Race

    How Starbucks Lost the Top Spot in China’s Coffee Race

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    Starbucks is losing its prime spot among chains racing to meet China’s growing thirst for coffee.

    Luckin Coffee has surpassed Starbucks as China’s biggest coffee chain by sales and units, company reports show, a comeback for the Chinese company after an accounting scandal that stalled its growth.

    Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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  • PepsiCo’s stock climbs after earnings beat consensus and company raises guidance

    PepsiCo’s stock climbs after earnings beat consensus and company raises guidance

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    Shares of PepsiCo Inc.
    PEP,
    +0.67%

    rose 2.5% in premarket trading Tuesday, after the beverage and snack giant reported third-quarter earnings that topped consensus and raised its full-year guidance.

    Net income rose to $3.092 billion, or $2.24 a share, from $2.702 billion, or $1.95 a share, in the same period a year ago.

    Excluding nonrecurring items, core earnings per share of $2.25 were ahead of the FactSet consensus of $2.15.

    Revenue grew to $23.453 billion from $21.971 billion, also ahead of the FactSet consensus of $23.413 billion.

    “We are pleased with our performance as our businesses and associates displayed tremendous agility and resilience across geographies and categories in an evolving and dynamic environment,” Chief Executive Ramon Laguarta said in a statement.

    Revenue at Frito-Lay North America rose 7%, while it was up 5% at Quaker Foods North America. PepsiCo Beverages North America rose 8%, while Latin America was up 21% and Europe up 2%.

    Revenue for Africa, Middle East and South Asia fell 6%, while Asia Pacific, Australia and New Zealand and China Region’s revenue was up 4%.

    For 2023, the company revised its core EPS guidance to $7.54 from $7.47 previously.

    “For fiscal year 2024, we expect to deliver results towards the upper end of our long-term target ranges for both organic revenue and core constant currency EPS growth,” said the statement.

    The company’s long-term target ranges for both organic revenue growth — 4% to 6% growth — and core constant currency EPS growth– high-single-digit percentage increase– remain unchanged.

    The stock has fallen 11% in the year to date, while the S&P 500
    SPX
    has gained 13%.

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  • Pepsi Stock Gets Rocked by Weight-Loss Drug Fears. Earnings Could Make Shares a Buy.

    Pepsi Stock Gets Rocked by Weight-Loss Drug Fears. Earnings Could Make Shares a Buy.

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    Consumer-staples stocks have gotten hit hard in recent weeks, and hasn’t escaped the carnage. With the steady-Eddie beverage and snack giant set to report earnings on Oct. 10, its stock could be ready to pop.

    Continue reading this article with a Barron’s subscription.

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  • Micron, Peloton, GameStop, Workday, Nike, CarMax, and More Stock Market Movers

    Micron, Peloton, GameStop, Workday, Nike, CarMax, and More Stock Market Movers

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  • Howard Schultz steps down from Starbucks board of directors

    Howard Schultz steps down from Starbucks board of directors

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    Starbucks Corp. on Wednesday said former Chief Executive Howard Schultz is stepping down from its board of directors, capping a nearly 40-year career during which the company grew from a handful of stores in Seattle into a global coffee chain.

    Schultz’s retirement from the board, which ends his involvement in the company’s leadership, took effect Wednesday and was part of a planned transition, the coffee chain said. Schultz stepped down as Starbucks
    SBUX,
    +0.72%

    chief executive in March.

    The company on Wednesday also said that it had elected Wei Zhang to its board of directors, effective Oct. 1. Zhang was most recently a senior adviser to Chinese e-commerce giant Alibaba Group
    BABA,
    -0.75%

    and also held leadership positions at News Corp China and CNBC China.

    Shares of Starbucks were down 0.7% after hours on Wednesday.

    Starbucks said Schultz “will now turn his attention with his wife, Sheri, to focus on a range of philanthropic and entrepreneurial investments to create greater opportunity, accessible to all.” The company noted that the two were co-founders of the Schultz Family Foundation in 1996, and of the emes project.

