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Tag: Money & Finance

  • 6 Common Scenarios When You Might Need a Tax Attorney | Entrepreneur

    6 Common Scenarios When You Might Need a Tax Attorney | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Tax attorneys specialize in matters of tax law. These laws continually evolve and change, often making compliance a challenge. If you find yourself or your business up against complex tax challenges, facing issues with the IRS or simply want tax time to go a little smoother, a tax attorney can often be a powerful resource of expertise.

    Here are a few notable reasons you might consider the help of a tax attorney in the months ahead.

    Related: Why Business Lawyers Are a Necessary Expense

    1. You are starting a business

    If you’re launching a business but are also new to the process, hiring a tax attorney can provide the guidance needed to navigate the tax obligations that come with it. This includes ensuring compliance with federal tax laws and any state and local tax requirements likely to impact your enterprise. Having an advocate in your corner can provide the insight and support needed to understand your options while avoiding costly mistakes throughout each phase of the rollout.

    Protecting your business, finances and assets requires preparation and adequate structuring. Some business transactions carry sizable tax consequences — and without knowing the potential implications, you could find yourself owning the IRS and state agencies more than you realize.

    With the help of the right tax attorney, you’re often much better equipped to:

    • Structure your company as a corporation, partnership or limited liability company
    • Handle capital gains and losses
    • Deduct off non-performing assets
    • Structure profit-sharing or constructing pension plans

    Regardless of the size or scope of your new business, how you approach tax management is key to avoiding problems and maximizing opportunity. An experienced tax attorney can help refine that approach and design a plan that positions you for success.

    2. You are facing an IRS audit

    Business owners aren’t the only people who can benefit from the help of a tax lawyer. While corporate partners or business owners are sometimes forced to undergo an IRS audit, anyone at nearly anytime is susceptible to audit notification. If this is your situation, you may hire an attorney to communicate with the agency and auditors on your behalf. You may use IRS Form 2848 to provide the tax lawyer power of attorney and represent you before the IRS.

    Your legal representative has the power to receive tax information for the matter in question and the current tax year, though you can extend their access to additional reporting periods by listing them on the form. The right attorney can also help appeal some of the actions taken by the IRS after an audit and help you settle a debt or make an offer in compromise with the IRS.

    Please note that a CPA is not the same as a tax attorney. While certified professional accountants generally help with such tasks as initial tax preparation and minimizing the risk of an audit, such professionals typically aren’t certified legal professionals and, therefore, can’t represent you in court. Tax attorneys help you with tax compliance and defense.

    Related: What I Learned From a Two-Year IRS Audit

    3. You are seeking tax-exempt status

    A Section 501©(3) status is for non-profit organizations like charities, private schools, churches and private foundations. Not every organization is eligible for this tax exemption status, and a tax attorney can guide you through the IRS application process for nonprofit status. Depending on the nature of your organization, there are different forms to complete and an attorney can help determine your eligibility for a particular sector.

    4. You are handling estate taxes or probate matters

    Tax attorneys can handle estate planning and the taxes related to decisions before or after an individual passes away. If your plan is to leave your business or related assets to a spouse or children, there are tax laws that could take a sizable portion of their funds away. Estate taxes are a concern that a tax attorney can address when you are estate planning.

    If you are the recipient of an inheritance, you may have additional tax liabilities. If you don’t know where you may be liable, hiring a tax attorney can provide the expertise to understand and navigate those obligations without running afoul of the IRS. It’s common for people to utilize both a CPA and a tax attorney throughout such a process.

    5. You are facing a tax-related investigation

    If you’ve been charged with tax fraud and are under criminal investigation by the IRS, it may be best to consider the help of a professional. Convictions of tax fraud often come with hefty fines and sometimes even significant prison time, making it important to have the best representation possible. Additionally, tax attorneys don’t have to testify against their clients, something that can’t be said about a CPA. Tax attorneys can also help fight a tax lien and work out tax debt payment options.

    6. You are unable to meet your tax burden

    Owing money to the IRS can put you and your business in a difficult position, especially when the IRS demands payment terms you can’t meet. Falling behind on your tax burden complicates the problem, but a tax attorney can help. Your attorney can help gather evidence to build a case for a smaller payment or debt plan, potentially negotiating lower payments and a more reasonable period of time for debt repayment.

    Related: All Business Entities Are Not Created Equal: Finding the Perfect One for You

    Facing your tax concerns with a tax attorney

    Tax attorneys can help you find relief from legal action taken by the IRS. They can also work with you to proactively prevent tax law issues. But no matter your situation or needs, working with a tax attorney can help ensure you and your business are prepared for any tax-related challenges that lie ahead.

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    Anthony Cavaluzzi

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  • 5 Myths About Online Rent Collection Landlords Need to Know | Entrepreneur

    5 Myths About Online Rent Collection Landlords Need to Know | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When customers are online, so are businesses. It’s no less true in the rental industry — with customers increasingly embracing online bill pay, online rent collection is only a logical next step for landlords.

    But online rent collection is often met with hesitancy. Some believe that online payments are less secure or reliable. Others fear the complexity of online rent collection for themselves and their tenants.

    However, most of these concerns are proven myths. The truth is that online rent payments are one of the safest, most efficient and overall best methods for rent collection. This article will discuss and refute five myths about online rent collection to ease your concerns about switching to this vastly superior method.

    Related: How Digital Payments Are Disrupting Our Entire Ecosystem

    1. Online rent collection isn’t secure

    You or your tenants may have concerns about the security of online payments. Surrendering your credit card number or account and routing numbers to an online platform without knowing who’s behind it may make it seem like anyone can steal your information. However, transaction fraud is very rare in actuality. This is because rent payment platforms are usually encrypted so that hackers can’t access the sensitive information you enter.

    There are a few steps you can take to decrease the risk of fraud further. When you switch to online payments, encourage your tenants to:

    • Always use a secure internet connection: Advise tenants to avoid using public WiFi when paying rent or to use a VPN (virtual private network) if they must make a payment while out and about.

    • Use a credit card instead of a debit card: Credit cards are generally more secure than debit cards, which deal with real funds from your tenants’ accounts. It’s much easier to recover lost funds with a credit card by disputing a fraudulent payment.

    • Keep track of all accounts: Even if your tenants use automatic payments, remind them to regularly check their cards and accounts to ensure that the right amounts are being taken at the right times. Any suspicious transactions should be reported immediately.

    2. Tenants won’t know how to use it

    Many landlords also worry that their tenants (especially older ones) won’t know how to use online rent collection and won’t bother learning. Many older renters are accustomed to writing paper checks, and the stress of learning a new platform or site might be too much to ask.

    Despite these qualms, you may be surprised to learn that online bill pay is more common than you think. Fifty-six percent of all bills were paid online in 2017, and this percentage is only increasing. Even older generations are likely to have at least purchased a plane ticket or paid off their credit card bill online.

    For those who do choose to pay rent online, the interface is usually quite intuitive and simple to learn. Even the least tech-savvy individuals will easily get the hang of paying rent online from a secure platform each month.

    3. Online payment platforms are too complex to learn

    On your end, you may worry that an online rent collection platform you choose won’t be easy to get the hang of. Getting a platform set up can feel overwhelming, especially since there are so many options, including online bill pay through your bank, peer-to-peer (P2P) platforms and property management software.

    However, by carefully researching these different options ahead of time, you can determine which platform will be the easiest and most straightforward for your rentals. Platforms that offer rent pay online are designed to have smooth interfaces, navigable menus and automation capabilities. Yes, you might have to invest a morning or afternoon exploring the platform or scheduling a walk-through with a customer service rep if you use property management software, but the payoff to this small investment is that rent collection can be largely hands-off from then onward.

    Related: How Successful Landlords Approach Rent Collection

    4. Online rent collection will deter renters who would rather pay via cash or check

    Some landlords fear that collecting rent online will play into the overall decline in cash and check payments and deter tenants who would rather pay the traditional way.

    While it’s true that online payments have become more popular over the last few years, there are still uses and purposes for paper payments. There’s no reason to eliminate paper options altogether. Instead, you can simply offer online rent payments as an option (and even encourage tenants to use it), but you can still allow offline methods of payment for those tenants who want them. In fact, it may even be against your state’s laws to require that tenants make payments electronically.

    If you do have tenants making payments in multiple ways, keep in mind that you’ll need to keep careful records of offline payments by entering them into your software and sending receipts manually.

    5. Online payments increase the risk of bounced eChecks or credit card chargebacks

    eChecks, also known as ACH payments, are just what they sound like — electronic checks that work by transferring money directly from your tenant’s bank account to yours. And just like paper checks, eChecks have a risk of bouncing. It’s possible that a tenant won’t have the funds in their account to fulfill an eCheck payment they submitted. It’s also possible that credit card chargebacks will occur if a tenant sees a payment on their statement that they don’t recognize.

    While both bounced eChecks and credit card chargebacks are possible with online rent payments, they are no more likely than with traditional checks and credit payments. There are also ways you can prevent both of these risks from occurring, including reminding your tenants to regularly check their accounts if using automatic payments and to write down the payment processor name they should expect to see on their credit card statements.

    If a tenant does end up making a claim for the rent payment on their account statement, the good news is you can usually easily dispute the claim with a little evidence. All you need is the original lease agreement stating the rental amount and due dates or an invoice showing that the charge was valid.

    It can be overwhelming to consider upending your rental business’s traditional payment model and switching to online methods instead. However, given the array of benefits online rent collection can offer you and your tenants, you shouldn’t hesitate to make the switch.

    Related: How Landlords Can Prevent Rent Payment Fraud

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    Dave Spooner

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  • 3 Ways to Create Multiple (Big) Streams of Income | Entrepreneur

    3 Ways to Create Multiple (Big) Streams of Income | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    How did Elon Musk become one of the richest entrepreneurs in the world? He didn’t start just one company, he was involved in several groundbreaking enterprises including PayPal, SpaceX and Tesla. The same goes for Richard Branson, who has launched over 400 companies, and Oprah, who has founded or acquired substantial stakes in several businesses including Weight Watchers, True Food Kitchen and Oatly.

    While some entrepreneurs are content to start a single business, scale it, sell it and retire to a life of leisure, other entrepreneurs are driven to do more. Perhaps they want to change the world for the better, or maybe they simply thrive by staying active and growing businesses.

    If you think you may want to follow in the footsteps of some of the greatest entrepreneurs of all time and create multiple streams of income, here are three ways to make it happen:

    Related: How To Create 7 Streams of Income for Passive Wealth

    1. Build multiple businesses, one at a time

    The idea of starting multiple businesses might sound appealing to a visionary entrepreneur. However, when reality strikes, business owners often discover that operating a single business can be challenging enough. Fortunately, there are ways to build multiple companies and keep your head above water.

    First, if you’re going to run multiple businesses, you can’t do it all by yourself. You need partners.

    Second, don’t start multiple businesses at the same time. Start one, focus on it intensely until it becomes profitable, turn it into a self-managing entity, and then you can leverage your profits to launch the next business.

    Third, find ways to align your businesses and create synergies so that each business can grow faster and better.

    2. Acquire existing businesses

    Warren Buffett made his money buying businesses, not starting them. Could the same tactic work for you? Bear in mind the success of any acquisition hinges on who (and what) comes with the business.

    The “who” is straightforward — it’s the people who are currently employed by the business. These people may love the company or hate it. Neither of those is necessarily good or bad. If they love the company, they might stay, but it may also mean they don’t want you to change anything, even if it’s an improvement. If they hate the company, they may leave, but they may also have lots of ideas about how to improve things.

    The “what” can be more complicated. Businesses can come with tax obligations, legal entanglements and more. This is why many acquisitions don’t involve buying the entire business but an asset buyout, in which you only buy the parts of the business you want. Regardless, make sure you do your due diligence so you know exactly what you’re getting into.

