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Tag: Money Management

  • More Businesses Are Asking Customers For Tips — Should You? Don’t Make These 5 ‘Guilt-Tipping’ Mistakes. | Entrepreneur

    More Businesses Are Asking Customers For Tips — Should You? Don’t Make These 5 ‘Guilt-Tipping’ Mistakes. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Been to a Starbucks lately?

    If you have, then you’ve now officially experienced their (relatively) new “tip” screen when buying a coffee and it’s definitely creating some “awkward” conversations. Before making the purchase, you’re given options for tipping the staff. Starbucks, and other businesses big and small, are doing this to help their employees earn more money (and, let’s agree) to help mitigate their own compensation costs. You can, of course, choose to select “no tip,” but it’s downright uncomfortable — for both the customers and employees. Some call it “guilt-tipping.”

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    Gene Marks

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  • 7 Deadly Sins of the Self-Employed | Entrepreneur

    7 Deadly Sins of the Self-Employed | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The realm of self-employment presents a tantalizing prospect: the freedom to pursue your passions, set your schedule and be your boss. But it also comes with the responsibility of managing your finances — effectively.

    After meeting with thousands of self-employed professionals over the years, I’ve seen the same seven costly mistakes committed time and time again. And in pursuing your entrepreneurial dreams, it’s essential to be aware of these common pitfalls many self-employed people encounter.

    Whether you’re just starting your self-employment journey or you’ve been rocking the 1099 life for a while, these are the mistakes you must avoid.

    1. Confusing income with profit

    Do not let the allure of high revenue cloud your judgment. Learn the importance of distinguishing between income and profit to accurately assess your business’s health.

    To do this, subtract your total expenses from your total revenue for a given period (usually a month, quarter or year).

    The resulting number is your net profit, which represents the money you have left over after all expenses have been paid. And keep in mind that since you’re self-employed, you also need to factor in your self-employment tax liability payments that should be made quarterly.

    Remember, it’s not just about increasing your top line – it’s about improving your bottom line.

    Related: 5 Reasons Why Employees Prefer Self-Employment, and Why You Should Use This to Your Advantage

    2. Prioritizing short-term gains over long-term success

    While it’s natural to be cautious with spending, it’s essential to strike a balance between short-term gains and long-term success and sustainable and scalable revenue growth often requires investments in your business.

    Explore the concept of profit first and learn how prioritizing profit over expenses can help you build a sustainable business. You must be familiar with the importance of strategic investments, proactive budgeting and scalable revenue growth for long-term financial stability.

    Think of it like the toothpaste theory: When you possess an abundant supply of toothpaste, you tend to use it more liberally. Conversely, when the tube nears depletion, you painstakingly extract every last drop.

    By proactively budgeting and prioritizing profit, you can set your business up for sustainable and scalable growth.

    3. Selling yourself short

    Avoid undervaluing your skills and expertise, as it can hinder your long-term career prospects. Embrace a vision for your business and price your products or services accordingly. Learn the art of building rock-solid relationships, delivering undeniable value and creating a reputation hotter than the newest TikTok dance trend to build a sustainable pipeline.

    Related: Don’t Sell Yourself Short in the Gig Economy

    4. Focusing on metrics that don’t matter

    Shift your focus from vanity metrics to meaningful data that truly impact your business.

    One common mistake is looking only at your profit without factoring in tax liability. If you don’t account for taxes, you may be overestimating your actual profit and underestimating the amount you’ll owe to the government, creating a cash flow problem for your business in the future.

    Spend time defining the metrics that align with your business strategy and goals.

    Related: The 4 Deadly Sins Sabotaging Your Business

    5. Not letting your money make you money

    Inflation is constantly eroding the value of our money, which means that the longer you keep your cash sitting in a bank account, the less it’s worth. So, it’s critical to make your money work for you.

    Try exploring various investment options, such as reinvesting in your business, investing in real estate, stocks, mutual funds, retirement accounts, peer-to-peer lending, and cryptocurrencies. Gain insights into making your money work for you and use compound interest.

    6. Avoiding smart debt

    Debt can be a useful tool when leveraged responsibly.

    One type of debt to consider is short-term debt. This can be useful for covering expenses that come up unexpectedly or for taking advantage of opportunities that require immediate capital.

    Long-term debt, on the other hand, is typically used for larger investments in your business, such as purchasing equipment or expanding your operations. For both types, it’s important to carefully consider the terms and interest rates, as this will impact your bottom line over time.

    It’s also worth considering other types of debt, such as lines of credit. These can be especially useful for businesses with fluctuating cash flow, as they allow you to borrow money when you need it and pay it back when your cash flow improves.

    Related: Self-Employed With No Employees? You Can Still Get a PPP Loan

    7. Ignoring your business’s seasonality

    Understanding your business’s seasonality is crucial to its success. It can help you predict cash flow, inventory needs, and staffing requirements throughout the year. It’s essential to recognize the trends in your business and be prepared for the fluctuations that come with it.

    When you start tracking the seasonality, you’ll learn how to predict cash flow better, be able to forecast inventory needs and plan staffing requirements based on seasonal fluctuations. It also helps avoid unexpected expenses and maintain profitability throughout the year.

    You possess the remarkable ability to shape your future, and by steering clear of these financial sins, you can set yourself up for extraordinary success in self-employment.

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    Shahar Plinner

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  • Make 6 Figures Right Out Of College With This Job | Entrepreneur

    Make 6 Figures Right Out Of College With This Job | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Congratulations! You have graduated from college… Now what? This is a question asked by many new graduates every year, with many struggling to reach that ideal 6 figure pay for years! Don’t get stuck in the system and break out using this method. I will teach you how to make over $100,000 per year by practicing and finding a fully remote job for “appointment setting.”

    Appointment setting

    All you need to do for this job is bring potential clients and a dedicated salesperson together. An appointment setter plays a crucial role in the sales process and acts as the first impression for the brand. You will be in charge of generating leads for the sales team to follow up with.

    With this job, you can make large amounts of money from commissions without having to have the experience and skill of the actual salesperson. This job serves as a great introduction to a career in selling, with a massive potential for growth in career and salary wise.

    Related: The Appointment Economy: Customer Engagement

    Learn the skills

    To find success in appointment setting, you need to have the skills. Fortunately, these skills require no degree or certification and can be mastered quickly. Use free resources like Youtube and Google to learn about the job and how to sell.

    This alone is good enough to find a 6-figure job right out of college, but if you want to learn more about the intricacies of selling and how to win, read these books on sales that shaped me into the salesman I am today: 100M Offer by Alex Hormozi, The Challenger Sale by Matt Dixon and How to Win Friends and Influence People by Dale Carnegie. Sharpen your skills by practicing selling to your friends, family and eventually to ideal clients of your desired field; more on that later.

    Related: 7 Tips for College Graduates Looking to Jump Into the Small Business World

    Find the right company

    When getting into sales, many rookies make the mistake of working for companies that pay high commission percentages but for a relatively inexpensive product. This is why choosing a company that sells a “high-ticket” product or service is essential.

    These high-ticket products are usually in the range of thousands to tens of thousands in price, including automobiles, software, medical procedures and consulting services. This is where the real money is and where just a small appointment-setting position can yield significant amounts of commission and soar to 6 figures.

    But why stop there? With the advancement of technology and the changing office environments post-2020, finding a remote job is easier now than ever before. You can reach that 100k salary working from your home.

    Get hired on the spot with this trick

    To the anxious new grad, this all may seem too good to be true. Though finding a 6 figure remote job in appointment setting is relatively easy, you need to be good at sales to be hired. So here you have two options: One, you could grind at a low-paying sales job until you have enough experience on your resume for years, or you could use this trick to give the company you are applying for an offer they CAN’T refuse! The trick is to show up to your interview with three potential clients under your belt who are ready to schedule a demo with the sales team.

    Not only will you prove you can sell their product, but you will also have made them some business before they even hired you. To accomplish this, research your company closely and find ideal clients for their product through Google and social media.

    Once you find these clients, cold call or message them asking if they would be interested in a demonstration with the sales team. This could take some work, but remember you don’t have to sell the product to these potential clients, just a meeting with the sales team. Reach out to as many people as possible, and once you have three interested people, schedule your interview with the company. With this trick, you have an extremely high chance of being hired on the spot right out of college.

    Related: 3 Books That Made Me 6 Figures That Aren’t About Business At All

    In closing

    Start making six figures this year by becoming a fully remote appointment setter and nailing that first interview with three clients ready to go. The best part is it doesn’t have to stop there — mastering selling will benefit other aspects of your life and career. Once you reach that 6 figure goal, you can spend the time you saved where you would have been grinding with a low wage for years to enhance your skills further and reach your next goal faster!

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    Sean Boyle

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  • How To Budget And Take Care Of Your Finances | Entrepreneur

    How To Budget And Take Care Of Your Finances | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Are you looking to improve your financial portfolio but don’t know where to begin? Have you been dreaming of establishing greater financial freedom but aren’t sure what steps to take to get there? Budgeting and managing finances can be intimidating — especially when trying something new.

    Leveraging these strategies can help set realistic expenditures while keeping track of investments to reach your financial goals faster.

    Establishing realistic financial goals and expectations

    You need to establish clear and achievable financial goals to achieve financial freedom. It involves setting short-term and long-term objectives aligning with your financial plan. Your goals should be realistic and attainable, which means they should be specific, measurable, achievable, relevant and time-bound (SMART).

    Related: Keep Your Business Finances in Order With These 6 Tips

    For example, one short-term goal might be to pay off credit card debt within a year, while a long-term goal could be to save for retirement in 20 years. By setting clear financial goals, you can track your progress, stay motivated, and make informed financial decisions, ultimately leading to greater financial freedom.

    In addition to establishing financial goals, setting realistic expectations for success is important. It involves acknowledging that financial success takes time and effort. Remember, setbacks and challenges are to be expected along the way.