    Although he was not technically the founder of the coffee chain, Schultz became the modern face of it. Schultz joined Starbucks in 1982 as its director of operations and marketing. After a brief hiatus from the company, he returned in 1987 as chief executive and bought the business with backing from local investors, according to a biography on the Starbucks website. The chain went public in 1992.

    As the chain’s footprint expanded beyond the U.S., Schultz stepped down from the CEO role in 2000 but returned in 2008. He retired from Starbucks in 2018, then came back as interim chief executive and board member last year.

    Over those years, Starbucks has banked on China for international growth — even as that country’s economy remains turbulent following the postpandemic reopening. It also added food and cold and customizable drinks to its menus and built out its mobile-ordering infrastructure.

    The company has branded itself as a progressive employer and a supporter of social justice. But over the past two years, the company, and Schultz in particular, have faced criticism over the handling of employees who were trying to unionize. Union members have accused the chain of unfair labor practices, retaliation for organizing and delaying contract negotiations, leading to deeper scrutiny from lawmakers.

    “We hope this is an opportunity for Starbucks to change course and leave their union-busting behind them,” Starbucks Workers United, the union representing those workers, said Wednesday in a tweet.

    Still, even as inflation has eaten into consumer savings, Schultz said coffee has remained an “affordable luxury” for many customers. And Starbucks management said that younger, loyal consumers and customizable drinks would help sustain demand.

    According to a filing on Wednesday, Schultz will still be connected to the company in other ways. Starbucks said it would amend Schultz’s retirement agreement from 2018 and continue to provide him and his spouse with security services.

    “The security services will be provided for a period of 10 years and will be evaluated on an annual basis,” the filing said. “In recognition of Mr. Schultz’s leadership as the company’s founder and chairman emeritus, the company will also provide Mr. Schultz with the reimbursement of his monthly healthcare insurance premiums.”

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  • C3.ai, GameStop, UiPath, ChargePoint, Yext, BlackBerry, and More Stock Market Movers

    C3.ai, GameStop, UiPath, ChargePoint, Yext, BlackBerry, and More Stock Market Movers

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  • Here’s how many Diet Cokes you’d have to drink daily to get too much aspartame

    Here’s how many Diet Cokes you’d have to drink daily to get too much aspartame

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    A leading global health body has declared that the artificial sweetener aspartame, commonly used as an ingredient in diet soda, chewing gum and vitamins, may cause cancer.

    But the World Health Organization’s report late Thursday also noted that people would have to be exposed to extreme amounts of aspartame — whether through diet, occupational exposure or other means — to be at risk.

    So how much aspartame is too much?

    It’s safe to consume up to 40 milligrams of aspartame per kilogram, or 2.2 pounds, of body weight per day, a WHO and Food and Agriculture Organizations joint committee of experts on food additives said. So, a person who weighs 154 pounds would need to drink nine to 14 cans of, say, Diet Pepsi or Diet Coke per day to exceed that level, assuming there are 200 to 300 milligrams of aspartame in each can.

    “We’re not advising consumers to stop consuming [aspartame] altogether,” said WHO’s nutrition director, Dr. Francesco Branca. “We’re just advising a bit of moderation.”

    The Food and Drug Administration has an even higher daily aspartame-exposure limit: 50 milligrams per kilo of body weight.

    Even heavy aspartame users — Donald Trump, the former U.S. president, for example, drank a reported 12 cans of Diet Coke a day in his White House years — would struggle to consume that much of the sweetener in an average day.

    But consumers should also note that a food being labeled “safe” is not equivalent to its being healthy. There has been plenty of research to suggest that sipping too many sweetened beverages, including diet drinks with artificial sweeteners, may be linked to health problems and elevated risk of death.

    Aspartame is used in products that millions of people use every day, including Diet Coke and Diet Pepsi, Pepsi Zero Sugar and Coca-Cola Zero Sugar, the Mars Wrigley chewing gum Extra and some Snapple drinks, as well as some protein drinks, among thousands of others, by the Calorie Control Council’s count.

