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  • After years of American growth, has F1's U.S. fandom plateaued?

    After years of American growth, has F1's U.S. fandom plateaued?

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    As Donny Osmond sang the opening notes of “Star-Spangled Banner,” wearing a Las Vegas Grand Prix letterman jacket, the Sphere illuminated red, white and blue against the night sky.

    Formula One was minutes away from its third race of the year in the United States, following Miami and Austin. As Osmond’s voice built to a crescendo, the sport’s powerbrokers stood proudly at the front of the starting grid, the 20 cars and hundreds of VIP guests behind them.

    Not long ago, the sport’s future in the United States had looked bleak; even one race a year seemed a stretch for a market that F1 had tried repeatedly and failed to crack. Now it was about to race down the Las Vegas Strip.

    “I couldn’t fully understand when I went to NFL and NBA games, seeing how passionate the Americans are about sport, how they hadn’t yet caught the bug,” Lewis Hamilton, the seven-time world champion, said.

    “It’s been really, really amazing to see a large portion of the country is now speaking about it.”

    F1 has rocketed in the United States over the last five years. It has three American races, an American driver and an American team. For the city of Las Vegas to invest so heavily — and tolerate so much disruption — to host a grand prix is indicative of F1’s heightened relevance.

    But as F1 bet big on America for 2023 and beyond, there were signs that growth has plateaued.


    Prior to Liberty Media’s acquisition of F1 in 2017, the sport’s history in the United States had not been an especially happy one. It made repeated attempts to capture the sports-mad market, establishing races in Watkins Glen, N.Y., Phoenix, Long Beach, Calif., and even the parking lot of Caesars Palace in Las Vegas. Each time, it failed to take hold. Fans were passionate but small in number, never reaching heights that could be sustained. Even races at the heart of American motorsport, the Indianapolis Motor Speedway between 2000-07, couldn’t offer the long-term home F1 craved.

    And when F1 appeared to secure that footing from 2012, with its first permanent U.S. facility at the Circuit of The Americas (COTA) in Austin, Texas, uncertainty grew with funding cuts and dropping attendance. By the mid-2010s, an America-free F1 calendar was a very real prospect.

    From 2017, things quickly changed. Liberty, an American company that also owns MLB’s Atlanta Braves, placed a fresh focus on growth. Netflix’s “Drive to Survive” fueled a renewed hunger for F1 in the United States. When the Austin race returned in 2021 after two years away due to Covid-19, COTA drew a record crowd of 400,000 amid the height of Hamilton’s title fight against Max Verstappen. That grew to 440,000 in 2022.


    The three U.S. races now have solid foundations and their own identities and are locked in for the long term. (Mark Thompson / Getty Images)

    “Even just going to your son’s football practice or your nephew’s baseball game, people are actually talking about F1 now in the stands, as if it’s another American sport,” said Renee Wilm, the CEO of the Las Vegas Grand Prix.

    “Five or 10 years ago, I don’t know that your average sports fan in America could have named three drivers in F1,” added Tom Garfinkel, the CEO of the Miami Dolphins and managing partner of the Miami Grand Prix.

    “What’s most exciting about it to me is there are a lot of young people in the United States falling in love with the sport. That’s very positive for the future of the sport in America.”

    But Wilm said F1 had to maintain a balance, “creating that newfound loyalty between our new fans while also continuing to embrace our legacy fans. Because I don’t want our legacy fans to get lost in this new narrative that we’re building around North America.”

    Las Vegas in particular, the first race to be promoted and organized by F1 itself, drew criticism for high ticket prices that effectively limited access to the wealthy. Fans who attended Thursday night’s sessions were left with a sour taste when they were forced to leave before the delayed second practice had begun, in some cases spending over $1,000 on a ticket to see only eight minutes of action. They received a $200 merchandise voucher as compensation.


    While attendance at live events stayed relatively strong in 2023, American TV ratings tumbled a bit. According to ESPN, which broadcasts the races, 2023 ended as the second most-watched F1 season on U.S. TV, drawing in an average of 1.1 million viewers over the 22 races. While that’s almost double the 554,000 average recorded in 2018, the final season before “Drive to Survive” debuted in spring 2019, it marked a 9.1 percent drop from 2022.

    The US Grand Prix at COTA also recorded a small fall in the attendance, from 440,000 to 432,000. Miami reported an increase from 240,000 to 270,000 over its weekend after increasing its capacity, claiming both races sold out. It plans another small rise for the 2024 race as a result. Las Vegas reported a crowd of 315,000 over four days, including the opening ceremony.

    A plausible explanation for that apparent drop in interest was the lack of competition at the front of the grid. Verstappen’s record-breaking domination, winning 19 out of 22 races, while spectacular, was an understandable source of frustration for fans. Those who fell in love with F1 through 2021, a championship that went down to the final lap of the final race, haven’t experienced anything close to that since.

    By emphasizing driver personalities over the details of what happened on the track, “Drive to Survive” helped American fans connect with a European-heavy sport in a way that doesn’t rely on fantastic racing action. It has also led to more diverse F1 fan demographics, far younger and more female than ever before. A 2021 global survey of F1 fans reported that more than 18 percent of respondents were women, up from 10 percent in 2017.

    “We have, more than ever, fans of the drivers themselves and the personalities, all the way down the grid,” said Bobby Epstein, COTA’s chairman.

    But no matter how invested fans are in the people, they still want a good sporting show. “We have to continue to work on making sure we’re having close racing,” said Hamilton, once Verstappen’s title rival. “Because I think you’ve seen the social engagement drop a huge amount this year. It’s obviously heavily impacted (by) competition. People want to see that.”

    LAS VEGAS, NEVADA - NOVEMBER 18: A general view of the national anthem prior to the F1 Grand Prix of Las Vegas at Las Vegas Strip Circuit on November 18, 2023 in Las Vegas, Nevada. (Photo by Alex Bierens de Haan/Getty Images for Heineken)


    The Las Vegas Grand Prix capped off a banner year for F1 in the U.S. (Alex Bierens de Haan / Getty Images for Heineken)

    Domination is commonplace in F1. Between 2014-20, Hamilton won six titles in seven years for Mercedes. Before that, Sebastian Vettel won four straight championships for Red Bull. In the early 2000s, Michael Schumacher and Ferrari swept five straight years.

