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Tag: market research

  • 5 Questions to Ask Customers When Conducting Market Research | Entrepreneur

    5 Questions to Ask Customers When Conducting Market Research | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) businesses. While there are many reasons this can happen, the most common reason I see as a launch strategist and copywriter is a lack of research.

    The thing is, you can’t afford to skip market research. Research is crucial to understand your audience (and create marketing that attracts them), validate your ideas and create other offers.

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    Nicola Moors

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  • The Power of Qualitative Research in Today’s Digital Landscape | Entrepreneur

    The Power of Qualitative Research in Today’s Digital Landscape | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously relied on in-person focus groups and interviews for qualitative research moved their work online, accelerating industry innovation.

    Areas like participant recruitment, insight communities, emotional intelligence (AI and ML), UX testing and more are undergoing tremendous innovation. The rise of digital technologies has opened up new possibilities, an explosion of techniques and opportunities that help us better understand the human experience.

    Besides gathering deeper human insights, technology has paved the way for increased speed and efficiency in data collection and analysis. Today, it’s safe to assume that digital technologies have become crucial for markets and society, making digital transformation a vital area of business innovation.

    Despite the bounty it presents, digital transformation is complex, and organizations will struggle to adequately grasp and capitalize on its opportunities unless they fully understand its impact on qualitative research. Let’s navigate significant changes in the qualitative research landscape while discussing how brands (yes, that’s you) can benefit from the digital transformation of qualitative research.

    Related: The Impact of Technology on Market Research

    Gather better quality insights: Reducing the say/do gap

    Seeking answers to questions has always been complex art. Respondents might forget something, feel obliged to respond appropriately or be hesitant or unwilling to open up.

    There’s usually a gap between what respondents say and what they do. Winning in the qualitative research game today requires narrowing the say/do gap and capturing natural behavior.

    Has expanding online qualitative research methods improved the ability to understand natural behaviors? Yes — with the inclusion of emotional intelligence.

    It isn’t enough to get feedback; the key is to pair it with behavioral insights. Emotional intelligence includes AI technologies like voice analysis, eye tracking and facial coding to help you get a window into your customers’ minds.

    Did your customers say they’re happy with the product? You can confirm that information by analyzing their voices or facial expressions. Want to test the consumer journey on your webpage? Utilize eye tracking to understand how your customers navigate your website.

    You can use behavioral techniques for ad testing, concept testing, content testing, prototype testing and more to churn out accurate, proof-based insights to make actionable changes. Another cutting-edge technology is Natural Language Processing (NLP), which provides the tools to enhance and analyze linguistic and statistical data.

    Get the best of both worlds: Conducting mixed methods research

    Mixed methods research includes using multiple data collection methods (i.e., combining quantitative and qualitative research) to obtain a unified viewpoint. It is essential to the understanding you hope to gain — the What (quantitative insights) and the Why (qualitative insights) — and can help you deliver actual results.

    For example, suppose a company wishes to identify issues with its new prototype. In that case, it can conduct a quantitative study followed by a qualitative study to validate the quantitative results, gaining a more comprehensive understanding of respondent opinions and feedback. Or if the company wants to understand the purchase patterns of both in-house vs. online shoppers, they can conduct a quantitative study for online shoppers and a qualitative one for in-house shoppers.

    Brands can gain from both the specific, measurable insights of qualitative data and the nuanced, unique insights of quantitative data by combining both forms of research.

    Related: Why Both Quantitative and Qualitative Data Are Vital for Results-Driven Businesses

    Logistically simplify qualitative research: Embracing in-house, DIY research

    Digital technologies have made research accessible to all by lowering barriers to entry. This means more research and insight teams are conducting in-house studies, including people in other roles — like marketers, designers, product managers, and UX teams — who carry out DIY research when needed.

    An ESOMAR study (that surveyed 802 users and buyers of insights and research from 61 countries) suggests that almost 50% of research is being handled internally with DIY tools. DIY research platforms allow brands to define the project’s scope, find the right respondents, build surveys and conduct interviews faster, easier and cost-effectively.

    While pure DIY platforms are available in the market today, depending on the research objectives, brands can choose a hybrid model as well (for instance, a vendor offering assistance in data reporting and analysis).

    Stand out in a competitive market: Introducing research agility

    Digital technologies today make it easier than ever to make research processes agile. Studies that used to last months are now completed in days. Moreover, using market research tools can help brands conduct research at a much lower cost without compromising the quality of insights (in fact, they help gather higher-quality insights than traditional qualitative data collection methods).

    Even a leading brand like Cisco switched their Subscription Billing Method (SBP), based on the Waterfall method, to the Scaled Agile Framework (SAFe), reducing their defects by 40% and improving their defect removal efficiency by 14%. Agile research is the name of the game for brands to build foresight, respond rapidly to changes in the market and beat competitors.

    While digital transformation is not a substitute for human intelligence, it paves the way for more intelligent, more effective research. The qualitative research industry has seen and will continue to witness game-changing innovations, enabling brands to capture superior customer insights seamlessly. Leveraging market research technology to understand your customers better and make practical innovations is crucial, especially in an uncertain economic environment.

    Related: 7 Digital-Transformation Trends to Watch

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    Sriya Srinivasan

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  • Nvidia barrels toward rare $1 trillion valuation after putting a dollar figure on AI boost

    Nvidia barrels toward rare $1 trillion valuation after putting a dollar figure on AI boost

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    Nvidia Corp. headed toward market-capitalization gains of nearly $200 billion in after-hours trading Wednesday, which could put the chip maker within sight of becoming only the seventh U.S. company to top a valuation of $1 trillion.

    Nvidia shares
    NVDA,
    -0.49%

    jumped 25% in the extended session Wednesday, after executives predicted that revenue would exceed the company’s record by more than 30% in the current quarter. The audacious forecast arrived as tech companies look to jump on advances in artificial intelligence that are largely powered by Nvidia’s computing gear.

    Nvidia ended Wednesday’s session with a market cap — the total value of all shares in existence — of roughly $754.3 billion, according to FactSet. A 25% increase would add nearly $189 billion to that total, putting the company within striking distance of $1 trillion. Only six U.S. companies have ever attained a $1 trillion market cap: Apple Inc.
    AAPL,
    +0.16%

    and Microsoft Corp.
    MSFT,
    -0.45%

    are currently worth more than $2 trillion apiece; Google parent Alphabet Inc.
    GOOGL,
    -1.35%

    and Amazon.com Inc.
    AMZN,
    +1.53%

    have valuation of more than $1 trillion; and Facebook parent Meta Platforms Inc.
    META,
    +1.00%

    and Tesla Inc.
    TSLA,
    -1.54%

    have both touched the $1 trillion plateau previously.

    For more: From U.S. Steel’s $1 billion market cap to Apple’s $1 trillion — a brief history of valuation milestones

    Nvidia’s market cap was ahead of both Meta and Tesla as of Wednesday’s close, with both worth less than $650 billion, showing the potential fleeting nature of such a valuation. Nvidia’s record market cap is $834.4 billion, established on Nov. 29. 2021, according to Dow Jones Market Data.

    If Nvidia’s gains hold through Thursday’s trading session, the company could challenge for the largest one-day market-cap gain in history. The biggest currently on record was Amazon’s $191.2 billion increase on Feb. 4, 2022, according to Dow Jones Market Data, followed closely by a $190.9 billion gain by Apple on Nov. 10, 2022. Nvidia also stands to gain more than rival Advanced Micro Devices Inc.
    AMD,
    +0.14%

    is worth in total — AMD ended Wednesday’s session with a market cap of $174.4 billion.

    Nvidia is closing in on the rare $1 trillion plateau because of huge gains in its stock this year, as hopes and hype about generative AI have flooded the tech sector. After OpenAI debuted its ChatGPT AI offering, and investor Microsoft quickly integrated the chatbot into many of its services, expectations for the technology have exploded.

