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The entire job market is in turmoil, we know, but a new report highlights that it’s worse for this year’s graduating class than for people starting their working lives. Most job seekers say the entire process of finding and then applying for work took much more effort. If your company is looking for fresh, young talent, this news could inspire you to change your own recruiting efforts.
The new study, from the National Association of Colleges and Employers (NACE) and Texas-based recruitment service Indeed, found that on average Class of 2025 graduates sent out 10 job applications for every six that the Class of 2024 sent, HRDive reports. They were also sending out applications earlier, beginning around 6.5 months before graduating, compared to an average of 6 months in 2024. This might suggest they’re conscious of the worsening state of the employment market, but NACE said it thinks the opposite is true.
In a press release accompanying the report, the group noted that the mean number of job offers this year’s graduates received after sending out applications was 0.78, a significantly low figure, and lower than last year’s 0.83 and seriously down from the average 1.13 and 1.14 offers the Classes of 2023 and 2022 landed during the same phase of their life. But compared to last year, graduates were keener to accept these offers: 86.7 percent of seniors who received an offer accepted it, compared to 81.2 percent last year and 85.1 percent in 2023. The differences here are more subtle, but still point to a graduating year that’s slightly keener to secure a job sooner rather than later.
Graduates were, compared to earlier classes, “more likely to say they were unsure about their plans, and more were planning to enter the military, suggesting they were unsure about private-sector employment,” NACE noted. Meanwhile many of this year’s graduating class understand the value of experiential education, and 84 percent of the cohort took part in an “internship, co-op, or other experiential learning program” the report said, also noting that students “overwhelmingly” said internships were the top way to develop their skills.
Curiously, despite other reports suggesting that AI use during the job application process is soaring to the point that recruiters are overwhelmed, fewer than one in three students in the NACE survey said they’d used the controversial tech during the application process, and the report says only 22 percent of employers used the tech themselves during recruiting.
The big lesson for your company here is that the changes in the job market affecting new graduates may impact the business of finding and recruiting new talent. The pool of available candidates may be bigger than expected, and the number of applications you receive for open posts may be up compared to what your HR team has seen in recent years — affecting the time and effort they need to put in to downselect to the final choice.
Meanwhile, a separate report again highlights that the kind of perks you may have to offer to attract Gen-Z workers may be different from those that appealed to older generations of worker. Professional services company KMPG’s new U.S. CEO Timothy Walsh is trying to lure Gen-Z workers to the firm by offering up a new office suite that’s “outfitted with moody lounges and a barista bar,” according to a report at Fortune. Having joined the firm as an intern over 30 years ago, Walsh has seen many aspects of the business change—including the new push for entry-level workers to manage entire teams of AI agents. Refurbished headquarters are an effort to try to attract workers to work in the office more per week, as opposed to strict RTO mandates like those from companies like Amazon and JPMorgan, but they also are designed to facilitate hybrid work setups, since these remain popular.
Walsh is clearly aware of this fact, and also that Gen-Z staff are tending to look for more meaningful job perks than appeal to older age cohorts, as well as employers that facilitate their desire for better work-life balance. All of this could feed into the way you try to appeal to the Class of 2025.
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Kit Eaton
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