    But what sets Verstappen’s domination apart (along with the record-breaking numbers) is that it was not supposed to be possible.

    F1 has made big changes to its rulebook in recent years to create closer competition between teams, including the $145 million cost cap introduced in 2021 and the car design changes for 2022. While there was intense competition through the rest of the grid — six teams finished a race in the top three last year, and Mercedes and Ferrari’s battle for second went down to the final race — Verstappen’s strength gave each weekend an air of inevitability.

    Toto Wolff, Mercedes’ team principal, thought F1’s viewership numbers were still “strong” and pointed to most races being sold out. But he acknowledged the importance of competition at the front to stop fans turning away, and said the onus was on Red Bull’s rivals to make it happen.

    “If the spectacle is not good, our fans are going to follow us less,” Wolff said. “Of course, there is the risk that people are going to say, ‘Well, I know the result anyway,’ like it happened to us with Lewis. We’ve just got to do a better job.”

    Red Bull doesn’t expect to have a clear run for too long. Its chief, Christian Horner, warned the team already has “diminishing returns” with its car design going into 2024, and said its 2023 success will not be repeated in our lifetimes.

    “History dictates that with stable regulations, there will be convergence,” Horner said. “And we’re acutely aware of that.”


    Even if Mercedes, Ferrari and others make the gains to create an open, compelling championship fight, replicating the staggering rise in interest since Liberty’s takeover will be difficult. It was growth borne of a unique set of conditions: “Drive to Survive” was new and novel. Covid-19 kept everyone indoors, allowing curious fans to binge the show and get hungry for the real thing. When fans could finally return to the races, F1 delivered one of the closest title battles in its history.

    “We’re already at a good point, so a plateau would be great,” said Epstein. “A rise above (each) year would be even better. But I don’t think you’re going to see the meteoric growth continue until you have a couple more ingredients. I think one would be, certainly, a track battle with an American driver vying for first.”

    Americans love a winner. And while there is now an American driver on the grid in Williams Racing’s Logan Sargeant, he scored just one point last year and finished 21st in the championship. An American has not won an F1 grand prix since Mario Andretti at the 1978 Dutch Grand Prix.

    To have a leading American fighting for podiums, wins and championships could be a big evolutionary moment for F1. While the personality-led fandom has worked so far, marrying that with success on the track could be a major breakthrough.

    MIAMI GARDENS, FL - MAY 08: Fans occupy the track near the podium after the first running of the Crypto.com Miami Grand Prix on May 8, 2022 at the Miami International Autodrome in Miami Gardens, Florida. (Photo by David J. Griffin/Icon Sportswire via Getty Images)


    The Miami GP in May marked the start of Max Verstappen’s record streak of 10 straight victories. (David J. Griffin / Icon Sportswire via Getty Images)

    “Americans — and maybe it’s like that anywhere, but more so in this sport — you’re going to root for your guy to win,” said Epstein. “You don’t build the same excitement and passion around not being competitive, simply because he’s from this country.”

    Garfinkel was less certain what a winning American would do for F1. “It would certainly be a great thing, (but) I don’t know that it’s paramount to the success or the fandom,” he said. “The fandom has grown substantially without that, and there’s a lot of compelling stories.”

    One thing he thought could spike interest in the U.S. would be a greater manufacturer presence. In 2026, Ford will return to F1 in a new partnership with Red Bull, whose power units will carry the blue oval badge. GM’s Cadillac also plans to build its own engine starting in 2028. “It’s certainly great that those companies are investing in F1 and see the value,” Garfinkel said.

    Cadillac’s F1 plan hinges on another legendary name in American motorsports. Michael Andretti — Mario’s son — plans to form an all-American F1 team, joining the grid in either 2025 or 2026 with at least one American driver. Andretti’s entry bid has already been approved by the FIA, but requires a green light from F1 to go ahead. Thus far, the reception from F1 and the existing 10 teams has been lukewarm. They claim expansion could destabilize the current grid, and also question whether Andretti would boost F1 in America, given Haas already races under the American flag.


    The buzz of the Las Vegas race, even after a rough start, gave F1 the mainstream reach it has long coveted with coverage in Vogue, a skit on Jimmy Kimmel, and even a story in The New York Times’ wedding section. The race itself drew an average of 1.3 million viewers on ESPN — 130,000 more than Austin — despite the 1 a.m. Eastern start time.

    Zak Brown, McLaren’s CEO, said F1 has “a lot of room for growth” in the United States. He believes Las Vegas works globally and said the upcoming Apple film starring Brad Pitt, which is being filmed at grand prix weekends, should “have a big impact” in North America.

    “I don’t see any reasons why the sport can’t just go from strength to strength,” Brown said. “If you look at the size of our TV ratings compared to the major sports in North America, there’s a lot of room for growth. So I’m quite bullish on Formula One globally, and specifically in North America.”

    Hamilton is heavily involved in the writing and production of the Pitt movie, and F1 helped by setting up an 11th garage for the fictional team while allowing the car to complete laps during the race weekend.

    “We do have to continue to grow, and I think the movie particularly is going to help do that,” Hamilton said.

    A dip in TV ratings and a leveling off of grand prix attendance is far removed from F1’s previous boom-and-bust relationship with the United States. All three races have solid foundations and their own identities and are locked in for the long term: COTA until 2026, Miami until 2031, and Las Vegas for the next decade.

    “If F1 wants to grow in the United States, you have to invest in it, which (Liberty is) doing,” Garfinkel said. “I would expect that investment to continue, which means I would expect (the growth) to continue.”

    (Lead image: Getty; Dan Istitene-F1, Mark Thompson, Clive Rose / Getty Images; Design: John Bradford / The Athletic)

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    The New York Times

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  • Experience meets raw speed: How Red Bull polished ‘rough diamond’ Verstappen

    Experience meets raw speed: How Red Bull polished ‘rough diamond’ Verstappen

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    Through his success in 2023, Max Verstappen delivered the most dominant season by a driver in Formula One history.