    To set realistic expectations, you should create a comprehensive budget that outlines your income, expenses, and savings goals. It will help you live within your means, avoid overspending, and prioritize your financial goals. You should also regularly review your progress and adjust your budget and financial plan.

    Creating a budget to track expenditures and investments

    Creating a budget is the key to successful budget management and expansions. It allows you to track your expenses, set financial goals, and make informed choices about how to use your money. When creating a budget, it’s important to factor in fixed (e.g., rent) and variable (e.g., entertainment) costs. You should also include debt payments, such as student loans or credit cards.

    Once you have tracked your expenses and established financial goals, it’s time to create an investment plan that works for you. It could involve setting aside money regularly into a savings account or investing in stocks or mutual funds with higher potential returns but more risk involved.

    Budget management: leveraging strategies for growth and expansion

    In addition to setting financial goals and creating a budget, there are other strategies you can leverage for growth and expansion. One effective strategy is to diversify your investments. Investing in a variety of assets, such as stocks, real estate, and bonds, may reduce risk while possibly increasing rewards.

    Another strategy is to maximize your income streams. It could involve taking on a side hustle, freelancing gig, or negotiating a higher salary at your current job. By increasing your income, you can allocate more funds towards your financial goals and accelerate your progress towards achieving financial freedom.

    Related: Risky Business: Should You Diversify?

    Furthermore, continually educating yourself about personal finance and investing is important. It could involve reading books and articles, attending workshops and seminars, or working with a financial advisor. By staying informed and up-to-date, you can make informed decisions about your money and investments and take advantage of new opportunities.

    Finally, staying disciplined and committed to your financial plan is crucial. It involves sticking to your budget, regularly reviewing your progress, and adjusting as needed. It also means avoiding impulsive purchases and maintaining a long-term perspective on your financial goals.

    Analyzing spending habits to make informed decisions about money

    The first step in budgeting and expanding your finances is to analyze your spending habits. It means tracking your expenses, identifying necessary costs and areas of potential savings, and understanding how you are currently using your money.

    Once you have done this analysis, you can decide which expenses to cut back on or increase to achieve your financial goals. For example, if you spend a lot on dining out or entertainment, you might want to reduce these expenditures to save more toward retirement.

    Related: How To Monitor Your Spending Habits

    Creating a budget that works for you is essential to financial success. It helps you track your expenses and understand where your money is going so that you can make informed decisions about how to use it most effectively. It also allows you to set and achieve financial goals to build wealth and reach your dreams.

    Budget management: developing a plan of action for achieving financial freedom

    Once you have identified your financial goals and created a budget to track expenditures and investments, it’s time to develop an action plan. It involves setting short-term and long-term goals and taking concrete steps towards achieving them. It also means consistently following through on the actions you set in place so that you stay motivated and committed to your financial plan.

    You should also regularly review your progress and adjust your budget and financial plan. Pay attention to changes in the market or economic conditions that may affect your investments or income streams, as well as any modifications to laws or regulations that could impact your finances.

    Utilizing tools for monitoring progress toward your desired outcome

    Utilizing tools such as budgeting apps or online banking services will make it easier to track expenses and investments. This information can help you analyze spending patterns and identify areas of potential savings.

    You should also assess your debt load and develop strategies for reducing it. Paying off high-interest debt is a great way to free up more funds for investing in other areas of your finances.

    Finally, consider using rewards programs or discounts for purchases to maximize savings. These offers can add up quickly, allowing you to spend more money toward achieving your desired outcome.

    Staying motivated and celebrating successes along the way

    Finally, staying motivated and committed to your financial plan is important. Celebrate the small successes along the way, such as paying off a loan or reaching a milestone in your investments. Acknowledging these achievements will help you stay focused on achieving your long-term goals.

    By following these steps and continuing to educate yourself about personal finance, budgeting, and investing, you can take control of your finances and get closer to achieving financial freedom. With discipline and dedication, you can reach your desired outcome.

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    Under30CEO

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  • 3 Ways to Shore Up Your Business Finances in a Tight Economy | Entrepreneur

    3 Ways to Shore Up Your Business Finances in a Tight Economy | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Around the country, many small businesses are feeling the burden of inflation. Increased costs on everything from raw supplies and shipping to labor and utilities are cutting into the already razor-thin margins that many of them operate with. Add to this the threat of a looming recession and other macroeconomic headwinds, and it’s easy to see why entrepreneurs are looking for ways to shore up their finances and save money.

    Recently, I joined Intuit QuickBooks, specifically because I wanted to help small businesses better manage their finances amid these challenges. Based on what I’ve seen, the good news is that despite these challenges, there are many ways that businesses can improve holistic cash flow — often with some easy operational changes and simple-to-use tools and platforms.

    Here are three strategies for shoring up finances that I recommend to entrepreneurs to best position themselves for success.

    Related: How Great Entrepreneurs Find Ways to Win During Economic Downturns

    1. Assess your inventory

    One of the first things I recommend for product-based businesses looking to improve their finances is to critically analyze your sales and inventory to better understand your customer base as well as what’s driving expenses and profits.

    For example, soon after joining QuickBooks, I heard the story of our customer, Jessica Spaulding, the founder of Harlem Chocolate Factory. While many of us may not realize it, chocolate is both a capital- and time-intensive business, with high overhead in the form of quality, fair trade ingredients and talented chocolatiers who develop recipes and even individual treats by hand. Soaring prices of raw ingredients as well as supply chain issues threatened to disrupt the business Spaulding worked so hard to build — a message many small business owners can relate to.

    To combat this and move forward strategically, Spaulding took a step back and looked at what her books were telling her. What products were selling the most? What wasn’t selling? Using these insights, she redirected her team to be laser-focused on the products and flavors that were driving the most business and profit. She was also able to decrease her overhead in the short term, as she cut back on the ingredients needed to create less popular flavors.

    As I mentioned, closely examining your inventory and sales history is something that all product-based businesses can do. Use your bookkeeping solution to analyze the sales of individual SKUs and look for any trends in your sales — whether it be seasonal, channel-based, location-based or influenced by another factor. You can also work with your accountant or bookkeeper to better understand where you may be able to trim costs or double down to boost profits. Finally, once you’re armed with these insights, put them into action like Spaulding did — honing in on the products that are resonating most with customers.

    Related: 6 Key Tips for Leading Transparently in Economic Uncertainty

    2. Secure working capital

    It’s often been said that it “takes money to make money.” The more I talk to entrepreneurs, the more I think that’s true. The importance of working capital for businesses that are growing or getting off the ground cannot be understated. Unfortunately, the traditional lending system — with long, drawn-out processes and an emphasis on past business credit — is not designed to support many fledgling businesses.

    The good news is that now more than ever there are alternatives for business owners to explore when it comes to securing funding. One option is crowdfunding through websites like GoFundMe and Kickstarter, which allow businesses to launch digital fundraisers. Peer-to-peer or marketplace lending via platforms like Lending Club or Prosper that connect borrowers and lenders online are another avenue to explore. There’s also a multitude of small business grants out there — from federal and regional-based programs, those sponsored by corporations, or some specifically designed for members of certain communities like veterans or women. Be sure to store your applications in a Word or Google document to reference later, rather than just submitting via the online form. This will save you some leg work when filling out future applications.

    Another path I learned about recently was that of QuickBooks customer, Grace+Love Candle Co., who secured funding through us when they were originally denied by traditional banks. Unlike a bank loan, QuickBooks Capital doesn’t require an extensive application process. Rather, it determines creditworthiness by analyzing the company’s history as shown by the data in their books.

    The most important thing to remember when working to secure capital is not to get discouraged. While you may hear many “nos,” during your journey, it only takes one “yes,” — and as I’ve outlined, there are a myriad of different options available to explore.

    Related: 3 Steps to Effectively Lead Through Uncertain Financial Times or Company Restructuring

    3. Speed up and diversify payments

    Now more than ever, consumers (and even businesses) expect to be able to pay seamlessly in a variety of ways — from credit cards to PayPal, Venmo, ACH and more. This means businesses need to embrace and diversify integrated payment systems, allowing customers to pay across multiple channels (i.e. mobile, online, etc.) and accept multiple forms of payment. In addition to meeting customer expectations and helping to increase sales conversion, digital payments also mean money hits a business’s bank account faster.

    While it may not seem significant, the impact of real-time payments can be tremendous. For example, instant payments — rather than a delay of a few days — may help a small business owner who needs to make payroll, pay rent or place an order for supplies. Take a look at how quickly your payments are currently processed. If it’s longer than a day, there are likely options you can look into that are faster.

    Entrepreneurs have shown their resiliency in spades the past several years. While we may be entering a difficult economic climate, I have no doubt they will continue to overcome these challenges. The more small businesses can do now to shore up their finances — from strategically evaluating their inventory and analyzing sales to understanding the funding sources available and embracing integrated payments, the better positioned they’ll be in to succeed despite looming challenges.

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    Rich Rao

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  • Amidst a Regression, Here’s How Cryptocurrency Will Impact the Financial Sector | Entrepreneur

    Amidst a Regression, Here’s How Cryptocurrency Will Impact the Financial Sector | Entrepreneur

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    The creation of cryptocurrency has brought a revolution to the financial market. Without any physical equivalent, a huge infrastructure was created in which billions of dollars were invested. Of course, it doesn’t end there. Digital currencies will take their place in economic history more than once.

    There are severe preconditions for that, but they also have weaknesses. Let’s examine if we can expect crypto projects to replace the traditional banking system or if this is just an ever-optimistic vision.

    Current crypto position in global finance

    In most areas, traditional financial tools are still prevalent. Payments with cryptocurrencies are very complicated because there is insufficient infrastructure. Transfers to bank cards are available, but paying for purchases with crypto funds at the store is still impossible. The corporate segment is loosely involved in the crypto market, and people keep using classical bank loans and receiving a salary in the form of fiat money.

