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Tag: national coffee day

  • Which Starbucks in Atlanta are closing and why?

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    The Starbucks at 100 Peachtree Street (above) is also across the street from a Georgia State University building. Students could often be seen working at the indoor and outdoor tables. Photo by Donnell Suggs/The Atlanta Voice

    In Atlanta, it seems like there’s a Starbucks on every corner, but on National Coffee Day, that expectation is shifting. The multinational coffeehouse chain recently announced that it would be shuttering the doors of hundreds of stores. 

    In a statement on Sept. 28, Brian Niccol, the Starbucks chairman and chief executive officer, said they’d been reviewing their North American coffeehouse portfolio to identify and close underperforming stores. The restructuring is part of a “Back to Starbucks” plan focused on returning to its roots through a simplified menu, an elevated store experience, and a redesign.  

    “During the review, we identified coffeehouses where we’re unable to create the physical environment our customers and partners expect, or where we don’t see a path to financial performance, and these locations will be closed,” Niccol said.  

    Coffeehouses scheduled to close were notified last week. In Atlanta, those closures include the location on the lower level of the Equitable Building at 100 Peachtree Street, 21 14th Street, and 1870 Piedmont Avenue. The closure of over 400 stores will impact “non-retail partner roles,” resulting in 900 corporate layoffs. In the statement, Niccol shared that they are “working hard to offer transfers to nearby locations where possible” and will offer severance packages for partners they can’t immediately place.

    The decision comes after Starbucks reported a decline in sales for six consecutive quarters as of July 2025.

    Born and raised in Brooklyn, New York, Donnell began his career covering sports and news in Atlanta nearly two decades ago. Since then he has written for Atlanta Business Chronicle, The Southern Cross…

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    Donnell Suggs

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  • What Your Coffee Says About You

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    It’s National Coffee Day, which means you’ve probably already got your go-to order in hand. But here’s the thing — your favorite cup of coffee may actually say a lot more about you than you think.

    Dutch Brothers Coffee recently released a personality profile that breaks down the quirks, habits, and even zodiac signs of coffee drinkers based on how they take their brew. Whether you drink it black, add a little sugar, or pour in some milk, your order might just be your personality in a cup.

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    Black Coffee Drinkers: The No-Nonsense Crew

    Black coffee has long been the badge of the serious, straightforward drinker. No frills, no foam, no caramel drizzle — just caffeine and character. And the stats back it up:

    • Black coffee drinkers most likely to be introverts — 52%
    • Black coffee drinkers are morning people — 53%
    • Black drinkers are dog people — 45%
    • Black coffee drinkers are light sleepers — 43%
    • Law and Order — black coffee are biggest fans 46%
    • 48 percent of black drinkers are always on time — most of drinkers
    • Black drinkers most likely to be Taurus
    • Black coffee favors winter

    If you’re picturing yourself in this group, chances are you’ve already been up since dawn, walked the dog, and probably caught the latest Law and Order rerun before anyone else even brewed a pot. Black coffee people aren’t just punctual — they’re dependable. And yes, apparently they’re also heavily represented in the Taurus camp. Steady, reliable, maybe a little stubborn. Sounds about right.

    Black with Sugar: Sweet but Still Strong

    For those who take their coffee black but add a spoonful of sugar, it’s like saying, “I want the caffeine kick, but I’m not here to punish myself.” These drinkers lean into balance — a little edge, a little sweetness. According to the Dutch Bros breakdown:

    • Black with sugar are dog people — 38%
    • Black with sugar are average sleepers — 49%
    • Marvelous Mrs. Maisel — black with sugar are biggest fans 40%
    • Black with sugar most likely to be Taurus

    This group is still grounded — still Taurus territory — but with a softer side. They’ll stay up late binging The Marvelous Mrs. Maisel, fall asleep at a reasonable hour, and probably still hit snooze once or twice before the morning commute.

    Coffee with Milk: The Social Sippers

    Now, let’s talk about the creamers, the oat-milkers, the almond latte crowd. Coffee with milk is the order of choice for extroverts, night owls, and the binge-watchers who are always ready to talk about their latest show obsession. The numbers tell the story:

    • Extroverts were most likely to take their coffee with milk — 35%
    • Coffee with milk fans are equally morning/night people — 49%
    • Deep sleepers are most likely to be coffee with milk (20%) or coffee with milk and sugar (19%)
    • Big Little Lies — coffee with milk are 49% more likely to watch than black drinkers
    • Games of Thrones — coffee with milk are biggest fans 58%
    • Coffee with milk most likely to be an Aries

    This group is living proof that coffee isn’t just about function — it’s about community. They’re the folks who will happily grab a latte at 10 p.m. and still crash like a rock. And if you need someone to debate whether Big Little Lies was better than Game of Thrones, this is your crew. With Aries in the mix, it makes sense: bold, outgoing, and maybe just a little dramatic.

    What It All Means

    At first glance, it’s easy to laugh off the idea that your coffee order could predict your personality. But there’s something to it:

    • Black coffee drinkers keep it simple, punctual, and consistent.
    • Black with sugar fans balance strength with a touch of comfort.
    • Coffee with milk drinkers bring the social energy and love to binge-watch the big shows.

    Coffee is ritual. It’s the way you start your morning, the comfort you reach for on a long afternoon, or the companion on a late-night project. The way you take it may not define your destiny, but it does paint a picture of who you are when nobody’s looking — or when you’re just trying to wake up.

    Final Sip

    So next time you order, think about what your cup says about you. Are you the no-nonsense black coffee drinker who’s always on time? The black-with-sugar type who needs a little sweetness to balance the day? Or the milk-and-latte lover who’s ready to chat about the latest HBO hit?

    Either way, on National Coffee Day, raise your mug high. Your coffee isn’t just keeping you awake — it might be telling your story.

    Jim O’Brien is the Host of “Big Jim’s House” Morning Show at 94.7 WCSX in Detroit. Jim spent eight years in the U.S. Naval Submarine Service, has appeared on Shark Tank (Man Medals Season 5 Ep. 2), raised over two million dollars for local charities and is responsible for Glenn Frey Drive and Bob Seger Blvd in the Motor City. Jim’s relationship with Classic Rock includes considering Bob Seger, Phil Collen from Def Leppard, Wally Palmer of the Romantics and many others good friends. Jim writes about ‘80s movies, cars, weird food trends and “as seen on TikTok” content.

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    Jim O’Brien

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