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Tag: marijuna

  • Cannabis Workouts Are Becoming The New Weekend Ritual

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    Cannabis workouts are becoming the new weekend ritual, blending wellness, movement, mindfulness, and social connection for active lifestyles.

    Saturday mornings used to mean sleeping in or scrolling through phones in bed. Now, for a growing number of wellness-minded consumers, weekends begin with a stretch, a scenic trail, and a carefully measured dose of cannabis. From yoga mats in the park to group hikes and pickleball courts, cannabis workouts are emerging as a social, feel-good ritual that blends movement, mindfulness, and a touch of euphoria.

    The shift reflects a broader evolution in cannabis culture. Gone are the days when cannabis was synonymous with couch lock. Today’s consumers, especially millennials and Gen Z, are embracing low-dose THC and CBD products to enhance body awareness, motivation, and enjoyment during physical activity. The goal isn’t to get high and zone out; it’s to tune in to the rhythm of movement and the pleasure of being present.

    RELATED: How Canada Became the World’s Cannabis Superpower

    Weekends provide the perfect testing ground. Without the pressure of a workday schedule, people feel freer to experiment with microdosing before a yoga class, a long walk, or a bike ride. Many enthusiasts report that a small amount of THC helps them ease into exercise, quiet mental chatter, and stay engaged longer. CBD-dominant options, meanwhile, are popular for reducing post-workout inflammation and supporting recovery.

    Social connection is a major driver of the trend. Instead of meeting friends for brunch mimosas or late-night drinks, groups are gathering for “puff and pilates,” trail walks, or backyard mobility sessions. The vibe is less about competition and more about shared experience. Laughter comes easily, conversations flow, and the focus shifts from performance to enjoyment.

    Fitness professionals are beginning to take notice. Some trainers say clients who use low doses of cannabis report improved mind-muscle connection and a greater sense of flow during repetitive activities like running or swimming. Others emphasize the importance of moderation and safety: staying hydrated, avoiding unfamiliar or high-risk exercises, and understanding personal tolerance levels.

    Outdoor activities are particularly popular. A gentle buzz can heighten sensory awareness, making colors seem more vivid, music more immersive, and fresh air more invigorating. For many, this transforms routine exercise into something closer to play. A neighborhood walk becomes an exploration. A stretch session turns into a meditative reset.

    As cannabis legalization expands and stigma continues to fade, the intersection of fitness and responsible consumption is likely to grow. Brands are responding with low-dose edibles, fast-acting beverages, and CBD recovery products designed with active lifestyles in mind. Meanwhile, communities are forming around shared values of wellness, balance, and mindful enjoyment.

    RELATED: Science Confirms Choosing Joy Boosts Mind and Body

    For those curious about trying a cannabis workout, the key is to start low and choose familiar activities. A gentle yoga flow, an easy hike, or a relaxed bike ride can offer a safe introduction. The point isn’t to push limits, but to rediscover movement as something joyful.

    In a culture often treating exercise as punishment and weekends as recovery from stress, cannabis workouts offer a different narrative. They invite people to slow down, connect with their bodies, and turn movement into a ritual worth savoring.

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    Amy Hansen

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  • New York Opens The Door For Consumer Convenient THC Drinks

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    New York opens the door for consumer convenient THC drinks, signaling a shift toward safer, regulated, and accessible cannabis options.

    TO the surprise of many, New York opens the door for consumer convenient THC drinks. The Empire State is taking another step in the evolution of its legal cannabis market by opening the door to regulated THC-infused beverages. After a rocky rollout of licensed dispensaries frustrating businesses and consumers alike, state leaders are signaling a more pragmatic, consumer-focused approach designed to improve access while maintaining safeguards.

    When New York legalized adult-use cannabis in 2021, the state promised an equity-driven marketplace prioritizing justice-involved entrepreneurs and communities disproportionately impacted by prohibition. While widely praised in principle, the rollout proved to be a logistical and legal tangle. Lawsuits over licensing criteria, delays in opening retail locations, and the proliferation of unlicensed shops created confusion for consumers and undercut the regulated market.