    But that is the point of the enormous potential for the development of crypto, especially since it has several undeniable advantages:

    1. Decentralization entails a lack of boundaries for financial operations and customer service, wherever they are. This is the most significant difference between the crypto market and the classic one, where some local restrictions often bind companies.
    2. Crypto operations pass almost instantly, and the cost of billions of dollars in transfer can be cents. And all this without compromising safety!
    3. There is a whole layer of people who already use cryptocurrency as storage for savings. One can keep money in a bank account, but there may be restrictions on its use. Keeping the cash could be a problem when exporting funds to other regions. Cryptocurrencies allow one to hold and manage money wherever the person is located.
    4. It’s not yet possible to completely get rid of anonymity. This is at the same time, a strength and a weakness. A person can make transactions and maintain confidentiality in good order. But it may also be used by organizations raising funds for illegal operations. Conditions will be tightened; companies will be regulated. But there will still be space for actions that are difficult to track.

    Related: 5 Tips for Using Cryptocurrency in Your Small Business

    Such a much-needed regulation

    It took the crypto market ten years to form. While it wasn’t huge, regulators didn’t get much attention. When the market has grown, some concerns have been raised. Almost anyone can create a website, pretend to be a crypto bank, then take all the money and just dissolve.

    Not so long ago, the market suffered a collapse of Luna, Celsius and even FTX. People lost more than $100,000,000,000! Cryptocurrencies stopped being just toys. Therefore, regulators must keep track of assets and balances, how companies use them, and in which countries such services are provided. Сentralized services have legal entities, an understandable product in the territory of a particular region. Decentralized services may exist without a legal entity at all.

    The crypto industry is set to be very much regulated in the next 3-4 years. Some companies will leave the market, and the remaining ones will be even stronger. There will be standards — in the first place — for central banks, various depositaries and requirements for opening an account and mandatory declaration of cryptocurrencies. A lot will happen in the decentralized part of the market, but a little more slowly because this sphere is much smaller in volume.

    As long as it’s currently an unregulated arena, there are so many doubts and prejudices. But companies and people are going to realize in which system of coordinates they live and be legally able to keep, exchange, sell and issue cryptocurrencies.

    Related: 5 Things to Know Before You Invest in Cryptocurrency

    Skepticism and how to beat it

    Most people perceive cryptocurrencies as an instrument to increase revenue — the truth of this may be growing quickly. But the market is much broader than tokens. Speaking of cryptocurrencies, here’s how they can be divided:

    • Stablecoins that are pegged to fiat currencies: euro, dollar, yen, and so on.
    • Cryptocurrencies that are tied to the tokenomics of some products. This is comparable to the release of the company to IPO: when it goes public, the value of shares depends on the company’s financial and production indicators. The better results, the more sales of tokens and the price.
    • Digital assets that are pegged to any real objects. It’s so-called tokenization. Everything may be tokenized: art, metals, properties, etc. This is indeed an opportunity for centralized sales of products that couldn’t be split or sold before.

    The same regulation will help to set aside skepticism about all the crypto mentioned above products. And when people realize that everything is strictly within the law, no funny business, they will begin to trust the market more.

    Related: 5 Bear Market Lessons From a Crypto Entrepreneur

    Expected changes in the coming decade

    Over the next 10-15 years, cryptocurrencies will play a crucial role in most of the world, probably in the following directions:

    • International settlements. Cryptocurrencies have a high level of transaction reliability, primarily through blockchain technology. It has already prevented many adverse events due to the possibility of rolling back operations. There are still many other technologies that are being created for more safety. So, it’s highly expected that transactions will become more convenient, transparent and less expensive.
    • Сreating a CBDC. More than 20 countries already produce central bank digital currencies and follow a path to complete untethering of classic money. Thus, wide-ranging opportunities open up to expand control for states and banks worldwide. Most of them will switch to using CBDC and blockchain in conducting transactions. As for ordinary people, it’s impossible to say unequivocally if it’s good or not.
    • Replacement of traditional banking. The rapid development of crypto technologies ensures the provision of services by companies worldwide and the ability to become financial institutions for many of them. So far, such companies don’t provide services related to lending, deposits, various crypto accounts, and transactions. There are a lot of platforms with millions or even tens of millions of users. But, if we look at total cryptocurrency’s penetration, obviously that it’s a privilege of just 3-4% of the population. Banks will go over to the side of crypto technologies or leave the market.

    The active audience of the crypto market is quickly growing, and there is no button or ‘reverse gear’ that can stop its development. However, you must not expect that regular money will cease to exist several years later. But it is quite real that our children will increasingly use cryptocurrencies in their youth.

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    Vladimir Gorbunov

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  • The $8 Trillion Risk: Why Investing in Cybersecurity Will Save You Future Pain and Risk | Entrepreneur

    The $8 Trillion Risk: Why Investing in Cybersecurity Will Save You Future Pain and Risk | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Today’s cyber threat landscape is elaborate, fast-paced and continuously evolving. The complexity of such threats has raised the predictions that the total cost of cybercrime will exceed $8 trillion by the end of 2023. It includes, for example, the money stolen by cybercriminals, the subsequent investments in security tools and services, and the money spent on ancillary activities such as staffing, remediation, legal fees, fines and more.

    So, why do many organizations still fail to see cyber hygiene or even cybersecurity as a boardroom priority, even in 2023? Many business leaders, especially small to medium-business leaders, fail to perceive themselves as targets. From their perspective, spending more on cybersecurity is a wasted effort, and those resources can be used elsewhere.

    On average, companies worldwide only allocate around 12% of their IT budget to IT security! Thus, persuading the boardroom to invest in cyber hygiene can be challenging. However, while it is hard to implement and even harder to maintain, these habits, security practices and solutions help make the world safer. And that is where every organization needs to start.

    Related: Why Is Cybersecurity Important for Your Business? Neglecting It Could Be Your Downfall.

    Reviewing the numbers

    Looking back at just a year, cyberattacks worldwide have shown a 38% increase in 2022 compared to 2021. The attack on the Australian health insurance provider Medibank, the data breach on the Los Angeles Unified School District (LAUSD) or even the social engineering hack on games company Rockstar are just a few of the thousands of data breaches happening all over the world.

    Interestingly, these breaches, like most, could have been prevented with good cyber hygiene. Furthermore, the examples I chose demonstrate that attackers seem unconcerned with a company’s size, location or industry. Yet, even with cyber threats like data breaches, phishing scams and ransomware, cybersecurity investments fall short.

    Over the last few years, we’ve made great strides in security, especially following the global pandemic. Still, a study conducted by Foundry shows that 9 out of 10 security experts still believe their organizations are not prepared to address the risks of a cyber-attack.

    Related: 5 Ways to Protect Your Company From Cybercrime

    Investing in cyber hygiene: a checklist

    So, what can we do? Establishing a strong and resilient cybersecurity architecture demands deploying security measures on multiple fronts such as data, devices, employees and network. Any elementary security architecture must include solutions to enforce strong password policies, protect data in transit and at rest, identify and protect against attacks and regularly back-up mission-critical data. This seems excessive, especially considering how limited the budget is. Yet, acquiring as many tools as possible within your financial limits shouldn’t be your final objective. The most effective strategy results from selecting the appropriate collection of tools after carefully assessing one’s demands and the current level of security precautions. The solutions I’d suggest include the following:

    • Identity and access management (IAM) solutions to ensure the right user is linked to the right resources
    • Unified endpoint management (UEM) solutions for securing endpoints and managing, patching and updating operating systems and applications
    • Extended detection and response (XDR) or Endpoint detection and response (EDR) solutions to detect and mitigate new and existing vulnerabilities
    • Remote browser isolation (RBI) for a safer browsing experience
    • Firewall as a service (FWaaS) to protect the perimeter less network border
    • Additionally, a combined implementation of Zero Trust Network Access (ZTNA) or Software Defined–WAN (SD-WAN) can provide faster connections, improve latency and secure your remote workers.

    Also, it would be wise to select solutions that already have established interconnections among them. This would offer more centralized and seamless access, thereby reducing the workload on your IT administrators and saving you from recruiting larger teams.

    Alternatively, some vendors offer multiple tools in a combined package. For example, Cisco Umbrella offers RBI, SD-WAN, and much more, Hexnode provides IAM and UEM capabilities, and Okta gives you both ZTNA and IAM. Make sure to carefully examine such vendors and the integrations between them before finalizing your architecture. In my experience, customers have always preferred a consolidated approach because, economically or due to staffing, they can’t handle the complexity of multiple solutions.

    Related: The Correlation Between Covid-19 and Cybercrime

    Roadblocks along the way

    We are all aware that the financial facet of any venture will inevitably be difficult. Assuming that the aspects mentioned above identify with your company’s objectives, the following query would most likely be regarding the return on investment. It might be challenging to locate the facts and data needed to identify the advantages of cybersecurity hygiene. I would suggest reviewing the financial implications of previous data breaches and comparing those numbers against the investment cost. You will discover that the latter dwarfs the former sum.

    Another hurdle is the monotony associated with good security hygiene. A robust security architecture requires periodic observation, maintenance and upgrades. This is often a bit boring, especially for non-tech-savvy investors, entrepreneurs and leaders. Additionally, the repetitious nature might cause inaccuracy and personnel exhaustion. The only solution is to clearly communicate the necessities of cyber hygiene and make them understand that security is an ongoing process rather than a one-time stop. Also, using tools to automate tasks and setting reminders can help employees stay on track without it being a bother.

    The recession bound to happen this year will surely put an even tighter hold on the already stretched budget. However, being the victim of a cyberassault during such trying times would be a far scarier reality. As business leaders, we must pay close attention to the hazards and repercussions of a cyberassault in our organization. Thankfully, many businesses are unwilling to face the risks associated with losing client data and having production or operations halted due to a system breach. If they do, it is either out of ignorance or a lack of a thorough understanding of the entire process.

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    Apu Pavithran

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  • 3 Things I Wish I Knew as a First-Time Airbnb Host | Entrepreneur

    3 Things I Wish I Knew as a First-Time Airbnb Host | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In 2017, I purchased a single-family home and listed it on Airbnb as a short-term rental. Several years and additional units later, the venture grew into a full-time business that now gives me around $150,000 per month. I could say I had a good ride.