    Aspartame was developed beginning in the mid-1960s by Skokie, Ill.–based G.D. Searle & Co., now a Pfizer
    PFE,
    +0.72%

    subsidiary, which branded the sweetener NutraSweet. It secured ultimate FDA approval, after initial hiccups, for use in dry goods and then in carbonated soft drinks in 1981 and 1983, according to the Calorie Control Council.

    The organization that this week labeled aspartame possibly carcinogenic was the World Health Organization’s cancer-research arm, the International Agency for Research on Cancer. The IARC said its aspartame declaration is based on “limited evidence” of cancer in humans, specifically a type of liver cancer called hepatocellular carcinoma.

    What should consumers do with this aspartame news? “At least when it comes to beverages, our message is your best choice is to drink water or an unsweetened beverage,” said Dr. Peter Lurie, executive director of the Center for Science in the Public Interest, which previously nominated aspartame for IARC review.

    More aspartame news on MarketWatch:

    What is aspartame, and is it bad for you? Here’s what health experts say

    Aspartame is possibly carcinogenic, according to WHO’s cancer-research agency

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  • Here’s how many Diet Cokes you’d have to drink daily to get too much aspartame

    Here’s how many Diet Cokes you’d have to drink daily to get too much aspartame

    [ad_1]

    A leading global health body has declared that the artificial sweetener aspartame, commonly used as an ingredient in diet soda, chewing gum and vitamins, may cause cancer.

    But the World Health Organization’s report late Thursday also noted that people would have to be exposed to extreme amounts of aspartame — whether through diet, occupational exposure or other means — to be at risk.

    So how much aspartame is too much?

    It’s safe to consume up to 40 milligrams of aspartame per kilogram, or 2.2 pounds, of body weight per day, a WHO and Food and Agriculture Organizations joint committee of experts on food additives said. So, a person who weighs 154 pounds would need to drink nine to 14 cans of, say, Diet Pepsi or Diet Coke per day to exceed that level, assuming there are 200 to 300 milligrams of aspartame in each can.

    “We’re not advising consumers to stop consuming [aspartame] altogether,” said WHO’s nutrition director, Dr. Francesco Branca. “We’re just advising a bit of moderation.”

    The Food and Drug Administration has an even higher daily aspartame-exposure limit: 50 milligrams per kilo of body weight.

    Even heavy aspartame users — Donald Trump, the former U.S. president, for example, drank a reported 12 cans of Diet Coke a day in his White House years — would struggle to consume that much of the sweetener in an average day.

    But consumers should also note that a food being labeled “safe” is not equivalent to its being healthy. There has been plenty of research to suggest that sipping too many sweetened beverages, including diet drinks with artificial sweeteners, may be linked to health problems and elevated risk of death.

    Aspartame is used in products that millions of people use every day, including Diet Coke and Diet Pepsi, Pepsi Zero Sugar and Coca-Cola Zero Sugar, the Mars Wrigley chewing gum Extra and some Snapple drinks, as well as some protein drinks, among thousands of others, by the Calorie Control Council’s count.

    Aspartame was developed beginning in the mid-1960s by Skokie, Ill.–based G.D. Searle & Co., now a Pfizer
    PFE,
    +0.72%

    subsidiary, which branded the sweetener NutraSweet. It secured ultimate FDA approval, after initial hiccups, for use in dry goods and then in carbonated soft drinks in 1981 and 1983, according to the Calorie Control Council.

    The organization that this week labeled aspartame possibly carcinogenic was the World Health Organization’s cancer-research arm, the International Agency for Research on Cancer. The IARC said its aspartame declaration is based on “limited evidence” of cancer in humans, specifically a type of liver cancer called hepatocellular carcinoma.

    What should consumers do with this aspartame news? “At least when it comes to beverages, our message is your best choice is to drink water or an unsweetened beverage,” said Dr. Peter Lurie, executive director of the Center for Science in the Public Interest, which previously nominated aspartame for IARC review.

