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Tag: mobile technology

  • Suspect in murder of Cash App founder appears in court | CNN Business

    Suspect in murder of Cash App founder appears in court | CNN Business



    CNN
     — 

    Nima Momeni, the suspect in the stabbing death of Cash App founder Bob Lee, appeared in a San Francisco court Friday morning for an arraignment, one day after police announced his arrest.

    When Momeni entered the courtroom, members of his family sitting in the front row held up heart signs with their hands. Momeni, who was not cuffed, acknowledged them and smiled back.

    Momeni’s arraignment is set to continue on April 25. He will be held without bail in the meantime.

    Lee was stabbed to death in the Rincon Hill neighborhood of San Francisco early in the morning of April 4th. The moments following the stabbing attack were captured on surveillance video and in a 911 call to authorities, according to a local Bay Area news portal.

    The surveillance footage, reviewed by the online news site The San Francisco Standard, shows Lee walking alone on Main Street, “gripping his side with one hand and his cellphone in the other, leaving a trail of blood behind him.”

    In announcing his arrest Thursday, law enforcement described Momeni as a 38-year-old man from Emeryville, California and said Momeni and Lee knew one another, but didn’t provide further details about their connection.

    California Secretary of State Records indicate that Momeni has been the owner of an IT business, which, according to its website, provides services like technical support.

    Lee’s family issued a statement Thursday thanking the San Francisco Police Department “for bringing his killer to Justice” after Momeni’s arrest.

    “Our next steps will be to work with the District Attorney’s office to ensure that this person is not allowed to hurt anyone else or walk free,” the statement said.

    In the statement, the family described Lee’s upbringing, his career, and the impact of the technology he helped create.

    “Every day around the world, people interact with technology that Bob helped create. Bob will live on through these interactions and his dreams of improving all of our lives,” the statement reads.

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  • LinkedIn to cut 716 jobs and shut its China app amid ‘challenging’ economic climate | CNN Business

    LinkedIn to cut 716 jobs and shut its China app amid ‘challenging’ economic climate | CNN Business


    Hong Kong
    CNN
     — 

    LinkedIn, the world’s largest social media platform for professionals, is cutting 716 positions and shutting down its jobs app in mainland China, the California-based company announced.

    The decision was made amid shifts in customer behavior and slower revenue growth, CEO Ryan Roslansky said Monday in a letter to employees.

    “As we guide LinkedIn through this rapidly changing landscape, we are making changes to our Global Business Organization and our China strategy that will result in a reduction of roles for 716 employees,” he said.

    LinkedIn, owned by Microsoft

    (MSFT)
    , has joined a slew of US tech companies that have made significant job cuts this year. Meta announced in March an additional 10,000 layoffs on top of mass layoffs announced in 2022. Amazon also said during the same month it would eliminate 9,000 positions, on the heels of the 18,000 roles the company announced it was cutting in January.

    “As we plan for [the fiscal year of 2024], we’re expecting the macro environment to remain challenging,” Roslansky said. “We will continue to manage our expenses as we invest in strategic growth areas.”

    As part of the move, LinkedIn will phase out InCareer, its app for mainland China, by August 9.

    Roslansky cited “fierce competition” and “a challenging macroeconomic climate” as the reason for the shutdown.

    LinkedIn will retain some presence in China, including providing services for companies operating there to hire and train employees outside the country, according to a company spokesperson.

    LinkedIn is the last major Western social media app still operating in mainland China. Twitter, Facebook and Youtube have been banned in the country for more than a decade. Google left in early 2010.

    LinkedIn first entered China in 2014 by launching a localized version of its main app. But its moves to censor posts in the country, in accordance with Chinese laws, came under criticism.

    In March 2021, LinkedIn had to suspend signups in China to ensure it was “in compliance with local law.” A few months later, it replaced that app with InCareer, which was focused solely on job postings, with no social networking features such as sharing or commenting.

    The US social media site has faced tough competition in China. By 2021, it had more than 50 million members in the country, making it the company’s third biggest market after the United States and India. But it lagged behind local competitors such as Maimai.

    Maimai was launched in 2013 and dubbed the Chinese version of LinkedIn. In a few years it surpassed LinkedIn to become the most popular professional networking platform in the country, with 110 million verified members. A major feature that powered its success was that it allowed users to post anonymously in a chat forum.

    The operating environment in China has also become more challenging. Since Xi Jinping took power in 2012, he has tightened control over what can be said online and launched a series of crackdowns on the internet.

    “While we’ve found success in helping Chinese members find jobs and economic opportunity, we have not found that same level of success in the more social aspects of sharing and staying informed,” LinkedIn wrote in an October 2021 blog post. “We’re also facing a significantly more challenging operating environment and greater compliance requirements in China.”

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  • Ex-ByteDance employee claims China had ‘supreme access’ to all data | CNN Business

    Ex-ByteDance employee claims China had ‘supreme access’ to all data | CNN Business


    Hong Kong
    CNN
     — 

    China’s Communist Party had “supreme access” to all data held by TikTok’s parent company Bytedance, including on servers in the United States, a former employer who is bringing a wrongful termination lawsuit has alleged.

    The allegations in the lawsuit – which Bytedance denies and has vowed to contest – comes at a time of intense scrutiny within the US and other Western nations over what level of control, if any, Beijing is able to exert over TikTok and the social media app’s wildly popular content.

    Yintao “Roger” Yu filed a lawsuit of wrongful termination against Bytedance in Superior Court in San Francisco earlier this month. He says he worked at the company from August 2017 to November 2018, as a head of engineering for US operations.

    In a new complaint filed on Friday, Yu claimed that the Chinese Communist Party (CCP) had a special office in the company, sometimes referred to as the “Committee,” which monitored Bytedance and “guided how it advanced core Communist values.”

    “The Committee maintained supreme access to all the company data, even data stored in the United States,” the complaint obtained by CNN read.

    Yu’s lawsuit alleges that the company made user data accessible to China’s Communist Party via a backdoor channel, no matter where the data was located.

    Yu also claimed that he had observed Bytedance being “responsive to the CCP’s requests” to share, elevate or even remove content, describing Bytedance as “useful propaganda tool” for Beijing’s leaders.

    A Bytedance spokesperson has denied Yu’s allegations, saying he worked on an app called Flipagram while at the company, which was discontinued due to business reasons.

    “We plan to vigorously oppose what we believe are baseless claims and allegations in this complaint,” the spokesperson said to CNN.