    But the journey to this success wasn’t smooth. There were many things that I wish I had done differently, especially when I was just starting. And while some might say they’re part of the whole experience, I still won’t recommend them to anybody.

    And that is why I want to share the things I wish I had done when I was new to the Airbnb industry. These lessons impacted how I did my business, and if you’re starting on your own, these will be helpful for you too. The following are the three things I wish I knew as a first-time Airbnb host:

    Related: 10 Pieces of Financial Advice I Wish I Knew in My 20s

    1. An “employee mindset” won’t get you far in the business

    Now, I don’t have anything against employees. They’re awesome because they are the foundation of our labor force. I started as an employee myself, and I have a staff who helps me with my business too.

    However, if you want to create a flourishing Airbnb business, you don’t need the kind of mindset that most employees have. Allow me to explain.

    When I started my Airbnb business in 2017, my wife and I operated our unit, and we had no trouble doing so. Our profits were more than enough to cover our mortgage for the first three years.

    However, the struggle started when we decided to do all the cleaning ourselves. At that time, we didn’t think it was necessary to hire help because we could always do the cleaning on our own. Plus, we thought it was better not to pay anyone and keep the profits to ourselves. But we couldn’t have been more wrong.

    As days and months went on, we realized that we should have done things differently. We spent so much time cleaning our Airbnb that it was draining. Sometimes we’d be tired from appointments, and we still couldn’t rest because we had to clean our unit.

    It was then that we knew the business became another 9-to-5 job for us, and we were operating with an employee mindset. We wanted the job done right and to make more money, so we thought we had to do everything ourselves.

    But this employee mindset didn’t get us far, and neither would it be for you. The Airbnb business requires effort, and if you’re not careful, it could drain your time away from the most important things you should be focusing on. Instead, I recommend you get people who can make the work easier for you.

    Don’t hesitate to use some of your profits to hire help because, in the long run, you’ll benefit more from it. It’ll free up your time, and when you have more time, you’ll get the chance to focus on growing the business. You can even launch a new Airbnb if you want to!

    Related: How to Start an Airbnb Business Without Owning Property

    2. Delegation is the key to time freedom

    This is in the same context as the first lesson I mentioned, but it’s so important that it bears repeating.

    You see, there are three primary operations in the Airbnb business: cleaning, maintenance and communication. Now for your business to thrive, you have to take care of these three areas equally. But this would be extremely difficult, especially if you have more than one unit and you’re doing all the operations alone.

    People will check in and out of your Airbnb, so cleaning and maintenance need to be taken care of regularly. The problem when you’re doing those things yourself is that you are trading time for money. This is why you need to delegate those tasks and automate them for your work to be easier.

    You can hire people to do the cleaning and maintenance for you, create an automated cleaning and maintenance calendar that they will follow, and you’re good to go. You can even get a virtual assistant to help you on the communications side.

    This is how million-dollar entrepreneurs operate their businesses: by building a team and a system, hiring, delegating, and automating all the operations. And I wish I had known this sooner.

    3. Collecting a 1099 Form will reduce your taxes

    The IRS 1099 Form is a collection of tax forms that you have your subcontractor sign so you can take what you pay them as a tax deduction. This applies to the people you hire to clean, do the maintenance, and do your communications. As long as you pay them $600 or more within the same calendar year, you must collect a 1099 Form from them.

    This is something that I wish I had known when I was getting started. I didn’t know that I needed to collect a 1099 Form, so I ended up paying for money I didn’t keep.

    Now to be fair, no one told me about it then, so I didn’t know. But now that you have an idea make sure to implement it to protect your profits so that you won’t lose out in the end.

    Related: 8 Ways to Save Money on Business Taxes

    Conclusion

    Making mistakes as an entrepreneur is perfectly normal, especially if you’re new. However, no rule says you must make blunders for the sake of experience.

    Instead, you can learn from those who have already been through the same struggles and learn from their backgrounds. After all, success leaves clues. By learning from the experience of others who have overcome similar struggles, you gain valuable insights and avoid unnecessary pitfalls.

    So take advantage of the wealth of knowledge available to you, and start building the business of your dreams today.

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    Jorge Contreras

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  • What Happened to All the Medtech Unicorns? | Entrepreneur

    What Happened to All the Medtech Unicorns? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Medical tech (medtech) startups found themselves flush with cash a couple of years ago for quite obvious reasons. Pandemic-fuelled investment pushed VC funding for medtech and health-focused companies to unforeseen heights, ensuring that exemplary companies creating innovative technology to boost our collective health got the backing they deserved.

    But times have certainly changed. The tech industry now finds itself reckoning with a banking crisis and VCs shifting priorities (and funds) towards scorching hot generative AI projects. That shift has caused funding for early-stage medtech companies to decline significantly, with numbers sliding by the billions across the board for digital health projects.

    Related: Areas in Medtech That Need Innovative Entrepreneurs

    Why is this happening?

    To clarify, the funding well has not completely dried up for medtech projects. But the industry has become far more competitive now that the pandemic has moved to the periphery of public consciousness. But it’s unfair to place the entire blame for VCs pivoting away from medtech solely on the world emerging from COVID; there are other contributing factors driving entrepreneurs and liquidity providers to consider other industries.

    For one, medtech is not a trend-proof industry immune to wider economic conditions. And although the digital health industry has seen a huge boom in the past decade, macro-level trends do eventually shift to something newer and more enthralling. AI has become a scene-stealer in terms of tech funding, and while many medtech companies champion AI use to help upgrade multiple aspects of healthcare, other projects might feel like there’s no outside funding to turn to.

    Another factor that could contribute to the slowdown of VC funding in medtech is the pace at which health developments move, particularly in testing and regulation. While blockchain and AI projects can enjoy building in a regulatory gray area (for now), any medtech device or solution has to undergo strict review to become widely available to consumers. This is where we often see a collision when revenue-driven startup ideologies and rigorous healthcare standards meet, whether it’s the FDA or another regulatory body.

    With this in mind, it makes sense as to why the VC mentality doesn’t always mesh well with an industry that relies heavily on regulatory clearance to progress. A growth-minded VC familiar with the nimble pace of a spritely tech startup is probably in for a rude awakening when a medtech company can’t grow at the speed it wants it to.

    But there are a few ways for medtech companies to adapt in a funding drought, whether it’s exploring different funding sources or reevaluating their value proposition.

    Related: 3 Alternatives to Venture Capital Funding for Startups

    What can medtech projects do?

    In a way, the medtech industry is much better equipped to survive a downturn in outside funding because it was one of the first modern tech sectors to learn about the importance of flushing out bad actors. It’s a harsh lesson that nascent industries such as crypto now face and generative AI projects will likely face in the future as the moral and societal problems of its development are called into question, even by its industry peers.

    And when a scandal involving generative AI eventually does happen, outside funding will inevitably turn back towards industries that could withstand it the first few times.

    It’s never a good indicator when companies in burgeoning tech sectors make cuts to their ethics teams; this is another leg up that medtech companies have over other industries. The ghost of Theranos still looms large over any public-facing medtech development, which is shockingly effective at keeping most projects ethically in line. Medtech founders understand that you can’t build products that affect people’s health with an MBA and a dream; it is a field that requires some sort of background and experience to execute effectively.

    That being said, there are also spaces in medtech development for entrepreneurs to explore that don’t directly impact consumers’ health but assist the medical sector in other ways.

    Entrepreneurs and developers in medtech should shift their focus on projects that either address the most common pain points in healthcare or projects that bridge different industries to create innovative healthcare solutions. It requires more creativity, but repurposing technological facets of other industries can help address very real challenges in healthcare.

    For instance, in 2022 alone, more than 40 million Americans had their medical records exposed through data breaches according to an analysis from USA Today. These breaches only build on a recurring critique of the barriers for patients to have access to their medical records across health systems, either for their safekeeping or to understand their own medical history and needs.

    To help solve these issues, smart-document SaaS provider ShelterZoom developed one of its key products for use in healthcare to empower patients to have full access and control of their medical records. The idea is to help patients outmaneuver the crushing bureaucracy many people face when seeing multiple doctors or specialists.

    This clearly illustrates how development that utilizes tech infrastructure from a completely unrelated industry can bolster medtech’s positive impacts through specific, clever reinterpretation. And these kinds of developments can often clear regulatory hoops much faster than medtech that directly impacts medical practices and procedures.

    It’s understandably difficult for medtech companies to get the same amount of attention that they used to. But it’s not impossible to stand out to outside investors, even when the trends aren’t necessarily in an industry’s favor. Likewise, it’s important to look outside of the VC bubble to help drive growth-stage development, and part of that requires creating a product that can stand on its own merits.

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    Ariel Shapira

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  • Choosing A Bank For Your Startup: Here’s Some Things To Consider | Entrepreneur

    Choosing A Bank For Your Startup: Here’s Some Things To Consider | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As a newly established startup, there are some key elements that your business requires to ensure your short and long-term success. A detailed business plan, a launch plan, early funding, and the right talent and equity from founders are among the basic ingredients that can help get a startup off the ground.

    Aside from the basics, finding the right bank, and pairing it with the right bank account is a consideration many startup entrepreneurs and small business owners often overlook during the initial induction phase of their company.

    Related: You’re Losing Money at your Bank – 9 Banking Alternatives That Pay Better

    Following the collapse of California-based bank, Silicon Valley Bank (SVB) in early March 2023, startups and organizations that were caught in the middle of the catastrophe showed many other entrepreneurs and new business owners the importance of partnering with the right financial institution.

    Although the fall of SVB has sent shockwaves across the economy and banking sector, for many small startups it’s crucial to find the right bank that offers them a range of tailor-made products and services. Banks that equip businesses with the right tools and resources, other than financial support and backing, can help small startups leverage financial capital to build towards a long-term goal.

    While the broader economy is still battling with stubbornly high inflation and soaring interest rates, startup owners will need to consider some key aspects when choosing a bank for their business going forward.