    RELATED: How Canada Became the World’s Cannabis Superpower

    At one point, illegal storefronts vastly outnumbered licensed dispensaries, selling untested products without age verification or quality controls. Regulators were forced to pivot, launching enforcement crackdowns and streamlining licensing to stabilize the market. Over the past year, New York has made measurable progress, with more licensed stores opening and enforcement actions reducing the visibility of illicit operators.

    Now, policymakers are turning their attention to a fast-growing segment of the cannabis industry: THC beverages. Typically made with hemp-derived cannabinoids and limited to low doses of THC, these drinks have surged in popularity nationwide as consumers seek alternatives to alcohol offering a milder, more predictable experience.

    Photo by Karolina Grabowska from Pexels

    By allowing regulated sales of THC beverages through controlled channels, potentially including venues already licensed to sell alcohol, New York is acknowledging a key consumer trend: people want convenient, safe, and socially acceptable ways to consume cannabis. For many adults, a low-dose THC seltzer or cocktail offers a familiar format fitting seamlessly into social settings.

    For consumers, the shift could mean dramatically easier access. Instead of navigating a patchwork of dispensaries—some distant, some with limited hours—adults may soon be able to purchase regulated THC drinks in more familiar retail environments. Clear labeling, dosage limits, and age verification requirements would provide confidence in product safety and consistency.

    The move also reflects lessons learned from the state’s difficult cannabis rollout. Early policies prioritized structure over usability, leaving consumers to navigate a system technically legal but practically inconvenient. By contrast, integrating low-dose THC beverages into established retail frameworks demonstrates a more mature regulatory stance balancing public health, market demand, and economic opportunity.

    RELATED: Science Confirms Choosing Joy Boosts Mind and Body

    Industry observers note THC drinks are one of the fastest-growing segments in legal cannabis, appealing to wellness-minded consumers, social drinkers seeking alcohol alternatives, and newcomers wary of traditional cannabis products. New York’s embrace of this category could help channel demand into the regulated market, reducing the appeal of unlicensed sellers while generating tax revenue.

    While details are still being finalized, the direction is clear: New York is moving from a turbulent launch toward a more consumer-friendly cannabis ecosystem. If implemented effectively, the expansion of THC beverages could mark a turning point, making legal cannabis not only accessible but practical for everyday adults seeking safer, regulated options.

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    Sarah Johns

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  • These 5 Woman Are Changing 4/20

    These 5 Woman Are Changing 4/20

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    The marijuana industry is still driven by men – but these 5 woman are changing 4/20 and upending the industry by focusing on the future.

    Since it started becoming legal, the marijuana industry has been filled with bros trying to run everything.  Some smart, some shysters – they have had an oversized say in the direction of where legal marijuana is going.  But woman are having a moment, and a huge impact in the millions of newly legal consumers.  Be it in imagine, politics, or products, woman are making game changing changes on how cannabis is mainstreaming.  When 4/20 started in, the landscape was way different, the 5 woman are changing 4/20 today to a bigger, more mainstream celebration.

    RELATED: Can Marijuana Consumers Donate Blood

    Nancy Whitman

    Nancy co-founded Wana Brands in 2010, elevating it from her kitchen to an international cannabis edible powerhouse. With North America’s largest distribution footprint, it is a top international brand available in 17 U.S. states, the U.S. territory of Puerto Rico and nine Canadian provinces and territories, generating close to $300 million in retail sales annually across more than 3,000 dispensaries.

    As a pioneer in the legal cannabis market, she has shown again and again commitment to research and crafting safe, innovative products. She understands the millions of canna-newbies who is looking for something to pair perfectly with the their non-stoner lifestyle.  Under her leadership, Wana was acquired by Canopy Grow, which is owned in part by alcohol behemoth Constellation.

    Nancy’s inclusive vision led to an executive team that is 70% female, a rarity in the industry and reflective of her dedication to diversity. Her unique insights have given Wana an advantage as she understand the average consumer, which makes up the bulk of the market.