    More aspartame news on MarketWatch:

    What is aspartame, and is it bad for you? Here’s what health experts say

    Aspartame is possibly carcinogenic, according to WHO’s cancer-research agency

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  • Consumers are shopping in more stores than ever before to save money

    Consumers are shopping in more stores than ever before to save money

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    Consumers are still showing signs of being highly sensitive to inflationary pressures and are shopping around to maximize their budgets, according to PepsiCo Inc. Chief Executive Ramon Laguarta.

     ‘We’re seeing consumers shopping in more stores than before. They’re looking for better deals. They’re starting to look for optimization. They are going to channels that have better perceived value.’


    — Ramon Laguarta, CEO, PepsiCo Inc.

    Laguarta told analysts on the company’s second-quarter earnings call on Tuesday that consumers are buying more in dollar stores or buying more in bulk or at wholesale clubs.

    “So every segment of the consumer is making adjustments,” he said, according to a FactSet transcript.

    Still, PepsiCo
    PEP,
    +1.89%

    saw better elasticities in the three-month period, he said, referring to consumers’ sensitivity and response to higher prices.

    Like many consumer companies, the snacks and beverages giant has been raising prices to combat its own higher costs in the current inflationary period. But, “we’ve been able to raise prices and consumers stay within our brands,’ he said.

    See: U.S. inflation slows again, CPI shows, as Fed weighs another rate hike

    One supportive factor is low unemployment, said Laguarta. Unemployment is currently low in developed and developing markets and is trending at a record low in Mexico and certain Asian markets, he said.

     “So we’re seeing overall very good consumer behavior, especially when it refers to our categories, and that’s why we raised guidance on our top line and because of the first factor we raised guidance on the bottom line as well,” he said.

    See also: ‘Greedflation’ is replacing inflation as companies raise prices for bigger profits, report finds

    PepsiCo earlier posted better-than-expected earnings for the latest quarter and raised its fiscal 2023 guidance.

    Some of PepsiCo’s more popular brands, including Lay’s, Doritos, Cheetos, and Ruffles, generated double-digit net revenue growth, along with smaller, emerging brands aimed at consumers seeking healthier choices, such as PopCorners, SunChips, Bare, and Off The Eaten Path, said the company.

    The stock was up about 1% Thursday and has gained 2.4% in the year to date, while the S&P 500
    SPX,
    +0.65%

    has gained 16%.

    For more, see: PepsiCo’s stock gains after beating estimates in latest quarter and raising guidance again

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  • 6 Companies That Raised Their Dividends This Week

    6 Companies That Raised Their Dividends This Week

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  • Chegg, Arista, Uber, Pfizer, DuPont, and More Stock Market Movers

    Chegg, Arista, Uber, Pfizer, DuPont, and More Stock Market Movers

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  • PepsiCo Beats Earnings Estimates, Hikes Dividend

    PepsiCo Beats Earnings Estimates, Hikes Dividend

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    PepsiCo


    beat earnings and revenue estimates in the fourth quarter, driven by higher prices. It increased its annual dividend, sending the stock higher in premarket trading Thursday.

    The beverages and snacks giant (ticker:PEP) reported adjusted earnings per share (EPS) of $1.67 on sales of $28 billion. Analysts were expecting EPS of $1.65 on sales of $26.8 billion.

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  • 5 things not to buy in 2023

    5 things not to buy in 2023

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    It’s been a year of contradictions.

    The recession drum beats on, interest rates are rising, and the stock market has taken a tumble, and yet retail sales have risen 6.5% in the last 12 months, trailing a 7.1% increase in the cost of living.

    There are other reasons people should consider cutting back on spending in 2023. The personal saving rate — meaning personal saving as a percentage of disposable income, or the share of income left after paying taxes and spending money — hit 2.4% in the third quarter from 3.4% in the prior quarter, the Bureau of Economic Analysis said.

    There are signs that people are pulling back on certain expenditures.