    Industry authority

    When it comes to finding the right bank for your business, size matters, and in this case, the authority a bank has within the financial system.

    Many large banks often provide capital resources for specific businesses depending on their industries. In some instances, more established banks will often have a range of products and services that cater to a wide variety of businesses, regardless of whether they are early biotech startups or small-scale e-commerce businesses.

    Although smaller community banks may be centered around the direct market, focusing on providing businesses in the area with the right capital and resources, it’s often riskier to place long-term bets on these institutions, especially if you’re considering expanding in the coming months or years.

    Look for banks with a longstanding track record of operations and who have provided customers with the right services to get their business going.

    Location. Location. Location

    Another thing to consider is the location of the bank. If you reside in a rural part of the country and have limited access to bank branches and ATMs, you might want to consider partnering with a bank that’s widely available in your area.

    Related: Banks Have Failed Small Businesses. Here’s How They Can Change That

    Although a lot of today’s banking is done online, for small startups and businesses, it’s a safer option to choose a bank that they can directly find in their area in case of any disputes or discrepancies.

    Different products and services

    As mentioned, not all banks will offer their clients the same type of services. Some providers will have a range of businesses-related products, with less focus on individual banking solutions.

    Then some banks may offer attractive business loans at low-interest rates, but product selection may be somewhat limited. The easiest way to approach this is to list a few services you may require for your business and match this with a bank that can provide you with affordable solutions.

    Fees and costs

    Another thing that comes to mind when choosing a bank is how much you will end up paying in fees and additional bank account charges. There are no standardized or base-level fees for opening bank accounts, and prices will differ across the board.

    In some cases, banks will have pricing structures designed to cater to small businesses and new startups. Typically these services and products have more affordable fees, less additional costs, and come with a limited selection of banking services.

    Digital features

    With so much of the banking and financial ecosystem relying on digital infrastructure, it’s important to think about how these digital features will enhance your business, its performance, and forward-going growth.

    For startups, it’s always better to side with a bank that provides native digital tools, such as a banking platform for online transactions, and other digital integrations. These services make it a lot easier for startups and small businesses to communicate with institutions and give them direct and on-demand access to the tools they require in their day-to-day operations.

    Interest rates

    Navigating ongoing interest rate hikes has been a challenge for many new startups and businesses, especially for those that have taken out loans during the early months of the pandemic when interest rates were near zero percent.

    Now that the so-called free-cash era is over, it’s difficult to find a financial institution that can provide businesses and individuals with interest rates that can help them grow their savings.

    Online banks often provide more attractive interest rates, but these should be cautiously approached, especially for new and young businesses. Shop around, and see which bank can offer you the best possible interest-rate deal. Not only will this help you find the most applicable bank, but it’s also a way to weigh out different options.

    Customer support

    Customer service is another aspect worth considering. Some banks don’t have brick-and-mortar stores and purely rely on digital communication such as instant messaging, chatbots, and artificial intelligence (AI).

    If you’re comfortable with using these tools to resolve any problems or issues before being put in contact with a human agent, consider your options carefully.

    You’ll want to make sure that you have access to the best customer service agents to help you resolve any disputes or answer any queries. On top of this, some banks may provide around-the-clock service, while others may limit these operations to designated business hours.

    Check your credit

    A low credit score may often mean you have access to a limited range of products and services. On the other hand, the opposite is true for those individuals that have a higher credit score.

    Larger banks will often want to partner with business owners and their companies that have a stronger line of credit. Other smaller community-orientated banks may be more lenient towards locals that have lower credit scores.

    Your credit score will impact which loans you can apply for and what interest rate is offered to you. It’s often advised for startup entrepreneurs and small business owners to check the credit requirements of their banks and to see whether or not they qualify for the necessary services they require.

    Final thoughts

    Finding the right bank for your startup at a time when household names are falling apart can leave any business owner and startup entrepreneur feeling uneasy. Having a few options is always better, and making sure that you partner with the right people that will help your business grow while fostering a longstanding relationship is crucial for any young startup.

    Consider the needs of the business, and how the services and products these banks offer can match them. It’s best to shop around at first, to widen your options and to see what is available.

    The more information you have, and know what you want for your startup, the easier it will be to find a bank that checks all the boxes and delivers financial services specifically tailored for your new business.

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    ReadWrite.com

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  • Watch Live Today: Keep Your Money Safe During the Bank Failure Panic | Entrepreneur

    Watch Live Today: Keep Your Money Safe During the Bank Failure Panic | Entrepreneur

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    Finance expert and entrepreneur Gene Marks will join us for a special livestream discussion on the impact of the recent bank failures on your personal and business assets. The event will begin at 2:00 PM EST, streaming live on Entrepreneur’s YouTube, LinkedIn and Twitter channels.

    Where can I watch?

    Watch and stream: YouTube, LinkedIn & Twitter

    You can watch on your phone, tablet or computer. Our livestream will be shown in its entirety on YouTube, LinkedIn and Twitter

    What time does the livestream start?

    Time: 2:00 PM EST

    The episode kicks off at 2:00 PM EST.

    Why should I watch the livestream?

    Gene Marks is an author, CPA, business owner, and national business columnist for The Hill, The Guardian, Entrepreneur, The Philadelphia Inquirer, and other well-known outlets. He will expertly break down the recent bank failures and what they mean for entrepreneurs. In this informative session, you’ll learn about the steps you can take to protect yourself and your business.

    Watch Now >>

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    Entrepreneur Staff

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  • Layoffs Don’t Have To Be Inevitable If You Reevaluate Your Spending in These Areas | Entrepreneur

    Layoffs Don’t Have To Be Inevitable If You Reevaluate Your Spending in These Areas | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The fact is, the global growth profile of 2023 is showing a downward trend. According to the IMF forecast, this year the economy will grow only 2.7%, compared to 3.2% in 2022.

    In fact, the projected data for advanced economies look even more discouraging, with the World Bank predicting 0.5% economic growth in the U.S. in 2023, which is almost 2% lower than the previous iterations. This leaves experts scratching their heads on whether we’re imminently running towards yet another big recession, or not just yet.

    Team cuts are imminent, aren’t they?

    Supposedly driven by the lingering downward economic spiral, thousands of businesses across various market verticals (mostly tech, media, finance and healthcare) announced huge staff cuts back in 2022, and this neverending firing streak continues.

    Here are just some of the most stunning numbers.

    In January 2023, Sundar Pichai, the CEO of Google and Alphabet, announced the company’s plans to lay off 12,000 team members. Disney is planning to cut back its workforce by at least 7,000 jobs. Amazon will be letting go of 18,000 employees. Goldman Sachs will say goodbye to over 3,000 employees, Philips will be cutting over 6,000 jobs worldwide, and news of mass layoffs just keep coming. Overall, over 125,000 people were already laid off in 2023 by the tech companies alone, per layoffs.fyi.

    However, is the global market slow-down actually the key factor, influencing the massive workforce cuts? While the need to cut spending may be the common ground, in a more nuanced context — not so much.

    Namely, a lot of the companies in the tech sector, like Peloton or Zoom are facing overstaffing challenges, fueled by their exponential growth dynamics during the Covid-19 pandemic, which has turned out virtually impossible to sustain upon its decline.

    Meanwhile, in the real sectors, like the automotive industry, some companies, like Jeep Cherokee explained their plant is idling amid rising electronic vehicle (EV) costs.

    Related: Layoffs Abound Across Industries — But These Major Companies Are Still Hiring

    But most surprisingly, some commenters presume many companies are just “following the herd” in their market niche. In plain words, their assumption is, while the widely-predicted recession forces businesses to tie their belts in one way or another, laying off employees is just their go-to solution, which is seemingly working for their competitors. As business professor Jeffrey Pfeffer told Stanford News, “They are doing it because other companies are doing it.”

    And the truth is, a massive workforce cut doesn’t actually save money in a short-term perspective (imagine the severance pay volumes), and can even flatten the business development in the case of mid-sized companies and small startups.

    How to cut spending without laying off your team

    In view of the tracked decline in economic activities, in some ways fueled by the lingering supply chain disruptions, and the sharp increase of inflation rates, cutting operational spending seems to be a reasonable idea. Not only can it remove extra pressure from business owners’ shoulders amid uncertain times, but also free up extra resources to fund the growth areas.

    And, as mentioned above, letting go of your team members is hardly the best choice (in case you’re not overstaffed, of course), so it’s crucial that you eliminate the latter risks from the equation right away.

    So, how do you determine that you’re overstaffed?

    Essentially speaking, you need to analyze the average manager’s span of control in your company, or in plain words, how many people are reporting to each of them. This number can be different depending on the type of firm or industry. Anyway, the common ground is that if it’s lower than 5-6, the organizational structure most likely has too many levels, with the average optimum management-to-employee ratio currently ranging from 1:15 to 1:20(25).

    Suppose, you don’t have apparent issues with the tall span of control, and the overstaffing risks are not your business case. Consider the following checklist for evaluating possibilities to lower the overall company’s spending without taking a toll on your business processes and cutting the team:

    SaaS spending

    Quite predictably, even small startups with limited funding usually use a bulk of paid SaaS solutions in their business routine (e.g. from a CRM and task management tools to a mere G Suite and accounting software).

    And while the importance of such tools is hardly questionable, their actual selection, as well as the pricing, sometimes is. What I’m saying is that even though the high-quality product does cost money, negotiating a discount happens to be a far more rarely utilized option than one might imagine, which is a huge miss.

    And if you’re paying for two similar management tools, with minor differences, perhaps, the use of a more advanced version of one of these instead will be actually cheaper, especially in the long run.

    Office space rent

    Even though the end of the acute period of the Covid-19 pandemic has stimulated many businesses to return to offices, chances are opting for a hybrid office may help reduce spending costs quite a lot.

    Let’s do some quick math. Imagine you had 10 people in the office on a permanent basis, and consider rearranging the office space to a commonly-used area, which can fit 5 people at a time. This will cut the desk space in half, as well as reduce the required office space for the communal areas (like kitchens, breakout rooms and meeting rooms) by at least 20%.