    Senator Patty Murray

    Sen. Patty Murray
    Photo by Anna Moneymaker/Getty Images

    In the old boys club of Congress, Senator Patty Murray (D-WA) has risen in the ranks thanks to a willingness to focus on a solving problems, thinking of the average citizen and wielding her knowledge and strength.  As the third most powerful person in the Senate, she is working with Senate Leader Schumer (D-NY) and a bipartisian group to make significant inroads into federal marijuana policy. Long a champion of veterans, this will benefits those who have served who suffer from PSTD.

    Shawna Seldon McGregor

    Shawna

    In a sometimes rough and tumble industry with some wacky players, it is good to have a public relations firm you can trust. Mirroring the mainstream industry, Maverick PR, has helped the industry move past the old stoner, bro imagine and move into today. Founded by Shawna Seldon McGregor, she has become the consul to industry executives and a media whisper to keep the good players growing. Shawna’s ability to make marijuana messaging mainstream has been a hallmark of her career. Since the inception of adult use in Colorado, she has led effective publicity campaigns for top brands including Wana, Native Roots, Deep Roots Harvest and Botani.  Trusted by leaders, she has been able to understand and guide companies into changes like California sober.  Her understand of consumers and media has been invaluable to leaders.

    Debra Borchardt

    Debra Borchardt

    Debra Brochardt was a respected media voice on Wall Street when she jumped in the marijuana world founding Green Market Report. Premiering at time when the industry was still shady and, as one executive said, people would come to meetings and put a gun down, she brought reason and truth to the table. Known for her straight reporting, she has taken on corruption, crazy leaders, and complicated financial deals. Venerable media company, Crains, recognizing the growth of market, acquired the asset and has only helped Brochardt reach her vision. Highlighting legit good companies, Green Market Report has become a must read for investors, politicians, and executives.

    RELATED: California or New York, Which Has The Biggest Marijuana Mess

    Pamela Hart

    Pamela Hart

    With a talent for organization and building infrastructures, Hart jumped into the industry in 2015. Seeing an opportunity to be build infrastructures and platforms she brought her management skills to a variety of companies. As COO of Keneh Ventures She has helped review, fund and partial advisement for some of the investments including GoFire and AI startup WeDream World. Understanding the mainstream appeal, she has been a champion of Cannabition, a state of the art cannabis immersive experience opening next to Planet 13 in Las Vegas. She now has added Managing partner and operations manager of the exhibition alongside her other duties. She shared over the last 8 years the priorities of entrepreneurs and investors have matured as the market for cannabis has grown and become accepted by the general population. 

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    Amy Hansen

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  • Is Cannabis Good For The Planet

    Is Cannabis Good For The Planet

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    As Earth Day approaches, is growing cannabis good for the planet – it is a bit of a mixed bag

    As Earth Day approaches, everyone is evaluating what is good for the planet.  Plastic, deforestation, fake fur, and Temu’s fast fashion are clearly bad for the planet, but others are more nuanced. Ever since Morton Hilbert started the movement, it has been a time reflect, reassess and hopefully adjust. With marijuana and CBD becoming mainstream and popular over the last few years, is cannabis good for the planet?

    While cannabis has clear medical benefits and is considering a treat recreationally, it can take a toil on the earth. There are some benefits. As a fast-growing plant, cannabis can absorb significant amounts of carbon dioxide from the atmosphere, making it a potentially valuable crop for combating climate change. 

    RELATED: Science Explains How Marijuana Inspires Awe 

    The plant’s deep roots also help prevent soil erosion, and its flowers attract pollinators like bees, supporting biodiversity. Additionally, cannabis has been shown to be effective at phytoremediation – absorbing and storing heavy metals from contaminated soils, which can help clean up polluted land. These are all related to outdoor grows.

    The downside can have environmental risks which need to be managed. Both indoor and outdoor cannabis grows can be highly water-intensive, with estimates of up to 6 gallons of water per plant per day for cultivation. This water usage can deplete local water resources and pollute waterways with fertilizers and pesticides.  While less than crops like citrus fruits, grapes (wine), palmists, apricots, it is still a significant impact.