    Related: 17 Passive Income Ideas to Increase Your Cash Flow in 2023

    3. Outsource building businesses

    Many business founders outsource parts of their business, like marketing, but what if you could outsource the entire business? “Today, there is so much complexity and competition when it comes to launching a business,” says Milos Safranek, founder of Automated Wealth Management Holdings. “You’ve got product sourcing, logistics and supply chain management, not to mention these things are always changing. For many entrepreneurs and investors, it makes more sense to outsource the operation entirely.”

    One of the easiest types of businesses to outsource is an ecommerce store because so much of the process can be automated. Business automation is key to unlocking an entrepreneur’s full potential. It’s how you make money while you sleep, but most entrepreneurs don’t know what automation systems and tools are available — which is why, for many, it makes sense for them to focus on vision, brand and marketing while outsourcing everything else.

    Many articles and entrepreneurial “experts” on social media will tell you how to create multiple streams of income “overnight” or as a “side hustle.” The ideas I shared above are not get-rich-quick schemes, and they’re not side hustles. These are time-intensive strategies that require large amounts of money and effort, but if they take a large effort, the payoff can also be big.

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    Andres Tovar

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  • 7 Deadly Sins of the Self-Employed | Entrepreneur

    7 Deadly Sins of the Self-Employed | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The realm of self-employment presents a tantalizing prospect: the freedom to pursue your passions, set your schedule and be your boss. But it also comes with the responsibility of managing your finances — effectively.

    After meeting with thousands of self-employed professionals over the years, I’ve seen the same seven costly mistakes committed time and time again. And in pursuing your entrepreneurial dreams, it’s essential to be aware of these common pitfalls many self-employed people encounter.

    Whether you’re just starting your self-employment journey or you’ve been rocking the 1099 life for a while, these are the mistakes you must avoid.

    1. Confusing income with profit

    Do not let the allure of high revenue cloud your judgment. Learn the importance of distinguishing between income and profit to accurately assess your business’s health.

    To do this, subtract your total expenses from your total revenue for a given period (usually a month, quarter or year).

    The resulting number is your net profit, which represents the money you have left over after all expenses have been paid. And keep in mind that since you’re self-employed, you also need to factor in your self-employment tax liability payments that should be made quarterly.

    Remember, it’s not just about increasing your top line – it’s about improving your bottom line.

    Related: 5 Reasons Why Employees Prefer Self-Employment, and Why You Should Use This to Your Advantage

    2. Prioritizing short-term gains over long-term success

    While it’s natural to be cautious with spending, it’s essential to strike a balance between short-term gains and long-term success and sustainable and scalable revenue growth often requires investments in your business.

    Explore the concept of profit first and learn how prioritizing profit over expenses can help you build a sustainable business. You must be familiar with the importance of strategic investments, proactive budgeting and scalable revenue growth for long-term financial stability.

    Think of it like the toothpaste theory: When you possess an abundant supply of toothpaste, you tend to use it more liberally. Conversely, when the tube nears depletion, you painstakingly extract every last drop.

    By proactively budgeting and prioritizing profit, you can set your business up for sustainable and scalable growth.

    3. Selling yourself short

    Avoid undervaluing your skills and expertise, as it can hinder your long-term career prospects. Embrace a vision for your business and price your products or services accordingly. Learn the art of building rock-solid relationships, delivering undeniable value and creating a reputation hotter than the newest TikTok dance trend to build a sustainable pipeline.

    Related: Don’t Sell Yourself Short in the Gig Economy

    4. Focusing on metrics that don’t matter

    Shift your focus from vanity metrics to meaningful data that truly impact your business.

    One common mistake is looking only at your profit without factoring in tax liability. If you don’t account for taxes, you may be overestimating your actual profit and underestimating the amount you’ll owe to the government, creating a cash flow problem for your business in the future.

    Spend time defining the metrics that align with your business strategy and goals.

    Related: The 4 Deadly Sins Sabotaging Your Business

    5. Not letting your money make you money

    Inflation is constantly eroding the value of our money, which means that the longer you keep your cash sitting in a bank account, the less it’s worth. So, it’s critical to make your money work for you.

    Try exploring various investment options, such as reinvesting in your business, investing in real estate, stocks, mutual funds, retirement accounts, peer-to-peer lending, and cryptocurrencies. Gain insights into making your money work for you and use compound interest.

    6. Avoiding smart debt

    Debt can be a useful tool when leveraged responsibly.

    One type of debt to consider is short-term debt. This can be useful for covering expenses that come up unexpectedly or for taking advantage of opportunities that require immediate capital.

    Long-term debt, on the other hand, is typically used for larger investments in your business, such as purchasing equipment or expanding your operations. For both types, it’s important to carefully consider the terms and interest rates, as this will impact your bottom line over time.

    It’s also worth considering other types of debt, such as lines of credit. These can be especially useful for businesses with fluctuating cash flow, as they allow you to borrow money when you need it and pay it back when your cash flow improves.

    Related: Self-Employed With No Employees? You Can Still Get a PPP Loan

    7. Ignoring your business’s seasonality

    Understanding your business’s seasonality is crucial to its success. It can help you predict cash flow, inventory needs, and staffing requirements throughout the year. It’s essential to recognize the trends in your business and be prepared for the fluctuations that come with it.

    When you start tracking the seasonality, you’ll learn how to predict cash flow better, be able to forecast inventory needs and plan staffing requirements based on seasonal fluctuations. It also helps avoid unexpected expenses and maintain profitability throughout the year.

    You possess the remarkable ability to shape your future, and by steering clear of these financial sins, you can set yourself up for extraordinary success in self-employment.

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    Shahar Plinner

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  • 10 Tips for Navigating a Down Economy | Entrepreneur

    10 Tips for Navigating a Down Economy | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In a down economy, entrepreneurs face significant challenges, including decreased consumer spending, tighter credit markets and increased competition. However, this does not mean that entrepreneurs should give up on their businesses or goals. Rather, they must adapt to the changing market conditions and make the most of the opportunities that arise. A looming recession is but a roadblock, not the end of the road.

    Entrepreneurs must focus on their existing customers! They should prioritize customer satisfaction and work to strengthen relationships with their current customers. By providing excellent customer service and building strong relationships, entrepreneurs can improve customer loyalty, which can help them weather tough economic times. In addition, satisfied customers are more likely to recommend the entrepreneurs’ businesses to others, which can lead to new professional opportunities.

    Entrepreneurs and especially startups should, unfortunately, look for opportunities to cut costs and operate more efficiently. This could involve renegotiating contracts with suppliers, reducing overhead expenses or outsourcing non-essential tasks. By cutting costs and increasing efficiency, entrepreneurs can improve their profit margins and reduce the impact of a down economy on their bottom line.

    Related: How to Recession-Proof Your Business

    There are many other ways, however, to save money in a down economy. One of the most effective ways to save money is to cut unnecessary expenses, we have established that. But entrepreneurs should closely analyze their business expenses and identify areas where they can cut costs without affecting the quality of their products or services. For example, using more cost-effective marketing strategies.

    Additionally, entrepreneurs can save money by utilizing free or low-cost tools and resources, such as free marketing software, open-source technologies and affordable online courses. By being strategic about their expenses and finding ways to reduce costs, entrepreneurs can improve their profit margins and increase their financial stability, which can help them find the right path through a possible recession.

    They should also consider diversifying their products or services. In a down economy, consumer spending may be concentrated on certain types of products or services. By offering a broader range of products or services, entrepreneurs can tap into new markets and attract customers who may not have considered their business before.

    Another element for entrepreneurs to consider lies in whether they should consider partnerships or collaborations with other businesses. By working with other businesses, entrepreneurs can pool their resources and expertise to create new products or services, increase efficiency and expand their customer base. This can be especially valuable in a down economy when resources may be scarce.

    Business owners and entrepreneurs alike should be flexible and open to change. In a down economy, market conditions can change rapidly, and entrepreneurs must be prepared to adapt quickly. This may involve pivoting their business strategy, exploring new markets or changing their business model. By being open to change and willing to take risks, entrepreneurs can position themselves to take advantage of new opportunities as they arise.

    Related: How Great Entrepreneurs Find Ways to Win During Economic Downturns

    10 tips for navigating a recession

    Resiliency and determination are both key for entrepreneurs as they navigate challenges in a down economy, but they can take steps to adapt to the changing market conditions and succeed. By focusing on customer satisfaction, cutting costs, diversifying their products or services, collaborating with other businesses and being flexible, entrepreneurs can position themselves for long-term success, even in tough economic times. Despite decreased consumer spending, tight credit markets and increased competition, there are still numerous ways entrepreneurs can navigate a recession. Below are just 10:

    1. Focus on cash flow: In a recession, cash flow is crucial. Entrepreneurs should prioritize generating positive cash flow and managing their expenses effectively.

    2. Cut costs: Entrepreneurs should take a close look at their expenses and identify areas where they can cut costs without affecting the quality of their products or services.

    3. Diversify revenue streams: Entrepreneurs should consider diversifying their revenue streams by offering new products or services, exploring new markets or partnering with other businesses.

    4. Increase marketing efforts: In a recession, competition for customers can be fierce. Entrepreneurs should increase their marketing efforts to ensure their business stands out from the competition.

    5. Focus on customer retention: It is more expensive to acquire new customers than to retain existing ones. Entrepreneurs should focus on providing exceptional customer service and strengthening relationships with their current customers.

    6. Embrace innovation: Entrepreneurs should be open to new ideas and embrace innovation. They should explore new technologies and business models that can help them stay ahead of the competition.

    7. Seek out opportunities: Entrepreneurs should actively seek out new opportunities, such as partnerships or collaborations with other businesses, that can help them navigate a recession.

    8. Negotiate with suppliers: Entrepreneurs should negotiate with their suppliers to reduce costs. By building strong relationships with their suppliers, entrepreneurs may be able to negotiate better prices or more favorable payment terms.

    9. Reduce debt: In a recession, debt can be a burden. Entrepreneurs should prioritize reducing their debt and improving their financial position.

    10. Stay positive and motivated: Finally, entrepreneurs should stay positive and motivated. It is essential that they remain focused on their goals and stay committed to their business, even during challenging times.

    Related: 3 Ways to Maintain Growth Despite a Down Economy

    In spotlighting cash flow, cutting costs, diversifying revenue streams, increasing marketing efforts, focusing on customer retention, embracing innovation, seeking out opportunities, negotiating with suppliers, reducing debt, and staying positive and motivated, entrepreneurs can navigate a possible recession. By taking these steps, they can position themselves for long-term success, even during tough economic times.

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    Michael Stagno

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  • 3 Strategies to Help Your Business Thrive During a Recession | Entrepreneur

    3 Strategies to Help Your Business Thrive During a Recession | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    If there’s a word that perfectly describes the state of the economy in 2023, that must be inflation. Ask any U.S. adult, and they’ll likely be aware of the inflation that has been hitting the American economy since the 2020 global pandemic. Recent studies show that Americans see inflation as the #1 issue facing the country, with 70% agreeing it’s a big problem and 68% revealing that inflation had an impact on their spending.

    In a context where people are choosing to cut essential items like gasoline, clothing and health products, it becomes essential for brands and business owners to ask themselves how to effectively market during a recession.

    My current business, Mawer Capital, was born in the midst of the recession. Since we sell online programs, the biggest challenge for us was to figure out how to market those products in a period where people were re-evaluating their spending choices.

    Three years later, I can safely say that we didn’t just survive the recession, but that our business thrived despite the state of the economy.

    In this article, I wanted to share some key lessons I learned while building a business during a recession with anyone who wants to build an unbreakable venture. Despite the terrible economic conditions, Mawer Capital had stellar growth last year, with annual revenue doubling and hiring tripling since 2021.