    Despite the hype, most companies have avoided providing hard figures for revenue gains expected from AI. Nvidia’s fiscal second-quarter forecast — which calls for roughly $11 billion in sales, nearly 33% higher than Nvidia’s previous quarterly record of $8.28 billion — could be seen as the first sign of a wave of fresh spending coursing through the tech sector.

    Other companies have indicated that they will be forced to spend to develop their technology before reaping large financial rewards from it. Microsoft, for example, disclosed to investors last month that capital expenditures are increasing as it builds AI capabilities into its Azure cloud-computing platform — spending that is largely going toward Nvidia.

    Full earnings coverage: Nvidia stock soars toward all-time high as AI push leads executives to predict record revenue

    That is a rather typical path for large jumps in tech spending: Companies that make the necessary hardware see gains before the companies that use that gear can develop offerings that take advantage of it. Other gear makers joined Nvidia in the sharp move higher in after-hours trading Wednesday, including AMD, which gained more than 10%; chip maker Marvell Technology Inc.
    MRVL,
    -1.31%
    ,
    which increased more than 5%; and networking specialist Arista Networks Inc.
    ANET,
    +0.53%
    ,
    which added about 5%.

    Alphabet and Microsoft stocks both increased around 2% in after-hours trading, and software companies that have made AI a core part of their offerings also saw gains. Palantir Technologies Inc.
    PLTR,
    -3.24%

    and C3.ai Inc.
    AI,
    +2.54%

    shares both increased more than 8%, for example.

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  • Meta begins third round of layoffs: reports

    Meta begins third round of layoffs: reports

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    Meta Platforms Inc. has started to execute on its latest round of layoffs, according to reports.

    The third round of cuts is part of a plan that Meta
    META,
    +3.70%

    Chief Executive Mark Zuckerberg announced in March in an effort to further slash costs at the social-media company. He said at the time that Meta would lay off about 10,000 workers while closing roughly 5,000 additional roles for which the company had yet to make hires.

    The current rounds of cuts build on at least 11,000 layoffs that were announced last fall.

    See more: Meta steadily rolls out 3-part round of layoffs

    CNBC reported Wednesday that Meta employees in user experience, marketing and recruiting roles indicated they were affected by the current round of cuts.

    Zuckerberg said in a March note to employees, which was also shared as a company blog post, that the company planned to make restructuring moves in its technology groups in late April before making changes to the business groups in late May.

    Reuters reported that the latest layoffs mainly affect employees in non-engineering positions, part of Zuckerberg’s goal of boosting the ratio of engineers at Meta relative to other positions.

    Don’t miss: Meta’s ‘outstanding’ stock rally can keep roaring, analyst says in upgrade

    Meta declined to comment in response to a MarketWatch request for confirmation of the latest layoffs.

    The company is in the midst of what Zuckerberg has dubbed a “year of efficiency,” which comes in response to investor concern last fall about high spending levels at the company alongside the backdrop of declining revenue. Meta has since become arguably the most aggressive of the largest public technology companies in its cost-cutting efforts.

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  • How AI Is Transforming Market Research | Entrepreneur

    How AI Is Transforming Market Research | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of subjective experiences and perceptions of their consumers. In the early days of market research, quantitative methods dominated, with surveys and statistical analyses used to gather data about consumer behavior. However, as the market became more competitive and consumer preferences more complex, qualitative methods gained popularity.

    Paul Felix Lazarsfeld, widely regarded as the father of qualitative research, by 1945 demonstrated that psychology could offer a valuable framework for interpreting human behavior. He revolutionized the field by introducing novel techniques such as unstructured interviewing and group discussions. The data from these methods enabled researchers to delve deeper into the subjective experiences of individuals. He emphasized the importance of answering the fundamental question of “why?” — which remains the guiding principle of qualitative research to this day. Through his pioneering work, Lazarsfeld paved the way for the evolution of qualitative research and its growing recognition as a powerful tool for exploring complex social phenomena and understanding the diverse perspectives of individuals.

    Related: Why You Need To Invest In Qualitative Research Right Now

    Qualitative market research really took off in the 1950s and 1960s, when psychologists and sociologists began using focus groups to study consumer behavior. These early studies focused on understanding the motivations behind consumer choices and the impact of advertising and branding on consumer attitudes. In the 1970s and 1980s, ethnographic methods were introduced, with researchers observing consumers in their natural environments to gain a deeper understanding of their behavior.

    Today, qualitative research in market research has evolved to include a wide range of methods, including in-depth interviews, online communities and social media analysis. The goal of qualitative market research is to provide a rich, nuanced understanding of consumer behavior and preferences, allowing businesses to make informed decisions about product development, branding and marketing strategies. Qualitative research has become an essential tool for businesses seeking to stay competitive in a rapidly changing marketplace.

    Introducing AI into market research

    AI has revolutionized market research by offering tools for data analysis and insight generation. As AI technology continues to evolve and grow, it is expected to become an even more integral part of market research. It’ll be imperative in helping businesses to stay ahead of the curve in an increasingly data-driven world.

    • AI can quickly process vast amounts of data, identify trends and patterns in consumer behavior and analyze unstructured data such as social media posts, reviews and customer feedback.

    • With predictive analytics models in the picture, machine learning algorithms are used to forecast future trends and consumer behavior, guiding product development, marketing strategies and pricing decisions.

    • AI can also automate time-consuming tasks such as data cleaning and coding, freeing up researchers’ and marketers’ time. This allows teams to focus on more complex tasks, such as interpreting results and developing actionable insights.

    Related: Why AI is Revolutionizing Marketing

    Revolutionizing qualitative research with AI

    AI, as we know it, is changing as you read this. It has penetrated into business workflow and operations, promising to make lives easier and more efficient. AI has empowered marketing to become hyper-personalized, targeting consumers at the right time and at the right place. Qualitative research, an integral backbone of marketing, is no exception. Researchers are able to generate insights that would have been impossible to obtain using traditional research methods.

    • Facial coding is one such AI-powered technology that can analyze micro-expressions and emotional responses. It can provide valuable insights into consumer behavior and preferences.

    • Sentiment analysis, on the other hand, can help researchers identify the sentiment behind written or spoken responses, enabling them to understand the emotional impact of campaigns, products or services on consumers.

    • Confidence metrics, a byproduct of sentiment analysis, is another technology that is sought after by brands these days. It measures the level of certainty or conviction expressed by respondents in their answers, allowing researchers to gain a deeper understanding of consumer behavior.

    • Voice AI, meanwhile, can help researchers analyze the tonality, inflection and other vocal cues in spoken responses, providing additional insights into consumer attitudes and behaviors.

    By using technology like facial coding, sentiment analysis and voice AI, researchers are able to tap into their leading to better product development, branding and marketing strategies.

    Related: 3 Ways to Drive Business Growth Using AI

    AI-powered qualitative research platforms

    There’s a platform for almost everything — from recruiting respondents to automating surveys to generating insights.

    Digital transformation of qualitative research through AI has transformed the way researchers execute studies. It is time that brands take up an AI-led qualitative platform to streamline their research efforts.

    The use of AI-powered technologies such as facial coding, sentiment analysis, tonality analysis and voice AI can enable businesses to make data-driven decisions about product development, branding and marketing strategies and stay competitive in a rapidly changing marketplace. As AI technology continues to evolve, it is likely that we will see even more advanced tools and methods being developed, further enhancing the power and potential of qualitative research. Adopt an AI-led qualitative platform today before it’s too late.

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    Sriya Srinivasan

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  • Kite surfing, ice baths and 8-mile morning runs: How some CEOs stay in shape

    Kite surfing, ice baths and 8-mile morning runs: How some CEOs stay in shape

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    What is it about CEOs and their intense — and often oddball — workout routines?