    At times, races looked like a foregone conclusion before they’d even started. The hope stirred by a close qualifying would quickly fade when Verstappen got into his groove in the race.

    He didn’t just beat his previous record of 15 wins in a season from 2022, he destroyed it with 19 victories in 22 races — and over 1,000 laps led.

    “When you look back at the season that he’s had, particularly across the different challenges of the different venues, circuits, conditions, he’s been just phenomenal this year,” said Christian Horner, Red Bull’s team principal.

    A combination of factors made Verstappen’s season possible, be it Red Bull producing such a strong car in the RB19, teammate Sergio Pérez’s struggles, and the lack of sustained threat from rival teams.

    But 2023 also marked another step in Verstappen’s evolution. His raw speed and “extremely rare, natural talent”, to quote his race engineer, Gianpiero Lambiase, matched with a growing experience that made him almost impossible to beat in 2023.

    It was something Horner quickly noted after Verstappen clinched his third title in the Qatar sprint race with six grands prix to spare. “He’s always had the speed from the moment he sat in the car,” Horner said. But speed alone doesn’t make a champion.

    “He arrived in Formula One as quite a rough diamond. He’s now a very polished diamond. He’s maintained all those raw attributes that he had, but now brings experience to couple with that.”


    Max Verstappen made his F1 debut at 17 years old in 2015, the youngest driver in the sport’s history. (Clive Mason/Getty Images)

    That “rough diamond” landed in F1 off the back of only one year in single-seater racing. Verstappen had already fast-tracked from go-karts to Formula Three, where his performances quickly drew interest from all the front-running F1 teams. Only Red Bull was prepared to get him straight into F1 for 2015, starting out with its sister team, Toro Rosso (now AlphaTauri). At 17, Verstappen became F1’s youngest ever driver.

    Four races into Verstappen’s second season, Red Bull had seen enough: Daniil Kvyat’s struggles prompted it to promote Verstappen to its senior squad and send Kvyat in the opposition direction. It was deemed a huge leap for the young Dutchman — only for him to win on his Red Bull debut in Spain.

    “This rough diamond turned up and won his first race. He didn’t take much polishing, did he?” Paul Monaghan, Red Bull’s chief engineer, told The Athletic. “It wasn’t bad from the outset.

    “What I saw in Max when he first arrived was a very driven, determined young man with a huge amount of self belief. Sometimes people may perceive that as arrogance, but it’s not. It’s confidence and self belief. And my goodness me, he’s got the talent to back it up.”

    That confidence turns into an expectation for nothing but the best — both from the team around him, and himself.

    “He doesn’t leave anything on the table, he wants it all,” Horner said in Qatar. “That drives and motivates the team internally. He is relentless in his pursuit of performance, and he doesn’t just want to win. He wants to dominate.”

    From winner to champion

    There was a time when the idea of Verstappen winning so many races in a season seemed far-fetched. Prior to 2021, victories were a rarity, not the norm. Mercedes and Ferrari’s advantage over Red Bull meant there were few opportunities for Verstappen to challenge for top spot, limiting him to 10 wins from 2016 to the end of 2020 – as many as he won consecutively between May and September this year.

    It was all part of the learning curve. Verstappen’s fierce fight for the 2021 title with Lewis Hamilton boiled over on numerous occasions, eventually being settled in controversial fashion on the last lap of the last race of the season. The intensity of that championship undoubtedly played a part in Verstappen’s growth.

    His father, Jos Verstappen, has been there for every step of the journey. He agreed that the “experience makes him better”, and although he had not seen any great change in his son, he doubted such a dominant year would have been possible a few years ago.

    “It’s the same Max as three or four years ago,” Jos said in Qatar. “The only difference is he has a fantastic car around him. He knows the people that he works with, and I think that makes it look easy.

    “But you still have to be there every weekend, and the details make the difference. For me, if he had this car four years ago, I wouldn’t say he would win another 10 races (in a row). But for sure, he was very close to what we have seen now.”

    MONTMELO, SPAIN - MAY 15: Max Verstappen of Netherlands and Red Bull Racing celebrates his first F1 win on the podium with Kimi Raikkonen of Finland and Ferrari and Sebastian Vettel of Germany and Ferrari during the Spanish Formula One Grand Prix at Circuit de Catalunya on May 15, 2016 in Montmelo, Spain. (Photo by Clive Mason/Getty Images)


    On his Red Bull debut in 2016, Verstappen clinched his first F1 victory. (Clive Mason/Getty Images)

    Verstappen’s confidence behind the wheel extends to all his interactions with the Red Bull team. Besides what Monaghan described as “the occasional verbal volley” on the radio — hardly a sign of tension, more of the strength of the relationship — there has also been another level of self assurance and calmness this year.

    “Listen to his radio messages: ‘What’s the gap, what’s this, what’s that, what are the switch changes?’” Monaghan said. “It’s all just taken with driving as quickly as anybody on the track, and it’s just easy. That’s what I see in him. Out of the car, he seems more relaxed to me.”

    Beneath it all, there is the unwavering, unrelenting desire to win. Even through the final six races of the season, when he could have let up after sewing up the championship, Verstappen did not miss a beat. As he put it after the season finale in Abu Dhabi: “Winning is great. Why would I not want to win?”

    The evolution of Verstappen into such a dominant driver has put him into the same conversation as the all-time greats, even at the tender age of 26. In the past two seasons, Verstappen has gone from 20 victories to 54, leaping from tied for 17th on the all-time wins list to third, with only Michael Schumacher (91) and Hamilton (103) ahead of him. At this rate, both are within his sights before his Red Bull contract is up at the end of 2028.

    “He appreciates the history of the sport, and he respects the records that are there,” Horner said.

    “A big percentage of his race wins have come in the last two or three years. It really depends on us if we’re able to provide him the tools as well. They’re massive numbers. (To) Lewis, he’s only halfway there in certain respects.

    “But he has a lot of racing ahead of him.”

    (Lead image of Max Verstappen in 2023: Beata Zawrzel/NurPhoto via Getty Images)

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    The New York Times

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  • F1 may have won in Las Vegas – but changes are needed for next year

    F1 may have won in Las Vegas – but changes are needed for next year

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    Keep up to speed with all our coverage from the Las Vegas Grand Prix right here. 