    Indoor grows also have a large energy footprint, with high electricity demands for lighting, HVAC, and other equipment, leading to significant greenhouse gas emissions. Cannabis farming can also contribute to deforestation and soil erosion if not done sustainably, such as by clearing land on steep slopes. And the plants themselves emit volatile organic compounds that can negatively impact local air quality.

    RELATED: The Most Popular Marijuana Flavors

    With the right policies and farming techniques, cannabis could potentially be grown in an environmentally-friendly way which sequesters carbon, supports biodiversity, and remediates contaminated soils. But the industry will need to prioritize sustainability to fully realize the plant’s potential as an eco-friendly crop. Biden’s climate friendly adminstatration can make a difference with legalization. Southern and other farming states with experience in outdoor growing will help. Thoughtful regulation, life cycle assessments, and adoption of precision agriculture technologies will all be important to making cannabis cultivation more sustainable.

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    Amy Hansen

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  • What Is THC

    What Is THC

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    Everyone has heard of weed, marijuana, cannabis and more – but do you know exactly what is THC, what is does and is it in CBD?

    Marijuana and CBD have become mainstream and popular over the last few years.  And mainstream companies from Constellation to Miracle Grow have become part of the industry. The American Medical Association have back the claims of medical benefits and even the Biden administration seems to easing their resistance.  It can be fun, relaxing or helping, depending on why you are embracing the plant.  But what is THC and why is it important?

    RELATED: Science Explains How Marijuana Inspires Awe 

    Tetrahydrocannabinol (THC) is a terpenoid found in cannabis. The key psychoactive constituent of the cannabis plant, it is the one which makes you feel high and sends you on a journey.  As one of at least 113 total cannabinoids identified in the plant, it is the most popular, but is not part of CBD.  Its chemical formula C21H30O2  and the term THC usually refers to the delta-9-THC isomer.

    The primary psychoactive compound in cannabis, THC works by binding to cannabinoid receptors (CB1 and CB2) in the brain and body. CB1 receptors are concentrated in the central nervous system and mediate the psychoactive effects of THC, such as altered perception, mood, and cognition. CB2 receptors are mainly found in the peripheral nervous system and immune cells, and are involved in the anti-inflammatory and analgesic properties of THC. When it binds to these receptors, it mimics the action of the body’s own endocannabinoids, like anandamide, disrupting normal brain function and leading to the characteristic effects including relaxing, reduce anxiety, giggling, or, in rare cases, some paranoia.

    RELATED: The Most Popular Marijuana Flavors

    THC has been approved for certain medical uses, such as treating nausea, chronic pain management and chemotherapy. Healthcare providers should be consulted so they can consider a patient’s history and current state when prescribing THC-based medications.  Overall, the medical use of THC requires a multidisciplinary approach to ensure safe and effective treatment.

    CBD is typically derived from hemp. It has very low THC concentrations, not enough to get you “high” but enough to help with anxiety, relax you and several other benefits.  More research as to be done on both CBD and THC to unlock additional benefits.

    If you are new to consuming, 2.5-5 mg THC is typically the lowest dose available in single servings of edible products and is recommended for beginners. For smoking or vaping, take just one puff and wait 15 minutes to see how you feel before taking more. This low dose can help minimize the risk of unwanted side effects like anxiety, paranoia, or discomfort as you embrace THC.

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    Terry Hacienda

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  • Why Marijuana Makes You Laugh

    Why Marijuana Makes You Laugh

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    Laughter can be turn a bad situation around and make you feel a whole lot better.  Here is why marijuana make you laugh.

    Laughter may not be the best medicine – but it is probably in the top three. Norwegian researchers conducted a 15-year study on the link between sense of humor and mortality among 53,556 women and men in their country. They discovered chuckling makes you live longer.  It would seem while not laughing might mean a shorter life but would feel much longer.  Movies, memes, friends, jokes and general silliness can induce it from you.  But so can cannabis. Here is why marijuana makes you laugh.