    These days, some top corporate honchos take their exercise rituals to extremes. Consider Damola Adamolekun, chief executive officer of restaurant chain P.F. Chang’s, who recently told Fortune magazine that he wakes up each day at 4:30 a.m. and runs seven to eight miles. He explained that the routine stimulates his nervous system and sets the tone for the day ahead. “You’ll feel better the whole day; you’ll be smarter, you’ll be sharper, you’ll be more energetic,” he said.

    Adamolekun is in good company when it comes to training hard. Here are how five other executives work up a sweat and aim to stay healthy.

    Jack Dorsey, head of Block and co-founder of Twitter, walks an hour and 15 minutes every day.


    AFP via Getty Images

    Jack Dorsey

    The Twitter co-founder, who now heads the tech conglomerate Block
    SQ,
    +3.36%
    ,
    does it all: two-hour meditations, fasting — he has said he eats only once a day during the week and has almost no food on the weekends — and alternating saunas and ice baths. But he’s no gym rat: Dorsey gets his primary exercise by walking an hour and 15 minutes every day. “I might look a little bit more like I’m jogging than I’m walking. It’s refreshing … It’s just this one of those take-back moments where you’re like, ‘Wow, I’m alive!’” he once observed.

    Meta’s Mark Zuckerberg takes his dog for frequent runs — good exercise for both him and his pooch.


    Getty Images

    Mark Zuckerberg

    The Meta Platforms
    META,
    +1.09%

    chief isn’t one to get up at the crack of dawn, according to GQ, but he still runs three mornings a week. “I also try to take my dog running whenever I can, which has the added bonus of being hilarious because that’s basically like seeing a mop run,” he told GQ. As for diet, he once was said to experiment with an eating plan that involved only devouring animals he had killed himself — including chickens, goats and pigs. But he also apparently skips meals — or at least he said as much in a 2021 Facebook post. “Do you ever get so excited about what you’re working on that you forget to eat meals?” he asked.

    Richard Branson takes off on another kite-surfing adventure.


    Getty Images

    Richard Branson

    Kite surfing, anyone? The founder of the Virgin Group swears by it as one of his favorite ways to stay fit, according to Men’s Health. He once even kite surfed across the English Channel. His other activities include tennis and biking. He’ll work with a trainer if he’s on the road, but otherwise he likes to exercise outdoors on his private island in the British Virgin Islands. “I just want to be sure that when I’m 150, my body still looks as good as it is today,” said Branson, who is now 72.

    Palantir Technologies CEO Alex Karp works out by cross-country skiing — and says the key is to take it as slowly as possible to build your “cardio base.”


    Getty Images

    Alex Karp

    The head of software company Palantir Technologies takes advantage of the fact that he lives near the White Mountains of New Hampshire to have a regular cross-country skiing routine. Key to his approach, he told Axios, is taking it slow on the snow. “To run like a deer, you have to spend 90% of your time running like a snail,” he explained, adding that his unhurried pace “builds a cardio base.” He also includes tai chi and stretching to his routine. But he isn’t too fussy about his diet. “If I’m traveling and someone has a really nice Danish, I enjoy every minute of eating it,” he said.

    Martha Stewart is one of the cover models for Sport Illustrated’s new swimsuit issue.


    Sports Illustrated

    Martha Stewart

    The 81-year-old lifestyle entrepreneur and founder of Martha Stewart Living Omnimedia has been in the spotlight for her recent cover appearance on Sports Illustrated’s swimsuit issue. So what does she do to stay in shape for beach season? Stewart swears by Pilates, according to various media reports. And she rides horses. She has also said she doesn’t smoke, eats very well and every morning drinks a glass of “green juice” made with pears, cucumbers, celery stalks, parsley, fresh ginger and two oranges (complete with peels), a recipe she calls “so spectacular.”

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  • Instagram is readying a Twitter-like service

    Instagram is readying a Twitter-like service

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    Embattled Twitter may soon have a serious rival: Facebook’s Instagram is planning to release a text-based app as a competitor.

    Instagram, a property of Meta Platforms Inc.
    META,
    -0.49%
    ,
    has been testing the service with creators, celebrities and influencers for months, according to people familiar with Meta’s strategy.

    “We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests,” a Meta spokesperson told MarketWatch.

    The app could debut as early as June, according to Lia Haberman, an adjunct professor at the University of California, Los Angeles, who teaches social and influencer marketing. She published a screenshot of an early description of the app, which may eventually be compatible with rival Twitter apps like Mastodon.

    Twitter has hemorrhaged users since Tesla Inc.
    TSLA,
    +1.84%

    Chief Executive Elon Musk began his chaotic leadership of the company late last year, prompting an exodus by disgruntled customers to alternative services like Mastodon and Bluesky.

    Jasmine Enberg, an analyst at Insider Intelligence, said the text-based service has been in the works for months alternately code-named P92 or Barcelona.

    “The big picture here is that there is clearly an appetite for Twitter-like services,” Enberg said in an interview. “With Twitter’s problems and so many alternatives, Meta’s new service looks like a mashup of Instagram and Twitter. Meta sees an opportunity to tap into this market, and it has a history of copying other popular apps [like Snap].”

    Meta’s stock was flat in Friday’s regular trading session.

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  • 20 AI stocks expected to post the highest compound annual sales growth through 2025

    20 AI stocks expected to post the highest compound annual sales growth through 2025

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    Things move quickly in the world of artificial intelligence. It is easy to sit back and complain about developments that could be disruptive, but sometimes investors are best served by putting emotions aside and observing new developments and how they affect markets. Could AI developments and related trends make you a lot of money?

    Below is a new screen showing a group of AI-oriented companies expected to increase their sales most rapidly through 2025, based on consensus estimates among analysts polled by FactSet. Then we show expected revenue growth rates for the largest AI-oriented companies in the screen.

    Over the long haul, many businesses might perform more efficiently by employing AI. Maybe this technology can create an economic revolution similar to the one that moved the majority of the working population away from agricultural labor during the 19th and 20th centuries.

    Back in February, we screened 96 stocks held by five exchange-traded funds focused on AI and related industries and listed the 20 that analysts thought would rise the most over the following 12 months.

    Three months is a long time for AI, and the shakeout hasn’t even started.

    Read: Congress and tech seem open to regulating AI efforts, but that doesn’t mean it will happen

    There is no way to predict how politicians will react to perceived or real threats of AI and machine learning. And the largest U.S. tech players are doing everything they can to employ the new technology and remain dominant. But that doesn’t mean they will grow more quickly than smaller AI-focused players.

    A new AI stock screen

    Once again we will begin a screen with these five ETFs:

    • The Global X Robotics & Artificial Intelligence ETF
      BOTZ,
      +0.97%

      BOTZ was established 2016 and has $1.8 billion in assets under management. The fund tracks an index of companies listed in developed markets that are expected to benefit from the increased utilization of robotics and AI. There are 44 stocks in the BOTZ portfolio, which is weighted by market capitalization and rebalanced once a year. Its largest holding is Intuitive Surgical Inc.
      ISRG,
      +0.53%
      ,
      which makes up 10% of the portfolio, followed by Nvidia Corp.
      NVDA,
      +3.30%

      at 9.4%.

    • The iShares Robotics and Artificial Intelligence Multisector ETF
      IRBO,
      +1.64%

      holds 116 stocks that are equal-weighted, as it tracks a global index of companies that derive at east 50% of revenue from robotics or AI, or have significant exposure to related industries. This ETF was launched in 2018 and has $304 million in assets.

    • The $246 million First Trust Nasdaq Artificial Intelligence & Robotics ETF
      ROBT,
      +1.83%

      has 107 stocks in its portfolio, with a modified weighting based on how directly companies are involved in AI or robotics. It was established in 2018.