    LAS VEGAS — Midway through his post-race interview, Oscar Piastri paused as the huge fireworks display over the Las Vegas Strip interrupted his train of thought.

    “Jesus Christ…” he said, the noise turning everyone’s heads towards the sky. He deadpanned: “Welcome to Las Vegas.”

    Even as F1 ended its Las Vegas weekend on a high note with one of the most exciting races of the season, a three-way fight for the win that went down to the closing stages, there was no escaping the significance of the off-track show.

    It had been a point of contention for many. Max Verstappen, the eventual race winner, had railed against F1’s Las Vegas race being “99 percent show, one percent sporting event” as early as Wednesday. While some drivers understood the need to embrace the spectacle, they still had a job to do, a race to win, 25 points to fight for. That was their focus.

    This was always the dichotomy of the Las Vegas Grand Prix. F1 long planned for this to be so much more than one more race, building it up as one of the greatest spectacles in global sport. Ironically, this actually was one of the more exciting races of the 2023 season, thanks to that thrilling late fight and action throughout the field. To get exciting competitive action, something largely outside of F1’s control, was something nice to have, not a must-have.


    After a rough start to the weekend, fans enjoyed a terrific race Saturday night. (Rudy Carezzevoli/Getty Images)

    It was not a straightforward race weekend by any means. No new races are. But no new races have half a billion dollars spent making them happen. In true Las Vegas style, the stakes were raised.

    Walking to the grid on Saturday evening, there was a sense of excitement and nervousness typically reserved for title deciders. After 18 months of preparations and hype building, it was time for F1 to deliver. The chips were down.

    What followed ticked all the boxes for a great F1 event. The neon signs along the illuminated Strip made for a spectacular visual. The race itself had a close battle for the win and lots of overtaking, a rarity on a street track. Fears about the cold temperatures making the tires impossible to manage were largely unfounded, even if it was tricky on the run to Turn 1 and on the restarts following the safety car periods when the tires had cooled down.

    The track pleasantly surprised the drivers. The layout looked quite simple and may have been compared to an upside-down pig. But the profile of the corners and particularly the long DRS zones meant there were lots of overtaking opportunities.

    “I did not expect to have that much fun in the race,” admitted Charles Leclerc, whose successful lunge on Sergio Pérez lit up the last lap. “I’m sure it was a good one to watch. I’ll make sure I watch that one back.” George Russell said it was “surreal” being in Las Vegas, but that the track was “a lot better to drive than anticipated” and had “quite a lot of character.”

    That does not mean there are no changes required for the future. Because there are big things that must be addressed.

    Changes needed

    Although it provided good racing, the circuit needs work. The levels of grip were still incredibly low, as tends to be the case on street tracks. “You have to wrestle the car, but it’s not a feeling you get a lot of feedback from,” Daniel Ricciardo explained. “I think if the grip was higher, it would be more enjoyable.” Carlos Sainz also picked out Turn 12, the corner leading onto the Strip, as being “a bit too dangerous” due to the position of the wall. Steps can be made to try and help on both counts.

    The greater calls for change, ironically, related to off-track affairs, namely the scheduling of the race. The 10 p.m. lights out was the latest in F1 history, and the result of a lot of compromises, but the F1 paddock was arguably the biggest loser. Rarely did a conversation go by without someone mentioning how little they’d slept or how confused their body clock was. The delays that led to FP2 finishing at 4 a.m. on Friday didn’t help. Ricciardo said people were “delirious,” while Leclerc thought the late timings were “a bit on the limit.” Piastri said he wished this were the season’s last race so he could go straight home, as he already felt like he was on Australian time.

    LAS VEGAS, NEVADA - NOVEMBER 17: A general view of the action during final practice ahead of the F1 Grand Prix of Las Vegas at Las Vegas Strip Circuit on November 17, 2023 in Las Vegas, Nevada. (Photo by Chris Graythen - Formula 1/Formula 1 via Getty Images)


    The extravagant nature of the Las Vegas GP is here to stay. (Chris Graythen – Formula 1/Formula 1 via Getty Images)

    It is difficult to find the right time to start the race. The push to minimize the disruption of shutting one of the most famous roads in the world means it is not as simple as bringing the start time forward. But it must be something F1 explores because few in the paddock have appreciated such late starts. An 8 p.m. lights out, as we have in Singapore, Qatar and Saudi Arabia, would be more appropriate.

    The other factor that made Las Vegas so punishing is what comes now: the trip to Abu Dhabi for the season finale. It’s a journey that takes 16 hours and has a time difference of 12 hours, something everyone must be ready for by Wednesday at the latest. “It’s such a big time shift, especially at the end of a season when everyone is already a bit tired,” Verstappen said. “I think it’s a little bit much. So maybe it would be ideal to find a different date.”

    It will only worsen next year: Las Vegas starts a triple-header featuring Qatar and Abu Dhabi to end the year. Ricciardo was shocked to find out that fact on Sunday. “They need to bring it forward because we’ll be wrecked, especially at the end of the season,” he said. Unfortunately, it’s not something that’s viable for next year, and Las Vegas intends to keep this pre-Thanksgiving date slot in the long term. It only adds to the need to try to bring forward the race start time to make the whole weekend a bit easier on the entire paddock.

    There are also evident lessons the Las Vegas organizers must learn. The issue with the water valve cover is one that should be easily remedied in the future, as it was learned the hard way. Then there is the tone-deaf handling of the fans in the early hours of Friday morning, forcing them to leave and then offering neither a refund nor an apology but a $200 voucher for merchandise for an event at which they saw a whole eight minutes of on-track action. Announcing on Saturday that ticket deposits were being accepted for 2024 – itself a sign of how expensive the race is to attend – was a bad look.

    ‘Today’s been fun’

    One thing that is unlikely to change is the extravagant nature of the Las Vegas spectacle. The city’s identity and reputation will remain at the heart of the race, ranging from the wedding chapel in the paddock to the number of Elvis impersonators — I’ve genuinely lost count — and the slot machine lever on the timing bridges at either end of the pit lane. It will be authentically Vegas, for better or worse.