    I’ve chosen three key lessons I believe everyone should follow during a recession to grow their brands. These principles are also backed by historical evidence.

    Related: I Started 2 Companies During Recessions: Here Are 4 Tips For Scaling Your Startup During a Downturn

    1. Increase your marketing budget

    I know this might sound counterintuitive, but one thing you should NOT do during a recession is cut your marketing budget.

    There are countless examples that highlight how bad an idea this is. For instance, during the 1990-1991 recession, fast food giant McDonald’s decided to advertise less on television and print to cut costs and ride out the economic downturn. At the same time, Taco Bell and Pizza Hut — two of their major competitors — decided to take the opposite approach and increased their advertisements significantly.

    The result? Pizza Hut and Taco Bell increased sales by 61% and 40% respectively, while McDonald’s decreased sales by 28%.

    At Mawer Capital, we experienced something similar. While everyone else was cutting their ad budgets (Marketing Week estimated that ad spend went down by more than 30% during this period), we doubled our marketing budget.

    We started ramping up our ad budget to almost $100K a month, getting featured in the press multiple times and growing our social media presence. We did this because we realized that while all our competitors were going radio silent, we had a chance to replace them and become the industry standard.

    Don’t get me wrong. The decision to spend more money while everyone else was panicking was mentally challenging. But in hindsight, I can say that my company wouldn’t be where it is today if I had stopped communicating with potential customers.

    During times like these, the best thing you can do is to find smart ways to market your products or services rather than cut all your marketing efforts completely.

    2. Create a flawless customer experience

    During a recession, when it’s harder to attract new clients, the last thing you want is to lose your existing customers. This is why it’s so important to invest in building a flawless customer experience to ensure existing clients keep purchasing from you.

    For us, this meant doing two things. The first was to give our customers so much value on their first purchase, that many of them asked us to upgrade to higher-priced programs and are still with us to this day.

    The second is to communicate regularly with our clients to ensure they’re satisfied. If you aren’t sure how your customers feel about your business, try implementing a customer success survey to understand what you could optimize to retain more customers and keep your business afloat.

    Related: Starting a Business in a Recession: What You Should Know

    3. Build trust with your audience

    When prices increase and wallets shrink, brands must recognize that consumers will choose the brand they have a connection with.

    This is done by associating what you sell with an emotional state your customer can relate to. For us, that meant understanding the position our clients came from and identifying what their financial and life goals were.

    All of a sudden, we weren’t selling info products anymore. We were giving them an option, the chance to learn valuable skills they could use to grow their businesses or learn a new skill that could help them live life the way they wanted to. Obviously, this should be done ethically as consumers are becoming more and more sophisticated and can immediately sniff when a brand is trying to rip them off.

    This trust-building should be done through your communication and feedback, the care you put into making sure their concerns are heard and focusing on providing your customers with a product that goes well and beyond their expectations.

    In the end, countless successful businesses have been built during recessions. One could even argue that this is the perfect time to start your own venture or grow your existing one, as competitors are left without a compass. I hope you will find these three pieces of advice useful as you set out to build your business during these difficult times.

    Related: Don’t Let a Recession Ruin You. Here’s How Your Business Can Thrive During Hard Times

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    Rudy Mawer

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  • 7 Essential Questions to Ask Yourself Before Starting a Franchise | Entrepreneur

    7 Essential Questions to Ask Yourself Before Starting a Franchise | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    More people than ever are curious about starting a franchise business. The potential rewards seem obvious, but the risks also seem high. Even more than risk and reward, starting a franchise requires a hard look in the mirror to decide if you really have the makeup to become an entrepreneur.

    Here are seven questions you should ask yourself before starting a franchise business.

    Related: 7 Things You Need to Know Before Becoming a Franchise Owner

    1. Do I have a future vision?

    To take action and start a franchise, you need to understand your why, not necessarily the widget. Do you have a future vision of your life you’re trying to achieve? Think of that as the destination and the franchise as the car — the vehicle to help you get to the destination.

    A clear future vision should include your involvement in the business, your career and the lifestyle you visualize for yourself. This will help you select the right franchise model that fits this vision.

    2. Do I have confidence, grit, determination and resilience?

    Every business owner in America had to deal with the impact of Covid-19. There will be unknown future obstacles when you start a franchise.

    To move forward, you must bridge uncertainty with an emotional commitment and confidence to overcome obstacles. You must also have the grit and resilience to see through difficult periods. A franchise can help you launch more quickly than starting a business from scratch and will help you navigate any difficulties through best practices from a network of fellow franchise owners.

    3. Should I go it alone or engage a franchise consultant?

    Like shopping for a house, you can certainly find franchise opportunities on the internet. However, it’s a noisy environment with thousands of brands — and like everything else, some are good and some are bad. And no franchise brand shows its business model on its website, so you’re drawing conclusions purely from a consumer viewpoint.

    You cannot easily find newer emerging brands on the internet and can waste tons of time investigating brands only to find out they’re not a fit. A franchise consultant, like a good financial advisor, will reverse this process and start with you and your goals, help you set your criteria and only then match you with franchise brands that fit. They then will guide you through the investigation with education and resources.

    Related: How to Narrow Down Thousands of Franchises to Find the One That’s Right for You

    4. Do I have the capital to start a franchise?

    You should carefully consider your financial ability when starting a franchise. To understand the specific capital requirements for any particular franchise, you can consult Item 7 of the Franchise Disclosure Document, which details the Estimated Initial Investment. These are based on actual franchises and tend to be very accurate. However, make sure to build your own estimates, as these line items can vary significantly between franchisees.

    While there are always exceptions, investment ranges can commonly be broken down into three categories. These include self-employment or work-from-home models; scalable executive service models; and semi-absentee or semi-passive models:

    • Self-employment or work-from-home models with few or no employees that do not require customer-facing real estate generally range from $75,000 to $150,000 in total investment per territory or unit.
    • More scalable, equipment-intensive service brands that do not require customer-facing real estate tend to range from $100,000 to $350,000 per territory or unit.
    • Brick-and-mortar location-based franchises require more real estate investment but tend to be more semi-absentee and can range from $250,000 to $1 million or more per unit.

    5. How will I finance the franchise?

    There are many options to help you finance your new franchise. If you have a former 401(k) or IRA, you can roll over a portion of your retirement account balances in your new business’ stock tax-free. Candidates also use personal loans, such as a home equity line of credit (HELOC) or a securities-backed portfolio loan, which have the lowest debt costs and easiest access to capital.

    You can also obtain an SBA-guaranteed bank loan, which is a popular option. Many franchisors will have prearranged financing with preferred vendors. Regardless of your financing choice, it is important to consider it ahead of time to make sure your business and personal needs are covered during your business launch.

    6. What franchise industry is right for me?

    Many of my candidates are looking for a business they’re passionate about. Of course, you need to believe in your product or service, but it doesn’t need to be your hobby. It is the business model that needs to fit. For example, I owned a fitness franchise. While I’m not a fitness junkie, the business model fit and seeing the joy in our clients transforming their health was very gratifying.

    Going through a deliberate process of investigating business models that fit your criteria and comparing them with the help of an experienced consultant is often the best way to find the right industry. By focusing on the business model and your role as a franchise owner, you will find the industry can be a secondary criterion.

    Related: Check Out the Fastest-Growing Franchises In 2023

    7. Do I believe in continuous improvement or “if it isn’t broken, don’t fix it?”

    If you have a more reactive style, franchise ownership is likely not for you. Owning a franchise requires you to constantly look at the business with an eye toward continuous improvement — making each process, such as sales, marketing, operations or customer service, continuously better for your customers. Having a proactive approach versus a reactive approach is critical to success.

    While there are many considerations in starting a new business, fundamentally it is an emotional decision that starts with you doing some self-reflection. Asking yourself the hard questions will let you know if you’re emotionally ready to take the next step.

    If you’re not ready, consider what changes or milestones in your life need to be achieved so you’re ready when the time comes. If you find you are excited and ready to move forward, seek out the resources needed to explore franchising and commit to follow through the process. This will bring you the confidence you need to find success.

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    David Busker

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  • Father-Son Duo to Serve Time for $20 Million Lottery Scheme | Entrepreneur

    Father-Son Duo to Serve Time for $20 Million Lottery Scheme | Entrepreneur

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    A father and son had their day in court after a decade of lying and scheming to defraud the Massachusetts State Lottery – illegally claiming more than $20 million in lottery winnings to avoid federal taxes.

    Ali Jaafar, 63, was sentenced to five years in prison, and his son, Yousef, 29, will serve 50 months for “unlawfully” claiming more than 14,000 winning lottery tickets in a “ten-percenting” scheme involving multiple convenience stores across the state from 2011 to June 2020, the U.S. Attorney’s Office for the District of Massachusetts said in a press release. The scam resulted in $6 million in federal tax losses.

    The Jaafars purchase winning lottery tickets at a discount from people who wanted to avoid having to identify themselves — lottery winners in the state are legally required to identify themselves to collect their winnings. This allowed the winners to dodge any outstanding tax or child support payments, which are deducted from the prize money if owed, according to the U.S. Attorney’s Office for the District of Massachusetts.

    RELATED: A Florida Woman Was Scammed Out $11,000 By People Claiming to be Arizona Lottery Winners. Now She Wants Justice.

    The scammers would pay convenience stores for leads on winners and then lie to the Massachusetts State Lottery Commission to claim winnings on their behalf. The Commission is set to revoke or suspend more than 40 licensed lottery agents as a “direct result of this case,” said Acting United States Attorney Joshua S. Levy in a press release. “This case is, at its core, an elaborate tax fraud.”

    “Instead of using business savvy and skill to build a legitimate multi-generational family business, the Jaafars carried out a complex decade-long tax and lottery scam, building a vast network of coconspirators to further their illegal activities. Tax violations have been erroneously referred to as victimless crimes, but it’s the honest law-abiding citizen who is harmed when someone tries to manipulate our nation’s tax system,” said Joleen Simpson, special agent in charge of the Internal Revenue Service’s criminal investigations in Boston, in the release.

    Ali, his other son Mohamed (who’s awaiting sentencing after pleading guilty to conspiracy to defraud the Internal Revenue Service in November), and Yousef have been some of the highest individual ticket cashers in the state for years.

    “This case should serve as a warning to those who think they can cheat the system for their own financial gain: you will be identified, prosecuted and held accountable,” Levy said.

    RELATED: This Retired Mathematician Won $26 Million From State Lotteries … Legally

    In addition to defrauding the Commission, the Jaafars would then report their winnings on their income tax returns as fake gambling losses, which allowed the family members to avoid federal income taxes and pocket fraudulent tax refunds totaling $1.2 million.

    Ali and Yousef were convicted by a federal jury in December for one count of conspiracy to defraud the Internal Revenue Service and one count of conspiracy to commit money laundering. Both were also hit with one count each of filing a false tax return. They were ordered to forfeit their profits from the scheme and pay $6,082,578 in restitution.

    “The outcome of this case sends a clear message that anyone complicit in the avoidance of financial obligations through fraudulent Lottery prize claims faces real and severe consequences,” said Mark William Bracken, interim executive director of the Massachusetts State Lottery, in a statement.

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    Sam Silverman

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  • How Making This Critical Hire Will Improve Your Franchise | Entrepreneur

    How Making This Critical Hire Will Improve Your Franchise | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Many franchise founders (and even multi-unit franchisees) hope to one day sell their businesses to private equity. PE’s significant interest in the franchise sector is undeniable. Sellers have benefitted from the activity of these well-capitalized buyers through added deal competition and increasing prices. Even in our current market where valuations have cooled from the heady prices of late 2021 and early 2022, multiples for great franchise businesses are still strong and often exceed middle-market averages for similar-sized companies.