    • The Robo Global Artificial Intelligence ETF
      THNQ,
      +1.81%

      has $26 million in assets and was established in 2020. I holds 69 stocks and isn’t concentrated. It uses a scoring system to weight its holdings by percentage of revenue derived from AI, with holdings also subject to minimum market capitalization and liquidity requirements.

    • The newest ETF on this list is the WisdomTree Artificial Intelligence and Innovation Fund
      WTAI,
      +2.42%
      ,
      which was established in December and has $13 million in assets and holds 73 stocks in an equal-weighted portfolio. According to FactSet, stocks are handpicked and selected companies “generate at least 50% of their revenue from AI and innovation activities, including those related to software, semiconductors, hardware technology, machine learning and innovative products.”

    Altogether and removing duplicates, the five ETFs hold 270 stocks of companies in 23 countries. We first narrowed the list to 197 covered by at least nine analysts and for which consensus sales estimates are available through calendar 2025. We used calendar-year estimates because some companies have fiscal years that don’t match the calendar.

    Here are the 20 screened AI-related companies expected by analysts to have the highest compound annual growth rates (CAGR) for sales from 2023 through 2025. Sales estimates are in millions of U.S. dollars. The list also shows which of the above five ETFs holds each stocks.

    Company

    Ticker

    Estimated sales – 2023 ($mil)

    Estimated sales – 2024 ($mil)

    Estimated sales – 2025 ($mil)

    Two-year estimated sales CAGR through 2025

    Held by

    BioXcel Therapeutics Inc.

    BTAI,
    -2.47%
    $5

    $39

    $121

    411.5%

    WTAI

    Luminar Technologies Inc. Class A

    LAZR,
    +8.82%
    $86

    $266

    $588

    161.0%

    ROBT, WTAI

    BlackBerry Ltd.

    BB,
    +6.01%
    $685

    $769

    $1,925

    67.6%

    ROBT

    Credo Technology Group Holding Ltd.

    CRDO,
    +10.29%
    $183

    $259

    $363

    40.9%

    IRBO

    SentinelOne Inc. Class A

    S,
    +1.05%
    $619

    $881

    $1,176

    37.9%

    WTAI

    Wolfspeed Inc.

    WOLF,
    +5.02%
    $982

    $1,323

    $1,860

    37.6%

    WTAI

    SK hynix Inc.

    000660,
    +1.66%
    $18,319

    $27,899

    $34,542

    37.3%

    WTAI

    Mobileye Global Inc. Class A

    MBLY,
    +1.67%
    $2,109

    $2,782

    $3,920

    36.3%

    ROBT, WTAI

    Snowflake Inc. Class A

    SNOW,
    +1.42%
    $2,811

    $3,863

    $5,139

    35.2%

    IRBO, THNQ, WTAI

    Lemonade Inc.

    LMND,
    +8.08%
    $395

    $471

    $712

    34.2%

    THNQ, WTAI

    Nio Inc. ADR Class A

    NIO,
    +1.39%
    $11,874

    $16,733

    $21,304

    33.9%

    ROBT

    Stem Inc.

    STEM,
    +4.88%
    $607

    $833

    $1,055

    31.8%

    WTAI

    Upstart Holdings Inc.

    UPST,
    +10.37%
    $547

    $768

    $938

    31.0%

    BOTZ, WTAI

    Cloudflare Inc. Class A

    NET,
    +5.84%
    $1,284

    $1,669

    $2,194

    30.7%

    THNQ

    Samsara Inc. Class A

    IOT,
    +1.42%
    $830

    $1,062

    $1,364

    28.2%

    THNQ

    Ambarella Inc.

    AMBA,
    +3.45%
    $287

    $355

    $472

    28.2%

    IRBO, ROBT, THNQ, WTAI

    iflytek Co. Ltd. Class A

    002230,
    -1.34%
    $3,561

    $4,582

    $5,851

    28.2%

    THNQ

    Tesla Inc.

    TSLA,
    +4.41%
    $99,558

    $128,412

    $161,061

    27.2%

    ROBT, THNQ, WTAI

    CrowdStrike Holdings Inc. Class A

    CRWD,
    +2.40%
    $2,935

    $3,793

    $4,739

    27.1%

    THNQ, WTAI

    PB Fintech Ltd.

    543390,
    +1.39%
    $358

    $462

    $573

    26.5%

    IRBO

    Source: FactSet

    Click the tickers for more about each company or ETF.

    Click here for Tomi Kilgore’s detailed guide to the wealth of information for free on the MarketWatch quote pages.

    We have screened for expected revenue growth, rather than for earnings or cash flow, because in a newer tech-oriented business area, investors are most likely to consider the top line as companies sacrifice profits to build market share.

    It is important to do your own research if you consider purchasing any individual stock, to form your own opinion about a company’s ability to remain competitive over the long term. Starting from the top of the list, BioXcel Therapeutics Inc.
    BTAI,
    -2.47%

    is expected to show exponential sales growth, but that is from a low expected baseline this year.

    What about the largest AI-related companies held by these ETFs?

    Here are the largest 20 companies in the screen by market capitalization, ranked by expected sales CAGR from 2022 through 2025. Once again the sales estimates are in millions of U.S. dollars, but the market caps are in billions.

    Company

    Ticker

    Estimated sales – 2023 ($mil)

    Estimated sales – 2024 ($mil)

    Estimated sales – 2025 $mil)

    Two-year estimated sales CAGR through 2025

    Market Cap ($bil)

    Held by

    Tesla Inc.

    TSLA,
    +4.41%
    $99,558

    $128,412

    $161,061

    27.2%

    $528

    ROBT, THNQ, WTAI

    Nvidia Corp.

    NVDA,
    +3.30%
    $29,839

    $36,877

    $46,154

    24.4%

    $722

    BOTZ, IRBO, ROBT, THNQ, WTAI

    Taiwan Semiconductor Manufacturing Co. Ltd. ADR

    TSM,
    +5.83%
    $71,434

    $86,284

    $101,112

    19.0%

    $445

    ROBT, WTAI

    Advanced Micro Devices Inc.

    AMD,
    +2.23%
    $22,976

    $26,823

    $30,359

    15.0%

    $163

    IRBO, ROBT, THNQ, WTAI

    ASML Holding NV ADR

    ASML,
    +2.83%
    $28,974

    $32,374

    $37,796

    14.2%

    $263

    THNQ, WTAI

    Microsoft Corp.

    MSFT,
    +0.95%
    $223,438

    $251,028

    $282,397

    12.4%

    $2,318

    IRBO, ROBT, THNQ, WTAI

    Samsung Electronics Co. Ltd.

    005930,
    -0.61%
    $200,595

    $227,286

    $252,129

    12.1%

    $292

    IRBO, WTAI

    Amazon.com Inc.

    AMZN,
    +1.85%
    $559,438

    $626,549

    $702,395

    12.1%

    $1,164

    IRBO, ROBT, THNQ, WTAI

    Adobe Inc.

    ADBE,
    +3.34%
    $19,470

    $21,784

    $24,276

    11.7%

    $158

    IRBO, THNQ

    Netflix Inc.

    NFLX,
    +1.86%
    $33,915

    $38,067

    $42,275

    11.6%

    $148

    IRBO, THNQ

    Tencent Holdings Ltd.

    700,
    -0.58%
    $88,727

    $99,212

    $110,556

    11.6%

    $422

    IRBO, ROBT

    Salesforce Inc.

    CRM,
    +2.37%
    $34,392

    $38,273

    $42,786

    11.5%

    $205

    IRBO, THNQ

    Alphabet Inc. Class A

    GOOGL,
    +1.11%
    $299,810

    $333,077

    $369,195

    11.0%

    $710

    IRBO, ROBT, THNQ, WTAI

    Intel Corp.