    “Mr. Yu worked for ByteDance Inc. for less than a year and his employment ended in July 2018,” which Yu disputed in his complaint.

    Earlier reporting from Yu’s lawsuit detailed how shortly after he began his job, he realized that Bytedance had for years engaged in what he called a “worldwide scheme” to steal and profit from the content of others.

    The scheme involved using software purposely unleashed to “systematically” strip user content from competitors’ websites, chiefly Instagram and Snapchat, and populate its own video services without asking for permission.

    The former employee alleged he was “troubled by ByteDance’s efforts to skirt legal and ethical lines.”

    Yu is seeking compensatory damages such as lost earnings, injunctive relief and liquidated and punitive damages.

    In a statement to CNN, a ByteDance spokesperson said the company is “committed to respecting the intellectual property of other companies, and we acquire data in accordance with industry practices and our global policy.”

    The latest allegations come as the hugely popular TikTok app is at risk of being banned by US lawmakers for national security concerns.

    The Biden administration has threatened TikTok with a nationwide ban unless its Chinese owners sell their stakes in the company, spelling out an increasingly tense relationship between the two countries. Last month, Montana became the first US state to pass legislation banning TikTok on all personal devices.

    At issue is who owns the keys to TikTok’s algorithms and the vast troves of data collected from the 150 million people in the United States who use the app each month.

    US officials have widely expressed fears the Chinese government could potentially gain access to TikTok user data through its links to its parent company and that such information could be used to benefit Chinese intelligence or propaganda campaigns.

    However, security experts say there is still no public evidence the Chinese government has actually spied on people through TikTok, which doesn’t operate in China.

    In March, TikTok’s chief executive Shou Chew testified before Congress, saying that he had “seen no evidence that the Chinese government has access to that [US user] data; they have never asked us, we have not provided it.”

    “Our commitment is to move their data into the United States, to be stored on American soil by an American company, overseen by American personnel. So the risk would be similar to any government going to an American company, asking for data,” Chew said at the hearing.

    China has responded to the Biden administration’s demand, saying that it would “firmly” oppose a forced sale of TikTok.

    The Chinese government considers some advanced technology, including content recommendation algorithms, to be critical to its national interest. In December, Chinese officials proposed tightening the rules that govern the sale of that technology to foreign buyers.

    A sale or divestiture of TikTok would involve the export of technology, so it would need obtain a license and approval from the Chinese government, according to a commerce ministry spokeswoman in March.

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  • Meta officially launches Twitter rival Threads | CNN Business

    Meta officially launches Twitter rival Threads | CNN Business



    CNN
     — 

    Facebook has tried to compete with Twitter in numerous ways over the years, including copying signature Twitter features such as hashtags and trending topics. But now Facebook’s parent company is taking perhaps its biggest swipe at Twitter yet.

    Meta on Wednesday officially launched a new app called Threads, which is intended to offer a space for real-time conversations online, a function that has long been Twitter’s core selling point.

    The app appears to have many similarities to Twitter, from the layout to the product description. The listing, which first appeared earlier this week as a teaser, emphasizes its potential to build a following and connect with like-minded people.

    “The vision for Threads is to create an option and friendly public space for conversation,” Meta CEO Mark Zuckerberg said in a Threads post following the launch. “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”

    Zuckerberg said on his verified Threads account that the app passed 2 million sign-ups in the first two hours. Later on Wednesday, he wrote that Threads “passed 5 million sign ups in the first four hours.”

    He also responded to posts and shared his thoughts on whether Threads will ever be bigger than Twitter.

    “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it,” Zuckerberg wrote on Threads. “Hopefully we will.”

    The app’s listing describes it as a place where communities can come together to discuss everything from the topics they care about today to what’s trending.

    “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world,” it reads.

    Meta said messages posted to Threads will have a 500 character limit. The company said it was bringing the app to 100 countries via Apple’s iOS and Android.

    After downloading the app, users are asked to link up their Instagram page, customize their profile and follow the same accounts they already follow on Instagram. The look is similar to Twitter with a familiar layout, text-based feed, the ability repost and quote other Thread posts. But it also blends Instagram’s existing aesthetic and offers the ability to share posts from Threads directly to Instagram Stories. Verified Instagram accounts are also automatically verified on Threads. Thread accounts can also be listed as public or private.

    The new app joins a growing list of Twitter rivals and could pose the biggest threat to Twitter of the bunch, given Meta’s vast resources and its massive audience.

    It also comes amid heightened turmoil at Twitter, which experienced an outage over the weekend, followed by an announcement that the site had imposed temporary limits on how many tweets its users are able to read while using the app.

    In this photo illustration, the app Threads from Meta seen displayed on a mobile phone. Threads is the latest app launched by Meta, which will be available from the 6th of July 2023 and will be a direct rival of social network Twitter, which has been facing a number of issues after the controversial takeover from entrepreneur Elon Musk.

    Twitter owner Elon Musk said these restrictions had been applied “to address extreme levels of data scraping and system manipulation.” Commenting on the launch of Threads Monday, he tweeted: “Thank goodness they’re so sanely run,” parroting reported comments by Meta executives that appeared to take a jab at Musk’s erratic behavior.

    Since acquiring Twitter in October, Musk has turned the social media platform on its head, alienating advertisers and some of its highest-profile users. He is now looking for ways to return the platform to growth. Twitter announced Monday that users would soon need to pay for TweetDeck, a tool that allows people to organize and easily monitor the accounts they follow.

    Twitter is also attempting to encroach on Meta’s domain. In May, Twitter added encrypted messaging and said calls would follow, developments that could allow the platform to compete with Facebook Messenger and WhatsApp, also owned by Meta.

    The escalating rivalry between the two companies only appears to have added to the rivalry between Musk and Meta CEO Mark Zuckerberg.

    In response to a tweet last month from a user about Threads, Musk wrote: “I’m sure Earth can’t wait to be exclusively under Zuck’s thumb with no other options.” In a followup tweet, Musk teased the idea of a cage match with Zuckerberg.

    Zuckerberg fired back in an Instagram story by posting a screenshot of Musk’s tweet overlaid with the caption: “Send Me Location.”

    And after the Threads app debuted, Zuckerberg tweeted an image of two cartoon Spider-Men pointing at each other.

    – CNN’s Hanna Ziady contributed to this report.

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  • Meta opens up its Horizon Worlds VR app to teens for the first time, prompting outcries from US lawmakers | CNN Business

    Meta opens up its Horizon Worlds VR app to teens for the first time, prompting outcries from US lawmakers | CNN Business


    Washington
    CNN
     — 

    Meta is forging ahead with plans to let teenagers onto its virtual reality app, Horizon Worlds, despite objections from lawmakers and civil society groups that the technology could have possible unintended consequences for mental health.

