Whether you’ve just started your journey to financial health or have years of experience, you’ve probably heard how investing can play an important role in your overall finances. But you may be wondering how to approach creating your investment strategy and which investments should be a part of it.
There isn’t a one-size-fits-all answer when it comes to investing. Your investment choices should align with your unique financial goals, both in the short term and long term.
Here, J.P. Morgan Wealth Management Regional Director Mark Adams shares four key tips for building your investment strategy and how to get started:
1. Know your goals, timeline and risk tolerance
Before you get started on your investing journey, it’s important to understand what you hope to achieve with your wealth. Think about your objectives in both the short and long term. For example, maybe you want to go on a big vacation with your family next year, and you’re also saving for your children’s future college costs and your eventual retirement.
You should also think about your investing timeline, or when you need that money for your various goals. Your portfolio allocation should depend on the amount of time you plan to keep that money invested.
Remember, investing involves risk. You should ask yourself how much risk you’re comfortable taking on. How would you react if your portfolio saw a large decline? Would you be able to stomach this in the short term?
Everyone’s financial situation is unique. These factors will look different from person to person, and they’re important to consider as you create your personal investment strategy.
2. Have a plan
Once you’ve outlined your goals, you should figure out how you want to get there. Having a plan is key – and it’s proven to help improve outcomes. J.P. Morgan Wealth Management’s latest 2025 Investor Study found that a whopping 90% of respondents who have a plan for their financial goals feel confident they’re on track to meet them, compared to 49% of respondents who don’t have a plan in place.
A plan can provide a roadmap to help guide you throughout your financial journey. It can also help keep you on track along the way. That said, life is full of changes. It’s common for people’s priorities to evolve over time. Investors should regularly check in on their plan and adjust it as needed.
If you aren’t sure how to get started, there are professionals out there who can help. You may want to partner with a financial advisor, who can sit down with you to map out your goals and build a customized plan that is unique to your situation. An advisor can also regularly check in on your plan with you to see how you’re tracking towards your goals.
3. Diversification is key
You may have heard the saying, “don’t put all of your eggs in one basket.” This should apply with your investments, too. For example, concentrating all your investments in a single stock means that your entire portfolio is tied to the performance of that one company.
Diversification can help even out your portfolio’s returns during periods of volatility. Investors should also consider diversifying by asset class (for example, just stocks). Instead, it’s generally a good practice to spread your investments across different types of securities with different levels of risk.
4. Keep a long-term view
Investing is a marathon, not a sprint. It’s important to maintain a long-term view with your investments. Remember, it’s about time in the market, not timing the market. The amount of time you are invested in the market is one of the most important factors in growing your wealth.
Markets go up and down. During times of volatility, investors should avoid making an impulse reaction and stay focused on their long-term strategy. Over the last 20 years, seven of the 10 best days occurred within 15 days of the 10 worst days. Don’t let emotions derail your plan.
The bottom line
Money is personal, and your investment approach should be, too. When you’re ready to get started, consider these tips as you map out your long-term financial strategy. And if you’re looking for more resources to help you in your investing journey, check out our library of free educational content at chase.com/theknow.
The views, opinions, estimates and strategies expressed herein constitutes the author’s judgment based on current market conditions and are subject to change without notice, and may differ from those expressed by other areas of J.P. Morgan. This information in no way constitutes J.P. Morgan Research and should not be treated as such. You should carefully consider your needs and objectives before making any decisions. For additional guidance on how this information should be applied to your situation, you should consult your advisor.
Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved. Past performance is not a guarantee of future results.
Diversification and asset allocation does not ensure a profit or protect against loss.
J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC.
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