    INTC,
    -1.20%
    $51,060

    $57,799

    $62,675

    10.8%

    $122

    IRBO, ROBT

    Meta Platforms Inc. Class A

    META,
    +1.53%
    $125,901

    $139,545

    $154,259

    10.7%

    $528

    IRBO, WTAI

    Alibaba Group Holding Ltd. ADR

    BABA,
    +2.17%
    $134,140

    $148,206

    $162,199

    10.0%

    $235

    ROBT, THNQ

    Texas Instruments Inc.

    TXN,
    +1.20%
    $17,941

    $19,433

    $20,799

    7.7%

    $148

    IRBO

    Apple Inc.

    AAPL,
    +0.36%
    $390,845

    $416,761

    $445,956

    6.8%

    $2,706

    IRBO, WTAI

    Siemens Aktiengesellschaft

    SIE,
    +2.55%
    $84,681

    $89,145

    $93,925

    5.3%

    $130

    ROBT

    Johnson & Johnson

    JNJ,
    -0.20%
    $98,761

    $100,990

    $103,870

    2.6%

    $414

    ROBT

    Source: FactSet

    Tech-stock picks that are small and focused: This fund invests in unsung innovators. Here are 2 top choices.

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  • The doctor won’t Zoom with you now: The telehealth frenzy is over.

    The doctor won’t Zoom with you now: The telehealth frenzy is over.

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    The pandemic opened the floodgates to telehealth. Now, many patients and doctors are curbing their enthusiasm for virtual care. 

    Four out of five primary-care doctors who had video visits with patients during the pandemic would prefer to provide just a small portion of care or no care at all via telemedicine in the future, according to a survey designed and analyzed by researchers at Harvard T.H. Chan School of Public Health and published last month in Health Affairs, a peer-reviewed journal. And 60% of the doctors surveyed…

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  • U.S. stocks head for best day in 2 weeks on strong earnings from Meta and other big-tech names

    U.S. stocks head for best day in 2 weeks on strong earnings from Meta and other big-tech names

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    U.S. stocks rose on Thursday, on track for their biggest gain in two weeks, as another batch of strong big-tech earnings reports helped boost the broader market while offsetting signs of slowing economic growth.

    How are stocks trading

    On Wednesday, the Dow Jones Industrial Average fell 229 points, or 0.68%, to 33,302 as worries about First Republic Bank FRC overshadowed upbeat big-tech earnings.

    What’s driving markets

    For…

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  • Meta stock jumps toward highest price in a year as Facebook parent predicts renewed revenue growth

    Meta stock jumps toward highest price in a year as Facebook parent predicts renewed revenue growth

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    Meta Platforms Inc.’s stock soared more than 10% higher in extended trading Wednesday after the social networking company’s profit declined less than expected in the first three months of 2023, and a revenue forecast pointed toward reinvigorated sales growth.

    Facebook’s parent company META racked up fiscal first-quarter net earnings of $5.71 billion, or $2.20 a share, compared with earnings of $2.72 a share in the year-ago quarter. Revenue gained less than 3% to $28.65 billion from $27.91 billion a year ago.

    Analysts…

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  • Facebook settlement: How to apply for some of Meta’s $725 million payout

    Facebook settlement: How to apply for some of Meta’s $725 million payout

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    If you used Facebook between May 2007 and December 2022, the social-media giant may owe you some money.

    A California judge preliminarily approved a $725 million settlement between Facebook parent Meta Platforms
    META,
    -1.01%

    and users who say the company allowed their data to be viewed or shared by third parties, notably Cambridge Analytica, without their consent.

    The judge’s approval was a precursor to the final approval hearing, which will take place in September, but people can begin submitting claims now to potentially get a cash payment.

    Who does the Facebook settlement apply to?

    The $725 million settlement applies to anybody who was a Facebook user in the U.S. between May 24, 2007 and Dec. 22, 2022. The class-action form simply states that people who were Facebook users during that period are eligible. It does not mention any required level of activity on the account.

    It’s unclear if someone with multiple Facebook accounts would be entitled to more money than a person with a single account. To find out if you are included in the settlement group, you can email info@FacebookUserPrivacySettlement.com 

    When is the deadline to submit a claim?

    The claim form must be submitted no later than Aug. 25, 2023.

    The form can be completed online or downloaded and mailed to the settlement administrator at the following address: Facebook Consumer Privacy User Profile Litigation, c/o Settlement Administrator, 1650 Arch St., Suite 2210, Philadelphia, PA 19103.

    How much money will you get?

    As is typical with class-action lawsuits, the amount an individual will receive is dependent on a variety of factors.

    The settlement form says the payment will vary based on how many people submit claims. Additionally, administrative costs and attorneys’ fees will be deducted from the settlement fund prior to its release.

    See also: Mark Zuckerberg’s total 2022 pay rose because of the increased use of private aircraft

    “Settlement payments will be distributed as soon as possible if the Court grants Final Approval of the Settlement and after any appeals are resolved,” the claim website notes.

    How many people does this affect?

    Because Facebook has so many users and because of the 16-year time frame for this settlement, there are millions of people who could submit a claim.

    According to data compiled by Statista, total Facebook users in the U.S. numbered roughly 240 million in 2022.

    What has Meta said about the lawsuit?

    In December 2022, Meta agreed in principle to pay the settlement. At the time, a Meta spokesman said settling the class-action suit was “in the best interest of our community and shareholders.” The company added that it had revamped its privacy approach and “implemented a comprehensive privacy program.”

    Despite agreeing to pay the settlement, “Meta expressly denies any liability or wrongdoing,” according to the lawsuit website.

    Representatives for Meta didn’t immediately respond to MarketWatch’s request for comment on this story.

    See also: NPR’s CEO sayd ‘I have lost my faith in the decision-making’ at Twitter under Elon Musk

    The settlement comes as Meta is set to announce another round of layoffs this week.

    Meta shares were down 0.95% in the early afternoon on Wednesday and have gained nearly 80% year to date, compared with the S&P 500’s
    SPX,
    -0.01%

     8.11% gain in 2023.

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  • Why Snap is suddenly eligible to join the S&P 500

    Why Snap is suddenly eligible to join the S&P 500

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    Snap Inc.’s initial public offering led to changes that barred the company and others like it from joining major stock indexes, but at least one major index provider has decided to drop those limitations after less than six years.

    S&P Dow Jones Indices announced Monday afternoon that a 2017 rule barring companies with multiple share classes from joining indexes such as the S&P 500
    SPX,
    +0.33%

    has been dropped. The move comes after the index manager consulted with “market participants” at the end of last year to discuss several potential changes to the policy.

    Snap
    SNAP,
    +1.78%

    was the poster child for the initial change, after the parent company of the Snapchat mobile app went public in 2017 by selling a class of shares with no voting rights. That unprecedented move ensured that co-founders Evan Spiegel and Bobby Murphy would retain absolute power over their company even while selling shares to the public.

    Snap’s move was an acceleration of an approach used by a generation of Silicon Valley tech companies to ensure that founders retained control of their companies even while selling shares to the public. Companies such as Facebook parent Meta Platforms Inc.
    META,
    -1.19%

    and Google parent Alphabet Inc.
    GOOGL,
    -2.66%

    GOOG,
    -2.78%

    used similar structures that provided their leaders with special shares that included increased voting rights, which Snap took further by offering no voting rights.

    From 2017: Snap backlash, Facebook capitulation won’t stop founder-friendly stock structures

    In response, FTSE Russell established rules about putting votes in the public’s hands while selling stock, and S&P Dow Jones Indices completely barred all companies that had multiple classes of stock from joining its core indexes. While FTSE Russell’s rule — which requires that at least 5% of votes rest in the hands of public investors — remains, S&P Dow Jones Indices will now drop its rule entirely, after roughly 80% of respondents voted in favor of a change in 2017.

    There were other options besides completely dropping the rule. Participants in the consultation process were given several options and asked to rank them, including barring companies that only offer nonvoting stock to the public — such as Snap — or allowing companies that establish “sunset” provisions that would eventually revert all shares to equal voting rights.