    On Tuesday, the social media giant said children as young as 13 in Canada and the United States will gain access to Horizon Worlds for the first time in the coming weeks.

    The app, which is already available to users above the age of 17, represents Meta CEO Mark Zuckerberg’s vision for a next-generation internet, where users can physically interact with each other in virtual spaces resembling real life.

    “Now, teens will be able to explore immersive worlds, play games like Arena Clash and Giant Mini Paddle Golf, enjoy concerts and live comedy events, connect with others from around the world, and express themselves as they create their own virtual experiences,” Meta said in a blog post.

    Zuckerberg has pushed to spend billions developing VR hardware and software, even as Meta has scaled back significantly in other parts of its business. Last year alone, the company spent nearly $16 billion in its Reality Labs segment and warned investors not to expect profitability from that unit anytime soon.

    Tuesday’s expansion reflects Meta’s attempt to capture early adopters in a key demographic. But it immediately triggered criticism from lawmakers who had pleaded with the company to postpone its plan.

    “Meta is despicably attempting to lure young teens to Horizon Worlds in an attempt to boost its failing platform,” said Connecticut Democratic Sen. Richard Blumenthal, who last month, along with Massachusetts Democratic Sen. Ed Markey, urged Zuckerberg to reconsider letting teens use the app.

    Lawmakers have previously raised alarms about the impact of some of Meta’s other products, including Instagram, on younger users.

    “Meta has a record of abject failure to protect children and teens, and yet again, this company has chosen to put young users at risk so that it can make more money,” Markey said, accusing Meta of “inviting digital disaster.”

    “I’m calling on the company to reverse course and immediately abandon this policy change,” Markey added.

    Those calls were echoed earlier this month by dozens of civil society groups who wrote in an open letter that Meta’s VR offerings could expose users to new privacy risks through the collection of biometric and other data; new forms of unfair and deceptive marketing; and abuse or bullying.

    Meta said in its announcement that in opening up Horizon Worlds to teens, the company would provide protective guardrails, such as by using default settings to make teenage users’ profiles and activity less visible to other users and by applying content ratings to potentially mature virtual spaces. Meta added that its safety controls were developed with input from parents and online safety experts.

    “I hope no one is assuming there is any inclination on our part to simply open the floodgates,” Nick Clegg, Meta’s president of global affairs, told CNN during a recent tech demonstration at the company’s Washington offices. “Clearly we can’t do that. We have to build experiences which are tailored to the unique vulnerabilities of teens.”

    Meta’s announcement Tuesday came as other US government officials said they were beefing up scrutiny of social media’s potential effects on mental health.

    The Federal Trade Commission is “actively working” on hiring in-house psychologists to address concerns linking social media use to teen mental health harms, said Alvaro Bedoya, an FTC commissioner.

    In recent weeks, members of the FTC have been consulting with public health officials and medical professionals to understand the available scientific evidence on the matter, Bedoya told lawmakers on a House Energy and Commerce subcommittee.

    “There is evidence that some uses of social media do, in fact, hurt certain groups of teenagers and children,” Bedoya said, though he cautioned that there were important nuances and caveats in the research. “This is not some moral panic. There is a ‘there’ there.”

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  • Montana governor bans TikTok | CNN Business

    Montana governor bans TikTok | CNN Business


    New York
    CNN
     — 

    Montana Gov. Greg Gianforte signed a bill Wednesday banning TikTok in the state.

    Gianforte tweeted that he has banned TikTok in Montana “to protect Montanans’ personal and private data from the Chinese Communist Party,” officially making it the first state to ban the social media application.

    The controversial law marks the furthest step yet by a state government to restrict TikTok over perceived security concerns and comes as some federal lawmakers have called for a national ban of TikTok. But it is expected to be challenged in court.

    The bill, which will take effect in January, specifically names TikTok as its target, prohibiting the app from operating within state lines. The law also outlines potential fines of $10,000 per day for violators, including app stores found to host the social media application.

    Last month, lawmakers in Montana’s House of Representatives voted 54-43 to pass the bill, known as SB419, sending it to Gianforte’s desk.

    In a statement to CNN, TikTok said it would push to defend the rights of users in Montana.

    “Governor Gianforte has signed a bill that infringes on the First Amendment rights of the people of Montana by unlawfully banning TikTok, a platform that empowers hundreds of thousands of people across the state. We want to reassure Montanans that they can continue using TikTok to express themselves, earn a living, and find community as we continue working to defend the rights of our users inside and outside of Montana.”

    The law comes as TikTok faces growing criticism for its ties to China. TikTok is owned by China-based ByteDance. Many US officials have expressed fears that the Chinese government could potentially access US data via TikTok for spying purposes, though there is so far no evidence that the Chinese government has ever accessed personal information of US-based TikTok users.

    NetChoice, a technology trade group that includes TikTok as a member, called the Montana bill unconstitutional.

    “The government may not block our ability to access constitutionally protected speech – whether it is in a newspaper, on a website or via an app. In implementing this law, Montana ignores the U.S. Constitution, due process and free speech by denying access to a website and apps their citizens want to use,” said Carl Szabo, NetChoice’s general counsel.

    The ACLU also pushed back on the bill, releasing a statement saying that “with this ban, Governor Gianforte and the Montana legislature have trampled on the free speech of hundreds of thousands of Montanans who use the app to express themselves, gather information, and run their small business in the name of anti-Chinese sentiment.”

    On Wednesday, Gianforte signed an additional bill that prohibits the use of any social media application “tied to foreign adversaries” on government devices, including ByteDance-owned CapCut and Lemon8, and Telegram Messenger, which was founded in Russia.

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  • Apple commits to investing across India as Tim Cook opens second store | CNN Business

    Apple commits to investing across India as Tim Cook opens second store | CNN Business


    New Delhi
    CNN
     — 

    Apple CEO Tim Cook met with Indian Prime Minister Narendra Modi on Wednesday, pledging to invest further in the fast-growing economy as his company ramps up retail and manufacturing activities.

    The visit underscores how the world’s most valuable company is continuing to pivot to India, eyeing its potential as both a consumer market and production hub. India is set to surpass China as the world’s most populous nation by the middle of this year, according to data released by the United Nations.

    “From education and developers to manufacturing and the environment, we’re committed to growing and investing across the country,” Cook wrote on Twitter following the meeting.