    Given that the average space per employee was estimated at 75 – 150 sq feet in the pre-pandemic times, as per JLL research (50% deskspace and 50% commonly used areas), the change of the office type from an offline to a hybrid one in the example herein can help to reduce the required office space by at least 200 sq feet.

    In plain money, this could potentially save you around $7,000 monthly in office rent in Seattle, for instance.

    Related: Looking for a New Office for Your Team in 2023? Here’s What to Take into Account.

    Human resources

    While keeping your optimal team as is will definitely help streamline operational processes, you might consider limiting the hiring process for new employees, potentially needed for your newly-developed business projects.

    That is, if you’re hoping to launch two new products in 2023, perhaps, a wise idea would be to select and prioritize the release of just one during a downturn, in order to spare financial resources. Another way to cut spending on human resources would be to readjust the rewards and recognition programs for employees, i.e. making them more tailored to particular business KPIs. In such a way you’ll be able to keep your team motivated, without overspending money on yearly bonuses across the board.

    Ultimately, it’s up to each business owner to make their decision on how to prioritize spending and whether to cut their staff, or not during a downturn, but navigating a company amid uncertain times usually requires a strong team, so why risk losing it, having invested time and resources into building it? That is the question.

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    Anton Liaskovskyi

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  • This $19 Budget Management Course Could Help Your Business Thrive | Entrepreneur

    This $19 Budget Management Course Could Help Your Business Thrive | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Nearly one in five small businesses fail in their first year. That may be daunting as a new business owner, but learning to manage your money and use it wisely could help your business thrive. The Essential 2023 Money Management Bundle has lessons on everything from investing to budgeting to personal finance—and lifetime access is on sale for $19.

    It’s time to start feeling confident about your business’s financial future. If that means earning passive income to back up your normal revenue streams, then study long-term investment strategies taught by full-time trader, investor, and entrepreneur Travis Rose. See how you can build value by investment and learn to read charts and analysis indicators to make informed investments.

    No investment is a sure thing, so you may want to craft a finance tracker to stay informed about how much your business spends monthly. This model also works as a personal finance tool, but scaling it up for your business may help you make informed decisions if the time comes to limit expenses.

    Many personal finance skills may also apply to your business finances. Up to 82% of businesses that fail can attribute that failure to poor cash flow management. In principle, managing your business’s cash flow is similar to operating a personal budget, and Budgeting 101 could show you the basics. From creating a monthly budget, setting debt repayment goals, and creating a cash flow schedule, your business’s finances may not be that much different from your own.

    Set yourself up for a year of growth that you can reflect on next tax season. Get the Essential 2023 Money Management Bundle for $19 (reg. $1990) from February 24 through March 2 at 11:59 p.m. PT.

    Prices subject to change.

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    Entrepreneur Store

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  • Free Webinar | March 22: What Entrepreneurs Should Consider Writing Off | Entrepreneur

    Free Webinar | March 22: What Entrepreneurs Should Consider Writing Off | Entrepreneur

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    Tax season is here (hooray?) and to make sure that you don’t leave a single penny on the table, we have called in our resident tax experts to walk you through the specifics of write-offs for entrepreneurs. Whether you are a full-time small business owner or making extra money with a side hustle, this webinar is essential to making sure you wind up with the best tax bill or refund possible.

    Mark J. Kohler — author, CPA, attorney, and cohost of the podcast “Refresh Your Wealth” — and Mat Sorenson — author, attorney, and CEO of Directed IRA & Directed Trust Company — have been at this for years, and these self-described “tax geeks” have all of the answers to your write-off questions. During this webinar, they’ll teach you:

    • Commonly missed home office deductions
    • Auto and travel write-offs
    • Changes to meals and entertainment rules
    • Red flags that can trigger audits
    • Changing your entity (LLC, S-corp) structure to save taxes
    • And more!

    This free webinar can save you a lot of dough on Tax Day — don’t miss it! Register now and join us on March 22nd at 3:00 PM ET.

    About the Speakers:

    Entrepreneur Press author Mark J. Kohler, CPA, attorney, co-host of the Podcast “Refresh Your Wealth”, and a senior partner at both the law firm KKOS Lawyers and the accounting firm K&E CPAs. Kohler is also the author of “The Tax and Legal Playbook, 2nd Edition”, and “The Business Owner’s Guide to Financial Freedom.

    Mat Sorensen is an attorney, CEO, author, and podcast host. He is the CEO of Directed IRA & Directed Trust Company, a leading company in the self-directed IRA and 401k industry and a partner in the business and tax law firm of KKOS Lawyers. He is the author of The Self-Directed IRA Handbook.

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    Entrepreneur Staff

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  • Entrepreneur | How to create effective explainer videos for funding

    Entrepreneur | How to create effective explainer videos for funding

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    Opinions expressed by Entrepreneur contributors are their own.

    Explainer videos are one of the most potent tools that startups can use to secure seed funding.

    What? Yes. Explainer videos have emerged from just being marketing material. Do you know that most video game, online card game and board game companies use explainer videos dedicatedly to raise funds?

    Why?

    Explainer videos have the magic to deliver the in-person game-playing experience to the investors(as well as customers), where they can visually understand the addictive factor and the ‘can-go-viral’ side of the games.

    Ok. You may have already seen those emotional explainer videos where NGOs explain their charitable side, their entire workflow and the impact it’s driving. Those videos wow everyone, especially the donors. Similarly, your potential investors just want to understand some of the simple attributes of your product or service.

    Related: How to Start Using Explainer Videos (Infographic)

    Is there a real demand for your product? Is it market fit? Can it turn more heads gradually? Is there an X-factor that sets your product apart from its competition?

    And, the best way to explain all these? A well-designed explainer video, hands down.

    Statistically, around 59% of senior executives, veterans and tech pundits who make the major decisions prefer explainer videos to any other form of content that explains a business model.

    That’s where explainer videos come into the seed funding scenario

    Firstly, explainer videos have become an essential tool for startups seeking seed funding. They provide a visually appealing and easy-to-understand overview of a company’s product or service and allow investors to grasp the business’s potential quickly.

    Secondly, the use of animation, graphics, and narration in explainer videos makes complex ideas simple and appealing, which can help startups stand out from the competition and effectively communicate their unique value proposition.

    Furthermore, explainer videos can demonstrate a company’s ability to effectively market its product and show its understanding of its target audience. In today’s fast-paced and highly competitive startup ecosystem, explainer videos are a must-have tool for startups looking to secure seed funding.

    Related: The Secrets to Making an Explainer Video Stand Out

    Importance of explainer videos in seed funding

    Explainer videos are now a vital part of entrepreneurs’ early funding procedures. They support the clear, concise and aesthetically appealing communication of the concept underlying the good or service.

    The videos act as a primer for potential investors, helping them to comprehend the value proposition and growth potential immediately. Additionally, they allow entrepreneurs to distinguish themselves from the competition and gain investors’ trust by showcasing their creativity and storytelling abilities.

    Additionally, explainer videos promote a startup’s passion and energy, which makes it simpler to get seed funding and draw in potential investors.

    So, how does a strong explainer video helps you to get seed funding in the cutthroat startup environment of today? This is how:

    • Improve understanding of the business concept.
    • Showcase your product’s USP.
    • Demonstrate market potential.
    • Build credibility and trust.
    • Harness a Competitive Advantage.

    How to create effective explainer videos for funding

    Focus on these fundamental factors:

    • Clear messaging: The video should clearly communicate the problem that the startup is trying to solve and how their product or service solves it.
    • Simple visuals: The visuals should be simple, visually appealing and easy to understand, even for those with little prior knowledge of the industry.
    • Engaging narration: The narration should be engaging, clear, concise and effectively convey the video’s key messages.
    • Highlighting Unique Value Proposition (UVP): The video should highlight the startups’ unique value proposition and explain why their product or service differs from what’s already available in the market.
    • Demonstrating proof of concept: The video should demonstrate the proof of concept, showing how the product or service works and its potential impact.
    • Showcasing the team: The video should showcase the startup’s team and their expertise, highlighting their ability to execute their business plan.
    • Short length: The video should be short, ideally under 2 minutes, and straight to the point to hold the viewer’s attention.
    • Professional quality: The video should have good lighting, sound, and animation to look polished and professional.

    Related: How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

    Real-world examples of startups that used explainer videos

    Dropbox: The popular file-sharing and storage company used an animated explainer video to effectively communicate their business idea and secure seed funding from investors. The video, which has been viewed over 20 million times, provided a simple and engaging way for Dropbox to demonstrate the value of its product.

    Airbnb: Airbnb used an explainer video to help secure seed funding for their business. The video highlighted traditional travel accommodations’ pain points and how Airbnb solved these problems with its unique platform. The video effectively communicated the company’s value proposition and helped secure seed funding from investors.

    Square: Square, the mobile payment company, used an animated explainer video to effectively communicate their business idea and secure seed funding from investors. The video provided a simple and engaging way for Square to demonstrate the value of its product and helped secure seed funding from investors.

    Slack: Slack, a team communication platform, used explainer videos to demonstrate its product’s benefits and attract potential investors. The videos effectively communicated Slack’s unique value proposition and helped simplify the complex concept of workplace communication and collaboration.

    Last words

    Lastly, explainer videos are clearly essential for startups seeking seed funding. They humanize your branding and enable you to foster the human-like communication effect that influences your potential investors.

    They also allow startups to showcase their creativity, storytelling skills and vision for the future. By incorporating an explainer video into the seed funding process, startups can greatly increase their chances of securing funding and setting the stage for long-term success.

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    Vikas Agrawal

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  • 4 Ways Entrepreneurs Can Deal with Cash Flow Problems in 2023

    4 Ways Entrepreneurs Can Deal with Cash Flow Problems in 2023

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    Opinions expressed by Entrepreneur contributors are their own.