    Related: Investors want change, but founders like Mark Zuckerberg hold them off

    Snap declined to comment Monday afternoon.

    The change to allow all companies with multiple share classes to join the S&P Composite 1500 and its multiple component indexes is effective as of Monday, S&P Dow Jones Indices announced, though no changes were immediately made to any index. Tracking stocks will still not be eligible for inclusion, according to the announcement.

    For more: As Snap melts down, its founders make sure to protect the people who matter — themselves

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  • ‘An evil act of targeted violence’: Shooting in downtown Louisville bank leaves 5 dead, 9 wounded

    ‘An evil act of targeted violence’: Shooting in downtown Louisville bank leaves 5 dead, 9 wounded

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    LOUISVILLE, Ky. — A Louisville bank employee armed with a rifle opened fire at his workplace Monday morning, killing four people — including a close friend of Kentucky’s governor — while livestreaming the attack on Instagram, authorities said.

    Police arrived as shots were still being fired inside Old National Bank and killed the shooter in an exchange of gunfire, Louisville Metro Police Department Chief Jacquelyn Gwinn-Villaroel said. The city’s mayor, Craig Greenberg, called the attack “an evil act of targeted violence.”

    The shooting, the 15th mass killing in the country this year, comes just two weeks after a former student killed three children and three adults at a Christian elementary school in Nashville, Tennessee, about 160 miles to the south. That state’s governor and his wife also had friends killed in that shooting.

    In Louisville, the chief identified the shooter as 25-year-old Connor Sturgeon, who she said was livestreaming during the attack.

    “That’s tragic to know that that incident was out there and captured,” she said.

    Meta
    META,
    -0.62%
    ,
    the company that owns Facebook and Instagram, said in a statement that it had “quickly removed the livestream of this tragic incident this morning.”

    Social company companies have imposed tougher rules over the past few years to prohibit violent and extremist content. They have set up systems to remove posts and streams that violate those restrictions, but shocking material like the Louisville shooting continues to slip through the cracks, prompting lawmakers and other critics to lash out at the technology industry for slipshod safeguards and moderation policies.

    Nine people, including two police officers, were treated for injuries from the Louisville shooting, University of Louisville Hospital spokeswoman Heather Fountaine said in an email. One of the officers, 26-year-old Nickolas Wilt, graduated from the police academy on March 31. He was in critical condition after being shot in the head and having surgery, the police chief said. At least three patients had been discharged.

    Kentucky Gov. Andy Beshear said he lost one of his closest friends in the shooting — Tommy Elliott — in the building not far from the minor league ballpark Louisville Slugger Field and Waterfront Park.

    “Tommy Elliott helped me build my law career, helped me become governor, gave me advice on being a good dad,” said Beshear, his voice shaking with emotion. “He’s one of the people I talked to most in the world, and very rarely were we talking about my job. He was an incredible friend.”

    Also killed in the shooting were Josh Barrick, Jim Tutt and Juliana Farmer, police said.

    “These are irreplaceable, amazing individuals that a terrible act of violence tore from all of us,” the governor said.

    It was the second time that Beshear was personally touched by a mass tragedy since becoming governor.

    In late 2021, one of the towns devastated by tornadoes that tore through Kentucky was Dawson Springs, the hometown of Beshear’s father, former two-term Kentucky Gov. Steve Beshear. Andy Beshear frequently visited Dawson Springs as a boy and has talked emotionally about his father’s hometown.

    Beshear spoke as the investigation in Louisville continued and police searched for a motive. Crime scene investigators could be seen marking and photographing numerous bullet holes in the windows near the bank’s front door.

    As part of the investigation, police descended on the neighborhood where the suspect lived, about 5 miles south of the downtown shooting. The street was blocked as federal and local officers talked to residents. One home was cordoned off with caution tape. Kami Cooper, who lives in the neighborhood, said she didn’t recall ever meeting the suspect but said it’s an unnerving feeling to have lived on the same street as someone who could do such a thing.

    “I’m almost speechless. You see it on the news but not at home,” Cooper said. “It’s unbelievable, it could happen here, somebody on my street.”

    A man who fled the building during the shooting told WHAS-TV that the shooter opened fire with a long rifle in a conference room in the back of the building’s first floor.

    “Whoever was next to me got shot — blood is on me from it,” he told the news station, pointing to his shirt. He said he fled to a break room and shut the door.

    Deputy Police Chief Paul Humphrey said the actions of responding police officers undoubtedly saved lives.

    “This is a tragic event,” he said. “But it was the heroic response of officers that made sure that no more people were more seriously injured than what happened.”

    Just a few hours later and blocks away, an unrelated shooting killed one man and wounded a woman outside a community college, police said.

    The 15 mass shootings this year are the most during the first 100 days of a calendar year since 2009, when 16 had occurred by April 10, according to a mass killings database maintained by The Associated Press and USA Today in partnership with Northeastern University.

    Going back to 2006, the first year for which data has been compiled, the years with the most mass killings were 2019 and 2022, with 45 and 42 mass killings recorded during the entire calendar year. The pace in 2009 slowed later in the year, with 32 mass killings recorded that year.

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  • How Tech-Based Market Research Helps Businesses Stay Ahead | Entrepreneur

    How Tech-Based Market Research Helps Businesses Stay Ahead | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money.

    With rising uncertainty in both the business and consumer markets, market research is critical for brands to stay on top of shifting consumer preferences. However, marketers are expected to trim their research budgets while under increased pressure to obtain high-quality data and insights.

    But here’s the good news — companies can speed up their market research at a notably lower cost with the help of technology-driven market research.

    Tech-driven market research leverages technologies like AI, ML and Big Data to assist you in overcoming the significant limitations of traditional market research, like the reliance on self-reported data, lack of optimization recommendations and long turnaround times.

    Let’s look at how market research techniques can be particularly useful during these uncertain times.

    Related: The Impact of Technology on Market Research

    Identify market trends

    Spotting changes in customer preferences, shopping habits and spending patterns is essential for businesses to adapt and survive.

    For instance, the fast fashion giant H&M realized the trend of sustainable clothing early on. Incentivizing customers with vouchers for recycling clothes, H&M collected nearly 19,000 tons of unwanted clothes and textiles in 2020 through their Garment Collecting program, garnering much love from their customers.

    Like H&M, businesses can adjust their marketing strategies, develop new products and tailor their offerings to meet the evolving needs of their customers by keeping up with current trends. This is where tech-driven market research gives you an edge, effectively identifying changing consumer sentiments by capturing not just stated responses but also subconscious feelings that consumers have not explicitly conveyed.

    Conduct competitive analysis

    Competitive market research is especially critical during a recession, with many businesses struggling to survive and beat the fierce competition. By analyzing the competition, businesses can identify areas where they can improve, such as pricing, product features or customer service. They can also identify areas where they have an advantage and leverage it to gain market share.

    Market research technology can help you delve deeper into understanding, for instance, why you might be losing customers to competitors. Even if you’ve lost the deal, following up with open-ended questions like what services attracted the customer to the competitor, did they have any issues with the pricing and such will help you find out why they made the switch.

    Advanced research technologies help you quantify the emotions hidden in voice tonalities and facial expressions, enabling you to capture more profound insights. They can also help you accurately test the UX of your application and the competitors’ with features like eye tracking.

    You can also test your media (adverts) against the competitors; robust market research tech stacks can generate heatmaps and benchmarking scores, so you know how your marketing strategies fare against the industry standard.

    Related: 4 Key Questions to Ask When Analyzing Competition

    Test new products and services

    While businesses need to be more cautious with their investments during an economic downturn, keeping branding, products and services relevant to the current dynamics can be worthwhile.

    For instance, Procter & Gamble utilized market research to successfully introduce the Swiffer WetJet in 2001 [during the recession], creating a new product that made it easier to mop floors, weaning customers away from less expensive alternatives.