    Modi said on Twitter that the two had exchanged views on a range of topics, including “the tech-powered transformations taking place in India.”

    Apple

    (AAPL)
    ’s CEO is in India this week to open its first physical stores in the country, marking a milestone for the iPhone maker in the world’s second largest smartphone market after China.

    Cook presided over the company’s second store opening in the capital of New Delhi on Thursday, after launching Apple’s first outlet in Mumbai earlier this week, greeting customers and taking selfies with employees.

    Cook also met other officials including IT Minister Ashwini Vaishnaw, who tweeted afterward that the pair had “discussed deepening Apple’s engagement in India across manufacturing, electronics exports, [the] app economy, skilling, sustainability and job creation especially for women.”

    Rajeev Chandrasekhar, India’s deputy minister for information technology, said he was optimistic about how much Apple could expand its footprint in the country.

    “I am very confident that this Apple-India partnership has a lot of headroom for investments, growth, exports and jobs — doubling and tripling over coming years,” he told Reuters.

    Apple declined to comment, while India’s IT ministry did not immediately respond to a request for details.

    Apple’s expansion in India coincides with its 25th year of operating in the country.

    The California-based giant is the world’s second biggest smartphone maker behind Samsung

    (SSNLF)
    , but its 6% share of the Indian market remains small.

    Apple, which is considered too expensive by many consumers in the country, is dwarfed by India’s top five mobile vendors, led by Samsung and Chinese smartphone makers Xiaomi and Vivo.

    The US firm’s share is expected to grow, however, as it continues to build out its retail presence in the country and more customers turn to high-end smartphones.

    Apple has also been ramping up its manufacturing in India, where it first began making iPhones in 2017.

    In recent months, it has expanded production there after suffering supply chain snags in mainland China, which accounts for the bulk of its smartphone manufacturing.

    Two of Apple’s top suppliers, Foxconn and Wistron, were the fastest-growing manufacturers in India during the last quarter of 2022, according to Counterpoint Research.

    Last month, Foxconn CEO Young Liu also spent a week in the country and met with Modi.

    In a statement this week, Apple said it was working with suppliers to “produce a growing number of components.”

    The company’s “work with Indian suppliers of all sizes supports hundreds of thousands of jobs across the country,” it added.

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  • Why Montana’s TikTok ban may not work | CNN Business

    Why Montana’s TikTok ban may not work | CNN Business



    CNN
     — 

    Montana has become the first US state to ban TikTok on all devices, even personal ones, triggering renewed doubts about the short-form video app’s future in the country.

    On Wednesday, the state’s governor, Greg Gianforte, signed a bill into law that would fine TikTok and online app stores for making the service available to state residents. It takes effect next year.

    The move goes a step beyond other states that have restricted TikTok from government devices. It also comes at a time when some federal lawmakers are pushing for a nationwide ban.

    But legal and technology experts say there are huge hurdles for Montana, or any state, to enforce such a law. The TikTok ban immediately prompted one lawsuit from TikTok users who allege it violates their First Amendment rights, with more legal challenges expected. Even if the law is allowed to stand, the practicalities of the internet may make it impossible to keep TikTok out of the hands of users.

    Montana’s new law, SB419, makes it illegal for TikTok and app marketplaces to offer the TikTok service within state lines.

    Passed in April, the bill establishes fines of $10,000 per violation per day, where a single violation is defined as “each time that a user accesses TikTok, is offered the ability to access TikTok, or is offered the ability to download TikTok.”

    Individual users themselves would not be on the hook just for accessing TikTok, according to the law.

    If the law survives in the courts, TikTok, and companies such as Apple and Google, could be forced to find ways to restrict TikTok from Montana smartphone users — or face huge penalties.

    But that’s a big if.

    TikTok and other civil society groups warn that the law as written is unconstitutional. There are two main arguments TikTok’s defenders have cited.

    One is that the law violates the First Amendment rights of Montanans, by restricting their ability to access legal speech and by infringing on their own rights to free expression through the app.

    On Thursday, the American Civil Liberties Union accused Gianforte and the state legislature of having “trampled on the free speech of hundreds of thousands of Montanans who use the app to express themselves, gather information, and run their small business in the name of anti-Chinese sentiment.”

    A group of TikTok users echoed that complaint in a lawsuit filed Wednesday evening in the US District Court for the District of Montana, hours after the governor’s signature. “Montana can no more ban its residents from viewing or posting to TikTok than it could ban the Wall Street Journal because of who owns it or the ideas it publishes,” according to the complaint.

    Another allegation is that the law represents an unconstitutional “bill of attainder,” or a law that penalizes somebody absent due process.

    NetChoice, an industry trade group that counts TikTok as a member, said the bill “ignores the U.S. Constitution.”

    “The government may not block our ability to access constitutionally protected speech – whether it is in a newspaper, on a website or via an app,” said Carl Szabo, NetChoice’s general counsel.

    A spokesperson for Gianforte didn’t immediately respond to a request for comment.

    Even if the law survives a legal challenge, experts say its breadth could make it difficult to effectively implement and enforce.

    For one thing, app stores such as Apple’s operate on a country-by-country basis and aren’t able to filter apps at the state level, multiple experts have said.

    As a result, there would be no way for companies such as Apple and Google to practically comply with the law, TechNet, a trade organization that counts those companies as members, told Montana lawmakers at a hearing in March.

    “App stores,” a TechNet witness said at the hearing, “do not have the ability to geofence on a state-by-state basis. It would thus be impossible for our members to prevent the app from being downloaded specifically in the state of Montana.”

    The open-ended nature of the law means enormous unbounded liabilities for TikTok and app store operators.

    “What this really does is create a huge potential liability for both TikTok and the mobile app stores,” said Nicholas Garcia, policy counsel at the consumer advocacy group Public Knowledge. “And what it requires them to do is to figure it out, under threat of Montana coming in and saying, ‘You have not been complying with the law.’”

    It’s unclear how, exactly, Montana officials might determine noncompliance.

    One sure-fire way would be for Montana officials to attempt to download or access TikTok themselves on devices they control, and if they are successful, to sue TikTok or app store companies for those violations, said Alan Rozenshtein, an associate law professor at the University of Minnesota. But that would not identify violations occurring on devices used by the wider public, which is the entire point of the ban, he added.

    “That would require Montana to do surveillance of its own citizens of who’s downloading, and how,” Rozenshtein said. Alternatively, he added, Montana could try to obtain court orders compelling the companies to hand over business information — such as billing data or other non-content information related to users — that could identify them as Montana residents.