    Cash flow problems are an unfortunate — but all too common — reality for entrepreneurs and small to medium-sized businesses (SMBs). This is especially clear in times of uncertainty and rapid change. The Russo-Ukrainian War, for example, has been particularly hard on SMBs due to rising fuel costs, government sanctions and global supply chain disruption.

    Cash flow problems can have many causes, but the end result is always the same — a lack of available liquidity to cover daily operational costs, such as paying suppliers and meeting payroll obligations. Failing to meet these basic operational needs impacts a business’s ability to achieve or maintain profitability, which often leads to knock-on effects of its own.

    But it’s important to realize that cash flow problems are not inevitable. And when they do occur, they are not always insurmountable. That said, here are a few possible solutions for SMB owners when dealing with cashflow problems (or even avoiding them entirely).

    Related: The 5 Worst Cash-Flow Mistakes Small-Business Owners Make

    1. Simplify your billing & invoicing process

    According to a YouGov survey, 55% of U.S. SMBs are currently waiting on money that is tied up in late invoices. And the SMBs that are waiting have been waiting for a long time — 25% of U.S. SMBs are paid more than 20 days late on average.

    Making it easy and rewarding for your clients and customers to pay you quickly is one of the best ways to minimize cash flow problems. There is no silver bullet here — each business needs to find the solution that works best for them.

    One of the most effective methods is overhauling your payment system to make it simpler for clients and customers to make timely payments. This might mean adding one-click payment links to invoices or allowing alternative payment options (e.g. direct debits, installment payments or recurring payments).

    Another effective method involves updating your payment terms to include incentives for early payments and penalties for late payments. For example, you might offer a 2% discount on invoices paid within 5 days and charge 2% interest for each month an invoice payment is late.

    This two-pronged approach helps encourage customers and clients to prioritize timely payments that support healthy cash flow.

    2. Create a cash flow forecast

    A cash flow forecast is a document (usually running for a period of 12 months) that estimates monthly inflows and outflows. It’s an essential tool for any SMB since it allows you to identify potential cash flow problems before major issues arise, identify the best time for large purchases or investments and gauge the impact of changes in income or outgoings.

    Creating a cash flow forecast is relatively simple. You can start with a specialized accounting tool that has preloaded reports and features for cash flow management and forecasting. This automates the process and makes it much easier for businesses to stay on top of their cash flow.

    Alternatively, you can create a forecast manually in Excel or Google Sheets — all you need is a clear overview of your expected and actual income, expenditure, assets, and liabilities.

    Related: 6 Hacks for Getting Clients to Pay You Faster

    3. Build up cash reserves

    In personal finance, the concept of an emergency fund is relatively common knowledge. Building up a cash reserve for your business works in much the same way. By setting aside money in a separate, interest-bearing account, SMBs can ensure they always have access to the funds needed to cover costs and eliminate the need to strike off the business.

    The size of your emergency fund will depend on factors like the nature of your business and where it’s located. As a general guideline, it’s recommended to set aside around 2–6 months of essential operating costs.

    Building up a cash reserve can be difficult, but it’s worth persevering with. It’s one of the best ways to protect your business from shutting down and other serious problems related to poor cash flow management.

    4. Negotiate with creditors

    According to the most recent available data, 73% of U.S.-based SMBs are in debt — whether to banks, suppliers or creditors.

    When cash flow slows, it might be time to negotiate the terms of your existing contracts. This can be tricky, since SMBs may not have the same negotiating power as larger businesses. That said, some suppliers are more than happy to strike a deal — especially if you explain your situation honestly and show flexibility.

    You may be able to pay off debt with smaller (but more frequent) payments, negotiate reduced interest rates, barter goods, and services or negotiate payment terms for large orders.

    Similarly, if you’re expecting a bill but cannot pay it in full, you might be able to strike a deal with your creditor. For example, you could offer to pay part of the total now and then make regular payments until the debt is cleared. As always, communication and honesty are key!

    Cash flow management is a critical part of running an SMB — and it always pays to be proactive. By following the steps outlined above, you can take control of your cash flow and prevent strike-offs. Additionally, as with any important business process, it’s worth seeking professional advice or using specialized tools to help streamline the process. This can make it easier to keep track of cash flow, as well as spot potential problems before they become major issues for your business.

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    Pritom Das

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  • 3 Reasons Now is the Best Time to Start Investing

    3 Reasons Now is the Best Time to Start Investing

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    Opinions expressed by Entrepreneur contributors are their own.

    Thanks to record-high inflation, geopolitical instability and the first interest rate increases in years, the current market is, simply put, incredibly volatile. Existing investors are making strategic changes to their portfolios, and new investors are unsure if they want in at all. But for those fortunate enough to have disposable funds, is now the right time to get started?

    Here are three reasons to wade in — slowly.

    1. Time in the market is better than timing the market

    Generally, when one starts investing isn’t as impactful as how long one invests. With a long enough time horizon, a well-diversified portfolio, and the power of compounding, portfolio volatility usually smooths out. This has been historically proven repeatedly as it pertains to the stock market.

    By contrast, “timing the market” or waiting for stocks to hit a new low or drop from recent highs so that an investor can snag a bargain is risky. Short-term market behavior tends to be unpredictable, with current trends reversing on a dime. Waiting for the “perfect” moment to invest may mean passing up potential gains.

    In other words, for many traders in waiting, now is as good a time as any to invest because markets are down. But exceptions may arise for those who need their money soon, as a short-term downturn can wipe out a portfolio overnight. If you are a new investor looking for a long-term “buy and hold” strategy, this is one of the best times to enter the markets and begin investing.

    Related: Create More Wealth by Playing the Stock Market

    2. Downturns leave more room for growth

    Many investors view short-term volatility as a risk that negatively impacts their portfolio. In the short term, this is true: volatility often drags down the total value of one’s investments.

    That said, one of the primary ways that the stock market generates returns is when investors buy low and sell high. And what better way to profit off large price differences than buying in when the market swings downward? Forget timing the market — a good strategy for long-term growth is to buy when the market is down.

    It may help to view market volatility as a form of bargain hunting. By buying high-quality investments when they go “on sale,” investors can increase their future profit margins when the market recovers. The trick is sorting the junk from the gems.

    Related: How To Start Investing

    3. The market will perform sooner or later

    There’s no guarantee that any individual security will turn a profit. But historically, given enough time and increased economic activity, the stock market always performs — eventually.

    That said, the time between a crash and recovery varies widely, and it certainly cannot be forecasted when that will happen. As such, pinpointing how long investors have to wait to realize gains is nearly impossible.

    For instance, most stocks took 12 years to recover following the Great Depression. But during the COVID-19 pandemic, many stocks recovered within just four months. This a sobering reminder that there is no way to time bull or bear market cycles and that a market recovery can even mount in some of the worst economic conditions.

    Related: Why You Should Invest in Mutual Funds vs. Individual Stocks

    Start slowly to establish good habits and “feel out” the market

    So, is now the right time to invest? For investors who aren’t on the cusp of retirement, the answer may be yes. Every investor should consider their risk tolerance and time horizon before deciding when and where to invest. Starting slowly can ease new investors into the market without introducing excessive risk.

    Novices may also start simply with a dollar-cost averaging method, which involves investing small sums at regular intervals to even out the market’s ups and downs. While it’s not as exciting as day trading, dollar-cost averaging reduces the temptation to time the market and can even lead to more significant gains for investors.

    As scary as the current market may seem, competent investing is less about day-to-day developments and more about the future. Be strategic, stay focused, and only risk what you can afford not to touch over the future.

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    Kyle Leighton

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  • A Small Business Owner’s Guide to Managing Funds and Investments

    A Small Business Owner’s Guide to Managing Funds and Investments

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    Opinions expressed by Entrepreneur contributors are their own.

    As a small business owner grows over the years, one aspect of finance that they often overlook is that of the ability to use investments as a means of growing revenue, increasing net worth and building the overall financial security of their business. The majority of small business owners don’t even think about this course of action because they don’t know about it, because they don’t think that they can qualify for it, or because they are unfamiliar with how it all works.

    As of this writing, Q4 2022, rates are moving upward, which makes a larger purchase more expensive for a small business, and it also increases the cost of carrying balances on things like credit cards or other lines of credit. However, savings accounts and CDs will do better — but all of this could change and most likely will. So, the question becomes, how do you take advantage of this style of opportunity? And did you know that your bank, just like Key Bank’s liquidity management solutions, is designed to help you efficiently manage your short-term or long-term cash balances?

    When a small business owner is newer to this type of funds management method, going basic, short-term, is a great way to start. Maybe once there is a comfort level, you can look at more long-term aspects.

    Related: The 5 Worst Cash-Flow Mistakes Small-Business Owners Make

    1. Short-term

    Short-term is just what it sounds like, but what that translates to (for normal people) is a year or less. This can be very beneficial for many small businesses as having funds tied up for a period longer than a year can often cause a negative impact on the annual fiscal operations of a business.

    Short-term cash balances can be managed in three ways:

    • Operational cash: cash needed for day-to-day operations. These funds are generally held in a checking account or in investments that are very liquid and provide immediate access.

    • Reserve cash: typically serves as a cushion for unforeseen events. The investment strategy for this is fairly conservative, and the funds are usually held in a savings account.

    • Strategic cash: reserved for a particular purpose and period of time and is held in time deposits or liquid vehicles to achieve a higher yield. Our Relationship Managers work with you to determine the best combination of accounts to achieve your liquidity and investment goals.

    Related: 5 Cash Management Tactics Small Businesses Use to Become Bigger Businesses

    2. Long-term

    Long-term investments are just what they sound like — longer than short-term. What that translates to is over one year. But truthfully, much of what makes investments short- or long-term is how they are used on your balance sheet and also when the investments are sold.

    A common form of long-term investing occurs when company A invests largely in company B and gains significant influence over company B without having a majority of the voting shares. In this case, the purchase price would be shown as a long-term investment. However, that might not be up your alley as a small business owner. So, be sure to talk to your advisor to see if any of that makes sense for you now or in the future.

