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Tag: Mattel

  • Barney The Dinosaur’s Glow Up Is Causing A Stir On Twitter

    Barney The Dinosaur’s Glow Up Is Causing A Stir On Twitter

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    Even Barney the dinosaur is getting sucked into the entertainment industry’s beauty standards.

    Toy company Mattel announced Monday its relaunch of the Barney franchise, touting a “comprehensive revitalization” of the purple dinosaur’s brand across TV, film and YouTube content as well as with children’s toys, books, clothing and more.

    The friendly dinosaur became a household name during his time on American TV screens. The “Barney & Friends” show aired on PBS from 1992 until 2010.

    The new Barney will make his debut in 2024. Unlike the original, he will be animated ― so no more actor dressing up in a chunky purple dinosaur suit.

    “Barney’s message of love and kindness has stood the test of time,” Mattel executive Josh Silverman said in a press release. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”

    What didn’t stand the test of time, though, was Barney’s look, which some social media users felt had been… enhanced. Though the T. rex’s appearance changed from time to time over his years on TV, the new Barney proved controversial.

    Here’s what the peanut gallery had to say:

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  • Beloved-yet-loathed Barney returning to TV — and he’s had some work done – National | Globalnews.ca

    Beloved-yet-loathed Barney returning to TV — and he’s had some work done – National | Globalnews.ca

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    Barney the purple dinosaur is bringing the I Love You song to a whole new generation of kids — while also hoping to capitalize on the nostalgia of older fans.

    The toy company Mattel announced their plans to relaunch the Barney franchise on Monday. The announcement came with a new photo of the anthropomorphized, lilac T-rex, who has been given a makeover from a real-life giant mascot into a wide-eyed, animated character.

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    The relaunch kicks off with a brand-new animated series, set to debut globally in 2024. Targeted at pre-school aged children, the program will take viewers on “music-filled adventures centred on love, community, and encouragement.” Corus Entertainment’s Nelvana, a producer and distributor of children’s content, will co-produce the series alongside Mattel.

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    Barney’s rebrand will extend beyond the new TV show. Mattel also announced plans for Barney to star in films and YouTube content, release music and sell kid’s products including toys, books and clothing. Adult fans, including millennials who grew up with Barney (or at least the ones who don’t find the friendly dinosaur cringe-worthy), will be able to buy merch too, as adult apparel and accessories are currently in the works.

    “Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”

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    Click to play video: 'Toronto Fire Fighters’ Toy Drive receives surprise donation from PlutoTV'


    Toronto Fire Fighters’ Toy Drive receives surprise donation from PlutoTV




    The original Barney and Friends TV show aired on PBS from 1992 to 2010. Mattel has yet to announce where the new Barney TV show will be broadcast.

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    Barney alongside BJ the yellow protoceratops and Baby Bop the green triceratops in 1998’s ‘Barney’s Great Adventure.’.

    CP

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    Barney’s revival is not the only Mattel reboot hoping to capitalize on the nostalgia factor. The company recently relaunched its Monster High property and the popular Masters of the Universe franchise from the 1980s.

    So, whether you love him or hate him, Barney still wants to be “a happy family.” Won’t you say you love him too?

    —

    Nelvana and Global News are both properties of Corus Entertainment.

    &copy 2023 Global News, a division of Corus Entertainment Inc.

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    Sarah Do Couto

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  • Cheap? Maybe. But These Stocks Have Been Dead Money for Decades

    Cheap? Maybe. But These Stocks Have Been Dead Money for Decades

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    Cheesecake Factory appears to be “running the same play,” wrote J.P. Morgan analyst John Ivankoe in a recent restaurant industry outlook. I don’t think he meant it as a compliment—the stock, he noted, trades where it did in 2004, adjusted for splits.

    Why the long stall-out? My first thought was that maybe hitting the mall for a hypercaloric sit-down meal off a menu the size of a Gutenberg Bible has fallen out of favor over the years. But no: Sales have bounced back and then some from the Covid pandemic, with plenty of takeout business and dessert orders. The average


    Cheesecake Factory


    (ticker: CAKE) restaurant does more than $10 million in yearly sales, or twice as much as an Olive Garden.

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