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Tag: National Entrepreneurship Month

  • Founder of 30-Year-Old Dogfish Head Brewery Says Every Great Business Shares These 3 Traits

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    Every longterm successful business boils down to three C’s, said Dogfish Head Brewery founder Sam Calagione: commerce, creativity, and community building.

    But being good at all three doesn’t mean that one person does it all.

    “The most successful entrepreneurs that scale their businesses, the key trait that they share is humility in recognizing which hats they wear well,” he says, “and then having the wherewithal and the humility to say, ‘OK, that hat doesn’t fit me so well. I better find someone with complimentary super powers to join our company on our journey.’”

    Calagione, speaking with Inc. for National Entrepreneurship Month (watch the full interview below), says he’s learned that he’s a great creative leader in terms of being transparent with his team. He says Dogfish has a rule that they call, “discuss the undiscussable.”

    “Anyone on any level of the org chart can ask anyone a question without retribution for their jobs if they don’t think something should be done the way it has,” he says.

    But he’s aware that he doesn’t excel in managing people and keeping them on task. So instead of trying to do both, he looked for young leaders who held the skills he didn’t, and encouraged them to join his company. 

    In 1999, around four years after he and his wife founded the brewery, Calagione said they got into a rhythm of “firing on all three of those cylinders [3 C’s] in synchronicity.” 

    The balance led them to one of their standout moments, when they developed their Midas Touch ale created from archeological ingredients found in drinking vessels in an ancient tomb in Turkey. It’s now recognized in the Smithsonian along with the Wright Brothers’ plane. 

    From that point, the company grew by double digits every year until 2015.

    The Leadership Playbook: Becoming the Leader Your Business Demands

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    Ava Levinson

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  • This Restaurateur and ‘The Bear’ Producer Says Every Entrepreneur Needs to Follow 3 Rules to Get People’s Attention

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    Business leaders should follow three steps to make sure people listen to their stories, said Will Guidara, author, co-producer of The Bear, and former co-owner of Eleven Madison Park. 

    Write your story like you talk to the people in your life.

    Guidara, speaking on an Inc. panel for National Entrepreneurship Month, said he notices when someone sounds entirely different when speaking out loud than they do in written communications for their business. 

    “They’re almost trying to impress their customers with their professionalism as opposed to connect with their customers through their humanity,” he said. 

    Instead, he recommends speaking in the voice you would use if you were speaking to someone you cared about. There’s certainly a line of professionalism to maintain, but that doesn’t mean you should become a version of yourself that isn’t genuine.

    Say less, and say it more impactfully. 

    Way too often, people are desperate to tell their audience every detail that they never get to the important part, Guidara said. 

    “The more brief you are in articulating an idea, the more likely it is that people will consume all of the information you’re trying to convey,” he said.  

    Your customer is the protagonist.

    You are not the protagonist, Guidara said. Your customer is. Write the story with that in mind.

    Entrepreneurs can control the stories that are told about them, too.

    He said staff at Eleven Madison Park went out of their way to do things for guests that may have seemed unreasonable. Like grabbing a guest the street hot dog they were hoping to try before they rush to the airport, for instance.

    “You can control what stories people tell if you give them stories that are good enough to tell,” Guidara said. 

    From Vision to Voice: How to Tell Your Story

    The early-rate deadline for the 2026 Inc. Regionals Awards is Friday, November 14, at 11:59 p.m. PT. Apply now.

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    Ava Levinson

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  • This CEO Nailed the Key to Winning in the Attention Economy With 1 Word

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    Sheila Lirio, CEO and cofounder of Ohai.ai says that authenticity is central to capturing people’s attention in today’s world. 

    While marketing used to revolve around television ads and then targeted search traffic, Lirio says we’re in new territory. 

    “Now where we’re moving is actually a blend of creativity, because now it’s a creator economy of authenticity that’s coming out,” she said on an Inc. panel for National Entrepreneurship Month (watch the session below).

    “Being able to tell stories like we did previously in the broadcast generation of ads, and then layering in the ability to actually measure that with data.”

    The landscape is constantly morphing, meaning founders need to be agile and prepared to evolve their marketing strategies, she says.  

    Ohai recruits influencers to help form an authentic connection with its audience. Lirio says the tactic has been extremely successful. 

    “It’s about resonance now,” she says. “It’s the authenticity that says, ‘Look, this is something that, I have a brand actually see me for who I am, address the need that I have, that allows me from my heart to convey to my community with authenticity that I believe in this brand.” 

    She says it’s super important that every product and brand builds that connection to make sure that the community has that authentic buy in. 

    “There’s an intrinsic, natural, authentic way that creators care about their community and want to help them,” she says, “and that’s a natural way for Ohai to actually convey that we can address their needs.”

    Winning in the Attention Economy: How Brands Capture and Convert Today

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    Ava Levinson

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