    No matter what your long-term objectives are, it is important to maintain a sale-ready stance as much as possible. This doesn’t just mean keeping your documentation up to date and refreshing an online data room with updated financials and franchise documentation — that’s a given. More important is having the right finance leader in place to be a strategic thought partner both to you as the founder and to your franchisees.

    This makes your Chief Financial Officer one of the most important roles in your business. It’s also a role that, especially for emerging brands, can be one of the weakest in the organization. Bootstrapped companies may not be able to afford top financial management. When private equity later comes calling, immaturity in that role specifically decreases buyers’ willingness to pay because of all the downstream impacts a vacuum in that key position creates in how the business itself is managed.

    Today’s franchise marketplace is extremely competitive for new brands. It is more expensive than ever to launch and create enough visibility to recruit top franchisee candidates. Emerging brands end up stuck in an expensive competition that often leads them to make heavy investments in franchise marketing and recruiting, including high-cost external sales channels. Little may be left over for support infrastructure, including the finance department.

    It is difficult to recruit top finance talent as a small franchisor. Small franchisors may not even have the capacity to collect and meaningfully analyze franchisee P&Ls. Without this visibility, the franchisor can’t properly track or support system health. How will your operations team know what they should be focused on during franchisee coaching conversations? How can your team create and share reports with franchisees demonstrating key metrics and the impact on profitability?

    Related: 4 Key Functions of a Chief Financial Officer

    How a strong CFO can improve your franchise

    Key areas where a strong CFO can improve your business value and exit options include:

    • Strategic thought partner for the entire management team

    • Maintain focus on corporate and unit-level profitability and growth

    • Guide the creation of training materials to help franchisees improve their financial acumen and manage a more profitable business

    • Financial modeling and scenario planning that ensures resources are invested in the highest pay-back initiatives

    • Ensure data reliability and create a cadence for collecting and analyzing business financials

    • Drive supply chain improvements and better vendor pricing

    • Evaluate debt options to fund growth and delay taking on a private equity partner

    • Establish lending programs to support franchisee expansion

    • Team leadership; build financial acumen across the business

    • Support for operations team; track operational KPIs back to financial impact at both the franchisor- and franchisee-level

    • Work with the operations team to establish a common chart of accounts for franchisees and support mechanism for ongoing profitability coaching

    Sometimes emerging franchisors try to “save money” by under-hiring for this key position. Don’t make this mistake! I recognize that for smaller brands, this is an expensive hire. Find the very best talent you can afford, and consider the ultimate payback. One strategy is to hire a fractional CFO and complement that talent with in-house administrative support until the business is large enough to comfortably afford a full-time hire.

    If you are positioning your business for an eventual sale to private equity, the CFO role is ironically most at risk. PE firms typically either have financial resources in-house or outside executives they know and are comfortable with. In the case of a platform, financial planning and reporting functions may already be consolidated. Either way, while the CFO is a key enabling role to help create a sale-ready stance and drive higher enterprise value, ironically, it may be the first position to be replaced or eliminated post-acquisition. You may need to get creative with compensation, such as creating a bonus structure in the event of a successful transaction, in order to recruit the best talent.

    Related: 3 Signs It’s Time to Hire a CFO

    Key attributes in emerging franchise CFO hire

    • Previous senior finance leadership experience — minimum 5 years

    • Strong references, especially as a strategic thought partner for the founder, senior team and franchisees

    • Experience working with private equity, preferably as CFO or VP of Finance for a brand that was sold to private equity or owned by private equity

    • Experience working in a startup environment

    • Franchise or multi-unit experience is a plus

    • Accounting background preferred over finance background

    • Good financial modeling skills

    • Experience at one of the large accounting firms is a plus

    • Ability to build a strong, profit-focused team

    If your franchise system is primarily first-time business owners, make financial acumen at the operating level a priority for your finance lead in partnership with your operations lead. A strong CFO can assist operations to develop tools and coaching that help franchisees understand the major financial levers in their business and key activities that improve profitability.

    Don’t wait until you’re selling the business for prospective buyers to point out all the low-hanging fruit that you could have captured and monetized yourself by helping franchisees improve their businesses. Strong attention to unit-level profitability also signals to franchisees that their profitability is a priority for your management team. This should attract better franchisees in the first place and validate well.

    Related: The CFO Of The Future (No, They Are Not Just The “Finance Guy”)

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    Alicia Miller

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  • How Ecommerce Businesses Can Succeed During a Downturn | Entrepreneur

    How Ecommerce Businesses Can Succeed During a Downturn | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Business owners around the world turned the page into 2023 facing a complicated set of challenges. A combination of macroeconomic forces are working together to make life difficult for small businesses and large corporations alike. These economic trends will have a diverse set of effects on employers, employees, job seekers and customers, leading some businesses to freeze in a state of paralysis.

    In countries throughout the world, the ongoing challenge of inflation is making it more expensive for businesses to pay for the goods and services they need to survive. Whether it’s a local restaurant buying ingredients and printing menus or a global corporation paying for software subscriptions, rising costs are having a domino effect that eventually reaches the end consumer. When inflation isn’t controlled, it becomes a perpetual pain machine: Consumers with diminished purchasing power are left to choose between the goods and services they need, leaving businesses to deal with increased competition for wallet share.

    In particular, ecommerce businesses are navigating the headaches of inflation while also dealing with the long-term impacts of global conflict and the ripple effect of the Covid-19 pandemic. Inventory challenges caused by supply chain disruptions make it more difficult for businesses to ship orders and meet customer expectations. Some organizations don’t have the agility to keep up with increases in demand, while others are left with warehouses full of unsold inventory.

    The era of easy money is over, and business leaders know they will have less margin for error in 2023 and beyond. Yet the basic instincts for how to survive a recession — cut spending, lay off employees and wait for the recovery — could prove fatal in the current downturn. Past recessions have shown that investing in innovation pays enormous dividends during tough economic times. While it may seem counterintuitive, now is the moment to bet big on digital transformation and race ahead of more careful competitors.

    Related: How Ecommerce Companies Can Grow During a Recession

    A pivotal moment for platform investments

    When there’s less money to go around, it doesn’t pay to be careful — it pays to be nimble. Consumer-facing businesses need to be able to respond quickly to changes in demand or customer sentiment. If a product suddenly takes off, a retailer needs to be able to stock it. If a service provider starts to see declining subscriber numbers, it needs to adjust offerings quickly to stop the bleeding. Those that take a “wait and see” approach to their problems will eventually find that they’ve been overtaken by fast movers and it’ll be too late to save themselves.

    How can businesses use digital transformation to achieve more agility in 2023? The key is to take advantage of platform technologies. Platform approaches like enterprise marketplaces and dropship models make it possible for large and small organizations to minimize their risks and maximize the upside for a potential recovery. By investing in marketplace technology, B2B and B2C businesses can rely on a network of third-party sellers when they need to respond to a sudden surge in demand.

    This seller network also provides a new layer of financial security — if demand suddenly declines, the burden of unsold inventory is spread out throughout the network instead of concentrated in a single warehouse. Marketplace and dropship models also make it possible for businesses to diversify their supply chain and quickly overcome some of the short-term snarls that have characterized the last two years.

    Most importantly, platform investments ensure that an organization will be in pole position when the economy begins to recover. Overly careful organizations will cut costs and reduce inventory during the downturn, putting them behind the curve when they inevitably need to scale back up. Agile businesses can rely on their platform technologies to scale without roadblocks during an upswing, relying on partner inventories to ensure that a hot product never truly goes out of stock. While economic downturns often separate successful businesses from their doomed competitors, it’s the recovery that truly reveals which organizations will become market leaders.

    Related: Why Retailers Should Transition to a Marketplace Model

    The only way is forward

    In the aftermath of the Great Recession, retailers struggled for years to overcome economic headwinds and regain business momentum. The onset of the Covid-19 pandemic, however, only led to a brief period of uncertainty before businesses adjusted to the new field of play. No one can predict the extent of the current downturn and how long it will take for inflation to come back to Earth — nor can they predict what will come next.

    Businesses in every industry, but ecommerce businesses in particular, can’t afford to wait indefinitely for the economic tides to turn. We’ve seen upswings and downturns grow more frequent and more volatile in the last decade, and the only way to stay afloat during the changes is to move forward and focus on agility. By committing to digital transformation — investing in platform technologies while others stand still — ecommerce businesses can take advantage of the current slowdown and race ahead of the competition for a long-term recovery.

    Related: 9 Smart Ways to Recession-Proof Your Business (Fast)

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    Adrien Nussenbaum

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  • How to Close Your Wage Gap and Open Equity at Work | Entrepreneur

    How to Close Your Wage Gap and Open Equity at Work | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The wage gap might seem like old news, but things aren’t improving. For some populations, the wage gap has even widened since the pandemic.

    Women and people of color were disproportionately impacted by unemployment and more likely to experience an “earnings penalty” when returning to work. According to Payscale’s 2023 State of the Gender Pay Gap Report, women of color in particular experience the widest pay gap. For every dollar white men earn, American Indian women make 72 cents, Hispanic women make 79 cents, and Black women make 80 cents.

    This means that women of color are more likely to occupy lower-paying jobs or be paid less, even if their experience levels are identical. They’re also more likely to face hiring biases and become targets of discrimination, racially driven prejudice and reduced advancement opportunities. Is it any wonder that women have been exiting the workforce so much more than men?

    Pay equity is a key approach in combating how people are treated differently at work. You must first address any wage gaps to progress your diversity, equity and inclusion goals. Without pay equity, DEI goals are unreachable because old systems will limit the people you’re trying to help. That’s why 63% of organizations surveyed by Payscale are planning a pay equity analysis in 2023.

    By identifying and solving unfair salary distribution, your organization will become a more welcoming place with fewer barriers to attracting and retaining diverse talent. Here’s how you can close your wage gap:

    Related: 5 Ways Women Can Fight the Gender Pay Gap (Besides Asking for More Money)

    1. Acknowledge the reality of conscious and unconscious bias

    Even today, a lot of bias exists. This is especially true in recruitment. Many women and people of color are still overlooked for jobs and promotions. Case in point, from the Payscale report: Women are systematically penalized for résumé gaps (a common phenomenon among working mothers). They’re also less likely to get the chance to climb the corporate ladder as they age.

    Any kind of bias will present a roadblock to pay equity. Therefore, talking about bias and pinpointing instances of concern is essential. Listening to your employees is the first step in discovering where biases and inequities exist.

    Give employees a platform to provide anonymous feedback and ask questions to determine if and where they see growth opportunities. What is the company doing to support and uplift employees seeking upward mobility? Does everyone have equal access to those resources? Some biases may not be as clear depending on your position within the company. A good first step is asking the right questions.

    2. Undergo an annual pay equity analysis

    A pay equity audit compares how benefits and salary packages line up with outside industries across similar job roles and expectations. It’s impossible to have any pay equity impact if you don’t know your pay gap numbers. That’s why organizations conducting a yearly pay equity analysis are better positioned to measure and close their pay gaps.

    Unfortunately, only 47% of companies that conduct gender wage gap analyses release information about their performance, according to JUST Capital. Microsoft, for example, recently announced that it added to its pay equity analyses to review pay for women in its five biggest markets outside the United States. The company now reports salary ratios of 1.001 (with 1.00 being perfect parity).

    Remember that wage gaps aren’t just a pay discrimination issue; they’re an inclusive workforce issue. Being transparent about and resolving pay equity concerns enables your company to level out the playing field.

    Related: From Meta to McDonald’s, Here’s How Major Companies are Working to Close the Gender Pay Gap

    3. Encourage pay transparency to close existing pay gaps

    After noting where pay gaps and other barriers exist, you’ll want to address them. Not only does this take an investment of resources, but it also requires dedication. Shifting long-standing workforce cultures can be daunting. However, leaning into your DEI initiatives can help break the workplace biases stemming from long-held beliefs that no longer fit the current climate.