    That is the lowest level since the Great Recession and the eighth-lowest quarterly rate on record (since 1947). Adjusted for inflation, savings are down 88% from their 2020 peak and 61% lower than before the pandemic, according to government data. The personal saving rate hit 2.4% in November vs. 2.2% in October. 

    Are people buying stocks during a bearish market, and/or have they run out of their pandemic-era savings? Whatever the reasons, more judicious investing and spending decisions seem to be the most prudent approach — especially given the uncertain economic outlook for 2023.

    There are signs that people are already pulling back on certain expenditures. Although retail sales are up on the year, they did decline 0.6% month-on-month in November to mark their biggest decline in almost a year, largely because of weak car sales.

    About those new cars: New-vehicle total sales for 2022 are projected to reach 13,687,000 units, down 8.4% on the year, according to a joint forecast from J.D. Power and LMC Automotive. MarketWatch reporter Philip van Doorn explains all the reasons why you may wish to skip buying a new car in 2023, in addition to their rising prices.

    So what else should you save your money on in 2023? MarketWatch writers give their verdict below.

    SPACs

    During the pandemic, people loved to buy special purpose acquisitions companies, known as SPACs. In 2021, 613 SPACs listed on U.S. stock exchanges through initial public offerings, according to SPAC Insider. The year before, there were 248 SPAC IPOs. There had never been more than 100 of these before in a single year. There were SPACs associated with Donald Trump and Serena Williams. There were so many, that one was called Just Another Acquisition Corp. 

    SPACs exist as a means to take private companies public, and theoretically give these shell companies a faster and less regulatory burdensome means to access public capital. The U.S. Securities and Exchange Commission warned investors last April that so-called advantages of the SPAC process, such as reduced legal liability, may not prove to be so solid if tested in court.

    The SPACs raised money even though they had no commercial operations or business, and tried to use the cash to buy something that did exist. But investors who bought SPACs that merged with private companies since 2015 have suffered losses of 37%, on average, a year after the merger, according to a recent study.  The SPAC and New Issue ETF 
    SPCX,
    +0.37%

    has slipped 12% this year. The frenzy for SPACs has predictably gone bust. But if you see one, just stay away from it.

    — Nathan Vardi

    Crypto 

    There are two main reasons not to invest in cryptocurrency in 2023, and neither has to do with the precipitous drop in value for most of the major coins in the last year, including but not limited to bitcoin
    BTCUSD,
    -1.11%
    ,
    ethereum
    ETHE,
    -2.71%

    and tether
    USDTUSD,
    -0.02%
    .
    Investors have long been conditioned to buy the dip and find value where others fear to tread, and then make money on the upswing. 

    Crypto is different because there’s no correlation to long-held market theories, and buying it amounts more to speculation than to investing. That might seem semantic, but if you look at financial planning holistically, then you treat investing as an exercise in risk tolerance — and crypto is all risk. 

    Which leads to the other main reason to avoid crypto in the next year: If you do buy it, there’s really no safe way to store it. There’s no federal insurance covering exchange failures and little cyber-theft protection for individuals. That leaves you on your own, which is not a good place to be with your money.

    — Beth Pinsker

    Meta Quest headsets

    On the consumer front, if you’re really into virtual reality, there is nothing wrong with jumping on the new Meta Quest two and Meta Quest Pro headsets that were introduced in 2022 by Meta Platforms Inc. 
    META,
    -0.78%
    .

    The problem is that you might feel like you bought a BlackBerry
    BB,
    -3.42%

    phone in early 2007. Apple Inc.
    AAPL,
    -1.40%

    is expected to finally show off what engineers at the Silicon Valley giant have been cooking up in a years-long project to jump into augmented and virtual reality, and consumers are expected to at least get a glimpse at Apple’s attempt this year, if not a chance to buy whatever the company produces. 

    The headsets don’t come cheap: Meta said earlier this year it was raising the price of Meta Quest 2 headsets by $100 to $399.99 (128GB) and $499.99 (256GB). The iPhone’s introduction 15 years ago changed the way people look at smartphones, and Apple’s expected jump into this field in 2023 could leave anyone who spent their money on a Meta Quest headset wishing for a new reality.