    Even Verstappen got into the spirit a little after winning, singing “Viva Las Vegas” over the radio as part of a new tradition he agreed to with Red Bull team boss Christian Horner.

    But Verstappen denied the race had changed his tune on Las Vegas. “I always expected it to be a good race today,” he said. “Like I said before, long straights, low-speed corners, you don’t lose a lot of downforce. That’s never been my issue. Today’s been fun. I hope everyone enjoyed it.”

    Lewis Hamilton urged people on Wednesday to give Las Vegas a chance and not judge before the race. After the race, he admitted being surprised by just how good a track it was, adding: “For all those that were so negative about the weekend, saying it’s all about show, blah, blah, blah… I think Vegas proved them wrong.” It’s not hard to see whom that comment was aimed at.

    The race might not have turned Verstappen into a Las Vegas convert, but it proved that what happens on-track can live up to all the hype being built off-track.

    For that reason, F1 will surely consider the start of its Las Vegas residency to be a success. There’s room for improvement, yes, but after how things started, it was a huge turnaround for the sport.

    By Verstappen’s measurements, the one percent sporting event outweighed the 99 percent show. Few would have fancied those odds on Thursday night.

    More from The Athletic’s Las Vegas Grand Prix coverage:

    Why F1’s first Las Vegas grand prix was an utter failure — and a ‘lesson learned’

    Our turn-by-turn breakdown of the Las Vegas Strip Circuit

    F1’s ‘unacceptable’ night in Las Vegas: How a water valve cover halted practice

    (Lead photo of Max Verstappen: ANP via Getty Images)

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    The New York Times

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  • F1’s Sphere takeover: From traffic snarl to Las Vegas GP’s ‘incredible backdrop’

    F1’s Sphere takeover: From traffic snarl to Las Vegas GP’s ‘incredible backdrop’

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    From the day F1 announced the Las Vegas Grand Prix, the visuals of cars streaking down The Strip at night have captured the imagination.

    But the upcoming Formula One circuit will also pass through another element that will catch viewers’ attention worldwide: The new Sphere, a 20,000-capacity entertainment venue that is the largest spherical structure in the world and cost $2.3 billion to build.

    The Sphere will be impossible to miss for F1 fans. It already is for any Las Vegas visitor who has been to the city since the Sphere’s “exosphere” – its external LED screen – began lighting up in July.

    Next week, when F1 comes to town, the Sphere will sit inside the track near Turns 5, 6 and 7 – adjacent to a fan area with both general admission and grandstand seating called “T-Mobile Zone at Sphere.” That zone will be the main area for concerts and other entertainment during the weekend. (It’s also where The Athletic’s Michael Dominski will report on the race.)

    “We’re excited to showcase Sphere to the millions of Formula 1 fans that will be watching around the world,” Sphere executive chairman and CEO James Dolan said on an investor call this week. “As part of our agreement, F1 will have a multi-day takeover of Sphere, including the use of the exosphere (to) display race-related content and compelling brand activations.”

    What does that mean? Well, the outside of the structure features 1.2 million puck-sized LEDs, which offers a blank canvas for creative content opportunities. That’s an area F1 has plenty of experience with.

    GO DEEPER

    Our favorite Las Vegas GP fan events, from Valtteri Bottas haircuts to ‘Shoey Bars’

    Las Vegas GP organizers plan to use the Sphere heavily during the pre-race buildup and the national anthem, although the visuals will need to be toned down during the on-track sessions to avoid drivers mistaking something on the exosphere for a yellow or red flag.


    (Dan Istitene/Formula 1 via Getty Images)

    “It will serve as an incredible backdrop to our Sphere grandstands where you have a number of turns, you have a chicane – it will be an incredible place to have a ticket,” Las Vegas GP CEO Renee Wilm told The Athletic. “… We’re just going to continue the momentum around their global exposure. It’ll be terrific racing and a terrific customer experience.”

    Of course, it’s not all positive. Concerns have ranged from environmental (light pollution, energy usage) to increased traffic along the heavily-used Sands Ave.

    Vegas taxi driver Dale Corson said there have been stories of rideshares taking 90 minutes to reach the Sphere entrance before events because traffic has been so snarled.

    “There’s no parking because they have the race setup in the parking lot,” Corson said last month. “So you can’t even get there to park.”

    Though the exosphere has gotten plenty of attention – it’s appeared as everything from a giant basketball during the NBA Summer League to an emoji appearing to peek into hotel rooms – it’s the theater inside the Sphere that has generated loads of buzz since opening Sept. 29 with a series of U2 concerts. It also has a film experience by director Darren Aronofsky called “Postcard from Earth” – which, like the U2 residency, has created jaw-dropping visuals on the massive screen enveloping the audience.

    Dolan said “Postcard from Earth” and the U2 shows have led to the Sphere generating $1 million in daily ticket revenues through October. Both shows will go dark during race week, but the Sphere itself will still be an attention-getter.

    “We are already seeing Sphere’s ability to inspire awe and wonder, and the venue has become a landmark destination in Las Vegas,” Dolan said. “But we’ve only just begun to scratch the surface and are excited by how much further we can take this new entertainment media in the future.”

    That includes building additional Sphere venues around the world, though it’s quite an expensive proposition. The Sphere drew headlines this week when its quarterly earnings report revealed an operating loss of $98.4 million (though that did not include any of the October shows). The company’s CFO Gautam Ranji also quit.

    But during F1 week, the Sphere-related conversation will likely range from “What the heck is that thing?” to “Did you see what they put on the outside of it this time?”

    “The exosphere will be utilized in many different ways, both from an entertainment perspective as well as to support our sponsors who have invested in our race,” Wilm said. “And then also to highlight some areas of the race itself.”

    Said Dolan: “Our journey with Sphere is just beginning. And while it will take some time for Sphere to realize its full potential, we’re off to a great start.”

    (Lead Image: Tayfun Coskun/Anadolu Agency via Getty Images; Design: Eamonn Dalton/The Athletic)

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    The New York Times

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  • ‘Lesson learned’: The utter failure of F1’s first Las Vegas grand prix

    ‘Lesson learned’: The utter failure of F1’s first Las Vegas grand prix

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    Stay informed on all the biggest stories in Formula One. Sign up here to receive the Prime Tire newsletter in your inbox every Tuesday and Friday morning.