    You can better align yourself with the changing marketplace by encouraging people to talk about their pay. Although salary has long been treated as a taboo subject, being open about salaries can break down pay gaps by exposing pay inequity. It can also make your company more appealing to Gen Z.

    According to Beqom, seven of 10 Gen Zers say pay transparency is important enough to consider switching jobs. It’s nearly impossible for companies to ignore a glaring pay gap if everyone speaks up, which is one of the benefits of pay transparency.

    4. Normalize talking about pay gaps and pay equity

    When interviewing potential candidates, don’t shy away from talking about salary expectations. It’s only fair for candidates to advocate for a salary based on their years of experience, job function, broader market conditions and the regional cost of living. Embracing these early conversations will help you improve pay equity. And if you can’t meet a candidate’s expectations, you can explain why and develop a plan to reach their goal through measurable milestones.

    If you have direct reports, examine their salaries regularly, and alert your HR department if there’s a wage gap. The more motivated you are to be a champion for your team, the more you’ll influence others to follow your lead. Ultimately, you’ll help foster a diverse culture where no one fears retaliation or criticism when discussing wages.

    The wage gap is a real issue today, presenting roadblocks to achieving DEI success. However, if you work to achieve pay equity, you can make your organization a better place for all.

    Related: How to Drive Concrete Change in a World Where Unequal Pay Is Still the Norm

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    Claire Anderson

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  • 3 Ways Companies Can Reduce Their Cloud Costs | Entrepreneur

    3 Ways Companies Can Reduce Their Cloud Costs | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Many people’s experience with cloud costs is limited to the monthly $10 or so bill they get from Apple or Google. But for technology companies, which have to manage and process vast amounts of user data, it can be the second-biggest expense after payroll. Indeed, when Snap went public in 2017, filings revealed the company had more than $3 billion in cloud services contracts with Amazon Web Services and Google.

    And if you thought your cell phone bill was hard to understand, try making sense of cloud charges. Companies like AWS, Azure and Google offer thousands of options, with variations that can result in some eye-popping overruns, whether it’s a startup accidentally racking up a $72,000 bill during a few hours of testing or Pinterest having to spend an extra $20 million to accommodate a bump in user demand.

    In fact, it’s estimated that at least 30% — or $180 billion of the nearly $600 billion on cloud spend globally — is entirely unnecessary. The culprits can be as mundane as multiple copies of identical files or failing to clean up outdated or unused assets. Often, cloud costs are a black box altogether. In our 2020 Saas Cloud Spend survey, about one-third of the decision-makers who responded didn’t even know their company’s cloud spend as a percentage of annual recurring revenue.

    Making sense of shifting cloud use across teams and contracts can seem like a game of whack-a-mole. But by focusing on three principles — visibility, accountability and automation — companies are finding ways to fight cloud spend, often saving millions and avoiding layoffs in the process.

    Related: With Rising Costs and Vendor Lock-Ins, Is a Cloud Exodus in the Making?

    Visibility: You can’t fix what you can’t see

    The first step is to understand where cloud spend is happening. This isn’t quite as easy as it might sound. The very characteristics that make the cloud so convenient also make it difficult to track and control how much teams and individuals spend on cloud resources. Even the costs can be variable, depending on the type of service used, the resources consumed and the time of day or week.

    According to the FinOps Foundation, a group focused on advancing best practices in cloud financial management, most companies still struggle to keep budgets aligned. The good news is that a new generation of dedicated tools can provide transparency. Resource tagging can automatically track which teams use cloud resources, making it possible to measure costs and identify excess capacity accurately. Meanwhile, with cloud cost anomaly detection, users can receive alerts when the meter starts ticking wildly. But visibility is only the first step to bringing costs under control.

    Accountability: Put someone at the helm

    Companies wouldn’t dare deploy a payroll budget without an administrator — or an entire HR department — to optimize spend carefully. Yet, when it comes to cloud costs, there’s often no one at the helm.

    That’s why the second step is establishing accountability and ownership for cloud costs. Enter the emerging disciplines of FinOps or cloud operations. Increasingly, organizations are standing up these dedicated teams, whose purview can embrace everything from setting cloud budgets and negotiating favorable contracts to putting engineering discipline in place to control costs. Importantly, this isn’t an annual exercise but an ongoing commitment.

    To work, these teams must be given authority to create guardrails enforced across the company. One of the reasons cloud spend spirals out of control so quickly is that teams have been insulated from the cost effects of their cloud use.

    Say a developer is testing a new program or feature and has created a machine in the cloud for this purpose. It might seem easier just to keep the machine running than to power it down and restart it. But budgets suffer when developers take up that bandwidth during periods of latency. Multiplied by hundreds or thousands of users across the company, the wasteful spending quickly adds up.

    Related: Cloud Data Warehouses Are a Game-Changer for Modern Businesses. Here’s How to Utilize Them for Growth and Expansion.

    Automation: The missing ingredient — AI

    But even with a dedicated team monitoring cloud use and need, automation is the only way to keep up with complex and quickly evolving scenarios.

    The sad truth is that much of today’s cloud cost management remains bespoke and manual, even at some of the most tech-forward companies. In many cases, a monthly report or round-up of cloud waste is among the only maintenance done — and highly paid engineers are expected to manually remove abandoned projects and initiatives to free up space. It’s the equivalent of asking someone to delete extra photos from their iPhone each month to free up extra storage.

    That’s why AI and automation are critical to identify cloud waste and eliminate it.

    Amazingly, the most recent FinOps Foundation survey reveals that fewer than 40% of organizations have automated reporting for cloud usage or anomalies, notifications for cost overruns, rightsizing containers or other statistics. But this is just the first step of automation. The next step is to intelligently and automatically remove the waste. I’ve seen Fortune 1000 companies reduce cloud spend by up to 40-50% by automating best practices.

    For instance, tools like “intelligent auto-stopping” allow users to stop their cloud instances when not in use, much like motion sensors can turn off a light switch at the end of the workday.

    Companies that rely on “spot instances” to access surplus capacity can run automation that helps them access the best rate, much like Expedia lets travelers access better deals on hotels and rental cars.

    Meanwhile, even more tools are being developed to help companies model the most cost-effective service contracts or sell excess capacity on the secondary market

    As cloud management evolves, companies are discovering ways to save millions, if not hundreds of millions. With next-level AI now handling the heavy lifting of identifying and eliminating cloud waste, the very backbone of the tech economy — data storage and processing — is getting a much-needed overhaul.

    Related: The Challenges of Optimizing Your Cloud Spend in 2022

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    Jyoti Bansal

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  • 6 Questions to Ask Yourself Before Selling Your Business | Entrepreneur

    6 Questions to Ask Yourself Before Selling Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Owning a business is a big decision and choosing to sell it can be just as significant.

    Selling your business comes with many considerations, including the value of it and any financial prospects, what a potential buyer is looking for, if you’re actually done with your business and what you’ll do after it’s sold. If you’re considering selling your business, ask yourself these six questions to assess your options and identify the next best step.

    Related: Selling Your Business? Do These 6 Things Right Now.

    1. Am I ready to sell?

    Start by outlining your reasons for selling. What’s driving your decision to sell? Maybe you’re burned out post-pandemic and you need to get a fresh perspective. Maybe you feel stuck, like a hamster on a wheel who can’t find its way out. In these cases, selling may not be the answer. Consider your goals for the sale and what a positive outcome would look like. It can be helpful to write down your thoughts or list the pros and cons.

    Once you answer these questions, seek an opinion from someone you trust. Selling your business is not just a financial consideration, but it’s also an emotional one. Take time to get to the bottom of what’s fueling your feelings and then get into how it’s done (if you still want to sell).

    2. What is the value of my company?

    As a business owner, you should have an excellent (and realistic) understanding of what your business can get in the open market. My experience with many business owners has been that they value their business at least 50% higher than the actual value. It’s essential to get a third party to evaluate your business.

    You can look into programs that provide a back-of-the-envelope calculation or you can go to a professional business valuator. A back-of-the-envelope estimate typically focuses on the return on investment (ROI), a quick, practical way of reaching a selling price. Although it is universally utilized, an ROI calculation overlooks factors such as time, capital appreciation, risk, potential and inflation, among other factors.

    Utilizing a professional business valuator will provide a more accurate number, which can result from different approaches and considerations (including assets, market comparison, income, etc.). The challenge with this route is finding the right valuator for your business and industry who will charge a fair appraisal price.

    Related: 6 Proven Ways to Sell Your Business for 10x or More

    3. Is knowing the value enough?

    Understanding the value of your business includes more than just how much you should sell it for. To prepare for business transfer ownership, you should organize your finances, including your tax filings, licenses, deeds and profit and loss statements.

    It would be best if you also took inventory of your tangible and intangible assets and any liabilities. Taking the time to outline your business plan and model will benefit you and potential buyers, so they understand the full context of the company and how it generates revenue.

    4. Who will I sell to?

    It’s likely that you will have many alternatives to choose from. For example, you can sell your company to your employees through an Employee Stock Ownership Plan (ESOP), which has many advantages but some hoops to jump through; or maybe you have family members that are capable and want to take on the responsibility of running the company. If you are looking outside your circle, consider an individual investor, private equity firm or strategic buyers.

    5. What professionals will I need?

    It takes a village to sell a company. There are many components and complexities to each deal. The team of professionals you’ll need will depend on the specifics of your business, such as the industry, size and nature. Here are some professional’s business owners will want to have on their exit planning team:

    • A Certified Public Accountant. Look for one experienced in dealmaking to help ensure the sale and transfer are done correctly. There are several tax-related aspects to selling a business and you want to help ensure you’re up on the latest regulations and opportunities for saving money.
    • A Certified Exit Planning Advisor (CEPA). They can help ensure you’re getting the maximum benefits when you sell, and they’ll consider your personal and financial objectives.
    • A Certified Financial Planner (CFP). They can help with the financial aspects of the deal, including what your financial future looks like.
    • A business attorney. They will create legal plans to carry out the sale and look to keep you out of trouble.
    • An estate attorney. There are very big advantages that you can take advantage of in your pre-liquidity planning.
    • A business valuation expert. They can give a more accurate idea of what your company is valued at. That’s if you don’t want a back of the envelope number.
    • M&A advisors. They will look for strategic or financial buyers of your business. They will generally help mid-market and above companies.
    • A business broker. They will contact potential buyers and can screen interested parties for financial ability or other qualifications. They generally help the lower middle market.
    • An insurance professional. They can review your insurance and make alignments based on your needs.

    Some professionals may assist in overlapping areas, but it’s best to use a team approach to help ensure you’ve got the necessary support. Working with the right people will help achieve a successful outcome and a seamless transition.

    Related: Know When and How to Sell Your Business

    6. What will I do after I sell?

    Preparing and understanding what you want to do post-sale is essential for your mental well-being, primarily since most small business owners I know (myself included) are defined by their business.

    They are only looking at their business, growing it and looking to sell the company for the best offer. I ask them what they will do with all the extra time they will have. I get surprising answers such as “I haven’t thought about that,” and “I guess I’ll spend time with my grandkids.” While it’s great to spend time with family, they have their lives and soon you will be looking for other things to do.

    Asking yourself these six questions will likely raise additional questions. Taking time to consider your answer to each question is an excellent opportunity to explore the next steps — whether that’s selling your business or not. Answering these questions honestly and engaging the right professionals at the right time will help ensure that you get the most value for your life’s work.

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    Mark Kravietz

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  • How Digital Banking Impacts Consumers | Entrepreneur

    How Digital Banking Impacts Consumers | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    During the pandemic, the ways we accessed and managed our money transformed. To be sure, in-person banking was dropping in popularity even before the start of the pandemic, while digital platforms were seeing a slow and steady rise.