    Here some examples of long-term investments for a small business:

    • Income stock strategy: a long-term strategy that includes a range of distribution choices intended at identifying well-known entities that provide above-average distributions without big risk of default, such as large-cap and blue-chip stocks

    • Growth stock strategy: aims to maximize the appreciation of all the stocks in the portfolio over a period of time, such as 10 years or thereabouts

    • Balanced investment strategy: intended at uniting investments in a portfolio so that the risks and rewards can balance one another out. Usually, the stocks and bonds are of equal percentages of the holding for this type of portfolio. This can be a good strategy for a small business owner with a medium-risk appetite.

    • Real estate: a great way to add assets to the long-term growth strategy of a business as it will increase in value over time making a larger profit when the owner sells the business.

    Pro-tip: Small business owners usually never consider either long- or short-term investment management for their businesses. In fact, they never even open a basic Roth or Traditional IRA because they think “I’ll sell my business for millions!” Yeah, well, it usually never happens like that. So, get with your financial advisor soon, and see what steps make sense for your business to take to grow for both the short- and the long-term.

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    John Kyle

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  • Zoe Financial Recognized for the Second Year as NerdWalletʼs 2023 Best-of Awards Winner for Best Online Financial Advisor

    Zoe Financial Recognized for the Second Year as NerdWalletʼs 2023 Best-of Awards Winner for Best Online Financial Advisor

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    Press Release


    Jan 4, 2023

    Zoe Financial was selected as a winner for NerdWalletʼs 2023 Best-Of Awards for the category of Best Online Financial Advisor. With this award, the New York-based company becomes a two-time winner for this recognition. Zoe is a wealth platform that connects people across the country with the top 5% of financial advisors to guide them through their retirement planning, investment management, tax strategy, and other financial planning services.

    “Winning this award two years in a row reaffirms what we have known since the beginning: As long as we focus on improving people’s lives, the output will be an amazing client experience. Our client-centricity makes Zoe the best online financial advisor,” said Andres Garcia-Amaya, CFA, CEO & Founder of Zoe Financial.

    Over 10 companies that either provide financial planning services online or connect users with a financial advisor are reviewed to select NerdWalletʼs Best Online Financial Advisor Award. NerdWallet uses comprehensive scoring formulas to assess the features of each financial product/service and weigh them according to their importance to consumers.

    During 2022, Zoe Financial provided thousands of tailored matches between clients and highly vetted financial advisors. Additionally, the company released several new features to its platform. “The purpose of each new feature is making the experience of finding, hiring, and working with a financial advisor seamless and frictionless for the client,” said Dillon Ferguson, CFP®, Zoeʼs VP of Product and Financial Planning. Today, people can find their ideal advisor matches, learn about them, schedule a free call, visualize their financial situation, link their financial accounts, calculate their net worth, and even submit hiring documentation through Zoeʼs user-friendly platform. In addition to the dashboard features, the wealth platform provides free tools (such as retirement and investment calculators) for users to get a sense of their financial situation.

    Zoeʼs team is mission-driven, with the end client as its north star. They aim to improve people’s lives and financial well-being rather than just sell them a service. Zoeʼs concierge team offers clients unbiased guidance and support while finding the right advisor for their needs. This year, they enabled new personalized communication channels, such as text, to make it convenient for people to reach out to their Zoe contact.

    “This award is not just ours. We’ve created a curated wealth management platform, and each advisor who works with us deserves this recognition too. Being the best online financial advisor is a testament to all the clients who have trusted us with something as important and life-changing as their financial advisor choice,” commented Garcia-Amaya.

    The two-time winner of NerdWalletʼs Best-Of Awards, emphasizes its commitment to helping people grow and protect their wealth. By providing them with tools to gain financial literacy, Zoe ensures each client sits on the same side of the table as their advisor. Last year, Zoe hosted 14 workshops featuring Zoe Certified advisors and published over 71 original articles. This content allows clients to interact with vetted professionals and access high-quality information that ultimately leads to better money decisions.

    “As we dive into 2023, we are more energized than ever. We are always looking for ways to improve the end-to-end wealth management experience. We aspire to continuously raise the bar for ourselves and the advisors we work with in the upcoming years,” said Andres Garcia-Amaya, CFA.

    Learn more about Zoe Financial at www.zoefin.com

    About Zoe
    Zoe was founded with one mission: to accelerate wealth creation through exceptional client experience and innovative technology. The company’s human experts, alongside powerful technology, remove the friction from the process of finding, hiring, and working with a financial advisor. Through Zoe’s Platform, you will connect with Zoe-Certified Financial Advisors across the United States based on your unique financial situation and objectives. Zoe’s thoughtfully curated Network of interest-aligned financial advisors includes only the top 5% in the country. Contact: press@zoefin.com

    About NerdWallet
    NerdWallet is on a mission to provide clarity for all of life’s financial decisions. As a personal finance website and app, NerdWallet provides consumers with trustworthy and knowledgeable financial information so they can make smart money moves. From finding the best credit card to buying a house, NerdWallet is there to help consumers make financial decisions with confidence. Consumers have free access to our expert content and comparison shopping marketplaces, plus a data-driven app, which helps them stay on top of their finances and save time and money, giving them the freedom to do more. NerdWallet is available for consumers in the U.S., UK and Canada.

    “NerdWallet” is a trademark of NerdWallet, Inc. All rights reserved. Other names and trademarks used herein may be trademarks of their respective owners.

    For more information on NerdWallet’s Best-Of Investing winners, visit: https://www.nerdwallet.com/l/awards-investing-2023. A complete list of NerdWallet’s 2023 Best-Of Awards winners can be found at: www.nerdwallet.com/awards 

    Source: Zoe Financial

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  • 5 Overlooked Sources of Income for Extra Cash

    5 Overlooked Sources of Income for Extra Cash

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    Opinions expressed by Entrepreneur contributors are their own.

    Every business will, at some point, experience stagnant sales. When this happens, it may seem like the only way to increase sales is to take drastic measures requiring more time and energy. If you’re a small business trying to get to one million or maybe even five or ten million, ideally, you should have a strategy to reach those numbers. This is how large companies do it. They set sales goals and plan the exact roadmap from point A to point B.

    Several years ago, when I set out to reach my first million in annual revenue, the way I approached business growth was like this: If I could make $100 per day, what would it take to get to $150 per day? So, the approach was to try and make a little more money over time gradually. But this is not always easy because, as I mentioned earlier, many entrepreneurs feel like they’ve reached their revenue potential. Sometimes, finding creative ways to make more money can take time and effort.

    Before separating from the Air Force, my online business averaged about $300 daily, selling digital products. Later, I began selling exercise equipment and sporting goods. But at some point, I wanted to average $500 per day. I successfully reached that, then tried to grow the business to $1,000 daily. I achieved that, then felt it was possible to make $2,000 daily. Surprisingly, I did that. Ultimately, the business made it to an average of $3,000 daily, approximately one million annually.

    How did I do it? I found new leads. In addition to my website, there were five sources of revenue that had a significant impact on my business.

    1. Craigslist

    The first hidden source of cash was Craigslist. It started when I would list used or returned items still in good shape. I had so many leads from the website that I eventually listed just about anything popular: new and used products. The cool thing about Craigslist is that any classified listing also serves as an advertisement. I included the company name, physical address and phone number in the footer of all ads. My business saw the entire spectrum of customers, from high school coaches to law enforcement officers. New customers also meant new referrals. Craigslist was an invaluable source of revenue.

    Related: Marketing Your Business On Craigslist

    2. OfferUp

    The second overlooked source of income was OfferUp, another classified ad marketplace for new and used goods. Ironically, one of my Craigslist customers suggested I try OfferUp. At the time, it was a newer mobile app, and I was surprised I had not heard about it.

    As a test, I listed a few items and received several inquiries on the same day. OfferUp had a few features that gave it an edge over its competition by facilitating payments and nationwide shipping. This was a bonus because it made my products nationally accessible instead of just local. The app was a high-quality lead generator and a recurring source of revenue for my business.

    3. Facebook Marketplace

    The third hidden source of income was Facebook Marketplace. Existing Facebook users can post just about anything for sale and have it shown to a broad audience. I estimate that there were no less than ten daily inquiries for a given item. As a dealer with an endless supply, I would sell the same item repeatedly. Facebook Marketplace was an excellent source of supplemental income.

    Related: How to Make Social Media Marketing Effective for Your Brand

    4. Letgo

    The fourth source of income that I unearthed was Letgo. Whenever you can make money without spending any, it’s always a plus. While less of a revenue generator than the resources above, Letgo served as a powerful sales generator. For most sellers, it is free to list an item for sale on the app.

    5. Etsy

    The fifth and final hidden source of income was Etsy. The website features handmade, vintage and craft supplies sold by individual sellers. You will not find classified ads on Etsy because they only sell new products. Although, new products are sometimes made from used or recycled materials.

    I discovered that certain items already in inventory could be repurposed and sold on the platform. Etsy’s business model is similar to other sites that take commissions once an item sells. Because of the sheer volume of users, I would have to say that Etsy was always a source of consistent, predictable revenue.

    Before increasing my presence on these five platforms, I sold products exclusively online via my main website. I also had a warehouse location for distribution, but it was not always open to the public. At some point, I adjusted and opened a small showroom where customers could retrieve will-call items. When business was slow, I tried posting classified ads. When ad respondents arrived to pay for an item, they almost always purchased additional items. This is where I saw an opportunity.

    Related: 5-Minute Mentor: How Do I Get My Products In Front of Customers Online?

    Eventually, I was able to open a 4,000-square-foot retail store that was highly successful. But it all started with a simple challenge: solve the problem of stagnant sales. My business experienced dramatic levels of growth when I took proactive steps to find new leads. In the end, getting more eyes on my products was the key to success. I did this by taking advantage of classified ad websites, mobile apps and other resources that ultimately served as free advertisements for my business. It was one of the best decisions I’ve ever made because it exposed my products to new customers, translating into more sales.

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    Justin Leonard

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