    When Formula One announced in the spring of 2022 that it would stage a race in Las Vegas, it made too much sense not to happen. The city’s glitzy, entertainment-focused nature perfectly fits the sport. All the key players were invested not just in 2023 but in giving it a permanent place on the calendar. 

    So, the F1-Las Vegas union can’t fail, right? 

    It can, actually. We know that because it has failed before — and somewhat spectacularly. All one has to do is look back to 1981 and 1982 to understand why this bet doesn’t offer a guaranteed payout.

    GO DEEPER

    Our favorite Las Vegas GP fan events, from Valtteri Bottas haircuts to ‘Shoey Bars’

    The allure of Las Vegas

    F1 first came to the Nevada desert in 1981 with the same kind of thinking that marks today’s race. It already had two races in the U.S. — at New York’s Watkins Glen International and in Long Beach, Calif. — but Vegas offered something different. 

    As the 1981 season finale, it was hyped as a star-studded affair that would showcase the glitz and glamor that Las Vegas offers, marketed towards a high roller demographic similar to how casinos promoted other sporting events. 

    “Caesars (Palace) was holding these boxing matches in their pavilion behind their hotel,” said Chris Pook, the founder of the Long Beach Grand Prix, brought in by race promoters to help organize the new event. “There weren’t a lot of seats, but the seats were very expensive, and they were packed. Everybody that wanted to come and gamble on the fight came, so they would sell out in literally hours. 

    “So Caesars was fairly confident if they did something like this for an F1 race that they would be able to get all their high rollers invited to come and participate and enjoy the event.” 

    Grand Prix of Caesars Palace, Caesars Palace circuit, Las Vegas, 25 September 1982. Overhead view of the 1982 Las Vegas Grand Prix layout, with Formula 1 cars in the pit lane. (Photo by Bernard Cahier/Getty Images)


    Run in a parking lot, the Caesars Palace Grand Prix lasted just two years. (Bernard Cahier/Getty Images)

    Mario Andretti, then driving for Alfa Romeo, was excited when he heard F1 would be visiting Las Vegas. F1’s popularity in the U.S. was surging, with Watkins Glen having established itself and Long Beach quickly proving quite popular. Racing in a city as alluring as Las Vegas made sense.

    Then Andretti learned the particulars. The race would not be held on a permanent track like Watkins Glen or even a properly built street circuit like in Long Beach. The organizers instead opted to create a course in a parking lot adjacent to the Caesars Palace hotel and casino located on the Las Vegas Strip.

    That’s why the race was not the Las Vegas Grand Prix but the Caesars Palace Grand Prix. 

     “We figured that would be exciting, and we were all looking forward to it,” said Andretti. “But after seeing that venue where it was, I didn’t think it was going to have much life because geographically it was very restricted.”

    Where the circuit was located within the city and how it was laid out would become significant factors in why F1 lasted just two years in Las Vegas before ignominiously pulling the plug. 

    The cost of compromise

    It was a compromise. Lacking suitable options elsewhere and wanting to have the circuit as close as possible to the major casino backing the event meant working within a small plot of land that nestled up against a casino, Interstate 15 and the Las Vegas Strip (which, according to Pook, the city would not allow organizers to utilize fully).  

     The result was a 14-turn, 2.2-mile counter-clockwise circuit that featured no elevation changes and necessitated lots of back-and-forth sections to fulfill the 2-mile minimum length because of the small footprint.

    “To fit it in the space was a challenge,” Pook said. “It was tough. Those cars, even in those days, needed to be able to stretch their legs and they were somewhat restricted by the layout of the circuit.

    “It’s a bit unfair to call it a parking lot race because it was not really a parking lot — it was part of a parking lot and a lot of desert, dirt, which the circuit was built on. Caesars spent a lot of money, a huge amount of money, building the circuit.”

    Hitting the track confirmed the skepticism. Andretti and Derek Daly, who also competed in both Caesars Palace Grands Prix, recall a physically demanding circuit with short straightaways and constant tight turns. Drivers were pushed even further physically and mentally for the 1982 race when the ambient temperature was nearly 99° F (37° C). (This year, drivers are more concerned about the cold.)

    “The heat was extreme,” Daly said. “For the first time and only time in my life as a racing driver, with about three laps to go, I began to get dizzy in the brake zones because it was so hot. I was so dehydrated, and the track was so bumpy, and there was no rest.” 

    The circuit was also aesthetically uninspiring. Built mainly upon the space where The Forum Shops mall now resides, that area of Las Vegas in the early 1980s lacked many of the signature structures that have since given Las Vegas its distinct appearance. And with the race being held on a Saturday afternoon, the trademark neon lights were unnoticeable. The setting was rather drab, lacking the kind of backdrop that should be associated with Las Vegas hosting a high-profile global sporting event. 

    “It was more a novelty than an event,” Daly said.

    A marriage on the rocks

    Support within the city was also muted. With Caesars Palace exclusively promoting the race and footing the bill, other casinos and hotels did not help market the race to its clientele, a far cry from the new Las Vegas Grand Prix, where nearly every prominent casino has a financial stake and is thereby motivated to promote the race.

    According to Andretti and Daly, even though drivers stayed in the casinos, their presence essentially went unnoticed. And while several celebrities were in attendance, there was little buzz surrounding the festivities. 

    “We all stayed at Caesars Palace, and we could get fully dressed in our rooms, which we did, walk to breakfast wearing your driver suit, which we did, and no one noticed,” Daly said. “Nobody understood Formula One. Nobody knew Formula One drivers.”

    Before too long, the participants realized that the city and F1 were destined to end like so many Las Vegas marriages: broken up. 

    Alan Jones, Alain Prost, Bruno Giacomelli, Grand Prix of Caesars Palace, Caesars Palace, Las Vegas, 17 October 1981. (Photo by Bernard Cahier/Getty Images)


    Alan Jones, Alain Prost and Bruno Giacomelli at the 1981 Caesars Palace Grand Prix. (Bernard Cahier/Getty Images)

    “Quite honestly, realistically, when you looked at everything, there’s no way that this thing had a long life,” Andretti said. “Mainly, again, because of where it was; you had no solid infrastructure. At that time, you knew there would only be another year or two left.” 