    Although their popularity was beginning to wane, brick-and-mortar bank branches were undoubtedly still very much a part of many consumers’ financial routines. When the pandemic hit, the digital and traditional banking balance began a rapid shift. In 2020, 52% of bank customers went to branches to manage their money (or were branch-dependent), according to a J.D. Power survey. Only two years later, in 2022, more than 65% of U.S. bank customers were using digital banking services, per Bankrate.

    The challenges digital banking poses to consumers

    With this evolution in omnichannel banking come unique obstacles and opportunities — especially for older adults. While more people in this age demographic are now using digital technology than ever before, a study by the Pew Research Center indicates that 25% of adults aged 65 or older don’t use the internet, 36% don’t have home broadband, and 39% don’t own smartphones. According to MX’s 2022 report on digital and mobile banking trends states that only 39% of Baby Boomers use a mobile app to manage their financial accounts.

    Related: 8 Ways Digital Banking Will Evolve Over the Next 5 Years

    When this is considered, along with the 30% of American adults who struggle with technology and the economic barriers that prevent tech adoption, it becomes obvious that the digitization of banking presents challenges to many people.

    Adoption & implementation

    All change requires some effort and adjustment, no matter how big the benefits might be on the other side. The widespread adoption and promotion of digital banking is no exception, but it doesn’t affect everyone in the same way.

    Related: Offering a Unified, Digital Banking Experience

    Older adults, for example, often have to overcome ageism in digital tech. Because new digital devices and services generally aren’t designed with their needs in mind, they may find digital banking to be counterintuitive, overcomplicated, or physically difficult to use.

    Building trust

    Without the human element, trust can be a major issue. Less than one-third of people surveyed by Accenture in 2020 said they trusted banks “a lot” to look after their financial well-being, according to the report from Accenture. That’s compared to 43% who said the same only two years ago, not to mention the growing distrust resulting from the recent failure of the Silicon Valley Bank on Friday, March 10.

    However, the tide might be starting to turn for digital financial services. With the benefits of lower fees and increasingly lower barriers to access, it’s perhaps not surprising that 61% of traditional bank users reported being somewhat or highly likely to switch to an online-only bank soon, according to the same Bankrate research mentioned above.

    How can banks offer excellent experiences to all customers post-pandemic?

    The tangible experience of walking into a banking branch and interacting with a human being might seem a world away, but it remains the norm for many people. Members of older generations, particularly, might rely on that physical experience of attention and appreciation as they navigate their financial lives.

    Here are a few effective ways to integrate human touches into excellent customer experience for consumers of all age groups:

    1. Remember the benefits of human interaction

    People haven’t lost the basic need for in-person, face-to-face interaction. Building human interaction into your digital experiences helps customers adapt, learn, and trust. Whether that trust comes from a highly advanced, intuitive chatbot connecting customers to personalized messaging on your website or features that direct digital users toward real people who can help them solve their problems.

    It is essential that all businesses today understand that attentive customer service is more important than ever.

    2. Don’t let up on security

    Security challenges and risks litter digital banking’s future with obstacles. Increased use of mobile platforms and digital payments has upped the risk level regarding cybersecurity. Many customers now turning to digital banking are from older generations: less tech-savvy people who feel compelled to join younger generations online for fear of being left behind.

    Related: ‘Information, Communication & Transaction 3 Stages of Digital Banking’

    For these people, ramping up cybersecurity is even more critical. Anti-phishing methods and education (and the adoption of mandatory two-factor authentication) could help protect even more vulnerable users.

    3. Prioritize accessibility

    Make your digital banking service as accessible as possible so that everyone can use it, no matter their digital knowledge. To that end, the University of Wisconsin-Madison recommends that websites provide captions, large font sizes, screen readers, screen magnification, and fast-loading web pages. You could also offer in-person instruction to customers who need additional help.

    Sometimes it can feel as though finance’s digital transformation has happened too rapidly for customers’ expectations to catch up. Fortunately, that catch-up work is happening now. As customers from all generations come to grips with mobile and online banking and what they can offer, banking companies can ease the learning burden by delivering secure and excellent personalized banking experiences. Don’t wait to get started.

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    ReadWrite.com

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  • Overlooking These 4 Critical Measures Expose Your Company to Cyber Attacks | Entrepreneur

    Overlooking These 4 Critical Measures Expose Your Company to Cyber Attacks | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Here’s a sobering truth: 95% of cyberattacks can be traced to human errors. The more employees you have, the greater your risk of being a cybercrime victim. We all imagine legions of hackers trying to tear through our firewalls, and yes, occasionally, some will make it through. But the much-more-common truth is that unsuspecting employees inadvertently grant those cybercriminals access to corporate systems and data, or they are influenced by these hackers to perform questionable (or even illegal) actions.

    Even worse are the willful fraudulent actions of the humans sitting between the keyboard and the chair. Some employees themselves try to cheat the system by changing amounts, bank account details, or other data to benefit their personal financial situation. Then, there are other outside humans up to no good, such as when a supplier or partner sends fake or altered documents to the company, such as vendor invoices with fake bank account details or wrong amounts.

    None of these occurrences are an indictment of company leaders, security practices or judgment. They just highlight that technology alone can’t stop every cyberattack. The key to maximizing protection and minimizing exposure to these attacks is to combine technology with the human touch.

    Related: Cybercrime Will Cost The World $8 Trillion This Year — Your Money is in Danger. Here’s Why Prioritizing Cybersecurity is Crucial to Mitigate Risk.

    1. Secure data starts and ends with humans

    Many cyberattacks succeed due to simple but preventable human error or improper reaction to a scam. For example, an employee might reveal usernames and passwords after clicking on a link in a phishing email. They might open an email attachment that unknowingly installs ransomware or other equally destructive malware on the corporate network. Or they might simply choose easily guessed passwords. These are just a few examples that can allow cyber thieves to attack.

    To minimize human error-related risks, consider implementing the following measures to ensure your business stays well-protected.

    • Strengthen employee awareness and training: Arrange periodic training on cybersecurity best practices, recognizing phishing emails, avoiding social engineering attacks, and understanding the importance of secure data handling. In 2022, around 10% of cyberattack attempts were thwarted because employees reported them, but they can only report such attempts if they recognize them.
    • Build a culture of security: Make sure everyone in their role is actively protecting company assets by promoting open communication about security issues, recognizing employees who demonstrate sound security practices, and incorporating security into performance evaluations.
    • Employ stricter access controls: Access controls limit who can view or change sensitive company data and systems. Applying the “principle of least privilege” access controls and educating employees on the risks of account sharing can limit unauthorized accesses and data leaks.
    • Use password managers: Strong passwords are difficult to crack but challenging to remember. Password manager software can create and store difficult-to-guess passwords without users having to “write them down.”
    • Enable multifactor authentication (MFA): MFA adds an extra layer of security by requiring an additional verification method — such as a fingerprint or a one-time code — just in case a bad actor does snitch an employee’s password.
    • Implement fraud detection processes for incoming documents: These processes attempt to identify fraudulent documents (like fake invoices) on receipt before they can be processed.

    2. Reduce exposure to cyberattacks and fraud with technology and automation

    While lack of awareness, training, recognition and processes account for the success of most cyberattacks, you still need technology barriers to try and keep determined hackers out of your systems. Finance and accounting offices are top targets for cyberattacks and fraudsters, so the accounts payable (AP) systems are a prime target if they do get in.

    In fact, 74% of companies experience attempted or actual payment fraud. Accounts payable fraud exploits AP systems and the associated data and documents with mischief like:

    • Creating fake vendor accounts and fake invoices for them.
    • Altering payment amounts, banking details or dates on valid invoices.
    • Tampering with checks.
    • Making fraudulent expense reimbursement.

    Related: What Is Phishing? Here’s How to Protect Against Attacks.

    3. Keeping the bad guys out

    Of course, you’ll want your IT department to use technology to thwart unauthorized attempts to access the network and systems in the first place. Besides the venerable firewall, some trusty systems include:

    • Intrusion Detection and Prevention System (IDPS) monitors network traffic for malicious activities or policy violations and can automatically take action to block or report these activities.
    • Artificial Intelligence (AI) plays a significant role in cybersecurity by using machine learning algorithms to analyze volumes of data, identify patterns, and make predictions about potential threats. It can identify attack vectors and respond to cyber threats quickly and efficiently that humans can’t match.
    • Data Encryption ensures that only authorized parties with the correct decryption key can access a file’s content, protecting sensitive data at rest (stored on devices) and in transit (across networks).

    4. Protecting against fraud from the inside

    Whether a cybercriminal slips through all those barriers or an unscrupulous employee is bent on committing AP fraud, various types of automation can detect and prevent the cyber attack from succeeding.

    • Automated monitoring of employee activities: This can help identify suspicious behavior and potential security risks. The software tracks user activity, analyzes logs for signs of unauthorized access, and regularly audits user access rights. Of course, employees should know they are being monitored and to what extent.
    • Automating the payment process end-to-end on a single platform: It takes human error (and human scruples) out of the equation, except when there’s an exception. Encrypted receipt/intake of electronic invoices from suppliers, automated matching of invoices to orders, and electronic payments —all without human intervention — are examples of how automation removes the opportunity (and temptation) to commit AP fraud.
    • Document-level change detection takes this protection one step further: This automated technology can detect when a sneaky cyberthief with access to the underlying systems makes unauthorized access attempts, modifications, or deletions to sensitive documents, including orders, invoices, and payment authorizations. These tools alert administrators and provide detailed audit trails of document activity, helping detect and prevent AP fraud, whether it comes from outside or inside.
    • Detection of unusual data patterns: Alert AP staff to take a further look before allowing the invoice to be processed and paid. Using machine learning and AI, automated systems can compare data with historical data, flagging suspicious changes in bank details, vendor’s legal name, and address as well as unusual payment amounts.

    Related: How AI and Machine Learning Are Improving Fraud Detection in Fintech

    It’s almost impossible to protect yourself entirely against cyber theft and AP fraud, especially when most of the vulnerabilities and culpabilities are human. You must focus your security efforts on the perfect balance between state-of-the-art technology and the humans between the keyboard and the chair. Proper and continuous training can reduce the human errors that allow cyberattacks to succeed. And technology and automation can help prevent attacks from reaching people in the first place. But the right combination of the two, though, is the key to defeating would-be fraudsters.

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    Francois Lacas

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  • How To Budget And Take Care Of Your Finances | Entrepreneur

    How To Budget And Take Care Of Your Finances | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Are you looking to improve your financial portfolio but don’t know where to begin? Have you been dreaming of establishing greater financial freedom but aren’t sure what steps to take to get there? Budgeting and managing finances can be intimidating — especially when trying something new.

    Leveraging these strategies can help set realistic expenditures while keeping track of investments to reach your financial goals faster.

    Establishing realistic financial goals and expectations

    You need to establish clear and achievable financial goals to achieve financial freedom. It involves setting short-term and long-term objectives aligning with your financial plan. Your goals should be realistic and attainable, which means they should be specific, measurable, achievable, relevant and time-bound (SMART).

    Related: Keep Your Business Finances in Order With These 6 Tips

    For example, one short-term goal might be to pay off credit card debt within a year, while a long-term goal could be to save for retirement in 20 years. By setting clear financial goals, you can track your progress, stay motivated, and make informed financial decisions, ultimately leading to greater financial freedom.

    In addition to establishing financial goals, setting realistic expectations for success is important. It involves acknowledging that financial success takes time and effort. Remember, setbacks and challenges are to be expected along the way.

    To set realistic expectations, you should create a comprehensive budget that outlines your income, expenses, and savings goals. It will help you live within your means, avoid overspending, and prioritize your financial goals. You should also regularly review your progress and adjust your budget and financial plan.

