ReportWire

Tag: new brand

  • Coming This Fall: New Home Décor Brand Blue Loom Launches Their E-Commerce Website

    Coming This Fall: New Home Décor Brand Blue Loom Launches Their E-Commerce Website

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    Press Release



    updated: Sep 30, 2021

    In light of the past year, it’s clear how important the comfort of our own home can be. That’s why Blue Loom is going to give people the tools to create a sanctuary that will reflect both their style and personality. The East Coast-based home textile brand will offer timeless and original goods for the bedroom, bathroom, kitchen, and table.

    Blue Loom understands that inspiration is everywhere and hopes to never miss a moment. The design team interprets their own unique life experiences and creates goods that have true character. With a focus on artistry, process and originality, Blue Loom strives to fit effortlessly into your life. Launching online October 4, 2021, Blue Loom will begin its journey into homes everywhere.

    The current landscape of home décor retailers seems endless. Blue Loom brings something special: unique, exclusive designs and materials at a price that only comes from working directly with manufacturers, not distributors. The design team forecasts trends globally through their own network, while finding inspiration from within and paying special attention to goods that they’d buy for their own homes. Blue Loom does not simply offer the same brands and styles found everywhere else; they design their own.

    Follow along on social media @blueloomhome and visit blueloom.com starting October 4, 2021 to explore their debut collections.  

    About Blue Loom: 

    Through artistry, process and originality, Blue Loom introduces style and personality at a tremendous value. The in-house design team interprets their own unique life experiences to create goods that have true character. Blue Loom will offer featured basics as well as seasonally fresh textiles for the whole home. Their designers curate exciting and beautiful seasonal collections with exclusive designs. 

    Contact Hailey Yost Hailey@thezestlab.com for affiliate program opportunities. 

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    Source: Blue Loom

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  • Polyform Products Inc. – the Sculpey Brand Gets a Facelift

    Polyform Products Inc. – the Sculpey Brand Gets a Facelift

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    Press Release



    updated: Mar 12, 2020

    Polyform Products is excited to announce that the Sculpey brand has gotten a refresh. After having the current look for over ten years, Sculpey debuts a fresh, clean, streamlined look in its packaging and website.

    The goal was to create a cohesive look, which brought all of the brands together under the current Sculpey name while still keeping the essence of Sculpey brand. There is a lot of noise in the retail aisle, and the new packaging look allows for an easy connection from the sub-brands to the larger Sculpey brand. This helps the consumer experiment with all of the different Sculpey products.

    Each sub-brand has its own signature color that complements the updated purple color that was kept to connect to Sculpey’s brand history. The distinct sub-brand colors show the product range and facilitates shopping. The white color nicely showcases all the clay colors and products; it is also a “blank canvas” reference, reflecting endless possibilities for all craft projects. A few of the brands were renamed – EZ Shape is now Sculpey Non-Dry™, Model Air is now Sculpey Air-Dry™ and Pluffy is now Sculpey Bake Shop Light™. All of the tools, cutters and molds are now under the Sculpey Tools™ brand name.

    Polyform’s emphasis on being a source of inspiration and innovation for crafters is exemplified in their new tag line – “Sculpey, Where creativity takes shape!” This language speaks to Sculpey’s mission of inspiring and empowering people to realize their creative potential through inspiration, education and high quality products.

    “Our goal was to create a cohesive family of items that would weave the story of their features while all playing under the larger Sculpey brand. We want a new person walking up to the clay aisle to be able to instantly see the connection and understand the Sculpey brand. I think we achieved this and cannot wait for customers to see our new look in stores,” said Steve Seppala, CEO Polyform Products.

    To check out the new look and website visit www.sculpey.com

    About Polyform Products Company

    Founded in 1967, Polyform Products Inc. encourages creativity with innovative clays, helpful tools, technique tutorials and projects to inspire and excite. Polyform produces and distributes oven-bake clays that stay soft until baked in a home oven. The award-winning family of Sculpey oven-bake clays, manufactured in Elk Grove Village, Illinois, sets the standard for polymer clay and can be used to create beautiful home décor, jewelry, paper craft embellishments, seasonal and sculpting projects. Sculpey – Where creativity takes shape! For more information, visit www.sculpey.com.

    Polyform Products Inc.
    1901 Estes Avenue, Elk Grove Village, Illinois 60067

    CONTACT INFORMATION:

    Jennifer Courington
    Jcourington@polyformproducts.com
    (847) 427-0020 ext. 133

    Source: Polyform Products / Sculpey

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