    Authorities could also try to subpoena TikTok or the app stores for information on users who have accessed or downloaded TikTok from within the state, but those requests wouldn’t capture the many people who would likely circumvent the ban using more sophisticated methods.

    Virtual private networking (VPN) services would make it trivial for users to get around the restrictions, according to Evan Greer, director of Fight for the Future, a consumer advocacy group. A VPN could make a user in Montana appear as if they are connected to the internet from outside state lines.

    “Any teenage anime fan or British TV aficionado can tell you how to circumvent such a silly ban using a VPN,” said Greer.

    Officials could potentially try to expand their dragnet by asking companies to use additional data they possess on their users to make inferences about who may be accessing TikTok. But depending on the scope of such a request, it could trigger legal objections and privacy concerns — if the additional data is even available.

    Asking internet providers to implement statewide network filters might be another way to enforce the law, said Garcia. But internet providers are not named as a type of entity subject to the TikTok ban.

    “So the only reason they would get involved would be if TikTok or Apple and Google wanted them to,” Garcia said, “and made some business case for why they should go through that effort on a contractual basis or something.”

    Still, said Rozenshtein, just because the Montana law is silent on internet providers does not preclude Montana from potentially seeking a court order forcing broadband companies to filter TikTok traffic at the network level.

    As with the dozens of other states that have imposed some level of TikTok restrictions, Montana’s government has cited the app as a potential privacy and security risk.

    US officials worry that TikTok’s links to China through its parent company, ByteDance, might result in American’s personal information leaking to the Chinese government. That could help China with spying or disinformation campaigns against the United States, according to authorities.

    So far, though, the risk appears to be hypothetical: There is no public evidence to suggest that the Chinese government has actually accessed TikTok’s US user data. And TikTok isn’t the only company that collects large amounts of data, or that might be an attractive target for Chinese espionage.

    TikTok has said it is executing on a plan to store US user data on cloud servers owned by the US tech giant Oracle, and that when the initiative is complete, access to the data will be overseen by US employees.

    More than half of US states have announced some restrictions on TikTok affecting the app on government devices. Montana’s ban marks the beginning of a new phase, however — and the widely expected legal challenges may determine whether other states soon follow suit.

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  • Meta could become even more dominant in social media with Threads | CNN Business

    Meta could become even more dominant in social media with Threads | CNN Business


    Washington
    CNN
     — 

    In less than 48 hours, Meta’s Twitter rival Threads has surpassed 70 million sign-ups, upended the social media landscape and appears to have rattled Twitter enough that it is now threatening legal action against Meta.

    But even as users signed up for Threads in droves, with some clearly eager to flee the chaos of Elon Musk’s Twitter, the sudden success of Meta’s app could raise a new set of concerns.

    Meta has long been criticized for its market dominance, and for allegedly trying to choke off competition by copying and killing rival applications. Now, some competition experts and even some Threads users worry that if the new app’s traction continues, it may simply lead to the accumulation of even more power and dominance for Meta and its CEO Mark Zuckerberg.

    “The prospect of total monopoly by Meta, yikes,” wrote one user. “It’s a real problem for society when a few dozen people and companies own every single thing so that no alternative paradigms can exist that they don’t co-opt from the cradle,” replied another.

    Twitter had always been much smaller than Meta’s platforms, but it had an outsized influence in tech, media and politics. As Twitter faltered under Musk, though, a cottage industry emerged of smaller apps trying to capture some of its magic. Now more than any of them, Meta seems best positioned to claim the crown.

    Threads’ blockbuster launch this week highlights the uncomfortable reality of the modern digital economy: To potentially beat some of the biggest players in the industry, you might have to be a giant yourself.

    The overnight success of Threads is a testament both to the dissatisfaction with Musk’s ownership of Twitter and to the unique power and reach of one of Meta’s most important properties: Instagram.

    Instagram has more than two billion users, far more than the 238 million users Twitter reported having in the months before Musk took over. When new users sign up for Threads, which they do using an Instagram account, the app prompts them to follow all of their existing Instagram contacts with a single tap. It’s optional, but is easy to accept, and it takes a conscious decision to decline.

    By promoting Threads through Instagram, and by sharing Instagram user data with Threads to let people instantly recreate their social networks, Meta has significantly greased the onboarding process. That frictionless experience has allowed Threads to leapfrog what’s known in the industry as the “cold start” problem, in which a new platform struggles to gain new users because there are no other users there to attract them.

    Thanks to the Instagram integration, “that biggest problem, the chicken-egg problem, has been solved from the jump,” Reddit co-founder and venture investor Alexis Ohanian said in a video Thursday (posted, naturally, on Threads).

    That Threads appeared to clear that hurdle easily, Ohanian said, makes him “bullish” on the new app.

    But that same innovation that made signing up so many users so quickly may raise competition concerns, particularly in Europe where new antitrust rules for digital platforms are set to go into effect in a matter of months.

    “From a competition perspective this can be problematic because Meta can use it to leverage its market power and raise barriers to entry, as other rivals would not have the customer base Meta has via Instagram,” said Agustin Reyna, director of legal and economic affairs at the Brussels-based consumer advocacy organization BEUC.

    Under the EU’s Digital Markets Act (DMA), “digital gatekeepers” — a term that’s expected to cover Meta and/or its subsidiaries — will be prohibited from combining a user’s data from multiple platforms without consent, Reyna said. Another restriction forbids requiring users to sign up for one platform as a condition of using another.

    Instagram CEO Adam Mosseri appeared to acknowledge those issues this week in an interview with The Verge. Threads won’t be launching in the EU for now, he said, because of “complexities with complying with some of the laws coming into effect next year” — a statement The Verge suggested was a reference to the DMA.

    The DMA was passed specifically to deal with the antitrust concerns raised by large tech platforms. That Threads apparently cannot (yet) comply with rules designed to protect competition underscores uncertainty about the app’s potential competitive impact.

    Meta’s approach to Threads could also revive longstanding criticisms about the company’s alleged practice of copying and killing rivals, particularly as Twitter has warned Meta it may sue over claims of trade secret theft (an allegation Meta denies).

    The issue isn’t limited to the realm of social media. As the world races to develop artificial intelligence, Threads represents a huge new opportunity for Meta to gather training data for its own AI technology, in a way that could help it catch up to industry leaders such as OpenAI and Google. That could complicate any attempt at a comprehensive analysis of what Threads means for competition in tech.