    — Jeremy Owens

    Meme stocks 

    Struggling companies with business models that appear to some to be dying and/or struggling do not generally perform well in the stock market. But during the pandemic these companies often had stocks that soared. What drove them was social media sentiment, driven on platforms like Reddit, by a swarm of retail investors. 

    There was video game retailer GameStop
    GME,
    -7.42%
    ,
    movie theater chain AMC
    AMC,
    -8.43%
    ,
    and smartphone dinosaur Blackberry. AMC recently announced the sale of another $110 million in stock, adding to a total that has already exceeded $2 billion since the theater chain got swept up into meme-stock madness. CEO Adam Aron wrote on Twitter that the move put the company “in a much stronger cash position.”

    GameStop recently reported its seventh consecutive quarterly loss and reiterated its goal of returning to profitability in the near term, but analysts have signaled that many challenges lie ahead. During the company’s recent third-quarter conference call, Chief Executive Officer Matt Furlong said that GameStop would be open to exploring acquisitions of a strategic asset or complimentary business if they were available “in the right price range.”

    Buying meme companies like this worked for some in a booming stock market fueled by ultra-low interest rates. But we are now in a bear market with interest rates that are elevated. Corporate fundamentals are back in vogue. So are quaint investment ideas like cashflow. More likely than not, the days of buying meme stocks are over.

    — Nathan Vardi

    Tesla cars

    In recent years, Tesla Inc.
    TSLA,
    -8.25%

    has stood alone as the best option for electric vehicles, while other manufacturers struggled to get production running. But in 2023, there should be many more types of electric cars available, at prices that are expected to trend downward as the year goes along. Teslas range in price from $46,990 for the Tesla Model 3 to $138,880 for the Tesla Model X Plaid. 

    With major manufacturers such as General Motors Co.
    GM,
    -0.73%
    ,
    Ford Motor Co.
    FORD,
    -2.68%
    ,
    Toyota Corp. and Volkswagen
    VOW,
    -0.77%

    VLKAF,
    -1.15%

    jumping into the fray, and young Tesla wannabes like Rivian Automotive Inc.
    RIVN,
    -7.11%
    ,
    Lucid Group Inc.
    LCID,
    -7.24%

    and FIsker Inc.
    FSR,
    -6.19%

     expected to start producing cars, consumers will have many more options for EVs. 

    Meanwhile, Tesla has done little to update the Model 3 since it was introduced in 2017, and has increased prices at a level that Chief Executive Elon Musk has admitted is “embarrassing” for a company that claimed to have a goal of mass-market pricing for EVs. 

    The average price of a new EV is $64,249, while a new gas car is $48,281, according to​​ Liz Najman, a climate scientist and communications and research manager at Recurrent Auto, an EV research and analytics firm focused on the used-vehicle market. After years of not having much choice beyond Tesla for EVs, 2023 appears to be the year that changes.

    — Jeremy Owens

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  • Break it down: Dancers begin charting path to Paris Olympics

    Break it down: Dancers begin charting path to Paris Olympics

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    NEW YORK — Breaking is in Victor Montalvo’s blood. He is a descendant of twin breakers — his father and uncle — who were performing in Mexico long before they taught a young Montalvo to spin on his back.

    Born in Kissimmee, Florida, the 28-year-old who also goes by B-Boy Victor has mastered the foundations of the dance form. He has power. He has the flavor and swagger expected of a diehard b-boy. His movement syncs with the breakbeat flowing from the DJ’s turntables.

    Scribble, chirp, rip, boom, blip.

    He hopes to take breaking further than his relatives ever dreamt, to battle his way to a medal ceremony, when the now-global dance art debuts at the Olympic Summer Games less than two years from now.

    “I feel like I have a really high chance,” Montalvo told The Associated Press.