    Few were surprised when, after two years, F1 bid adieu to Las Vegas. With the Caesars Palace Grand Prix a money-losing proposition and the fan support tepid, it made little sense to return despite years remaining on the contract between the parties.

    In 1983 and 1984, the circuit held an IndyCar race, which also proved unsuccessful. It would be 41 years before F1 returned to Las Vegas, but when it does next week, it will be under much different circumstances and in a much different setting. 

    The new Las Vegas Grand Prix has strong support from the state and local government and will be held at night on a course awash in neon lights and before a crowd of up to 100,000 each day of the weekend. Pook estimates that 20,000 to 25,000 people attended the inaugural Caesars Palace Grand Prix for comparison’s sake. 

    What becomes of the Las Vegas Grand Prix will be determined with time. However, A lot would have to go awry for it to have anywhere close to the inglorious legacy that the Caesars Palace Grand Prix holds in the annals of F1.

    “I think the legacy is a lesson learned,” Pook said. “You cannot put two pounds of manure in a one-pound bag. And in this case, Formula One was great in those days. The racing was great, the competition was great, everything was great. It just didn’t work. It just wouldn’t fit there. It didn’t give justice to the Formula One product.”

    go-deeper

    GO DEEPER

    An ironic compromise: Why the Las Vegas GP starts at 10 p.m. PT

    (Lead image of the 1982 Caesars Palace Grand Prix: Bernard Cahier/Getty Images))

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    The New York Times

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  • ‘It was hell’: Qatar’s GP pushed F1 drivers to their physical limit

    ‘It was hell’: Qatar’s GP pushed F1 drivers to their physical limit

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    LUSAIL, Qatar — Two weeks ago, Max Verstappen, Oscar Piastri and Lando Norris cut relaxed figures as they joked around in the cool-down room ahead of the Japanese Grand Prix podium ceremony.

    As the top three finishers of the race, they sat nonchalantly in chairs. They watched replays of the race, discussing various incidents and moves that had unfolded behind them, and Verstappen’s dislike of podcasts.

    While Sunday’s race in Qatar provided a near-identical result — Verstappen winning ahead of the two McLarens, only with Piastri leading Norris this time — the aftermath of the race could not have been more different.

    Norris sat clutching a towel filled with ice. One day after clinching his third world title, Verstappen crouched in the corner and asked if anyone had a wheelchair. Piastri laid out flat on his back.

    Read more: Formula One’s path to sustainability ‘is a journey’ – and it’s just the beginning

    They were physically finished, like every other driver who raced on Sunday. Logan Sargeant retired mid-race because he felt so unwell. Lance Stroll staggered out of his car after the race before going to the medical center for a check-up. Alex Albon needed help getting out of his cockpit and was also taken to see medical staff, where he was treated for acute heat exposure before being cleared.

    Qatar’s conditions — temperatures around 90ºF (32ºC), humidity around 70% — broke F1 drivers on Sunday.

    “This is the toughest race, I think, for every driver in F1 of our career, for everybody,” Charles Leclerc of Ferrari said. “I don’t believe anyone that’s says it’s not.”

    As the drivers came one by one to the media pen after the race, the efforts of their exertion were written all over their faces and bodies. Most were drenched in sweat and carried towels around their necks. Nico Hulkenberg left after two questions as he needed to get cool. Liam Lawson wore an ice vest with his overalls undone on the top half.

    Many turned up a few minutes later than planned after using an ice bath to cool their bodies — one so cold that George Russell, believe it or not, had to put on a jumper.

    There can be a misunderstanding in the outside world about how hard it is to drive F1 cars and just how much physical conditioning the drivers require to deal with the immense g-forces and loads their bodies are put under. They need to be super fit and strong simply to get these cars around the track.

    Heat makes everything harder. Singapore has typically been regarded as the most difficult race physically due to the tough street circuit, the long race length, and the high heat and humidity that comes with being so close to the equator.

    But this weekend in Qatar took things up another level. While it may have been a night race, starting at 8 p.m. local time on Sunday, the temperature was still incredibly high. It peaked at over 105ºF (40.6ºC) during the daytime and had only dropped to around 90ºF by the time the race got underway.

    Inside the tight confines of the cockpit with the engine behind them and the hot air only being blown towards them, the drivers couldn’t stay cool. “The temperature in the cockpit started to be almost too much,” Valtteri Bottas explained. “The feeling is like torture in the car. Any hotter than this would not be safe.”

    Although the drivers have water available to them through a tube running from a drinks bottle into their helmets, the high temperature means this gets turned into tea, making dehydration a serious issue.

    “It’s not even physical preparation, it’s just dehydration,” Leclerc said. “It’s such a level that your vision is so much worse, your heart rate is going to the stars, and it’s very difficult to control all of this. It was really, really difficult.”

    Esteban Ocon said he started feeling ill around Lap 15 of 57. “Then I was throwing up for two laps inside the cockpit,” he revealed. “Then I was like, ‘s—, that’s going to be a long race.’”

    Many tried to find ways to stay cool. Russell and Yuki Tsunoda both opened their visors at points for air to get in, only for that to cause, in Tsunoda’s case, sand to blow into his eyes. Ocon used his hands when possible to try to guide air towards his helmet.

    “The more I was breathing to try and get everything lower, the more heat that was coming inside the helmet,” Ocon said. “Honestly, it was hell in there.”

    Ocon has a very high level of physical dedication, even by the standards of F1 drivers.“I can normally do two race distances, even in Singapore,” he said. “Physically, like muscle-wise and cardio-wise, I’m always fine.” But not in Qatar. “I was not expecting for the race to be that hard.”

    Yet even while throwing up, Ocon did not consider pulling out of the race. “It’s not an option, retiring,” he said. “I was never going to do that. You need to kill me to retire.”

    How we got here

    A few factors came together to make Qatar such a physical test.