    Part of what makes the debate so complicated is Threads’ seemingly very real threat to Twitter.

    If Threads puts pressure on Twitter to improve its service, that is a form of competition between apps, said Geoffrey Manne, founder of the Portland, Oregon-based International Center for Law and Economics.

    But, he added, if it leads to a concentration of power in the social media industry more broadly, it could mean a reduction in competition overall. It all depends on how you define the market.

    “I’m inclined to say it does both simultaneously, and the ultimate consequences aren’t so clear,” Manne said.

    Rather than viewing it through the lens of a social media market, one helpful way to look at the issue is from the perspective of the advertising market, he said. It’s possible that once Threads introduces advertising — which Zuckerberg has said won’t happen until the app has increased to significant scale — Threads simply reinforces Meta’s advertising market power, Manne said. That could lead to further antitrust scrutiny for Meta even if the question about competition in social media is ambiguous.

    Jeff Blattner, a former DOJ antitrust official, said it can only benefit consumers to have Threads as a rival to Twitter.

    “Two platforms run by maniac billionaires are better than one,” he wrote on Threads — though if Threads is so successful as to effectively knock out Twitter altogether, then in some ways the original question about Meta’s dominance will still stand.

    Threads has one thing going for it that may nip any competition concerns in the bud: A commitment to integrate with the same open protocols used by other distributed social media alternatives, such as Mastodon.

    That would give users the option to migrate their accounts, along with all their follower data intact, to a rival like Mastodon that isn’t controlled by Meta.

    While that interoperability isn’t available yet, Mosseri has repeatedly highlighted it as a priority on his to-do list.

    When and if it happens, that could be a significant step. What may appear now as an audience grab by Meta could someday wind up being how millions of people were onboarded to a massive, decentralized social networking infrastructure that is not controlled by any single company, individual or organization.

    “This is why we think interoperability requirements are so important,” said Charlotte Slaiman, a competition expert at the Washington-based consumer group Public Knowledge. If users could port their entire social graph from one rival to another whenever they wanted, she said, “we could have more fair competition based on the quality of the product, not just incumbency advantage.”

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  • TikTok is owned by a Chinese company. So why doesn’t it exist there? | CNN Business

    TikTok is owned by a Chinese company. So why doesn’t it exist there? | CNN Business


    Beijing
    CNN
     — 

    TikTok is fighting to stay alive in the United States as pressure builds in Washington to ban the app if its Chinese owners don’t sell the company.

    But the wildly popular platform, developed with homegrown Chinese technology, isn’t accessible in China. In fact, it’s never existed there. Instead, there’s a different version of TikTok — a sister app called Douyin.

    Both are owned by Beijing-based parent company ByteDance, but Douyin launched before TikTok and became a viral sensation in China. Its powerful algorithm became the foundation for TikTok and is key to its global success.

    But the two platforms, similar on the surface, play by starkly different rules.

    Here’s what you need to know about Douyin and ByteDance:

    Douyin has a whopping 600 million users a day. Like TikTok, it’s a short-form video app.

    Launched in 2016, Douyin was the major money spinner for ByteDance years before TikTok, raking in revenue through in-app tipping and livestreaming.

    ByteDance was founded by Zhang Yiming, a former Microsoft employee, and first became known for its news app Jinri Toutiao or “Today’s Headlines,” which debuted in 2012 soon after the company was founded.

    Toutiao created customized news feeds for each user. People quickly got hooked, with users averaging more than 70 minutes a day on the platform.

    ByteDance applied a similar formula to Douyin.

    Then in 2017, the privately-owned tech company bought a US-based video startup and released TikTok as the overseas version of Douyin. It also bought popular lip syncing app musical.ly, and moved those users onto TikTok in 2018.

    The app’s popularity has since gone global. In 2021, TikTok reached more than 1 billion monthly active users around the world.

    The TikTok and Douyin interfaces look similar, but when users turn on their cameras, one difference becomes clear: Douyin has an automatic beauty filter, which smooths out skin and often changes the shape of a person’s face.

    CNN's Selina Wang takes a photo using TikTok (left) and Douyin (right). Douyin applies an automatic beauty filter.

    Women in China have long faced huge pressure to conform to beauty standards that emphasize a slim figure, large eyes, dewy skin and high cheekbones.

    There is surging demand for plastic surgery. Between 2014 and 2017, the number of people getting plastic surgery in China more than doubled. Meanwhile, beauty apps compete to create filters that show users more beautiful versions of themselves.

    While TikTok also has beauty filters, users can select them when filming. They do not launch automatically.

    A Douyin livestreamer with product details displayed on screen.

    Another major difference between TikTok and Douyin is China’s massive online shopping market.

    Livestreaming sales of products is a multibillion-dollar industry in mainland China, and was given a major boost during the pandemic.

    As of June last year, there were more than 460 million livestreaming e-commerce users in mainland China, according to the Academy of China Council for the Promotion of International Trade, a body affiliated with Beijing’s commerce ministry.

    Douyin is a major platform for livestreamers, along with Taobao, Alibaba’s

    (BABA)
    eBay-like online marketplace.

    A fitness livestreamer on Douyin with products displayed on-screen.

    I
    n-app shopping is made easy: Products and discounts are displayed on-screen during livestreams, with purchases just a swipe or a click away.

    China has one of the world’s strictest censorship regimes, and Douyin must follow the rules.

    Internet watchdogs crack down regularly on online dissent and block politically sensitive information.

    When CNN searched “Tiananmen 1989” in Douyin, nothing came up.

    The Tiananmen massacre, in which Chinese troops cracked down brutally on pro-democracy protesters in Beijing, has been wiped from China’s history books. Any discussion of the event is strictly censored and controlled.

    When CNN searched the same phrase in TikTok, it yielded many results including videos of users talking about what happened and a brief Wikipedia blurb summarizing the event.

    Results are shown when

    “It’s so interesting to see this contradiction in this one company [ByteDance] with these two faces,” said Duncan Clark, chairman and founder of investment advisory BDA China.

    Another key difference: Douyin takes a much stricter line on younger users.

    Users under 14 can access only child-safe content and use the app for just 40 minutes a day and. They can’t use the app from 10 p.m. to 6 a.m.

    Douyin has restrictions in place for users under 14 years old.

    For years, China has tried to curb video game addiction and other unhealthy online habits. It announced a curfew for online gaming for minors in 2019, before outright banning online gaming during weekdays for minors.

    Even on most weekends, users under 18 are only allowed to play for three hours.