    This is where the right market research technology can enable you to flawlessly conduct innovation testing, product concept testing and more before investing in a product or service development and launch. Businesses can avoid costly mistakes and make informed choices by gathering feedback from prospective customers ahead of time to evaluate the viability of their new offering.

    Currently, Coca-Cola is riding the sustainability trend and is testing paper bottles for all its products. An important aspect of this testing is how it will impact customer experience. The company is focusing on consumer research to understand how customers will react to the paper bottle and to find sustainable packaging solutions that people can enjoy.

    Such intensive research activities become easy to conduct with the help of market research platforms where surveys and focus group discussions can be conducted entirely online. Moreover, research tools also come equipped with massive online panels, enabling you to practically reach any corner of the world for your research activities.

    Related: How Businesses Can Utilize Market Research to Create Reactive, Recession-proof Strategies for Survival

    Optimize marketing spend

    Market research technology can help businesses optimize their marketing efforts by identifying the most effective channels and messages. By analyzing customer data, businesses can determine which marketing campaigns deliver the best return on investment (ROI) and adjust their strategies accordingly.

    Fortunately, there are several tech-driven market research tools available in the market today. An integrated research platform allows you to gather both quantitative and qualitative data in one platform, giving you a single view of all data. Since data visualization is easy, these tools enable quick decision-making as well.

    Today, companies can move forward during a recession rather than being bogged down; implementing the right market research platform can be a game-changer in helping companies innovate and thrive even during uncertain times.

    According to HBR, only 9% of companies flourished during the Great Recession. This small group of companies was research-oriented and had concerted plans for handling a recession and where they would invest. The result? They outperformed competitors by more than 10% in sales growth.

    These companies understood the consumer sentiment that people didn’t necessarily stop spending but were willing to spend elsewhere. However, it’s impossible to come to this understanding without investing in research.

    Without effective market research, you can only speculate about what your consumers want and, as a result, what might benefit your company in difficult times.

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  • Apple CEO Tim Cook explains why consumers would want a mixed-reality headset

    Apple CEO Tim Cook explains why consumers would want a mixed-reality headset

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    Apple Inc. Chief Executive Tim Cook, GQ’s latest cover boy, has a sales pitch for a mixed-reality headset.

    “The idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection,” Cook told GQ, without confirming the rumored June 5 announcement of Apple’s
    AAPL,
    +0.77%

    Reality Pro headset.

    Apple’s plunge into the so-called metaverse would offer a jolt to a flagging industry as well as serious competition to Facebook parent Meta Platforms Inc.
    META,
    +0.53%
    ,
    Alphabet Inc.’s
    GOOGL,
    +0.61%

    GOOG,
    +0.88%

    Google, Microsoft Corp.
    MSFT,
    -0.37%
    ,
    Snap Inc.
    SNAP,
    +0.27%

    and others.

    ‘It’s the idea that there is this environment that may be even better than just the real world — to overlay the virtual world on top of it might be an even better world.’


    — Tim Cook

    Creative users, the lifeblood of Apple’s business model, stand to gain the most from virtual-reality products, according to Cook.

    “It’s the idea that there is this environment that may be even better than just the real world — to overlay the virtual world on top of it might be an even better world,” Cook told GQ. “If it could accelerate creativity, if it could just help you do things that you do all day long and you didn’t really think about doing them in a different way.”

    Cook also looked inward during the far-ranging interview, explaining his persona and the challenges in succeeding the legendary Steve Jobs as Apple CEO. Jobs died in 2011.

    “I always hate the word normal in a lot of ways, because what some people use to describe normal equals straight,” Cook said. “Some people would use that word in that kind of way. I don’t know — I’ve been described as a lot of things, but probably normal is not among those.”

    Added Cook: “I knew I couldn’t be Steve. I don’t think anybody could be Steve. I think he was a once-in-a-hundred-years kind of individual, an original by any stretch of the imagination. And so what I had to do was to be the best version of myself.”

    From the archives (October 2011): Steve Jobs: MarketWatch’s CEO of the Decade

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  • Upgrade to Real-Time Feedback with This Focus Group Style | Entrepreneur

    Upgrade to Real-Time Feedback with This Focus Group Style | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where people are brought together to discuss and provide feedback on a product, service or idea. Usually, it’s conducted after people have interacted with the product for some time.

    My company tried applying this research method in a bit different format. By dividing the data collection into two parts, one just after another, we made the process faster and more accurate than ever before. Here’s a guide on how to level up your focus group if you’re limited in time.

    Related: If Your Company Is Not Customer-Obsessed, You’re Doing It Wrong

    How to organize focus groups differently

    The main difference in our type of focus group was collecting data on your customers’ opinions on the service or product almost simultaneously while interacting with it. We asked our participants twice: briefly while they were getting our services and more lengthy as soon as they were finished. Here’s how to build this type of focus group.

    1. Gather a representative sample: Inviting people who closely match your target audience is essential. For example, you can select participants who have already registered for your service and have some familiarity with our product. In our case, we randomly invited people who enrolled in our free webinar. Of course, you should offer compensation for their participation.

    2. Don’t set any limits: Explain that people shouldn’t treat your study as something they should change their behavior for. In particular, they are free to drop out if they don’t like something or get bored.

    3. Collect feedback while they are getting your service: You can chat using the most popular messaging app among clients to collect feedback in real-time. We asked questions regularly so that participants could share what they liked and didn’t like as the webinar was taking place.

    4. Arrange a follow-up call: After the webinar, we arranged a group call that was just like the usual focus group to get additional feedback and more detailed information. During this, give a brief intro and encourage participants to take turns telling you about themselves. Then ask questions on matters that are most significant for you, like:

    • Did you finish taking the service?
    • What were the good parts?
    • What were the inconveniences you experienced?

    Related: This Is Why You Should Never Ignore Customer Feedback

    Benefits of “real-time” focus groups

    As mentioned above, our goal was to make more data-driven decisions about the webinar funnel. We were looking for some little insights that might not be obvious at all, which people will soon forget about but are crucial in decision-making.

    There are several benefits to changing your approach to focus groups. Here are the key ones:

    • Unfiltered feedback: When participants provide feedback in real-time, their thoughts and feelings are not distorted by time or memory, resulting in unfiltered feedback. For example, we learned that people were really annoyed when the speaker’s icon covered a piece of presentation. It’s not surprising that it can be unpleasant, but we were astonished to know that it could be a reason for people to leave the webinar!
    • Realistic representation: It was important for us to allow the participants to drop out or lose interest in the webinar, just as they would in real life, providing a more realistic representation of the process.
    • Simultaneous information acquisition: By providing a platform for real-time feedback, we can understand the perspectives of different participants while gaining insights into cultural and social differences.
    • Quick implementation of changes: Consequently, you can plan improvements on your product significantly after just one round of data collection.

    Related: Steal These 4 Proven Customer-Retention Strategies

    Challenges

    While real-time decision-making during focus groups has many benefits, it is not without its challenges. The main problem one would face is typical for any kind of focus group: this format is not for newbies. To gain valuable insights, it is essential to have a skilled moderator who can keep the discussion on track and ensure that all participants are heard.

    Moreover, there is a risk of people who talk too much – those who form opinions for other participants or do not let them express themselves. In this case, the moderator should encourage others to speak during their turn and know how to interrupt and even silence that person politely. Of course, all the participants must have a stable Internet connection. It can be hard to reassure, and technical difficulties can disrupt the process.

    Moreover, it would be a mistake to think that focus groups are less expensive than other qualitative interviews. To recruit the participants, you will likely have to pay each of them the same honors as for other interviews, so you will spend several times more for one hour and probably learn less from each participant. Apart from them, you will need to hire a research team if you don’t have one, which would cost you extra. However, if your goal is to get the most information from several people simultaneously, you’re unlikely to find a better solution.