    RELATED: Science Explains How Marijuana Inspires Awe 

    Laughter does more than just lift you mentally, it actually induces physical changes in your body including:

    • Stimulate a number of organs. Laughter enhances intake of oxygen-rich air, stimulates the heart, lungs and muscles, and increases endorphins released by the brain.
    • Activate and relieve stress response. A rollicking laugh fires up and then cools down the stress response, and it can increase and then decrease your heart rate and blood pressure resulting in a good, relaxed feeling.
    • Soothe tension. Laughter can also stimulate circulation and aid muscle relaxation, both of which can help reduce some of the physical symptoms of stress.

    Cannabis has been associated with laughter for a millennia. In the 1st century it was recorded Pliny the Elder named cannabis Gelotophyllis, which translates to “leaves of laughter.” But what is the science?

    THC, the primary psychoactive cannabinoid found in cannabis plants, increases mesolimbic dopamine transmission. The boost in dopamine production make you feel euphoric and happy, leading to spontaneous and robust laughter sessions. One of the reasons people use cannabis recreationally is the experience of a pleasant euphoria and sense of relaxation. Additional  effects, include heightened sensory perception (e.g., brighter colors) and increased appetite with an oversized perception of taste. This can lead to a light, happy feeling paving the way for giggling.

    RELATED: The Most Popular Marijuana Flavors

    Longer term, laughter can provide even more benefits. It may ease pain by causing the body to produce its own natural painkillers. Laughter can also make it easier to cope with difficult situations.  Also, many people experience depression, sometimes due to chronic illnesses. Laughter can help lessen your stress, depression and anxiety and may make you feel happier.

    And, people like hanging out with someone who is happy – it is normally infectious and tends to bring it out in other people.  So laughing every days good for you and those around you.

     

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    Sarah Johns

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  • Cannabis Industry Employs The Same As These Companies

    Cannabis Industry Employs The Same As These Companies

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    The cannabis industry has had a rough couple of years, but things are looking brighter.  The one constant positive is consumer demand has continuously increased. You know it is good when Missouri has over $1 billion in sales last year. And, despite the struggles, the industry continues to grow.  In fact, surpassing other job reports, the cannabis industry grew 5%. Around 440,000 work in market as of today.  It is a clear indicator legal cannabis is here to stay.

    RELATED: California or New York, Which Has The Biggest Marijuana Mess

    While 440,000 is a big number – how big is it in relation to other industries?  BDSA, an analytical firm who covers cannabis, reported the industry made $29.5 billion in the legal market. It would have been over $30 billion if not for the chaos and huge illicit market in New York.  Like most industries, the weed one includes dispensaries, manufactures, some ancillary services, farmers and management.  It is also a very small sliver of greater farming community. America’s farm families represent two percent of the population and help feed the other 98%.

    Subway Sandwiches with a revenue of 16.5 billion employees roughly 410,000 including the franchises.

    Grocer Kroger employs 430,000 in 36 states in 2,700 locations with sales of $150,000.

    Target has 440,000 in their US retail stores with sales of $107 billion.

    Starbucks and their famed coffee have 381,000 brewing almost $36 billion in sales at 16,449 locations.

    Dentists, clocking in at half the number at 202,000, but if you fold in everyone in the industry including dental hygienists, they have 1,140,861 people employed in the US dental industry as of 2023.

    CocaCola’s total number of employees in 2022 was 82,500. This helps drive the juggernaut of beverages with more than 1.9 billion servings of drinks sold in more than 200 countries each day.

    RELATED: The Most Popular Marijuana Flavors

    The US alcohol industry supports around 4 million jobs, including employment in production, distribution, sales, bartenders and other related services.  They help drive the drinks market of $183.5 billion last year.

    Constellation, the alcohol company invested in cannabis has approximately 10,000 employees and Diageo has 3,100 people across North America.

    Tobacco manufacturing in 2021 had 16,767 people and generated $886.09 billion in 2023.

    The U.S. pharmaceutical industry employs over 1.3 million people. It is the largest pharmaceutical market generating over $550 billion dollars.

    There are 29,711 people employed in the Strip Clubs in the US as of 2023.

    RELATED: The Most Popular Marijuana Flavors

    As the cannabis market continues to grow and partner with adjacent industries, it will another part of employments, economy and everyday life.

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    Anthony Washington

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