    “There’s been very much a laissez-faire attitude in the US towards content, even content targeting teenagers and vulnerable people,” said Clark. “The Chinese government has been much more leaning into regulation at early stages in the growth of Douyin, particularly protecting younger people.”

    TikTok took some similar steps earlier this month, announcing that every user under 18 will soon have their accounts default to a one-hour daily screen time limit, though teenage users will be able to turn off this new default setting.

    The download page for the TikTok app displayed on an Apple iPhone.

    TikTok is not the only Chinese-owned platform finding viral success in the United States.

    Of the top 10 most popular free apps on Apple’s

    (AAPL)
    US app store, four were developed with Chinese technology.

    Besides TikTok, there’s also shopping app Temu, fast fashion retailer Shein and video editing app CapCut, which is also owned by ByteDance.

    TikTok remains hugely popular in the United States, with more than 150 million monthly users — almost half of the country’s population.

    It remains to be seen whether TikTok can convince US lawmakers that it poses no threat — but the showdown in Washington has highlighted larger questions about security and data privacy that could see other apps come under fire.

    These apps could be next, said Clark. He said the US needs a “more sophisticated framework for regulating the big tech companies,” given the number of US investors and users on foreign platforms.

    “They need to also think about how high they’re gonna raise the bar for Chinese investment in the US, and the consequences of completely excluding four of the top ten apps,” said Clark.

    “What’s gonna replace them? And how is that going to play out? And how is that equitable to the investors in those apps versus US players?” he added. “It’s a mess.”

    — CNN’s Riley Zhang contributed reporting.

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  • Apple got rich in China. Other Asian markets offer the next ‘golden opportunity’ | CNN Business

    Apple got rich in China. Other Asian markets offer the next ‘golden opportunity’ | CNN Business


    Hong Kong
    CNN
     — 

    Apple launched an online store in Vietnam this week, in another nod to the growing importance of emerging markets for the iPhone maker.

    The opening on Thursday, which followed the high-profile launch of its first physical shops in India, means consumers in the fast-growing Southeast Asian economy will be able to buy any Apple product directly for the first time.

    Markets like Vietnam, India and Indonesia are becoming more important for Apple as its growth in developed markets, including China, slows down, prompting the company to focus on places where it’s traditionally been less active.

    For decades, China was central to Apple’s extraordinary ascent to become the most valuable company on Earth, serving as a backbone for both its production and consumption. While the country remains key to Apple’s operations, the tech giant is now hedging its bets.

    Apple

    (AAPL)
    CEO Tim Cook has pointed to the company’s prospects in emerging economies, calling them bright spots in the company’s financial results. On an earnings call this month, Cook said he was “particularly pleased” with the performance in these markets during the first three months of the year.

    Apple “achieved all-time records in Mexico, Indonesia, the Philippines, Saudi Arabia, Turkey and the UAE, as well as a number of March quarter records, including in Brazil, Malaysia and India,” he told analysts.

    That came as the California-based giant also reported its second straight drop in overall quarterly revenue, prompting concerns about a broader slowdown in demand amid economic uncertainty.

    “Clearly, growth has slowed globally and thus put more pressure [on Apple] to aggressively go after emerging markets,” said Daniel Ives, managing director of Wedbush Securities.

    Ives predicts that “over the coming years, Indonesia, Malaysia and India will comprise a bigger piece of the pie for Apple, given its efforts in these countries.”

    The start of online sales in a country usually precedes the launch of brick-and-mortar stores for Apple, he told CNN. This was true of India, for instance, which got its first physical outlets last month and a pledge from Cook to further invest in the country.

    Thursday’s launch showed how Apple was “further cementing” its presence in emerging markets, according to Chiew Le Xuan, a research analyst who covers smartphones in Southeast Asia for Canalys.

    He said the tech giant had been “actively increasing” its presence in the region in recent months, ramping up its distribution and network of authorized resellers, especially in Malaysia.

    Apple has ample room to run in these markets.

    Currently, the company only operates its own stores in more developed regional economies, such as Thailand and Singapore, according to Canalys.

    Even Indonesia, a vast archipelago that is the world’s sixth-biggest smartphone market, doesn’t have a physical Apple store yet, said Chiew. Apple’s market share there is tiny, at just 1% in 2022, according to Canalys data.

    “We’re putting efforts in a number of these markets and really see, particularly given our low share and the dynamics of the demographics … a great opportunity for us,” Cook said during Apple’s results call.

    Apple joins a growing list of global businesses that have become bullish on Southeast Asia, where more investment is being poured into manufacturing.

    The region’s consumer base also holds promise, with the number of middle-income and affluent households in economies such as Vietnam, Indonesia, and the Philippines projected to grow by around 5% annually through 2030, according to the Boston Consulting Group.

    The consultancy has called this group of consumers “the next mega-market.”

    The allure of Southeast Asia’s rising middle class “has changed the dynamic in these countries, which previously Apple stayed away from,” according to Ives.

    “This is a golden opportunity for Apple,” he said.

    For years, premium brands like Apple have have struggled to compete in emerging markets because of the price of their products, choosing instead to rely on local resellers.

    iPhones, which cost between $470 and $1,100, are expensive for consumers in less developed Southeast Asian economies, where the bulk of smartphone shipments are priced under $200, according to Chiew.

    He said Apple’s absence from places like Cambodia or Vietnam was typically more apparent around the launch of a new iPhone, as buyers from those countries often flew to Singapore or Malaysia to purchase devices and take them back for resale.

    A view of an Apple store at Marina Bay Sands in Singapore in 2020. Buyers from other Southeast Asian countries without their own Apple stores typically line up outside such outlets to buy devices for resale, according to an analyst.

    This could change in the coming years, particularly as Apple continues to increase its firepower in the region.

    Ives predicted that Apple could “further expand its ecosystem and tentacles to emerging markets using its China playbook,” meaning it could try to hook customers through “various pricing strategies and building out from there.”

    Once those users have converted to Apple’s operating system, iOS, they tend to stick around and become loyal customers, he added.

    This has “been the core part of its success in China that now can be replicated in India, Indonesia, and Vietnam, among others,” said Ives.

    But Apple may face hurdles in Southeast Asia, where several countries have placed stringent requirements on foreign businesses, according to Chiew.

    For example, at least 35% of the components of electronic goods sold in Indonesia must made locally, a threshold Apple has had to meet by working with partners, he added. Similar rules prevented Apple from setting up shop in India for years until the relaxation of regulations in 2019.

    And while consumers are becoming more affluent, the company’s price points are still considered high in many emerging markets, noted Ives. “Growth will be choppy we believe.”