    Naturally, the ambient temperature was the biggest contributing factor. While F1 has raced in Qatar before, in 2021, that was at the end of November, when temperatures were a bit cooler. But coming here at the start of October, it is still sweltering. There was also no breeze today, unlike earlier in the weekend, making it even harder for the drivers to get cool. Next year’s race in Qatar is on Dec. 1, meaning the temperature should be more tolerable.

    The decision to limit the number of laps per tire stint on safety grounds also had an impact. By making it a mandatory three-stop race, the drivers could push harder as they did not need to manage their tires in the same way as normal. Around such a high-speed track like Lusail, especially through the fast final sector with such quick cars, that only increased the physical toll.

    GO DEEPER

    Qatar GP: Ask your questions for our F1 mailbag

    “These cars are so quick in the high speed that when you are doing quali lap after quali lap, the g-forces for 57 laps in this heat are crazy,” Leclerc said.

    All the conditioning in the world would not have prepared them for the physical exertions their bodies went through, particularly those engaged in race-long battles that made them work extra hard.

    “It’s just too warm,” Verstappen said. “It has nothing to do with training or whatever. I think some of the guys who were struggling today they are extremely fit, probably even fitter than me.

    “The whole day, it’s like you’re walking around in a sauna, and then in the night, the humidity goes up.”

    Finding the limit

    It prompted a number of drivers to say F1 had found — or even surpassed — the maximum heat for them to be racing in, making it a discussion point for the future.

    The penny dropped for Leclerc when he got out of the car and saw the other drivers in the FIA garage, where they must be weighed after the race. “We can always look at each other at the end of the race when we are sat down, and this time you could feel it was different,” he said. “Some drivers really felt really bad. This is something we’ll have to discuss.”

    Norris said F1 had “found the limit” in Qatar, and that it was “sad we had to find it this way.”

    “It’s never a nice situation to be in, if some people are ending up in the medical center or passing out, things like that,” said Norris.

    “It’s a pretty dangerous thing to have going on.”

    (Lead photo of Max Verstappen: Mark Thompson/Getty Images)

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    The New York Times

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  • Billionaire killed in race car crash | CNN Business

    Billionaire killed in race car crash | CNN Business

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    Washington, DC
    CNN
     — 

    James Crown, a billionaire businessman who held several leadership roles including board member of JPMorgan Chase, died Sunday in a racing accident in Colorado.

    Crown, who also turned 70 on Sunday, died in the single-vehicle crash after colliding with an impact barrier at Aspen Motorsports Park in Woody Creek, Colorado, The Colorado Sun reported.

    Among his many roles, Crown was chairman and CEO of his family business, the investment firm Henry Crown and Company. In addition to serving on the JPMorgan board, he was also a board director at General Dynamics. Crown had served on JPMorgan’s board since the early 1990s.

    “We extend our deepest condolences to Jim’s family and loved ones during this incredibly difficult time,” Jamie Dimon, CEO of JPMorgan Chase, said in a statement. “Our thoughts are also with all of you who knew and loved Jim, as much as I did. He was an integral part of JPMorgan Chase and our lives, and his presence will be deeply missed.”

    “The Crown family is deeply saddened by the sudden passing of Jim Crown,” a family representative said in a statement to media. “The family requests that their privacy be respected at this difficult time.”

    Crown lived in Chicago but frequently traveled to Colorado, and he held additional positions at organizations in both states. He was a managing partner of Aspen Skiing Co., chair emeritus of the Aspen Institute and a trustee at three institutions: the Museum of Science and Industry, the Civic Committee and the University of Chicago. In 2014, President Barack Obama appointed Crown to the President’s Intelligence Advisory Board.

    Local officials are currently investigating the crash.

    “The official cause of death is pending autopsy although multiple blunt force trauma is evident. The manner is accident,” the Pitkin County Coroner’s Office said in a news release.

    Forbes estimated the Crown family’s wealth at $10.2 billion in 2020.

    Crown is survived by his wife, four children and his parents.

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  • Electric Vehicle Startup, RINDEV, Now Open for Public Investment

    Electric Vehicle Startup, RINDEV, Now Open for Public Investment

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    Press Release


    Apr 19, 2022

    Electric powersports company, RINDEV, has announced the launch of its first equity crowdfunding campaign.

    RINDEV, a Colorado-based company, is engineering a technology platform to electrify the powersports industry. The company was founded by recreational motorsport enthusiasts who have targeted their vehicle’s design to meet the needs and exceed the desires of its customer base. Now, they are offering fellow enthusiasts the opportunity to be a part of this revolutionary shift. The campaign has launched with investments now open to the public at www.wefunder.com/RINDEV.

    Their first product will be an electric side by side, the Unity. Unity is an all-electric, long-range, high-performance side by side designed to address environmental and performance issues commonly seen in the off-road market. 

    “We are focused on providing a vehicle that has a place in today’s evolving landscape, one that is designed around our customers. We feel that it is time for a major shift in the market, and we are not just talking about how the vehicles get their power.” – Ari Kronish, Founder & CEO

    Lead investor, William Mcleish, is a passionate enthusiast and avid participant in the sport of off-roading. For over 50 years, Mcleish has been a participant in the on-road and off-road motorsport community, witnessing the evolution of the industry, and he is particularly excited about what RINDEV is bringing to the table.

    “By bringing a high-quality electric vehicle to the off-road market, RINDEV stands on the threshold of changing the public perception of off-road vehicles. The noisy, oil-belching vehicles of the past will be replaced by sleek, quiet, eco-friendly machines worthy of access to any trail system the world over. For the off-road industry, this is a game-changing moment.” – William Mcleish, Lead Investor

    RINDEV entered the public eye at the end of 2021 with the launch of its website and the announcement of taking preorder reservations. Since that time, the company has secured millions of dollars’ worth of preorders and has established partnerships with industry leaders and innovators within the recreational market.

    RINDEV Highlights

    RINDEV is designing electric recreational vehicles with a modern design, exceptional performance, and unmatched durability. The RINDEV side by side is the answer to accelerating the recreational market’s shift to electric. For more information, visit www.rindev.com & www.wefunder.com/rindev.

    RINDEV Contact

    Whitney Johnson
    hello@rindev.com

    Source: RINDEV

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