    He is among dozens of champion b-boys and b-girls — a term for a male or female entrenched in the culture of hip hop — who are charting a path to the 2024 Games in Paris. The International Olympic Committee announced two years ago that breaking would become an official Olympic sport, a development that divided the breaking community between those excited for the larger platform and those concerned about the art form’s purity.

    But after the Red Bull BC One World Final, held earlier this month in the birthplace of hip hop and a short distance from the very streets where Black and Puerto Rican New Yorkers pioneered the art of breaking, the field of Olympic competitors is starting to take shape. The Nov. 12 event also attracted some of the original b-boys and b-girls, as the hip hop community prepares to celebrate 50 years since the culture’s founding in 1973.

    “You never thought that something you were doing for fun was going to go around the world,” said Douglas “Dancin’ Doug” Colón, a b-boy of the first generation of breakers from Harlem who beamed with pride over the dance form’s acceptance into the Olympics.

    Along with Colón, first generation b-boy Trixie sat near a circular stage in the center of Manhattan’s Hammerstein Ballroom. One by one, Red Bull BC One World Final competitors from Canada, China, France, Italy, Kazakhstan, South Korea and Venezuela took to the battle stage. The energy drink beverage company runs the world’s largest breaking competition.

    The OGs offered blessings to their descendants by giving them dap — a friendly gesture of greeting in the Black and Latino communities that communicates solidarity and well wishes to the recipient. Joe Conzo, Jr, a photographer known in the community as “Joey Snapz,” who documented hip hop in the Bronx from its infancy, also sat stageside taking pictures of the Olympic hopefuls.

    “Nothing’s going to change the culture, the culture stays the same,” Colón said. “Even though it’s now an Olympic sport, people back in the hood will still be doing their thing.”

    Victor Alicea, a Red Bull BC One World Final judge, told the AP that judging competitions within the hip hop culture has always been very subjective. But that won’t be the case with the Paris Olympics, where officials will use a newly developed judging system to decide which b-boy or b-girl bested their opponent in one-on-one battles.

    The Trivium judging system, created for the debut of breaking at the 2018 Youth Olympic Games in Buenos Aires, is a digital scoring platform that allows judges to react in real time to breakers’ physical, artistic and interpretative qualities or their “body, mind and soul.” A panel of five judges scores each breaker on creativity, personality, technique, variety, performativity and musicality. The scores can adjust throughout the battle, based on how a breaker responds to their opponent.

    Scores can be lowered if a breaker “bites,” or copies, a set of moves from their opponent. Misbehavior, such as deliberate physical contact with an opponent, and other unsportsmanlike conduct can also lower a breaker’s score.

    “I look for someone that takes over the floor. It’s a battle. It’s not just you dance and then I dance. You’ve got to bring it,” said Alicea, who is also known as B-boy Kid Glyde.

    Montalvo, who was ranked as the world’s top b-boy after a world championship competition in Paris last December, said his path to the Olympics will require intense training. It will also require more winning performances at competitions sanctioned by the World DanceSport Federation, an IOC-approved body administering the battles. Breakers who do well in those events score points that help them qualify for the Paris Games. Olympic qualifiers kick off in September and run through June 2024.

    At the end of the process, 16 b-boys and 16 b-girls will be allowed to compete over two days at the iconic Place de la Concorde, an outdoor public square in Paris.

    That gives Olympic hopefuls lots of opportunities to sharpen their skills for the high stakes battles.

    MEET THE CONTENDERS

    B-BOY VICTOR

    What sets Montalvo apart from other b-boys, he said, is his command of judge-favored foundations of breaking: “toprock” moves, footwork, “downrock” moves done closer to the floor, “power” moves showing acrobatics and strength, along with the classic “headspins,” “windmills” and “freeze” poses.

    “I feel like the foundations are the most important thing,” he said. “I see a lot of dancers doing big moves, but then they don’t have those small details. They don’t know how to get out of those big moves. It’s important to create a story, and the foundations are like creating a story.”