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  • Elon Musk is the gift that keeps on giving to Mark Zuckerberg | CNN Business

    Elon Musk is the gift that keeps on giving to Mark Zuckerberg | CNN Business


    New York
    CNN
     — 

    At the start of last year, Meta CEO Mark Zuckerberg was in the hot seat.

    Revelations from hundreds of internal company documents, known as the Facebook Papers, had drawn sharp criticism from lawmakers, users and civil society groups in late 2021 and forced company executives to appear before Congress. Zuckerberg’s plan to rebrand Facebook as Meta and pivot to the so-called metaverse was met with broad skepticism. And the company’s core ad business was under significant pressure from privacy changes made by Apple.

    But then, the attention of lawmakers, media and the tech world writ large abruptly shifted to another tech billionaire: Elon Musk.

    Musk early last year criticized Twitter, then nearly joined its board, then agreed to buy the company before launching a monthslong and ultimately unsuccessful fight to get out of the deal. The saga, which only continued after Musk completed the deal and pushed through numerous controversial changes, often dominated news cycles. In the process, it seemed to make Twitter’s rivals look better managed and draw away critical attention that might otherwise have been focused on other tech giants, including Meta, as they went through painful layoffs and suffered declines on Wall Street.

    This week, however, Zuckerberg notched his biggest win from Musk yet. After years of trying and failing to capture Twitter’s audience with copycat features, Zuckerberg is now capitalizing on Twitter’s struggles with a new app called Threads. Meta’s Twitter clone launched this week to unprecedented success, despite Meta’s history of privacy violations and enabling election meddling, not to mention longstanding concerns that the company and Zuckerberg wield too much power over the social media market.

    The app’s overnight success was a direct result of the chaos under Musk’s leadership of Twitter since last October. During that time, he has managed to anger many of the platform’s users and advertisers with his erratic statements, mass layoffs and significant changes to Twitter’s policies. While Twitter users have lamented what Musk’s ownership has meant for the platform, it may be the best thing that could have happened for Zuckerberg.

    “Musk has done one thing after another to piss off his own user base,” said Herbert Hovenkamp, a professor at the University of Pennsylvania’s Carey Law School.

    Some early Threads users even commented on the strange nature of the situation — that they would be eager to join a social network run by one billionaire whose company has faced intense public criticism simply because they were so eager to get away from another.

    “It boggles the mind,” one user posted to Threads. “I boycotted Facebook years ago and when I heard about this I joined immediately.”

    “Never used [Facebook] nor [Instagram],” another user said, adding that they had to join Instagram for the first time to gain access to Threads. “Last thing I would have EVER expected was to use any platform of Zuckerberg’s.”

    And yet, by Friday, Zuckerberg said Threads had reached 70 million user signups — amassing a user base nearly a third of the size of Twitter’s in fewer than two days for a platform that could eventually help knock out one of Facebook’s chief rivals and give a boost to Meta’s struggling ad business.

    If Musk is a boon to Zuckerberg’s fortunes, he’s an unlikely one. Zuckerberg and Musk have often been at odds over the years.

    In 2018, in the wake of Facebook’s Cambridge Analytica scandal, Musk said he had deleted the Facebook pages for his companies Tesla and SpaceX because the platform “gives me the willies.” And later that year, he also deleted his Instagram account.

    More recently, Musk has claimed that Instagram “makes people depressed” and appeared to imply that Meta was complicit in the January 6, 2021, attack on the US Capitol.

    Zuckerberg has also thrown jabs at Musk, including after a SpaceX explosion accidentally blew up a satellite that was being used by Facebook, and in a critique of his stance on artificial intelligence during a 2017 Facebook Live broadcast.

    But earlier this year, Zuckerberg also complimented Musk’s leadership of Twitter. In a podcast interview last month, Zuckerberg said that “Elon led a push early on to make Twitter a lot leaner … I think that those were generally good changes.”

    In some ways, Musk’s moves at Twitter may have given Zuckerberg and Meta — as well as other tech companies — cover to take similar actions without as much criticism. Meta announced it would eliminate more than 20,000 employees over two rounds of layoffs, marking the largest cuts in its history. But Meta came off looking responsible compared to Twitter’s mass layoffs by handling the cuts professionally and providing more robust severance.

    After Musk restored the account of former President Donald Trump following a two-year suspension that began after the January 6 attack, Twitter faced criticism from civil society civic? groups who called on advertisers to boycott the platform. But Meta, along with YouTube, followed suit several months later (although those platforms cited their own risk analyses, rather than Musk’s leadership, in explaining their decisions).

    The distraction and chaos of Musk’s Twitter takeover could hardly have come at a better time for Zuckerberg and Meta.

    The social media giant’s business had a brutal year — posting its first-ever quarterly revenue decline as a public company during the June quarter, and then again in each of the two remaining quarters of the year, as it struggled with a weak online advertising market while pouring billions into its plan for the metaverse. The company lost more than $600 billion in market value during 2022.

    Now, the launch of Threads marks a huge new opportunity for Meta and Zuckerberg. Threads could be a way of getting social media users to spend even more time on Meta’s apps, especially as Facebook increasingly struggles with the perception of being a has-been platform that’s less attractive to younger users.

    Zuckerberg said on Wednesday that he hopes to eventually have more than one billion users on Threads, far more than the 238 million active users on Twitter prior to Musk’s takeover.

    Although there are no ads on the platform yet, Threads could also ultimately supplement Meta’s core advertising business. Instagram head Adam Mosseri, who oversaw the Threads launch, told The Verge in an interview about the new platform this week that, “if we make something that lots of people love and keep using, we will, I’m sure, monetize it” through advertising.

    For Musk, losing Twitter users, or having its future growth hamstrung, thanks to Threads, could mean further harm to the $44 billion investment he made to buy the social media platform — and, perhaps more importantly, to his reputation as a genius with a knack for turning around troubled companies.

    Musk appears to be trying to push back against Zuckerberg’s turn of fortune. On Wednesday, a lawyer for Musk sent a letter to Meta threatening to sue the company over the rival app, accusing it of trade secret theft through the hiring of former Twitter employees. (Meta denied the charge.)

    The Twitter-Threads battle has raised the stakes for another fight: a cage fight that Musk and Zuckerberg have spent the past several weeks planning. Zuckerberg, a regular practitioner of Brazilian jiu jitsu, appears to have the upper hand.

    But whether or not the fight ends up going forward, Zuckerberg seems to have already won.

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