    Creating a budget to track expenditures and investments

    Creating a budget is the key to successful budget management and expansions. It allows you to track your expenses, set financial goals, and make informed choices about how to use your money. When creating a budget, it’s important to factor in fixed (e.g., rent) and variable (e.g., entertainment) costs. You should also include debt payments, such as student loans or credit cards.

    Once you have tracked your expenses and established financial goals, it’s time to create an investment plan that works for you. It could involve setting aside money regularly into a savings account or investing in stocks or mutual funds with higher potential returns but more risk involved.

    Budget management: leveraging strategies for growth and expansion

    In addition to setting financial goals and creating a budget, there are other strategies you can leverage for growth and expansion. One effective strategy is to diversify your investments. Investing in a variety of assets, such as stocks, real estate, and bonds, may reduce risk while possibly increasing rewards.

    Another strategy is to maximize your income streams. It could involve taking on a side hustle, freelancing gig, or negotiating a higher salary at your current job. By increasing your income, you can allocate more funds towards your financial goals and accelerate your progress towards achieving financial freedom.

    Related: Risky Business: Should You Diversify?

    Furthermore, continually educating yourself about personal finance and investing is important. It could involve reading books and articles, attending workshops and seminars, or working with a financial advisor. By staying informed and up-to-date, you can make informed decisions about your money and investments and take advantage of new opportunities.

    Finally, staying disciplined and committed to your financial plan is crucial. It involves sticking to your budget, regularly reviewing your progress, and adjusting as needed. It also means avoiding impulsive purchases and maintaining a long-term perspective on your financial goals.

    Analyzing spending habits to make informed decisions about money

    The first step in budgeting and expanding your finances is to analyze your spending habits. It means tracking your expenses, identifying necessary costs and areas of potential savings, and understanding how you are currently using your money.

    Once you have done this analysis, you can decide which expenses to cut back on or increase to achieve your financial goals. For example, if you spend a lot on dining out or entertainment, you might want to reduce these expenditures to save more toward retirement.

    Related: How To Monitor Your Spending Habits

    Creating a budget that works for you is essential to financial success. It helps you track your expenses and understand where your money is going so that you can make informed decisions about how to use it most effectively. It also allows you to set and achieve financial goals to build wealth and reach your dreams.

    Budget management: developing a plan of action for achieving financial freedom

    Once you have identified your financial goals and created a budget to track expenditures and investments, it’s time to develop an action plan. It involves setting short-term and long-term goals and taking concrete steps towards achieving them. It also means consistently following through on the actions you set in place so that you stay motivated and committed to your financial plan.

    You should also regularly review your progress and adjust your budget and financial plan. Pay attention to changes in the market or economic conditions that may affect your investments or income streams, as well as any modifications to laws or regulations that could impact your finances.

    Utilizing tools for monitoring progress toward your desired outcome

    Utilizing tools such as budgeting apps or online banking services will make it easier to track expenses and investments. This information can help you analyze spending patterns and identify areas of potential savings.

    You should also assess your debt load and develop strategies for reducing it. Paying off high-interest debt is a great way to free up more funds for investing in other areas of your finances.

    Finally, consider using rewards programs or discounts for purchases to maximize savings. These offers can add up quickly, allowing you to spend more money toward achieving your desired outcome.

    Staying motivated and celebrating successes along the way

    Finally, staying motivated and committed to your financial plan is important. Celebrate the small successes along the way, such as paying off a loan or reaching a milestone in your investments. Acknowledging these achievements will help you stay focused on achieving your long-term goals.

    By following these steps and continuing to educate yourself about personal finance, budgeting, and investing, you can take control of your finances and get closer to achieving financial freedom. With discipline and dedication, you can reach your desired outcome.

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    Under30CEO

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  • How Startups Can Manage Their Cash Better, According to a VC | Entrepreneur

    How Startups Can Manage Their Cash Better, According to a VC | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The bankruptcy of Silicon Valley Bank caused a great deal of stress for many startup founders. Although U.S. financial regulators intervened and took charge of customer deposits, the incident has shown that financial markets remain unstable.

    Amidst a banking panic, Signature Bank has suffered bankruptcy, while Credit Suisse is being acquired by its competitor UBS; First Republic Bank’s customers have recently withdrawn over $100 billion.

    To avoid being swept up in a bank run like this, startups should concentrate on getting better at cash management and fostering strong relationships with banks. That’s something VCs are going to pay more and more attention to when deciding to invest in a startup.

    Here are four tips that startups could take to minimize their financial exposure.

    Tip #1 — Put money in multiple banks

    When the economy is unstable, the likelihood of bank failures rises due to factors such as higher interest rates, increased risk of loan defaults, investment losses, large customer withdrawals and stricter regulations by the government.

    But even in steady economic conditions, banks may decide to freeze or close accounts for security or other reasons. That’s why relying on a single bank account is never a safe option.

    Businesses should distribute their funds across two-four non-affiliated banks, preferably in different countries, while closely monitoring the activity of each account. I’d recommend keeping two checking accounts with sufficient cash to cover 2-3 months of expenses in each one and a third account for investing any surplus cash in safe and liquid assets.

    Those who find managing more than three accounts challenging should have at least two. One account can be designated for regular business operations such as payroll and supplier payments, while the other can be used for holding the remaining funds.

    For startups with a balance sheet exceeding $3 million, it is advisable to open a savings account with a reputable and stable A-level bank such as JPMorgan Chase & Co or Bank of America in the United States, Deutsche Bank or Crédit Agricole in Europe.

    Consider buying Treasury Bills (or T-Bills), U.S. government bonds issued in U.S. dollars with a maturity period from one month to one year, which also have an annual yield of up to 5%. If a bank goes belly-up, T-bills won’t be impacted by the bank’s financial position because they are kept independently from the bank’s finances.

    A clever idea would be to create an investment plan that prioritizes capital preservation rather than aiming solely to profit. Never hold the money of your VCs in cryptocurrency — it’s too risky.

    Related: What Is A Cash Management Account?

    Tip #2 — Research countries, not just banks

    When you choose a bank for your startup, don’t just look at how secure it is. Think about other factors that could make it stable or unstable in a particular country, especially if there were times when banks went bust there.

    To find a bank in the right place, learn about the local rules and laws that control banks there. Evaluate economic and political climate, including inflation rates, the amount of interest banks charge and the stability of the currency and banks in that location.

    Related: Choosing A Bank For Your Startup: Here’s Some Things To Consider

    Tip #3 — Learn about deposit insurance provided by regulators, institutions

    Different countries have their regulators that manage their financial systems. For instance, the United States has the Federal Deposit Insurance Corporation, and the United Kingdom has the Financial Services Compensation Scheme.

    These regulators are intended to safeguard bank deposits to a certain extent by providing insurance in case of bank failure.

    The U.S. The FDIC insurance typically covers up to $250,000 per depositor per bank for individuals and businesses. Nonetheless, certain financial companies may provide additional deposit insurance options.

    In the wake of SVB’s collapse, U.S.-based financial platform Brex has upped its FDIC insurance limit for companies to $2.25 million. Meanwhile, neobank Mercury has increased deposit insurance for its customers to up to $3 million.

    Other ways to increase deposit insurance coverage are using certificates of deposit accounts (CDARS), credit unions, or the MaxSafe program, allowing to increase FDIC insurance to $3.75 million.

    The U.K. U.K.-based startups can obtain up to £85,000 deposit insurance coverage per bank, per depositor, via the Financial Services Compensation Scheme (FSCS).

    Private banks and building societies (a type of financial institution) offer deposit insurance above the FSCS limit by joining the FSCS Temporary High Balance Scheme (THBS). It may offer extra protection for deposits of up to £1 million for up to six months.

    Europe. In the European Union (EU), all member countries must have a deposit guarantee scheme (DGS) to safeguard customers in case a bank fails. DGS usually offers coverage of up to €100,000 per depositor, per bank. However, non-EU banks may not offer deposit insurance for companies at all.

    Some European countries — both EU and non-EU — have supplementary insurance opportunities beyond the DGS. In Norway, deposits of up to 2 million kroner per depositor, per bank are protected by Bankenes Sikringsfond. In Germany, many private banks are part of the Association of German Banks, which provides insurance coverage for deposits of up to €50 million.

    Due to the lengthy process of opening an account with an A-level bank (6-18 months), many startups prefer e-money institutions such as Wise, Stripe or PayPal instead. In this case, the account opening process is faster (a few weeks) and offers a more seamless customer experience. But financial regulators don’t normally protect the funds kept there.

    Related: Collapsed Silicon Valley Bank Finds a Buyer

    Tip #4 — Warm banks up to you

    By developing a rapport with your bank, you can benefit from more individualized updates on the status of your accounts and investments. One way to strengthen this relationship is by creating an investment account and buying shares or debt obligations through the bank.

    To establish a favorable relationship with banks, consider entrusting them with the management of your funds. High Net Worth Individuals (HNWIs), who possess investable assets of at least $1 million, are the main source of profit for banks through their money management services. In CEE, the standard commission for investment management services averages around 1-1.5%.

    In my experience as an investor, startups that adopt smart cash management strategies have the edge over their rivals when trying to raise funds.

    Create a plan for how much money you will have/need for the upcoming month; check and update it every day. Keep track of when you have to pay bills and when you expect to receive funds. Make sure to have a process for approving money transfers to avoid fraud; try to use the “four eyes principle.”

    If you anticipate any financial difficulties, notify your executive team and board, and reserve a credit line from one of your key banks to support the company’s operations for at least six months (but use it only if necessary).

    Related: Beyond the Basics: 5 Surprising Qualities Investors Seek in a Winning Team

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    Vital Laptenok

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  • How Landlords Can Prevent Rent Payment Fraud | Entrepreneur

    How Landlords Can Prevent Rent Payment Fraud | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Rent payment fraud is a common concern among new landlords — and not without good reason. No one wants to be taken advantage of, and being outsmarted by a fraudster can make you feel helpless toward any future issues you may encounter with rent collection.

    However, fraud is a problem every modern business must contend with, and it’s part of managing a successful rental business. By learning about the types of fraud you may encounter and how to fight them, you will feel prepared should any of these concerns plague you in the future.

    Here are the various types of rent fraud you may face and how to mitigate them.

    Related: Payment Challenges and Fixes for Today’s Entrepreneurs

    What is rent payment fraud?

    Rent payment fraud varies depending on the method of payment a tenant chooses to use. Here are some of the most common instances of fraud across the different payment types your tenants might choose:

    ACH hackers and scams:

    ACH payments are direct transfers from one bank account to another through the Automated Clearing House Network. If an employer has ever paid you via “direct deposit,” the ACH network is what they were using. ACH payments are popular among renters due to the speed and ease with which they transfer, and there’s often no transaction fee.

    Among the various rent payment methods, ACH payments might be one of the most secure. However, there are still some issues you may encounter: namely, hackers and scams. The ACH network works such that all someone needs to deposit or withdraw funds in another person’s account is their bank account number and routing number — that’s it. If a hacker were to get ahold of these two pieces of information, they would have access to all your funds.

    Although this is a frightening prospect, keep in mind that the application process is strict, and the ACH network also enforces transaction and volume limits. If there is a problem, understanding a few of the ACH return codes can help you address the issue as quickly as possible:

    • R01: Insufficient funds — This code means the tenant did not have enough money in their account for the transaction to complete. Only full rental amounts (not partial ones) can be deducted.

    • R02: Account closed — This means the tenant gave you the number of a closed account or closed it recently.

    • R03: No account — This means the tenant’s bank account never existed in the first place.

    • R08: Stop payment — This means the tenant placed a “stop” on their account to prevent transfers from their account to yours.

    Debit chargebacks:

    It’s also possible that a tenant could dispute an ACH debit on their account to get the transaction reversed. This strategy to recover money has a higher chance of working if the tenant does not normally pay via ACH transfer, as it will be seen as a suspicious transaction. However, by keeping accurate records of prior payments, it’s fairly easy to contest the chargeback and recover your funds.