    Conclusion

    Real-time decision-making during focus groups is a revolutionary research method that can provide quick, unfiltered feedback and a realistic representation of the decision-making process. By following our step-by-step guide, you can organize your own real-time focus group and take advantage of the many benefits this method offers. While there are challenges to consider, the rewards are well worth the effort.

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    Roman Kumar Vyas

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  • Disney eliminates metaverse division in cost-cutting purge: report

    Disney eliminates metaverse division in cost-cutting purge: report

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    The metaverse is among the first victims of Walt Disney Co.’s cost-cutting purge.

    The Magic Kingdom is shutting down its next-generation storytelling and consumer-experiences unit, the small division that was developing metaverse strategies, as part of a plan to slash 7,000 jobs, according to a Wall Street Journal report on Tuesday.

    Disney…

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  • How Does FamousBirthdays.com Get All Their Celebrity Info? | Entrepreneur

    How Does FamousBirthdays.com Get All Their Celebrity Info? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The internet is good at cataloging things — but it had a blind spot for creators.

    That’s something Evan Britton noticed back in 2012. He thought about how, if someone achieves news-making status, they’ll get a Wikipedia page. If they appear briefly in a movie, they’ll be cataloged in IMDb. But what if they rack up 2 million TikTok followers? Back then, there was nowhere to list that person. Nowhere a fan could go to learn more.

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    Jason Fiefer

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  • How First Republic stock’s tailspin started and why it hasn’t stopped

    How First Republic stock’s tailspin started and why it hasn’t stopped

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    Shortly after Silicon Valley Bank disclosed on March 8 that it was running short of cash and needed to raise capital, First Republic Bank’s epic stock slide began.

    The stock
    FRC,
    -15.47%

    has lost 90% of its value in less than two weeks, hitting an all-time low of $12.18 a share on Monday.

    Supportive comments from Treasury Secretary Janet Yellen helped it snap back on Tuesday, but it’s hovering between positive and negative territory on Wednesday as investors await a key Federal Reserve decision on interest rates.

    First Republic finds itself in a tough spot with a low share price and fresh debt downgrades and not even efforts to inject $30 billion into the company’s deposits in a scheme backed by JPMorgan Chase & Co.
    JPM,
    -2.58%

    and a backstop from the U.S. Federal Reserve seem to be helping.

    The bank’s troubles stem from its overlap both in clientele and parts of its balance sheet with doomed Silicon Valley Bank, which is being sold off this week by the Federal Deposit Insurance Corp. after it officially failed on Friday, March 10. Silicon Valley Bank suffered a classic run on a bank, when depositors, nervous that it needed to raise capital, yanked their deposits.

    First Republic has suffered the same deposit flight.

    As a San Francisco bank with a focus on serving high-end clients, First Republic has acted as wealth manager for the greater Silicon Valley region of executives, managing directors and startup CEOs, as well as their counterparts on the East Coast.

    The list incudes Facebook
    META,
    -1.16%

    Founder Mark Zuckerberg, who has a large mortgage courtesy of First Republic, as the Wall Street Journal has reported. Few of its loans ever sour — it had $213 billion in assets at the end of 2022 and $176 billion in deposits.

    With its sophisticated lending products and access to the technology startup world, Silicon Valley Bank was also known for its a customer base from the venture capital and private equity world. 

    Also Read: 24 bank stocks that contrarian bottom-feeders can feast on now

    Those well-heeled clients of both banks started running into problems as interest rates rose last year, pundits warned of an economic slowdown and investors switched to a risk-off strategy of conserving cash and containing costs.

    The collapse of FTX and strain in the crypto world also fed the need for cold, hard government-backed currency. Rising interest rates made it more expensive to borrow and put a chill on the deal-making environment.

    All of this and other factors led to a drain on deposits at Silicon Valley Bank and others as it faced “elevated client cash burn” at a rate that was double pre-2021 levels, even as venture capital and private equity funds were slowing down their capital raising activities, the company said in an ill-fated mid-quarter report.

    On March 8 after the market close, Silicon Valley Bank said it planned to sell $2.25 billion in common stock and a type of preferred stock, with one of its major clients, private equity firm General Atlantic, in line to buy $500 million worth. Goldman Sachs Group Inc.
    GS,
    -1.14%

    was handling the deal.

    The company also disclosed that it had lost $1.8 billion on the sale of $21 billion in available-for-sale securities on its balance sheet to cover deposit withdrawals.

    It was this last part that caused big trouble for First Republic. Not only did its clientele overlap with Silicon Valley Bank, its holdings included some of the same securities that Silicon Valley Bank sold at a loss.

    Wall Street investors quickly started bidding down shares of First Republic and other regional banks and the credit rating agencies moved in, cutting the bank’s rating from investment grade deep into junk in just a few days.

    None of this helped First Republic hold on to its deposits.  

    As one longtime banking official said recently, money from Silicon Valley types typically comes in the form of uninsured deposits, which means they’re in excess of the $250,000 that the FDIC will guarantee if a bank goes out of business. This so called hot-money is great for banks when times are good, but can move away quickly if the environment changes.

    “When hot money gets nervous, it runs,” former FDIC chairman Bill Isaac told MarketWatch recently.

    While an unprecedented effort on March 16 by 11 banks to inject $30 billion into First Republic’s deposits temporarily provided a lift to its stock, the move apparently wasn’t enough.

    First Republic said last Thursday that it had borrowed between $20 billion and $109 billion from the Federal Reserve during that week. It also increased short-term borrowing from the Federal Home Loan Bank by $10 billion at a rate of 5.09%.

    Jefferies analyst Ken Usdin said the numbers revealed that First Republic’s total deposits had dropped by up to $89 billion in the week ended March 17 past week—or about three times more than the $30 billion injection from the bank.

    “With [First Republic’s] earnings profile clearly impaired, the new deposits effectively bridge the estimated $30.5 billion of uninsured deposits still on [the bank’s] balance sheet, providing time for [it] to likely explore a sale,” Usdin said.

    Janney Montgomery Scott analyst Tim Coffey said First Republic’s stock drop in recent days reflects uncertainty around what a potential second bailout would look like, or how the bank’s balance sheet is faring after a steep run in deposits and the falling value of its long-dated securities.

    Another unknown is the company’s latest Tier 1 capital Ratio, a key measure of a bank’s balance sheet strength.

    Like Silicon Valley Bank, First Republic’s balance sheet has had more than the usual exposure to long-dated securities, which have been falling in value as interest rates rise. 

    A typical mix for a bank of comparable size is to hold about 72% of securities as available for sale. The remaining 28% are held to maturity. First Republic’s mix is reversed with 12% available for sale and 88% held to maturity.

    The bank’s mix of longer-dated assets now commands a lower market value, given where interest rates are. The bank’s emphasis on long-dated securities provided a better return when interest rates were near zero, but they have been a liability in the current environment.

    “They’ve had duration risk where the value of their securities started going down as interest rates rose,” Coffey told MarketWatch.

    Another problem for First Republic is that many of those long-dated securities are in the mortgage business, which has been ailing as interest rates rise.

    Plenty of questions remain about First Republic’s situation and whether it could have been avoided. The challenges facing First Republic as well as the demise of Silicon Valley Bank and Signature Bank will be the focus of hearings on Capitol Hill next week.

    Wall Street is also awaiting comments from the U.S. Federal Reserve when it updates its interest rate policy later on Wednesday.

    And JPMorgan Chase continues to work with First Republic on a potential bailout, even as the bank has reportedly hired Lazard
    LAZ,
    -2.17%

    to weigh strategic alternatives.

    All of these factors add to the uncertainty swirling around First Republic, giving investors little reason to go long on the stock for now.

    Also Read: 24 bank stocks that contrarian bottom-feeders can feast on now

    Related: Senate Banking Chair Sherrod Brown sees bipartisan support for changes to deposit insurance

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