    B-BOY YU-KI

    During a Red Bull BC One quarterfinal round battle against Japan’s Yuki Minatozaki, Montalvo transitioned from a windmill into a downrock move in which his legs moved back and forth so quickly that they looked like turning Double Dutch ropes. Minatozaki responded with a smirk, half-hearted applause and sarcastic thumbs up — all in the spirit of good sportsmanship — before exploding into a headspin and showcasing energetic standing footwork.

    “It feels great that the sport now has a lot more eyeballs on it,” Minatozaki, who goes by B-boy Yu-Ki, told the AP through a translator. The 23-year-old has been breaking since the age of five. He intends to seek a spot in the Paris Games, he said.

    Minatozaki lost his battle against Montalvo, who also went on to the final to defeat Lee-Lou Demierre of the Netherlands, another likely Olympic contender. That victory did not earn Montalvo points toward qualifying for the Olympics.

    B-GIRL INDIA

    India Sardjoe, a 16-year-old breaker from the Netherlands, won the Red Bull BC One World Final b-girl title. She said she planned to focus next on competing in crew battles – this entails a team of breakers competing against another for a group title and bragging rights, reminiscent of breaking’s roots in the Bronx. Sardjoe was fresh off of claiming the top honor at the European Breaking Championships, a WDSF event held in Manchester, England on Nov. 6.

    The Red Bull title is an accomplishment, nonetheless.

    “I had to battle the defending champion, so that’s not nothing,” Sardjoe said. “But I was super happy to battle against her.”

    B-GIRL LOGISTX

    Sardjoe defeated 19-year-old Logan Edra, also known as B-girl Logistx, who won last year’s Red Bull BC One World Final in Gdansk, Poland. Hailing from San Diego, Edra began breaking at age eight, after first training in ballet and jazz. Her father nudged her into hip hop lessons.

    Like Sardjoe and Montalvo, Edra told the AP she will compete in WDSF events over the next year and half for a spot in the Olympics. On Saturday, she competed in the Breaking for Gold Challenge Series in Tokyo and took home a silver medal behind Lithuania’s Dominika Banevič, known as B-Girl Nicka, who won gold.

    “I’m competing against the best of the best,” Edra said. “Because I have such a high standard for myself, I try to out-train everybody. The training is crazy — I’ve got bruises on my elbows and my knees from practicing moves over and over. It’s a lot of commitment because we don’t have as many resources as other sports do.”

    B-GIRL ISIS

    Isis Alexandra Granda Chalen, a b-girl who grew up in Ecuador before moving to the U.S., started young in ballet, folk and contemporary dance. But breaking spoke to her rebellious nature, particularly at a time when she questioned if those other dance forms were aligned with her dreams.

    “The moment that I understood that I have more responsibility for myself, I put more work into breaking and I got the opportunities to be here,” Chalen, 27, said ahead of the Red Bull BC One World Final.

    “Now, we’re going to do this transition, from artists to athletes,” she said of her Olympic dreams. “It’s a big opportunity for every country. I came from Latin America, where there aren’t as many opportunities. But the Olympics are for everybody.”

    B-GIRL SUNNY

    Sunny Choi, a Queens, New York-based b-girl who won the 2022 Red Bull BC One Cypher USA in September, said there’s an accessibility to the art and sport of breaking that will make it a huge draw at the Paris Olympics. She hopes to earn a spot on the U.S. team.

    “We have a lot of diversity in breaking, which is really beautiful about what we do, because there aren’t many financial barriers to entry,” Choi told the AP. “If you have a clean floor and, nowadays, access to YouTube or something where you can learn, and some music, you can just do this on your own.”

    She said her nascent Olympic journey has already required personal and professional sacrifices that initially had her questioning if she wanted to compete at all.

    “I’m one of those all or nothing people,” Choi said. “I’ve done a lot of soul searching to remove some of the mental blocks. I feel like this journey is going to pull out a lot from me and I just need to be ready for that.”

    ————

    Aaron Morrison is a New York City-based national writer and member of the AP’s Race and Ethnicity team. Follow him on Twitter: https://www.twitter.com/aaronlmorrison.

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