    Credit card chargebacks:

    Similarly, credit card chargebacks occur when a tenant calls their credit card company to dispute a charge that has appeared on their statement. It may seem easy for a renter to become a scammer by intentionally disputing a rent charge. If the tenant has been reliably paying via credit card all year, this strategy isn’t likely to work — but once again, detailed and accurate records are likely to save you in this scenario.

    P2P fraud:

    Peer-to-peer (P2P) platforms (think Venmo, PayPal, Zelle, etc.) have some substantial limitations when it comes to security and rent collection. For one, these platforms are not designed for landlords and rent collection. You’ll need to set up a general business account, as using a personal account to collect rent violates their user agreements. P2P platforms also don’t allow you to set up and manage late fees or reject payments, which is especially important during an eviction. Overall, P2P platforms are highly risky for landlords.

    Bounced checks (non-sufficient funds)

    Bounced checks are a more common type of fraud you may encounter if you allow your renters to pay via paper check. If a tenant does not have enough funds in their account to fulfill the check that they wrote, the bank will reverse the deposit from your account — even if you’ve already spent the money.

    Cash fraud:

    A basic cash payment is also susceptible to fraud. If you allow tenants to mail cash or leave it at a drop-off location, it’s easy for them to seal only half the rental amount in an envelope, drop it off, and then later claim that the other half was stolen from the drop box.

    Related: Don’t Fall Victim to Fraud: 5 Tips to Protect Your Business When Dealing with Payments

    Tips for preventing online rent collection fraud

    Now that you know the possible types of fraud, here are the top three tips to prevent them from occurring in your rental business:

    1. Screen tenants thoroughly:

    Tenant screening is an understated defense against all types of fraud. Renters who have made reliable payments in the past and have enough income to meet your requirements should have no reason to commit fraud to avoid paying. Don’t accept any renter who hasn’t proven their reliability via a thorough credit check, criminal background check, eviction history and income verification.

    2. Collect rent online (but not through a P2P platform):

    There are many reasons to collect rent electronically, but among the most important is that digital rent collection offers more security than traditional cash or checks. Although fraud can certainly still happen with online payments, online options tend to offer you more of a chance to recover your lost funds with accurate data and record-keeping. Rent collection software is also encrypted, such that both you and your tenants’ funds are safe from outside hackers. It also speeds up the processing time of transactions, so you’ll know about any problems that do occur sooner rather than later. But if you can, do avoid P2P platforms for the reasons mentioned earlier.

    3. Keep immaculate records:

    Diligent and accurate record-keeping is your best defense in case of chargebacks and other types of rent payment fraud. If a bank or credit card company asks you to prove that a withdrawal from a tenant’s account was legitimate, your records will clearly show what the payment is and that the charge is rightful.

    It’s likely that you will run into some kind of fraud during your time managing properties and tenants. However, the good news is that with the right knowledge, tools and resources, most of these instances are easy to mitigate and won’t affect your business in the long term.

    Related: Think You Can’t Win Against Chargebacks? Think Again.

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    Dave Spooner

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  • Use These Strategies to Maximize Revenue During Slow Seasons | Entrepreneur

    Use These Strategies to Maximize Revenue During Slow Seasons | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Seasonality affects many industries. While this is simply part of the nature of these markets, it’s vital that these seasons are used correctly to ensure the sustainability of business throughout the year.

    There are several ways that this downtime can be strategically utilized to maximize revenue. Let’s discuss some strategies below:

    Riding the wave

    While some businesses have more obvious seasonal trends than others, many experience periods in the year when business is known to be quieter for various reasons. For example, the cruise ship industry has perhaps one of the most obvious seasonal trends. So much so that they’ve coined a term for it: the wave season. Regardless of whether you’re in travel, education or telecoms, slow periods are inevitable. It’s what you do with them that matters.

    While your customers may not be purchasing at a high rate during the slow season, that doesn’t mean they aren’t still looking for information and assessing available purchase opportunities during that time. If you are not reaching out to them during this period, by the time wave season arrives, it’s already too late.

    Success in seasonal industries works through the waterfall effect. If you fill the vessel now, it will overflow when you need it to. However, if you sit back and do nothing or cut back on your marketing efforts when sales aren’t happening, your waterfall has no chance of reaching the required level.

    Related: 5 Ideas for Staying Busy During the Slow Season

    Push now, succeed later

    During slow seasons, it’s key to continue pushing content out into the market. Through drip campaigns, you can continually put your brand in front of those who will eventually become your customers. They might be cuddled up in front of a roaring fire in the middle of winter, but an ad for an incredible cruise holiday is the perfect way to get them thinking about what could be when the weather warms up. Gradual yet consistent exposure to your brand helps to build their interest to the peak point of purchase.

    When marketing outside of wave season, make the most of the time of year you find yourself in to push sales — think market vouchers for Christmas or even Halloween specials. Unique and interesting offerings that align with your customers’ current experience while helping them to plan for future purchases work particularly well to maximize future revenue. A secured customer now, even at a discounted rate, is far better than clinging to the hope that they will close with you in the future at a full rate.

    Related: How To Turn Your Slow Months Into Your Best Months

    Laying the groundwork

    Search Engine Optimization (SEO) takes time to filter through, so it makes complete sense to use the slower season to get your SEO campaigns underway. Combine this with limited-period offers to encourage customers to make purchases out of their ordinary pattern. Even if they don’t bite on these, your brand is on their mind, and you may just see them again in wave season.

    During this time, don’t discount your existing customer database as a vital source of future leads. In fact, considering that these customers have already purchased from your business in the past, they are probably the most qualified leads you have access to in your slow season. Targeting these people with carefully curated offers can help to trigger upgrades and return business. While you’re at it, referral programs will work equally well with this group of customers. They’ve already (hopefully) had a good experience with your business, so why not let them refer their friends and family and earn discounts or access to exclusive deals in return?

    Your long-term ROI needs to be the yardstick you use to decide whether to increase or decrease spending, not immediate sales numbers. Although it might be tempting to slash marketing budgets during slow seasons, in the long run, you’ll be doing your business more harm than good.

    Related: 4 Tips for Managing Cash Flow in a Seasonal Business

    Tracking the waves

    While maintaining marketing spend in the slow season is a smart move, if that budget and its campaigns are not tracked correctly, you may still be wasting your efforts and money. The only way to truly understand which avenues are producing the ROI you see in six months is holistic attribution of the channels that produced those sales.

    As long as you have a very tight tracking mechanism and attribution, that alone will dictate how you spend and how far you push — because marketing dollars today do not necessarily mean a booking or sale or conversion today, especially if your industry is seasonal. The conversion may happen six months from now, but if you can’t track that six-month window, you’re running blind, anyway.

    The key to successfully navigating seasonal industries is smart spending through validated data from holistic attribution. Using the data gathered during wave seasons to guide marketing in slow periods is vital to sustained success in these industries.

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    Sergio Alvarez

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  • Employee Expenses Need to Be Reimbursed Quickly. Here’s Why. | Entrepreneur

    Employee Expenses Need to Be Reimbursed Quickly. Here’s Why. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    You may have heard this story (or one like it) before: Imagine this: A top sales executive, Lee, undertakes a sales trip to woo a potential client. The trip successfully bumps your expected revenues for the coming year and beyond quite nicely. Naturally, Lee incurred numerous expenses during the trip — airfare, hotels, rental car, meals and other incidentals. Lee paid these with the understanding the company would reimburse them.

    But the expenses aren’t reimbursed quickly, and Lee’s personal savings and credit cards reflect that. As days turn to weeks and months, interest mounts and late fees are incurred, affecting Lee’s personal financial history. Lee becomes disenchanted and frustrated, which is followed by job dissatisfaction and diminished performance. Quiet quitting becomes real resignation, with your Lee’s valuable skills and connections now working for a competitor that reimburses their employees on time. That lucrative business deal is likely to go with Lee.

    Related: 5 Simple Steps to Prevent Expense Fraud

    What you can do — and what you should do

    A wide range of business expenses allowed by the IRS often need to be paid by employees. Those that cannot be covered in advance can include unplanned flights, cab or rideshare trips, meals or hotel stays. Other times, employees may be traveling on business with their own vehicle, in which case you should, of course, reimburse them for their mileage and vehicular wear and tear. Other common categories of reimbursable expenses may include training, professional dues, supplies, tools and parts and entertainment (note, while you may elect to reimburse employees for expenses such as taking a customer to a sporting event, those costs are not deductible for you and haven’t been since the 2017 Tax Cut and Jobs Act).

    The importance of being timely and accurate

    Accuracy in tracking your business expenses is important because most, if not all, purchases made by an employee on behalf of your company are for items and services that can be deducted against your taxes.

    Some businesses often re-bill expenses to a customer. Examples might be a plumbing or electrical contractor whose employee may need to pick up a plumbing or electrical fixture at a hardware or building supply store.

    Employees who lay out their own funds on behalf of your business deserve to be repaid straightaway for myriad reasons. First, the business — and the risks and expenses — is yours and not theirs. You may pay them a salary, but it’s not up to them to carry cash or expenses to earn you a profit or secure future business. Don’t leave them on the hook for doing you a favor any longer than necessary. Prompt payment also underscores your commitment to them as valued employees.

    Related: Don’t Throw Money Away By Not Monitoring Expense Reports

    Rules are needed

    It also helps when employees understand what they’re expected to do on your behalf. Give guidelines to employees asked to spend their money on your behalf. That would start with your budget for certain expenses. Establish this in advance. And while the annual list of crazy expense report submissions is amusing to read — from helicopter rides to work to hang gliders “to avoid a divorce” — you don’t want your business to show up on that list. Often a budget solves this problem, with the added benefit that you don’t have to approve every two-dollar purchase.

    As reimbursable expenses are realized, they should be recorded promptly using your preferred system. This may be a spreadsheet, but many small and medium-sized businesses (SMBs) use contract bookkeepers or bookkeeping platforms. More often, they rely on document management systems with expense-tracking features that use optical character reading (OCR) to input data such as receipts and invoices. These documents can be captured in multiple ways, including photographing them, emailing them directly to a cloud server, importing them directly from a computer or scanning them.

    Once converted by OCR technology, the data can be manipulated in pretty much any method that makes sense. For instance, you may track them for each salesperson you have, you may track them by which department puts in the request or you can track them by client or project. Your employee can do the entry, too.

    Using a cloud-based system that will let you capture receipts in this way means you can avoid the complexity — and errors — of re-keying information and managing spreadsheets. You can sort the data by category, by vendor or by date. Compare that with spreadsheets, where remembering which tab your expense belongs on and ensuring each cell has the proper equations make it that much harder to reimburse your employees promptly. Paper files have similar flaws. Plus, paper can be lost, misfiled or damaged in tragic coffee-spill accidents.

    These platforms are also more efficient, which goes hand-in-hand with saving time and money. They make review and control simple, too. Pay your employees back quickly, while gaining insight into what’s being spent and for what purpose. You can then make any spending adjustments needed and please your employees.

    Related: This One Thing Can Make Managing Your Company’s Expenses Super Easy

    What’s in it for you?

    Doing your reimbursements quickly avoids both errors and fraud. It’s a risk that’s twice as high in SMBs and more damaging to them.

    But paying back your employees without delay provides key benefits to you. It improves employee morale and job satisfaction, which makes them better employees. Being anxious when your expenses damage their own finances can also hurt their on-the-job performance and spark resentment. And suppose your reimbursement practices become a problem for employees. In that case, it can also make it difficult to recruit new, high-performing employees.

    But when you give employees their money back promptly, everyone will be happy, resulting in time and resources spent on growing the business.

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    Jim Conroy

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